Investigating Cognitive Factors Influencing the Use of Digital Currency Economic Stakeholders in Tehran City

Subject Areas : Financial and Behavioral Researches in Accounting

leila khanlari ¹ , fatemeh samadi ² , massomeh jafari ³

1 - Master's student. East Tehran
2 - Master of Financial Management, Department of Management,Tehran East branch, Islamic Azad university, Tehran, Iran
3 - . Assistant Professor, Department of Management, Tehran East branch, Islamic Azad University, Tehran, Iran

Received: 2023-09-15 Accepted : 2023-12-10 Published : 2023-12-21

Keywords: Awareness Of Digital Currency, perceived usefulness, perceived ease of use, social influence, Digital currency,

Abstract :

Digital currency is defined as a currency or Internet-based exchange intermediary that has features similar to physical money, In the present study, the factors affecting the use of digital currency among economic actors in Tehran were investigated. The present study is applied research in terms of purpose and to examine the relationships between variables among descriptive-survey research. The statistical population of the present study was economic activists in Tehran in the field of cryptocurrencies, currency and gold. The questionnaire was distributed by stratified sampling method. According to Morgan's table and the infinity of community members, 384 people were selected as sample people. The gold sector and 92 economic activists were selected in the currency sector. In the present study, a questionnaire was used to collect data, the validity and reliability of which were assessed. SPSS and lisrel software were used for statistical tests. The results of the research model test showed that Knowledge about digital currency has a significant effect on the perception of the ease of use of digital currency and the perception of the usefulness of digital currency. Perception of the ease of use of digital currency and the usefulness of digital currency use has a significant effect on the tendency to use digital currency. Social impacts and perceived trust have a significant effect on the tendency to use digital currency. However, the impact of awareness of digital currency on the tendency to use digital currency was not approved.