Designing an analytical model of children's tourism attitude towards social development through intangible assets

Subject Areas : Journal of Iranian Social Development Studies

Mahdi Karoubi ¹ , Mahmood Ziaee ² , Zohre Mohammadi ³

1 - Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
2 - Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
3 - Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran

Received: 2018-06-03 Accepted : 2019-03-10 Published : 2007-12-22

Keywords: Children's Painting, Child Study, Children's Attitude to Tourism, Travel and Tourism Motivation,

Abstract :

Taking qualitative steps from an early idea to the final results, this study reached a model design. The study sought to discover the perceived motivations of travel and tourism for children through their perceived interests and benefits in their past best travels. The data collection method is a combination of children's thematic painting and a short interview about describing the painting in their own language. The paintings and the text of the interviews were analyzed with thematic content analysis. Children aged 9-12 years old girls and boys were studied in four areas of 1, 3, 4, and 12 in Tehran. Also, the sample was distributed in public and private schools in each district. Totally, 107 paintings were analyzed. The analytical model of children's drawing was designed and applied in a descriptive phase and three analytical phases. The analysis of children's paintings provides an insight into their perception and orientation towards tourism and is an innovative start for research with children.