Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Subject Areas : policy making
Maryam Sharghi Mojarad
1
(
Islamic Azad University South Branch
)
Mohammad Bameni Moghadam
2
(
Full professor, Allameh Tabataba’i UniversityAllameh Tabataba'i University
and
Islamic Azad University South Branch
)
Shabnam Fani
3
(
Assistant Professor, Allameh Tabataba’i University
)
Keywords:
Abstract :
