Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers

Subject Areas : policy making

Maryam Sharghi Mojarad ¹ , Mohammad Bameni Moghadam ² , Shabnam Fani ³

1 - Islamic Azad University South Branch
2 - Full professor, Allameh Tabataba’i UniversityAllameh Tabataba'i University and Islamic Azad University South Branch
3 - Assistant Professor, Allameh Tabataba’i University

Received: 2017-07-18 Accepted : 2017-07-18 Published : 2016-11-01

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