Position of Mass Communication Media in Environmental Ethics and Attitude
Subject Areas : Media Management
1 - science and research branch, Islamic Azad University of Tehran
Keywords: media, Environmental education, Environmental Ethics, Environmental attitude,
Abstract :
Reviewing the environmental status reveals that unawareness or disregard of human for the environment, due to lack of scientific or expert training, wrong environmental attitude and behavior, lack of environmental responsibility and generally lack of knowledge and environmental literacy are some of the most important and effective causes of environmental pollution and destruction. Education and mass communication media as two essential pillars have a significant role in protecting the environment. Environmental education is the most basic method of the environmental protection that provides a platform for promoting the effective awareness. Access to information through the media is the first step in environmental education process. Nowadays, among the educational tools, media is a strong and effective educational tool that has a significant role in order to modify human behavior and publishing the habits and cultural values, socialization, changing attitude and environmental behavior. Mass communication media as a complement to the formal educational institutions, can educate audiences in the field of environmental protection in direct or indirect ways and become an inseparable part of the education and learning process. Accordingly, survey the position of mass communication media in environmental ethics and attitude is the main objective in this article. So the books and viewpoints of the experts have been studied in this descriptive article.
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