Subject Areas :
1 - دانشجوی دکتری شهرسازی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
2 - استادیار شهرسازی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
Keywords:
Abstract :
References
Abedi Jafari, H., Taslimi, M. S., Faghihi, A., & Sheykhzadeh, M. (2011). Thematic Analysis and Thematic Network: A simple and efficient way to explain patterns in qualitative data, Strategic Management Thought, 2(5), 151-198.(in persian).
(Link: http://smt.journals.isu.ac.ir/article_163.html)
Baker, B.(2007). Destination Branding: the essentials for successful place branding, (in persian),Tehran: the world of economy publication.
Bayat, r., Fazli, S., & Marandi, M.(2013). Assessment the Effective factors on the Image the Brand Image of the Tourism Destination and Its Impact on the Internal Tourism Behavior(case study:Qazvin), Tourism Studies, 2(3), 122-138.(in persian)
(Link: https://journalitor.um.ac.ir/index.php/tss/article/view/49834)
Boo, S. Busser, J., & Baloglu, S. (2009). A Model of customer-based brand equity and its application to multiple destination, Tourism Management 30, 219-231.(DOI:10.1016/j.tourman.2008.06.003)
Bose, S., Kumar Roy, S., & Kumar T.A. (2016). Measuring customer-based place brand equity(CBPBE): an investment attractiveness perspective, journal of strategic marketing, 24,1-18. (DOI: 10.1080/0965254X.2016.1148766)
Creswell, J. W., & Plano Clark, V. L. (2007). Designing and conducting mixed methods research. (in persain), Tehran,: aeej publication.
Chekalina, T. (2015). a value co-creation perspective on custumer-based equity modelling for tourism destination- a case from Sweden .(PhD 's thesis), Mid Sweden University, Sweden.
(Link:https://www.miun.se/siteassets/forskning/center-och-institut/etour/publikationer/spikblad-tatiana-chekalinapdf)
Chiu, L., & Ananzeh, O. A.(2012).The role of MICE destination attributes on forming Jourdan touristic image. Academic Research International,3(1), 267-277.
(link: www.savap.org.pk/journals/ARInt./Vol.3(1)/2012(3.1-33).pdf)
De Nisco, A, Riviezzo, A., & Rosaria Napolitano,M.(2015). An Importance-Performance analysis of tourist satisfaction at destination level: evidence from Campania (Italy), European Journal of TourismResearch, 64-75. (link: www.researchgate.net)
Florek, M. (2015). Application of the concept of destination brand equity: the example of two Polish cities, International Journal of Tourism Cities, 1(2), 152-161. (Doi:10.1108/IJTC-08-2014-000)
Frens, H. B.,& Walls, A. (2012). Enduring travel involvement, destination brand equity, and raveler`s visit intentions: A structural model analysis, journal of destination marketing & management,1(1/2), 27-35. (DOI: 10.1016/j.jdmm.2012.07.002)
Garcia, J. A, Gomez, M, & Molina,A. A destination- branding model: An emprial analysis based on stakeholders. Tourism Management, 33(3), 646-661. (DOI: 10.1016/j. tourman.2011.07.006)
Habibpour Gatabi, K., & Safari, R. (2012), Comprehensive Manual for using SPSS in survey researchs, (in Persian), Tehran: Potefakkeran Publishing.
Kavaratzis, M. (2008). From city marketing to city building; An interdisciplinary analysis with refrence to Amesterdam, Budapest, and Athens. (PhD 's thesis), University of Groningen The Netherlands. (https://www.rug.nl/research/portal/files/33151144/volledigedissertatie.pdf)
Keller, K. L. (2001).building customer-based brand equity: a blueprint for creating strong brands, marketing science institute, report summery.(Link: www.msi.org)
Kladou, s., & kehagias, j. (2014). Assessing destination brand equity: an integrated approach, Journal of destination marketing, (3), 2-10. (DOI:10.1016/j.jdmm.2013.11.002)
Konecnik, M., & Gartner, W.C. (2007). Customer-Based Brand Equity For A Destination, Annals of Tourism Research, Vol 34(2): 400-421. (DOI: 10.1016/j.annals.2006.10.005)
Monavarian, A,. Aboie Ardakan, M. Poor Mosavi, M. & Rahimian, A.(2013). Urban branding process model for Iranian metropolises, view of governmental management, (13), 41-63.(in persian)(Link: http://ensani.ir/file/download/article/20140426163039-9510-59.pdf)
Pike, S., Bianchi, C., Kerr, G., & patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market, International Marketing Review, 27(4),434-449. (DOI:10.1108/02651331011058590)
Riza, M., Fasli, M., & Doratli, N .(2012). City Branding and Identity, Social and Behavioral Sciences(35), 293-300. (DOI: 10.1016/j.sbspro.2012.02.091)
Sartori, A,. Mottiron, C., & Antonioli C.M. (2012). Tourist destination brand equity and internal stakeholders An empirical research, Article in Journal Of Vacation Marketing,18(4), 327-340. (DOI: 10.1177/1356766712459689)
Sarvari, H. and Majedi, H . (2012). The Role of Urban Design on the Branding of Urban Space, international journal of architecture development, 2(2), 67-72.
(Link: http://ijaud.srbiau.ac.ir/article_211_22.html)
Zargham Brogeni, H. & Barzani, H,.(2013). Pathology of the Tourism Brand of Iran, New Marketing Research, 1(3), 63-80.(in persian)
(Link: https://www.sid.ir/fa/journal/ViewPaper.aspx?id=204111)
Zavattaro, S.M., Daspit, J.J., & Adams, F.G. (2015). Assessing managerial methods for evaluating place brand equity: A qualitative investigation, Tourism Management, (47), 11-21. (DOI: 10.1016/j.tourman.2014.08.018)
Yosefi, J.(2018). Importance-Performane analysis of religious tourism service(case study of Birjand). Planning and Tourism Development Journal, 7(24), 38-58.(in persian)
)Link: http://tourismpd.journals.umz.ac.ir/article_1823.html(
