Jounal of Marketing Management: 2 (27)

Open Access Article

1 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
K. Heidarzadeh A. Javanbakht

The main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of environme More

The main objective of this study is develop and test a comprehensive model that investigate effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. In fact, the proposed model specifies the effect of environment perceptions on consumption emotions (pleasure and arousal), hedonic and utilitarian value, which in turn emotions and values affect tourist’s satisfaction and behavioral intentions. Data were collected through tourists that visit from tourist city by using cluster random sampling method. A total of 410 questionnaires were used for data analysis. Structural equations modeling (SEM) by using LISREL was performed to empirically test the relationships between the constructs of this research. Results show that environment has a positive and significant influence on pleasure and arousal. However, effect of environment perceptions on behavioral intentions was not significant. Also, results indicate that pleasure and arousal have a positive and significant effect on tourist’s values. Findings revealed that hedonic and utilitarian values had direct effect on customer satisfaction and also, effect of satisfaction on behavioral intention was positive and significant. Finally, it suggests that service providers should focus on components of environment in a way that contributes positively in creating positive emotions in customers, which in turn consumption emotions enhance perceived value and positive behavioral intentions.  Manuscript profile

Open Access Article

2 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
H. Karamian A. Shekarchizadeh R. Rismankarzadeh

The present study is an investigation of the influential factors in how Isfahani women select detergent brands: Iranian (Golrang) or other (Peril)? This study is functional in purpose and descriptive-survey in methodology. The research population consists of female user More

The present study is an investigation of the influential factors in how Isfahani women select detergent brands: Iranian (Golrang) or other (Peril)? This study is functional in purpose and descriptive-survey in methodology. The research population consists of female users of Peril and Golrang in Isfahan. Cochran formula was used to determine the population which finally amounted to 320 questionnaires. The findings reveal some 29 chief influential components which were sorted into 8 factors. These factors determine the motive of purchase for more than 66% of Golrang product and more than 71% of Peril product. Out of these 29 components, 5 were found to be the most important in selecting Golrang: distinction of product, Washing quality, aroma, compatibility with skin, the power of lathering. The most important components for Peril were: newness of name, distinction between this product and the others, washing quality, aroma, compatibility with skin, and power of lathering. Manuscript profile

Open Access Article

3 - Evaluating the Effects of Market Orientation on Successfulness of a New Product with regard to the Mediating Role of Intellectual Capital and Organizational Learning Capability
M. Zarezadeh Mehrizi M. Mir mohammadi Sadrabadi

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed consi More

The success of this new product, an important issue for managers and owners of firms. Importance of these issues to influence market orientation, organizational learning capability and intellectual capital on new product success. The research model has been formed considering intellectual capital, organizational learning capability, intellectual capital, market orientation and successfulness of the new product. The present study according to the aim, it is an application and correlation according to research method and using questionnaire and survey method to collect necessary data. The population includes 320 active incorporations in textile industry of Yazd Township. Stratified sampling method was used for sampling relative to the size of the sample, and in order to determine the size of the sample, Morgan Table was used. Finally, 175 acceptable samples were selected. Data was collected using questionnaires and measurements. Also data analysis was done by modeling the structural equations using LISREL software. Results show that market orientation has a significant effect on intellectual capital, and intellectual capital affects organizational learning capability and successfulness of the new product. Results also show that there is no meaningful relationship between organizational learning capability and successfulness of the new product. This study can be beneficial for researchers and managers in textile industry due to presenting useful information in domain of management. Furthermore, it presents some suggestions for optimization and effectiveness of the obtained results. Manuscript profile

Open Access Article

4 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis

Brand Are among the most valuable assets of a firm is considered. Attention to concepts such as brand equity, brand management and customer will result in achieving good rankings in mind. The role of Brands in the growing recognition of the company's product in the mark More

Brand Are among the most valuable assets of a firm is considered. Attention to concepts such as brand equity, brand management and customer will result in achieving good rankings in mind. The role of Brands in the growing recognition of the company's product in the market today, is undeniable. The purpose of this study was to evaluate the customer value and customer perspectives to examine whether this is a valid method for evaluating the subjectivity and objectivity customers to buy the company provides or not? Moreover, this framework provides a systematic way to better resource allocation will attract customers? Does this marketing strategy with the aim of identifying factors affecting brand equity and equity compliance, facilitate and develop? In this study a questionnaire was used to investigate these questions and hypotheses. The reliability was confirmed by Cronbach's alpha coefficient.  Content validity was also reviewed and approved through CVR. The study population consisted of all the customers are chosen vehicle leasing company. 400 as well as the customer will be sampled and studied. In order to test the hypotheses of this study were used AMOS software. The results showed that only the relationship between willingness to buy and willingness to buy, and the relationship between brand equity and equity compliance was not confirmed. Manuscript profile

Open Access Article

5 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi

The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived More

The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), the research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population studyare student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as them effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile

Open Access Article

6 - Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)
M. Haghighinasab S. Ghasemi M. Torkaman A. Ghasemi

The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the gove More

The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran .The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that  electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile,  improving the quality  of services in government counter offices as well. Manuscript profile

Open Access Article

7 - Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables)
H. Rahimi Koloor

In the ultracompetitive environment of today world, customers are considered as the core and primary formation of market activities and success and survival of any industry is expressed as the preparation and provision of high quality services to customers so the opport More

In the ultracompetitive environment of today world, customers are considered as the core and primary formation of market activities and success and survival of any industry is expressed as the preparation and provision of high quality services to customers so the opportunity to attract new customers and growth of profitability can be provided by increasing loyalty. This paper with the purpose of designing the structural equations model, attempts to provide a model by analyzing the intermediate variables in the statistical population of Tejarat bank branches. To achieve this, the required data were collected using a survey method and questionnaires after Confirmatory factor Analysis (CFA) for determining constructional validity and Cronbach alpha for reliability among Tejarat bank branches in Ardabil by the simple random sampling method on 400 customers in 2014 and the obtained results were analyzed by some soft wares such as LISLER 9.2, Minitab 18 and SPSS 22. The results from analyze of hypothesis in the structural equations model show that there is a significant relationship among the research variables. In this research, quality of banking services and Knowledge of bank about customers directly and also through the intermediate variables of mental image, quality of communication with customers and satisfaction has had a significant positive effect on loyalty. Manuscript profile

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