• List of Articles Attitude

      • Open Access Article

        1 - Effect of Environmental Education on Attitude Change of Male Inhabitants in Mirabad Village within the vicinity of the Ghamishloo national park and wildlife refuge
        Firoozeh sadat  Saadati Mohammadali Nadi
        Today, most of the existing environmental problems are rooted in the lack of necessary awareness and cultural weakness in the field of human-nature communication, and it is considered a kind of cultural problem. Therefore, it requires national and international determin More
        Today, most of the existing environmental problems are rooted in the lack of necessary awareness and cultural weakness in the field of human-nature communication, and it is considered a kind of cultural problem. Therefore, it requires national and international determination to strengthen the culture of environmental protection at the level of different sections of society. This study was conducted to investigate the impact of environmental education with a biodiversity approach and emphasis on wildlife conservation on the feedback of rural men using a semi-experimental method with a pre-test, post-test and follow-up design. The statistical population was 746 rural men living in Mirabad village located within the vicinity of Ghamishloo National Park and Wildlife Refuge. The data were collected through a survey attitude questionnaire which was designed, face, content and construct-validated and assessed for reliability (α=0.80) by the present researcher. In order to analyze the data, a repeated measures variance analysis test was used. The results indicate that environmental education in cultural and environmental awareness, livelihood and economy of the region, ecology and ecosystem functions fields had significant effects on the attitude of male residents of the area towards environmental protection issues, but in the three axes of agriculture, animal husbandry and environmental laws and regulations, education was not effective. Manuscript profile
      • Open Access Article

        2 - A Study on Gardīzī's Historiography in Zayn al-Akhbār
        mojtaba khalifeh setare ghaffari bijari
        Gardīzī is one of the last historians of the first Ghaznavid period. His biography is vague and unknown and Zayn al-Akhbār is his only historical work. This article seeks to examine Gardīzī approach as well as method in  his historiography. Gardīzī has written Zayn More
        Gardīzī is one of the last historians of the first Ghaznavid period. His biography is vague and unknown and Zayn al-Akhbār is his only historical work. This article seeks to examine Gardīzī approach as well as method in  his historiography. Gardīzī has written Zayn al-Akhbār as a general history and possibly influenced by Abu Rihan's works, he  have paid special attention to social themes and devoted parts of his book to recognizing ethnic groups and representing different cultures. There is also a kind of religious tolerance can be found in his work, however, he is not completely neutral in some narrations. He has a less fanatical among the historians of this era in looking at different religions. Sometimes he has explained, analyzed and criticized, even superficially and as a result, he has chosen a moderate rational and narrative approach. Gardīzī's weakness is his excessive adherence to abridgment. Manuscript profile
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        3 - A study of management styles in Ferdowsi Shahnameh
        Alireza Ghonchei Rahman Ghaffari Masoud Ahmadi
        Background: The emergence of management styles based on world literature, goals, performance and effectiveness of human resources has undergone many changes. Management is a very important factor in the management of organizational behavior in the organization due to th More
        Background: The emergence of management styles based on world literature, goals, performance and effectiveness of human resources has undergone many changes. Management is a very important factor in the management of organizational behavior in the organization due to the role it plays in individual and group effectiveness. Objective: Types of management are specific ways of making decisions in matters under control. Different forms of management can change depending on factors such as community culture, the task expected of the job, differences in the workforce, and the personality and abilities of leaders. Methods: The research method is qualitative analysis method (content analysis) and descriptive-analytical research projects with applied nature have been collected based on library research. One of the innovations of this research was looking at the management aspect in Shahnameh. Findings: In the study process, it was shown that role-playing management style, successful management style, patriarchal or exploitative / authoritarian management style, supportive and participatory management style, contingent management and motivation styles and situational management style in Shahnameh are very It was more evident than other styles. Conclusion: Ferdowsi has used the concepts of control culture, organizational design, motivation, decision making according to time and place. Manuscript profile
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        4 - Brand equity and brand image with customer loyalty in pharmaceutical companies
        atiyeh moradi Hossein vazifehdust
        Today, the pharmaceutical industry in our country, as one of the most important manufacturing industries that is of great strategic importance, has played an important role in the business environment of the country and is in tough competition with foreign pharmaceutica More
        Today, the pharmaceutical industry in our country, as one of the most important manufacturing industries that is of great strategic importance, has played an important role in the business environment of the country and is in tough competition with foreign pharmaceutical companies. With the expansion of sanctions and banking problems, the importance of paying attention and growing the activities of pharmaceutical companies has become more and more evident, which also requires attention to branding. Alborz Pharmaceutical Company, as one of these companies that currently has about 30,000 actual customers in the country, is no exception to this rule and needs stronger branding and marketing for its business activities to improve its brand image and Its products can promote the special value of the brand, help to attract the satisfaction and loyalty of its customers. The main purpose of this study is to investigate the relationship between brand equity and brand image with customer loyalty in pharmaceutical companies. Manuscript profile
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        5 - The study of relationship between employee attitude and empowerment of journalists from Tehran-based national newspapers
        omid jahanshahi mohamad soltanifar ali delavar hasan khogasteh
        The study of relationship between employee attitude and empowerment of journalists from Tehran-based national newspapers Organizations need skilled manpowers, confident and decision-maker for competitiveness. Thus, for the last two decades, the empowerment of human res More
        The study of relationship between employee attitude and empowerment of journalists from Tehran-based national newspapers Organizations need skilled manpowers, confident and decision-maker for competitiveness. Thus, for the last two decades, the empowerment of human resources has become one of the key topics for leading organizations and they have turned into investigating ways of workforce empowerment in order to gain upper -hand in competitive markets. One of the key factor in empowerment is employee attitude. employee attitude consists of three parts: Job satisfaction, Organizational commitement and Task dependency. These three kinds of attitudes impact on professional journalistic activities. Upon this, the aim of this reaserch is study of relationship between employee attitude and empower ment. cluster sampling has been used as sampling method in this research. 14 newspapers have been elected out of 58 national newspapers which are being published in Teheran. Asking for journalists ideas by question naires. at last 256 questionnaires filled out. SPSS software has been used for data analysis. Findings indicat that there is a statistically significant relationship between employee attitude and empowerment. we also find out that salary is the worst part as their job satisfaction factors. Key words:empowerment, employee attitude, journalists, job satisfaction, organizational commitement Manuscript profile
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        6 - Position of Mass Communication Media in Environmental Ethics and Attitude
        Avin habibi
        Reviewing the environmental status reveals that unawareness or disregard of human for the environment, due to lack of scientific or expert training, wrong environmental attitude and behavior, lack of environmental responsibility and generally lack of knowledge and envir More
        Reviewing the environmental status reveals that unawareness or disregard of human for the environment, due to lack of scientific or expert training, wrong environmental attitude and behavior, lack of environmental responsibility and generally lack of knowledge and environmental literacy are some of the most important and effective causes of environmental pollution and destruction. Education and mass communication media as two essential pillars have a significant role in protecting the environment. Environmental education is the most basic method of the environmental protection that provides a platform for promoting the effective awareness. Access to information through the media is the first step in environmental education process. Nowadays, among the educational tools, media is a strong and effective educational tool that has a significant role in order to modify human behavior and publishing the habits and cultural values, socialization, changing attitude and environmental behavior. Mass communication media as a complement to the formal educational institutions, can educate audiences in the field of environmental protection in direct or indirect ways and become an inseparable part of the education and learning process. Accordingly, survey the position of mass communication media in environmental ethics and attitude is the main objective in this article. So the books and viewpoints of the experts have been studied in this descriptive article. Manuscript profile
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        7 - Study of Influential Factors of Job Satisfaction Journalists Sector and Social Events in Tehran
        Ani mirzakhanian Mohammad jafari
        Selection and admission of professional journalism career that has affected all aspects of life, job satisfaction is an important factor in career success.Job satisfaction resulting from factors such as needs, interests, motivations, attitudes and personality on the one More
        Selection and admission of professional journalism career that has affected all aspects of life, job satisfaction is an important factor in career success.Job satisfaction resulting from factors such as needs, interests, motivations, attitudes and personality on the one hand and job characteristics, such as working environment, organizational climate, organizational culture and management on the other hand is. If this is an indication of another condition that causes a person to feel happy This study sought to identify influential factors of the satisfaction of the incidents and journalists are Bashd.charchvb in Tehran, Iran Theoretically, the paper on the theory of Social Factor Herzberg's theory is expected Brophy.This questionnaire is a survey on 260 cases of journalists and social events were selected by random sampling, and inferential statistics been achieved using methods The information (regression linear Pearson coefficient, ..) were analyzed.According to descriptive statistics, 25 percent of respondents from their jobs as low as 55% to 20% average rate greatly satisfied.of responsibility (67.3%), a motivational factors (49.6%), the sense of accomplishment (73.5%), the satisfaction of the rights and benefits (6/49 percent) and attitudes of respondents (69.6%) in the average level jobs in journalism but feel their job security (48.8%) in the lower assessment findings Ast.According explanatory,variables and job satisfaction, motivation factors (r=0.36), the feeling of success at work (r=0.44), the sense of responsibility (r=0.54), satisfaction with salary received (r=0.37), work experience (r=0.21), the kind of attitude to work (r=0.32), the nature of the job (r=0.19), job security (r=0.42), there is a significant relationship. n other words, the increase of motivation, reward, achievement, responsibility, experience and positive attitude, job satisfaction increases accountability Yabd.br B=0.38 variable defined by the beta coefficients (38%) of the changes and fluctuations the trend in job satisfaction explained.   Manuscript profile
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        8 - The Role of Color in Improving theEducational Environment Quality (Case Study: A number of girls' elementary schools in District 2 of Isfahan)
        Nasim Ahmadi Seyedeh Marzieh Tabaeian
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        9 - Happiness within Iranian culture and its political consequences
        Aliakbar Amini
        In ancient Iran culture, happiness was emphasized. The Iranians had found some solutions for removing sadness from their life. For instance, they had established various ceremonies where the young, and, the old, the learned and the unlearned had participated. They might More
        In ancient Iran culture, happiness was emphasized. The Iranians had found some solutions for removing sadness from their life. For instance, they had established various ceremonies where the young, and, the old, the learned and the unlearned had participated. They might have come through this secret that laughing is a drug for all pains. Although, Islamic Gnosticism has kept some thoughts and customs like the way of living a happy life alive, but sadness has been gradually increased. Krishna Murty, the contemporary Gnostic, says: making people happy is an art which governments should try to achieve. In this article the solutions offers for living a happy life or at least for adapting a balanced state between happiness and sadness are considered. Manuscript profile
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        10 - The consequences of financial literacy on investment decisions and investment performance
        Saman Rahmani Esfanyar Mohammadi
        Due to the dynamic changes in the economic environment, particularly in financial markets, to improve the financial knowledge of investors, financial literacy is a necessity leading to informed financial decisions. This study aimed to identify the consequences of financ More
        Due to the dynamic changes in the economic environment, particularly in financial markets, to improve the financial knowledge of investors, financial literacy is a necessity leading to informed financial decisions. This study aimed to identify the consequences of financial literacy on investors' decisions and investment performance in Tehran Stock Exchange. In this field study, a standardized questionnaire was used for data collection. The population was composed of individual investors in the Tehran Stock Exchange, and of this population, 344 investors were selected by simple random sampling and were analyzed using Cochran formula. The structural equation modeling and LISREL software were used to assess the relationships between variables. The results of goodness of fit indices such as RMSEA, GFI and AGFI represented the good fit of the model and the utility of results. The results indicated that the impact of the financial attitude and behavior on financial investment decisions was significantly positive. The investment decision also had a significantly positive effect on investment performance Manuscript profile
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        11 - Typology of Obese Patients’ Attitude to Life and Their Decision-Making Process for Bariatric Surgery
        Tayyebeh Mirzaahmadi Tahmoures Shiri Abbas Ebadi Bahram Gadimi RezaAli Mohseni
      • Open Access Article

        12 - Comparative study on Women’s Attitudes towards their Social Roles in Cities with High and Low Socio–Economic Development (A Case Study of Khuzestan Province, 2010)
        Seifollah Seifollahi Mitra Zargar
      • Open Access Article

        13 - ISLAMIC GREEN FINANCIAL LITERACY: LESSON FROM SME’s ISLAMIC INDONESIAN
        Asep Rokhyadi Permana Saputra Rahmawati Rahmawati Fety Rochyawati Qudrat Mulya Nur Huda
        The development of Islamic financial literacy behavior has been good among MSMEs, but as a result of global warming, Islamic green finance is still new in its application. This study aims to explore the extent to which the literacy of MSMEs in Jogjakarta whose ownership More
        The development of Islamic financial literacy behavior has been good among MSMEs, but as a result of global warming, Islamic green finance is still new in its application. This study aims to explore the extent to which the literacy of MSMEs in Jogjakarta whose ownership is Muslim applies Islamic green finance so that there is a change in Islamic financial behavior. The literacy includes being influenced by external and internal factors, namely social influence; Islamic financial knowledge; Islamic financial attitude; Islamic financial behavior; fiqh knowledge; Islamic green finance. The research method to reveal it, by testing the variable instrument is the validity and reliability test, goodness-of-fit measures, with structural equation modeling. The results show that there is no social influence on Islamic financial attitude, there is an influence of Islamic financial knowledge on Islamic financial attitude, there is an influence of Islamic financial attitude on Islamic financial behavior, there is an influence of fiqh knowledge to strengthen Islamic financial knowledge on Islamic financial attitude, and there is an Islamic green influence. financial strengthens Islamic financial knowledge towards Islamic financial attitude. Manuscript profile
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        14 - Top Management Perception towards Training: An Empirical Study of Travel Agencies in India
        A. Singh Lather Sh. Garg S. Vikas
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        15 - The Effect of Brand Personality and Brand Image on Word of Mouth
        Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
        Brand interest is an important concept in brand-customer relationships, and brand managers are trying to create popular brands, but this concept has been less focused on marketing research; the impact of brand image and brand on brand interest has been limited in empiri More
        Brand interest is an important concept in brand-customer relationships, and brand managers are trying to create popular brands, but this concept has been less focused on marketing research; the impact of brand image and brand on brand interest has been limited in empirical research. The purpose of this study was to investigate the effect of the three concepts of brand personality consistency, brand image consistency and image consistency of brand use on brand interest, brand loyalty, attitude toward brand, and, finally, the effect of these three variables on oral advertising has been done. Data were collected through a questionnaire and data analysis was performed using the LISREL software and the structural equation technique. In this research, a sample of 200 car owners from Hyundai brand in Yazd city has been selected. This study provides evidence that the three self-concept concepts can create a completely different brand image in the minds of the consumer, which subsequently influences the attitude, interest, and brand loyalty of the brand. The findings show that brand identity and image consistency are more powerful predictors of brand interest, brand loyalty, brand attitude and oral advertising than consumer brand image consistency. The results of this research recommend marketing managers to pay particular attention to brand personality and image as intangible features and product simplicity benefits. It is suggested that future researches of various statistical societies, brands and different classes of products be examined. Manuscript profile
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        16 - An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province
        mohsen esmaeili shamsoddin rezaei Tahmasb Shirvani
        Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which requires proper performance in marketing scope. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards marketing as More
        Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which requires proper performance in marketing scope. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards marketing as a preface to carry out operational activities.  The statistical population of the study was consist of all board of directors of sport boards of Markazi province as well as managers and staffs who works as experts at Markazi Sports and Youth organization  and it's sub branches. Total numbers of population were considered as samples and 104 researcher-made questionnaires were analyzed. The questionnaire was containing of 47 questions. The reliability was obtained using Cronbach's alpha (0.94) and university professors and experts confirmed the validity. To analyze data, descriptive and inferential statistics (Kolmogorov Smirnov test, T single-group, Friedman, exploratory, confirmatory factor analysis, and structural equations) were used by 22nd version of and Smart Plus software. The results identified eight factors that were named in accordance with the nature of the research as follow: performance assess, pricing, competitiveness, program and goal, human resources, market attitude (environment), marketing strategy, customer orienting. The results showed that the mean of all factors was higher than average. The overall measurement results of the model, such as the Goodness Fitness Index (GOD), were indicative of the suitability of the proposed model. It is recommended to directors of Sport boards to pay special attention to these factors. Manuscript profile
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        17 - The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture
        kianoosh khosravi Hassan Majididizaj
        Objective: Today, entrepreneurship plays an important role in the economic and social development of countries, and the creation of incentives for entrepreneurship and the development of entrepreneurial culture is fundamental. Researchers recognize the role of national More
        Objective: Today, entrepreneurship plays an important role in the economic and social development of countries, and the creation of incentives for entrepreneurship and the development of entrepreneurial culture is fundamental. Researchers recognize the role of national culture in this regard. The purpose of this study was to determine the effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture. Methodology: This research was a survey method and descriptive-applied in nature and purpose. The researcher-made questionnaire was designed as a five-item Likert scale. The statistical population of this study was all students of Management and Economics Faculty of Islamic Azad University Science and Research Branch. According to statistics from the Education and Science Branch of the Azad University of Tehran, 9,000 undergraduate, postgraduate, and doctoral students are studying in the School of Management and Economics. According to Cochran formula, 370 people were selected as sample. The sampling method was available. After confirming the validity of the data gathering tool with Lavouche coefficient and its reliability with Cronbach's alpha coefficient the questionnaire was given to the respondent group and the alpha coefficient was 0.79. Data analysis was performed at two levels of descriptive and inferential. At descriptive level, statistics such as frequency, percentage, mean, median, standard deviation and tables and column diagrams were used. At the inferential level, regression was used to test the hypotheses. The software used was SPSS 24. Findings: entrepreneurial tendency has a positive effect on the behavior of new businesses with the moderating role of national culture. An entrepreneurial desire to positively influence the behavior of startups. The entrepreneurial tendency has a positive effect on the behavior of novice businesses with the moderating role of individualist attitudes. The entrepreneurial desire to address the emerging business with the moderating role of gender perspective is not affected. The entrepreneurial tendency has a positive effect on the behavior of the native business with the moderating role of the strategic approach. The entrepreneurial desire does not affect the behavior of novice businesses with the moderating role of power relations. An entrepreneurial desire does not affect the behavior of novice businesses with the moderator role of avoiding uncertainty. Manuscript profile
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        18 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
        Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi
        Due to the remarkable advantage for customers, today, trusting store chains and authentic brands are of considerable significance. Moreover, identifying the customer desired factors to choose appropriate store chains and develop their own marketing programs and strategi More
        Due to the remarkable advantage for customers, today, trusting store chains and authentic brands are of considerable significance. Moreover, identifying the customer desired factors to choose appropriate store chains and develop their own marketing programs and strategies while managing chain stores is of utmost importance. Therefore, the current study investigated the factors affecting customer persuasion toward choosing chain stores. To this end, the effect of new brand components in promoting brand performance have been considered from customer’s perspective. The current research was applied in terms of purpose and it was correlation descriptive in terms of data collection. The statistical population of the study included 384 samples based Cochran formula using convenient sampling strategy. The results of the study indicated that brand signature and brand awareness affected brand attitude. Moreover, brand attitude and brand awareness affected on brand reputation. On the other hand, the effect of brand reputation and the mediating role of perceived quality of the brand on brand performance, was confirmed. In addition, among seven hypotheses of the study, all relations between variables were confirmed except the relationship between brand signature and brand awareness. Considering the innovation in investigating the relationships between brand signature and attitude and awareness of consumers toward it, the results of this study presented a comprehensive view of the concept of desirability of brand signature as a distinct massage which was the sign of reliability of product qualities and services as well as its resulting consequences. It is expected that it affects the improvement of customers` comprehension while creating awareness by reputation and lead to desired attitude and increase brand performance of the stores. Manuscript profile
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        19 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
        Mehdi Bagheri Maryam Ghiasabadi Farahani
        Nostalgic advertising is one of a kind of advertising that turns into a powerful tool for buying products by engaging people's feelings and attitudes. Therefore, the purpose of this research was to investigate the effect of nostalgic advertising on purchasing intention More
        Nostalgic advertising is one of a kind of advertising that turns into a powerful tool for buying products by engaging people's feelings and attitudes. Therefore, the purpose of this research was to investigate the effect of nostalgic advertising on purchasing intention in terms of its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand. This research is an applied study in terms of purpose and included in the group of causal researches. Population included the consumers of Pak Co. products in Arak city. After validation and reliability, verification was used for data collection. In this study, structural equations were used to investigate the relationships between model components. Also Lisrel software has been used for analyzing the hypotheses. According to the data analysis, the results indicated that nostalgic advertising has an effect on perceived self-perpetuating, brand attitude, emotional response to brand, and on buying intention; perceived self-perpetuating, brand attitude and emotional response to the brand affects the intention to purchase, and on the other hand nostalgia advertising does not affect the intention to purchase through perceived self-perpetuating, brand attitude and emotional response to the brand. Manuscript profile
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        20 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
        soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi
        Since the consumers' nostalgic behaviors can bring about a real understanding and recognition of consumer's behavior and meeting consumer demands the best possible way, the effect of nostalgic behavior on consumer behavior has critical role in actual purchase. In the pr More
        Since the consumers' nostalgic behaviors can bring about a real understanding and recognition of consumer's behavior and meeting consumer demands the best possible way, the effect of nostalgic behavior on consumer behavior has critical role in actual purchase. In the present study, we first examined and identified the hofsted index and social factors and considered the following components for each: cultural and social factors included; (hofsted index) materialism, individualism, collectivism, masculinity, power distance, uncertainly avoidance and family structure, reference groups. Then, the effect of these factors on nostalgic behaviors examined. Later on, the effect of nostalgic behavior on brand heritage, brand attitudes investigated. Then the effect of nostalgic behavior, brand heritage, brand attitudes on purchase intention (PI) were investigated and finally, the effect of PI on actual purchases measured. The methodology of had two stages: stage one was examined using exploratory factor analysis (EFA) and the second stage using structural equations (SE). The analytical results showed power distance, individualism, reference groups are significantly related Nostalgia behavior but materialism, collectivism, uncertainly avoidance, masculinity, family structure is not significantly related nostalgia behaviors. Nostalgia behavior, brand attitudes affect purchase intention, but brand heritage is not significantly related purchase intentions. Finally purchase intentions are significantly related purchase behavior. Manuscript profile
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        21 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
        vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
        Employee commitment as a vital force in the survival and profitability of organizations can continually influence them to provide quality services. The aim of this study is to investigate the factors affecting the commitment of Zanjan municipal employees. This study is More
        Employee commitment as a vital force in the survival and profitability of organizations can continually influence them to provide quality services. The aim of this study is to investigate the factors affecting the commitment of Zanjan municipal employees. This study is applied in terms of purpose and nature of the survey-causal. The statistical population of this study includes 723 municipal employees in the three regions of Zanjan, of which 248 people were selected according to the Cochran's formula and simple random sampling method. Data were collected using a standard questionnaire, the reliability of which was confirmed using Cronbach's alpha coefficient of 0.802, and its analysis using structural equation modeling showed that the assumptions related to the variables affecting commitment were related, respectively. Internal (with a path coefficient of 0.50), motivation (with a path coefficient of 0.35), empowerment (with a path coefficient of 0.30), information and communication technology (with a path coefficient of 0.23), justice and fairness (with a path coefficient of 0.18) and teamwork (with a path coefficient of 0.12) was confirmed. Also, this hypothesis was not confirmed due to the fact that the value of T-statistic (1.63) in the relationship between development and education variables and commitment was less than 1.96. Manuscript profile
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        22 - Influential variables on changing consumer attitudes based on cognitive dissonance approach
        fatemeh ashouri Naser Azad Abdullah naami mahmoud modiri
        According to the theory of incoherence, a person's cognitions (such as thoughts, attitudes, and beliefs) may be coherent, incoherent, or irrelevant. Reducing inconsistency is done by adding, subtracting or replacing cognitions. Accordingly, it is possible to use the cap More
        According to the theory of incoherence, a person's cognitions (such as thoughts, attitudes, and beliefs) may be coherent, incoherent, or irrelevant. Reducing inconsistency is done by adding, subtracting or replacing cognitions. Accordingly, it is possible to use the capacity of rail transportation by using appropriate strategies to reduce cognitive inconsistency and also change the attitude of consumers, and even this issue can increase the capacity of this industry. There are several reductions that are evaluated in this study according to the attitudes of consumers. Therefore, the purpose of this study is to design a model to change consumer attitudes with emphasis on the theory of cognitive inconsistency. Used among the statistical community of the rail transport industry. In qualitative research, by performing the theme coding method, the theoretical model was reached and then the effective variables were calculated through Dematel method and fuzzy ANP. It is a variable of consumer attitude. Manuscript profile
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        23 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
        Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi
        Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between luxury v More
        Travel and tourism are the most important sectors of the global economy that can lead to income generation and employment. Therefore, in this research, which is of descriptive-correlation type and was conducted as a survey, the study of the relationship between luxury values and customers' attitudes towards the intention to buy has been applied in a practical way. The statistical population of the present study includes tourists who ate in the spring and summer of 2020 in luxury restaurants in Gilan province, which was used to sample the available method, and its data was collected using a questionnaire. Data analysis was performed using structural equation modeling in PLS software environment. The results show that the significant relationship between luxury values and customer attitude and purchase intention was confirmed and also the relationship between customer attitude and purchase intention with the mediating role of food image is significant. Manuscript profile
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        24 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
        H. Nikoomaram M. Sarabadani
        The main objective of this article is to study the influence of hard-sell and soft-sell appeals of advertising on purchase attitude of consumers. The research methodology was that of an applied research in terms of objective and a survey research in terms of implication More
        The main objective of this article is to study the influence of hard-sell and soft-sell appeals of advertising on purchase attitude of consumers. The research methodology was that of an applied research in terms of objective and a survey research in terms of implication. The statistical population of the study consisted of the students of Azad University and proportional random sampling was used. Six ads - one soft sell and one hard sell from each of three product categories (Microwave, LED and LED 3D)- were chosen for the purpose of  the content analysis.  According to findings of the study, soft-sell appeals have greater impact on purchase attitude of consumer as compared to hard-sell appeals. Manuscript profile
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        25 - The Investigation of competitive Intelligence from the Entrepreneurs` Perspective (Structural Equation Modeling Approach)
        P. Ghaffari Ashtiyani R. Choobandian M. Zargaran
        Based on their outstanding and excellent features, entrepreneurs are able to provide necessary resources in business competitiveness, growth and development and also to deliver quality products and services through the analysis of competitive environment. The research a More
        Based on their outstanding and excellent features, entrepreneurs are able to provide necessary resources in business competitiveness, growth and development and also to deliver quality products and services through the analysis of competitive environment. The research aims at investigation of competitive intelligence from the entrepreneurs` perspective. The study deals with how behaviors are influenced by market orientation and entrepreneurial attitude and the entrepreneurs’ competitiveness. The study sample includes 412 entrepreneurs of 4th national festival superior entrepreneurs from whom 258 completed questionnaires are obtained.  Data analysis is undertaken employing LISREL software under windows environment. The hypotheses testing results show that there is a positive and significant relation between the model hidden variables. The structural equation findings reveal that market orientation and entrepreneurship attitude have effects on the scope and frequency of competitive intelligence scanning behaviors. Accordingly, the entrepreneurs with high level of market orientation and entrepreneurship attitudes tend to scan wider scope of competitive intelligence with higher frequency and this means that their effective attempts are maximized in some companies which value the competitive intelligence. On the other hand, utilizing the competitive intelligence, the entrepreneurs achieve a competitive advantage which other competitors lack and also they obtain more comprehensive understanding in relation to strengths and weak nesses of themeselves and competitors. Manuscript profile
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        26 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
        B. Kheiry N. Nobandegani
        The paper presented here provides a new perspective in the study of brand extensions in the service and goods sectors, which has become a popular strategy for launching new products. Specifically, the paper proposes and estimates a model that shows how po More
        The paper presented here provides a new perspective in the study of brand extensions in the service and goods sectors, which has become a popular strategy for launching new products. Specifically, the paper proposes and estimates a model that shows how potential consumers evaluate product extensions. Consumers’ attitude and evaluation regards eight new products, two real brands in bank service and two real brands in FMCG sectors, by using a questionnaire method of data gathering. The findings show that the corporate image affects both the perceived product quality and the perceived fit between the new product and the parent brand, which in turn affects attitudes towards the extension. Moreover, perceived product quality affects the perceived fit between the new product and the parent brand. Manuscript profile
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        27 - Presenting the proposed model of auditing with the structure of professional skepticism based on the theory of mentality and attitude
        Bahareh Banitalebi Dehkordi
        One of the most important concepts in the field of psychology, which emphasized in auditing standards, is professional skepticism, which, despite its great importance in the field of auditing, has not been well explained from a scientific point of view. Therefore, the p More
        One of the most important concepts in the field of psychology, which emphasized in auditing standards, is professional skepticism, which, despite its great importance in the field of auditing, has not been well explained from a scientific point of view. Therefore, the purpose of this article is, first of all, to develop the concept of professional skepticism and explain how it plays a role in audit reports with the help of the two approaches of subjectivity and attitude, and secondly, to present the conceptual model of auditing with the approach of professional skepticism from the perspective of experts. To achieve this goal, data collected through in-depth semi-structured interviews with 15 experts during the years 2022-2023. Data analysis also done with the help of Strauss and Corbin (1998) paradigm model and through open, central and selective coding. After measuring the reliability and validity of the findings, finally, while identifying six categories including causal conditions "incentives", phenomena, contextual conditions, intervening conditions, strategic strategies and consequences "results", the proposed model also presented. Based on the findings of the research, the proposed model of the conceptual model of auditing with a professional skeptical approach includes 6 categories, 248 meaningful propositions and 81 corresponding concepts. Based on the findings of the research, the necessary strategic measures in the field of implementing the proposed model of professional skepticism in the field of auditing include identifying valid evidence, analyzing evidence, monitoring and re-reviewing the work, understanding the client and reforming the plan and planning. The findings of the research show that attitude, with the help of emotional and cognitive components, while predicting auditors' intentions and behavior, improves the predictive power of skepticism for auditors' evidence collection. Based on the findings, the final model of the research leads to the improvement of audit quality, reduction of audit risk and increase of effective audit. Manuscript profile
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        28 - Investigating the Effect of Philosophical Attitude on Understanding the Level of Readability of International Financial Reporting Standards
        parinaz koozehgar zahra pourzamani Afsaneh Tavangar Mahdi Madanchi Zaj
        International financial reporting standards are the common language for globalizing financial activities and matching these standards is essential for the global economy because it benefits investors and reduces the cost of access to capital markets around the world. th More
        International financial reporting standards are the common language for globalizing financial activities and matching these standards is essential for the global economy because it benefits investors and reduces the cost of access to capital markets around the world. the present study investigates the effect of philosophical attitude on understanding the readability level of international financial reporting standards. In this regard, the opinions of accounting professors, accountants (as academics) and active auditors (as professionals) were used. To test the hypotheses, the Flash readability index, the Close readability index, and two-sample t-test was used. The results of the studies showed that among professionals, readability of standard texts in the group with a philosophical attitude is higher than the group without a philosophical attitude. Among academics, readability of standard texts is not influenced by philosophical attitudes; there is a significant difference between the simplest and most difficult standards among professionals (both those with a philosophical attitude and those without a philosophical attitude). There is no such difference between academics (both with and without philosophical attitude). Manuscript profile
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        29 - The Effect of Accounting Conservatism on the Short-Term Attitude of Executives: Empirical evidence of companies admitted to Tehran Stock Exchange
        Afsaneh Tavangar Mokhtar Keivanfar
        Accounting conservatism in conditions of uncertainty creates a prudent approach in identifying and measuring earnings and assets. Also, the managers' short-term view of a superficial and limited view in thinking, planning and decision making is a description of a kind o More
        Accounting conservatism in conditions of uncertainty creates a prudent approach in identifying and measuring earnings and assets. Also, the managers' short-term view of a superficial and limited view in thinking, planning and decision making is a description of a kind of bias or tendency that creates a serious constraint in choices and decisions. On the other hand, subconcidence is a concept that occurs frequently in everyday life, and its footprint is also seen in investment decisions, meaning that individuals are optimistic about their verdict and may hardly consider mistakes in their judgment. In this study, we tried to investigate the effect of accounting conservatism on the short-term attitude of long-term managers using data from 120 companies accepted in Tehran Stock Exchange during 2012 to 2016, combined data model and multivariate regression model. The results showed that there is a reverse and significant relationship between accounting conservatism and short-term attitude of managers. Manuscript profile
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        30 - Study of the adjusting role of social identity in the relationships between perceiving commercial social responsibility and
        Maliheh Alifari Hamidreza Vakilifard Bahman Banimahd Ramazanali Royaee
        The purpose of the present research is to study the adjusting role of social identity in the relationships between perceiving social responsibility and job attitude. The research model includes such variables as social identity, perceiving social responsibility, and job More
        The purpose of the present research is to study the adjusting role of social identity in the relationships between perceiving social responsibility and job attitude. The research model includes such variables as social identity, perceiving social responsibility, and job attitude (job satisfaction and organizational commitment). The statistical community of the research is consisted of all the educated and experienced accountants in all organizations and offices under the nation’s service management law, out of which 196 people were chosen randomly. The method of the research is practical in terms of objective, and descriptive-correlative in terms of methodology. The required data have been collected through questionnaire. For the study of variables the t test has been utilized, considering the average of measurement scale; for the study of the differences among three or more groups of variables the one-way variance analysis (ANOVA) has been utilized; for the pairwise comparison among groups the Scheffe test was used; and for the study of the assumption of the adjusting role of social identity variable, the hierarchical regression was used, and the data were analyzed by means of spss 18 software. The research result shows that perceiving commercial social responsibility meaningfully affects job satisfaction. Also, the relationship between the commercial social responsibility and organizational commitment have been verified Manuscript profile
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        31 - The Moderating Role of Individuals’ Personality Type in the Effect of Social Responsibility Perception on Accountants’ Job Satisfaction and Commitment
        Maliheh Alifarri Hamidreza Vakilifard Bahman Banimahd Ramazanali Royaee
        The aim of the present study is to investigate the moderating role of personality type in the relationship between social responsibility perception and job satisfaction and organizational commitment. According to the aim of the study, the applied research method, and in More
        The aim of the present study is to investigate the moderating role of personality type in the relationship between social responsibility perception and job satisfaction and organizational commitment. According to the aim of the study, the applied research method, and in terms of research method, descriptive – correlative was applied in which the data was gathered by using questionnaire among 196 experienced accountants in all of the offices, Units and different departments involved governmental service management rule. To investigate the variables according to the median measurement, t-test, to investigate the difference between three or more groups of variables, one-way analysis of variance (ANOVA), for paired comparison between the averages of groups, the Scheffe test and to investigate the moderating role hypothesis, the multiple hierarchical regressions was used. Finally, the gathered data was analyzed using Statistical Package for the Social Sciences 18 (SPSS). The results show that the relationship between social responsibility perception of business units and job satisfaction was confirmed and social responsibility perception of business units has a significant effect on organizational commitment. Furthermore, the findings reveal that individual’s personality type does not moderate the relationship between social responsibility perception, job satisfaction and organizational commitment. Manuscript profile
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        32 - Studying the role of sport channel programs in the promotion of sport culture among the housewives as the members of 5th district of Tehran Capital
        Azar Gholizadeh Sepideh seyyed salehi
        Introduction and Aim: The category of sport culture is specified through dividing the culture in to the exponential components. Meanwhile one of the societal sections which are in the prominent need of sport functions can be identified as the housewives. Various researc More
        Introduction and Aim: The category of sport culture is specified through dividing the culture in to the exponential components. Meanwhile one of the societal sections which are in the prominent need of sport functions can be identified as the housewives. Various researches accomplished in this specified area, emphasize on the positive effect of media and especially the T. V channels on the alteration of people’s attitudes and behaviours towards the sport. The T. V sport channel program which has newly been established, is giving out specified on-Line services to different class of audiences in the society. The present research was accomplished with the objective of investigating the role of sport channel programs in the promotion of sport culture among the housewives as the members of 5th district of Tehran capital. Method: The research method is called descriptive- measurement and the statistical universe includes 1841 total houseviwes as the members of private clubs situated in the 5Th district of Tehran capital of whom 317 individuals were selected as the statistical sample by applying class-random procedure with the utilization of cocheran sample volume formula. The research instrument was a research-made questionnaire including two parts. Findings:The research data was analyzed in the two Levels of descriptive statistics and inferential statistics including one- variable t- test, Fridman test and multi-solutions variance analysis. Findings of the research indicate that the role of sport channel programs in the promotion of sport culture of the housewives was less than medium level by the mean value of 2.91 and the change of their attitudes by the mean value of 2.60. Mean while, the promotion rate of cultural values in housewives ’sport programs was computed as the medium Level by the mean value of 2.98; the promotion rate of religious values by the mean value of 2.97; the promotion rate of cultural norms by the mean value of 3.03; the rate of women’s contribution in sport activities by the mean value of 2.99 at the whole. Conclusion: According to the findings of the research, there was no meaning ful difference between the role of sport channel programs and promotion of housewives sport culture due to the sex, age, number of children, education, the rate of watching sport channel programs, employment, the rate of leisure time positions, sport, financial expenses, permanent continuous membership, and administration of sport exercises according to T. V sport programs. Mean while, there was a significant difference between the role of sport channel programs in promotion of sport culture of housewives, due to their marital status.   Manuscript profile
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        33 - The effect of individual factors on women's attitudes Toward body in Tehran
        Fatemeh Baratlou Marjan Khodi
        Introduction and Aim: In this study, individual factors affecting women's attitudes toward body management are examined. The objective of this study is to determine factors influencing women's attitude that is discussed with the help of the theories of Foucault,Gaffman, More
        Introduction and Aim: In this study, individual factors affecting women's attitudes toward body management are examined. The objective of this study is to determine factors influencing women's attitude that is discussed with the help of the theories of Foucault,Gaffman, Baudrillard, Turner, Moss, Douglas, Festinger, and Feminists. The subject is explained and analyzed with questions such as to what extent do individual factors influence women's attitudes towards managing body? Do demographic characteristics (education, economic status, age, and so on) affect the attitude of women towards managing the body?    Research methodology: The population of the study was all the woman participating in sports clubs of Tehran District 5 which their number was 1841 people. The sample size was estimated 317 people by Cochran sampling formula and samples were selected using cluster sampling. To collect data was used from a questionnaire which covered the survey questions   The  Method  is survey, to collect data, a 14-item researcher designed questionnaire based on Likert  scale is used whose validity was confirmed by 8 experts. Findings: To analyze the data use was from descriptive statistics (frequency, percentage, average and standard deviation in the form of tables and charts) and inferential statistics (Cronbach's alpha, chi-square and kruskal -Wallis tests) by SPSS software in significance level P≤0.05. Conclusion: the findings showed that all individual factors influencing the attitudes of women towards managing body are at a level higher than the average. There is a significant difference in the effect of individual factors on women's attitudes towards body management based on demographic factors such as age, marital status, personal education, maternal education, employment status, economic status, income and housing situation. However, there is no significant difference in social and cultural factors influencing attitudes of women towards managing body based on area of residence.   Manuscript profile
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        34 - Investigate teachers' attitudes towards performance appraisal system of teaching staff
        احمد حدادیان مرتضی بینش زیبا نوروزی
        IntroductionandObjective:The overall objective of the current study investigated teachers' attitudes towards performance appraisal system; the staff is trained in education Branch. Methods: All schools in the study sample middle school teacher education in the academic More
        IntroductionandObjective:The overall objective of the current study investigated teachers' attitudes towards performance appraisal system; the staff is trained in education Branch. Methods: All schools in the study sample middle school teacher education in the academic year 1390-1391 a total of 370 Branch Secretary is formed. Of which 191 were randomly classified according to Morgan being selected as the sample, 89 were male and Sample sizes of 102 women have. During the study hypotheses (Hypothesis 7) and questions related to the purpose of a proper performance appraisal system in the organization in the questionnaire or mat Questionnaire with a reliability level of 95/38 of the sample has been provided. Results & Conclusion: The information collected for the analysis of data, including measures of central tendency and dispersion of the pie chart and column  indices And inferential statistics, independent t-test through software was used to evaluate the results of the study showed improved performance in terms of improving employee performance And as to the payment system and to optimize the detection prone as identifying employees eligible for promotion and the discount rate And identify training needs of staff in relation with the system of communication between employees and related persons is not subject to dismissal came Every seventh hypothesis has not been confirmed. Manuscript profile
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        35 - A survey on the effect of teacher’s attitude changing in their teaching-learning performance (Case study, primary school in Maragheh at 1389-90)
        الهام تمجیدتاش محمدعلی مجلل چوبقلو رحیم عبداله فام یوسف بیگ زاده
        Introduction and Research Goal: Educational system of any community plays a great role in helping people reach misery or salvation and teachers with high level of knowledge and descent responsibility are the biggest catalysts in the process of leading young students to More
        Introduction and Research Goal: Educational system of any community plays a great role in helping people reach misery or salvation and teachers with high level of knowledge and descent responsibility are the biggest catalysts in the process of leading young students toward a prosperous future for themselves and their country. Method: This research has been fulfilled experimental and it has considered the role and the relation of the teachers' viewpoint changing in their teaching and learning function quality. For this purpose from among of the statistical community including 699 male and female teacher at the elementary level of Maragheh, 50 people were selected by chance as sample in order to evaluating of the effect of the independent variant(viewpoint changing) on dependent variant (teaching-learning function). They were pre-tested and primary state of their viewpoint was evaluated. Also the quality of their teaching-learning function observed by a list, then during an instructional period the instructions were taught them in order to improving their viewpoint towards teaching. And their new viewpoint was observed and marked through post-test and teachers' teaching-learning function after instruction in the class. Finally the averages of the both test were presented after a test in two times and primary and finally evaluation, then the significance of the average was considered by using of test (two sample test) and the basic and the secondary theory of the research approved. Findings: the findings of this research show that was concluded that there is a positive relationship between research's dependent and independent variant. Conclusion: teachers' teaching-learning activities improve with their viewpoint correction. Manuscript profile
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        36 - Sociological study of the Fatalism and its role in development (Case study of Ilam city)
        akbar omidi maysam mosaei Mansour Vosooghi
        Abstract:Fatalism means that a power, aside from a person's will, changes or determines his/her destiny. This power can be God's will, or a social factor like the government. development means gradual growth, progression empowerment and growth. The question, that how mu More
        Abstract:Fatalism means that a power, aside from a person's will, changes or determines his/her destiny. This power can be God's will, or a social factor like the government. development means gradual growth, progression empowerment and growth. The question, that how much people know their success or failure as a result of their performance quality, was one of the issues that were discussed with participants in this research. The purpose of this article is to present a sociological analysis of the concept of fatalism and its status in Ilam and to analyze the role of this belief in development in the province.The method of research in this study is based on the combination of a type of consecutive (qualitative -quantitative) and grounded theory or fundamental theory. twenty five citizens from Ilam (over 15), in all accusations, and from sexes, men and women, participated in this study. In Ilam, the city with 20000 people, in the small part the sample size was determined using the Cochran formula, with a precision level of 7% and a total of 196 people and the obtained data were adapted to the findings of the quality method. The findings of the research showed that there are two types of religious and social devotion among the people of the city of Ilam. Religious Fatalism is widespread among religious, middle-aged, and more educated people, and more social fidelity is prevalent among young people at the age of employment, and they are seen as barriers to development. Manuscript profile
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        37 - Designing an analytical model of children's tourism attitude towards social development through intangible assets
        Mahdi Karoubi Mahmood Ziaee Zohre Mohammadi
        Taking qualitative steps from an early idea to the final results, this study reached a model design. The study sought to discover the perceived motivations of travel and tourism for children through their perceived interests and benefits in their past best travels. The More
        Taking qualitative steps from an early idea to the final results, this study reached a model design. The study sought to discover the perceived motivations of travel and tourism for children through their perceived interests and benefits in their past best travels. The data collection method is a combination of children's thematic painting and a short interview about describing the painting in their own language. The paintings and the text of the interviews were analyzed with thematic content analysis. Children aged 9-12 years old girls and boys were studied in four areas of 1, 3, 4, and 12 in Tehran. Also, the sample was distributed in public and private schools in each district. Totally, 107 paintings were analyzed. The analytical model of children's drawing was designed and applied in a descriptive phase and three analytical phases. The analysis of children's paintings provides an insight into their perception and orientation towards tourism and is an innovative start for research with children. Manuscript profile
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        38 - The effective factors on cultural elits tendency to migration to developed country.
        SEYEDKHALIL HOSSEINI Habib Saburi Khosroshahi Saeed Madani
        Immigration of cultural elites to developed countries has always been important issues in society of Iran. This research is designed to study the attitude of cultural elites for immigration to developed countries. The theoretical framework based on “Pull and Push& More
        Immigration of cultural elites to developed countries has always been important issues in society of Iran. This research is designed to study the attitude of cultural elites for immigration to developed countries. The theoretical framework based on “Pull and Push” theory. This study tries to examine the theory in four aspects including economic, political, social and cultural dimensions of immigrant motivations. The methodology of the research is mixed of quantitative and qualitative methods. The statistical sample covered professors, PH.D and M.A students of universities of Tehran and 405 cases has been chosen as a sample size from universities. In addition, 30 cases are selected for deep interview for qualitative method as well. The finding shows attitude of cultural elites are related to all four aspects of immigrant motivations. The cases evaluated the developed countries for immigration has been evaluated appropriate and besides their country of origin has been evaluated inappropriate situation. It hints the theory of pull and push as a suitable explanation of immigrant elites. The multiple coefficient certainty explained 23 percent variances of cultural elite attitudes as a dependent variable. Manuscript profile
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        39 - Analysis of the Relationship between Social Capital and Environmental Attitudes of the Rural People: The Case of the Central District of Dena County
        Zeinab Sharifi Mehdi Nouripour
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        40 - On The Inter Organizational Factors Influencing Organizational Job Moral Sense Among Bonyad Shahid Department Employees
        Alireza Mohseni Tabrizi Mojtaba Abbasi Ghadi Ali Abbas Kamari
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        41 - Folk Psychology: Theory of Mind or Mental Simulation?
        نوید فرهنگ وصالی
        The assumption that people understand each other by employing a‘folk’ or “commonsense” psychology is currently pervasive inphilosophy of mind, cognitive science and various other disciplines.Folk psychology is almost always taken to consist prima More
        The assumption that people understand each other by employing a‘folk’ or “commonsense” psychology is currently pervasive inphilosophy of mind, cognitive science and various other disciplines.Folk psychology is almost always taken to consist primarily of anability to attribute internal propositional attitude states, principallybeliefs and desires, in order to predict and explain behavior in adeductive structure, so “folk psychology” also called “belief- desirepsychology”. But this is not the only theory that considers interactionbetween people, there is also a rival that called simulation theory. Thistheory is the greatest opponent of “folk psychology”. In this researchI, like Ratcliff, call all the things that people do to understand, explainand predict each other, folk psychology. And call the first view “folkpsychology as a theory of mind” and the second one “folk psychologyas a mental simulation” or “simulation” alone. In this paper I will beginby the most accepted view, folk psychology as a theory of mind, ,based on Fodor’s view, then we will come to some critics that bring upby Goldman. After these critics we will present simulation view andanswer to some of its critics to “folk psychology as a theory of mind”.Then, at the end of the essay I will conclude that we can mix this toview together and present a hybrid theory to consider what peoplereally do to explain and predict each other behavior. Manuscript profile
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        42 - Analyze of Crisis Management in the System Identity of Contemporary Iranian Architecture and Urban Planning
        nasim ashrafi
        Introduction and Purpose of the Research: Understanding the crisis requires the systematization of theories. Today, crisis management in the field of architecture and urban planning is the focus of attention of most architects and urban planners, while the cultural, eco More
        Introduction and Purpose of the Research: Understanding the crisis requires the systematization of theories. Today, crisis management in the field of architecture and urban planning is the focus of attention of most architects and urban planners, while the cultural, economic, political and social crises in this area have been neglected. Cultural crisis as the basis of other crises is a topic that should be considered more than once, and without a systemic view of organizing architects, economists, sociologists and politicians, this crisis can not be overcome. Research method: library and analytical Results: The present study, based on a systematic approach in the cultural, social, economic, and political spheres, and by comparing three fundamental methods, spectrum and survival management in crisis management, introduced the method of research in architectural crises of a fundamental type and identified the above crises In the aftermath of the Islamic Revolution in the domain of housing, which is rooted in the paradigm of Western individualism. Conclusion: The macroeconomic attitude in the field of crisis management in architecture and urbanism is one of the issues that should be addressed. as long as the thought of the verdict as the spirit of the system in creating the structure between the components of the system (architects, economists, politicians and sociologists ); The function of the architecture system and the urbanization of the product would be dumb and useless. Manuscript profile
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        43 - Factors Affecting Citizens' Attitudes toward the Development of Green Roofs(Case Study of Mashhad)
        Rostam Saberifar
        Objective: The purpose of this study was to determine the attitudes of residents of Mashhad about the development of green roofs. Method: The Method of this research was a descriptive-correlation survey. The statistical population of this study included all residents w More
        Objective: The purpose of this study was to determine the attitudes of residents of Mashhad about the development of green roofs. Method: The Method of this research was a descriptive-correlation survey. The statistical population of this study included all residents who were engaged in the establishment and development of green roofs. The required sample size was 100 people who were selected by simple random sampling. A researcher-made questionnaire whose validity and reliability were confirmed scientifically (Alpha coefficient calculated = 0/9078) was used to collect. Since attitude is a sociological and psychological concept, questions were asked to measure each of these dimensions. Collected data were analyzed using SPSS software and multivariate regression model. Results: The results showed that there was a positive relationship between the attitude of green roof owners and their participation in promotional activities. In addition, due to the high level of literacy of these people, their benefit of essential skills was assessed appropriately. There was a positive and significant relationship between the amount of technical knowledge of owners and their attitudes. Stepwise linear multi-variable regression calculations revealed that literacy and participation variables in promotional programs explained 30.2 percent of the changes in their attitudes. Conclusion: The proposed strategy emphasizes the participation and presence of households with the primary cultural and scientific backgrounds so that others will be able to face their fears of being involved in this field by observing their positive outcomes.   Manuscript profile
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        44 - Strategies to Improve Students’ Attitudes toward Agriculture Career (Case study: College of Agriculture and Natural Resources, University of Tehran)
        Zahra Karani حسین Shabanali Fami احمد Rezvanfar زینب Moazen
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        45 - Attitudes towards environmental protection by Grounded Theory approach (The Case of: Agricultural students of Razi University in Kermanshah)
        Somayeh Shahbazi Somayeh Khosravi Hossain Mehdizadeh Mosayeb Gholami
        Background and Objective: The critical global environmental degradation that day on the depth and scope of this crisis increases. If are not serious consideration to solve its, human will face disaster. Higher education institution is expected to provide appropriate tra More
        Background and Objective: The critical global environmental degradation that day on the depth and scope of this crisis increases. If are not serious consideration to solve its, human will face disaster. Higher education institution is expected to provide appropriate training, knowledge to change attitudes and behaviors of students to provide environmental protection. Method: This research is qualitative and based on Grounded Theory approach, protective attitude towards the environment is studied. Sampling method was purposive and agriculture students were selected and they were interviewed. Central question of this research include aspects of how students? What are their strategies for environmental protection? Findings: The results showed explain the attitude of students towards environmental protection, "environmental  destructive activities", "a little knowledge and awareness of environmental," "culture of respect for the environment", "consistently look the environment "," programs that support environmental protection "and" environmental protection educational programs " is. Discussion and Conclusion: The results also showed that one of the students strategies to protect the environment, changing attitudes through educational programs of protect the environment. Therefore, it is suggested that universities establish curricula and courses to promote a culture of respect for the environment.   Manuscript profile
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        46 - The evaluation of the effect of environmental programs of Tv on the Promotion of environmental awareness and attitude of students
        Mahdieh Rezaei Seyed Mohammad Shobeiri Mohammad Reza Sarmadi Maryam Larijani
        Background and purpose: Educational function of the media has always been emphasized by experts in various fields, and formal and informal institutions have used their capacity. In the meantime, the medium of television as a medium of video and audio is important. The a More
        Background and purpose: Educational function of the media has always been emphasized by experts in various fields, and formal and informal institutions have used their capacity. In the meantime, the medium of television as a medium of video and audio is important. The aim of this study is to evaluate the effect of environmental programs of television on the promotion of environmental awareness and attitude of university students. Research method: The research method is practical, and the data collection tool isquasi-experimental with pre-test and post-test as well as control group. The studied population consists of 40 students from Payame Noor University, Markazi Province, who are selected by convenience sampling method and randomly classified into two experimental and control groups. The data collection tool includes a questionnaire, the content validity of which is quantitatively and qualitatively confirmed and the reliability is approved by Cronbach''s alpha method. The data are analyzed by descriptive and inferential statistics.Findings: According to the results of the statistical analysis, significant differences between pre-test and post-test were observed in both variables. Comparison of the mean pre-test and post-test demonstrated that the mean of the post-test was higher in both variables. The post-hoc test also showed that the mean of TV experimental group was higher than the mean of control group in both variables.Discussion and conclusion: According to the findings, TV programs have a significantly positive effect on the environmental awareness and attitude of the students, especially their environmental awareness, which showed a higher extent of effect. Manuscript profile
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        47 - Evaluation of Environmental Education Effectiveness on Environmental Attitude and Awareness of Students
        Afsaneh Asgaripor Mohammad Javad Amiri Samaneh Rahimi
        Background and Objective: Many environmental threats are the consequences of human behaviors and just the change in human behavior can reduce this environmental problem. The environmental education is one of the best ways to change these bad behaviors toward the environ More
        Background and Objective: Many environmental threats are the consequences of human behaviors and just the change in human behavior can reduce this environmental problem. The environmental education is one of the best ways to change these bad behaviors toward the environment. The aim of this study is to evaluate the effectiveness of environmental education on attitudes and increasing environmental awareness of preschool boys of Malayer city. Method: First 22 students were selected and assigned to experimental and control groups, respectively. After environmental education, the test of both groups and statistical analysis was performed both tests to evaluate the effectiveness of environmental education. Findings: The results of t-test with 1% error showed significant difference between pre-test and post-test in both groups (control group and exam group) in awareness of the environment (t= -15/79   sig= 0/00) and environmental attitudes (t= -17/80   sig= 0/00). Discussion and Conclusion: Therefore final results are insisted that age-appropriate environmental education have vital role in improving the environmental attitude and knowledge. So this training can be considered as a preventive strategy of environmental degradation. Manuscript profile
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        48 - Investigating Student's Environmental Knowledge and Attitude of Tehran Payame Noor University (Case Study: Lavasanat, Tehran Jonoob and Shahr Rey units)
        Afrooz Alimohamadi Mahsa Safaripour
        Background and Objective: Today, due to the occurrence of environmental crises, having environmental knowledge and attitude for students, considering their effective role in society, is essential. Environmental knowledge increases sensitivity to environmental issues, an More
        Background and Objective: Today, due to the occurrence of environmental crises, having environmental knowledge and attitude for students, considering their effective role in society, is essential. Environmental knowledge increases sensitivity to environmental issues, and environmental attitudes lead to active participation in environmental protection, as it reinforces values and concerns about the environment. So the main goal of this study is to investigate the environmental knowledge and attitude levels of Payame Noor students.Material and Methodology:  The statistical population consists of all the students of the Lavasanat, Tehran Jonoob and Shahr Rey units of Tehran Payame Noor university (N=12306). Based on Krejcie and Morgan's table, a sample of 385 students was chosen and data was collected based on a standardized three-part questionnaire (demographic, knowledge, attitude) that was used in similar studies and its validity has been confirmed by the experts in the field and Cronbach's alpha for reliability assessment for knowledge and attitude items were 0.70 and 0.81 respectively.Findings: Based on the results, students' environmental knowledge is at a high level and their environmental attitude is at the desired level. The variables of age and marital status are significantly correlated with the level of students' knowledge and attitudes, while there is no significant correlation between the variables of gender, field of study and academic unit with the level of knowledge and attitudes. The results also indicate that there is a significant positive correlation between environmental knowledge and attitudes.Discussion and Conclusion: The high level of environmental knowledge and attitude of the students under study can have a significant impact on their environmental behavior and lead to responsible environmental behavior. Manuscript profile
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        49 - A Study of Gender and Environmental Attitude (Case study: Urmia)
        Sadegh Salehi Afshar Kabiri Sara Karimzadeh
        Introduction: In recent years environmental issues have received greater attention within academic circles and society and the environment has become a major social issue for larger numbers of people than ever before. So the role of gender in environmental orientation i More
        Introduction: In recent years environmental issues have received greater attention within academic circles and society and the environment has become a major social issue for larger numbers of people than ever before. So the role of gender in environmental orientation is emphasized. Among various theories of the environmental sociology eco-feminism theory argues that there is a difference in environmental attitudes ​​and behavior in favor of women. Goal: This study will investigate whether a potential difference of environmental attitudes between men and women could be explained by eco-feminism theory? Method: In this research، environmental attitude has been evaluated based on the Dunlap and Van-Liere (1978) scale. Methodologically survey method was applied with cluster sampling method to choose the samples. The main tool for collecting data was questionnaire. Results: Overall, the results showed that surveyed samples received a high score in environmental attitudes and gender has not a significant influence on people’s environmental attitudes. Hence eco-feminism theory that focuses on the further supporting of women towards environmental issues was not confirmed experimentally. This could be due to the absence of differences in the socialization of men and women in Iran. Manuscript profile
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        50 - The effect of environmental education on awareness, attitude and pro-environmental behavior in 2nd grade high school female students (Case study: District 4 of Ahvaz city)
        Farzaneh valipour chahardahcheric Forouzan Farrokhian
        Abstract Background and objective: Increasing environmental issues and crises in the world have highlighted the importance of discussions on environment and environmental issues.Since awareness-rising requires training and environmental training is the most fundamental More
        Abstract Background and objective: Increasing environmental issues and crises in the world have highlighted the importance of discussions on environment and environmental issues.Since awareness-rising requires training and environmental training is the most fundamental way for environmental protection. The present study attempts to investigate the effect of environmental training on changing the students’ environmental attitude and environmental knowledge about environmental protection. Method: The used methodology was quasi-experimental and the statistical population included all the 2nd-grade high school female students in District 4 of Ahvaz. The study sample consisted of 180 individuals who were selected based on random cluster sampling. The data collection instrument was a questionnaire and data analysis was performed using SPSS 21 software. Findings: Results obtained from comparison of three levels of attitude, behavior and knowledge in the experimental and control groups showed that there was no significant difference between averages points in the two groups before educational intervention. However a signification difference was observed in the students’ knowledge (P=0/021), attitude (P=0/042) and behavior (P<0/001) after educational intervention. Discussion and conclusion: The results show that theoretical and practical educations have a positive effect on attitude, knowledge and behavior of students towards environmental protection. Therefore, it seems that appropriate education of 2nd-geade high school students not only raises their awareness of environmental protection and efficient use of natural resources and the environment, but also paves the way for employing them as experts in the future to reduce environmental problems and crises. Manuscript profile
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        51 - Assessing the healthcare Workers’ Knowledge, Attitude, and Practice toward Health, Safety, and Environment in an Educational Hospital Affiliated by Iran University of Medical Sciences (2012-2013)
        Mahdieh-Sadat Rezaei Farideh Golbabaei Mohammad Hassan Behzadi
        Background and Objective: Health, Safety, and Environment (HSE) in hospital settings is of importance due to the economic, Humanity and ethical issues. To stablish this system in hospital, the attitude and knowledge, and eventually the practice of hospital staff toward More
        Background and Objective: Health, Safety, and Environment (HSE) in hospital settings is of importance due to the economic, Humanity and ethical issues. To stablish this system in hospital, the attitude and knowledge, and eventually the practice of hospital staff toward this issue is important. This study was conducted to assess the knowledge, attitude, ad practice of healthcare workers toward health, safety, and environment. Method: The study had a prospective descriptive cross-sectional design. The study population included 435 physicians, nurses, para-clinic and administrative staff working in a teaching hospital affiliated by the Iran University of Medical Sciences. Knowledge, attitude, and practice of included participants were assessed using a standardized 60-item questionnaire. Findings: The knowledge, attitude, and practice of participants differed between different job categories and between different hospital wards. In overall, higher level of education found to be significantly related to the higher attitude toward the health safety and environment (P<0.05). The knowledge and practice did not show any difference between male and female participants. The age of participants did not found to be related to knowledge, attitude, or practice. High levels of knowledge and attitude was not positively correlated with practice. Period while in the validation period these coefficients were 0.77 and 0.73, respectively. Conclusion: The findings of the study emphasize a suboptimum level of knowledge and practice in the field of health safety, and environment among hospital staff. We suggest using continuing education standards, positive and negative reinforcements, and constant evaluation and monitoring as effective tools for increasing the knowledge and practice of hospital staff in health safety and environment. Manuscript profile
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        52 - Investigating students’ environmental attitude and knowledge in the University of Zanjan
        Somayeh Naderlou Ali Shams
        Background and Objective: Some of the environmental problems are due to wrong behavior of human beings. Attitude and knowledge are effective on human beings' behaviors. University graduates are playing important role in the management of society and it is essential to s More
        Background and Objective: Some of the environmental problems are due to wrong behavior of human beings. Attitude and knowledge are effective on human beings' behaviors. University graduates are playing important role in the management of society and it is essential to study their attitudes and knowledge about the environment and enhance their environmental culture. The aim of this descriptive-survey study was to investigate the attitude and knowledge of the students in the University of Zanjan about environment. Method: The target population consisted all the students of the University of Zanjan in the 1st semester of 2013-2014 (N=8944). According to the Krejci and Morgan formula, a sample size of 370 students was selected using a randomized multi-stage sampling method. Content and construct validity of the instrument was approved by a panel of experts, and its reliability was confirmed by conducting pretest and Cornbrash's alpha coefficient calculated as 0.78 and 0.73 for combined scales of attitude and knowledge. Findings: The results showed that majority of students (71.8%) have favorable environmental attitude and majority of them (78.2%) have a moderate level of knowledge about environment issues. Age, number of course units, and information using had a meaningful relationship with the level students’ attitude and knowledge. There are also positive meaningful relationship between attitude and knowledge of students in the Faculty of Science and Humanities, but this relationship was negative meaningful between the students of the Faculty of Agriculture. Conclusion: Increasing knowledge of the majority of students due to their favorable attitudes could have a significant effect on their behavior. Manuscript profile
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        53 - Providing a comprehensive model of decision making based on the attitudes and behavior of investors using structural equation modeling
        Zahra Hosseinzadeh Zadullah Fathi Hossein Shafiei
        This research seeks to develop applied knowledge in individual decision making that is influenced by rational and financially beneficial financial decisions. In this research, we try to find the obvious angles affecting the attitudes and behaviors that led to decision m More
        This research seeks to develop applied knowledge in individual decision making that is influenced by rational and financially beneficial financial decisions. In this research, we try to find the obvious angles affecting the attitudes and behaviors that led to decision making in the identified investors, and by their conceptual and operational definition, and the formulation of their relationship, in a certain orientation for the type and manner of decision making of the investors in Tehran Stock Exchange. Based on this, the research, with a qualitative and quantitative combination approach, has been compiling theoretical foundations and developing a conceptual model of investor behavior and testing the assumptions associated with this model. The results of the research show that the most important factors shaping the active decision-maker's decision-making behavior understand of their performance, financial ability, behavioral attitude, and optimal decision. Manuscript profile
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        54 - Students’ knowledge and understanding of personal financial security Analysis of students’ attitude towards knowledge of personal financial security
        Mahsa Kiyanoosh Mohammad Jalili Mousa Ahmadi Davoud Hosseynabadi Sadeh
        The aim of this research is to study and analyze students’ attitude and their level of understanding towards knowledge of personal financial security. In order to succeed in life it is essential to have financial security knowledge, which is why 120 Business Mana More
        The aim of this research is to study and analyze students’ attitude and their level of understanding towards knowledge of personal financial security. In order to succeed in life it is essential to have financial security knowledge, which is why 120 Business Management students of MA degree majoring in Financial Management and Marketing fields of study in Islamic Azad University of Abhar, admitted in 2010, were selected and studied based on aggregate data analysis. The adapted models of research are the two criteria; life satisfaction and the competency of past researches. The data collection tool of the present research has been questionnaires, which after quality and quantity analysis of the gathered data through variance analysis (ANOVA), have shown the attitude and knowledge of business management students of Azad University of Abhar toward personal financial security, do not differ considering their major (marketing and financial management) and gender Manuscript profile
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        55 - کنترل ضربه‌ای حالت ماهواره با پارامترهای کواترنیون
        محمدرضا نیکنام نادره عبدی صبوحی
        این مقاله، کنترل ضربه‌ای همراه با پارامترهای کواترنیون بجای زوایای اویلر در معادلات سینماتیک ماهواره بکار می‌برد. پارامترهای کواترنیون برای غلبه بر مسئله تکینگی در حل عددی استفاده می شوند. فرض بر این است که ماهواره در معرض اغتشاشات بیرونی معین قرار دارد. در ابتدا، رفتار More
        این مقاله، کنترل ضربه‌ای همراه با پارامترهای کواترنیون بجای زوایای اویلر در معادلات سینماتیک ماهواره بکار می‌برد. پارامترهای کواترنیون برای غلبه بر مسئله تکینگی در حل عددی استفاده می شوند. فرض بر این است که ماهواره در معرض اغتشاشات بیرونی معین قرار دارد. در ابتدا، رفتار آشوبناک سیستم زمانی که هیچ کنترلی روی سیستم وجود ندارد تحقیق می‌شود. سپس، برای تثبیت حالت ماهواره در اطراف نقطه تعادل مبدا، از کنترل ضربه‌ای استفاده می شود. در آخر، نتایج شبیه سازی برای تجسم کارآمدی و امکان پذیری روش پیشنهادی ارائه می‌شوند. Manuscript profile
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        56 - Three-axis optimal control of satellite attitude based on Ponteryagin maximum ‎principle‎
        M. R. Niknam K. Kheiri A. Heydari
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        57 - Nuclear energy and Environmental Quality Approach to Data Integration
        Mojgan Akbari Armand Farzam Babaie Ali Mohammadi Naser Moharamnejhad
        The present research aimed to make a comparative study on environmental knowledge and attitude of the secondary school students in 2nd grade of biology course in Eco School (Green School) and Non-Eco school. Due to limited number of Eco high schools in Tehran, a pioneer More
        The present research aimed to make a comparative study on environmental knowledge and attitude of the secondary school students in 2nd grade of biology course in Eco School (Green School) and Non-Eco school. Due to limited number of Eco high schools in Tehran, a pioneer non-governmental school for girls at Tehran Education Organization District 2 was chosen as an Eco school statistical population, and using Cochran sample size formula, a sample size of 50 individuals was estimated for it. After close investigations, proper Non-Eco schools were selected, and a sample size of 42 individuals was obtained for it by using Cochran formula. The descriptive methodology employed in this study was a survey type, relying on a questionnaire for assessment of environmental knowledge as well as a questionnaire for assessment of environmental attitude based on Likert Spectrum. Student's t-distribution and Mann-Whitney tests were also carried out to verify the hypotheses. Finally, the results revealed that the Eco school students’ environmental knowledge in the entire the 5 areas and their environmental attitude were meaningfully higher as compared to Non-Eco School students.   Manuscript profile
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        58 - The Investigation of Attitude toward Environment and Strategies to Improve (Case study: Agricultural Students of University of Mohaghegh Ardabili)
        abolmohammad bandari Omid Jamshidi
        Background and Objectives: Nowadays, environmental challenges are one of the major and critical issues confronting humanity. One of the main causes of this crisis is lack of attention and environmental education. Understanding the attitudes towards environment of studen More
        Background and Objectives: Nowadays, environmental challenges are one of the major and critical issues confronting humanity. One of the main causes of this crisis is lack of attention and environmental education. Understanding the attitudes towards environment of students as one of the most influential community could be basis for future planning in order to improve knowledge and awareness of the environment. So this study was aimed to investigate the agricultural student’s attitude towards environment and identify strategies to improve it.Method: This study is an applied research which utilized survey method. Target population was agricultural student of the university of Mohaghegh Ardabili (n=1929) which applying Cochran formula sample size determined as 140 people and using stratified sampling method information gathered. Research tool was a questionnaire which its validity approved by panel of expert and its reliability evaluated by Alpha Cronbach coefficient.Results: The result of study showed that participants had a relatively positive attitude toward environment. Also the Pearson and Spearman correlation coefficient indicated that there was significant relation between attitudes and some independent variables. Regression analysis showed that 5 variables including strategies improvement, information resources, GPA, current educational semester and age defined 51% of dependent variance.Conclusion: Although students had a relatively positive attitude toward environment but to lead this attitude to responsible environmental behavior, several actions must be performed on micro and macro levels. Prepare basis to provide necessary training by the responsible educational agent could lead student attitude to suitable level. Also by creating a supportive environment NGOs and supplying them, improving their environmental attitudes as well as actions carried out in order to protect the environment are accessible.  Manuscript profile
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        59 - Investigation of Pro- Environmental Behavior of Girl’s students (Case Study of Senior Secondary Schools in Hamadan city)
        mahboobeh Ataei asad reza movahdi
        Background and Objective: Pro-environmental behavior is one of the significant and important factors in protecting the environment. This behavior is dependent on different factors like individual factors, environmental knowledge and attitude, also social, economic, and More
        Background and Objective: Pro-environmental behavior is one of the significant and important factors in protecting the environment. This behavior is dependent on different factors like individual factors, environmental knowledge and attitude, also social, economic, and cultural factors. Therefore, this study has an aim to identify factors which effect on environmental behavior of girl’s students in Hamedan city. Material and Methodology: The study has used a surveying method and statistical population was all girl’s students (N=3000) in senior secondary level of Hamadan high schools. Of those, a statistical sample (n=320) was selected using Morgan's sampling table. Data were first gathered by questionnaire during an extensive review literature, and then analyzed by using Smart PLS and SPSS softwares. Content and face validity of the questions reviewed by university professors and the reliability of the questions was tested by Cronbach’s Alpha coefficient and it was 0.83. Findings: The results showed that the environmental behavior of the target girl’s students calculated by mean statistic and it was 3.15 out of 5 (m=3.15). The results also revealed that 31 percent of the environmental behavior of the girl’s students depend on the variables include knowledge with a beta coefficient of 0.217 (β=0.217), attitude (β=0.238), media (β=0.071), individual traits (β=0.105), social factors (β=0.271), and economic factors with a beta coefficient of 0.067. Discussion and Conclusion: Finally, the results of this research may help to a better and deeper understanding of girl students’ environmental behavior in line with protecting their environment. Also, by informing and providing environmental information, the female students' knowledge and attitude can be increased towards the environment. This will eventually lead to positive and pro-environmental behaviors. Manuscript profile
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        60 - The effect of green attitude on creative green behavior and interest in the environment with the mediating role of green entrepreneurial orientation in the tourism industry of Mazandaran province
        hosein rahimi kelor iman ghasemi hamedani
        Background and Objective: The aim of this study was to investigate the effect of green attitude on creative green behavior and interest in the environment by considering the mediating role of green entrepreneurial orientation in the tourism industry. Material and Metho More
        Background and Objective: The aim of this study was to investigate the effect of green attitude on creative green behavior and interest in the environment by considering the mediating role of green entrepreneurial orientation in the tourism industry. Material and Methodology: This study is an applied goal in terms of implementation method in the form of a descriptive-survey research with a cross-sectional approach. The statistical population of the study is all employees of tourism companies in Mazandaran province, of which a sample of 384 people has been selected using the Cochran's formula. In this study, to collect information to test the hypotheses, a researcher-made questionnaire adapted from Lou (2021) study, including 6 dimensions and 32 questions, was used, which was compiled based on a five-point Likert scale. The validity of the questionnaire was confirmed using the content validity method. To evaluate the reliability of the questionnaire, Cronbach's alpha coefficient was calculated. Cronbach's alpha coefficient was more than 0.7, which indicates that the questionnaire has good reliability. Findings: The findings of the research hypotheses test showed that green attitude has a positive and significant effect on green entrepreneurial orientation and green creative behavior; Green entrepreneurial orientation has a positive and significant effect on environmental interest and green creative behavior. In addition, it was found that green entrepreneurial orientation, the relationship between green attitude and green creative behavior; And environmental interest mediates the relationship between green entrepreneurial orientation and green creative behavior. Disscusion and Conclusion: The results obtained in this research indicate the importance and influence of the organization's green attitude and orientation in the employees' green creative behaviors. In this research, theories of planned behavior and complementary sources have been used to create a new conceptual framework. Manuscript profile
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        61 - A study on Ilam Housewives’ Environmental Approach
        Maryam Azizi Hossein Mahdizadeh Seyed Mohammad Shobeiri
        This study has been conducted in a descriptive method with the aim of identification, analysis and comparison of environmental attitudes of different groups of Ilam housewives. The statistical population (sample) includes all Ilam housewife residents aged from 20-45. I More
        This study has been conducted in a descriptive method with the aim of identification, analysis and comparison of environmental attitudes of different groups of Ilam housewives. The statistical population (sample) includes all Ilam housewife residents aged from 20-45. Instrument of the study has been a questionnaire, developed by the researcher, and its validity has been certified by some knowledgeable experts of the field. Using Cronbach Alpha and Kuder-Richardson coefficients, its reliability turned out as acceptable. It is necessary to mention that environmental attitude in this study consists of three components: interest in the environment, responsibility toward environment, and state of environmental behavior. Generally and according to the results of data analysis in this study, it can be said that Ilam house wives have high interest in the environment and their environmental behavior is relatively good and their responsibility toward environment is low. Generally and according to the results of data analysis in this study, it can be said that Ilam house wives have high interest in the environment and their environmental behavior is relatively good and their responsibility toward environment is low. Manuscript profile
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        62 - Investigating students’ Environmental Knowledge, Attitude and Responsible Behavior (Case study: Students of Payame Noor University)
        Sohrab Moradi
        The present study was carried out with purpose of assessing the environmental knowledge, attitudes and responsible behavior of Kermanshah´s Payame Noor University (PNU) students. This research is the result from a field, cross sectional & descriptive study. Th More
        The present study was carried out with purpose of assessing the environmental knowledge, attitudes and responsible behavior of Kermanshah´s Payame Noor University (PNU) students. This research is the result from a field, cross sectional & descriptive study. The instruments of information gathering included a questionnaire consisting of 30 questions in three categories of environmental knowledge, attitudes and responsible behaviors. The statistical community included 15200 students from PNUs of Kermanshah Province, among which 375 questionnaires were distributed randomly using Morgan Table. Finally 340 questionnaires were completed and collected. The validity and reliability of the questionnaires were approved by the members of scientific board of Kermanshah PNU and Cronbach's Alpha coefficient respectively. Data were analyzed using Excel Software.  The results indicate that the environmental information of the responders has been weak regarding the knowledge about environmental communities together with the area of their activities, the extinct animal species of Iran as well as sustainable development and its relationship with environment and national parks of Iran. On the other hand, the responders’ information has been satisfying about acid rains, Ozone layer, air pollutant gases, soil erosion and also roles and values of trees and forests. The investigated result of the students’ environmental attitudes showed that their attitudes, in the sense of affecting power on the behavior, have been over the mediocre level and their positive attitudes are being oriented towards environment-based thinking. Also, the skills and responsible behaviors of the students were assessed positive in this study. Manuscript profile
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        63 - The Environmental Attitude and Using Chemical Toxins among Rice Growers (Case study: Esfivard-shoorab Rural District, Sari County)
        Mohammadreza Mahboobi Hossein Ahmadigorji
        According to the mission of agricultural extension in reduction of pesticide use on farms, agricultural producers' attitude on the use of pesticides on farms is important. This study aimed to identify the environmental attitude of farmers towards the use of chemical tox More
        According to the mission of agricultural extension in reduction of pesticide use on farms, agricultural producers' attitude on the use of pesticides on farms is important. This study aimed to identify the environmental attitude of farmers towards the use of chemical toxins on the farm, based on descriptive and survey research method. The target population in the study consisted 200 rice growers lived in villages of Esfivard-shoorab rural district in central district of Sari County in Mazandaran Province that 130 of them were selected as research samples. Data gathered through a questionnaire and its face validity was confirmed by expert’s panel and the reliability analysis was conducted and Cronbach’s alpha coefficient was 0.71. Data were analyzed using SPSSwin19 software. The research findings showed that farmers have a moderate to high positive environmental attitude for reducing the use of Chemical toxins on their farm. The correlation test showed that by increasing in agricultural experiment, age, perceive biological control importance, participation in extension classes, farmers have more positive attitude for reducing the use of Chemical toxins on their farm. Also, the compare mean results showed that there is a significant difference between environmental attitudes of chemical toxins usage in terms of the cost of buying chemical toxins used in one crop season. This study recommended continuing educational courses formation with the aim of creating of positive environmental attitudes of reducing chemical toxins in farmers Manuscript profile
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        64 - Social critique of Shamloo poems with emphasis on humor
        ali sharbati ali sharbati Nahid Akbari
        One of the tools that poets use to criticize society is humor. Humor is a kind of lyrical literature that has a unique power in creating enthusiasm and attracting the reader and it is achieved with a critical attitude. It has a special position in the history of Iranian More
        One of the tools that poets use to criticize society is humor. Humor is a kind of lyrical literature that has a unique power in creating enthusiasm and attracting the reader and it is achieved with a critical attitude. It has a special position in the history of Iranian written culture and it is considered the highest degree of literary criticism. The capacity of the language of humor and other branches of humor, in the ambiguous expression of human problems and afflictions, especially in times of oppression and pressure, has made it one of the most influential literary genres. Liberal and social poets, committed to human excellence, in their period faced social problems, tyranny and injustice, which criticized their opposition in various ways, overtly and covertly, in the form of humor and ambiguity. This research has analyzed the methods of humor and comparison in the collection of poems and its purpose has been to show the techniques of humor and comparison in the poems of the contemporary Iranian poet Shamloo and analyzes his poems in the poet's community. Manuscript profile
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        65 - Comparative Study of some Muslim Authors' Attitude and Method on Islamic Culture and Civilization
        Samad Momeni Jamshid Baqer Zadeh Pouriya Esmaeili
        Muslim authors have studied and researched about Islamic culture and civilization by various mind streams and viewpoints and based on their mindset and eras. The present paper intends to describe and analyze different aspects of the mentioned subject in historical resea More
        Muslim authors have studied and researched about Islamic culture and civilization by various mind streams and viewpoints and based on their mindset and eras. The present paper intends to describe and analyze different aspects of the mentioned subject in historical research based on description and analysis. The main findings of the research show that Muslim scholars and authors have studied different aspects of culture and civilization by philosophical and canonical attitudes in order to initially show their vital and important role and keeping ancestors' heritages and finally encourage posterities to safeguard the heritage. On the other hand, some authors proposed to advance the leaders' knowledge to support scientists of different sciences and integrate the educated generation by offering them necessary facilities and meet public's needs. Manuscript profile
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        66 - The Process of Globalization and the Necessity to Adopt a Inclusive Approach to Iran’s National Identity by the Islamic Republic of Iran’s Government
        Majid Abbaszadeh Marzbali Hossein Rafie
        < p >The purpose of the present study is to explore the impact of the process of globalization on the transformation of the attitudes of Iranians to national identity and thereby presenting an appropriate identity model in policymaking in order to protect national More
        < p >The purpose of the present study is to explore the impact of the process of globalization on the transformation of the attitudes of Iranians to national identity and thereby presenting an appropriate identity model in policymaking in order to protect national identity. Accordingly, the main research question is that with regard to the identity effects of globalization in Iran, which approach can be adopted by the Islamic Republic of Iran to maintain national identity. This research relies on the hypothesis that with respect to the effects of globalization on the identity perspectives in Iran, the Iranian government can adopt an inclusive approach to national identity and simultaneously emphasize on 3 tenets of being Iranian, Islamic, and modern in order to reinforce and encourage the tendency of the majority of society to Iranian national identity and protect that. The method of study is descriptive analysis and the research results show that due to the penetration of globalization into Iran and the spread of cyberspace (as a means of globalization), the outlook of Iranian society on the principles of Iran’s national identity has been transformed. As a result of this situation, the bonding between people and their former principles as being Iranian and Muslim has weakened and instead, their tendency to the principles of modernity is reinforced. If a suitable approach is not adopted to this issue by the Islamic Republic of Iran, it can lead to the deterioration of national identity. For the sake of maintaining Iran’s national identity, the government of the Islamic Republic of Iran should simultaneously pay attention to all tenets of identity. Manuscript profile
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        67 - Investigation of The Effects of Religious Attitude on the Rate of Consensual and Non-Consensual Divorce of Couples in Abadeh"
        Marzieh Heydari zahra Yousefi
        The difference in the rate of consensual and non-consensual divorce, as well as the effectiveness of various indicators, especially religious attitudes, is one of the important issues that has been paid attention to in the last few years. Divorce was consensual and non- More
        The difference in the rate of consensual and non-consensual divorce, as well as the effectiveness of various indicators, especially religious attitudes, is one of the important issues that has been paid attention to in the last few years. Divorce was consensual and non-consensual of the couple. The research method was causal-comparative and the statistical population consisted of 30 couples applying for a consensual divorce and 30 couples applying for a non-consensual divorce referring to family courts and family counseling centers in Abadeh city, of which 15 couples applied for a consensual divorce and 15 couples applied for a non-consensual divorce with a purposive sampling method. were chosen. In order to collect information, the 15-item religious attitudes questionnaire of Khodayari Fard et al. (2013) was used with 2 dimensions of emphasizing the role of religion and diminishing the role of religion in life. The content validity of the questionnaire was checked and confirmed by a number of professors of educational sciences and the reliability of the questionnaire using Cronbach's alpha coefficient. To analyze the required data, the mean test of two independent populations was used using SPSS software. The findings of the research showed that there was a significant difference between consensual and non-consensual divorce couples in religious attitudes, including increasing the role of religion and decreasing the role of religion. Keywords: religious attitude, consensual divorce rate, non-consensual divorce rate, couples, abadeh city. Manuscript profile
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        68 - Investigation of The Effects of Religious Attitude on the Rate of Consensual and Non-Consensual Divorce of Couples in Abadeh"
        Zahra Yousefi Marzieh Heydari
          The difference in the rate of consensual and non-consensual divorce, as well as the effectiveness of various indicators, especially religious attitudes, are important issues that have been paid attention to in recent years. In this regard, the purpose of this re More
          The difference in the rate of consensual and non-consensual divorce, as well as the effectiveness of various indicators, especially religious attitudes, are important issues that have been paid attention to in recent years. In this regard, the purpose of this research is to investigate the effects of religious attitudes on the rate of divorce. It was consensual and non-consensual. The research method was causal-comparative and the statistical population included couples applying for consensual divorce and non-consensual divorce referring to family courts and family counseling centers in Abadah city, 15 couples applying for consensual divorce and 15 couples applying for non-consensual divorce were selected by targeted sampling. The tool used to collect the required information was the 15-item religious attitudes questionnaire of Khodayari Fard et al. (2013) with 2 dimensions of emphasizing the role of religion and diminishing the role of religion in life. The content validity of the questionnaire was checked and confirmed by a number of professors of educational sciences and the reliability of the questionnaire using Cronbach's alpha coefficient. To analyze the required data, the mean test of two independent populations was used using SPSS software. The findings of the research showed that there was a significant difference between consensual and non-consensual divorce couples in religious attitudes, including increasing the role of religion and decreasing the role of religion. Manuscript profile
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        69 - Reinsurance: taking advantage of internationalization opportunities in line with social security
        Fatemeh Hashemi Jamshid Edalatian Shahryari Jalal Haghighat Monfare
        Due to its nature, the insurance industry is one of the most key social phenomena in order to ensure social security. Among these different forms of insurance, reinsurance has a greater impact on social security. Considering the expansion of the phenomenon of globalizat More
        Due to its nature, the insurance industry is one of the most key social phenomena in order to ensure social security. Among these different forms of insurance, reinsurance has a greater impact on social security. Considering the expansion of the phenomenon of globalization on the one hand and considering the effective role of reinsurance as one of the public policy tools in guaranteeing social security, this research is conducted with the aim of designing a reinsurance model to enter international markets. This study is practical in terms of its purpose, which was conducted with a qualitative approach in terms of its nature and form of implementation. The statistical population of this research includes 10 insurance industry experts who were selected using targeted non-probability sampling. The main tool for data collection was a semi-structured interview and a Delphi questionnaire to screen indicators. Content analysis method and MaxQuda software were used to analyze the obtained data. The results of qualitative analysis by Max Kyuda software showed that the dimensions and components of reinsurance model design in international markets include investment, international marketing, strategies, market development, internationalization, internationalization attitude, international entrepreneurship and entering international markets. Also, for these components, 48 indicators were finally approved by the experts. The results of the analysis of sub-categories of the research showed that the indicators of compliance with international obligations, clarification, welcoming ideas and creativity about circumventing sanctions, attention and importance to information technology, establishing favorable communications and introducing oneself at the international level are among the most have priority. Manuscript profile
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        70 - Host Attitude toward Second Home Tourism Impacts on Rural Development (The case of: Rural collection of Javaherdeh in Ramsar)
        Seyyed Mohammad Mirtaghian Rudsari Najmeh Gharibi
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        71 - planning And the systemic attitude of sovereignty Towards security and sustainable development of tourism In metropolises in Iran: a case study of Tehran metropolis
        Komail Darvishi Heidar Lotfi Shahrzad Lotfi
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        72 - The Effect of Leadership Power of Client CFO on Auditor Advocacy Attitude
        Behrooz Badpa sohrab osta
        Among the important issues in resolving ambiguities between client management and independent auditors is the type of relationships formed between client managers and auditors, which are affected by client management attributes such as the leading power of client CFO. T More
        Among the important issues in resolving ambiguities between client management and independent auditors is the type of relationships formed between client managers and auditors, which are affected by client management attributes such as the leading power of client CFO. The main objective of the present study is to investigate the effect of the leading power of client CFO on auditor advocacy attitude in judgment and decision-making processes. The statistical population consists of professional auditors, working in trusted audit institutions in the Tehran stock exchange in 2019. To this end, a total number of 153 auditors are selected. To collect the data and test the research hypotheses, a questionnaire and the structural equations modeling with the use of the AMOS software is employed. The results indicate that the leadership power of the client CFO has a significant positive effect on auditor advocacy attitude and client identification. Moreover, auditor advocacy attitude and client identification positively impact acquiescing to client-preferred position, in conditions of ambiguity. On the other hand, the findings show that auditors’ professional identity harms auditors’ acquiescence to client-preferred treatment. The results show that some of the client's attributes such as the leading power of the client CFO can destroy the objectivity in the auditor's judgment and decision-making process through the auditor advocacy attitude. Manuscript profile
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        73 - Structural Model of Mediator Role of Mindfulness in Relationship between Job Stress and Their Consequences
        Daruosh Jalali Asghar Aghaei Hooshang Talebi mohamadali Mazaheri
          The purpose of this research was to study the relationship of job stress with blood pressure, chronic pain and counter service behaviors by considering the mediating role of mindfulness, dysfunctional attitudes and job affects. The method was correlation (strucural eq More
          The purpose of this research was to study the relationship of job stress with blood pressure, chronic pain and counter service behaviors by considering the mediating role of mindfulness, dysfunctional attitudes and job affects. The method was correlation (strucural equation modeling). A sample included 233 employees of 4 service companies in Chahar Mahal va Bakhtiyari Province were selected by relative stratified random sampling, and completed the instruments comprised of Job Stress (Health and Safety Institute, 1999), Mindful Attention Awareness Scale (Brown and Ryan, 2003), Dysfunctional Attitudes (Beck and Weissman, 1980), Job Related Affects (Fox and Spector, 1999), Chronic Pains (Kerns et al., 1985), and Counter Service Behaviors (Jalali, 2013/ 1392s.c.). Data were analyzed by Pearson correlation coefficient, structural equation modeling (SEM) and mediation regression analysis. The results revealed that job stress accounted for 57 percent of variances of mindfulness, job stress and mindfulness, 37 percent of variances of dysfunctional attitude, job stress, mindfulness and dysfunctional attitudes, and 54 percent of variances of job affects (P < 0.01). Mediation Mindfulness played the partial mediator role in the relationships of job stress with dysfunctional attitudes and job affects (P < 0.01). The research final model of fitness indices indicated that the model was convenient. Manuscript profile
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        74 - The Effecttivness of self-compassion on the intimacy attitudes and divorce tendency of Women refering to family counselling
        zahra Dasht Bozorgi Mehrana Askary Parviz Askary
        The aim of this research was to study the effect of self-compassion on the intimacy attitudes and divorce tendency of women refering to family consoling. This study was quesi experimental with pretest, post test and control group. The sample include 30 Womens (15 Womens More
        The aim of this research was to study the effect of self-compassion on the intimacy attitudes and divorce tendency of women refering to family consoling. This study was quesi experimental with pretest, post test and control group. The sample include 30 Womens (15 Womens in group control and 15 Womens in experimental group). They were selected voluntary. They were requested to answer intimacy attitudes scale and divorce tendency questionnaire. For analyzing the results, it was used covariance. The results of data analysis showed that self-compassion caused in increase of intimacy attitudes and deacrease of divorce tendency of experimental group of women in comparison to the witness groups (p&lt; 0/001). Since the divorce rate is increasing in our country, this therapeutic approach can help couples to increase marital adjustment and prevents divorce through various effective solution. Manuscript profile
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        75 - Investigation of Relationship between Disordered Eatings and Body Checking Behaviors in the Students of Islamic Azad University of Arsanjan
        بهناز سروره عظیم‌زاده اصغر رضویه محمدرضا محرری
        Eating disorders, the most common psychiatric disorders, which are located on a continuum and at the beginning of its healthy eating, disordered eatings in the middle and at the end of continuum anorexia and bulimia. Research purposes: a) Relationship between disordered More
        Eating disorders, the most common psychiatric disorders, which are located on a continuum and at the beginning of its healthy eating, disordered eatings in the middle and at the end of continuum anorexia and bulimia. Research purposes: a) Relationship between disordered eatings and behavior of body checking b) differences in the behavior of men and women of disordered eating and body checking behavior. Since the factors of eating disorders have major role in prevention programs, has conducted research necessary appears. Method: 140 men and women students of azad university of arsanjan to the random sampling method cluster were selected. The tool includes a body checking questionnaire (BCQ) eating attitude test( EAT-26) were. For statistical analysis information correlation cofficient and stepwise regression and independent t-test groups were used. Results: In the total sample (P ≤0/0001) and women with excess disordered eating, body check more (P ≤0/001). Also, the total sample (P ≤0/0001) and women (P ≤0/001) and men (P ≤0/02), increasing in signs of dieting was observed with more body checks. body checking behavior in women than men more (P ≤0/03) and in men more than women Bulimia and Preoccupation with food (P ≤0/02) was observed. Manuscript profile
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        76 - The Relationship of Islamic Life Style with Dysfunctional Attitudes in University Students
        Mojtaba Toghyani محمدباقر کجباف مهدی بهرام‌پور
        &nbsp; The aim of this research was to determine the relationship of Islamic life style with&nbsp;dysfunctional attitudes among students of the University of Isfahan. The research method was correlation. The statistical population of this study consisted of all the univ More
        &nbsp; The aim of this research was to determine the relationship of Islamic life style with&nbsp;dysfunctional attitudes among students of the University of Isfahan. The research method was correlation. The statistical population of this study consisted of all the university students from among which 100 students (56 females,44 males) were chosen by random cluster sampling and were asked to complete Islamic Lifestyle Test (Kaviani, 2009/ 1388 s.c. ) and Dysfunctional Attitudes Scale (Weissman &amp; Beck, 1978). The data were analyzed by Pearson&#39;s correlation coefficient and multiple regressions. Results showed an inverse correlation&nbsp;between Islamic life style and dysfunctional attitudes (r=-.55, P&lt;.01). The results of regression analysis revealed that 5 predictive subscales of Islamic life style including: ethic economy, health, social and family explain 44.3% of dysfunctional attitudes (P&lt;0.05). Because the life style generally, and Islamic life style specially, is related to different aspects of a person&#39;s life, practitioners who deal with therapeutic issues and prevention, should try to refine individuals Islamic lifestyle in their interventions. Manuscript profile
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        77 - The Effectiveness of Training Prophet Mohammd Practical Educational Methods on The Religious Thinking The Religious Beliefs and Attitudes and The Mental Health of High School Girl Students in Ahvaz City.
        پرویز عسگری عنایت خلیقی سیگارودی علیرضا حیدری فرزانه یوسفیان فاطمه مرعشیان
        The purpose of this research was to examin the effectiveness of training the practical educational methods of the prophet Mohammad on the religious thinking and attitudes, the religious beliefs and the mental health of high school girl students in Ahvaz. The sample cons More
        The purpose of this research was to examin the effectiveness of training the practical educational methods of the prophet Mohammad on the religious thinking and attitudes, the religious beliefs and the mental health of high school girl students in Ahvaz. The sample consists of 80 girl students which were choosen selected by the use of cluster random sampling and they were divided in to two groups of 40 students , control and experimental groups.This research is an experimental type in which pretest and posttest are administered on the control group.The instruments used in this research were Aryan Thinking Religious test, Allport test and scl-25 test for considering the mantal health. At first , the pretest was administered to two groups. Then the experimental group participated in 17 sessions , each session was about 50 minutes. In these sessions the practical educational methods of the holy prophet was taught.After that,two groups were tested (post test) again .the results of multivariable variance on the Level (P Manuscript profile
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        78 - The Effect of Treatment Based on Acceptance and Commitment (ACT), on Resiliency and Dysfunctional Attitudes of MS Female Patients in Tehran
        zeinab kaviani saeed BakhtiarPoor Alireza Heidari parviz askary zahra Eftekhar
        The aim of this study was to investigate the effectiveness of acceptance and commitment therapy on the resilience and dysfunctional attitudes of women with MS in Tehran. The research method was pre-test and post-test and the statistical population of this study was all More
        The aim of this study was to investigate the effectiveness of acceptance and commitment therapy on the resilience and dysfunctional attitudes of women with MS in Tehran. The research method was pre-test and post-test and the statistical population of this study was all women with MS with high dysfunctional attitude and low resiliency referred to the department of ambulatory patients in Kahrizak in 2017. The sampling method was purposive. Research tools included Conner and Davidson Resiliency Questionnaire (2003) and Dys, Weisman &amp; Beck Dysfunctional Attitude Questionnaire (1997).Subjects were randomly divided into two experimental and control groups. the experimental group underwent 8 sessions of 90 minutes of psychotherapy. But the control group received no intervention. Data were analyzed using multivariate analysis of covariance (MANCOVA). The results showed a significant difference (p &lt;0.000) in the experimental group after the implementation of psychotherapy. The results showed the effect of acceptance and commitment therapy on increasing resilience and reducing inefficient attitudes of MS patients. Manuscript profile
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        79 - The effect of attributional styles and cognitive errors on suicidal attitudes among 15-35 years old educated youth referring to mental health centers
        Arezo Abdi dorbash faeze sohrabi
        The aim of this study was the determination of the effect of attributional styles and cognitive errors on suicidal tendency among 15-35 years old educated youth referring to Tekab mental health centers. The research method in this study was descriptive-correlational typ More
        The aim of this study was the determination of the effect of attributional styles and cognitive errors on suicidal tendency among 15-35 years old educated youth referring to Tekab mental health centers. The research method in this study was descriptive-correlational type. The statistical population of the study was all educated young people (from diploma to master of science degree) in the range of 20 to 35 years referring to the mental health centers of Takab health network that participated in screening plan in 2020. 255 cases were selected using the Cochran's sampling volume determination formula by simple random sampling method. Data were collected by using Cognitive Error Questionnaire (2001), Seligman's documentary styles Questionnaire (1983) and Orbach Suicide scale (1981).The results of the hypotheses test by regression method showed that attributional styles and cognitive errors can explain respectively 0/163 and 0/348 from the variance of suicidal tendencies among youth referring to mental health centers in Tekab city health network (p&lt;0/05). Manuscript profile
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        80 - Teachers’ Reflective Teaching and Self-Efficacy as Predicators of their Professional Success: A Case of Iranian EFL Teachers
        Ali Malmir Parisa Mohammadi
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        81 - An Evaluation of English Textbooks Used in Iranian High Schools: Teachers’ and Learners’ Attitudes
        Firouzeh Torki Azizeh Chalak
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        82 - Tracking Modifications of Iranian EFL Teachers’ Pedagogical Beliefs in Interaction between a Pre-Service Teacher Training Program and Teaching Practices
        Parisa Etela Hossein Saadabadi Motlagh Saeed Yazdani
        Recently, the sources of teachers’ beliefs and modifications in their beliefs have received special attention; therefore, this longitudinal study investigated Iranian EFL teachers’ pedagogical beliefs. The study attempted to track possible alterations in pedagogical bel More
        Recently, the sources of teachers’ beliefs and modifications in their beliefs have received special attention; therefore, this longitudinal study investigated Iranian EFL teachers’ pedagogical beliefs. The study attempted to track possible alterations in pedagogical beliefs after participating in a two-year teacher training program and following teaching practices. Through convenient sampling, the researchers selected 24 Iranian EFL teacher students who had teaching experiences of 3-10 years at Islamic Azad University; Shiraz Branch. They collected the required data through a teacher belief questionnaire and a semi-structured interview. The results of both quantitative and qualitative data indicated that teaching practices made a unique influence on the modifications in teachers’ pedagogical beliefs. In other words, the results emphasized the power of teaching practice in any modification in teachers’ beliefs over theoretical teaching. These findings have important implications for teacher educators who seek to modify teachers’ beliefs during teacher training programs. Manuscript profile
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        83 - The Effect of Cooperative Learning on Group tendency and Academic Achievement of High School Students in Mashhad
        Morteza Karami Azam Mohammadzade Masomeh Afshari
        This quasi-experimental study with pretest &ndash; posttest and two control groups investigated the impact of cooperative learning on group tendency and academic achievement of high school students in Mashhad, Iran.The study population was high school first-grade female More
        This quasi-experimental study with pretest &ndash; posttest and two control groups investigated the impact of cooperative learning on group tendency and academic achievement of high school students in Mashhad, Iran.The study population was high school first-grade female students of Mashhad in academic year 2010-2011. The sample size was 77, in which 24 were in the experimental group, 26 in control group 1 and 27 in control group 2. In the experimental group cooperative teaching method was used and in control groups the traditional teaching method .The tools were Evans and Jarvis&rsquo; group tendency questionnaire (1986) and researcher-made academic achievement tests.All the tests were consistent in terms of validity and reliability coefficient (0.86). To analyse data, both descriptive and inferential statistics (MANCOVA) were used.MANCOVA test showed significant differences among the tendencies of the three groups (P=0.001). Benfroni&rsquo;s post hoc test results showed that the experimental group was affected more by cooperative teaching method compared with the other two groups (control group 1 with (P= 0.004) and control group 2 with (P=0.005)). But there wasn&rsquo;t any significant diffenrence among the three groups considering academic achievement (P=0.646). Although this difference is not statistically significant, comparison of the averages of academic achievement in three groups showed better performance of experimental group. Teachers should learn active teaching methods and apply them in their classes. Also they should take measures to change students&rsquo; attitudes toward group work. Manuscript profile
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        84 - The effectiveness of instructional games on academic achievement and attitude towards science learning
        Esmaeel Azimi Reza Jafari Harandi Saeed Mousavi Pour
        The goal of the present study is to investigate the effectiveness of instructional computer games on academic achievement and attitude of forth grade students towards science learning in the city of Arak. The method being used in this research is semi-experimental resea More
        The goal of the present study is to investigate the effectiveness of instructional computer games on academic achievement and attitude of forth grade students towards science learning in the city of Arak. The method being used in this research is semi-experimental research method and the research pattern is of two group pattern with pre-test and post-test. The statistical population is of 1836 students in the fourth grade of primary schools in Arak city during academic year of 1390-91. Based on random stratified sampling method Forty students are selected 20 of them being placed in the experimental group and 20 in the control group. Thus, 10 topics are selected from the 4th grade science book and computer games are produced out of those topics. The experimental group played those instructional computer games and the control group was taught based on the traditional method. Data collection was conducted through educational improvement test and attitude scale towards learning science by Akpinar et al. Reliability coefficient was computed for educational improvement test as 0.8 and for attitude towards science as 0.77. ANCOVA was utilized to analyze the data. Results suggest that those students playing instructional computer games significantly had better academic achievement and better attitude towards science learning than students who were trained through traditional method , P &lt; 0/001. Therefore, the use of instructional computer game is recommended in teaching science. Manuscript profile
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        85 - An investigation into Islamic Azad University students’ attitudes towards learning English
        شهرام قهرکی حمیدرضا حق وردی
        The purpose of this study was to identify EFL learners' attitudes towards learning English, English language and culture at Islamic Azad Universities of Zone four. Other factors such as gender and field of study that may affect learners' attitudes were also considered. More
        The purpose of this study was to identify EFL learners' attitudes towards learning English, English language and culture at Islamic Azad Universities of Zone four. Other factors such as gender and field of study that may affect learners' attitudes were also considered. To achieve these goals, 3418 university students (1859 males and 1559 females) majoring in engineering, medicine, and human sciences were selected through a stratified sampling procedures from 18 universities. Having identified the validity and reliability, a modified version of Laine's (1987) self-report questionnaire was administered to all the participants. Overall, based on the results of several ANOVA and Post Hoc Tests, it was found that all the students are highly motivated and have positive attitudes towards learning English, English language and culture. However, when computed separately, there were significant differences among learners' attitudes majoring in engineering, medicine and human sciences. Moreover, significant sex related differences were observed in terms of learners' attitudes towards English language and culture. The implications of this study in English language learning and teaching as well as curriculum planning have been discussed. Manuscript profile
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        86 - Review of correlation relationships and explanatory contribution of components of hidden curriculum with dimensions of research comprehensive approach of educational sciences students of Tehran public universities
        mahdi sobhaninejad Atieh Sadat hosseini yazdi
        The present study was conducted with the aim of reviewing correlation relationships and explanatory contribution of components of hidden curriculum with the dimensions of research comprehensive approach of educational sciences students of Tehran public universities in t More
        The present study was conducted with the aim of reviewing correlation relationships and explanatory contribution of components of hidden curriculum with the dimensions of research comprehensive approach of educational sciences students of Tehran public universities in the academic year of 2011-2012. Accordingly, 234 male and female undergraduate students studying in educational sciences were selected from six public universities in Tehran (Allame Tabatabaie, Shahid Beheshti, Khaarazmi Tarbiat Moallem, Shahed and Al-Zahra). Research method was descriptive correlation. Scale of assessing hidden academic curriculum and a researcher-made questionnaire of dimension of student comprehensive research attitude were used to collect data. According to the calculated correlation coefficients, there was a direct and significant relationship between positive aspects of the total hidden curriculum and cognitive, emotional and functional dimensions as well as the total of comprehensive research attitude. Meanwhile, there was an inverse significant relationship between negative dimensions of the total hidden curriculum and cognitive, emotional and functional dimensions and also the total comprehensive research attitude. Study of the obtained results from data analyses was associated with determining relative contribution of each hidden curriculum in predicting comprehensive research attitude among educational sciences students". It indicated a total of 28.4% variances of comprehensive research attitude among educational sciences students in its particular way consisting of significant negative relationship (inverse) and positive relationship (consistent). Manuscript profile
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        87 - The effects of students' attitudes toward the teacher skills and the content of the textbooks in their learning rate
        nowruz hadadnia abas anari nejad vahid fallah sirus hadadnia
        This study was a prospective, quasi-experimental research. The aim of the present study was to investigate the effects of students' attitudes toward the teacher skills and towards the content of the textbook in their learning rate .This study was consisted of three para More
        This study was a prospective, quasi-experimental research. The aim of the present study was to investigate the effects of students' attitudes toward the teacher skills and towards the content of the textbook in their learning rate .This study was consisted of three parallel experiments. They were selected from the population of 4,200 students, randomly from a school with 250 students. They were randomly selected 120 students aged from 12 to 16 years. The sample size was determined by using the Morgan Cochran formula. The students were randomly divided into six groups of 20 subjects. Initially, the students were pre-tested. Both groups were taught the same content in the same room. The procedure was recorded by video. They were taken immediately after the test. The questions, which have written by using a two-dimensional table, were used to determine the credibility of the expert. In order to determine the reliability, validity and reliability, the split-half method of reliability was used. The pre-test and post-test scores were studied. The t-test was used in each experiment to compare the mean scores of the experimental and control groups. Differences were significant. Attitudes of the students and teachers to teach the content, the learning was effective. Manuscript profile
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        88 - The Effect of Motivational-Social Factors of Reading at Home and School on Reading Attitude of Fourth and Fifth Grades of Elementary School’s Students
        mohammad ahmadi dehghotbaddini hassan ahhadi
        This research has been done with the purpose of studying the effect of home literacy environment, parents positive reading attitude and children&rsquo;s reading interactions at home and school environment on children&rsquo;s positive reading attitude of fourth and fifth More
        This research has been done with the purpose of studying the effect of home literacy environment, parents positive reading attitude and children&rsquo;s reading interactions at home and school environment on children&rsquo;s positive reading attitude of fourth and fifth grades of elementary school&rsquo;s students. To perform this correlational research, the methods and the required data by using the Chiu and Ko reading dimension questionnaire (2005) were applied from a sample of n=352 students in the fourth and fifth grades of Rafsanjan township through random clustered sampling. The data were analyzed using path analysis method. Results revealed that the direct effect of purposeful reading behavior of parents and family socioeconomic status on parents positive reading attitude was positive and significant. The effect of parent positive reading attitude on children&rsquo;s positive reading attitude and children&rsquo;s reading interactions at home environment was positive and significant but on reading interactions in school was not significant. Results also revealed that the reading interactions at home and school environment had a significant effect on creation of children&rsquo;s positive reading attitude, and the effect of reading interactions at home environment was stronger too. Other results revealed that mother&rsquo;s positive reading attitude played a more important role in increasing of reading interactions and creation of children&rsquo;s positive reading attitude at home environment with regard to the father&rsquo;s attitude Manuscript profile
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        89 - Effect of the Educative Methods Upon Mothers’ Attitude Change in Children Training Based on Khaje NasierAl-Din Toosi Viewpoint
        Farzaneh Niknejad Sayed Hashem Golestani Sayed Ahmad Ahmadi
        Abstract This paper deals with Khaje NasierAl-Din Toosi educative methods and their effects upon the mothers’ attitude change in children trainig. The study method was of experimental which used of pre and posttest along with test and control groups. The statistical pop More
        Abstract This paper deals with Khaje NasierAl-Din Toosi educative methods and their effects upon the mothers’ attitude change in children trainig. The study method was of experimental which used of pre and posttest along with test and control groups. The statistical population consisted of mothers of girl pupils studying in elementary schools in Isfahan. The statistical sample included mothers for test group and 30 mothers for control group who were selected stepwise randomly. The tool used to measure was an scholar-made questionnaire. Its reliability was %84 and %85 based on retest and alpha Kronbach, respectively. The results showed that Khaje NasierAl-Din Toosi educative methods had influences on the mothers’ attitude change in training their children Manuscript profile
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        90 - The relationship between teaching methods and fostering the scientific attitude of the primary girl students in Tehran
        farshide fathi hafshejany Mahboube Arefi Kourosh fathi vajargah
        This study aims at investigating the relationship between teaching methods and fostering the scientific attitude in the primary girl students in four regions (north, south, east, and west) of Tehran in academic year 2009-2010. 20 teachers and 20 classes were selected fr More
        This study aims at investigating the relationship between teaching methods and fostering the scientific attitude in the primary girl students in four regions (north, south, east, and west) of Tehran in academic year 2009-2010. 20 teachers and 20 classes were selected from among all these schools by multi-stage cluster sampling. The data were collected through researcher-made questionnaire, observation checklist, documents and the file of class activities and were analyzed by Kolmogorov&ndash;Smirnov test, Friedman test, Binomial test and Spearman Correlation Coefficient. The findings revealed a significant correlation between collaborative, creative, question and answer, group discussion and experimental methods and the element of Creativity; the role playing methods and the elements of curiosity; and the teaching method and all three elements. The most commonly used methods were memorization and rehearsal, lecture, explanatory, expositive, and computer-aided method and the least commonly used ones were problem-solving and question and answer, collaborative, role-playing and thematic unit. The students under study were on average in terms of curiosity and at an unpleasant condition in terms of creativity and critical thinking. Manuscript profile
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        91 - Comparison of current and future attitudes of students and professors of the medical department in order to use mobile learning Case study: Mazandaran Islamic Azad University
        mojtaba rezaei rad zahra Ahangari Ahangar kolaei
        The current research was conducted with the aim of comparing the current and future attitudes of students and professors of the medical department of Islamic Azad University of Mazandaran in order to use mobile learning in the teaching and learning process using a surve More
        The current research was conducted with the aim of comparing the current and future attitudes of students and professors of the medical department of Islamic Azad University of Mazandaran in order to use mobile learning in the teaching and learning process using a survey method.The statistical population was, first, all the professors, including faculty members and teaching staff in the medical department, and the second statistical population was all the students of the medical department in the academic year 1400-01, which was 175 people by stratified random sampling method. 310 professors and students were selected as a statistical sample. The measuring instrument was a researcher-made questionnaire, which was calculated to be 0.89 using the internal consistency method and Cronbach's alpha coefficient. At the confidence level of 95% (&alpha;=0.05), the one-group t-test showed that the present and future attitudes of students in using mobile learning are more than average and positive. Also, the present and future attitude of professors in using mobile learning is more than average and positive. The t-test for independent groups showed that the current attitude of students and professors in using mobile learning is not different, and currently students and professors of the medical department have the same attitude towards using mobile learning in the teaching and learning process. However, the future attitude of students and professors in the use of mobile learning is different and the future attitude of the professors of the medical department in order to use mobile learning in the teaching and learning process is more positive than the students' attitude. Manuscript profile
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        92 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude"
        homa Doroudi Jafar Ramak
        Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women&#039;s clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Ins More
        Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women&#039;s clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Instagram) on brand attitude and purchase intention (Case study: women&#039;s clothing). This study is applied in terms of purpose and descriptive-analytical method, Is a survey method with a causal approach. The statistical population of the present study is the customers of Zanjan city masons who use social media to buy clothes. And is a statistical sample of 384 people who have been selected using Cochran&#039;s formula and in a simple random method. The primary data collection tool is the standard questionnaire of Wang et al. (2019), and its form validity and factor analysis method with KMO index (0.879) as well as their reliability were confirmed by reporting the total Cronbach&#039;s alpha coefficient (0.905). Took. In data analysis, descriptive and inferential statistical methods were used. In descriptive analysis, SPSS software version 21 was used, and in inferential analysis and testing of research hypotheses, structural equations and LISREL 8.8 software were used. The results show that information experience, entertainment experience, relationship-based experience have a significant effect on the commitment of social media brand communities. Also, social media brand community commitment has a significant effect on brand attitude. Also, the commitment of social media brand communities has a significant effect on the purchase intention, and finally, the brand attitude has a significant effect on the purchase intention Keywords: experience of brand communities, commitment of brand communities, social media networks, brand attitude, intention to buy on social media Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women&#039;s clothing) according to the role of brand attitude Abstract: The purpose of this study is to investigate the role of new media capabilities (platform: Instagram) on brand attitude and purchase intention (Case study: women&#039;s clothing). This study is applied in terms of purpose and descriptive-analytical method, Is a survey method with a causal approach. The statistical population of the present study is the customers of Zanjan city masons who use social media to buy clothes Manuscript profile
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        93 - Effect of customer attitude in Internet Banking(Case study: Refah Bank Customers)
        shadi Adibifard
        Introduction: Internet banking is one of the methods used in banking operations. Fulfilling the needs and wishes of customers and creating satisfaction in them by meeting their expectations, while making them loyal to the bank, leads to an increase in financial resource More
        Introduction: Internet banking is one of the methods used in banking operations. Fulfilling the needs and wishes of customers and creating satisfaction in them by meeting their expectations, while making them loyal to the bank, leads to an increase in financial resources and the survival of the organization. In addition, it provides the possibility of a stronger presence in the field of competition and a larger share of the market for the bank. This research has identified all the factors that can create customers' attitudes toward internet banking services. By identifying the influencing factors and increasing them, it is possible to create a desire to use and ultimately increase the actual and final use of Internet Bank.Method: This research is of an applied type and in terms of the method of gathering information it is in the category of descriptive research in terms of its nature and method it was classified as causal research because it discovered the cause or factors of an event in Refah Bank of Tehran. The statistical population of the research was the clients of Refah Kargaran Bank branches in Tehran, and 384 questionnaires were tested and the information was distributed and collected by a simple random cluster sampling method. The level of reliability and validity of the questionnaire was checked. In order to analyze the collected data, the method of structural equation modeling was used using Lisrel software, which basically examines the causal relationship between variables.Findings: The results of the research revealed the effect of quality, perceived fairness of service, technology acceptance and compatibility on attitude, the effect of quality, attitude and compatibility on satisfaction, the effect of satisfaction on electronic trust, the effect of satisfaction and electronic trust on the willingness to actually use. In addition, the positive effect of the quality of internet banking services on the attitude of customers means that when the quality of banking services is high from the point of view of the customer, the attitude of the customers will also be positive.Discussion: In order to pay attention to and emphasize the quality of internet banking services and indicators such as reliability, responsiveness, availability, adequacy, and security of the network, attention, and emphasis should be given to the perceived justice in addition to attention and emphasis to the acceptance of internet banking service technology. And paying attention to the compatibility of customers with internet banking services and indicators such as creating a good feeling by using internet banking services. Also, emphasis should be placed on the attitude of customers towards internet banking and indicators such as beliefs and positive or negative view toward internet banking.Keywords: customers&rsquo; attitude, Internet bank, Technology acceptance, Digital banking. Manuscript profile
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        94 - Investigation of Hypocritical Sufis in Jami's Haft Owrang using Functional Attitude Theory in Social Psychology
        Faranak Jahanbakhsh Masroureh Mokhtari Askar Salahi
        Attitudes are relatively stable assessments of various phenomena in the social world in people's minds. Functional Attitude Theory examines the inner motivations of human beings, the cause of attitudes and their role and function in creating social behaviors. In Haft Ow More
        Attitudes are relatively stable assessments of various phenomena in the social world in people's minds. Functional Attitude Theory examines the inner motivations of human beings, the cause of attitudes and their role and function in creating social behaviors. In Haft Owrang poetry, the poet's use of allegory and the narrative format, in most cases, has contributed greatly to the emergence of Jami's views on individual, interpersonal and social issues. The present article has studied the subject of "Hypocritical Sufis" from the perspective of analyzing their personality and behavior based on Functional Attitude Theory using analytical-descriptive method. The result of the research shows that the attitude of different social classes towards the phenomenon of hypocrisy and its manifestation in the Jami&rsquo;s age as "Hypocritical Sufis" can be classified into two "profit-seeking" and "value-seeking" functions. Also, the role of political and cultural conditions, traditions and customs of society, as well as the function of mysticism can be considered in this field. Despite the relative stability of Jami's view, the study of the contradiction in attitude as "cognitive inconsistency" is also important in Jami's Haft Owrang, where the poet has implemented the two approaches of "attitude justification" and "following destinism" in this component. Manuscript profile
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        95 - تاثیر گرایش به داشتن تفکر نقادانه بر تسهیل و پیشرفت در مهارت مقاله نویسی استدلالی: بررسی دیدگاه استادان و دانشجویان ایرانی رشته آموزش زبان انگلیسی
        Shaho Hoorijani Hossein Heidari Tabrizi Mohsen Masoomi
        این مطالعه به بررسی تأثیر دیدگاه زبان آموزان و ااتید آموزش زبان انگلیسی و آموزش اصول تفکر انتقادی (CT) بر توانایی‌های&nbsp; نوشتاری تعدادی از زبان‌آموزان مرد و زن ایرانی زبان انگلیسی که در دانشگاه آزاد اسلامی واحدکردستان، زبان انگلیسی تحصیل کرده‌اند، پرداخته است. دیدگاه More
        این مطالعه به بررسی تأثیر دیدگاه زبان آموزان و ااتید آموزش زبان انگلیسی و آموزش اصول تفکر انتقادی (CT) بر توانایی‌های&nbsp; نوشتاری تعدادی از زبان‌آموزان مرد و زن ایرانی زبان انگلیسی که در دانشگاه آزاد اسلامی واحدکردستان، زبان انگلیسی تحصیل کرده‌اند، پرداخته است. دیدگاه نقش مهمی را بر یادگیری زبان خارجه به ویژه در پیشرفت مهارت مقاله نویسی استدلالی ایفا می کند. در این مقاله توصیفی در مرحله اول، 80 &nbsp;زبان آموز و 14 معلم انتخاب شدند. سپس در شروع ترم با استفاده از پرسشنامه آنلاین سنجش تمایل به داشتن تفکر انتقادانه کالیفرنیا (CCTDI) دیدگاه این زبان آموزان مورد ارزیابی و بررسی قرار گرفت. برای جمع‌آوری داده‌های مورد نیاز، آزمون مهارت‌های تفکر انتقادی کالیفرنیا (CCTDI) دو بار، یک‌بار قبل و یک‌بار بعد از تدریس انجام شد. این مطالعه از یک طرح شبه آزمایشی پیش‌آزمون پس‌آزمون استفاده کرد که در آن تکنیک‌های CT شامل حقیقت‌جویی، ذهن باز، تحلیل‌گری، سیستماتیک، اعتماد به نفس، کنجکاوی و اطلاعات در 6 مرحله به شرکت‌کنندگان معرفی شد. نتایج به دست آمده حاصل از این پژوهش نشان داد که معلمان و داشنجویان رشته آموزش زبان انگلیسی دیدگاه مثبتی را نسبت به تمام بخش های پرسشنامه سنجش تفکر نقادانه داشتند. آنان تمایل مثبتی نسبت به حقیقت جویی و کنجکاوی در نوشته های خود داشتند. نتایج حاصل از این تحقیق همچنین نشان داد که شرکت کنندگان در این تحقیق دیدگاه مثبتی نسبت به یادگیری زبان انگلیسی داشتند.&nbsp; Manuscript profile
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        96 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
        Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiani Majid Shadmand
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        97 - Allegory in Animal Farm Story By George Orwell
        Fatemeh Azizmohammadi
        &nbsp; 847/5000 The present research is an analysis of literary styles, and investigates the literary affinity, the importance of allegory, and the shift in linguistics or language abuse in the story of the farm animal by George Orwell. The political a More
        &nbsp; 847/5000 The present research is an analysis of literary styles, and investigates the literary affinity, the importance of allegory, and the shift in linguistics or language abuse in the story of the farm animal by George Orwell. The political abuse of language by George Orwell is one of the unique features of an animal farm story and an inseparable part of his likeness. A simple animal farm story is in fact a literary analogy that appears in the struggle for power, usurpation, intimidation, exploitation, hypocrisy, corruption, political plans, and terror from ruling classes that may appear in every form (human or animal ), Refers. In any case, the main thing is that Orwell, with his precise and prose style, has made this issue interesting and fun using live imagery and artistic use of the literary industry. This story with a clear written style, deceptively simple but creative and expressive language, is a source of massive aesthetics and intellectual pleasure and political attitude. Manuscript profile
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        98 - The Effect of Iranian EFL Learners’ Attitude towards English Language Learning on Their Autonomy
        Nasser Rashidi Hasti Nazemi
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        99 - Comparing dysfunctional attitude and cognitive flexibility between women with and without a history of divorce
        Masoomeh Shafiei Sajad Basharpour Hadis Heydari rad
        This study aimed to compare dysfunctional attitudes and cognitive flexibility between women with and without a history of divorce. The study population included all women who were supported by Imam Khomeini Relief Foundation in Gilangharb due to divorce and the resultan More
        This study aimed to compare dysfunctional attitudes and cognitive flexibility between women with and without a history of divorce. The study population included all women who were supported by Imam Khomeini Relief Foundation in Gilangharb due to divorce and the resultant financial problems. A sample of 40 people as the statistical sample and 40 people with no history of divorce as the control group who were selected through simple random sampling. The design of the study was causal-comparative. Weissman &amp; Beck (1978) Dysfunctional Attitudes Scale, and Dennis, Vander, Wal (2010) Cognitive Flexibility Questionnaire were used for data collection. The data were submitted to multivariate analysis of variance( MANOVA). The results showed that the mean scores of divorced people in dysfunctional attitudes was significantly higher than those without a history of divorce, (F= 66.12 , p &gt; .001), but with regard to cognitive flexibility (F=94. 8 p &lt; .01) and its subscales, i.e., perceived control (F=12.14 p &lt; .001), the perception of several solutions (F=21.6 , p &lt; .01) and perception briefings (F=81.3 , p &lt; .05), the mean scores of the women with a history of divorce were significantly lower than those without a history of divorce. Manuscript profile
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        100 - Effectiveness of Cognitive Behavioral Therapy on Intolerance of Uncertainty and Dysfunctional Attitudes Among Divorce Applicant Women
        Bahar Shadani Shohre Ghorban Shiroudi
        Thecurrent research was conducted with the aim of determining the cognitive behavioral therapy effectiveness on the intolerance of uncertainty and dysfunctional attitudes among divorce applicant women in Tehran city. Research statistical population consisted of all divo More
        Thecurrent research was conducted with the aim of determining the cognitive behavioral therapy effectiveness on the intolerance of uncertainty and dysfunctional attitudes among divorce applicant women in Tehran city. Research statistical population consisted of all divorce applicant women who referred to divorce official centers in Tehran in fall 2018. 30 individuals were selected using purposeful sampling method and were randomly assigned into an experimental group and a control group (n=15). This was a quasi-experimental with pretest-posttest and control group design. The Intoleranceof Uncertainty Scale (Freeston etal., 1994) and Weissman and Beck`s Dysfunctional Attitudes Questionnaire were used in two stages of pre-test and post-test to collect data.The experimental group received cognitive behavioral intervention in nine 90-minutes group sessions twice a week. The control group was on the waiting list for two months. Research data were analyzed using multivariate analysis of covariance (MANCOVA). Findings showed that CBT significantly affects the intolerance of uncertainty reduction and dysfunctional attitudes among divorce applicant women. Manuscript profile
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        101 - Examining the Casual Model of Identity Styles and Social Acceptability with Mediating of Dysfunctional Attitudes in Predicting the Use of Cosmetics in Female Students
        Sanaz Eyni Behzad Malehmir Safura Keyvanlo Shaghayegh Tahmasebizadeh Matine Ebadi
        The aim of the present study was to examine the causal model of identity styles and social acceptance by mediating of dysfunctional attitudes in predicting the use of cosmetics in female students. The statistical population of the present study was all female students o More
        The aim of the present study was to examine the causal model of identity styles and social acceptance by mediating of dysfunctional attitudes in predicting the use of cosmetics in female students. The statistical population of the present study was all female students of Mohaghegh Ardabili University during the academic year 2020-2021. The research sample was 336 individuals who were selected via convenient sampling method. The research design was correlational and structural equations type. Measuring instruments included Identity Style Questionnaire (1989), Social Acceptance Questionnaire (1960), Dysfunctional Attitudes Scale (1978), and Cosmetics Use Questionnaire (2014). The subjects answered the questionnaires online and in cyberspace. Data analysis was performed using structural equation modeling. The results showed that the causal model of the relationships between identity styles, social acceptance, dysfunctional attitudes, and the use of cosmetics in female students based on different indicators had optimum goodness of fit. Identity styles, social acceptance, and dysfunctional attitudes had a direct effect on the use of cosmetics in female students; also, identity styles and social acceptance had an indirect effect on the use of cosmetics through dysfunctional attitudes. Therefore, identity styles, social acceptance, and dysfunctional attitudes play an important role in the use of cosmetics in female students. Manuscript profile
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        102 - Presenting a Structural Model of Body Image based on Sexual Schemas, Personality Type, Attitude to Eating with the Mediation of Perfectionism in People with Cultural Damage and Body Dysmorphic Disorder
        Roghaye Eslam nia Javad Khalatbari Shohreh Ghorban Shiroudi
        The purpose of the present study was to propose a structural model of body image based on gender schemas, personality type, attitude to eating with the mediation of perfectionism in individuals with cultural pathology and body dysmorphic disorder referred to the beauty More
        The purpose of the present study was to propose a structural model of body image based on gender schemas, personality type, attitude to eating with the mediation of perfectionism in individuals with cultural pathology and body dysmorphic disorder referred to the beauty clinics of Mazandaran province. The statistical population of the research embraced individuals who referred to the beauty clinics of Mazandaran province (Amol, Babol, Sari and Qaimshahr cities). The sample included 330 participants whom were selected through purposive procedure. The method of the current research was correlational of structural equation modeling (SEM) one. Data was collected by implementing Tan Sooto and Garcia's (2002) Body Image Satisfaction Questionnaire, Cyranowski (1994) Sexual Schema Questionnaire, Costa and McCrae's (1996) Personality Type Questionnaire, Mintz et al.'s (2000) Eating Attitude Questionnaire, Terry-Shorte et al. and Perfectionism Questionnaire (1995). To analyze the data structural equation modeling was applied via utilizing SPSS22 and Amose23 software. The results of the research showed that there was a significant relationship between gender schemas and body image in individuals with body dysmorphic disorder with the mediation of perfectionism. The results also indicated that personality type was significantly correlated to body image in participants with body dysmorphic disorder through the mediation of perfectionism. There was also a significant correlation between eating attitude and body image in subjects with body dysmorphic disorder, with the mediation of perfectionism.&nbsp;Finally, the findings revealed that body image was significantly related to all the investigated variables, and in fact, it could be concluded that since the appearance of a person is a part of a person's personality and identity and it appears in cultural and social situations dissatisfaction with it provides a risk factor for many disorders. Manuscript profile
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        103 - Investigation of the Relationship Between Sexual Knowledge and Attitude, Components of Love and Marital Satisfaction with Spouse Abuse in Married Employees in Ahvaz State Sector Administrations
        Farah Naderi A. R. Heidarie زینب Hosainzadeh Ma-laki
        &nbsp; The purpose of the present study was to investigate the relationship between sexual knowledge and attitude, components of love and marital satisfaction with spouse abuse in married employees in Ahvaz state sector administrations. The sample consisted of 200 marri More
        &nbsp; The purpose of the present study was to investigate the relationship between sexual knowledge and attitude, components of love and marital satisfaction with spouse abuse in married employees in Ahvaz state sector administrations. The sample consisted of 200 married personnels (100 males and100 females) which were selected randomly using the stratified sampling method. The measures used in this study were Conflict Tactics-Scales-2 (CTS-2), Sexual Knowledge and Attitude Scale, Triangular of Love Questionnaire and ENRICH: Enriching as well as Nurturing Relationship Issue, Communication and Happiness. In order to analysis the data, simple correlation and regression analysis methods were used. The results indicated that the sexual knowledge and attitude, components of love and marital satisfaction have significant negative correlation with spouse abuse in both males and females, and these were suitable predictors of spouse abuse.&nbsp; Manuscript profile
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        104 - Prediction Of The Frequency Of Going To The Beauty Saloons Based On Self-Esteem, Perfectionism, And Attitude Toward Appearance
        Valeh Rouhani Mojtaba Amiri Majad
        This study aimed to predict the frequency of going to the beauty saloon based on self-esteem, perfectionism, and attitude toward appearance. The research design was descriptive- correlational. The population consisted of all women in Tehran who had referred to women's s More
        This study aimed to predict the frequency of going to the beauty saloon based on self-esteem, perfectionism, and attitude toward appearance. The research design was descriptive- correlational. The population consisted of all women in Tehran who had referred to women's saloons during 1393-1394. 94 women were selected using purposeful sampling among them and completed Quality Of Self-Esteem Scale (Heatherton &amp; Polivy, 1991), Tehran Multidimensional Perfectionism Questionnaire (Beshart, 2005), Socio-Cultural Attitudes Towards Appearance Scale (Heinberg &amp; Thompson, 1995) and responded to demographic questions. Data were analyzed using Pearson correlation coefficient and regression analysis. The results showed that self-esteem and perfectionism had no significant relationship with frequency of going to the beauty saloon and only autonomous perfectionism subscales significantly correlated to frequency of going to the beauty saloon. The results also showed that attitudes towards appearance significantly correlated with frequency of going to the beauty saloon and could predict and explain 35% of variance of the frequency of going to the beauty saloon (p&le;.01). Manuscript profile
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        105 - The effectiveness of Islamic resilience skills training on Parental attitude and Guilt of mothers of blind children
        samaneh SARFARAZI ELAHE SARFARAZI
        Aim:The aim of this study was to determine the effectiveness of Islamic resilience skills training on parental attitudes and guilt of mothers with blind children. Method: The research method is clinical trial by pretest-posttest method with a control group and the stati More
        Aim:The aim of this study was to determine the effectiveness of Islamic resilience skills training on parental attitudes and guilt of mothers with blind children. Method: The research method is clinical trial by pretest-posttest method with a control group and the statistical population includes mothers of blind children in 2021. Using purposive sampling method, 32 mothers were selected in cyberspace and randomly selected in two groups of control and Experiments were performed. Attitudes of Parents with Special Needs Child towards Their Children Scale&rsquo;s Govender (2002) and Guilt Questionnaire&rsquo;s Eisenhower (2007) were used to collect information. The obtained data were analyzed using multivariate analysis of covariance using SPSS software version 24. Results: Findings showed that there was a significant difference between the performance of control and experimental groups in improving parental attitude and reducing guilt in the post-test stage (p &lt;0.05). Also, the results of covariance analysis showed that Islamic resilience training has improved the subscales of parental attitudes (acceptance and affection, shame, failure, despair and extreme support) in mothers with blind children.Conclusion: Based on the research findings, it can be concluded that educating mothers based on Islamic resilience has had an effect on improving their attitude towards their children and reducing their guilt; Therefore, it can be used as an effective intervention method based on the culture and religion of the community. Manuscript profile
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        106 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
        Alireza Rousta Elham Bahrami
        Today all economic activities are engaged in competition, so every economic enterprise is trying to create a competitive advantage in the hospitality field this concept is of special importance. The brand's special value and the consumer attitudes are two key factors in More
        Today all economic activities are engaged in competition, so every economic enterprise is trying to create a competitive advantage in the hospitality field this concept is of special importance. The brand's special value and the consumer attitudes are two key factors in creating competitive advantage, therefore, in this paper, the effect of brand-specific value on competitive advantage with consumer attitudes toward advertising and with an applied approach in five-star hotels in Kish is investigated. Were extracted based on theoretical foundations of conceptual model. Data were collected using a questionnaire consisting of 25 questions. First, the questionnaire was confirmed by the experts ' viewpoints in terms of content validity. Then, construct validity was performed using confirmatory factor analysis technique. Cronbach's alpha coefficient and composite reliability were calculated to assess the reliability. Cronbach's alpha coefficient of 859.0 questionnaire was calculated and the CR value of all variables was obtained above 7/0. The statistical population of this study consisted of all passengers of five star hotels in Kish, and the questionnaire was assigned to 490 passengers. Structural equation modeling and LISREL software were used to test the research hypotheses. The results showed that brand awareness, consumer attitudes toward advertising, perceived quality, brand loyalty, and brand Association have an impact on competitive advantage. Also, the results showed that the brand's special value on the consumer attitudes to the advertisement has a positive and significant impact, and the consumer attitude toward advertising has a mediating role in the relationship between brand value and competitive advantage. Manuscript profile
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        107 - The relationship between body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance to body self-concept among female students
        somayeh nadiyan ghomsheh saeed bakhtiar pour
        The aim of this study was the relationship between body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance to self-concept among fourth year high school female students in district 3 of Ahvaz. To this end, a sample including 250 studen More
        The aim of this study was the relationship between body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance to self-concept among fourth year high school female students in district 3 of Ahvaz. To this end, a sample including 250 students were selected at cluster sampling method and tested by multidimensional body-self relation questionnaire, socio-physical anxiety questionnaire, socio-cultural attitudes test about body image, and self-concept scale. In this study, statistical methods of the Pearson correlation and multiple liner regression were used. The results showed that body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance were related significantly and negatively to body self-concept in female students. Also, body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance were significantly predictors of body self-concept. Keywords: Body dissatisfaction, Socio-physical anxiety Socio-cultural attitudes about appearance, Body self-concept. The aim of this study was the relationship between body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance to self-concept among fourth year high school female students in district 3 of Ahvaz. To this end, a sample including 250 students were selected at cluster sampling method and tested by multidimensional body-self relation questionnaire, socio-physical anxiety questionnaire, socio-cultural attitudes test about body image, and self-concept scale. In this study, statistical methods of the Pearson correlation and multiple liner regression were used. The results showed that body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance were related significantly and negatively to body self-concept in female students. Also, body dissatisfaction, socio-physical anxiety and socio-cultural attitudes about appearance were significantly predictors of body self-concept. Keywords: Body dissatisfaction, Socio-physical anxiety Socio-cultural attitudes about appearance, Body self-concept. Manuscript profile
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        108 - Investigating the relationship between ethical foundations and life satisfaction of female employees with mediating role of religious attitude and social behavior
        raheleh alizadeh behrang esmaeili shad
        The purpose of this study was to Investigating the relationship between ethical foundations and life satisfaction of female employees with mediating role of religious attitude and social behavior. The research is applied in terms of purpose and descriptive method. The s More
        The purpose of this study was to Investigating the relationship between ethical foundations and life satisfaction of female employees with mediating role of religious attitude and social behavior. The research is applied in terms of purpose and descriptive method. The statistical population includes all 2709 female employees of education and training in Bojnourd and the sample is 336 according to Cochran formula and they were selected by stratified random sampling. The instrument was the 32 item questionnaire on ethical foundations Haidt and Graham (2007), religious attitude of Khodayari-Fard et al. (2000), Exposure-Exercise Henrikhsson &amp; Clark (2003) and Life Satisfaction Dinner et al (1985). The content validity and reliability of the questionnaires were confirmed by Cronbach's alpha method. The alpha coefficient was estimated (0.79), (0.93), (0.74) and (0.71) respectively. To analyze the findings, Pearson correlation coefficient, regression and structural equations were used using SPSS 21 and Liserl 8/1 software. The results showed there is a significant relationship between the ethical foundations and components (fairness), religious attitudes and components (religious belief and social representation), and social behavior with life satisfaction. There is no relationship between the components (care / injury, loyalty, respect, Sincerity) of moral foundations with life satisfaction. The main hypothesis shows that there is a significant relationship between ethical foundations, religious attitude and social behavior with satisfaction of life. Manuscript profile
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        109 - Presentation Model of Entrepreneurial Attitude based on Intellectual and Social Capital with Mediating Organizational Commitment
        Azadeh Molaee Roghieh Vahdat Bourashan Mohammad Hassani
        Present research aimed to presentation model of entrepreneurial attitude based on intellectual and social capital with mediating organizational commitment. This study in terms of purpose was applied and in terms of implementation was descriptive from type of correlation More
        Present research aimed to presentation model of entrepreneurial attitude based on intellectual and social capital with mediating organizational commitment. This study in terms of purpose was applied and in terms of implementation was descriptive from type of correlation. The research population was the employees of the academic-applied comprehensive universities of West Azerbaijan province in academic years of 2018-19 with number of 600 people. According to the size of the population and based on the Krejcie and Morgan table, 234 people were selected as the sample according to the classified sampling method based on the city of the place of employment. To collect data used from the questionnaires of entrepreneurial attitude (Robbins &amp; Coulter, 1989), intellectual capital (Bontis, 1996), social capital (Pajak, 2006) and organizational commitment (Allen &amp; Meyer, 1990). The data analyze by structural equation method at a significantly lower level than 0.05. The findings showed that intellectual capital on organizational commitment and entrepreneurial attitude, social capital on organizational commitment and entrepreneurial attitude and organizational commitment on entrepreneurial attitude had significant and direct effect. Also, intellectual and social capital with mediating organizational commitment on entrepreneurial attitude had significant and indirect effect (p &lt; 0.05). Organizational commitment was a good mediator between intellectual and social capital with entrepreneurial attitude. According to the results, planning to improve the intellectual and social capital and organizational commitment to improve entrepreneurial attitude is essential. Manuscript profile
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        110 - The effectiveness of mindfulness training (presence awareness) on dysfunctional attitude and anxiety in women with premenstrual syndrome
        Parviz Askary Alireza Hidarie fatemh khaleghi
        Improving the psychological characteristics of women with premenstrual syndrome can improve the level of psychosocial health. Therefore, this study aimed to evaluate the effectiveness of mindfulness training on dysfunctional attitude and anxiety in women with premenstru More
        Improving the psychological characteristics of women with premenstrual syndrome can improve the level of psychosocial health. Therefore, this study aimed to evaluate the effectiveness of mindfulness training on dysfunctional attitude and anxiety in women with premenstrual syndrome. The research method was experimental with pre-test and post-test design with unequal control group. The statistical population of the present study was 200 women with premenstrual syndrome referred to gynecologists in clinics and hospitals of Malayer in 2018, of whom 40 were available using non-random sampling method. Were selected as the sample group and simple random sampling method for the alternative group. To measure the variables, the dysfunctional attitude questionnaire (Weisman and Beck, 1978; quoted by Shokri et al., 2015), the anxiety questionnaire (Beck and Esther, 1988; quoted by Kaviani and Mousavi, 2008) were used. Data were analyzed using one-way and multi-way analysis of covariance. The results of this study showed that mindfulness training is effective in reducing the feeling of anxiety in women with premenstrual syndrome. But it had no significant effect on dysfunctional attitudes in women with premenstrual syndrome. According to the research findings, it is concluded that mindfulness training has an important role in reducing anxiety in women with premenstrual syndrome. Manuscript profile
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        111 - Comparison of personality traits, quality of life, and attitude towards life in pet clients with veterinary clinics in Gorgan
        Ehsan Ziadloo Javanshir Asadi Soniya Jahedi-Delivand
        Objective: Personality is one of the effective factors in creating individual differences and a set of personal traits and characteristics that can be used to compare people with each other. Personality traits can affect how a person recognizes and interprets the enviro More
        Objective: Personality is one of the effective factors in creating individual differences and a set of personal traits and characteristics that can be used to compare people with each other. Personality traits can affect how a person recognizes and interprets the environment and play an important role in their quality of life. It is generally believed that different personality traits of individuals affect the degree of satisfaction or dissatisfaction of people with life and its quality. The aim of this study was to compare personality traits, quality of life and attitude toward life in patients with and without a pet to veterinary clinics in Gorgan.Methods: The method of this research was descriptive-causal comparative. The statistical population is patients with and without pets to veterinary clinics in Gorgan in 2016, the sampling method is available and 60 people were selected as the sample, to collect data from the 6-factor Hexaco questionnaire. (HEXACO-PI-R) was used for personality traits, Weir and Sherbon questionnaire for quality of life and Batista questionnaire for attitude towards life.Results: The results of multivariate analysis of variance showed that among the components of personality traits with a significant level (0.383), the component of honesty and humility, emotionality, extraversion, agreement, conscientiousness, openness to experiences New (which was higher than the rest subscale of extroversion) and among the components of quality of life with a significant level (0.656) physical role, physical pain, social function, emotional role, general health (which is the subscale of social performance from The rest was more) and among the components of life attitude with a significant level (0.514) of the framework component and completion, there is a significant difference between the two groups.Conclusion: Based on the findings of this study, there is a significant difference between personality traits, quality of life and attitude towards life in clients with and without a pet.Method: The method of the present study was descriptive-causal comparative. The statistical population is clients with and without pets in veterinary clinics of Gorgan city. Sampling method is available and 60 people were selected as a sample. A standard questionnaire was used to collect data.Result: The results of multivariate analysis of variance showed that among the components of personality traits, honesty and humility, emotionality, agreement, conscientiousness, openness to new experiences and among the components of quality of life, physical role, physical pain, emotional role, general health And among the components of life attitude, the component of framework and complementarity there is a significant difference between the two groups.Conclusion: Based on the findings of this study, it can be concluded that there is a significant difference between personality traits, quality of life and attitude towards life in clients with and without a pet. Manuscript profile
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        112 - The Relationship between Practice Deprivation in Covid-19 Pandemic, Attitudes toward Sport, Socioeconomic Status and Level of Activity with Depression, Vitality and Happiness among Bodybuilders
        Mohsen Golparvar Alireza Salehpour
        The Covid-19 pandemic deprives a wide range of athletes from engaging in sports activities and thus creates problems for them. The aim of this study was to determine the relationship between sports deprivation in the corona pandemic period, attitudes toward sports, soci More
        The Covid-19 pandemic deprives a wide range of athletes from engaging in sports activities and thus creates problems for them. The aim of this study was to determine the relationship between sports deprivation in the corona pandemic period, attitudes toward sports, socio-economic status and level of activity with depression, vitality and happiness among bodybuilders. The research method was correlation in the framework of canonical correlation analysis and the statistical population of the study was the bodybuilders in Isfahan city in spring 2021. Among them, 211 persons were selected trough accessible sampling manner. Attitudes toward sports questionnaire (2021), socio-economic status questionnaire (Ghodratnema et al, 2012), a question to measure exercise deprivation, a question to measure activity level, depression questionnaire (Beck, 1961), vitality questionnaire (Rayan &amp; Fredrick, 1997) and Oxford happiness questionnaire (Argyle &amp; Lu, 1990) were used to measure the variables. Data were analyzed using Pearson&rsquo;s correlation and canonical correlation analysis by SPSS version 25. The results of canonical correlation analysis showed that among the four predictor variables, socio-economic status with a canonical standard coefficient of 0.72, attitudes toward sport with a canonical standard coefficient of -0.55, and sports deprivation in the corona pandemic period with canonical standard coefficient of 0.39 can predict depression, vitality and happiness. Overall, the findings of this study showed that deprivation of sports due to corona pandemic has been able to play a role along with socio-economic status and attitude to sports for depression, vitality and happiness of bodybuilders. Manuscript profile
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        113 - Lexical Attrition of Mother Tongue among Sardashti Kurdish Migrants in Tehran
        Eqbal Ghasemiani Ibrahim Badakhshan Masoud Dehghan Zaniar Naghshbandi
        AbstractIn language contact situations, especially in an unstable bilingual community when domains of mother language are diminished, the speakers' patterns of lexical use are changed. The purpose of this study is to explore lexical attrition of Kurdish children residin More
        AbstractIn language contact situations, especially in an unstable bilingual community when domains of mother language are diminished, the speakers' patterns of lexical use are changed. The purpose of this study is to explore lexical attrition of Kurdish children residing in Tehran.66 Sardashti Kurdish speakers participated in this study. They have been selected from two different language communities (Tehran/Sardasht). A picture-based vocabulary test of the first language was used to measure the participants' lexical attrition. This study also examines the relationship between individuals' attitude and lexical attrition. For this aim, a language attitude questionnaire was also used to determine the relationship between positive attitude and the degree of lexical loss in the mother tongue. The data analysis showed that the children in Tehran have experienced a significant degree of lexicon attrition. In fact, they were less proficient in using Kurdish words as compared to their peers in Sardasht. The results also showed that there is a significant relationship between the speakers' attitudes toward the Kurdish language and the amount of lexical loss. Manuscript profile
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        114 - Love and Mysticism: A Decade Exploration On Saadiology's Studies
        Fateme Mortazavi Asghar Dadbeh bahram parvingonabadi
        Saadiology is a broad field that examines Saadi's aphorisms, texts, and ideas in different spheres. As Saadi's sensationalism and elaboration are prominently based on love and mysticism, these concepts are essential to the narrative. The critical and analytical works in More
        Saadiology is a broad field that examines Saadi's aphorisms, texts, and ideas in different spheres. As Saadi's sensationalism and elaboration are prominently based on love and mysticism, these concepts are essential to the narrative. The critical and analytical works in this area differ markedly and convincingly. The purpose of this study was to examine the validity of alternative perspectives in Saadiology in the context of recognizing the requirements of noble research from an overview of 19 articles published over the last decade. Furthermore, the present study aimed to explore reliable reasons for different attitudes and discover real and non-real love priorities. Additionally, it was conducted in objective and reader-response critisim as well as quantitative method. This research has been done by descriptive analitical method by studying articles and related library resources and the results show that although the relevant studies in Saadiology maintain inconsistent views, they remain a comprehensive resource for scholars. Manuscript profile
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        115 - Presenting the sustainable functional development model of Tehran Municipal Sports Organization based on green merits
        Davar Khaksar Boldagi Majid Soleimani Adel Afkar
        The current research was designed and implemented with the aim of presenting a sustainable functional development model of Tehran Municipal Sports Organization based on green competencies with a mixed approach. The current research was mixed in terms of practical purpos More
        The current research was designed and implemented with the aim of presenting a sustainable functional development model of Tehran Municipal Sports Organization based on green competencies with a mixed approach. The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method and based on the research approach. The statistical population of the present research in the qualitative part included university professors familiar with green management, green competence, and organizational performance (they have conducted at least two studies in this field). Purposive sampling method was used to select the interviewees. This sampling continued until theoretical saturation was reached and finally 16 people were selected as a sample. Also, the statistical population in the quantitative part of the research included all the employees of the Tehran Municipal Sports Organization, whose number is 2610, and the statistical sample was considered to be 335 based on Morgan's table and available. The tools used in this research the interview was a questionnaire extracted from the interview and a standard questionnaire. Open, axial and selective coding was used to examine the data of the qualitative part, and the structural equation modeling method was used in the quantitative part. The results of the present study showed that the sustainable functional development of the Tehran Municipal Sports Organization based on green competencies is significant (T value greater than 1.96). Manuscript profile
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        116 - Creativity in Internal Marketing with Performance Improvement Approach (Case study: Water and Wastewater Company)
        Ebrahim Yazdian Musa Ahmadi Mahmoud Noorayi
        Purpose: The purpose of this research is to provide a conceptual model of creativity in domestic marketing with a performance improvement approach in the water and wastewater industry. Method: The method of analysis of this study was a Structural Interpretative Method More
        Purpose: The purpose of this research is to provide a conceptual model of creativity in domestic marketing with a performance improvement approach in the water and wastewater industry. Method: The method of analysis of this study was a Structural Interpretative Method (ISM). Using this method, the analysis of the proposed model was performed. Findings: The results show that the variables of the comprehensive motivational system, the economic attitude towards the water industry, the comprehensive human capital system, the system of competence in appointments, prospects, and the formulation of strategy and process management in the hybrid region. Impact-dependency strength diagram An analytical method has been used to show that the variables in this area have a penetration power and a high degree of dependence. Ultimately, these dimensions are considered as key variables, or the key dimensions of internal marketing, and they have been particularly important for the implementation of internal marketing in the water and wastewater industry. Manuscript profile
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        117 - Formulating structural model of entrepreneurial attitude based on the perception of family support and competition
        Soraya Mehrizizadeh Shekoofeh Mottaghi Mohammadhossein Sorbi
        Purpose: The purpose of this study was to investigate the mediating role of competitiveness in the relationship between perceptions of family support and entrepreneurial attitudes in high school students. Method: This was a descriptive-correlational study using structur More
        Purpose: The purpose of this study was to investigate the mediating role of competitiveness in the relationship between perceptions of family support and entrepreneurial attitudes in high school students. Method: This was a descriptive-correlational study using structural equation modeling. The statistical population of the study included all high school students in Yazd, 415 of whom were selected by multi-stage cluster sampling. To collect data detritus from questionnaires competitiveness of Franken et al. (1995), entrepreneurial attitude Dalijah (2017) and the perception of the support of families Prosidano and Heller (1983) were used. The obtained data were analyzed at two levels of descriptive statistics (describing how the data are scattered) and inferential statistics (testing research hypotheses and fitting the measurement model). Results: The results showed that there is a significant direct effect between perceptions of family support and competition and also between competition and entrepreneurial attitude (P&lt;0.01). On the other hand, the perception of family support can have a significant indirect effect on the entrepreneurial attitude through the mediating role of competition, the effect of which was equal to 20%. Conclusion: By strengthening the spirit of positive competition and increasing family support, entrepreneurial attitude can be raised in students. Manuscript profile
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        118 - Creative Approach to Tourism in the “Promotion of the Cultural Capital in Iran”
        Rozita Sepehrnia
        Background: Nowadays, tourism is considered to be the most important commodity trade as well as being a criterion for prosperity of life and lifestyle, especially in developing countries. These factors can enhance the cultural capital of societies, as well as promoting More
        Background: Nowadays, tourism is considered to be the most important commodity trade as well as being a criterion for prosperity of life and lifestyle, especially in developing countries. These factors can enhance the cultural capital of societies, as well as promoting the national integration and pride to the full. Purpose: The purpose of this study was to examine the stance of the relationship between indicators of tourism as well as protecting the cultural heritage by promoting the cultural capital of Iran. Methods: As far as objective is concerned this research is applied and is descriptive and survey as far as data collection is concerned. Some 350 senior managers and cultural experts from 31 provinces were selected using cluster sampling method. The main research tool was a researcher-made questionnaire with a calculated Cronbach's alpha reliability coefficient of 816/0. To test the hypothesis of the study, factor analysis and structural equation analysis and multiple determination coefficients were used. Findings: The results showed that components of "tourism" in the status quo, 71% and 43% in good condition to explain and predict changes promoting cultural capital. Results indicated that between "tourism" and "preservation and protection of cultural heritage" and the promotion of cultural capital in Iran there was a significant positive correlation and these two variables and parameters correctly can enhance the cultural capital of Iran, especially in conditions forecast. Conclusion: The ideal situation for tourism and cultural heritage is reduced to the status of the findings, having a creative approach to cultural policy in the context of strategic management culture can be a way out of this problem, it can also open the door to the planners and pave the way for the realization of the cultural policy promotion. Manuscript profile
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        119 - The Investigation of the Effect of Verse and Story Based Training on Improving the Attitudes of Normal Children toward the Deaf and Blind Children
        Farideh Kalhori Qumarth Karimi
        Purpose: The main purpose of this study was to investigate the effect of poetry-based education and storytelling on improving the attitudes of normal children towards deaf and blind children. Methodology: The research method was quasi-experimental pre-test-post-test wit More
        Purpose: The main purpose of this study was to investigate the effect of poetry-based education and storytelling on improving the attitudes of normal children towards deaf and blind children. Methodology: The research method was quasi-experimental pre-test-post-test with a control group. The statistical population of the present study consisted of normal girls aged 7-12 years in comprehensive libraries in Tehran in the summer of 2014. Then 50 female students were selected through multi-stage cluster sampling and randomly assigned to experimental and control groups (25 people in each group). Data were collected using the Chidak-McMaster scale to measure children's attitudes toward children with disabilities. Rosenbaum, Aramstrang, King (1988) (CATCH). After the pre-test, 13 training sessions based on poetry and storytelling were held by experienced instructors for the experimental group. After the training sessions, post-test was performed on both experimental and control groups. Research data were analyzed by analysis of covariance. Results: The results showed that there was a significant difference in the scores of normal children's attitudes toward the blind and deaf children in the expriment group (verse and story based training group) in comparison with the control group who did not see training (P &le;.05). &nbsp;Conclusion: Findings of this research has implications for revision of educational programs of related organizations including the Education Organization and the Center for the Development of Children and Adolescents to change the attitude of children in different emotional, cognitive and social areas by verse and story based training to create more motivation in children to communicate with children with disabilities. Manuscript profile
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        120 - The role of social media on the purchase intention of customers with IR-MCI numbers (Case of study: Iranian tea)
        Shayan Basir Mohammadreza AzadehDel Maryam Ooshaksaraei
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        121 - The Role of Affection and Intimacy in the Quantitative and Qualitative Development of Teacher-Student Transferring values and Attitudes during the Design Education Process
        Hamed Ahvar Gholamreza Talischi Saeed Tizghalam Zenozi
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        122 - The Invistigation of Relationship beween Religious Attitude and Self-Efficacy with Academic Adjustment among University Students
        Mohammad Ali Sepahvandi Leila Mansouri
        Adjustment and its dimensions are fundamental and widespread issues in psychology. Therefore identify of factors associated with it, can increase the knowledge, and reduce personal and interpersonal problems. The present study aimed to investigate the relationship betwe More
        Adjustment and its dimensions are fundamental and widespread issues in psychology. Therefore identify of factors associated with it, can increase the knowledge, and reduce personal and interpersonal problems. The present study aimed to investigate the relationship between religious attitude and self-efficacy with academic adjustment. This was descriptive and correlational study. The popultion of this study includs all undergraduate students in the faculty of Literature Human sciences of Islamic Azad University of Izeh in 2015-2016 academic year that among them 274 individuals (130 male and 144 female) were selected using stratified random sampling as research sample. The instrument used in this study were religious attitude questionnaire (Golriz &amp; Baraheni, 1974), self-efficacy questionnaire (sherer &amp; et al, 1982) and academic adjustment questionnaire (baker &amp; siryc, 1984). In order to analyze the data Descriptive Statistics, Pearson correlation coefficient and Multiple regression analysis were used. The results showed that there was a positive significant relationship between religious attitudes and self-efficacy with academic adjustment. Also Multiple regression analysis showed that both religious attitudes and self-efficacy had a significant role in predicting academic adjustment. Manuscript profile
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        123 - A comparison of physical and direct style of identity, religious orientation in female students
        sajad ellmardani
        Friendship relationships with the opposite sex before marriage are one of the social harm in vain, which in recent years have spread much in vain. The aim of this study was to compare the styles of identity, physical and direct religious orientation in female students w More
        Friendship relationships with the opposite sex before marriage are one of the social harm in vain, which in recent years have spread much in vain. The aim of this study was to compare the styles of identity, physical and direct religious orientation in female students with and without a boyfriend. It is a case-control study. The statistical population of this study was all female students of Mohaghegh Ardabili University. The number of students who reported 30 people from her boyfriend were fitted and a few random step number of 30 people is also the students from normal to crash between the community as compared to group selection and in the present study. Your misuse data collected is also used for the analysis of variance (MANOVA) a few descriptive analyses. The results showed that the average scores of female students has a boyfriend on the inner religious orientation variables, normative information, identity and commitment was lower than normal group but in the physical body, flexibility, didn't variables self-esteem and identity confusion significantly higher than in the normal group. The present study shows that the defect in the dissatisfaction of the physical image, identity and lack of internal religious orientation Can contribute to the formation of this social harm. Manuscript profile
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        124 - Comparison of effectiveness between flipped versus traditional instructions on perception of class and academic attitude in the girl students of Ahvaz Farhangian university
        Mahnaz Khayat Fariba Hafezi Parviz Asgari Marzieh Talebzade Shoushtari
        This study aimed at the effectiveness of flipped and traditional instructions over perception of class and academic attitude among the girl students of Farhangian University. The investigation was performed with pre-test &amp; post-test plan having control group. Statis More
        This study aimed at the effectiveness of flipped and traditional instructions over perception of class and academic attitude among the girl students of Farhangian University. The investigation was performed with pre-test &amp; post-test plan having control group. Statistical society included all girl students of Farhangian university, Fatemeh Zahra center in first semester of 2019-20 academic year. A sample of 36 students was selected through purposeful sampling, then randomly divided into two experiment &amp; control group. Data were gathered using Fraser, Fisher &amp; McRobbie&rsquo;s perception of class (1996) and Akbari&rsquo;s academic attitude (2004) questionnaires. The interventional group received flipped instruction as 8 sessions of 120 minutes, weekly. For the control group traditional instruction was performed. The data were analyzed through multivariable analysis of covariance (MANCOVA), single variable analysis (ANCOVA) and Bonferroni's post hoc test. Findings showed significant difference between effectiveness of flipped (P&lt;0.05) versus traditional instruction (P&lt;0.01) on problem-based learning and self-determination. Based on the results of this study, flipped education has more effectiveness on perception of class and academic attitude, compared with traditional instruction. Manuscript profile
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        125 - The effect of financial education on financial knowledge, financial attitude and financial behavior of students (case study: management and accounting students of Mashhad)
        Mahdi Filsaraei Behzad  Shafiei Moghaddam
        Purpose: The purpose of this research was the effect of financial education on financial knowledge, financial attitude and financial behavior of management and accounting students of Mashhad. Methodology: The statistical population of the research was management and ac More
        Purpose: The purpose of this research was the effect of financial education on financial knowledge, financial attitude and financial behavior of management and accounting students of Mashhad. Methodology: The statistical population of the research was management and accounting students of Mashhad city in Razavi Khorasan province. 400 questionnaires were collected and structural equation modeling method was used. The method of data collection is library and field method with questionnaire distribution. This research is an applied and descriptive survey, and the data collection was a questionnaire prepared from several standard questionnaires that were integrated by the researcher. To test the hypotheses, correlation test method, structural equation model and regression (path analysis) were used in SmartPLS. Findings: The results showed that the effect of financial education on financial attitude, knowledge and behavior was confirmed. The effect of financial attitude variable on financial behavior was positive and significant, and the effect of financial knowledge on financial behavior was positive and significant. Originality: Many studies have been conducted on the factors affecting financial education. The present study has been conducted by examining the impact of financial education on components such as financial knowledge, financial attitude and financial behavior in a certain group of people (students) who are responsible for the future of the society. Therefore, in this sense, it adds to the existing literature. Manuscript profile
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        126 - Investigating the Effectiveness Constructs on Digital Technologies Adoption in Banking Systems
        Fatemeh Mohamadebrahimzade Sepasgozar Yousef Ramezani sharifeh sargolzaei Samad MohamadebrahimSepasgozar
        New technologies have made it possible to make fundamental changes to the banking system and financial processes. Banks use new technologies based on their own circumstances, including the level of training and readiness of customers. In the meantime, the lack of a clea More
        New technologies have made it possible to make fundamental changes to the banking system and financial processes. Banks use new technologies based on their own circumstances, including the level of training and readiness of customers. In the meantime, the lack of a clear understanding of the level of adoption of bank customers from digital services is a key issue for the banking industry. Recent research does not measure the view of both users of technology that includes bank customers. One of the major challenges facing banks today is the accurate understanding of factors affecting user behavior. Therefore, this paper has been conducted with the aim of investigating the factors affecting the intention to use the customer in the banking system. The research model is based on technology acceptance model and theory of planned behavior. This is an applied research. Data were collected through a survey of 200 questionnaires distributed among users at the Mehr Bank Branches of North Khorasan Province. Reliability and validity of the questionnaire were analyzed by SPSS and Amos softwares. The results of the analysis show that the effect of perceived ease of use and perceived usefulness of the confirmation attitude and the effect of attitude and perceived usefulness of the intention to use in the customer is direct and significant and the effect of behavioral control on the intention to use, is significant and inverse. But the effect of subjective norms on intention to use is not confirmed. Manuscript profile
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        127 - Scientometrics and mapping of scientific structure and maps related to Entrepreneurial school based on the development of entrepreneurial attitude
        Narges Ghofrani seyd rasul hoseini Morteza Mosa khani
        Because entrepreneurship education has been a recognized aspect of education that researched for years, the number of studies aiming at revealing the general trends of entrepreneurship education in schools has expanded in the literature. As a result, the current study d More
        Because entrepreneurship education has been a recognized aspect of education that researched for years, the number of studies aiming at revealing the general trends of entrepreneurship education in schools has expanded in the literature. As a result, the current study draws the structure and scientific maps related to the field of entrepreneurial school based on the growth of entrepreneurial attitude with the goal of scientometrics of the studies. Until 2021, the research community comprises all scientific documents indexed in the "Scopus" database in the field. This research used a scientometric technique, lexical co-occurrence, and document content analysis. All publications relating to the research topic are included in the study population. After developing research topics, a systematic search based on linked keywords - entrepreneurial - conducted. The findings of this study revealed that while many researches were conducted independently around the world in the field of entrepreneurship education, structures such as attitude, entrepreneurial intention, and creativity considered by researchers. According to scientometrics, Iran placed fourth among Asian countries in terms of entrepreneurial school interest. The United States, Indonesia, and the United Kingdom conducted the majority of global research. Finally, keyword co-occurrence revealed that entrepreneurship is the most important node. Manuscript profile
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        128 - Study of Job Attitude Effect on Knowledge Sharing with Regard to Organizational Citizenship Behavior in Ghvamin Bank
        seyed mehdi Alvani ehsan Lorestani
        The aim of this research is to specify the most important indexes of career attitude and rate of these effects on knowledge sharing and Organizational citizenship attitude. 3 indexes of job dependency, job satisfaction and Organizational Commitment are chosen as the be More
        The aim of this research is to specify the most important indexes of career attitude and rate of these effects on knowledge sharing and Organizational citizenship attitude. 3 indexes of job dependency, job satisfaction and Organizational Commitment are chosen as the best career indexes and after specifying of indexes related to independent and dependent variables with Statistical analysis on collected data (Pearson Correlation, Confirmatory factor analysis and Path analysis) determined that among job dependency, job satisfaction and Organizational Commitment , Organizational Commitment variable had the most effect on Organizational citizenship attitude and job dependency had the least effect. also among the indexes of job dependency, job satisfaction and Organizational Commitment, job satisfaction variable had the most effect on knowledge sharing and job dependency had the least effect and citizenship attitude also had positive and meaningful on knowledge sharing in organizations. Manuscript profile
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        129 - Investigation about Impression and Being Impressed Relation of Job Attitudes and Their Connection with Employee Performance
        Akbar Hassanpour Gholamreza Memarzadeh Mona Anbarlooi
        The job attitude is a concept that indicates positive and negative perception of individual about work and various aspect of workplace. A positive and good attitude is important for individual and organizational success. Research about employee, s attitude makes manager More
        The job attitude is a concept that indicates positive and negative perception of individual about work and various aspect of workplace. A positive and good attitude is important for individual and organizational success. Research about employee, s attitude makes managers aware of their subordinates, attitude about himself and find out whether policies and procedures that are implemented is fair or not? Managers should have more attention to employee, s attitude because it affects on individual, s behavior in organization and they could predict it. For that aim, this study examined the impression and being impressed relation of job attitudes (job involvement, organizational commitment, and job satisfaction) and their connection with employee performance. This research has been done with descriptive-correlation method. Its statistical population involved all employees of Imam khomeini international university in qazvin. Of which 121 people were selected by simple random sampling. Findings reveal that each of job attitudes has a significant and direct impact on employee performance. Job involvement has much influence on employee performance than others. Furthermore, job involvement has a significant and direct impact on organizational commitment and job satisfaction. Organizational commitment has significant impact on job satisfaction.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manuscript profile
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        130 - Examining the Relationship between Managers’ Competencies and Management Effectiveness: The Case of Communication Company of Qazvin
        Atefeh Yeganegi
        This research is an attempt to investigate the effect of managers' competencies on the efficiency of management in Communication Company of Qazvin province based on the model combining the models presented by Boyatzis & Shroder (1982) and Luthans (1988). The study aims More
        This research is an attempt to investigate the effect of managers' competencies on the efficiency of management in Communication Company of Qazvin province based on the model combining the models presented by Boyatzis & Shroder (1982) and Luthans (1988). The study aims to identify the possible relationship between managers' competencies and management effectiveness. Managers' competencies have been investigated according to two aspects: personal aspect, referring to their occupational knowledge and skills, personal characteristics, and attitudes, and social aspect referring to their occupational credit and their credit in the eyes of the public. Effectiveness has been assessed using Luthans’ model based on job satisfaction and personnel's commitment. This study sought answer to the question: Is there any effect of managers' competencies on management effectiveness? The population comprised of all personnel of the communication company of Qazvin province including 267 employees. A stratified sampling method was adopted and 60 employees were selected as the sample of this research. The findings revealed a significant correlation between managers' social and personal competencies and management effectiveness. Moreover, we found a significant correlation between the variables of managers' competency in both personal and social aspects and their effectiveness. Personal characteristics and attitudes of managers did not prove to have a significant correlation with effectiveness. The priorities of the effect of each sub variable are illustrated. Manuscript profile
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        131 - Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
        Latif Emami Farshid Namamian
        The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research ma More
        The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research management and banking experts have estimated that 12 people were selected using a sampling method Hdfmndtdad. The questionnaire (open ended) and variables affecting e-banking and conceptual model are derived using the Delphi technique and include: Ease of use,Beuseful,Customerconfidence,Attitude And Subjective norms. The results showed that Ease of use,Be useful,Customer confidence, Attitude And Subjective norms The growth of e-banking subsidiaries of the National Bank of Ilam province have an impact on customers. Manuscript profile
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        132 - The Effect of the Content of the Promotional Message on the Intention to Purchase the Staff of the Municipality of Tehran
        Shima Yavari Seyed Mahmoud Saberi
        This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the natur More
        This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the nature and method of scientific research. This study is also an applied research on the cognitive purpose, and is based on a quantitative research. The data collection method is library-field. The statistical population of the study consisted of employees and managers of Tehran municipality. According to Morgan's table, the minimum number of samples required to conduct this research is 291 people, which according to the widespread number of questionnaires, 385 questionnaires were collected. To test the hypotheses of this research, a questionnaire of 29 questions was used that contains dimensions of message content, perception, personalization, attitude and intention of purchase. The results of the analysis of variance based on SmartPLS2 software showed that positive behavior toward promotional SMS has a positive effect on purchasing intention. Additionally, the customization of SMS messages on the relationship between the message content of the message and the perception of the ad text of the moderated effect Does Manuscript profile
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        133 - Analysis of the attitudes and behavior of employees and explain the atmosphere of organizational silence organizational (Case Study: mazandaran wood and paper industry)
        Seyed kazemKazem MirMohammadi Seyed Mehdi Hoseini
        Today, many organizations are rampant phenomenon as organizational silence in which employees offer their opinion and comments on the problems of refuse and, in many cases they are silent.The aim of this study is to analyze the relationship between silence and the silen More
        Today, many organizations are rampant phenomenon as organizational silence in which employees offer their opinion and comments on the problems of refuse and, in many cases they are silent.The aim of this study is to analyze the relationship between silence and the silence of organizational Mazandaran Wood and Paper Industries.The study population included 1400 production and technical personnel is the collection of which 159 based on Morgan table were sampled randomly.Data is collected through a questionnaire. Reliability as well as Cronbach's alpha was calculated to silence and conduct organizational silence 83/0. To analyze the statistical data and analysis of Spearman correlation test and multiple regression analysis is used. The results showed that the atmosphere of silence and organizational commitment on employee silence behavior There is a significant relationship. So that the attitude of top management and supervisors with the attitude of silence the behavior of staff and there is a positive correlation between communication opportunities and a strong organizational commitment to staff conduct strong negative correlation was observed silence. &nbsp; Manuscript profile
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        134 - Providing an Optimal Model of Affective Attitude in Customers' Purchasing Decisions in Industrial Markets
        Seyedeh Hanieh Mirkiaei Tamijani Hamidreza Saeednia Zahra Alipour Darvish
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        135 - The effect of emotion management training on ineffective attitudes and burnout of teachers
        Faranak Mosavi ali malak zadh marzban adibmanesh
        The purpose of this study was to determine the effect of emotion management training on teachers&#039; ineffective attitudes and job burnout. The method of this research is semi-experimental and pre-test-post-test with control group. The statistical population in this r More
        The purpose of this study was to determine the effect of emotion management training on teachers&#039; ineffective attitudes and job burnout. The method of this research is semi-experimental and pre-test-post-test with control group. The statistical population in this research was all the teachers of primary schools in Kermanshah city in 1402. Among the primary school teachers, 30 people were divided into two experimental and control groups (15 people in the experimental group and 15 people in the control group) using the available sampling method. ) were chosen. The tools used in this research were Jung&#039;s Ineffective Attitudes Questionnaire (1990) and Meslash&#039;s Job Burnout Questionnaire (1981). The results of the research showed that emotion management training has reduced the ineffective attitudes of the experimental group teachers compared to the average of the control group. The effect of ineffective attitudes in the field of disconnection and rejection is equal to 0.46, ineffective attitudes in the field of impaired self-management is equal to 0.38, ineffective attitudes in the field of impaired limitation is equal to 0.45, ineffective attitudes in the field of other-orientation Equal to 0.33, ineffective attitudes in the field of eavesdropping is equal to 0.41. Also, the emotion management training, according to the average burnout of the teachers of the experimental group in the post-test compared to the average of couples in the control group, has reduced the burnout of the experimental group. The effect of job burnout was 0.39. Manuscript profile
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        136 - Investigating the Effectiveness of Attachment-Based Family Therapy (ABFT) on the Child's Attitude towards the Mother and Happiness in Single-Parent (Mother) Adolescents
        Fahima Al-Sadat Hashemi Fatemeh Ziglari
        Purpose: The purpose of this research is to investigate the effectiveness of attachment-based family therapy (ABFT) on the child's attitude towards the mother and happiness in single-parent (mother) adolescents. Method: It was a semi-experimental research of pre-test-po More
        Purpose: The purpose of this research is to investigate the effectiveness of attachment-based family therapy (ABFT) on the child's attitude towards the mother and happiness in single-parent (mother) adolescents. Method: It was a semi-experimental research of pre-test-post-test type and with control group. The statistical population of the present study was all single parent (mother) teenagers who referred to the clinics of Isfahan city in 1401. The sampling method was available, and 30 samples were randomly assigned to two experimental groups (15) and control group (15). The tools used in this research were Hodson's Child Attitude Scale (1985) and Oxford Happiness Scale (1989). Teenagers in the experimental group were trained in 10 sessions of 60 minutes. In this research, in order to analyze the obtained data, based on descriptive statistics (mean and standard deviation) and inferential statistics (inferential statistics (covariance), SPSS software was used. Findings: The data analysis showed that In the post-test stage, there is a significant difference between the average score of happiness in the two groups (P=0.001; F=0.870). Also, there was a significant difference in the score of the child's attitude towards the mother and its dimensions in the two groups. (P=0.001; F=0.620). Conclusion: Therefore, it can be concluded that with attachment-based family therapy (ABFT), the child's attitude towards the mother and happiness in single-parent teenagers (mother ) improved. Manuscript profile
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        137 - The relationship between attachment styles and child-parent conflict resolution strategies and self-efficacy with the attitudes of children toward parents
        Ameneh Khalatbari
        This study aims to determine the relationship between attachment styles and child-parent conflict resolution strat-egies and self-efficacy with the attitudes of children toward parents. Statistical population was of all high school students in Tonekabon city in 2015-201 More
        This study aims to determine the relationship between attachment styles and child-parent conflict resolution strat-egies and self-efficacy with the attitudes of children toward parents. Statistical population was of all high school students in Tonekabon city in 2015-2016 who were selected as the cluster sampling method with a size of 150 samples. The research method is correlational. The results showed that:- Four variables of father&rsquo;s aggression, mother&rsquo;s argument, physical aggression of mother and self-efficiency of prediction power has the positive attitude of child towards father.- Four variables of father&rsquo;s aggression, mother&rsquo;s argument, self-efficiency and child&rsquo;s aggres-sion has the prediction power of child&rsquo;s positive attitude towards mother.As a result, it can be said that:For a posi-tive attitude of father, his aggression has the highest prediction power and self-efficiency has the least prediction power. However, for the positive attitude of mother, father&rsquo;s aggression has the highest prediction power and child&rsquo;s aggression has the least prediction power. Manuscript profile
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        138 - The Comparison of Problem-Solving Skills, Inquisitive Attitude and Teaching Process among Trained and Untrained Teachers of Action Research Course
        Seyedeh Zahra Sadati Behrouz Enayati Taghi Gorgani
        &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The aim of conducting the current descriptive research was the comparison of trained and untrained teachers&rsquo; skills in the course of action research in three fields of research insight, problem solving and tea More
        &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The aim of conducting the current descriptive research was the comparison of trained and untrained teachers&rsquo; skills in the course of action research in three fields of research insight, problem solving and teaching process. The subjects of this study included 33,368 trained teachers and 12,000 untrained ones from a scholarship initiative course who were working in the township and regional schools of Mazandaran Education Department during the educational years of 1387&ndash;1388. The cluster sampling design was used to select the subjects of the study which included two groups of trained and untrained teachers of scholarship initiative course whom were selected based on the Cochran formula. The number of trained teachers was 232 and the number of trained ones was 196.The required data for measuring the variables were obtained from the questionnaire and the researcher-made behavioral&ndash;examining checklist. To measure the inquisitive attitude of the studied sample an attitude-examining questioner including 63 questions on Likert scale was used, and for measuring the problem solving scales and teaching process of the studied sample, the behavioral examining checklist was used each contained 20 items in the range of 1 to 5 in Likert scale. The reliability of attitude examining tool of requisites teaching attitude (in research field) was 0.81, and the checklist of behavioral examining of teaching process was 0.76. The statistical analysis of the data was done by SPSS software. At the inferential level, the Kolmogorov-Smirnov was used to determine the normality of data and the T-test of the two independent groups and one-way analysis of variance were used as well. The obtained results of descriptive and inferential spastics are as follows: The obtained results of the statistical test indicated that there was no significant difference between the inquisitive attitude and skills and teaching process of the two groups of trained and untrained teachers from scholarship course, but there were significant differences in the level of 5% error among the two mentioned groups. Other results of this study show that there have been significant differences in the skill of inquisitive attitudes of trained teachers at different educational periods, but there have been no significant differences in the skills of inquisitive attitudes of trained teachers with various service records. Also, comparatively speaking, there have been no significant differences in terms of the &lsquo;problem solving skill&rsquo; and the &lsquo;teaching processes between trained teachers with different services records and teachers with the experience of teaching at different courses. Manuscript profile
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        139 - Predictive factors of eating disorders on general health and nutrition attitudes of children of mothers
        Mohamad Reza Zarbakhsh Bahri علی Shahbazi Sahar Shahri Lida Shamsazar Masoome Shahri Solmaz Rahbar Farzami Hagh
        One of the prevalent psychological disorders, mostly in the late teens and young hood is nutritional disorders, that characterized by abnormal eating patterns and cognitive Impairment related to nutrition and health. The research aims at finding out the relation between More
        One of the prevalent psychological disorders, mostly in the late teens and young hood is nutritional disorders, that characterized by abnormal eating patterns and cognitive Impairment related to nutrition and health. The research aims at finding out the relation between mothers&rsquo; general health and nutrition attitude with their female children&rsquo;s nutrition attitude and Its Prediction power.In this descriptive study of a correlation type, 250 female students and their mothers were selected in Gonbad Kavous city through cluster random sampling. The data gathered by the General Health Questionnaire (GHQ-28), the Eating Attitudes Test (EAT-26). The data gathered were analyzed through Correlation test and multivariate regression, was used model Stepwise.The results showed that all components of public health and nutrition attitudes of mothers and eating disorders in children a significant relationship with the meaningful factors for eating disorders and nutrition attitudes than other variables, and in the attitude to power of a variable (used Food), the mother of the most useful predictor variable for fear of puberty daughter. In the second equation attitude to feeding mothers variable (oral control) the most useful predictor of interpersonal distrust daughter. Finally back attitude to mothers fed variable (oral control) would be the most useful predictor variable in the equation. In total perfectionist attitude toward public health nutrition mother variables could predict children's eating disorders. The family&rsquo;s status of general health specifically that of the mother as well as the family members&rsquo; nutrition attitudes can be effective on children&rsquo;s body forms and their dietary. ر Manuscript profile
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        140 - Affecting Factors in the Employment and Unemployment of Women in Corona with Lifestyle Approach (Case Study of Women as the Head of The family in Tehran (
        Mitra Tavassoli Abdolah Naami
        With the rapid spread of the Corona virus, lifestyles have led to a sharp contraction in economic activity because many people in the post-Corona era were unable to go to work and could no longer work. The purpose of this study Was to find out the the factors affecting More
        With the rapid spread of the Corona virus, lifestyles have led to a sharp contraction in economic activity because many people in the post-Corona era were unable to go to work and could no longer work. The purpose of this study Was to find out the the factors affecting employment and unemployment in the post-corona period with the lifestyle approach of women Who are the head of their family in Tehran. The method of this research was descriptive-survey and in terms of purpose was applied. The statistical population of the present study included 384 female-headed families in Tehran. Sampling method was complete census and also descriptive and inferential statistical methods were used to analyze the data. At the descriptive level the mean, frequency of tables and graphs and at the inferential level&nbsp; Spearman correlation coefficient, cluster analysis were performed using SPSS software. The results showed that employment and unemployment affect the lifestyle of the post-Corona era. Employment and unemployment in the post-corona period have a positive and significant effect on the variables of behavioral economy, family, cultural capital and the attitude of female-headed families.. Manuscript profile
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        141 - Presenting a biological attitude model in order to improve community health using the data foundation method
        Sara Firuzian Alireza Esmaeili Rahmat alh Amir ahmadi Mohammad reza Naeimi
        The purpose of this study was to provide a model of biological attitudes in order to improve community health using the data foundation method. The foundation data method was used to achieve the research objectives. Statistical samples of the research were selected for More
        The purpose of this study was to provide a model of biological attitudes in order to improve community health using the data foundation method. The foundation data method was used to achieve the research objectives. Statistical samples of the research were selected for in-depth interviews from experts and professors in the fields of sociology, geography and environment. In this study, the researcher collected the required data by conducting in-depth and semi-structured interviews. The biological attitude logo was designed to improve community health and explain how the relationship between the main components and sub-components in the form of research themes. The results of the model showed that according to the designed model, "bio-responsibility" as a central category based on causal conditions, "optimal use of natural resources, use of green technologies and experienced human resources" and through strategies of "educational policy in the field of biology" Environment, environmental stimuli and incentives, research on environmental development, strengthening institutional activities "with regard to" allocation of financial resources, continuous monitoring of the implementation of environmental programs and contextual and social factors "(as a model) researcher And leads to the realization of the consequences of "preserving the environment and promoting social awareness."&nbsp; Manuscript profile
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        142 - Examining the sociological factors related to eating attitudes of female students of medical faculty of Urmiah University.
        Samad Sabagh Maryam Maryam Seyedzadeh Talatapeh Maryam Seyedzadeh Talatapeh
        Good nutrition and access to safe and appropriate food are the most fundamental rights of human beings. Without the proper nutrition, no one will enjoy the blessings of health. Meanwhile, the Nutrition of Women and Girls are particularly important because&nbsp;they have More
        Good nutrition and access to safe and appropriate food are the most fundamental rights of human beings. Without the proper nutrition, no one will enjoy the blessings of health. Meanwhile, the Nutrition of Women and Girls are particularly important because&nbsp;they have&nbsp;special physical needs&nbsp;in different periods of life.&nbsp;On the other hand, girls today are the future mothers and considering their nutritional needs, the healthier mothers, the healthier and the&nbsp;more efficient generation we will have in the future. On this basis, the present thesis aim to determine the sociological factors affecting the eating attitudes&nbsp;of girls. In this study, theories of Mary Story, Jean Baudrillard, Neil Postmen, Shills, Daniel Lerner, Hayprt, Markvzeh, Rieszman, and Robert Merton &amp; Lazarsefled, Cockerham, Herbert Mead and Charles Horton Cooley were used. The aim of this research is to determine the correlation of sociological factors (media, advertising, family, peers, socio-economic status of family) and eating attitudes among MA girl Students of medical faculty, urmia branch in 1388-89. The total number of female students was 977&nbsp;and 276&nbsp;students were selected by Kocran formula. Data&nbsp;were analyzed by&nbsp;SPSS and statistical tests of F, r-Pierson and multi _regression were used to acquire results. So results showed that of applied factors media had the highest effect on girls eating attitudes. Applied variables could explain 20%of eating attitudes.&nbsp; Manuscript profile
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        143 - بررسی نگرش زبان آموزان ایرانی زن و مرد نسبت به گونه های بومی و غیر بومی زبان انگلیسی
        هدی طالبی حبیب آبادی Laya Heidary Darani
        در این مقاله به بررسی این مسئله می پردازیم که آیا زبان آموزان ایرانی از گونه های مختلف زبان انگلیسی که در سراسر جهان صحبت می شوند آگاه بوده و به گونه خاصی از آن تمایل دارند یا خیر. همچنین به بررسی نگرش زبان آموزان ایرانی به گونه های بومی و غیر بومی زبان انگلیسی می پرداز More
        در این مقاله به بررسی این مسئله می پردازیم که آیا زبان آموزان ایرانی از گونه های مختلف زبان انگلیسی که در سراسر جهان صحبت می شوند آگاه بوده و به گونه خاصی از آن تمایل دارند یا خیر. همچنین به بررسی نگرش زبان آموزان ایرانی به گونه های بومی و غیر بومی زبان انگلیسی می پردازیم. بعلاوه تلاش می کنیم دریابیم که آیا این نگرش جنسیت محور هست یا خیر. بدین منظور 30 زبان آموز دختر و پسر با سطح&nbsp; متوسط زبان انگلیسی که سن آنها بین 22 تا 30 سال می باشد به عنوان نمونه انتخاب شدند و به سه پرسشنامه پاسخ دادند. سپس اطلاعات جمع آوری شده از طریق تحلیل واریانس یک طرفه با اندازه گیری های مکرر (one-way repeated measures ANOVA)، آزمون LSD post-hoc فیشر و آزمون t مستقل مورد ارزیابی قرار گرفت. نتیجه اصلی حاصل از این پژوهش این بود که زبان آموزان ایرانی دیگر به وجود یک گونه واحد از زبان انگلیسی اعتقاد نداشته و به تدریج به &laquo; انگلیسی های دنیا &raquo; معتقد شده اند. در حقیقت آنها از یک گونه انگلیسی کامل و واحد چشم پوشی کرده و برای برقراری ارتباط با دیگر افراد در سراسر جهان گونه های دیگری از انگلیسی را نیز می پذیرند. بعلاوه با وجود اینکه شرکت کنندگان در این پژوهش گونه های غیر بومی زبان انگلیسی را پذیرفته اند، گرایش داشتن آنها به گونه های آمریکایی و بریتانیایی نشان می دهد که آنها به یادگیری زبان نگرشی مثبت دارند Manuscript profile
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        144 - نگرش زبان آموزان و معلمان ایران نسبت به کتاب های درسی انگلیسی دبیرستان
        طیبه صادقی حسن آبادی اکبر افقری احمدرضا لطفی
        این تحقیق به منظور بررسی سودمندی و مطلوبیت کتابهای درسی زبان انگلیسی که برای دانش آموزان دبیرستانی در ایران تنظیم و طراحی شده اند انجام شده است. بدین منظور از یک رویکرد تحلیلی توصیفی استفاده شده است. با انجام نمونه گیری تصادفی طبقه ای، 12 دبیرستان به صورت اتفاقی از بین More
        این تحقیق به منظور بررسی سودمندی و مطلوبیت کتابهای درسی زبان انگلیسی که برای دانش آموزان دبیرستانی در ایران تنظیم و طراحی شده اند انجام شده است. بدین منظور از یک رویکرد تحلیلی توصیفی استفاده شده است. با انجام نمونه گیری تصادفی طبقه ای، 12 دبیرستان به صورت اتفاقی از بین مدارس موجود در 6 ناحیه ی اصفهان انتخاب شدند. برای انتخاب معلمان شرکت کننده، روش نمونه گیری در دسترس انجام شد.مطالعه به روش انجام پرسشنامه استاندارد از معلمان و دانش آموزان شرکت کننده صورت پذیرفت. بررسی نتایج حاصل از این تحقیق نشان داد که در دسترس بودن و قابل تهیه بودن کتابها بهترین ویژگی مثبت آنها بوده است. با این حال بسیاری از دانش آموزان در شگفت بودند که آیا کتابها دارای امکانات آنلاین و آفلاین هم هستند یا خیر. تحلیل تعقیبی نتایج هم نشان داد که تفاوت آشکاری بین نظرات معلمان و دانش آموزان وجود دارد. در کل نتایج نشان داد لازم است که مطالب کتاب با موقعیت های پیشنهادی منطبق شوند. نتیجه کاربردی این یافته ها ممکن است دست اندرکاران تهیه کتاب های درسی را ترغیب کند تا اصلاحاتی را انجام دهند و در طراحی کتابهای درسی در آینده دقیق تر باشند. بعلاوه نتایج برای معلمان مدرس کتابهای ویژن، دانش آموزان و سیاست گذاران آموزشی کاربرد دارد. Manuscript profile
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        145 - Attitude of broiler breeders toward the production of antibiotics-free chickens (case study: Tehran province)
        آیت Behrouzi سیامک Mashayekhi Gh Asgari Jafarabadi
        Abstract: This research aimed to investigate the attitude of broiler breeders toward the production of antibiotics-free chickens in Tehran province. The statistical population in this study included all broiler breeders (N=450) in Tehran province. Using stratified-rando More
        Abstract: This research aimed to investigate the attitude of broiler breeders toward the production of antibiotics-free chickens in Tehran province. The statistical population in this study included all broiler breeders (N=450) in Tehran province. Using stratified-random-sampling method 136 breeders were selected. The main tool for data gathering was a questionnaire contained 44 questions and items. Results showed that 52.9% of the respondents had &ldquo;positive&rdquo; or &ldquo;relatively positive&rdquo; viewpoints about the production of antibiotic-free chicken. The results also indicated that there were a significant (p &lt; 0.05) positive relationship between the attitude of &nbsp;production of antibiotic-free chicken with the education level, job satisfaction, second job as well as having technical supervisor. Moreover, a significant (p &lt; 0.01) positive relationship was observed between the participation in training courses related to the production of antibiotic-free chicken and the viewpoint of studied broiler producers. On the other hand, no significant correlation was observed between the &ldquo;viewpoint of chicken producers&rdquo; and the variables such as: &ldquo;age&rdquo;, &ldquo;job background&rdquo;, &ldquo;frequency of progeny&rdquo;, &ldquo;production/non-production of antibiotic-free chicken&rdquo;, &ldquo;consumption/non-consumption of antibiotic-free chicken&rdquo; and &ldquo;knowledge on breeding the antibiotic-free chicken&rdquo;. &nbsp;&nbsp; Manuscript profile
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        146 - The normalization and exploratory factor analysis of the school attitude assessment survey-rivised
        Javad Mesrabadi
        Identifying and assessment of effective emotional factors on academic achievement is one of the active and important area in educational psychology. This study examined normalization of reliability and validity of the school attitude assessment questionnaire&ndash;revis More
        Identifying and assessment of effective emotional factors on academic achievement is one of the active and important area in educational psychology. This study examined normalization of reliability and validity of the school attitude assessment questionnaire&ndash;revised. The questionnaire included 35 questions which measures five effective emotional factors on academic achievement (academic self&ndash;perception, attitude toward school, attitude toward teachers and classes, goal-valuation of school, and motivation/self regulation). Out of the statistical population 317 people were chosen as the sample size. The method of sampling was multistage cluster random sampling. To investigate the validity and reliability confirmatory factor analysis and cronbach alpha were used respectively. Using varimax rotation and factor analysis and omission of three questions five components were revealed. The revealed components and the load of them corresponded with author&rsquo;s findings. The results showed that the instrument and its subscales have a high reliability.&nbsp; Manuscript profile
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        147 - Effectiveness of Problem Solving Training on Dysfunctional Attitudes and Irrational Beliefs of Third Grade-High School Students in Sanandaj
        Hassan Garibi Sara Javanmardi Changiz Rostami
        The current study was designed to determine the effectiveness of problem solving training on dysfunctional attitudes and irrational beliefs of third grade-high school students. This research, in terms of purpose, is an applied inquiry and in terms of implementation is q More
        The current study was designed to determine the effectiveness of problem solving training on dysfunctional attitudes and irrational beliefs of third grade-high school students. This research, in terms of purpose, is an applied inquiry and in terms of implementation is quasi-experimental with pre-post test that was executed among high school female students in Sanandaj in 2015. The sampling method was based on random multi-phase clustering. The sample included in two the experimental and control groups randomly selected, each containing 15 people. After selecting the participants and assigning them to the experimental and control groups, the researcher did not provide the control group with any training but the experimental group received 10 one-hour problem solving training sessions based on Hepner and Peterson problem solving skills. In order to collect the data, the irrational beliefs Questionnaire of Jones, and Wisemanʼs Dysfunctional Attitudes Scale have been used. At the end of the experiment, the post test was performed in the experimental and control groups. To analyze the data, descriptive statistics such as the mean and standard deviation and inferential statistics such as ANCOVA and MANCOVA were used. The results indicated that problem solving skills training affect the dysfunctional attitudes and irrational beliefs, such that the attitudes and irrational beliefs decreased as the problem solving skills improved. Also, the covariance analysis results indicated that by eliminating the effectss of the scores of the subgroups of irrational beliefs in the pre-test as a covariate variable, the main effect of training on the scores of irrational beliefs in all dimensions in the post-test is significant Manuscript profile
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        148 - Structural Model of the Relationship of Professional Development, Supervisor Support and Empowerment with Job Attitudes and Organizational Citizenship Behaviors in Iran
        Mohssen Golparvar Zahra Javadiyan Maede Abdini Mohammadreza Mosahebi
        This research was carried out with the purpose of studying the structural model of the relationship of professional development, supervisor support and empowerment with job attitudes and organizational citizenship behaviors in Iran. The statistical population consisted More
        This research was carried out with the purpose of studying the structural model of the relationship of professional development, supervisor support and empowerment with job attitudes and organizational citizenship behaviors in Iran. The statistical population consisted of the employees of three industrial complexes in Esfahan, Dorrod and Shiraz, from among whom 899 were selected on the basis of stratified method and simple random sampling. Then, the research instruments, including Golparvar and Refiezadeh&rsquo;s (2009/2010) organizational citizenship behaviors, job attitudes, professional development, empowerment, and supervisor support questionnaires, were administered to them. The data gathered from the research questionnaires were analyzed using structure equation modeling (SEM). The results revealed that: 1) There is a direct significant relationship between professional development, empowerment and supervisor support with job attitudes (P&lt;0.01). 2) Also, there is a direct significant relationship between job attitudes, professional development and supervisor support with organizational citizenship behaviors (P&lt;0.01). The research structural model revealed that professional development and supervisor support should be reinforced. &nbsp; Manuscript profile
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        149 - Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity
        Hossein Emari Ahmad Zende dell
        This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of brand image on More
        This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of brand image on mediating between brand attitudes, brand personality and brand equity. This research is an applied research and its strategy is causal. The standard questionnaire was used for collecting data. The study employed structural equation modeling to investigate the causal relationships between the dimensions of brand equity and brand equity itself. It specifically measured the way in which consumers&rsquo; perceptions of the dimensions of brand equity affected the overall brand equity evaluations. The data were collected from a sample of consumers of chocolate industry in Iran. The results of this empirical study indicate that brand image is an important component of brand equity in this industry. Moreover, the role of brand image as a mediating factor in the formation of brand equity is supported. The present research enriched brand equity building by incorporating the brand personality and brand image, as recommended by previous researchers. Moreover, creating the brand equity index particularly in the chocolate industry of Iran is novel. &nbsp; Manuscript profile
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        150 - Investigation the Influence of Lean on Information Technology Productivity in the Iranian banking Industry
        Roghayeh yonnesi Roksana Fekri Marzieh Babaeianpour
        The information technology often have delays since they have been established in the organizations, and reduce the prioritization and decision making methods, also it is a barrier to the best benefits of productivity in this domain. On the other hand, the lean philosoph More
        The information technology often have delays since they have been established in the organizations, and reduce the prioritization and decision making methods, also it is a barrier to the best benefits of productivity in this domain. On the other hand, the lean philosophy is a useful attitude to minimize the loss and maximize the productivity of facilities, human resources and investment. Using the lean theory in information technology systems, the wastage will be deceased and productivity will be promoted. This study investigated the role of the effective factors in being lean on IT productivity in banking domain. The research method was descriptive-survey. The statistical population included the experts in banking domain in Iranian banking industry which included 260 people, out of which 156 people were chosen as the sample size, using Morgan&rsquo;s table. Using confirmatory factor analysis, the results showed that the factors had a positive effect on promoting the trend of being lean. The most effective factors were the proper designing of information processes of IT. Manuscript profile
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        151 - Environmental Consciousness and Relation Quality in Islamic Business: Impact on Firm Performance
        Hossein Emari Hossein Vazifehdoust Hashem Nikoomaram
        This mixed method study aims to compare the effect of EC and RQ on customer attitude in Islamic context in three stages. In first and second stages, The Islamic environment consciousness (IEC) and Islamic Relationship Quality (IRQ) were operantionalized based on the gro More
        This mixed method study aims to compare the effect of EC and RQ on customer attitude in Islamic context in three stages. In first and second stages, The Islamic environment consciousness (IEC) and Islamic Relationship Quality (IRQ) were operantionalized based on the grounded theory. In third stage, the impact of IEC and IRQ on consumer attitude were examined using a quasi-experimental design. The findings from the first two stages indicated that IRQ comprised three components and twelve constituent subcomponents and that IEC included two components with seven constituent subcomponents. In the third phase of the study, the conjoint analysis technique was initially employed to select three scenarios from nine possible scenarios. Further, statistical analyses of the research data revealed significant effects of IEC and IRQ on consumer attitude: significantly more positive consumer attitudes were found in firms with higher IEC and higher IRQ compared to firms with lower or no IEC and IRQ. It was also found that the two public relation tools were not significantly different from the consumer perspective. The study is significant because it operationalized IEC and IRQ and offers implications for academicians and managers who intend to investigate their business relationship performance in terms of such Islamic context-specific constructs. Moreover, the innovative use of scenarios in measuring the consumers&rsquo; attitudes offers upstream research as an alternative to downstream studies of EC which render redundant information about environmental behavior of companies. Manuscript profile
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        152 - جهانی شدن؛ تعامل هویت محلی و نگرش‌های فرهنگی (مطالعه موردی: جوانان دانشگاهی یزد)
        اعظم مقیمی مجید امینی
        بررسی فرآیند جهانی‌شدن در دنیای معاصر و تأثیرات آن بر فرهنگ‌ها یا هویت‌های ملّی و محلّی از جمله مسائل اصلی در مطالعات فرهنگی است. با توجه به اینکه جوانان بیش از هر گروه دیگری آماج تأثیرات فرآیند جهانی‌شدن در هر جامعه‌ای قرار می‌گیرند، لذا در این پژوهش با بهره‌گیری از نظ More
        بررسی فرآیند جهانی‌شدن در دنیای معاصر و تأثیرات آن بر فرهنگ‌ها یا هویت‌های ملّی و محلّی از جمله مسائل اصلی در مطالعات فرهنگی است. با توجه به اینکه جوانان بیش از هر گروه دیگری آماج تأثیرات فرآیند جهانی‌شدن در هر جامعه‌ای قرار می‌گیرند، لذا در این پژوهش با بهره‌گیری از نظریه‌های رابرتسون و هال به بررسی رابطه‌ی بین نگرش‌های فرهنگی متأثّر از جهانی‌شدن و هویت محلّی جوانان دانشگاهی یزدی پرداخته شد. از حیث روش‌شناختی، این پژوهش پیمایشی و کاربردی به شمار می‌آید. جامعه‌ی آماری شامل جوانان دانشگاهی 18 تا 30 ساله‌ و حجم نمونه 400 نفر از میان دانشجویان بومی شهر یزد برآورد گردیده که به صورت روش نمونه‌گیری طبقه‌ای متناسب انتخاب شده‌اند.  گردآوری داده‌ها با ابزار پرسشنامه‌ انجام گرفته و در استخراج داده‌ها از نرم‌افزار SPPS برای تجزیه و تحلیل داده‌ها از آزمون‌ همبستگی پیرسون و رگرسیون خطّی چند متغیّره به روش گام‌به‌گام استفاده شده است. یافته‌های تحقیق نشان می‌دهند که: مصرف رسانه‌ای و دینداری دو  متغیّر مهم در تبیین احساس هویت محلی و نگرش‌های فرهنگی متاثر از جهانی شدن پاسخگویان هستند، استفاده از رسانه‌های خارجی تأثیر تقویت‌کننده بر نگرش‌های فرهنگی متأثّر از جهانی‌شدن دارد، در حالی که استفاده از رسانه‌های سراسری داخلی دارای تأثیر تضعیف‌کننده‌ بر آن است. همچنین استفاده از رسانه‌های محلّی و سپس دینداری تأثیر تقویت‌کننده بر هویت محلّی یزدی دارند، حال آن‌که استفاده از رسانه‌های خارجی تأثیر تضعیف‌کننده‌ بر این متغیّر دارد. سرانجام این که نگرش‌های فرهنگی متأثر از جهانی شدن رابطه معناداری در جهت معکوس با هویت محلی دارد. Manuscript profile
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        153 - An Investigation on the Relationship between Body Management and the Youth Social Identity (Case Study in Sari Boys and Girls)
        Mehdi Adibi Sedeh Seyed Hadi Jalali Akerdi
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        154 - A Comparative Study of the Addicts' Attitude toward Using of Narcotic Substances after Quitting Addiction (A Comparison between Two Techniques of Indigenous Self-esteem and Methadone Therapy in Azadshahr City)
        Mahboubeh Babaei Ameneh Mahmoodi
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        155 - A Study on the Effective Socio-economic Factors of Violence against Women in Ahwas
        Ishaq Arjmand Siapoush Faryal Ajam Dashtinezhad
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        156 - The Meaning of Money among Young Students: A Phenomenological Study
        milad Pourrajabi Ahmadreza Asgharpour Masouleh
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        157 - A Relationship between Religious Attitudes and Social Competence in Parent-Child Emotional Metacognition
        Malieh Firozsamadi Tahmores Aqajani Fatemeh Shaterian Behzad Shoghi Jamal Sadeqi
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        158 - Analysis of the concepts of environmental ethics and culture Case Study: Islamabad Gharb City
        Saeed Maleki safieh damanbagh
        Culture and environmental ethics are human ideal behavior towards their living environment Including the natural, social and culture environment. Islamabad Gharb City also faces numerous environmental problems. Some of them is due to the lack of environmental culture an More
        Culture and environmental ethics are human ideal behavior towards their living environment Including the natural, social and culture environment. Islamabad Gharb City also faces numerous environmental problems. Some of them is due to the lack of environmental culture and ethics of the citizens of the city. According to this is necessary analysis of the concepts of culture and environmental ethics from the perspective of citizens. The purpose of this study is Practical. Analytical research method is the descriptive-analysis. Information and data needed were collected in two ways documenting and survey. The Statistical Society are residents of Islamabad Gharb and the sample size are 322 residents of this city based on Cochran's formula. SPSS software is used to analyze the information obtained. Research findings show that there is direct and significant linear relationship between components environmental attitude and environmental value with the component of environmental behavior of citizens. As well as between environmental knowledge and environmental behavior of citizens direct and insignificant linear relationship but no significant relationship between the two components can be search the mediator variables. As well as to identify and awareness of the impact research components on environmental protection used the regression model. Based on the results of this test all components are also significant and improving their status affects in optimal protection of the environment. In the following some suggestions are presented. Manuscript profile
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        159 - Identification of Factors Affecting the Observance of the Optimal Water Consumption Pattern in Iran (Case Study of Fanuj City)
        Rostam Saberifar navid arbabi
        Achieving safe and sufficient water is one of the biggest challenges for Iran and many countries in the world, especially in the Middle East. Among the many solutions, consumption pattern management is considered one of the most popular. For this purpose, this study was More
        Achieving safe and sufficient water is one of the biggest challenges for Iran and many countries in the world, especially in the Middle East. Among the many solutions, consumption pattern management is considered one of the most popular. For this purpose, this study was conducted in Fanuj city of Sistan and Baluchestan province as one of the most critical cities in Iran. The study was descriptive and analytical in a survey and correlational manner. The required sample was selected using 300 Cochran's formula. According to this sample size, 95% confidence level and 5% standard error rate were determined. The data collection tool was a researcher-made questionnaire. The collected data were analyzed using t-test, one-way analysis of variance and correlation test in SPSS software. The results showed that among the methods of controlling water consumption, the highest effect is related to changing people's attitudes, especially the attitudes of young people. So that young people, by creating a flow in social networks, not only make the biggest changes, but also have the highest effect on changing the attitude of families. According to the study, students reduced their per capita consumption from 151 liters per day to about 140 liters over a six-month period. Therefore, it is recommended to pay more attention to this group in future policies. Manuscript profile
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        160 - Presenting the Model of Tax Compliance with the realization approach of Resistive Economy: The Role of Internal and Psychological Factors
        Seyyed Yaser Ebrahimian Jolodar Masoud Ahmadi Niloofar Imankhan
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        161 - Effects of Brand Experiences on the Customers Willingness to Pay More
        K. Raissifar H. Bakhtiari M. Taheri
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        162 - Evaluating worn tissue repair-experts’ awareness of environmental issues
        Seyed Mohammad Shobeiri Seyedeh Zahra ShamsiPapkiadeh Nahid ghorbani
        The center of the political, economic and cultural buildings in Iran is Tehran, where almost the entire city is on a fault and is at risk. Other problems such as&nbsp; over-population, vehicles, worn tissue, etc.&nbsp; cause environmental pollution and unsustainable cit More
        The center of the political, economic and cultural buildings in Iran is Tehran, where almost the entire city is on a fault and is at risk. Other problems such as&nbsp; over-population, vehicles, worn tissue, etc.&nbsp; cause environmental pollution and unsustainable city residents ; therefore,&nbsp; city managers are too much&nbsp; worried. That has led them to think and provide strategies to solve problems, particularly in the context of environmental problems caused by the wear in the metropolis. This study aimed to evaluate the improvement of environmental awareness in Tehran of those who were&nbsp; worn tissue repair experts. Applied research and descriptive research methods have been deployed. The awareness of the seven aspects of the environment&nbsp; of these experts were attempted and the results are shown in this research. The concepts of environmental awareness of environmental experts were shown to have been satisfactory, but in other aspects they were recognized as unaware. Experts were found in various aspects to differ by gender. Knowledge also&nbsp; plays a significant role in the perception of these experts. &nbsp; Manuscript profile
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        163 - Junior High School EFL Teachers’ Attitudes Towards Collaborative Action Research
        Parisa Ghafoori Roya Baharlouie
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        164 - The Important Role of Lesson Plan on Educational Achievement of Iranian EFL Teachers' Attitudes
        Ali Jamali Nesari Mina Heidari
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        165 - Psycholinguistic Ambiance of Short Stories in Enhancing Students’ Reading Comprehension and Vocabulary Power
        Belilew Molla Gebre
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        166 - The Effect of Flipped Classroom on Iranian ESP Students’ Vocabulary Learning, Retention and Attitude
        zahra Rezaei Fard Mohsen Shahrokhi Mohammad Reza Talebinejad
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        167 - Iranian EFL Teachers' Attitudes towards the Effectiveness of ELT Conferences
        Ebrahim Mohammadkarimi Javad Gholami Mehdi Sarkhosh
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        168 - Identifying curriculum components based on environmental literacy in the first grade of high school in Varamin city
        Afsaneh Saber garekani alireza tajik alaeddin etemad ahari
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        169 - Exploring the Impacts of Brainstorming-Based Collaboration on the Speaking Ability of Iranian EFL Learners and EFL Teachers' Attitudes Toward Using This Technique: A Mixed-Methods Approach
        Ali Hamideh Mostafa Zamanian Mohammad Riasati
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        170 - Explaining the mediating role of talent management in the relationship between organizational culture and attitudes to organizational change
        Fakhrossadat Nasiri Valik Boney zahra sarchahani
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        171 - The study of how Russian views entered Iranian modernist ideas at the beginning of the Qajar period (Reflecting on the example of the Akhondzade)
        Akbar Zarifi alireza abtahi feizollah boushasb
        The beginning of relations with the new image between Iran and Russia dates back to the formation of the Qajar government in Iran. From the beginning of the Safavid era, trade relations have been the cornerstone of these relations. Until Peter the Great's time in Russia More
        The beginning of relations with the new image between Iran and Russia dates back to the formation of the Qajar government in Iran. From the beginning of the Safavid era, trade relations have been the cornerstone of these relations. Until Peter the Great's time in Russia, the importance of Russia's settlement was not for Iranian agents, and most Russians were interested in relations.What effect did the consequences of this conflict have on Iranian modernity? And how and what was the impact of this impact? And where did it have a direct impact?After the war, there were issues that directly affected the quality of relations. The Caucasus route became a way for Iranians to become acquainted with the sparks of modern life and try to achieve something. The Russians became acquainted with European civilization earlier than the Iranians. After the wars, the Iranians tried to achieve a civilization that was recognized as the cause of Russia's victory in the wars. Iranian thinkers based in the Caucasus or related to the Caucasus, They were the first to try to get acquainted with Europe and localize European modernist congresses and bring them back to the country. Recognize the ways in which ideas that can be necessary and useful for the development of the country's structures are always necessary by looking at the past. Especially for countries that have just entered the path of development. Which is descriptive-analytical. Manuscript profile
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        172 - The maintenance or shift of local languages in Iran?
        esmaeil safaei asl yousef aram
        This paper has strived to study the factors involved in the maintenance or shift of local languages in Iran. From among these factors, &lsquo;language attitudes&rsquo; and &lsquo;language choice&rsquo; have been discussed, for these two interrelated factors, due to thei More
        This paper has strived to study the factors involved in the maintenance or shift of local languages in Iran. From among these factors, &lsquo;language attitudes&rsquo; and &lsquo;language choice&rsquo; have been discussed, for these two interrelated factors, due to their flexibility nature, seem to be the direct side-effects of the other involved factors. In other words, speakers&rsquo; positive or negative attitudes toward their native language and consequently choosing or not choosing their language in needed situations depend on the orientation of the factors involved in the maintenance or shift of that language. Hence, in the present paper, language attitudes and language choice have been separately discussed and following the language choice discussion, the phenomena of language maintenance and shift have been raised. In the following, some of the studies conducted in the field of local languages&rsquo; maintenance and shift, both in and out of Iran, have been cited considering the involvement of language attitudes, language choice, and the other involved factors. In the final section, following the conclusion attained from the discussions in the previous sections, the gradual process of the loss of local languages in Iran due to the involvement of some factors and specifically the involvement of Islamic Republic of Iran Broadcasting (IRIB) Corporation and Ministry of Education has been warned. Manuscript profile
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        173 - Investigating the Effects of Using Smart Services on Tourists’ Urban Experience: A Case Study of Tehran
        yazdan Shirmohammadi Hamide Qousian
        Today, the desire and passion for virtual travel and virtual tours have expanded while tourism applications and audio guides playing a crucial role in facilitating these experiences. Audio guides, as smart tourism tools, are very important for the interpretation of tour More
        Today, the desire and passion for virtual travel and virtual tours have expanded while tourism applications and audio guides playing a crucial role in facilitating these experiences. Audio guides, as smart tourism tools, are very important for the interpretation of tourism. Proper use of these applications and examining their impact on customer attitudes and buying behavior have become major concerns for tourism industry managers and researchers. The present study aims to address these issues. The research is applied in orientation and survey-based in method. The statistical population includes users of the Avayar application, and due to the lack of access to all users, the population size was considered unlimited. SPSS and PLS software were used for data analysis. The results indicated that the use of smart services has a positive and significant effect on the experience of tourists in urban spaces. Furthermore, the researchers found that when an application is usable for individuals with different skill levels, it can be recognized as a useful and practical tool that aids tourists in their trips. Manuscript profile
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        174 - Effects of Explicit Instruction of Metadiscourse Markers on Persuasive Writing Ability and the Learners’ Attitude towards Teaching Academic Writing with Online Modality
        Majid Fatahipour Mozhdeh Tahmasbi Neda Gharagozloo
        Persuasive writing is considered a complex genre for EFL learners to master and yet vital for academic arguments. As metadiscourse markers are recognizable and familiar devices to persuade, the purpose of this study was to investigate the effects of their explicit onlin More
        Persuasive writing is considered a complex genre for EFL learners to master and yet vital for academic arguments. As metadiscourse markers are recognizable and familiar devices to persuade, the purpose of this study was to investigate the effects of their explicit online instruction on Iranian EFL learners&#039; persuasive writing. The participants were homogenous EFL learners at the intermediate level, divided into two groups: experimental (n=40) and control (n=40). An official e-platform used in Iranian state-run schools was used for online instruction. According to a regular schedule, the participants received different passages containing metadiscourse markers. The teacher assigned the experimental group to notice and discuss the markers in small groups. Then, a passage-related topic was assigned and the learners wrote a persuasive essay in each session. For the control group, the same procedure was adopted except for the explicit focus on metadiscourse markers. Finally, a writing test demonstrated the significant effect of explicit instruction on persuasive writing of EFL learners, through statistical analysis explaining participants&rsquo; attitude and high frequency of - interactive type markers. Learners&rsquo; attitudes were also examined through interviews. Pedagogical implications are suggested to include explicit focus on metadiscourse markers in writing courses. Manuscript profile
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        175 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
        mojtaba maleki Aliakbar jowkar
        The purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present More
        The purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present research is descriptive in terms of purpose, application, and data collection perspective. The statistical population of this research was made up of 436 senior and middle managers of Saipa Company, of which 204 were selected as samples based on Cochran's formula. The content validity of the research has been confirmed by the supervisor. Also, in this research, in order to determine the reliability of the test, Cronbach's alpha method was used using SPSS 24 software. PLS software is also used for data analysis. The findings of this research showed that entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of mental norms. Entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of perceived behavioral control, and entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of entrepreneurial attitude. Manuscript profile
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        176 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
        maryam Taghvaee Yazdi Pantea part
        Research has shown that the market for luxury goods has changed dramatically in recent decades, and today new goals are set for the import and export system of these goods. The main purpose of this study is to investigate the effect of culture on consumer behavior of lu More
        Research has shown that the market for luxury goods has changed dramatically in recent decades, and today new goals are set for the import and export system of these goods. The main purpose of this study is to investigate the effect of culture on consumer behavior of luxury brand through the mediating role of consumer attitude. The research was of applied type and descriptive-survey and correlational research. The statistical population was Apple brand customers. The statistical sample was considered to be 390 people using Krejcie and Morgan (1970) sample size determination table. Sampling method was available. The data collection tool was a standard questionnaire consisting of two parts based on a five-point Likert scale. Validity was confirmed by experts and reliability was calculated using Cronbach's alpha method (0. 0.941). Descriptive statistics methods were used to organize, summarize information, prepare tables, plot and describe the collected data. Inferential statistics used Kolmogorov-Smirnov (KS) tests, linear regression analysis, Watson camera test and analysis of variance. The results showed that consumer culture had a significant effect on luxury brand consumer behavior. Consumer culture had a significant effect on the consumer attitude of the luxury brand. Consumer attitude had a significant effect on luxury brand consumer behavior. Consumer attitudes mediated the impact of consumer culture on the consumer behavior of Apple's luxury brand. Manuscript profile
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        177 - The relationship between individual factors and willingness to purchase environmentally friendly products
        yasanallah pourashraf ata eslami abolfazl ferdowsi
        The purpose of this study was to investigating the relationship between individual factors and willingness to purchase environmentally friendly products with regard to the mediating role of environmental attitudes of customers. The present study is an applied one and a More
        The purpose of this study was to investigating the relationship between individual factors and willingness to purchase environmentally friendly products with regard to the mediating role of environmental attitudes of customers. The present study is an applied one and a descriptive-survey in terms of method. The statistical population of the study consists of all customers of Ard Kalaleh Company in Golestan province, with Indefinite number and the sample size of the research using Krejecie and Morgan table was 384 people, which was selected by simple random sampling method. Data collection in this study was field method and data collection tools were standard questionnaires. The reliability of the questionnaires was determined and confirmed by Cronbach's alpha method. Structural Equation Model using LISREL software was used to investigate the research hypotheses. The results of testing the research hypotheses showed that there is a significant relationship between individual factors of constomers and their desire to purchase environmentally friendly products with the mediating role of environmental attitudes. Manuscript profile
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        178 - Evaluating the effectiveness of using computer software and social networks on the mathematical attitude of high school female students
        maryam iranshahi Mohammad Khalily-Dermany
        The purpose of this study was to examine the effectiveness of using computer software and social networks on improving the students' mathematical attitude. The research method is quasi-experimental with the pretest-posttest design with the control group. The research sa More
        The purpose of this study was to examine the effectiveness of using computer software and social networks on improving the students' mathematical attitude. The research method is quasi-experimental with the pretest-posttest design with the control group. The research sample comprised 60 primary school students in the first and second-grade schools of Khomein in the academic year of 96-97. They were selected by simple random sampling method and 30 of them were in the experimental group and 30 in the control group. To collect data, Aiken attitude questionnaire, which consists of 16 questions in terms of Likert spectrum, was used. Using Cronbach's alpha coefficient, the reliability of the standard questionnaire was estimated to be 0.83. Initially, two groups were pre-test and the experimental group was trained using computer software and a social network (telegram) during 16 sessions in two months, and the control group was trained in the traditional way, then from two groups are tested. Data were analyzed using descriptive and inferential statistics. The results of covariance analysis showed that using computer software and social networks improves students' mathematical attitude. Manuscript profile
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        179 - Predicting Computer Attitude Based on Psychological Hardiness, Self-Efficacy and Achievement Motivation
        Azam Moradi Afsaneh Banitalebi Sahar Pazhuhesh
        The purpose of this study was to determine the share of psychological hardiness, self-efficacy and achievement motivation in predicting computer attitude of students in Payam Noor University of Shahre Kord. The type of the research was predictive correlation. The statis More
        The purpose of this study was to determine the share of psychological hardiness, self-efficacy and achievement motivation in predicting computer attitude of students in Payam Noor University of Shahre Kord. The type of the research was predictive correlation. The statistical population consisted of all students in Payam Noor University in the first semester of the academic year 2011-2012. For sampling, 100 students of 10 fields of study were selected by stratified random sampling method. Computer Attitude Scale (CAS), Ahvas Hardiness Inventory (AHI), General Self-Efficacy Scale (GSE) and Herman's achievement motivation questionnaire were used for measuring the research variables. Descriptive statistics and stepwise regression was used for data analysis. Results showed that psychological hardiness could significantly predict the computer attitude in students (P = 0.000), and adding self-efficacy to psychological hardiness increased significantly the predicting power of their computer attitude (P = 0.000); but adding achievement motivation variable to psychological hardiness and self-efficacy variables could not increase significantly the predicting power of computer attitude in these subjects.Consequently, according to the evidence, one of the ways to improve students' attitude to computer is strengthening the psychological hardiness and self-efficacy. &nbsp; Manuscript profile
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        180 - Teachers' Attitude toward the Application of Educational Technology in Teaching and its Relationship with Job Satisfaction in Smart Schools
        Yasin Saeedi Ebrahim Salehi Omran Fatemeh Shabani Zohreh Faramarzi
        The general purpose of this study was to investigate the teachers' attitude toward the application of teaching technology in teaching and its relationship with job satisfaction in smart schools. The research method was descriptive correlation. The statistical population More
        The general purpose of this study was to investigate the teachers' attitude toward the application of teaching technology in teaching and its relationship with job satisfaction in smart schools. The research method was descriptive correlation. The statistical population consists of all teachers of the smart schools of Arak (N = 650), of which 242 teachers were selected by cluster sampling method. Data were collected using two standard questionnaires of Yavuz attitude toward the application of technology in education and Ershadi job satisfaction. Validity of both questionnaires was confirmed by experts and their reliability was 0.826 and 0.816 respectively, using Cronbach's alpha test, respectively. Data were analyzed using Pearson correlation coefficient and multiple standard regressions. The results showed that, apart from the lack of impact of technology in education, the four dimensions of the use of technology in education, while having a meaningful relationship with teachers' job satisfaction, explained 0.54 of the dispersion of this variable. In the study of the individual contribution dimension of dimensions, the contribution of technology in education, the perceptions about the application of technology in education, the pre-requisites for applying technology in training and the effectiveness of equipment technology were calculated in meaningful education. The findings of this study, while emphasizing the importance of teachers' job satisfaction in intelligent schools, also point to the crucial role of the application of teaching technology in teaching. Manuscript profile
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        181 - The Explanation of Effective Factors on Attitudes to Computer among the Student of Ferdowsi University of Mashhad
        Mostafa Atarodi Mahmood Saeedy Rezvani
        This research aimed at examining the relationship among socio-economic status, having personal computer, access to internet, previous participation in computer courses and attitudes towards computer in the students of Ferdowsi university of Mashhad. This research is a d More
        This research aimed at examining the relationship among socio-economic status, having personal computer, access to internet, previous participation in computer courses and attitudes towards computer in the students of Ferdowsi university of Mashhad. This research is a descriptive one and of a correlation type. The statistical population includes all the students of Ferdowsi university of Mashhad. The sample consists of 180 (116 girls and 65 boys) which were selected though cluster random sampling method. The instrument used was computer attitude scale (CAS). The reliability of the total scale was calculated 0/92 through Alpha Chronbach. To analyze the results, we used pearson&rsquo;s correlation coefficient, t test for independent groups, and regression at the same time. The results showed a positive correlation between socio-economic status and stress toward computer at the level of (PPP&lt;%5) respectively. The results also showed that there was no significant correlation between male and female student's attitudes toward computer. Finally, the results showed that, two factors, that is, having personal computer and previous participation in computer courses have noticeable influence in student's attitudes towards computer. Manuscript profile
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        182 - A Study of Effective Factors in Social and Political Attitude of the Youth (15 to 29 years) of the Brojen City
        Ahmad Azin Yosef Azizi
        The present research is conducted with the aim of studying effective factors influencing the socio-political outlook of the youth (15 to 29 years age) of Borojen city. The independent variables of the research are: social capital, political consciousness, social class, More
        The present research is conducted with the aim of studying effective factors influencing the socio-political outlook of the youth (15 to 29 years age) of Borojen city. The independent variables of the research are: social capital, political consciousness, social class, age, sex, marital status, national media, religious tendencies, Sharia and use of cyber media. The dependent variable is political outlook. The methodology used in the research is survey and collection of data of library materials, documentary and also questionnaire. The population statistics are the youth of 15 to 29 years residing in Borojen city. The method of sampling is simple random and the size for research is 300 people of the statistical population. The samples have been selected from young unemployed, employed students and the youth who are members of sport clubs. The finding of the study shows that 20.3 per cent of the youth have a poor political consciousness, 19 per cent have less social capital, 36.3 per cent of them come from low social class, 6.3 per cent have weak religious tendency, 8.7 per cent of them are of the view that the impact of national media is weak and 13 per cent of them have little access to internet. On the whole one can conclude that variables like social capital, political consciousness, social class, national media, religious tendency and sex are having positive connection with political-social outlook and have influence on political and social outlook. Manuscript profile
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        183 - Sociological study of the role of social networks on social indifference Case study :(citizens of districts 1 and2 of Tehran in 1398)
        ehsan jamshidzadeh Majid kaffashi Khalil mirzaei,
        Social indifference is a situation in which individuals avoid social-political participation, social responsibility, altruistic activities, and active and civic engagement in social issues by ignoring the facts surrounding them. The aim of this study was to investigate More
        Social indifference is a situation in which individuals avoid social-political participation, social responsibility, altruistic activities, and active and civic engagement in social issues by ignoring the facts surrounding them. The aim of this study was to investigate the relationship between social networks and social indifference. The variables of the present study were social networks (amount and variety of use), altruistic attitude and behavior, civic attitude and behavior and social indifference. The statistical population of the study was the citizens of regions 1 and 2 of Tehran, who were selected as the sample using cluster sampling. In the theoretical framework of the research, optimistic, pessimistic and moderate views and theories of theorists such as Marx, Weber and Merton were used to explain the relationship between social indifference and social networks. The results of the study showed that the rate of indifference is moderate to high And among the variables of altruistic attitude, altruistic behavior, civic attitude, civic behavior, diversity of use of social networks, the rate of use of social networks, contextual variables (age, gender, socio-economic status), social solidarity and indifference There is a social relationship. Among these, social solidarity as an intermediary variable has been the most important in explaining social indifference. Manuscript profile
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        184 - Data analysis based on ecological behavior in the face of corona residues (Study of citizens over 18 years old in Boroujerd)
        abdolreza navah محمدرضا حسینی narges khoshkalam
        Although the outbreak of coronary heart disease initially had positive environmental consequences, over time, the dramatic increase in coronary heart disease became a serious threat to the environment. Accordingly, the present study has analyzed the environmental behavi More
        Although the outbreak of coronary heart disease initially had positive environmental consequences, over time, the dramatic increase in coronary heart disease became a serious threat to the environment. Accordingly, the present study has analyzed the environmental behavior in the face of corona waste among the citizens over 18 years of age in Boroujerd city using a qualitative grounded theoretical method. The sample size was 26 people who were purposefully selected. The method of data collection was in-depth interview and the method of data analysis was basic theory. The results showed that the two factors &quot;prevention mechanisms&quot; and &quot;treatment mechanisms&quot; have caused the phenomenon of &quot;coronal waste generation&quot; and the actors due to its occurrence, &quot;environmental behavior&quot; in one of the types: 1) environment Friendly (responsible), 2) environmentalist (careless) and 3) anti-environmental (vandalistic) have been adopted as a strategy that has been done under the influence of the prevailing context and conditions of the interventionist. The prevailing contexts were: 1) demographic characteristics of the individual, 2) health-care-treatment infrastructure, 3) educational infrastructure, 4) coronary heart disease prevalence rate. Intervening conditions were: 1) personality traits of the individual (environmental commitment and sensitivity), 2) social characteristics of the individual (environmental insights and attitudes), 3) sociability (knowledge and awareness) Environment), 4) Culturalization (environmental norm and value), 5) Government policies (Environmental trust and belonging). Finally, the environmental behavior of actors has two consequences: 1) positive: environmental purification and 2) negative: environmental pollution. Manuscript profile
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        185 - Social Determinants of Responsible Environmental Behavior (Case study: Citizens of Shush) with Emphasis on KAP Model
        Karim Rezadoost abdolreza navah Ali Budaghi Neda Alidadi
        The main purpose of this study is to investigate the Social determinants of Responsible environmentalbehavior of citizens with emphasis on independent variables of environmental knowledge, environmental attitudes and spatial attachment. The research method is survey and More
        The main purpose of this study is to investigate the Social determinants of Responsible environmentalbehavior of citizens with emphasis on independent variables of environmental knowledge, environmental attitudes and spatial attachment. The research method is survey and the statistical sample includes 382 citizens aged 15 to 65 years in the city of Sush who have been selected by multi-stage cluster sampling. The research data collection tool was a questionnaire. The descriptive findings of the study showed that the average level of responsible environmental behaviors of the citizens of Shousha is moderate (59.88). The results of path analysis showed that the variables of sense of spatial belonging (0.194), environmental awareness (0.456), environmental attitude (0.225) have a direct impact on Responsible environmentalbehavior. According to the research findings, the variable of sense of place belonging through environmental attitude had 0.176% indirect effect on the research problem. Overall.The variables included in the model could explain 0.35% of the changes in responsible environmental behavior. Comparison of beta coefficients shows that the effect of total environmental awareness (0.476) was greater than the other variables included in the model on the research problem. Manuscript profile
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        186 - Investigating the attitudes of Meybodi citizens towards air pollution and social factors affecting it
        manouchehr alinejad masoud hajizadeh meymandi kamal rashidinejad
        In the present age, neglect of the environment and neglect of it is spreading rapidly. Efforts to develop and urbanize and ensure human well-being have disadvantages and benefits for humans and nature, and one of the disadvantages caused by society and citizens is air p More
        In the present age, neglect of the environment and neglect of it is spreading rapidly. Efforts to develop and urbanize and ensure human well-being have disadvantages and benefits for humans and nature, and one of the disadvantages caused by society and citizens is air pollution. Because citizens can be effective in reducing and increasing air pollution through their behaviors, and behavior is also influenced by attitudes. The main purpose of this study is to investigate the attitudes of Meybodi citizens towards air pollution and social factors affecting it. This research is of descriptive, analytical and survey type and the statistical population of this research has been the citizens of Meybod city 16 years and older. The sample size is 420 people and the respondents were randomly selected in several stages. The results of explanatory findings show that there is a significant relationship between age, marital status, education level, residence status, income and citizens &#039;attitudes toward air pollution, but there is no relationship between gender and citizens&#039; attitudes toward air pollution. . There is also a positive and direct relationship between lifestyle, cultural capital, social network and a significant negative relationship between profit-oriented and the dependent variable. The results of regression analysis show that the remaining variables in the regression model determine 19% of the variance of the dependent variable and lifestyle variables, profit orientation and age, respectively, play the most important role in the research regression model. Play. Manuscript profile
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        187 - Willingness to participate in environmental protection and the factors affecting it (Case study: Tehran citizens born in the decade 2001 and 1970)
        seyedeh fatemeh gholizadeh shawon Faizollah Nouroozi حسین دهقان
        Abstract The environment as a life-giving factor of human life has historically been destroyed by various factors and sometimes restored spontaneously. But with the industrialization of societies and the growing population and the achievement of more human welfare, the More
        Abstract The environment as a life-giving factor of human life has historically been destroyed by various factors and sometimes restored spontaneously. But with the industrialization of societies and the growing population and the achievement of more human welfare, the adverse effects and destruction of the environment have doubled. This is where the public mind must be awakened and informed, and a serious thought must be given to the life of human life. The purpose of this study is to investigate the willingness to participate in environmental protection and the factors affecting it by examining the environmental performance of Tehran citizens born in the decade 2001 and 1971. . The theoretical framework of this research is based on the theories of Gerbner, Schwartz, Owlander and Togherson. The research method used is quantitative-survey and the research tool is a researcher-made questionnaire. The sampling method is a multi-stage cluster and the sample size was obtained after deleting 384 people. The results indicate that environmental participation is influenced by environmental knowledge, environmental ethics, environmental attitudes and media education, and the greatest impact is related to environmental knowledge and the willingness to cooperate and participate in activities. The environment is higher in respondents born in the decade 1971. Manuscript profile
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        188 - Social Determinants of Responsible Environmental Behavior (Case of study: Citizens of Shush) with an Emphasis on KAP Model
        Karim Rezadoost Abdolreza Navah, Ali Boudaghi Neda Alidadi
        The main purpose of this study was to investigate the social determinants of responsible environmental behavior of citizens with emphasis on independent variables of environmental knowledge, environmental attitudes and spatial attachment. The research method was survey More
        The main purpose of this study was to investigate the social determinants of responsible environmental behavior of citizens with emphasis on independent variables of environmental knowledge, environmental attitudes and spatial attachment. The research method was survey and the statistical sample included 382 citizens aged 15 to 65 years in the city of Shush who were selected by multi-stage cluster sampling. The research data collection tool was a questionnaire. The descriptive findings of the study showed that the average level of responsible environmental behaviors of the citizens of Shush was moderate (59.88). The results of path analysis showed that the variables of sense of spatial belonging (0.194), environmental awareness (0.456), environmental attitude (0.225) have a direct impact on responsible environmental behavior. According to the research findings, the variable of sense of place belonging through environmental attitude had 0.176% indirect effect on the research problem. Overall, the variables included in the model could explain 0.35% of the changes in responsible environmental behavior. Comparison of beta coefficients showed that the effect of total environmental awareness (0.476) was greater than the other variables included in the model on the research problem.&nbsp; Manuscript profile
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        189 - Investigating the attitudes of Meybodi citizens towards air pollution and social factors affecting it
        Masood Hadjizadeh Meymandi manouchehr alinejad Kamal Rashidinejad
        Nowadays, neglecting the environment and overlooking its problems is spreading rapidly. Efforts to develop and urbanize and ensure human well-being have disadvantages and benefits for humans and nature, and one of the disadvantages caused by society and its members is a More
        Nowadays, neglecting the environment and overlooking its problems is spreading rapidly. Efforts to develop and urbanize and ensure human well-being have disadvantages and benefits for humans and nature, and one of the disadvantages caused by society and its members is air pollution. In this research, the theoretical approaches of Bourdieu's lifestyle and cultural capital, Castells social networks theory and the biosphere of Habermas and others have been used. Since citizens can be effective in reducing air pollution with their attitudes and behaviors, the main purpose of this study is to investigate the attitudes of Meybod citizens towards air pollution and social factors affecting it. This research is a descriptive, analytical and survey type and the research population consisted of citizens 16 years and older, of which, using Cochran formula, 420 people were chosen via a&nbsp;multi-stage random sampling procedure. Findings showed that there was a significant relationship between the variables of age, marital status, education level, residence status, income and citizens 'attitudes toward air pollution, but there was no relationship between gender and citizens' attitudes toward air pollution. There was also a positive and direct relationship between lifestyle, cultural capital, social networks and a significant negative relationship between profit-orientedness and the dependent variable. The results of regression analysis showed that the remaining variables in the regression model determined 19% of the variance of the dependent variable and the variables of lifestyle, profit orientation and age, respectively, played the most important role in the regression model. The results showed that the citizens of Meybodi put an emphasis on the priority of preserving the environment in spite of income and profit from working in factories, and also the category of lifestyle has a greater share and weight in explaining the dependent variable, which if strengthened together with cultural capital can change the attitude of citizens towards air pollution and environmental protection. Manuscript profile
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        190 - A Sociological explanation of factors affecting waste recycling using the planned behavior theory in Abadan
        Seeroos Ahmadi Ehsan Kohansal-khoob,
        The increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, More
        The increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, examines the waste recycling and the factors affecting it in the city of Abadan. The research population consisted of &nbsp;people aged 15 and over of which 395 were selected using the multi-stage random sampling method. Research instruments for measuring waste recycling, subjective norms, and perceived behavioral control were the researcher-made questionnaires, and to measure environmental attitudes, the New Environmental Paradigm scale prepared by Dunlop et al (2000) was employed. Based on the research findings, the relationship between environmental attitudes and subjective norms with waste recycling is positive and significant. Perceived behavior control in the internal dimension has a positive and significant relationship with waste recycling, but in the external dimension, this relationship is negative and significant. The waste recycling based on the educational groups is significantly different but the waste recycling among men and women, as well as single and married people, does not show a significant difference. Moreover, the results of the multivariate regression analysis showed that the independent variables are able to explain 0.28 of the variance of the dependent variable, among which the environmental attitudes had the largest contribution.&nbsp;&nbsp; Manuscript profile
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        191 - . A Data -based analysis of ecological behavior in the face of corona residues (case of Study: residents over 18 years old in Boroujerd)
        abdolreza navah Hosseini Mohammadreza narges khoshkalam
        Although the outbreak of corona disease initially had positive environmental consequences, over time, the dramatic increase in corona disease became a serious threat to the environment. Accordingly, using a qualitative grounded theory approach, the present study has ana More
        Although the outbreak of corona disease initially had positive environmental consequences, over time, the dramatic increase in corona disease became a serious threat to the environment. Accordingly, using a qualitative grounded theory approach, the present study has analyzed the environmental behavior in the face of corona waste (residues) among the residents of the city of Boroujerd who were over 18 years of age. The sample consisted of 26 people who were purposefully selected. The method of data collection was in-depth interview. During the three stages of coding the text of the interviews, the paradigm model of Grounded Theory was finally extracted. Also, in order to validate the research, the method of "members' credibility" and to measure the reliability, the method of "internal agreement" has been used. The results showed that the two factors "prevention mechanisms" and "treatment mechanisms" have caused the phenomenon of "coronal waste generation" and after its occurrence,&nbsp; actors&rsquo; "environmental behavior" was manifested in one of the following types: 1) environment Friendly (responsible), 2) un-environmentalist (careless) and 3) anti-environmental (vandalistic). The prevailing contexts were: 1) demographic characteristics of the individual, 2) health-care-treatment infrastructure, 3) educational infrastructure, 4) corona disease prevalence rate. Intervening conditions were: 1) personality traits of the individual (environmental commitment and sensitivity), 2) social characteristics of the individual (environmental orientations and attitudes), 3) socialization (Environmental knowledge and awareness), 4) Culturalization (environmental norms and values), 5) Government policies (Environmental trust and belonging). Finally, the environmental behavior of actors has two consequences: 1) positive: environmental purification and 2) negative: environmental pollution Manuscript profile
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        192 - .An investigation of attitude and enviromental behavior of shirazi citizens
        Aliyar Ahmadi dorna salamatian fatemeh roosta
        Many of environmental threats, destruction of resources and pollution are the consequences of human behavior and only changes in human behavior can reduce enviromental problems. Attitudes toward the environment are among the most important criteria for predicting enviro More
        Many of environmental threats, destruction of resources and pollution are the consequences of human behavior and only changes in human behavior can reduce enviromental problems. Attitudes toward the environment are among the most important criteria for predicting environmental behavior. Hence, this study aimed to investigate the relationship between environmental attitudes and behavior of the citizens in Shiraz city. This was a survey study whose research population consisted of residents (15-60 age) of five districts of the city of Shiraz of which 268 citizens were chosen on the basis of Cochran formula via a random cluster sampling technique. A questionnaire which was based on Danlap scale was used to gather needed data. The mean and standard deviation of environmental behavior were 71/79&plusmn;16.78 (in 0-100 scale) which varied in different groups. Ag, level of concern about environmental issues and its destructin, and educatin showed a significant relation with the dependent variable. In the final model, attitudes toward the environmental was the most important factor influencing environmental behavior. According to the results, it is necessary to assess and emphasize diverse cultural programs including the performance the media. Manuscript profile
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        193 - A Sociological study of the role of social networks on social indifference (Case of study: Residents of Districts 1 and 2 of Tehran in 1398)
        ehsan jamshidzadeh Majid kaffashi Khalil mirzaei,
        Social indifference is a situation in which individuals avoid social-political participation, social responsibility, altruistic activities, and active and civic engagement in social issues by ignoring the facts surrounding them. The aim of this study was to investigate More
        Social indifference is a situation in which individuals avoid social-political participation, social responsibility, altruistic activities, and active and civic engagement in social issues by ignoring the facts surrounding them. The aim of this study was to investigate the relationship between social networks and social indifference. The variables included social networks (amount and variety of use), altruistic attitude and behavior, civic attitude and behavior and social indifference. The research population consisted of the residents of regions 1 and 2 of Tehran, who were selected as the sample using cluster sampling. In the theoretical framework of the research, optimistic, pessimistic and moderate views and theories of theorists such as Marx, Weber and Merton were used to explain the relationship between social indifference and social networks. The results showed that the rate of indifference is moderate to high. The variables altruistic attitude, altruistic behavior, civic attitude, civic behavior, diversity of use of social networks, the rate of use of social networks, contextual variables (age, gender, socio-economic status), social solidarity were significantly correlated with indifference. Among these, social solidarity as an intermediary variable was the most important in explaining social indifference. Manuscript profile
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        194 - .Survey of Pedagogical theories for Children in One Story of Bustan Based on Russell’s views
        AbasAli Vafayi Mehrdad Akbari Gandomani MehdiReza Kamali Baniani
        Analytical philosophy of pedagogy deals with explaining thought structures by logical and linguistic analysis. Most of analytic philosophers believe that the clarification of philosophical propositions through concept analyses can be effective in pedagogical issues in c More
        Analytical philosophy of pedagogy deals with explaining thought structures by logical and linguistic analysis. Most of analytic philosophers believe that the clarification of philosophical propositions through concept analyses can be effective in pedagogical issues in children. Bertrand Russell (1872-1967) had a great role in pedagogical issues of children. Since Sa&rsquo;di has focused on pedagogical issues, too, we study the story of &ldquo;clan of thieves&rdquo; by keeping an eye on Russell and Sa&rsquo;di. We conclude that they have some consensuses as well as some differences. This essay explains their distinctive views. &nbsp; Manuscript profile
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        195 - Citizenship positive attitude role on crimes reducing and it’s ranking & leveling in urban regions (Case study: Ardebil city)
        Mohammad Hasan Yazdani asghar pashazadeh Fatemeh Zadvali
        citizenship positive attitude against urbanization problems and subjects is an important requirement. According to this subject importance, current study follow to investigate applied knowledge development about crimes reducing focused on citizenship positive attitude. More
        citizenship positive attitude against urbanization problems and subjects is an important requirement. According to this subject importance, current study follow to investigate applied knowledge development about crimes reducing focused on citizenship positive attitude. So in current analytical-descriptive study among Ardebil citizens , 344 persons was determined with Cochrane method by size and clustered random method was used to sampling from urban regions. Along data analysis, partial squares at least method was applied in Warp-PLS Software framework to investigate citizenship positive attitude factor effectiveness amount on psychological capital and crimes reducing; KOPRAS model was used to plans drawing. In order to variables weights determination; Entropy model was applied in Excel Software framework and cluster analysis method was used in SPSS Software framework to urban region leveling or ranking. Results showed that, citizenship positive attitude situation in Ardebil city is in weak level and the highest amount relates to 1 region and the lowest amount relates to urban 4 region and totally they are in 3 clusters. It is necessary to mention that; helping behaviors and resistant variables are the most effective cases on citizenship positive attitude variable. Independent variables effectiveness shows, there is direct and significant relationship between citizenship positive attitude and psychological capital and also there is reverse relationship between psychological capitals and crime reducing. Rising citizenship positive attitude among citizen&rsquo;s because to improve psychological capital and also psychological capital cause to reduce crime and this case is different from one region to another region based on attitude environmental conditions. Manuscript profile
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        196 - A comparative study of the attitudes of two generations of a family( Case Study:The boys 20 to 30 years in Shushtar and fathers)
        Yousef Amini Mohammad Amini Mostafa Mahmoudi
        The objective of this study was to evaluate the comparative attitudes of fathers and sons from the family (marriage and childbearing) is. This research uses a scrolling method and is a type of comparison between groups. The statistical population is the 20-30 year old b More
        The objective of this study was to evaluate the comparative attitudes of fathers and sons from the family (marriage and childbearing) is. This research uses a scrolling method and is a type of comparison between groups. The statistical population is the 20-30 year old boys from Shushtar and their fathers. The sample size was 280 people (140 boys and 140 fathers). The method of random sampling is simple and the data collection technique is a questionnaire with interviews. After reviewing the literature on theories of marriage, views and attitudes of a generation gap with the help of the previous findings, the research questions were based on assumptions. The data point to a rise in the age of marriage of both sexes. At all levels, there was a significant difference between the views of fathers and boys on the age of marriage. There was a significant difference between the views of boys on the proper age of marriage by ethnicity and religious orientation. This difference was observed in the group of fathers. Both fathers and boys emphasize the sexual composition of children in more than two children over the dominant male composition. Parents are more interested in feminine religious and ethnic identity. Manuscript profile
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        197 - Managers' Performance Based on Belief and Performance Attitudes
        hossein zainosalehin masoud pourkiani saied aslajeghe Senger salajeghe Ayyub sheikhy
        Management is one of the concepts formed by the necessities of the Islamic Revolution and has received many blessings in the past years. With the expansion of arrogant hostility and the growing orientation of the Islamic Republic of Iran, the need to use the patterns fo More
        Management is one of the concepts formed by the necessities of the Islamic Revolution and has received many blessings in the past years. With the expansion of arrogant hostility and the growing orientation of the Islamic Republic of Iran, the need to use the patterns formed in this direction has increased, so the purpose of this study is to identify the components of jihadist management with qualitative and quantitative analysis in the organization. Registration is country. The components of jihadist management were identified through exploratory studies and opinion polls using Delphi technique and tested in the designed model in the target population. The statistical population of the study consisted of two groups of experts consisting of 25 managers, deputies and managers and the head of the Office of Registry of Iran which were 148. This research is a descriptive research that has been done by survey method. Confirmatory factor analysis, structural equation modeling, and one-sample t-test were used to analyze the data. The research findings, while confirming the proposed model, showed that: management consists of two dimensions: Belief and its components (Belief Attitude, Belief Behavior, Belief Roles and Belief Tasks) and Functional Dimension and its Components (Functional Attitude, Functional Behavior, Functional Roles and Functional tasks). It is suggested that the belief components be strengthened so that managers' performance can be achieved with good faith. Manuscript profile
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        198 - مولفه های موثر برتولیدبهینه گندم از منظر کشاورزان شمال خوزستان
        محمد صادق صبوری ثریا رفیعی داود ثمری
        این تحقیق با هدف بررسی نقش نگرش فلسفی، اقتصادی، محیطی، آموزشی و برخی ویژگی های شخصی کشاورزان در تولید گندم در شمال استان خوزستان انجام شد. نوع تحقیق کاربردی بود مه به شیوه علی ارتباطی انجام شد. داده ها با استفاده از روش تحقیق پیمایشی و با استفاده از پرسشنامه به عنوان اب More
        این تحقیق با هدف بررسی نقش نگرش فلسفی، اقتصادی، محیطی، آموزشی و برخی ویژگی های شخصی کشاورزان در تولید گندم در شمال استان خوزستان انجام شد. نوع تحقیق کاربردی بود مه به شیوه علی ارتباطی انجام شد. داده ها با استفاده از روش تحقیق پیمایشی و با استفاده از پرسشنامه به عنوان ابزار اصلی پژوهش جمع آوری شد. نمونه ها شامل تمام تولید کنندگان گندم در شمال خوزستان از جمله دزفول، اندیمشک و شهرستان شوش (بر اساس تعداد کشاورزان گندم) بود. 310 کشاورز با استفاده از فرمول کوکران از طریق انتخاب تصادفی از 23485 تن گندم خوزستان شمالی انتخاب شدند. در نهایت 302 پرسشنامه مورد تجزیه و تحلیل قرار گرفت. داده های پژوهش با استفاده از رگرسیون گام به گام مورد تجزیه و تحلیل آماری قرار گرفت. پرسشنامه از طریق مرور ادبیات برای جمع آوری داده ها تهیه شد. روایی ابزار پس از چندین بار بررسی و تصحیح توسط اعضای هیات علمی ترویج وآموزش کشاورزی در دانشگاه آزاد گرمسار تایید گردید. اعتبار پرسشنامه توسط گروهی از کارشناسان بررسی وپایائی آن پس از اعمال ضریب کرونباخ 0.81گزارش شد (در مجموع 30 پرسشنامه در مناطق مشابه در استان خوزستان تکمیل شد). تحلیل رگرسیون گام به گام نشان داد که مهم ترین عامل موثر بر تولید مطلوب گندم، عوامل اقتصادی کشاورزان است. مهمترین متغیر که واریانس متغیر وابسته را توضیح داد، متغیرهای اقتصادی با 77.2٪ درصد بود. پس از آن، متغیرهای (محیط زیست، اجزای قانونی و فرآیندهای آموزشی- نگرشی) قرار دارند که 5/86٪ از واریانس تولید بهینه گندم را تشکیل دادند Manuscript profile
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        199 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان
        رویا شریفی بهرام خیری یلدا رحمتی غفرانی
        هدف از این پژوهش بررسی عوامل تاثیرگذار بر رفتار واقعی خریداران محصولات ارگانیک می&shy;باشد. ابزار پژوهش، نیز پرسشنامه بوده است. جامعه آماری این تحقیق شامل مصرف&shy;کنندگان محصولات ارگانیک در استان گیلان می‌باشد که با توجه به نامحدود بودن نمونه&shy;گیری انجام شد و تعداد More
        هدف از این پژوهش بررسی عوامل تاثیرگذار بر رفتار واقعی خریداران محصولات ارگانیک می&shy;باشد. ابزار پژوهش، نیز پرسشنامه بوده است. جامعه آماری این تحقیق شامل مصرف&shy;کنندگان محصولات ارگانیک در استان گیلان می‌باشد که با توجه به نامحدود بودن نمونه&shy;گیری انجام شد و تعداد نمونه 384 به دست آمد. از روش نمونه گیری تصادفی در دسترس برای توزیع پرسشنامه ها استفاده شد. ارزیابی مدل و آزمون فرضیه‌ها از مدل‌سازی معادلات ساختاری با استفاده از نرم افزار اسمارت پی ال اس انجام گردید. نتایج حاصل از آزمون فرضیه‌ها نشان داد که قیمت درک شده، آگاهی سلامتی، در دسترس بودن، دانش ارگانیک و هنجار ذهنی بر نگرش مصرف&shy;کننده تاثیرگذار بوده است. هم چنین نگرش مصرف کننده بر قصد خرید و قصد خرید بر رفتار واقعی خرید تاثیرگذار هستند. همچنین مشخص گردید که چنانچه اطلاع&shy;رسانی درخصوص محصولات ارگانیگ و همچنین معرفی مزیت&shy;های آنها و اهمیت محیط&shy;زیستی این محصولات بیشتر گردد، مصرف&shy;کنندگان تمایل بیشتری برای قصد خرید خواهند داشت. علاوه بر این نتایج نشان داد که، تهیه بروشور معرفی محصولات ارگانیک و در اختیار قراردادن نتایج بررسی&shy;های انجام شده روی محصولات ارگانیک به خریداران و تشکیل گروه&shy;ها و انجمن&shy;های دوستدار محیط&shy;زیست می&shy;تواند نگرش خریداران را متحول سازد. Manuscript profile
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        200 - The Role of Human Capital Engineering in Positive Work Attitudes and Educational Quality (Statistical population: Girls' primary school teachers in Rasht)
        masoud EmamiNezhad hoorie laghaee astane
        The aim of this study was to investigate the role of human capital engineering in positive work attitudes and educational quality (statistical population: primary school teachers in Rasht). The type of research is applied in terms of purpose and descriptive in terms of More
        The aim of this study was to investigate the role of human capital engineering in positive work attitudes and educational quality (statistical population: primary school teachers in Rasht). The type of research is applied in terms of purpose and descriptive in terms of nature. The statistical population in this study included teachers of girls' primary schools in Rasht from February 2017 to July 2016. The sample size was 234 people using Morgan table using random stratified method with proportional distribution of numbers from the mentioned community. The data collection tool of this research was a provincial questionnaire which was implemented according to the professor with a slight change in it. To determine the content validity of the questionnaire from the opinions of experts and to determine the reliability of the instrument, Cronbach's alpha method was used and the alpha value was 0.859. Two methods of descriptive and inferential statistics have been used to analyze the data. In the descriptive statistics section, the data are summarized and a table is prepared and a graph is drawn, and central indicators such as mean, dispersion indicators such as standard deviation are used. At the level of inferential statistics, after performing the data normality test, univariate T-tests were used. Findings showed that human capital engineering has a positive and significant role in the positive work attitudes and efficiency of girls' primary school teachers in Rasht. Eight sub-hypotheses of the research were confirmed by the above test. Manuscript profile
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        201 - The effect of environmental factors on green purchasing behavior and empowering the performance of companies in Rasht's industrial estates
        SEYEDEH FATEMEH ALAVI FOUMANI Ali GHolipour soleimani HAMIDREZA Rezaee Kelidbari
        Nowadays, one of the ways to empower the performance of companies is to create improvement programs through the development of green consumerism among consumers. The research method is descriptive and applied in terms of purpose. The statistical population of the resear More
        Nowadays, one of the ways to empower the performance of companies is to create improvement programs through the development of green consumerism among consumers. The research method is descriptive and applied in terms of purpose. The statistical population of the research in two groups includes managers and experts of companies in Rasht industrial towns and consumers of green products in Rasht city. Sampling method is available in the society of company employees by simple random method and in the society of consumers by non-probability method, the method of data collection in this field research and its tool is questionnaire, in order to check the validity of the research tool by the content validity method and determine the reliability of the alpha coefficient. Cronbach's was used. Finally, the method of structural equation modeling with PLS software was used to analyze the data and test the research hypotheses. The results of the collected data analysis showed that the effect of green attitude, green knowledge and green concern on green purchasing behavior is significant. Also, the effect of green purchasing behavior on empowering companies' performance is significant. The findings showed that the environmental factors had an influencing role in the occurrence of green purchasing behavior of consumers and as a result of empowering the performance of companies, also the results of the test show that there are other influential variables that can be included in the model in future research. Manuscript profile
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        202 - Assessment of the Role of Resistors Economics Attitudes on Project Risk Management (Case Study: Khatam Al Anbia Construction Contractors)
        ehsan ebrahimi varkiany Mehrzad Minooi Arefeh Fadvi zadalah fathi
        In general, the most important purpose of management is to perform the project at the least costly and in a timely manner with due regard to predetermined quality issues, and since risk management is a systematic, group process. One of the factors that seems to be able More
        In general, the most important purpose of management is to perform the project at the least costly and in a timely manner with due regard to predetermined quality issues, and since risk management is a systematic, group process. One of the factors that seems to be able to play an important role in controlling the risks associated with construction projects is the attitude of resistance economics in managers and contractors. In this regard, in this study, the role of resistance economy attitude in improving management Project risk has been investigated. The purpose of this study was applied and in a descriptive way, the information of the study population was collected and analyzed using a questionnaire whose validity and reliability were confirmed. The statistical population of this study was all Khatam al-Anbia construction contractors (438 contractors), which according to Morgan's table was at least 190, but according to forecasts of unacceptable questionnaires, in A total of 230 questionnaires were distributed out of which 217 were returned as acceptable. In this study, the sample population was selected and tested using available sampling method. The results of hypothesis testing using regression analysis and spss software indicated that the attitude of Resistance Economics in Khatam Al Anbia camp contractors on risk management. Cost, quality and timing of construction projects play a significant role. Manuscript profile
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        203 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
        shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
        The main purpose of this study is to measure and analyze the impact of media on strengthening and empowering the attitude of patrons and their desire for services and products from the perspective of consumers. This study is applied in terms of purpose, which was done b More
        The main purpose of this study is to measure and analyze the impact of media on strengthening and empowering the attitude of patrons and their desire for services and products from the perspective of consumers. This study is applied in terms of purpose, which was done by descriptive-correlation method. The statistical population of the study is made up of the customers of the IR-MCI . 325 people were selected as a statistical sample. Smart PLS8.5 was used to describe the variables using SPSS and to test the hypotheses of the research model from structural equation modeling. The results showed that in traditional media there is a relationship between causal factors and phenomena and between strategies and consequences. Also, for social media between the causal factors and the phenomenon, all relationships except the relationship between the category of role and position of the media were confirmed with the characteristics of the media. The results generally indicate that the consequences of using traditional and social media together are effective on the client's attitude in the desire to visit and use the services of the IR-MCI. The important result in this article emphasizes the greater importance of traditional media compared to modern media, and in this way, it is possible to recommend the managers of the statistical society to promote the position of the media among them at the same time as conducting relationship-oriented interactions with clients in the field of relevant services. Guided the consumer's attitude towards services in tough competitive Manuscript profile
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        204 - Investigating the attitude of Librarians about execution of data governance strategies for planning the collection making of information resources in libraries of Islamic Azad University
        fariba jalili fariborz doroudi Sayed Aliakbar Famil Rohani
        Objective: &nbsp;The purpose of this study was to implement and execute data governance strategies for planning the collection making of information resources in libraries of Islamic Azad University. Method: The research is a descriptive-analytical survey. Statistical p More
        Objective: &nbsp;The purpose of this study was to implement and execute data governance strategies for planning the collection making of information resources in libraries of Islamic Azad University. Method: The research is a descriptive-analytical survey. Statistical population of the research included all of librarians working in Central libraries of Islamic Azad University in 2017 who were 155 librarians. In order to determine sample size, Morgan&rsquo;s sampling formula was used and 108 individuals were selected as sample. Data collection tool was a researcher-made questionnaire to measure data governance. The questionnaire&rsquo;s validity was proved and its reliability was calculated using Cronbach's alpha equal to 98%. The collected data was analyzed in terms of descriptive statistics, one-way ANOVA, Levene&rsquo;s test using SPSS ver. 25 and Microsoft Excel. Results: The findings showed that librarians' attitudes toward seven most components: data quality, data usage, data process, data standardization, data integrity, data security and data modeling on resource collection in the central libraries of Islamic Azad University, according to educational level, there is no significant relationship between field of study and work experience (P&gt; 0.05), in some components such as: the use of data in collection according to the field of study and data process and data modeling in collection, according to work experience has a significant relationship(p &lt; 0.05). Conclusion: Results of the study showed that the librarians considered feasibility of implementation and execution of data governance strategies in resources and services planning of the libraries of Islamic Azad University higher than average level (desired level). Manuscript profile
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        205 - Considering the Coefficient of Relationship between the Students’ Attitude toward Social Networks Policy making with Social Security Feeling
        Mohammadreza Rafiee Dowlatabadi Reza Abdolrahmani Yousef Torabi
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        206 - A Theoretical model for the analysis of Nation-State building in the Islamic Republic of Iran
        Arezoo Rahimi Afshin Zargar Armin Amini
        This article criticizes the process of nation-state building in Iran based on the facts in the country's political structure and specifies the factors affecting the non-formation of nation-state building in Iran on what mechanisms are based and why this category is in t More
        This article criticizes the process of nation-state building in Iran based on the facts in the country's political structure and specifies the factors affecting the non-formation of nation-state building in Iran on what mechanisms are based and why this category is in the Islamic Republic. Iran has not succeeded. The most important assumption should be made on the structure and the transnational nature of the Islamic Republic of Iran and its intellectual foundations, because this structure, behind its political ideology, which came from the Islamic Revolution of Iran and religious teachings, rather than the concepts of national unification emanating from history, The culture, language and mythological system existing in a common geographical border relies on values and principles that are transnational and global and can influence from a small group to the whole world. In this article, the descriptive-analytical method of the library type is used to study the texts, books and articles using the fishing technique. Manuscript profile
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        207 - The Analysis of the Developments in South West Asia Geopolitical Interests (Case study: Geopolitical Developments in Yemen)
        Nabiallah Rashnoo
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        208 - Providing a conceptual model for identifying Critical Success Factors(CSFs) affecting Financial Information System user’s attitude(Case Study: Iranian Central Oil Fields Company)
        Ehsan Abedi
        Due to the increasing importance of Financial Information Systems and the critical actions taken by companies in order to offer electronic financial services in Iran and also according to the increasing number of companies using Financial Information Systems services, i More
        Due to the increasing importance of Financial Information Systems and the critical actions taken by companies in order to offer electronic financial services in Iran and also according to the increasing number of companies using Financial Information Systems services, it is essential for managers to understand users better. Only through this comprehension they are able to develop strategies and tactics to attract and sustain their users. In this study we have investigated the influential factors in Financial Information System user&rsquo;s attitude. Electronic questionnaires were applied for data gathering through a case study of Iranian Central Oil Fields Company users. According to research findings and conclusions it is suggested to apply different marketing strategies for different age groups, provide users with the opportunity of using financial services electronically and achieving good experiences, and present information and training focusing on Financial Information Systems benefits. Manuscript profile
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        209 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
        وحید وظیفه‌خواه ده‌جبار ناصر بای
        &nbsp;&nbsp;AbsrtactThe main purpose of this study was to study the consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city. The present study was descriptive-correlation survey. The statistical population of this More
        &nbsp;&nbsp;AbsrtactThe main purpose of this study was to study the consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city. The present study was descriptive-correlation survey. The statistical population of this study included all customers of fitness clubs in Gonad Kavoos city that 384 customers were selected as sample size by the available sampling method. For collecting research data, Kawakami et al (2013) word of mouth advertisement questionnaire and Chu &amp; Yoojung (2011) attitudinal and behavioral consequences of customers were used. Descriptive and inferential statistics methods were used for data analysis.The results showed that word of mouth advertising has a positive and significant effect on increasing the awareness of customers. The effect of word of mouth advertising on the change attitude of customers was positive and significant. Another part of the results showed that word of mouth had a positive and significant effect on the recommendation of the club to others. Finally, the positive and significant effect of word of mouth advertising on the willingness to return customers was confirmed. According to the results, pay attention to the needs and wants of the fitness club customers and proper interaction with the customers are recommended.&nbsp; Manuscript profile
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        210 - The Impact of Club Managers' Entrepreneurial Attitude on the Performance of Bodybuilding Clubs in Tehran Abstract
        mehdi abdollahpor زهرا نوبخت رمضانی
        &nbsp;&nbsp;purpose of this study was to investigate the effect of entrepreneurial attitude of club managers on performance of fitness clubs in Tehran. The research method was correlation and statistical population consisted of all managers of private bodybuilding clubs More
        &nbsp;&nbsp;purpose of this study was to investigate the effect of entrepreneurial attitude of club managers on performance of fitness clubs in Tehran. The research method was correlation and statistical population consisted of all managers of private bodybuilding clubs in Tehran in 2014-2015. The investigation was identified. For data collection, Robert Morgan standard questionnaire (2007) and TAT standard questionnaire (2007) were used. The validity and reliability of these questionnaires were high and approved by sports management experts. Descriptive statistics (frequency statistics, abundance percentages, and graphs and tables) and inferential statistics (Kolmogorov-Smirnov test, Spearman correlation coefficient, and regression test) were used to analyze the research data. The results showed that all components of entrepreneurial attitude (innovation, risk taking and pioneering) have an impact on the financial and non-financial performance of fitness clubs in Tehran.&nbsp; Manuscript profile
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        211 - Investigating the Impact of Audit Quality on the Relationship between Investors’ Emotional Attitudes and Earnings Response Coefficient in Companies Listed in Tehran Stock Exchange
        Roya Darabi Zohrehsadat Mirtaheri
        The purpose of this study was to investigate the effect of audit quality on the relationship between investors' emotional attitudes and earnings response coefficient in firms admitted to the Tehran Stock Exchange. The spatial domain of this research was the companies li More
        The purpose of this study was to investigate the effect of audit quality on the relationship between investors' emotional attitudes and earnings response coefficient in firms admitted to the Tehran Stock Exchange. The spatial domain of this research was the companies listed in the Tehran Stock Exchange and the time zone is the period from 2013 to 2016. In this study, audit quality was considered as a moderating variable and investors&rsquo; emotional tendencies as an independent variable and earnings response coefficient as a dependent variable. Based on the screening method, 107 companies listed in Tehran Stock Exchange were selected as the statistical sample. In the present study, the research method is descriptive-causal and since it can be useful in the process of using information, it is therefore a kind of applied research. Data analysis was also performed using Eviews software. The results showed that there is a significant relationship between investors&rsquo; emotional tendencies and earnings response coefficient. The quality of auditing affects the relationship between investors&rsquo; emotional attitudes and earnings response coefficient. Manuscript profile
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        212 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry)
        Javad Rafati Mansooreh Valijani Reza Aghamoosa
        This research&rsquo;s main objective was the investigation on the effect of service quality dimensions on hedonic and utilitarian attitude and brand preference in fast food restaurant industry. For information gathering about research scope the researchers reviewed u More
        This research&rsquo;s main objective was the investigation on the effect of service quality dimensions on hedonic and utilitarian attitude and brand preference in fast food restaurant industry. For information gathering about research scope the researchers reviewed using two methods; library and field studies helping the index cards and questionnaires as tools for measuring the research variables. The research population was Boof chain restaurant customer in Tehran. Cluster sampling method was used to determine the respondents. A total of 450 questionnaires were distributed that 390 responses of which were used for data analysis. Data were analyzed using the Structural Equation Modeling (SEM) techniques. The research findings indicate that physical environment and outcome qualities had significant direct effect on hedonic attitude to consumption. Also interactional and outcome qualities had significant direct effect on utilitarian attitudes. On the other hand, preference of one brand compared to others is dependent on both of hedonic and utilitarian attitudes Manuscript profile
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        213 - طراحی معیارهای ارزیابی کیفیت زبان انگلیسی زبان آموزان ایرانی: تکیه بر دیدگاه و نگرش معلمان
        Fatemeh Gorji Shahram Afraz Fazlolah Samimi
        پژوهش حاضر معیارهایی را برای ارزیابی کیفیت زبان انگلیسی زبان آموزان ایرانی برای ارائه اطلاعات در مورد سیستم های یادگیری و آموزش زبان های خارجی و ارتقای استانداردهای کیفی در ایران طراحی و تایید کرد. روش این تحقیق از نوع توصیفی اکتشافی است. جامعه آماری این پژوهش شامل 20 م More
        پژوهش حاضر معیارهایی را برای ارزیابی کیفیت زبان انگلیسی زبان آموزان ایرانی برای ارائه اطلاعات در مورد سیستم های یادگیری و آموزش زبان های خارجی و ارتقای استانداردهای کیفی در ایران طراحی و تایید کرد. روش این تحقیق از نوع توصیفی اکتشافی است. جامعه آماری این پژوهش شامل 20 معلم مجرب شاغل در مقاطع مختلف (ابتدایی، متوسط و پیشرفته) در یک موسسه زبان غیرانتفاعی (موسسه زبان سفیر) در بندرعباس، هرمزگان، ایران است. نمونه گیری به صورت تئوری با استفاده از نمونه گیری زنجیره ای یا نمونه برداری گلوله برفی انجام شد. در این پژوهش، فرآیند تحلیل داده‌های به‌دست‌آمده از مصاحبه‌ها در سه مرحله کدگذاری (باز، محوری و انتخابی) به صورت متوالی انجام شد، مصاحبه‌ها جمع‌آوریو با استفاده از نسخه 10 داده‌های کیفی و نرم افزار (MAXQDA) تحلیل و کدگذاری شدند. نتایج نشان داد که مهمترین معیارهای ارزیابی کیفیت زبان انگلیسی زبان آموزان ایرانی عبارتند از: استراتژی یادگیری، ویژگی های فردی، پویایی یادگیری، فناوری آموزشی، تنظیم محتوا، اضطراب و عزت نفس پایین، ضعف در یادگیری، ارزیابی مثبت، ارزشیابی منفی، ارزیابی دانش و مهارت، پیامدهای فردی، پیامدهای اجتماعی، پیامدهای فرهنگی، پیامدهای اقتصادی و پیامدهای سیاسی. Manuscript profile
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        214 - مدلی مبتنی بر ژانر برای خلاصه نویسی زبان آموزان زبان انگلیسی و نگرش زبان آموزان نسبت به آن: مطالعه روش های ترکیبی
        Elnaz Shoari Nader Assadi Hanieh Davatgari Asl
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        215 - The Effect of Teachers' Attitudes on Implementing Washback in Regular versus Preparatory Language Classes
        Parviz Birjandi Bahram Mowlaie
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        216 - Does teaching critical thinking affect students’ L2 attitudes?
        Mansoor Fahim Hossein Askari
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        217 - The Effect of Explicit Negotiated Syllabus on Developing Speaking Ability and Affective Variables
        Gholam-Reza Abbasian Nazila Seyed-Hendi
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        218 - Perceptions of Iranian EFL Learners towards Learning Language through Computers: An Investigation on the TOEFL (Paper and Computer Based) Test
        Adnan Satariyan
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        219 - Intertextuality and Plagiarism in EFL Writing: An Analysis of University Professors’ Attitudes towards MA Theses
        Hossein Pourghasemian Mohammad Afzali
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        220 - Patterns of Family Communication and Learning Climate with Creative Problem Solving: The Mediating Role of Creative Attitudes
        Zahra Delnavaz Mahboobeh Alborzi Fariba Khoshbakht
        T his study aimed to investigate the mediating role of creativity attitudes on creative problem solving with regard to the patterns of family communicationand the learning climate. In this study, the patterns of family communicationand learning climate as predictor More
        T his study aimed to investigate the mediating role of creativity attitudes on creative problem solving with regard to the patterns of family communicationand the learning climate. In this study, the patterns of family communicationand learning climate as predictor variables, creativity attitudes as mediator and creative problem solving as dependent variable was examined.The sample included 300male and female students in fifth and sixth grades from primary schools of the Larestan participated in the study. Students completed &ldquo;Creative Problem SolvingAttributes Inventory, Creativity Attitude Survey, Learning Climate Survey and Family Communication Patterns Questionnaire. Results of regression analysis and path analysis showed that creativityattitudes in the relationship between the patterns of family communicationand learning climate with creative problem solving wasnot significant. Conversation - orientation and learning climate were positive and significant predictor of creative problem solving and creativity attitudes. َAlso it was found that in creative problem solving, scores of girls was significantly higher than the scores of boys. Finally, this study showed the fundamental role of the patterns of family communication and learning climate to foster of creative problem solving thinking, and showed attitude is an important variable that influences the impact of social variables. &nbsp; Manuscript profile
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        221 - Religious attitude,self-esteem,and locus of control
        Mohammad Majdian Seyed-Hossein Salimi Mohammad Bagher Hobbi Alireza Moradi
        The relationship between self-esteem, locus of control, and religious attitude was studied. A sample of 181 female and 175 male university students (19.5 years old on average) responded to the Religious Attitude Scale (Khodayarifard, 1999), Levenson Locus of Control Inv More
        The relationship between self-esteem, locus of control, and religious attitude was studied. A sample of 181 female and 175 male university students (19.5 years old on average) responded to the Religious Attitude Scale (Khodayarifard, 1999), Levenson Locus of Control Inventory (Levenson, 1972), and the Self-esteem Inventory (Cooper-Smith, 1967). Pearson&rsquo;s correlation analysis revealed a significant positive correlation among the religious attitudes, internal locus of control and self-esteem. Step by step regression analysis revealed that the internal locus of control and self-esteem respectively accounted for 31% and 4% of the variance in the religious attitude.&nbsp; &nbsp; &nbsp; Manuscript profile
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        222 - Psychological predictors of life satisfaction
        Amir Keshavarz Hossein Ali Mehrabi Mohammad Soltanizadeh
        this research explored the relationship between mental health (somatic symptoms, anxiety, insomnia, depression and social dysfunctioning), coping styles, religious attitudes and life satisfaction. A random selection of 120 (55 males, mean age: 30 and 65 females, mean ag More
        this research explored the relationship between mental health (somatic symptoms, anxiety, insomnia, depression and social dysfunctioning), coping styles, religious attitudes and life satisfaction. A random selection of 120 (55 males, mean age: 30 and 65 females, mean age: 27) Isfahan people answered the General Health Questionnaire (Goldberg &amp; Hillier, 1979), The Coping Inventory for Stressful Situations (Parker &amp; Endler, 1990), Religious Attitudes Questionnaire (Keshavarz, Mehrabi &amp; Soltanizadeh, 2009) and the Satisfaction with Life Scale (Diener, Emmons, Larsen, &amp; Griffin, 1985). Results showed life satisfaction was correlated: a) negatively with somatic symptoms, insomnia and emotion-focused coping style; b) positively with a belief in principles of religion, performing religious rituals, reverence, and problem-focused coping style. Step by step regression analysis revealed that 45% of life satisfaction could be explained by symptoms of depression (25%), reverence (8%), emotion-focused coping (7%), avoidant coping (3%), and social dysfunctioning (2%). The roles of mental health, coping styles, and religious attitudes in life satisfaction are discussed.&nbsp; &nbsp; &nbsp; &nbsp; Manuscript profile
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        223 - The Focal Analysis of the Relationship Between Ineffective Mothers' Attitudes with Self-Efficacy and Coping Styles
        Mansooreh Nikoogoftar
        &nbsp; &nbsp; The aim of this study was to investigate the relationship between dysfunctional attitudes of mothers with self-efficacy and coping styles of girl students. 400 students (200 male students of humanities in 19th grade educational district of Tehran and 200 m More
        &nbsp; &nbsp; The aim of this study was to investigate the relationship between dysfunctional attitudes of mothers with self-efficacy and coping styles of girl students. 400 students (200 male students of humanities in 19th grade educational district of Tehran and 200 mothers of the same girls) were selected by random cluster sampling and by responding to the Long-form of Dysfunctional Attitudes Scale (Beck &amp; Weisman, 1978), General Self-Efficacy Scale (Sherer et al., 1982) and the Coping Style Inverntory (Billings &amp; Mouse, 1981) participated in this study. The results showed that there is a significant relationship between dysfunctional attitudes of mothers and girls&rsquo; self-efficacy and coping strategies, and the results of focal analysis showed that all three focal roots were statistically significant and 42% of self-efficacy, 12% of coping style and 19% of emotion-focused style variance can be explained by dysfunctional attitudes. Accordingly, mothers' dysfunctional attitudes can be considered as one of the predictors of self-efficacy and coping strategies of girls, and at the level of policy-making, planning and parenting education. Manuscript profile
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        224 - Parenting Attitude to Literacy and Cognitive Skills in Preschool Children
        Seyedeh Marjan Mazloom Sousan Rahimzadeh
        This&nbsp;study was conducted with the aim of recognizing the role of parenting attitude to literacy in predicting cognitive skills in children between the ages of 5 years old to 5 years old and 11 months. 128 children (66 boys and 62 girls) were selected from Borazjan, More
        This&nbsp;study was conducted with the aim of recognizing the role of parenting attitude to literacy in predicting cognitive skills in children between the ages of 5 years old to 5 years old and 11 months. 128 children (66 boys and 62 girls) were selected from Borazjan, through randomized cluster sampling method. The study design was correlational and the children completed two scales of Early Cognitive Skills (Hamnavay-e Avay-e Royesh, 1394) while their parents completed the Home Literacy Environment Scale (Hamnavay-e Avay-e Royesh, 1394). Data analysis indicated that home literacy environment has a positive correlation with early child&rsquo;s cognitive skills. The results of multiple regression analysis indicated that home literacy environment explains 24% of the variance of early cognitive skills (14%reading-writing skills and 10% math skills) in children, and the parent&rsquo;s interest in reading subscale (from literacy environment scale) predicts 4% of children&rsquo;s reading-writing skills. Findings emphasize on the importance of enriching family environment and awareness in increasing the early cognitive skills in preschoolers, and preventing educational downfall in each grade Manuscript profile
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        225 - The relationship between religious attitude and social adjustment in university students
        Mojtaba Tamadoni
        This study examined gender and marital status differences in religious attitudes and social adjustment.           University, Tehran South Branch, completed the Religious Attitude Scale and the Bell Social Adjustment Scale. The result More
        This study examined gender and marital status differences in religious attitudes and social adjustment.           University, Tehran South Branch, completed the Religious Attitude Scale and the Bell Social Adjustment Scale. The results showed that the females&rsquo; religious attitude was stronger than males&rsquo; attitudes. Also religious attitudes and social adjustment of females were negatively correlated. There was no significant relationship between men&rsquo;s religious attitudes and their social adjustment. The results of a regression analysis showed that the social adjustment could not be predicted by religious attitude and gender. The differrences between married and single participants regarding religious attitude and social adjustment were not significant. Key wo Manuscript profile
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        226 - Explaining the Relationship between Spiritual Intelligence and Business Attitude in Students (Case Study: Students of Management and Accounting Department in Velayat University)
        Fataneh Baharvand Milad Gouran
        The purpose of this study was to explain the relationship between spiritual intelligence and business attitude in students. The statistical population consisted of all students of Management and Accounting Department in Velayat University, numbered 500. 217 students wer More
        The purpose of this study was to explain the relationship between spiritual intelligence and business attitude in students. The statistical population consisted of all students of Management and Accounting Department in Velayat University, numbered 500. 217 students were selected as research sample using Morgan table. Spiritual intelligence (King &amp; Deccico, 2009) and business attitude (Aution et al., 1998) standard questionnaires were used to collect data. This applied research is in descriptive-survey type. Cronbach's alpha test was used to determine the reliability of the questionnaires. In order to confirm the research model, the Structural Equation Modelling was used and Confirmatory Factor Analysis, Pearson Correlation test and Stepwise Regression in SPSS 23 and AMOS 23 software were applied for analyzing the data. The results indicated a significant positive relationship between spiritual intelligence and business attitude. It was also confirmed that there was a significant positive relationship between all aspects of spiritual intelligence and attitude to business; and among the four dimensions of spiritual intelligence, "Existential Critical Thinking" plays a role in explaining students' attitude to business. Manuscript profile
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        227 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
        hossein norouzi fatemeh darvish ali shojae
        Due to the growing competition in large industries, companies are struggling to attract more customers to their products; but this will not be possible without considering the factors affecting the consumer purchase decision. So, this study investigates the effect of se More
        Due to the growing competition in large industries, companies are struggling to attract more customers to their products; but this will not be possible without considering the factors affecting the consumer purchase decision. So, this study investigates the effect of self-congruity on women purchase intention and behavior from luxury brands. The statistical population of this study includes all women in Tehran city who bought luxury brands of clothing in the fall of 1397. For data collection, simple non probability sampling method and a questionnaire tool was used which included 37 indicators. The sample size was considered to be at least 200 people according to Kline's formula. In order to test the collected data, structural equation modeling was used by using Smart PLS software. The results of the research indicate that the hypothesis of the effect of self-congruity on purchase intention has not been approved, but other research hypotheses have been confirmed. Manuscript profile
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        228 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
        Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
        The purpose of this research is to investigate the effect of brand attitude, electronic word-of-mouth advertising on willingness to pay, higher price with the role of customer brand identity. For this purpose, a standard questionnaire was designed and after verifying th More
        The purpose of this research is to investigate the effect of brand attitude, electronic word-of-mouth advertising on willingness to pay, higher price with the role of customer brand identity. For this purpose, a standard questionnaire was designed and after verifying the validity of the content and also verifying its reliability using Cronbach's alpha, the questionnaire was distributed among the customers of Saderat Bank who were selected by random sampling method. In order to check the research findings, Amos software was used.. The obtained results show that brand attitude has an effect on customer brand identity. Brand attitude affects customer brand equity. Electronic word-of-mouth advertising has an impact on customer brand identity. Electronic word-of-mouth advertising has an impact on customer brand equity. Customer brand identity affects willingness to pay more. Brand equity affects willingness to pay more. Key words: Willingness to pay; brand equity, customer brand identity, electronic word of mouth,, brand attitude, Manuscript profile
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        229 - Investigating the relationship between spiritual attitude and lifestyle with marital commitment in college students
        Farzaneh Heydari Parastoo Khosravi
        This research was conducted with the aim of investigating the relationship between spiritual attitude and lifestyle with marital commitment of students of the master's level of Islamic Azad University, Karaj branch. The current research was a descriptive-cross-sectional More
        This research was conducted with the aim of investigating the relationship between spiritual attitude and lifestyle with marital commitment of students of the master's level of Islamic Azad University, Karaj branch. The current research was a descriptive-cross-sectional and correlational study. The statistical population of the research included all married students studying at the master's level of Islamic Azad University, Karaj branch in the academic year 2016-2017. A sample of 150 people was selected by simple random sampling. The research tools included spiritual attitude questionnaire (Parsian and Doninig, 2009), lifestyle questionnaire (Lali et al., 2011) and marital commitment questionnaire (Adams and Jones, 1997). Research data were analyzed using descriptive statistics, Pearson correlation coefficient and multivariate regression with SPSS version 26. The results showed that there is a significant relationship between spiritual attitude and its components, including self-awareness, the importance of spiritual beliefs in life, spiritual activities, and spiritual needs with marital commitment among married graduate students (P&lt;0.05). Also, the results showed that there is a significant relationship between the overall lifestyle and its components (physical health, disease prevention, psychological health, spiritual health, social health, avoiding drugs and narcotics, and environmental health) with marital commitment (05/05). 0 &gt; P); However, no significant relationship was found between the components of exercise and well-being, weight control and nutrition, and prevention of accidents with marital commitment (P&lt;0.05). The results of the regression analysis also showed that the predictor variables of lifestyle and spiritual attitude simultaneously explained 37% of the variance of marital commitment among married graduate students. Manuscript profile
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        230 - Comparing the effectiveness of Schema Therapy and interpersonal skills training on reducing inefficient attitudes of adolescent girls
        elaheh ghorbani
        This research was conducted with the aim of determining the effect of Schema Therapy and interpersonal skills training on reducing inefficient attitudes and also comparing the effectiveness of these two methods on reducing inefficient attitudes. This quasi-experimental More
        This research was conducted with the aim of determining the effect of Schema Therapy and interpersonal skills training on reducing inefficient attitudes and also comparing the effectiveness of these two methods on reducing inefficient attitudes. This quasi-experimental research was conducted based on pre-test and post-test plan with control group. The statistical population consisted of 200 adolescent girls who referred to the consulting office in Qouchan in the first half of 2018. The Inefficient Attitudes Scale (DAS-26) was implemented for all members of the statistical population and 60 subjects whose inefficient attitudes were higher were selected and were organized based on a random number table in the form of two experimental groups and one control group (each one in 20 people). The data collection tool was an inefficient attitudes scale. Data collection was done in 50 days in the second half of 2018. One-way covariance statistical analysis method was used in statistical analysis of the research data. The findings indicate that the observed difference between the two experimental groups of schema therapy (with a mean of 65.65) and the experimental group of interpersonal skills training (with a mean of 25.94) had been statistically significant, and the difference between each mean of the two experimental groups and the mean of control group was significant. This research showed that the effect of schema therapy on reducing inefficient attitudes was more than interpersonal skills training. Manuscript profile
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        231 - Identify the role of religious indulgence in the religious attitude of high school students in Kermanshah province with emphasis on prayer
        ail moradi
        The influence of religion and its manifestations on the preservation and survival of the social system and its role in strengthening the solidarity among members of the community has led many social scientists, and in particular sociologists, to put it as the core of th More
        The influence of religion and its manifestations on the preservation and survival of the social system and its role in strengthening the solidarity among members of the community has led many social scientists, and in particular sociologists, to put it as the core of their studies.The purpose of this study is to identify the role of religious indulgence in the religious attitude of high school students in Kermanshah province with emphasis on prayer. This study was carried out using a descriptive survey type and a questionnaire was used to collect the data. The face validity method was used by experts and its reliability was measured using Cronbach''s alpha. The statistical population of all students of Kermanshah high schools in the academic year of 90-91 was 181796 people. The data were extracted from questionnaires completed by 400 students based in Kermanshah and based on the analysis of the findings of this study. Data analysis was done by descriptive statistics and inferential statistics. The results of multiple regression show that religious leanings alone account for 44% of variations in student''s religious tendencies. Manuscript profile
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        232 - Studying the factors affecting the biological attitude in order to improve the health of the society using structural equations model
        sara firuzian alireza esmaeili Rahmatollah Amirahmadi mohammadreza naeimi
        Undoubtedly, the physical, mental and social health of people in the society is very important and it is one of the most important issues in today's world, and ensuring the health of the society is one of the basic issues of every country that should be considered from More
        Undoubtedly, the physical, mental and social health of people in the society is very important and it is one of the most important issues in today's world, and ensuring the health of the society is one of the basic issues of every country that should be considered from the three dimensions of physical, mental and social. The purpose of the current research was to study the factors affecting the biological attitude in order to improve the health of the society using the structural equation model. In order to achieve the objectives of the research, the quantitative method of the structural equation model was used. The statistical population of the present study includes the citizens of Zahedan city in Sistan and Baluchistan province. In the present study, the size of the statistical population using Cochran's formula was 384 people. In order to measure the research variables, a researcher-made questionnaire and a simple sampling method were used. Confirmatory factor analysis and PLS software have been used to ensure the validity of the measurement tools. The research findings indicate that the items related to the research variables have acceptable factor loadings. All these factor loadings are significant at the alpha level of P&lt;0.01. The findings have shown that educational policy structures in the field of environment, environmental drivers and incentives, optimal use of natural resources, allocation of financial resources, biological responsibility, promotion of social awareness, use of green technologies, Manuscript profile
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        233 - Impact of the Investor's Mood State on Expected Return on Investment
        mostafa heidari haratemeh mohsen ameri shahrabi
        Several studies have examined the relationship between investor's mood and economic conditions . This paper examines the effect of investor sentiment on expected return on capital by considering changes in Lucas's model, considering equity and equity market prices in th More
        Several studies have examined the relationship between investor's mood and economic conditions . This paper examines the effect of investor sentiment on expected return on capital by considering changes in Lucas's model, considering equity and equity market prices in the context of pricing models and in the context of minor changes. How the slight changes in the mood factors (time preference and risk aversion affect stock prices) are determined and calculated. The results show that: a) The expected rate of return on stocks is inversely related to the investor's mood state; b) When the investor has a good mood state, the effect of the mood state on the expected return on capital increases; c ) The variables of the mood state of affairs are more influential on the investment markets than on the securities market; d) The investor's mood state is an essential factor in the stock return; e) Integrating the investor's mood state with asset pricing patterns can help interpret existing evidence of growing maladies related to investor behavior. Manuscript profile
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        234 - The Impact of Investor's Cognitive Psychology on Decision Making and Financial Policy
        mostafa heidari haratemeh Vahid Araei seyed mahmod eslami
        The cognitive psychological conditions of the investor can influence the financial decision regarding the selection of priorities, risk assessment. In this regard, this article examines how the investor's mood affects the financial decision by making minor changes in th More
        The cognitive psychological conditions of the investor can influence the financial decision regarding the selection of priorities, risk assessment. In this regard, this article examines how the investor's mood affects the financial decision by making minor changes in the "Lucas" model. The results showed: a) The investor with a better Mood state, has less risk aversion and vice versa. b) Increasing time preference significantly increases the price of capital and reduces the accuracy of forecasts for return on investment. c) Mood State variables have a greater impact on investment markets than on the securities market. Finally, by considering the role of investor Mood State in asset pricing models, objective evidence of growing anomalies in the capital market can be justified. Human behavior is influenced by both the senses and the intellect, so neither should be left out in economic decisions. Therefore, paying attention to the Mood state variable in the investor can help explain the sharp fluctuations in the capital market. Manuscript profile
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        235 - Investigating the Status of Financial Literacy Components Among Students of Farhangian University
        Mohsen Molapanah , Yousef Namvar Azam Rastgoo majid ahmadlu Touran Soleymani Mollayousef
        The present study was conducted with the aim of investigating the status of financial literacy components among students of Farhangian University. The research method was descriptive and cross-sectional survey. The statistical population of this research included all gr More
        The present study was conducted with the aim of investigating the status of financial literacy components among students of Farhangian University. The research method was descriptive and cross-sectional survey. The statistical population of this research included all graduate students of Farhangian University of Ardabil province, numbering 1314 people 278 of whom were selected as the sample using available sampling method following Morgan's Table. The data collection tool was a researcher-made questionnaire, whose validity was confirmed using the AVE index and face validity. The value of the AVE index for each of the components of financial literacy (financial knowledge, financial attitude and financial behavior) was greater than 0.5, and in terms of formal validity, the questionnaire was reviewed and confirmed by subject experts. Also, the reliability was estimated through two combined reliability indices and Cronbach's alpha coefficient yielding a value above 0.7 for each of the components of financial literacy (financial knowledge, financial attitude and financial behavior). To analyze the data, a one-sample t-test was used via SPSS 22 software. The results showed that parents' education, student's income, place of residence and gender respectively have the greatest effect on the behavior, attitude and financial knowledge of students of Farhangian University. Manuscript profile
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        236 - Consumers’ Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
        Kalee Pattanayak Brijlal Mallik Sudhakar Tripathy
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        237 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
        Anisa Arya
        Building and maintaining consumer brand loyalty in a competitive market is at the heart of the company's marketing programs. So today, understand and predict customer needs for enterprises to gain competitive customer. Therefore, in this study a model of service brand S More
        Building and maintaining consumer brand loyalty in a competitive market is at the heart of the company's marketing programs. So today, understand and predict customer needs for enterprises to gain competitive customer. Therefore, in this study a model of service brand Seek variables are influential in terms of brand loyalty turned for services. The aim of this study was to determine the impact of the brand on brand loyalty services companies, real leather industries In Tabriz. Finally, multiple regression analysis was used to detect the effect of each of the hypotheses. The test showed that Dimensions Brand Services Variables On the effective loyalty and generally There is a direct relationship between Dimensions Brand Services (Brand documents, Brand attitude, Brand hearsay) and brand loyalty. Manuscript profile
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        238 - Identifying factors affecting financial literacy: a review study
        mohsen molapanah Yousef Namvar azam rastgoo majid ahmadlu turan soleimani
        Financial literacy has become an important concern due to the changing financial landscape in recent years. The purpose of this research is to identify the factors affecting financial literacy. The study was conducted using a qualitative and library method. Descriptive More
        Financial literacy has become an important concern due to the changing financial landscape in recent years. The purpose of this research is to identify the factors affecting financial literacy. The study was conducted using a qualitative and library method. Descriptive research method is an analysis done using library resources. In order to conduct this research, published articles, documents and research related to the subject of financial literacy using the keywords of factors affecting financial literacy, financial literacy, financial attitude, financial behavior, financial knowledge and also the English translation of these keywords in the databases Authentic information was searched, including the database of the Academic Jihad Scientific Information Center, Google Scholar, Maghiran, and the comprehensive human sciences database. The findings of this study indicate that various factors are effective in people&#039;s financial literacy, which include various important factors such as gender, age, marriage, education, income and employment, attitude and behavior. In general, the basic idea behind financial literacy is the knowledge of personal financial management by each individual. But no one can manage their funds effectively without financial skills and knowledge. Dominant socio-demographic factors: age, gender, income, education and psycho-social factors: revealed religious prejudice, despair and financial satisfaction. This research has been done in line with the development of the theoretical framework of factors affecting financial literacy based on the reviews of recent studies. Manuscript profile
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        239 - The Relationship between Religion with Literacy and Economic Behavior with the Mediating Role of Moral Attitudes Customers of Sports Stores
        Malihe Rasti Iman Safaei
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        240 - Managers' money beliefs and financing attitudes
        Ali Beidaghi Mohammad Reza Vatanparast Mehrdad Sadr Ara
        Purpose: According to behavioral studies, the decision-making and behavior of company managers are among the factors affecting the type of their attitude toward various issues. This study aims to study the relationship between managers' money beliefs to their financing More
        Purpose: According to behavioral studies, the decision-making and behavior of company managers are among the factors affecting the type of their attitude toward various issues. This study aims to study the relationship between managers' money beliefs to their financing tendencies (internal or external).Methodology: In this study, data were collected through a questionnaire and the convenient sampling method. The study population is CEOs or financial managers of companies listed on the Tehran Stock Exchange in 2021. The study sample size (n = 183) was determined using the Morgan table, and 159 usable answer sheets were received.Findings: The results of the statistical analysis of data did not show a significant relationship between money avoidance beliefs and financing attitudes. In addition, the money vigilance belief had a positive relationship with the tendency to finance through retained earnings, stock issuance, and borrowing. Money status belief had a positive association with the external financing attitude (borrowing and stock). The money worship belief was positively related to the financing attitude through retained earnings and the issuance of shares.Originality / Value: Since managers' money beliefs can affect their behavior, this issue has not been the focus of previous research. The results of this research can be effective in improving decision-making. Also, the results of this research expand the literature in the field of financing. Companies can pay attention to the money beliefs of managers to reduce the conflict of interests between shareholders and managers by predicting their financing policies and considering the company's development policies. Manuscript profile
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        241 - Designing an Organizational Capabilities Approach Models Based on Strategic Reference Points Theory
        hasan valiyan Alireza Kooshki Jahromi hassan bolaei
        For any organization or any company in any location and industry, the key to success is not just rely on one source of advantage, But the best and most successful companies understand that must always enhance Themselves competitive abilities and abilities and able to ac More
        For any organization or any company in any location and industry, the key to success is not just rely on one source of advantage, But the best and most successful companies understand that must always enhance Themselves competitive abilities and abilities and able to achieve more success this way. Therefore, the aim of this study is Design of model-based, organizational capabilities strategies approach, according to the dimensions of organizational knowledge &amp; tradition and attitudes of knowledge &amp; industry. The main question is whether this study can be explained, organizational capabilities based on the theory of strategic reference points? The approach of this research is Case Study based on the philosophy of knowledge (epistemology) and philosophy of thinkers (anthropologist). On the other hand, based on a literature review of strategy, organizational capabilities and library study were determined, Integrated and coordinated model of organizational capabilities not provided with context, And this research uses the Strategic reference points, following the model of organizational capabilities. In this paper are described aspects of this research, including knowledge-based organizations, traditional organizations, attitude and attitude of industries, so it will try by coordination pattern, based on, strategic reference points, coordinated species, each of the organization capabilities strategies, on the basis of, knowledge-based organizations, traditional organizations and Knowledge Attitude and industry attitude will be identified and presented. Manuscript profile
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        242 - Assessing Students' Attitudes toward Cultural Programs (Case Study; Graduate Students of Tehran University Dormitories)
        Leila Sangi
        People's attitudes are a combination of beliefs, principles, values and perceptions that prepare a person to judge others, objects or things around him and find a positive or negative view of them. Therefore, attitude measurement is a valuable and effective tool to asse More
        People's attitudes are a combination of beliefs, principles, values and perceptions that prepare a person to judge others, objects or things around him and find a positive or negative view of them. Therefore, attitude measurement is a valuable and effective tool to assess the current situation and the way people look around. The cultural attitude survey of students living in dormitories of the University of Tehran was conducted with the aim of examining students' interaction with cultural programs and how they spend their leisure time in dormitories with the presence of 158 graduate students in the Fall of 1400. The most important finding of this survey is the increasing dependence of students on cyberspace, which is the first and main priority of students to spend their leisure time, which results in more isolation, less sense of responsibility, selfishness and less sense of cooperation and empathy among people. The type of attitude and cultural concerns of dormitory students also have many similarities with the community. Among them, we can mention the moral problems in society, the decrease of people's respect for each other, the decrease of people's tolerance, the decrease of respect for the opinions of others. Manuscript profile
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        243 - Telework in I.R.I.B and the role of information technology
        Amir Hossein Asadi Elham Khosravi
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        244 - Testing the Model of Leisure Time Attitudes and Work-Leisure Conflicts with Physical Activity Leisure Time Satisfaction in Ministry of Sports and Youth Employees
        محمد میرزاکریمی محمدرضا اسمعیلی زهرا حاجی انزهایی
        The main purpose of the present study was to test the model of leisure time The main purpose of the present study was to test the model of leisure time attitudes and work-leisure conflicts with physical activity leisure time satisfaction in ministry of sports and youth More
        The main purpose of the present study was to test the model of leisure time The main purpose of the present study was to test the model of leisure time attitudes and work-leisure conflicts with physical activity leisure time satisfaction in ministry of sports and youth employees. The present study was a descriptive study of structural equation modeling and is considered as an applied research in terms of purpose. The statistical population of this study consisted of all employees of the Ministry of Sports and Youth, which is 890 people. The minimum statistical sample based on Cochran's formula using simple random sampling method were 268 people. In this study, the standard questionnaires of work-leisure conflicts with leisure time, leisure behavioral attitude and leisure time satisfaction self-structure questionnaire were used. The results of structural equation modeling showed that attitudes toward leisure have a significant positive effect on leisure satisfaction with an emphasis on physical activity. Also, fatigue-based conflict has a significant negative effect on leisure satisfaction with an emphasis on physical activity. In addition, time-based conflict does not have a significant effect on leisure satisfaction with an emphasis on physical activity. Therefore, it is suggested that the managers of the Ministry of Sports and Youth hold family programs, including walking, cycling conferences, etc., to improve their physical satisfaction.Keywords: leisure time attitudes, work-leisure conflicts, physical activity, leisure time satisfaction Manuscript profile
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        245 - Investigating the role of e-government in the implementation of quality oil export policies of the Ministry of Oil of the Islamic Republic of Iran By providing an optimal model
        Younes Bahadori Sanjar Salajeghe samaneh mahdizadeh amin Nikpour
        the purpose of this research is to identify the roles of e-government in implementing quality oil export policy from customers' perspectives. International and local organizations are responsible for providing such services. In this study, by studying the organizations More
        the purpose of this research is to identify the roles of e-government in implementing quality oil export policy from customers' perspectives. International and local organizations are responsible for providing such services. In this study, by studying the organizations in charge of oil exports and also examining different and diverse managers of international affairs and customers of oil cargo shipping lines and other studies in the energy sector, different areas (information systems, e-commerce and marketing) a desirable and effective model. In order to assess the roles of e-government affecting the implementation of the quality policy of government oil exports from the perspective of those in charge of oil export organizations, development and analysis has been given. Empowering integrated services, transparency and effective accountability, e-participation and decision-making, service development and reducing the digital divide, and linking all of these roles to global competitiveness and ranking have been suggested as factors in the success and effectiveness of e-government roles. A coherent and efficient process resulting from the analysis of native functions has been tested. To test the proposed model, Kharg Island Oil Terminal Company, which is known as the key organization in charge of providing oil exports to international customers, was selected as the research area and used as a quantitative approach to test the research model. In this method, "statistical correlation analysis" is used to test the hypotheses. The results of the analysis showed that all the roles introduced in the implementation of this model and the proposed relationships are approved. Manuscript profile
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        246 - Examining the knowledge, attitude and performance of health educators of Karaj schools in the field of food hygiene of primary school students of District 3
        rohangiz naghavi mahtab salimi mojghan neinavaie
        The purpose of this research was to investigate the knowledge, attitude and performance of health educators of Karaj schools in the field of food hygiene of primary school students in the 3rd district of Karaj. The research method was a descriptive survey. The statistic More
        The purpose of this research was to investigate the knowledge, attitude and performance of health educators of Karaj schools in the field of food hygiene of primary school students in the 3rd district of Karaj. The research method was a descriptive survey. The statistical population of the study included all 236 primary school health educators in the 3rd district of Karaj, using the Cochran formula, 144 people were selected as a sample using the available random sampling method. The data collection tool was a researcher-made questionnaire of knowledge, attitude and performance towards food hygiene, which had acceptable content validity and Cronbach's alpha reliability. The collected data were analyzed using descriptive statistics and sample t-test. The results showed that the awareness level of health educators was (2.38), the attitude of health educators was (3.13) and the performance of health educators was (2.79), which indicates the desired level. Also, the results showed that the level of knowledge, attitude and performance of health educators was (2.77), which indicates the average to low level of health educators. Therefore, in the first step, experts and officials should pay attention to identifying the strengths and weaknesses of school health educators' attitudes, and in the second step, raise the educators' attitudes to a higher level by planning and taking strategic measures, including holding specialized in-service courses. Manuscript profile
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        247 - The Effect of Explicit Strategy Training on EFL Learners’ Attitudes about Critical Thinking and Factors Affecting Its Successful Implementation
        Parisa  Bazaei Bahram Mowlaie Massood Yazdani Moghaddam
        This study investigates the effect of strategy training on EFL learners’ attitudes regarding the concept and applicability of critical thinking in an educational context. To achieve this goal,80 EFL learners were selected using convenience sampling and homogenized based More
        This study investigates the effect of strategy training on EFL learners’ attitudes regarding the concept and applicability of critical thinking in an educational context. To achieve this goal,80 EFL learners were selected using convenience sampling and homogenized based on the Oxford Placement Test.They completed a questionnaire adapted from Stupple et al.(2017) to assess their attitudes toward critical thinking,which served as the pre-test. Subsequently,the participants were divided into experimental and control groups.The experimental group underwent strategy training over10 sessions,during which various strategies were explained, and participants practiced using them to solve problems and exchange feedback.Additionally,they discussed the applicability and challenges associated with critical thinking in an educational context.The control group received mainstream instruction.After the treatment,both groups completed the same critical thinking questionnaire as the posttest.Furthermore,qualitative interviews were conducted with participants from the experimental group to gain an in-depth understanding. The data analysis revealed significant changes in the attitudes of the experimental group.Overall,this study follows a quasi-experimental explanatory sequential mixed-method design “In nature,the data analysis showed that,in general,the attitudes of the experimental group had changed significantly in the post-test compared to the control group.However,there was no significant difference in the attitude of the experimental and control groups regarding the applicability of strategy training for improving critical thinking and their ability to deploy critical thinking effectively.The results of the interviews and the comment section showed that teachers’ theoretical knowledge and willingness,EFL learners’ preparedness, and educational factors play important roles in the successful implementation of strategy training for developing critical thinking among EFL learners.” Manuscript profile
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        248 - Nvestigate the relationship between attitudes to innovation managers on organizational learning in school districts Rey
        S. M. Mirkamali Mitra Ezati Sedigheh Naseri
        Abstract the aim of this study was to investigate the relationship between managers' attitudes to innovation and organizational learning in the school area was a Rey. The research method was descriptive and statistical population included all school principals Rey were More
        Abstract the aim of this study was to investigate the relationship between managers' attitudes to innovation and organizational learning in the school area was a Rey. The research method was descriptive and statistical population included all school principals Rey were in the 95-94 school year (138). Census method was used to determine the sample size of 138 people was chosen. Data collection based on the scale of attitude towards change and organizational learning that they Cronbach's alpha coefficients were obtained 0.86 &amp; 0.83 respectively. The validity of the questionnaire, the content validity was used. Data analysis was performed using spss software version 22. The results showed that attitudes to innovation management and organizational learning in school districts is an above average Rey And the attitude of managers to innovate with organizational learning and positive relationships are significant at the 0.01 level. The results also showed that among the three dimensions of innovation management, organizational learning innovation explain the behavioral attitudes But two dimensions of cognitive, affective attitude is not a bad predictor for organizational learning schools. Manuscript profile
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        249 - The Relationship between Learning Cognitive Approaches and Big Five Personality Factors with Critical Thinking Attitude of Students in Tabriz University
        Khalil Soltanalgorraie Parvaneh Alaie
        Abstract: This descriptive research was accomplished to study relationship between learning cognitive approaches and big five personality factors with critical thinking attitude of students. 345 undergraduate students of Tabriz University who were studying in the spring More
        Abstract: This descriptive research was accomplished to study relationship between learning cognitive approaches and big five personality factors with critical thinking attitude of students. 345 undergraduate students of Tabriz University who were studying in the spring semester of 2009 were chosen by the multi-stage cluster random sampling method. Kolb Learning Style Inventory, NEO-PI Inventory (60 item), California Critical Thinking Disposition Inventory were administered. ANOVA, Pearson Correlation Coefficient and Stepwise Multiple Regression statistical methods were used for analyzing data in SPSS 11.5 software. Abstract conceptualization cognitive approach (&beta;=0.26) and three personality factors of Neuroticism (&beta;=-0.74), Openness (&beta;=1.03) and Conscientiousness (&beta;=0.62) predicted 0.39 variance of critical thinking attitude (P&lt;0.01). There were significant correlations between Extraversion (r=0.36), Openness (r=0.33), Conscientiousness (r=0.44), Agreeableness (r=0.30) and Neuroticism (r=-0.42) to critical thinking attitude (P&lt;0.01). There were positive correlation between Neuroticism and concrete experience and reflective observation cognitive approaches (P&lt;0.01, 0.05); This relationship was negative with active experimentation and abstract conceptualization cognitive approaches (P&lt; 0.05). There was negative correlation between Extraversion and concrete experience (P&lt;0.05); This relationship was positive with active experimentation approach (P&lt; 0.01). There was negative correlation between Conscientiousness and reflective observation (p&lt;0.05); This relationship was positive with active Experimentation (p&lt;0.01). There was negative relation between Openness and active experimentation (P&lt;0.05). Also, there was a relationship between learning styles and personality factors of Neuroticism, Extraversion, Agreeableness and Conscientiousness (P&lt; 0.01, 0.05). Manuscript profile
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        250 - Validation and validation of the Iranian version of the Internet Attitude Questionnaire in students
        mahtab ebrahimi kondori mehrdad sabet
        The aim of this study was to determine the psychometric properties of the Iranian version of the Internet Attitude Towards Questionnaire in students. The statistical population of the present study consisted of all students of Roodehen Azad University in the academic ye More
        The aim of this study was to determine the psychometric properties of the Iranian version of the Internet Attitude Towards Questionnaire in students. The statistical population of the present study consisted of all students of Roodehen Azad University in the academic year of 2009-2010, which is 6500 people. Of these, 300 people were selected as the sample using the available sampling method. Data were collected through questionnaires, Dinef Internet Attitudes Standard and Kovafteros (2002). Internet Attitude Questionnaire 35 questions that are evaluated based on a 5-point Likert scale. Findings from heuristic factor analysis with principal component analysis with rotation matrix led to 4 factors that explain 61% of the total variance of the variables and the value of the 41-item test coefficient through Cronbach's alpha formula from 0.55 to Was estimated to be 0.89.The research method was descriptive-exploratory. The statistical population consisted of all students of Roodehen Azad University in the academic year of 2009-2010, which numbered 6500 people. To determine the sample size, according to the definition (Fidel 2007) for each question, the sample size should be 5 to 10 times, and considering that the Internet Attitude Questionnaire is 35 items, so the number of sample size based on the number of questionnaire questions is at least 200 He was a student. Due to the possibility of falling, 300 people were selected using the available sampling method. Manuscript profile
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        251 - Creating and validating a questionnaire on attitudes toward education and job prospects among students
        Hajar Talverdi Hasan Pashasharifi Hayedh Saberie
        AbstractThe present study was conducted with the aim of establishing a scale for attitudes toward education and job creation among students. The first questions of the questionnaire were evaluated based on the three components of theoretical attitudes and the theory of More
        AbstractThe present study was conducted with the aim of establishing a scale for attitudes toward education and job creation among students. The first questions of the questionnaire were evaluated based on the three components of theoretical attitudes and the theory of occupational adaptation of the person with the environment. The contents of the items were reviewed by the experts. The approved item was selected. The population consisted of students from Zanjan University who were selected through a step-by-step sampling method. The factor analysis revealed that 58 percent of the variance of the scores was determined by the scale. Then, ProMax rotation was used to extract the components, and 4 items Eliminate and remove b Barsvm Tkrarvdrnhayt of three factors, namely interest in education, career planning and job identification was Christening. Cronbach's alpha Manuscript profile
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        252 - Identification of Internal and External Factors Affecting Professional Competence of High School Vice-Presidents of Bushehr Province
        Behroz Ghasmi Ali Akbar Khosravi Hamideh Reshadatjoo Abbas Khorshidi Fattah Nazem
        The purpose of this study is to identify the internal and external factors affecting the professional competence of high school graduates in Bushehr Province. The research method was applied in terms of purpose and qualitative in terms of data type. The statistical popu More
        The purpose of this study is to identify the internal and external factors affecting the professional competence of high school graduates in Bushehr Province. The research method was applied in terms of purpose and qualitative in terms of data type. The statistical population of the study consisted of educational experts and university officials. Among them, 24 people were selected through purposive sampling method and the saturation principle. In this research, semi-structured interview and library method were used to collect data. Interview with experts indicates that the interview was valid, and in order to calculate the reliability, inter-coder reliability method was used, indicating that the interview was valid and reliable. Content analysis was used to analyze the research data. The results showed that the components of individual characteristics, curriculum, management, information technology were among internal factors, and components of healthy society, media, and parenting policies were among the external factors affecting the professional competency of the educational assistants in high schools of Bushehr province. Manuscript profile
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        253 - Identifying dimensions and components of the educational system based on the development of the entrepreneurial attitude of students in conservatories in Tehran: A qualitative research
        Zahra Firouzi lakterashani abolQhasem delkhosh kasmaie mahmood safari
        The purpose of this research was to design an educational system model based on the development of entrepreneurial attitude of art students in conservatories in Tehran and raised the question, what factors are effective in designing an educational system model based on More
        The purpose of this research was to design an educational system model based on the development of entrepreneurial attitude of art students in conservatories in Tehran and raised the question, what factors are effective in designing an educational system model based on the development of entrepreneurial attitude? Therefore, the method of this research is practical in terms of its purpose and An exploratory method has been carried out in this research, the method of data collection is a mixed method (qualitative-quantitative) and the data collection tool is interviews with experts by conducting semi-structured interviews and questionnaires. The statistical population (in the qualitative section) includes 24 expert professors and specialists. This was the field. (in the quantitative part) the statistical population of the research includes all managers, assistants and teachers of conservatories in Tehran which was 1480 people. The statistical sample was also selected according to Cochran's formula, based on which 305 people were selected as a sample. In this research, the analysis of the collected data was done in two descriptive and inferential methods through SPSS Smart PLS software. The results of the research showed the components: entrepreneurial education, entrepreneurial spirit (psychological characteristics of students), academic and career counseling, style Leadership and management of conservatories, communication with industry and business, content of entrepreneurship education, development of entrepreneurship skills in learners, educational space and equipment, and finally entrepreneurship education methods; T Manuscript profile
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        254 - History of mentality and Shahnameh Studies
        Mostafa Arezomand Leialakol Saiied Ali Ghasemzadeh
        Abstract History of mentality is a novel method in Historiography which attempts to recognize the public mentality and discover the spirit of time to strive at what is known as &ldquo;total history&rdquo;.&nbsp; Linguistic, literary, and artistic sources are filled with More
        Abstract History of mentality is a novel method in Historiography which attempts to recognize the public mentality and discover the spirit of time to strive at what is known as &ldquo;total history&rdquo;.&nbsp; Linguistic, literary, and artistic sources are filled with information among which one can identify nations&rsquo; attitudes. Hence, literary masterpieces with their widespread influence over nations&rsquo; mentality gain particular interest here.&nbsp; The singular role of Shahnameh in the history of Persian mentality and formation of persistent national identity amid the Persian literary works and the related arts is worthy of attention.&nbsp; Inspection of historical and cultural sources is a subject mostly overlooked in the common literary and historical researches, therefore, this article pays attention to this aspect, and by using descriptive analytic method aims to explain and analyze the instances of impact of Shahnameh over Persian mentality.&nbsp; The outcome of research indicates that the theory of history of mentality can pave the way for recognition and presentation of Persian thought patterns. Manuscript profile
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        255 - The relationship between marital satisfaction and sexual satisfaction with couple mental health
        Somaye Ezadi Mohtaram Nemat Tavosi
        Quality of life is a set of emotional and cognitive reactions against physical, psychological, and social situations; and is considered as the final outcome of clinical trials, interventions and health care services, and is an important factor in reducing symptoms of ch More
        Quality of life is a set of emotional and cognitive reactions against physical, psychological, and social situations; and is considered as the final outcome of clinical trials, interventions and health care services, and is an important factor in reducing symptoms of chronic mental and physical illnesses. This study aims to examine the effectiveness of mindfulness therapy in quality of life among patients with MS. Therefore, in a quasi-experimental research with pre-test, post-test, and control group, 30 patients with MS were selected through convenience sampling method and assigned randomly into experimental or control groups (n=15). The subjects were evaluated for quality of life prior to and after the intervention, and at two month follow up. The experimental group received eight sessions of 90 minutes group mindfulness therapy once a week. The results of analysis of covariance indicated that the mindfulness therapy resulted in increase in quality of life and this increase was sustained at follow up point. Given the importance of quality of life among patients with MS, it is possible to improve the factor among these patients with mindfulness training. Manuscript profile
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        256 - Psychometric analysis scale of dysfunctional attitude towards children and adolescents
        Omid Shokri Hossein Pour Shahriar Maryam Aghayi Mohammad Hossein Sanayi pour
        Depression schemas appear in the form of dysfunctional attitude and they are effective at all stages of&nbsp; information and&nbsp; process of information processing, including receiving, code switching and retrieving information from memory and the surroundings. The ai More
        Depression schemas appear in the form of dysfunctional attitude and they are effective at all stages of&nbsp; information and&nbsp; process of information processing, including receiving, code switching and retrieving information from memory and the surroundings. The aim of this study was to analyze the psychometric version of children and adolescents scale of dysfunctional attitude among Iranian group of adolescents. To this end, through a descriptive study, 214 adolescents (96 males and 118 females) were tested with DAS-CA dysfunctional attitude scale. Factorial validity of dysfunctional attitude scale was assessed using principal component analysis and internal consistency using cronbach's alpha dysfunctional attitude scale. To study the construct validity, the correlation coefficient between dimensions of the dysfunctional attitude scale was studied with positive emotion. Principal components analysis with Oblimin rotation indicated that dysfunctional attitude scale has been formed of two factor of individual-oriented perfectionism, and community-based perfectionism (the need for social approval). The results of the correlation between dimensions of dysfunctional attitude with positive emotion supports the construct validity of the scale of dysfunctional attitudes, empirically. Values of coefficient internal consistency of dysfunctional attitude scale for individual-oriented perfectionism, and community-based perfectionism are 72.0 and 78.0, respectively. In conclusion, the results of this study indicated that dysfunctional attitude scale is a valid and reliable tool for assessing the concept of dysfunctional attitudes in Iranian adolescents. Manuscript profile
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        257 - The role of social anxiety in organs and dysfunctional attitudes in prediction Of Student eating disorders
        Javad Ardashirpey Aloreza Bakhshayesh Fereshteh Toghianirizi
        Social anxiety is the persistent fear of one or more situations in which a person is exposed to the meticulous gaze of others and the fear of acting or behaving in a way that is wrong and therefore humiliating or embarrassing. This goes beyond being normal shyness, whic More
        Social anxiety is the persistent fear of one or more situations in which a person is exposed to the meticulous gaze of others and the fear of acting or behaving in a way that is wrong and therefore humiliating or embarrassing. This goes beyond being normal shyness, which in many cases leads to the avoidance of significant social and occupational situations. Lack of social anxiety and dysfunctional attitudes are among the influential factors that play an important role in eating disorders. The aim of this study was to investigate the role of social anxiety in organs and dysfunctional attitudes in predicting eating disorders in female students of paramedical disciplines. For this purpose, during a descriptive correlational study, 190 female students of Shaheed Sadoughi University of Medical Sciences in Yazd were selected by convenient sampling method and evaluated in terms of eating disorders, social anxiety of organs, and dysfunctional attitudes. The results of multiple regression analysis showed that there is a significant relationship between eating disorders and social anxiety of organs and dysfunctional attitudes, and these variables predict 0.20 of the variance of eating disorders. Considering the analytical findings of this study, it seems that the role of social anxiety variables and dysfunctional attitudes in health planning should be considered. Manuscript profile
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        258 - Developing a Structural Model to Explain Psychological Well-being based on Ego Strength and Positive Dimensions of Time Attitude
        Maedeh Atayi Mehran Fathadi khosro rashid
        Social networks are a new generation of possible new resources, and by using the way they can &nbsp;allow you &nbsp;to &nbsp;do &nbsp;so, they can &nbsp;move &nbsp;in their &nbsp;own way &nbsp;in &nbsp;the &nbsp;virtual &nbsp;world &nbsp;with &nbsp;your consent, &nbsp;s More
        Social networks are a new generation of possible new resources, and by using the way they can &nbsp;allow you &nbsp;to &nbsp;do &nbsp;so, they can &nbsp;move &nbsp;in their &nbsp;own way &nbsp;in &nbsp;the &nbsp;virtual &nbsp;world &nbsp;with &nbsp;your consent, &nbsp;so &nbsp;that &nbsp;they &nbsp;can &nbsp;enjoy &nbsp;different &nbsp;perspectives. &nbsp;The &nbsp;purpose &nbsp;of &nbsp;this study &nbsp;was &nbsp;to prediction &nbsp;of &nbsp;social &nbsp;network &nbsp;addiction &nbsp;based &nbsp;on &nbsp;maladaptive &nbsp;schemas &nbsp;&amp; &nbsp;cognitive distortions &nbsp;by &nbsp;mediating &nbsp;family's &nbsp;emotional &nbsp;atmosphere &nbsp;variable &nbsp;in &nbsp;students. &nbsp;For this purpose, &nbsp;in &nbsp;a &nbsp;descriptive &nbsp;correlational &nbsp;study, &nbsp;348 &nbsp;female &nbsp;students &nbsp;of &nbsp;the &nbsp;Faculty &nbsp;of &nbsp;Psychology, Islamic &nbsp;Azad &nbsp;University, Karaj &nbsp;Branch &nbsp;were &nbsp;selected &nbsp;by available &nbsp;sampling&nbsp;method &nbsp;and &nbsp;in &nbsp;terms &nbsp;of &nbsp;social &nbsp;network &nbsp;addiction, &nbsp;early &nbsp;maladaptive &nbsp;schemas, &nbsp;cognitive distortions and emotional atmosphere of the case family were evaluated. The Evaluation of standard &nbsp;coefficients &nbsp;of &nbsp;research &nbsp;showed &nbsp;that &nbsp;the &nbsp;variable &nbsp;of &nbsp;maladaptive &nbsp;Schemas &nbsp;was 62% (&beta; = 0.62) and the cognitive distortions were 20% (&beta; = 0.20). The effect of Family's Emotional Atmosphere. It was also found that the family emotional climate variable had a 74% effect on social network addiction (&beta; = 0.74). People with mental-emotional vacuum within &nbsp;themselves, &nbsp;with &nbsp;tendencies &nbsp;Extreme &nbsp;social &nbsp;networks &nbsp;respond &nbsp;artificially &nbsp;to &nbsp;their vacuum and need.&nbsp; Manuscript profile
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        259 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
        Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی
        One of the most popular strategies used by advertisers is the use of celebrity endorsers. The credibility of the famous endorser has an effect on the interaction and communication of consumers in cyberspace. Therefore, the purpose of this research was to investigate the More
        One of the most popular strategies used by advertisers is the use of celebrity endorsers. The credibility of the famous endorser has an effect on the interaction and communication of consumers in cyberspace. Therefore, the purpose of this research was to investigate the effect of famous endorser's credibility on brand interaction and brand love with the moderating role of brand attitude. This research is a survey in terms of practical purpose and implementation method. The statistical population is all users of the Mac brand in cyberspace, whose number is unknown and unlimited; Based on Morgan's table, 384 samples are considered available in a non-random way. The data collection tool was the standard questionnaire of NikHashemi et al., (2023). In order to measure the face validity according to experts, convergent and divergent validity and factor analysis were used, and Cronbach's alpha and composite reliability were used for reliability. Data analysis was done with PLS3 software. The results showed that celebrity endorser credibility had a direct effect on brand love. Also, the indirect effect of celebrity endorser credibility on brand love through the mediating role of brand engagement was also confirmed. Interaction with the brand had a significant effect on love for the brand. Also, the results indicated the influence of the famous endorser's credibility on the interaction with the brand, and the attitude towards the brand moderated this influence. Manuscript profile
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        260 - Qualitative Study of the Attitudes of Female Youths and Adolescents Adherent to South Korean Entertainment Industry Products
        Leila  Ebrahimi Varzaneh Elham Fathi
        The present research was purposed to qualitatively study the female youths and adolescent’s attitude who were adherent to South Korean entertainment industry products. The statistical population subsumed the female youths and adolescents who were adherent to South Korea More
        The present research was purposed to qualitatively study the female youths and adolescent’s attitude who were adherent to South Korean entertainment industry products. The statistical population subsumed the female youths and adolescents who were adherent to South Korean entertainment industry products in Tehran city. The sample until reaching theoretical saturation encompassed eleven female adolescents and youths aged 13 to 22 whom were selected via purposive sampling procedure. The research method was qualitative of contractual content analysis type and semi-structured interviews were used. The results of the research revealed that new media have become the cause of changes in identity building institutions and the media have changed the meaning-making factors of identity. The influence of the media in the formation of the identity and attitude of female youths and adolescents is significant in relation to the way their identity is influenced by the South Korean entertainment industry. Also, during exploratory interviews with the participants, 5 main themes and 24 sub-themes were extracted. The extracted themes included distance from the Iranian self and identity, critical attitude about the cultural, social, economic, and gender situation in Iran, idealism, imitation and feeling close to South Korean entertainment industry artists, lifestyle change, and group identity formation. The findings of this study could provide useful information to media policymakers, mental health professionals, and sociologists to be effective in forming the identity and attitude of young Iranian females. Manuscript profile
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        261 - The Impact of Iranian EFL Learner’s Interaction in an Online-based Instruction on Improving their Reading Skill
        Mehrdad Rezaee Mohammad Iman Askari
        This study tried to explore the impact of online instruction on Iranian EFL learners' reading comprehension. To this end, 60 language learners were chosen via convenience sampling from among a pool of 100 language learners. To achieve homogeneity among the participants, More
        This study tried to explore the impact of online instruction on Iranian EFL learners' reading comprehension. To this end, 60 language learners were chosen via convenience sampling from among a pool of 100 language learners. To achieve homogeneity among the participants, Oxford Placement Test was administered. Then, the participants were randomly assigned to two experimental vs. control groups randomly. The experimental group was treated in the telegram environment under online instruction. The control group, however, was taught through traditional method of teaching reading comprehension. Two instruments were employed in this study: reading comprehension test (pretest and posttest) and attitude questionnaire (pretest and posttest). As the result of this study show, online instruction has significant effects on both Iranian EFL learners' reading comprehension and attitude. This finding is helpful for language teachers and material developers, in a way that they should focus on the role of new technologies in the processes of language learning and teaching. Manuscript profile