The Relationships between Customer Perceived Value with Customer Performance
Subject Areas : مدیریت
Zahra
Ahmadi Alvar
1
(M.Sc., Department of Management, Ilam University, Ilam, Iran)
Yasan Allah
Pourashraf
2
(Associate Professor, Department of Management, Ilam University, Ilam, Iran)
Keywords: value, Customer Perceived Value, Customer Performance,
Abstract :
The present research is conducted to investigate the relationship between Customer Perceived Value and Customer performance in banks of Poledokhtar. The present research is operational and its data were collected by descriptive- surveying method and also it is a correlative study. Research population of the present research is including all customers of banks in Poledokhtar city that are unlimited. 384 cases of customers were selected Category Randomly as research sample by Cochrane formula. The device of collecting data is questionnaire that Face and content validity was confirmed by relate experts, and construct and convergence validity was confirmed by the statistical methods. The reliability of the questionnaire through construct validity was assessed using confirmatory factor analysis and Cronbach's alpha coefficient. The value of this coefficient is 0.911 and for the customer performance questionnaire is 0.918. Data were analyzed by Lisrel and SPSS software's. The findings of the present research indicated that there is a direct, Positive and significant relationship between Customer Perceived Value with customer performance. Also there is a direct, Positive and significant relationship between Customer Perceived Value with all 6 dimensions of customer performance.
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