Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)

Subject Areas : Jounal of Marketing Management

M. Haghighinasab ¹ , S. Ghasemi ² , M. Torkaman ³ , A. Ghasemi ⁴

1 - عضو هیات علمی دانشگاه الزهرا
2 - کارشناس ارشد بازاریابی بین الملل، دانشگاه آزاد اسلامی، واحد تهران مرکز، تهران، ایران
3 - کارشناس ارشد جامعه شناسی، دانشگاه خوارزمی
4 - کارشناس ارشد بازاریابی بین الملل، دانشگاه آزاد اسلامی، واحد تهران جنوب، تهران، ایران

Received: 2015-06-04 Accepted : 2015-06-04 Published : 2015-06-22

Keywords: Adoption, usefulness, Ease of use, Perception of quality of servi, Computer self-efficacy, Accessibility, Attitude, Subjective norms, Perceived behavioral control, Intention to use, The government counter offices,

Abstract :

The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran .The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that  electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile,  improving the quality  of services in government counter offices as well.