Providing a conceptual model for identifying Critical Success Factors(CSFs) affecting Financial Information System user’s attitude(Case Study: Iranian Central Oil Fields Company)

Subject Areas : Behavioral Studies in Management

Ehsan Abedi ¹ ( Assistant Professor of business management, Management Faculty, Islamic Azad University, Tehran North Branch, Tehran, Iran )

Received: 2022-08-14 Accepted : 2022-08-14 Published : 2013-04-21

Keywords: Technology acceptance model, Critical Success Factors, Financial Information System, User’s Attitude,

Abstract :

Due to the increasing importance of Financial Information Systems and the critical actions taken by companies in order to offer electronic financial services in Iran and also according to the increasing number of companies using Financial Information Systems services, it is essential for managers to understand users better. Only through this comprehension they are able to develop strategies and tactics to attract and sustain their users. In this study we have investigated the influential factors in Financial Information System user’s attitude. Electronic questionnaires were applied for data gathering through a case study of Iranian Central Oil Fields Company users. According to research findings and conclusions it is suggested to apply different marketing strategies for different age groups, provide users with the opportunity of using financial services electronically and achieving good experiences, and present information and training focusing on Financial Information Systems benefits.

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