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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
5 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
6 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
7 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
8 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
9 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
10 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
11 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
12 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
13 - Explaining the Consequential Factors of Branding Pattern in the Freight Road Transport Industry with a Futuristic Studies Approach
Parviz Turani Qazvini asghar moshabaki esfahani Hamidreza Saeed Nia Ali Badizadeh -
Open Access Article
14 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
15 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
16 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
17 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
18 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
19 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
20 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
21 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
22 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
babak roozbahani soheyl sarmad saidi behrooz ghasemi -
Open Access Article
23 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
24 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
25 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
26 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
27 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
28 - Designing a Media Sphere Model Effective on Purchase Intention of Customers According to Brand Special Value (Case Study: Saman Bank)
Farnood Hassani محمد سلطانیفر mohsen gadami Attaollah Abtahi Hamidreza Hosseini Dana -
Open Access Article
29 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Bank Refah Kargara
Seyyed Kambiz Talebi Ahmadi Mojtaba Tabari Yusof Gholipour Kanani -
Open Access Article
30 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
31 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur -
Open Access Article
32 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
33 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
34 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
35 - Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network
Reza Saremi ahmad reza shekarchi zadeh Naser Khani seyed Mohsen Banihashemi -
Open Access Article
36 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
37 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
علی اکبر فرهنگی بیتا شاه منصوری -
Open Access Article
38 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
39 - The effect of network marketing on Teknik brand loyalty in Bushehr consumers
safoura shahniaei Sima Najafnejad -
Open Access Article
40 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
Mahboub Sheikhalizadeh -
Open Access Article
41 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
42 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
43 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
44 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
45 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
46 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
47 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
48 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
49 - Brand Capital and Stock Price Crash Risk: evidence from firm’s Reputation Protection Incentive
Khonaka Abdolkhalegh Abolfazl Momeni Yanesari Ali Kamizi -
Open Access Article
50 - Investigate possibility of applying Contrarian strategy for short-term investment
زهرا جعفرزاده مجید زنجیردار مهدی کریمی تبریزی -
Open Access Article
51 - The Study Of The beneficially Contrarian Investment Strategy To Gain The Return And Analyze Sensitivity Of Financial Indicators By Using Tukey Test In Tehran Stock Exchange
محمود معین الدین شهناز نایب زاده رسول زارع مهرجردی علی فاضل یزدی -
Open Access Article
52 - آزمون بکارگیری راهبرد معاملاتی معکوس درتشکیل پورتفوی در بورس اوراق بهادار تهران
محمد تقی ضیایی بیگدلی کیومرث بهرامی -
Open Access Article
53 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
54 - Identifying and Prioritizing Brand Positioning Components of Healthcare Industry Companies Based on Qualitative Content Analysis and Fuzzy Screening Approach
moslem rezaie sayyed hasan hataminasab shahnaz nayebzadeh -
Open Access Article
55 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
56 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
57 - Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations
Navid Majedi Amirhossein Shayegh -
Open Access Article
58 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
59 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
60 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
61 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
62 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
63 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
64 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
65 - Designing a Digital Marketing Model in the Brand of Online Business Companies
Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia -
Open Access Article
66 - 0
بهنام قربانی فرد -
Open Access Article
67 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
68 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
69 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
70 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
71 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
72 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
73 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
74 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
75 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
76 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
77 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
78 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
79 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
80 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
81 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
82 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
83 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
84 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
85 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
86 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
87 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
88 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
89 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
90 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
91 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
92 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
93 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
94 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
95 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
96 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi -
Open Access Article
97 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
98 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
99 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
100 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
101 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
102 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
103 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
104 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
105 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
106 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
107 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
108 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
109 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
110 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
111 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
112 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
113 - Investigating the Impact of Effective Factors on Branding In Medical Centers Based on Self-Organization Model
amirhossein samadzadeh -
Open Access Article
114 - Providing a Conceptual Model for Sporting Events in Iran
Reyhaneh Naghshzan Khajouie Mehdi Salimi Rasool Nazari -
Open Access Article
115 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
116 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
117 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
118 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
119 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
120 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
121 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
sara rostamizad K. Heidarzadeh fereshteh lotfizadeh -
Open Access Article
122 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
amirhosein shahidi shahnaz nayebzadeh -
Open Access Article
123 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
124 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
Hossein Norouzi Dariush Tahmasebi Aghbelaghi -
Open Access Article
125 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
hashem Rashidi goghakhor ali Rezaian -
Open Access Article
126 - The Effect of Branding on Marketing and Export of Knowledge Companies Products (Case Study: Companies under Mazandaran Science and Technology Park)
Vadood Javan Amani Hamid Akbari -
Open Access Article
127 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
Mohammad Rahimzadeh Majid Fattahi Nilofar Imankhan -
Open Access Article
128 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
shahoo zamanidadaneh mohamad reza Esmaili ali zarie -
Open Access Article
129 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
130 - Strategic Model of Branding of Research Services of Oil, Gas and Petrochemical Industries
mohammad vasheghani farahani manochehr niknam Nader Qaribnavaz Hormoz Mehrani -
Open Access Article
131 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani -
Open Access Article
132 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
133 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani -
Open Access Article
134 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobar -
Open Access Article
135 - Designing a nation branding model in the field of industrial products and services export
Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi -
Open Access Article
136 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
Abas Falahnezhad Mohammad ail abdolvand Kambiz Heidarzadeh MOHSEN khounsiavash -
Open Access Article
137 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
138 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
139 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni -
Open Access Article
140 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
F. Nickfar اسماعیل حسن پور Kambiz Heidarzadeh Hanzaee hamidreza kordlouie -
Open Access Article
141 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
amir hooshang nazarpouri Mojtaba Hasanvand Nasrin Hasanvand Razie Jazaire -
Open Access Article
142 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
farinoosh lazar -
Open Access Article
143 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
babak roozbahani S. Sarmad Saeidi behrooz ghasemi -
Open Access Article
144 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
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147 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
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148 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
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149 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
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150 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
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151 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
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152 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
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153 - Examining the Match-up Effect in Co-marketing Alliance
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155 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
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156 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
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157 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
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158 - Factors Affecting Customer Retention Among Cell Phone Users
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159 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
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160 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
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161 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
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162 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
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163 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
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164 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
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165 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
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167 - Co- brand Strategy, Based on Customers' Attitude in Laptop, Cell phone and Automobile Products
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168 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
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169 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
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170 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
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171 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
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172 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
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173 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
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174 - A New Framework For International Branding
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175 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
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176 - The Influence of Product Involvement on Brand Loyalty
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177 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
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178 - The intellectual paradigm and scientific mapping of international accounting personal branding researches
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179 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
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180 - Identify the Components of Branding in Art Galleries in Tehran
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181 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
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182 - Examining the Role of Human Resources in Hotel Ranking in Iran
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183 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
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184 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
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185 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
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186 - Conceptualization of international branding by Econometrics method
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187 - The Role of Social Indifference in the Branding Crisis caused by Food Security Scandals in Developing Societies
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188 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
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189 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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191 - Strategic Planning of Urban Branding in Tourism Industry
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192 - Identity and Branding Orientations in Tehran's Urban Development Plans
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193 - Examining the Incentive and Deterrent Factors of Agricultural Agents’ Skill Development
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194 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
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195 - The first Cytological evaluation of external ear canal in long eared and brandt hedgehogs
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197 - Social media marketing and brand social identity focusing on customer engagement in the investment process
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198 - Presentation of Parsian Bank Brand Promotion Model Base on Grounded Theory with a Value Creation Approach
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199 - The Impact of Performance Criteria on Brand Value In the automotive industry
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216 - An analysis of the tourism destination branding model with an emphasis on social networks with a sociological approach
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219 - Identifying the factors affecting the Brand Associations of Iranian Futsal Premier League clubs
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232 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
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234 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
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240 - Analyzing the Brand Personality Attributes of Professional Athletes in the Instagram Social Media
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247 - تحلیل عوامل موثر برندینگ گردشگری آیینی بر وفاداری گردشگران به مقاصد (مورد مطالعه: عزاداری ماه محرم در شهر زنجان)
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251 - Nation branding and national image making Project: First Pahlavi and reconstruction process of Iran’s image in modern age
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253 - The utilization of customer relationship management system for assessment of the level of customer loyalty and its impact on brand image (Case Study: Davan Sanaat Company in Shiraz)
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254 - The Impact of brand identity on brand equity of Iranian Football League clubs
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255 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
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271 - The Impact of Brand Equity on Consumer Loyalty
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272 - The role of social media marketing activities in the development of customer equity
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273 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
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274 - رابطۀ شخصیت برند و ارزش ادراک شده با تعهد به برند در بین کاربران زن تلفنهای همراه
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314 - Content Analysis of Various Types of Newsjacking by Iranian Tourism Brands: A Case of Alibaba
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315 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan)
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320 - Identifying fanatical consumers’ mental models toward luxurious brands
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331 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
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333 - Designing and validating the social marketing model with the role of social responsibility and customers' attitude towards the brand with a mixed approach (case study: Social Security Organization of the country)
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334 - رابطه ارزش ویژه برند مبتنی بر دیدگاه مالی، مسئولیت پذیری اجتماعی و عملکرد در شرکت های صنایع غذایی ایران
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370 - -
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408 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
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Open Access Article
409 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
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Open Access Article
410 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
411 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی
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Open Access Article
412 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند
بهرام خیری محمد سعید زمانی -
Open Access Article
413 - برند (نام تجاری) مبتنی بر ارزش افزوده و رفتار مشتریان
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Open Access Article
414 - شناسایی اجزای DNA برند در آموزش عالی (مطالعه موردی دانشگاه آزاد اسلامی)
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Open Access Article
415 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
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Open Access Article
416 - بررسی تأثیر رفتارهای شهروندی سازمان بر تصویر برند
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Open Access Article
417 - بررسی عوامل مؤثر بر خرید کالاهای دارای برند خصوصی (مورد مطالعه: نام تجاری اتکا)
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Open Access Article
418 - بررسی رابطه بین هویت و اعتماد برند با حمایت از برند
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Open Access Article
419 - بررسی تأثیر محرکهای ارزش برند بر ارزش برند مشتری محور (موردمطالعه : مشتریان و مخاطبان برند نایکی در شهر تهران)
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Open Access Article
420 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند
منصوره علیقلی رضا حسینیه اصفهانی -
Open Access Article
421 - ارائه مدلی برای تبیین عوامل مؤثر بر قصد رأی دادن شهروندان
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Open Access Article
422 - بررسی عوامل مؤثر بر تعویض برند در مشتریان بانکها
نادر غریب نواز غلامرضا زمردیان محمد انصاری -
Open Access Article
423 - بررسی تاثیر مستندات برند، آوازه ی برند و هویت برند بر رضایتمندی و وفاداری مشتری از برند(مطالعه موردی : بانک دی)
مصطفی عبدی نادره السادات نجفی زاده -
Open Access Article
424 - برندمداری و بهبود عملکرد شرکتها
حسین صفرزاده کبری مرادی -
Open Access Article
425 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
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Open Access Article
426 - بررسی تأثیر دانش و روابط برند بر تصمیمهای خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو)
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Open Access Article
427 - بررسی نقش تعدیلگر ارزشهای لذتگرایانه بر رابطه بین پیشامدها و پیامدهای برند
بهرام خیری شبنم ملکیان -
Open Access Article
428 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
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Open Access Article
429 - بررسی تاثیر ارزش ادراکشده برند، درگیری مصرفکننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان)
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Open Access Article
430 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
431 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
نجم الدین موسوی راضیه فعلی محمد بوعذار -
Open Access Article
432 - Explaining the Promoting and Inhibiting Social Components of Companies to Improve the Quality of Financial Statements
Behnam Sam Daliri Kaveh Azinfar Seyyed Ali Nabavi Chashmie Mohammadreza Pourali -
Open Access Article
433 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
434 - Study of Effects of Financial Information on Stock Price Momentum in Winning and Losing Portfolios Using Data Mining Methods: Neural Networks and Decision Trees
hamid bodaghi razvan hejazi Mohammadreza Mehrabanpour -
Open Access Article
435 - Philosophical Attitude in Investment Return, Portfolio Management and Valuation of Companies by Financial Analysts Using Winner's Curse Theory
Alireza Heidary abbas ramzanzadeh zaidi Ali Bayat Vahab Rostami -
Open Access Article
436 - ارزشگذاری برند بانکها مبتنی بر مدلهای ارزشگذاری برند با استفاده از مدل تصمیمگیری چند معیاره Topsis (مطالعه موردی: بانک ملت، پاسارگاد و پارسیان)
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Open Access Article
437 - مقایسه کارائی معیارهای استراتژی شتاب (مومنتوم) در انتخاب پرتفوی مناسب
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Open Access Article
438 - The use of F.MCDM Combined to Improve the Performance of Stock Selection In the Stock Exchange (Case Study: Cement Industry)
zohreh zia Zahra Pourzamani -
Open Access Article
439 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
440 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.
ali Yavari jafar beykzad -
Open Access Article
441 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
442 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
443 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
444 - winner stock momentum in Iran
Mehdi Elhaei Sahar Rezvan Hejazi Allah Karam Salehi Hossein Moltafet -
Open Access Article
445 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
446 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
447 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan Biabani -
Open Access Article
448 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
449 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
450 - Designing a Branding Model in the Iranian clothing industry
Forouzandeh Azimi hosain vazifehdost Hamidreza saeednia -
Open Access Article
451 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
452 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
453 - روابط ساختاری هویت برند با رضایتمندی و وفاداری تماشاگران فوتبال شهرتبریز
وحید سرتیپی علی محمد صفانیا زهرا نوبخت رمضانی -
Open Access Article
454 - ارائه مدل اثر اهرمسازی برند، شهرت برند بر استفاده مجدد مشتری و ارتقاء جایگاه استراتژیک باشگاههای ورزشی
رسول نظری نرگس بنکدار گلی صفی خانی -
Open Access Article
455 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
456 - Presenting the branding model of the Iranian Volleyball Premier League through Grounded Theory
hamed maroufi leila saffari مهدی نادری نسب عباس بی نیاز -
Open Access Article
457 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
458 - Effect of Market Orientation on Brand Reputation according to Mediator role of Intellectual Capital in Sports Companies in the Northwest of Iran
Yasob safari محبوب شیخعلی زاده -
Open Access Article
459 - Identify and rank the factors affecting benevolent marketing in sports producers
aidin Hajibaklo seyed emad hosseini jamshid sayarnejad -
Open Access Article
460 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
461 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
462 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
463 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadam -
Open Access Article
464 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
465 - Strategic themes of branding in sports
Rasool Nazari -
Open Access Article
466 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
467 - The dream of the hardware superpower and the realities of the new world; the historical perception of branding and the national image of Russia in Iran
yaser kahrazeh -
Open Access Article
468 - Designing the employer brand model of insurance companies in order to overcome the challenge of attracting and retaining talented and specialized human resources (Qualitative approach: Grounded theory)
Mohammad hosseinpour jomadi Neda Nafari Narges Hasanmoradi نادر شیخ الاسلامی -
Open Access Article
469 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
470 - Proposing a Model of Creative Tourism with the Aim of Branding Tourism Destinations
Osveh Ghasemi morteza mousakhani hamid saeedi Mandan Momeni -
Open Access Article
471 - Analysis of the Causal Relationships of Variables Affecting the Branding of Iran's Premier Volleyball League
Hamed Maroufi leila saffari Mehdi Naderinasab abbas biniaz -
Open Access Article
472 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
473 - Identifying the drivers and drivers of entrepreneurial marketing for brand life cycle management with a meta-synthesis approach
shahram raeissi Mohammad Javad Taghipourian مریم رحمتی اعظم حاجی اقاجانی -
Open Access Article
474 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
475 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
476 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد -
Open Access Article
477 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
478 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
479 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
480 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
481 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
482 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
483 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
484 - Ethical Ideology in Investment, Securities Portfolio, Expected Market Returns in IPOs by Financial Market Experts Using the Winner's Curse
Abbas Ramezanzadeh Zeidi Alireza Heydari Ali Bayat Vahab Rostami -
Open Access Article
485 - Identifying the components of brand transgression in the Iranian banking industry
Gholamreza Shahbazi ُSoleyman Iranzadeh باقر عسگر نژاد -
Open Access Article
486 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
487 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
488 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
489 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
leila Andervazh solmaz sadrjahani -
Open Access Article
490 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
Mehrdad Rahimian -
Open Access Article
491 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
492 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
493 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
494 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
495 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
496 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
497 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
498 - Designing a brand credit model in the banking industry based on Grounded Theory
Hoseen zolfaghar Dehnavi mehdi mohammad zade vashan hasan hakimpor hamid rezaee far -
Open Access Article
499 - تاثیر دانش برند و وفاداری سازمانی بر ارزش ویژه برند مبتنی بر کارکنان با نقش میانجی فرهنگ سازمانی
عباس قائدامینی هارونی مهرداد صادقی ده چشمه الهه مشرف قهفرخی سمانه کلدانی -
Open Access Article
500 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
501 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
502 - Health Tourism Destination Branding: a Scientific Map of International Researches in the Web of Science Reference Database
Seyed Mohaammad Rasregari Shahnaz Nayebzadeh کامبیز حیدر زاده hamid saeedi -
Open Access Article
503 - Validation of the emotional branding model in consumer purchasing decisions with a focus on green packaging
sajad Fatehi Sina Nematizadeh seyed abbas Heydari -
Open Access Article
504 - A review of the effective indicators of national branding with a sports sociological approach
Mahboubeh Khodaparast -
Open Access Article
505 - Model Design Sports Tourism Destinations Branding (Case Study: North area of Alborz province)
jafar bahari Mehdi Karoubi Manouchehr Jahanian esmaeil ghaderi -
Open Access Article
506 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
507 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
508 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
509 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
510 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
511 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
512 - تحلیلی بر نقش تصویر برند بر توسعه گردشگری شهری مطالعه موردی: کلان شهر تبریز
رحیم حیدری چیانه ناصر صنوبر حسین سعدلونیا -
Open Access Article
513 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
514 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
515 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
516 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
517 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
518 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
519 - Analysis of the Promoter and Preventive Factors on Development of Rural Women’s Occupation in Najaf Abad City
z. sh h. ایروانی zh. دانشور عامری -
Open Access Article
520 - Studying Driving Forces and Hampering Factors Affecting Development of Rural Women's Entrepreneurship in Miankoh District, Ardal Township
A. جمشیدی D. جمینی H. نظری سرمازه -
Open Access Article
521 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
522 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
523 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
524 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
525 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
526 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
527 - ارائه مدل برندسازی بین المللی مبتنی بر مدیریت برند راهبردی در صنعت آرایشی و بهداشتی ایران
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Open Access Article
528 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
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Open Access Article
529 - Designing the Brand Identity Model of Citizen Sport in Iran
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530 - Explaining the Economic Performance of Ornamental Plant Producers Considering Brand Management and Market Dynamics
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Open Access Article
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Open Access Article
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Open Access Article
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Open Access Article
534 - Explaining the Pattern of Customer Engagement with Brands in the Context of Social Networks based on Cultural Differences (with a Qualitative Approach)
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Open Access Article
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Open Access Article
536 - Social Identity in Investment, Financial Management Resources and Valuation by Potential Investors with the Winner's Curse Theory
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Open Access Article
537 - Providing a model of integrated marketing communications based on consumption policies
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Open Access Article
538 - The Role of Narcissism and Self-Concept of Consumers in the Intention to Purchase Form a Luxury Brand through Perceived Value
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Open Access Article
539 - The Sociocultural Brand Image Model of Iranian Athletes: A Lifestyle Modeling Approach
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Open Access Article
540 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
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Open Access Article
541 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
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Open Access Article
542 - Strategizing the characteristics of analysis and prioritization of issues in the model of open and winning governance over the ecosystem (case study: Mazandaran province)
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Open Access Article
543 - Validation of the dimensions and components of the personal branding model of Bank Tejarat managers
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Open Access Article
544 - Designing personal branding pattern of banking industry managers (case study of Tejarat Bank) with theme analysis method
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Open Access Article
545 - investigation of the relationship between consequences of the sensory branding and change of customers' behavior in the industrial markets of disinfectants
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Open Access Article
546 - Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products)
Shahriar Azizi Hesamedin Nemati naghmeh kamrani -
Open Access Article
547 - The effect of customer value creation customer involvement and customer satisfaction on brand loyalty of insurance alborz
nahid baharvand -
Open Access Article
548 - Investigating the effect of brand value on purchase intention by considering the mediating role of customer satisfaction and the moderating role of infatuation experience (Case study: Customers of the Digikala online store)
Maedeh Karimi zahra Alahverdi -
Open Access Article
549 - شاخصها و مؤلفههای مدل بازاریابی اجتماعی مبتنی بر نگرش مشتریان به برند: رویکردی نوین در مدیریت راهبردی فرآیند بازاریابی
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Open Access Article
550 - The pattern of the phenomenological model of the employer brand has been presented with an emphasis on human capital in the domestic automotive industry
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Open Access Article
551 - Effect of Yield fluctuation and Investor Sensitivity on the relationship between Social Responsibility and Brand pricing
رحیم بنابی قدیم Rogaye Malekani
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