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Open Access Article
1 - Determining the relationship between organizational climate and organizational silence through perceived social support in the employees of the Department of Sports and Youth of Fars
nasibala ghashtasebi omid safariObjective: The purpose of this research is the relationship between the organizational climate and employees' silence through the social support perceived by the employees of the Department of Sports and Youth of Fars. Methods: This research is applied and descriptive MoreObjective: The purpose of this research is the relationship between the organizational climate and employees' silence through the social support perceived by the employees of the Department of Sports and Youth of Fars. Methods: This research is applied and descriptive and correlational. The statistical population of this research was 114 employees of the General Department of Sports and Youth of Fars, of which 92 people were selected as a sample using the total number sampling method. The data collection tools were standard organizational climate questionnaires by Hoppin and Croft (1963), organizational silence by van Dyne et al. (2003) and perceived social support by Zimmet et al. (1988). Descriptive statistics methods were used to describe the data, and Pearson's correlation coefficient, linear regression, and structural equations were used to analyze the data. Results: The results of the research showed that there was a negative and significant relationship between organizational climate and perceived social support and employee silence, and there was a positive and significant relationship between organizational climates and perceived social support. Also, the relationship between organizational climate and employee silence through perceived social support was not significant. Conclusions: So we conclude that whit welcoming managers, criticisms and opinions of employees and encouraging them to express their differences of opinion on issue, organization can be effective in reducing organizational silence and creating an appropriate organizational atmosphere. Manuscript profile -
Open Access Article
2 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
majid pabarjaei zanjani احمد راه چمنیThis research was conducted with the aim of investigating the effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education. The current research is applie MoreThis research was conducted with the aim of investigating the effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education. The current research is applied in terms of purpose and descriptive research in terms of survey method based on structural equation modeling. The statistical population of this research includes Snap application customers in Zanjan city, 390 of these people were selected as a sample using the available random sampling method. Pauk et al.'s (2022) questionnaire with 26 questions was used to collect data. The divergent and convergent validity of the above instrument was confirmed. Reliability was also investigated by Cronbach's alpha test and composite reliability test. The software used were SPSS version 26 and SmartPLS version 4. Finally, the results of data analysis at a confidence level of 0.95 and an error level of 0.05 showed that the recommendations of other passengers have an effect on the perceived safety with a route coefficient of 0.667. Also, perceived value acts as a partial mediator between other travelers' recommendations and word-of-mouth advertising intention. Finally, based on interaction analysis, it was determined that the level of education plays a role as a moderating variable between the recommendations of other travelers and the intention of word-of-mouth advertising Manuscript profile -
Open Access Article
3 - Presentation a Model of Factors Affecting Adoption of Electronic Banking Based on Grounded Theory (Case Study: Maskan Bank of IRAN)
Ali Omidi Vahid Reza Mirabi Edris Mahmoudi Mohammad Hossein RanjbarBackground: With the increasing development of the Internet and electronic commerce and their expansion among the people all over of the world, the way of providing bank services for the costumers has been also changed and influenced by the Internet and electronic comme MoreBackground: With the increasing development of the Internet and electronic commerce and their expansion among the people all over of the world, the way of providing bank services for the costumers has been also changed and influenced by the Internet and electronic commerce. Nowadays, physical interactions (face to face) between the customer and the bank staff are so decreased and it is replaced with virtual communications between the customers and the banks. Therefore, traditional banking (referring to the branch and doing all the transactions in person) has been changed to technology-oriented banking. Objective: This research is aimed at identifying a comprehensive pattern for acceptance of electronic banking in Bank Maskan in Iran. Methods: According to the systematic pattern of grounded theory, information technology managers of Bank Maskan in 20 provinces, as experts, were participated in a deep qualitative interview. After encoding the interviews in 3 stages, a model was identified for accepting electronic banking of Bank Maskan. Findings: The results showed that 8 factors are effective as factors influencing the acceptance of electronic banking. Conclusion:.The factors such as: cost saving, perceived conveniences, customers’ needs management, perceived trust, perceived confidence, perceived performance quality, perceived technical complexity, and perceived value.have impact on the acceptance of electronic banking. Manuscript profile -
Open Access Article
4 - The effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan province
Malihe Soltani Hamid Reza PeikariThe purpose of this study is to investigate the effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan pr MoreThe purpose of this study is to investigate the effect of reciprocal obligation, trust and face maintenance on perceived individual and group achievements of knowledge management with the mediating role of knowledge sharing in the telecommunication company of Isfahan province. The present study is an applied research in terms of the purpose and the method of data collection is descriptive and correlational. The statistical population of this study was3100employees of Isfahan Telecommunication Company in2017among them, at least342people were selected as the statistical sample using Cochran formula and 351questionnaires were distributed based on non-probabilistic sampling process and data were collected. Data gathering method in the present research is field method and data collection tool is a localized. To analyze the data, SmartPls software was used in two levels of descriptive and inferential statistics. The results obtained from structural equations showed that the reciprocal obligation (β=0/55, t=4/5), trust(β=0/61,t=2/3),facemaintenance (β=0/18, t=1/8) and knowledge sharing (β=0/45,t=3/8) have a positive and significant effect on the perceived individual and collective achievements of knowledge management . Also, it shows the positive and significant effect of reciprocal obligation (β=0/52, t=5/3) and trust (β=0/64,t=4/9) on knowledge sharing, but showed no significant effect on knowledge sharing (β=0/04,t=0/31). Manuscript profile -
Open Access Article
5 - A survey on the relationship between trust and electronic banking acceptance by customers of Sepah Bank branches in Golestan province
هرمز مهرانی منصوره صادقیThe results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking MoreThe results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking systems. Because of its speed and on-line accessibility, customers often use this services.So research methodology in this research is descriptive – survey and correlation. Research population consists of customers of Sepah bank branches in Golestan province who are 289024 persons. According to stratified sampling method and kerjsey and Morgan table, sample size is 384.Data gathering instrument in this research is Questionnaire which uses standard Questionnaire of Suh and Han. Chronbach Alpha of all variables were above 0/7. For analyzing data , spss.21 software were used. The result of this research showed that there is positive and meaningful relationship between customers trust and electronic banking acceptance, perceived usefulness , perceived ease of use, attitude toward use, behavioral intention to use and actual use of electronic banking (P≤0/05).The results also showed that there is positive and meaningful relationship between independent sub-variables (P≤ 0/05). Manuscript profile -
Open Access Article
6 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi HamedaniSocial responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior is. The aim of this study was to investigate the influence of social responsibility and perceived quality is MoreSocial responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior is. The aim of this study was to investigate the influence of social responsibility and perceived quality is the preferred brand in the Bank's export Amol. This descriptive study was correlational and the type of applied research. The study population included all Amol export customers that make up the basis of the relationship between Cochran's sampling of 385 randomly selected and validated questionnaire survey was distributed among them. The data were analyzed using structural equation models were used. The results showed that the social responsibility of the bank on perceived quality and brand preference has a significant impact. The effect of perceived quality brand achieved significant brand preference. Manuscript profile -
Open Access Article
7 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpourAttracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed t MoreAttracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed to investigate the effect of augmented reality on customer buying behavior with respect to the mediating role of perceived pleasure and customer satisfaction in the tourism industry. This research is of applied type, and the research method in this research is descriptive-survey type. The statistical population of the study includes the customers of Elie Gesht Company and the sample size (384 people) has been calculated using the Cochran's formula. The required information was collected using standard questionnaires. In this study, in order to determine the reliability of the questionnaire, Cronbach's alpha test was used and the data were analyzed using Smart PLS software. The method of data analysis is also partial least squares. The results show that augmented reality has a positive and significant effect on perceived pleasure and customer satisfaction in the tourism industry. Perceived pleasure also has a positive and significant effect on customer behavior. But customer satisfaction does not have a positive and significant effect on customer behavior and perceived satisfaction on customer satisfaction. Manuscript profile -
Open Access Article
8 - The Relationship of Perceived Tenure Security and Housing Quality in Informal Settlement of Islamabad, Tehran
Hashem Dadash Poor Bahram AlizadehFormation of the informal settlements has become a global challenge in cities especially the ones in developing countries. These settlements encounter problems such as poverty, illegal land occupation, lack of infrastructures, low quality of house and etc. In the MoreFormation of the informal settlements has become a global challenge in cities especially the ones in developing countries. These settlements encounter problems such as poverty, illegal land occupation, lack of infrastructures, low quality of house and etc. In the past few years, informal urban housing, and tenure insecurity have been attracting attention of the many global development organizations like UN_HABITAT, World Bank and so on. As such it leads to a steady stream of academic writings and new initiatives on the subject. Most of them intend to present solutions to solve land occupation security in order to improve living conditions in informal settlements. Recent studies believe that tenure security for low-income settlement dwellers encounter three distinct forms: tenure security as perceived by dwellers, tenure security as a legal construct and de facto tenure security. Nowadays there are two different approaches regarding the tenure security which as follow: traditional and modern approaches. Traditional approaches focus on tenure security more than legal aspect. These consider the occupation security as having title-deed for the official occupancy of a place. Although the modern approach does not negate the possibility that the title can generate tenure security, it argues that the same object can be achieved through different factors which have been called extra-legal and semi legal factors. There exists a distance between the idea of tenure security and the legal concept which has turned it into a social psychology issue. Social psychological approach shows that people’s decisions are often influenced by what they feel about a situation. Survey method is considered as the methodology of this research to achieve an objective and hypotheses test. According to this method, questionnaires was prepared and filled in Islamabad neighborhood. Finally, by using statistical techniques of factor analysis, Cronbach`s Alpha, Pearson correlation analysis and multiple regressions, the main analysis of data completed. The social psychological approach is defined in a way which makes the concept of perceived tenure security. Through following these means, the same conception is shown to be composed of the perceived probability of eviction (a thinking state), the fear of eviction (a feeling state) and the lack of support networks, which are separate variables. Within the results there are positive and direct relationship between housing quality and tenure security. Since other factors such as probability of eviction, fear of eviction and lack of support networks affect the perceived occupation security of households, the legal ownership is not the whole tenure Security in the neighborhood of the case study. Among these factors, lack of support networks influence the perceived tenure security of households much more than the other factors. Since informal settlements are key location of the urban poor to live, presumably the monthly income of households plays an essential role in tenure security and housing quality which can affects them. Therefore, it is recommended that the subsequent studies use the households monthly income as controlable variable in their tests in the future. The paper's outcome can be considered as the future studies' basis on the same subject. Manuscript profile -
Open Access Article
9 - Sustainable Criteria Evaluation of Neighbourhoods Through Residents’ Perceived Needs
Rama Ghalambor Dezfooly -
Open Access Article
10 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa AnguriObjectives: Brand as the most valuable intangible asset of any company has a vital role in its success and efficient communication with customers because of its excellent benefits. So the creation and maintenance of appropriate situati MoreObjectives: Brand as the most valuable intangible asset of any company has a vital role in its success and efficient communication with customers because of its excellent benefits. So the creation and maintenance of appropriate situations in customers’ minds to affect their decision-making and purchase intention is one of the companies’ goals and priorities. The purpose of this study was to analyze the effects of brand equity on perceived value and the repurchase intention among Majid Brand sports goods customers in Tabriz City. Methodology: The current study, due to the nature and content of the work is descriptive - survey type. 366 of Majid Sports goods customers voluntarily filled out the Yoo and Donthu brand equity questionnaire (2001), the Eggert and Ulaga perceived value questionnaire (2000), and the Park et al (2008) repurchase intention questionnaire. for data analysis used Structural Equation Modeling (SEM). Results: The results showed that brand equity has a significant positive effect on perceived value (β = 0.86, t=11.01), and the repurchase intention (β = 0.66, t=6.37) among customers of Majid Sport goods. In conclusion, the results showed that the theoretical model is supported by obtained sample data and so, the specified model has a good fit (RMSEA = 0.047 and χ2/df = 1.75) with this research data. Conclusions: It can be said that the manufacturers of sports products can increase the intention to repay due to prioritization of the brand and the creation of brand awareness and self-confidence in customers. Manuscript profile -
Open Access Article
11 - Role of psychological factors and awareness on the intention to invest With Emphasis on the mediate role of perceived risk of Customers of Investment Services
Amir Reza Konjkave Monfared1 Saeid Fathi Bahram RanjbarianPerception of risk is of paramount importance in decision-making process as it can alter rational decision-making pertaining to product and service choice. Indeed, Perceived risk is regarded as one of the most crucial factors for understanding consumer behavior. So, it MorePerception of risk is of paramount importance in decision-making process as it can alter rational decision-making pertaining to product and service choice. Indeed, Perceived risk is regarded as one of the most crucial factors for understanding consumer behavior. So, it is necessary developing a perceived risk model for natural customers of investment services market. The purpose of this study is to determine the antecedences and consequences of perceived investment risk. This study is a development-applied and descriptive survey. Statistical populations are customers of Yazd brokerage. In this research, questionnaires and interviews have been used for data collection. Also, structural equation modeling and path analysis have been used for data analyzing. The results show that risk propensity, trust, self-efficiency and awareness have a significant effect on investors' perceived risk. In this context, results show that knowledge and awareness of investors has the most effect on their perceived risk. In addition to, perceived risk has a significant effect attitude and intention to invest. Manuscript profile -
Open Access Article
12 - Investigation of the role of psychological and performance factors on willingness to invest in stock market with mediating role of investor satisfaction and perceived risk of investors
Soleil Jafari mansour garkaz Parviz Saeedi alireza matoufiThe purpose of this study was to investigate the role of psychological and performance factors on willingness to invest in the stock market with the mediating role of investor satisfaction and perceived investor risk in Iran. This research was conducted in 1977 and is m MoreThe purpose of this study was to investigate the role of psychological and performance factors on willingness to invest in the stock market with the mediating role of investor satisfaction and perceived investor risk in Iran. This research was conducted in 1977 and is methodologically developmental-exploratory. The statistical population of this research is customers of Tehran brokerage companies. The sampling method is available and since the number of community members is unlimited, the sample size should be 384 according to Morgan's table, so the distribution of the questionnaire was randomly distributed among the investors until the responses were sufficient. A total of 384 questionnaires were collected. Structural equation modeling and path analysis were used to analyze the research data. SPSS 23 and SmartPLS3 software were used for data analysis and the findings showed that perceived risk and investor satisfaction were used. They have a mediating role in the relationship between psychological and performance factors on the willingness to invest in the stock market. Manuscript profile -
Open Access Article
13 - Investigation of financial inclusion and financial literacy's Role in Perceived Investment Value in Tehran Stock Exchange
maryam mirzaei zahra ShiraziyanThe most important microeconomic theory and theories of modern finance is that the value of the investment, increase profitability, rationality and perfect information, lies. But recent research shows that the value of investment in various aspects and influenced by var MoreThe most important microeconomic theory and theories of modern finance is that the value of the investment, increase profitability, rationality and perfect information, lies. But recent research shows that the value of investment in various aspects and influenced by various factors, including the role of financial inclusion and literacy. Leading financial inclusion and financial literacy study to evaluate the impact on the perceived value of investing in the stock market took place. This is a usability study of its kind, was a cross-sectional survey was conducted. The population of Hamedan an unlimited number of active investors in the stock exchange were estimated from a sample of 384 members was selected randomly and without replacement. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling was used. The results showed that inclusion and financial literacy and Mvlfhhayshan significant impact on the perceived value of the investor's investment. As well as evidence of a direct and positive impact on the inclusion of financial literacy and financial parameters were observed. Manuscript profile -
Open Access Article
14 - Exploring Students' Perspectives of Social factors in Academic Stress Experience
Ali Shakoori Zahra Raji Seyyed Mehdi Sarkeshikiyan -
Open Access Article
15 - The Efficacy of LEARN's Multifaceted Intervention on the Level of Perceived Stress in Women Who Are on the Verge of Divorce
Parinaz Banisi Ghanbar Ali Delfan Azari Amir Yagubi Parnian Farhadi afshar -
Open Access Article
16 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
17 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardarintroduction: Service quality is known as a competitive advantage and impacts on customer satisfactiondirectly because of competitive markets and lack of product differentiation. Knowing the mental image of the organization by customers reveals the strengths and weaknes Moreintroduction: Service quality is known as a competitive advantage and impacts on customer satisfactiondirectly because of competitive markets and lack of product differentiation. Knowing the mental image of the organization by customers reveals the strengths and weakness points of organization, adopt strategies and enhance performances. The purpose of this article is investigating the impact of service quality and perceived value on the post-purchase intention with the mediation of customer satisfaction. Methods: two questionnaires were designed according to the SERVQUAL model and effective factors of research variables. These two questionnaires were collected from 384 customers of pharmacies in Tehran city and analyzed by structural equation modeling and Smart PLS software used. Results: The results show that service quality and perceived value affect post-purchase intention. Customer satisfaction affects post-purchase intention as a mediator. Conclusion: The share of customer satisfaction is more than the two other variables and the share of service quality is less than perceived value. Manuscript profile -
Open Access Article
18 - Structural Model of Somatic Symptoms based on Perceived Social Support and Childhood Trauma in Patients with Epilepsy: Mediating Role of Depression, Anxiety and Stress
Masoumeh Mohammadbeigi Afsaneh Taheri Khadijeh Abolmaali Koroush GharergozliIntroduction: Considering the importance of examining somatic symptoms in patients with epilepsy, the present study was conducted with the aim of investigating the structural model of somatic symptoms based on perceived social support and childhood trauma with the media MoreIntroduction: Considering the importance of examining somatic symptoms in patients with epilepsy, the present study was conducted with the aim of investigating the structural model of somatic symptoms based on perceived social support and childhood trauma with the mediating of depression, anxiety and stress in patients with epilepsy. Methods: This study in terms of purpose was applied and in terms of implementation method was descriptive from type of correlation. The research population was the patients with epilepsy of Iran in the 2021 year, which number of 260 people of them were selected as a sample by simple random sampling method. The research tools were included somatic symptoms questionnaire (Kroenke et al., 2002), perceived social support scale (Zimet et al., 1988), childhood trauma questionnaire (Bernstein et al., 2003) and depression, anxiety and stress scale (Lovibond and Lovibond, 1995). Data were analyzed by structural equation modeling in SPSS-24 and AMOS-26 software. Results: The findings showed that the model of somatic symptoms based on perceived social support and childhood trauma with the mediating of depression, anxiety and stress in patients with epilepsy had a good fit. Also, social support had a significant negative effect on depression, anxiety and stress and somatic symptoms, childhood trauma had a significant positive effect on depression, anxiety and stress, and depression, anxiety and stress had a significant positive effect on somatic symptoms (P<0.05), but trauma childhood had no significant effect on somatic symptoms (P>0.05). In addition, social support with the mediating of depression, anxiety and stress had a significant negative effect on somatic symptoms and childhood trauma with the mediation of depression, anxiety and stress had a significant positive effect on somatic symptoms (P<0.05). Conclusion: According to the results of this study, it is necessary to plan to reduce somatic symptoms in patients with epilepsy by increasing social support and reducing depression, anxiety and stress. Manuscript profile -
Open Access Article
19 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
20 - An Empirical Investigation of the Determinants of Users Acceptance of E-banking in Singapore: Based on Technology Acceptance Model
Shailender Singh -
Open Access Article
21 - Impact of OCB-Specific Meanings on Employees’ Display of OCB: A Perspective in Pakistan
R. Kan -
Open Access Article
22 - Prediction of Affective Organizational Commitment based on Employee Characteristics and Psychological factors among Oil Personnel
Sh. Ghaffaripour -
Open Access Article
23 - Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan
A. U. Haq -
Open Access Article
24 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
کامبیز حیدرزاده آرزو جوان بختAbstract The main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of MoreAbstract The main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of environment perceptions on consumption emotions (pleasure and arousal), hedonic and utilitarian value, which in turn emotions and values affect tourist’s satisfaction and behavioral intentions. Data were collected through tourists that visit from tourist city by using cluster random sampling method. A total of 410 questionnaires were used for data analysis. Structural equations modeling (SEM) by using LISREL was performed to empirically test the relationships between the constructs of this research. Results show that environment has a positive and significant influence on pleasure and arousal. However, effect of environment perceptions on behavioral intentions was not significant. Also, results indicate that pleasure and arousal have a positive and significant effect on tourist’s values. Findings revealed that hedonic and utilitarian values had direct effect on customer satisfaction and also, effect of satisfaction on behavioral intention was positive and significant. Finally, it suggests that service providers should focus on components of environment in a way that contributes positively in creating positive emotions in customers, which in turn consumption emotions enhance perceived value and positive behavioral intentions. Manuscript profile -
Open Access Article
25 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
مهناز کاظمی سید علیرضا سید صالحیAbstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit diffe MoreAbstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit different outlooks on environmental concerns .This paper proposed definitions today on customer perceived value of green products deals. Research method was descriptive survey, the health of consumers and detergents were randomly Qazvin 472 people responded price - the social - emotional value - the value and meaning of epistemological were provided. Social value and the highest quality effects on consumer choice behavior towards green products were not worth the price to the consumer of utmost importance. The results indicate that consumers are looking for quality and freshness of a certain social consent is not sensitive to the high price of green products. These restrictions can be no real knowledge of green products as consumers Manuscript profile -
Open Access Article
26 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnaviThe aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived MoreThe aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green ( organic), The research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population study are student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted . Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as the effectiveness have a positive impact on the intention to buy green( organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile -
Open Access Article
27 - Surveying the effect of objective dimensions of electronic payment on using electronic payment systems with moderating role of perceived security and perceived trust of electronic transfer in Mellat Bank branches in Sari city
Rohoallah Alizadeh Seyed Mehdi Hosseini Ozineh Elham khaniAbstract Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this stu MoreAbstract Present study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city. Keywords: Technical securities, transaction processes, security statements, perceived security, perceived trust, the usage of electronic payment system. Manuscript profile -
Open Access Article
28 - Evaluation of factors affecting Internet banking adoption among governmental and private banks Customers in Tehran.
محمد علی عبدالوند فریده حق شناس کاشانی زهرا فلاح اصلAbstract Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran inte MoreAbstract Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet users. Data were analyzed by employing correlation and multiple regression analysis. Findings – The results showed that perceived usefulness,perceived ease of use, internet experience, trust and use of other banking products positively associated with the intention to use online banking in Tehran.On the contrary demographic characteristics was found to be not significant in this study. Research limitations/implications – This study was conducted in Tehran and future research can use this model to study the adoption of online banking in other cities. Managerial implications – The results allow banks’ decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the websites, which will increase the trust of users. Banks should also create features which are useful to users, try to make the process of using the services easy for consumers, teach customers how to use the online services and use a package deal, such as an account with online access, debit or credit card and a SMS banking service. Originality/value – The findings allow the factors that can influence the adoption of online banking in Tehran to be understood. Unlike existing studies based on Technology Acceptance Model (TAM), this study includes internet experience, trust and use of other banking products on top of the existing variables used in TAM. Most studies on adoption of online banking are focused on developed countries. By focusing on Iran, this model can also be applied to other countries which are relatively new to e-commerce and online banking. Manuscript profile -
Open Access Article
29 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzarRelationship marketing has defended as a development and maintenance of the long-term relationship with the customers، and has strong impact on the theory and marketing during the two past decades. Marketing is a bilateral relation and must share important interests. Cu MoreRelationship marketing has defended as a development and maintenance of the long-term relationship with the customers، and has strong impact on the theory and marketing during the two past decades. Marketing is a bilateral relation and must share important interests. Customer gratitude and gratitude plays a key role in the creation and development of successful exchanges, the relationship between the seller and the buyer. Also, customer perceived benevolence in relation to companies is the tangible and intangible benefits they receive in relation to retailers. In this research the researcher tries to exam in the Influence of relationship marketing investments on customer's gratitude and loyalty in retailer. The statistical population of this research is the customers of the Hakupian stores. The existing research is of a practical and causal nature because it measures the impact. And the number of statistical samples analyzed using a questionnaire of 358 of the customers of the Hakupian stores. The validity and reliability of the questionnaire has been confirmed. Hypothesis of this research have been tested by LIZREL software. This study of the story It argues that investing in relationship marketing tactics such as direct mail, tangible rewards, interpersonal relationships, preferential treatment, with the role of the mediator of customer perceived benevolence, has a positive impact on customer gratitude and, consequently, on behavioral loyalty. Manuscript profile -
Open Access Article
30 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl SadeghiyanOne of the new method of marketing is advertising gifts, that organizations get these gifts to their employees and customers. The purpose of this study is investigating a conceptual model on the impact of Gift promotions on consumer's overall evaluation which study's mo MoreOne of the new method of marketing is advertising gifts, that organizations get these gifts to their employees and customers. The purpose of this study is investigating a conceptual model on the impact of Gift promotions on consumer's overall evaluation which study's model is formed by Gift nature, Product nature and perceived fit as independent variables and consumer's overall evaluation as dependent variables. Current methodology is applicable from purpose point of view and causal study in terms of methodology. Required data is collected using questionnaire and field method. Sample of this study consists of Isfahan Irancell's (MTN) consumers which are selected through simple random sampling resulted in 159 collected acceptable samples. data analysis was carried out by SPSS and LISREL software and the result showed that there is Significant relationship between product nature and consumer's overall evaluation also gift promotion nature has a direct impact on the consumer's overall evaluation but perceived fit between gift promotion and product did not have any effect on consumer's overall evaluation. Manuscript profile -
Open Access Article
31 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varaminiThe purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relationship in a new product experiment. By using an experimental method w MoreThe purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relationship in a new product experiment. By using an experimental method with a 2× 2 factor design (where each of the variables such as customer’s knowledge of the product and the perceived risk of the product define in the two level, up/down and high/ low) on 200 customers of stores in Amol city has been taken. By using questionnaires, required data is collected. The reliability of the questionnaire was proved through Cronbach alpha and the validity of the questionnaire was proved by tutors of this research. We use linear and multiple regression methods to test hypotheses. Generally the Statistics results show that the variable of customer satisfaction (as independent variable) has a Positive effect on purchase intention and also on the moderator effect of perceived risk and the lack of moderator effect of knowledge perceived in the satisfaction-purchase intention relationship. Manuscript profile -
Open Access Article
32 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafiThe purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relations MoreThe purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relationship in a new product experiment. By using an experimental method with a 2× 2 factor design (where each of the variables such as customer’s knowledge of the product and the perceived risk of the product define in the two level, up/down and high/ low) on 200 customers of stores in Amol city has been taken. By using questionnaires, required data is collected. The reliability of the questionnaire was proved through Cronbach alpha and the validity of the questionnaire was proved by tutors of this research. We use linear and multiple regression methods to test hypotheses. Generally the Statistics results show that the variable of customer satisfaction (as independent variable) has a Positive effect on purchase intention and also on the moderator effect of perceived risk and the lack of moderator effect of knowledge perceived in the satisfaction-purchase intention relationship. Manuscript profile -
Open Access Article
33 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasiBoth the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product MoreBoth the customer and organization using advantages of brand .when that consumers experience a brand, they feel more comfortable with it and tend to use the product is above. Trade names are information about product quality, performance and other aspects of the product. Brands cause customers to incur less risk. Branding gives meaning to their owners and can be considered part of their wealth. Brand is a key concept in marketing circles, it can be used as a springboard that can take your business forward successfully and give you a competitive advantage. Therefore, because of brands importance in influencing the client's marketing and branding, this paper examines the impact of brand equity on attract new customers and retains existing customers. Conceptual framework of this study design according to the study of "Acker"&"mishra" and dimensions of brand equity including brand loyalty, perceived quality, brand awareness ,image brand, brand Popularity ,brand uniqueness and are unbiased According to this model, the impact of each dimension on attract new customers and retains existing customers were studied. According to this model, 12 hypotheses have been proposed. The study population consisted of "Kalle company" in Iran that managers and marketing experts have in the company. Number of samples included in this study is 72members. The data collection tool was a questionnaire which reliability and validity have been confirmed. In order to analyze the data and rating scale, the binomial test and the Friedman test was used. With regard to the results 10 numbers of hypothesis confirmed and just two of them are rejected. We conclude that brand popularity has greatest impact on attract new customer and brand loyalty maximum impact on retains existing customers. Manuscript profile -
Open Access Article
34 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
nadereh sadat najafi zadeh Ali Akbar MirzaeeCompanies that have been successful in the field of marketing perceived the importance of product quality and customer service. These companies know that the quality is more than product specification and services to customers is over a respond to their complaints. Toda MoreCompanies that have been successful in the field of marketing perceived the importance of product quality and customer service. These companies know that the quality is more than product specification and services to customers is over a respond to their complaints. Today Focus on the consumers need is the main cause of marketing trends. Focus on customer needs means paying attention to product quality and customer service and companies, which were pioneers in terms of technology or lower prices, now compete depending on the quality of products and provide better services to customers. This research is an attempt to investigate the quality of physical environment, quality of service and food on perceived behavioral, customer satisfaction and customer behavioral intention at restaurant. IN the same way, after the introduction of the overall framework of the research in chapter one, the data were collected by survey methos.to collect data a questionnaire consisted of 29 questions designed and distributed in the population who were the customer of Arak restaurants. Later completed questionnaires by technology of T-student were analyzed in LISREL software. The results showed that the quality of the physical environment, food quality and service quality impact on restaurant image and quality of the physical environment impact on perceived value and perceived value impact on customer satisfaction and customer satisfaction impact on customer behavioral intention. Manuscript profile -
Open Access Article
35 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
niloufar ashrafi Kambiz HeidarzadehThe purpose of this study was to investigate the effect of psychological contract violation on positive word of mouth intention in online shopping by application or website. This research, in terms of goal, is an applied research and in terms of data collection method i MoreThe purpose of this study was to investigate the effect of psychological contract violation on positive word of mouth intention in online shopping by application or website. This research, in terms of goal, is an applied research and in terms of data collection method is descriptive. In order to gather information in this research, library and field method and a standardized questionnaire were used. The statistical population is the customers of Digital’s company, and the sample of this study consists of 300 customers of the online shopping website or application of Digikala in Tehran, which was selected by simple random sampling method. The test of research hypotheses was assessed by means of structural equation modeling using Listel software. The results of this research indicate the negative impact of the psychological contract violation on the positive word of mouth via making negative impact on service quality and perceived value among the customers. Also, the role of the mediating personalization has been confirmed. Finally, based on the results, as suggestions to company’s managers which offering online products and services, in order to improve the level of positive word of mouth intention in their customers, they should consider stuff which may create psychological contract violation, because this problem may effect on their service quality and perceived value. Manuscript profile -
Open Access Article
36 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid MohamadipourThe purpose of this study is "Studying the effect of perceived e-service quality and perceived security on brand equity". The method used in this study from the point of purpose is applied research and from the point of matter is survey-descriptive research. The statist MoreThe purpose of this study is "Studying the effect of perceived e-service quality and perceived security on brand equity". The method used in this study from the point of purpose is applied research and from the point of matter is survey-descriptive research. The statistics population of this research was the students of Islamic Azad University Science and Research branch and Tehran Central branch. The sample size of the study is calculated according to the number of hidden variables and the hypotheses. Since the number of hidden variables and hypotheses is 15, 700 people is selected as the sample. The questions regard to the objectives of the study have been designed in Likert seven-option package. For data analyzing Spss22 software in two parts, descriptive and inferential statistics and to check normality of the distribution, and the hypotheses AMOS22 software is used. Delivery quality and outcome quality have been used as perceived e-service quality dimensions to investigate the process of using online services and also the outcome with which the customer is left. Based on the results obtained from the research, all of the research hypotheses are confirmed with confidence level of 95%. The results indicate that the perceived quality and perceived security formed through interaction with an online banking service positively affect customer trust and satisfaction, which in turn influence loyalty and brand equity. The results of this study suggests that marketing managers should pay attention to both the process of using the online service and the outcome of the process. Finally, they should provide their customers with the newest technology in order to secure the website. It is suggested that future researches examine different e-service quality measuring models and various statistical population in different industries. Manuscript profile -
Open Access Article
37 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
Hossein Adel Abootorab Alirezaie Seyed Mahdi JalaliBackground: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online s MoreBackground: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online shopping with future research approach. Methods: The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software. Results: Spearman gender correlation coefficient and confidence on satisfaction and intention to buy 731.0, foresight, perceived benefits, continuity of trust, perceived risk and satisfaction on intention to buy 705.0, 636.0, 639.0, 461.0-and 817.0 so that all at a significant level less than 05.0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman gender on the intention of buying 193.0, and the significance level of 083.0 showed that this hypothesis is not confirmed. Conclusion: To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, perceived benefits and a decrease in perceived risk can increase the satisfaction and intention of purchasing again. Manuscript profile -
Open Access Article
38 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani MohamadiDue to the remarkable advantage for customers, today, trusting store chains and authentic brands are of considerable significance. Moreover, identifying the customer desired factors to choose appropriate store chains and develop their own marketing programs and strategi MoreDue to the remarkable advantage for customers, today, trusting store chains and authentic brands are of considerable significance. Moreover, identifying the customer desired factors to choose appropriate store chains and develop their own marketing programs and strategies while managing chain stores is of utmost importance. Therefore, the current study investigated the factors affecting customer persuasion toward choosing chain stores. To this end, the effect of new brand components in promoting brand performance have been considered from customer’s perspective. The current research was applied in terms of purpose and it was correlation descriptive in terms of data collection. The statistical population of the study included 384 samples based Cochran formula using convenient sampling strategy. The results of the study indicated that brand signature and brand awareness affected brand attitude. Moreover, brand attitude and brand awareness affected on brand reputation. On the other hand, the effect of brand reputation and the mediating role of perceived quality of the brand on brand performance, was confirmed. In addition, among seven hypotheses of the study, all relations between variables were confirmed except the relationship between brand signature and brand awareness. Considering the innovation in investigating the relationships between brand signature and attitude and awareness of consumers toward it, the results of this study presented a comprehensive view of the concept of desirability of brand signature as a distinct massage which was the sign of reliability of product qualities and services as well as its resulting consequences. It is expected that it affects the improvement of customers` comprehension while creating awareness by reputation and lead to desired attitude and increase brand performance of the stores. Manuscript profile -
Open Access Article
39 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran MohgadamObjective: Todays with the development of information technology, it is observed an increasing tendency towards internet purchase accept by the airlines passengers. According to the nature of ticket purchase through internet, some customers perceived a degree of risk. P MoreObjective: Todays with the development of information technology, it is observed an increasing tendency towards internet purchase accept by the airlines passengers. According to the nature of ticket purchase through internet, some customers perceived a degree of risk. Perceptions of customers about risk and negative consequences of purchasing a product/service is an important determinant of customer behaviors because of its influence on their decisions. Accordingly, this research has tried to analyze perceived risks of customers in purchasing electronic ticket of airlines according to technology acceptance model. Our model was developed by related literature. Methodology: Data was collected by a questionnaire and hypotheses were analyzed by SPSS 18 and AMOS 16. Statistical population includes all internet customers of Iran Air Company who have used its e-booking system. To collect data, 286 customers were selected. Reliability was analyzed by Cranach’s alpha. After factor analysis, all constructs was approved and remained. Findings: Based on the structural analysis, the proposed model was supported. According to findings: a) perceived risks (financial, functional, time, privacy, psychological and social) leads to lessen perceived usefulness of purchasing airline ticket, b) perceived ease of use of purchasing airline ticket leads to lessen perceived risks (financial, functional, time, privacy, psychological and social), d) perceived ease of use of purchasing airline ticket has a positive impact on purchase intention, and e) perceived usefulness of purchasing airline ticket has a positive impact on purchase intention. Conclusion: The study found that perceived risk (with functional, financial, time, privacy, psychological, and social dimensions) diminishes the perceived usefulness of purchasing airline tickets. In addition, the perceived ease of use of airline ticket purchases reduces perceived risk (functional, financial, time, privacy, psychological and social) to customers. Manuscript profile -
Open Access Article
40 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezaniOne of the main directions of development of modern banking and profitability for banks to measure customer lifetime value is considered. Since these customers core services and the importance of customers in this industry as a finance major role in the development of n MoreOne of the main directions of development of modern banking and profitability for banks to measure customer lifetime value is considered. Since these customers core services and the importance of customers in this industry as a finance major role in the development of new services and profitable plays since the model lifetime value of the customer based brand equity and indicators of banking attention In this study, researchers have presented the brand equity model of Refah Bank with emphasis on the mediating role of brand equity between perceived value and customer lifetime value. In this regard, the statistical population is targeted at specific customers of Refah Bank and the sample size is 382 based on Cochran formula. Data were collected by questionnaire and descriptive statistics using SPSS software and testing of research hypotheses and model presented by structural equations using partial least squares method (pls software). Results from customer data show that the Z-Value of the Sobel test was 20/68, because of the greater than 1.96 at 95% confidence level, the mediating variable effect. Brand equity values were corroborated by the relationship between perceived value and customer lifetime value and the mediating role of brand equity. Manuscript profile -
Open Access Article
41 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
Ali Khorsand Delche Sedigheh JalalpourNowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. Th MoreNowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. The research methodology is in terms of the objective is an applied research and in terms of data collection is a descriptive-survey research. The statistical population of the study was customers of Digi Kala Company in Tehran and 384 subjects were selected by random sampling method. The instrumentations of the study was a researcher-made questionnaire, which is a combination of the Sharon and Young (2013) questionnaire and other researchers. The data was analyzed by SPSS and smart PLS software. The results of this study show that website reputation and website quality have a positive and significant effect on customer's online shopping intention through mediation of customer sentiment and perceived risk. Manuscript profile -
Open Access Article
42 - The Relationship between Sensory Marketing and the Loyalty of Private Sports Club Customers, the Mediated Role of Perceived Value and Location dependency
ali akbar zohrevand Majid Soleimani sirous ahmadiToday, modern marketing methods have replaced traditional methods. In the meantime, sensory marketing is one of the new ways that can create customer loyalty. Sensory marketing can also be effective in creating dependence on location and perceived value within the custo MoreToday, modern marketing methods have replaced traditional methods. In the meantime, sensory marketing is one of the new ways that can create customer loyalty. Sensory marketing can also be effective in creating dependence on location and perceived value within the customer. The purpose of this study was to investigate the effect of sensory marketing on customer loyalty of private sports clubs with the mediating role of perceived location and value dependency. The purpose of this research was applied research and the method was descriptive-analytical. To collect data from 4 standardized and adapted questionnaires: Hosseini & Pourkiani Sensory Marketing Questionnaire, Seafaring Location Affiliation Questionnaire, Accredited and Olaga Perceived Value Questionnaire and Mahoney Behavioral and Attitude Loyalty Questionnaire was used. The statistical population of the study includes all men and women (18-65 years old) who used private sports clubs in Tehran in 2019, using cluster sampling of 10 clubs from five districts of Tehran (Central, North, and South, West and East). Given that there are no exact statistics on the number of people using private clubs in Tehran in 2019, the statistical population was considered unknown, so the minimum sample size for the unknown community was calculated using the Cochran formula of 385 individuals Calculated. Face and content validity were assessed from the perspective of a significant number of sport management professors. Reliability of the instruments was assessed using Cronbach's alpha method, and finally, construct validity indices were used in structural equation modeling. Overall, the results showed that sensory marketing through the dependence on location and perceived value can be effective in the behavioral and attitudinal loyalty of clients of private fitness clubs. Manuscript profile -
Open Access Article
43 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghalehEffective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a con MoreEffective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a concern. The purpose of this study is to investigate the effect of communication effectiveness on customer satisfaction with the mediating role of perceived value, perceived quality and customer trust. The research is a descriptive correlational research in terms of applied purpose and method. The statistical population of this study includes all customers of Bank Shahr in Qazvin province. The size of the target population was unlimited and according to Krejcie and Morgan table was equal to 384 people. The questionnaire was distributed electronically among the statistical population and finally 384 questionnaires were analyzed. The available sampling method was selected for data collection and the required data were collected in this study using a 21-item questionnaire. The results of the study showed that the effectiveness of communication has a positive and significant effect on customer satisfaction, customer trust, perceived value and perceived quality. Also, the effectiveness of communication indirectly leads to customer satisfaction through trust, perceived value and perceived quality. Other results are presented in the form of discussion and conclusions in the research. Manuscript profile -
Open Access Article
44 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
Fariba Khammar Mehdi Zanganeh Hormoz MehraniThe purpose of this study was to investigate the effect of perceived justice on post-purchase intentions through positive emotions, negative emotions and post-recovery satisfaction of customers of Ansar Bank branches in Golestan province in the second 6 months of 1398. MoreThe purpose of this study was to investigate the effect of perceived justice on post-purchase intentions through positive emotions, negative emotions and post-recovery satisfaction of customers of Ansar Bank branches in Golestan province in the second 6 months of 1398. The present research is an applied research in terms of purpose, and in terms of data collection method, it is descriptive-survey and it is also included in the field of causal research. In order to calculate the sample size, Krejcy and Morgan tables were used and 450 people were selected by available sampling method as a sample and a questionnaire was distributed among them that 389 available questionnaires were collected SPSS and Smart PLS software were used to analyze the research data. In the end, the research results showed that justice in the field of financial compensation has a significant effect on positive emotion and post-recovery satisfaction, but there is no significant effect on post-purchase intentions and negative emotions. Procedural justice also has a significant effect on post-purchase intentions and negative emotions and does not have a significant effect on positive emotions and post-recovery satisfaction. Interactive justice also has a significant effect on post-purchase intentions, positive emotions and post-recovery satisfaction. Finally, post-recovery satisfaction has a significant effect on positive emotions and intentions after purchase and has no significant effect on negative emotions. Manuscript profile -
Open Access Article
45 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza GhorbanianThe purpose of this study is to investigate the effect of social media personalization on perceived brand value and brand loyalty with the mediating role of brand interaction and consumer in Tehran. The research method is applied in terms of purpose and based on the dat MoreThe purpose of this study is to investigate the effect of social media personalization on perceived brand value and brand loyalty with the mediating role of brand interaction and consumer in Tehran. The research method is applied in terms of purpose and based on the data collection method, it is a descriptive survey. The statistical population of the study is all customers of SNAP in Tehran and a simple sampling method is available. Using Cochran's formula, 384 people were selected as a sample. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.829. The validity of the research tool has also been investigated by confirmatory factor analysis technique. Then, the data were analyzed by structural equation modeling using Smart PLS software. The results of examining the research hypotheses indicate that Social media personalization influences brand interaction and consumer, perceived value, behavioral intent, and pricing. On the other hand, brand interaction and consumer affect perceived value, behavioral intention and pricing. Finally, social media personalization plays a role in perceived value, behavioral intent, and appropriate pricing with the mediating role of brand interaction and consumer. Manuscript profile -
Open Access Article
46 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobarThe banking system is a part of the economic system, which aims to collect and attract all kinds of deposits and allocate them to meet the financial needs of all kinds of economic activities. Therefore, banks play a very important role in economic systems by having a ma MoreThe banking system is a part of the economic system, which aims to collect and attract all kinds of deposits and allocate them to meet the financial needs of all kinds of economic activities. Therefore, banks play a very important role in economic systems by having a major part of the funds in circulation in the society. The special value of the brand is one of the main priorities in marketing research, which creates value for both the customer and the bank and creates a sustainable competitive advantage for that bank. The purpose of this research is to model the equity value of the brand in Sepeh Bank. This research is in the field of correlational survey descriptive research and according to the purpose and topic of the research, it is practical and cross-sectional in terms of time. The sampling of this research was available and it was determined from among the customers of Sepeh Bank of Tehran in the year 1400. Due to the unlimited number of members of the studied community, to determine the sample size, Cochran's formula for unlimited communities was used and 384 people were determined. Based on the fuzzy Delphi type two and Electra type three methods, the most important indicators of brand equity in the banking sector were identified and finally, based on the partial least squares method, the research model was put to the test. The results showed that the effect of each factor on the special value of the bank brand is different. Specifically, brand loyalty has the strongest influence on brand equity (0.884), the second strongest influence on brand equity, perceived quality (0.684), followed closely by brand awareness (0.664). ) is effective on Buck's brand equity. These results lead bank managers to pay special attention to factors of brand loyalty and perceived quality of banking service experience. Consequently, banks need to invest in building strong brand equity where the above critical factors need to be addressed. Manuscript profile -
Open Access Article
47 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
A. Bajlan M. Mansoori R. Sha′abaniPurpose: The purpose of this research is to investigate the relation of trust and reliance of consumerswith the acceptance of retail detergents brandsMethodology: The population of the research consists of all the customers of Hakoopian stores of Tehran in the year MorePurpose: The purpose of this research is to investigate the relation of trust and reliance of consumerswith the acceptance of retail detergents brandsMethodology: The population of the research consists of all the customers of Hakoopian stores of Tehran in the year 1391, 450 people are chosen as the sample and the questioners distributed among these people and of these questioners 390questioners were analyzed. Tools for information collection in questioners were standard and consist of 17 questions the reliability coefficient of this questioner was 0.92 that was calculated by distributing 30 questioners and using Cronbach’s alpha. To analyzing the data and testing hypotheses SPSS software is used.Findings: Analyzing the testing hypotheses in this research showed that consumers’ attitude of the retail detergents brands has positive relation with their purchase intention. Our analysis shows that there is linear and direct relationship between the consumers’ attitude of retail detergents brands and their purchase intention. Perceived benefits of retail detergents brands have positive relationship with the consumers’ attitude. Consumers’ trust on retail detergents brands has positive relationship with their perceived benefits. Consumers’ reliance on retail detergents brands has positive relationship with their perceived benefits.Practical implications: The variables of “trust” and “confidence/pessimism” facilitate a more effective utilization of the marketing mix with regard to retail brands.Originality/value: The paper provides novel insights into consumer behavior with regard to detergent retail brands. In particular, the variable of “confidence/pessimism” is especially relevant in the context of the prevailing adverse economic conditions. Manuscript profile -
Open Access Article
48 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
M. A. Abdolvand H. AbdolazimiAlmost the cost of each internet trade is a third of one which the bank teller does. Development of new technology has been caused people to do their banking at home. Banking industry has reacted toward the costumers changing demands, social change trends, communication MoreAlmost the cost of each internet trade is a third of one which the bank teller does. Development of new technology has been caused people to do their banking at home. Banking industry has reacted toward the costumers changing demands, social change trends, communication technology development, distribution channel strategies in finance services and has paced with technology. Today Internet banking is as one of the modern services and technology for us. The importance of this role is so significant that we cannot live without internet services. In the present study, it is tried to analyze this significant point by evaluating the influencing factors an internet banking acceptance by integrating TAM and TPB models and the costumers perceived risk and benefit. In this study, face to face questionnaire method is used for data collection and it was analyzed by SPSS software. The results of this study show that the ease of use, expected benefits, subjective norms, perceived behavior control and perceived profits have a positive influence on intention to use internet banking. Also, all these five mentioned risks have a negative influence on people's attitude toward internet banking, which the effect of security risk is more than other ones. The ease of use has also a more positive influence than other factors on attitude toward using internet banking. Manuscript profile -
Open Access Article
49 - Changes in Consumer Behavior in the Wake of Sanctions
P. Ghaffari Ashtiyani A. Mozafari Z. AlemojtabaThe current situation in Iran and the intensification of sanctions against Iran, has made some application development as a necessity which One of these is the use of Iranian goods. Using Iranian products cause domestic industrial growth, lower unemployment, l MoreThe current situation in Iran and the intensification of sanctions against Iran, has made some application development as a necessity which One of these is the use of Iranian goods. Using Iranian products cause domestic industrial growth, lower unemployment, lower exports of crude oil and mineral resources... and also Reduce the impact of external sanctions and reducing injuries on the body of the Iranian economy which is the main target of sanctions. Therefore, this study seeks to identify and examine the factors that influence consumer of Iranian goods. By putting the basis of the theory of planned behavior, attempt to estimate the factors influence Iranian consumer purchase intention to buy Iranian product. The study also by adding the two variables of knowledge and attitude towards sanctions tries to gain a deeper understanding of the current situation in Iran. Moreover due to the strong influence of attitude, related factors such as price and quality perception and also perception of Iranian manufacturer competence of the products has been studied. The results show that the perceived price, perceived quality and perceived competence of Iranian manufacturer, have positive impact on attitudes toward Iranian product and also perceived behavioral control, attitude, subjective norm, knowledge and attitude towards sanctions, positively influence consumer purchase intention of Iranian product. Manuscript profile -
Open Access Article
50 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
K. Heidarzadeh A. JavanbakhtThe main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of environme MoreThe main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of environment perceptions on consumption emotions (pleasure and arousal), hedonic and utilitarian value, which in turn emotions and values affect tourist’s satisfaction and behavioral intentions. Data were collected through tourists that visit from tourist city by using cluster random sampling method. A total of 410 questionnaires were used for data analysis. Structural equations modeling (SEM) by using LISREL was performed to empirically test the relationships between the constructs of this research. Results show that environment has a positive and significant influence on pleasure and arousal. However, effect of environment perceptions on behavioral intentions was not significant. Also, results indicate that pleasure and arousal have a positive and significant effect on tourist’s values. Findings revealed that hedonic and utilitarian values had direct effect on customer satisfaction and also, effect of satisfaction on behavioral intention was positive and significant. Finally, it suggests that service providers should focus on components of environment in a way that contributes positively in creating positive emotions in customers, which in turn consumption emotions enhance perceived value and positive behavioral intentions. Manuscript profile -
Open Access Article
51 - Mobile-Banking Adoption by Iranian Bank Clients
M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani TabarThis study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the fac MoreThis study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the factors affecting the adoption of mobile banking.Thisstudy builds a comprehensive theoretical model explaining mobile banking adoption. A survey was adminstered to validate critical factors in Iran. 361 students participated in this study. The SEM techniques used to incorporate the construct validity and testing the hypotheses. The AMOS software was used to analyze the statistics. We examined eight latent variables of perceived usefulness, perceived ease of use, need for interaction, perceived risk, perceived cost, compatibility with life style, perceived credibility and trust. We found that these constructs successfully explain adoption of mobile banking among Iranian clients. Adaptation with life style and trust are found to be the most significant antecedents explaining the adoption of mobile banking. The present research is the first study using Structural Equation Modeling in order to test MB in Iran. Moreover, we examined eight variables which in comparison to previous study that used four or five variables, show more variance. Manuscript profile -
Open Access Article
52 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. GhafelehbashiRecently, the concept of customer value has drawn increasing attention as a measure of business performance. Customer value focuses on consumer purchase decision making. Markets and companies need to understand consumer behavior becomes more than ever bef MoreRecently, the concept of customer value has drawn increasing attention as a measure of business performance. Customer value focuses on consumer purchase decision making. Markets and companies need to understand consumer behavior becomes more than ever before.The present study tests a modified customer value theory in mobile cell companies. Some factors effectively stimulate the behavioral intentions. A survey was distributed to students at Islamic Azad University.The results show that three is a significant relationship between brand class and perceived quality. Perceived quality and customer value plus purchase intention has an indirect significant relationship between price and price fairness, and customer value and price, customer value and search intention. Manuscript profile -
Open Access Article
53 - Investigation of the Effects of Brand Image and Perceived Public Relation Activities on Customers Loyalty
K. Heidarzadeh F. TorabiThe ultimate goal of the marketing process is to intensify strong relationships with loyal customers and to transform indifferent customers into loyal ones. So brand image play an important role. Effective relationship and creating reputation among public are influencin MoreThe ultimate goal of the marketing process is to intensify strong relationships with loyal customers and to transform indifferent customers into loyal ones. So brand image play an important role. Effective relationship and creating reputation among public are influencing positively among customers and through public relation activities, customers go toward companies that have favorable brand image. So the main question of this research is: What is the effect of brand image and perceived public relation on customer loyalty? The main variables are: Perceived public relation, customer loyalty, brand image and altruistic motives. This research is an applied and descriptive research that considers positive or negative effect of the variables. Data were collected via questionnaire from LG's Electronics consumers (Gold Iran) in Tehran. Hierarchical regression analysis of data from 385 respondents was used to test two hypotheses. The result shows, perceived public relation has positive relationship with customer loyalty and this relation is moderated by brand image. When brand image is favorable, the positive effect of Perceived public relation on customer loyalty is significant and strong. Whereas, when brand image is unfavorable this relationship isn't significant and customer loyalty is decreased. For further research, role of public relation in relationship marketing is suggested. Manuscript profile -
Open Access Article
54 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. MohammadiLiterature review of recent trends underlying the market for quality food products reveals two distinct moves. First, a growing number of consumers have shifted gradually to consumption of regionally denominated products Second, producers have responded t MoreLiterature review of recent trends underlying the market for quality food products reveals two distinct moves. First, a growing number of consumers have shifted gradually to consumption of regionally denominated products Second, producers have responded to these changing consumption patterns by supplying regionally denominated foodstuff. This trust of Protected Designation of Origin (PDO) products arising from the high quality of these products shows positive consumer perceptions about the quality of these products. Consequently, when consumers form a value judgment as to their quality perceptions, it becomes necessary to break the concept of quality into two major groups of factors: the intrinsic attributes and the extrinsic attributes. Whereas the consumer must consider brands quality of PDOs, it is necessary to maintain consumer satisfaction. loyalty, and buying intention toward the intrinsic and extrinsic attribute quality of these products to consider a higher price and repeat purchase. To consider the role of intrinsic and extrinsic attributes of traditional food products with PDO in consumers perception, we selected Boldaji Gaz, which has easy consumer recognition. The statistical population of research is consumers of Boldaji Gaz, with a sample size of 384. For survey hypothesis, we used regression analysis and structural equation model tests. The result shows that the effect of perceived quality of the intrinsic attributes on satisfaction is significant; the effect of perceived quality of the intrinsic attributes on satisfaction is not significant; the effect of perceived quality of the extrinsic attributes on satisfaction and loyalty is significant; and effect of satisfaction on loyalty and buying intention and the effect of loyalty on buying intention are significant. Manuscript profile -
Open Access Article
55 - Investigating the Effect of Trust and Perceived Risk on Adoption Internet Banking Services among Arak Banks Customers
P. Ghaffari Ashtiyani M. Zanjirdar R. Sha’abaniPurpose: Nowadays expansion of internet use is an underlying opportunity for financial institutions and banks to use it as a benefit in a hard competition environment. According to the nature of internet shopping some of the consumers always experience a level of risk. MorePurpose: Nowadays expansion of internet use is an underlying opportunity for financial institutions and banks to use it as a benefit in a hard competition environment. According to the nature of internet shopping some of the consumers always experience a level of risk. The present research investigates simultaneously the effect of trust and the perceived risk on adoption internet banking services. Methodology: This research is applicable in term of target. in terms of method and nature is causal research and of domain relevant branch. Necessary information are collected using questionnaire mean time for analysis of data, Structural Equation Modeling and LISREL software are used. To achieve this goal 300 questionnaires were distributed among Arak banks customers that used internet banking services at least once and finally 276 usable questionnaires returned and were analyzed. Findings: The analysis results showed there is a significant relation between costumer's perceived ability of Internet Banking Services and using these services. Also results suggest that bank trusting negatively affected perceived risk of Internet Banking Services on one hand and positively affected costumer perception of bank abilities to offer Internet Services for using these services on the other hand. Finally negative effect of perceived risk for Internet Banking Services to use these services was approved. Research Limitations: There are a lot of factors that can affect on the adoption of internet banking services but because of the high importance of perceived risk and trust in adoption of this services and also because of time limitation in this research we are studied these two variable only. Also lack of accurate statistics of the customers using internet banking was among the restricting factors in this research. Managerial Implications: Finally it is suggested to the bank managers to formulate and implement strategies that can increase the perceived trust of the customers and parallel to programs of trust making move in the way of lessening the perceived risk of customers by creating specialized counters in their branches. Manuscript profile -
Open Access Article
56 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. HaririBrand-extension strategies enhance success chances of new products, even though they expose brand image to dilution risks. The present work analyzes how brand-extension evaluation can affect the current brand image and test a theoretical model formed by five main factor MoreBrand-extension strategies enhance success chances of new products, even though they expose brand image to dilution risks. The present work analyzes how brand-extension evaluation can affect the current brand image and test a theoretical model formed by five main factors related to brand associations, extension congruency and extension attitude. The model tested by path analysis using data from 391 surveys developed under market conditions. The results verify that extension attitude influences brand image, whereas initial brand associations and perceived fit between the new product and either the remaining products (category fit) or the brand image (image fit) are able to strengthen consumer attitude. The study also explains the initial image is the significant factor which influences final image. Manuscript profile -
Open Access Article
57 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
M. Mohamadian R. ShafihaIn last two decades, Brand Equity from the views of businessmen and marketing researcher's take into consideration an important concept. Brand building requires many investments and manufacturers know that their brand is the source of power that can be ga MoreIn last two decades, Brand Equity from the views of businessmen and marketing researcher's take into consideration an important concept. Brand building requires many investments and manufacturers know that their brand is the source of power that can be gained in the market. Despite the researches done on the present issue, there is a lack of sufficient survey research. This research is conducted to study brand equity based on Aaker's model. The key question in this research is as follows: What are the main elements of Brand Equity from a customer's viewpoint, and how important is this in determining the customer's final assessment of brand equity. The results of this research show that loyalty has the most direct influence on brand equity and other elements, such as perceived quality, brand awareness and brand association, indirectly influence brand equity through loyalty. Manuscript profile -
Open Access Article
58 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
M. Haghighi H. R. Saeednia Gh. Kianosh GhavimPurpose- The purpose of this paper is to test a conceptual model of the relationship among the constructs of service quality, emotional satisfaction, and behavioral intentions. Methodology - The research method is applied in approach and descriptive-survey in method. Th MorePurpose- The purpose of this paper is to test a conceptual model of the relationship among the constructs of service quality, emotional satisfaction, and behavioral intentions. Methodology - The research method is applied in approach and descriptive-survey in method. The statistical research population consists of customers of 4 star hotels in Tehran city and 266 questionnaires were distributed among hotels’ customers. Cronbach alpha coefficient estimates the reliability of questionnaire. For analyzing the data, structural equation model and t- student test were used. Findings- There is significant relation among service quality, emotional satisfaction and behavioral intentions variables, but relationship between service quality and behavioral intentions is indirect through emotional satisfaction. The foreign visitors have more satisfaction and more positive behavioral intentions related to the hotel and actual person have more powerful behavioral intentions. Research Limitations- This research just focus on some limited variables and it does not consider other variables that have an influence on customers’ behavioral intentions. Managerial Implications- The study has demonstrated the importance for managers to consider how Service quality influences the customers’ behavioral intentions. In particular, the importance of measuring customers’ emotions arise from cognitive appraisals of service quality can be a good predictor for customers’ behavioral intentions. Originality/Valve- The research provides valuable insights into the role of emotional satisfaction in the hotel service experience. Manuscript profile -
Open Access Article
59 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. AbediniNowadays Brand equity is one of the key factors to create competitive advantage and success for banks. One of the major contributors towards building brand equity is advertising. Advertising influences brand equity in a number of ways. It thus becomes extremely importan MoreNowadays Brand equity is one of the key factors to create competitive advantage and success for banks. One of the major contributors towards building brand equity is advertising. Advertising influences brand equity in a number of ways. It thus becomes extremely important for the practicing managers to know how advertising frequency across different media vehicles influences brand equity for different groups of consumers. The purpose of this research is to explore the effects of media mix elements on customer-based brand equity and its dimensions for two separate groups of first time and repeat customers. The studying method is descriptive and correlation and also data gathering device is the questionnaire which its reliability and validity after designing has been assessed. Sina bank customers in Tehran were studying statistical population. The sample was included 420 people. In order to select samples, cluster sampling was used to select the samples. We have used the structural equation model (SEM) and SPSS and Amos Graphics 19.0 softwares for our analysis. The results indicate that advertising frequency in all selected media has had positive effect on brand equity in every two groups of consumers. In addition, the results show that television is the best medium to influence the repeat time customers and event sponsorship is the best medium to influence the first time customers. Although our research is limited by several factors that can be addressed in future research, this study must be used as a guide by the brand managers who focus on the media mix elements to strengthen the dimensions of brand equity while positioning the brand to specific consumer groups. Manuscript profile -
Open Access Article
60 - Surveying the Effect of Objective Dimensions of Electronic Payment on Using Electronic Payment Systems with Moderating Role of Perceived Security and Perceived Trust of Electronic Transfer in Mellat Bank
R. Alizadeh S. M. HosseiniOzineh E. KhaniPresent study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an MorePresent study tries to survey the effect of objective dimensions of electronic payment on using electronic payment systems with mediating role of subjective dimensions of electronic payment in Mellat Bank branches of Sari city. From standpoint of goal, this study is an applied study and from method point of view is a survey – descriptive and cause - reason study. Statistical population is customers of Mellat Bank branches in Sari city which their numbers are infinite. The questionnaires were distributed randomly and relative classified among 395 customers. The data was analyzed using structural equations and Lisrel software. The results indicate that objective dimensions of electronic payment has impact on using electronic payment systems with mediating role of subjective dimensions of electronic payment in branches of Mellat Bank in Sari city. In this regard, all hypothesis were confirmed and finally some recommendations were provided to branches of Mellat Bank in Sari city. Manuscript profile -
Open Access Article
61 - Investigating Antecedents and Consequences of Service Customer Extra-role Behavior
A. Abbasi M. Mousavi S. M. BagheriThe main objective of the present study is to examine the effective factors on customer extra-role behavior e.g. customer citizenship and customer dysfunctional behavior and the results obtained from these behaviors. In the present study it is assumed that commitment, n MoreThe main objective of the present study is to examine the effective factors on customer extra-role behavior e.g. customer citizenship and customer dysfunctional behavior and the results obtained from these behaviors. In the present study it is assumed that commitment, negative affect and perceived justice by customers lead them to extra-role behavior and shape their image of the quality of perceived services. The statistical population consisted of 220 clients of Fars province Agriculture Bank in the third quarter of 1390; these subjects were selected by applying simple random sampling. Data collection was conducted through questionnaires and model variables were tested by applying Pearson Correlation as well as Regression and SPSS software. Results obtained from experimental test showed that the management of customer extra-role behavior would be as important as employees; moreover, the organization has to manage customers’ negative affect by eliminating their dysfunctional behavior. Manuscript profile -
Open Access Article
62 - The Internet Banking Services (IBS) in the Youth Market (Case Study: Eghtesad Novin Bank)
A. Tajzadeh S. Naysari TabriziIncreasing growth and developments in communication technology has brought about a revolution in different aspects of human life and organizational performance. This technology has greatly modified the views and practical approaches of people, organizations and state go MoreIncreasing growth and developments in communication technology has brought about a revolution in different aspects of human life and organizational performance. This technology has greatly modified the views and practical approaches of people, organizations and state governments country of Iran, however, is so new in accomplishment of Electronic Banking and Electronic Commerce and especially internet banking services is a long way to go towards the ultimate satisfactory situation. In this study, we investigated the status of Internet banking services (IBS) in the young market and examined knowledge, attitudes and behavior and achievements will try to set up an image of how this modern banking system is being functioned in some Iranian private the Eghtesad Novin banks and what achievements it has yielded for the country so far. Finally, challenges which Iran will have to encounter using this modern system will be concerned. The results of research is "descriptive - survey" that sample consisted of 168 young people of bank customers' Eghtesad Novin examined using descriptive and inferential statistical methods to evaluate the status of Internet banking services in the youth market. Results showed that regarding young people (age 18-32) the application of positive attitudes and understanding of IBS. It also confirmed the positive relationship between satisfaction and loyalty is the quality of IBS. Manuscript profile -
Open Access Article
63 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
P. Ghafari Ashtiani M. S. Horri B. GholamiWith the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s MoreWith the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile -
Open Access Article
64 - Evaluation of Factors Affecting Internet Banking Adoption among Governmental and Private Banks Customers in Tehran
Z. Falah Asl M. A. AbdolvandPurpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet user MorePurpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Tehran. Design/methodology/approach – The sample used in this study is based on 385 interactive questionnaires completed by Tehran internet users. Data were analyzed by employing correlation and multiple regression analysis. Findings – The results showed that perceived usefulness, perceived ease of use, internet experience, trust and use of other banking products positively associated with the intention to use online banking in Tehran. Research limitations/implications – This study was conducted in Tehran and future research can use this model to study the adoption of online banking in other cities. Managerial implications – The results allow banks’ decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the websites, which will increase the trust of users. Banks should also create features which are useful to users, try to make the process of using the services easy for consumers, teach customers how to use the online services and use a package deal, such as an account with online access, debit or credit card and a SMS banking service. Originality/value – The findings allow the factors that can influence the adoption of online banking in Tehran to be understood. Unlike existing studies based on Technology Acceptance Model (TAM), this study includes internet experience, trust and use of other banking products on top of the existing variables used in TAM. Most studies on adoption of online banking are focused on developed countries. By focusing on Iran, this model can also be applied to other countries which are relatively new to e-commerce and online banking. Manuscript profile -
Open Access Article
65 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
B. Kheiry N. NobandeganiThe paper presented here provides a new perspective in the study of brand extensions in the service and goods sectors, which has become a popular strategy for launching new products. Specifically, the paper proposes and estimates a model that shows how po MoreThe paper presented here provides a new perspective in the study of brand extensions in the service and goods sectors, which has become a popular strategy for launching new products. Specifically, the paper proposes and estimates a model that shows how potential consumers evaluate product extensions. Consumers’ attitude and evaluation regards eight new products, two real brands in bank service and two real brands in FMCG sectors, by using a questionnaire method of data gathering. The findings show that the corporate image affects both the perceived product quality and the perceived fit between the new product and the parent brand, which in turn affects attitudes towards the extension. Moreover, perceived product quality affects the perceived fit between the new product and the parent brand. Manuscript profile -
Open Access Article
66 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
S. A. Seyed Salehi M. KazemiThis paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products.According to the different concerns and perspectives that consumers have towards the environment, to examine whether significan MoreThis paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products.According to the different concerns and perspectives that consumers have towards the environment, to examine whether significant differences in the levels of consumption and consumer choice behavior, there is will. Research method was descriptive survey, the society were the Cleaning and hygiene consumers and randomly472 of Qazvin people responded to the questions. Using the data collected through the questionnaire and analysis of structural equation modeling to assess the impact of each of the so indices choice behavior dealt. And reached the conclusion that the client understands all aspects of the research, including the quality, price, value, social value, emotional value, the value provided and conditional value and epistemological value. Social values and the quality is highest impact ton consumer choice behavior towards green products and worth the price to the consumer is not very important. Our results indicate that consumers are looking for high quality, fresh new products; the acquisition of social satisfaction, special conditions for the purchase of green products and is not very sensitive to the high price of green products. Manuscript profile -
Open Access Article
67 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
A. Sheikhi R. Shafeai H. FaroughiThis study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted MoreThis study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted to understand the dimensions of trust. Since customer confidence both in terms of logical and empirical relationships is an important variable, therefore it is essential to organizations providing goods and services in order to take steps to protect customers. In this research study Lee and Turban model has been chosen as the base model. This study considered the impact of each of the six hypothesized factors perceived credibility of organizations and companies providing goods and services, electronic infrastructure and its underlying factors, personal factors, customer knowledge, field experience, risk appetite, with a descriptive methods were studied on credit. According to the characteristics of the study population Stratified sampling method was used. To determine the sample size, the method is used to estimate the sample size Cochran. A questionnaire was designed based on a Likert and the sample consisted of 384 subjects were distributed. The population was divided into three groups that Of the 384 questionnaires, 128 population among banks the sample was stratified, 128 questionnaires to randomly between customer Refah chain stores, dealers, Sony, Samsung, LG, Internet Service Provider Companies and Among the remaining 128 questionnaires shows for dealers and customers that two-month intervals Since the beginning of the September 2011 to November 2011 held in Sanandaj Fairground, Using simple random sampling, were distributed. Findings confirm that the sixth hypothesis. Manuscript profile -
Open Access Article
68 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan DehnaviThe aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived MoreThe aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), the research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population studyare student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as them effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile -
Open Access Article
69 - An Analysis the Impact of Corporate Social Responsibility on Customer Loyalty (Pasargad Bank in Ahwaz)
A. Mojoodi A. Darzian Azizi P. GhasemiPurpose -Corporate social responsibility (CSR) is of increasing concern and holds strategic implications to companies across industries. Large companies invest substantially in CSR initiatives. The willingness to invest in CSR emphasizes it is not a cost, a constraint, MorePurpose -Corporate social responsibility (CSR) is of increasing concern and holds strategic implications to companies across industries. Large companies invest substantially in CSR initiatives. The willingness to invest in CSR emphasizes it is not a cost, a constraint, or the right thing to do but is a source of competitive advantage. Nowadays, CSR has become increasingly significant for a wide range of organizations and for the managers that work within them. Thus, this research aims to describe the effect of corporate social responsibility on perceived service quality, customer satisfaction and loyalty. Design/methodology/approach – To complete this research, 450 questionnaires was distributed between the customers of Pasargad bank (Branch Supervision) in Ahwaz; of which 380 questionnaires were collected. The research method is an applied research in terms of aim and in terms of method is descriptive. The hypothesis test was accomplished by Lisrel software. Findings –The research results showed that the corporate social responsibility has direct and positive effect on the perceived service quality and satisfaction and also satisfaction has direct and positive effect on attitudinal and behavioral loyalty of customers. Practical implications –The study provides a set of findings relating to CSR initiatives and perception of service quality that could be readily incorporated into banks’ corporate strategic plans. Manuscript profile -
Open Access Article
70 - Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)
M. Haghighinasab S. Ghasemi M. Torkaman A. GhasemiThe thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the gove MoreThe thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran .The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile, improving the quality of services in government counter offices as well. Manuscript profile -
Open Access Article
71 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. KheiryThe growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming importan MoreThe growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming important to consumers, it is necessary to understand which factors influence on purchase decisions for environmentally friendly products. Considering that purchase intention is known as a good predictor of behavior, the main objective of this study is to investigate the impact of selected factors on consumers purchase intention for green products.The data were collected on a Qazvinian sample using a structured questionnaire. A total of 400 questionnaires were completed and used for data analysis. The data were analyzed applying LISREL and SPSS software. The results reveal that consumer purchase intention for green products affected by green brands, marketing communication activities; attitude based on more marketing communication, environmental knowledge and perceived consumer effectiveness. Manuscript profile -
Open Access Article
72 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
M. Mahmoudi Maymand A. HarandiThe organizational citizenship behavior, as the optional & intentional behaviors of employees, have considerable effect on the individual and organizational performance, placing the employees in a situation to perform some assignments beyond their occupational descr MoreThe organizational citizenship behavior, as the optional & intentional behaviors of employees, have considerable effect on the individual and organizational performance, placing the employees in a situation to perform some assignments beyond their occupational description and functions, one the one part the brand making topic as well as brand management have various fans nowadays in marketing world to the extend that making a popular powerful brand in the market is the goal of may organizations. The effects of expressing organizational citizenship behavior on the brand value and its dimensions as well, from the point of view of the customers in innovation model are reviewed in the current article. The data required for this research haven been collected by "Padideh Shandiz Chain Restaurants" guild union employees polling in connection with organizational citizenship behavior and on the customers' available nonrandom sampling basis in brand value section and in the form of a questionnaire. Podskoff and his colleagues questionnaire was used for evaluation of citizenship behavior, and the researcher questionnaire, designed based on Kim, Tang, Hawley and Aker studies, was used for evaluation of the brand value. This research is applicatory with surveying nature, structural equations method and Pls software are used for data analysis. The concluded results express that all the dimensions of organizational citizenship behaviors have a positive meaningful effect on the brand value from the point of view of the customers. Manuscript profile -
Open Access Article
73 - Factors Influencing Acceptance of Electronic Banking by the Customers of Parsian Bank
Z. Dehdashti Shahrokh M. M. KavarooeiIt is important to find out why individuals elect to use or not use a new technology when they have a choice. This information would help developers build systems that people want to use or find out why potential users avoid an existing technology.The goa MoreIt is important to find out why individuals elect to use or not use a new technology when they have a choice. This information would help developers build systems that people want to use or find out why potential users avoid an existing technology.The goal of this article is to increase our current understanding of the factors that influence E-Banking acceptance by the customers of Parsian Bank, In order to achieve this goal after studying various models, the Pikkarainen model have been used to recognize the effecting factors on acceptance of Electronic Banking.This model consist of six factors (perceived usefulness, perceived ease of use, perceived enjoyment, information on online banking, security and privacy, quality of internet connection ) that we assume to have an affect on acceptance of E-Banking among customers of Parsian Bank, the research method is descriptive of survey type and the sample size was 583.Likert five point scales were used as a basis of questions. Finally the finding factors were prioritized by mean rank: Security and privacy, Information on online banking, Perceived usefulness, Perceived ease of use, Quality of Internet Connection and Perceived enjoyment. Manuscript profile -
Open Access Article
74 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. AlinejadWhat consumers know or think they know about product price levels is an important research area from both a societal as well as a marketing perspective. This study investigates objective and subjective price knowledge and the effects of price consciousnes MoreWhat consumers know or think they know about product price levels is an important research area from both a societal as well as a marketing perspective. This study investigates objective and subjective price knowledge and the effects of price consciousness, price search behavior, purchase frequency, time availability, and perceived price dispersion on the two knowledge dimensions as well as the relationship between objective and subjective price knowledge. This paper uses a sample of 270 consumers of Shahrvand supermarkets in Tehran; data were collected from a questionnaire, and structural equation modeling was used for data analysis. Price search behavior and purchase frequency had positive effects on both subjective and objective price knowledge, but time availability had no significant effect on objective or subjective price knowledge mediated by effects on price search. Furthermore, perceived price dispersion had a negative effect on objective price knowledge. Price consciousness had a positive effect on both subjective and objective price knowledge mediated by effects on price search and purchase frequency, but price consciousness had no significant direct effect on subjective price knowledge. Finally, objective price knowledge had a positive direct effect on subjective price knowledge. Manuscript profile -
Open Access Article
75 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
A. H. Ebrahimi B. kheiry S. YadegariBrand Equity in International brand variety will be evaluated annually by a reliable global organization, but assessment from customers’ points of view is very important and considerable. As companies’ eventual success and survival depends on MoreBrand Equity in International brand variety will be evaluated annually by a reliable global organization, but assessment from customers’ points of view is very important and considerable. As companies’ eventual success and survival depends on customers, therefore brand equity role is higher than physical assets, which indicates the importance of the subject. The Gil et al. Model is used by Aaker and You researches, which have experience in Spain, and for the first time, family variables have been examined in this experience. The cultural, community, psychological, and environmental differences of the different countries are considered in this study. It estimates effective elements on brand equity based on customers’ opinions that include price factors, advertising, and family promotion through evaluating brand equity dimension on customer’s realization from brand associations, loyalty, and quality. Our survey is based on simple random sampling procedure from Refah Chain Stores’ consumers in Tehran. Spiermn Unification ratio method in theory experiment and …s Analyze path for the consideration of direct and indirect influence on brand equity is employed in this survey. The results of this study indicate that price, family, advertising, and distribution have indirect influence on brand equity. Familiarity with the brand and perceived quality have direct impact on loyalty and brand equity as well. Finally, family has been recognized as the most influential element in increasing brand equity. Manuscript profile -
Open Access Article
76 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
P. Ghafari Ashtiani P. Charsetad N. LoniIn many developing countries, many individuals (especially young people) view foreign brands as a status symbol. This paper explores the various factors affecting consumer preferences for foreign brands. College students in Arak City were surveyed, and st MoreIn many developing countries, many individuals (especially young people) view foreign brands as a status symbol. This paper explores the various factors affecting consumer preferences for foreign brands. College students in Arak City were surveyed, and structural equation modeling was used for data analysis. The results show that a need for uniqueness has a direct effect on attitudes toward foreign brands. Moreover, emotional value and social value have a greater effect on purchase intention toward foreign brands. Manuscript profile -
Open Access Article
77 - The Effect of Supply-Side Factors on diffusion of Management Accounting Innovations
Mostafa Zolghadr Hamid Haghighat Gholamreza KordestaniFactors affecting adoption of management accounting innovations have been studied in several aspects. According to theoretical literature, adoption of these innovations is highly supply oriented and in many cases, that is the result of their supply via the actors that p MoreFactors affecting adoption of management accounting innovations have been studied in several aspects. According to theoretical literature, adoption of these innovations is highly supply oriented and in many cases, that is the result of their supply via the actors that perform research and development which are necessary to support the initial development of the innovation. In this regard, the purpose of this study is to examine the effect of supply-side factors of management accounting innovations, including management consulting services firms, sources of knowledge about management accounting and internal champions on the adoption of these innovations. In addition, this research examines the impact of the perceived attributes of management accounting innovations on the relationship between supply-side factors and adoption of these innovations. For this purpose, by using the questionnaire, data about 121 companies accepted in TSE was gathered and analyzed using structural equation modeling. The results show that supply-side factors have a direct impact on the adoption of management accounting innovations. In addition, perceived attributes of innovation play a mediatory role in the relationship between the supply-side factors and adoption of them. These findings confirm the impact of market perspective on the development and diffusion of management fashions, including modern management accounting techniques. Manuscript profile -
Open Access Article
78 - Review of environmental factors on the adoption of new technology in the secondary school teachers in the education area, eight Tehran
کریم حمدی معصومه غفوریObjective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 2 MoreObjective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 20 patients were schoolteachers Tehran, boot strip using a sample selected And the necessary data using the TAM questionnaire Poald Rose (2004), Han (2004), cymbals and Patton (2002) Amoroso and Gardner (2004) obtained was collected and analyzed using PLS Smart Case were analyzed. Conclusion: The results showed that the adaptation of new technologies has not been effective. Effect on perceived ease of use on perceived usefulness, impact of trust on new technologies, the ease of use of new technologies have been more effective Manuscript profile -
Open Access Article
79 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
mohammad rahimi Mohammad AlizadehThe purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of se MoreThe purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of selected marketing mix of services (price, physical evidence, people, place and promotion) on perceived quality, loyalty, perceived value and destination image of tourists who visit Astara area. The target group of the study is all tourists entering the Astara city and in order to collect data the questionnaire distributed among 400 respondents. To analyze the conceptual model, linear regression has been utilized as well as enjoying SPSS software. The Cronbach's alpha value of the questionnaire is 0.788, which is greater than 0.7, therefore the reliability confirmed. The results indicate that people, prices and physical evidence have the most significant impact on perceived value, image of destination and perceived quality. Finally, there are some recommendation for managers of tourism destinations in order to value and perceived quality increasing as well as desirable image of destination. Manuscript profile -
Open Access Article
80 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
محمد علیزاده محمد رحیمی سعیده اسماعیلی سونیا ازهریThe purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of se MoreThe purpose of this study is to examine the relationship between marketing mix with loyalty, perceived value, perceived quality and destination image. This applied research is methodologically descriptive and field survey. The study aims at determining the effects of selected marketing mix of services (price, physical evidence, people, place and promotion) on perceived quality, loyalty, perceived value and destination image of tourists who visit Astara area. The target group of the study is all tourists entering the Astara city and in order to collect data the questionnaire distributed among 400 respondents. To analyze the conceptual model, linear regression has been utilized as well as enjoying SPSS software. The Cronbach's alpha value of the questionnaire is 0.788, which is greater than 0.7, therefore the reliability confirmed. The results indicate that people, prices and physical evidence have the most significant impact on perceived value, image of destination and perceived quality. Finally, there are some recommendation for managers of tourism destinations in order to value and perceived quality increasing as well as desirable image of destination. Manuscript profile -
Open Access Article
81 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
jafar bahari shahla bahari مرجان بذله hamed bahariThe aim of this study is to provide a model for explaining brand equity tourism destinations in Shiraz. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the MoreThe aim of this study is to provide a model for explaining brand equity tourism destinations in Shiraz. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the SMART PLS software to analyze data. Statistical population of this research all are domestic tourists that in the summer of 2015 Have come to Shiraz city.Given that the population size is unknown from Cochran formula is used in order to determine the sample size that number is obtained 384. Provided results showing that destination brand awareness has significant positive effects on destination brand image, destination perceived quality and destination brand loyalty. destination brand image has significant direct positive impacts on destination perceived quality and destination brand loyalty. destination perceived quality has direct positive influence on destination brand loyalty. And also it was shown that destination perceived quality is the largest coefficient value and its impact on destination brand loyalty is higher than other variables. Manuscript profile -
Open Access Article
82 - Analysis of Factors Affecting the Behavioral Intentions of Organic Crops Technology from the Viewpoint of Agricultural Experts of East Azarbaijan Province
yahya safi sis milad joodi damirchi Mozhdeh MalekiIndicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic MoreIndicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic crops technology from the perspective of agricultural experts. The statistical population of this study is experts of East Azarbaijan Agricultural Jihad Organization (N = 837). For this statistical population, sample size of 310 was determined using Krejcie and Morgan table and were randomly studied. The data collection tool was a questionnaire. Structural equation modeling technique was used for data analysis. According to field data, there was sufficient evidence to support the significant effect of “organic crops knowledge”, “perceived usefulness” and “perceived risk” on “attitude toward organic crops”. The significant effect of "social justice", "attitude toward organic crops" and "perceived ease of use" on "behavioral intentions of organic crops technology" was also confirmed. . Based on the results, the following recommendations are proposed: more government support, specialized training courses, specialized seminars and targeted debates (especially transgenic agriculture specialists), providing the necessary background for experts to receive courses at abroad, the formation of a committee combining the three sectors of research, education and extension. Manuscript profile -
Open Access Article
83 - Measuring staff’s job satisfaction of employees of Khuzestan Province Agricultural Jihad Organization Using the extended satisfaction model
bahman khosravipour Masoud Yazdanpanah Ameneh SavariMombeni Amine LotfianEmployee’s satisfaction is a pivotal factor in the success of the organization. As such, this study was conducted to investigate Jihad-Keshavarzi Staff’s satisfaction and factors which determine it in Khouzestan Province. This research used satisfaction mode MoreEmployee’s satisfaction is a pivotal factor in the success of the organization. As such, this study was conducted to investigate Jihad-Keshavarzi Staff’s satisfaction and factors which determine it in Khouzestan Province. This research used satisfaction model as research framework. The statistical population of this research was formed by the experts of the Jihad-Keshavarzi Organization in the center of Khuzestan province (N = 500). 217 experts were selected based on the table of Krejci and Morgan. The sample people were studied using simple random sampling method. The data collection tool was a researcher-made questionnaire, whose formal and content validity was confirmed by a group of professors and experts. In addition, to determine the level of reliability, the pre-test was used and confirmed by calculating Cronbach's alpha coefficient. The collected data were analyzed by SPSS 24 and Amos 24 software. The result reveals that organization image and commitment to organization determine perceived value and motivation and personal characteristics determine staff’s satisfaction. Based on the research findings some applicable recommendations have been presented toward staff's job satisfaction Manuscript profile -
Open Access Article
84 - Factors Affecting Farmers’ Satisfaction with New Irrigation Systems in Behbehan Township
Davoud Rouzaneh Masoud Yazdanpanah Masoumeh Forouzani Arman Bakhshi jahromiWater is the major limiting factor for agriculture in an arid and semi-arid region. Demand for available water resources is fast and the competition among the various sectors of the economy for the scarce water is becoming intense. In response to these conditions, pursu MoreWater is the major limiting factor for agriculture in an arid and semi-arid region. Demand for available water resources is fast and the competition among the various sectors of the economy for the scarce water is becoming intense. In response to these conditions, pursuing various innovative technical, institutional and policy interventions to enable the efficient, equitable and sustainable utilization of the scarce water resources. In this regard, many governments introduce new irrigation systems to address water shortage in their agriculture sectors. However, the success of such policy completely depend on farmers’ adoption and this, in turn, depends on farmers’ satisfaction. In light of these facts, the aim of this paper is to investigate and measure farmers' satisfaction with a new irrigation system that ultimately leads to a better understanding of why farmers adopt or reject new irrigation system. To achieve these goals, the survey method is applied as a research method. The statistical populations were farmers who adopted the new irrigation system in Behbehan Township in Khuzestan province in southern Iran. Data were collected using a researcher made questionnaire. Validity questionnaires were approved by a panel of expert and its reliability was approved by a pilot study (0.81-0.94). Structural equation modeling showed that farmers’ satisfaction mainly was determined by value followed by perceived quality. The findings yield public policy and marketing recommendations for stimulating the adoption of new irrigation systems among farmers. The findings yield public policy and marketing recommendations for stimulating the adoption of new irrigation systems among farmers. Manuscript profile -
Open Access Article
85 - The Impacts of Perceived Innovation Characteristics on Intention to Use Bio-Fertilizers among Farmers: Evidence from Yengijeh Village, Zanjan County
Ehsan Gholifar Ali Mirshekari Rasool Lavaei Adaryani Hesamedin GholamiDue to adverse effect of chemical fertilizers overconsumption, bio-fertilizers have been considered as an alternative or supplementary input. However, sustainable consumption of bio-fertilizers is dependent to their adoption by farmers. Accordingly, the main purpose of MoreDue to adverse effect of chemical fertilizers overconsumption, bio-fertilizers have been considered as an alternative or supplementary input. However, sustainable consumption of bio-fertilizers is dependent to their adoption by farmers. Accordingly, the main purpose of this study was to examine the impact of bio-fertilizers perceived innovation characteristics on intention to use them in Yengijeh village in Zanjan County. The statistical population consisted of 313 farmers working in this village from which 165 farmers were chosen through convenience sampling. A questionnaire was applied to gather data that its reliability and face validity was examined, respectively by computing Cronbach Alfa and a panel of expert. Binary logistic regression was used to analyze the data. Results revealed that among five bio-fertilizers’ innovation perceived characteristics (compatibility, complexity, trial ability, observability and relative advantage), only observability had positive significant impact on intention to use these fertilizers. It seems that the observability of bio-fertilizers in comparison with other innovation characteristics can be achieved without need for any action to be taken through environmental indicators and informal relationships. Thus, intention to use bio-fertilizers can be predicted by characteristics that easily and without extra effort can be understood. Manuscript profile -
Open Access Article
86 - Water Pollution Averting Expenditures (Case Study of Ahvaz City)
َAmir Hossein Montazer-Hojat Mohammad MohebiBackground and Objective: Health is one of the issues with a great significance for all members of a society. People always try to protect themselves from harmful effects of pollution; hence, the averting behavior on their part. The present study has tried to estimate t MoreBackground and Objective: Health is one of the issues with a great significance for all members of a society. People always try to protect themselves from harmful effects of pollution; hence, the averting behavior on their part. The present study has tried to estimate the net potable water pollution averting expenditures for citizens of Ahvaz. Material and Methodology: ­A multinomial logit model was estimated where the water quality parameters (color, odor and taste) were introduced in order to account for both direct desirability and health retention-induced desirability at the same time. In this study, averting behaviors included buying mineral water bottles, commercial treated water containers, and mounting a domestic water treatment system. The respondents’ socioeconomic features were controlled. Awareness of the status quo or a person’s prior experience with tap water pollution was introduced as the perceived risk variable. Findings: The results showed that the individuals’ willingness to [pay for tap water replacements were 1350, 1105, and 382 thousand Rials for mineral water, commercial treated water containers, and home water treatment systems, respectively. Additionally, it was found that expenses made for mineral and home- treated waters overestimated the averting costs. Figures obtained for annual net averting expenditures were 1890, 1548, and 534 billion Rials for mineral water, commercial treated water, and home- treated water, respectively. Summing up those three figures, the overall net averting expenditures were 3972 billion Rials which indicated the imposition of a huge cost on the society. Discussion and Conclusion: The obtained figure can be used as a basis in cost-benefit analysis of water treatment plant improvement projects in Ahvaz, as well as payment of environmental subsidies. Manuscript profile -
Open Access Article
87 - Evaluation and Analysis of the Social Exchange Model of Creativity in the Ministry of Jihad-e-Agriculture
Ebrahim Mardani Boldaji Hassan Sadighi homayoun farhadianBackground and Objective: Today, organizations with a rich working environment, relationships and social environment have become one of the important features of organizational life. In this research, the effect of employee’s perception of the organization and its MoreBackground and Objective: Today, organizations with a rich working environment, relationships and social environment have become one of the important features of organizational life. In this research, the effect of employee’s perception of the organization and its managers (organizational trust and trust in supervisors), the quality of perceived communication (organizational support and the exchange of managers and employees) and the formation of creativity-related behaviors (information sharing, risk taking, evading social and political behaviors) on creativity were studied. The purpose of this research was to evaluate and analyze the social exchange model of organizational creativity in the Ministry of Jihad-e-Agriculture.Method: The statistical population (N=36285) of this research is composed of the experts of the Ministry of Agricultural Jihad, including graduate employees and managers of various organizational levels in 2017. In this study, a multi-stage sampling method with proportional assignment was performed. In this method, the provinces of the country were divided into 4 developmental levels and finally, the provinces of Isfahan, Gilan, Golestan and Chaharmahal-Bakhtiari were randomly selected (n = 304). Research hypotheses were tested using SMART.PLS2 software.Findings: The results of the study estimated the model's overall fit index to be 0.350, which indicates a strong fit and high quality of the model of measurement.Discussion and Conclusion: The hypothesis test showed that in the Ministry of Jihad-e-Agriculture, the factors under investigation could have an effect on creativity. Manuscript profile -
Open Access Article
88 - Online customer relationship management tactics and Customer Green patronage intention: The mediating role of perceived green risk
Leila Andervazh omid ZamanPour iman ghasemi hamedaniBackground and Objective: The purpose of this research is to investigate the effect of online customer relationship management tactics on customer's willingness to support green with the mediating role of perceived green risk.Material and Methodology: This research is d MoreBackground and Objective: The purpose of this research is to investigate the effect of online customer relationship management tactics on customer's willingness to support green with the mediating role of perceived green risk.Material and Methodology: This research is descriptive-correlational in terms of practical purpose, in terms of data collection method and quantitative research. The statistical population of the research was the customers of green household appliances in Lorestan province, and due to the unknown and unlimited size of the population, 384 people were considered as the research sample using Cochran's formula. These people were randomly selected.Findings: The data collection tool was a questionnaire, the reliability of which was confirmed through Cronbach's alpha test. For data analysis, the normality test, correlation test and structural equation model were used through Imus and SPS software.Discussion and Conclusion: The results of the structural equation model test showed that the online customer relationship management tactic has a negative and significant effect on the customer's perceived green risk and a positive and significant effect on the customer's desire to support green. Also, the perceived risk has a negative and significant effect on the customer's willingness to support green. In this research, the mediating role of perceived green risk in the effect of online customer relationship management tactics on customer willingness to support green was rejected. Manuscript profile -
Open Access Article
89 - The effect of co-creation in the face of augmented reality on perceived risk, perceived trust
Masoomeh Ghafoori Nosrat Shadnoosh Muhammad Ali KaramatiSubject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in r MoreSubject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in real time in the physical world (although the process by which an organization can communicate is often ambiguous, interactions, including conversations and information, often serve as a hub for Shared value creation are described). Thus, interactive platforms enable companies to provide a center for collaboration. In this study, identifying the factors of the co-creation model in the face of perceived augmented reality and explaining their relationships and presenting the co-creation model in Exposure to augmented reality over perceived risk has been intended.Research method: In this research, a mixed method has been applied, which includes qualitative and quantitative methods. First, the data were analyzed using data theory and MAXQDA software and then using structural equation method and SMArtPLS software. The statistical population of this research is for the qualitative part of experts including marketing professors and specialists, augmented reality, and in the quantitative part of this research includes senior managers, middle managers and technical and engineering experts, Mapna Group companies in the field of development and construction of thermal power plants. Oil, gas, and rail projects were sampled as accessible due to difficult access and limitations of coronary heart disease. Manuscript profile -
Open Access Article
90 - Investors Reaction to the Disclosure of CEO Compensation
faezah Gholami Moghaddam Javad Rajabalizadeh Reza HesarzadehIn recent years, increasing conflicts agencies have caused legislators impose stricter requirements on executive compensation disclosure. However, theoretically and experimentally, compensation disclosure is one of the challenging issue. The porpuse of this study is to MoreIn recent years, increasing conflicts agencies have caused legislators impose stricter requirements on executive compensation disclosure. However, theoretically and experimentally, compensation disclosure is one of the challenging issue. The porpuse of this study is to investigate investors reaction to chief executive officer (CEO) compensation disclosure. Therefore, the present study by using the framework of the Kelly and Seow (2016), investigetes investors reaction to evaluate different scenarios. In this regard, three types of questionnaires were issued with the disclosure criteria of managers' bonuses, disclosure of high compensation to managers, and disclosure of the rewards ratio of managers to employees and the survey of 225 students of financial sciences was an indicator for the investor. Results show that the executive compensation disclosure to employee receive with executive compensation disclosure in similar firms is better than the other scenarios. Because this scenario have positive effect on investor perception of "fairness compensation, the company's ability to attract and retain the CEO and potential investment opportunities". Manuscript profile -
Open Access Article
91 - Investigating the Impact of Factors Affecting the Acceptance of Financial Technology by Bank Customers (Case Study of Pasargad Bank)
Seyedeh shima Eftekhari sinjani alireza rousta Abdullah NaamiIn today's global economy, the business outlook on banking has changed dramatically، Financial technology has become an integral part of the banking industry, and startups have expanded their scope by entering into banking activities that in the past were only covered b MoreIn today's global economy, the business outlook on banking has changed dramatically، Financial technology has become an integral part of the banking industry, and startups have expanded their scope by entering into banking activities that in the past were only covered by banks; The purpose of this study is to better investigate the impact of perceived usefulness, perceived ease, customer experience, word of mouth, reliability, trust and perceived risk on the acceptance of financial technologies by bank customers. This research is an applied goal in terms of quantitative research approach and has a descriptive survey strategy. The research approach is quantitative and has a descriptive survey strategy. The statistical population of this research is the customers of Pasargad Bank, from which 377 people were selected as a sample by Sample Power software. The data collection tool is a questionnaire and PLS software has been used for data analysis. The results show that the perceived ease variable has a negative effect on customers' trust and other variables have a positive effect on trust and thus the acceptance of financial technology and as a result the variables of reliability and trust were accepted as mediating variables. Manuscript profile -
Open Access Article
92 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA)
Aliakbar Shahri Mejarshin Alireza Rousta Abdullah NaamiToday, the purchase and risk of buying domestic products is accepted as an important and fundamental principle for the prosperity of the business environment and achieving economic growth and development. The purpose of this study is to design and explain the final purc MoreToday, the purchase and risk of buying domestic products is accepted as an important and fundamental principle for the prosperity of the business environment and achieving economic growth and development. The purpose of this study is to design and explain the final purchase model using the financial risk analysis and importance-performance investment approach by examining the effectiveness of variables affecting the final purchase of Iranian goods. This research is an applied goal in terms of quantitative research approach and has a descriptive survey strategy. The statistical population of the study was consumers of Iranian goods, 377 people were calculated and selected as a sample by G-Power software. The data collection tool is a questionnaire and the structural equation model with Smart Pls software has been used to analyze the data. The results of this study showed that the variable of financial risk has a positive effect on trust and a negative effect on the intention to buy. perceived value were effective on trust and purchase intention, but unlike the results of previous research, the variable of trust had a negative effect on purchase intention, so the variable of trust was not approved as a mediator. Also, the results of the importance-performance analysis of the research model show that the variables of perceived quality, perceived value and intention to buy in the model have a very favorable situation in terms of performance and importance, but the variables of product knowledge, trust and financial risk should be effective. Reduced and removed. Manuscript profile -
Open Access Article
93 - The Impact of Perceived Portfolio Returns on Investor Decisions - The underlying psychological mechanism
Mohammadreza zolghadrnasab sina kherdyar Fazel Mohammadi Noodeh aiyuob ahmadiThe purpose of this study is to test psychological mechanisms on how perceived portfolio returns affect investors and risk-taking, and whether these psychological mechanisms play a moderating role. Past portfolio behavior is important for investors in investment decisio MoreThe purpose of this study is to test psychological mechanisms on how perceived portfolio returns affect investors and risk-taking, and whether these psychological mechanisms play a moderating role. Past portfolio behavior is important for investors in investment decisions. The statistical population of this research is active investors in Tehran Stock Exchange, the sample was selected by available sampling method. Using a closed questionnaire, collected information to analysis the research hypotheses using structural equations and path analysis with Phoenix software. The results show that expected returns of a portfolio formed in the past make investors more risk-averse and thus show a higher attitude towards risk. From the other side the interaction of psychological characteristics (overconfidence, optimism and willingness of risk taking) has a moderating effect on the relationship between the expected return of the past portfolio and the portfolio turnover, portfolio trading volume and portfolio risk sharing of investors. The results lead to the conclusion that the presence of underlying biases deteriorates financial behaviors. Manuscript profile -
Open Access Article
94 - Investigation of Financial Advisors Competencies Role in Perceived Investment Value InTehran Stock Exchange
Zahra ShirazianThe most important microeconomic theory and theories of modern finance is that the value of the investment, to increase its profitability, rationality and perfect information, lies. But recent research shows that the value of the investment aspects and influenced by var MoreThe most important microeconomic theory and theories of modern finance is that the value of the investment, to increase its profitability, rationality and perfect information, lies. But recent research shows that the value of the investment aspects and influenced by various factors, including the role of financial advisor. This study aimed to investigate the role of the financial advisor in the perceived value of investment necessary competencies investors Stock Exchange of Hamadan. This kind of study is one of few studies, surveys, applied and quantitative and cross-sectional. The study population active investors in the Stock Exchange of Hamedan have been an infinite number randomly and without replacement sample of 387 members selected from among them. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling methods were used. The results showed that the competencies necessary financial advisor significant impact on the perceived value of investments of investors. As well as direct evidence of a positive impact and ethical competencies, technical and financial advisor on the perceived value of the investment was emotional. Manuscript profile -
Open Access Article
95 - The effect of the brand on investor behavior and perceived risk as Mediate
Maghsoud Amiri Rouhalah MoradiThe purpose of this article is to investigate the effect of investor based brand equity to intention investment, and the perceived risk is a mediated risk in this study. Based on the revision made of Aaker’s brand equity construct in investment decisions we use of MoreThe purpose of this article is to investigate the effect of investor based brand equity to intention investment, and the perceived risk is a mediated risk in this study. Based on the revision made of Aaker’s brand equity construct in investment decisions we use of investor based equity in this study. The population of this study is a university academics in Iran. Some studies show that youngsters influence key family decisions and purchases. This aspect is of interest to firms planning to obtain financing from capital markets to know what features within management scope affect investment decisions of youngsters, whether they can be seen as potential investors or an influencing factor in family investment decisions. We selected students from a university in Iran to study their intention investment. The sample consisted of 69 respondents, Ph.D. students from one university in Iran in 2017 that selected by cluster sampling. Structural equation modeling –partial least squares is used to test relationships between brand equity dimensions and intention to invest, with a mediating role or perceived risk. The results indicate that the investor –based brand equity significantly influences intention to invest. Research result can be useful for policymakers in the financial area, and helpful for their plans. Manuscript profile -
Open Access Article
96 - Understanding corruption from the perspective of young people Case study: Ardabil province
Robabe Aslani samad rasoolzadeh agdam Mehrdad MohammadianPerception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways ove MorePerception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways over time and among discourse contexts. Since discourse is the creator of reality, with the way people speak and write, it is possible to give meaning to social realities and to discover the perspective of people towards social phenomena, including corruption.This study was conducted with the aim of deeply understanding the perceived corruption in the understanding of the youth of Ardabil province using content analysis method. The sampling method is purposeful. The semi-structured interviews with 12 youths of Ardabil province continued until theoretical saturation. Also, the data analysis method with textual data entry into MAXQDA software in three stages: And text interpretation, 3- merging and re-integrating the text was done. The results of data analysis showed; The youth of Ardabil province define the theme of perceived corruption with three themes: 1- cognitive, 2- emotional, 3- behavioral. From the perspective of young people, positive judgments and judgments about the process and the fight against the spread of corruption lead to the development of trust and social justice, and a negative attitude towards it leads to a decline in social capital. Manuscript profile -
Open Access Article
97 - Understanding corruption from the perspective of young people Case study: Ardabil province
Robabe Aslani samad rasoolzadeh agdam Mehrdad MohammadianPerception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways ove MorePerception of corruption means the perception and attitude of people in the society towards the state of corruption and its examples. The concept of corruption, like other social concepts, is historical and conditional and is defined and understood in different ways over time and among discourse contexts. Since discourse is the creator of reality, with the way people speak and write, it is possible to give meaning to social realities and to discover the perspective of people towards social phenomena, including corruption. This study was conducted with the aim of deeply understanding the perceived corruption in the understanding of the youth of Ardabil province using content analysis method. The sampling method is purposeful. The semi-structured interviews with 12 youths of Ardabil province continued until theoretical saturation. Also, the data analysis method with textual data entry into MAXQDA software in three stages: And text interpretation, 3- merging and re-integrating the text was done. The results of data analysis showed; The youth of Ardabil province define the theme of perceived corruption with three themes: 1- cognitive, 2- emotional, 3- behavioral. From the perspective of young people, positive judgments and judgments about the process and the fight against the spread of corruption lead to the development of trust and social justice, and a negative attitude towards it leads to a decline in social capital. Manuscript profile -
Open Access Article
98 - The Effect of Moral Reasoning, Exposure to Ethics and Perceived Ethical Climate on Auditors' Ethical Judgment
َAhmad Ahmadi Amin Rostami Saeedeh HeydarzadehThe purpose of this paper is to examine the effect of ethical reasoning, exposure to ethics, and the perceived ethical climate on auditors' ethical judgment. The statistical population of this research includes the partners of audit institutions that are members of the MoreThe purpose of this paper is to examine the effect of ethical reasoning, exposure to ethics, and the perceived ethical climate on auditors' ethical judgment. The statistical population of this research includes the partners of audit institutions that are members of the Certified Public Accountants Society (independent auditors working as partners), and to investigate the issue, 88 people were selected as a sample from among the members of the society using Cochran's formula. Structural equation modeling has been used to test the research hypotheses. The results of the hypothesis test showed that ethical reasoning, exposure to ethics, and the perceived ethical climate have a positive and significant effect on auditors' ethical judgment. Among the investigated factors, moral reasoning has the greatest impact, and the perceived moral atmosphere has the least effect on the ethical judgment of auditors. People can provide moral arguments according to their knowledge of moral principles and processes. On the other hand, the development of ethics as well as how to teach it can help auditors make ethical decisions when choosing different options. Also, the more ethically auditors perceive their organization's atmosphere, the more ethically they act in applying professional judgments. By examining ethical orientation as an imperative element of judgment and decision-making in the auditor's profession, this research can contribute to expanding the theoretical foundations of behavioral research in auditing as well as provide useful information for auditing policymakers to formulate auditing strategies based on. Manuscript profile -
Open Access Article
99 - Investigating Cognitive Factors Influencing the Use of Digital Currency Economic Stakeholders in Tehran City
leila khanlari fatemeh samadi massomeh jafariDigital currency is defined as a currency or Internet-based exchange intermediary that has features similar to physical money, In the present study, the factors affecting the use of digital currency among economic actors in Tehran were investigated. The present study is MoreDigital currency is defined as a currency or Internet-based exchange intermediary that has features similar to physical money, In the present study, the factors affecting the use of digital currency among economic actors in Tehran were investigated. The present study is applied research in terms of purpose and to examine the relationships between variables among descriptive-survey research. The statistical population of the present study was economic activists in Tehran in the field of cryptocurrencies, currency and gold. The questionnaire was distributed by stratified sampling method. According to Morgan's table and the infinity of community members, 384 people were selected as sample people. The gold sector and 92 economic activists were selected in the currency sector. In the present study, a questionnaire was used to collect data, the validity and reliability of which were assessed. SPSS and lisrel software were used for statistical tests. The results of the research model test showed that Knowledge about digital currency has a significant effect on the perception of the ease of use of digital currency and the perception of the usefulness of digital currency. Perception of the ease of use of digital currency and the usefulness of digital currency use has a significant effect on the tendency to use digital currency. Social impacts and perceived trust have a significant effect on the tendency to use digital currency. However, the impact of awareness of digital currency on the tendency to use digital currency was not approved. Manuscript profile -
Open Access Article
100 - The Relationship Between Job Characteristiscs and Organizational Justice Dimensions with Job Alienation
Leila Sharafi Ali Mehdad Amin FazelThe main purpose of this study was to study the relationship between job characteristics and perceived organizational justice with job alienation. Research method was descriptive correlational and the statistical population included all employees of a large industrial MoreThe main purpose of this study was to study the relationship between job characteristics and perceived organizational justice with job alienation. Research method was descriptive correlational and the statistical population included all employees of a large industrial factory, from whom 349 persons, were selected via stratified random sampling selection. In this research a set of questionnaires consisting of Job Characteristics (Hackman and Oldham, 1976), perceived organizational justice (Neihoff, Moorman, 1993) and Job Alienation (Boeree, 2001) was used. Data were analyzed with use of multiple regression analysis and the results showed that the perceived relational justice ( β 170 . 0- =, p≤0.01) and feedback ( β= 0.051 12P≤0.05'> ) were able significantly to predict job alienation. Manuscript profile -
Open Access Article
101 - The Relationship of Type D Personality and its Components with Perceived Stress in Students in Tabriz University
samereh asadimajareh abas bakhshiporrodsari hamid poursharifiThe aim of this study was to investigate the relationship between perceived stress and the components of Type D Personality: the negative affect, and social inhibition. The research method was descriptive. The statistical population consisted of 11000 male and female MoreThe aim of this study was to investigate the relationship between perceived stress and the components of Type D Personality: the negative affect, and social inhibition. The research method was descriptive. The statistical population consisted of 11000 male and female undergraduate students in the University of Tabriz. A sample of 275 (187 female & 88 male) students with type D personality were selected by cluster random sampling method from among the students. They were asked to complete 16 questions of Type D Personality Scale (Denolet, 1998) and 10 questions of Perceived Stress Scale (Cohen, 1988). The results of regression analysis showed that from the two components, negative affect was good predictor of perceived stress (P < 0.01 ( . Based on these findings, it was concluded that people with type D personality experience high level of perceived stress and both negative affect and social inhibition correlate with higher perceived stress. Manuscript profile -
Open Access Article
102 - The Effectiveness of Emotion Regulation Group Training on Perceived Stress in Women with Breast Cancer in Isfahan
مهتاب شصت فولادی غلامرضا منشئیThe aim of the study was to determine the effectiveness of emotion regulation group training on perceived stress symptoms in women with breast cancer. The research was semi- experimental with pre-test – posttest design and a follow-up. The population included all MoreThe aim of the study was to determine the effectiveness of emotion regulation group training on perceived stress symptoms in women with breast cancer. The research was semi- experimental with pre-test – posttest design and a follow-up. The population included all the women who were diagnosed with less-than-a-year breast cancer. From among them, thirty women, who were referred to the Charity Center in Isfahan, volunteered to participate in the study, were sampled, and were randomly assigned to experimental group and control group. The former received emotion regulation group training, while the latter did not receive any training. The experimental group received training in 8 sessions (two 45-minute sessions a week). All participants answered the items related to stress in Depressive Anxiety Stress Scale-21 before and after training. Analysis of covariance was used to analyse data. The results showed that there was a significant difference between the scores of experimental group and those of control group (P<0.05). Therefore, emotion regulation group training significantly reduced the symptoms of perceived stress in women with breast cancer. Manuscript profile -
Open Access Article
103 - Investigating the Moderating Role of Personality Between Perceived Organizational Justice and Organizational Citizenship Behaviors
ali Raei Mohsen GolparvarThe aim of the present study was to explore the moderating role of the big five personality factors on the relationship between perceived organizational justice and organizational citizenship behaviors (OCBs). The participants in this study were 148 employees worki MoreThe aim of the present study was to explore the moderating role of the big five personality factors on the relationship between perceived organizational justice and organizational citizenship behaviors (OCBs). The participants in this study were 148 employees working in an administerative organization, selected by using convenience sampling method. Research instruments included the big five personality factors questionnaire (De Nevea & Oswald, 2012), organizational justice questionnaire (Shibaoka et al, 2010), and organizational citizenship behaviors questionnaire (Lee & Allen, 2002). Data were analyized using hierarchical regression analysis. Results indicated that, conscientiousness can moderate the relationship between distributive justice and organizational citizenship behaviors toward organization, and also extroversion and agreeableness can moderate the relationships between interpersonal justice and organizational citizenship behaviors toward organization. Posterior regression analysis revealed that when conscientiousness and extraversion are high, there are positive significant relationships between distributive and interpersonal justice with organizational citizenship behaviors toward organization, but when agreeableness is high, the increasing in interpersonal justice results in decreasing organizational citizenship behaviors toward organization. The results of current research revealed that the big five personality factors must be considered when studying the relationship between organizational justice and human behavior at workplaces. Manuscript profile -
Open Access Article
104 - Prediction of components of Quality of Work Life by Components of Perceived Organizational Virtuousness among Employees of a Public Sector Organization
Abdorasool Abdi Mohsen GolparvarThis research was done with the aim of investigating the role of perceptions of organizational virtuousness for quality of work life among employees of a public sector organization. The research method was correlation and statistical population was the employees of a pu MoreThis research was done with the aim of investigating the role of perceptions of organizational virtuousness for quality of work life among employees of a public sector organization. The research method was correlation and statistical population was the employees of a public sector organization in Isfahan city, and from them two hundred and fifty six persons were selected using simple random sampling. Research instruments consisted of Perceived Organizational Virtuousness Questionnaire (Rego et al, 2010) and Quality of Work Life questionnaire (Nguyen et al, 2012). Data were analyzes using Pearson’s correlation coefficient, multiple regression analysis and canonical correlation analysis. The results of multiple regression analysis showed that, only optimism (β=0.21), compassion (β=0.16), integrity (β=0.26) and forgiveness (β=0.2) has predictive power for prediction of survival needs, only optimism (β=0.18), trust (β=0.23), compassion (β=0.18) and integrity (β=0.22) have predictive power for prediction of belonging needs, and optimism (β=0.17), trust (β=0.26), integrity (β=0.26) and forgiveness (β=0.19) have predictive power for prediction of knowledge needs. The results of this study showed that promote organizational virtuousness, can raise the employees’ quality of work life. Manuscript profile -
Open Access Article
105 - The Effect of Reward and Voluntary Behavior on Perceived Organizational Support, Leader-member Exchange, Organizational Citizenship Behavior, Emotional Commitment and Task Performance among Headquarter Staffs of Education in Isfahan
MohammadAli Nadi Nozhatozaman Moshfeeghi Fatemeh Akbari kooshkechehThis study aimed to investigate the effect of reward and involuntary behaviors, perceived organizational support, leader-member exchange, organizational citizenship behavior, emotional commitment and performance of the staff education was conducted in Isfahan. In order MoreThis study aimed to investigate the effect of reward and involuntary behaviors, perceived organizational support, leader-member exchange, organizational citizenship behavior, emotional commitment and performance of the staff education was conducted in Isfahan. In order to collect research data, the distributive, procedural justice, participation, appreciation and attention, potential rewards, punishment is unlikely, organizational citizenship behavior, perceived organizational support, leader-member exchange, emotional commitment and performance were . Data from the study were analyzed using structural equation modeling. The results showed that distributive justice, procedural justice, participation, appreciation and perceived organizational support for leader-member exchange, distributive justice, reward and punishment improbable possible and OCB the leader-member exchange and the exchange of leader-member and behavior organizational citizenship on task performance, organizational support and emotional commitment levels (P≤0.01) have a significant impact. The conceptual model was fitted. Indicators approved the model is based on research data. Manuscript profile -
Open Access Article
106 - Investigating the Relationship Between Training Climate with Perceived Organizational Performance Dimensions in a Private Production Factory
Amin Barazandeh Hamid Atashpour Mohsen GolparvarThe purpose of this study was to investigate the relationship between training climate with perceived organizational performance dimensions to detect the predictable effects of training climate on organizational performance dimensions. The statistical population was c MoreThe purpose of this study was to investigate the relationship between training climate with perceived organizational performance dimensions to detect the predictable effects of training climate on organizational performance dimensions. The statistical population was consisted of 450 participants in a private production factory in Broujen, from which, 203 people were selected using simple random sampling. The research questionnaires included the general training climate questionnaire with 15 items (Tracy & Tews, 2005) and leadership (8 items), policies and strategies (5 items), costumer focus (5 items) and resources and information management (5 items) fields from organizational assessment questionnaire (Atashpour, Hoseini & Samsamshariat, 2011). Data were analyzed with Pearson correlation coefficient and stepwise regression analysis by using SPSS18 software. Results showed that: There were significant positive correlations between training climate dimensions with the dimensions of perceived organizational performance (except for the relationship between organizational support and costumer focus) (P 0 . 01). Stepwise regression analysis showed training climate can predict the dimensions of perceived organizational performance in leadership, policies and strategies, customer focus and resources and information management fields. Manuscript profile -
Open Access Article
107 - Predicting Employees' Turnover Intention by Individual, Occupational and Organizational factors
Farzaneh Dabbashi Aboulghasem NouriThe aim of this study was to predict employees' turnover intention based on individual, occupational and organizational factors in Isfahan Social Security Organization. It was correlational study and the population comprised all employees of the five main branches i MoreThe aim of this study was to predict employees' turnover intention based on individual, occupational and organizational factors in Isfahan Social Security Organization. It was correlational study and the population comprised all employees of the five main branches in Isfahan Social Security Organization in 2012. The sample was selected using stratified random sampling based on Morgan sample size table. The subjects, then, completed Emotional Intelligence (Wong & law, 2000), Work-Family Conflict (Netemyre, Boles & Mucmurrian, 1996), Job Satisfaction (Judge & Bono), Work Engagement (Schaufeli & Bakker, 2003), Perceived Organizational Support (Rhoades & Eisenberger, 2002), and Turnover Intention (O’Reilly, Chatman & Caldwell, 1991) Questionnaires. The data analysis was performed through applying Pearson correlational coefficient and stepwise regression analysis. The results of regression analysis showed that the work engagement, perceived organizational support and work-family conflict can justify 50 percent of variance of employees' turnover intention (p<0.01). Manuscript profile -
Open Access Article
108 - The Prediction of Perceived Performance of Employees through Organizational Intelligence Components in the Electricity Distribution Company of Isfahan Province
Sayeed Mosta Madani AliReza SavadkouhiThe purpose of this study was to predict perceived performance of employees through Organizational Intelligence Components in the Electricity Distribution Company of Isfahan Province. The research was a correlational study. The population consisted of all employees in t MoreThe purpose of this study was to predict perceived performance of employees through Organizational Intelligence Components in the Electricity Distribution Company of Isfahan Province. The research was a correlational study. The population consisted of all employees in the Isfahan Electricity Distribution Company. Among all, 133 people were sampled using simple random sampling. The research tools consisted of Albrecht's Organizational Intelligence Questionnaire (2003) and the Perceived Performance Questionnaire (researcher-made). The data were analyzed through Pearson's correlation coefficient and stepwise regression. The results of Pearson's correlation coefficient showed that there were positive and significant relationships between all components of organizational intelligence and perceived performance of employees (P<0.001). The results of stepwise regression analysis indicated that three components i.e application of knowledge, the willingness to change and the pressure of performance were the best predictors of employees’ perceived performance and could predict 60.8% of employees’ perceived performance at the level of (P<0.01). But strategic perspective, common fate, morale and being a ::union::ist weren’t able to predict perceived performance of employees. Manuscript profile -
Open Access Article
109 - Comparison of Perceived Organizational Justice and Workplace Violence Emergence on the Basis of Demographic Characteristics
علی مهداد یاسمین طباخ عشقی ایران مهدیزادگانThe purpose of this research was to compare perceived organizational justice and workplace violence emergence on the basis of demographic variables. The research method was ex post facto and statistical population consisted of men employees of an industry, among whom MoreThe purpose of this research was to compare perceived organizational justice and workplace violence emergence on the basis of demographic variables. The research method was ex post facto and statistical population consisted of men employees of an industry, among whom 289 persons were selected via random sampling. Research instruments consisted of organizational justice questionnaire (Golparvar et al, 2008) and a researcher-made questionnaire. Data was analyzed with the use of independent sample t-test. Results showed that there is a significant difference between single and married employees at the level of procedural justice (P 0.05) Manuscript profile -
Open Access Article
110 - Moderating Effects of Personality Characteristics on the Relationship between Perceived Organizational Justice' Dimensions and Work Place Violence Intension
Ali Mehdad Somayeh Zakerin Iran MahdizadeganThe purpose of this research was to study to moderating e ffects of personality characteristics on the r elationship between perceived organizational j ustice' dimensions and w ork place violence intension . The research method was descriptive-correlational and statis MoreThe purpose of this research was to study to moderating e ffects of personality characteristics on the r elationship between perceived organizational j ustice' dimensions and w ork place violence intension . The research method was descriptive-correlational and statistical population consisted of male employees of a big automotive industry, from among which 269 employees were selected via random sampling. In this research a set of questionnaires consisting of work place violence intension (Mehdad &et al, 2011), organizational justice ( Niehoff & Moorman, 1993) and NEO-FFI (Costa & Mccrae, 1989). Data were analyzed with the use of moderated regression analysis. The results showed that extraversion moderated the relationship between perceived distributive justice and physical ( = β -0/05 ,P ), and verbal ( = β -0/09 ,P ) violence intension and neuroticism moderated the relationship between perceived distributive justice with physical( = β -0/09 ,P ) and verbal ( = β -0/14 ,P ) violence intension . But conscientiousness, agreeableness and openness to experience could not moderate the relationship between perceived organizational justice' dimensions and work place violence intension . Consequently, this study confirms that, extraversion and neuroticism moderated the relationship between perceived organizational justice and work place violence intension . Therefore, based on these results, it is recommended that organizations consider personality characteristics in selection process of employees. Manuscript profile -
Open Access Article
111 - The Effect of Participative Leadership on Perceived Job Security among Employees of Irik Steel Company: Mediating Role of Psychological Healthy Workplace
Nazila Forouhan Ali MehdadThe main purpose of this research was to study the effect of participative leadership on perceived job security with considering Mediating role of psychological healthy workplace. The study was correlational and population included all employees of the Isfahan Irik stee MoreThe main purpose of this research was to study the effect of participative leadership on perceived job security with considering Mediating role of psychological healthy workplace. The study was correlational and population included all employees of the Isfahan Irik steel company (working there, in winter 1394). Of which, 160 people were selected through convenience sampling method. Research instruments consisted of Participative Leadership Questionnaire by Nemaei (2012), Psychological Healthy Workplace Questionnaire by Mehdad (2011) and Perceived Job Security Questionnaire by Fransis & Barling (2005). Data were analyzed with use of Structural Equation Model (SEM) and result revealed that there is significant direct effect of participative leadership on psychological healthy workplace, psychological healthy workplace on perceived job insecurity and participative leadership on perceived job insecurity (p< 0.01). Moreower, there are significant indirect effect of participative leadership on perceived job insecurity through psychological healthy workplace (p< 0.01). Hence, psychological healthy workplace could significantly mediate participative leadership style and perceived job security relationships and based on research’s results, psychological healthy workplace could be increased through participative leadership style and perceived job security could be increased through psychological healthy workplace. Manuscript profile -
Open Access Article
112 - The effect of family communication patterns on quality of life through perceived stress
Hasan Rezaei_Jamaloei shima mansourifarThe aim of this study was to investigate the effect of family communication patterns on quality of life mediated by perceived stress in inflammatory bowel disease (IBD) in patients. The research method was cross-sectional correlation using structural equation modeling. MoreThe aim of this study was to investigate the effect of family communication patterns on quality of life mediated by perceived stress in inflammatory bowel disease (IBD) in patients. The research method was cross-sectional correlation using structural equation modeling. The statistical population included all people with inflammatory bowel disease in Isfahan in 1399, from which 331 subjects were selected by convenience sampling. In this study, family communication model tools (Alcalaa et al, 2004): Quality of Life of Inflammatory Bowel Patients (Fitzpatrick & Koener, 2004) and Perceived Stress Questionnaire (Cohen & Williamson, 1988) were used. Lisrel-V8.8 software was used to analyze the data. Findings showed that the dialogue component has a positive effect on quality of life and a negative effect on perceived stress and compliance component has a negative effect on quality of life and a positive effect on perceived stress (p< 0/05). Findings also showed that family communication patterns through perceived stress have an indirect and significant effect on the quality of life of inflammatory bowel patients (p< 0/05). Based on the findings of this study, it can be said that life stress has an important role in the quality of life of inflammatory bowel patients and it is useful to consider these psychological variables in the training, prevention and treatment of psychiatric patients. Manuscript profile -
Open Access Article
113 - The Effectiveness of Communication Skills Training on Perceived Competence and Happiness of Male Students in the Sixth Grade of Elementary School in Shiraz
Neda Sabzi Mahbobeh Foulad ChangThe purpose of this study was to investigate the effectiveness of communication skills training on perceived competence and happiness of sixth grade male elementary students. This research was a quasi-experimental in which pretest-posttest with control groups was used. MoreThe purpose of this study was to investigate the effectiveness of communication skills training on perceived competence and happiness of sixth grade male elementary students. This research was a quasi-experimental in which pretest-posttest with control groups was used. Statistical population consisted of all male students of the sixth grade of elementary schools in Shiraz in academic year 94-95. By using available sampling, 30 students who gained lower scores on Perceived Competence Scale (Harter, 1982) and Happiness Questionnaire (Hills & Argyle, 2002) were selected and randomly assigned to an experimental (15 students) and a control (15 students) group. The experimental group received communication skills training in 10 sessions (90 minutes each). Then, the posttest was administered for both groups. Covariance analysis indicated that there was a significant difference between experimental and control groups in perceived competence, its dimensions and happiness and the mean scores of the experimental group were higher than the control group (P≤0/01). Therefore, communication skills training is effective in increasing perceived competence and happiness of students. Manuscript profile -
Open Access Article
114 - Comparison of The Effects of Stress Management and Cognitive Emotion Regulation on Perceived Stress and Occupational Accidents of Employees of Isfahan Electricity Distribution Company
Ali Iravani ahmad ghazanfari Maryam ChoramiThe purpose of this study was to investigate the effectiveness and comparison of stress management and cognitive emotion regulation on perceived stress and accidents caused by employees in the field of operation of Isfahan Electricity Distribution Company in 1397. The r MoreThe purpose of this study was to investigate the effectiveness and comparison of stress management and cognitive emotion regulation on perceived stress and accidents caused by employees in the field of operation of Isfahan Electricity Distribution Company in 1397. The research, experimental, and statistical Society included all operating personnel. The sample was randomly assigned to 60 people and randomly assigned to 20 people in each of the experimental and control groups. The measurement tool was Cohen et al. (1983) Perceived Stress Questionnaire and a Labor-Invented Research Questionnaire (1397). Two training programs on stress management and cognitive emotion regulation were administered for 8 sessions for experimental groups and the control group was observed. Variables were measured 3 times (pre-test, post-test and follow-up) and the data were collected. The results with the help of statistical tests of mixed variance analysis and post-bin Ferroni comparison the main effect of the group was significant for the perceived negative stress variable (P≥0.01). The stress management training program had a significant effect on negative perceived stress (P<0.01). Educational programs did not have a significant effect on the variable of the accident caused by work. Research results can be a basis for teaching stress management and cognitive emotion regulation in organizations . Manuscript profile -
Open Access Article
115 - Relationship work-family conflict with organizational commitment: moderator role of perceived organizational justice
Narges Sadat Mortazavi hamidreza oreyziThe purpose of this study was to investigate relationship work-family conflict with organizational commitment considering moderator role of perceived organizational justice. The population was 623 employees of an industrial company that the pay for performance plan was MoreThe purpose of this study was to investigate relationship work-family conflict with organizational commitment considering moderator role of perceived organizational justice. The population was 623 employees of an industrial company that the pay for performance plan was implemented, that 138 subjects were selected through random sampling, in order to completing the following three research questionnaires included 5 items Work Family Conflict Scale (Siegel, Post, Brockner, Fishman & Garden, 2005), 4items Procedural Justice Scale(Bies,1987) and 15items Organizational Commitment (Mowday, Porter & Steers,1982). Data was analyzed using the hierarchical regression and moderate analysis. The findings indicated employees, who perceive high justice increased their commitment to the organization, when they have a low level of family work conflict. Manuscript profile -
Open Access Article
116 - The Relationship between Loneliness and Life Satisfaction in First High School Girl Students: The Mediating Role of Self-Esteem and Perceived Social Support
Mohammadbagher Kajbaf Faezeh Adibnia Mina VesalThe purpose of this study was to investigate the relationship between loneliness and life satisfaction mediating by self-esteem and perceived social support. The research design was a structural equation modeling relationship. This study was carried out with 153 student MoreThe purpose of this study was to investigate the relationship between loneliness and life satisfaction mediating by self-esteem and perceived social support. The research design was a structural equation modeling relationship. This study was carried out with 153 students selected through convenience sampling method from seventh to ninth grade female students (First High School) in Arak. To measure the variables, Loneliness Questionnaire (LQ), Multidimensional Scale of Perceived Social Support (MSPSS), Satisfaction with Life Scale (SWLS) and Rosenberg self-esteem scale were used. Structural equation modeling was used to investigate the research hypotheses. In order to verify the model's fit, CR, Cronbach's alpha and average variance extracted (AVE) were reported, that indicate the model's reliability. In the structural equation model, direct relationship between loneliness and life satisfaction was not confirmed; therefore self-esteem and social support play a full mediating role in relationship between loneliness and life satisfaction in the structural equation model (P<0.01) Manuscript profile -
Open Access Article
117 - Role of Nostaligia Proneness, Mental Pain and Temporal Experience of Plaeasure in Perceived Stress Reactivity in Studens Experiencing Romantic Breakup
Azadeh FarghadaniThe aim of this study was to investigate the predictive contribution of nostalgia proneness, mental pain and temporal experience of pleasure in perceived stress reactivity. The research method was correlational and the research included all students with romantic breaku MoreThe aim of this study was to investigate the predictive contribution of nostalgia proneness, mental pain and temporal experience of pleasure in perceived stress reactivity. The research method was correlational and the research included all students with romantic breakup at Saveh Islamic Azad University. From this community, 162 students with symptoms of love trauma were selected using purposive sampling method. They were asked to fill out the questionnaires of reactivity to perceived stress (Shulz, Jansen & Schlotz, 2006), nostalgia proneness (Havlena & Holak, 2006), mental pain (Orbach & Mikulincer (2003) and temporal experience of pleasure (Gard, 2006). Data analysis was performed using Pearson correlation and stepwise regression. Findings indicated a negative role of confusion and emotional turmoil (dimensions of mental pain) in increasing reactivity to perceived stress (p<0.01) and a positive role of nostalgia proneness in reducing reactivity to perceived stress (p<0.01). Therefore, it can be seen that regardless of the negative role of the feeling of emptiness in intensifying people's reactions to stress, it is the past positive experiences and feelings that can, as a psychological source and support, improve people's conditions in stressful situations. Manuscript profile -
Open Access Article
118 - The effectiveness of Schema Therapy on Perceived Stress and Negative Affect in Coronary Heart patients
salman zarei khadijeh fooladvandThe purpose of this study was to evaluate the effectiveness of schema therapy on negative affect and perceived stress in coronary heart patients. The research method was quasi-experimental with pre-test and post-test with control group. The statistical population of the MoreThe purpose of this study was to evaluate the effectiveness of schema therapy on negative affect and perceived stress in coronary heart patients. The research method was quasi-experimental with pre-test and post-test with control group. The statistical population of the study consisted of all coronary heart patients referring to Jamaran hospital in Tehran in 2018 which were selected by purposeful sampling method. 30 of them were selected and randomly assigned into two groups of experimental (15 subjects) and control (15 subjects). Data were collected using the Denollet Negative Affect Inventory (1998) and Cohen et al. Perceived Stress Scale (1983). After the pre-test, intervention (Schema Therapy) was given to the experimental group in 10 sessions with duration of 50 minutes. At the end of group Schema Therapy program, post-test was taken from both groups. Data were analyzed using multivariate covariance test. The findings showed that by controlling the effect of the pretest between the means of the posttest for the experimental and the control group, there was a significant difference between the variables of perceived stress (F=17/897) and negative affect (F=16/082) at P<0/01 level. Based on the results of the present study, the application of this method can be useful in planning therapeutic interventions in cardiovascular. Manuscript profile -
Open Access Article
119 - The Role of Perceived Teacher's Support and Motivational Orientation in Prediction of Metacognitive Awareness of Reading Strategies in Learning English
Zohreh Kazemi Ali Zarehmoghadam Hasan Emami -
Open Access Article
120 - Iranian EFL Learners at Loggerheads with Perceived Social Support
Ali Rahimi Rouhollah Askari Bigdeli -
Open Access Article
121 - A Model to Evaluate Factors Influencing Perceived Responsive Curriculum in Smart Schools
فرهاد شفیعپور مطلق محمدحسین یارمحمدیانThis study investigated factors influencing the development of perceived responsive curricula in smart schools. All smart school teachers in Tehran in the academic year 1390 1388 were considered as study population. In this descriptive correlation study, 360 teacher wer MoreThis study investigated factors influencing the development of perceived responsive curricula in smart schools. All smart school teachers in Tehran in the academic year 1390 1388 were considered as study population. In this descriptive correlation study, 360 teacher were selected through multistage clustering sampling. Three researcher- made questionnaires (factors influencing responsible perceived curricula, component of the perceived responsive curricula, motivating students in smart schools) were used. Content validity was obtained. Cronbach's alpha coefficient was 0/93, 0/89 and 0/87 respectively. Pearson correlation and structural equations model is used for data analysis. Findings indicate that among the seven studied variables attention to individual differences (0/307), attention to mastery learning (0/263), and attention to research-centeredness (0/219) had the highest total effect on the perceived responsive curriculum. Based on the findings of the study Chi-Square, GFI, AGFI, P-Value and RMSEA are 115/422, 0/963, 0/921, 0/000, and 0/055 respectively. Therefore studied model is acceptable Manuscript profile -
Open Access Article
122 - The Roles of Participation to Decision Making,Job Involvement, Job Alternatives and â¦. On Perceived Organizational Justice in Teachers of Special Schools in Esfahan
Mohsen Golparvar Marjan Nasry Mokhtar MalekpourAbstract This research administered with the aim of investigate the roles of participation to decision making, organization citizenship behavior, pay satisfaction, tend to stay, turnover, job alternatives, trust to organization, job involvement and work involvemen MoreAbstract This research administered with the aim of investigate the roles of participation to decision making, organization citizenship behavior, pay satisfaction, tend to stay, turnover, job alternatives, trust to organization, job involvement and work involvement on perceived organizational justice (in distributive, procedural and relational dimensions) among teachers of special schools in Esfahan city. On the basis of this aim, from total of teachers, who work in special schools in Esfahan city, persons 231(include 52 males and 179 females) selected with using cluster random sampling. Questionnaire which used in research were the three questionnaires for organizational justice assessment and the nine questionnaires for nine predictive variables assessments. Data analyzed with the use of stepwise regression analysis. results showed that, for distributive justice, pay satisfaction, turnover, Participation to decision making, work involvement and tend to stay respectively, for procedural justice, participation to decision making, trust to organization, job involvement and pay satisfaction respectively, and finally for relational justice, Participation to decision making, turnover and trust to organization respectively have significant (P < 0.01 or P < 0.05 ) predictive power. Manuscript profile -
Open Access Article
123 - Presenting a model for determining the relationship between the responded educational planning and perceived evaluation of class on the basis of Mediation of Academic involvement
farhad shafiepour Motlagh Mehdi RastiThe purpose of the recent research was to determine the relationship between Responded educational planning and perceived evaluation of class on the basis of mediation of academic involvement. The method of the recent research was descriptive and its kind was correlatio MoreThe purpose of the recent research was to determine the relationship between Responded educational planning and perceived evaluation of class on the basis of mediation of academic involvement. The method of the recent research was descriptive and its kind was correlational. The statistical population included of all of the students of smart secondary schools in Isfahan in 2011-2012 (11368 people). The method of sampling was multi- random cluster (372) that finally 372 students were selected on the basis of Cochran sampling formula. To collect data, desk research method and field survey were used. The research tools were three research- made questionnaires: 1. the research made questionnaire of the responded educational planning (cognitive, emotional, psycho-motor) (2011), (α= 0.86), 2. The research questionnaire of academic involvement, (2011), (p= 0.89), and 3. The research -made questionnaire of perceived evaluation of class, (2011, ( p= 0.89). They are classified on the basis of Likert degree 5. To provide the questionnaire validity in regard to the content, the experts’ opinions were used. To analyze data, the SPSS software, Version 18, and Lisrel software, the correlational tests, multi-step by step Regression, and structural equation modeling were used. Generally results of the research revealed that there was a meaningful relationship between responded curriculum planning (cognitive, emotional, psycho-motor) and perceived evaluation (skill- center, and performance- center). Also the results of the research showed that the indirect effect of the responded curriculum planning was (0/018) in cognitive dimension, (0/023) in the emotional dimension, (0/027) in the psycho- motor dimension. Also results showed the study model has good fitness. Manuscript profile -
Open Access Article
124 - Presenting a model in order to evaluate the effactive factors on expanding the teaching of perceived agility (The Case of High School Students of Isfahan City)
samane bolboli farhad shafiepoor motlaghThe purpose of the present a model in order to evaluate the effective factors on expanding the teaching of perceived agility. The population studied in the present research includes Esfahan high school students in academic year 1392-93. A multi- stage clustered random s MoreThe purpose of the present a model in order to evaluate the effective factors on expanding the teaching of perceived agility. The population studied in the present research includes Esfahan high school students in academic year 1392-93. A multi- stage clustered random sampling method was used to select the sample and 382 students were chosen.The present study instruments include three questionnaires namely: 1. The researcher made questionnaire about the factors on expanding the teaching of perceived agility. 2. Psychological rehabilitation researcher-made questionnair3. The researcher made questionnaire on expanding the teaching of perceived agility. For data analysis including person correlation method and step-by-step multi correlation and rout analysis model. Generally, the research findings indicate that there is a significant relationship between using flexibility, time management skills, using creative skills in students and developing perceived agility. The findings also indicate that cognitive rehabilitation, the relationship between time management skills, flexibility in teaching and using creativity skills in teaching, meditate students with developing of teaching perceived agility. Also the results indicate that the studied mode lain this research has a relatively ideal fitting. Manuscript profile -
Open Access Article
125 - Investigate The Relationship Between product evaluation and Consumer Acceptance of the Intention to Repurchase in the E-commerce Environment (Case Study: Digikala)
maysam nemat homa Doroudi mehdi bazarganiIntroduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and MoreIntroduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and information technology can give rise to significant benefits such as increased profitability. E-commerce has transformed the economy and society and brought many benefits to organizations, customers, and society. Analyzing purchase intention followed by purchase behavior by the consumer can save money and increase productivity in an organization. Among the factors that significantly affect purchase intention are consumer evaluation of products (perceived value, perceived product quality, and competitive price) and trust (perceived risk, perceived usefulness online credibility, and website reputation). Considering that the expectations of customers are constantly increasing, organizations are required to go beyond satisfying the primary needs of consumers and focus their attention on creating satisfaction, long-term bilateral and profitable relationships. Online shoppers are likely to view price as an important cost component and compare prices between different options. With the intensification of competition in business and rapid technological changes, as well as the increase in the power and right of consumers to choose, the success will belong to those companies that are able to understand and identify the expectations and desired values of customers in a more appropriate way and respond to them in a favorable way. This research examines the factors affecting the increase in purchases in e-commerce.Method: The current research is applied in terms of purpose because the results of the current research can be used by e-commerce managers in Iran in order to improve their strategies. In this research, the statistical population is the users who buy from the Digikala website in Iran, which the researcher does not have an accurate statistic of the number of statistical samples available, so it is considered an unlimited population. A statistical sample will be used among users as an available (non-probability) sampling method.Findings: Perceived risk has a significant effect on online trust and purchase intention. Furthermore, online trust has a significant effect on perceived usefulness. Online trust and perceived usefulness have a significant effect on purchase intention. The credibility of the website has a significant effect on the quality of the products and on online trust and on perceived value. Perceived competitive price has a negative and significant effect on product quality. The perceived competitive price has a significant effect on the listed value. Manuscript profile -
Open Access Article
126 - The Effect of Service Recovery on Customers’ Secondary Satisfaction in Banking Industry by Considering the Roles of Emotions
Wala Mirani Kambiz Heydarzadeh Mohammad Bemani Moghadam -
Open Access Article
127 - Organizational Culture Types Model Affecting the Perceived Organizational Performance According to the Role of Organizational Learning (Case Study: Kohgiluyeh and Boyer-Ahmad Agricultural Jihad Organization).
Arash Rahimi firozabad Saeed. Razeghi Amir Kazemi -
Open Access Article
128 - A Model for Factors Affecting on Online Purchase Intention Raja Company Case Study
Soheila Sardar Donighi Ehsan Nour Mohammadi -
Open Access Article
129 - The Impact of Perceived Organizational Support Through the Mediating Role of Psychological Contract Violation on Work Outcomes
Hassan Alamdari Marzieh Heidari -
Open Access Article
130 - The Impact of Perceived Organizational Support through the Mediating Role of Psychological Contract Violation on Work Outcomes
Hassan Alamdari Marzieh Heidari -
Open Access Article
131 - Prediction Of Job Burnout Based On Organizational Respect And Perceived Social Support In Female Nurses
Fariba ZargarShirazi Hassan Ahadi Farah Naderi Noorali FarrokhiThe aim of present study was to investigate the predictive role of organizational respect and perceived social support in predicting job burnout dimensions of female nurses. The population included all of the nurses in Abadan and Khorramshahr cities hospitals (380 nurse MoreThe aim of present study was to investigate the predictive role of organizational respect and perceived social support in predicting job burnout dimensions of female nurses. The population included all of the nurses in Abadan and Khorramshahr cities hospitals (380 nurses). Because of limited size and prevention of subject' drop, the data derived from 230 questionnaires that be completed by the subjects. The study was a correlational- descriptive one. The instruments were the Organizational Respect Questionnaire (Rammarjan and Barsade,2006) , Perceived Social Support (Zimet, Dalem, Zimet and Farley, 1988) , and Maslach Burnout Inventory – MBI (Maslach,1993).The data analysis were performed by using Pearson correlation coefficient and multi- variate regression methods. The results showed significant negative relationship between organizational respect and perceived social support with job burnout (p<0/0001). The multi-variate regression analysis showed that organizational respect was a significant predictor of job burnout. It is suggested to prevent job burnout; organizational respect should be promoted in the cultural context of organizations. Manuscript profile -
Open Access Article
132 - Comparing the Rate of Marital Satisfaction and Perceived Social Support in Consanguine and Non- Consanguine Marriage Mothers of Exceptional and Normal Children
Mohammad Mohajerani Gholamali Afrooz Ali Akbar Arjmandnia Sogand GhasemzadehThe aim of this study was comparing the rate of marital satisfaction and perceived social support in consanguine and non- consanguine marriage mothers of exceptional and normal children. The present study was an ex-post facto type. The study population consisted of all MoreThe aim of this study was comparing the rate of marital satisfaction and perceived social support in consanguine and non- consanguine marriage mothers of exceptional and normal children. The present study was an ex-post facto type. The study population consisted of all the boys between 6 and 16 years of exceptional and ordinary children mothers in Tehran. The study participants were 251 couples (126 with consanguine and 125 with non- consanguine marriage women) that were selected through purposive sampling method. The study instruments included: Afrooz (2010) Marital Satisfaction Scale (short form), Zimet (1998) Perceived Social Support Scale. Results showed that there was a significant difference between women with and women without consanguineous marriage with respect to place of birth, age of marriage, spouse selection styles, marital satisfaction and perceived social support (p≤0.05). According to the results of this study, it seemed that women with consanguine marriages had a higher individual and social similarities than non- consanguine marriage women. Manuscript profile -
Open Access Article
133 - Identifying the Factors Affecting the Perceived Benefits of Social Commerce For Female Online Retail Customers
Monire Ghahreman Shahraki Soheila Zarinjoi Alvar Narges EbrahimiThe present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of fem MoreThe present study aimed to identify the factors affecting the perceived benefits of social commerce for female online retail customers. The study population was all scientific works related to the principles and dimensions of perceived benefits of social commerce of female online retail customers which included 50 retrieval domestic and foreign scientific articles from 2000 to 2021. 30 articles of the mentioned articles were selected as sample. The research was designed as descriptive analytic one. To collect data library method was utilized. By referring to the translated and authored books the necessary note taking on index cards was done and the articles which had the most content concordance and similarity; concerning the subject, key words and the model were reviewed. Finally, the findings showed that the most important factors affecting the perceived benefits were categorized in seven dimensions which included; motivation, willingness to contribute to social business information, social business participation behavior, dimensions of social business, variables and underlying factors of trust and sharing behavior, factors of social and individual interaction and finally gender. Manuscript profile -
Open Access Article
134 - The Relationship of Body Image, Quality of Life and Perceived Stress with Eating Disorder in Male and Female Students
Yousef Salehi Asl Farah NaderiThe Research was intended to examine the relationship of body image, quality of life and perceived stress with eating disorder in male and female students among the girl and boy students of fourth grade high school in Behbahan.200 students were selected randomly as test MoreThe Research was intended to examine the relationship of body image, quality of life and perceived stress with eating disorder in male and female students among the girl and boy students of fourth grade high school in Behbahan.200 students were selected randomly as test sample (100 boys and 100 girls). The research was a correlation type. Body Image Inventory (BICI), Quality of Life Questionnaire (WhOQOL) Perceived Stress Scale (PSS) and Ahwaz Eating Disorder Inventory (AEDI) were implemented as data source. To analyze the data Pearson correlation coefficient and multi variables regression analysis were applied as main statistical procedure. The results indicated that there was positive significant correlation between body image and eating disorder concerning anorexia and hyperorexia. The results also showed that there was negative significant relationship between quality of life and eating disorder. The perceived stress was associated positively and significantly with eating disorder as well. The regression analysis also demonstrated that body image and quality of life significantly well predicated the eating disorder in the students. Manuscript profile -
Open Access Article
135 - Effectiveness Of Mindfulness Based Stress Reduction Training On Mental Health And Perceived Stress In Mothers With ADHD Children
Sepideh Pourheydari Soodabeh Basaknejad Iran Davoodi Mohsen Doustkam Zahra Sadat Bagher-zadeh AnsariThe main propose of current research was studying the effectiveness of mindfulness based stress reduction training on mental health and perceived stress in mothers of ADHD children in Ahwaz. This study was semi-experimental with pretest-post test and control group MoreThe main propose of current research was studying the effectiveness of mindfulness based stress reduction training on mental health and perceived stress in mothers of ADHD children in Ahwaz. This study was semi-experimental with pretest-post test and control group. The sample included 32 mothers having a child with ADHD and were divided to experimental and control group randomly. Each group members fulfilled Mental Health Questionnaire (Goldberg & Hiller, 1992) and Perceived Stress Scale (Cohen, 1983) before intervention. Then, the experimental group participated in 8 mindfulness based stress reduction sessions during 2 months. After terminating intervention, both groups had the post test. Based on results from ANCOVA (P> 0/001), two groups were significantly different; mentioning that mindfulness based stress reduction training resulted the increasing of mental health and decreasing the perceived stress in mothers with ADHD children. Manuscript profile -
Open Access Article
136 - Causal Model of the Relationship Between Cognitive Regulation of Emotion and Perceived Stress and the Mediating Role of Family Resilience of Tohid Hospital Nurses
moluk nosratiThe aim of the current research was to investigate the causal model of the relationship between the cognitive regulation of emotion and perceived stress and the mediating role of family resilience of the nurses at Towheed Hospital. In terms of purpose, the present study MoreThe aim of the current research was to investigate the causal model of the relationship between the cognitive regulation of emotion and perceived stress and the mediating role of family resilience of the nurses at Towheed Hospital. In terms of purpose, the present study was applied, and in terms of methodology, it was a correlation of the structural equation model. The statistical population of this research includes 210 nurses at Towheed Hospital, of which 144 were selected as a sample using available sampling method. To collect data, three standard questionnaires of Family Resilience Assessment Scale by Sixbey (2005), Emotion Regulation Questionnaire by Berking and Znoj (2008b), and Perceived Stress Questionnaire by Fliege et al. (2005) were used. In order to analyze the data, the structural equation model approach was used using two software PLS and SPSS. The results indicated that cognitive regulation has a negative and significant effect on perceived stress (a=0.001); Cognitive regulation has a positive and significant effect on family resilience (a=0.001); Family resilience had a negative and significant effect on perceived stress (a=0.001) and the mediating effect of family resilience on perceived stress was confirmed (a=0.001). According to the results of the research, emotional regulation skills and family resilience can be used to reduce the perceived stress of nurses.IntroductionStress and psychological pressure can affect the capacity, professional relationships and overall performance of occupation. In the way that stress at work can be harmful to nurses' psychological well-being, while resilience can act as a protective factor against personal attack or threat at work (Bogaerts et al, 2021). According to research (Labrague, 2021), the increase in stress related to the epidemic is associated with a decrease in psychological well-being.There is growing research interest in investigating why some nurses are able to do this well; But others cannot when they all face similar problems and challenges during their program. Various studies have confirmed the vital role of resilience in protecting a person's mental health against the adverse consequences of any stressful and traumatic situation (Li and Hasson, 2020; Sanderson and Brewer, 2017). Meanwhile, the ability to regulate emotion can be understood as the ability to effectively deal with negative emotions with the help of emotion regulation skills. Emotion regulation skills, emotion acceptance skills, and emotion resilience skills have been identified as important subsets of overall emotion regulation ability (Berking & Znoj, 2008). On the other hand, in situations of extreme stress or even experiencing a crisis (such as becoming a victim of a disaster), the family must have resilience (MacPhee, Lunkenheimer, & Riggs, 2015), the ability to survive and in the event of a disaster return to the initial state (Walsh, 2002). As a result, the problem of the present research was to test the mediating relationship of family resilience in the relationship between emotional skills and perceived stress of nurses.MethodologyIn terms of purpose, the present research is applied, and in terms of methodology, it is a structural equation model. The statistical population of this research includes 210 nurses of Tawheed Hospital, of which 144 were selected as a sample using available sampling. In order to collect data, three standard questionnaires of Sikbi family resilience (2005), emotion regulation questionnaire-27 (Berking et al, 2008b) and perceived stress questionnaire (Fliege et al, 2005) were used. To analyze the data, Pearson's correlation coefficient and structural equation model were used using SPSS and PLS software.ResultsThe results obtained from the structural equation model showed that cognitive regulation has a positive and direct effect on family resilience (T=7.347, β=0.445, P˂0.05) and cognitive regulation has a negative and significant effect on perceived stress (770 T=3.0, β=-0.247, P˂0.05) and family resilience had a negative and significant effect on perceived stress (T=6.456, β=-0.492, P˂0.05). Also, cognitive regulation towards perceived stress with the mediating role of family resilience (T=4.807, β=0.219, P˂0.05) have a negative and significant effect.The study of the effect coefficient of cognitive regulation on perceived stress showed that this path coefficient was estimated at -0.24. That is, cognitive regulation has a negative and significant effect on perceived stress. Investigating the effect coefficient of cognitive regulation on family resilience showed that this path coefficient was estimated at 0.44. That is, cognitive regulation has a positive and significant effect on family resilience. Investigating the effect coefficient of cognitive regulation on perceived stress showed that this path coefficient was estimated at -0.49. That is, family resilience has a negative and significant effect on perceived stress. The mediating effect of family resilience in relation to cognitive regulation on perceived stress was confirmed. In the special way and included in this hypothesis, the amount of indirect effect of cognitive regulation on perceived stress is estimated as -22.discussionThe purpose of this research was to better understand the factors affecting perceived stress, including the model of cognitive regulation of emotion and family resilience of Tawheed Hospital nurses. Based on the obtained results, cognitive regulation has a negative and significant effect on perceived stress. Also, cognitive regulation has a positive and significant effect on family resilience.In explaining these results, it can be said that nurses who have cognitive emotion regulation skills have capabilities and skills that make them resistant to work problems and negative effects of the work environment, including stress. These people, having appropriate communication and emotional skills, try to have a positive reaction to the psychological pressures of the work environment, including stress, by expanding their social relationships and circle of friends. It can also be said that resilient people feel less stress due to positive motivation and acceptance of difficulty in the work environment. Resilience is actually a skill in which a person adapts positively to adversity, and this issue itself leads to mental well-being and increased work performance; As a result, it is reasonable to accept that resilience will lead to the reduction of psychological pressures, including stress. One of the limitations of this research was the use of questionnaires and quantitative data and the lack of measurement of qualitative variables affecting nurses' perceived stress. Based on the obtained results, it is suggested that the managers and officials of the Ministry of Health, Treatment and Medical Sciences prioritize the implementation of cognitive regulation interventions of emotion and resilience in the work environment in hospital departments in order to reduce the stress of nurses.ConclusionThe results of this research show the importance of family resilience in relation to the cognitive regulation of nurses' emotions and stress. In fact, resilient people can act as a protector against stress and mental pressure in hospital environments. As a result, resilience is a factor that can help reduce nurses' stress through cognitive regulation of emotions.AcknowledgementsWe would like to thank all the nurses of Tawheed Hospital who helped us in conducting this research.FundingNo financial aid was received from any institution or organization in conducting this research.Ethics approval and consent to participateIn conducting this research, informed consent of nurses and research ethics have been observed.Conflict interestsThe author declares that this work has not been published elsewhere and has not been submitted to another publication at the same time.ReferencesBerking, M., & Znoj, H. (2008). Entwicklung und Validierung eines Fragebogens zur standardisierten Selbsteinschätzung emotionaler Kompetenzen (SEK-27) [Development and validation of a selfreport measure for the assessment of emotional regulation skills (SEK-27)]. Zeitschrift für Psychiatrie, Psychologie und Psychotherapie, 56(2), 141–153.Bogaerts, S, van Woerkom, M, Erbaş, Y, De Caluwé, E, Garofalo, C, Frowijn, I, Jeandarme, I, Masthoff, E, & Janković, M. (2021). Associations Between Resilience, Psychological Well-Being, Work-Related Stress and Covid-19 Fear in Forensic Healthcare Workers Using a Network Analysis. Front Psychiatry, 11;12:678895.Fliege, H., Rose, M., Arck, P., Walter, O., Kocalevent, R.-D., Weber, C., & Klapp, B. (2005). The Perceived Stress Questionnaire (PSQ) Reconsidered: Validation and reference values from different clinical and healthy adult samples. Psychosomatic Medicine, 67, 78–88.Labrague, L. J. (2021). Resilience as a mediator in the relationship between stress-associated with the Covid-19 pandemic, life satisfaction, and psychological well-being in student nurses: A cross-sectional study. Nurse Education in Practice, 56, 103182. Li, Z.S., & Hasson, F., (2020). Resilience, stress and psychological well-being in nursing students: a systematic review. Nurse Educ, 90, 1–13.MacPhee, D., Lunkenheimer, E., & Riggs, N. (2015). Resilience as regulation of developmental and family processes. Fam Relat, 64(1), 153–175.Sanderson, B., & Brewer, M., (2017). What do we know about student resilience in health professional education? A scoping review of the literature. Nurse Educ, Today 58, 65–71.Walsh, F. (2002). A family resilience framework: innovative practice applications. Family Relations, 51(20), 130-138. Manuscript profile -
Open Access Article
137 - The relationship between Perceived Social Support and Perceived Organizational Support with Sports Participation in Female Students
omid safari asma sadatroshan afshin rostamiIntroduction: The purpose of this research was to determine the relationship between perceived social support and perceived organizational support with sports participation in high school female students of Mamasani city. Research methodology: The statistical populatio MoreIntroduction: The purpose of this research was to determine the relationship between perceived social support and perceived organizational support with sports participation in high school female students of Mamasani city. Research methodology: The statistical population of the research is all female high school students in Mamasani city which according to the statistics obtained from the recruitment offices, are equal to 3491 people. The statistical sample was 351 people using Morgan's table and random cluster sampling method. The nature of this research is descriptive survey research, and data collection was based on library and field studies, and data collection tools included Nahapiet and Ghoshal's standard social capital (1998), Eisenberger et al.'s perceived organizational support (1990) and Parsamehr et al.'s sports participation (2013) questionnaires. Data analysis was done via SPSS statistical software. Findings: The results of the research indicate that there is a significant relationship between the perceived social support and the perceived organizational support with the sports participation of female high school students in Mamasani city(P ≤ 0.01). Conclusion: As a result, it is appropriate to pay more attention to the variables of perceived social support and perceived organizational support in this organization in order to improve the sports participation. Manuscript profile -
Open Access Article
138 - A Comparison of the Effectiveness of Mindful Acceptance of Self Therapy and Positive Psychotherapy on Perceived Stress of Female Students with Depression
Mohsen Golparvar Azar Kazemi Hamid AtashpourThis study was conducted with the aim of comparing the effectiveness of mindful acceptance of self-therapy and positive psychotherapy on perceived stress of female students with depression. The study was semi-experimental and research design was three groups with three MoreThis study was conducted with the aim of comparing the effectiveness of mindful acceptance of self-therapy and positive psychotherapy on perceived stress of female students with depression. The study was semi-experimental and research design was three groups with three stages of pre-test, post-test and follow-up. The statistical population of the study was depressed female students in Isfahan city in the fall of 2019. From the mentioned statistical population, 54 female students were selected purposefully based on the inclusion criteria, and then 18 people were randomly assigned in two experimental-groups and one control group. Cohen et al.’s perceived stress scale (1983) was used to measure dependent variable in pre-test, post-test and follow-up. The experimental groups received mindful acceptance of self-therapy and positive psychotherapy during ten 90-minute sessions. The data was analyzed through repeated measure variance analysis and Bonferroni post hoc test. The results showed that there was a significant difference in perceived stress between mindful acceptance of self-therapy and positive psychotherapy with the control group in post-test and follow-up (p<0.01). There was no significant difference between the two treatments in perceived stress (p>0.05). Given that both mindful acceptance of self-therapy and positive psychotherapy are effective treatments for reducing perceived stress in female students, these two therapies can reduce the symptoms associated with depression that result from perceived stress. Manuscript profile -
Open Access Article
139 - Providing a pattern of perceived organizational and social support and quality of work life with the moderating role of psychological empowerment
omid safari hadis ghasmyanaslIntroduction: The purpose of this study was to provide a pattern of perceived organizational and social support and quality of work life with the moderating role of psychological empowerment of physical education teachers in Mamasani and Rostam counties. The nature of t MoreIntroduction: The purpose of this study was to provide a pattern of perceived organizational and social support and quality of work life with the moderating role of psychological empowerment of physical education teachers in Mamasani and Rostam counties. The nature of this descriptive research is of survey type and in terms of relationships between variables, it is of correlation type. research methodology: The statistical population of this study included all 94 physical education teachers in Mamasani and Rostam counties. Among these, 83 people collaborated with the researcher through total population sampling method. Data were collected from one demographic questionnaire and four standard questionnaires of perceived organizational support (Eisenberger et al., 1990), perceived social support (Zimt et al., 1988), quality of work life (Carrie Walton, 1975) and psychological empowerment. (Spritzer, 1995). In order to describe the data, descriptive statistical methods were used and for inferential analysis of the data, the statistical methods of Kolmogorov-Smirnov test, Pearson correlation coefficient, regression and structural equations were used in SPSS software. Findings: Findings of this study indicated that there is a positive and significant relationship between perceived organizational support and perceived social support with quality of work life through psychological empowerment of subjects. The model presented in the research has a good fit (P ≤ 0.01). Conclusion: As a result, more attention should be paid to the variables of social support, organizational support and psychological empowerment of employees in order to improve the quality of work life within the organization. Manuscript profile -
Open Access Article
140 - The association of perceived social support and emotional self-regulation with relapse of drug usage in women
katayoon elahi mohammad reza saffarian toosiThis research aimed to investigate the association of perceived social support and emotional self-regulation with relapse of drug usage in women. This study was a cross-sectional from type of correlation. The statistical population of research included all woman narcoti MoreThis research aimed to investigate the association of perceived social support and emotional self-regulation with relapse of drug usage in women. This study was a cross-sectional from type of correlation. The statistical population of research included all woman narcotics anonymous who had undergone detoxification of Mashhad city in 2017 year. From them 103 person were selected by available sampling method and all of them completed the questionnaires of perceived social support (Zimet and et al, 1988), emotional self-regulation (Garnefski and et al, 2001) and temptation of post-detoxification craving (Fadardi and et al, 2008). Data was analyzed with Pearson correlation and multivariate regression with stepwise model methods. The findings of correlation showed perceived social support, positive emotional regulation strategies and negative emotional regulation strategies had a negative and significant relationship with relapse of drug usage in women. Also the finding of regression showed the variables of positive emotional regulation strategies and perceived social support can predict 12/1 percent of variance of relapse of drug usage in women (P<0/05). According to the results, it is suggested counselors and psychologists of addiction treatment centers to prevent of relapse of drug usage in women improve the perceived social support and emotional self-regulation of them. Manuscript profile -
Open Access Article
141 - Predicting general health of adolescents based on perceived social support and social maturity
Samineh BahadorijahromiThis research aimed to investigate the predicting general health of adolescents based on perceived social support and social maturity. This study was a cross-sectional from type of correlation. The population of research included all adolescents’ students in high MoreThis research aimed to investigate the predicting general health of adolescents based on perceived social support and social maturity. This study was a cross-sectional from type of correlation. The population of research included all adolescents’ students in high school second period of Varamin city in 2016-17 academic years. From them 350 person were selected by multistep cluster sampling method and all of them completed the questionnaires of general health (Goldberg and Hillier, 1979), perceived social support (Zimet and et al, 1988) and social maturity (Raol, 1973). Data was analyzed with Pearson correlation and multivariate regression with enter model methods. The findings showed perceived social support and social maturity had a positive and significant relationship with general health of adolescents. Also perceived social support and social maturity could predict 45/1 percent of variance of general health of adolescents that in this predicting the share of social maturity was higher than perceived social support (P<0/01). Regarded to results to improve the general health of adolescents increase the rate of perceived social support and social maturity of them. Also counselors, officials and planners must consider the symptoms of mentioned variables and design and implementation appropriate programs to improve the general health of adolescents. Manuscript profile -
Open Access Article
142 - Bullying in high school male students: The role of perception of interaction, support and social acceptance
Hamid Reza samadifard Mohammad NarimaniThe present study was conducted to investigate the relationship between perception of social interaction, perceived social support and social acceptance with bullying among male students. Study method was descriptive and correlational. The study population included all MoreThe present study was conducted to investigate the relationship between perception of social interaction, perceived social support and social acceptance with bullying among male students. Study method was descriptive and correlational. The study population included all high school male students in Ardabil city during 2015-16, which 128 of them were selected using multistage cluster sampling method. For data collection, the Glass's perception of social interaction scale (1994), Zimet's perceived social support scale (1988), Crowne & Marlowe social acceptance scale (1996) and bullying scale (2001) was used. Data were analyzed using Pearson correlation coefficient and multiple regression. Results showed that is a significant relationship between perception of social interaction, perceived social support and social acceptance with bullying among students. The results of multiple regression showed that perception of interaction, support and social acceptance predict 0.47 of the bullying variance in student (p<0.05). Thus, we can conclude that perception of interaction, support and social acceptance the variables associated with students bullying and the ability to predict it. Manuscript profile -
Open Access Article
143 - Predicting the marital burnout based on perceived social support and use of virtual network in married women
Shadi ZolfaghariThe aim of this research was predicting the marital burnout based on perceived social support and use of virtual network in married women. Present study was cross-sectional from correlation type. The research population was married women referring to Tehran neighborhood MoreThe aim of this research was predicting the marital burnout based on perceived social support and use of virtual network in married women. Present study was cross-sectional from correlation type. The research population was married women referring to Tehran neighborhood in spring and summer sessions of 2019 year. The research sample was 180 people who were selected by multistage cluster random sampling method. Data collected by the questionnaires of marital burnout (Pines, 1996), perceived social support (Zimet & et al, 1988) and use of virtual network (Young, 1998) and analyzed by Pearson correlation coefficient and multiple Regression methods in SPSS-18. The findings showed that the support of family, friends and others has a significant negative relationship with marital burnout of married women and the use of virtual network has a significant positive relationship with their marital burnout. Also, the variables of support of family, friends and others and use of virtual network significantly could predict 46% of variance of marital burnout of married women (P<0/05). Regarded to the results it is suggested that with necessary training to reduce the marital burnout of married women increase their social support and decrease their use of virtual network. Manuscript profile -
Open Access Article
144 - Mediating Role of Psychological Capital between Authentic Leadership, Job Satisfaction, Job Insecurity and Intention to job leave
Ali Mehdad Nasim Samimithis study aims to investigate the mediating role of psychological capital between authentic leadership, job satisfaction, job insecurity and intention to job leave among employees of polysteel company in Tehran. Research method was correlational and the statistical pop Morethis study aims to investigate the mediating role of psychological capital between authentic leadership, job satisfaction, job insecurity and intention to job leave among employees of polysteel company in Tehran. Research method was correlational and the statistical population included all employees of mentioned organization out of them 159 subjects were selected via convenience sampling method. A set of questionnaire consisted of authentic leadership (Walumbwa et al., 2008), psychological capital (Nguyen et al., 2012), job satisfaction (Smith et al., 1969), job insecurity (Francis and Barling., 2005) and intention to job leave (Wiener & Vardi, 1980), were used in current study. Data were analyzed with use of structural equation modeling (SEM). The findings showed that there were significant indirect effect of authentic leadership on job satisfaction, perceived insecurity, and the intention to job leave through effect on psychological capital. According to the findings of this study, it can be concluded that authentic leadership directly encourages psychological capital and indirectly, through the impact on the psychological capital, increases job satisfaction and decreases job insecurity and intention to leave the job. Manuscript profile -
Open Access Article
145 - The relationship between perceived stress, hardiness and happiness with social adjustment on female students of Payamnoor University
marzieh talebzadehshoshtariThe purpose of this study was to investigate the relationship between perceived stress, hardiness and happiness with social adjustment in female students of Payam Noor University of Baghmalek city. In this research, the statistical population all of female students of P MoreThe purpose of this study was to investigate the relationship between perceived stress, hardiness and happiness with social adjustment in female students of Payam Noor University of Baghmalek city. In this research, the statistical population all of female students of Payam-e-Noor University of Baghmaolek in the 1396 who about 1400 people. The sample of this study, which consisted of 300 students, was selected on the basis of simple random sampling method. The instrument was used Perceptual Stress Questionnaire of Safar zadeh (2000), hardiness of Ahvaz (1377), Happiness of Argyle (1989), and Social Adjustment Questionnaire Bell (1989). The present study was a correlation. The results showed that there is a negative and significant relationship between perceived stress and the level of social adjustment in students. There is a significant positive correlation between hardiness and social adjustment in students. There is a significant positive correlation between happiness and social adjustment in students. Happiness variable with beta coefficient of 0/21, hardiness variable with beta coefficient of 0/25 can be positive and significant and the perceived stress with beta coefficient of 0/21 can negatively and significantly affect social adjustment in students to predict. Manuscript profile -
Open Access Article
146 - The prediction model of psychological well-being based on resilience and cognitive emotional regulation with mediate role of perceived stress
Farzaneh Hasanzadeh Namin Javid Peymani Tahereh Ranjbaripour Khadijeh Abolmaali AlhoseiniThis research aimed to investigate the prediction model of psychological well-being based on resilience and cognitive emotional regulation with mediate role of perceived stress. The study design was cross-sectional from type of correlation. The statistical population wa MoreThis research aimed to investigate the prediction model of psychological well-being based on resilience and cognitive emotional regulation with mediate role of perceived stress. The study design was cross-sectional from type of correlation. The statistical population was undergraduate girl students at the universities of Tehran in 2017-18 academic years which 382 people were selected as a sample by randomly multistage sampling method. The research instruments was the questionnaires of psychological well-being (Ryff, 1989), resilience (Connor & Davidson, 2003), cognitive emotional regulation (Garnefski & et al, 2001) and perceived stress (Cohen & et al, 1983). The data was analyzed by structural equation modeling method. The findings showed that the variables of resilience and positive and negative cognitive emotional regulation strategies had a direct and indirect (with mediate perceived stress) effect on psychological well-being of girl students. The variable of perceived stress was the proper mediator between resilience and cognitive emotional regulation with psychological well-being of girl students and the model fitted well (P Manuscript profile -
Open Access Article
147 - Comparison of attachment styles, cognitive emotion regulation and perceived social support in people who approached a fortune teller and those who did not
elham Ghanbari Banafsheh OmidvarThis study aimed to compare attachment styles and perceived social support in people who approached a fortune teller and those who did not. The research was causal-comparative study and the research population consisted of people referred to forger in year 1398 in Shira MoreThis study aimed to compare attachment styles and perceived social support in people who approached a fortune teller and those who did not. The research was causal-comparative study and the research population consisted of people referred to forger in year 1398 in Shiraz. The sample was 50 people who approached a fortune teller and 50 who didn’t that they were selected by using available sampling method. Research instruments included Adult Attachment Inventory (AAI) and Perceived Social Support (MSPSS). The validity and reliability for tow scales are satisfactory. To analyze data were used the analysis of variance method with SPSS-21 software. The results indicated that the difference between attachment styles and social support was significant between the groups. The difference between avoidant attachment, ambivalent attachment between the groups was significant. Other results showed that there was a significant difference between the scores of family social support and social support of other groups. Manuscript profile -
Open Access Article
148 - Effectiveness of Acceptance and Commitment Therapy on Perceived Stress, Body Image and Quality of Life in women with breast cancer
Sara Mohammadizadeh javad khalatbari Hasan ahadi hamid reza hatamiBackground and Aim: Cancer affects many different aspects of' patients' lives and even their caregivers and those around them because this disease changes people's quality of life and forces them to live with a double burden. The objective of this study was to evaluate MoreBackground and Aim: Cancer affects many different aspects of' patients' lives and even their caregivers and those around them because this disease changes people's quality of life and forces them to live with a double burden. The objective of this study was to evaluate the effectiveness of of acceptance and commitment Therapy on perceived stress, body image and quality of life in women with breast cancer.Method: The method of this research is semi experimental that was carried out by using a pre-test-post-test design with the control group. 30 women with cancer in Shohada-e-Tajrish Hospital were selected using convenience sampling and randomly assigned in two groups to the experimental and control group. The groups were tested before and after training with Fisher's body image questionnaire, Cohen's perceived stress scale and the World Health Organization quality of life (short form). Data analysis was performed using statistical method of analysis of covariance.Findings: The findings showed that acceptance and commitment therapy was effective on body image, quality of life and perceived stress.Conclusion: The results of this study show that acceptance and commitment therapy can be used as an independent intervention along with other therapies to reduce perceived stress, improve quality of life and body image of women with cancer.Keywords: Commitment and Acceptance Therapy, Quality of Life, Perceived Stress, Body Image, Cancer. Manuscript profile -
Open Access Article
149 - Developing a structural model of Self-Handicapping based on time perspective, intelligence beliefs and perceived parenting style by mediating
Fatemeh Maghsoudlonejad Majid Saffarinia ali shirafkankopkanThe aim of this study was to present a structural model of self-handicapping based on time perspective, intelligence beliefs and perceived parenting style mediated by academic self-efficacy in students. The research method was descriptive and structural equation modelin MoreThe aim of this study was to present a structural model of self-handicapping based on time perspective, intelligence beliefs and perceived parenting style mediated by academic self-efficacy in students. The research method was descriptive and structural equation modeling. The statistical population of the present study was all high school students in Tehran in the academic year 2020. The sample size was 400 students who were selected by cluster sampling (4 schools). The research instruments included the On and Framan (1998) Academic Self-Efficacy Questionnaire, the Jones & Rodwalt Self-Handicapping Scale (1982), the Zimbardo Time Perspective Questionnaire (1999), the Grolenick Perceived Parenting Questionnaire (1997), and the Abdolfattah & Yates (2006) Intelligence Beliefs Scale. The collected data were analyzed by structural equation modeling. The results of data analysis showed that the prediction model of self-handicapping based on time perspective, intelligence beliefs and perceived parenting style mediated by academic self-efficacy based on experimental data has a good fit. The direct and indirect effects of time perspective and intelligence beliefs on students' self-handicapping were also confirmed (p <0.05). Perceived parenting style and academic self-efficacy directly affect self- handicapping (p <0.05). The present study showed that academic self-efficacy has a mediating role in explaining and predicting students' self-disability. This variable is influenced by time perspective, IQ beliefs and perceived parenting style and on the other hand can have a significant effect on students' self-disability. Each research work has its own limitations, and this research is no exception to this rule. Among the limitations of this study include: Structural relationships of variables were tested by modeling structural equations which is a non-experimental method. Manuscript profile -
Open Access Article
150 - Comparison the Parents' couple's Satisfaction and Children' Personality Traits and Perceived Social Support in Winners of Kharazmi International Festival, Scientific Olympiads and Normal
Monir Shams Gholamali Afrooz Aliakbar ArjmandniaThe aim of this study was comparison the parents' couple's satisfaction and children' personality traits and perceived social support in winners of Kharazmi international festival, scientific olympiads and normal. The research desighn was Causal-comparative. The researc MoreThe aim of this study was comparison the parents' couple's satisfaction and children' personality traits and perceived social support in winners of Kharazmi international festival, scientific olympiads and normal. The research desighn was Causal-comparative. The research community were the winner students of Kharazmi international festival, scientific olympiads and normal of Tehran city and their parents in 2018-2020 years. The research sample were 150 people (50 people in each group) who were selected by available sampling method. The research instruments were the couple's satisfaction scale, personality traits inventory and perceived social support scale. Data were analyzed with using methods of one way analysis of variance and Tukey post hoc test in SPSS-23 software. Findings showed that parents of students were significantly different in terms of couple's satisfaction and all its dimensions including desire thinking, marital satisfaction, personal behaviors, communication and social behaviors, problem solving, finances, religious feelings and behaviors, parenting method, leisure time and emotional interaction (p < 0.05). In the other words, the level of parents' couple's satisfaction of the parents of normal students and all its dimensions was less than the other two groups, but there was no significant difference between the parents of students of the two groups of winner of Kharazmi international festival and scientific olympiads. Also, students were significantly different in terms of psychotic personality traits of neuroticism, extroversion, openness and conscientiousness and perceived social support (p < 0.05), but there were not significantly different in terms of personality traits of agreeableness (P>0.05). In the other words, the level of normal students' neuroticism was higher than the other two groups and their average extraversion, openness and conscientiousness and perceived social support were lower than the other two groups, but there was no significant difference between the students of the two groups of winner of Kharazmi international festival and scientific olympiads. According to the results, it seems necessary to try to improve the science and skills of normal students. Manuscript profile -
Open Access Article
151 - The causal relationship between psychological hardiness and perceived social support with psychological well-being in students with a history of coronavirus and no history of the disease: The mediating role of fear and anxiety of corona disease
Aida Moarrefzadeh Mehdi AghapourThe aim of this study was to investigate the causal relationship between psychological hardiness and perceived social support with psychological well-being and the mediating role of fear and anxiety of corona disease in students with a history of coronavirus and student MoreThe aim of this study was to investigate the causal relationship between psychological hardiness and perceived social support with psychological well-being and the mediating role of fear and anxiety of corona disease in students with a history of coronavirus and students without a history of the disease. The research design was descriptive-correlational through structural equation modeling (SEM). The statistical population of the study included all students of Ahvaz Jundishapur University of Medical Sciences in 2020-2021. From this population, 250 students were selected by convenience sampling method. The instruments used in this study included the Kiamarsi et al.’ Psychological Hardness Scale (1998), Zimet et al.’ Perceived Social Support Scale (1990), Weisi et al.’ Fear of Disease Coronaviruses Scale (2020), Alipour et al.’ Corona Disease Anxiety Scale (2020), and Ryff and Keyes’ Psychological Well-Being Scale (1995). The goodness of fit of the proposed model was examined through structural equation modeling (SEM), using Amos-24 software packages. Indirect effects were also investigated using the bootstrap method. Also, comparison between students with a history of coronavirus and students without was performed by multi-group modeling structural equations in AMOS-24 software. The results showed that psychological hardiness, perceived social support, fear of corona disease, and anxiety of corona disease have a direct effect on psychological well-being (p<0.05). Also, the findings showed that anxiety of corona disease mediated the relationship between psychological hardiness and psychological well-being (p<0.05). Finally, the results showed that the path of anxiety of corona disease to psychological well-being is stronger in students with a history of coronavirus than students without a history of coronavirus (p<0.05). In general, according to the findings of this study, anxiety and fear of diseases such as coronavirus are factors affecting psychological well-being, but positive traits such as psychological toughness and perceived social support are also important factors affecting people's mental health and well-being. Manuscript profile -
Open Access Article
152 - Relationship between perceived organizational justice and organizational citizenship behaviors: mediating role of organizational loyalty
Ali Mahdad عاطفه خوشنامیThe purpose of present research was to study the relationship between perceived organizational justice’s components (distributive, procedural and interactional justice) and organizational citizenship behaviors with consisering mediating role of organizationa MoreThe purpose of present research was to study the relationship between perceived organizational justice’s components (distributive, procedural and interactional justice) and organizational citizenship behaviors with consisering mediating role of organizational loyalty. The research method was correlational and statistical population consisted of all employees of a big governmental organization in Tehran that among them 197 employees were selected via convenience sampling method. In this research a set of questionnaire consisting of employee organizational loyalty (Kumar and Shekhar, 2012), organizational citizenship behaviors (Lee and Allen, 2002), and perceived organizational justice (Niehoff and Moorman, 1993; Moorman, 1991) were used. Data were analyzed by use of Pearson’s correlation coefficient and multiple regression analysis. The results of structural equation modeling showed that perceived organizational justice were significantly related to organizational loyalty and explained 38 percent of organizational loyalty’s variance (p<0.01). Moreover, organizational loyalty was significantly related to organizational citizenship behaviors and explained 31 percent of organizational citizenship behavior’s variance (p<0.01). Based on current research’s results, organizational justice perception could enhance employee's loyalty to the organization and organizational loyalty increases organizational citizenship behaviors among employees. It can be notice able in human resource planning in organizations. Manuscript profile -
Open Access Article
153 - investigate correlation between organizational justice and organizational self-esteem considering role of mediating perceived organizational support
reza sakhravi azita zahiri behnam karamirad بهنام کرمی رادThe aim of this study was to investigate model of relationships between organizational justice, perceived organizational support and organizational self-esteem. The statistical population included the male employees of an industrial and production company, out of which MoreThe aim of this study was to investigate model of relationships between organizational justice, perceived organizational support and organizational self-esteem. The statistical population included the male employees of an industrial and production company, out of which a sample of 300employees was selected using stratified random sampling. Assessment instruments were as follows: organizational Justice Questionnaire, Perceived Organizational Support and organizational self-esteem. Data were analyzed using Pearson correlation coefficient, structure equation modeling (SEM). Results showed that organizational justice increases perceived organizational support , and perceived organizational support increases organizational self-esteem . Results revealed that organizational justice with the mediating role of perceived organizational support resulted in increase of self-esteem. Manuscript profile -
Open Access Article
154 - Investigating the Relationship between Perceived Organizational Support with Quality of Work Life through Psychological Empowerment
hadis ghasmyanasl omid safariThe purpose of this study was to study perceived organizational support with quality of work life through psychological empowerment of physical education teachers in Mamasani and Rostam counties. The statistical population of this study included all physical education t MoreThe purpose of this study was to study perceived organizational support with quality of work life through psychological empowerment of physical education teachers in Mamasani and Rostam counties. The statistical population of this study included all physical education teachers in Mamasani and Rostam counties, 94 people. Of these, 83 people collaborated with the researcher by total number sampling method. Data were collected from one demographic questionnaire and four standard questionnaires of perceived organizational support (Eisenberger et al., 1990), quality of work life (Carrie Walton, 1975) and psychological empowerment. (Spritzer, 1995) was used. In order to describe the data, descriptive statistical methods were used and for inferential analysis of the data, the statistical methods of Kolmogorov-Smirnov test, Pearson correlation coefficient and regression were used in SPSS software. Findings of this study showed that there is a positive and significant relationship between perceived organizational support with quality of work life through psychological empowerment of subjects (P /0 Manuscript profile -
Open Access Article
155 - Investigating the effects of perceived organizational policies on incivility in the workplace through employees' perceived resilience
Majed Maharani Barzani Mehrdad Sadeghi de cheshmeh Ali RashidpourThe aim of the present study is to determine the effects of perceived organizational policies on incivility in the workplace through the perceived resilience of employees. The statistical population of this study was all the employees of Chaharmahal and Bakhtiari univer MoreThe aim of the present study is to determine the effects of perceived organizational policies on incivility in the workplace through the perceived resilience of employees. The statistical population of this study was all the employees of Chaharmahal and Bakhtiari universities, whose number is 2255, according to The size of each area was selected using Cochran's formula, a sample size of 660 people, and the sample people were selected using the stratified sampling method according to the size of each stratum. To collect the required data in this research, standard questionnaires were used and their validity and reliability were tested, and they were highly valid and reliable. The results of the analysis conducted in the research showed that perceived organizational policies through impoliteness in the workplace have an effect on perceived employee resilience. According to the WARP output, there is a significant value for the direct impact of perceived organizational policies through incivility in the workplace on perceived employee resilience. Manuscript profile -
Open Access Article
156 - The effect of perceived organizational support and organizational culture on organizational citizenship behavior
Sepideh Moazen seyed ahmad HoseynigolafshaniThis research was conducted with the aim of investigating the effect of perceived organizational support and organizational culture on organizational citizenship behavior with the mediating role of perceived organizational commitment. The statistical population of this MoreThis research was conducted with the aim of investigating the effect of perceived organizational support and organizational culture on organizational citizenship behavior with the mediating role of perceived organizational commitment. The statistical population of this study consisted of all the teachers in Tehran, whose number was 45,000, and according to Cochran's formula, 384 teachers and administrators were selected as a statistical sample based on the multi-stage cluster sampling method. The measurement tool in this research is a researcher-made questionnaire, the first part of which is to examine demographic characteristics and the other three parts of a modified standard questionnaire, which include Sharma and Jain's organizational citizenship behavior questionnaires, Dension's organizational culture and commitment, and Eddy's organizational support questionnaire. have been. After checking the validity and reliability, the questionnaires were provided to the selected statistical samples and the obtained data were analyzed using SPSS26 and SmartPLS software. The research findings showed that perceived organizational support and organizational culture have a positive and significant effect on organizational citizenship behavior with a mediating role of perceived organizational commitment. It is recommended to increase the organizational commitment of teachers in the educational organization with organizational support and create a suitable organizational culture, and then the emergence of organizational citizenship behavior in them. Manuscript profile -
Open Access Article
157 - the relationship between the Football Fans Association and loyalty behavior with the mediating role of personal and social ceremonies and the perceived customer value
Kazem Cheragh Birjandi Reza RoshandelThe aim of this research was to relate the association of football fans with loyalty behavior with the mediating role of personal and social rituals and perceived value. The research method is a descriptive-correlation type, which is carried out in the field. The statis MoreThe aim of this research was to relate the association of football fans with loyalty behavior with the mediating role of personal and social rituals and perceived value. The research method is a descriptive-correlation type, which is carried out in the field. The statistical population of the research was the fans of the premier football league in 1400-1401. Due to the unlimited statistical population, 384 people were selected using the Morgan table. A multi-stage cluster sampling method was used. The research tools include Bayer et al.'s sports fan loyalty questionnaire (2008), Fazel Hassan et al.'s personal and social rituals questionnaire (2021), Fazel Hassan et al.'s sports fan association questionnaire (2021) and Eggert and Olaga's (2002) perceived value questionnaire. were used The research results showed that shared perceived value plays a mediating role in the relationship between fan associations and loyalty behavior; But the variable of individual and social rituals does not play this role. Also, the structural model of the research showed good fit according to the value of GOF = 0.45. Therefore, it is recommended that managers of sports teams create a favorable image of the value created in the fan's mind in order to create loyal behavior in football fan associations. Manuscript profile -
Open Access Article
158 - Investigating the relationship between perceived knowledge and protection motivation in the field of cybercrimes and the mediating role of internet trust in athletes of the country's premier volleyball league
Ehsan Karimi Kazem Cheragh BirjandiThe purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descrip MoreThe purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descriptive and was conducted in the field. The statistical population of the research included all athletes of the country's top volleyball league in 1402, 300 people. According to Morgan's table, the sample was 169 people, and the sampling method was available . The research tools included Raju et al.'s Perceived Knowledge Questionnaire (2015), Anderson et al.'s (2010) Standard Cybercrime Protection Motivation Questionnaire, and De Jong et al.'s (2007) Standard Internet Trust Questionnaire were used. The results of the research showed that the perceived knowledge has a significant relationship with the motivation of protection in the field of cybercrimes and internet trust in the athletes of the country's premier volleyball league. Also, Internet trust plays a mediating role in the relationship between perceived knowledge and protection motivation in the field of cybercrimes in the country's top volleyball league athletes. According to the results, it is suggested that in order to reduce cybercrimes in athletes and increase trust in the opportunities available in cyberspace, first acquire the knowledge of its effective use. Manuscript profile -
Open Access Article
159 - The examination of possibility of creativity manifestation among overqualified employees
Mohsen Rafiei Marjan FayyaziAbstract Objective: The purpose of the present study was to consider the effect of perceived overqualification on creativity at workplace. Likewise, the role of self-efficacy was considered in this association. Methodology: The present study was applied in terms of obje MoreAbstract Objective: The purpose of the present study was to consider the effect of perceived overqualification on creativity at workplace. Likewise, the role of self-efficacy was considered in this association. Methodology: The present study was applied in terms of objective and was cross-sectional in terms of data collection. The participants were chosen from National Iranian Oil Company (NIOC). Based on simple random sampling, data were collected from 331 employees. To measure POQ, Self-efficacy, and Creativity in workplace, investigators used standard questionnaires from Maynard et al. (2006), Schwarzer and Jerusalem (1995), Tierney, Farmer and Graen (1999) respectively. Data Analysis was conducted based on Structural Equation Modeling (SEM) through softwares including SPSS and AMOS. Findings: Results showed that Perceived Overqualification was significantly and positively associated with Creativity at workplace. Likewise, the mediating role of self-efficacy has been confirmed. Manuscript profile -
Open Access Article
160 - Formulating structural model of entrepreneurial attitude based on the perception of family support and competition
Soraya Mehrizizadeh Shekoofeh Mottaghi Mohammadhossein SorbiPurpose: The purpose of this study was to investigate the mediating role of competitiveness in the relationship between perceptions of family support and entrepreneurial attitudes in high school students. Method: This was a descriptive-correlational study using structur MorePurpose: The purpose of this study was to investigate the mediating role of competitiveness in the relationship between perceptions of family support and entrepreneurial attitudes in high school students. Method: This was a descriptive-correlational study using structural equation modeling. The statistical population of the study included all high school students in Yazd, 415 of whom were selected by multi-stage cluster sampling. To collect data detritus from questionnaires competitiveness of Franken et al. (1995), entrepreneurial attitude Dalijah (2017) and the perception of the support of families Prosidano and Heller (1983) were used. The obtained data were analyzed at two levels of descriptive statistics (describing how the data are scattered) and inferential statistics (testing research hypotheses and fitting the measurement model). Results: The results showed that there is a significant direct effect between perceptions of family support and competition and also between competition and entrepreneurial attitude (P<0.01). On the other hand, the perception of family support can have a significant indirect effect on the entrepreneurial attitude through the mediating role of competition, the effect of which was equal to 20%. Conclusion: By strengthening the spirit of positive competition and increasing family support, entrepreneurial attitude can be raised in students. Manuscript profile -
Open Access Article
161 - Survey of effect of the perceived policies of performance evaluation on the creativity of employees with the moderating role of political behavior
mino salimi mohammad mohammadiPurpose: The main purpose of this research is to investigate the impact of perceived performance evaluation policies on their creativity with the role of moderator of political behavior. Research method: The current research is descriptive survey-applied. The statistic MorePurpose: The main purpose of this research is to investigate the impact of perceived performance evaluation policies on their creativity with the role of moderator of political behavior. Research method: The current research is descriptive survey-applied. The statistical population in this research is 264 managers and assistants of Central Bank of Iran. In this research, to measure performance evaluation policies from the standard policy questionnaire adopted from Poon's (2013) performance evaluation including 15 questions, for employee creativity from Torrance's standard questionnaire (1979) with 20 questions in 4 dimensions of fluidity, flexibility, innovation, expansion and for The political behavior of employees has been used from Dobrin's standard political behavior questionnaire (1978) including 15 questions in three dimensions of individual, managerial and organizational factors. Considering the non-normality of the data distribution, structural equation method and SMARTPLS3 software were used to test the research hypotheses. Findings: The findings of this research show that employees' perception of performance evaluation policies has an effect on creativity with the moderating role of employees' political behavior. Also, the perceived policies of evaluating the performance of government employees have a significant impact on creativity, fluidity, elaboration of details, initiative and flexibility. Conclusion: Based on the results of this research, government organizations can influence their creativity by managing employees' perceptions regarding performance evaluation policies. But it is necessary to pay attention to the moderating role of political behavior. Manuscript profile -
Open Access Article
162 - The Role of Motivational Aspects of Time Management on Creativity of Students at Tabriz University
Rahim Badri Gorgori Fariba HosseiniBackground: From a theoretical perspective, creativity has been defined as the production or generation of novel and valuable ideas, products, or processes by an individual or group. Creativity is a function of available time and is negatively related to time pressure e MoreBackground: From a theoretical perspective, creativity has been defined as the production or generation of novel and valuable ideas, products, or processes by an individual or group. Creativity is a function of available time and is negatively related to time pressure experienced. Objective: This research was conducted to determine the relation between perceived control of time, tenacity, preference for disorganization with creativity of students at the Tabriz University. Method: Some 240 students from Tabriz University were selected by random cluster sampling method. Data was gathered through Torrance tests of creative thinking and Time management attitude and motivational aspects scale. Data was analyzed by AMOS software and with path analysis. Findings: The results showed that creativity was predicted directly by perceived control of time (β=0/22) and preference for disorganization (β= -0/18). In addition, results showed although direct effects of the tenacity on creativity were not significant, but it had indirect effect on creativity by perceived control of time (β= -0/09). Conclusion: The results suggest that perceived control of time and preference for organization may be necessary for the effective exploitation of creative ideas. Manuscript profile -
Open Access Article
163 - Effectiveness of the Process of Creative Problem Solving in improving Public Health and Reduce Perceived Stress to Drug-dependent People
Leila Shokouhi AmirabadiPurpose: The purpose of this research was to investigate the effectiveness of the process of creative problem solving (CPS) in improving public health and reducing perceived stress to drug-dependent Persons. Method: Ina semi-experimental study, 46 individuals who had st MorePurpose: The purpose of this research was to investigate the effectiveness of the process of creative problem solving (CPS) in improving public health and reducing perceived stress to drug-dependent Persons. Method: Ina semi-experimental study, 46 individuals who had started Methadone treatment in the drug-abuse treatment center in Tehran divided into an experimental (23 subjects) and a control (23 subjects) group. The experimental group under went eight 60 minutes sessions of creative problem solving process training and the control group did not receive any particular treatment. All participants completed the General Health Questionnaire (GHQ-28) and Perceived stress scale (Pss 10) at the beginning of the study, end of cognitive-behavioral group therapy period and three months following the completion of treatment and underwent urine tests for morphine. Data were analyzed using descriptive statistics and Covariance Test. Results: Covariate results showed significant difference in improving General Health and reducing perceived stress of two groups. Conclusion: Creative Problem Solving Process Training is effective in the improvement of General Health and reduction of perceived stress to drug-dependent people. Manuscript profile -
Open Access Article
164 - Predicting the academic motivation based on perceived social support and intelligence beliefs in students
Elham Fallah Manesh Hamid VatankhahPurpose: The purpose of this study was to predict academic motivation based on perceived social support and IQ in students. Methodology: This study was a descriptive correlational study. The study population consisted of high school students in Tehran in the academic ye MorePurpose: The purpose of this study was to predict academic motivation based on perceived social support and IQ in students. Methodology: This study was a descriptive correlational study. The study population consisted of high school students in Tehran in the academic year of 2018-19. The sample consisted of 120 individuals who were selected by multistage cluster random sampling. Data were collected using the Academic Motivation Questionnaire (Harter, 1981), Perceived Social Support (Zimt et al., 1988) and Intelligence Beliefs (Abdul Fattah & Yates, 2006). Data were analyzed using multiple linear regression in SPSS-22 at the significant level of 0.05. Findings: Findings showed that support of family, friends and teachers was positively correlated with students' academic motivation and the level of IQs was positively correlated with their academic motivation. Also, support variables of family, friends and teachers and intelligence beliefs were able to significantly predict 31% of students' academic motivation changes (P <0.05). Conclusion: As family teachers and friends support the student in different areas, their morale and educational capacity will increase, thus improving perceived social support and intelligence-related education. An instrument of increased academic motivation in students. Manuscript profile -
Open Access Article
165 - The Effectiveness of Parent-Child Relationship Education on Perceived Stress and Psychological Well-Being in Mothers with Mentally Retarded Children
Mehri Rostamnezhad Shabnam Hajizadeh koli Roghayeh Eslamnia Leila Mohammadhoseini Sorosh AlimardaniPurpose: The aim of this study was to investigate the effectiveness of parent-child relationship education on perceived stress and psychological well-being in mothers with mentally retarded children. Methodology: The statistical population of the study included all mot MorePurpose: The aim of this study was to investigate the effectiveness of parent-child relationship education on perceived stress and psychological well-being in mothers with mentally retarded children. Methodology: The statistical population of the study included all mothers who were active members in supporting Tehran's disabled and mentally retarded children. Of these, 30 mothers with mentally retarded children who met the inclusion criteria were selected by available sampling method. They were randomly assigned to experimental groups (n = 15) and control group (n = 15). Then, the experimental group received 10 sessions of parent-child relationship training and the control group did not receive any intervention. Participants were assessed using the Cohen`s Perceived Stress Scale (PSS-14), Ryff`s Being- Well Psychological of Scales. Data were analyzed by SPSS23 software. Findings: The results of the study using repeated measures analysis of variance showed that the experimental and control groups in the post-test and follow-up stages were significantly different in terms of both variables (P <0.05) and based on the results of Table 3, 35.0%. Perceived stress changes and 14.4% of psychological well-being changes are due to the intervention method, ie teaching the parent-child relationship. Conclusion: Therefore, it can be said that parent-child relationship education has been effective in reducing perceived stress and increasing psychological well-being in mothers with mentally retarded children. Manuscript profile -
Open Access Article
166 - The Mediating Role of Self-Compassion in the Relationship between Perceived Stress and Body Image with the Mental Well-Being of Female Athletes in Tehran
Shadi Kabiri Aghziarat Afsaneh Taheri Khadijeh Abul MaaliPurpose: Mental well-being can play an adaptive role in facing adverse and stressful conditions, so the aim of the research was the mediating role of self-compassion in the relationship between perceived stress and body image with the mental well-being of female athlete MorePurpose: Mental well-being can play an adaptive role in facing adverse and stressful conditions, so the aim of the research was the mediating role of self-compassion in the relationship between perceived stress and body image with the mental well-being of female athletes in Tehran. Methodology: The research was applied in terms of purpose and from the point of view of data collection, it was descriptive and correlational. The statistical population was all female athletes who referred to sports clubs in Tehran in 2019, age range (20-50 years). 250 people by method Available sampling was selected. The research tools included Diener et al.'s Mental Well-Being Questionnaire (1985), Cohen, Komark and Marmelstein's Perceived Stress Questionnaire (1983) and Winstead and Janda's Body Image Concern Questionnaire (1987). Data were analyzed using Spearman's correlation method and path analysis using spss and PLS software. Findings: In general, the path analysis showed that self-compassion played a mediating role in the path of body image to well-being, the results showed that perceived stress and self-compassion could predict mental well-being, also the path analysis showed that self-compassion In the path between perceived stress and mental well-being, it did not have the ability to play a mediating role. It played a mediating role in the path of body image to well-being. Conclusion: According to the results, it can be concluded that strategies that increase self-compassion can provide a better picture of body image and increase the mental well-being of female athletes. Manuscript profile -
Open Access Article
167 - The mediating Role of Perceived Social Support and Differentiation in Explaining Structural Relationships between Psychological Capital and Psychological Well-Being of Students
Mohammad Hossein Saket Rahim Davari Hassan Pasha SharifiPurpose: The aim of this study was to investigate the structural relationships between psychological capital and psychological well-being by mediating perceived social support and differentiation of Islamic Azad University of Tehran province. Methodology: This stud MorePurpose: The aim of this study was to investigate the structural relationships between psychological capital and psychological well-being by mediating perceived social support and differentiation of Islamic Azad University of Tehran province. Methodology: This study was conducted using correlation method and structural equations. The statistical population consisted of all students of Azad University of Tehran in 1400. The sampling method was cluster sampling. The final sample was 426. Research Tools Included Reef Psychological Well-Being Scale (1989), Luthans and Avillo Psychological Capitals (2007), Zimet et al.'s Perceived Social Support (1988) and Scorn and Friedlander's Own Differentiation (1998). Questionnaires were completed online and collected. It was found that the total path coefficient between psychological capital and psychological well-being was positive and was significant at the level of (P<.01, β=0.479).Indirect path coefficient between psychological capitals and psychological well-being (P<0.01, β= 0.274) was positive and was significant at the level of 0.01. Findings: The results showed that both mediating variables including perceived social support and self-differentiation positively and significantly mediated the relationship between psychological capitals and psychological well-being in students.Conclusion: It seems that teaching self-efficacy, hope, optimism and resilience plays an important role in students' psychological well-being and ultimately leads to their adaptability and happiness. Manuscript profile -
Open Access Article
168 - The Effectiveness of Multivariate Intervention on Perceived Stress and Emotional Adaptation of Women on Divorce Referring to Social Emergency
Parinaz BanisiPurpose: The purpose of this study was to determine the effect of Lerner multifaceted intervention on perceived stress and emotional adjustment of women in the vicinity of divorce referring to social emergency. Methodology: The purpose of this study was applied, semi-e MorePurpose: The purpose of this study was to determine the effect of Lerner multifaceted intervention on perceived stress and emotional adjustment of women in the vicinity of divorce referring to social emergency. Methodology: The purpose of this study was applied, semi-experimental, pre-test and post-test. The statistical population of the study included 300 divorced women who referred to the Social Welfare Emergency of the country. Cluster sampling was used to select the sample. Data were collected using Cohen's (1983) Perceived Stress Questionnaire on 5-point scale and reliability coefficient of 0.79, Bell's Emotional Adaptation Questionnaire (1961) on 3-point scale, and reliability coefficient of 0.81, and holding Lerner course during 8 One and a half sessions were held for the experimental group. Data were analyzed using MANCOVA multivariate analysis of covariance and ANCOVA univariate analysis of covariance. Findings: The results showed that Lerner polyhedral intervention was effective on perceived stress and emotional adjustment of women in divorce, thus reducing perceived stress (41.6% effect) and increasing emotional adjustment in women. Divorce (37% effect). Conclusion: Lerner multivariate intervention is effective on perceived stress and emotional adjustment of women in divorce. Manuscript profile -
Open Access Article
169 - The role of cognitive fusion and perceived social support in predicting the quality of life of teachers
Hamid Reza Samadifard Seifolah Aghajani Ali Sheikholeslami Among the various occupations of a community, teacher education is one of the most important ones. Aim: The purpose of this study was to examine the role of cognitive fusion and perceived social support in predicting the quality More Among the various occupations of a community, teacher education is one of the most important ones. Aim: The purpose of this study was to examine the role of cognitive fusion and perceived social support in predicting the quality of life of teachers. Method: The research method was a descriptive correlation. The statistical population of the study included all primary school male teachers in a district of Ardabil city in 1394 who were selected by the sampling method. To collect data, Gilandz's cognitive-social scale, the multi-dimensional scale of perceived social support and quality of life were used. Data were analyzed using the Pearson correlation coefficient and multiple regression. Findings: The results showed that there is a significant negative relationship between cognitive fusion and quality of life. Also, there was a significant positive correlation between the social support of friends, family and other people with the quality of life of teachers (p <0.05). In addition, cognitive fusion (-0.30), social support of the family (0.25), social support of friends (0.27), and other social support of the people (0.21) had a predictive potential for meaningful quality of life. Conclusion: As a result, it can be concluded that cognitive fusion and perceived social support are among the variables related to the quality of life of teachers and they are able to predict it. Manuscript profile -
Open Access Article
170 - Investigating factors affecting customers' trust in the use of electronic banking of Abhar Cooperative Development Bank
Mehrdad Nasiri Parvaneh NasiriThe current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data MoreThe current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data collection. The purpose of this article is practical and it used the survey method or questionnaire to collect research data.The statistical population of the study consisted of all customers of Abhar Tose'e Ta'avon Bank who have used electronic banking services. The sample size was estimated to be 384 individuals using Cochran's formula for an infinite population. The hypotheses of the research were tested through structural equation modeling using LISREL software. The results showed that perceived security, social penetration, individual skills, and perceived compatibility have a positive and significant impact on trust in electronic banking services. Furthermore, the results indicated that perceived security has a positive and significant effect on social penetration and individual skills. On the other hand, social penetration and perceived compatibility play the role of mediator variables in the relationship between perceived security and individual skills with trust.Keywords: perceived compatibility, perceived security, individual skills, social penetration, trust. Manuscript profile -
Open Access Article
171 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
Fatemeh Nasirzadeh Masoud GodarziAbstractThe pervasive growth of ICT has had a huge impact on the banking industry. Providing banking services to customers via mobile phone is one of the newest technologies. Accordingly, in this study, the intention is to investigate the effect of perceived convenience MoreAbstractThe pervasive growth of ICT has had a huge impact on the banking industry. Providing banking services to customers via mobile phone is one of the newest technologies. Accordingly, in this study, the intention is to investigate the effect of perceived convenience, usefulness and risk, trust and social effects on the intention to use mobile banking in the customers of Bank Melli Mobarakeh. The statistical population of customers of Bank Melli is Mobarakeh. Sample size was selected using Morgan table of 381 people based on available sampling method. A standard questionnaire was used to measure the variables. The validity of the questionnaire was evaluated diagnostically, convergently and divergently and the reliability of the questionnaire was assessed using Cronbach's alpha coefficient. The research model was tested based on structural equation method and pls software. The results showed that perceived convenience, usefulness and risk, trust and social effects had a positive and significant effect on the intention to use mobile banking.Key words: Perceived Risk, Utility, Social Impact and Purchase Intention. Manuscript profile -
Open Access Article
172 - Proposing a Conceptual Model of The Effects of Nature on Residential Satisfaction, Case Study: Selected Residential Complexes in Tehran
Mohammadhossein Azizibabani Mohammadreza Bemanian Mansour Yeganeh -
Open Access Article
173 - The causal model of academic achievement based on the hardiness and perception of the classroom environment with the mediation of academic engagement
Fozieh Elhampour hamzeh Ganji Kadije Abolmaali AlhosaniAbstract Academic achievement is one of the indicators of the academic success and development of societies. The aim of this study was to explain a model of causal prediction of students' academi achievement based on hardiness and perception of the classroom environment MoreAbstract Academic achievement is one of the indicators of the academic success and development of societies. The aim of this study was to explain a model of causal prediction of students' academi achievement based on hardiness and perception of the classroom environment by mediation of the academic engagement. Research method was correlation. A sample size of 300 of all (1411) male and female students of the third grade in empirical science course of high school in Dezful in 1393-94 was selected using multi-stage random sampling. They answered Kobasa.'S hardiness questionnaire (1994), Reliability =0/68,Index fit (GFI=0/93, RMSEA=0/074), Gentry, Gable and Rizza perception of the classroom environment (2002), Reliability=0/81, (GFI=0/93 (RMSEA=0/063) and Pintrich & De Groot academic engagement (1994), Reliability=0/90, (GFI=0/94, RMSEA=0/058).The data analyzed by structural equation modeling. Results showed that model, was good fit by data. Direct effect of the academic engagement on academic achievement was0/32, perception of the classroom environment on academic engagement was 0/758 and Indirect effect of the perception of the classroom environment on academic achievement by mediation of the academic engagement was0/24, which all (p<0/0001) were meaningful. Effect of the hardiness on academic achievement was -0/29 (p<0/0001) and meaningful. On the whole, hardiness and perception of the classroom environment explained16/7% of the variance of academic achievement and perception of the classroom environment explained 57/9 % of the variance of academic engagement. Thus, it is necessary that planners and teachers provide opportunities for activating and benefiting from challenging assignments for students. Manuscript profile -
Open Access Article
174 - The Relationship between Teaching Skills, Academic Emotion, Academic Stress and Perceived Behavioral Control in Academic Achievement Prediction:
davood mirzaei far nabi nazari fariba monazami tabarThis cross-sectional study conducted to develop a model for predicting academic achievement of university students by investigating the relationship between teaching skills, academic emotions (positive and negative), and academic stress associated with perceived behavio MoreThis cross-sectional study conducted to develop a model for predicting academic achievement of university students by investigating the relationship between teaching skills, academic emotions (positive and negative), and academic stress associated with perceived behavioral control using structural equation modelling. The statistical population consisted of 360 students of Islamic Azad University of Hamedan who were selected randomly using relative stratified method. The study was descriptive and correlation. The data was analyzed by SPSS version 25 and SmartPLS version 3.2.8. The results showed that validity and adequacy of the suggested model was suitable. Thus, it could be used in different situations by experts in the related areas. The relationship between positive perceived behavioral control and academic achievement was significant; perceived behavioral moderated the effect of negative emotion and stress on academic achievement. The key role of professor skills in academic achievement of students was confirmed directly or through its effect on positive emotion. The effect of teaching skills was not significant on academic achievement of students with negative perceived behavioral control, while the effect of academic stress was confirmed on these students. Therefore, identification of students with negative perceived behavioral control and psychological interventions for these students can be effective in their academic achievement and their mental health. Manuscript profile -
Open Access Article
175 - Relationship between Self-efficacy, Happiness, Life Satisfaction and Perceived Social Support with Academic Achievement Motivation Case study: University students of Bandar Anzali
karim kiakojoury tiz dast taherThe purpose of this research is investigate the relationship between self-efficacy, happiness, life satisfaction and perceived social support with students academic achievement motivation. The statistical society of this study is university students of Bandar Anzali bra MoreThe purpose of this research is investigate the relationship between self-efficacy, happiness, life satisfaction and perceived social support with students academic achievement motivation. The statistical society of this study is university students of Bandar Anzali branch. Appropriate sample selected by sampling method, Morgan's table used to determine the sample size in this study that the number of samples are 246 people for the community with a frequency 3500 people. The data collection tool is a valid questionnaire. Using questionnaires self-efficacy Sherer et al (1982), happiness Oxford (1989), life satisfaction of Diener et al. (1985), perceived social support (family and friends) Prosidano and Heller's (1986) and achievement motivation Wallerand et al (1989). After collecting the questionnaire, Cronbach's alpha was used to measure reliability for each of the factors. SPS software has been used to analyze data for descriptive statistics, Pearson test and simultaneous regression. The test results showed that there is a positive and significant relationship between self-efficacy variable and academic achievement motivation; There is a positive and significant relationship between happiness variability and academic achievement motivation; There is a positive and significant relationship between life satisfaction variable and academic achievement motivation; There is a positive and significant relationship between the perceived social support variable and academic achievement motivation. Manuscript profile -
Open Access Article
176 - The explanation and prediction of the student’s school performance on the basis of explanation of the internal motivational factors with structured functional model at high school rural of Sanandaj.
yahya yarahmadi hasan asadzadeh hasan ahadi shekouh banijamaliUsing self-determination theory, the authors tested a motivational model to explain the conditions under which influenced on the school performance of rural students. The model argues that internal motivational variables underlie school performance and that students&rsq MoreUsing self-determination theory, the authors tested a motivational model to explain the conditions under which influenced on the school performance of rural students. The model argues that internal motivational variables underlie school performance and that students’ motivation can be either supported in the classroom by autonomy-supportive teachers or frustrated by controlling teachers. LISREL analyses of questionnaire data from 365 rural high school students showed that the degree of perceived value of schooling predicted students’ self-determined motivation and perceived competence. The provision conditions of autonomy support within classrooms predicted perceived competence and students’ school performance directly Manuscript profile -
Open Access Article
177 - Influencing factors on Students’ usage of Information and Communication technologies (ICT) in Isfahan University
zohre aghakzhiri bibieshrat zamaniThe main purpose of the present study was to investigate the students’ rate of ICT usage and factors influencing it based on demographics information. The research population included students from faculties of science, engineering and Humanities. 400 studen MoreThe main purpose of the present study was to investigate the students’ rate of ICT usage and factors influencing it based on demographics information. The research population included students from faculties of science, engineering and Humanities. 400 students were selected by using stratified proportional sampling methods. The study was a descriptive one. For collecting data a researcher-made questionnaire was used. The face validity and the content validity of the instruments were well established at the experts’ discretion. To examine their reliability, the Cronbach Alpha was used; the resulting coefficients were quite satisfactory (0.89). The data analysis included the application of the Analysis of Variance (ANOVA), independent t-test and dependent t-test. The research findings revealed that the students’ self efficacy in using ICT was more than average. Factor influencing using of ICT were included access to computers, perceived need for using computers and students’ self efficacy. There were differences among students regarding demographic information such as gender, level of education and academic background. Manuscript profile -
Open Access Article
178 - Presenting Customer Behavior Model on Acceptance and Use of E-Banking Services by Developing and Analyzing UTAUT Theory
Yasaman Modabbernia Hossein Vazifehdust, Mohamad ali AbdolvandNowadays, the banking industry has been forced to change from traditional banking to e-banking due to the developments in information and communication technologies. Therefore, recognizing its needs and behaviors and predicting them to respond in a timely manner can hel MoreNowadays, the banking industry has been forced to change from traditional banking to e-banking due to the developments in information and communication technologies. Therefore, recognizing its needs and behaviors and predicting them to respond in a timely manner can help strengthen and maintain the customer relationship (to become a competitive advantage). But creating customer acceptance of e-banking services is still a challenge for the banking system (which has a direct impact on the profitability of banking activities). Accordingly, the main purpose of this study is to present a model of customer behavior in the acceptance and use of e-banking services. In this cross-sectional study, first, in the qualitative part of the researchers in an exploratory manner, based on a comprehensive model of technology adoption, the experts tried to identify the factors of technology acceptance and its dimensions. After applying the content analysis technique to identify the dimensions and concepts, the relationships between them and the conceptual model were extracted using Maxqda software. In this section, "trust in the bank", "perceived security", "ease of use" as affecting dimensions of "perceived risk" and "perceived desirability", "impact on society", "prior knowledge " as affecting dimensions. Then, in the quantitative part of the model, it was evaluated using the e-banking customer feedback. The results of structural equation modeling analysis through PLS software showed that among the relationships defined, "knowledge" had the least effect and "perceived utility" had the highest effect on "behavioral intentions". "Perceived risk" was defined as an independent variable in this model. Manuscript profile -
Open Access Article
179 - Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a New Product (In study of Experimental)
Kambiz Heidarzadeh Masouneh Varamini Mohamad Babazadehbaei Seyed Mahmud Hosini AmiriThe purpose of this paper is the Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a new Product. By using an experimental method with a 2× 2 factor design (where each of the variables su MoreThe purpose of this paper is the Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a new Product. By using an experimental method with a 2× 2 factor design (where each of the variables such as customer’s knowledge of the product and the perceived risk of the product define in the two level, up/down and high/ low) on 200 (same sampling) customers of stores in Amol city has been taken. By using questionnaires, required data is collected. we use linear regression methods to test hypotheses. Generally the Statistics results show that the variables of customer satisfaction, Perceived certainty, knowledge (up knowledge group) and risk (low risk group) have a positive effect on purchase intention and also variables of knowledge (down knowledge group) and risk (high risk group) donot have significant effect on Purchase Itention. So suggests to producers of foods focus on variables of satisfaction, Certainty and Knowledge ( as independent factors) in present their new products Manuscript profile -
Open Access Article
180 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza MousakhaniThis study is aimed at investigating the factors which contribute to the brand value of Qazvin Islamic Azad University (QIAU).This study is an applied study and uses survey method to collect the data. The statistical population of this study is made up of the faculty me MoreThis study is aimed at investigating the factors which contribute to the brand value of Qazvin Islamic Azad University (QIAU).This study is an applied study and uses survey method to collect the data. The statistical population of this study is made up of the faculty members and students of QIAU. The validity of the questionnaire was found to be acceptable, using lawashe's coefficient as well as confirmatory factor analysis. The reliability was also confirmed, using the Alpha's Cronbach's for internal consistency reliability of the data. The results of analysis showed that the main dimensions and sub-dimensions of the brand value affect the overall value of the QIAU brand .Based on the path coefficient, in the case of faculty members, brand awareness, brand loyalty, and the perceived quality are ranked first, second, and third, respectively. Emotional branding and the extent to which the brand is recognized (word of mouth) are ranked as fourth and fifth priorities, respectively. For students, the perceived quality was ranked the first, followed by the fame of the university, emotional branding, brand awareness, and brand loyalty, respectively. The results showed that students ranked their priorities as follows: 1- student’s life, 2-physical facilities, 3-library services and 4- job development. Faculty members ranked their priorities as follows: 1-welfare facilities, 2-library facilities, 3-physical facilities, 4-job development. Manuscript profile -
Open Access Article
181 - The Relationships between Customer Perceived Value with Customer Performance
Zahra Ahmadi Alvar Yasan Allah PourashrafThe present research is conducted to investigate the relationship between Customer Perceived Value and Customer performance in banks of Poledokhtar. The present research is operational and its data were collected by descriptive- surveying method and also it is a correla MoreThe present research is conducted to investigate the relationship between Customer Perceived Value and Customer performance in banks of Poledokhtar. The present research is operational and its data were collected by descriptive- surveying method and also it is a correlative study. Research population of the present research is including all customers of banks in Poledokhtar city that are unlimited. 384 cases of customers were selected Category Randomly as research sample by Cochrane formula. The device of collecting data is questionnaire that Face and content validity was confirmed by relate experts, and construct and convergence validity was confirmed by the statistical methods. The reliability of the questionnaire through construct validity was assessed using confirmatory factor analysis and Cronbach's alpha coefficient. The value of this coefficient is 0.911 and for the customer performance questionnaire is 0.918. Data were analyzed by Lisrel and SPSS software's. The findings of the present research indicated that there is a direct, Positive and significant relationship between Customer Perceived Value with customer performance. Also there is a direct, Positive and significant relationship between Customer Perceived Value with all 6 dimensions of customer performance. Manuscript profile -
Open Access Article
182 - Consumer Response to Price Discrimination
Kambiz Heydar Zadeh Syyad Ali HosseniResearch a consumer response to price discrimination Check the base effects of discrimination and inequality on the consumers' reaction. This experimental study was designed to investigate. In this study, both state variable inequalities Discrimination on the basis of f MoreResearch a consumer response to price discrimination Check the base effects of discrimination and inequality on the consumers' reaction. This experimental study was designed to investigate. In this study, both state variable inequalities Discrimination on the basis of four levels have been manipulated variable. The study was conducted on restaurants. 342 students were selected for study. Finally, the hypotheses examined and the results were the results showed that consumers generally excluded from price advantages are less likely to use this type of pricing in some cases the cause discontent. Manuscript profile -
Open Access Article
183 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
alireza nalchi kaashi mohsen rasoulian hossein bujaariIn this study we examined customers behavior and the effect of individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy go MoreIn this study we examined customers behavior and the effect of individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy goods with foreign brands in comparison with goods that have local brands. There are 850 customers in Iran that cooperate in this estimate.studyis to be applied and is of surveying type It used from questionnaire and sampling by Kokran formula. This study examind relationship between variables by structural equation model and reached to following this result. Need to be individual among customers is effective in tendency to foreign goods. Increased in tendency to foreign goods,canses customers think that foreign brands quality and emotional value are better. increased acceptance of foreign brands perceived quality and emotional value results in an increase in buying foreign brands. Manuscript profile -
Open Access Article
184 - Relationship between Employees' Perceived Trust in Managers and Employees Performance (Case Study: Islamic Azad University, Qazvin Branch)
Fatemeh FarajianTrust is an important aspect of human relations, paving the way for the participation and cooperation among society members. Trust is the master key in management and a challenging issue facing today and tomorrow‘s managers. Drawing on Robbins perspective, this st MoreTrust is an important aspect of human relations, paving the way for the participation and cooperation among society members. Trust is the master key in management and a challenging issue facing today and tomorrow‘s managers. Drawing on Robbins perspective, this study elaborates on t trust and dimensions of trust and to show the impact on the performance of trust Kreitner model was used. The staff and managers in Qazvin Azad University participated as research population in this study. Research type is applied research and research method is correlation and associational research method. Data collection method has been surveying method (Using questionnaire with questionnaire validity being evaluated and confirmed by type Likert and questionnaire reliability being n evaluated and confirmed by Coronbach‘ alpha) and scientific and specialized library method. For information analysis, statistical descriptive and inferential methods were used. It was concluded that there are significant relationship between dimensions of trust and employees performance. Manuscript profile -
Open Access Article
185 - The study of the role of transactional interactions on the consumer's immediate consumer buying behavior in the studied social trade
Ghazal Laluha Abdolreza MiriToday, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. T MoreToday, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. The purpose of this study was to investigate the role of internet shopping sites in daily life. Behaviors that arise in the form of a tendency to shop without planning online or to insist on shopping online without planning. One of the new cognitive responses addressed in this study is trans-social interactive behaviors. This applied research with a descriptive-correlation approach has investigated these behaviors. The statistical population of this study is customers of DigiKala online store (Alborz province). Data were collected by a questionnaire and analyzed in two parts: descriptive and inferential. The results show that enhancing product appeal through shape and color enhances people's enjoyment of the product. Similarity among users also has a positive impact on the formation of users' social interactions in the social business environment. Therefore, the closer buyers are to each other in terms of age, ethical characteristics, level of education, and income, the more and more societal interactions occur between them. Based on these results, Internet product and service vendors can better market share by classifying the market according to its characteristics. Manuscript profile -
Open Access Article
186 - A survey on the factors affecting the adoption of online banking as a result of the integration of technology acceptance model and the theory of planned behavior on perceived risk and perceived usefulness
Mansoure Sadeqi Hormoz MehraniThe objective of this study is to investigate the factors affecting technology acceptance model with a model on the theory of planned behavior in order to predict and explain behavioral intentions of customers towards the adoption of online banking. The present research MoreThe objective of this study is to investigate the factors affecting technology acceptance model with a model on the theory of planned behavior in order to predict and explain behavioral intentions of customers towards the adoption of online banking. The present research is applied objectively, descriptive in terms of implementation and a survey and correlation study in terms of the type of research. The statistical population includes all customers of all Mellat Bank branches in Gorgan city in 2014 that had used online banking. A sample consisting of 384 people was selected using stratified random sampling method. The data collection tool is questionnaire. The validity of questionnaire was determined using content validity method and the reliability was verified by Cronbach's alpha method. According to the data analysis, the results indicate that all hypotheses related to the technology acceptance model and the theory of planned behavior were confirmed and all hypotheses of perceived risk theory weren't confirmed except (hypothesis 8, b) and (hypothesis 12, b). Manuscript profile -
Open Access Article
187 - Comparison of perceived social support, hope and academic achievement between the students living in Imam Khomeini relief foundation dormitories and the welfare organization homes of parentless and unsupervised children in West Azerbaijan
Javad keyhan sara mohammad moradi naghadeh fazel ganea gare baghThe aim this research is a comparative study of perceived social support, hope and academic achievement between the students living in Imam Khomeini relief foundation dormitories and the welfare organization homes of parent less and unsupervised children in West Azerbai MoreThe aim this research is a comparative study of perceived social support, hope and academic achievement between the students living in Imam Khomeini relief foundation dormitories and the welfare organization homes of parent less and unsupervised children in West Azerbaijan province. Research method was descriptive survey and the research community statistic were included all girl and boy students in high school living in Imam Khomeini relief foundations dormitories in the west Azerbaijan province. The sampling method due to statistic population restrict was census. In this research were used to gathering information from the multidimensional perceived social support scale (MSPSS) Zimet and colleagues (1988) , the Snyder hope questionnaire (1991) and the student academic records at the end of the semester. The results of multivariate analysis of one- way showed there are significant difference between these two groups in perceived social support, hope and academic achievement. So that students living in welfare organization homes of parent less and unsupervised have good social support perceived than Imam Khomeini relief foundation dormitories student. But, hope the students covered by the Relief Committee are for significantly more than students under welfare organization. Also the independent t-test results showed that academic achievement students living in Imam Khomeini relief foundations dormitories is Significantly higher than students living in welfare organizations home of parent less and unsupervised children Manuscript profile -
Open Access Article
188 - The Role of Job Stress, Perceived Organizational Support, and Resilience in Predicting Teacher Burnout in the Covid-19 Pandemic
Mehdi Shomaliahmadabadi Atefeh BarkhordariahmadabadiThe present study aimed to investigate the role of job stress, perceived organizational support and resilience in predictingteachers' burnout in the Covid-19 pandemic.This is a descriptive study and was performed by correlation method. Thestatistical population of the s MoreThe present study aimed to investigate the role of job stress, perceived organizational support and resilience in predictingteachers' burnout in the Covid-19 pandemic.This is a descriptive study and was performed by correlation method. Thestatistical population of the study consisted of all school teachers in Ardakan in the academic year 2021-2022. Samplingwas done using the voluntary method and 369 people were subjected to burnout questionnaires (Maslash and Jackson,1981), job stress (Elliott, 1994), perceived organizational support (Eisenberger et al., 1986), and resilience (Connor andDavidson). 2003) which was published online. The reliability of the questionnaires was determined through Cronbach'salpha coefficient for job satisfaction (0.83), job stress (0.74), perceived organizational support (0.81) and resilience (0.87).finally 330 data were statistically analyzed using Pearson correlation and multiple regression methods at the level of 0.05and SPSS26 software. The results showed there was a significant positive relationship between job stress and burnout ofteachers (P <0.001) and a significant negative relationship between organizational support and resilience with burnout ofteachers (P <0.001). Also, the results of multiple regression showed that the coefficients of job stress and perceivedorganizational support were significant (P <0.001, R2 = 0.318) and resilience did not have a significant share in the model(P <0.05). By reducing job stress and improving organizational support and resilience, teachers' burnout can be reduced inthe Covid-19 pandemic. Manuscript profile -
Open Access Article
189 - Comparison of temperament and character dimensions, cognitive regulation of emotion and perceived parenting style in gifted and normal teenagers
Mohammad Hosein Hojjati Majid Baradaran The purpose of this study was to compare temperament and character dimensions, cognitive emotion regulation between gifted and normal teenagers. The research method was causal-comparative and the statistical population of the research was gifted Second high schoo More The purpose of this study was to compare temperament and character dimensions, cognitive emotion regulation between gifted and normal teenagers. The research method was causal-comparative and the statistical population of the research was gifted Second high school students of Hamadan city in the academic year of 2022-2023 in the number of 450 people. From the schools, 184 students (92 gifted and 92 normal) were selected through simple random sampling method. The cognitive emotion regulation questionnaire (Granfsky and et al, 2006), the temperament and character dimensions questionnaire of (Adan and et al, 2009), and the parental authority questionnaire (Bori, 1991) were used to collect data. The research hypotheses were analyzed by one-way MANOVA. The findings of the research showed that the components of cognitive emotion regulation, the average score of the adaptive emotion regulation in gifted teenagers and the average score of the maladaptive emotion regulation in normal teenagers were higher than in the gifted group. Regarding the dimensions of temperament and character, the average score of the components of novelty seeking, persistence, co-operativeness, self- directiveness and self- transcendence in gifted teenagers and the average score of the components of harm avoidance and dependence reward in normal teenagers were higher than the gifted group. Regarding the perceived parenting styles, the average score of the component of Authoritative parenting style in gifted teenagers and the average scores of the components of Authoritarian and Permissive parenting styles in normal teenagers were higher than the opposite group (P<0.05). Manuscript profile -
Open Access Article
190 - Comparison of scheme therapy and cognitive group therapy on women`s perceived stress with high risky sexual behavior
Akbar Hemmati Sabet Shokouh Navabi Nejad Javad KhalatbariThe aim of this study was to compare scheme therapy and cognitive group therapy on women`s perceived stress with high risk sexual behaviors referring to Hamadan health center. This is a semi-experimental study on single stage cluster sampling .The statistical sample con MoreThe aim of this study was to compare scheme therapy and cognitive group therapy on women`s perceived stress with high risk sexual behaviors referring to Hamadan health center. This is a semi-experimental study on single stage cluster sampling .The statistical sample consisted of 500 women with high risk sexual behaviors referring to health center for AIDS test The psychologists and a physician did diagnostic interview and 217 subjects were randomly chosen using sample volume formula and stress, anxiety and depression scales were run. 85 subjects were diagnosed to have stress of whom 45 were chosen randomly and divided into three groups of 15 consisting of two experimental groups and one control group.12 sessions of cognitive group therapy and 12 sessions of scheme therapy were implemented for 90 min of each sessions. At the end of training period, three groups were post-tested and perceived stress components were investigated in pre-test and post-test. The results showed that scheme therapy is more effective than cognitive group therapy on stress of women with high risk sexual behaviors. Manuscript profile -
Open Access Article
191 - Predict marital satisfaction based on perceived parenting styles and identity styles
Mina Amininejad Mahdi ShahnazarieThis study aims to predictmarital satisfaction based on perceived parenting styles and identity styles among male workers of Isfahan Steel Plant. The study population is all male workers of Isfahan Steel Plant and sample size was determined based on the Krsjy and MoreThis study aims to predictmarital satisfaction based on perceived parenting styles and identity styles among male workers of Isfahan Steel Plant. The study population is all male workers of Isfahan Steel Plant and sample size was determined based on the Krsjy and Morgan that was 240 persons, The number of samples were selected randomly .To collect the data , Enrich marital satisfaction To collect the data, Enrich marital satisfaction questionnaire, Schiffer perceived parenting styles and Berzonsky styles Identity was used. The results showed that marital satisfaction is significantly correlated with authoritarian parenting styles positively and had a significant negative relationship with autocratic unresponsive parenting styles negatively. Permissive parenting style also doesn’t have a significant relationship with marital satisfaction. The findings also showed that marital satisfaction significantly had a positive relationship with normative identity style, informational identity style and commitment and had a negative and significant relationship with disoriented identity style. Manuscript profile -
Open Access Article
192 - Investigate the relation between Achieved identity, Percieved child training methods and Hope quantity with Perceived stress in Sama high school girl students in Guilan
Javad Khalatbari Alaleh AshouriThis research is functioned to investigate the relation between Achieved identity, Percieved child training methods and Hope quantity with Perceived stress in Sama high school girl students in Guilan. Research method was correlation and statistical population was all of MoreThis research is functioned to investigate the relation between Achieved identity, Percieved child training methods and Hope quantity with Perceived stress in Sama high school girl students in Guilan. Research method was correlation and statistical population was all of the Sama high school girl students of Guilan (2348 persons).The sample group of this research were 120 girl students selected from Rasht, Bandar anzali and Lahidjan. The tools used for the research were Robinson’s Child training methods, Snyder`s Hope scale, Objective measure of ego identity status (OMEIS) and Cohen`s Perceived stress scale .For data processing, Multiple regression was used .Based on the result of research, There is a positive and relevant relation between Foreclosure identity and Perceived stress (p<0.01). The relation between Moratorium identity and perceived stress was positive and relevant (p<0.01). The relativity that exists between Diffused identity and Perceived stress is positive and relevant (p<0.01). The relationship between Achieved identity and Percieved stress is negative and relevant (p<0.01). The relation between Permissive and Authoritative scale in child training method and Percieved stress is positive and relevant (p<0.01). The relation between Authoritarian in child training method and Perceived stress is negative and relevant (p<0.01). The relation between Hope scale and Perceived stress is negative and relevant (p<0.01). Conclusion: There is a relation between Achieved identity, Perceived child training methods and Hope quantity with Perceived stress in Sama high school girl students in Guilan. Manuscript profile -
Open Access Article
193 - The effectiveness of mindfulness training On the self-resilience and perceived social support of Women as heads heads of households
Leila Hosseini tabaghdehiThe aim of this study was to investigate the effectiveness of mindfulness training on self-resilience and perceived social support of female-headed households. The method of this research was quasi-experimental with pre-test-post-test design and control group. The stati MoreThe aim of this study was to investigate the effectiveness of mindfulness training on self-resilience and perceived social support of female-headed households. The method of this research was quasi-experimental with pre-test-post-test design and control group. The statistical population of this study Included all female heads of households in Chamestan of Nour city in 2020, numbering 483 people according to the statistics of the Registry Office. Using self-efficacy of Kolahnen (1996) and perceived social support of Zimet & et all (1988) questionnaires, initial screening was performed and 30 people Selected and randomly randomly divided into experimental (n=15) and control (n=15) groups . The subjects of the experimental and control groups answered the self-efficacy and perceived social support questionnaires in three stages of pre-test - post-test and follow-up. The experimental group underwent mindfulness training in 8 sessions of 90 minutes and the control group did not receive any intervention. Data were analyzed by repeated measures analysis of variance and Bonferroni post hoc test. The results showed that mindfulness training is effective on self- resilience and perceived social support of female-headed households (p<0.01)and the results were still stable in the follow-up phase Manuscript profile -
Open Access Article
194 - Comparison of the effectiveness of group education based on mindfulness, Geshtalt theory and religious spiritual approach Islam oriented on psychological distress and quality of perceived marital relationship of Educable Intellectual Disability student's mothers
Nazila Mazruei Marziyeh. Alivandivafa. Naemeh MohebThe present study intended to compare the effectiveness of group education based on mindfulness, Geshtalt theory and religious spiritual approach Islam oriented on psychological distress and quality of perceived marital relationship of educable student's mothers . Metho MoreThe present study intended to compare the effectiveness of group education based on mindfulness, Geshtalt theory and religious spiritual approach Islam oriented on psychological distress and quality of perceived marital relationship of educable student's mothers . Method: This was a quasi-experimental research design with pretest, posttest, and a control group.The statistical population included all student's mothers With Educatable Intellectual Disability studying in elementary schools of Tabriz in 2020-2021 academic year, of whom 48 male students were selected using convenience sampling and randomly assigned to experimental and control groups (12 each). Data were collected using Dass questionnaire and PRQC). first, a pre-test was administered to groups.Then , the first experimental group received Geshtalt theory for ten sessions, and the second experimental group received mindfulness for eight sessions and other group received religious spiritual approach Islam oriented for eleven swssion . After that, the post-test was administered to groups. Results by Covariance analysis showed that there isnt a significant difference between therapies in psychological distress but there is a significant difference between therapies in quality of perceived marital relationship Also, Mindfulness therapy had stronger effects than others therapy in reducing increasing quality of perceived marital relationship. Conclusion: mindfulness, Geshtalt theory and religious spiritual approach Islam can be utilized as complementary interventions for ameliorating the psychological problems of Educable Intellectual Disability student's mothers. Manuscript profile -
Open Access Article
195 - Investigating the effect of anger management training based on cognitive reconstruction on mental fatigue, perceived stress and emotion regulation of nurses at Shafai Hospital in Urmia
Nazila Aghbolaghi Alinaghi Agdasi Hosein Rostami Ahad AhangarThe present study was conducted with the aim of determining the effectiveness of anger management training based on cognitive reconstruction on mental fatigue, perceived stress and emotion regulation of nurses at Shafai Hospital in Urmia. The statistical population of t MoreThe present study was conducted with the aim of determining the effectiveness of anger management training based on cognitive reconstruction on mental fatigue, perceived stress and emotion regulation of nurses at Shafai Hospital in Urmia. The statistical population of the research is made up of the College of Nurses of Shafai Hospital in Urmia, from which 30 people were selected by a purposeful method and were randomly assigned to an experimental group and a control group. The selection of the sample size was done with the help of Cohen's table and based on the power of the test. The design of this research is semi-experimental, with pre-test, post-test and control group. The educational packages include anger management techniques based on cognitive reconstruction, and Yoder's psychological fatigue questionnaire (2010), Watson, Clarke and Telgen's (1988) excitement questionnaire, and Cohen et al.'s (1983) perceived stress scale were used to measure the research variables. The implementation method was in the order that first the subjects were selected by the screening method and were replaced in two experimental and control groups. Before the implementation of the intervention in each group, three questionnaires were administered as a pre-test on the participants of all groups. After that, anger management techniques based on cognitive reconstruction were taught in the experimental group, and finally, the same questionnaires were administered again as a post-test on the participants of both experimental groups. To analyze the data, multivariate analysis of covariance was used in SPSS22 software. According to the findings of the research, the modified mean of the anger management experimental group in perceived stress, mental fatigue and emotion regulation is 30.46, 6.87, 65.88 respectively, and the mean of the control group in these variables is 35.86 respectively. 11/05 and 59/37. The average difference between these two groups in the post-test of the dependent variables of the research is significant at the level of 0.01. Therefore, it can be said that the average of the anger management experimental group is significantly lower than the average of the control group in perceived stress and mental fatigue and higher than the control group in emotion regulation. According to these findings, the research hypothesis is confirmed and it can be said that anger management training based on cognitive restructuring has an effect on perceived stress and mental fatigue and increasing emotion regulation. Manuscript profile -
Open Access Article
196 - the effectiveness of group education based on religious spiritual approach Islam oriented on psychological distress, Guilt and quality of perceived marital relationship of educable student's mothers
Nazila Mazruei Marziyeh. Alivandivafa. Naeimeh MohebThe present study was conducted with the aim of determining the difference in effectiveness of group training based on Islam-oriented spiritual-religious approach on psychological disturbance, guilt and the perceived quality of marital relationship of mothers of intelle MoreThe present study was conducted with the aim of determining the difference in effectiveness of group training based on Islam-oriented spiritual-religious approach on psychological disturbance, guilt and the perceived quality of marital relationship of mothers of intellectually disabled students. This research was a semi-experimental study with a pre-test, post-test and control group design; the statistical population included all the mothers of Intellectually disability students in the academic year 1399-1400 who were studying in exceptional primary schools in Tabriz city, of these, 24 samples were selected in 1 experimental groups of 12 people and 1 control group of 12 people. According to the construction of the research and the current conditions (coronavirus), the purposeful sampling method was used to select the sample. The instruments which used were Doss psychological disturbance questionnaire (1995), guilt questionnaire (self-aware emotion) (1992) and Fletcher's perceived relationship quality scale (2002). One of the experimental groups received the mindfulness training program (8 sessions), the next group did not receive the Gestalt training program (10 sessions) and spiritual-religious approach (11 sessions) and the control group did not receive the training program. Multivariate covariance analysis was used to analyze the data. The findings of this research showed that Group training based on the spiritual-religious approach of Islam is effective on psychological disturbance, guilt and perceived marital relationship quality of mothers of intellectually disability students. Based on the results obtained from this research, it can be concluded that group training based on the spiritual-religious approach based on Islam can be used as complementary interventions to reduce problems and improve the psychological problems of mothers of students with Intellectually disabilities. Manuscript profile -
Open Access Article
197 - Sociological Factors of Domestic Violence towards Adolescent Female Children (case study: High schools in Ahwaz)
محمود یعقوبی دوست حلیمه عنایتThis study aimed to examine the sociological factors of domestic violence towards adolescent female children in Ahvaz. The study is a survey. The population of the research consisted of high school girl students and their parents in Ahvaz‚ from among w MoreThis study aimed to examine the sociological factors of domestic violence towards adolescent female children in Ahvaz. The study is a survey. The population of the research consisted of high school girl students and their parents in Ahvaz‚ from among whom 384 were selected as samples through multi –stage sampling technique. In this study, Four questionnaires" Childhood Trauma Questionnaire measuring instrument (Child Abuse and Trauma Questionnaire (CTQ) (Bernstein, 1995), Duncan’s scale of socio-economic parents (SES)‚ Russell’s social isolation UCLA)) 1976, a scale of perceived emotional support (MSPSS Zimet & et al) (1998) were used. For data analysis, statistical indicators, standard deviation, t test, and ‚ Pearson regression analysis were used. According to the study, the variable "social isolation, perceived emotional social support, socio - economic, situation and the household population have a significant relationship with domestic violence of parents toulard young female children. The results of multiple regression showed that the variable of social isolation has the most impact to predict the dependent variable. According to the research findings, this issue requires consideration of both the families and the authorities to prevent control and reduce its negative impact on society and families. Manuscript profile -
Open Access Article
198 - Sociological analysis of the relationship between perceived social support and the social health of the devotees of East Azarbaijan province
Abbas Pourhassan Mahmoud Elmi Davod EbrahimpoorThe statistical population was 24340 veterans of East Azarbaijan province and 294 veterans were selected by systematic random sampling. According to the findings, their average social health was 56.45% and perceived social support was 72.8%. The result of Pearson's corr MoreThe statistical population was 24340 veterans of East Azarbaijan province and 294 veterans were selected by systematic random sampling. According to the findings, their average social health was 56.45% and perceived social support was 72.8%. The result of Pearson's correlation test showed that there was a significant and positive relationship between perceived social support and social health of veterans of East Azerbaijan Province. Also, there was no significant relationship between social health and the percentage of veterans, age, and duration of the veterans' presence in the war, but there was a significant difference between the social health of veterans according to their literacy, veterans with education lower than diploma had the largest average difference with other groups.In explaining the results of the present research, it can be said that creating social relationships with community members and receiving social support from family and surrounding people improves the social health of veterans. If people's bond with the group and support is stronger, the possibility of isolation and jeopardizing their health will decrease. e. Manuscript profile -
Open Access Article
199 - Perceived social justice and its relationship with the ethnic identity of Turkish and Kurdish youth in the cities of Tabriz and Buchan .
Maria Pashaiy Mahmoud Elmi Davood EbrahimpourEthnic identity is one of the types of collective identities and refers to a set of characteristics and features that distinguish an ethnic group from each other and create a kind of sense of belonging to each other and integrate them. The main purpose of the study was MoreEthnic identity is one of the types of collective identities and refers to a set of characteristics and features that distinguish an ethnic group from each other and create a kind of sense of belonging to each other and integrate them. The main purpose of the study was to determine the relationship between the adherence of Turkish and Kurdish youth in the cities of Tabriz and Bukan to ethnic identity and perceived social justice. The research method was survey and the data collection tool was a standard Finnish questionnaire and a researcher-made questionnaire. The statistical population was the youth of Tabriz and Bukan, the method of systematic random sampling and the sample size were determined in two groups of 771 people. According to the findings, there was a significant positive relationship between perceived social justice and adherence to ethnic identity among Turkish and Kurdish youth in Tabriz and Bukan. The level of adherence to ethnic identity and the level of perceived social justice among the Kurdish youth of Bukan were significantly higher than the Turkish youth of Tabriz. There was no significant difference in adherence to ethnic identity indicators among Turkish and Kurdish youth in Tabriz and Bukan. Manuscript profile -
Open Access Article
200 - The interactive role of accountability and perceived control on job performance of Tabriz Municipality employees
Samad i Satary Alishah Abolfazl Gasemzadeh AlishahiThe present paper was conducted with the aim of the studying the interactive role of accountability and perceived control on performance of Municipality employees in Tabriz. Statistical Society is all employees of the municipality of the city of Tabriz who were2488 empl MoreThe present paper was conducted with the aim of the studying the interactive role of accountability and perceived control on performance of Municipality employees in Tabriz. Statistical Society is all employees of the municipality of the city of Tabriz who were2488 employees. The sample of 383 was selected by Morgan table. The research method was descriptive-correlative. Data were gathered through standard questionnaires of; Hochwarter et al (2003) Accountability questionnaire, Tetrick & LA Rocco’s (1987) perceived control questionnaire, and Paterson (1990) Job Performance questionnaire. The reliability of the questionnaires was calculated using Cronbach alpha. Regression moderator and correlation were utilized to analyze the data. The results showed that, there is a significant and positive relationship between accountability and job performance (r=0/15, p<0/01). However, there is a significant and positive relationship between perceived control and job performance (r=0/29, p<0/01). Also it was conclude that, accountability and perceived control was not interactive role in predicting job performance. Manuscript profile -
Open Access Article
201 - The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city
Farzaneh Sadeghi Hamid JananiThe aim of this research is to study the relationship between social responsibility with perceived value and customer satisfaction of the sports clubs in Hashtrood city. The research is applied, its method is descriptive-correlational and its population is all sports cl MoreThe aim of this research is to study the relationship between social responsibility with perceived value and customer satisfaction of the sports clubs in Hashtrood city. The research is applied, its method is descriptive-correlational and its population is all sports clubs customers in Hashtrood city. (N =450). A sample of 300 individuals was selected through Random sampling. The measuring tool is Carol’s social responsibility questionnaire (1991), Sweeny’s perceived value questionnaire (2008) and Moghimi & Ramazan customer satisfaction questionnaire (1390). The validity of questionnaires was approved by five professors and specialists in the field of sport management. The reliability of questionnaires is achieved by Cronbach alpha coefficient and their α coefficient for social responsibility questionnaire is (α= 0/88), for perceived value questionnaire is (α=0/93) and for customer satisfaction questionnaire is (α=0/89) respectively. To analyze the data, SPSS software16 was used to perform descriptive statistics. In inferential statistics, in order to check normal distribution of data Kolmogorov-Smirnov test was used. After confirmation of abnormal research data, nonparametric statistical method of Spearman correlation test was used to determine the relationship between social responsibility with perceived value and customer satisfaction the of sports clubs. The results showed that, there is a significant relationship (Sig <0/05) between social responsibility (and its elements of Economical, Legal, Moral, Humanistic) with perceived value and customer satisfaction of sports clubs in Hashtrood city. Manuscript profile -
Open Access Article
202 - تمایل به برقراری ارتباط، هراس از ارتباط، و درک شخصی از توانایی برقراری ارتباط در زبان اول و زبان دوم در بین زبان آموزان ایرانی: یک تحقیق مقایسه ای
غزاله چراغپور سمواتی نسیم گل آقاییدر عصر آموزش زبان به صورت محاوره ای اصلی ترین هدف از زبان آموزی تشویق زبان آموز به جستجوىفرصت های ارتباطی و تمایل آنان به برقراری ارتباط در چنین موقعیت ها شناخته شده است. از آنجایی که ارتباطبین تمایل به برقراری ارتباط و متغیرهای دیگر ممکن است به طرز قابل ملاحظه ای از فر Moreدر عصر آموزش زبان به صورت محاوره ای اصلی ترین هدف از زبان آموزی تشویق زبان آموز به جستجوىفرصت های ارتباطی و تمایل آنان به برقراری ارتباط در چنین موقعیت ها شناخته شده است. از آنجایی که ارتباطبین تمایل به برقراری ارتباط و متغیرهای دیگر ممکن است به طرز قابل ملاحظه ای از فرهنگی به فرهنگ دیگرتغییر کند، مطالعه حاضر ارتباط بین تمایل به برقراری ارتباط، هراس از ارتباط و درک شخصی از توانایی برقراریارتباط در فارسی و انگلیسی را مورد بررسی قرار داد. تعداد 235 زبان آموز ایرانی بزرگسال فارسی زبان از طریقروش نمونه گیری در دسترس برای شرکت در این تحقیق انتخاب شدند. جامعه آماری متشکل از 118 زبان آموزسطح متوسط و 113 زبان آموز سطح متوسط رو به بالا بود. انتقال پذیری و قابل پیش بینی بودن متغیرهایارتباطی از زبان اول به زبان دوم توسط تحلیل درجه همبستگی و رگرسیون خطی مورد بررسی قرار گرفت. یافتهها نشان داد که در بین متغیرهای ارتباطی، هراس از ارتباط بیشتر حالت یک صفت فردی را داشت که از زباناول به زبان خارجی منتقل می شد. تمایل به برقراری ارتباط درزبان فارسی به میزان بسیار کمی این تمایل را درزبان انگلیسی پیش بینی می کرد. همچنین درک شخصی از توانایی برقراری ارتباط در فارسی فقط 15 ٪ همینمتغیر در زبان انگلیسی را پیش بینی می کرد. یافته های این تحقیق می تواند به معلم ها در درک این موضوع کهکدام متغیرهای ارتباطی حالت یک صفت فردی را دارند یا بسته به موقعیت تغییر می کنند، کمک کند. Manuscript profile -
Open Access Article
203 - بررسی اثربخشی گذرگاه های-چندگانه مغز بعنوان یک مدل آموزش مغز-محور بررروی استرس، اضطراب، افسردگی و فضای حمایتی ادراک شده فراگیران زبان انگلیسی
ژیلا نائینی جوانشیر اسدی نسرین سادات اعظمیهدف پژوهش حاضر، بررسی اثربخشی آموزش مغز ـ محور بر استرس، اضطراب، افسردگی و فضای حمایتی ادراک‎شده فراگیران زبان انگلیسی در استان گلستان بود. برای اجرای این پژوهش، از طرح پژوهشی نیمه‎آزمایشی همراه با پیش‎آزمون ـ مداخله ـ پس‎آزمون با گروه کنترل، استفاده شد. Moreهدف پژوهش حاضر، بررسی اثربخشی آموزش مغز ـ محور بر استرس، اضطراب، افسردگی و فضای حمایتی ادراک‎شده فراگیران زبان انگلیسی در استان گلستان بود. برای اجرای این پژوهش، از طرح پژوهشی نیمه‎آزمایشی همراه با پیش‎آزمون ـ مداخله ـ پس‎آزمون با گروه کنترل، استفاده شد. جامعه آماری آن، دانشجویان کارشناسی آموزش زبان انگلیسی استان گلستان بودند. برای نمونه آماری، 30 دانشجوی آموزش زبان انگلیسی دانشگاه آزاد واحد علی‎آباد کتول، به‎کمک روش نمونه‎گیری در دسترس، انتخاب و گروه آزمایش نام‎گذاری شدند و30 دانشجوی آموزش زبان انگلیسی نیز از واحد گرگان انتخاب شدند و گروه کنترل نام گرفتند. ابزار پژوهش، پرسش‎نامه‎های استرس، اضطراب و افسردگی، لاویبوند و لاویبوند (1995) (DASS21) و پرسش‎نامه فضای حمایتی ادراک‎شده (ویلیام و دسی، 1996) بود و به‎عنوان پیش‎آزمون و پس‎آزمون قبل و بعد از مداخله، در گروه‎های آزمایش و کنترل (بدون مداخله) استفاده شدند. برای مداخله، گروه آزمایش با بهره‎مندی از مدل گذرگاه چندگانه زدینا (2014) در 10 جلسه تحت آموزش مغز ـ محور قرار گرفت. گذرگاه‎های چندگانه مغزی مدل زدینا، گذرگاه حسی ـ حرکتی، گذرگاه عواطف، گذرگاه پاداش، گذرگاه توجه و حافظه و گذرگاه لب پیشانی هستند. هر جلسه آموزشی بر تمرین‎ها و روش‎هایی متمرکز بودند که با گذرگاه خاصی از مغز ارتباط داشتند. پیش‎آزمون (پرسش‎نامه‎ها) در ابتدای ترم آموزشی به‎طور آن‎لاین برای هر دو گروه ارسال شد و پس‎آزمون (همان پرسش‎نامه‎ها) نیز، بعد از 10 جلسه، بار دیگر در اختیار هر دو گروه قرار گرفت. تحلیل داده‎ها حاکی از اثربخشی آموزش مغزـ محور بر استرس، اضطراب، افسردگی و فضای حمایتی ادراک‎شده فراگیران زبان انگلیسی استان گلستان بود. Manuscript profile -
Open Access Article
204 - تاثیر فعالیتهای کلاسی حل مسئله روی تمایل به ارتباط، توانش ارتباطی خود ادراکی، و اضطراب ارتباط در زبان آموزان ایرانی زبان انگلیسی به عنوان زبان خارجی
Amir Marzban مریم محمودوندتمایل به بر قراری ارتباط که به عنوان اراده فرد در برقراری ارتباط در هنگامی که فرصت آن بروز پیدا می کند تعریف می شود(مک اینتایر و همکاران،1998)نقش مهمی در یادگیری زبان دوم / خارجی ایفامی نماید. تحقیق حاضر درصدد آن است که تاثیر اجرای فعالیتهای کلاسی مبتنی بر حل مسئله را ر Moreتمایل به بر قراری ارتباط که به عنوان اراده فرد در برقراری ارتباط در هنگامی که فرصت آن بروز پیدا می کند تعریف می شود(مک اینتایر و همکاران،1998)نقش مهمی در یادگیری زبان دوم / خارجی ایفامی نماید. تحقیق حاضر درصدد آن است که تاثیر اجرای فعالیتهای کلاسی مبتنی بر حل مسئله را روی تمایل زبان آموزان به برقراری ارتباط مورد بررسی قراردهد. جهت رسیدن به این هدف 61 زبان آموز سطح پیش متوسطه از طریق یک امتحان تعیین سطح انتخاب شدند. زبان آموزان از لحاظ سه مقیاس تمایل به برقراری ارتباط و نیز دو مقیاس پیشینی یعنی توانش ارتباطی خود ادراکی و اضطراب ارتباط تحت پیش آزمون قرار گرفتند. البته گروه ازمایشی در طول دوره آموزشی فعالیتها کلاسی حل مسئله دریافت نمود درحالی که گروه کنترل از آن محروم شد.پس از 15 جلسه آموزش دو گروه از طریق سه مقیاس اشاره شده تحت پس آزمون قرار گرفتند. نتایج حاکی از آن بود که گروه آزمایشی از لحاظ سطح تمایل به برقراری ارتباط عملکرد بهتری داشت. به علاوه مشخص شد که تمایل به برقراری ارتباط به طور مستقیم با توانش ارتباطی خودادراکی و به طور غیر مستقیم با اضطراب ارتباط رابطه دارد. بنابراین براساس مدل راه مک اینتایر (1994) هر دو مقیاس می توانند پیش بینی کننده تمایل بهارتباط باشند. تحلیل آماری داده ها از طریق تحلیل واریانس چند متغیری(MANOVA) انجام شد. Manuscript profile -
Open Access Article
205 - بررسی ارتباط میان استفاده از راهبردهای یادگیری زبان و مهارت زبانی خوداحساس
مونا خبیری مهدیه اعظمی نژادهدف این تحقیق بررسی رابطه بین استفاده زبان آموزان دو سطح متوسط و پیشرفته زبان انگلیسی از راهبردهای فراگیری زبان و خود-ارزیابی آنان از دانش زبان انگلیسی بوده است. شصت و هفت دانش آموز زبان انگلیسی (۳۹ دانش آموز سطح متوسط و ۲۸ دانش آموز سطح پیشرفته) بر مبنای نمره دریافتی د Moreهدف این تحقیق بررسی رابطه بین استفاده زبان آموزان دو سطح متوسط و پیشرفته زبان انگلیسی از راهبردهای فراگیری زبان و خود-ارزیابی آنان از دانش زبان انگلیسی بوده است. شصت و هفت دانش آموز زبان انگلیسی (۳۹ دانش آموز سطح متوسط و ۲۸ دانش آموز سطح پیشرفته) بر مبنای نمره دریافتی در آزمون کلی سطح زبان انگلیسی برای شرکت در این تحقیق انتخاب شدند. آزمون فوق ابتدا یکبار به صورت آزمایشی با گروه مشابهی برگزار گردیده و مورد بازپیرایی قرار گرفته بود. زبان آموزان منتخب به دو پرسشنامه پاسخ دادند: یک پرسشنامه جهت انجام خود-ارزیابی سطح زبان انگلیسی و دیگری پرسشنامه سنجش میزان استفاده از راهبردهای فراگیری زبان انگلیسی. نتایج تحلیل آماری داده ها حاکی از وجود رابطه معنا درا بین دو متغیر در میان گروه زبان آموزان سطح پیشرفته بود ، حال آنکه چنان رابطه ای میان گروه زبان آموزان سطح متوسط وجود نداشت. بنابراین نتایج نشان می دهد که هرچه زبان آموزان به سطوح بالاتر زبان ارتقا می یابند ، توانایی بیشتری برای ارزیابی سطح زبان خود پیدا می کنند و نیز از راهبردهای فراگیری زبان نیز بیشتر استفاده می نمایند. همچنین نتایج حاکی از آن است که با ارتقای سطح زبان انگلیسی تغییری در رویکرد زبان آموزان نسبت به استفاده از راهبردهای فراگیری زبان رخ نمی دهد مگر در مورد راهکار حافظه ای واجتماعی فراگیری زبان. نهایتا نتایج نشان می دهد که متداوترین راهکار فراگیری زبان در میان دو سطح متوسط و پیشرفته زبان آموزان راهکار شناختی بوده و زبان آموزان هر دو سطح از راهکار عاطفی کمتر از سایر راهکارها استفاده می کنند. Manuscript profile -
Open Access Article
206 - بررسی نگرش دانشجویان زبان انگلیسی در عرصه بین الملل نسبت به توانش ارتباطی بین فرهنگی
علی اصغر پوراکبری حسین حیدری تبریزی عزیزه چالاکهدف این مطالعه بررسی نگرش و ماهیت درک تفکر و درک صلاحیت ارتباطات بین فرهنگی (ICC) بین دانشجویان بین المللی زبان انگلیسی است. بر این اساس، این مطالعه از پارادایم تحقیق ترکیبی استفاده می کند که شامل یک مرحله کیفی و یک مرحله کمی است. شرکت کنندگان در مرحله اول مطالعه Moreهدف این مطالعه بررسی نگرش و ماهیت درک تفکر و درک صلاحیت ارتباطات بین فرهنگی (ICC) بین دانشجویان بین المللی زبان انگلیسی است. بر این اساس، این مطالعه از پارادایم تحقیق ترکیبی استفاده می کند که شامل یک مرحله کیفی و یک مرحله کمی است. شرکت کنندگان در مرحله اول مطالعه 30 دانشجوی کارشناسی ارشد سال سوم رشته زبان انگلیسی از دانشگاه خوراسگان اصفهان، ایران هستند. و شرکت کنندگان مرحله دوم مطالعه، 30 دانشجوی بین المللی سال اول دوره ESL از دانشگاه گانزاگا در واشنگتن، ایالات متحده هستند. تجزیه و تحلیل روایت ها در مرحله اول مطالعه نشان می دهد که شرکت کنندگان نگرش های متنوع نسبت به برخورد بین فرهنگی دارند. یافته های تحلیل آماری مرحله دوم مطالعه نشان داد که مهم ترین متغیرهای اختلاف فردی که مستلزم صلاحیت ارتباطاتی بین فرهنگی دانشجویان هستند، نگرانی های ارتباطی آنها و شایستگی ارتباطی آنها است. Manuscript profile -
Open Access Article
207 - Modeling the Structural Relationships of Cognitive Abilities with Academic Achievement by Mediating the Role of Perceived Competence in High School Students
arezoo abazari Nabi-Ollah Akbarnetaj- Shoob Jamal SadeghiThe purpose of this research was modeling the structural relationships of cognitive abilities with academic achievement through mediation of the role of perceived competence in high school students. The method was descriptive, correlational type based on the structural MoreThe purpose of this research was modeling the structural relationships of cognitive abilities with academic achievement through mediation of the role of perceived competence in high school students. The method was descriptive, correlational type based on the structural equations. The statistical population consisted all 1361 male state school students of junior high, ninth grade of Babol in the academic year of 400-401. To choose the sample size based on the number of observed variables and allocating a coefficient of 15 to each observed variable (16 in the model), and taking the possibility of incomplete questionnaires into account, 250 people were taken as the sample size by two-step-clustering method. In order to collect the data, the educational achievement questionnaires by Pham and Taylor, cognitive abilities by Nejati, perceived competence by Harter, were used. The construct validity of the instruments was confirmed and their reliability was calculated using Cronbach's alpha coefficient test and composite reliability, which was statistically confirmed. In order to analyze the data, structural regression equations were used in SPSS-25 and AMOS-23 software. The findings showed that there is a relationship between cognitive abilities and academic progress in junior high school students. Also, cognitive abilities have a significant effect on academic achievement through the mediation of perceived competence in junior high school students. Generally, cognitive abilities can predict .46 of academic progress through the mediation of perceived competence in high school students Manuscript profile -
Open Access Article
208 - Comparison of the Effectiveness of Group Anger Management Training Based on Cognitive Reconstructing and Mindfulness Based Stress Reduction (MBSR) on Mental Fatigue, Perceived Stress, and Emotion Regulation in Nurses in Urmia
Nazila Aghbolaghi alinaghi aghdasi Hossein Rostami Ahad AhangarThis study intended to compare the effectiveness of group training of anger management based on cognitive reconstructing and mindfulness based stress reduction (MBSR) on mental fatigue, perceived stress, and emotion regulation in nurses. The research method was quasi-ex MoreThis study intended to compare the effectiveness of group training of anger management based on cognitive reconstructing and mindfulness based stress reduction (MBSR) on mental fatigue, perceived stress, and emotion regulation in nurses. The research method was quasi-experimental with pre-, and post-test design and a control group, statistical population included all the nurses of Shafa hospital in Urmia (n=85), among them 45 people were selected through on-hand method and were randomly assigned in two experimental and one control groups (each group 15 people). The research instruments included mental fatigue scale (Feron & Tidel), perceived stress scale (Cohen), and emotions questionnaire (Watson) and anger management based on cognitive reconstructing and MBSR packages. Data analysis was done by one-way analysis of covariance with SPSS software. The findings indicated that MBSR was more effective than anger management based on cognitive reconstructing regarding decreased perceived stress. No significant difference was observed regarding the effectiveness of two methods on both variables of mental fatigue and emotion regulation (in sig level of 0.05). In conclusion, participating in anger management training sessions based on cognitive restructuring and MBSR makes nurses familiar with their feelings, emotions and thoughts and can control their negative emotions, thereby experiencing lower levels of perceived stress and mental fatigue. Manuscript profile -
Open Access Article
209 - Comparison of the Effectiveness of Group Training Based on Mindfulness, Gestalt Theory and Islam-oriented Spiritual-Religious Approach on the Perceived Marital Relationship Quality of Mothers of Mentally Retarded Students
nazila mazruei marziyeh. alivandivafa naeimeh moheb The present study was conducted with the aim of determining the difference in effectiveness of group training based on mindfulness, Gestalt theory and Islam-oriented spiritual-religious approach on perceived quality of marital relationship of mothers of intellectu More The present study was conducted with the aim of determining the difference in effectiveness of group training based on mindfulness, Gestalt theory and Islam-oriented spiritual-religious approach on perceived quality of marital relationship of mothers of intellectually disabled student. The statistical population included all the mothers of Intellectually disability students in the academic year 2020-2021 who were studying in exceptional primary schools in Tabriz city, of these, 48 samples were selected in 3 experimental groups of 12 people and 1 control group of 12 people. According to the construction of the research and the current conditions (coronavirus), the available sampling method was used to select the sample. The instruments which used was Fletcher's perceived relationship quality scale (2002). The results of multivariate covariance analysis showed that group training based on mindfulness, gestalt and Islamic spiritual-religious approach is effective on the perceived marital relationship quality of mothers of mentally retarded students. Based on the results obtained from this research, it can be concluded that group training based on mindfulness, Gestalt theory and the spiritual-religious approach based on Islam can be used as complementary interventions to reduce problems and improve the marital relationship of mothers of students with Intellectually disabilities. Manuscript profile -
Open Access Article
210 - The Effect of Instruction Based on Cognitive Load theory on Academic Achievement, Perceived Cognitive Load and Motivation to Learning in Science Courses
Ali Abdi Maryam RostamiThe purpose of this study was to investigate the effect of instruction based on cognitive load theory on academic achievement, perceived cognitive load and motivation to learning in science courses. The method of research was a quasi-experimental with non-equivalent gro MoreThe purpose of this study was to investigate the effect of instruction based on cognitive load theory on academic achievement, perceived cognitive load and motivation to learning in science courses. The method of research was a quasi-experimental with non-equivalent groups, which includes pre and post-test design with the control group. A total of 58 sixth grade students from two different classes were involved in the study (experimental group N=28 and control group N=23). They were selected through available sampling. The experimental group were trained through the science course syllabus based on cognitive load effects (Worked Example Effect and Completion Problem Effect, Attention Split Effect, Modality Effect, Redundancy effect) and the control group through traditional and common teaching methods for six weeks. For collecting the data, a teacher-made achievement test on sciences which consisted of 20 multiple choice questions and a motivation toward sciences questionnaire were applied. Also, at the end of each unit, the Subjective Rating Scale (SRS) was used to measure the students’ cognitive load. Both descriptive and inferential statistical (ANCOVA) techniques were used for analyzing the data. The results showed that instruction designed by CLT principles was effective for teaching sciences. Also, the findings showed that students in the experimental group developed more positive motivation towards science after the treatment. Manuscript profile -
Open Access Article
211 - Relationship between perceived parenting practices and maternal-paternal trait anxiety with young adults' anxiety
Khalil Esmaeilpour Leili JamilThe purpose of present study was to investigate the relationship between perceived parenting practices and maternal-paternal trait anxiety with young adults' anxiety. To do so, 100 (50 female and 50 male) local students of Tabriz Public, and Azad Universities were selec MoreThe purpose of present study was to investigate the relationship between perceived parenting practices and maternal-paternal trait anxiety with young adults' anxiety. To do so, 100 (50 female and 50 male) local students of Tabriz Public, and Azad Universities were selected through volunteer sampling. Since parents were needed to fill questionnaires, the sample was selected among local students. State-Trait Anxiety Inventory (STAI; Spiel Berger, Gorsuch and Lushene, 1970) was used to measure parents and children's trait anxiety, and Children's Report of Parenting Behavior Inventory (CRPBI; Schaefer, 1965) was used for assessing children's perceptions of parenting practices. Data were analyzed through correlation and multiple regression methods. The results showed that there was positive, significant relationship between parents and children's anxiety. Also there was significant relationship between children's perceptions of parenting practices and offspring's anxiety, so that children's perception of accepting and over-controlling parenting, respectively, had negative and positive relationships with children's anxiety. Based on the results, it was concluded that parents with high anxiety and children's perception of parenting practices have incredible role in children's trait anxiety. Therefore, by training appropriate parenting practices to parents and reducing parents' anxiety the offspring's anxiety and its harmful traces could be reduced. Manuscript profile -
Open Access Article
212 - Standardization of Perceived Social Support Questionnaire for High School Students
H. A. Hooman S. Livarjani This study has been done with the aim of consideration of reliability, validity and normal finding of perceived social support questionnaire. The scale was administered on 535(258 girls and 277 boys) students whom were chosen sing luster random sampling method. Th More This study has been done with the aim of consideration of reliability, validity and normal finding of perceived social support questionnaire. The scale was administered on 535(258 girls and 277 boys) students whom were chosen sing luster random sampling method. The reliability coefficients of the scale were determined using Cronbach’s coefficient alpha. The total reliability coefficient of questionnaire was 82%. The scales validity was measured by factor analysis. There was enough coordination among the questions and the scale’s questions were saturated by general factor, also no significant sex difference exists in the total score. Manuscript profile -
Open Access Article
213 - Tourism Productivity by Attracting Children’s Market: The Role of Children in Decision Making
Mehdi Karoubi Mahmood Ziaee Zohre Mohammadi Tourism productivity relies heavily on social and economic improvement. Children have largely been ignored as beneficiaries of tourism who can play a highly influential role. Existing research had failed to considered children as active agents who can impact thei More Tourism productivity relies heavily on social and economic improvement. Children have largely been ignored as beneficiaries of tourism who can play a highly influential role. Existing research had failed to considered children as active agents who can impact their lives and environments. The purpose of the current study was thus to address the existing research gap and qualitatively investigate children's perceptions of the trips they had experienced and to explore whether their decision making and the consequences of their leisure behaviors might play any ameliorating role in economic recovery. The research sample comprised 96 children within the age range of 9 -12 years old who had been selected based on gender and socioeconomic status, as the moderator variables, to take part in semi-structured interviews to narrate their memories. The recorded memories were further thematically analyzed. Exploration of their best trips revealed that novelty/entertainment, nature, and social relationships were perceived to be the major merits which stimulated emotional loyalty and the desire to return to the place. Emotional loyalty was observed to be stronger among males and middle socioeconomic class. Moreover, the findings supported the important role children can play in decision making and impacting the family’s selection of future tourist destinations. Manuscript profile -
Open Access Article
214 - Determining The Dimensions of Service Quality in Banking Industry: Examining The Gronroos Model in Pasargad Banks of the Northwest of Iran
Soleyman Iranzadeh Hossien Emari Saeed BakhshayeshThe main objective of this research is to determine the dimensions of service quality in the banking industry of Iran. For this purpose, we compared the Gronroos Services Quality Model with the data collected from the statistical population of the research. This researc MoreThe main objective of this research is to determine the dimensions of service quality in the banking industry of Iran. For this purpose, we compared the Gronroos Services Quality Model with the data collected from the statistical population of the research. This research is an applied research and its strategy is casual. The standard questionnaire was used for collecting the data. The statistical population of the research included the customers of Pasargad banks of the Northwest who had current accounts at this bank. 287 customers of this bank were selected through cluster sampling and were studied. After confirmatory factor analysis and drawing the path diagram using Lisrel software, it became clear that the variable of functional quality of services has a direct significant effect on the mental image and perceived service quality. Also, the technical quality has a direct significant effect on the mental image and perceived service quality and finally the direct effect of perceived service quality on the customer satisfaction was proved. So, knowing the key dimensions of the quality of services in this industry and planning for their improvement can increase the satisfaction of customers and the productivity of this industry. Manuscript profile -
Open Access Article
215 - The Effect of Aggregated Impacts of Productivity Variables in Customer-contact Employees on Customers Perceived Service Quality (Case: Private Banks in Khuzestan Province)
Nemat Allah Joola Mansour Samadi Rahim Chini pardazIn this investigation, some of the variables effective on the productivity ofcustomer-contact employees affecting customer perception of perceived servicequality as well as the relations among the responses have been tested in the formof a conceptual model. In other wor MoreIn this investigation, some of the variables effective on the productivity ofcustomer-contact employees affecting customer perception of perceived servicequality as well as the relations among the responses have been tested in the formof a conceptual model. In other words, the role of three major personalcharacteristics of employees ( self-efficacy, adaptability and job satisfaction), asa bridge between the employee's job characteristics (role conflict and roleambiguity) and customer perceived service quality have been investigated.Inorder to collect data through using census, the relevant questionnaires weredistributed among the members of the first statistical population ( the employeesof private banks in Khuzestan Province totaling 94 people). In this way, 94customer questionnaires were specialized to the banks by stratified sampling ;then, the bank questionnaires were distributed among their customers by randomsampling .The results of the structural equations analysis indicated that with dueattention to obtained goodness of fit index, the supposed model has been welldesigned.With due attention to the coefficients obtained from the model test, the12 suggested hypotheses can be accepted or rejected. As predicted, employee'sself-efficacy and job satisfaction have a positive structural effect on customerperceived service quality. Employee's self-efficacy positively affects employee'sadaptability with the customer. Contrary to all expectations, the results indicatedthat employee's adaptability negatively influences customer perceived servicequality. And as predicted, it was proved that the employee’s role conflict androle ambiguity have a negative structural effect on employee's adaptability andself-efficacy. Also, employee's role conflict positively affects employee’s roleambiguity. Finally, the results indicated that employee’s role ambiguity has alimited positive effect on employee's job satisfaction. It is worthy of mentionthat because the relevant coefficients were too small, it is difficult to make acomment on employee's role conflict and self efficacy effects on jobsatisfaction Manuscript profile -
Open Access Article
216 - نقش عملکرد خانواده، دلبستگی و حمایتهای اجتماعی ادراکشده بر بزهکاری در بین نوجوانان شهر قائمشهر
علی اصغر عباسی علی رحمانیامروزه رفتارهایی مانند سوء مصرف مواد مخدر، انحرافات اخلاقی و اجتماعی، افت و ترک تحصیل، حاملگیهای دوره نوجوانی و اعمال خشونت و پرخاشگری، فرار از خانه و خودکشی که از آنها به عنوان بزهکاری یاد میشود، بخشی عظیمی از نیروهای جامعه را به تحلیل برده است. این رفتارها به واسطه Moreامروزه رفتارهایی مانند سوء مصرف مواد مخدر، انحرافات اخلاقی و اجتماعی، افت و ترک تحصیل، حاملگیهای دوره نوجوانی و اعمال خشونت و پرخاشگری، فرار از خانه و خودکشی که از آنها به عنوان بزهکاری یاد میشود، بخشی عظیمی از نیروهای جامعه را به تحلیل برده است. این رفتارها به واسطه پیامدهای نامطلوبی که بر نظام اجتماعی و حتی نظام شخصیتی افراد میگذارند، مورد بحث و تحلیل بسیاری از اندیشمندان و پژوهشگران واقع شده است و در این پژوهش نیز نقش عملکرد خانواده، دل بستگی و حمایتهای اجتماعی ادراک شده بر بزهکاری در بین نوجوانان به صورت کمی در میان 388 نفر از نوجوانان شهر قائم­شهر بررسی شده است. نتایج این پژوهش نشان داده است که سه متغیر عملکرد خانواده، دل بستگی و حمایتهای اجتماعی ادراک شده رابطه معکوس و معناداری با بزهکاری دارند. یعنی هرچقدر میزان عملکرد خانواده، دل بستگی و حمایتهای اجتماعی ادراک شده بیشتر باشد به تبع آن میزان بزهکاری کاهش پیدا می کند و همچنین نتایج حاصل از تحلیل رگرسیون نشان داده است که سه متغیر مستقل به تنهایی توانستهاند 58/0 درصد واریانس متغیر وابسته را تبیین کنند. Manuscript profile -
Open Access Article
217 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
jafar bahari Banafsheh Farahani Shahla Bahari Marjan Bazleh Hamed BahariThe provided present research aimed to Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry in 5 star hotels of East Azerbaijan Including: Hotels El-Goli Pars and shahriar has b MoreThe provided present research aimed to Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry in 5 star hotels of East Azerbaijan Including: Hotels El-Goli Pars and shahriar has been done in the March 2016.The data required for this research has gathered by questionnaire with available non-random sampling method through 5 stars hotels guests of Tabriz City. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the SMART PLS software to analyze data. Statistical population of this research has considered all guests of the 5 stars Hotels Tabriz City. Given that the population size is unknown from Cochran formula is used in order to determine the sample size. The sample size of 196 is people guests of the 5 stars Hotels Tabriz City. The provided results indicate that Quality relationship with the customer variable on Perceived quality and customer loyalty has a Direct and significant impact; and also impact of Perceived quality on customer loyalty Direct and significant. And on the other Quality relationship with the customer variable through the intermediate role of Perceived quality on customer loyalty Indirect impact and significant. Manuscript profile -
Open Access Article
218 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed BahariMost of previous studies have been concluded that the tourism destination image and perceived value are the most important prerequisites for tourist satisfaction and it has too much impact on tourist behaviour for choosing on tourism destination. On the other hand, the MoreMost of previous studies have been concluded that the tourism destination image and perceived value are the most important prerequisites for tourist satisfaction and it has too much impact on tourist behaviour for choosing on tourism destination. On the other hand, the positive image of turism destination and tourist perception of the value of tourism destination could have many valuable outcomes. The image of tourism destination is the factor that many tourists will consider during their choosing a destination.This study aims to Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty in the city of Tabriz has been done in the September of 2015. The required data for this study with available random sampling method from Foreign tourists that in September 2015 have visited the city of Tabriz and is collected by questionnaire instrument. The nature of the research is from kind descriptive- correlation. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. Provided results showing that Tourism destination image on perceived value, tourist satisfaction and loyalty has a significant and positive impact. perceived value on tourist satisfaction and loyalty has a significant and positive impact. As well as the impact of tourist satisfaction on tourist loyalty is positive and significant. Manuscript profile -
Open Access Article
219 - Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers
A Ibrahimi S. H. Mansouri -
Open Access Article
220 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاههای شهروند شهر تهران)
فرزانه کاشفی حسین بدیعی روح الله رضازادهپژوهش حاضر به بررسی ارزش ادراکشده مشتری در حوزه خردهفروشی از جنبه ارزش کاربردی میپردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراکشده در خردهفروشی، مسیر جدیدی را برای موفقیّت این بنگاهها در بازار رقابتی کنونی فراهم آورده و خلا علمی موج Moreپژوهش حاضر به بررسی ارزش ادراکشده مشتری در حوزه خردهفروشی از جنبه ارزش کاربردی میپردازد و در پی این است تا با بررسی و نقد و تحلیل عوامل ایجادکننده ارزش ادراکشده در خردهفروشی، مسیر جدیدی را برای موفقیّت این بنگاهها در بازار رقابتی کنونی فراهم آورده و خلا علمی موجود در زمینه ارزش ادراکشده مشتری از جنبه ارزش کاربردی در ایران را پوشش دهد. در این پژوهش ارزش ادراکشده مشتری در فروشگاههای زنجیرهای شهروند مورد بررسی قرار گرفته است. روش پژوهش آمیختهای از روشهای توصیفی - پیمایشی و همبستگی است. اطلاعات مورد نیاز از طریق طراحی و توزیع یک پرسشنامه در بین جامعه آماری (فروشگاههای زنجیرهای شهروند شهر تهران) در سال 1390 تهیه شده است. حجم نمونه 440 نفر (از چهار منطقه اقلیمی شهر تهران و تعداد یکصد و ده پرسشنامه در هر یک از چهار منطقه) است که انتخاب تعداد نمونه در روزهای به خصوص و انتخاب فروشگاههای شهروند به صورت هدفمند و غیر تصادفی و انتخاب افراد در زمان نمونهگیری به صورت تصادفی انجام گرفته است. در پژوهش حاضر برای دستهبندی پاسخهای پرسشنامه و تنظیم و تبدیل آنها به متغیرهای تحقیق و استخراج و ارائه شاخصهای گرایش مرکزی و پراکندگی از تحلیل توصیفی استفاده شده است. تحلیل و آزمون فرض از طریق مدل معادلات ساختاری از جمله تحلیل عاملی تاییدی، تحلیل رگرسیون و تحلیل مسیر، آزمون t تک نمونه، آزمون آنالیز واریانس انجام گردیده است. نتایج تحقیق بیانگر رابطه مستقیم و معنادار در ارتباط با تاثیر ارزشهای کاربردی با ارزش درکشده مشتری میباشد. Manuscript profile -
Open Access Article
221 - Investigating the Effective Factors on Mobile Bank Acceptance in Parsian Bank Customers in Arak City
P. Ghaffari Ashtiyani M. Panahi Vanani R. Shaabani -
Open Access Article
222 - ارزیابی تاثیر کیفیت درک شده از خدمات بانکداری الکترونیک بر رضایت و تعهد مشتریان بانک صادرات استان تهران
شادان وهاب زاده سانیا محمودکلائیاین تحقیق به بررسی تأثیر کیفیت درک شده از خدمات بانکداری الکترونیک بر رضایت و تعهد مشتریان میپردازد. تحقیق حاضر از نظر هدف کاربردی است و برای انجام این تحقیق 384 نفر از مشتریان شعب بانک صادرات استان تهران که تجربه استفاده از خدمات الکترونیک این بانک را داشته اند به صور Moreاین تحقیق به بررسی تأثیر کیفیت درک شده از خدمات بانکداری الکترونیک بر رضایت و تعهد مشتریان میپردازد. تحقیق حاضر از نظر هدف کاربردی است و برای انجام این تحقیق 384 نفر از مشتریان شعب بانک صادرات استان تهران که تجربه استفاده از خدمات الکترونیک این بانک را داشته اند به صورت نمونه گیری خوشهای و بطور تصادفی انتخاب شدند و با استفاده از ابزار پرسشنامه اطلاعات تحقیق گردآوری شد. برای سنجش روایی پرسشنامه از روایی صوری، محتوایی و روایی سازه استفاده شد و همچنین برای برآورد پایایی از سازگاری درونی استفاده شد که مهمترین شاخص سازگاری درونی آزمون آلفای کرونباخ است که ضریب الفای کرونباخ نمونه 30 نفری 912/0 بدست آمد که بزرگتر از 7/0 است. این تحقیق از نظر ماهیت توصیفی- پیمایشی است و از فنون آمار توصیفی – استنباطی برای تجزیه و تحلیل دادهها استفاده شده است. در سطح تجزیه و تحلیل توصیفی به تجزیه و تحلیل داده­های جمعیت­شناختی و در سطح تجزیه و تحلیل استنباطی با استفاده از مدل معادلات ساختاری به تجزیه و تحلیل داده­ها جهت تأیید و یا رد فرضیه­های تحقیق پرداخته شد. نتایج بدست آمده از این تحقیق نشان دهنده این است که هر سه فرضیه اثبات شده است. کیفیت خدمات درک شده از بانکداری الکترونیک بر رضایت مشتریان تاثیر مثبت دارد. رضایت از خدمات درک شده از بانکداری الکترونیک برتعهد مشتریان تاثیر مثبت دارد. کیفیت درک شده از خدمات بانکداری الکترونیک بر تعهد مشتری تاثیر مثبت و مستقیم دارد. Manuscript profile -
Open Access Article
223 - Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Maryam Sharghi Mojarad Mohammad Bameni Moghadam Shabnam Fani -
Open Access Article
224 - Relationship among Self-perceived Oral Competence, Communication Apprehension, and Iranian EFL Learners’ Willingness to Communicate: Cooperative teaching in focus
Mansoureh Bahadori Seyed Moslem Hashemizadeh -
Open Access Article
225 - Effect of Psychological Factors on EFL Teachers’ Attitude about Technology Use: Perceived ease of use, trialability, and subjective norms in focus
DOR: 20.1001.1.23223898.2021.9.37.5.3
Somaye Davoodi Leila Akbarpour Ehsan Hadopourkk -
Open Access Article
226 - Impact of Parental Socio-economic Status on High School EFL Learners' Academic Achievement: Parents' involvement and support in focus
DOR: 20.1001.1.23223898.2021.9.36.11.7
hamid Sarkhosh Maryam Sameri Mohammad Hasani -
Open Access Article
227 - The effect of Clan culture, development culture and Adaptability culture on the perceived organizational performance with regard to the role of organizational learning (Case study: Organization of Jihad Agriculture in Kohgiluyeh and Boyer Ahmed
arash rahimi firozabad saeed Razeghi Amir KazemiOrganizational culture is a set of beliefs, job philosophy, vision, expectations, and organizational values and norms that are common and common at the organizational level and everyone has a consensus on it. This culture improves the performance of organizations by cre MoreOrganizational culture is a set of beliefs, job philosophy, vision, expectations, and organizational values and norms that are common and common at the organizational level and everyone has a consensus on it. This culture improves the performance of organizations by creating collective rules for organizational action, determining organizational norms and values, and transferring organizational concepts and values to human resources. The current research is the effect of tribal culture, culture of development and culture of adaptation on the perceived organizational performance according to the role of organizational learning. The statistical population of this research includes the employees of Jihad Keshavarzi organization of Kohgiluyeh and Boyer Ahmad provinces. The current research is applied in terms of its nature and purpose, and in terms of descriptive-survey method. The statistical population was 515 employees of Jihad Agriculture Organization of Kohgiluyeh and Boyer Ahmad province, of which 220 people were selected by simple random sampling. The results of the research showed that the tribal culture and the mediating culture of organizational learning have an effect on perceived organizational performance with betas of 0.306 and 0.380, respectively. The impact of development culture on organizational performance was not confirmed due to the mediating role of organizational learning. Manuscript profile -
Open Access Article
228 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Baharipresent research aimed to Evaluation of brand equity in the tourist destination From the perspective domestic tourists in Tabriz City in the March 2015 has been done. This study, in terms of target, applicable and based on collection data, descriptive survey. As well as Morepresent research aimed to Evaluation of brand equity in the tourist destination From the perspective domestic tourists in Tabriz City in the March 2015 has been done. This study, in terms of target, applicable and based on collection data, descriptive survey. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. The statistical population, including tourists who in Period Norooz year 2015 at Aggregation places were available tourists. In this research, from konecnik & Ruzzier(2009) model Which has four dimensions brand awareness, brand image, perceived quality and brand loyalty is used. Provided results showing that In addition to the Brand image, Brand loyalty, Perceived quality and Tourism destination Brand awareness Also Directly on brand equity Tabriz City Have an impact. And of the importance of brand loyalty is the most important factor influencing. And In terms of importance brand loyalty the most important factor effective Known. Manuscript profile -
Open Access Article
229 - The Effect of Local Food on Local Experience with the Mediating Role of Perceptual Benefits of Tourists among Tourists in Rasht
Roksana Garakani Abutorab AlirezaeiThe aim of this study was to study the effect of local food on the experience of tourists by mediating role of perceived benefits of tourism. Identifying the diversity of local food tourism and its impact on the experience of tourists was one of the main motivations for MoreThe aim of this study was to study the effect of local food on the experience of tourists by mediating role of perceived benefits of tourism. Identifying the diversity of local food tourism and its impact on the experience of tourists was one of the main motivations for this study. The present study is an applied research in terms of its purpose, and is a descriptive one in terms of its method and nature. After setting the goals and questions of the research, a questionnaire consisting of 21 questions was prepared and distributed among the participants of the study. Cronbach's alpha coefficient was used to calculate the reliability of the questionnaire which was shown to be very high. The statistical population of the study included all tourists who visited the city of Rasht in 1399. Due to these customers’ uncertainty and based on Cochran's formula at the level of 5% error, 384 people were selected as the sample of the study. The sampling method was random. To analyze the collected data and to determine the relationship between the variables of the study, structural equation modeling technique was used. Also, the obtained data were analyzed using the SPSS and SMART PLS statistical software. The results showed that local food has a significant and positive effect on the experience of tourists by mediating the perceptual benefits of them. Local food has a significant and positive effect on the perceptual benefits of tourism; it has a significant and positive effect on the experience of tourists. Lastly, perceptual interests of tourists have a significant and positive effect on the experience of them. Manuscript profile -
Open Access Article
230 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
fg ghm mohammad azim khodayariConsidering the cultural and social characteristics of tourism destinations, the researchers of the present study tried to measure the brand equity (brand power) of a tourist destination from the perspective of health tourists based on the Kunkink Model (2007) which is MoreConsidering the cultural and social characteristics of tourism destinations, the researchers of the present study tried to measure the brand equity (brand power) of a tourist destination from the perspective of health tourists based on the Kunkink Model (2007) which is taken from the Aker Model, in which both behavioral and perceptual dimensions have been considered. Therefore, the present study intends to review the Aker Model in Iran and investigate its application in the health tourism destination of Hamadan. Based on the main purpose of this study, the effect of brand image, brand awareness, perceived quality and brand loyalty (i.e., brand equity) as the independent variables on the particular value of the Atieh hospital brand in Hamadan which is the dependent variable was investigated. The results of the study showed that in terms of importance, the perceived quality was the most important factor of impact. Manuscript profile -
Open Access Article
231 - The Myth of L1-L2 Metacognitive Reading Strategy Transfer: Actual and Perceived Strategy Use in Focus
Somayeh Nilforoushan Mojgan Rashtchi Gholam-Reza AbbasianThis study employed a mixed methods approach to investigate Iranian EFL learners’ perceived and actual use of metacognitive reading strategies (MRS) while reading English and Persian. The study examined the actual and perceived MRs across three categories: global MoreThis study employed a mixed methods approach to investigate Iranian EFL learners’ perceived and actual use of metacognitive reading strategies (MRS) while reading English and Persian. The study examined the actual and perceived MRs across three categories: global (GLOB), problem-solving (PROB), and support (SUP). In the quantitative phase, 133 intermediate EFL learners studying TEFL at Islamic Azad University and Farhangyan University were selected as participants. In the qualitative phase, 40 students from high and poor reading ability levels (20 from each group) were selected as the focus group participants. The instruments employed in this study included the Persian Reading Comprehension Placement Test, the Oxford Placement Test, the Reading Section of the PET, Perceived Reading Strategy Questionnaires in English and Persian, semi-structured interviews, and think-aloud protocols. The data analysis involved using chi-square, MANOVA, and theme-based analysis. The findings indicated a statistically significant difference between the frequency and type of perceived PROB but no statistically significant disparity between the frequency or type of SUP and GLOB. The qualitative data revealed a discrepancy between the participants’ actual usage in practice and their subjective perception particularly in relation to the GLOB and SUP. Finally, the theoretical and pedagogical implications of this study were highlighted. Manuscript profile -
Open Access Article
232 - The relationship between the store image and service quality perceived value and the customers purchase intention
Reyhaneh khizab Mohammadreza Hosseini Zeynab MontazeriThe aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in MoreThe aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in Gorleston province. The current research was done using descriptive/survey and correlation method. The statistical population of the research of customers of all agricultural implement sales agents in Gorleston province was determined as the volume of 384 people and the sampling method was cluster. The research data was collected by library and field method and the instrument used was a standard questionnaire. The reliability of the questionnaires was calculated and confirmed using the Cronbach's alpha method, and the validity of the instrument was confirmed using the content validity method. Also, data analysis was done using the structural equation modeling method and with the help of Lisrel software. The research results showed the significance of all the hypotheses and the research hypotheses were generally confirmed. Manuscript profile -
Open Access Article
233 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
mojtaba maleki Aliakbar jowkarThe purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present MoreThe purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present research is descriptive in terms of purpose, application, and data collection perspective. The statistical population of this research was made up of 436 senior and middle managers of Saipa Company, of which 204 were selected as samples based on Cochran's formula. The content validity of the research has been confirmed by the supervisor. Also, in this research, in order to determine the reliability of the test, Cronbach's alpha method was used using SPSS 24 software. PLS software is also used for data analysis. The findings of this research showed that entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of mental norms. Entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of perceived behavioral control, and entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of entrepreneurial attitude. Manuscript profile -
Open Access Article
234 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
leila Andervazh zahra sokainiThe aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied fro MoreThe aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied from the point of view of the goal. The statistical population of the research is people who have used the services of the three-whistle application at least once. The sample size is equal to 133 people. Data analysis was carried out in two parts, descriptive and inferential statistics. Structural equation method and AMOS and SPSS software were used in inferential statistics. In order to check the fit of the research model, path analysis was used. Based on the findings, there is a significant relationship between all hypotheses at the level (P>0.05) and the effects of service quality and perceived value with the mediating role of trust in home delivery service personnel on repurchase intention and customer satisfaction in businesses. The Internet is influential. Manuscript profile -
Open Access Article
235 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh GhafuriThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method MoreThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method was used, and specifically, the foundation data method was used in the construction of the theory. The statistical population of this research in the qualitative part of the research consists of experts such as university professors and specialists who have been in Mapna company for many years, which ultimately led to the extraction and identification of variables. The sampling method was snowball and the criterion of sample size was to reach theoretical saturation and the main basis of data collection was conducting in-depth interviews. A total of 20 interviews were conducted. After performing the three stages of coding by using MAXQDA software, the final research model consisting of 8 general categories, 27 subcategories and 58 main concepts was obtained. In this research, identifying the factors of the model based on co-creation in the face of augmented reality and perceived risk, perceived trust, and the customer's purchase intention, and the explanation of their relationship was intended. Manuscript profile -
Open Access Article
236 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
S. Alameh Hosaini Peiman ValipourThe current research aims to form customer loyalty from brand awareness and perceived quality through special value The brand of sleeping goods is done by Borujerd textile factories. The research population is 412 customers of the sleep goods of Borujerd textile factori MoreThe current research aims to form customer loyalty from brand awareness and perceived quality through special value The brand of sleeping goods is done by Borujerd textile factories. The research population is 412 customers of the sleep goods of Borujerd textile factories. Sampling has been done from all store branches in Iran. The number of samples is random. The sample size was obtained by Cochran's 199 formula. The data collection tool in this study is a standard questionnaire that has been provided to the statistical community. The results of the calculations are given in this research. The present study is of applied type. Calculations were done in SPSS and PLS software. The findings of the research indicate that brand equity has a 70% impact on the brand awareness of Borujerd textile factories' sleep goods. Also, brand equity has a 71% impact on customer loyalty of Borujerd textile factories' sleep goods. And finally, brand equity has an effect on quality. It is understood that the sleeping goods of Borujerd textile factories have been effective by 57%. Manuscript profile -
Open Access Article
237 - The importance of privacy concerns in permission marketing
Zahra Mohammadzadeh Emamverdikhan alireza Farokhbakht Foumani Rahmat Ali Saberi HaghayeghNowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their MoreNowadays, in a very competitive environment with dozens of techniques, business owners are looking for newer ways to introduce and sell more diverse products and services to customers, but they face receiving negative responses from most customers because most of their messages are sent when people are not focused. and sometimes, due to the sensitivity of most customers to the security of personal information, they consider receiving unwanted advertisements with different topics a nuisance. Godin 1999 introduced permission marketing in the book "Permission Marketing Turning Strangers into Friends and Friends into Customers" which refers to direct marketing activities that require consumers' consent to contact and introduce and advertise the products and services of a business to customers with a particular company. The present study was quantitative applied research. First, the data, models, and theoretical literature conducted in this field were collected and the appropriate model was selected and distributed in the field by distributing a combined 38-question questionnaire (standard and researcher-made based on Likert's five-point spectrum) in the statistical population with 384 online and offline customers receiving services from the city of Rasht was done. 7 proposed hypotheses were confirmed. Privacy concerns were explained by 88% and permission by 50%. Manuscript profile -
Open Access Article
238 - Investigating the Factors Affecting Behavioral Tendencies toward Using Information Technology in Electronic Schools Staffs
Zohreh Shakibaei Ozra Semnani Maryam GolitavanaThe research was conducted with the aim of investigating the factors affecting behavioral tendencies toward using information technology in Guilan electronic schools staffs. The research method was descriptive-correlational. The statistical population included all the s MoreThe research was conducted with the aim of investigating the factors affecting behavioral tendencies toward using information technology in Guilan electronic schools staffs. The research method was descriptive-correlational. The statistical population included all the staff of the electronic schools of Guilan province with the 2145 number of participants. The sample size was estimated to be 326 by Cochran formula as well as available inaccurate sampling. The research instrument was a researcher-made questionnaire to measure the variables affecting behavioral tendencies toward the use of information technology. In order to measure the validity of the tool, face and convergent validity were used through the mean of variance (AVE), which was more than 0.5. Calculating Cronbach's Alpha showed the reliability of the tool was 0.85, also calculating Dillon-Goldstein coefficient combined validity indicated the result above 0.7. Data analysis was carried out by the use of inferential statistics and statistical technique of structural equation modeling with partial least squares approach. The results indicated the effect of subjective norms, perceived usefulness, perceived ease, perceived risk, experience in comparison to the use and the expectation of performance improvement on behavioral tendency toward using information technology. Also, the results showed that perceived adaptation has a moderating role in the relationship between perceived usefulness and perceived ease, perceived risk, experience with use, expectation of performance improvement and behavioral tendencies toward the use of information technology. Manuscript profile -
Open Access Article
239 - The Relationship between Excessive Internet Use and Academic Performance among Students: The Mediating Role of the Perceived Stress
Majid Sadoughi Zahra Mohammad SalehiThe present study aimed to explore the relationship between excessive Internet use and academic performance among students by considering the mediating role of perceived stress. This study was descriptive with correlational design. The statistical population comprised a MoreThe present study aimed to explore the relationship between excessive Internet use and academic performance among students by considering the mediating role of perceived stress. This study was descriptive with correlational design. The statistical population comprised all B.A. students of the University of Kashan in the 2015-16 academic year. Stratified multi-stage sampling based on gender was used to select 288 students (218 females and 70 males). The data collection instruments included Young's Internet addiction test and Cohen’s perceived stress scale. In addition, students’ Grade Point Average (GPA) was considered as the criterion for their academic performance. Pearson Correlation Coefficient and Hierarchical Regression Analysis were used to analyze the data. The results indicated that Internet use had a statistically significant negative relationship with students’ academic performance and can inversely predict it. Moreover, hierarchical regression analysis showed the mediating role of perceived stress in the relationship between Internet use and academic performance. Finding implicitly indicated that excessive Internet use has not only direct adverse health consequences but also indirect negative effects on students’ academic performance through perceived stress. The findings yield significant insights for education practitioners, health specialists, and policy makers in making interventions regarding the excessive and problematic use of the Internet among students. Manuscript profile -
Open Access Article
240 - Moderating Role of Job Relevance in Information Technology Acceptance Model among Agricultural Extension Experts in West Azarbaijan Province
Amir Alambeigi Ismaeil Ahangariconsidered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlati Moreconsidered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlational method aiming to show the external variables affecting the dimensions of perceived usefulness and ease of use, as two dimensions of information acceptance model. There is little research on this model in organizational context. Thus to develop the model, this study has focused on job relevance as a moderator between perceived ease influence on acceptance intentions and perceived usefulness. In addition, experience variable has been considered as an external variable. The statistical population was West Azerbaijan agricultural extension experts (N=180), among whom 120 people were selected randomly using the Krejcie and Morgan table. The required data were collected via questionnaire. The face validity of the questionnaire was confirmed by a panel of experts. The Chronbach's alpha coefficient was between 0.730 and 0.816 for different dimensions of questionnaire. The partial least squares method as a new approach to structural equation modeling was used for data analysis. The results showed that experience variable had significant effect on perceived usefulness and it was able to explain 77% variance of perceived usefulness. Furthermore, technology acceptance model in this study could predict 71% of the real use. Manuscript profile -
Open Access Article
241 - The Relationship between Acceptance of Information Technology and Employees’ Creativity in Isfahan Steel Mill Company
Mahboobeh Golestani Zadeh Badri Shahtalebi Akbar EtebarianThe present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of MoreThe present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of the company. 259 people were chosen as the study sample using convenience sampling method and Cochran's sample size formula. To collect data, two researcher-made questionnaires of acceptance of information technology by using the dimensions of Davis Model (1989) and the adjusted questionnaire of Randcip’s organizational creativity (1979) were used. Also, the content validity and reliability were estimated and confirmed. The results showed that there was a significant relationship between acceptance of information technology and employees’ creativity (r =0.577, P <0.01). According to stepwise regression conducted, among the variables of acceptance of information technology, the best predictor of employees’ creativity in the first step was external variables and in the second step was perceived usefulness. Manuscript profile -
Open Access Article
242 - Prediction of Internet addiction based on perceived social support , stress coping styles and emotional intelligence in students
mohammadali taleghaninejad Rahim Davari Farah lotfikashaniThe aim of this study was to predict Internet addiction based on perceived social support and coping styles with students' stress and emotional intelligence. The method of the present study was descriptive-correlational. The statistical population included secondary sch MoreThe aim of this study was to predict Internet addiction based on perceived social support and coping styles with students' stress and emotional intelligence. The method of the present study was descriptive-correlational. The statistical population included secondary school students in the second year of Tehran in the academic year of 1397-98 and the statistical sample size included 400 people who were selected by available sampling method. Samples were measured through Yung internet addiction questionnaire (1998), emotional intelligence questionnaire based on Bradbury - Graves (2004), perceived social support developed by Zimet and colleagues (1988), The Lazarus and Folkman’ ways of coping questionnaire (1985). Multiple regression was used to test the hypotheses. The findings showed that social support, emotional intelligence and problem-oriented coping style predict negatively and meaningfully, and emotionally-oriented coping style predicts students' Internet addiction in a positive and meaningful way.Also, among the dimensions of social support, family and important people, and among the dimensions of emotional intelligence, the relationship management dimension predicts students negatively and significantly in Internet addiction. Manuscript profile -
Open Access Article
243 - The effect of perceived ease and enjoyment on students' participation and learning performance with the mediating role of mobile game -based learning
Syedeh khadijeh Moafimadani zohreh shagh yazabadiThe present study was conducted with the aim of investigating the effect of perceived ease and pleasure on students' participation and learning performance with the mediating role of mobile phone-based learning in female students of the second year of elementary school MoreThe present study was conducted with the aim of investigating the effect of perceived ease and pleasure on students' participation and learning performance with the mediating role of mobile phone-based learning in female students of the second year of elementary school in Tonkabon city. The research method was descriptive-correlation. The statistical population of this research was the female students of public schools of the second period of elementary school (4th, 5th and 6th grades) in Tunkabon city, 204 students were selected based on the Karjesi and Morgan table using the staged random cluster sampling method. Data collection tools Venkatesh, & Bala (2008) Perceived ease and enjoyment questionnaire, Mivehchi, & Rajabion (2020) mobile game-based learning, Reeve (2013) student participation and Tawafak et al (2021) academic performance ) and its validity and reliability were confirmed. Data analysis using structural equation modeling showed the ease and perceived pleasure with the mediating role of mobile game-based learning on students' learning participation (respectively with path coefficient 0.225 and 0.215) significant positive effect and perceived ease and enjoyment with the mediating role of mobile game-based learning on students' learning performance (path coefficient 0.225 and 0.211 respectively) significant positive effect has it. Manuscript profile -
Open Access Article
244 - A Sociological explanation of factors affecting waste recycling using the planned behavior theory in Abadan
Seeroos Ahmadi Ehsan Kohansal-khoob,The increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, MoreThe increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, examines the waste recycling and the factors affecting it in the city of Abadan. The research population consisted of people aged 15 and over of which 395 were selected using the multi-stage random sampling method. Research instruments for measuring waste recycling, subjective norms, and perceived behavioral control were the researcher-made questionnaires, and to measure environmental attitudes, the New Environmental Paradigm scale prepared by Dunlop et al (2000) was employed. Based on the research findings, the relationship between environmental attitudes and subjective norms with waste recycling is positive and significant. Perceived behavior control in the internal dimension has a positive and significant relationship with waste recycling, but in the external dimension, this relationship is negative and significant. The waste recycling based on the educational groups is significantly different but the waste recycling among men and women, as well as single and married people, does not show a significant difference. Moreover, the results of the multivariate regression analysis showed that the independent variables are able to explain 0.28 of the variance of the dependent variable, among which the environmental attitudes had the largest contribution. Manuscript profile -
Open Access Article
245 - Social capital and rural participation in spatial developments of rural settlements with the mediating role of perceived effects of plans and programs; (Case study: Esfandeh District)
naser Shafiei Sabet faezeh EbrahimipourThe present study analyzes the effects of social capital and rural participation in the spatial developments of rural settlements with the mediating role of perceived effects of plans and programs in Esfandeh. This research has investigated the effective and influential MoreThe present study analyzes the effects of social capital and rural participation in the spatial developments of rural settlements with the mediating role of perceived effects of plans and programs in Esfandeh. This research has investigated the effective and influential variables in this regard by quantitative and descriptive-analytical method and by questionnaire tools. The results of the research indicate that there is a positive and significant relationship between 4 variables of social capital from 6 variables and rural participation with four mediating variables of environmental-ecological, social, economic and physical-infrastructural effects perceived from the plans and programs. Also, the relationship between the social capital of the villagers on participation in projects and programs is significant due to environmental effects and the amount of this indirect effect is 0.11. . However, the social capital of the villagers does not affect the participation in plans and programs due to economic effects and the value of this indirect effect is 0.77. The social capital of the villagers affects the participation in the projects and the value of this direct effect is 0.39. Manuscript profile -
Open Access Article
246 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City)
nasrollah molaeihashjin saeideh esmaili mohammad alizadeh samaneh eskandariIntroduction The marketing mix of tourism industry is a very useful tool for assisting managers in tourism destinations so that they can resolve the management issues and plan the tourism development of destinations. For this reason, based on marketing mix (7 P), it is MoreIntroduction The marketing mix of tourism industry is a very useful tool for assisting managers in tourism destinations so that they can resolve the management issues and plan the tourism development of destinations. For this reason, based on marketing mix (7 P), it is possible to examine the impact of each of these elements on the quality and value that tourists understand from visiting the destination so that they can be visited by using appropriate marketing policies to enable tourists to visit and recommend to visit the destination that will eventually bring the economic development of the destination.MethodologyIt is a descriptive survey that aims to determine the effect of the selected elements of tourism marketing mix (price, physical evidence, people, distribution, product, process, promotion) on perceived quality, perceived value, destination image, and loyalty of tourists. The sample size is calculated 385 persons. By using the questionnaire, the spss software was used to analyze the data through the pearson correlation method.Geographical area of research Khalkhal city is located at a total area of 2,800 square kilometers in the north of the Iranian plateau between 48 degrees and 32 minutes in latitude, 37 minutes and 37 ° latitude from the west to eastern Azerbaijan Province and to the south to Zanjan Province to the south and distance from the provincial capital of 114 km.Results and discussion In order to analyze the results of the research, the Pearson correlation test (Table 4), the T test of the two independent samples (Table 5) and path analysis technique (Table 6) were used. The results show that the elements of tourism marketing mix had an effect on all dependent variebles.ConclusionThe results show that physical evidence, people and promotion have the greatest impact on quality, perceived value and loyalty of customers and finally on the image of Khalkhal. Therefore, we propose that managers of travel and leisure destinations should focus on the inner and key elements of the destination, such as advertising, promotion, and new attractions as a means of improving the perceptual quality of the destination. Manuscript profile -
Open Access Article
247 - Perceived Effectiveness of Agricultural Extension Methods Used to Disseminate Improved Technologies to Rice Farmers in Kogi State, Nigeria
Tijani Abdulhamid Ahmed Rashid Solagberun Adisa -
Open Access Article
248 - Studying and determining the trust, security, ease of use and perceived usefulness in accepting Internet banking
Somayeh Purbabadi mohamad tamimiToday, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in A MoreToday, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in Ahwaz. This research is applied in terms of its purpose and in terms of its nature, it is descriptive in the category of research. The statistical population of the research consisted of clients using internet banking services in Ahwaz. Data were collected using a questionnaire. The sample size with the Morgan table for an unlimited society is at least 384 people. Cronbach's alpha method was used to determine the reliability of the instrument. In order to verify the reliability of the questionnaire, a pre-test sample of 30 questionnaires was first tested. Then using the data obtained from these questionnaires and using SPSS software, the confidence coefficient was calculated using Cronbach's alpha method for this tool. The results showed that the perceived security factor does not have a positive and significant effect on the adoption of Internet banking, but trust factors, perceived ease of use and perceived usefulness on Internet banking acceptance have a positive and significant effect on the 95% level. Manuscript profile -
Open Access Article
249 - The effect of perceived organizational support, distributive justice, individual-organization fit, intrinsic motivation and extrinsic motivation on innovative work behavior (case study: Pars Energy Special Economic Zone - National Oil Company)
amirreza alizadeh majd mahboubeh Porgou arefeh davoodi zahra daniyariThe purpose of this research was to study the effect of distributive justice, perceived organizational support, individual-organization fit, intrinsic motivation and extrinsic motivation on innovative work behavior in Pars Energy Special Economic Zone - National Oil Com MoreThe purpose of this research was to study the effect of distributive justice, perceived organizational support, individual-organization fit, intrinsic motivation and extrinsic motivation on innovative work behavior in Pars Energy Special Economic Zone - National Oil Company. The current research is practical in terms of its purpose, and in terms of the type of data collection and survey information, it is of the correlation branch and of the structural equation modeling type. The statistical population of the research is 148 specialists related to the subject in the National Iranian Oil Company, the available random sampling method was used for sampling. The information obtained from the questionnaire was analyzed by SMART PLS2 structural equation software. The findings concluded that distributive justice has an effect on employee innovation, which means that the innovative work behavior of employees increases when the organization has the correct implementation of justice in its work environment. On the other hand, motivation is the key through which people can customize efforts to generate and implement innovative ideas. Innovation needs support and encouragement in the organization, and in this regard, when people working in the organization are supported, they feel they can test new ideas and methods with the aim of achieving their goals or completing their tasks, that is, increasing perceived organizational support leads to improvement. The work behavior becomes innovative, and the fit between the individual and the organization has a positive and significant effect on the innovative work behavior. Manuscript profile -
Open Access Article
250 - Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria
O.E. Ayinde K. F. Omotesho J.O. AnimashaunThis study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to MoreThis study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the perceived risk. Primary data were collected with the aid of a well structured questionnaire from 116 sampled respondents in the study area. The data were analysed using descriptive statistics and the Tobit regression model. The result shows that majority of the consumers consume Moringa powder while none of them consume Moringa oil. It was also discovered that most of the respondents do nothing about the risk associated with Moringa consumption, while some of them reduce the quantity consumed per dose or frequency consumption. Awareness of risk and consumption of Moringa powder were found to have significant effect on consumer attitude towards the perceived risk at (p=0.1). The study therefore recommends the need for more clinical trials that will ascertain the long term health implication of Moringa products consumption and the need for marketing agencies to take advantage of the relative ambivalence to Moringa consumption for more advertorial and promotional campaigns. Manuscript profile -
Open Access Article
251 - Perceived Effects of Poor Road Transportation Network on Crop Production in Kaiama Local Government Area of Kwara State, North central Nigeria
لطیف لاوا آدفولا اولوواسوگو دیوید اولورونفمی لطیف کهینده اولاتینوو یوسف اولاتونجیThis paper examines the effect of the poor road transportation network on crop production in one of the rural agrarian local government of Kwara State, Nigeria. A well-structured interview schedule was conducted to elicit information from 120 crop farmers using a two-st MoreThis paper examines the effect of the poor road transportation network on crop production in one of the rural agrarian local government of Kwara State, Nigeria. A well-structured interview schedule was conducted to elicit information from 120 crop farmers using a two-stage sampling technique. Findings from the study revealed that the poor road transportation network in their area had led to a reduction in their income, longer time in transporting produce to more buoyant markets, as well as incurring high transportation costs. Chi-square analysis revealed that there was a significant relationship between age, educational level, years of farming experience, and the respondents’ perceived effects of poor road transportation network for their crop production. The study recommends an urgent intervention from government and stakeholders in terms of construction and rehabilitation of roads in these rural agrarian areas in an attempt to help improve the livelihoods of the farmers through enhancing transportation of produce to more buoyant markets in good condition and at less cost. Manuscript profile -
Open Access Article
252 - Mediating role of psychological empowerment in the relationship between perceived social support and entrepreneurial spirit of undergraduate students at University of Birjand
Reyhane Ebrahimabadi ali asgari fateme taherpoureThe purpose of this study was to investigate the mediating role of psychological empowerment in the relationship between perceived social support and the entrepreneurial spirit of undergraduate students at University of Birjand. The research method was descriptive-corre MoreThe purpose of this study was to investigate the mediating role of psychological empowerment in the relationship between perceived social support and the entrepreneurial spirit of undergraduate students at University of Birjand. The research method was descriptive-correlational and the statistical population consisted of 8304 undergraduate students of University of Birjand, that 340 people by using simple random sampling were selected. The Perceptual Social Support Questionnaire (Zimet et al., 1988), Spreitzer and Mishra Psychological Empowerment Questionnaire (1995), and the Patrice and Attitude Entrepreneurship Questionnaire (1394) were used.Content validity of the questionnaire was confirmed by experts. The construct validity of the scales was examined using confirmatory factor analysis. Regarding the structural equation model, when the perceived social support variable was considered as the predictor variable and the entrepreneurial spirit was the criterion variable, the model was well fitted and the relationships between perceived social support and entrepreneurial spirit were significant at the level of 0.05. Manuscript profile -
Open Access Article
253 - The relationship between meritocracy, job pressure, job control, and perceived organizational support with employee performance
Abdoljavad khalili sayyed rohallah Hossaini mahboubEmployee performance is an issue that is closely related to the organization's achievement of its set goals, so that employee performance is considered equivalent to the organization's performance. The aim of this study was to investigate the relationship between merito MoreEmployee performance is an issue that is closely related to the organization's achievement of its set goals, so that employee performance is considered equivalent to the organization's performance. The aim of this study was to investigate the relationship between meritocracy, job pressure, job control and perceived organizational support with employee performance, which in terms of purpose, was practical and correlational. The statistical population of this study was all employees of Saderat Bank branches in Bushehr province. Using Cochran's formula, a sample of 242 people was selected and examined by random sampling method. The method of collecting field information and tools was to collect the questionnaires of Moher et al. (2006), Lee and Babco (1998), Chiang and Hesiyeh (2012), Hosseini et al. (1392) and Moghimi (1390). The validity of the questionnaires was confirmed by the validity of the content and the review of the professors, and the reliability of the questionnaires was obtained by Cronbach's alpha, all research variables above 0.7. Finally, the data were measured and analyzed using structural equations. The results showed that at a significance level of 0.05 there is a negative and significant relationship between job pressure and employee performance. But the relationship between job control, perceived organizational support, and meritocracy has been positive and significant on employee performance Manuscript profile -
Open Access Article
254 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein AfzalSustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characte MoreSustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characteristics (relative advantage, compatibility, complexity, testability) on the willingness to participate in the recycling of packaging containers. This research is based on practical purpose and in terms of data collection method, it is descriptive and survey of correlation type. The statistical population includes the customers of a number of fast-food restaurants in Isfahan, and using Cochran's formula, the sample size was estimated to be 384 people. In this research, an available sampling method was used to collect data from a researcher-made questionnaire, whose validity was confirmed by calculating convergent and divergent validity and its reliability through Cronbach's alpha index. In statistical analysis, a structural equation modeling approach and Smart-PLS software have been used. The results showed that relative advantage, complexity, and testability have a significant effect on the perceived value of the consumer, but compatibility does not have a significant effect on the perceived value of the consumer. Also, the perceived value of the consumer has a significant effect on the willingness to participate in the recycling of packaging containers. Relative advantage, complexity, and testability have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value, but compatibility does not have a significant effect on the willingness to participate in packaging container recycling through the mediating role of consumer perceived value. Manuscript profile -
Open Access Article
255 - Data envelopment analysis in service quality evaluation: an empirical study
Seyedvahid Najafi Saber Saati Madjid Tavana -
Open Access Article
256 - The Role of Undergraduate librarianship on the Attitude of Students of Library and Information Science, University of Isfahan & Medical University of Isfahan to the Internet Based on IAS Model
ahmad shabani Mahboobe Sadeghi Ali Ghotbi VarzanehObjective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianshi MoreObjective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianship students in University of Isfahan and Isfahan University of Medical Sciences toward internet based on ISA model. Methodology: the research method was descriptive survey and The population consisted of all undergraduate students of librarianship in University of Isfahan and Isfahan University of Medical sciences (91 people) in 2010-2011. Due to limited population, the census method was used. To gather the data, the standard questionnaire “Internet Anxiety Scale” is used and it consists of four subscales of internet anxiety, usefulness of internet, and enjoyment of internet, and feeling of self-efficacy in using internet. To determine the validity of the questionnaire, the content validity was used. Using Cronbach’s Alpha, the reliability of the questionnaire was estimated 0.96.To analyze the data, at descriptive statistics level frequency, percentage, mean and standard deviation in the form of table and at inferential statistics single-sample t test, multivariate analysis of variance (Manova) were used. Findings: According to the findings, undergraduate librarianship had positive effect on anxiety, usefulness, enjoyment and feeling of self-efficacy in using internet. Yet its effect on reducing anxiety in men was more than women, and usefulness of internet, enjoyment of internet and feeling of self-efficacy in using internet in single students were more than married students. The university and different ages have had no effects on students’ attitudes but there was significant difference in the self-efficacy between first year students of librarianship and the final year students of librarianship. Conclusion: Undergraduate librarianship had positive effect on students’ attitudes toward these four components in mentioned universities. The officials are expected to establish and develop effective courses based on these research components. Manuscript profile -
Open Access Article
257 - A structural model of the mediating role of perceived value in the relationship between electronic trust and electronic service quality with customers' repurchase intention (case study: Bank Mellat)
Hamidreza Nemati Seyedhadi seyedfazliThe financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust MoreThe financial vistas on the world are rapidly changing. Many banks have learned that the continuing services of higher quality to the competition offered a competitive advantage to banks. The purpose of research is to measure the value of urine between electronic trust and the quality of electronic service with the rebuying of the customers at the bank. The method of investigating is the nature of the chemical, and is applied in purpose. The statistical society has raised the inquiry as to the electronic services of the nation in the province of Tehran. Seat force, using the formula of Copernicus 384, decided on an available shoot. To collect data from authentic forms. The collage was approved by the connoisseurs, and their relationship was approved by Alphabet's wireless test. The aim of a statistical approach was used by Colmysticism Smirnoff's test, and to analyze data using statistics for the use of classified software, as well as the statistical software for travel. Researchers showed that among the highly valued clients, and the intention to rebuy them, there was a special value of urine and a desire to restock the customers, in which the customer was inspired with a positive and meaningful regard. Manuscript profile -
Open Access Article
258 - Investigating the Effect of Job Regeneration on the Innovative Behavior of Employees with Regard to the Mediating Role of Perceived Self-Efficacy in the Social Security Organization of Shiraz City
Mehrzad Safarazi Vahid GholipourThis study was conducted with the aim of investigating the effect of job regeneration on innovative behavior with the mediating role of perceived self-efficacy in the social security organization of Shiraz city. This research is applied in terms of purpose and descripti MoreThis study was conducted with the aim of investigating the effect of job regeneration on innovative behavior with the mediating role of perceived self-efficacy in the social security organization of Shiraz city. This research is applied in terms of purpose and descriptive-survey in terms of the nature and form of implementation. The statistical population of this research is all employees of social security branches of Shiraz city, numbering 568 people, and using Cochran's formula, 299 people were selected as a statistical sample. In this study, the standard questionnaire of Petro et al.'s (2012), the standard questionnaire of Kanter's innovative behavior (2017) and the standard questionnaire of Riggs' self-efficacy (2016) were used to collect data, which were compiled based on a five-point Likert scale. The validity of the questionnaires was confirmed using the content validity method. Cronbach's alpha coefficient was calculated to evaluate the reliability of the questionnaires. Cronbach's alpha coefficient was more than 0.7, which shows that the questionnaire has good reliability. The partial least squares technique has been used to test the hypotheses. Smart PLS software has also been used to analyze data and extract research results. In line with the objectives of the research, five hypotheses have been developed. The results of this analysis showed that job regeneration has a significant effect on innovative behavior in the social security organization of Shiraz. Task re-creation has a significant effect on innovative behavior in the social security organization of Shiraz city. The re-creation of the relationship has a significant effect on the innovative behavior in the social security organization of Shiraz city. Cognitive regeneration has a significant effect on innovative behavior in the social security organization of Shiraz city. Perceived self-efficacy plays a mediating role in the relationship between job regeneration and innovative behavior in the social security organization of Shiraz. Manuscript profile -
Open Access Article
259 - Investigating the impact of crowding in the time of covid: on the relationship and satisfaction with shopping (chain stores in district 5 of Tehran)
Zeinab Hosseini azadeh ashrafi Shadan Vahabzadeh MonshiWith the start of the Covid-19 pandemic, the world has witnessed the most severe restrictions on people's freedom and social life. The purpose of this research is to detect possible changes in the relationship between perceived crowding and its vital outcome, shopping s MoreWith the start of the Covid-19 pandemic, the world has witnessed the most severe restrictions on people's freedom and social life. The purpose of this research is to detect possible changes in the relationship between perceived crowding and its vital outcome, shopping satisfaction, despite the profound changes that are currently occurring in the behavior of retailers and consumers. Therefore, the current research has investigated the impact of crowding during the Covid-19 on the level of shopping satisfaction through the mediating variable of customer-employee communication. The current type of research is a descriptive survey and the statistical population of this research is all customers of chain stores in the 5th district of Tehran; whose number is unknown; For this purpose, a sample size of 142 people has been considered based on Power G 3 sample size determination software, and the questionnaires were distributed and collected among the members of the statistical sample. The data collection tool of the current research is a questionnaire, the reliability of the current research questionnaire was measured by calculating the Cronbach's alpha coefficient, which was higher than 0.7 for all research variables. The validity of the research tool has been confirmed by performing the confirmatory factor analysis technique. Also, to analyze the information, the structural equation modeling method was used with the help of SmartPLS software. The results of the current research confirmed the impact of crowding in the time of Covid on customer-employee communication and also the impact of customer-employee communication on the level of shopping satisfaction; Also, the indirect effect of crowding in the time of Covid on the level of shopping satisfaction through the mediating variable of customer-employee communication was also confirmed. Manuscript profile -
Open Access Article
260 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابیThis study examines the impact of perceived usefulness value and social value on the intention of customers to buy on the Modiseh website. The research method is applied in terms of purpose. In terms of data collection method is descriptive. Research is also a branch of MoreThis study examines the impact of perceived usefulness value and social value on the intention of customers to buy on the Modiseh website. The research method is applied in terms of purpose. In terms of data collection method is descriptive. Research is also a branch of survey. This research is done by field method. The statistical population of the present study is the customers of Madiseh website. Since the number of customers of Modiseh online store website is unlimited, using Cochran's formula for an unlimited community, the sampling method (ie sample selection) is simple random. Cronbach's alpha was used to assess the reliability of the research questionnaires. In order to analyze the data in this study, first in the first part, descriptive statistics have been used. In the second part, in order to test the hypotheses and research questions, Kolmogorov-Smirnov test, confirmatory factor analysis and structural equation modeling were used to test the hypotheses. According to the output of Amos software in the research structural model, 95.2% of the perceived usefulness value variable, 81.5% of the perceived social value, and 83.5% of the purchase intention are predicted by independent variables. Manuscript profile -
Open Access Article
261 - Effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students
مریم خانی زینالعابدین فلاح طاهر بهلکه ناصر بایThe main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical popul MoreThe main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical population includes all physical education students of Golestan province universities that 384 students were selected through available sampling as the statistical sample of the study. To collect research data, questionnaires of perceived benefits in online shopping of Wani & Malik (2013), attitude to online shopping of Sinha (2010), and customers’ intention to online purchase of Chou & Hsu (2016) were used. To analyze the data and identify the effects of research variables, structural equation modeling was applied.The results indicate that the ease of use of online shopping has a positive and significant effect on the attitude towards online shopping of physical education students. The effect of appropriate price in online shopping on the attitude towards online shopping was positive and meaningful. The results showed that product diversity in online shopping has a positive and significant effect on students' attitudes towards online shopping. Finally, the positive and significant effect of attitude to online shopping on the intention to online purchase of sports products in physical education students was confirmed. According to the results, providing information to customers about the use of the website by online sellers, the use of different pricing methods and the variety of products offered to customers are recommended. Manuscript profile -
Open Access Article
262 - Explaining the relationship between management، diversity and performance of athletes، with the mediating role of perceived justice in Iranian Premier League clubs
abdolrahim Khodajoo Masoud naderian Jahromi mohammad sadegh afroozeh Hosein DastbarhaghRelying on theories of social exchange and social cohesion، the aim of this study was to explain the relationship between "management"، diversity and performance of athletes، with the mediating role of justice in the clubs of the Iranian Football Premier League. This re MoreRelying on theories of social exchange and social cohesion، the aim of this study was to explain the relationship between "management"، diversity and performance of athletes، with the mediating role of justice in the clubs of the Iranian Football Premier League. This research was applied in terms of purpose، based on data collection، it was descriptive-survey. The statistical population was all the players of the teams present in the Premier Football League (N = 480) which were determined using Cochran's formula 214 people and were selected by available sampling method. Standard questionnaires were used to collect data. The validity and reliability of the questionnaire were confirmed using appropriate indicators. Structural equation modeling in AMOS software was used to analyze the data. Findings showed that diversity management and organizational justice have a positive and significant effect on sports performance and these two variables can predict 41% of its changes. Diversity management also affect the perceived justice. On the other hand، perceived justice can play a mediating role in the relationship between diversity management and sports performance، ie it can transfer some of the impact of diversity management on sports performance. Manuscript profile -
Open Access Article
263 - Predicting Perceived Organizational Bullying Based on Burnout of Ministry of Sports and Youth Employees: TheMediating Role of Organizational Maturity and Freedom of Expression
جلال شاملو علی محمد صفانیا سید صلاح الدین نقشبندی AbstractThe purpose of this study was to predict perceived organizational bullying based on burnout of employees of the Ministry of Sports and Youth: The mediating role of organizational maturity and freedom of expression. The statistical population of the study w More AbstractThe purpose of this study was to predict perceived organizational bullying based on burnout of employees of the Ministry of Sports and Youth: The mediating role of organizational maturity and freedom of expression. The statistical population of the study was all staff of the Ministry of Sports and Youth at 800 people. 243 people were selected randomly as a sample. Measurement tool was Maslow Professional Burnout Questionnaire (1981), Spillage and Holt Organizational Bullying (2001), and Amrollahi and Associates Freedom of Speech (1396). The face and content validity of the questionnaires was confirmed by 11 experts and the confirmatory factor analysis was used to confirm the validity of their constructs. The reliability of the questionnaires was also determined by a pilot study on 30 members of the community and by Cronbach's alpha coefficient. Kolmogrov-Smirnov tests, one-sample t-test using Spss V23 and structural equation modeling using Amos version 23. The results of the research showed a positive and significant correlation between perceived organizational bullying and burnout (r = 0.57) and a reverse and significant relationship between perceived organizational bullying and expression (r = -0.42), and between freedom of speech and There is a burnout (r = -0.34) (Sig = 0.01). The results also showed that the variable of freedom of expression in the relationship between perceived organizational bullying and burnout has a significant mediator role. Attention to factors causing organizational bullying and freedom of expression can be effective in reducing the burnout of the staff of the Ministry of Sports and Youth. Manuscript profile -
Open Access Article
264 - Impact of service access and perception of service quality on perceived value, satisfaction and loyalty in sports centers
رضا نیک بخش naser nazari AbstractThe overall purpose of this study was to determine the impact of access to services and perception of service quality on perceived value, satisfaction and loyalty in sport centers. The present study was descriptive-correlation More AbstractThe overall purpose of this study was to determine the impact of access to services and perception of service quality on perceived value, satisfaction and loyalty in sport centers. The present study was descriptive-correlational based on structural equation modeling and applied in terms of purpose. The data of this study were collected through field survey and questionnaire. The statistical population of this study consisted of all participants in sport programs of Tehran municipality sport centers in 22 districts of Tehran. The statistical sample of this study was 377 people selected by cluster sampling. The research used the perceived quality questionnaire of Alexandris et al. (2004), access to services by Chang et al. (2012), perceived value of zitmall (1988), cronin satisfaction (2000), and loyalty of Zeitmal et al. (1996). The results showed that perception of service quality had a significant positive effect on perceived value (β = 0.28, t = 2.28) in sports centers. In addition, the effect of access to services on perceived value (β = 0.58, t = 4.72) in sports centers was positive. In addition, the results showed that perceived value on customer satisfaction (β = 0.74, t = 13.38), satisfaction on customer loyalty (β = 0.80, t = 16.74) had a significant positive effect on sports center has it. Manuscript profile -
Open Access Article
265 - Investigate of Perceived Stress in Divorced Adolescent Girls: A Qualitative Study
beigard nasrollahi Hossein keshavarzafshar Keyvan Salehi fahimeh bahonarThe aim of this study was to investigate the perceived stress of divorced adolescent girls. The research method was phe- nomenological qualitative. The study population consisted of 17 girls under 18 years of age who were selected based on purposive sampling for semi-st MoreThe aim of this study was to investigate the perceived stress of divorced adolescent girls. The research method was phe- nomenological qualitative. The study population consisted of 17 girls under 18 years of age who were selected based on purposive sampling for semi-structured interviews and continued until data collection was saturated. The Colaizzi method was used to analyze the data. Data analysis led to the identification of 3 main themes and 53 sub-themes. The results showed that the sources of stress, positive and negative coping strategies, and the consequences of high stress in girls as the three main themes have a wide range. Therefore, divorce, while disrupting the psychological-emotional balance of family members, causes stress about the future lives of people. In such a way that negative strategies and consequences can overshadow their future and endanger their physical and mental health. According to the results of the research, the need for supportive counseling interventions for this spectrum is felt Manuscript profile -
Open Access Article
266 - Family Emotional Involvements and the Quality of Adolescents' Relationship with Peers: The Mediating Role of the Quality of Parent-Child Interactions
Rojien Moradifard Mohamad Sajjad Seydi Fahimeh ZeinaliThis Study aimed to investigate the mediating role of parent-child interactions in the relationship between family emotional involvement and the quality of adolescents' relationship with peers in Kermanshah. This was a correlational study and the statistical popula MoreThis Study aimed to investigate the mediating role of parent-child interactions in the relationship between family emotional involvement and the quality of adolescents' relationship with peers in Kermanshah. This was a correlational study and the statistical population included 55 thousand students in Kermanshah in the academic year of 95-96. Then 240 students were selected through multi-stage cluster sampling method and completed the Family Emotional Involvement and Criticism Scale (Shields, Franks, Harp, Campbell, & McDaniel, 1994), the Index of Peer Relations (Hudson, Norius, Dolly & Newsham, 1990), and the Parent-Adolescent Communication Scale (Barnes & Olson, 1982). Data were analyzed by path analysis. The results showed that among direct paths, only the path coefficient of the intensity of emotional involvement to the relationship with peers was not significant. The quality of parent-child interactions played a mediating role in the relationship of family emotional involvements and perceived blame with the quality of relationship with peers. Thus, it can be concluded that by enhancing open exchanges and expressing emotions in the family environment, the quality of the relationship between adolescents and their peers can be improved. Manuscript profile -
Open Access Article
267 - Materialism on the Basis of Perceived Social Support, Self-Esteem and Decision Making Styles in Adolescents
Mojgan SepahmansourThe aim of this study was to predict materialism on basis of perceived social support, self-esteem and decision making styles. Two hundred high school female students were selected from high schools in Tehran by multistage sampling method. The participants completed the MoreThe aim of this study was to predict materialism on basis of perceived social support, self-esteem and decision making styles. Two hundred high school female students were selected from high schools in Tehran by multistage sampling method. The participants completed the Material Value scale (Richihs & Dawson 1992), Perceived Social Support Scale (Zimet, Dahlem, Zimet & Farley, 1988), Decision Making Styles Scale (Schott & Broce, 1995), and Self-Esteem Scale (Rosenberg, 1965). The result of multiple regression analysis indicated that self-esteem, dependent, avoidant, and intuition decision making styles, and also family support can predict materialism. As a result, it can be concluded that by clarifying the role of self-esteem, social support and decision making in predicting materialism, this phenomenon may be reduced. Manuscript profile -
Open Access Article
268 - The relationships among achievement goals,classroom climate,and perceived ability and instrumentality in adolescents
Sara Ebrahimi Shahla Pakdaman Safoora SepehriThe purpose of this study was to predict achievement goals from classroom climate by the mediating of perceived ability and instrumentality in a sample of 300 eleventh-grade students. The students studied in three academic majors (human sciences, natural sciences, mathe MoreThe purpose of this study was to predict achievement goals from classroom climate by the mediating of perceived ability and instrumentality in a sample of 300 eleventh-grade students. The students studied in three academic majors (human sciences, natural sciences, mathematics) in Noor city high schools. Classroom climate was assessed using the "In My Class Questionnaire" (IMC; Hardré, Crowson, Ly, & Xie, 2006) and the "School Engagement and Effort Scale" (SEES; Hardré & Reeve, 2003). Achievement goals, and perceived ability and instrumentality were assessed using the "Approaches to Learning Questionnaire” (ATL; Greene & Miller, 1996). The data were analyzed using Baron and Kenny (1986) method, and multiple analysis of regression. The results indicated that classroom climate predicted achievement goals by the mediating of perceived ability and instrumentality in high school students. Manuscript profile -
Open Access Article
269 - The Effectiveness of Teaching Cognitive Strategy Skills on Perceived Competence Dimensions in Students
Eslam Bahadormotlagh Yousefali Attari Gholam BahadormotlaghThe effects of cognitive strategy skills on dimensions of perceived competence (cognitive, physical and social) among elementary school students was studied. 50 male fifth-grade students selected by cluster sampling method and divided into one group of experimental and MoreThe effects of cognitive strategy skills on dimensions of perceived competence (cognitive, physical and social) among elementary school students was studied. 50 male fifth-grade students selected by cluster sampling method and divided into one group of experimental and one control group (n=25). Both groups completed the Perceived Competence Scale (Harter, 1982). The research design was pretest-posttest with control group. The experimental group received 10 sessions (35 minutes each) of training cognitive strategy skills (Maleki, 2005). Covariance analysis indicated the effectiveness of cognitive strategy training in modifying dimensions of perceived competence (cognitive, physical and social). The results also posited the effectiveness of training cognitive strategy skills after a 30 day follow-up. Manuscript profile -
Open Access Article
270 - social support and life satisfaction in adolescents:the mediating role of self-esteem
Aliasghar Hoseinzadeh Morteza Azizi Hossein Tavakolithe aim of the present study was to formulate a model based on the relationships of social support, self-efficacy, selfesteem and life satisfaction. Two hundred and thirteen high school students (111 females, 102 males) were selected by cluster sampling. The participant Morethe aim of the present study was to formulate a model based on the relationships of social support, self-efficacy, selfesteem and life satisfaction. Two hundred and thirteen high school students (111 females, 102 males) were selected by cluster sampling. The participants completed the Multidimensional Scale of Perceived Social Support (Zimet, Dahlem, Zimet, & Farley, 1988), the Self-Efficacy Scale (Sherer et al., 1982), the Self-Esteem Scale (RSES; Rosenberg, 1965) and the Satisfaction with Life Scale (SWLS; Diener, Emmons, Larsen, & Griffin, 1985). The results of path analysis indicated that 1) social support had significant positive relationships with self-efficacy, self-esteem and life satisfaction, 2) there was significant positive relationship between self-esteem and life satisfaction, 3) there was significant positive relationship between self-efficacy and self-esteem, and 4) social support had direct relationship with life satisfaction, and indirect relationship through self-efficacy and self-esteem. The findings suggested that social support resources should be taken into consideration in promoting self-efficacy, self-esteem and life satisfaction in adolescents. Manuscript profile -
Open Access Article
271 - Future Time Perspective and Academic Achievement: Mediating Role of Long-term Self-regulation and Perceived Task Instrumentality
Mohsen Afshari Meysam Shirzadifard Reza Ghorban Jahromithis study was conducted to examine the mediating role of self-regulation and perceived task instrumentality in the relationship between future time perspective and academic achievement. Five hundred and seventy two senior high school students were selected from Karaj i Morethis study was conducted to examine the mediating role of self-regulation and perceived task instrumentality in the relationship between future time perspective and academic achievement. Five hundred and seventy two senior high school students were selected from Karaj in academic year 2015-2016 by stratified proportional sampling. The participants completed the Future Time Perspective Scale (FTPS; Husman & Shell, 2008), the Adolescent Self-Regulatory Inventory (ASRI; Moilanen, 2007) and the Perceived Instrumentality Scale (PIS; Miller et al.1999). Academic achievement were assessed through the average scores of three core subjects including physics, chemistry and biology. The results of structural equation modeling (SEM) indicated that the theoretical model fitted well to the data. Valence related to academic achievement directly and indirectly through perceived instrumentality. Speed related to academic achievement directly and indirectly through long-term self-regulation. Connection related to academic achievement indirectly through long-term self-regulation and perceived instrumentality. The findings suggested that future time perspective related to academic achievement both directly and indirectly through self-regulation and perceived instrumentality. Manuscript profile -
Open Access Article
272 - Perceived social support and academic stress:the roles of gender and cultural differences
Omid Shokri Mohammad naghi Farahani Reza Kormi Nouri Ali Reza Moradihis study aimed to examine the moderating effects of cultural and gender groups in the relationship between perceived social support and academic stress among Iranian and Swedish university students. The sample consisted of 212 students (112 Iranian: 34 males, 78 female Morehis study aimed to examine the moderating effects of cultural and gender groups in the relationship between perceived social support and academic stress among Iranian and Swedish university students. The sample consisted of 212 students (112 Iranian: 34 males, 78 females; 100 Swedish: 29 males, 71 females). The participants completed the Multidimensional Scale of Perceived Social Support (MSPSS; Zimet, Dahlem, Zimet, & Farley,1988) and the Academic Stress Questionnaire (ASQ; Zajacova, Lynch, & Espenshade, 2005). The results of hierarchical regression analyses indicated that (1) there was a negative and significant relationship between perceived social support and academic stress among Iranian students, but insignificant among Swedish students, and (2) there were nonsignificant negative correlations between social support and academic stress for both genders among Iranian and Swedish students. In sum, these findings emphasized that the functional properties of social support in predicting academic stress were dissimilar in the two cultural contexts but were similar in both gender groups. Manuscript profile -
Open Access Article
273 - The Relationship Between Perceived Social Support with Psychological Well-Being: The Mediator Role of Developmental Assets
Moradali Rezaei Varmazyar The purpose of this study was to investigate the Antecedents and consequences of developmental assets based on structural equation modeling. For this purpose, 511 third-year students from Hamedan high schools (256 males and 255 females) were selected by multistage More The purpose of this study was to investigate the Antecedents and consequences of developmental assets based on structural equation modeling. For this purpose, 511 third-year students from Hamedan high schools (256 males and 255 females) were selected by multistage random cluster sampling. The participants completed the Perceived Social Support Scale) Zimet, Dahlem, Zimet & Farley, 1988), The Developmental Assets Profile (Search Institute, 2005) and Ryff’s Psychological Well-being Scale (1989). Data were analyzed using structural equation modelling. The hypothesized model showed good fit in research population. The results showed that the mediating role of developmental assets in the relationship of perceived social support and psychological well-being is significant and positive, and the proposed model explains 57 percent of the variance of psychological well-being among students. Based on the findings of this study, it was found that the effect of perceived social support on psychological well-being is more indirect than direct, and is through developmental assets. Consequently, with the increase of perceived social support, it is possible to improve the amount of developmental assets and psychological well-being of students. Manuscript profile -
Open Access Article
274 - childhood perceived attachment,image of god adaptation process and self-concept in a model of the mental health:a structural equation modeling
Asieh Nejat Fatemeh Shahabizadeh Bagher Ghobari Bonabthe aim of this study was to examine the role that childhood perceived attachment plays in God and self-concept adaptation process in order to develop a model for explaining mental health. Four hundred and thirty two students from Birjand university were selected by mul Morethe aim of this study was to examine the role that childhood perceived attachment plays in God and self-concept adaptation process in order to develop a model for explaining mental health. Four hundred and thirty two students from Birjand university were selected by multistage clustering method. The participants completed the God Image (Mazaheri et al, 2006), the Self Concept (Beck, 1978), the Attachment to Parent (Hazan & Shaver, 1986), and the Mental Health (Goldberg & Hiller, 1979) scales. Structural equation modeling method was used to analyze the data. The developed model supported the adaptation hypothesis based on relation consistency between childhood perceived attachment and the image of God. Self concept as a consequence of adaptation process between the controller and kind image of God, and attachment to father indicated a significant effect on mental health. In contrast to father attachment, attachment to mother directly and indirectly, through adaptation process of the image of God, played a significant role in improving mental health, especially in decreasing depression, which suggested the importance of secure attachment to mother. Thus, not only considering the role of perceived attachment to parents in the adaptation process of image of God is important, but also formation of the adaptation process of image of God and self, play important role in predicting mental health. Manuscript profile -
Open Access Article
275 - Perceived childhood attachment,family functioning and relodious coping
Fatemeh Shahabizadeh Mohamad A. MazaheriThis study aimed to examine family functioning patterns as mediators between perceived childhood attachment to each parent (secure and insecure) and religious coping. Seven hundred and seventy students of Tehran universities were selected using multi-stage sampling. The MoreThis study aimed to examine family functioning patterns as mediators between perceived childhood attachment to each parent (secure and insecure) and religious coping. Seven hundred and seventy students of Tehran universities were selected using multi-stage sampling. The participants completed the Family Adaptability and Cohesion Evaluation Scale (Olson, Gorall, & Tiesel, 2004), the Religious Coping Scale (Pargament, Koeing, & Perez, 2000), and the Childhood Attachment to each Parent Scale (Hazan & Shaver, 1986). Data were analyzed using structural equation modeling. Results indicated that 1) Chaotically disengaged family fully mediated the relationship between insecure attachment to each parent and positive religious coping, 2) Adaptability cohesion family mediated the relationship between secure attachment to each parent and negative religious coping, 3) Insecure attachment to father had direct and indirect (through family adaptability and cohesion) effects on negative religious coping, and 4) Secure attachment to father had a direct effect on positive religious coping but attachment to mother didn't not have a direct effect on religious coping. These findings suggests that not only attachment history is important in understanding religious coping strategies but also family functioning plays an important role in this relationship. Manuscript profile -
Open Access Article
276 - Perceived childhood attachment,adult attachment and attachment to god
Mojgan Sepah Mansour Fatemeh Shahabizadeh Elaheh KhoshnevisThis study investigated the relationship between three attachment styles : perceived childhood attachment, adult attachment, and attachment to God in the Islamic society of Iran. 193 high school students were selected by cluster sampling method and completed the measure MoreThis study investigated the relationship between three attachment styles : perceived childhood attachment, adult attachment, and attachment to God in the Islamic society of Iran. 193 high school students were selected by cluster sampling method and completed the measures of Attachment to God (Rowatt & Kirkpatrick, 2002), Adult Attachment Styles (Hazan & Shaver, 1987), and Perceived Childhood Attachment to Each Parent (Hazan & Shaver, 1986). Results indicated that insecure attachment to parents, insecure adult attachment, and insecure attachment to God were positively correlated with each other. Secure attachment to parents was positively related to secure attachment to God. The quality of relationship with God and attachment to parents in adulthood are discussed. Manuscript profile -
Open Access Article
277 - perceived parenting styles and fear of negative evaluation:a comparison of gifted and normal adolescent girls
Shahla Pakdaman Fereshte Sadat Mortazavi Nasirithe aim of this study was to determine the relationship between parenting styles dimensions and fear of negative evaluation and to examine the differences between gifted and normal adolescent girls in these relations. In a survey study, the Fear of Negative Evaluation S Morethe aim of this study was to determine the relationship between parenting styles dimensions and fear of negative evaluation and to examine the differences between gifted and normal adolescent girls in these relations. In a survey study, the Fear of Negative Evaluation Scale-Brief Form (Leary, 1983)) and Parenting styles Questionnaire (Schaefer,1965) were administered to 137 female high school students (34 gifted, 103 normal). The data were analyzed by correlation coefficient and z test. Results indicated that 1) there was a positive correlation between control dimension of parenting style and fear of negative evaluation, 2) no significant correlation was observed between warmth dimension and fear of negative evaluation, 3) in normal adolescents group, the control dimension had no significant relation with fear of negative evaluation, but this relation was positive and significant for gifted student group, 4) the z-test indicated no difference between the two groups. The findings suggested that the more control over the children, the more they will be sensitive to negative evaluation of others and this is more salient for gifted children. Manuscript profile -
Open Access Article
278 - Perceived Control in the Relationship Between Big Five Personality Factors and Counterproductive Academic Behavior: Structural Equation Modeling
Mina Mahbod Mahboubeh Fouladchang The aim of this study was to investigate the structural relationship between personality traits and counterproductive academic behavior through perceived control. The participants were 294 university students selected by multistage random More The aim of this study was to investigate the structural relationship between personality traits and counterproductive academic behavior through perceived control. The participants were 294 university students selected by multistage random cluster sampling method from Shiraz University. The participants completed the Big Five Factor Scale (Goldberg, 1999), the Spheres of Control Scale (Paulhus, 1983), and the Counterproductive Student Behavior Scale (Rimkus, 2012). The results indicated that the model had good fit indices. There were direct effects of extroversion and conscientiousness on counterproductive academic behavior. The extroversion and conscientiousness had an indirect effect on counterproductive academic behavior through perceived control. The findings suggested that conscientiousness and extroversion predicted perceived control and in turn perception of control determined level of counterproductive academic behavior. Manuscript profile -
Open Access Article
279 - the relations of perceived social support and religious beliefs with the post traumatic growth in cancer patients
Leila Shamkoeyan Farah Lotfi Kashani Shahram Vaziri Mohammad Esmaeil AkbariThe purpose of the present study was to determine the relation between perceived social support and religious beliefs with post traumatic growth. Ninety five patients referring to Shohadaye-e-Tajrish Hospital of Tehran and Vali-e-Asr Hospital of Zanjan participated in t MoreThe purpose of the present study was to determine the relation between perceived social support and religious beliefs with post traumatic growth. Ninety five patients referring to Shohadaye-e-Tajrish Hospital of Tehran and Vali-e-Asr Hospital of Zanjan participated in the study. The participants completed the Traumatic Growth Inventory (Tedeschi & Calhoun, 1996), the Perceived Social Support Scale (Zimet et al., 1988) and the Religious Beliefs Inventory (Vaziri, 2012). The data were analyzed using Pearson correlation and regression analysis (simple and multiple). The results indicated that perceived social support and religious beliefs in cancer patients had direct significant relation with post traumatic growth and these two variables jointly explained 13.3 percent of post traumatic growth. The findings suggested the perceived social support and religious beliefs can be used to provide improving plans, promoting mental health, and post traumatic growth. Manuscript profile -
Open Access Article
280 - Contributing Allocation of Meaning of Life and Perceived Social Support in Coping with the Pain
Shahram Vaziri Afsaneh Lotfi Azimithe aim of this study was to examine the role of meaning of life and perceived social support in pain intensity. Based on a correlational study, 158 patients with cancer were selected by convenience sampling method from radiation therapy wards of two hospitals in Tehran Morethe aim of this study was to examine the role of meaning of life and perceived social support in pain intensity. Based on a correlational study, 158 patients with cancer were selected by convenience sampling method from radiation therapy wards of two hospitals in Tehran. The participants completed the pain intensity subscale of the Multidimensional Pain Inventory (MPI), the Medical Outcomes Study-Social Support Survey (MOS-SSS; Sherborne & Stewart, 1991), and the Meaning of Life Questionnaire (Steger, Frazier, Oishi & Kaler, 2006).The results of multivariate regression analysis indicated that the meaning of life and social support correlated with the reported pain intensity.The social support and the meaning of life accounted for 83% of the variation in perception of pain intensity. The findings suggested the need to pay more attention to perceived social support in treatment of cancer patients. Manuscript profile -
Open Access Article
281 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
Mostafa Hosseinzadeh Shadan Vahabzadeh Munshi Hamed Abbasi Nami Hormoz Mehrani Abolfazl ShahrabadiAbstractThis research aims to provide a conceptual framework to explain the implementation of digital marketing in the capital market for stock brokerage companies in Tehran and the factors affecting its formation. In this regard, a survey field study was conducted by d MoreAbstractThis research aims to provide a conceptual framework to explain the implementation of digital marketing in the capital market for stock brokerage companies in Tehran and the factors affecting its formation. In this regard, a survey field study was conducted by distributing questionnaires to a sample of 369 CEOs and vice presidents of brokerage companies. The questionnaire used included 9 dimensions and 38 items, which were distributed among the members of the statistical sample after ensuring reliability and validity.Partial least squares technique and SmartPLS software were used for data analysis. Based on the obtained results, perceived usefulness and perceived ease have a significant effect on the attitude towards digital marketing; Also, attitude, perceived risk, predictable regret, mental norms and behavioral control have a significant effect on the behavioral inclination towards digital marketing, and the latter has a positive and significant effect on the acceptance of digital marketing in the capital market The results of fitting showed that the model proposed in this research has good validity and fit. Manuscript profile -
Open Access Article
282 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value
سید محمد کامل حسینی صمد عالیAbstract For many of today’s financial institutions, focusing on advantage-creating elements is undoubtedly a lever to extend Customer engagement value. In this complicated environment, the customer is seen as an external asset for the organization and considerin MoreAbstract For many of today’s financial institutions, focusing on advantage-creating elements is undoubtedly a lever to extend Customer engagement value. In this complicated environment, the customer is seen as an external asset for the organization and considering the value-creating mechanisms for the customer can have positive ramifications for companies and institutions working in the field of financial businesses. Accordingly, the purpose of this paper is to answer this question: How can we develop customer engagement in creating value for the banking industry by creating value for the customer. For this purpose, Customers of Kowsar Financial and Credit Institute in Tehran province were selected as the statistical population and 976 customers participated in the research by completing the questionnaire. Sampling method was used to select statistical sample. The research hypotheses were tested using structural equation modeling technique and AMOS 23 software. The results of the research showed that Perceived functional and social value have a direct effect on all three dimensions of customer engagement value (Customer Lifetime, Customer Influence Value, Customer Knowledge Value), but the effect of perceived emotional value on any aspect of the value of customer engagement was not approved. The results of this study confirm the impact of perceived value (Perceived functional and social value) on customer engagement value Manuscript profile -
Open Access Article
283 - The Impact of Ethical Leadership on Empowerment: A Study of the Modifying Roles of Emotional Exhaustion and Perceived Flexibility (Case Study: Presidential Administration of the Islamic Republic of Iran)
Saeed Askari Masole Hossein MombeiniAbstract This study examines the role of ethical leadership in employee empowerment. In today's world scenario, understanding the impact of flexibility and emotional Exhaustion is essential to building the concept of empowerment. therefore, the present study examines p MoreAbstract This study examines the role of ethical leadership in employee empowerment. In today's world scenario, understanding the impact of flexibility and emotional Exhaustion is essential to building the concept of empowerment. therefore, the present study examines perceived flexibility and emotional Exhaustion as possible modifiers on the relationship between ethical leadership and employee empowerment. This research is a descriptive and survey type. a 30-item questionnaire was designed and distributed in 2021 to collect data and measure variables in order to evaluate the research model. The reliability of the questionnaire was estimated to be higher than 0.7 using Cronbach's alpha method for each part and the validity of the questionnaire was confirmed by structural validity analysis. The authors, while reviewing the theoretical foundations of the members of the statistical sample, selected them by random sampling method from among the managers of the presidential Administration of Iran in Tehran. Confirmatory factor analysis and regression analysis were performed using Smart PLS software to test the research hypotheses and examine the differences between the structures in the research. Findings showed that ethical leadership has a significant effect on psychological and structural empowerment. Also, the moderating effects of Emotional Exhaustion and Perceived Flexibility on the relationship between ethical leadership and empowerment was significant and the research hypotheses were all confirmed. Given the special characteristics of the Presidential Administration and their emphasis on ethics in order to achieve organizational perfection, the results of this study can be used by other governmental institutions. Manuscript profile -
Open Access Article
284 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
ali omidi Vahid reza mirabi Edris MahmudiThe purpose of this study was to identify a comprehensive model for accepting e-banking in MASKAN Bank of Iran. In accordance with the systematic model of the Grounded theory, IT managers of the Maskan Bank in 20 provinces were interviewed with profound qualities as exp MoreThe purpose of this study was to identify a comprehensive model for accepting e-banking in MASKAN Bank of Iran. In accordance with the systematic model of the Grounded theory, IT managers of the Maskan Bank in 20 provinces were interviewed with profound qualities as experts. After encoding the interviews in 3 stages, a model for accepting Banking Electronics Bank was identified. The results showed that five factors are effective factors in accepting e-banking: cost savings, customer needs management, perceived assurance, perceived functional quality and perceived value. In the next step, based on the obtained model, a questionnaire was designed and 18 hypotheses were formulated. After data collection, using the Structural Equation and LISREL software, the research model was tested. The results of this stage indicated that all of the five factors, due to customer attitudes toward e-banking, have indirect effects on such outcomes as customer satisfaction, customer loyalty and trust. Manuscript profile -
Open Access Article
285 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid MirzaeiResearch Present With a purpose investigating the impact of perceived value on Word-of-mouth marketing With the role of mediation customer satisfaction. In terms of purpose, this was an applied research, and in terms of collecting data, it is a descriptive- survey study MoreResearch Present With a purpose investigating the impact of perceived value on Word-of-mouth marketing With the role of mediation customer satisfaction. In terms of purpose, this was an applied research, and in terms of collecting data, it is a descriptive- survey study and of the correlational type. Statistical population of this unlimited research and Includes all consumers of Pars Khazar household appliances in North Khorasan province For Determine sample size Used Morgan table and Number 384 people were selected for the sample. The sampling method in this research has been available. A questionnaire was used to collect data.Validity of the questionnaire was approved by management professors and For the reliability of the questionnaire, Cronbach's alpha coefficients were used That coefficient for variables Perceived value (0.714), Customer satisfaction (0.701) and Word-of-mouth marketing (0.915) obtained. Collected data using descriptive statistical methods through software spss 21 and Inferential statistics using software Lisrel Were analyzed. The findings show, Perceived value has a positive and significant effect on customer satisfaction and Word-of-mouth marketing. Customer satisfaction has a positive and significant effect on Word-of-mouth marketing. also Perceived value indirectly and through customer satisfaction on Word-of-mouth marketing has a positive and significant effect. Manuscript profile -
Open Access Article
286 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz HeidarzadehThe aim of this study was to investigate "the effect of social media content on brand equity by Firm Generated Content and User-Generated Content". We studied seven Iranian clothing brands and eight International clothing brands that had physical representation and at l MoreThe aim of this study was to investigate "the effect of social media content on brand equity by Firm Generated Content and User-Generated Content". We studied seven Iranian clothing brands and eight International clothing brands that had physical representation and at least 10,000 followers in Instagram. The research method was survey and information was collected by a questionnaire from 230 people; and the total reliability of the questionnaire was 0.95. Data analysis was performed by structural equation method and the findings show that the Firm Generated Content in social media has a direct and significant effect on brand awareness, brand association, perceived quality and brand loyalty. The greatest impact of Firm Generated Content is on brand equity through brand loyalty. User Generated Content also has a positive and significant effect on brand association and brand loyalty. The greatest impact of User Generated Content is on brand equity through brand loyalty. The results show that the Firm Generated Content and User Generated Content affect on brand equity on the social media. Manuscript profile -
Open Access Article
287 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra DashtlaaliIn the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers MoreIn the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers' purchase intention with the role of moderator of perceived product quality. This research is applied in terms of purpose and descriptive in nature, survey. The statistical population of the study was Iranian users of the Instagram social network in the whole country, and 384 people were selected in a non-random way through Cochran's formula. The main tool of data collection was a questionnaire, and its validity was confirmed by using scientific components by experts, and its reliability was confirmed by using Cronbach's alpha test. The findings showed: customers' perception of online branding of famous people has an effect on customers' purchase intention with the moderating role of perceived product quality. The effect of virtual interaction, ideal match and actual match with oneself on customers' purchase intention was confirmed. Also, perceived product quality moderates the effect of virtual interaction, ideal self-congruity and actual self-congruity on customers' purchase intention. Manuscript profile -
Open Access Article
288 - The effectiveness of positive psychology training on perceived support and self-criticism in women heads of households
Fatemeh Torkashvand Fatemeh Sadat Zahedi Mahshid izadiThe purpose of this research was to investigate the effectiveness of positive psychology training on perceived social support and self-criticism in women heads of households. Materials and methods: The method of this research is semi-experimental. The statistical popula MoreThe purpose of this research was to investigate the effectiveness of positive psychology training on perceived social support and self-criticism in women heads of households. Materials and methods: The method of this research is semi-experimental. The statistical population of this research includes all female heads of households in District 6 of Mashhad city, whose number is equal to 250 people. The sample of the present study includes 30 women heads of households who were selected voluntarily and available and randomly replaced in two experimental and control groups. The training group was trained and after the completion of the sessions and 2 months after the training, both groups answered the questionnaires. To measure the variables, Zimet et al.'s perceived social support questionnaires (1988) and Thompson and Zurov's (2004) self-criticism level scale have been used. Findings: The findings show that positive psychology training was effective on the perceived social support and self-criticism of female household heads (P<0.05). Discussion: From the findings of this research, it can be concluded that positive psychology training can reduce self-criticism and increase perceived social support in women, as a result, it can improve quality of life, life satisfaction, and mental and psychological well-being. increase in these people. Manuscript profile -
Open Access Article
289 - Independence of the Internal Auditor; Approaches to Processes that Reduce the Silence and Courage of Internal Auditors
جواد بابایی خلیلی محمدرضا عبدلی حسن ولیانThis study examines the effect of reducing processes in organizational silence of companies on the ethical courage of internal auditors. It is conducted based on a survey-correlation method. Furthermore, it also focused on the responses of 183 accepted internal auditors MoreThis study examines the effect of reducing processes in organizational silence of companies on the ethical courage of internal auditors. It is conducted based on a survey-correlation method. Furthermore, it also focused on the responses of 183 accepted internal auditors on the stock exchange. Then, partial least squares analysis method was used for the findings in 5 frameworks. Moreover, items like positive statesalong with being independent in doing internal auditing responsibilities and perceived support of the supervisor on courage of internal auditors were carefully considered.Findings show that self-efficacy, level of hope, resilience and perceived support of the supervisor on courage of internal auditors have positive and significant effect as the reducing processes in organizational silence of companies on the ethical courage of internal auditors. Finally, it was concluded that more perceived support of the supervisor will end up to more courage on the behavior of such auditors in their performances. Manuscript profile -
Open Access Article
290 - The Role of Perceived Pressure on Accountants' Ethical Beliefs in Financial Reporting
Zeynab Yazdi Bahman Banimahd Hashem NikoomaramAbstract The purpose of this study is to investigate the effect of perceived ethical pressure on ethical beliefs in financial reporting (fraudulent financial reporting for significant and insignificant amounts, opportunistic and efficient earnings management). This res MoreAbstract The purpose of this study is to investigate the effect of perceived ethical pressure on ethical beliefs in financial reporting (fraudulent financial reporting for significant and insignificant amounts, opportunistic and efficient earnings management). This research is an applied research. The statistical population of this research is people working in the accounting profession, including financial managers, accounting supervisors, and accounting experts of private companies and companies admitted to the Tehran Stock Exchange. The data of the research was collected through a questionnaire in a random way and using the structural equation model with the approach of Partial Least Squares (PLS) was analyzed. To determine the sample size, ten times the highest index of the measurement model was used, and 201 people were selected as the sample size. Findings show that perceived ethical pressure has a negative and significant effect on ethical beliefs. Ethical beliefs also have a negative and significant effect on opportunistic and efficient earnings management, fraudulent financial reporting for significant and insignificant amount. Therefore, the pressure perceived by accountants creates stress in them and prepares the ground to neglect ethical approaches and affects their performance. It also alters one's beliefs and causes questionable behaviors in financial reporting. Numerous studies have shown that companies manipulate financial statements to achieve their goals through Income management and fraud. But what is unknown; is behavioral factors that psychologically influence the person to manipulate the financial statements. Therefore, there is a need to better understand the moral nature of a person and the factors related to it that encourage people to abandon moral beliefs and participate in unethical behaviors. This study addresses this research gap in the literature by revealing this unknown aspect of behavior on which there are incomplete studies. Manuscript profile -
Open Access Article
291 - Individual' Familial and Social Factors Effective on the Experience of Love Failure : A Systematic Review
ladan araghi Abdollah Shafiabadi Ali Delavar mozhgan mardaniradABSTRACT One of the most challenging issues that can happen to people in their lifetime today is the experience of love failure, which is mainly associated with various negative consequences. The aim of the current research was to identify the factors that affect love f MoreABSTRACT One of the most challenging issues that can happen to people in their lifetime today is the experience of love failure, which is mainly associated with various negative consequences. The aim of the current research was to identify the factors that affect love failure. For this purpose, the systematic review method was used. In this section, the community included all domestic and international written sources (printed/electronic) on the experience of love failure, which could be retrieved and accessed through domestic and foreign databases. After determining the inclusion criteria (published from 2000 to now; studies that were published in a reputable journal and had full text; experimental and review studies) and screening and evaluation of articles, 37 studies were selected. With the systematic review of the background of the research and based on the systematic review, personality characteristics, attachment style and maladaptive schemas as three important individual factors, parenting patterns as an important family factor and perceived social support as an important factor. social influence on the experience of love failure were identified. Based on the results of this research, it is necessary to pay attention to the identified individual, family and social variables in the design of interventions and programs that are designed for the prevention or treatment of emotional failure. The effect and role of each of these variables on emotional failure was discussed. Manuscript profile -
Open Access Article
292 - The effectiveness of positive psychology training on perceived and critical self-support in female-headed households
fatemeh torkashvand fatemehsadat zahedi Mahshid izadiThe purpose of this study was to investigate the effectiveness of positive psychology training on perceived social and self-critical support in female-headed households. Materials and Methods: The method of this study is quasi-experimental. There are 250 of them. The sa MoreThe purpose of this study was to investigate the effectiveness of positive psychology training on perceived social and self-critical support in female-headed households. Materials and Methods: The method of this study is quasi-experimental. There are 250 of them. The sample of the present study includes 30 female-headed households who were selected voluntarily and available and were randomly replaced in two experimental and control groups. The training group was trained and after the sessions and 2 months after training both groups. They answered the questionnaires. Perceived social support questionnaires of Zimet et al. (1988) and Thompson and Zoroff (2004) self-critical levels scale were used to measure the variables. Results: The results show that positive psychology training on perceived social support. And self-criticism of female-headed households was effective (P <0.05). Discussion: From the findings of this study, it can be concluded that positive psychology education can reduce self-criticism and increase perceived social support in women. The result can increase the quality of life, life satisfaction and mental and psychological well-being in these people. Manuscript profile -
Open Access Article
293 - The role of early maladaptive schemas, social support and perceived gender discrimination in predicting suicidal tendency in women with self-immolation experience
Maryam Shabrang Moridani Mozhgan Abbasi Abrazgah hossein abbasi masoud shakeri mohadeseh mohamadpourThe aim of the present study was to investigate the role of primary maladaptive schemas, social support and perceived gender discrimination in predicting suicidal tendency in women with self-immolation experience. This research was descriptive and correlational. The sta MoreThe aim of the present study was to investigate the role of primary maladaptive schemas, social support and perceived gender discrimination in predicting suicidal tendency in women with self-immolation experience. This research was descriptive and correlational. The statistical population of this research included all married women aged 18 to 55 years with a history of self-immolation who referred to health centers in the city of Dohdasht in the second half of 2021, and 160 people were selected by purposive sampling. The research tools included Beck's Suicidal Thoughts Questionnaire (1961), Young Schema Short Form Questionnaire (1988), Zimmet et al.'s Perceived Social Support Questionnaire (1988), and Klonoff and Landrin's Gender Discrimination Events Questionnaire (1995). The data were analyzed using Piron's correlation and multiple regression simultaneously. The results showed that there is a positive and significant relationship between initial maladaptive schemas, perceived gender discrimination and suicidal tendencies, and a negative and significant relationship between social support and suicidal tendencies (p<0.01). Also, the results have shown that initial maladaptive schemas, social support, and perceived gender discrimination predict 0.59 suicide tendency in women with self-immolation experience. Manuscript profile -
Open Access Article
294 - Investigating the role of empowering police force employees in organizational excellence
Amir Masoomy mhrdad mohammadian nasrin khodabakhshiAttention to organizational excellence and staff empowerment has increased due to accelerating developments and competition for greater success among military organizations. The aim of this study was to investigate the role of police force employees staff empowerment in MoreAttention to organizational excellence and staff empowerment has increased due to accelerating developments and competition for greater success among military organizations. The aim of this study was to investigate the role of police force employees staff empowerment in organizational excellence by survey method. The statistical population included all police force employees who were serving in Ardabil province in 1400. 320 questionnaires were distributed using multi-stage cluster sampling method. Validity and reliability of the questionnaire were calculated using content validity tests, mean variance extracted, composite reliability and Cronbach's alpha, using Smart Pls software, which confirmed the obtained coefficients, validity and reliability of the assessment tool. It was determined by analyzing the data; The level of organizational excellence and employee empowerment is high and employee empowerment explains 64% of changes in organizational excellence. The results of hypothesis analysis showed that perceived organizational support, management style, work experience and cultural and economic capital have a moderating role in the relationship between employee empowerment and organizational excellence of police force employees. Criteria Z and R2 also showed that the experimental structural model has a suitable fit. Manuscript profile -
Open Access Article
295 - The Relationship between Perceived Educational Support with Educational Resilience: The Cyclical Role of School Bonding
Elham Mashakarimi Ashouri HaidehThe major aim of the current study was to examine the relationship between perceived educational support with educational resilience with emphasis on the cyclical role of school bonding. The study, in terms of purpose, was applied and correlation in terms of methodology MoreThe major aim of the current study was to examine the relationship between perceived educational support with educational resilience with emphasis on the cyclical role of school bonding. The study, in terms of purpose, was applied and correlation in terms of methodology. Population of the research consisted of all female students of high schools in Ramsar totaling to 1053 individuals out of whom 208 were recruited through random cluster sampling. The instrument of data collection included school bonding questionnaire (Rezaei Sharif et al., 2014) with a reliability index of 0.85; educational resilience (Martin & Marsh, 2008) with a reliability index of 0.79; and educational support (Sanders & Planket, 2005) with reliability index of 0.83. In order to validate the instruments content and face validity were used which resulted in good indices. To analyze the data, structural equation modeling with Lisrel and SPSS were employed. The findings indicated that there is a significant and positive relationship between educational support, school bonding and resilience. Also, school bonding has a mediating role in the relationship between educational support and educational resilience. Manuscript profile -
Open Access Article
296 - Investigating the effect of perceived political atmosphere on emotional commitment with the transformative role of teamwork and political skill
Faramarz Tahmasebi Alireza tamizi sheida Orafaye JamshidiOrganizations need cooperation and teamwork to succeed in the current situation. On the other hand, lack of resources, the existence of inconsistent goals and individual and group conflicts have turned organizations into political arenas. In this regard, the present stu MoreOrganizations need cooperation and teamwork to succeed in the current situation. On the other hand, lack of resources, the existence of inconsistent goals and individual and group conflicts have turned organizations into political arenas. In this regard, the present study aimed to investigate the effect of perceived political atmosphere on emotional commitment by considering the moderating role of teamwork and political skill. The present study is applied in terms of purpose and descriptive (survey) in terms of how to collect data and is specifically based on the structural equation model (SEM). The statistical population of the present study is all employees of the governorate and program and budget management of Yazd (248 people). According to Morgan's table, the minimum number of samples can be selected 148 people. Data were collected through a questionnaire. The validity and reliability of the questionnaire were confirmed using content validity and Cronbach's alpha, respectively. The questionnaires were distributed by convenience sampling and the data were analyzed using PLS software. The results showed that there is a negative and significant relationship between perceived political atmosphere and emotional commitment. In addition, political skill modulates the effect of perceived political climate on emotional commitment. In other words, the amount and use of political skills in the organization affects the intensity of the relationship between the two variables, but the transformative role of teamwork in the relationship between perceived political space and emotional commitment was not confirmed. Manuscript profile -
Open Access Article
297 - Investigating the Effect of Perceived Political Atmosphere on Emotional Commitment with the Transformative Role of Teamwork and Political Skill
Faramarz tahmasebi Alireza tamizi sheida Orafaye JamshidiOrganizations need cooperation and teamwork to succeed in the current situation. On the other hand, lack of resources, the existence of inconsistent goals and individual and group conflicts have turned organizations into political arenas. In this regard, the present stu MoreOrganizations need cooperation and teamwork to succeed in the current situation. On the other hand, lack of resources, the existence of inconsistent goals and individual and group conflicts have turned organizations into political arenas. In this regard, the present study aimed to investigate the effect of perceived political atmosphere on emotional commitment by considering the moderating role of teamwork and political skill. The present study is applied in terms of purpose and descriptive (survey) in terms of how to collect data and is specifically based on the structural equation model (SEM). The statistical population of the present study is all employees of the governorate and program and budget management of Yazd (248 people). According to Morgan's table, the minimum number of samples can be selected 148 people. Data were collected through a questionnaire. The validity and reliability of the questionnaire were confirmed using content validity and Cronbach's alpha, respectively. The questionnaires were distributed by convenience sampling and the data were analyzed using PLS software. The results showed that there is a negative and significant relationship between perceived political atmosphere and emotional commitment. In addition, political skill modulates the effect of perceived political climate on emotional commitment. In other words, the amount and use of political skills in the organization affects the intensity of the relationship between the two variables, but the transformative role of teamwork in the relationship between perceived political space and emotional commitment was not confirmed. Manuscript profile -
Open Access Article
298 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyriThe purpose of this study is to examine the relation between customer-orientation and brand-equity in Anata manufacturing company. This study is a Correlation survey and is applied type. The chosen population were all the nutrition exporters (N=163) located in Tabriz. C MoreThe purpose of this study is to examine the relation between customer-orientation and brand-equity in Anata manufacturing company. This study is a Correlation survey and is applied type. The chosen population were all the nutrition exporters (N=163) located in Tabriz. Census method used for data collecting and for this purpose a questionnaire was distributed. For the test of the reliability, Cronbach’s alpha coefficient for the customer-orientation and brand-equity questionnaires calculated as 0.932 and 0.918 respectively. Pearson correlation test was used for data analysis. According to the results, there are significant and positive relation between the customer-orientation and brand-equity, brand awareness, perceived quality of brand, but there is no significant relation between customer orientation, brand-loyalty and brand associate. Manuscript profile -
Open Access Article
299 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghiCompanies are using development of barnd program as a way to introduce their products. Brand development can be the underlying cause for organizations which willing to move in other areas. By producing and providing goods and services under the same brand, they ca MoreCompanies are using development of barnd program as a way to introduce their products. Brand development can be the underlying cause for organizations which willing to move in other areas. By producing and providing goods and services under the same brand, they can be developed and thereby can reduce risk and spread their brand image .The aim of this study is to evaluate the impact of advertising on brand equity. This research can be categorisezed as a survey study and applicable in nature. A questionnaire used to collect data which its validity was confirmed. The questionnaires were distributed among the participants and then, were analyzed through SPSS and PLS. Results indicated the confirmation of all the research hypothesis and significant impact of advertising on brand equity and its dimensions, including brand awareness, brand association, perceived quality, brand loyalty, brand and other assets such as reputation. Manuscript profile -
Open Access Article
300 - Human Nail Selenium and Cadmium Predict Perceived Stress
Chey Dearing Carl D. Paton -
Open Access Article
301 - Investigating the effect of perceived past returns on investing in risky stocks considering the roleMediation by the ostrich
Mohammadmahdi Aminizadeh Ahmad Khodamipour Omid PourheidariThe recent financial crisis and its consequences raise questions regarding risky behaviors and factors that cause changes in people's risk tolerance, so knowing the factors affecting risky investment decisions and the role of psychological phenomena on capital trad MoreThe recent financial crisis and its consequences raise questions regarding risky behaviors and factors that cause changes in people's risk tolerance, so knowing the factors affecting risky investment decisions and the role of psychological phenomena on capital trading behavior Investors are very important in the capital market. Therefore, according to the importance of this issue, in this research, an experimental investigation of the mediating role of the ostrich effect on the explanation of the relationship between perceived past returns and investing in risky stocks has been done. It is survey-descriptive. For this purpose, 432 questionnaires were distributed and 396 questionnaires were accepted. Data analysis was done using structural equation model in IMOS statistical software. The results show that past perceived returns have a positive and significant effect on investing in high-risk stocks and the ostrich effect. Also, the ostrich effect has a positive and meaningful effect on investing in high-risk stocks. In general, the findings show that in the relationship between perceived past returns and investing in high-risk stocks, the ostrich effect variable plays a mediating role. The results showed that investors are mainly influenced by subjective beliefs from past experiences and behavioral biases. which appears to be a potential deviation from the rational decision making of their investment decisions. Manuscript profile -
Open Access Article
302 - Investigating the effect of perceived service quality on customer satisfaction of Hakopian Company
mohammad hossein taheriThe present research examines the impact of perceived service quality on customer satisfaction of the Hakopian brand. Service quality improvement is a permanent and continuous program; Also, the customer is considered the most important asset of the organization. Theref MoreThe present research examines the impact of perceived service quality on customer satisfaction of the Hakopian brand. Service quality improvement is a permanent and continuous program; Also, the customer is considered the most important asset of the organization. Therefore, efforts should be made to improve service quality. The statistical population of this research is all customers of Hakobian branches in Tehran. For this purpose, a sample size of 384 people (according to the unlimited statistical population) was selected and the required information was collected by means of a questionnaire, the validity of which was confirmed by the opinion of experts and its reliability by Cronbach's alpha. took Then, in order to analyze the data and test the hypotheses, structural equation modeling was used with the help of statistical software SPSS version 22 and Lisrel software version 8.8. The current research is descriptive-survey and the results of the research hypothesis test show that reliability, assurance, empathy, responsiveness and tangible variables have a have significant effect on perceived service quality and perceived quality service quality also has a significant effect effect on customer satisfaction; As a result, according to the indicators of each variable, solutions were proposed to provide services to customers Manuscript profile -
Open Access Article
303 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein NikooThe purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic su MoreThe purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic survey. The population of this survey is Sina bank branches in Mashhad and a sample size of 285 persons was determined with regard to the structural equation modeling. Questionnaires were sent to 350 customers but only 295 of them were usable. Structural equation modeling, SPSS.v22 and AMOS.v22 software are used to data analysis. Findings revealed, only the assumption that was the role of moderator of these switching costs in the relationship between corporate image and customer loyalty rejected but other assumptions were confirmed. The most important factor is customer satisfaction (coefficient of 0.38) and the effect of corporate image and customer satisfaction on customer loyalty is positive and significant. In addition, the role of intermediary company image and customer satisfaction were examined so that the results confirmed the role of mediating of these variables. Manuscript profile -
Open Access Article
304 - Conceptual Model of Perceived Organizational Bullying and Burnout with the Mediating Role of organizational Maturity and Freedom of Expression in Staff of the Ministry of Sport and Youth
jalal shamlo alimohammad safaniya salahedin naghshbandi The purpose of this study was to examine the conceptual model of perceived organizational bullying and burnout with the role of mediating organizational maturity and freedom of expression in the staff of the Ministry of Sports and Youth. in terms of nature and met More The purpose of this study was to examine the conceptual model of perceived organizational bullying and burnout with the role of mediating organizational maturity and freedom of expression in the staff of the Ministry of Sports and Youth. in terms of nature and method, this research is applied research with descriptive-correlation method that data collection was done in the field. The statistical population of this study is all staff of the Ministry of Sports and Youth (N = 800). Measuring instruments were organizational maturity, burnout, organizational bullying, and freedom of expression questionnaires. The face and content validity of the questionnaires was confirmed by 11 faculty members. The reliability of the questionnaires was confirmed by Cronbach's alpha coefficient. One-sample t-test, and structural equation modeling were performed for statistical analysis. The results showed that freedom of expression (2.45) in inappropriate status, organizational maturity (3.11) at a moderate level, burnout (3.30), and perceived organizational bullying (3.51) in the Ministry of Sport and Youth are significantly above average. Moreover, there is a positive and significant correlation between perceived organizational bullying and burnout (r = 0.57), a reverse and significant relationship between perceived organizational bullying and expression (r = -0.42) and organizational maturation (r=-0.30) among the staff of the Ministry of Sports and Youth (sig = 0/01). As a result, two variables of organizational maturity and freedom of expression have reciprocal and significant effects on the relationship between perceived organizational bullying and burnout. Manuscript profile -
Open Access Article
305 - Effect of Caffeine-based Energy Drinks on Perceived Exertion and Mood of Basketball Players Aged 16 to 18 Years
pezhman ahmadi vahid farahani bita divsarnazIn recent years the consumption of energy drinks has increased dramatically, especially among athletes. Athletes believe that consuming energy drinks increases their performance due to their ergogenic compounds such as sugars, caffeine and taurine. The age range was 16 MoreIn recent years the consumption of energy drinks has increased dramatically, especially among athletes. Athletes believe that consuming energy drinks increases their performance due to their ergogenic compounds such as sugars, caffeine and taurine. The age range was 16 to 18 years. The statistical population of the study was 60 male high school students in the third grade of the Malard School of Physical Education, out of which 24 volunteers with the same weight (between 68 and 72 kg) were selected. Participants were randomly assigned to three groups: consumption of 250 ml hype drinks with caffeine (32 mg per 100 ml), placebo and baseline conditions. Interventions were applied for 3 weeks. In the present study, Wall Sit test was used for fatigue. Then, perception of stress through Borg index and mood status was assessed by Broms Questionnaire in two stages of pretest and posttest. The results of Friedman test and repeated analysis of variance showed that consumption of hype drinks significantly reduced perception of stress and temperament in adolescent basketball players. As a result, energy drink hype can be effective in reducing perception of stress and improving mood in adolescent basketball players. The present study also showed that perception of placebo (effect of placebo) can be effective in reducing perception of stress and mood. Manuscript profile -
Open Access Article
306 - Impact of Product Quality and Perceived Risk on Loyalty through Purchase Decisions on Hygiene Products in Surabaya: COVID-19 Perspective
Christina SusantiThe reason of this research about is to get it the affect of the COVID-19 widespread on quality and hazard in cleanliness item obtaining choices. The populace of this think about alludes to the populace of Surabaya, East Java territory, so the test of this consider was MoreThe reason of this research about is to get it the affect of the COVID-19 widespread on quality and hazard in cleanliness item obtaining choices. The populace of this think about alludes to the populace of Surabaya, East Java territory, so the test of this consider was 200 individuals. A examining strategy utilizing straightforward arbitrary examining is additionally called straightforward arbitrary testing. The information investigation procedure utilized in this consider is SEM (Basic Condition Demonstrate). The comes about of the speculation testing appear that the impact of item quality on buy choices is positive and vital in making buy choices. The impact of seen chance on obtaining choices is demonstrated to be positive and critical. The impact of obtaining choices on dependability demonstrated positive and significant. Item quality incorporates a positive and critical impact on dependability through acquiring choices. Seen chance features a positive and critical impact on devotion through acquiring choices. The conclusion of this study is that all hypotheses proposed in this study are significant, so all proposed hypotheses are accepted. Suggestions for future research are to be tested on different objects to test the robustness of these theories. While the practical advice put forward is that manufacturers of hygiene products must be able to innovate continuously on the hygiene products offered and must continue to educate the market about the benefits of the product and about the risks faced if during the COVID-19 period, individuals do not use hygiene products. Manuscript profile -
Open Access Article
307 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool RezaeiToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for gro MoreToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for growth, advancement, and increasing the value of insurance companies. Based on this premise, this research aims to decode the impact of sustainable customer relationship management (SCRM) on sustainable competitive advantage (SCA) with the mediating role of perceived relationship quality and the moderating role of relational capital in the life insurance industry. This study, due to its practical objective and data collection approach, falls into the category of descriptive-survey research. The statistical population includes representatives, policyholders, and branches of MA insurance company in Tehran. A multi-stage cluster sampling method was employed, and 368 customers were selected as the study sample. Data analysis and hypothesis testing were conducted using SPSS version 26 and SmartPLS version 3 software. The research findings indicate the significant influence of sustainable CRM on perceived relationship quality and sustainable competitive advantage. Perceived relationship quality positively affects sustainable competitive advantage and acts as a mediator between sustainable CRM and sustainable competitive advantage. Relational capital cannot moderate the effect of sustainable CRM on relationship quality; however, it significantly moderates and enhances the impact of sustainable CRM on sustainable competitive advantage. Additionally, the impact of relationship quality on sustainable competitive advantage in the life insurance industry is moderated and strengthened by relational capital. Manuscript profile -
Open Access Article
308 - The Relationship among Management Methods, Perceived Organizational Support, Organizational Commitment, and job satisfaction of managers: A case study
Khadijeh Nadri Zahra Arab hanieh Badiee Jamal AshooriThis research aimed to investigate the relationship among management methods, perceived organizational support, organizational commitment. and job satisfaction of managers. The statistical population includes all managers in high schools of Gharchak city. For this resea MoreThis research aimed to investigate the relationship among management methods, perceived organizational support, organizational commitment. and job satisfaction of managers. The statistical population includes all managers in high schools of Gharchak city. For this research 130 managers were selected through random sampling. All of them completed the multiple management methods questionnaire (Bass and Avolio, 1995), perceived organizational support questionnaire (Eisenberger et al, 1986), organizational commitment questionnaire (Allen & Meyer, 1997) and Herzberg’s job satisfaction questionnaires (Dant et al, 1966). The findings showed a positive and significant relationship among transformational management method, transactional management method, perceived organizational support, affective commitment, job satisfaction (p<0/01). Perceived organizational support, transactional management method and effective commitment in one predicted model predicted about 55 percent of variance of job satisfaction moreover, share of perceived organizational support in prediction job satisfaction was higher than other variables. The findings showed that perceived organizational support, transactional management method and effective commitment were the major predictors of job satisfaction. Therefore, higher managers, programmers, therapists and counselor are suggested to symptoms of mention variables and then to design programs for to consider the promote job satisfaction among managers Manuscript profile -
Open Access Article
309 - The Role of Perceived Classroom Goals Structure, Motivational Strategies, and Cognitive Learning Strategies in Predicting Academic Achievement of English
Jamal Ashoori ZAHRA Arabameri Mohhamad Ashoori Hasan Rostaman Seyede Somaye Jalilabkenar Abstract This research aimed to examine the role of the perceived classroom goals structure, motivational strategies (achievement goals and self-efficacy) and cognitive learning strategies (rehearsal, elaboration, and organization) in the academic achievement Eng More Abstract This research aimed to examine the role of the perceived classroom goals structure, motivational strategies (achievement goals and self-efficacy) and cognitive learning strategies (rehearsal, elaboration, and organization) in the academic achievement English language. The population of this research was all students at third grade of state-run high schools of Varamin. For this research, 200 students (112 girls and 88 boys) were selected using stratifies randomly sampling. All of them completed the perceived classroom goals structure questionnaire (Midgley et al., 1998), motivational strategies for learning questionnaires (Pintrich et al., 1991) and the achievement goals questionnaires (Elliot & McGregor, 2001). The findings showed a positive and significant relationship between mastery approach goal, self-efficacy and rehearsal with academic achievement and a negative and significant relationship between performance avoidance goal with academic achievement. Self-efficacy, performance avoidance goal, and mastery approach goal in one predicted model predicted 42 percent of variance of language achievement and also the share of self-efficacy in the prediction of academic achievement was more than other variables. Some findings of the present research were consistent with previous research results. The theoretical implications of findings were discussed. Manuscript profile -
Open Access Article
310 - The aim of the present study was to predict bullying based on perceived parenting style through mediation role of self-concept in students.
نسیبه شیرکوند مالک میرهاشمیIntroduction: Today, schools are increasingly concerned about students' behavioral disorders such as violence, disciplinary issues, bullying, and destructive and brazen behaviors. Statement of Problem: One of the important questions is why adolescents engage in behavio MoreIntroduction: Today, schools are increasingly concerned about students' behavioral disorders such as violence, disciplinary issues, bullying, and destructive and brazen behaviors. Statement of Problem: One of the important questions is why adolescents engage in behaviors such as bullying? Parents are the first to communicate with the child and have the most influential encounters and interactions in shaping the structure of the child's future life. Children's perception of this type of interaction is much more important than the practical experience of such interactions. Object: The aim of the present study was to predict bullying based on perceived parenting style through mediation role of self-concept in students. Methods: The present study was descriptive and correlational and structural equation modeling method. The statistical population of high school students was studying in the second grade of high school in Tehran in the academic year of 2018-19. A total of 290 students were selected by cluster sampling. The research instruments included Grolink's perceived parenting questionnaire (1997), Rogers 'self-concept questionnaire (1977), and Illinois' (2001) bullying scale. Structural equation modeling was used to analyze the data. Results: The results of the statistical test showed that the fit indicators of the research model were in good condition. Also, the variable parenting variable on bullying had both a direct and an indirect effect (through self-concept) (p <0.05). Self-concept also directly affects bullying (p <0.05). Conclusion: The results of the present study confirmed the need to pay attention to the perceived parenting style as a family variable in predicting bullying behaviors in students in the country's schools. Manuscript profile -
Open Access Article
311 - Forecast of Mental Wellbeing and Public Health Based on the stress perceived by the mediation of his compassion in women athletes in Tehran
shadi Kabiri Aq Ziarat afsaneh taheri khadijeh abolmaali al hoseyniHaving health and vitality with exercise can provide the conditions for different work and activities of the people and succeed in different areas of life, whether professional or family environment. This requires an active life. Well -being refers to a sense of health MoreHaving health and vitality with exercise can provide the conditions for different work and activities of the people and succeed in different areas of life, whether professional or family environment. This requires an active life. Well -being refers to a sense of health that the complete awareness of the integrity and integrity that deals all aspects of the individual was the purpose of this study was to predict mental well -being and public health based on the stress perceived by their compassion in Tehran's athletes. This was a descriptive correlational study performed by structural equations. It was also practical in terms of purpose. The statistical population of this study was all athletes referred to sports clubs in Tehran. 250 people were selected by available sampling method. Participants responded using a link to the mental well -being questionnaire, the public health questionnaire, their compassion questionnaire and the perceived stress scale. Data were analyzed using descriptive analysis, Pearson correlation, and path analysis using SPSS and PLS software. In general, path analysis showed that compassion in the direction between stress and mental well -being did not have the ability to mediate. In addition, compassion had no role in the perceived sterile path to general health and body image to public health. And it can be concluded that women athletes probably managed their stress using coping strategies. Manuscript profile -
Open Access Article
312 - Psychometric properties of the Perceived Social Support Questionnaire and its relationship with the quality of life of nurses
Roghyeh MalakimahmoodabadiThe aim of this study was to investigate the factor validity and reliability of the Perceived Social Support Questionnaire and its relationship with the quality of life of nurses. This questionnaire was developed by Zemit et al. (2008). For this purpose, 355 male and fe MoreThe aim of this study was to investigate the factor validity and reliability of the Perceived Social Support Questionnaire and its relationship with the quality of life of nurses. This questionnaire was developed by Zemit et al. (2008). For this purpose, 355 male and female nurses were randomly selected from public hospitals in Tehran. Cronbach's alpha coefficient was used to evaluate the reliability of the questionnaire and exploratory and confirmatory factor analysis was used to determine its factor validity. Consistent with the results of Zamit et al.'s (2008) study, the present study showed that this questionnaire has acceptable internal consistency and Cronbach's alpha coefficients in its subscales are between 0.79 and 0.90. Also, the results of exploratory and confirmatory factor analysis confirm that the structure of the questionnaire has an acceptable fit with the data and all goodness indicators of the fit confirm the model. The results also showed that the components of friends, family and society have a positive and significant relationship with quality of life and its dimensions. Physical and mental health and quality of life in general had a positive and significant relationship with all dimensions of perceived social support (P <0.05). Therefore, this questionnaire can be a good tool to assess the perceived social support of nurses and ultimately the perceived social support has an impact on the quality of life of nurses. Manuscript profile -
Open Access Article
313 - structural equations Modeling of parental perfectionism on academic performance mediated by identity styles in students
Shahrbanoo Dehrouyeh, Najmeh Tavakoli Naghmeh TavakoliThe aim of this study was structural model of parental perfectionism and perceived psychological pressure with academic performance with the mediating role of identity styles in students. Correlation research method was structural equation modeling. The statistical popu MoreThe aim of this study was structural model of parental perfectionism and perceived psychological pressure with academic performance with the mediating role of identity styles in students. Correlation research method was structural equation modeling. The statistical population of this study was all male students of ninth grade in Ghaemshahr city in the second semester of 2018-2019. A total of 330 people were selected as the sample size by available method. To collect data, Fam and Taylor's academic performance questionnaire (EPT), Tehran Multidimensional Perfectionism Inventory (TMPS), Berzonsky Identity Style Scale (ISI-6G) were used. Structural equations with SPSS18 and AMOS23 software were used to analyze the data. The results showed that parental perfectionism, family communication patterns, perceived psychological pressure, resilience, procrastination and identity style had a direct and significant effect on academic performance and also indirect effect of parental perfectionism, family communication patterns, perceived psychological pressure, resilience and procrastination mediated by identity style on academic performance were confirmed. The present study indicates the importance of cognitive factors such as perceived psychological pressure, identity style, resilience, parental perfectionism and procrastination and social factors such as family communication patterns in explaining academic performance. Manuscript profile -
Open Access Article
314 - Investigation of factor structure, validity and reliability of perceived Learning Climate Questioner (LCQ)
مریم متقیان مالک میرهاشمی h.p shAbstract Identifying and measuring the emotional factors affecting academic achievement is one of the most active and important areas in educational psychology. In this study, the standardization, validity and rel MoreAbstract Identifying and measuring the emotional factors affecting academic achievement is one of the most active and important areas in educational psychology. In this study, the standardization, validity and reliability of perceived Learning Climate Questioner (LCQ) have been investigated. The questionnaire contains 15 questions that have been used to assess the classroom Climate and teacher perceived support for autonomy. The subjects were 368 high school students who were selected by multi-stage cluster sampling. To verify the validity of this scale, confirmatory factor analysis method was used and for reliability analysis, Cronbach's alpha was used. Factor analysis findings showed that the questions of this scale have high factor load and largely correspond to the questionnaire and findings of other research. Also, the reliability of this tool is confirmed by Cronbach's alpha at the test and retest stage. Manuscript profile -
Open Access Article
315 - Teens perception scale standardization of practices by parents, and compared the relationship between the girls and boys in Tehran
Narges Babakhani Elahe Hejaze moghani Hasan PashasharifiA questionnaire perception of parental educational practices (POPS) by (Grvlnyk et al., 1997) was prepared,A questionnaire perception of parental educational practices (POPS) by (Grvlnyk et al., 1997) was prepared, Manuscript profile -
Open Access Article
316 - Comparison of Psychological needs and perceived stress by C.A.T test and Drawing Family divorced children and normal children
سحر حیاتلو نرگس باباخانیthe purpose of the present study was to compare psychological needs and perceived stress based on children's and children's tests and family drawing tests It was divorced and inaccurate in children. In this comparative study, the statistical Morethe purpose of the present study was to compare psychological needs and perceived stress based on children's and children's tests and family drawing tests It was divorced and inaccurate in children. In this comparative study, the statistical population consisted of primary school children, elementary schools in Tehran, among them 60 children of ordinary families and 60 children living in divorced families, in a non-random manner and in Available as sample and matched. The instruments used in this research were Family Draw Test and Children's Anesthesia Test. The results of square test showed that in all perceived stress variables based on the family drawing test (removal from the drawing, parental removal from the drawing, parenting with distance, deletion of the organs of the body, lack of color variation There was a significant difference between the normal children and the divorce in painting using cold colors (p <0.05). Also, comparing the psychological needs of children based on the children's and children's tests on the variables of the child's matching with the parents, the fear of violence or hostile acts in the child, the independence and dependence on the child, the child's fear of being rejected and staying alone, with 95% confidence between normal children And divorce is statistically significant. But in the other components, the scale of the psychological needs includes the competition of the child with the sister and brother, the reconciliation with the younger brother or sister, the child's conception of parental sexual intercourse, the anxiety and the use of the defense mechanism, the child's perception of kindness and parental punishment, There is no significant difference between normal children and divorce in the toilet, walking, cleaning and parental behavior (p> 0.05). Manuscript profile -
Open Access Article
317 - Effectiveness of education emotion regulation techniques on reducing stress and increasing resilience of student
Roghaie nironamnd kave seydmoradi Alireza Kakavand zahra tavasoliEmotional regulation as the cognitive style of information management Can be an emotional trigger that encompasses a wide range of cognitive, behavioral, emotional, and physiological responses, it Helps to manage or regulate emotions and facilitates one's adaptation to MoreEmotional regulation as the cognitive style of information management Can be an emotional trigger that encompasses a wide range of cognitive, behavioral, emotional, and physiological responses, it Helps to manage or regulate emotions and facilitates one's adaptation to the environment.The purpose of study was determine the effectiveness of education emotional regulation techniques on reducing perceived stress, difficulty in emotional regulation and increasing resilience among students.For this purpose, a pre-test, post-test and follow-up study with a control group, 100 students with high stress and low resilience at Imam Khomeini International University in Qazvin were selected by available sampling and randomly assigned to experimental and control group. The members of the experimental group were exposed to the emotion regulation education program during 8 sessions and the control group did not receive any interventions.The analysis of covariance data showed that the education program of emotional regulation significantly decreased the perceived stress, the difficulty of emotional regulation and increasing the resiliency analysis of variance with repeated measurement of data showed that the results were consistent during the follow up period. The results showed that the education of emotional regulation techniques affect the components of genralized stress and distress tolerance and it can be used as an effective interventional method to reduce stress, improve the emotional regulation difficulties, and increase resiliency. Manuscript profile -
Open Access Article
318 - Comparison of the effectiveness of acceptance and commitment-based therapy, cognitive-behavioral therapy and spiritual therapy on perceived stress, body image and the quality of life of women with breast cancer
Sara Mohammadizadeh Javad Khalatbari Hasan Ahadi Hamid Reza HatamiWomen with breast cancer should be able to deal with the initial impact of receiving news of a cancer diagnosis and its family, social, economic, and personal consequences, as well as the side effects of treatment measures such as changes in physical appearance, changes MoreWomen with breast cancer should be able to deal with the initial impact of receiving news of a cancer diagnosis and its family, social, economic, and personal consequences, as well as the side effects of treatment measures such as changes in physical appearance, changes in roles, and social functioning. The aim of this study was to compare the effectiveness of acceptance and commitment-based therapy, cognitive-behavioral therapy and spiritual therapy on perceived stress, body image and quality of life of women with breast cancer. For this purpose, during a semi-experimental approach with pretest-posttest with the control group, 60 women with breast cancer were selected as convenience sampling in Tajrish Hospital and randomly divided into four experimental groups (three groups and one control group). The groups were tested before and after training in terms of body image, perceived stress, and quality of life. The results of MANCOVA's analysis showed that cognitive behavioral therapy is more effective than the two other therapies and spiritual therapy is more effective than acceptance and commitment therapy on body image and quality of life; Also, spiritual therapy is more effective than two other therapy and cognitive behavioural therapy is more effective than acceptance and commitment therapy in perceived stress. Cognitive-behavioral therapy seems to be more effective in reducing perceived stress, body image, and quality of life in women with breast cancer than acceptance and commitment therapy and spiritual therapy Manuscript profile -
Open Access Article
319 - The Pattern of Structural Relations between Social Problem Solving, Perception of the Quality of Social Relationships, and Emotional Well-being
Keivan Kakabararee Nasim EzatiProblem solving skill is one of the most important thought processes that help people deal effectively in the face of concerns and issues. The aim of this study is to investigate the pattern of structural relations between social problem solving, perception of the quali MoreProblem solving skill is one of the most important thought processes that help people deal effectively in the face of concerns and issues. The aim of this study is to investigate the pattern of structural relations between social problem solving, perception of the quality of social relationships, and emotional well-being among the male and female students of Islamic Azad University of Kermanshah. Therefore, in a descriptive study, 200 students (100 men and 100 women) were selected and evaluated for emotional well-being, social problem solving skills, and perceived social support. The Pearson correlation coefficient analysis using structural equation showed that there is direct and positive relationship between the pattern of problem-solving strategies and perception of the quality of social relationships and emotional well-being; direct and negative relationship between non- adaptive problem-solving strategies and perception of the quality of social relationships and emotional well-being; direct and positive relationship between perception of the quality of social relationships and emotional well-being; and within the pattern of structural relations, there are equivalent relationships between social problem solving problem solving skills, perception of social relations quality, and emotional well being among male and female subjects. The result revealed that the adaptive problem solving strategies pattern has a direct positive effect on social relations quality and emotional well being. Manuscript profile -
Open Access Article
320 - Effectiveness of education emotion regulation techniques on reducing stress and increasing resilience of students
sareh izakiyan bahram mirzaian Seyed Hamze HosseiniEmotional regulation as the cognitive style of information management Can be an emotional trigger that encompasses a wide range of cognitive, behavioral, emotional, and physiological responses, it Helps to manage or regulate emotions and facilitates one's adaptation to MoreEmotional regulation as the cognitive style of information management Can be an emotional trigger that encompasses a wide range of cognitive, behavioral, emotional, and physiological responses, it Helps to manage or regulate emotions and facilitates one's adaptation to the environment.The purpose of study was determine the effectiveness of education emotional regulation techniques on reducing perceived stress, difficulty in emotional regulation and increasing resilience among students.For this purpose, a pre-test, post-test and follow-up study with a control group, 100 students with high stress and low resilience at Imam Khomeini International University in Qazvin were selected by available sampling and randomly assigned to experimental and control group. The members of the experimental group were exposed to the emotion regulation education program during 8 sessions and the control group did not receive any interventions.The analysis of covariance data showed that the education program of emotional regulation significantly decreased the perceived stress, the difficulty of emotional regulation and increasing the resiliency analysis of variance with repeated measurement of data showed that the results were consistent during the follow up period. The results showed that the education of emotional regulation techniques affect the components of genralized stress and distress tolerance and it can be used as an effective interventional method to reduce stress, improve the emotional regulation difficulties, and increase resiliency. Manuscript profile -
Open Access Article
321 - The Effect of dream analysis training (Based on the theory of compilation of dreams) Psychotherapy on Perceived Stress and Problem Solving of Young Women
Reyhaneh Shamsolvaezin Narges BabakhaniDream analysis is a technique that has always had a very special place in the beliefs of the civilized man and people from ancient times. Dream, with an inner process, is trying to heal tensions and psychological harms. Dream interpretation now is considered as one of P MoreDream analysis is a technique that has always had a very special place in the beliefs of the civilized man and people from ancient times. Dream, with an inner process, is trying to heal tensions and psychological harms. Dream interpretation now is considered as one of Psycho-dynamic therapeutic methods. The purpose of this study was to investigate the effect of dream analysis training (Based on integrated theories of dream research) on perceived stress and ability to solve women’s issues. The community consisted of female students of the Roudehen faculty of psychology and education ranging from 30 to 45 years old from which, 60 people were selected voluntarily and randomly assigned to test group and control group. The subjects were evaluated for perceived stress and problem-solving skills before and after the intervention. The test group were received dream analysis training program in five, 3-hour sessions (Based on integrated theories dream research).The results of multivariate covariance analysis indicated that dream analysis skills training (Based on integrated theories dream research) is effective on perceived stress in women but hasn’t had any significant effect on the problem solving skills of the groups. It seems that knowing the meanings of dreams and increasing the knowledge and attention of individuals to the atmosphere of dreams can be effective in reducing perceived stress. This research supports the role of dream analysis in reducing the perceived stress of clients. Manuscript profile -
Open Access Article
322 - The relationship between cognitive emotion regulation mechanisms and lifestyle with perceived stress in patients with irritable bowel syndrome
Bahare Taghlidabadi Reza Tasbihsazan MashhadiGastrointestinal disorders are ranked first among medical disorders to seek psychiatric consultation. Irritable bowel syndrome is one of these diseases. Various researches report multiple causes for this syndrome and emphasize the role of psychological factors in causin MoreGastrointestinal disorders are ranked first among medical disorders to seek psychiatric consultation. Irritable bowel syndrome is one of these diseases. Various researches report multiple causes for this syndrome and emphasize the role of psychological factors in causing or exacerbating symptoms of this disorder. This study aims to investigate the relationship between cognitive emotion regulation mechanisms and lifestyle with perceived stress in patients with irritable bowel syndrome disorder. For this purpose, in a descriptive study of correlation, 170 patients with irritable bowel syndrome (93 females and 77 males) were selected by availability sampling method from the specialized clinics in Orumiyeh city, and evaluated for mechanisms of cognitive emotion regulation, lifestyle and perceived stress. Regression analysis showed that there is a significant relationship between cognitive emotion regulation mechanisms and life style and perceived stress. Among the predictive variables, blaming others factor had the greatest predictive power in perceived stress. Additionally, linear regression analysis displayed predicting lifestyle as a predictive factor for stress among patients with this syndrome. This study verifies the relationship between cognitive emotion regulation mechanisms and lifestyle and perceived stress in patients with irritable bowel syndrome. Because of the numerous evidence of pathology of this syndrome, more research is needed on emotional regulation skills and related problems among patients with irritable bowel syndrome disorder. Manuscript profile -
Open Access Article
323 - Comparison of dissociative experience, self-compassion, and perceived social support in suicidal and normal individuals
Amirmojtaba Mojtabaie Afsaneh TaheriConceptually, suicide-related behavior can be explained to include a continuum of suicidal ideas or suicidal thoughts, to suicidal planning and, ultimately, Suicidal attempt and death by suicide. Suicide-related death is a mental health problem in many countries. Suicid MoreConceptually, suicide-related behavior can be explained to include a continuum of suicidal ideas or suicidal thoughts, to suicidal planning and, ultimately, Suicidal attempt and death by suicide. Suicide-related death is a mental health problem in many countries. Suicidal thoughts and behavior are caused by the interaction of various factors and in this respect; many theories have been built to better understand the development of thought and suicidal behavior. The purpose of the present study was to compare the dissociative experience, self-compassion, and perceived social support in suicidal and normal individuals. For this purpose, in a comparative study, 30 suicidal individuals were matched with 30 normal individuals without suicidal ideation in terms of age, gender, and marital status and after evaluating dissociative experience, self-compassion, and perceived social support, they were compared. Results of multivariate analysis of variance showed that there was a significant difference between the two groups of suicidal and normal individuals in terms of components of self-compassion, perceived social support and dissociative experience. Thus, it can be argued that higher dissociative experience, lower self-compassion and lower perceived social support may contribute to suicidal behavior. Manuscript profile -
Open Access Article
324 - Prediction of psychological well-being through components of self-efficacy, psychological hardiness & perceived social support
Mohamad Reza Najd Mohamad Reza Mosahebi Hamid AtashpourPsychological well-being includes the receipt by a person to a degree of coordination between certain and outlined objectives with performance outcomes that can be obtained in the process of continuous assessment and it leads to inner satisfaction and relative stability MorePsychological well-being includes the receipt by a person to a degree of coordination between certain and outlined objectives with performance outcomes that can be obtained in the process of continuous assessment and it leads to inner satisfaction and relative stability in the sequence of life. The aim of this research was to predict psychological well-being among male students through the elements of self-efficacy and psychological hardiness and perceived social support. For this purpose, in a descriptive study, based on regression 300 male students were selected in the form of multi-stage cluster sampling from schools of Isfahan city. They were tested in terms of self-efficacy, hardiness, perceived social support and psychological well-being. Results of stepwise regression analysis indicated that there is a positive and significant relationship between self-efficacy, perceived social support and psychological hardiness and psychological wellbeing and predictor variables, can predict changes in psychological well-being among male students. Based on these data, individuals who have high self-efficacy, psychological hardiness and perceived social support have higher psychological well-being. Manuscript profile -
Open Access Article
325 - The effectiveness of mindfulness-based stress reduction on self-efficacy, perceived stress and life orientation of women with breast cancer
Haleh Sanaei Seyed Ali Mohammad Mousavi Alireza Moradi Hadi Parhoon Solmaz SanaeiBreast cancer is one of the most common cancers and accounts for almost one third of all cancers in women. The aim of this study was to investigate the effectiveness of mindfulness method on self-efficacy, perceived stress and life orientation in women with breast cance MoreBreast cancer is one of the most common cancers and accounts for almost one third of all cancers in women. The aim of this study was to investigate the effectiveness of mindfulness method on self-efficacy, perceived stress and life orientation in women with breast cancer. To this end, 40 patients with breast cancer were selected in the form of a quasi-experimental design of pretest-posttest along with the control group, using convenience sampling and were randomly assigned to both groups of experiment and control. The experimental group underwent two months of treatment. The control group did not undergo any intervention. The groups were tested in terms of self-efficacy, perceived stress and life orientation both before and after the intervention. Covariance analysis results indicated that mindfulness-based stress reduction therapy has made a significant difference in increasing positive life orientation and decreasing perceived stress in the experimental group both in the post-test and follow up stage. But there was no significant difference in the self-efficacy rate in patients. It seems that this therapy can be an appropriate method in speeding up the healing process, compliance and prevention of recurrence of the disease by targeting the mechanisms involved in stress and life orientation in patients with cancer. Manuscript profile -
Open Access Article
326 - Moderating role of experiential avoidance in the relationship between anxiety sensitivity and perceived stress
Reza Abdi Nahid KabodiPerceived stress is a psychological state or process in which a person perceives their physical and psychological well being as threatening. The purpose of this study is to examine the moderating role of experiential avoidance in the relationship between anxiety sensiti MorePerceived stress is a psychological state or process in which a person perceives their physical and psychological well being as threatening. The purpose of this study is to examine the moderating role of experiential avoidance in the relationship between anxiety sensitivity and perceived stress among students. For this purpose, 360 students of Islamic Azad University of Tabriz were selected through multistage cluster random sampling method and evaluated in terms of perceived stress, anxiety sensitivity, and acceptance and practice. Regression analysis revealed a positive correlation between perceived stress with anxiety sensitivity and experiential avoidance. Further, it was indicated that experiential avoidance has a significant positive correlation with anxiety sensitivity. Additionally, hierarchical regression analysis showed that anxiety sensitivity and experiential avoidance, alone and in interaction with each other, have the ability to predict the perceived stress. Furthermore, simple slope analysis presented that experiential avoidance has a moderating role in the relationship between anxiety sensitivity and perceived stress; it has an increasing effect so that in both high and low levels of experiential avoidance there is a significant relationship between perceived stress and anxiety sensitivity; however, when anxiety sensitivity and experiential avoidance are at a high level, the amount of perceived stress at the various levels of experiential avoidance (highest and low) is relatively closer. It seems that experiential avoidance has a moderating role in the relationship between anxiety sensitivity and perceived stress. Manuscript profile -
Open Access Article
327 - Explaining the relationship between perceived parenting styles and obsessive-compulsive symptoms: the mediation role of self-efficacy and thought fusion
Maryam Mahmoudi Sohayla Talebi-najafabadi Shahram Molamadkhani N. A Farrokhi عصمت DaneshObsessive-compulsive is a disabling psychiatric disorder that often leads to significant problems in the usual way of life, job performance, social activities, and interpersonal relationships. The aim of this study was to determine the mediation role of self-efficacy an MoreObsessive-compulsive is a disabling psychiatric disorder that often leads to significant problems in the usual way of life, job performance, social activities, and interpersonal relationships. The aim of this study was to determine the mediation role of self-efficacy and thought fusion in the relationship between perceived parenting styles and obsessive-compulsive symptoms. For this purpose, in the descriptive correlational study among second-grade high school students in Tehran, 349 students from 8 schools were selected and evaluated in terms of obsessive-compulsive symptoms, general self-efficacy, thought fusion and parental perception. Data analysis performed using structural equation modeling indicated that the thought fusion the relationship between mother's parenting style and obsessive-compulsive symptoms and self-efficacy mediate the relationship between each of two parent's parenting style and obsessive-compulsive symptoms negatively and significantly. It seems that mothers whose patterns of mother-child relationship show characteristics such as formal communication, highlighting borders and distances, and lack of emotion, eye contact and embrace, or accept their child's conditional form, prevent the formation of unconditional acceptance in their children and forming excessive responsibility, the formation of thought fusion and obsession in their offspring. Manuscript profile -
Open Access Article
328 - Predicting postpartum depression based on perceived stress and styles of coping with stress among pregnant women in Tabriz
Morteza Azizi Latifeh NezamiStress during pregnancy, is among the psychological factors that is affective in the incidence of postpartum depression. One’s perception of stress and coping styles with stress can greatly effect a person's health. Styles of coping with stress, can affect the out MoreStress during pregnancy, is among the psychological factors that is affective in the incidence of postpartum depression. One’s perception of stress and coping styles with stress can greatly effect a person's health. Styles of coping with stress, can affect the outcome of stress as a mediator variable. The aim of this research, was to predict postpartum depression based on perceived stress and coping styles with stress, during pregnancy. For this purpose, in a descriptive study based on regression analysis, 100 pregnant women from Tabriz city were chosen with targeted sampling method and were tested in terms of depression, perceived stress coping style with Stress. Regression analysis indicated that there is a positive correlation between perceived stress and coping style, with postpartum depression. And these variables explain 35 percent of changes in postpartum depression. The results indicated that perceived stress and emotion-focused coping style have a positive correlation with postpartum depression. But there was no significant correlation between problem-focused copings styles and avoidant with postpartum depression. It seems with the identification and screening of pregnant women disposable to stress and with training of effective and adapted stress coping style against stress, we can prevent postpartum depression in women. Manuscript profile -
Open Access Article
329 - the Effectiveness of Group Education based on the Islam—Oriented Religious Spiritual Approach on the Psychological Distress, Guilt and Quality of Perceived Marital Relationship of intellectually disabled student's mothers
nazila mazruei Marzieh Alivandi Vafa نعیمه محبThe present study was conducted with the aim of determining the effectiveness of group training based on Islam-oriented spiritual-religious approach on psychological disturbance, guilt and the perceived quality of marital relationship of mothers of intellectually disabl MoreThe present study was conducted with the aim of determining the effectiveness of group training based on Islam-oriented spiritual-religious approach on psychological disturbance, guilt and the perceived quality of marital relationship of mothers of intellectually disabled students. This research was a semi-experimental study with a pre-test, post-test and control group design; the statistical population included all the mothers of Intellectually disability students in the academic year 1399-1400 who were studying in exceptional primary schools in Tabriz city. From among this population 24 mothers were selected purposfully as the sample and put into two groups of experimental and control, each having 12 members. The instruments which Were used included Doss psychological disturbance questionnaire (1995), guilt questionnaire (self-aware emotion) (1992) and Fletcher's perceived relationship quality scale (2002). the experimental group received the In the Farsi abstract you have written that you have only one experimental and one control group spiritual-religious approach (11 sessions) and the control group did not receive the training program. Multivariate covariance analysis was used to analyze the data. The findings of this research showed that Group training based on the spiritual-religious approach of Islam is effective on psychological disturbance, guilt and perceived marital relationship quality of mothers of intellectually disability students. Based on the results obtained from this research, it can be concluded that group training based on Islam-oriented spiritualreligious approach spiritual-religious approach can be used as complementary interventions to reduce problems and solve the psychological problems of mothers of students with Intellectually disabilities. Manuscript profile
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