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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
4 - Explaining the concept of public service marketing
reza tayaran Mohammad Taleghani -
Open Access Article
5 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
6 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
7 - Examining the effect of internal marketing on financial performance
behnoosh ahmadi shooli omid rasekh -
Open Access Article
8 - Social marketing modeling of cultural products with emphasis on risk management in the municipality
Saied Aghasi masood mokhtarikarchegani محمدرضا دلوی -
Open Access Article
9 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
10 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
11 - The impact of SMEs Characteristics on Financial Performance Growth via the Mediating role of Prospective Marketing Intelligence and Strategic Flexibility
Rasoul mehdikhani changiz valmohammadi -
Open Access Article
12 - Designing and Explaining an Effective Social Media-Based Advertising Pattern in the Educational Business Industry
Davood Yaghoobi Seyyed Mahmood Hashemi Abdollah Naami -
Open Access Article
13 - Construction and Lived Experience of Tourism Industry Experts and Experts in Tourism Marketing Using the Grounded Theory Method
Abas Asadi Kambiz Heidarzadeh mohsen Khonsiavash mansooreh aligholi -
Open Access Article
14 - Model for inbound and outbound marketing in digital marketing
Razieh Kokabi Kambiz Heidarzadeh bahram kheiri -
Open Access Article
15 - Conceptualization and Explanation of a Sustainable Entrepreneurial Marketing Model in Food Industry: Futuristic Research Approach
NAEEMEH MOHEBI Karim Hamdi Zeynolabedin Amini Sabegh ehsan sadeh -
Open Access Article
16 - Analysis of The Drivers Affecting the Business Services Marketing with A Focus on The Perspective of Importing and Exporting Goods of Small and Medium Enterprises
Gholam ali Rahimi vahid nasehifar Tahmineh Nategh -
Open Access Article
17 - A futuristic look at the Permission Based Marketing model in the field of banking using the Delphi approach (Case study: Bank Mellat)
Elham Zarif chenarani mashhad esfandiar doshmanziari farzad asayesh -
Open Access Article
18 - Develop a Comprehensive Model for Evaluating the Factors of Electronic Marketing that Affect the Agile Supply Chain with the Approach of QFD in Iran Hamrah Aval operator
mohammad reza motadel maryam shariati vahidreza mirabi -
Open Access Article
19 - Designing a digital marketing model in new businesses based on the needs of the retail market
Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi -
Open Access Article
20 - Investigating the relationship between internal marketing and product quality through employee satisfaction
Alireza Meibodi.sani aliasghar hadizadeh mohammadreza bahramzadeh -
Open Access Article
21 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur -
Open Access Article
22 - develop the prosess of implementing the know ledge management system in the international marketing department of the oil industry
behrooz nemati hossine vazifeh dust karim hamdi -
Open Access Article
23 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari -
Open Access Article
24 - A Futurology-Based Study into the Key Factors Affecting the Competitive Advantage with an Emphasis on Social Marketing (Case Study: Refah Bank Staff)
mahdi karimian kakolaki Mohammad Haghighi abdolkhalegh gholami chenarestan olia -
Open Access Article
25 - The Factors, Antecedents and Consequences Affecting on Formulating Political Marketing Strategies
Hamidreza Teymori Kambiz Shahroodi Ali Esmaeilzadeh Moghory Farzin Farahbod -
Open Access Article
26 - Past, Present and Future of Marketing Practice: A critical Analysis
Pejman Jafari -
Open Access Article
27 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
K. Heidarzadeh E. Mollaei -
Open Access Article
28 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
29 - Investigation the Role of Country of Origin (COO) on Evaluation Consumer about Foreign Product
K. Heidarzadeh M. Sanati -
Open Access Article
30 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
K. Hamdi K. Heidarzadeh B. Khodayari -
Open Access Article
31 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
32 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh -
Open Access Article
33 - The Impact of the Adoption Business Intelligence among Iranian Banks
Marzieh Faridi Masouleh -
Open Access Article
34 - The impact of organizational reputation on green marketing from the perspective of women consumers of organic products
صدیقه طوطیان اصفهانی شهرزاد طیاران نفیسه ملا صالحی -
Open Access Article
35 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
36 - Implementation of digital marketing policy in the field of social networks With a data foundation approach
nadia mohseni ali norozi mobarake abdalah naami mohamad reza kashefi neyshabori -
Open Access Article
37 - Provide a model for digital marketing improvement policy in the retail industry with emphasis on the post-Corona era
Ziba Hosseini Alireza Rousta Farzad Asayesh Nader Gharibnavaz -
Open Access Article
38 - Presenting a Model for Identifying the Dimensions and Components of Personal Marketing Skills of Faculty Members (Case Study: Ardabil Universities)
Mohsen Shirpour Sadraddin Sattari Rasoul Vazifeh -
Open Access Article
39 - A Study to Set Policies and standards for an Emotional Marketing Model in order to come off Good Governance
Siamak Naseri vahid araei Mina Jamshidi -
Open Access Article
40 - The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach
Mojtaba Bayat Ahmad Sardari naser azad Abdollah Naami -
Open Access Article
41 - Evaluating and Elaborating Factors Affecting Online Marketing (Case Study: Online Marketplaces)
Hamid Pourahmadi Parvaneh Gelard Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh -
Open Access Article
42 - Designing a dynamic corporate banking model and using it in social marketing based on new banking technologies
Mojtaba Bayat Ahmad Sardari Naser Azad Abdolah Naami -
Open Access Article
43 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi -
Open Access Article
44 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
45 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
Mohamad Shoaib Allami mohamad Hadi Asgari -
Open Access Article
46 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadeh -
Open Access Article
47 - Construction and lived experience of marketing elites from the agricultural marketing model in Iran with a mixed approach and validation
bijan Alizadeh Abdollah Naami mohammad nasrollahniya -
Open Access Article
48 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
49 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi -
Open Access Article
50 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili -
Open Access Article
51 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani -
Open Access Article
52 - The sources of media news and the amount of trust in these resources
Ruhoolah Ahmadzadeh Kermani Somayeh Davari Kish Bastani -
Open Access Article
53 - Firmware Development Work on Expanding the Use of Smart Phone Applications
Hossein Maadanipour Ahmad Aslizadeh -
Open Access Article
54 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan -
Open Access Article
55 - Growth of Green Marketing –A Literature perspective of Green Indian Economy
Ankur Rana Anand Thakur Amanpreet Kaur -
Open Access Article
56 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
57 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
58 - Analysis of factors affecting the improvement of the competitive power of sports production companies
amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh Ghandehari -
Open Access Article
59 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
60 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani -
Open Access Article
61 - Presentation of the Initial Model of Marketing of Iranian Universities
Fatemeh Nehzat Nadergholi Ghoorchian Ammirhossein Mohammad davoudi kamran Mohamadkhani -
Open Access Article
62 - The Effect of the Perceived Value of Hosting Sports Events on the Desire to Travel: a Conceptual Model
Mohammad Ali Berangi, Ehsaneh Nejad Mohammad Nameghi -
Open Access Article
63 - Presenting the Agricultural Marketing Model with an Emphasis on the Development and Marketing of Medicinal Plants in Iran
Bijan alizadeh Abdullah Naami Mohammad Nasroallah Nia -
Open Access Article
64 - Analyzing the Study Variable (Integrated Marketing Communications) by Conducting Semi-Structure Interviews with Managers in the Tourism Marketing Sulaimani Governorate
Salar Sarhad Khaleefa Younus Mansour Irandoost Reza Shafei -
Open Access Article
65 - Developing a Content Marketing Model for Online Cosmetic Shops
Maryam Ghaderifar jamshid salar Aliakbar Aghajani afrouzi -
Open Access Article
66 - Providing a Social Marketing Model for Social Health Services
Alireza Pirhayati Hossein Vazifedust pejman jafari Asghar Seif -
Open Access Article
67 - Factors Affecting Viral Marketing in Health Tourism Development
Mahdieh Zahmatkesh saredorahi Fatemeh Mohammadpour Shirazi Aram Ardian Mohammad Siadatan Mohammad Amir Oveisi -
Open Access Article
68 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
Saeid Dehyadegari nastaran douraghi ellaheh shahbi -
Open Access Article
69 - A Model for Standardization/Adaptation Strategy Selection in the Irans Multinational Companies (MNCs)
Mohammad Ali Abdolvand Nadereh Sadat Najafizadeh -
Open Access Article
70 - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
Ch. Yin Sam Y. Cai -
Open Access Article
71 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
72 - Emotional marketing, dynamic capabilities and organizational profitability
Mojtaba Poursalimi anoosh omidi -
Open Access Article
73 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
74 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian -
Open Access Article
75 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
76 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم -
Open Access Article
77 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
78 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation Between Internal marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
Peyman Akbari Reza Rostami Akbar Veismoradi Abdolalmajid Mohammadi Najaf Abadi -
Open Access Article
79 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
80 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
81 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
82 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
asef karimi rezvan velayati shokouhi esmail shabani nejad -
Open Access Article
83 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
amir abdollahi bajestani -
Open Access Article
84 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
85 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
86 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade -
Open Access Article
87 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
88 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
89 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
90 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani -
Open Access Article
91 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
Leila Aliarabi Seyed Abbas Kazemi -
Open Access Article
92 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
93 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
94 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
95 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
96 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran)
Ali Barkhordari gholamreza kuzegar Elham Faridchehr -
Open Access Article
97 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
maryam geranmayeh marziyeh geranmayeh -
Open Access Article
98 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani -
Open Access Article
99 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
100 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei -
Open Access Article
101 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
102 - Provide a Framework to Explain the Components of Sustainable Marketing Using the Meta-Synthesis and Delphi Method in Knowledge-Based Companies
Siyamak Azadi farshid namamian Fakhraddin Maroofi Alireza moradi -
Open Access Article
103 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
104 - Investigating the Role of Entrepreneurial Marketing on Innovative Performance: The Effect of Human Capital Mediation (Case Study: Small and Medium-sized Knowledge-Based Companies, Tehran University Science and Technology Park)
Hamid Kakaei Amer Dehghan Mahsa Fotoohi zadeh Alireza Asadzadeh Firoozabadi -
Open Access Article
105 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
106 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadi -
Open Access Article
107 - Identifying, ranking the factors affecting educational marketing in the units of Islamic Azad University of Tehran and presenting an appropriate model
Paria Mohammadiha Amir Hoseyn Mohammad Davoodi Maryam Mosleh -
Open Access Article
108 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
109 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
110 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
111 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi -
Open Access Article
112 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
Faezeh Rezaee K. Heidarzadeh -
Open Access Article
113 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
HAMIDEH reshadatjo amir ebrahimpour -
Open Access Article
114 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad -
Open Access Article
115 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
Mostafa Khazai Kohpar Mohammad Javad Taghipourian Razieh Alikhani Davood Kiakojori -
Open Access Article
116 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi -
Open Access Article
117 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi -
Open Access Article
118 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
amir danesh shahraki Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab -
Open Access Article
119 - Designing a Green Marketing Development Model for Organic Products
omid mohammadi ali pirzad Seyed Najmeddin Mousavi -
Open Access Article
120 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
کریم Esgandari leila beigloo -
Open Access Article
121 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani -
Open Access Article
122 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
Mehdi Kasegarha Mohammad Javad Taghipourian javad Gilanipour Mehran Mokhtari -
Open Access Article
123 - Presenting Agricultural Marketing Model with Emphasis on Medicinal Herbs in Iran
BIJAN Alizadeh Abdullah naami mohammad kohandel mohammad nasrollahniya -
Open Access Article
124 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
mona koshki Shahnaz Nayebzadeh Abolfazl Davodirokabadi Karim Hamadi -
Open Access Article
125 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini -
Open Access Article
126 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
127 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani -
Open Access Article
128 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni -
Open Access Article
129 - The Critical Thinking Model of Bank Mellat Employees Based On Internal Marketing Components
Karim Esgandari negin mirab khanbaghi Shadi Orafaye Jamshidi Ahmad FathiAbdullahi -
Open Access Article
130 - Presenting a Model for Sustainable Marketing Development Using Digital Marketing
Mohammad Bashokouh Mohmmad Bahadorinejad navid shafiei -
Open Access Article
131 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali -
Open Access Article
132 - Developing a digital marketing strategy model for Iranian successful startups based on the Grounded Theory
Sepideh Moradi ziba Javad Abbasi Reza Radfar Mohammad Ali Abdolvand -
Open Access Article
133 - A Qualitative approach to Developing a content marketing model
Maryam Ghaderifar, Jamshid Salar Aliakbar Aghajani afrouzi, -
Open Access Article
134 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram -
Open Access Article
135 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour -
Open Access Article
136 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash -
Open Access Article
137 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
A. Shekari F. Rahimi S. Korahi moghadam -
Open Access Article
138 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani -
Open Access Article
139 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian -
Open Access Article
140 - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
K. Heidarzadeh H. R. Saeeidniya M. Baniasdi -
Open Access Article
141 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
K. Hamdi F. Ghaffari A. Afsordegan -
Open Access Article
142 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
K. Heidarzadeh H. Zand Hesami M. M. Hasanloo -
Open Access Article
143 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
H. Ghasemi M. Taghavi M. R. Fani -
Open Access Article
144 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi -
Open Access Article
145 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
A. Bonyadi Naeini M. H. Kamfiroozi M. Dehghan Mashtani -
Open Access Article
146 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
S. Sarmad Saeidi A. Abdollahi Bejestani -
Open Access Article
147 - Customer Satisfaction Measurement: Through Multi-Criteria Analysis Model (MUSA)
M. Haghighinasab B. Abedin -
Open Access Article
148 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
S. Sarmad Saidi M. A. Jamshidian -
Open Access Article
149 - Evaluation of the Effective Factors on Relational Marketing in Mature Buyer – seller Relationships in Bahman Diesel Company
S. K. Nourbakhsh L. Pashang -
Open Access Article
150 - Scale Survey of Internal Marketing and Effect on Quality Development of Service in Afshar Hospital
S. M. Younesifar A. Sanayeei A. Shahin -
Open Access Article
151 - A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
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152 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
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153 - Investigation the Role of Relationship Marketing, Experiential Marketing and Cause Marketing in Customer Loyalty
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154 - A New Framework For International Branding
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155 - Contemporary Marketing in Iran Verification of Relationship Marketing Validity in Large Manufacturing Firms
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156 - The Analysis Moderating Role of Job Satisfaction and Organizational Commitment in Relation between Internal Marketing and Customer Orientation Stuff (Case Study: Pharmaceutical and Food Distribution Co.)
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157 - The Impact of Electronic Marketing in Tehran Stock Exchange Companies
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158 - Feasibility study of applying forgery and its provisions on new contracts
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159 - The Effect of Relationship marketing on Firm-Investor Financial Performance in the Tehran stock Exchange Market
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160 - Identification of practical solutions to exploit the interactive marketing based on virtual space in the health tourism
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161 - Iranian Music Marketing in The Digital Era
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162 - Designing ethical marketing model in tourism industry(Shiraz)
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163 - Design of a Model for Cultural Marketing Management (CMM) with Cultural Development Approach (CDA)
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164 - The Effectiveness of Social Media Marketing Model with Combined Approach (Case Study: Tehran Milk Industry Experts and Policymakers)
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165 - Presenting an intellectual capital development model in network marketing using confirmatory factor analysis and ISM techniques
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166 - Provide a template to promote the sale of digital products with a social marketing approach
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167 - Investigating and prioritizing social marketing factors affecting the promotion of digital product sales using the best-worst (BWM) technique.
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168 - The effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale city of Hamedan
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169 - Presenting an efficiency analysis model of posts in social networks of digital marketing (Case Study: Facebook)
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170 - Sensory assessment and shelf stability of deodorized sheep tail fat
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171 - Strategies to Achieve Sustainable Aquaculture in Guilan Province with an Emphasis on Its Environmental Dimension
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172 - Assessment of Changes in the Patterns of Urban Structure of the City on Spatial Change of Urban Air Pollutants (Case Study: Tehran City)
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173 - Evaluation of Ecotourism Sustainability Marketing Strategies in Iran Free Zones: (A Case Study of Arvand Free Zone)
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174 - Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies
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175 - Impact of environmental orientations on green marketing in the hotel industry (Case: Shiraz hotels)
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176 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
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177 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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178 - Identifying and Ranking Digital Marketing Factors in the Banking Industry: with an Emphasis on Financial and Investment Services (using Grounded Theory)
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179 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
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180 - Provide intelligent classification model based on perceptron artificial neural network (MLP) and hierarchical analysis (AHP) in digital marketing services to prioritize liquidity and investment risk
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181 - Designing and explaining the integrated marketing communication model in the financial and economic growth of the tourism industry
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182 - Assessing the various risks of the Iranian petrochemical industry
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183 - Designing a quality model of integrated marketing communications for specialized banks in Iran
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185 - Desirable model for news marketing in financial markets
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186 - The Application of Downside Risk and Arbitrage Pricing Model in Risk Assessment (Financial Marketing Approach to Iran's Petrochemical Industry)
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187 - Design and validation of an integrated marketing communication model in Stock Exchange
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188 - Financial Marketing
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189 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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191 - Interpretive Ranking of Marketing Functions for Sustainable Ecotourism in Free Zones of Iran
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192 - Appraisal the Quality of Gap between the Current Situation and Desired Sustainability of Industrial Marketing of Rural Green Businesses
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193 - Designing a Favorable Tourism Marketing Policy Model using Corbin-Strauss Theory
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194 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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195 - Designing a model for the development of sport for all with emphasis on social marketing dimensions
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196 - An Overview of the Challenges and Perspectives of Women's Sports Participation with a Social Marketing Approach
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197 - Designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods
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198 - Assessing the Impact of Shiraz Weekly Markets on Corona Outbreaks for Post-Corona Policy Making
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199 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
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200 - Designing and validating an agile financial marketing capability model for the development of the health tourism industry after Covid-19
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201 - An Integrated Entropy/VIKOR Model for Customer Clustering in Targeted Marketing Model Design (Case Study: IoT Technology Services Companies)
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202 - Effect of the Financial Dominance of Financial Institutions on the Risk-taking Level of Managers
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205 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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210 - Designing and Validating a New Integrated Digital Marketing Model
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211 - Designing a Strategic Model for International Marketing of Iranian Handmade Carpets
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214 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
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226 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
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227 - A Comparative Study Of Behavioral Responses Of Green Hotel Customers In Iran And A European Country
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230 - Investigating the Factors Affecting the Success of Electronic Communication Management with Customers Considering the Mediator Effects of Customer Orientation
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232 - Designing the Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
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236 - A Hybrid MCDM Model to Identify and Prioritize of Promotional Mix Tools in Plastic Industry
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237 - Combining Green Marketing and Industrial Clusters with Special Offer for Green Industrial Cluster to Exit from Environmental Crisis in Iran
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238 - E-commerce model design in sports services marketing
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240 - Presenting the effectiveness model of aesthetics in sports spaces based on the will of the customer based on sensory marketing
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243 - Designing and Developing a Model of Halal Tourism Destination Love with a Sustainable Development Approach
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247 - Conceptualizing University Entrepreneurial Marketing by quantitative approach
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256 - The impact of internet marketing on the export development for Agricultural Products in Food Companies
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257 - Providing a model for the performance of tourist hotels based on market orientation: the mediating role of strategic marketing plans (case study: Isfahan tourist hotels)
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258 - Assessing Organizational Marketing and Promotional Strategies Case study the cable industry in Iran
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259 - Identifying the consequences of implementing marketing excellence
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262 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
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305 - The importance of privacy concerns in permission marketing
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306 - Designing a Green Marketing Model Based on Sustainable Development: A Grounded Data Theory Approach
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307 - The effect of entrepreneurial marketing model dimensions on the performance of Iran's hotel industry after Corona
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308 - The effect of international entrepreneurial marketing orientation on export performance in Iranian stone industry businesses
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309 - Designing and explaining intelligent marketing based on the Internet of Things in the banking industry using the cognitive mapping method
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310 - Validation of social marketing of cultural products based on risk management (Study case: Isfahan Municipality's Cultural Vice-Chancellor)
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311 - Designing a digital marketing communications model in the telecom industry with a mixed exploratory approach (case study: Iran Mobile Communications Company)
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312 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
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313 - Predicting product choice by customers based on neuromarketing with Chaotic salp swarm algorithm
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Open Access Article
314 - An Analysis of the Potential Abilities of Branding of Bandranzli, with an Emphasis on the Physical and Spatial Components, from the perspective of the mental images of the local stockholders of the brand locator
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315 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
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316 - Tourism in the city of Anzali, With Emphasis on Tourism Marketing
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317 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
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318 - Effective Strategies in Marketing Development of Agricultural Products
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Open Access Article
319 - Impact of Feed Sources and Feeding System on Milk Production and Marketing in the Babille District of East Hararghe Zone, Ethiopia
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Open Access Article
320 - Cooperative Members' Perceptions of Cooperative Education in Tanzania’s Agricultural Marketing Cooperative Societies: Insights from Sengerema and Ukerewe Districts
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321 - An Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria
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322 - Designing a competitive model of welfare bank in a qualitative way with a social marketing approach
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Open Access Article
323 - A model of marketing strategy (segmentation, targeting, and positioning) with the market development approach: The case of Iran’s leather industry
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Open Access Article
324 - کشاورزی ارگانیک: غذا برای مصرفکنندگان سبز آتی در ایران
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325 - نگرش کارکنان نسبت به تعهد مدیریت به بازاریابی داخلی و تأکید مدیران بر ارتباطات داخلی غیررسمی در سازمان جهاد کشاورزی
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326 - تاثیر عوامل بازاریابی درونگرا برعملکرد بازاریابی (موردکاوی: صنعت رستوران درشهرستان رشت با تأکید بررستوران های بنانهاده شده برنامه های گیلکی)
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327 - اولویتبندی عوامل مؤثر بر بهبود نظام بازاریابی لیمو ترش با استفاده از فرایند تحلیل شبکه ای (مطالعه موردی: شهرستان لارستان)
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Open Access Article
328 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
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Open Access Article
329 - Identifying and Ranking Marketing Strategies to Develop Iran's Leather Market: The Case of Maral Leather Company
Hafez Mahfoozi Nilofar ImanKhah -
Open Access Article
330 - طراحی مدل بازاریابی کارآفرینانه در صنایع خدماتی و تبدیلی
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Open Access Article
331 - مدل مسئولیت اجتماعی شرکتها در حوزه بازاریابی سبز با تاکید بر وابستگی به برند از دیدگاه مصرفکنندگان محصولات ارگانیک
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانی -
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332 - Factors Affecting Farmers` Higher Gain from Paddy Marketing: A Case Study on Paddy Farmers in North Central Province, Sri Lanka
RPIR Prasanna SWGK Bulankulama RH Kuruppuge -
Open Access Article
333 - Organizational Excellence Model by Examining the Effects of Human Resources Competencies in the Marketing of Educational Services
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Open Access Article
334 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
Zahra Alahverdi Saeid Landaran Esfahani -
Open Access Article
335 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal -
Open Access Article
336 - The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty
Mohammad Javad Barati Mohammad Hadi Asgari -
Open Access Article
337 - Designing an Integrated Communication Model of Social Marketing in the Country's Tax Affairs Organization
Seyed akbar Manjegani Amir Ghafourian Shagerdi Golnar Shojaei Baghini -
Open Access Article
338 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari Malekabad -
Open Access Article
339 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
soheila moradi Mahmoud moradi Amin Zare -
Open Access Article
340 - Identifying and Analyzing the Factors Affecting Content Marketing In The Foundation Of Public Libraries Of The Country
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei -
Open Access Article
341 - Analyzing the influence of content marketing on the dynamic capabilities of organizations (Case study: Foundation of public libraries of Iran)
hasti sohrabi seyedali asghar razavi safiyeh tahmasebi limooni atefeh zarei -
Open Access Article
342 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
Mohammad Bahrami Marzieh Yari Zanganeh -
Open Access Article
343 - The implementation of information marketing programs in Iranian National Library and offering a proposed model: a feasibility study
ashraf asadat bozorgi somaye nasiri -
Open Access Article
344 - Comparative Study of Qom’s Participative libraries and public Libraries affiliated to Foundation of Public libraries concerning the Application Level 4p Marketing Mix Style
Shokouh Tafreshi Marzyyeh Sedigh -
Open Access Article
345 - Policies on Non-Oil Export of the Islamic Republic of Iran in the Age of Globalization (With Emphasis on Paintings)
Tooran Taghdimi Asghar Moshabaki Isfahani Reza Salehi Amiri Mehrdad Navabakhsh -
Open Access Article
346 - Presenting the model of development of marketing of agricultural products in Iran with the focus on medicinal plants Using the Grounded Theory Method and Model Validation
BIJAN Alizadeh Abdullah naami mohammad nasrola niya -
Open Access Article
347 - Identify sports conditions despite e-commerce in the country's industry
میثم رحیمی زاده مصطفی محمدی رئوف -
Open Access Article
348 - Prioritize the factors affecting the ambiguous marketing
reza arian shakib seyed nemat khalife mehdi kohandel mohialdin bahari -
Open Access Article
349 - Factors affecting cause-related marketing (CRM) in sports producers
Aidin Hajibaklo Seyed Emad Hosseini Jamshid Sayarnejad -
Open Access Article
350 - Presenting a Paradigm Model of ambush marketing risk management in sporting events
Zohre Kamalian Zynalabedin Fallah Taher Bahlekeh Asra Askari -
Open Access Article
351 - The effect of internal marketing on the company's sales performance in the self-organization model
giti tavana jamshid edalatian shahriari -
Open Access Article
352 - Identifying the Impact of Internal Marketing on Organizational Commitment: The Role of Job Involvement and Job Satisfaction
sekhavat bahadori amir hossein mirzaee hamid kakaei Gholamreza Abbasi -
Open Access Article
353 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
354 - Personal Motivations to pass along Electronic Messages for Others (Viral Marketing)
Mohsen Moradi Zahra Alipour Darvish -
Open Access Article
355 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
Sara Memari Marzieh Ebrahimi Shaghaghi Hossein Eslami Mofid Abadi -
Open Access Article
356 - Financial implications of marketing model on sales improvement (Case study: herbal pharmaceutical companies)
Zakiyeh Ashouri S. Mahmood Shabgoo Monsef Kambiz Shahroodi Ali Gholipour Soleimani -
Open Access Article
357 - Designing a Model for Explaining Competitive Tejarat Bank
سیامک جعفری نرگس دل افروز کامبیز شاهرودی yalda rahmati -
Open Access Article
358 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
Mostafa Hosseinzadeh Shadan Vahabzadeh Munshi Hamed Abbasi Nami Hormoz Mehrani Abolfazl Shahrabadi -
Open Access Article
359 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
360 - Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
arghavan yarahmadi Mohammad Reza Jaber Ansari -
Open Access Article
361 - Designing an Emotional Marketing Model with Emotional Approach in orde to Implemnt Goog Governance: Case Study of Bank Sepah Customers in North of Tehran
Siamak Naseri Vahid Araei Mina Jamshidi -
Open Access Article
362 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi -
Open Access Article
363 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
364 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View
Sayed Mehdi Ahmadi Afshar abbas heidari mina jamshidi -
Open Access Article
365 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi -
Open Access Article
366 - Exploring the model of dark side of marketing with focusing on materialism based on a grounded theory model
Sayyed Farhang Abroomandi Bahram Kheiri Ahmad Vedadi -
Open Access Article
367 - Identifying the Resilient Economy Components Affecting Strategic Marketing in the Hotel Industry
Elham Kiyanmehr soheil sarmadsaidy Behrooz Ghasemi -
Open Access Article
368 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
soheila shamsadini Farhad Hanifi vahid reza mirabi -
Open Access Article
369 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework
Morteza farahnak Maryam DaneshmandMehr -
Open Access Article
370 - Introverted and extroverted marketing model in digital marketing based on Grounded theory
razieh kokabi Kambiz heidarzadeh Bahram kheiri -
Open Access Article
371 - Investigating the effect of moderator variable on managerial ethical activities on altruistic marketing in Islamic business
sara amirhesari Hossein Emari Hossein Gharebiglo hossein budaghi -
Open Access Article
372 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas Heidari -
Open Access Article
373 - Formulating and Designing a Model of Antecedents and Interveners of Interactive Two-Way Sense-Centric Marketing with Mixed Method
Zahra Valipouri Seyed Mehdi Jalali Bita Tabrizin -
Open Access Article
374 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
375 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
376 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
377 - The effect of innovation capability and organization marketing capacity on export marketing performance
hossein norouzi Shayan Kanani Tehrani Fatemeh Darvish -
Open Access Article
378 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei -
Open Access Article
379 - Interpretive structural computational model (ISM) for identifying and classifying internal marketing management indicators
Mohammadreza Dorrani Farshid Namamian -
Open Access Article
380 - The factors Influencing Consumption of Art Films
Farzin Nematbakhsh Abkenar Mansoure Aligholi seyed kamran Nourbakhsh Hossein Safarzadeh -
Open Access Article
381 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
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Open Access Article
382 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
383 - Innestigating the Impact of Ethnic Food, Ethnic Marketing and Culturalization on Foreign Totrism With the role of ethnic mediator
somaye rashidi rasool sanavifard ali hamidizade -
Open Access Article
384 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
Alireza Tayebi Mehdi Karimi Zand sayyedabbas heidari -
Open Access Article
385 - Presenting the model of consumer behavior with emphasizing on inbound & outbound marketing. (Case Study: Consumers of Fast-moving consumer goods in Tehran)
Maryam Khajavi Bahram Kheiri Ahmad Vedadi -
Open Access Article
386 - Digital Marketing Validation Based on Marketing Intelligence in Isaco
Farzad Malek Shir Abadi Mehdi Karimi Zand MohammadReza Kabaranzadeh Ghadim -
Open Access Article
387 - Presenting the model of B2B content marketing in line with the firm's competitiveness objectives
Shahrzad Yaghtin Hossein Safarzadeh Mehdi Karimi zand -
Open Access Article
388 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
389 - Identifying the factors affecting the selection of export destinations of Iranian pharmaceutical products
Ebrahim Vakil Yazdi Rasoul Sanavifard Ali Asghar Eivazi Heshmat -
Open Access Article
390 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
Vahid Nameni Bahram Kheiri Mansoureh Aligholi -
Open Access Article
391 - Identifying the effective factors on relational marketing in the banking industry under the conditions of embargo on private banks and its ranking
Reza Mohammadi Sina Nematizadeh Seyed Abbas Heydari -
Open Access Article
392 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
Vahid javaheri abbas heydari Bahram Kheiri -
Open Access Article
393 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
Masih Moghri Golnar Shojaei Baghini -
Open Access Article
394 - Designing and Explaining the Cause-related marketing Model in the Dairy Foods industry
Raziyeh Ahangar sole boni seyed kamran Nourbakhsh Vahidreza Mirabi yahya khonsari -
Open Access Article
395 - Presenting a quantitative model for evaluating the effectiveness of virtual courses of in-service training for employees with an entrepreneurial marketing approach (Study case: Tejarat Bank)
ahad Dehghanzadeh Mojtaba Moazzami Esfandiar Doshman Ziari esmaeil kavosi -
Open Access Article
396 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
Samaneh Atayee Sina Nematizadeh vahidreza Mirabi -
Open Access Article
397 - Identification of effective factors on green marketing using the grounded theory method in the hotel industry
Majid Alizadeh Sina Nematizadeh Hasan Esmaeilpour -
Open Access Article
398 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
mehdi habibi bahram kheiri mansoureh aligholi -
Open Access Article
399 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
400 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
401 - Investigating the environmental factors affecting the ethical marketing system based on the Pierce and Robinson model based on the Islamic-Iranian approach with emphasis on the food industry
Fatemeh noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi -
Open Access Article
402 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi -
Open Access Article
403 - Explain the views of financial market and media experts on the role of news marketing in the development of financial markets
sara aliyari Seyed Reza NaghibulSadat Hamidreza Hosseini Dana Bibisadat miresmaili -
Open Access Article
404 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl Shahrabadi -
Open Access Article
405 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
406 - To Compare the Ranking of Brokerage Firms Based on Relationship Marketing and the Ranking Conducted by the Securities and Exchange Organization (SEO) (An integrated approach of RM and fuzzy MADM)
Mostafa Ghazizadeh Saeed Safari Ebrahim Mohammadi Mehdi Samizadeh -
Open Access Article
407 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
408 - Investigation the Impact of Organizational Excellence Model on Effective Marketing in Azad University
Nassim Heidari Vahidreza Mirabi -
Open Access Article
409 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
410 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
411 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
412 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
413 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company)
reza rostamzadeh asghar alimohammadi siyaban -
Open Access Article
414 - The Relationship between Marketing Mix Elements and the Purchasing Behaviour of Sports Club Customers
Mohammad Davalli -
Open Access Article
415 - Identifying and Prioritizing the Components of Improving Students' Media Literacy in Cyberspace Based on Social Marketing Mix Model
Reza Baniasad saeed movahednasab Mahdi Bagheri maybodi -
Open Access Article
416 - Provide a Strategic Model based on Machine Learning Approach to Automatically Opinion Assessment and Explore Product Information in Digital Marketing
Alireza AshouriRoudposhti hormoz mehrani Karim Hamdi -
Open Access Article
417 - Strategic Decision Model for Prioritizing the Effective Factors of Marketing Mix of Life Insurance Services and Investment Using the Results of AHP Hierarchical Analysis Process Technique
amin abbasi mohammad lashgari -
Open Access Article
418 - Investigating the Components of Digital Marketing from the Perspective of Tourism Industry Development (Case Study: Kish Island Hotels)
zahra tahmasebpour ALIAKBAR FARHANGI Abdollah Naami FARZAD ASAYESH -
Open Access Article
419 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
420 - Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution
Hojjat Nazari Sadegh Zibakalam Mohammad Reza Parvin -
Open Access Article
421 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
422 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
423 - Designing a Success Model for the Karate Federation Based on the Sports Marketing Model
amirali keshmiri homa dorodi -
Open Access Article
424 - Presenting an Electronic Marketing Model in the Production Sector of Iran's Sports Industry
mostafa fallahi mehdi kohandel seyedneamat khalilfeh Mahvash Noorbakhsh -
Open Access Article
425 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
426 - Analysis of rural marketing mix for biological control of rice stem borer in Fouman town
Jafar Azizi -
Open Access Article
427 - bhkjgbdkawjgbkdagdlgh Agricultural Marketing and Commercialization
pouneh hamzeh -
Open Access Article
428 - Designing a beauty and fashion consumer buying behavior model using digital marketing Based on a hybrid approach
Somayeh Hozouri mohamadali abdolvand Kambiz Heidarzadeh Mohsen Khounsiavash -
Open Access Article
429 - Investigating the relationship between the Policy of Marketing Analysis Capability of Goods and Services and Creating a Sustainable Competitive Advantage based on the of Artificial Intelligence Adoption in Manufacturing Companies
Vahid Araei Hossein Eslami Mofid Abadi -
Open Access Article
430 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
431 - The effect of marketing capabilities on export risk performance with the mediating role of competitive strategy and marketing communications
Mohsen Nazem Bokaei Mohaddaseh Ashrafian Rahaghi -
Open Access Article
432 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
433 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
434 - Predicting entrepreneurial marketing through strategic planning (including case study)
Jalal Abdi Saeed Safariyan Reza Usefi mohamad Taghipour -
Open Access Article
435 - Providing a supply chain logistics dynamic model based on the Internet of Things with an emphasis on online marketing
mohammad hossein roshanzamir mohammadali keramati Safiyeh Mehrinejhad Azadeh Mehrani -
Open Access Article
436 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
437 - Investigating the Effect of Strategic Orientations and Performance Regarding the Mediating Role of Marketing Abilities (Case Study: Tejarat Bank Branches in Kerman)
علیرضا ابراهیمی -
Open Access Article
438 - Social responsibility, financial performance, financial sustainability and financial inclusion in banks
mohamad pourehtesham -
Open Access Article
439 - Data Analysis of Marketing Companies using Improved K-Means Clustering and LRFMM2 Model
Atieh Mirzaei zahra rezaei -
Open Access Article
440 - Evaluation of Export Models of Agricultural Products in the North of Iran
Nabiullah Mohammadi -
Open Access Article
441 - The impact of international marketing capabilities on the export performance of knowledge-based companies; Investigating the moderating role of industry type and company size (case of study: Khorasan science and technology park export companies)
HOOMAN JABBARI Omid Behboodi Seyed moteza Ghayour -
Open Access Article
442 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
443 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
444 - Investigating the impact of online marketing capabilities on international performance, with the mediating role of market-oriented orientation and market leader orientation in small and medium-sized e-commerce companies (case study: small and medium
هادی ابوالفتحی Seyedeh Sakine Montazeri -
Open Access Article
445 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
446 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
447 - Investigating the effective factors on agile digital marketing in the banking industry using cognitive mapping
jalal salehi Ali Hoseinzadeh hadi bastam -
Open Access Article
448 - Marketing planning model strategies in controlling the operation of cinema situations in Iran
galia heidarian esmaeil hassanpour ghroghchi vahid mokizadeh mohamad ghafournia -
Open Access Article
449 - Providing a sustainable marketing model in the insurance industry with a focus on artificial intelligence
Elnaz Allaf Jafari علیرضا روستا farzad asayesh محمود احمدی شریف -
Open Access Article
450 - Exploring the Central Role of Marketing in the Tourism Industry of Tehran
abas asadi -
Open Access Article
451 - Improving the quality of life based on social marketing components
Sadegheh Aeinehvand ali delavar Afsaneh Mozafari Nasim Majidi Ghahroodi -
Open Access Article
452 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
453 - Identification of effective factors on tourism marketing and providing an appropriate model for ecotourism and rural tourism (Case study: Hormozgan province)
foujan amiri serajedin mohebi mohammad hossein ranjbar mehdi bagheri -
Open Access Article
454 - Regional marketing strategy based on cultural intelligence among businessmen and managers of Fars, Hormozgan , Bushehr, Isfahan and Tehran provinces.
mohammad reza dezhkam serajeddin mohebi hassan biabani -
Open Access Article
455 - Investigate the effects seasonal offerings and grading on characteristics of marketing of agricultural products (Case Study Mazandaran Province's Citrus)
majid MOHAMMADI hamed rafiee -
Open Access Article
456 - Presentation of Social Media Based Marketing Model in Iranian Food Products and Organic Drinks Industry Using theme Analysis
Asadolah Gholampour Abdollah Naami Asghar Moshabaki -
Open Access Article
457 - Providing an intelligent marketing model of the investment company gostaresh paya sanat sina
mohammad abolmasum asghar moshabaki esfhani Abdollah Naami -
Open Access Article
458 - Presenting a geomarketing development model based on the development of urban tourism infrastructure tehran
Mohammad sabet eghlidi Vahidreza Mirabi behroz ghasemi seyed kamran norbakhsh -
Open Access Article
459 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi alireza rousta Zahra Gharedaghi -
Open Access Article
460 - Application of Data Envelopment Analysis in order to Identify Indicators and Rank Network Marketing Companies
hamzeh karimi sahar shabani chafjiri -
Open Access Article
461 - Investigating the impact of business, information technology and marketing strategies on world-class organization performance; Study case: Golrang Company
Maryam Zeini faghlu Hasan Farsijani
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