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Open Access Article
1 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjaditoday's competitive business world, various industries and organizations use various customer relationship management strategies to improve their relationship with customers. But today, the traditional methods of communicating with customers are not the answer to managi Moretoday's competitive business world, various industries and organizations use various customer relationship management strategies to improve their relationship with customers. But today, the traditional methods of communicating with customers are not the answer to managing this relationship between customers and organizations. This research has investigated the impact of social media marketing on customer participation in creating value in the Shoe and Leather Industry. The current research is descriptive-survey. The statistical population of this research includes customers of Novin charm Company's Instagram page, whose number is unlimited, and according to Morgan's table, the sample size was determined to be 384 people. The data collection tool included standard questionnaires, and the collected data were tested and analyzed by structural equation method and PLS3 software. The results showed that social media marketing has a significant effect on customer engagement with the brand; Customer participation had a significant impact on value creation; The impact of social media marketing on value creation was positive and significant; And finally, the mediating role of customer-brand engagement in the relationship between social media marketing and value creation was significant. Manuscript profile -
Open Access Article
2 - Executive variables of the success and failure of the employment creation policies of fast-yielding enterprises in Khuzestan province
َAziz Abbaspour Nader Houshmandyar Alireza Soltani محبوبه پاک نیاIndustrial towns with the aim of establishing organized small and medium-sized, quick-yielding and even large industries based on the optimal location of industrial activities and the coordination of industries with local and cultural conditions and the optimal use of e MoreIndustrial towns with the aim of establishing organized small and medium-sized, quick-yielding and even large industries based on the optimal location of industrial activities and the coordination of industries with local and cultural conditions and the optimal use of existing production capacities in each province will increase the efficiency of the economic system; In this regard, Khuzestan province is considered one of the main hubs of industry and services in the country, and the country's officials have always referred to this province as a strategic province in terms of the country's development, if the state of industry and services in the country, especially Khuzestan province, is Let's take a look at one of the main poles of the country's industry. Therefore, in order to investigate how the implementation of the aforementioned plan works, this research has tried to analyze the success and failure of the employment policies of high-yielding enterprises in Khuzestan province; In this regard, the question raised is how the success and failure of the employment policies of the fast-yielding company have been ranked and diagnosed? In fact, the lack of systematic planning and policy-making in accordance with the needs of the province, the weakness and inefficiency of the monitoring system in the executive field has caused that, in a macro view, organizational-executive variable, environmental-executive variable, operational-executive variable and psychological-executive variable affect the success and failure of early-yielding enterprise projects in the executive field. Khuzestan province) to have a significant effect. But this significance should be interpreted as which is the priority; Therefore, for the purpose of social pathology and planning, the purpose and necessity of the research is more justified; Based on this, the research results show that all fouorganizational and operational priorities hKolmogorov-Smirnov test was usade at the end to help future researches. Manuscript profile -
Open Access Article
3 - Designing a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry
Firooz Khodaei Houshang Taghizadeh Majid BagherzadehThe purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage MoreThe purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage systematic review of the scientific documents, the content model was extracted from the mentioned documents with the qualitative approach of analyzing the content. Based on this, first by searching the reliable scientific databases, 1103 documents were identified, which were reduced to 62 documents during three times of screening based on the relevance of the title, abstract and full text review with a systematic review approach and considered as a qualitative sample. became The findings of the thematic content analysis were extracted after validity and reliability in 9 major themes and 50 sub-themes from among 850 observation items in the form of open codes and in several stages of review. In the quantitative part, the model of subjects obtained in the previous step has been organized in the form of a questionnaire and distributed among the specialists active in the field of oil and gas industry after checking the validity and reliability. After collecting the data, the qualitative model was evaluated and confirmed with the statistical approach of confirmatory factor analysis. The dimensions of the mentioned model are: quality of leadership, infrastructural, structural and organizational capabilities, evaluation and feedback, quality of communication, quality of resources, facilitators of knowledge management, awareness and social support. Manuscript profile -
Open Access Article
4 - Management Ability and its Consequences on Firms Value Creation by Employing Neural Networks (A Comparative Approach to Chemical & Food Industries)
Akbar Valizadeh Oghani Nasser Fegh-hi Farahmand Farzin Modarres KhiabaniThe purpose of this study is to investigate the effect of management ability on the value creation in the chemical and food industry in 2012-2016 by using artificial neural network. Initially, with the implementation of the DEA model with a native model, the relative ef MoreThe purpose of this study is to investigate the effect of management ability on the value creation in the chemical and food industry in 2012-2016 by using artificial neural network. Initially, with the implementation of the DEA model with a native model, the relative efficiency is determined for each company and by estimating a regression model, the management ability to each company is also determined. Then the value creation of the companies is measured by the average of the factors such as return on equity, Q Tobin ratio, return on investment, and wealth creation for shareholders. The neural network model used in this study is a multilayer perceptron with back propagation error training pattern. To evaluate the relative efficiency is used the GAMS optimization software and to measure the management ability used the E-Views and MATLAB software is used to train and test the neural networks model. The results show that the artificial neural network model in the food industry is better than the chemical industry. This model estimates the companies' value creation through the management ability and other input variables. Other research results, the management ability score in both industries is equal, but the average value creation of the companies in the food industry is higher than the chemical industry. Manuscript profile -
Open Access Article
5 - The Effect of Knowledge Management on Entrepreneurial Behavior in Employees (Case Study: Municipal Employees of District 9 of Tehran)
hajieh rajabi farjad Niloufar Mirsepasi Hamidreza IsapurBackground: Rapid changes in the environment, the intensification of the competitive environment between companies and the increasing community expectations, shows the need for entrepreneurship for the survival of organizations, and knowledge management can play a signi MoreBackground: Rapid changes in the environment, the intensification of the competitive environment between companies and the increasing community expectations, shows the need for entrepreneurship for the survival of organizations, and knowledge management can play a significant role in the entrepreneurial behavior of employees in organization. Objective: This article discusses the effect of knowledge management on employees' entrepreneurial behavior in Tehran Municipality 9th District in 2014-2015. Methods: The research method was descriptive-survey and an applied one. The statistical population included all the employees working in the municipality of 9th district of Tehran which added to 476 people. The sampling method was Random Stratified Sampling. Using Cochran’s formula 213 people were chosen as the sample size. To gather the data, standard questionnaires were used .Structural equation modeling (SEM) was adopted for data analysis. The validation of the structural model was achieved using LISREL. Findings: The data of this research has influenced the five dimensions of knowledge management (acquisition of knowledge, knowledge creation, knowledge storage, knowledge distribution and knowledge maintenance) on entrepreneurial behavior dimensions with 5 dimensions (paperwork reduction, change in employee behavior, strategic vision, creation of a work environment Energetic and supportive environment). The findings showed that knowledge management has a significant effect on entrepreneurial behavior of employees. Conclusion: This finding means that in the municipality of 9th district of Tehran, The use of knowledge management can play an important role in entrepreneurial behavior of employees; therefore, we must pay special attention to it in the organization. Manuscript profile -
Open Access Article
6 - A Model for Creating Organizational Value from Big Data Analytics
Ali Mirarab Seyedeh Leili Mirtaheri Seyed Amir AsghariValue creation is a major factor not only in the sustainability of organizations but also in the maximization of profit, customer retention, business goals fulfillment, and revenue. Value creation is a complex process, particularly when it involves the external and inte MoreValue creation is a major factor not only in the sustainability of organizations but also in the maximization of profit, customer retention, business goals fulfillment, and revenue. Value creation is a complex process, particularly when it involves the external and internal factors of the organization. When the value is intended to be created from Big Data scenarios, value creation entails being understood over a broader range of complexity. A question that arises here is how organizations can use this massive quantity of data and create business value? The present study seeks to provide a model for creating organizational value using Big Data Analytics (BDA). To this end, after reviewing the related literature and interviewing experts, the BDA-based organizational value creation model is developed. Accordingly, five hypotheses are formulated, and a questionnaire is prepared. Then, the respective questionnaire is given to the research statistical population (i.e., IT managers and experts, particularly those specializing in data analysis) to test the research hypotheses. Afterward, the relationships among the model variables are scrutinized using the structural equation modeling (measurement and structural models). The results of the study indicate that investigating the infrastructures of the Big Data Analytics, as well as the capabilities of the organization and those of Big Data Analytics is the initial requirement to create organizational value using BDA. Thereby, the Big Data Analytics strategy is formulated, and ultimately, the organizational value is created as well. Manuscript profile -
Open Access Article
7 - Presentation of Structural models for the commercialization of knowledge in Islamic Azad University
F. Masters Farahani Kiumars Niaz Azari Mohammad SalehiThis paper presents a structural model for the commercialization of knowledge took place in private universities. The study of the purpose and the method of collecting data was crosscorrelation. This study done has been mixed. The quality and the use of expert opinion MoreThis paper presents a structural model for the commercialization of knowledge took place in private universities. The study of the purpose and the method of collecting data was crosscorrelation. This study done has been mixed. The quality and the use of expert opinion through semi-structured interviews and the results of the analysis of interviews and a questionnaire was developed to account for commercialization index was 109. Exploratory factor analysis of variance factors and matrix rotated, 5 of intersectoral collaboration, knowledge creation, intellectual capital, strategic orientation, knowledge of factors affecting business were identified. Factors and factors identified in the Structural Equation Modeling and partial least squares (PLS) was analyzed And after determining the impact of each factor on the business aspects and components of knowledge was evaluated. Results showed that external factors, intellectual capital, knowledge creation, intersectoral collaboration, strategic orientation and the ability to have a positive and significant relationship TjarySazy knowledge with the commercialization of knowledge. Manuscript profile -
Open Access Article
8 - Creating Model for Study Impact of Sustainable Providence on Supply Chain Strategic Integration with Value Creation (Case Study in Iran Khodro CO.)
Elham Saraeenia Soleyman Iranzadeh Houshang Taghizadeh Majid BagherzadehToday, organizations have special focus on supply chain integration and providence of this. The presence of integration in supply chain is sustainability potency as a strategic source which will cause value creation for chain stakeholders. Sustainability and supply chai MoreToday, organizations have special focus on supply chain integration and providence of this. The presence of integration in supply chain is sustainability potency as a strategic source which will cause value creation for chain stakeholders. Sustainability and supply chain management are two importance scope for future research, sustainability development with conservation now generation, has to conservation futurity for their garnishment basic needs too. Sustainability providence is complex subject that include various approach such as environment, social and providence approaches. Obtained through the commitment of organizations to keep and protect environmental, social and economic advantages or benefits and will lead to the improvement and promotion of organizational performance. Thus, the present study aims to investigate impact of sustainability providence on strategic integration supply chain in Iran Khodro's supply chain by using the sustainability model. In the present study, the structural equation method with Partial Least Squares Structural Equation Modeling (smart PLS-SEM) software was used for confirmatory factor analysis. Finally, the fitness of the presented model with high validity was confirmed and then was used in Iran Khodro's supply chain after being confirmed by industry and university experts. The obtained results were suggested to promote the process of the proposed supply chain integration with providence approach. Manuscript profile -
Open Access Article
9 - The impact of organizational structure and organizational climate in improving knowledge management through innovative behaviors (case study: Guilan Insurance Industry)
Sajjad Salehi-Kordabadi Alireza Rasa Hamidreza Rezaei-KlidbariThis study investigated the effects of organizational structure and organizational climate on knowledge management, and their relationship with innovative behavior is also studied. Since innovation is a critical tool for creating value and sustainable competitive advan MoreThis study investigated the effects of organizational structure and organizational climate on knowledge management, and their relationship with innovative behavior is also studied. Since innovation is a critical tool for creating value and sustainable competitive advantage in organizations and knowledge is one of the sources of innovative behavior, this study attempt to influence the organizational structure and organizational climate on knowledge management and innovative behavior in insurance industry. This study form the purpose perspective is applicable and form analytical techniques is descriptive and implemented. For data collection we used standard questionnaires to test the hypotheses. Finally, this study shows there is a relationship among knowledge management and innovative behavior with considering the role of organizational structure and organizational climate in Guilan Insurance Industry. Manuscript profile -
Open Access Article
10 - A Model for Strategic Parenting in Iran Khodro
P. Jafari P. ParsaThe purpose of this study is to develop a model for strategic parenting in Iran Khodro. The followingobjects are considered:to recognize the specifications of strategic holding-parenting style in the world;A- to determine the existing situation of Iran Khodro Group from MoreThe purpose of this study is to develop a model for strategic parenting in Iran Khodro. The followingobjects are considered:to recognize the specifications of strategic holding-parenting style in the world;A- to determine the existing situation of Iran Khodro Group from a holding–parenting style point ofview; and to present a suitable model for the Iran Khodro strategic parenting style.Most existing research employs a descriptive measurement. Library studying, semi-structured verbalinterviews, and two ascertained questionnaires were used for the present reserach. thirty literaturereview reveals three distinguished characteristics of the strategic holding-parenting style.Semi-structured interviews were done for 13 persons in order to understand the present situation ofIran Khodro Industrial Group and to compare it with the characteristics depicted in the literature. Theresults indicate that six characteristics are considered in Iran Khodro. A first questionnaire wasprepared to understand the conceptual framework of model and the proposed duties; as a result, 16duties were determined and approved by experts. A second questionnaire was prepared to ensure thesuitability of the proposed model; university professors' opinions were polled in the holding office. Toanalyze the data from the questionnaires, descriptive and deductive statistics such as figuresupposition, multi-variable statistical analyzing, abundance calculation, percentage, cause analyzing,and MPL were utilized. Manuscript profile -
Open Access Article
11 - The Study of Export – Import Factor Content in Iran Economy
اکبر Komijani بیژن BaseriThe present study examines the factor content of export- import in Iranian economy in period 1365, 1370 and 1373. The main hypotheseis is that the capacity of export in Job- Creation is more than the import in various activities between 1365 and 1373. The methodology of MoreThe present study examines the factor content of export- import in Iranian economy in period 1365, 1370 and 1373. The main hypotheseis is that the capacity of export in Job- Creation is more than the import in various activities between 1365 and 1373. The methodology of this study is based on the input –output analysis and the constant price of 1361. The findings show that the agricultureal activities, textiles, internal trade, wood industry and food processing are more labor- intensive. In addition, when we moved away from 1365 year, the cofficeint shoes that capital- labor ratios have decreased in different activities. In other words, producers have managed to utilize the capital in an manner as an appropriate manner as a result of exchange rate reforms policies and credit allocation decisions. However, the export activities of the various economic sector have used the labor force advantages during the period of analysis. Manuscript profile -
Open Access Article
12 - Arabic News Articles Classification Using Vectorized-Cosine Based on Seed Documents
Mohamed Elhadi -
Open Access Article
13 - Effects of government patronage on value creation: (Evaluation of privatization function)
فریدون رهنمای رودپشتی سید حسین حسینی محسن جعفریA major economic issue in Iran that has intensified in the past few years has related to privatization and its implementation in the economy. This interpretation of privatization has been mentioned in Article 44 of the Constitution in Iran. According to this new criteri MoreA major economic issue in Iran that has intensified in the past few years has related to privatization and its implementation in the economy. This interpretation of privatization has been mentioned in Article 44 of the Constitution in Iran. According to this new criteria for evaluating businesses, are public companies better than private ones? In the other words, In the Iranian economy, can privately owned entities better achieve value creation than publicly owned companies? This paper investigates the relationships between types of company ownership (in terms of government patronage) and uses new financial criteria of performance assessment in addition to criteria assessing value creation in companies listed on the Tehran Stock Exchange. The study covers a 9-year period, and it examines the relationship between ownership type and performance of firms employing new criteria of value creation. Hypotheses are presented and examined by means of correlation, simple linear regression, and comparisons of two tests. The results indicate that there is a significant relationship between the percentage of government ownership of company stock and value creation: private companies, whose proportion of government ownership is less than 50 percent, have greater value creation. In addition, a meaningful relationship exists between the use of new metrics to measure performance based on value (i.e., economic value added and cash value added) and traditional measures (i.e., return on assets and return on equity). In conclusion, privately owned companies are better value creators than publicly held companies. Manuscript profile -
Open Access Article
14 - The effect of intellectual capital on organizational learning capability and knowledge creation in the Khuzestan water and power organization
Sakine shirsavar shahavand Farajollah Rahimi Alborz GheitaniRecognition of intellectual capital and the ways can be increased by the organizational learning capability and knowledge creation among employees is a crucial lever for maintaining and supporting organizations position and also, however, there is no accurate assessment MoreRecognition of intellectual capital and the ways can be increased by the organizational learning capability and knowledge creation among employees is a crucial lever for maintaining and supporting organizations position and also, however, there is no accurate assessment of intellectual capital. Therefore, the present study is sought to examine the impact of intellectual capital on organizational learning capability and knowledge. The Statistical Society of The research is consisted All employees of the Khuzestan water and power organization. 320 employees have been chosen via applying Morgan table and Simple random sampling method. The present method is based on the practical aim and in terms of how to collect data is in the type of research is descriptive and in terms of relationships between research variables is in type of causal research and obviously is based on structural equation model. Questionnaire to measure the research variables and methods of statistical analysis using software SPSS.18 and LISREL.8 / 5 is used. The results of questionnaire analysis showed The impact of intellectual capital and its dimension (human capital, structural capital and relational capital) on the organizational learning capability and knowledge creation is positive and significan, also organizational learning capability has positive and meaningful effect on knowledge creation. Manuscript profile -
Open Access Article
15 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
Hosein Vazifehdoust Maryam AbdoliThe importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation .Accordingly, the MoreThe importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation .Accordingly, the aim of this study is to investigate the effect of organizational capabilities (knowledge management, market orientation and customer relationship management) to create value for customers in the banking industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were managers and marketing experts of Sepah Bank branches in Tabriz city and customer information was collected by using researcher-made questionnaire. The reliability of all variables are accepted. To test the model, the least squares method and PLS-Graph software were used. The results showed that knowledge management has positive impact on marketing; customer relationship management as well as market orientation, customer relationship management and knowledge management have positive impact on customer value creation. Based on research results it can be concluded that addressing this era of knowledge-based marketing is a necessity and using it is considered as one of the main competitive advantages of businesses. Manuscript profile -
Open Access Article
16 - Review on the Entrepreneurship in the Internet of Things (IoT) Ecosystem
Roya Shahabi Ehsaneh Nejad Mohammad NameghiThe new developments of the digital age have brought smart devices and equipment around us and a smart lifestyle in general, and the amount of this intelligence has been added to the level of intelligence with time. The intelligent growth of the devices and equipment ar MoreThe new developments of the digital age have brought smart devices and equipment around us and a smart lifestyle in general, and the amount of this intelligence has been added to the level of intelligence with time. The intelligent growth of the devices and equipment around us in the Internet of Things and the increase in the communication and processing capabilities of its network infrastructures make there is an intelligent ecosystem of the Internet of Things in human life with two-way and mutual communication. In this sense, entrepreneurship and value creation and preservation are important in the fields related to the new Internet of Things technology and play an important role in its progress and development. This article systematically review entrepreneurship in the Internet of Things, using reliable website of the Internet of Things, in all years and the important issues related to entrepreneurship in the Internet, such as the applications and entrepreneurial opportunities in the Internet of Things. Technological business models in this field, new values and their preservation, Internet of Things challenges, legal and legal issues of entrepreneurship in the Internet of Things, are discussed and analyzed. Also, practical and successful examples of entrepreneurship in the Internet of Things and its ecosystems, along with the use of academic capacities for the further development of the Internet of Things, the role of the Internet of Things in organizational transformation and the strategic orientation required for entrepreneurship in the field. The Internet of Things is reviewed in this review article. Manuscript profile -
Open Access Article
17 - Innovation in newspaper branding and desirable value creation in the country
Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali GranmayehpurThe way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, a MoreThe way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, and it is essential to benefit from innovation. In this regard, the present study, which is of interest to the media, can be used to innovate in branding newspapers for desirable value creation in the country. The method of this research is descriptive correlational. The statistical community, experts, professors, media experts, owners of privileges, directors and journalists, are the leading journalists and editors of the most popular newspapers in the country. According to available sampling method, 125 people were selected. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results and outputs of this study showed that there is a positive and significant correlation between the true quality of the product, the environment, professional ethics and employee relationships and customer support with brand equity, but there is not a significant relationship between cost and brand equity. Linear regression results also showed that customer support contributes to the prediction of brand equity. Manuscript profile -
Open Access Article
18 - The Effect of Watching Satellite Programs in the Style of life of Adolescent Girls Aged 15 to 18 District 2 District 6
Leila Niroomand Seyed Reza LatefiThe present study investigated ((impact on the lifestyle of adolescents 15 to 18 satellite programs of the second period 6th district of Tehran high schools in District 2)) of high school students have been Zmnzr different levels. The study used a descriptive - survey a MoreThe present study investigated ((impact on the lifestyle of adolescents 15 to 18 satellite programs of the second period 6th district of Tehran high schools in District 2)) of high school students have been Zmnzr different levels. The study used a descriptive - survey and correlation. And the population of this study were 1073 people According to this study, 250 Cochran formula samples was determined using simple Vtsadfy sampling was conducted to select the sample. The data were analyzed using Spearman correlation. In the field of theories of Herbert Blumer and C. Wright Mills's theory, theory and happiness, making troubleshooting theory Giddens (lifestyle), highlighting that more theory on the TV (which has a large audience and Has a great influence on them), raised the theory of cultural imperialism, planting theory and social learning theory and the theory of the same media is used. The survey method using a questionnaire to assess the impact on the lifestyle of adolescents 15 to 18 satellite programs 6th district of Tehran's District 2 After completing the questionnaire and data extraction results showed that the relative impact of independent variables on the dependent variable in the regression equation shown. Y= β1 Z1+ β2 Z2 + β3 Z3… +ei The access (370/0) + the attractiveness (257/0) + the need (232/0) + the watch (231/0) = lifestyle Area 2 Region 6 Tehran teenage girls in other words, the function of the independent variables equation access to satellite, satellite charm, the need for satellites and the watch is. Manuscript profile -
Open Access Article
19 - Investigating the effect of gender on leisure time spatial preferences (Case Study: District 2 of Tehran)
Farid Abed rama Ghalambor Dezfooly Amir hossein PourjohariLeisure time and how to spend it is one of the basic indicators of lifestyle. In other words, people's lifestyle usually shows itself in spending free time. Gender can be one of the individual characteristics that can affect the way of spending free time. In general, me MoreLeisure time and how to spend it is one of the basic indicators of lifestyle. In other words, people's lifestyle usually shows itself in spending free time. Gender can be one of the individual characteristics that can affect the way of spending free time. In general, men and women have many differences; Now, the main question in this research is what gender can create differences in the way of spending leisure time and also the choice of leisure places. In the current research, using the qualitative strategy and using library studies to answer this question, after reviewing the theoretical texts of 9 topics of leisure space, which include going to the park, light sports, professional sports, shopping and visiting the commercial complex, art ; Going to a religious place, going to a cafe and restaurant, having a picnic in public open spaces and virtual entertainment were identified. Using a questionnaire, in the statistical population of 384 people in the region, the opinion of the residents was evaluated on the degree of desire to spend their leisure time and also the degree of preference in using 18 places of leisure index at the level of region 2. The results of the ANOVA test on the gender of people and its relationship with the subjective preference of spending free time showed that there is a significant difference between the two gender groups in their willingness to go shopping, artistic activities, restaurant and cafe visits, picnics and virtual activities. Equally, men and women prefer to spend their free time in local parks or go hiking in the mountains. But the most preferred place for men to spend their free time is local parks and for women Golestan business complex. In general, the local preference of women to spend their free time in shopping centers is more than that of men.ups in their willingness to go shopping, artistic activities, restaurant and cafe visits, picnics and virtual activities. Equally, men and women prefer to spend their free time in local parks or go hiking in the mountains. But the most preferred place for men to spend their free time is local parks and for women Golestan business complex. In general, the local preference of women to spend their free time in shopping centers is more than that of men.n general, the local preference of women to spend their free time in shopping centers is more than that of men.ups in their willingness to go shopping, artistic activities, restaurant and cafe visits, picnics and virtual activities. Equally, men and women prefer to spend their free time in local parks or go hiking in the mountains. But the most preferred place for men to spend their free time is local parks and for women Golestan business complex. In general, the local preference of women to spend their free time in shopping centers is more than that of men. In general, the local preference of women to spend their free time in shopping centers is more than that of men. Manuscript profile -
Open Access Article
20 - Design Process (Decoding “Analogy” as a Major Method of Form and Space Producing)
Mahmud Rezaei Focusing on producing urban and architectural form and space, this article explores the design process. It reviews several methods of design and narrows them all down to a major method known as “Analogy”. In fact, the article concludes that “Anal More Focusing on producing urban and architectural form and space, this article explores the design process. It reviews several methods of design and narrows them all down to a major method known as “Analogy”. In fact, the article concludes that “Analogy” has been one of the main methods of design for designers. They have mostly tried to find an “Analogy” between the outcome and elements of design including the “site”, “program”, “case studies” and “themes” of the project. This way of design, based on “Analogy”, may vary from direct and objective to indirect and subjective techniques and almost covers all other methods discussed by theoreticians. Researches around design process are mainly emphasized not later than 1945. Encouraged from new scientific methods on one hand, movements emerged through a series of seminars in England during 1960s and 1970s and expansion of creativity techniques on the other hand; the design procedures underwent serious studies. Since creativity is a genuine and better way (Faruque 1984) and a power to find an unconventional and perfect solution for an issue as well as a new look at the realities and a process for breaking pre-assumptions (Guilford, 1967), the subjects expressed in the design method have either faced criticism and/or, the writings in this area are usually presented in a generalize form in order to escape from the cliché making and conventionalism criticism. Even though in the view of some, death knocked the door of design process in 1970s; however, in 1980s, it was revived especially in engineering and industrial design fields. Thus, in order to study the process of producing forms and spaces, first the design procedure and its general dual stages; that is analysis and compositions have been studied and reviewed through the above mentioned backgrounds. In continuation, those methods have been compared in the views of some theorists and successful works of some contemporary architects as well as their design methods have been criticized with the above-mentioned methods and subsequently, the design and architecture form production is revised. The main findings of this research show that “Analogy” as evaluation and assessment of final form (composition) with the analytical categories (analysis stage) is one of the main stages and factors in architecture form production, and based on imagination and image of the designer, it could be used in the design procedures directly and objectively or indirectly and subjectively. As an “Analogy” has internal and external degrees, the analysis categories could be distinguished from inner degree (plan and site) to external degrees (case studies and phenomena). In another word, the “Analogy”, in this study, is demonstrated to be Meta-method or one of the main methods of design and other techniques can be easily classified into different levels of “Analogy”, from direct/objective to indirect/subjective ways of “Analogy”. For instance, discussed methods of design in this article such as pragmatic, programmatic, and essence techniques can also be known as direct and objective methods of “Analogy” while canonic, ideal, metaphor methods might be considered as indirect and objective “Analogies”. Manuscript profile -
Open Access Article
21 - Development of Design Criteria for Eco-parks
Sepideh Movahhed Hasanali Leghai Farah HabibEco-park is a recreational space which apart from protecting the environment, aims to create a research setting to raise environmental knowledge. Due to the current urban development in Iran and the existing environmental problems along with the ongoing rapid population MoreEco-park is a recreational space which apart from protecting the environment, aims to create a research setting to raise environmental knowledge. Due to the current urban development in Iran and the existing environmental problems along with the ongoing rapid population growth, its impacts, and consequently the increasing amount of consumption, waste disposal and different household and industrial sewage, design and development of eco-parks seem inevitable. Bearing in mind that in the New Urbanism, impacts of green spaces, in the form of eco-park complexes, are current in various ecological, social, economical and psychological aspects. Among the most significant ecological impacts of urban gardens and parks, we can point to the reduction of various environmental pollutions, purification and refinement of the air, soil erosion prevention, reducing the adverse weather impacts, and sustainable urban ecological development. Among their socioeconomic impacts, perfect potential of eco-parks can be outlined in attracting tourists, as they provide recreational opportunities leading to increased social interactions which triggers social and economical dynamics as well. Hence, relying on existing capabilities and beneficial varied applications of eco-parks, the establishment of such recreational-ecological urban spaces, is essential in achieving and further advancing sustainable development. The overall objective of this paper is to enhance the urban environmental conditions in order to promote environmental sustainability through eco-park design and connecting the built environment with the existing natural virgin lands in the city. In this way, a suitable condition can be introduced as the scientific-economic support for education and developing environmental culture. The present study is an applicant form that is performed by focusing on descriptive–analytical method. In the theoretical foundations part, the library investigation with analyzing the context of text are used. Finally the criteria of the analysis are presented in this study. Among the primary requirements of eco-park design, the indicators, measures and criteria are taken into account which distinguish eco-parks from other types of parks and green spaces. In this research, the process of achieving these criteria through study of related theorists’ approaches and analysis of successful case studies is demonstrated. Furthermore, by identifying and understanding characteristics of eco-park, their aims and objectives, as well as their application, whether from local or international theorists’ points of view and in presented projects, the basic structure of this particular type of theme park which ensures their ultimate success and performance, is identified. Finally, regarding the studies and analysis carried out, the conclusion which is about the most significant eco-park design criteria is presented. These criteria are in accordance with the four main principles of environmental sustainability, socioeconomic sustainability, cultural sustainability and Physical sustainability and ecological design; representing the most important eco-park design principles. Use of renewable energy in the design, support from native outputs and products in order to achieve economic stability and growth, trying to improve private and public knowledge in the field of natural and environmental issues and design in accordance with the Nature (organic design), are the most important criteria in each of the principles which have been described above. Manuscript profile -
Open Access Article
22 - Ecotourism Development Model to Economic Growth and Job Creation (Case Study: from Emamzadeh Hashem to Rudbar)
Behboud Mahjoubi Mohamad Edalatkhah Yadollah Ahmadi Disfani -
Open Access Article
23 - People how Preference Places for Leisure and Recreation (Case Study: Tehran, District 2)
Farid Abed Rama Ghalambor Dezfooly Amir Hossein Pourjohari -
Open Access Article
24 - Architecture of Tourism and its Effect on Attract Tourism in Iran
Ramin Farshidfar Iman Pourkhiz -
Open Access Article
25 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordiObjectivesMethodologyFindingConclusionsObjectivesMethodologyFindingConclusions Manuscript profile -
Open Access Article
26 - Identify the behavioral factors involving in increasing students’ participation in recreational sport activities at the university Islamic Azad
Hadi AbdollahifarFinding the appropriate solutions for attracting students in active participating in recreational sports and to ensure their health needs a good command in knowing the effective factors in this regard. The aim of this study was to investigate the behavioral factors invo MoreFinding the appropriate solutions for attracting students in active participating in recreational sports and to ensure their health needs a good command in knowing the effective factors in this regard. The aim of this study was to investigate the behavioral factors involving in increasing students’ participation in recreational sport activities at the university. This research has an applied orientation and is a mixed research as it is qualitative, exploratory and quantitative, survey research.The statistical population of the qualitative section consisted of managers and faculty members related to the research subject, 22 of whom were selected by purposive quota sampling method. The statistical population of the quantitative section was the educational managers of the Azad University units including 381 persons. According to the condition of sufficient sample size for factor analysis, 200 were selected by stratified random sampling. Data collection method is the quantitative section, Libraries and semi – structured interviewed based on saturation in data collection, and at the quantitative stage a researcher-made questionnaire whose face validity was performed to confirm the questionnaire by experts. Delphi method was used for qualitative analysis of research variables and factorial analysis and confirmatory factorial analysis then the goodness of fit indices and Freedman was used in SPSS and LISREL soft wares. The results depicted that behavioral factors influencing students' participation in university leisure activities can be classified into three structural, interactive (interpersonal) and individual components. These results can help the officials formulate sports university strategies and policies. Manuscript profile -
Open Access Article
27 - The Creation and Normalization of Marital Infidelity Predictor Test
Mojtaba Sedaghati Fard Fatemeh Gholi Zade -
Open Access Article
28 - The Role of Potentials of Islamic Azad University of Fars Province (Marvdasht Unit) in Creating Tourist Attractions
Mastoureh Ezzatzadeh Mohammad Reza Mostejir -
Open Access Article
29 - The Effects of Value Co-Creation on the Effectiveness of Digital Health Platforms: A Dynamic Process Model
mohsen radpour seyed hassan hataminasab shahnaz nayebzadehIntroduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investiga MoreIntroduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investigate the effects of value co-creation on the effectiveness of digital healthcare platforms in the form of a dynamic process model. Methods: In order to achieve the goals of the research, the indicators of the effectiveness of digital health platforms were extracted from the selected information society. In the next step, using the system dynamics approach and Vensim PLE software, the cause and effect diagrams of the three subsystems of the problem were drawn, and the research model was extracted in the form of an accumulation and flow diagram. Results: In this research, patient empowerment was considered as a bridge between value co-creation and effectiveness of digital health platforms. After carrying out the research steps, cause and effect diagrams of three process readiness subsystems, value network and process achievements were extracted. Then the research model was completed by adding its complexities and dynamics in the form of accumulation and flow diagram. Conclusion: The obtained model, while depicting the dynamics of the problem, can be used as a reference for simulating and testing value co-creation development strategies in the effectiveness of digital health platforms. Although it is necessary to formulate and simulate the model to predict the effect of co-creation of value on the effectiveness of digital health platforms, but considering the prevalence of positive feedback over negative in the obtained model, it seems that paying attention to the approach of co-creation of value in the development of digital health functions has positive effects. Manuscript profile -
Open Access Article
30 - A Comprehensive Satisfaction Assessment Model for Healthcare Services
Yasaman Arab Ameri aliakbar hasaniIntroduction: According to Importance of state of health care service providing, system performance, and its major impact on public satisfaction, the main question is about the public satisfaction evaluation as a consequence of the quality of health care services? MoreIntroduction: According to Importance of state of health care service providing, system performance, and its major impact on public satisfaction, the main question is about the public satisfaction evaluation as a consequence of the quality of health care services? The aim of the proposed model in this study is to develop a comprehensive model incorporates various criteria to assess the satisfaction of performance health care services providing. Methods: The descriptive-analytical approach is adopted for this study with an applied purpose, among 384 patients referred to the Shahrood hospitals in 2018. At first, key dimensions of satisfaction assessment of health services have been identified based on the literature and the experts’ opinions via using a researcher-made questionnaire. The statistical relationships between proposed model dimensions are analyzed by structural equation modeling technique. Results: Key findings of this study indicate that general satisfaction of health care services has a significant relationship as well as path coefficient with the others assessed dimensions such as quality of health services (0.87), staff skills (0.77), access to services (0.66), and cost of services in order of priority (0.54). Conclusion: Considering the dimensions of satisfaction has a significant role in achieving appropriate service providing, desirable performance, and enhancing the efficiency of health care services. Finally, this consideration can lead to applied efforts to significantly increase patients’ satisfaction. In addition, using the obtained results of this study can provide an efficient finding for customers classification based on the level of satisfaction and their specifications. Manuscript profile -
Open Access Article
31 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسویThe combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat MoreThe combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyse are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyse and statistical analysis at the surety level of 95% for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile -
Open Access Article
32 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza MosaviThe purpose of this study is to present a model of value creation in the industry of banking services at the National Bank. The statistical population of this research is the customers of the National Bank in Fars province, which is an unlimited society. Sampling method MoreThe purpose of this study is to present a model of value creation in the industry of banking services at the National Bank. The statistical population of this research is the customers of the National Bank in Fars province, which is an unlimited society. Sampling method in this study, a sample size of 284 sampling methods is available. The instrument for measuring the standard questionnaire is Cambera-Firo et al. (2017). In this research, the method of modeling structural equations between variables is used to describe the data analysis and test the hypothesis of the research. The results of the test of research hypotheses that have been tested using Laser software show that value creation has a positive and significant effect on customer satisfaction, loyalty and oral advertising, and customer satisfaction on loyalty and oral advertising. Also, there is a positive and significant relationship between the MI variable and the elderly people in the value creation process. But among the value-adding men, there is a positive and significant effect on satisfaction and oral advertising, and satisfaction with loyalty and oral advertising. Finally, value creation among young people has a positive and significant effect on satisfaction, loyalty and oral advertising. Manuscript profile -
Open Access Article
33 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie ZadehIn case an organization fails to create value for its customers, such organization will gradually, be withdrawn from the minds and tongues of the customers and be faded from the marketplace. The most important aspect of customer-orientation is value creation. Value crea MoreIn case an organization fails to create value for its customers, such organization will gradually, be withdrawn from the minds and tongues of the customers and be faded from the marketplace. The most important aspect of customer-orientation is value creation. Value creation for the customer and formation of competitive advantage for the organization are corresponding to each other and whenever the former is achieved, the latter will also be met. Considering the challenges faced by in production industries and vulnerability of several industrial units due to failure to take benefit from competitive advantage in global trade field, focusing role of brand and brand value-creation are of significant importance. The purpose of this study is to design the model to clarify brand value-creation determinants in Iranian textile industry. The methodology applied in this study is of qualitative nature. Meanwhile, the technique used to collect and analyze data was determined as the method based on data-oriented theory. In this part, initially the information and data was collected as open codes through conducting specialty interviews with academics and industrial practitioners; further the study data was classified and refined through establishing connection among micro and macro discussions and eventually the same was validated and finally edited. In the suggested model of value creation aspects, the four aspects of customer, competitors, organization and society were presented. Manuscript profile -
Open Access Article
34 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh FarazandehConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand crea MoreConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand creation that include: participatory motivations of social networking sites, consumer participation, trust, brand loyalty and loyalty in social media brand communities among students of Azad University and Dezfol. This study is practical in view of purpose and according to Collection data method is descriptive survey. The statistical population of this study include students of Azad University in Dezfol. The Sample size according to Cochran formula is obtained 384 with available sampling method. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used SPSS and Amos software. The result show that the Motivations for social networking sites participation positively influence consumer participation and this in turn has significant effects on brand trust and brand loyalty. As a result, both brand trust and brand loyalty have a positive effect on branding co-creation. In addition, brand trust as a mediating variable between customer participation and brand loyalty. Manuscript profile -
Open Access Article
35 - Developing a Comprehensive Model of Marketing of Recreational Sports: A Technology-Based Approach
javad fesanghari Rasool Norouzi Seyed Hossini Marjan Saffari Hashem KozechianIntroduction: Nowadays, technology is turning into one of the most important factors leading to international competition in the sports industry. Currently, the sports industry is increasingly in need of technology in all its fields to facilitate proper performance.Meth MoreIntroduction: Nowadays, technology is turning into one of the most important factors leading to international competition in the sports industry. Currently, the sports industry is increasingly in need of technology in all its fields to facilitate proper performance.Methods: The present study is aimed to Developing a Comprehensive Model of Marketing of Recreational Sports, a Technology-Based Approach. Data were collected through semi-structured interviews using a qualitative method. The content analysis method was used in order to analyze the data (Brown and Clark, 2006).Results: The findings showed that the marketing activities of Technology-Based Recreational Sports can be divided into nine stages based on different dimensions of marketing: market-orientation, market measurement, market-study, market-making, market-search, market-holding, market-warming, market-touring and market-handling ,and according to the activities required in each dimension, provided the basis for the development of Technology-Based recreational sports in the country.Conclusion: According to the results of this research, the marketing path of developing Technology-Based recreational sports begins with market-orientation. This theme acts as a prerequisite for the other two dimensions of marketing of Technology-Based recreational sports, namely market-study and market measurement, and if we pay attention to these three dimensions, we enter the market-making stage, which itself acts as a prerequisite for other dimensions of market-search, market-holding and market-warming. According to the results of this study, if we can successfully pass these steps, we can benefit from the development of Technology-Based recreational sports in the field of market-touring and market-handling and enter international market. Manuscript profile -
Open Access Article
36 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizianDue to the high rate of service failure in banks and its negative impact on customer behavior, this research has been conducted with the aim of developing a satisfaction model for service recreation in banking industry, with an emphasis on grounded theory-based brand lo MoreDue to the high rate of service failure in banks and its negative impact on customer behavior, this research has been conducted with the aim of developing a satisfaction model for service recreation in banking industry, with an emphasis on grounded theory-based brand loyalty. The purpose of this research is in the field of developmental research, which is carried out with a qualitative method. The statistical population of the research is the experts and managers of Iran's banking industry (branch managers of the Bank of Agriculture) and 15 of them were selected in a non-random way. The main tool of data collection is semi-structured in-depth interview. The reliability and validity of the interviews were confirmed by two methods of retesting and intra-subject agreement of two coders. Qualitative data analysis was done using the grounded theory method and using MAXQDA software. Based on the paradigm model obtained in this research, the components related to satisfaction with service recreation in six categories of causal factors (customer-oriented, brand image, communication, evaluation of correct performance and growth and development of services), background conditions (brand culture), phenomenon The main factors (satisfaction with recovery), strategies (organization strategy, marketing, and advertising), intervening conditions (customer anger and environmental factors) and outcomes (brand loyalty, brand trust, customer satisfaction and profit increase) were identified.Based on the results obtained in this research, it can be concluded that the level of satisfaction and loyalty of bank customers can be improved by using service recreation solutions. Manuscript profile -
Open Access Article
37 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. KenarehfardThe combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiat MoreThe combination of both brand community and social media leads to a concept that we call social media based brand community which is a subset of the broader concept of ‘‘virtual communities’’ or online brand communities; but the main differentiator is their platforms. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. For this purpose the users of Apple (Iphone) and Samsung (Galaxy) cell phones in Shiraz are considered as the statistical society which due to the unlimited statistical society and lack of access to all of them, two samples included 196 people has been selected randomly and studied in the third 3 months of year 91 by using the standard questionnaire of the researcher Michael Laroch et al. (2012). On the other hand in order to discuss the relation between the research variables the Pierson correlation and for the hypothesis test of research the path analyze are used to evaluate the structure of the recommended framework. In order to do this SPSS Amos 16.0 software is used. This research has about twenty hypothesis which are after the hypothesis analyze and statistical analysis at the surety level of 95% for the Apple’s customer eighteen hypothesis were accepted and two of them were rejected, and for the customers of Samsung, sixteen hypothesis were accepted and four of them were rejected. Manuscript profile -
Open Access Article
38 - Theories of Creation and Expression in Imperatives (Inshā')
َAlireza AminiThere are different views on analyzing the nature of imperatives. Thecreative and expressive views each seek to explain the nature and functionof imperatives relying on certain points. presenting the generally receiveddefinition, the present article studies the major ch MoreThere are different views on analyzing the nature of imperatives. Thecreative and expressive views each seek to explain the nature and functionof imperatives relying on certain points. presenting the generally receiveddefinition, the present article studies the major challenges facing thistheory.Surveying different prevailing foundations on this issue and raisingvarious interpretations concerning the creative of expressive nature ofimperatives, the article seeks to raise a hybrid view. Manuscript profile -
Open Access Article
39 - Causes of Easement Creation in Islamic Religions
Mohammad Rasool Ahangaran Amir AhmadiThe right to easement is one of the important issues of human life in livelihood or trading. So sometimes people see the needs of others and help them to meet their needs. So what is the cause of the creation of the right to promote Islamic jurisprudence? This article d MoreThe right to easement is one of the important issues of human life in livelihood or trading. So sometimes people see the needs of others and help them to meet their needs. So what is the cause of the creation of the right to promote Islamic jurisprudence? This article discusses the causes of the creation of the right to education. These articles contain the views of the great Islamic five jurisprudents. During the research, the divisions and commonalities of religions are well known. One of the most important reasons for the creation of the right to claim is the right to easement to a public partnership between people, exchange of rights, rights to property, inheritance, will, and willfulness of this right, which is discussed in detail in each of these cases in more detail. Is. This article can help jurists in juggling issues as well as in the formulation of legal rules, and is a way for them to come up with this issue. Manuscript profile -
Open Access Article
40 - Imam Khomeini’s View Point about the Nature of Religious Rule
Ahmadreza TavakoliDiscussion about the nature of religious rule is from imaginarymanners of principles Knowledge . Differences of attitudesabout the nature of religious rule affect basic orientations indifferent discussions of principles Knowledge .There are tow important attitudes about MoreDiscussion about the nature of religious rule is from imaginarymanners of principles Knowledge . Differences of attitudesabout the nature of religious rule affect basic orientations indifferent discussions of principles Knowledge .There are tow important attitudes about rule definition amongprinciples scholars . Some believe rule is a falsified andconventional thing that does not have instance in the realworld and others believe it is a real and incipient thing . Ruledefinition according to principles scholars contain one ofintroductions and different stage of the rule including interestsand mischiefs , creation , volition , legality and accosting .In contrast to some scholars who consider religious rule as areal thing , Imam Khomeini considers rule as a conventionalthing and religious forgery that has just tow degrees ofcreation and reality . He has not accepted the definition of therule in terms of volition , interests and mischiefs and hebelieves these real thing are the introductions of the rule . Hehas refused the division of the volition within religious andincipient volition . He believes the volition of lawgiver aboutreligious things belongs to the fabrication of the law not todoing duty by obligated people . In this thesis , differentdefinitions of the rule and some famous attitudes about thenature of the creation and convention have been investigatedand the attitude of Imam Khomeini about religious rule hasbeen compared with other definitions .Four fold degrees of religious rule have been criticized andfinally , the results of the discussion have been offered . Manuscript profile -
Open Access Article
41 - New modeling for Evaluating the Performance of Iranian Stock Exchange Firms by Emphasizing the Localization Approach
PAYAM PIRAYESH SHIRAZI reza sotudeh mahdi faghaniIn this research, we present a new model of balanced evaluation system in listed firms on the Tehran Stock Exchange. The Statistical analyses of the study were carried out based on the extracted data from 166 questionnaires of listed firms on the Tehran Stock Exchange d MoreIn this research, we present a new model of balanced evaluation system in listed firms on the Tehran Stock Exchange. The Statistical analyses of the study were carried out based on the extracted data from 166 questionnaires of listed firms on the Tehran Stock Exchange during 2020. In this paper, Cochran Formula is used for sampling and since all CEOs, and financial managers of listed firms on the Stock Exchange were 688 people, the sample volume is 166 people. A questionnaire is used to collect the required information and evaluate the opinions of the statistical sample. The findings at 95% of confidence level show that based on the Kolmogorov-Smirnov test, the significance level of all variables of balanced evaluation (customer, internal processes, growth, learning, and finance) have been more than 0.05, and the result was normal. The structural equations indicate that it is possible to position the perspective (customer, internal processes, growth, learning, and finance) for designing and implementing the revised model of the balanced evaluation system in listed firms on the Tehran Stock Exchange. The results show that in a competitive environment whose main feature is the lack of resources, performance evaluation and management play very important role. the use of performance measurement systems is recommended. according to the results of the study, we recommend the managers of an organization pay more attention to productivity, training programs, and education level enhancement of the employees and try to improve the productivity. Manuscript profile -
Open Access Article
42 - Examining the relationship between corporate controversies and value creation based on the moderating role of environmental, social and corporate governance sustainability
mehdi ershadi zohreh hajiha mojgan safa hosein moghadamEconomic factors based on the economic values of companies are special in terms of comparing a company with other economic companies and the competition of the company. This research has been carried out with the aim of investigating the relationship between corporate c MoreEconomic factors based on the economic values of companies are special in terms of comparing a company with other economic companies and the competition of the company. This research has been carried out with the aim of investigating the relationship between corporate controversy and value creation based on the moderating role of environmental, social and corporate governance sustainability. The statistical population of the current research is all the companies admitted to the Tehran Stock Exchange in the period from 2012 to 2021. The combined data model used to test the research hypotheses. The software used for analysis is Stata version 14. The results of the research hypotheses test show that the three indicators for calculating the value of value (economic value added, market value added and cash value added) have an adverse effect of corporate controversies. In addition, the results of the research show that companies that have positive results in environmental, social and corporate governance factors generally gain the trust of investors, creditors and shareholders, which in turn reduces the negative impact of the company's controversy on the creation of value by the company. Manuscript profile -
Open Access Article
43 - Surveyin Costing Approach & Operating Budgeting Development Trend in Business
Mohammad JalilyDuring the last 100 years, we have seen a significant shift in the businessenvironment. before 1950 In the all industries there was no competition. After1950 we have seen an increasing competitive environment due to theintroduction of new manufacturing and information t MoreDuring the last 100 years, we have seen a significant shift in the businessenvironment. before 1950 In the all industries there was no competition. After1950 we have seen an increasing competitive environment due to theintroduction of new manufacturing and information technologies, the focus onthe customer and the growth of worldwide markets. cost accounting andmanagement techniques and approaches were influenced by that shift . manynew techniques and approaches such as Zero-base budgeting, Management byobjectives, Activity Based Management (ABM), Activity Based Budgeting(ABB), Strategic Management Accounting (SMA) were introduced. Fordeveloping a conceptual framework for costing and budgeting in iran we mustget more attention to environmental conditions. Our industries must havecompetitions with global companies so using value based approaches is anessential and important action Manuscript profile -
Open Access Article
44 - Corporate Sustainability: Theoretical and Integrated Strategic Imperative and Pragmatic Approach
Hassan Chenari Bouket Bahman BanimahdCorporate sustainability is an economic and strategic imperative concept with the potential to create opportunities and risks for different type of businesses. The tension and possible relation between economic sustainability performance (ESP) and non-financial environm MoreCorporate sustainability is an economic and strategic imperative concept with the potential to create opportunities and risks for different type of businesses. The tension and possible relation between economic sustainability performance (ESP) and non-financial environmental, social, and governance (ESG) sustainability performance have been broadly yet ineffectively discussed in business literatures. This paper focuses to fill this gap by proposing a framework containing four integrated strategies of the sustainability theory integration, sustainable shared value creation, continuous performance improvements, and sustainability performance reporting and assurance. Proposals are advanced for each of these strategies in promoting future sustainability research works. Manuscript profile -
Open Access Article
45 - The Culture of the University Entrepreneurship Ecosystem, The Drivers of Social Entrepreneurship Development
mohammad javad jame bozorgi محمدرضا میگون پوریAbstract Objective: The article seeks to examine the cultural dimensions of the university entrepreneurship ecosystem. Culture in individual, organizational, educational, research, business and management dimensions are the drivers of social entrepreneurship development MoreAbstract Objective: The article seeks to examine the cultural dimensions of the university entrepreneurship ecosystem. Culture in individual, organizational, educational, research, business and management dimensions are the drivers of social entrepreneurship development and its goal is to create social value. Method: The research is descriptive with survey technique and questionnaire tools. The statistical population is 44 university graduates who have worked in the field of social entrepreneurship. The sample size is selected by available sampling. Findings: Based on the findings, R2 values in the dimension of individual culture with (548.), organizational culture with (555.), educational culture with (508.), research culture with (619.), Business culture with (730.) Explain the variance of the dependent variable with (619) management culture. Results: showed that the culture of university entrepreneurial ecosystem in different dimensions is the driver of social entrepreneurship development. Individual culture plays a role in the development of social entrepreneurship by motivating, strengthening self-confidence and identifying opportunities. Organizational culture with teamwork, planning and organizational citizenship behavior, educational culture with quality of education, teaching methods and appropriate educational content, managerial culture with accountability and criticism, business culture with risk-taking, creativity, opportunity and culture Research by quality of research Attention to technological research and knowledge-based (start-up) helps to develop social entrepreneurship, sense of responsibility and create social value. Manuscript profile -
Open Access Article
46 - The Relationship between cultural factors and religion, social Happiness (case of study: the residents of the city of Esfahan)
Asghar MohammadiOne the essential human needs that can affect social and cultural aspects of his/her life is the feeling of happiness. The present investigation aims to study the relationship between cultural factors and religion happiness among the residents of the city of Esfahan. Th MoreOne the essential human needs that can affect social and cultural aspects of his/her life is the feeling of happiness. The present investigation aims to study the relationship between cultural factors and religion happiness among the residents of the city of Esfahan. The research population consisted of all the residents above 10 years of age which totaled 1663834, of which, on the basis of Cochran formula and utilizing a quota sampling technique, 600 individuals were chosen as the sample. The theoretical framework was provided by drawing on the ideas of Bourdieu, Fordise, Singleman, and Allison. The research questionnaire had face validity and the reliability coefficients were above 69.5. The results showed that social happiness was moderately and significantly associated with religiosity (r= 0.38), cultural capital (r= -0.41), mass media programs (r= -47), recreation and entertainment facilities (r= 0.63). The results also showed that social happiness was significantly related to age, sex, income, education, and occupation. The results of regression analysis showed that all the independent variables entered the equation and that all together could explain about 28.9 percent of the variance of social happiness. Religiosity and cultural capital had, respectively the highest and the lowest amount of influence on social happiness Manuscript profile -
Open Access Article
47 - The Role of Soccer Sport in Acquiring Identity, Lessening Violence and Recreation in Iran
Mojtaba Bagheri Bahram GadimiThis article deals with the relationship of the sport of soccer with other cultural phenomena and social problems in Iran society. The aim of the researcher is evaluating the role, function and place of soccer sport in the society of Iran. From the methodological point MoreThis article deals with the relationship of the sport of soccer with other cultural phenomena and social problems in Iran society. The aim of the researcher is evaluating the role, function and place of soccer sport in the society of Iran. From the methodological point of view, the present research is based on the theoretical analysis of the necessary benefits of the sport of soccer within the Iranian society. In this way, the two Libraries and document methods have been helpful in gathering data for the present research. The result is that the attraction of the tribes into the national society by soccer and the involvement of the women in the general fields of the society are among the functions of it which give identity. The sport is the place for the emergence and the appearance of behaviors and violence which are not normally allowed. Soccer is inexpensive, simple, exciting and exhilarating for people. From this perspective, soccer has an educational function for teaching the rules of the social life, the ways of adaptation in the society and the traditional boundaries. Manuscript profile -
Open Access Article
48 - A Study of the Ash’arite Reading of “Creatio Ex Nihilo” Thesis
مرتضی براتیCreation is one of the fundamental beliefs in Islamic world-view,playing an important role in all aspects of religious thought wherehumankind is told to contemplate the whole creation of God. In linewith this view is the unavoidable participation of philosophers,theolog MoreCreation is one of the fundamental beliefs in Islamic world-view,playing an important role in all aspects of religious thought wherehumankind is told to contemplate the whole creation of God. In linewith this view is the unavoidable participation of philosophers,theologians, and mystics in a contest where each group has taken aparticular position in accordance with their world view, throwinglight on particular aspects of being.The Ash’arites committed themselves to the creation from nothing(creatio ex nihilo) thesis in order to glorify the status of Godthrough expanding the realm of Divine will and power. Theyclaimed that this thesis was based on their reading of religious texts.However, this view resorts to certain unproved presuppositions andsuffers from serious intellectual problems.This paper offers a critical study of the above- mentioned thesis byexamining the textual bases of its premises and showing theintellectual problems in their consequents. In the end the writer setsforth the combination of the Ash’arite view with Sadra’s ontologyas a defensible outlook towards Divine creation. Manuscript profile -
Open Access Article
49 - An analysis of the concepts of creative city in the historical contexts of contemporary cities, a case study of Tabriz
Reza Khalili Karim Hosseinzadeh Dalir Mohammad Reza Pour MohammadiThe old texture of cities often includes monuments and historical sites. Today, successful managers seek to revitalize historic sites by referring to indigenous urban planning, the use of mixed uses, prioritizing public transportation and pedestrian traffic, providing a MoreThe old texture of cities often includes monuments and historical sites. Today, successful managers seek to revitalize historic sites by referring to indigenous urban planning, the use of mixed uses, prioritizing public transportation and pedestrian traffic, providing a healthy living environment, creating sustainable economic prosperity, and local employment. Attract local participation and attention to cultural heritage and tourism. The present study uses library and field studies and observations to express the importance of the historical context of Tabriz. The purpose of this study is to explain the solution for revitalizing and recreating the historical context of the city of Tabriz and benefiting from the valuable urban space with human-centered procedures. Undoubtedly, by reviving and revitalizing the spaces of historical and cultural value of Tabriz, the necessary ground and platform for sustainable urban development can be provided. Finally, the mentioned factors will cause the prosperity and vitality of the city, especially in its cultural-historical axis, using the participation of local citizens and the creative class and the desirable and acceptable promotion of living space in the historical context of contemporary cities. Manuscript profile -
Open Access Article
50 - Examining the process of public policy in the field of urban economy based on the naming of years by the Supreme Leader
Hassan Nikpiran Aziz Javanpour Heravi Parviz Ahadi Ehsan Shakeri Khoei Introduction and purpose: The present research was conducted with the aim of investigating the process of public policy in the field of urban economy in Iran based on the naming of years by the Supreme Leader.Research method: The current research is practical in t More Introduction and purpose: The present research was conducted with the aim of investigating the process of public policy in the field of urban economy in Iran based on the naming of years by the Supreme Leader.Research method: The current research is practical in terms of purpose and was conducted with the help of multifaceted foundation data theory qualitative method and through semi-structured interviews with 13 experts who were selected by theoretical sampling.Findings: In the findings section, attention was paid to 5 main sections: 1- the most important economic components emphasized in naming the years, 2- the perception of the interviewees about the category of naming the years, 3- examining the impact of the name Placing years on the policy-making process of the three forces, 4- Economic factors and obstacles affecting the non-implementation of policies based on naming years and 5- Economy and urban economy: the focus of naming years in the last decade by the leader of the revolutionConclusion: Based on the text of the interviews, the urban economy categories mentioned by the interviewees can be classified into 3 categories, i.e. resistance economy, support for domestic production, employment creation. The interviewees' perception of the category of naming the years includes ideal-oriented, judgment-oriented, policy-oriented, stereotype-oriented, expediency-oriented, jurist-oriented. The results showed that among the legislature, executive and judiciary, from the point of view of individuals, the government and then the judiciary played the most important role. Most of the interviewees stated that the government had this possibility and was able to establish or facilitate economic policies such as resistance economy policy, job creation, support for national production in the country, but in some cases it was not carried out in the desired way. It has not been successful. Manuscript profile -
Open Access Article
51 - Challenges and barriers to encourage graduates of library and information science to entrepreneurship and job creation
Zeinab Safavi Khadijeh MoradiPurpose: The purpose of this study was to explore the challenges and barriers to encourage graduates of library and information science to entrepreneurship and job creation Method: The society of this research was150 graduates of library and information science (employe MorePurpose: The purpose of this study was to explore the challenges and barriers to encourage graduates of library and information science to entrepreneurship and job creation Method: The society of this research was150 graduates of library and information science (employed or unemployed) who were randomly selected. After collecting the questionnaires, 122 questionnaires were returned. The data collection tool is researcher made questionnaire. To determine the status of data the binomial test and to rank the influencing factors of entrepreneurship Friedman test was used. Findings: The most important barrier to encourage entrepreneurship and job creation among graduates of library and information science is lack the proper training of professional skills to earn money. Also they believed that lack of formal and informal proper institutions for entrepreneurship is the least effective. Conclusions: The results show that its necessary to revised on outlines of education and entrepreneurship training course to be added, removed Specialized courses from theoretical and, students become familiar with practical aspects of that, offer appropriate training in entrepreneurial skills, Students' view of the nature of field change by teachers, knowledge-based economy and its importance in business education should be taught by teachers. Manuscript profile -
Open Access Article
52 - An analytical study of Vishnu's relationship with the world and man in the context of Hindu sacred texts
Mojtaba Zarvani Niloufar SalmaniThe main problem of this research is the evolution of Visnu with the world and man in two Vedic and Post-Vedic periods. According to the signs, Vedic texts, which express Aryan thoughts, point to the encompassment and dominance of Visnu in the world and his creativeness MoreThe main problem of this research is the evolution of Visnu with the world and man in two Vedic and Post-Vedic periods. According to the signs, Vedic texts, which express Aryan thoughts, point to the encompassment and dominance of Visnu in the world and his creativeness, as well as the texts of the post-Vedic period, which are a return to the Dravidian period, indicate that Visnu is the center of existence both a center for creation and a center for manifestation in the world and human heart. In addition, in the texts of the Vedic period, Visnu is relevant to the world from both preservation and salvation aspects; however, in the texts of the post-Vedic period, preservation, salvation, and immanency are attributed to Visnu. Visnu's relationship with human in Vedic and Post-Vedic texts is in the form of manifestation in the world and human heart in order to make human ideals and needs practical. In the Vedic era, ideals are more related to material affairs though in the post-Vedic era, the emphasis is on spiritual matters. Manuscript profile -
Open Access Article
53 - Mystical Foundations of St. Paul's Ethical Doctrines
Homeyra Arsanjani مجتبی ZurvaniThe vital role of St.Paul in the history of Christianity needs no proof. Christian life of Paul began with his own vision of Christ; This conversion resulted in his theological and ethical teachings. So that, his “Christ-Mysticism” has been regarded as the h MoreThe vital role of St.Paul in the history of Christianity needs no proof. Christian life of Paul began with his own vision of Christ; This conversion resulted in his theological and ethical teachings. So that, his “Christ-Mysticism” has been regarded as the heart of his ideas and thought. Accordingly, love, as the major element of Paul’s ethic and the gift of “spirit”, parallel to faith, as the main element of his theology and the fruit of grace, make the fulfillment of true Law possible. In Pauline mysticism, “being-in-Christ” follows a “new creation” in piety and edification. This attitude, together with a moral-mystical interpretation of sacraments substitutes Law of love for the Law of works. In this article, Paul’s ethics is surveyed with regard to his special personality, his fanatical legalism, his following psychological crisis, and finally his visionary experience of Jesus Christ. Furthermore, Pauline and Stoic Ethics are comparatively discussed. Manuscript profile -
Open Access Article
54 - Creation of Man in Egyptian and Mesopotamian Mythology
Javad Firouzi Somayyeh HaqiqatAs sacred narratives, myths have reflected human worldview since theancient times. One of the main preoccupations of human being washow and why men have been created. Egyptian and Mesopotamianmythology, which approximately are contemporaneous, have animportant role in d MoreAs sacred narratives, myths have reflected human worldview since theancient times. One of the main preoccupations of human being washow and why men have been created. Egyptian and Mesopotamianmythology, which approximately are contemporaneous, have animportant role in development of the myths of man’s creation. We canfind a good deal of such accounts in inscriptions of Pyramids andcoffins in Egypt and on clay tablets and other artistic relics inMesopotamia. By surveying these accounts we are going to find theirsimilarities and differences. Manuscript profile -
Open Access Article
55 - The Concept of Suffering from the Rumi’s Point of View
فاطمه لاجوردی زینب ابراهیمیAs a fact of sentient life, suffering is a concomitant problem of thehuman existence. Throughout the history people from differentbackgrounds and points of view, such as psychological, philosophicaland mystical, have tried to solve this problem. Thus suffering, morethan MoreAs a fact of sentient life, suffering is a concomitant problem of thehuman existence. Throughout the history people from differentbackgrounds and points of view, such as psychological, philosophicaland mystical, have tried to solve this problem. Thus suffering, morethan any other fact of human life, raises the philosophical questions thatreligion customarily tries to answer; questions such as: Is there anyrelation between suffering and evil? As the absolute Good, what is therole of God in relation to suffering and evil? What is the best remedy ofhuman suffering? Theists answered to these questions in differentways. Rumi was one of them who tried to find reasonable explanations.His reflections about suffering, as revealed in Mathnavī, can be tracedback to his Islamic beliefs on the one hand, and to the teachings ofBorhān Al-dīn Tirmadhī, a sufi master who emphasized the blame(malāma) and asceticism (riyada), and Shams Tabrizi, who stressed theimportance of love in thariqah (the Path) on the other hand.As a Muslim, Rumi observed the suffering from the Islamic pointof view. Firstly, he referred to creation as the purposeful act of God andthen by explaining the problem of freedom and determinism, describedthe true suffering as the sweet fruit of the Divine love, so much so thata true lover should willingly submit her/himself to it. Rumi’s frequentreferring to Islamic sayings and traditions is the sign of the influence ofreligious teachings on him. Manuscript profile -
Open Access Article
56 - Movement of God’s love in Creation and its Relation to the Breath of the All-merciful
فاطمه عباسیLove is a divine stage. God attributed love to himself and calledhimself the Loving (wadud). He loved himself at first then loved toobserve himself in others, so created the universe in His own form. Hesaw the universe and loved it. Since God created the universe in His MoreLove is a divine stage. God attributed love to himself and calledhimself the Loving (wadud). He loved himself at first then loved toobserve himself in others, so created the universe in His own form. Hesaw the universe and loved it. Since God created the universe in Hisown form, universe is beautiful and God loves beauty. If there was nolove, the Loving and the All-merciful God were not recognized. Lovein its absoluteness exists in all seen and unseen creatures. The Loving’sfirst manifestation is the theophany of the Divine Essence for Itself, inthe images of all the fixed entities (al-a‘yān al-thābita) in the DivineKnowledge. By the second manifestation the immutable entitiesappeared in the outward world. So every thing were emanated by love.Since the universe was manifested by the Breath of the All-merciful,the essence of this Breath is love. God created the universe by Hisbreath. He created it and made Himself recognized because if He wasnot recognized His names and attributes were not manifested and theuniverse remained in nonexistence (‘adam). Therefore, God’s love ofthe recognition of his names and attributes is the cause of creation. Manuscript profile -
Open Access Article
57 - The Concept of "Beyond Being" and the Absence of "Relation" in Plotinus’ Thoughts
طاهره مسگر هرویPlotinus used the concept of “Beyond Being” for “The One”, in order totranscend it from any kind of definition, determination and multiplicity. Suchtranscendence causes a great gap between the source of existence and allbeings, and it challenges MorePlotinus used the concept of “Beyond Being” for “The One”, in order totranscend it from any kind of definition, determination and multiplicity. Suchtranscendence causes a great gap between the source of existence and allbeings, and it challenges the most important mystical elements such as“relation” and “love”. Plotinus, in his philosophical attitude, has no signs ofmystical passion and enthusiasm which are the characteristics of the easternpoetic mysticism. Although Plotinus’ thinking has been the background oftheoretical mysticism and has affected eastern philosophers and mystics, hismysticism essentially is based on Greek philosophical thinking. The conceptof “Beyond Being” is very similar to the idea of “the Good” of Plato. In fact,Plotinus owes this concept to Plato’s theories. By Using this concept and bystripping “the One” from all familiar human characteristics such as thought,love, consciousness, will, and forgiveness, Plotinus describes “the One” as anunknown and unfamiliar concept; so it could be said that his God is a cold andsilent one. On the other hand, the transcendence of "the One" in the idea of"Beyond Being" changes the concept of "creation" into "emanation"; soPlotinus did not need to explain about the absence of God’s attributes such aswill and consciousness. Due to the absence of the concept of "relation", thereis no sign of "faith" in mystical philosophy of Plotinus. In fact, by thisontology he tries to analyze and define God and human in an analytical way.By surveying the concept of "Beyond Being", we come to two generalconclusions:1) There is no "relation" between men and the source of creation, and asa result, there is no passionate love and enthusiasm between them.2) The material world is worthless and vain; therefore, all the worldlydesires are invalid. Manuscript profile -
Open Access Article
58 - Creation and Salvation from the Viewpoint of Abraham Abulafia and Isaac Luria
Fatemeh Maghfoori MR Adli Bakhshali GhabariAbraham Abulafia and Isaac Luria, two famous Jewish mystics, have presented a different and new description of creation and salvation, which is very different from the Torah tradition. However, both of them have presented their teachings in the form of interpretation of MoreAbraham Abulafia and Isaac Luria, two famous Jewish mystics, have presented a different and new description of creation and salvation, which is very different from the Torah tradition. However, both of them have presented their teachings in the form of interpretation of the Torah. In accord with the early Kabbalistic tradition, Abulafia believes that the creation took place through a series of divine emanations. Salvation is like climbing a ladder or the reverse course of the creation process, during which the soul rejoins the world of divinity and will be redeemed. But Luria explains the process of creation using the concept of Tzimtzum (God's retreat) and believes that humans are subject to repeated births and deaths. But, with certain practices, including religious rituals, meditation and penance, the long process of reincarnation can be shortened. So man plays an important role in the process of salvation. Manuscript profile -
Open Access Article
59 - Developing optimal scenarios of creative regeneration of gorgan city
kazem taghinejad saeed yazdani Ali Reza Sheikholeslami Abbas Malek HosseiniBackground and Objective: in order to address the problems and problems of city monuments, the urban knowledge is obliged to replace it in a creative and creative way to recreate it. Therefore, future futures studies have emerged as a new paradigm for long - term view o MoreBackground and Objective: in order to address the problems and problems of city monuments, the urban knowledge is obliged to replace it in a creative and creative way to recreate it. Therefore, future futures studies have emerged as a new paradigm for long - term view on issues facing cities, with the aim of responding to unpredictable problems, futures futures and desirable futures in recent decades. In this regard, the present study attempts to formulate the optimal scenarios of creative regeneration of the city of gorgan city.Material and Methodology: in this study, first with the environment scan and Delphi method, 40 primary factors are extracted in four different social - cultural fields, management and planning, physical factors and economic factors, and then by using the Delphi method. In the next step, using structural analysis in MICMAC software has been attempted to analyze the matrix.Findings: Based on the results of the Wizard Scenario, Scenario Nos. (2, 3, 4, 6, 11, 12, 14, 15 and 16) are obtained as static or unbelievable scenarios. The historical context of Gorgan is imaginable.Discussion and Conclusion: Thus, in the short term (1404), the scenario of gradual decline in the quality of historical texture in Gorgan, with the short-term improvement of management factors and the decline of economic factors, is the most likely scenario, but in the long-term future, the cross-sectional improvement of management factors and policy inefficiencies may provide the opportunity to enhance economic factors. Do not allow this scenario to move to a disaster scenario. Manuscript profile -
Open Access Article
60 - Prioritizing Elements of Recreation Footpaths to Promote Healing with the Help of Sense Perceptions
saina babaei morteza maleki Mohammad Reza Mehrabani GolzarBackground and Objectives: Consideration of Healing through recreational footpaths can improve mental and physical health and increase the mental health of city dwellers. One of the most important dimensions of recreational footpaths is design elements used in them whic MoreBackground and Objectives: Consideration of Healing through recreational footpaths can improve mental and physical health and increase the mental health of city dwellers. One of the most important dimensions of recreational footpaths is design elements used in them which are categorized into two tangible and subjective species. Many researchers have investigated the effective design components on the health and welfare of citizens; but a comprehensive look at the relationship between landscape elements of recreation footpaths and healing components with regard to the role of the human senses has not been carried out yet. This article seeks to identify effective dimensions of recreation footpaths and their impact on healing the users with the help of the five senses. Method: The research approach is qualitative. In a general view, all the used data in this research obtained from two ways; review of previous researches and experts’ vote. At first, efficient dimensions and components were clarified and prioritized using library methods and logical reasoning; then experts’ recommendations had been analyzed and discussed through fuzzy Analytic Network Process (FANP). At the end, the results of both previous stages were integrated using normalization in order to finalize the priorities of footpath elements. Findings: The findings emphasized that “Sight” has the most impact on perception and healing components, among other senses. Also, natural elements have the most impact on the healing through footpath elements. And the highest proportion of healing will occur in ‘emotional / psychological healing’. Discussion and Conclusion: Seeing "natural landscapes" (through sight and visual aspects) and being in touch with nature (through olfactory, tactile and audible senses), can decrease the psychological stresses and Increase biological well-being as well as heal internal anxiety. Manuscript profile -
Open Access Article
61 - Recreational Zone Classification of Hassan Abad Forest Park Using Multi-Criteria Analysis and Model Makhdoom
Parvin Dashti Iraj Hassanzad Navroodi مهرداد خان محمدی Jahedeh TekiekhahBackground and Objective: Recreation use assessment is considered as an important tool for sustainable tourism development and also ecotourism management development causes local economic growth and biodiversity conservation‎.The main objective of this study is to i MoreBackground and Objective: Recreation use assessment is considered as an important tool for sustainable tourism development and also ecotourism management development causes local economic growth and biodiversity conservation‎.The main objective of this study is to identify and prioritize the potential ecotourism site in Hassanabad forest park. Method: Analysis system Makhdoom and Analytic Hierarchy Process (AHP) combined with Geographic Information System (GIS) was used. In AHP method after identification effective factors on recreational potential, a matrix is formed and factors were compared by the experts in the form of questionnaire. Next factors were weighed and ranked the regions for recreational potential. In Makhdoom method after identifying ecological sources, the data were collected and analyzed to ecological homogenous units. Finally the map of final resorting capacity was provided by comparing ecological traits of each unit with Makhdoom tourism ecological model. Eventually maps obtained by the two methods in GIS were overlapped. Findings: Results of AHP model showed that the total area of the park (434/6 ha) has recreational potential of medium to high class. This area has no zone with very low recreational potential. In makhdoom method, this area includes all of recreational classes except concentrated recreational potential zone of first class. Discussion and Conclusion: In both methods, the recreational potential classes have 50% overlapping. Since after applying two methods, the park has no inappropriate zones for tourism, this area is suitable for the development of ecotourism plans. Manuscript profile -
Open Access Article
62 - Estimation the Recreational Value of Maroon Beach Park by Using Contingent Valuation (A case study: Maroon Beach Park in Behbahan)
navid zamani roughayeh tarahi IMan danaei farBackground and Objective: Determining the true value of environmental resources is important because of their performance and environmental services and their optimal management. Economists have recently recognized the role of natural resources and the environment in hu MoreBackground and Objective: Determining the true value of environmental resources is important because of their performance and environmental services and their optimal management. Economists have recently recognized the role of natural resources and the environment in human well-being, and have made great efforts to value environmentally friendly goods and services. Maroon Beach Park in Behbahan is one of the important resorts in this city. The purpose of this study is to estimate the recreational value of Maroon Coastal Park using the conditional valuation method. Method:The results showed that the average of WTP for person to visit the park is 3243/7 Rials and households’ WTP is 133510/70 Rials. Result: Daily, monthly and annual average concentrations map were prepared according to the daily data of these pollutants in the years 93 and 94. As a result, spatial and temporal analysis of distribution of PM 2.5 and PM 10 contaminants in Tehran was made Discussion and Conculation: The results show that willingness to pay for use of recreational is low. Manuscript profile -
Open Access Article
63 - Implementation of Tourism Using Planning Model by Applying ANP-DEMATEL Integrated Decision Making Model and Fuzzy Logic (Case Study Malayer County)
Rezvan Heidari Hamid Reza Pourkhabbaz Saeideh Javanmardi Ali Reza IldoromiBackground and Objective: In fact, ecotourism is a responsible tourism to natural environments that preserves environment and stabilizes local community. Since nowadays, man does not take a responsible approach towards nature and environment, the assessment of ecologica MoreBackground and Objective: In fact, ecotourism is a responsible tourism to natural environments that preserves environment and stabilizes local community. Since nowadays, man does not take a responsible approach towards nature and environment, the assessment of ecological potential as a strategy for rational use of land is necessary. Method: In this study, considering the region ecological potential for tourism, implementation of planning model for this usage and zoning the regions which have potential for tourism is carried out. From the viewpoint of the goal, this research is functional and considering study style, it is descriptive and analytic (cross –sectional). As a result, to give weight to the criteria, ANP-DEMATEL interactive multi criteria decision making model was used and to standardize the criteria, fuzzy logic was used. Then by applying weighted linear combination (WLO) layers were combined together and a distribution map were extracted for the areas that have potential for tourism. Findings: The results showed 73.1 % of the region is suitable for ecotourism development and only 11.4 % of the region doesn't have the potential which is located in sloping areas. Discussion and Conclusion: Finally, we can conclude that ANP-DEMATEL integration of hybrid models with fuzzy logic ensures superior performance on the location of recreational areas and effective solution to help provide assessment team to decide this. Manuscript profile -
Open Access Article
64 - Comparison of Contingent Valuation and Travel Cost Methods to Estimate Outdoor Recreation Value of Recreation, Tourism and Aesthetic Function of Bamou National Park
hamid amirnejad Kamal Ataie Solout ardavan zarandianBackground and Objective: Valuation of functions and Non-Market services of environment are important for many reasons such as identifying and understanding the environmental and ecological benefits by humans, presentation of environmental issues to decision makers and MoreBackground and Objective: Valuation of functions and Non-Market services of environment are important for many reasons such as identifying and understanding the environmental and ecological benefits by humans, presentation of environmental issues to decision makers and planners, providing link between economic policies and natural revenues and assess the role and importance of environmental resources in support of human welfare and sustainable development. Methods: In this study, recreational value of Bamou Park is estimated and measured with using two methods of contingent value and travel cost. For this purpose, 315 questionnaires from visitor to extract the required data have been matched. Findings: Based on estimated results, variables: inhabitance, distance from park, first visit, number of visit, Deontologist, education, travel cost, visitors income, museum existence, and existence of Animal species such as deer, wolf, wild ram and cinereous vulture is effective variable on willingness to pay of visitor in 2011. Results show that monthly expected willingness to pay of consequentialist and deontologist visitors is 51397 and 61028 Rial respectively. Finally, recreational value of Bamou Park estimated in 2 methods is 1.085 and 1.975 Billion Rial respectively in 2011. Discussion and Conclusion: Since that travel cost method used market price information and revealed willingness to pay and also 90.7 percentages of visitors are Zone inhabitance and travel cost function was ideal form econometrics theoretical aspect, preferred using travel cost method instead of contingent value method to valuating the Bamou National Park in 2011. Manuscript profile -
Open Access Article
65 - Estimating the Outdoor Recreation Carrying Capacity in Berenjegan Forest, Chaharmahal-o-Bakhtiary Province
Maryam Eskandari Shahraki Kyumars Mohammadi Sammani Beytollah Mahmoudi Ayoub Moradi Background and Objective: Tourism is a process with different forms for providing human recreation needs. The increasing critical pressure on urban and near urban regions can be the reason for this statement. In such condition, providing a master schedule at the More Background and Objective: Tourism is a process with different forms for providing human recreation needs. The increasing critical pressure on urban and near urban regions can be the reason for this statement. In such condition, providing a master schedule at the national scale for each special regional condition is vital. Thus, natural resources conservation to ensure the sustainable development and to provide optimal quality for tourism services would be possible by paying attention to the carrying capacity. The aim of this study was to determine the carrying capacity of Berenjegan forest region in Chaharmahal-o-Bakhtiari province. Method: The instructions provided by the International Union for conservation of nature have been used to determine the carrying capacity of the study area. The appropriate sites with the capacity of concentrated tourist attraction were pidentified to determine the physical carrying capacity. Then real carrying capacity in the concentrated recreation site was specified by determining the restricted factors in the region, as well as considering the related effect on the physical carrying capacity. Finding: Results of this study showed that the area of suitable site for tourists reception in Berenjegan forest region was 6.1 ha from 480 ha. Real value of the physical carrying capacity was calculated. The physical carrying capacity was 10457 individuals per day, 3816856 per year, while the real carrying capacity was 911individuals per day and 112053 per year. Discussion and Conclusion: Real carrying capacity was less than the physical carrying capacity so that the number of limiting factors in the region could affect the real carrying capacity directly and it was decreased with the increase of limiting factors. Manuscript profile -
Open Access Article
66 - Evaluation of Environmental Capability of Varjin Protected area for Implementation of Tourism by Using Spatial Multi Criteria Evaluation Method (SMCEM)
Seyed Ali Jozi Sahar Rezaian Kaveh AghamiriVarjin Protected area is an estimated 26907 hectares of mountainous terrain located in Lavasanat and Roodbar Ghasran, districts in the Northeast of Tehran. Owing to its spectacular nature and its proximity to Tehran, Varjin protected area is considered to be an area wit MoreVarjin Protected area is an estimated 26907 hectares of mountainous terrain located in Lavasanat and Roodbar Ghasran, districts in the Northeast of Tehran. Owing to its spectacular nature and its proximity to Tehran, Varjin protected area is considered to be an area with rich potentials for implementation of Tourism. The present study was an attempt to carefully examine the environmental capability of the area to further its extensive and centralized applicability. To do so, after detecting the ecological resources of the protected area (scale 1/100000) the obtained data was introduced to Arc GIS 9.2 software. Since implementation and applicability of outdoor recreation necessitated synchronized evaluation of numerous criteria or variables, the study utilized spatial multi criteria evaluation method (SMCEM). And therefore, the initial attempts focused on preparation and standardization of the criteria maps. Fuzzy expert system and s-shaped functions were used for the purpose of the study. Overall, data were obtained through sixteen layers as criteria maps for extensive outdoor recreation capability evaluation and seventeen layers for spatial evaluation of centralized outdoor recreation. Using Expert Choice software, analytical hierarchy process was conducted to load the criteria in relation to the type of applications. Then, the mathematical relationship of the extensive and centralized outdoor recreation was extracted. To analyze land proportion for the development of the expected applications, combined loaded linear method was utilized and the final map of extensive versus centralized applications were represented on the criteria maps data. The results show that nearly 4641.46 hectares (approximately %17.25) of Varjin protected area has suitable extensive outdoor recreation implementation, while nearly 1915.78 hectares (approximately %7.12) has the ideal conditions for centralized outdoor recreation development. Manuscript profile -
Open Access Article
67 - Economic Valuation of Promenades Using Zonal Travel Costs Method (Z.T.C.M) (Case study: Koohrang Waterfall of Chaharmahal and Bakhtiari Province)
Davood Mafi Gholami Nabiollah Yarali Akram Nouri KamariIntroduction: According to daily increasing request of people for promenades and recreationalcenters, social and economic analysis and full review of people requirements is a key factor inproviding required facilities.Materials and Methods: In this study, Zonal Travel C MoreIntroduction: According to daily increasing request of people for promenades and recreationalcenters, social and economic analysis and full review of people requirements is a key factor inproviding required facilities.Materials and Methods: In this study, Zonal Travel Costs Method (Z.T.C.M) was used forrecreational valuation of Koohrang waterfall. This method is based on map, overview, socialeconomicalcharacteristics of visitors of promenades and also increasing in cost and distant fromregion.Results: Obtained data from completed questionnaire by visitors, statistical calculations regarding todistribution of visitors and estimating travel costs showed that the recreational value of Koohrangwaterfall is 156.377.600.000 Iranian Rials. Money making value depends on the best natural locationand beautiful sights around it. Results showed that variables like age, education and amount ofvisitor’s income had significant impacts on use of promenades. Investigating amount of visitor’sincome showed strong correlation between this variable and number of visited days of promenade andalso their interest to pay entrance charges. It also showed that level of education has a key role inabsorbing visitors for Koohrang waterfall as most of the visitors were university graduates. Level ofadvantage has direct relation with income, as relief times of people would increase by increasing levelof education. Investigation of studying in some promenades of the country showed that there are moreinterest among teenagers and middle ages but our results showed most of the visitors (25%) were inthe range of 30-34. Results provided some valuable information to graduate promenade level ofKoohrang waterfall Manuscript profile -
Open Access Article
68 - Estimating the Recreational Value and Determining Effective Parameters on Willingness to Pay of Saint Stephanus Church Visitors by applying Two Stages Heckman Approach
Mohammad Khodaverdizadeh Babollah Hayati Hossein Raheli Mohammad Kavoosi KalashamiSaint Stephanus church is one of the famous churches of North-West of Iran located in boarder ofAras River. Mentioned place is one the tourism and promenade zone in East Azerbaijan province thathas incredible potential and capacities due to its environmental perspective MoreSaint Stephanus church is one of the famous churches of North-West of Iran located in boarder ofAras River. Mentioned place is one the tourism and promenade zone in East Azerbaijan province thathas incredible potential and capacities due to its environmental perspective and recreational aspect.So, investigating recreational value of this place could be useful in predicting needs, removingscarcities and development of tourism industry in East Azerbaijan province. The main characteristic ofpresent study was separating effective parameters for existence of recreational value and wtp levels byapplying two stages Heckman approach. Requested data set were obtained by completingquestionnaires and interviewing with 317 individuals who visit mentioned church in 2008. Resultsrevealed that variables include revenues, education, family size and dummy variable of sex wereeffective on existing of wtp and variables such as revenues, family size, education, age and dummyvariable of satisfying with welfare facilities were dominant on wtp level. Mean wtp for each visitoracquired 4800 RLs per year and annual recreational value of Saint Stephanos church was 1344 millionRLs. Manuscript profile -
Open Access Article
69 - Investigation and Determination of Recreation Value Function of Soleyman-Tangeh Touring Region in Sari
Hamid Amirnejad Hamed RafieeAttention to the importance of natural and ecological resources in Iran, considering non-market value of environment, would lead to better perception of its real functions. So, recreation value of Soleyman-tangeh tourism region in Mazandaran province and factors effecti MoreAttention to the importance of natural and ecological resources in Iran, considering non-market value of environment, would lead to better perception of its real functions. So, recreation value of Soleyman-tangeh tourism region in Mazandaran province and factors effecting individual willingness to pay were analyzed utilizing contingent valuation method. Legit regression model applied to determine effects of related factor using maximum likelihood approach. Results show that income and household size variables have positive and significant effect on willingness to pay while bid and age variables have negative effects. Probability of accepting proposed amount would decrease when the number of women exceeds men visitors. Age and sex variables had the most elasticity and marginal effects, respectively. Willingness to pay for recreation use of Soleyman-tangeh tourism area was estimated 1674.129 Rials per person and 5340.472 Rials per family. Manuscript profile -
Open Access Article
70 - Estimation the economic value of recreational functions of enviromental resources in Forest Park (A case study: Forest Park -e Abshar in yasouj)
Abolfazl Mahmoodi Mohammad Mirza Javedaaneasl Behrooz HassanpourBackground and Objective: In this research, the economic value of Recreational (non use) functions and the factors affecting the willingness to pay Yasouj Forest Park-e Abshar's visitors using double dichotomous choice contingent valuation questionnaire was estimated. M MoreBackground and Objective: In this research, the economic value of Recreational (non use) functions and the factors affecting the willingness to pay Yasouj Forest Park-e Abshar's visitors using double dichotomous choice contingent valuation questionnaire was estimated. Methods: 180 questionnaires in the spring and summer of 1392 through the completion of interviewed visitors were collected. According to Bids amounts for 1000, 2000 and 3000Tomans was determined for park entrance fee. In addition to other information about the socio-economic characteristics were collected. Due To estimate the parameters influencing the willingness to pay of visitors the logit model was estimated. Findings: Based on the results, the 77/2% of visitors were willing to pay to protect and preserve the park.The Average willingness to pay (EWTP) of each sample about 19,085 rials was obtained. Variables such as bids, income, length of stay in the park and visiting the park were significant. Discussion and Conclusion: The results of this study provide important information about planning to promote the park for quality recreational facilities. For example, set park's entrance fee up to 19085 Rials per person, Sources of income which can be spent on equipment and cause satisfactory parks and recreational facilities provided for the visitors. Also, through the participation of young people interested in the environment and recruits of the honorary guards, can be used to remove contaminants, helping to beautify and protect the privacy of parks used to be great. Manuscript profile -
Open Access Article
71 - Optimal Management of the Park, with An” Emphasis on Sustainable Development Case Study: Rabbit Valley ParkRegion 22 of Tehran
Akramolmolok lahijanian Reza moallemBackground: The aim of the study is land scape green urban park survey as a citizen park. Sorecreation, rehabilitation and reconstruction, optimize the applicable surrounding areas, so thedeveloping, equipment and improvement of spaces and centers was considered in the MoreBackground: The aim of the study is land scape green urban park survey as a citizen park. Sorecreation, rehabilitation and reconstruction, optimize the applicable surrounding areas, so thedeveloping, equipment and improvement of spaces and centers was considered in the region 22 inTehran. So according to this study, developing and improvement of spaces and appropriate andefficient centers meet different needs of citizens. Ecological conditions of this park prepare needs ofcitizens in green space.Method: The region 22 in Tehran is one of new established area and the first place have had plans anddesigns for residency of people, so: Rabbit Valley Park selected for this survey. This research isdescriptive study based on collecting and data analyses. In order to understand needs of citizens inpark, one questionnaire distributed amongst visitors. The questions were including numbers of visitsof park, needs of services, needs of pleasures and so on. Then according to the gathered data, analysisof the data, charts and bars histograms is done by Excel and SPSS programs.The results: According to the found suggestions were as bellows: management of park should haveplan and planning, recreation and reengineering in park is necessary, condition of the park due to thepossibilities and limitations of the park should be repaired, creating a center for recreation andentertainment should establish, the space of park should increase, the park should develop, sports andgames sights should be implemented inside the park. Access to sanitation should be equiped forpeople. Lights should be prepared in the direction the park. , park should be prepared by relaxationand pollution should be reduces and sounds, audio-visual should be prepared in the park. Manuscript profile -
Open Access Article
72 - Estimating the outdoor recreational value of Shabil hot spring using the Contingent Valuation Method (CVM)
Aida Siahie Sarabi Azadeh Falsafian Nader HabibzadehBackground and Objective: Shabil hot spring, located in Meshkin district of Ardabil province, has numerous attraction properties that give it a distinctive rank among the recreational areas of Ardabil. Estimating the outdoor recreational value of this area is more impor MoreBackground and Objective: Shabil hot spring, located in Meshkin district of Ardabil province, has numerous attraction properties that give it a distinctive rank among the recreational areas of Ardabil. Estimating the outdoor recreational value of this area is more important and allows decision makers to better realize the environmental values and enables them to devise appropriate development programs for ecotourism. This study was carried out to survey the outdoor recreational value of Shabil hot spring. Method: To achieve the objectives of the study, the contingent valuation method is applied. Moreover, Logit model with maximum likelihood was used to determine the variables that affect willingness to pay of individuals. The primary data was collected by 384 questionnaires which have been completed by visitors of Shabil hot spring. The offered amount of willingness to pay was designed by single bounded dichotomous choice. Findings: The per capita average of willingness to pay was estimated to be about 36,800 Rials and the outdoor recreational value of the spring was calculated as 10,303,748,000 Rials. Discussion and Conclusion: It is expected that increasing the income and providing the public welfare facilities are important factors to enhance willingness to pay based on the significance of income in the estimated model and the information acquired from the visitors. Manuscript profile -
Open Access Article
73 - Construction of sustainable environment and landscape on the borderline- parks of Yazd province
Ali Rezaei Hassan ali Laghaei Hossein Bari Abarghouei Alireza Mekaeili TabriziAimes and Objectives: This study introduces the parameters and methods of the construction of open joy lands in Yazd Province. Methods: During the present project، for the identification of the climatic factors and their impact on the people in open places، the basic p MoreAimes and Objectives: This study introduces the parameters and methods of the construction of open joy lands in Yazd Province. Methods: During the present project، for the identification of the climatic factors and their impact on the people in open places، the basic pattern of the project was constructed and the effect and decrease of these climatic factors was noted. Results: The data of the functioning of open joy lands and their relation with the green areas was estimated according to the viewpoints of the Yazdian citizens. The results have shown that the covered joy lands have a great impact on the climatic changes and the people and the presence of water in such areas is of great interest for the people (40% of the views). The areas of interest of the people were abundance of water، shady trees، and sloppy regions of the northern mountains. The other thing of interest for the yazdian citizens was the presence of classical pathways covered with stone tiles or bricks، connected with the green land area (for the least absorption of sun rays). Another parameter was the miniaturization or creation of a natural climate via the growth of different plants to minimize the sun rays absorption. Conclusion: The present results show that open joy lands should be constructed in such a way that they should have green areas and artificial sloppy regions، like those of northern areas، with different kinds of shady trees using different techniques of sowing to create a miniaturized climate Manuscript profile -
Open Access Article
74 - Economic Evaluation of Recreational Operation of Ahwaz Beach Park Using Individual Travel Cost Method
abas abdeshahi Ebrahim EnsanBackground and Objective: According to the increasing demand for recreational and entertainment centers, economic and social analysis and investigating human needs providing possibilities and facilities is neccesary. The main objective of this study is to estimate the r MoreBackground and Objective: According to the increasing demand for recreational and entertainment centers, economic and social analysis and investigating human needs providing possibilities and facilities is neccesary. The main objective of this study is to estimate the recreational value of Ahwaz Beach Park as an important entertainment center of Khuzestan people especially Ahwaz city. Method: Individual Travel Cost Method as an effective method in planning and managing development projects was used in this study. Individual visits are as dependent and individual travel cost and socio-economic variables are independent variables. Needed data were collected in 1391 by completing 234 questionnaires from visitors of the site. Findings: The results indicated that the age of visitors has an acceptable but insignificant effect on numbers of visits. On the other hand, the variables of education and income have a positive effect and travel cost has a negative effect on visits. Recreational value of Beach Park was estimated about 157885 Rials per person and 1342022500 Rials for a year in total. Discussion and Conclusion: Since the results indicate the significant economic value of Beach Park, it is necessary to codify its tourism development plan. ‍‍‍‍Policies should be based on development of recreations and urban Parks with maintaining high environmental standards and creating mechanisms for capital return. Manuscript profile -
Open Access Article
75 - Studying Factors Affecting on the Estimating Recreation Value by Using Travel Cost Method (Case Study of Sorkheh Hesar National Park)
Mehdi Rahmati Sayeh Razieh Bashiri Background and Objective: nowadays, modern life of humans has lead people to need more to visit natural recreation sites. Therefore, evaluating recreation value of natural promenades could show that how important role they have in our new lifestyle. Thi More Background and Objective: nowadays, modern life of humans has lead people to need more to visit natural recreation sites. Therefore, evaluating recreation value of natural promenades could show that how important role they have in our new lifestyle. This caused to be our first priority in our modern life to protect from these recreation sites. Method: Analyzed factors that affect on the recreation value in travel cost method is the first aim of this study, and second aim is to estimate the recreation value by using the travel cost method. According to these factors, twenty circles with equal distances of two Km were drawn. The Results: Finally, the primary recreation value of Sorkheh Hesar national park based on the accessibility cost, which had been calculated 2,625,249,000 Rial in each month, by estimating the surface area under the demand curve. In order to find out which factors could affect on recreation value, a model had been developed by using 25 parameters. According to this model, visitor’s marital status, the distance between the habitat to the promenade, number of visitors, the brightness and the quality of cleaning were the most affecting factors in the recreation value model. Conclusion: The results show that, there is a direct relationship between the improvement of the quality of lightning and the recreational value. This direct relationship also exists between the number of visitors and recreation value. On the other hand, if the lightning quality improves and the amount of visitors increase the recreation value of Sorkheh Hesar national park will increase too. But, increasing the rate of single visitors and reducing the quality of cleaning would cause recreation value to decrease in this national park. Manuscript profile -
Open Access Article
76 - The effect of co-creation in the face of augmented reality on perceived risk, perceived trust
Masoomeh Ghafoori Nosrat Shadnoosh Muhammad Ali KaramatiSubject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in r MoreSubject: Augmented Reality (AR) is a technology that can address the limitations of traditional chat and information platforms such as telephones, face-to-face communications, and the Internet. AR has made it possible to access and interact with digital information in real time in the physical world (although the process by which an organization can communicate is often ambiguous, interactions, including conversations and information, often serve as a hub for Shared value creation are described). Thus, interactive platforms enable companies to provide a center for collaboration. In this study, identifying the factors of the co-creation model in the face of perceived augmented reality and explaining their relationships and presenting the co-creation model in Exposure to augmented reality over perceived risk has been intended.Research method: In this research, a mixed method has been applied, which includes qualitative and quantitative methods. First, the data were analyzed using data theory and MAXQDA software and then using structural equation method and SMArtPLS software. The statistical population of this research is for the qualitative part of experts including marketing professors and specialists, augmented reality, and in the quantitative part of this research includes senior managers, middle managers and technical and engineering experts, Mapna Group companies in the field of development and construction of thermal power plants. Oil, gas, and rail projects were sampled as accessible due to difficult access and limitations of coronary heart disease. Manuscript profile -
Open Access Article
77 - Designing Sustained Systemic Pattern of Entrepreneurship Based on Value-Creation; Investment Approach
Mohsen Amini Fatemeh Hamidifar taghi torabi Masoud GhodsiSustainable entrepreneurship based on value creation in the context of investment is one of the most important issues for today's competitive businesses. Therefore, while paying attention to investing in this field, the concepts of value creation should be considered as MoreSustainable entrepreneurship based on value creation in the context of investment is one of the most important issues for today's competitive businesses. Therefore, while paying attention to investing in this field, the concepts of value creation should be considered as very influential characteristics on it as well as the consequence of investing. To conduct this research, first, a comprehensive review of sustainable entrepreneurship management models was conducted. After the interviews, the interviews were coded; challenges, gaps and ideas for resolving them were presented. Using a systematic approach and distributing a questionnaire, the opinions of experts on the importance of sustainable entrepreneurship indicators were examined. Finally, according to Pareto's optimal law, the factors with the highest score (20% higher) were identified as influential factors. Findings indicate that individual input variables are factors of control centre, creativity, individual independence and the need for success and risk, respectively. Environmental input variables are the most important effective factors, respectively, market situation, social corruption and unemployment rate, entrepreneurship education and culture, government support and creating a legal basis. Also, the most important factors related to system outputs are the creation of industries and businesses, economic growth and sustainable development, unemployment rates and social corruption, respectively. Finally, practical suggestions were expressed for activists and researchers in the field of entrepreneurship. Manuscript profile -
Open Access Article
78 - Providing a model of value creation with customers in the banking industry from a phenomenological perspective
Amirali koushki Fataneh ALIZADEHMESHGANI Nasser Fegh-hi FarahmandCreating value with customers is the current and future model of the banking industry that combines environmental, social and governance factors in the public interest. It seems that in the context of the country's banking industry, achieving value creation with custome MoreCreating value with customers is the current and future model of the banking industry that combines environmental, social and governance factors in the public interest. It seems that in the context of the country's banking industry, achieving value creation with customers is achievable. The present study aimed to provide a model of value creation with customers in the banking industry (Case study: Bank Mellat). This research is an exploratory research from the perspective of the purpose, which has been mixed with research method and based on deductive-inductive reasoning. The statistical population of this study includes theoretical experts (marketing professors) and experimental experts (banking industry managers). Sampling was done in a non-probabilistic and purposeful manner. Data collection tools are semi-structured interviews and questionnaires. Qualitative phenomenological analysis has been used to analyze specialized interviews. Also, the identified indicators have been validated by fuzzy Delphi method. Finally, the final research model is presented by fuzzy dimtel method. Research data analysis was performed in the qualitative phase with MaxQDA software and in the quantitative phase with Matlab software. Based on the results of this study, based on the designed initial model, it was found that value creation strategy has an effect on organizational knowledge management and human resource management. Manuscript profile -
Open Access Article
79 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
Maryam Kazemi Iman Abadi Mohammad Taleghani narges DelafroozWhat experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, MoreWhat experienced today is a huge shift from material resources to knowledge. Physical and financial assets are now necessary but insufficient to achieve the goals of the organization. Instead, knowledge, technology settings, good customer relations, information systems, etc., which constitute the intellectual capital of the organization, are recognized as the key factors of success in the information age. It believed that intellectual capital, including human capital and structural capital, has an increasing role in the performance of the company and is effective on its financial achievements such as market value, profitability, productivity, etc. The purpose of this study is to investigate the relationship between tendencies to the market is in line with the creation and development of new products on the financial performance of Iran Dairy Industries Company (Pegah). In terms of implementation method, this research is a descriptive research from the correlation branch and from the survey group and is cross-sectional in terms of time. 15 production companies and 5 sales areas of Iran Dairy Industries Company (Pegah) were considered as the research community . The results showed that the market orientation from the sub-section of innovation strategy in the direction of the tendency to create new products has an impact on the financial performance of the company and this effect is significant. Manuscript profile -
Open Access Article
80 - Clarifying the model of influential criteria in production growth with the approach of shareholders' value creation
Seyed Mohialddin Seraj Fazel Mohammadi Nodeh sina kherdyarAbstract:The purpose of this research is to explain the pattern of effective criteria in the growth of production with an emphasis on creating value for shareholders in companies admitted to the Tehran Stock Exchange. In line with the purpose of the research, research i MoreAbstract:The purpose of this research is to explain the pattern of effective criteria in the growth of production with an emphasis on creating value for shareholders in companies admitted to the Tehran Stock Exchange. In line with the purpose of the research, research information was collected from the financial statements of listed companies in the period of 2010-2020. Multivariate regression method with panel data was used for statistical analysis. The findings of the research model test show that the rate of return on assets, current ratio, company size, financial leverage, stock liquidity, CEO tenure, political connections have a significant effect on the added value of shareholders. Manuscript profile -
Open Access Article
81 - A Conceptual Model for of Brand Value Creation in Insurance Industry with Focus on Investment on Life Insurance.
mohamad rezaei Hamid Reza Saeednia Zahra Alipour DarvishToday, in the vast majority of leading and successful countries, one of the main pillars of maintaining material and intangible resources of governments, organizations, institutions, etc. is the insurance industry.Insurance companies try to provide people with the cover MoreToday, in the vast majority of leading and successful countries, one of the main pillars of maintaining material and intangible resources of governments, organizations, institutions, etc. is the insurance industry.Insurance companies try to provide people with the coverage they need, by insuring the risks that threaten their health and even their lives, to provide peace of mind to people.Among the various disciplines of insurance, life insurance is of particular importance due to its significant benefits. Life insurance plays an important role in the financial lives of individuals and families. Because this type of insurance is insurance against loss of income due to the death of the head of the familyThe present study aimed to identify the factors affecting the concept Brand Value Creation in Insurance Industry with Focus on Investment Life Insurance. This was a fundamental research trying to work out a conceptual model for the explanation of Brand Value Creation in Insurance Industry with Focus on Life Insurance. To this end, the author employed a mixed methodology. In the qualitative section, the Grounded Theory including open, axial, and selecting codings was used in order to develop the research model. In the quantitative section, a descriptive survey came to use and the model was tested via Amos software. Afterwards, the results were confirmed in a goodness-of-fit model, and presented in the form of 6 categories and 28 minor subcategories. Manuscript profile -
Open Access Article
82 - Developing a Model for the Assessment and Evaluation of Financial Health in Iran
Mohammad Reza PouraliFinancial health is defined as capability of making profit and the continuation of industrial entity activity. This research aims at the determination and recognition of financial components and features affecting health and presentation of a model based on Multin MoreFinancial health is defined as capability of making profit and the continuation of industrial entity activity. This research aims at the determination and recognition of financial components and features affecting health and presentation of a model based on Multinomial logistic Regression (MLR) approach to assess and evaluate financial health in Iran. companies in this research have been divided into three groups as to their financial health state called; healthy, intermediate and distressed.In order to test the accuracy of prediction and trath-value of the extracted model , the selected companies at every level of health were divided as symmetrical pairs in to control and experimental groups.Using Excel software 15 financial ratios were calculated in 5 states of liquidity, leverage, activity , market value and Value creation . SPSS (17) was used to test hypotheses , (ANOVA) and Kruskal-Wallis statistical variance analysis to compare the average and SD of ratios at 5% level of error. Research findings show that there is significant statistical differences among these companies according to different levels of financial health based on leverage, activity and market value ratios. But the liquidity and Value creation state difference of these three levels is significant and the components affecting financial health are as quick ,current , debt , the proportion of net working capital to total assets ratios, EVA and MVA. Based on Dunnett and Tukey tests the distressed companies are the factors yielding the difference. i.e. distressed companies are statistically on one side and intermediate and healthy ones on the other side of distribution. As a resalt two models were presented, one for distressed companies and another one for intermediate and healthy ones. The test of model prediction accuracy in the experimental group at three levels of distressed , intermediate , healthy and total are subsequently 70% , 92% , 100%, 88.88% and shows 66% , 79.16% , 77.7% and 76.92% of prediction accuracy and classification in the control group. Manuscript profile -
Open Access Article
83 - Design of Bisotun Forest Park in Order to Develop Centralized Outdoor Recreation Utilizing Ecological Tourism Model
Loghman Bagherian Nasim Sahraei Nejad Hossein Moosavi FatemiBackground and Aim: With the increase in population and urban life, the human need for recreation and spending leisure time in natural environments has increased. In such circumstances, there is a need to develop and construct forest parks, as one of the most important MoreBackground and Aim: With the increase in population and urban life, the human need for recreation and spending leisure time in natural environments has increased. In such circumstances, there is a need to develop and construct forest parks, as one of the most important recreational resources in cities, for protection of resources and reserves, attracting tourists, generating income, relaxation and so on. The purpose of this study is to design Biston Forest Park in order to develop centralized recreation and use Gabri as a model for improving the quality of forest parks in Kermanshah province. Methods: The research method is analytical description in order to use the facts and data processing and the purpose of the application and development is considered. Further data collection in library studies has also been done through field surveys. Point picking and control of data obtained by GPS device to estimate the potential for leisure planning. Results: Data analysis was provided through maps prepared in GIS software and by combining existing maps with ecological capabilitiy map of the region. Accordingly, appropriate land uses were determined in the study area and then zoning was performed. Then, using the land use model and the ecological model of tourism, a model for the development of centralized recreation of the site was presented and strategies for designing the Biston Forest Park were explained. Using this model and strategies, as well as the analysis of zones based on ecological and aesthetic characteristics on a micro scale, zones that were suitable for the development of focused recreation were identified. Discussion and Conclusion: After identifying suitable zones for the development of centralized recreation, zone number two was selected for planning and presenting a strategic plan using the ecological model of tourism. Manuscript profile -
Open Access Article
84 - Estimating the Recreational of Taleghan Dam by Travel Cost Method
Zahra Abedi Payam Mahmood KalayehTaleghan zone is located in 150th km of Northwest of Tehran in a great valley in Alborz Mountains and is considered a summer resort. It attracts many tourists due to its cheering nature and historical and cultural appeals. Construction of Taleghan dam and the resulting MoreTaleghan zone is located in 150th km of Northwest of Tehran in a great valley in Alborz Mountains and is considered a summer resort. It attracts many tourists due to its cheering nature and historical and cultural appeals. Construction of Taleghan dam and the resulting lake have a considerable influence on the natural view of this zone and are the main factors for attracting the tourists. Considering the above-mentioned special conditions of the zone, its economic values may be studied. in this research, an action has been made in investigating and calculation of Taleghan dam tourism value through travel cost method. For this purpose, some semicircles with constant intervals have been drawn encompassing the whole regions from which the visitors have come considering the dam as the center. Then the economical and social data obtained from the questionnaires completed by the visitors was analyzed. Considering the available data, the diagram is drawn between travel cost and number of visitors to the region. The new ratio of visitors will then be obtained and the demand curve of the zone will be drawn by considering different entries and its addition to total access costs. Finally, tourism value of the zone will be calculated through calculating the level below the demand curve. This value is equal 4965000 Rls per day. Manuscript profile -
Open Access Article
85 - Economic-recreational valuation of Koohestan forest park of Kermanshah using Zonal Travel Cost Method (Z.T.C.M)
Sohrab Moradi Saleh MahmoudiBackground and Objective: Nowadays, regular evaluation of recreational and non-market benefits of environmental resources is necessary so that those positive aspects be combined into politics and planned decisions. The main goal of this research is economic-recreational MoreBackground and Objective: Nowadays, regular evaluation of recreational and non-market benefits of environmental resources is necessary so that those positive aspects be combined into politics and planned decisions. The main goal of this research is economic-recreational valuation of Koohestan forest park-Kermanshah using the zonal travel cost method.Materials and Methods: Collecting quantitative and qualitative data, visiting the park, preparing questionnaires and analysis of the findings using Excel software have been the main principles of the related research. Validity and reliability of the questionnaires were approved by the scientific board members of Payame Noor University and Cronbach alpha coefficient respectively.Results: Investigating the monthly income level of visitors showed that there is a high correlation between this variable in one hand and the number of days of visiting the promenade and also willingness to pay the entrance fee on the other hand. The results also showed that the level of education also plays an important role in attracting tourists such that the largest number of visitors was literate people. Reviewing of the carried out studies over Koohestan Forest Park showed that the highest number of visitors (48%) were in the age range of 20-35 years.The high recreational value of Koohestan forest park, which was calculated in the spring and summer of 2016, was equal to 727045380 rials.Discussion and Conclusions: The results indicate the need for more attention and the development of a comprehensive plan of tourism development for forest parks that can be an effective tool in planning and managing developmental projects. Manuscript profile -
Open Access Article
86 - Rectreation areas management Application of tourism based management tools in recreational
Somayeh Galdavi Marjan MohammadzadehNowadays, demand for the recreational use in natural environment has increased significantly. Increasing recreational use in these areas lead to destruction of natural resources and also caused to visitors' dissatisfaction. Maintaining recreational places and providing MoreNowadays, demand for the recreational use in natural environment has increased significantly. Increasing recreational use in these areas lead to destruction of natural resources and also caused to visitors' dissatisfaction. Maintaining recreational places and providing visitors' satisfaction require the use of approaches which consider visitors opinion in the recreational areas management. In this study, some approaches of recreational areas management, that use visitor's opinion in the recreational areas management including Place-Based Programming (PBP), Benefit-Based Management (BBM), Scenery Management System (SMS) and the use of visitor information (NVUM) have been described. PBP is based on understanding the people' concepts and values in different special geographic locations. The relationship and dependence between people and places may be associated with emotional, psychological, social, cultural and historical properties of individuals and groups which used the places. BBM is based on the benefits of outdoor recreation and classified recreational area based on the benefits of recreational use. SMS is a visual management tool which uses people's aesthetic preferences for recreational planning and management. NVUM includes information collected from visitors which can be used to identify visitors' behavior, preferences, needs, demands and their satisfaction that used for recreational resource management. These tools use people opinions for developing management protocols. Therefore, successful management of recreational areas associated with preparing visitors' satisfaction along with maintaining quality of recreational area can be possible using these tools. Manuscript profile -
Open Access Article
87 - Ecological capability of Tajyar Dam Basin for agricultural and range management and recreation applications
Mirmehrdad Mirsanjari Nafiseh Rezapoor AndabiliBackground and Purpose: Environmental assessment of land as a basic study of land use planning is essential for achieving sustainable development goals. The purpose of this study was to evaluate the ecological potential of Tajyar Dam Basin for agricultural and range man MoreBackground and Purpose: Environmental assessment of land as a basic study of land use planning is essential for achieving sustainable development goals. The purpose of this study was to evaluate the ecological potential of Tajyar Dam Basin for agricultural and range management and centralized outing and extensive outing applications using the Boolean method. Material and Methodology: The main criteria used in this study are: soil maps, lithology, topography, climate, vegetation, water and land use. Information layers are aligned and analysis of Tajyar Dam Basin in East Azarbaijan province was carried out by using the Boolean method and AND logic and digitizing information in the GIS. The Boolean model shows a place-of-interest relation based on conditional operators as zero or one. Results: The findings indicate that the areas with agricultural capacity are 6958 hectares and non-usable areas are 3701 hectares of the total area of the study area. In the case of a central recreational resort, the areas with central recreation capacity are 4851 hectares and 5793 hectares of the area are not capable and finally in extensive outing application, the areas with extensive outing capacity are 4612 hectares and non-usable areas are 6042 hectares of the total area. Discussion and Conclusion: Considering that nearly 40% of the region has potential for recreational use and more than 50% of the area has potential for agricultural use, therefore, in this basin, high ecological power is observed for these applications. Manuscript profile -
Open Access Article
88 - Ecotourism Valuation Rural Tourism Target of Malhamdare Village in Asadabad County of Hamedan Province
Habib ShahbaziEconomic valuation of environmental resources is allocated the great part of environmental economic studies. Environmental economist believed that economic valuation is necessary for environmental and services of non-market resources and denying of it will have results MoreEconomic valuation of environmental resources is allocated the great part of environmental economic studies. Environmental economist believed that economic valuation is necessary for environmental and services of non-market resources and denying of it will have results as regret in long run. When environmental functions tied to historical and rural heritage, results of non-valuation will have more prominents. The purpose of this study is determining the recreational value of Malhamdare village services (environmental and historical) in Asadabad County (Hamedan Province). So, for this, individual travel cost method is used in household production function framework for years of 2015. The results show that the time, distance and costs of travel are effective factors on production recreation and recreation marginal cost, with the assumption of competitive conditions, is equivalent to 1397650.2 Rials per days which is shadow price of recreation. Also demand for recreation has negative relationship with the shadow price of recreation and has a positive relationship with income. On the other hand, visitor’s willingness to pay has a significant and positive relationship with quality of the environment, education level, age and marriage status of visitor. So, increasing environmental quality and preparing facilities in Malhamdare village by private sector investing will have increased environmental, recreation and ecotourism value of Malhamdare village. Manuscript profile -
Open Access Article
89 - Evaluating Visitors’ Satisfaction from Recreational Facilities Quality Using Multicriteria Satisfaction Analysis (MUSA)
Samaneh Sarhadi Nasab Ali Reza Mikaeili S. Hamed MirkarimiUrbanization developm and urban growth, are the reason of increasing desire to travel and explore, as result the tourists around the globe are trying to develop the leisure. Now day tourism is boom in various regions. Actually the reason of travel and tourism growth is MoreUrbanization developm and urban growth, are the reason of increasing desire to travel and explore, as result the tourists around the globe are trying to develop the leisure. Now day tourism is boom in various regions. Actually the reason of travel and tourism growth is increase in number of leisure. In associate to tourism growth and competitiveness it, we need to develop and enhance the quality and quantity of recreational facilities and equipment. The goal of any development is related to the satisfaction of the managers and the users. In order to improvement of current management methods, one of the important steps is to record the views, preferences and satisfaction of people visiting such areas. The best way to survey is evaluate tourists in associate service quality that they must needs improvement. This way is easy and inexpensive. This paper shows how to multicriteria satisfaction analysis to determine visitors / tourists’ satisfaction is effective. Moreover shows how to gap analysis approach in the context recreational facilities management is useful. Manuscript profile -
Open Access Article
90 - Recreational area management using Recreational Opportunity Spectrum (ROS) approach
Somayeh Galdavi Marjan Mohammadzadeh Majid Makhdum Seyyed Hamed Mirkarimi Abdolrasoul Salman MahinyEnvironmental resources are valuable assets in the world which should be protecting as one of the human's main efforts. Nowadays, economic development, population growth and increasing of life business caused to increase the demand for recreational uses in natural areas MoreEnvironmental resources are valuable assets in the world which should be protecting as one of the human's main efforts. Nowadays, economic development, population growth and increasing of life business caused to increase the demand for recreational uses in natural areas. Analyzing of recreational demand factors in Iran indicated that need for outdoor recreation have been increased rapidly. Therefore, attention to the visitors' needs and preferences are very important as the main users. Recreational Opportunity Spectrum (ROS) approach is a comprehensive method to determine and allocate recreational area with a range of recreational opportunities in terms of the environment suitability and people's needs and preferences. In the present study the ROS approach have been described for recreational area management. This approach is based on the expectancy value theory and has been described by confirming that recreational behavior is goal-oriented and aimed at need satisfaction. ROS linked visitors' experiences with biological, physical and management attributes of settings. This approach has been prepared a map including 6 classes of recreational Opportunities in a range of primitive and undeveloped to modern and developed use. Recreational areas managers can protect recreational resources and provide people needs and preferences in recreational using ROS areas. Manuscript profile -
Open Access Article
91 - Investigation of Outdoor Recreation Needs and Preferences of Visitors in Sorkhe Hesar Forest Park and Its Comparison with Sisangan Forest Park
Saeedeh Eskandari Jafar Oladi Ghadikolaei Ali YakhkashiNowadays, assessment of the outdoor recreation demand in forest parks is very important to prepare the successful outdoor recreation plans and to schedule the facilities development in these plans. Recognition of visitor’s economic- social needs is essential to es MoreNowadays, assessment of the outdoor recreation demand in forest parks is very important to prepare the successful outdoor recreation plans and to schedule the facilities development in these plans. Recognition of visitor’s economic- social needs is essential to estimate outdoor recreation demand, because visitor’s socio-economic conditions have the great effect on mall selection to use of it. In this study outdoor recreation demand of Sorkhe Hesar forest park in east of Tehran was evaluated by interviewing and completing of questionnaire in the spring. Obtained results of this study were compared with the results of another study done in Sisangan forest park to investigate visitor’s outdoor recreation demand changes during thirty years. Comparison of outdoor recreation demand and investigation of visitor’s needs in in-city forest parks (Sorkhe Hesar) and out-city forest parks (Sisangan) showed that visitor’s outdoor recreation demand has not changed during thirty years. In addition, visitor’s outdoor recreation demand is similar in in-city forest parks (Sorkhe Hesar) and out-city forest parks (Sisangan) (except demands that depend on visitor’s distance) and visitor’s major purpose is rest in the healthy environment and inspiration in the healthy air. Finally we suggest that outdoor recreation planners consider the visitor's demand and tendency to create and develop the forest parks. Manuscript profile -
Open Access Article
92 - Ecological and aesthetic criticism of forest parks (Case Study: Lavizan Park, Tehran 4th District)
Hossein Yousefi Ali MohammadiAbstract It is essential that the urban spaces to be organized, within the framework of the several functions specifically in such a direction that to give an appropriate response to humans’ physical, material, and intellectual need. Nowadays, human ha MoreAbstract It is essential that the urban spaces to be organized, within the framework of the several functions specifically in such a direction that to give an appropriate response to humans’ physical, material, and intellectual need. Nowadays, human having recognized the importance and the place of the green spaces and public recreation and promenade in their day to day life and its various applications among the structure of accumulated human settlements, forced them to consider and put forward their efforts for the keeping and regenerating the existing resources in their policies and planning agendas. Our large cities in our country, especially the metro city of Tehran are standing in a far distance from the necessary size and number of the social spaces, particularly in the field of the recreation promenade areas. Therefore, the policy of developments of green and recreation-promenade spaces in the marginalized and close distance and within the interaction of the cities are more welcomed. One of the very attracting areas in city of Tehran is Lavizan forest park, located at the north-east of Tehran, situated in a direct and constructive interaction with the city and as the city green belt has held specific terms and regulations. This study aimed to investigate the perspective and Ecological aspects of Forest Park Lavizan in Tehran and the opportunities and leading it to the library study and field of work. At first according to the maps, the location of the area where the park is located, was evaluated in terms of environmental issues. Then pros and cons of Lavizan park discussed. Finally park supposed as a patch and limitation of recreations an ecological subjects with ways to deal analyzed. The results of this research shows the main importance of forest parks and also appropriate approaches for develop this kind of parks. For deficiencies in term of ecological and recreation topics, some techniques such as paying attention to patch’s connection, planting suitable plants and… specified. Manuscript profile -
Open Access Article
93 - Illustration of "La" in the poetry of Sanai and Khaghani
Afshar Azizi Dolatabadi Ali Hossein Razani Kobra Bahmani Alireza FatemiThematic creation and illustration of poets with letters has a long history. Most poets have done their best to use letters in illustrations to create themes in a beautiful and exhilarating way. Every poet, in turn, has taken steps in inventing and creating new wonders, MoreThematic creation and illustration of poets with letters has a long history. Most poets have done their best to use letters in illustrations to create themes in a beautiful and exhilarating way. Every poet, in turn, has taken steps in inventing and creating new wonders, innovations and special creations in this valley. Sanai and Khaghani are among the poets who have achieved this art with their poetic talent; In a way that immerses the reader in thinking about creating amazing images. They have created wonders by using phenomena and using symbolic and mythical meanings of what they have seen in their environment. These two poets with unique characteristics, one of which is the creation of beautiful themes and illustrations with words and letters, and by doing so, while innovation and creativity; have increased the importance of their poetry. Manuscript profile -
Open Access Article
94 - Myth in Hedayat and Edgar Allan Poe's works Based on Intertextuality approach
Mahboubeh Emtiyazi Gholam Reza Hatefi MajomardToday the conjunction between the comparative literature and intertextuality is known as a new achievement which makes the analysis easier in a framework. One of the most important factors of analysis in the field of comparative literature is to study the similarities a MoreToday the conjunction between the comparative literature and intertextuality is known as a new achievement which makes the analysis easier in a framework. One of the most important factors of analysis in the field of comparative literature is to study the similarities and the effects on one another; the text founds based on a pre – discourse and then makes the discourse of his own and it even causes change in the main text. According to the myths effects on one another, this paper tries to compare the myths in Sadeq Hedayat and Edgar Allan Poe's works. The present paper attempts to study the myths and their applications in two abovementioned famous authors based on intertextuality. The question of the research is how to study Sadeq Hedayat and Edgar Allan Poe's works based on intertextuality. The results show that the similarities of myths and common applications in the field of content and concept is observable. Manuscript profile -
Open Access Article
95 - A Comparison of Shahnameh's Prologue and Zoroastrian relics
Hashem Mohammadi The comparison of Shahnameh's prologue and Zoroastrian relics shows that Ferdowsi has been familiar with Iranian philosophy and contemplations. A lot of common phrases, qualities and characteristics attributed to God, can be found in both of Shahnameh's prologue a More The comparison of Shahnameh's prologue and Zoroastrian relics shows that Ferdowsi has been familiar with Iranian philosophy and contemplations. A lot of common phrases, qualities and characteristics attributed to God, can be found in both of Shahnameh's prologue and Zoroastrian relics; although there are also differences between them. These similarities and differences have been introduced and discussed in the present article in two separate sections. Manuscript profile -
Open Access Article
96 - A Comparison on Rumi's Ideas on Language, Love and Creation in Mathnawi Ma’navi
Shapoor Noor AzarIn Rumi's mystical thought, the truth of language is rooted in the meaning that originates from Lord. Rumi has a completely internal and content viewpoint of language in "Masnavi". According to him, the world is evolving and finds a new problem and f MoreIn Rumi's mystical thought, the truth of language is rooted in the meaning that originates from Lord. Rumi has a completely internal and content viewpoint of language in "Masnavi". According to him, the world is evolving and finds a new problem and face constantly. In Rumi's mystical interactions with language, the material of language truth is not word, but sound and that "sound" is the main source of words. Rumi's mystical theories are based on specific elements, one of which is love which Rumi considers to be the basis of human progress and dignity in all layers of his poetries and at the same time he introduces God as the main manifestation and the core of love. Love of God through all poems in respected "Mathnawi" is with love. The existing system in the world can be seen with a certain harmony; God’s wisdom indicates that everything and everyone take their own place. Manuscript profile -
Open Access Article
97 - The time and place of the soul in the fetus with emphasis on explanatory verses and hadiths
ahmad rezvanimofra Ensiyeh NourahmadiAccording to the valid reasons that exist in Islamic sources, the obligatory ruling agreed by the jurists is sanctity, and anyone who caused the abortion is considered a criminal, and finally, considering the period that The sperm. has entered the mother's womb and has MoreAccording to the valid reasons that exist in Islamic sources, the obligatory ruling agreed by the jurists is sanctity, and anyone who caused the abortion is considered a criminal, and finally, considering the period that The sperm. has entered the mother's womb and has gone through several stages.However, with the emergence of secondary titles, the jurists have excluded certain cases from the rule of sanctity before the soul's death, so it is very important to recognize this time.The present article was written with a descriptive analytical method and using library data, both real and cyber, so that first the concept of the right to life was studied according to the verses of the Qur'an, and then it was tried using an analytical method to From the interpretive hadiths and by examining the word fetus in them as well as the method or subjectivity of its formation, the time and duration of the soul should be measured.The investigations carried out show that the lack of separation between the animal soul and the human soul in some narrations and the transfer of the meaning of the soul to the conventional understanding, requires that the conventional meaning of life and the revival of the fetus is taken from the existence of the soul. Doubts and the lack of certainty about the realization of the phenomenon of the soul, the rule of caution requires that in doubtful cases, we rule against the permissibility of abortion. Manuscript profile -
Open Access Article
98 - COMPARATIVE STUDY OF THE QURANIC VERSES ON COAGULUl\1 A~D THE SCIENCE OF El\lBRYOLOGY
Soosan Al Rasool Maryam Taheri ZadehThe holy Quran describes different stages for creation of human being. The present article is one part of a detailed and expanded research which focuses on the creation of human being. This is the second stage of the development of the embryo which includes coagulum, lu MoreThe holy Quran describes different stages for creation of human being. The present article is one part of a detailed and expanded research which focuses on the creation of human being. This is the second stage of the development of the embryo which includes coagulum, lump of the flesh and flesh. Each of these terms describes the exact condition of the embryo which starts in the third week and lasts until the eighth week ofthe pregnancy. The importance of the creation of the human being is so much that the holy Quran has a Sura called "Alaq (Coagulum)". The present article shows some part of the Quranic content in this regard while comparing them with related scientific findings. Manuscript profile -
Open Access Article
99 - Revealed Evil in Interpretational Viewpoint
Ramezan Ali Taqizadeh Chari Fatemeh Jafaari kamangarEvil issue and his role in Creation system is one of the religious important subjects which owns wide reflection in mystical and Persian texts. But the remarkable note is the clear contradiction in two views to Evil which can be sensed; while Evil is known as a rejected MoreEvil issue and his role in Creation system is one of the religious important subjects which owns wide reflection in mystical and Persian texts. But the remarkable note is the clear contradiction in two views to Evil which can be sensed; while Evil is known as a rejected and outcast creature of Lord's Mercy in Quranic view; in interpretational – mystical view he is worshiped by some scholars and his performance is strongly defended. The present article which is done by librarian method studies and surveys the philosophy of Evil's creation by expressing Quranic and interpretational – mystical principles. From interpretational – mystical viewpoint, the reasons of Evil's creation conforms Gnostics and Muslim Gnosis and finally comes to the conclusion that in spite of two various viewpoints, Evil's existence is nothing but beneficent for human beings. Manuscript profile -
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100 - Applying the Educational Implications of Life Meaning from Allameh Tabatabai and Thomas Aquinas Viewpoint
Gholam Ali Ahmadi Mohammad Reza Shamshiri Jahanbakhsh RahmaniThe meaning of life and the search for this meaning is a moral, spiritual, psychological and religious necessity. Allameh Tabatabai and many Islamic and Shiite philosophers believe that the meaning of life depends to a large extent on the instinctive structure MoreThe meaning of life and the search for this meaning is a moral, spiritual, psychological and religious necessity. Allameh Tabatabai and many Islamic and Shiite philosophers believe that the meaning of life depends to a large extent on the instinctive structure of individuals. This need is like the basic human needs (eating, drinking and sexual needs) that exist in the first instinct in human beings. Thomas Aquinas and Allameh TabatabaiBoth discoveries are considered beliefs because they both believe in the existence of an end in the creation of man and the world based on the concept of divine wisdom and the existence of an end in the evolution of beings. The approach of the present study is comparative. Both philosophers have in common that they have considered the meaning of life as the purpose of life and the purpose of life as the existence of God. The present study seeks to answer the questions that after recognizing the principles and the type of their philosophical approach, where are the points of difference and commonalities between these two thinkers? And what is their educational perspective and how can we establish a relationship between the views of these two thinkers in the discussion of the meaning of life and the educational perspective. Manuscript profile -
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101 - The place of the holy Qoran in the world of being from Mollasadra view point
Monireh Seyed MazhariIn this writing first we are going In mention to the order of the worlds of being that is the order of God’s knowledge.from the beginning to the end of divine tact and in this manner we are going to describe the place of the holy Oman and decending mov ernent of i MoreIn this writing first we are going In mention to the order of the worlds of being that is the order of God’s knowledge.from the beginning to the end of divine tact and in this manner we are going to describe the place of the holy Oman and decending mov ernent of it from heaven to the world of being. Then we will consider this subject that the written or compiled Qoran the collective Qoran which its insightful aspect is considered as a book.is the same ex istentia] and creations] Qoran.1t is also an inward and existential nature and parable reality of the world of being.ln the following we are going to examine the quality of God.s knowledge in the eternal being.s order and before existence of things as well as the quality ofdetailed know ledge of the exalted God in the order of action and after creating things.In our discussion over word and the holy book of the exalted God. We will consider the relation between Qoran and the other forms of the words and the holv hook. Afterw ards we will present a picture of the place of the great Ooran which has been elicited from Qoranic and commentary works of Sadr-ol-Moteahelin. Manuscript profile -
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102 - ADAM WHO BECOME PROSTRATED IN KORAN AND LITERERY TEXTS OF FARSI
Maryam Mahmoodi mahdi MomtahenThe story of creation of Adam is from Koranic stories that devote a lot of verses to itself. In this story has been pointed to different aspects of creation until descent of Adam from divine heaven to rarthy world. Prostration of angels in front of Adam i MoreThe story of creation of Adam is from Koranic stories that devote a lot of verses to itself. In this story has been pointed to different aspects of creation until descent of Adam from divine heaven to rarthy world. Prostration of angels in front of Adam is from cases that has come in verses of Koran and commentators have discussed about it from different perspectives. Also Persian literature is fall of Koranic concepts and it is benefitted from this story. In this essay is deliberated the effect that poets and writers of Persian literature has taken from this Koranic story with the central matter of prostration of angels in front of Adam. Persian literature texts have pointed to the time of prostration of Angels for Adam , meaning and conceot of this prostration and cause and reason of that. In this distance it has been paid more attention to the recent case and general unanimity is that superiority and greatness of Adam is decisive reason for this prostration. Manuscript profile -
Open Access Article
103 - Difference or similarityof Satan andIblis
Mehdi Momtahen Zeinab TorabiSatan, the deceiver of Adam and Eve, and the biggest obstacle to achieving full humanity, is a creature who has sought to entice and seduce humankindat all ages and epoches since the creation of Adam to the resurrection of judgment; and he has sworn to th MoreSatan, the deceiver of Adam and Eve, and the biggest obstacle to achieving full humanity, is a creature who has sought to entice and seduce humankindat all ages and epoches since the creation of Adam to the resurrection of judgment; and he has sworn to the glory of God to mislead people. The origin of the word devil holds broad conceptsand includes every mischievous, defiant and rebellious creature,but different texts mentioned this existingwith varying interpretations and the word "Satan" is more applicable among them.The issue thatwill beaddressedinthispaper is the semantic study of thesetwo wordsandthe explanation of thesimilarityorthe difference of these two terms,Satan and Iblis, from the viewpoint ofverses and hadiths. Manuscript profile -
Open Access Article
104 - A study on Semantic development in Holy Quran
Farhad Abdollah Zadeh Foad Abdollah ZadehTerms and meanings have inseparable relation with each other in Holy Quran; this tight relationship creates high capacity in semantic development. Holy Quran has chosen easy and abstainer patterns which include complete meanings while having attractive and deep appearan MoreTerms and meanings have inseparable relation with each other in Holy Quran; this tight relationship creates high capacity in semantic development. Holy Quran has chosen easy and abstainer patterns which include complete meanings while having attractive and deep appearance in a way that a single term or a phrase containing clear appearance can be interpreted differently and various. The goal of the present paper is to express various meanings of lexical and semantic factors which cause creation or development of meanings in terms and phrases in descriptive – analytical method and by applying Holy Quran's Verses. One of the outcomes of the research is that Holy Quran applies various morphological and rhetorical rules and methods which conduces semantic development. Manuscript profile -
Open Access Article
105 - Belief in Divine Words and Purposeful life from Holy Quran’s Perspective
Hossein Moqaddas Javad KarkhanehIn the view of the divine worldview, the world and man are purposeful and move in a certain direction. The basis of creation is to reach the divine encounter and specific plans have been explained to achieve it. In this regard, the role of faith in divine promises in th MoreIn the view of the divine worldview, the world and man are purposeful and move in a certain direction. The basis of creation is to reach the divine encounter and specific plans have been explained to achieve it. In this regard, the role of faith in divine promises in the purposefulness and direction of the vision and way of life of human beings is one of the important issues that have been addressed in this research. In the importance and necessity of this, it must be acknowledged that after knowing the purpose of life, having the right motivation and life expectancy can play a significant role in human life. Belief in divine promises has an important strategic role in human life, which is mentioned in the Holy Qur'an and the narrations of the Ahl al-Bayt. In this research, while defining the purposefulness of creation, first to some important goals of human creation such as worship, benefiting from divine mercy and the necessity of divine grace, and then the Holy Quran look at divine promises and the role of faith and their important effectiveness in worldly life and The afterlife of man has been dealt with in a descriptive-analytical method. Manuscript profile -
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106 - Explaining the relationship between the activity of God and man in the Qur'an with emphasis on the theories of Fakhr Razi
Reza Kahsari Mohammad Reza Amerian Alireza SaberianThe role of man in his actions is one of the important theological and interpretive issues, that is, does man have the power of choice in his actions or is he forced by the divine will and his will has no role in performing actions? Fakhr Razi, a great philosopher, theo MoreThe role of man in his actions is one of the important theological and interpretive issues, that is, does man have the power of choice in his actions or is he forced by the divine will and his will has no role in performing actions? Fakhr Razi, a great philosopher, theologian and commentator of the sixth and seventh centuries, considers human actions as God's creation and believes that man has no authority in performing his actions, and considers man's will and authority to be contrary to monotheism in creation and lordship. He considers the eternal knowledge and divine scope as the cause of the coerciveness of actions and states that just as God is the creator of man, so he is the creator of his actions. In a descriptive-analytical method, the author explores the views of Fakhr and considers his theory to be in conflict with the verses of the Qur'an and the principle of causality. Other results of this research include the cross-sectional relationship between the creation of God and man and the explanation of the relationship between the recording of human deeds in Ommolketab and the coercion of human beings. Manuscript profile -
Open Access Article
107 - Intertextuality of Poetries by Akhtal with Holy Quran
Hamid Motevallizadeh Naeini Reza Afkhami Aqda Rahmatollah Heidari Maneshintertextuality is one of the important topics in literary criticism, a theory in order to read the literary text more deeply and achieve its unspoken. According to this theory, any text, consciously or unconsciously, is the birth and re-reading of pre- or contemporary Moreintertextuality is one of the important topics in literary criticism, a theory in order to read the literary text more deeply and achieve its unspoken. According to this theory, any text, consciously or unconsciously, is the birth and re-reading of pre- or contemporary texts. The Holy Quran is one of the texts with which the poems of many poets have been linked; One of these poets is the famous poet of the Umayyad era, who has used Qur'anic interpretations and concepts in his poems in a very artistic and creative way and has made his poems extremely attractive and effective. The present study aims to explain the types of Quranic intertextual examples by Akhtal by analytical – descriptive method to analyze the types of intertextual relationships in the poems extracted from him with the Quran. Review of Akhtal poems prove that sometimes he uses the content or meaning of a verse or verses from the Holy Quran as his source of inspiration, and sometimes he uses Quranic verses in the structure of sentences and music of verses, and sometimes he refers to Quranic stories to his literary work as an attribute of holiness and permanence. Manuscript profile -
Open Access Article
108 - The origin of the universe in Greek philosophy and Islamic philosophy
محمدحسین ایراندوستBackground discussion of "how the world began" dating back to ancient Greece. This is discussed later under the title of "origination and steps" as one of the topics and issues discussed philosophy and Kalam. Philosophers, when the universe was largely pro football theo MoreBackground discussion of "how the world began" dating back to ancient Greece. This is discussed later under the title of "origination and steps" as one of the topics and issues discussed philosophy and Kalam. Philosophers, when the universe was largely pro football theory. But in later centuries with the advent of transcendental philosophy, Aristotelian theory of "eternal universe" was negated by using the theory of substantial motion a new form of creation when the universe "called" contingency modernity "was presented. This article has descriptive approach to one of the accessories of the creation and eternity of the world, namely "how the world began," and to answer the question of whether the universe "occur" or "old" What is the origin? Manuscript profile -
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109 - Investigating the Elements of Linked Cohesion and Its Relation to Meaning in the Story of Adam's Creation in Mersad Al-Ebad
Parvin Golizadeh Rezvan FatemiCoherence is a linguistic term for the text, coined in 1976 by McHaleidi and Ruqiyyah Hassan. Text for consistency requires elements, one of which is relational or conjunctive devices that make vocabulary and conjunction interlocking, especially text sentences.Every lit MoreCoherence is a linguistic term for the text, coined in 1976 by McHaleidi and Ruqiyyah Hassan. Text for consistency requires elements, one of which is relational or conjunctive devices that make vocabulary and conjunction interlocking, especially text sentences.Every literary text takes advantage of these elements and its function is based on a particular way of dealing with the subject under discussion. In this study, we examine these devices among the sentences of Adam's creation story in Morsad al-Abad in four types of incremental, oppositional, causal, and temporal relevance factors. By examining the related species, it was concluded that the function of enhancing and causative factors is more than other transplanting factors. The explanatory factor is most commonly used, which can be influenced by the subject under discussion, which is the description and description of Adam's creation story. Because this text narrates a mystical story for mysticism and mysticism enthusiasts, it must therefore use incremental or incremental factors to better portray the story and to effectively convey this mystical romance. Manuscript profile -
Open Access Article
110 - Mythical Implications of the Earliest Sin in Literary Texts
Timoor MalmirIn ancient literary texts some great characters commit such a sin that downgrades their status or leads them to an early grave; though their importance is sustained. This is a contradiction which has come together based on an archetype concerning the Creation. The Creat MoreIn ancient literary texts some great characters commit such a sin that downgrades their status or leads them to an early grave; though their importance is sustained. This is a contradiction which has come together based on an archetype concerning the Creation. The Creator has first created a human being (a prototype) who is doomed to be killed by Ahriman, the evil. Then, out of his decomposition, other human beings begin to exist. This myth has transformed in the eras of pervasive logic and reasoning: the death of man occurs either as his expulsion from the paradise or his degeneration of status. And this should be the result of committing a sin. This sin, indispensable for the creation of man, has been thoroughly discussed in religious texts, and deserves retribution in the world to come. This paper tries to find a common ground among different and even contradicting ideas based on the deep structure of the Creation myth. Manuscript profile -
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111 - Unity of Creation; Bin Ma'ayet of Khosrawani's Wisdom in Manteqotteir Attar
Leyla Gholami Ahangar-Kolayi Mahmoud Tavousi Shahin Ojagh AlizadehKhosravani Hekmat is Philosophy and mysticism of ancient iran that In this research, the principle of unity of creation is considered as one of its important attributes in the works of Attar. According to the results, The poet was influenced by the principle of the unit MoreKhosravani Hekmat is Philosophy and mysticism of ancient iran that In this research, the principle of unity of creation is considered as one of its important attributes in the works of Attar. According to the results, The poet was influenced by the principle of the unity of creation, although under the influence of the human being in the wisdom of Khosravani, But, unlike its predecessors, The scientific analogy corresponds to the universe of the universe with the cosmic universe, which is equivalent to the analogy of the integrity of the thirty-sixth with the Simorgh. Particle and universe, ancient secrets, ordering, desirable city, number 30, Mount Ghaf, The victim of the sensual desire, the number seven, the simorgh and the famine are all the manifestations of the unity of creation in Manteqotteir that They originated from the wisdom of Khosravi. The unity of its existence in Manteqotteir is related to the integrity and integrity of the universe, the cosmic order, and the mythology of the perfection of the day. Between the above concepts, the equality ratio is in the quadruple rational ratios. Manuscript profile -
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112 - Review of different types of Ferdowsi tones in Shahnameh
arefe dehghani manuchehr akbariIn this paper, we examine the tone and tools of creating tone in the Shahnameh. These are distinct in various times, situations and places and in the face of different audiences and in different positions. In this review, we got into a variety of tone, usually two-tone, MoreIn this paper, we examine the tone and tools of creating tone in the Shahnameh. These are distinct in various times, situations and places and in the face of different audiences and in different positions. In this review, we got into a variety of tone, usually two-tone, at the same time used together, and sometimes we are more than two tone in a speech. Sometimes a character, although it was long, was accompanied with only one or two tune. Sometimes the speech was short, but the tone changed, for example, the beginning of speech was aggressive, but in the continuation, he spoke, and the countless variations of the tone and its various types in the Shahnameh, caused that the long-being of this great feat would not be, and with the art of Ferdowsi, even sometimes the audience This is so influenced by the speech tone, which unconsciously changes the face mode and the type of reading, and with that character is also a essence. Manuscript profile -
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113 - ‘‘Elegance observes but Elegance’’ Sheikh Mahmoud Shabestari’s Vision on the most Elegant System
Majid Noorikhkgkhkg Manuscript profile -
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114 - The Concept of “the Transcendental” and Lack of “Relation” in Plotinus Philosophy
tahere Mesgar Heraviksj -
Open Access Article
115 - The Origins of Three Literary Movements: Literary Return, Classicism, Recreation Movement (A Comparative Analysis)
Meysam Khoeini Hossein Arian javad kabutariuqThe 16th and 17th centuries witness the emergence of Classicism or Traditionalism in western literature, when great poets and authors like Molière and Jean Racine imitate the Greek and Latin works. Similarly, there rose in early twentieth century in Arabic litera MoreThe 16th and 17th centuries witness the emergence of Classicism or Traditionalism in western literature, when great poets and authors like Molière and Jean Racine imitate the Greek and Latin works. Similarly, there rose in early twentieth century in Arabic literature such a movement under the name of “Harekatol Ehya” (Recreation Movement). In Persian Literature, “Bazgasht-e Adabi” or “Literary Return Period” is also a move­ment for a return to writing poetry in the classic styles which began in mid-18th century. It seems that the literature in those three periods needed to once again return to and review its heritage. This study aims at tracing back the origins of these three movements to comparatively find out the commonalities with respect to their principles, introspective bases, aestheticism, and techniques of eloquence. Moreover, it is explored the reasons why the poets of these three periods craved for the grace and glory of their precedents. Manuscript profile -
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116 - Analysis of Mythology Myth in Khayyam Neyshaburi Thought
Hossein ArianThe present paper endeavors to find a relationship between Khayam's philosophy and his mythology. Because it is found out that the selection of poetry for his ideas according to the relationship between poetry and mythology has been out of consciousness simply because t MoreThe present paper endeavors to find a relationship between Khayam's philosophy and his mythology. Because it is found out that the selection of poetry for his ideas according to the relationship between poetry and mythology has been out of consciousness simply because there are various signs that prove his mythology such as mythological time, rounds and cycle of drinking wine, flowers and grass growing out of earth and then being turned into soil again, pottery and pot, witnessing the body parts of human beings out of suspended dust in the air, and the like. Explanation of mythological insight is not possible except through literature and poetry. Else, due to the signs related to earth, it is highlighted that Khayam's inclination is towards earth because according to mythologists every artist, writer, and poet tries to choose one of the four elements of life. We believe that Khayam's element is that of earth so that we strive to prove it via the signs extracted out of his quartet. Thus, the research methodology has been quantitative and descriptive and the relevant information has been provided through library studies. The purpose of writers has been more on proving Khayam's mythology with an emphasis on earth. The outcome has been Khayam's inclination on such a generative element as earth. Manuscript profile -
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117 - Analysis of Tourism Effects on Economic, Socio-Cultural and Environmental Development of Astara City Using Chi-square Model
Maria Nahavandpour Mohsen Ranjbar Hossein Mojtaba Zadeh Khaneghahi -
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118 - Management of Recreational Sites and Observance of Environmental Law Considerations through Carrying Capacity Determination
Sepideh Mohebi Seyed Mostafa Tayebi Sani Afshin Jafari Bagher Morsal -
Open Access Article
119 - Text Creation Mechanisms in Laila al-Juhani's Firdaws al-yabāb (The Barren Paradise)
Reza Nazemian Majid Salehbek Majid BayatiIn this article text creation mechanisms and aesthetics of language structure in the novel Firdaws al-yabāb (the barren paradise) are investigated. This novel is full of poetic language is concise and inspiring. The novel is characterized by the use of compact language MoreIn this article text creation mechanisms and aesthetics of language structure in the novel Firdaws al-yabāb (the barren paradise) are investigated. This novel is full of poetic language is concise and inspiring. The novel is characterized by the use of compact language and other texts as if it benefits from other experiences in order to show the inner world and disagree with whatever exists. Laylā Juhanī used other texts to create and develop the text and combined different texts to complete her literary invention. Hence, the critique and discovery of the broad meaning of this novel begins from its beginning. The beginning of a story as its plot is very important to guide to the meaning of the text. Various research methods such as structuralism, semiotics and stylistics have been used in this research, all of which lie under the umbrella term of structuralism. This study does not deal with the theoretical issues related to structuralism that are found in abundance in various sources and references, and has attempted to show these theories in practice in the novel. This article emphasizes the importance of the beginning of the story to discover the hidden meaning in the text and addresses issues such as to make poetic the language and the internal and external relations of the text as mechanisms for text development. The results show that Firdaws al-yabāb has linguistic poetic potentials and numerous textual possibilities. In this article, it is shown that Firdaws al-yabāb is a large metaphor around which small metaphors have been formed. Manuscript profile -
Open Access Article
120 - The Philosophy of Being in Sohrāb Sepehri’s Poetry: The Myth of Light and Darkness
Zahra Khatami Kashani Mohammadreza QariThe mysteriousness of the creation and the emergence of the world always leads human beings to find their answers in the world of myths. Researchers divide the myths of creation into two general groups: The myths of cosmogony that describe the beginning of the world in MoreThe mysteriousness of the creation and the emergence of the world always leads human beings to find their answers in the world of myths. Researchers divide the myths of creation into two general groups: The myths of cosmogony that describe the beginning of the world in symbolic terms; and the myths of origins that portray the birth of plants, animals, humans, etc. The myth of light and darkness is one of the most universal cosmogonic myths that are strongly bound with mystical literature. Sohrāb Sepehri is a mystic poet, and his intuition of the story of creation is achieved through his poetry. In mystical intuition of his first poem collections, we encounter both of the two myths of cosmogony and origins, whereas in the later collections we encounter rather with the origin myths. In this article, we examine Sepehri’s Hasht ketāb (eight books) by a descriptive-analytic method. We will study Sepehri’s mystical intuition from the perspective of mythological criticism based on the light and darkness mythology in order to answer some of the questions of humans willing to know the creation. Manuscript profile -
Open Access Article
121 - Examining love and its allegorical manifestations in Hakim Nazari Qahestani's ghazal
mohammad hajiababdiThe great master and poet of Qahestan region, Hakim Nazari, with the help of his gentle soul, powerful thought, thoughtful mind and inspired by the spiritual worlds and the inner world, reflected his tender and subtle feelings in the form of sonnets. In addition to crea MoreThe great master and poet of Qahestan region, Hakim Nazari, with the help of his gentle soul, powerful thought, thoughtful mind and inspired by the spiritual worlds and the inner world, reflected his tender and subtle feelings in the form of sonnets. In addition to creating lofty and deep themes, the poet has achieved all kinds of literary tricks and tricks due to the need of the listener and embellishing the words. One of the aspects of Nizari's rhetoric and depictions is allegory and its sub-branches. The aim of the upcoming research is to investigate love, one of the most central mystical experiences of the poet with an allegorical approach, which the writer has analyzed in a documentary and library way and in a descriptive and analytical way. The main question is, what purpose did the poet of Qahestan follow from the use of allegory and its sub-branches? The findings of the research indicate that the poet used allegory as the most efficient way of similes to reveal complex meanings, especially his mystical experiences, and sometimes mentioned multiple allegories for the same meaning, and the purpose of that was to clarify the various dimensions of that meaning. . In his allegories in the realm of love, Nazari used more tangible and sensual personalities and images and created novel themes.Keywords: Nizari Qahestani, Ghazal, image creation, allegory, love Manuscript profile -
Open Access Article
122 - The effectiveness of training interactive thinking pattern on implicit knowledge and creativity of teachers
Matina Bagheri touchaee ramin Habibi-Kaleybar peyman YarmohamadzadehThinking grounds and thinking power are among the issues that play an important role in the knowledge of teachers. The purpose of the present study was to investigate the effectiveness of teaching interactive thinking model on the tacit knowledge and knowledge creation MoreThinking grounds and thinking power are among the issues that play an important role in the knowledge of teachers. The purpose of the present study was to investigate the effectiveness of teaching interactive thinking model on the tacit knowledge and knowledge creation of primary school teachers. The research was a semi-experimental and pre-test-posttest with control group. The statistical population consisted of all elementary school teachers of district one of Baharestan City in the academic year 2018-2019 with 695 students. 82 of them were selected by multistage random sampling method and randomly assigned to two experimental groups (41 subjects), (N = 41) and control (n = 41). Data were collected using the standard knowledge of implicit knowledge (2012) and knowledge creation questionnaire (2002). The content validity of the questionnaires was confirmed and the reliability of the implicit knowledge and knowledge creation questionnaire was 0.78 and 0.96، respectively. Data analysis was performed in two levels of descriptive and inferential statistics using SPSS software. The results of this study showed that interactive thinking education has a significant effect on tacit knowledge and knowledge creation of teachers (P <0.05), and it increases the tacit knowledge and knowledge creation in elementary school teachers, therefore attention to interactive thinking model plays an important role in improving tacit knowledge And has a teacher of teachers. Manuscript profile -
Open Access Article
123 - Forest road network designing for tourism development in Arasbaran protected area using GIS
Manijeh Talebi Baris Majnounian Majid Makhdoum Ehsan Abdi Mahmoud OmidAccess routes are the basic requirements to access recreational areas and tourism planning. The purpose of this study is designing and evaluating of forest road network in order to select the optimal road network for tourism development in Arasbaran protected area. For MoreAccess routes are the basic requirements to access recreational areas and tourism planning. The purpose of this study is designing and evaluating of forest road network in order to select the optimal road network for tourism development in Arasbaran protected area. For this purpose, recreational suitable areas were evaluated and identified using Makhdoum systemic methods and Multilayer perceptron (MLP) neural network. In order to prepare the road passing suitability map, effective criteria for road designing have been standardized with the fuzzy logic method and combined according to the relative importance obtained from the analytical hierarchy process. Then, the road network options were designed for access to recreational areas in the GIS environment and evaluated in terms of technical, environmental and socioeconomic. The results of the tourism suitable area assessment showed sections of the region have a capability for intensive recreation class 2 (0.17%), and extensive recreation class 2 (10.09%). According to the weighting results by criteria, slope criterion with a value 0.289 and height criterion with a value 0.033 have the highest and the lowest weight, respectively. Overall, 14 road network variants were designed and based on the final evaluation, variant 7 was selected as the optimal option with density 3.34 m/ha, accessibility (hard) 64.68% and minimum cost and environmental impacts. Therefore, taking into account the cost and environmental impacts and using GIS capabilities, it is possible principle design of the road network, and as a result the development of existing access roads in order to develop tourism in the area. Manuscript profile -
Open Access Article
124 - Recreation suitability zoning in part of the Oman sea coast
Malihe Erfani Nahid EhsanZadehBackground and Objective Ecotourism activities lead to the development and environmental conservation if they performed on the basis ‎of environmental potential and continue through appropriate exploitation and conservation of managed ‎areas. Therefore, ecotouri MoreBackground and Objective Ecotourism activities lead to the development and environmental conservation if they performed on the basis ‎of environmental potential and continue through appropriate exploitation and conservation of managed ‎areas. Therefore, ecotourism is known as one of the kinds of sustainable tourism that with reasonable ‎management is able to meet the protection and development goals. One of the most ‎important management activities is zoning and spatial prioritization of suitable areas for tourism ‎development. Suitable areas have the best status of predefined evaluation criteria. The selecting process ‎of the appropriate zone involves two main steps typically; screening (identifying a limited number of ‎candidate zones from a wide geographical area according to a range of criteria), and evaluation. Land evaluation is a process of predicting the potential use of land-based on its attributes. Due to the ‎importance of zoning in tourism management, many studies have been done so far, but a review of ‎studies conducted in Iran showed that coastlines have been less considered in such studies. Therefore, ‎the present study intends to identify and prioritize suitable ecotourism areas in a part of the southern ‎coasts of the country according to ecological and socio-economic resources. The present study is to investigate the capability and zoning of the eastern watershed of Chabahar Gulf with a coastal length of 47 km for coastal tourism and also to identify and select the most suitable areas based on their preference in terms of criteria. Materials and Methods At first, all possible criteria for land suitability evaluation for tourism development in the study area were selected according to the review of resources, and finally, using a questionnaire and Delphi method, the criteria were finalized. The identified evaluation criteria were in two forms of factor (continuous and discrete) and constraint as; Continuous factor criteria included; distance from the river, distance from the wetlands, distance from the mountains of Hezar-Dareh (Badlands)‎, distance from the port and the pier, distance from historical and cultural centers, distance from specific vegetation, distance from the specific animal, distance from agricultural lands, distance from the natural fountain, distance from rocky shores, distance from sandy shores, distance from the road, distance from rural areas, and distance from urban areas. Discrete factor criterion included; vegetation and restriction criteria included; wetland backline, river backline, and shore backline. Evaluation criteria were identified, prepared, and mapped. Finally Merged using the multi-criteria evaluation method (MCE) and the weighted linear ‎combination (WLC) approach. The weight of each factor ‎criterion was obtained by the analytic hierarchy process ‎‎(AHP) and all layers related to these criteria were ‎standardized and dimensionless by the fuzzy method. The ‎standardization of constraint criteria was performed by the ‎Boolean method.‎ Areas that have more than 70% suitability for the coastal ecotourism development and also have at least 9 hectares extension were identified as acceptable areas. These two filters were implemented by applying the Siteselect function. Results and DiscussionThe consistency ratio for the AHP were obtained 0.05, which is less than 0.1, therefore the weighting was done correctly. The filtered map (based on minimum area and minimum suitability) obtained from WLC showed that suitable areas for ecotourism development are along the coastline and mainly natural factors and spectacular geological attractions have been effective in this selection. The results of weighting the criteria show that rocky shores, sandy shores, and mountains of Hezar Dareh have the most weight among all operating criteria, which are respectively 0.19, 0.134, 0.12, and 0.09 and show the great attractiveness of these phenomena in attracting tourists from the experts' point of view. The resulting layer ‎of overlay was classified into two favorable and unfavorable classes. The results showed that the appropriate places for potential tourism were 233 hectares and are ‎located in seven zones along ‎the coast. Zones 4, 5, 2, and 3 had more priority, respectively based on the statistical characteristics of desirability, as well as the superiority of landscape features, proximity to the sea, and the greater accessibility, also the well-known locations. The field study also showed that these areas are more visited by tourists, which indicates the validity of the method and criteria used. Zones 7, 1 and, 6 are also in the next priority, respectively, which need more management and planning in terms of access to increase the tourism suitability. These results show the role of socio-economic factors, especially infrastructure. Ignoring it will lead to the elimination of recreational use or the imposition of irreparable damage to the environment. Conclusion So far, our study area was less affected by accelerated development and its nature remains healthy. In this regard, allocating parts of the region to ecotourism landuse, if properly managed, can ensure the conservation of the environmental quality of the identification zones, because ecotourism is mentioned as the best policies of natural resources management which lead to the reduction of destructive factors and their sustainable protection, and on the other hand, by developing ecotourism sites and improving tourism facilities, the economic state of the tourist host community also improves. Among the identified zones, four zones 4, 5, 2, and 3 are suggested as the first priority ‎for tourism planning respectively.‎ Organizing, developing, and improving communication networks and roads in the region will increase the suitability of the region, especially zones 7, 1, and 6. Therefore, the development of communication networks and air transportation, maritime transportation, and Ground transportation and facilities and welfare and accommodation facilities needed by tourists are suggested, as well as maritime tourism tours to increase the region's attractiveness in attracting domestic and foreign tourists. Also, due to the high attraction of the mountains of Hezar-Dareh, which also have geological importance, it is suggested that parts of the study area be managed as a geological park or geopark. A more detailed study of the area is suggested to a spatial selection of coastal tourism activities with more comprehensive spatial information in the identified suitable areas in this study for future studies. http://dorl.net/dor/20.1001.1.26767082.1400.12.1.6.7 Manuscript profile -
Open Access Article
125 - Recreation assessment with enhanced systematic model and GIS (Case study: Shourab forest park-Khoramabad)
Mahboubeh Yarahmadi Jafar Oladi Ghadikolaei Jahedeh TekyekhahIn this study, suitable areas in the Shourab forest park were identified for intensive and extensive outdoor recreation using five ecological parameters (slope, aspect, height, soil and vegetative cover). The result showed that 46.447, 14.244, and 515.401 hectares of pa MoreIn this study, suitable areas in the Shourab forest park were identified for intensive and extensive outdoor recreation using five ecological parameters (slope, aspect, height, soil and vegetative cover). The result showed that 46.447, 14.244, and 515.401 hectares of park area have the ability of class 1 extensive outdoor recreation potential, class 2 extensive outdoor recreation potential, and class 2 intensive outdoor recreation potential respectively. Besides it was determined that one of the problems caused increasing rudeness in park nature was absence of attention to all effective factors (water resources and recreation facilities) in assigning to outdoor recreation potential of the park. Therefore questionnaire and oral interview were used for evaluation of visitor's suitable usage of outdoor recreation sites. In order to preparing of water resources and park facilities' map, all area related to water resources and park facilities were identified and recorded using GPS. Result showed people usage of the park have not conformed to classification plan. It was also showed that outdoor recreation has a direct relation to water resources, facilities, and tourism charisma of the park. Therefore, these factors were intersected as positive informational layers with primary recreation capability map and a final recreation capability map was obtained based on those factors. The final results showed that despite the high efficiency of conventional method, due to the lack of consideration of all the factors affecting on outdoor recreation, other information layers (for example water recourses and recreation facilities) are also required in addition to ecological factors. In the last stage according to plan of final outing power, the map of development possibility was prepared in the park. The results of these maps showed that based on spatial extent for promoting regional outing based on spaciousness there are seven and three properties for first and second degree focused classes respectively. Manuscript profile -
Open Access Article
126 - Investigating Artistic Creation and the Role of the Artist in the Manifestation of Beauty, Considering Divine Creation
Somayyeh Ghadimzadeh Morteza Shajari Zahra Fallah MehtarlouAccording to Islamic mystical reflections, the beauty of God is considered the foundation of the universe's creation, resulting in an inseparable link between beauty and creation. The present study aims to analyze human artistic endeavors in light of the divine creation MoreAccording to Islamic mystical reflections, the beauty of God is considered the foundation of the universe's creation, resulting in an inseparable link between beauty and creation. The present study aims to analyze human artistic endeavors in light of the divine creation concept, drawing from the mystical belief that 'humans are an image of Him.' This study seeks to introduce an appropriate approach to manifesting beauty in artwork and exploring the role of the artist in this context. Employing a descriptive, analytical, and interpretative methodology, we draw from Qur'anic teachings, Islamic mysticism, and theosophy sources to investigate the various levels of God's creation and the relationship between creation and the act of speech in the universe, humans, and the Qur'an (as His perfect manifestations). Furthermore, we consider the human existential faculties to analyze and explain the quality of beauty manifestation in artwork. To illustrate this, we study Isfahan's Hasht Behesht garden from this perspective. Through this study, we establish that the artistic act of humans, at the level of the heart (intellect), is connected to the beauty of the word-like and esoteric essence of the work. At the level of sensation, it corresponds to the beauty of the book-like and the exoteric form. Therefore, the stronger the relationship between these two facets, brought forth by the power of the artist's imagination, the more beauty emerges in the aforementioned work. However, lasting beauty consistently originates from the word-like aspect of the artwork, which is in relation to God, representing the beauty of God. Manuscript profile -
Open Access Article
127 - Human bilateralism in Islamic mysticism
Kheirollah Mahmoodi Masoumeh BakhshizadehMan, the superior to every creature, is a bilateral being who, both in creation and in behavior, tends toward divine light and darkness. A part of his existence pertains to the light and the other part to the world of darkness. Lights and darkness allegory and man's p MoreMan, the superior to every creature, is a bilateral being who, both in creation and in behavior, tends toward divine light and darkness. A part of his existence pertains to the light and the other part to the world of darkness. Lights and darkness allegory and man's place among both of them are symbolically addressed. Body and soul, wisdom and ego, goblet and light or goblet and wine as well as mirror and felt are of the most major titles of allegory. Man and woman are another expression in order to show the reciprocal symbols of light and darkness in the creation domain; an allegory which can also be seen in the other cultures and religions. In addition, woman herself has a dual face. On the one hand, she is the symbol of darkness against man, and on the other, she is the symbol of real light that is, absolute reality. It is seems that, man's duality is influenced by an extensive argument entiteled "Haghighat – e Mohammadiyeh", because the inherent concept of Haghighat-e Mohammadiyeh, in which mankind is proposed to be the most significant evidence, is per se a dual concept that plays the intermediate role. Manuscript profile -
Open Access Article
128 - Study and Criticism Of Peacefulness in Mystical Texts
Abdolreza MazaheriTo prevent the cultures and religions conflicts, western societies have raised religious pluralism and political liberalism in global village whereas in mystical texts with "love" entering the Islamic mysticism, the discussion of peace and love of people is raised. And MoreTo prevent the cultures and religions conflicts, western societies have raised religious pluralism and political liberalism in global village whereas in mystical texts with "love" entering the Islamic mysticism, the discussion of peace and love of people is raised. And also, contradictory phenomena of the developing world are prone to the peace and hospitality; also, the Holly Qur'an recommends peace among believers. The reason for the Tolerance of Mystics is the magnitude of the creation and the diminutiveness of the human thinking against it. This tolerance does not mean disorganization against Sharia; Rather, it is a trust for divine forgiveness and covering protection that after building the absorption capacity for guilty Muslims, He turns to other religious disciples such as Jews and Christians and provides the capacity for their reception in society so that the geographic, skin color and racial boundaries are not considered and the sufferings and pain of humanity are healed, and there comes a concern over public affairs and an exodus for other religious disciples are kept open, and thus, such a compassion for public and hospitality to becomes a reason for peace and calmness and the development of Islam in other countries like India and Africa. Manuscript profile -
Open Access Article
129 - An Account of Hierarchy and Realms of Existence from Allameh Tababaei’s Point of View Based on his Philosophical, Koranic, and Mystical Comments
Leila Afsari seid sadraddin tahery Abdolah SalavatiThis paper endeavors to study over the standpoint of Allameh Tababaei as a theologian, great commentator, well-aware of the expanse of Islamic mystical thoughts and fundamentals in terms of the hierarchy and realms of existence, and their relationship with divine names MoreThis paper endeavors to study over the standpoint of Allameh Tababaei as a theologian, great commentator, well-aware of the expanse of Islamic mystical thoughts and fundamentals in terms of the hierarchy and realms of existence, and their relationship with divine names and attributes and the universe and the world of revelation and creation, and deliberates on his philosophical, Koranic, and mystical beliefs. What stems from the study of Allameh Tabatabaei’s works is that while making a classifications of the hierarchy of world, he had held three viewpoints, namely philosophical, Koranic, and mystical so that he had three separate classifications due to them. In his philosophical works he points to three realms of wisdom, imagination, and matter and materials, and also in Tafsir Almizan that is interpreted verse by verse, the creatures and realms of existence are classified into the world of revelation and world of creation. However, in his views based on mystical trainings, he has argued over a world that is hierarchically superior to the entire philosophical realms, i.e. the realm of divine names and attributes. Therefore, the writer tries to recognize the consistency or inconsistency of the three viewpoints in addition to the precise description of the perspectives, and compare and study over his Koranic and mystical viewpoints with his philosophical ones. The methods used in this paper are descriptive-analytical together with the reference made to the first hand and library sources. Manuscript profile -
Open Access Article
130 - Sahib’s Thematic Creation via Mythical and Mystical Simorgh
saghar salmaninejad mehrabadiSimorgh is a mythical bird that has spread its wings in the field of Iranian thought, civilization, culture and thought from the distant past until now and has shown itself in various forms. The oldest text containing the myth of Simorgh is Avesta and in the field of Pe MoreSimorgh is a mythical bird that has spread its wings in the field of Iranian thought, civilization, culture and thought from the distant past until now and has shown itself in various forms. The oldest text containing the myth of Simorgh is Avesta and in the field of Persian language and literature, Shahnameh is one of the most important occasions for the emergence of Simorgh. In the sixth century, Simorgh also appeared in the field of mystical literature. This mythical bird has emerged in each period with a role and color appropriate to that time. Indian style is a method of creating themes with the ideas of the past and Saeb Tabrizi is one of the greatest poets of this style who has paid much attention to mystical themes during the period of mysticism. In this article, which has been done in a descriptive-analytical manner, we want to study the emergence of mythical-epic Simorgh and mystical Simorgh in Saeb's poetry. Therefore, the question is: considering Saeb's various efforts to oppose and create themes in various fields, how did he use Simorgh to make themes, and in what field and to express what concepts did he use this mythical bird? Research shows that Saeb, in addition to using the story of the mythical Simorgh in Shahnameh, has also used the mystical Simorgh in " Attar's book" and the grandeur and glory of Simorgh is an element taken from both epic and mystical areas that is beautiful in Saeb's poetry has been used. Manuscript profile -
Open Access Article
131 - From Ash'arites to Mowlavi about the Substance and Accident and Perpetual Creation
Fateme HeydariThe idea of instability of creatures, successive becoming, perpetual creation in philosophical, theological and mysticism thoughts has had different and similar interpretation. Muslim theologians familiarity with Greek and Indian thoughts and mystic explanations and int MoreThe idea of instability of creatures, successive becoming, perpetual creation in philosophical, theological and mysticism thoughts has had different and similar interpretation. Muslim theologians familiarity with Greek and Indian thoughts and mystic explanations and interpretations of Quran have left behind different believes in religious and mystical culture. The concept of becoming, in the discussion of the knowledge of the universe of Ash'arite's theologians in the form of the rule: "The accident doesn’t remain in two moments" leads to rejection of causal connections and proving God's absolute authority. Mowlavi teaches to his audiences his thoughts based on his mystical method while he accepts the impact from this rule. He also considers substances to be changing and sees their origins and truth as the Unity which has a different manifestation, moment by moment in addition to accidents. In his belief, levels of existence experience new existence after non-existence in succession of instants and at the same time they are not different from the Unity and they bring up idea of Unity of existence, manifestation and with-ness of God. This article intends to explain how Ash'arite's theologians and Mowlavi Jalal al-Din thought about the concept by analytical-descriptive method Manuscript profile -
Open Access Article
132 - Study of Divine Love and Affection in the Creation of the Universe (Based on the Verses of Quran from Imam Khomeini’s Point of View
Mahnaz Kaeian Hosseini Maryam Bakhtyar Ali YarhosseiniDiscussion of divine love is one of the interesting topics, especially, in Islamic mysticism that has forced many mystics and thinkers to explain and expand them according to the relevant verses of Quran. Also, Imam Khomeini in his works he dealt with this issue, by Pav MoreDiscussion of divine love is one of the interesting topics, especially, in Islamic mysticism that has forced many mystics and thinkers to explain and expand them according to the relevant verses of Quran. Also, Imam Khomeini in his works he dealt with this issue, by Paving the way the verses and narrations on the other hand, and also, with the influence of the elders of the valley of mysticism and knowledge, that in this study, We try to discuss and description about it by use of library method and collection of materials and content analysis. What emerges from his works, indicates that both universe and the creation of man are the product of divine love and affection. Such love and affection, can lead him back from this earthly world to the rest of world, if found in the seeker of path of truth, that, of course, it is possible in the shadow of acting on the rules and law that God asked of servant, and The concept “We are from God and turn to God” realized about it. From the perspective of Imam, divine love is similar to a fire that is kindled in lover heart from beginning of creation, and in order to achieve it, one must to get help from purification and cultivation of the soul, which attribute that seeks to purify the self from impurities and obstacles and mundane and material veils that appears inside devotee, and enabling devotee to discover kingdom and meet God based on verses of the Quran. Manuscript profile -
Open Access Article
133 - Prioritizing sustainable urban regeneration policies in the Historical area of Shiraz with attention to authority relations
Elham Amanzadegan Manouchehr Tabibian Mohammad Amanzadegan Hossein Amanzadegan Maryam Amanzadegan Historical areas have rich cultural, social and heritage resources due to the existence of buildings and collections of valuable spaces and the narration and reading of the reality of life and the activities of human beings living in it in More Historical areas have rich cultural, social and heritage resources due to the existence of buildings and collections of valuable spaces and the narration and reading of the reality of life and the activities of human beings living in it in the transition of history. The need to intervene in historical areas seems to be undeniable due to the needs of today's urbanization and the process of natural erosion and physical metamorphosis over time. The "sustainable urban regeneration" approach, due to the simultaneous, comprehensive and integrated considerations of physical, functional, economic, social, environmental, managerial, legal dimensions, focus on preservation, protection and development of heritage-identity capital preservation more than other policies. The present article intends to prioritize sustainable urban regeneration policies in the four neighborhoods of Shiraz historical context to create a link between the two concepts of sustainability and urban regeneration in Shiraz historical area neighborhoods, changes in its management and at the same time social, physical, cultural, and environmental regeneration and ultimately lead to vitality, dynamism, and the promotion of status and civic life in the historical area. The data required for the research have been collected through library studies, documents, field studies, reports of organizations involved in urban management and completing a questionnaire by Delphi method and interviews with experts in historical area by exploratory method. The statistical population includes citizens of five neighborhoods of the historical-cultural region of Shiraz, equivalent to 24871 people. The sample size was selected based on Cochran's formula and the questionnaire was randomly distributed and completed. Based on the policy of sustainable urban regeneration, the policies and plans of the historical area of Shiraz were analyzed and evaluated by statistical methods like Fuzzy-Topsis & T test. The results of statistical tests in order to prioritize policies indicate that the components of regeneration and sustainability in the historical area of Shiraz are lower than desired and physical policy with an average of 2.933 as the highest index, socio-demographic policy, environmental, participatory, cultural - Tourism, management, legal and economic are in the next categories with an average of 2.932, 2.920, 2.809, 2.778, 2.739 and 2.628, respectively. Given the need to pay attention to managerial and legal policies in historically valuable areas and the theories of Habermas and Foucault in this regard, there is a need to present a new approach and pay attention to the authority relations and institutions involved in the context.Extended AbstractIntroduction: The decline in the quality of the urban environment, due to the prevailing pattern of urbanization of industrial cities and fundamental changes in the structure and function of the central and old urban parts, made the issue of regenerating the historical and ancient parts of cities as an important issue. Many theorists have used various perspectives to solve this fundamental problem, such as attention to culture, modern perspective, neo-urbanism, and so on. Despite many efforts in this field, their goals were focused on the physical part of urban historical contexts and have been presented in the form of various policies. All aspects and indicators of sustainability and regeneration in the historical context have not been considered simultaneously. The basic principles as well as the participation of the people have led to the non-implementation of some executive policies in the historical context (Amanzadegan & Tabibian, 2021: 3). The process of revival and metamorphosis in historical contexts has been subjected to various ideas in the last century, which have been formed based on spatial and temporal conditions and policies governing contexts and have undergone changes in the form of different ideas (Yazdani, et al., 2017: 42-43). Some perspectives and approaches to intervention in historically valuable contexts have sometimes sought to inject new ideas into contexts without addressing the contemporary and up-to-date needs of contexts and people, as well as the main concerns of urbanization today, and this is a reason for failure. Thoughts and views as well as plans and programs that seek to correct and solve the problem of historical contexts. Therefore, in spite of many activities, considering that one of the issues of experts and decision-makers in these matters is the preservation of historical sites and the revitalization of ancient area, and government policies in recent decades have emphasized to correct the ancient texture, but unfortunately what is actually observed in practice is the gradual and uncertainty of these areas (Habibi & Maghsodi, 2017: 55-59). Due to the inefficiency of views and theories related to the historical context, the use of regeneration in the historical area along with the issue of sustainability, will lead to an integrated and sustainable development of the context. The comprehensive approach to sustainable urban regeneration can affect the quality and identity of historical contexts by considering all dimensions and components of sustainability and regeneration affecting the historical context.Methodology:SPSS software and t-test were used to analyze the collected data. Fuzzy TOPSIS has also been used to rank regeneration policies in neighborhoods. The validity and reliability of the questionnaire was confirmed based on the opinions of experts in the field of regeneration, 30 questionnaires were completed to assess the reliability and Cronbach's alpha of various indicators was more than 0.70. The policies formulated in the approved plans and programs for organizing, improving, renovating and regenrating the historical context of Shiraz in the detailed plan of the historical context, which are facing more incompatibility, were selected.Discussion and findings:T-test was used to prioritize sustainable urban regeneration policies. Due to the use of the Likert spectrum, the average is three. If the average is higher than average, it indicates more impact and if the average is lower than average, it indicates less impact. In order to assess the status of urban regeneration policies in the historical context, the one-sample parametric t-test (with the value of test 3) has been used. Given the level of significance obtained, it can be said with 95% confidence that the test results are acceptable. The results show that the average of all dimensions is below average. Physical dimension with an average of 2.933 as the highest average, social-demographic, environmental, participatory, cultural-tourism, managerial, legal, and economic dimensions are in the next categories with the average of 2.932, 2.920, 2.809, 2.788, 2.739, and 2.628, respectively. In order to assess the status of regeneration and sustainability policy in multiple neighborhoods of Shiraz historical context, t-test has been used. The results indicate that among the six components of regeneration and sustainability in the four neighborhoods of the historical context of Shiraz, three components are above average and three components are below average. The physical component with an average of 3.443 has the highest average and in other words is the most desirable component; And the component of public participation with an average of 2.232 has the lowest average and in other words is the most undesirable component. In general, the situation of regeneration and sustainability in the four neighborhoods of the historical area of Shiraz with an average of 2.993 is lower than the desired level. In order to be able to compare and rank historical area’s neighborhoods in terms of sustainable urban regeneration dimensions, the fuzzy TOPSIS model has been used. Also, fuzzy hierarchical analysis technique has been used to weight the indicators. After extracting the regeneration policies using the Delphi method and classifying the causes of non-feasibility of the plans and programs of the historical context of Shiraz in different areas related to the regeneration policy, different stages of fuzzy TOPSIS have been performed.Conclusion:It can be concluded that in general, the policies of urban regeneration plans and programs in the historical area of Shiraz are in an unfavorable situation, which can be confirmed according to obtained averages. In general, it can be said that the economic dimension includes; Reducing the profitability, efficiency and desirability of reconstruction projects in the historical context before and during implementation, increasing project implementation costs, lack of investor attraction, financial and economic weakness of the residents of the context, etc., are the most important components affecting the implementation of sustainable urban regeneration policies and programs in the city of Shiraz which is considered to be one of the main reasons for the failure of regeneration programs in this area.This result is important considering the ruling planning system of the country and the very important role of the executive and financial power of the employer. It seems reasonable that each of the projects, plans and programs for the regenerations of the historical context of Shiraz in order to succeed in the historical context, need to pay attention to the component of economic and financial power.In order to solve the problems of the historical-cultural context of Shiraz, a set of goals have been considered in the proposed program and plan, and if these goals are realized through strategies and executive policies, a big step will be taken to regenrate and revitalize the historical-cultural context of Shiraz.Encourage indigenous and non-indigenous investments to create sustainable employment in historic neighborhoods.Investing in small businesses to increase economic competition in these neighborhoods.Establishing a direct connection between the historical buildings of the city center and the revitalization of the historical contexts of the city.Special attention to integrated and coordinated local management.Review of the organizational structure and organizational chart of the municipality of Shiraz historical-cultural region.Elimination of parallel organization and establishment of the principle of organizational-institutional balance. 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Open Access Article
134 - A study of aesthetics in Attar Neyshabouri's Masnavi
eshrat eshanaga Mohammad Fazeli mohammadali sharifianAbstractIn the present article, which is in the field of aesthetics, first the concept of aesthetics is defined and then some of Attar Neyshayuri's theories and the reasons for being artistic and poetry literature through emotional and aesthetic propositions are discuss MoreAbstractIn the present article, which is in the field of aesthetics, first the concept of aesthetics is defined and then some of Attar Neyshayuri's theories and the reasons for being artistic and poetry literature through emotional and aesthetic propositions are discussed. Beauty is relative and can be studied according to historical, geographical and cultural conditions. Aesthetic criteria include a variety of items that differ from one nation to another. Attar Neyshabouri is a teacher of beauty and aesthetics and love in his Masnavi is the manifestation of human attraction to beauty and perfection. Attar considers beauty as two types: one is spiritual beauty in which the world is the manifestation of Hazrat Haqq. Another type of beauty is the apparent beauty in which the earthly lover is the manifestation of divine beauty. The use of aesthetic elements in poetry, the perception of the poet's emotion and perception by the audience and the attention to the ease of refraining from Attar Neyshabouri's Masnavi are some of the factors that have a great impact on aesthetic perception. wo Manuscript profile -
Open Access Article
135 - Epic elements and image creation in Khavaran's letter by Ibn Hesam Khosafi
maryam bina reza ashrafzadeh majid taghavi"Khavaran Nameh" is a religious epic poem written by "Ibn Hussam" in telling imaginary stories about the struggles of Imam Ali (AS) and his companions in the land of Khavaran. Khavarannameh is of great value in the field of describing and creating epic images. In this a More"Khavaran Nameh" is a religious epic poem written by "Ibn Hussam" in telling imaginary stories about the struggles of Imam Ali (AS) and his companions in the land of Khavaran. Khavarannameh is of great value in the field of describing and creating epic images. In this article, the constituent elements of an epic work are discussed and then the imaginary forms for creating epic images that are effective are mentioned and that Ibn Hussam was able to use the elements and themes of epic and beautiful imagery to create scenes. Make it tangible and objective. In the construction of the epic, exaggeration is the strongest element of poetic imagination, which gives strength and dynamism to Ibn Hussam's poetry. The similes used in this work are more sensory and reach their peak when each of the elements of the simile depicts a kind of movement and greatness.Keywords: Ibn Hassan Khosfi - Religious Epic - Epic Elements - Image Creation Manuscript profile -
Open Access Article
136 - A Study of Western Vocabulary and Terms in the Illustration and Thematic Creation of the Poetry of the Constitutional Era "Case Study of Iraj Mirza's Poems"
Ali Ghaempanah Tajabadi Maryam Gholamreza Beigi Majid Hajizadeh AskariLoss is a dynamic and living phenomenon that changes over time and in its extent, many changes occur. One of its most important features is borrowing from other languages. In the constitutional period, this issue was done in the poems of poets such as Iraj Mirza, due to MoreLoss is a dynamic and living phenomenon that changes over time and in its extent, many changes occur. One of its most important features is borrowing from other languages. In the constitutional period, this issue was done in the poems of poets such as Iraj Mirza, due to factors such as the prevalence of printing industry in Iran, familiarity of Iranians with European literature, translation and publication of European works, etc. Is. In this research, the authors have used a descriptive-analytical method and with the help of library tools to "study Western words and expressions in the illustration and thematic creation of Iraj Mirza's poems". The findings of the study indicate that Iraj used Western words in his poems and the frequency of French words in his poems in relation to administrative terms is the most Western words and social and political terms, military, Western tools. In everyday life, modern, cultural, literary, and scientific places are next in order. In this regard, the poet, more in a humorous way, has used novel and expressive industries in order to be able to acquaint people better with the situation of his time. Manuscript profile -
Open Access Article
137 - Investigating Western borrowings in the imagery and theme-creation of constitutional era poetry "A case study of the poems of Malek al-Shaarai Bahar"
Ali Ghaempanah Tajabadi Maryam Gholamreza Beigi Majid Hajizadeh AskariThe constitutional era is one of the ups and downs of Iran's history, in which the results of the industrial progress of the West reached the third world countries and Iran. Therefore, researching and examining the poems of poets of this period will lead to more familia MoreThe constitutional era is one of the ups and downs of Iran's history, in which the results of the industrial progress of the West reached the third world countries and Iran. Therefore, researching and examining the poems of poets of this period will lead to more familiarity with the political, economic and social conditions of that era. In this research, an attempt has been made to "investigate Western vocabulary and terms in the depiction and theme-creation of the poetry of the constitutional era by means of a descriptive-analytical method and with library tools, relying on the divan of Malik al-Shaarai Bahar's poems." The findings of the research show that Bahar used imagery and thematization to express political, cultural and social themes due to familiarity with the past texts of the Persian language. In the thematic section, Bahar has used western loanwords more than other poets of his time, and in the illustration section, irony array has been used the most and he has created an image with the help of expression techniques with western words. The importance of using loan words in Diwan Bahar is that it expresses the atmosphere of cultural, political, social and economic relations between Iran and the countries of France, England and Russia. The high frequency of borrowing French words expresses political and social issues and the use of Russian words is mostly due to economic and industrial relations. Manuscript profile -
Open Access Article
138 - Artistic and alphabetic description Besmelal in Jami's poems
Habibollah Dahmarde Ghaleno Maryam Shabanzadeh Abbas NikbakhtPoet use different methods for creation new and deep themes and decoration speech. And speech criticisms named for any of invention ways and decoration utterance, but artistic, sweet and many applied types of poetic strategies that has a record as long as literature and MorePoet use different methods for creation new and deep themes and decoration speech. And speech criticisms named for any of invention ways and decoration utterance, but artistic, sweet and many applied types of poetic strategies that has a record as long as literature and from beginning is seeing in any Rodaki’s poem, it less noticed literary critics. This way is applied alphabet letters in creation themes such as artistic, beauty and exciting way. Jami is one of the people that blow with benefit of art magic on body of alphabet letters and give them new life. In this writing we decide to revelation how applied alphabet letters for creation themes in his poems and we point to inventions that Jami reaches in way. In this opportunity will present with expression invented themes, beauties and artistic applied of alphabet letters too. Research method was description and it happens from library and electronic studies. Manuscript profile -
Open Access Article
139 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh -
Open Access Article
140 - The Effect of Supply Chain Integration on Operational Efficiency and Value Creation
Seyed-Javad Iranban -
Open Access Article
141 - Identification and Ranking of Concept Production Methods in Architectural Design, Using the Analytic Hierarchy Process (AHP)
Hamed Kaedi Cholandim Hossein Kalantari Khalilabad Kourosh Momeni -
Open Access Article
142 - The performance of urban management in the regeneration of worn-out urban tissues (Case example: Samen area of Mashhad)
seyedeh elham davari محمد مولایی قلیچ marzieh amini mojtaba jafariInefficient urban tissues are areas of the city, which have fallen behind the development process and have become the center of problems. The purpose of this research is to identify the key success factors in the realization and formation of regeneration management in MoreInefficient urban tissues are areas of the city, which have fallen behind the development process and have become the center of problems. The purpose of this research is to identify the key success factors in the realization and formation of regeneration management in the central context of Mashhad metropolis. The present research is an analytical description of an applied type. The method of collecting information is library and field. (There were field surveys including the distribution and completion of questionnaires by experts and city managers and citizens living in the area of Thaman in Mashhad, which is between 376 citizens of Mashhad and 152 experts and city managers. It has been distributed in the form of simple random sampling. In order to analyze the data in the quantitative part, one-sample t-test, paired t-test, and Friedman's ranking test were performed using SPSS and Lisrel software. The results of the assessment of the situation of the regeneration management at the level of the worn-out texture of the city center have been evaluated in an unfavorable condition. The dimensions of regeneration management have been unsuccessful in the longevity of the population in this range, also according to Friedman's ranking test of the economic factor with a low rank (1.36) among the dimensions of regeneration, it has a greater impact on the lack of It has the promotion of regeneration management in the worn-out context of the center of Mashhad (Samen area). Therefore, (Samen area) can give a beautiful face to the city by using its special design and architecture principles. This is due to the participation of the citizens and creating a desire in them in case of solving the existing problems in the city. Providing opportunities in all the above dimensions will be practical. Manuscript profile -
Open Access Article
143 - The Woman, Culture: Two Glosses
Sayedeh Saaideh SanjariThe emergence of Human mind longitudinal flows to promote the social structure and transcend the morality since very long ago, is called “culture”. By practicing special behaviors which led to order, any individual as a community member obtain the values, fa MoreThe emergence of Human mind longitudinal flows to promote the social structure and transcend the morality since very long ago, is called “culture”. By practicing special behaviors which led to order, any individual as a community member obtain the values, faith and beliefs of the society. The individual behaviors and practices that have descended via generations, gradually refurbished by the society according to the norms, become dominant as a culture. Among some of these values the women and their status and our ancestors’ attitude are so important to be considered for studying and cultural recognition. That the women were well esteemed and highly respected in the history of our homeland culture. Such respect and esteem could be observed in the ancient texts and stories that manifested the ancestors’ attitude and culture. The author in this paper presented subjects on the very beginning of the Human creation and inquired the woman as a being creation epitome either in all good or evil symbols on the ancient eras. Manuscript profile -
Open Access Article
144 - The Generation of Entrepreneurship Development Pattern on the Value creation of Academic Knowledge-based Companies Based on Delphi technique and fuzzy ANP
morteza fatehipour fereydoon Azma davoud samariValue creation in the process of entrepreneurship development is an important issue and according to the emphasis of the country's macro programs on entrepreneurship through knowledge-based activities, in this study we seek to design an appropriate model of entrepreneur MoreValue creation in the process of entrepreneurship development is an important issue and according to the emphasis of the country's macro programs on entrepreneurship through knowledge-based activities, in this study we seek to design an appropriate model of entrepreneurship development based on value creation of knowledge-based companies. The present study is applied in terms of purpose or audience and descriptive-survey in terms of data collection. To identify the key factors in the value creation development process, the library method is used, ie reviewing scientific articles and texts, and the field study will be used to distribute the questionnaire in order to prioritize these factors using the best-worst method. Finally, a formula is used to calculate the incompatibility rate in order to verify the validity of the relevant comparisons. The statistical population of this research is experts and business specialists and managers of university knowledge-based companies across the country. ANP fuzzy multi-criteria decision making models were used to determine the priority of research criteria and indicators..The results of the present study show that, in the first rank (entrepreneurial self-confidence), in the second rank (using the opinions of experts), in the third rank (allocation and lending), in the fourth rank (directing loans and facilities to production), in rank fifth (intellectual capital management), sixth (human resource management), seventh (value creation model for the development of startup entrepreneurship) and eighth (knowledge acquisition). Keywords: value creation, entrepreneurship, knowledge base, entrepreneurship development Manuscript profile -
Open Access Article
145 - Designing and explaining the process model of human resource value creation in knowledge-based companies
ALI AHMADI Mohammad Reza Rabiee Mondejin zeynolabdin Aminisabegh Ehsan SadehThe aim of this study was to design a process model for human resource value creation in knowledge companies. Research is mixed in terms of applied purpose, exploratory in terms of approach, and qualitative-quantitative in terms of data analysis. In the qualitative phas MoreThe aim of this study was to design a process model for human resource value creation in knowledge companies. Research is mixed in terms of applied purpose, exploratory in terms of approach, and qualitative-quantitative in terms of data analysis. In the qualitative phase of the research and in order to design a model based on the data theory methodology of the foundation, a group of experts (university professors, executives, and consultants) in the field of human resource management and knowledge-based companies were selected and interviewed in depth. In this phase, the snowball sampling method was used and this process continued until the theoretical saturation was reached and a total of 16 interviews were conducted. In the quantitative phase, the managers of knowledge-based companies in science and technology parks of Lorestan, Markazi and Hamedan provinces were considered as a community and among them, 175 people were selected as a statistical sample based on random stratified sampling to proportional sharing. In the qualitative phase of the research, because the data theory theory method was used, the data collection tool was unstructured interviews with experts. In the quantitative phase of the research, the main tool of data collection was a researcher-made questionnaire consisting of 58 items that was designed based on the initial conceptual model. In the quantitative phase, SPSS, Lisrel and smartPLS software were used for descriptive and inferential analysis. Manuscript profile -
Open Access Article
146 - Simulating the Impacts of Innovation Investment Policies on Organizational Knowledge Stock Using System Dynamics Approach
Mohammad Mirkazemi Mood Ali MohagharKnowledge is always recognized as an important factor in innovation. However, the needed knowledge for innovation is not always available to organizations readily and it requires that the organization generates a major part of the knowledge. Such knowledge creation can MoreKnowledge is always recognized as an important factor in innovation. However, the needed knowledge for innovation is not always available to organizations readily and it requires that the organization generates a major part of the knowledge. Such knowledge creation can happen through investing in innovation and developing new products. This study aims at investigating the complicated and dynamic nature of the relationship between knowledge creation and investment decision on innovation. Therefore, present paper uses a systematic view and system dynamics approach, as well as its tools such as casual diagrams, the flow diagram, and simulation. The tools are used to study the impacts of different investing policies on organizational knowledge stock. A case study is provided to test the applicability of represented model in the real world. The findings show that the most appropriate policy is allocating resource based on the gap between real knowledge stock and goal knowledge stock. Manuscript profile -
Open Access Article
147 - A Comparative Study of the Usage of Pierce Semiotic Patterns in the Poetry of Nīmā and Eliot
Naser Maleki Mohammad IraniA great number of poetic creations originate from hidden and creative common pictures. The poet through novel combination of two elements or by placing an object in a new situation and condition attains artistic creativity, and thereafter obtains a system of signs. In s MoreA great number of poetic creations originate from hidden and creative common pictures. The poet through novel combination of two elements or by placing an object in a new situation and condition attains artistic creativity, and thereafter obtains a system of signs. In such a relation, the created elements are no more new, as they have found the new existence, and each exists in union with the other. Prior to this poetic creation, these two separated elements have had a natural existence; however, this new and different combination makes them to rely on each other’s existential relation. Hence, there is a psycho – spiritual connection between them, which makes them immortal. In Pierce’s semiotics, such condition comes to the fore by Icons, Indexical and symbolic signs. Considering this in mind, it seems that Eliot and Nīmā have also used these signs in their poetic vocations; hence, this article attempts to make a study of Pierce’s semiotics in the poetry of Eliot and Nīmā Yushij. Manuscript profile -
Open Access Article
148 - The relationship between God and man in the works of Jami
zahra ghezelsofla akbar shaebani mohammad fazeliGod, as the creator of man, has been in contact with him from the beginning of man's creation, and this relationship has expanded with the entry into the universe. The relationship between man and God and the mutual presence of this kind of relationship is one of the fu MoreGod, as the creator of man, has been in contact with him from the beginning of man's creation, and this relationship has expanded with the entry into the universe. The relationship between man and God and the mutual presence of this kind of relationship is one of the fundamental issues in the field of Islamic mysticism. Man, as the Ashraf of creatures, has a valuable position among all of God's creations, which has given God special attention and attention to this caliph. Most artists, especially Persian poets, have dedicated their work to the relationship between man and the absolute Creator. Jami is one of the most prominent figures in Persian literature who seeks to address all aspects of his personality, precision, study, and exuberance with sufficient mastery over certain sciences.The relationship between God and man is one of the key points in Jami's poetry. The present study, with a descriptive-analytical approach, examines the relationship between God and man and analyzes the concepts related to this field in Jami'ah poetry. The results of this study indicate that the relationship between God and man in Jami'ah poetry has been applied in three ways: 1. Revelation, Verses, and Apocalyptic Verses 2. Creation and guidance 3. Manuscript profile -
Open Access Article
149 - The Theological problem of fatalism and free will as reflected in Molana's Mathnavi
Seyyed Mohammad khaled GhafariThe problem of fatalism and free will is not only one the most sophisticated issues of Islamic Theology, but it is also an issue which has stepped beyond the limits of the religious schools and Teachings; from the very ancient times, it has occupied man's mind and both MoreThe problem of fatalism and free will is not only one the most sophisticated issues of Islamic Theology, but it is also an issue which has stepped beyond the limits of the religious schools and Teachings; from the very ancient times, it has occupied man's mind and both the mystic and the Plebeian have been contemplating it. Various expressions and interpretations such as: Chance and Fortune; Destiny and fate are suggestive of the fact there is a sort of natural belief in the authority of Determinism over man's life; on the other hand, the contemplation and choice of action in human Being which the reflection of the power of free will is is one of man's inborn peculiarities. Molana Jalalladein Mohammad Balkhi, too, who is one of the most persistent deliberators of man's figures, has not stayed aloof from the problem ; rather, in his noble mathnavi and in difficult stories and on various occasions , he, on the pretext of argumentation and controversy among the characters of the stories, has brought up the conflicting ideas of Islamic rationalists on the issue of Fatalism and Free Will , and has somehow based his their opposing and contradictory ideas on Koranic verses , traditions , historical and logical reasoning's that the reader of the Mathnavi sometimes become so perplexed that s/ he is unable to decide to prefer one over the other one ; and more importantly , Molana himself which theory to choose.In this article , it has been attempted to study the various cases of Fatalism and free will as reflected in molana's mathnavi, and to compare them with the Sunnite theological views [Asharites, Maturideyya and the Mo'tazela (Separatists)]; and then, Molana's specific view on this issue will be explained Manuscript profile -
Open Access Article
150 - The Emergence of the Myth of Creation as Numerical Genesis in the Isrā'ileyyat
Teymoor Malmir Narges Forat Yazdi The Isrā'ileyyat is among the subjects that possess a significant place in the realm of the Islamic culture and has appeared in many interpretations of the holy Quran. In this article the relationship between the Israelite numerical genesis and the my More The Isrā'ileyyat is among the subjects that possess a significant place in the realm of the Islamic culture and has appeared in many interpretations of the holy Quran. In this article the relationship between the Israelite numerical genesis and the myth of creation has been studied. This study makes clear that myths appear with variations in different narratives and that when these distorted myths were related by narratives with a mostly Jewish they have gained the name of Israelite although they have their roots in pre-Jewish ages and do not belong to the teachings of old-testament and Judaism. This study invalidates some efforts to prove the verity or Islamic of these narratives with same breath. It also ruins the ground for their total refutation. Manuscript profile -
Open Access Article
151 - Designing a Tertiary education system based on knowledge-based economy ( Islamic Azad University casestudy)
hosein karimi Mojgan Abdollahi fatemeh parasteh Ramezan JahanianEducation is a means of improving human resources.The present study was conducted with the aim of designing a model of the university education system based on knowledge-based economy.This research is applied in terms of purpose and in terms of descriptive-correlation m MoreEducation is a means of improving human resources.The present study was conducted with the aim of designing a model of the university education system based on knowledge-based economy.This research is applied in terms of purpose and in terms of descriptive-correlation method and in terms of data collection it is mixed Done.The statistical population included all the professors, managers and research students of Azad University's knowledge-based field. In the qualitative part, interviews were conducted with selected experts of targeted research and samples until theoretical saturation, in the number of 15 people.The tool used to collect qualitative data was a semi-structured interview,which was analyzed by theme analysis using Nvivo software.In the quantitative part, 370 people were selected from the mentioned society as a sample of stratified sampling.The data collection tool was a questionnaire and extracted from qualitative results with appropriate validity and reliability.The designed model was tested in the form of structural equations with the PLS software.Academic education based on knowledge-based economy was approved with 4 main themes and 19 sub-themes.The main themes include background factors, driving factors; It is the moderating factors and the results and consequences.the barriers have a moderating role in the influence of driving factors on human capital.The results showed that the model has a good fit and includes educational and research, economic and…managerial consequences.The perspective of the knowledge-based economy is one of the structural and supra-organizational background factors, and by reducing the harmful factors on the driving factors, especially human capital, the desired results can be achieved Manuscript profile -
Open Access Article
152 - Investigating factors affecting on satisfaction with the quality of urban recreational-sports facilities and its relationship with social vitality (case study: Tehran city)
payam mohammad panahi selseleh Mozafar Yektayar rahim ramezanineZhad mozhgan khodamoradpourThe purpose of this study is to investigate the factors affecting the quality of recreational-sports facilities and its relationship with social vitality.The tools used in it are a researcher-made questionnaire of satisfaction with the quality of recreational-sports fac MoreThe purpose of this study is to investigate the factors affecting the quality of recreational-sports facilities and its relationship with social vitality.The tools used in it are a researcher-made questionnaire of satisfaction with the quality of recreational-sports facilities with reliability (r = 0.80) and the standard Oxford Happiness and Happiness Questionnaire with reliability(r=0.91).The statistical population of the research was made up of all those who referred to recreational and sports centers in 22 districts of Tehran city, who were selected as the sample of the research using the available sampling method using the KREJCIE and MORGAN table for the unknown population (n=384).To analyze the data, descriptive statistics methods (mean, standard deviation) and inferential statistics methods (one-sample t-test and Pearson correlation coefficient) were used. Research findings show that factors (welfare services, access, staff, physical design, physical space, and maintenance factor) are involved in satisfaction with the quality of recreational and sports facilities, on the other hand, there is a correlation between satisfaction with the quality of recreational and sports facilities and social vitality (r= 0.907), according to the results, 81.3% of the variance of the dependent variable (social vitality) is predicted by the independent variable (satisfaction with the quality of recreational-sports facilities).it can be said that in order to maintain and develop satisfaction with the quality of recreational and sports facilities and highlight the role of these centers in increasing physical activity and the health and vitality of the community, officials should plan and take action to improve the identified causes. Manuscript profile -
Open Access Article
153 - Analysis and study of love in Plato's philosophical system
zeinab darvishi farajollah baratiMan is a two-dimensional being that in the natural dimension has needs of seeking the truth and considers truth to be the most beautiful category in the universe and this beauty makes man fall in love with himself and gives meaning to his life and evolves when he reache MoreMan is a two-dimensional being that in the natural dimension has needs of seeking the truth and considers truth to be the most beautiful category in the universe and this beauty makes man fall in love with himself and gives meaning to his life and evolves when he reaches the true lover, so the proposition Love has long been the focus of researchers and writers, because it is one of the motivating and driving forces of human beings. The present research, with an analytical method and document study, seeks to answer this question: "What is Plato's analysis of love and the relationship between love and beauty?" What is cosmology and human excellence?" Love in various works of scholars and thinkers of different sciences and in philosophy from the perspective of Western and Eastern philosophers, including in the worksPlato has been examined and theories about the nature of love, its connection with beauty, the role of love in cosmology and creation, the role of love in philosophical tendencies and the role of love in the advancement and education of man have been discussed.Plato believes that the core of creating love is man's tendency towards beauty and perfection, and beauty is divided into inner and outer beauty, and he considers any kind of evolution and perfection as beauty, therefore, in many cases, he interprets love as beauty, and philosophers introduces them as lovers because they seek the truth. Manuscript profile -
Open Access Article
154 - Analytical comparison of human reason divine creation and Artificial intelligence Man made
Seyed Hesamaldin HosseiniThe widespread development and increasing capabilities of artificial intelligence have led some scientists to believe in the dominance of artificial intelligence over human intelligence and intellect. However, considering the verses of the Quran (Al-A'laa: 1-2) and (Al- MoreThe widespread development and increasing capabilities of artificial intelligence have led some scientists to believe in the dominance of artificial intelligence over human intelligence and intellect. However, considering the verses of the Quran (Al-A'laa: 1-2) and (Al-An'am: 102) and many other verses that identify God as the sole creator of the universe, as well as God's infinite knowledge (Al-Baqarah: 29) (Al-An'am: 101) of which human knowledge is a mere reflection, and the verses of human dignity: verses that speak of God blowing His spirit into man (Al-Hijr: 29 and Sad: 72) and appointing man as His vicegerent on earth and creating the creatures of the earth for man (Al-Baqarah: 30, Sad: 26, Fatir: 39, Al-An'am: 165, Yunus: 14, Yunus: 73, Al-A'raf: 69, Al-A'raf: 84, Al-Naml: 62), and philosophical arguments that view the universe as a reflection of God's will to be and a cause that is the very essence of dependence on its absolute cause, and considering the verses that identify man as the greatest creation and the most perfect of them (Al-Sajdah: 7) and (At-Tin: 4) to the extent that he is introduced as God's vicegerent on earth (Al-Baqarah: 30), human achievements are the result of human action and man is their efficient cause and the effect of the Most High as the absolute cause, an effect that derives all its power from the sole creator of the universe. Therefore, artificial intelligence, which is a product of man and human achievement, cannot be superior to human intelligence, which is a creation of the Lord of the Worlds. The research method is qualitative and comparative, and the results indicate the invalidity of the superiority of artificial intelligence over human intellect. Manuscript profile -
Open Access Article
155 - Designing a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry
Firooz Khodaei Houshang Taghizadeh Majid Bagherzadeh KhajehThe purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three- MoreThe purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage systematic review of the scientific documents, the content model was extracted from the mentioned documents with the qualitative approach of analyzing the content. Based on this, first by searching the reliable scientific databases, 1103 documents were identified, which were reduced to 62 documents during three times of screening based on the relevance of the title, abstract and full text review with a systematic review approach and considered as a qualitative sample. became The findings of the thematic content analysis were extracted after validity and reliability in 9 major themes and 50 sub-themes from among 850 observation items in the form of open codes and in several stages of review. In the quantitative part, the model of subjects obtained in the previous step has been organized in the form of a questionnaire and distributed among the specialists active in the field of oil and gas industry after checking the validity and reliability. After collecting the data, the qualitative model was evaluated and confirmed with the statistical approach of confirmatory factor analysis. The dimensions of the mentioned model are: quality of leadership, infrastructural, structural and organizational capabilities, evaluation and feedback, quality of communication, quality of resources, facilitators of knowledge management, awareness and social support. Manuscript profile -
Open Access Article
156 - Explain the logical analysis of social innovation
Ali asghar SadabadiBackground: Despite the growing importance of social innovation, there is no agreed definition and coherent understanding that facilitates empirical research on this concept.Objective: The present study seeks to provide an integrated and comprehensive definition of soci MoreBackground: Despite the growing importance of social innovation, there is no agreed definition and coherent understanding that facilitates empirical research on this concept.Objective: The present study seeks to provide an integrated and comprehensive definition of social innovation that can help a common and logical understanding of it.Research method: In the research process, under the influence of rational epistemology and in order to link between abstract propositions, analytical-logical method has been used. In this regard, in order to achieve theoretical richness for the final model, at least 116 texts were reviewed and analyzed. Among these texts, 15 books, 3 documents and 32 sites approved by the elites of the seminary, 6 dissertations and 60 articles were analyzed. The extracted propositions were then expertized by fuzzy Delphi method.Findings: In addition to presenting the concept of social innovation, distinguishing social innovation from other concepts of innovation and dissemination and expansion of social innovation, a nine-stage model including: Identifying social needs 2. Ideation and solution development, 3. Evaluation of selected ideas and selection, 4. Establishment and preparation of infrastructure, 5. Implementation of the solution, 6. Creating a feedback loop and impact assessment, 7. Large-scale performance, 8. Institutionalization, 9. Learning and evolution were agreed upon by experts.Conclusion: The study showed that although researchers in recent decades have placed great emphasis on social innovation, but this concept is still much neglected compared to technical innovation. Therefore, in order to discover the coordinates of social innovation, he summarized this concept in a comprehensive set and prevented definite and definite propositions. Manuscript profile -
Open Access Article
157 - Analysis of Lean Thinking Principles and Presenting Lean Management Model for Education Using Grand Theory Method (Mixed Research)
Moharramali Hashemi Jahanghir Yari Haj Atalou Sadegh Maleki AvarsinPurpose: The purpose of this study was to investigate the realization of the principles of lean thinking and to present a lean management model for Iran’s education.Method: The mixed research approach was used. Using purposive sampling method, 122 principals of ed MorePurpose: The purpose of this study was to investigate the realization of the principles of lean thinking and to present a lean management model for Iran’s education.Method: The mixed research approach was used. Using purposive sampling method, 122 principals of education regions of West Azerbaijan completed a researcher-made questionnaire made by Pure Principles. In the qualitative part, to achieve the model, the Strauss-Corbin method continued semi-structured interviews with 13 elites until theoretical saturation was achieved.Findings: The findings show that education is based on long-term philosophy but is not forward-looking, services are tailored to the needs of individuals, specialized tasks and work processes are clear, trainees are trained in philosophy Adhere to Islamic education and the document of fundamental change in education. Therefore, the third, sixth, tenth and eleventh principles are researchers and the first and thirteenth principles are relatively established. In the qualitative part, the results of analyzing the data obtained from the interviews around the paradigm model were divided into 23 categories, including: causal causes 5 categories, environmental conditions 5 categories, background factors 4 categories, strategies 4 categories and consequences 3 categories.Conclusion: Education can not be called "Lean" in the current situation, but in terms of existing capabilities, lean management is applicable in education. In the qualitative section, after analyzing the data obtained from interviews with elites, "value creation through the identification and elimination of maximum waste" was identified as the main phenomenon. Manuscript profile -
Open Access Article
158 - Investigating the creative evolution of soul in Henri Bergson's thought
Tahereh Sadat Amini Mohsen Imani Naaieni Alireza Mahmmudnia HamidReza Reza zadeh bahadoranThe present article was compiled with the aim of explaining the philosophical foundations of the problem of the soul in view of its importance in education. Since Bergson as a moral philosopher has paid special attention to this issue, the following article aims to inve MoreThe present article was compiled with the aim of explaining the philosophical foundations of the problem of the soul in view of its importance in education. Since Bergson as a moral philosopher has paid special attention to this issue, the following article aims to investigate the creative evolution of soul from Bergson's point of view with a descriptive-analytical and inferential method. The research findings show that Bergson seeks to give a precise meaning to the word "Being", from his point of view, for a self-conscious mind, this word means continuous transformation and change until self-creation. Based on his “durational” ontology, Bergson enumerates the main goal of the soul's life to achieve excellence and evolution, and to accomplish it, according to his principle of creative evolution of the soul and the principle of self-creation, he suggests using a philosophical method. According to his first rule of intuition, prior of being a way to solve the problem and find a solution, “Question” is about finding the problem and subsequently expressing it. As result this system of education, man should always be in search of truth and discover new situations and should not accept stillness and by deepening in himself and active presence in himself, he should step towards a better situation and since he has participated in the matter of creation, he should create new problems and give new ideas. Manuscript profile -
Open Access Article
159 - Designing and Testing the Course of Training in Story Creation for Increasing of Creativity in Pre-School Children
Elham Alsadat Naji Mansour Hamidi Afzal Alsadat Hosseini Background: Creativity is the highest cognitive and public ability which some believe that helping for its improvement is the main goal of educational system. Reaching to this goal needs to have programs and methods to help training creativity. In spite of that, More Background: Creativity is the highest cognitive and public ability which some believe that helping for its improvement is the main goal of educational system. Reaching to this goal needs to have programs and methods to help training creativity. In spite of that, looking at the educational programs in the country indicates that considering the ability of creativity has no specific position. Actually this loss, especially in the pre-school program which has fundamental function, makes problem. Goal: Solving the shortage of creativity and helping to improve this ability in learners is the main goal of the research. Method: This research is a kind of experiment with control group. The sample of research was a group of pre-school learners which were randomly divided into two groups of control and experiment with each group being ten persons. The program of story creation was made and tested in twenty training sessions. The efficiency of the program was achieved by using Torrance Tests of Creative Thinking in pre-test and post-test. Results: The results show that after performing the experimental course there is a meaningful statistical difference between control and experiment groups in creativity. Conclusion: Applying the story creation experimental course helps the improvement of children's creativity. Manuscript profile -
Open Access Article
160 - The Culture of Creativity and Cultural Creativity
Gh. H. HeidariIn this paper, first of all, the meaning of creativity is taken into consideration by reviewing the historical events. Then, different definitions of the word culture are analyzed using the experts' points of view. After that, the various definitions of the word c MoreIn this paper, first of all, the meaning of creativity is taken into consideration by reviewing the historical events. Then, different definitions of the word culture are analyzed using the experts' points of view. After that, the various definitions of the word creativity are reviewed by paying attention to experts' and thinkers' opinions. The next subject that is creativity development is also elaborated in this paper. In order to construct a building, first, the pillars should be established. Also, for explaining each phenomenon, some principles should be posed first, and the discussion should be based on these posed principles. In this paper, six central principles are mentioned under the title of the principles of creativity. Then, the ways through which the culture of creativity can be established in the society are discussed. The last part of the paper is devoted to the conclusion. Manuscript profile -
Open Access Article
161 - The Influence of Entrepreneurial Orientation on Business Performance by the Mediation Process of Knowledge Creation (Case Study: Small and Medium Businesses)
Asef Karimi Soma RahmaniAbstract Background: Both "entrepreneurial orientation" and "knowledge management" are two notions in modern management having important effect on business performance. Purpose: The main purpose of this study was to inve MoreAbstract Background: Both "entrepreneurial orientation" and "knowledge management" are two notions in modern management having important effect on business performance. Purpose: The main purpose of this study was to investigate the influence of entrepreneurial orientation on the performance of small and medium businesses by the mediation process of knowledge creation. Methodology: The statistical population of this research contained 392managers of small and medium businesses of Qazvin. A sample of 196 Managers was selected with Cochran formula and 230questionnaireswere distributedrandomlyand201questionnaireswere collected. Three types of standard questionnaires of knowledge creation, entrepreneurial orientation and performance were used. The collected data were analyzed using SPSS and LISREL software. Results: The results show the mediating role of knowledge creation (socialization, externalization, combination and internalization of knowledge) in the impact of entrepreneurial orientation component "in novation, risk-taking, leadership, new business, strategic modernization" on performance (growth, productivity and profitability) in businesses. Conclusions: The important conclusion of this study was that entrepreneurial orientation and knowledge creation have fundamental role in business and educational policy. Manuscript profile -
Open Access Article
162 - Evaluation of ecological potential in Dayer Nakhiloo National Park through weighted linear combination method
fatemeh Razavian بهنوش KHoshmaneshThe ecological potential assessment of land as one of the guidelines for moving towards sustainable developmentis looking for assessing land latent capacity with standards and preplanned criteria. Identifying and assessing theecological characteristics of each region ar MoreThe ecological potential assessment of land as one of the guidelines for moving towards sustainable developmentis looking for assessing land latent capacity with standards and preplanned criteria. Identifying and assessing theecological characteristics of each region are, guidelines for a development in tune with nature. And in this way,the nature itself clarifies acceptable developmental capacity. In this study, Dayer Nakhiloo national marine parkwhich covers an area of 202.34 square kilometers in the East of Bushehr has been selected and afteridentification of environmental resources and map preparation by using multi criteria decision making methodsand taking advantage of the geographical information system (GIS), overlaying maps, appropriate areas forintensive and extensive recreation were identified. Then, according to the economic development of the regionand due to the sensitive and protected zones within the study area, final zoning was made. The results haveshown about 21.47% of the area (43.3 square kilometers) is appropriate for protection and 67.52 percent (136.16km2) is suitable for extensive recreation zone, besides about 11 percent (including 22.19 sq km) is dedicated tointensive recreations. Manuscript profile -
Open Access Article
163 - Development of New product Strategy using Blue Ocean Strategy (Case study: Pilot Gas Company, Iran)
Mohammad Abdolshah -
Open Access Article
164 - Presentation and Analysis of the Historical Mansion of Zij Manijeh in Sarpol-e Zahāb
Elham Sahaki Yaqub MohammadifarIn the vast land of Iran, many landmarks have problems in terms of chronology and usage. Among these works is Zij Manijeh, which is located near Sarpol-e Zahāb, Kermanshah. Zij Manijeh is a stone rectangular building with gypsum mortar with dimensions of 35.5 × 57 MoreIn the vast land of Iran, many landmarks have problems in terms of chronology and usage. Among these works is Zij Manijeh, which is located near Sarpol-e Zahāb, Kermanshah. Zij Manijeh is a stone rectangular building with gypsum mortar with dimensions of 35.5 × 57 meters. So far, no detailed report or research has been published about this work. Researchers, in short references, have expressed various opinions about Zij Manijeh. Some scholars considered this building as a caravanserai belonging to the Sassanid period, and others have introduced it as a recreation place, or an observatory. This research generally relies on field activities, and all available related historical documents were collected and investigated. In terms of the plan, materials, and other features, the Zij Manijeh building has been studied. This research aims to determine the use of the building according to the remaining evidence and to compare the building with other similar buildings in terms of characteristics and architectural style. It is suggested that this building was used as a recreation place, a small palace, or a temporary domicile but it was not an observatory. Manuscript profile -
Open Access Article
165 - Analyze and explain the water in Asatyrayrany
Farzanh khoshakhlagh Ahmad kamranifar Mohammed Karim Yousef JamaliMythology is narratives with true roots which retell. Creativity, worldview, wishes and humans effort for saving has been reflected in mythology is a means of and key to realizing nations . Iranians are one of the nations.Creation on the earth is an unrepeated story،whe MoreMythology is narratives with true roots which retell. Creativity, worldview, wishes and humans effort for saving has been reflected in mythology is a means of and key to realizing nations . Iranians are one of the nations.Creation on the earth is an unrepeated story،whether it starts with affection and whether it starts with formation of earth or sky or with the creation of early forces of nature, all these elements answer this question “where do we come from?” and from begining struggle with nature to get and satisfy their first needs continually. The nature which shows its power and anger to human.What roles does water have in Iranian mythology. How could it play as wide a role from birth to death, how is could it be very important role in the life of kings. “water element” in Iranian mythology is a pure research from viewpoint of goal and it is a historical research from aspect of nature and method which has been recorded in the way of descriptive analysis. Water is a main element of creation in surveying and it is also accompany of AhuraMazda in transition of people from mortal world in to immortal world in finding a majestic king and also in discoing purity and impurity even social culture and folklore has power role and is evolving the Iranian culture. In this essay, I refer to water symbol in Iranian mythology as important factors and from viewpoint of mythology and production and creation and faith . Manuscript profile -
Open Access Article
166 - Identifying and Analyzing the Components of Strategic Intelligence with Emphasis on the Role of Job-Creating Skills in Higher Education Centers
Aynaz Ziadlou Negin Jabbary Kyomars Niaz AzariThe aim of the study was to model the components of strategic intelligence with an emphasis on the role of job-creating skills in higher education centers (HEC). For this purpose, a mixed-method based on qualitative-quantitative studies was used. The statistical populat MoreThe aim of the study was to model the components of strategic intelligence with an emphasis on the role of job-creating skills in higher education centers (HEC). For this purpose, a mixed-method based on qualitative-quantitative studies was used. The statistical population in the qualitative part for conducting semi-structured interviews related to data theory including professors of Golestan universities, and in the quantitative part using a researcher-made questionnaire consisting of professors of Gorgan universities. Data analysis in the qualitative part used the grounded theory method based on Strauss-Corbin theory and in the quantitative part structural equation modeling and LISREL software was used. Based on qualitative findings, the most important organizational skills that create employment in the HEC of the province are communication, teamwork, information technology, management, problem-solving, planning, and learning. The results of the analysis using the structural equation model method showed that organizational skills and strategic intelligence have a positive-significant effect on employment in Gorgan HEC. Strategic intelligence can be divided into three main components: strategic management, intelligence related to other universities, and environmental intelligence. The validity of the questionnaire was confirmed by calculating the CVR index and Cronbach's alpha of all dimensions was above 0.7. Manuscript profile -
Open Access Article
167 - Presenting the model canvas of small and medium businesses (SMEs) based on the value creation network with a dynamic business modeling approach
Mohsen Mazloumi Jalal Haghighat Monfared Mohammad Reza KabaranzadThe purpose of this research is to develop the strategies of small and medium businesses (SMEs) through redesigning the value creation network (business ecosystem model) with a dynamic business modeling approach. The current research community was formed by professors a MoreThe purpose of this research is to develop the strategies of small and medium businesses (SMEs) through redesigning the value creation network (business ecosystem model) with a dynamic business modeling approach. The current research community was formed by professors and experts in the field of small and medium businesses active in the food industry of Tehran. In this research, the opinions of 15 experts were used using a non-random judgment method. The process of data analysis was done in three stages. Identifying the components of the business model through interviews and using the analysis method; Determining the weight of the factors and the cause-and-effect relationships of the model components, through the questionnaire tool; Representation of the feedback process of the system behavior based on an interconnected network of feedback loops in the form of flow state diagram using system dynamics modeling. Based on this, in the phase of identifying the dimensions and components using theme analysis and during the familiarization phase with the data, the identified speech evidences (86 cases) from the text of the interviews were labeled in the form of 22 primary codes. Then, the initial codes were categorized into nine sub-themes and finally, one main theme. Finally, after modeling using the system dynamics (SD) method, the value creation network was drawn in the form of a flow diagram. Manuscript profile -
Open Access Article
168 - The Identification of Effective Organizational Factors Influencing the Implementation of Knowledge Management System: The Case Study of Hamkaran System Company
reza vaezi tayebeh moslemiKnowledge management is a process that helps organizations to make greater power with fewer facilities. Knowledge management is a new method for administrating organization and sharing mental and scientific sources. Implementation of Knowledge management requires provis MoreKnowledge management is a process that helps organizations to make greater power with fewer facilities. Knowledge management is a new method for administrating organization and sharing mental and scientific sources. Implementation of Knowledge management requires provision of appropriate per-requisites. One of the important conditions is coordination among numerous organizational factors. This paper is going to study 2 factors: organizational culture and organizational structure. Knowledge management process has different elements. In this research, we are going to consider elements of knowledge creation and knowledge transfer. The Case is Hamkaran system Company. The results of data analysis show that there is a significant relationship between organizational factors (organizational culture and organizational structure) and elements of knowledge management (knowledge creation and knowledge transfer). The mentioned organizational factors are the most important factors in implementation process of knowledge management. Another result is that organizational culture is more effective than organizational structure. Manuscript profile -
Open Access Article
169 - Analysis of Internal Marketing Criteria's Effect on Knowledge Management Implementation, Emphasis on Knowledge Creation (Case Study: IPCO)
Abdolreza Miri SeyedMorteza Sadat EshkevarIn the presenter a of technology, organizations with the creation of new knowledge will have a greater chance for survival. The reorganizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge pr MoreIn the presenter a of technology, organizations with the creation of new knowledge will have a greater chance for survival. The reorganizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge providing human resources, and ultimately create new knowledge with existing knowledge to cause competitive advantage for them. The study measures the impact of internal marketing variables consist of "Top management support", "Business process support" and "Cross-functional coordination" as independent variables, on the implementation of knowledge management with emphasis on knowledge creation as the dependent variable. The main three variables and total of10sub-variables were considered for internal marketing, and the impact of each one was evaluated on knowledge creation. This research is practical from target view, and descriptive-survival from method view. Statistic society of research select from IPCO.co includes 214 persons that with use of Kokran function distribute and muster 123 questionnaires. Ultimately with use of Pearson correlation test, the correlation coefficient of dependent and independent variables were gained. Analyzing of data show that internal marketing variables have positive and meaningful impacts on implementation of knowledge management with emphasis on knowledge creation. Meanwhile finding of “Analysis of Variance” test shows that descriptive variables of this research have no impact on correlation of dependent and independent variables. Manuscript profile -
Open Access Article
170 - Board Capital and Value Creation
Mohsen moharram khani Mehdi BeshkoohThe purpose of this study was to investigating the relationship between board capital and value creation. Statistical population study is accepted companies at Tehran Stock Exchange. Based on conditions considered for sampling, selected 123 companies by systematically e MoreThe purpose of this study was to investigating the relationship between board capital and value creation. Statistical population study is accepted companies at Tehran Stock Exchange. Based on conditions considered for sampling, selected 123 companies by systematically eliminated during the years 1391 to 1395, and after collecting data, test the hypotheses using by multiple regression for panel data. In this study, board capital Was divided human board capital that consists of four components of education, expertise, professional experience (in industry) and prestige, and social board capital that consists of two components of external and internal. Also, use Tobin's Q as An indicator for value creation. The results show that among the components of human board capital, professional experience (in industry) has a positively and significantly relationship, and prestige has negatively and significantly relationship with value creation. In addition, among the components of Social board capital, External Social Capital has negatively and significantly relationship with value creation. There was no significant relationship was observed between human board capital and social board capital with value creation. While, there is positively and significantly relationship between board capital and value creation Manuscript profile -
Open Access Article
171 - Conservation and Reconstruction of Industrial Heritage Potentials (Study Sample: Karaj Steel Plant)
shirin sotodeh Vahid Ghobadian Mohammad Javad Mahdavi NejadSince the advent of the Industrial Revolution, Iran, relying on its rich history in the field of art, industry, and trade has put the construction of industrial factories throughout Iran on the agenda and in every city and gift, and often according to the common industr MoreSince the advent of the Industrial Revolution, Iran, relying on its rich history in the field of art, industry, and trade has put the construction of industrial factories throughout Iran on the agenda and in every city and gift, and often according to the common industry in that region. Industrial architecture is one of the important branches and sources of modern architecture. Strives to build one or more chain factories with the capital of the city's elders and businessmen and to attract the participation and capital of the people. In other words, in an action based on community-based participation, the face and landscape of the city were suddenly changed, and factories were accepted as manifestations of modernism and signs of the new age, along with other urban elements. Unfortunately, after the end of the activities of these industrial institutions and their departure from the city, and the abandonment of factories, many of them were destroyed due to a lack of real knowledge of officials and people of the values hidden in this building and lack of attention of responsible experts and specialists. The process that continues and even their inclusion in the list of national monuments has not been very fruitful and can not be considered an obstacle to prevent their destruction. In this regard, in this study, to be able to properly protect and recreate this heritage, to identify the appropriate approach to the protection of this heritage based on the review of approved documents, and also to recognize and understand the tangible and intangible values of this heritage by grounded theory. Was on the agenda. A method based on and extracting data that has been collected and analyzed regularly during the study of scientific sources. Thus, the result of this integrated protection and regeneration that takes place in the light of attention to culture, considering the category of public awareness of the values of this heritage, as an important matter, integrated protection and recreation of this heritage in the shadow of conscious communities. Will play an important role in its continuation.Explaining this, it should be noted that the industrial heritage, especially the factories that are located in the central part of cities today, after the completion of industrialization and turning them into large forgotten areas inside or around historic cities, from the perspective of people and residents, physical places. And an abandoned and polluted function, spaces for committing all kinds of crimes and offenses, and generally devoid of any inherited values. At first glance, these areas are considered unbearable financial ones, even from the point of view of the executive and political powers. This negative view of the audience and the subsequent cases such as the impossibility of visiting this building and consequently the unfamiliarity of the people with different values of this building deprive the people of a sense of attachment and emotion to this building which is one of the most important reasons for protecting industrial works. In this regard, one of the first protection strategies regarding industrial heritage is to eliminate the negative attitude towards them. The endangerment of industrial heritage is also due to this negative mentality and the problems of the economic structure of the old industrial areas; It should be noted, however, that this legacy can be reminiscent of a pioneering spirit, traditions, and the power of innovation, and can be effective in improving public perceptions and creating a positive image, but so far little use has been made of this industrial heritage potential.In such circumstances, the legacy of industrial society can be saved. The first is to make a relentless effort to preserve this heritage in the collective memory of post-industrial generations. This should be done by understanding the value of this heritage after their disability; In meantime, motivating the feeling and strengthening the sense of pride and sense of responsibility for the protection of industrial heritage, both for the audience and for the officials, will be very effective in preserving the values of industrial heritage. Second, to incorporate this heritage into the daily lives, work, and other cultural or service needs of the residents, using the imagination, initiative, and innovation that we will address in the relevant section. Manuscript profile -
Open Access Article
172 - The relationship of trust in online social networks in the tendency to create support campaigns (case study: women of Mako city )
Zahra Abbasalizadeh Mohammad Abbaszadeh mahran samadi Mahmoud ElmhWith the spread and increasing trust in virtual networks, these networks have assumed an important role in creating virtual campaigns. According to their facilities, virtual social networks allow users to create different campaigns by reaching a larger part of society. MoreWith the spread and increasing trust in virtual networks, these networks have assumed an important role in creating virtual campaigns. According to their facilities, virtual social networks allow users to create different campaigns by reaching a larger part of society. The purpose of this research is to study the relationship between trust in social networks and the creation of virtual campaigns. The research method was a survey and a questionnaire tool was used to collect data. The statistical population of the research consists of women over 15 years of age living in Mako city in 1400, who were selected as a sample by using a simple random sampling method. The findings show that there is a direct significant correlation between the characteristics of virtual social networks (self-centeredness of users, lack of official supervision and censorship of content, cosmopolitan motives) and trust in these networks and the tendency to create support campaigns. The above variables in the regression model have been able to explain 0.33 of the changes in the tendency to create support campaigns. Manuscript profile -
Open Access Article
173 - Jurisprudential Meditations in the Age of the Spirit in the Fetus with Emphasis on Qur'anic Revelations
farideh tajfar Maryam Aqai Bejestani mohammad rohanyabstractJurisprudential Meditations in the Age of the Spirit in the Fetus with Emphasis on Qur'anic Revelations The insoul of spirit into the fetus is the beginning of the inhalation of the divine spirit in the human body, Which is legally the source of important works. MoreabstractJurisprudential Meditations in the Age of the Spirit in the Fetus with Emphasis on Qur'anic Revelations The insoul of spirit into the fetus is the beginning of the inhalation of the divine spirit in the human body, Which is legally the source of important works. Therefore, it is necessary to address the age of insoul of spirit into the fetus, That has been the subject of some religious law as well, and the scrutiny of the jurists seems necessary. Famous jurisprudents consider the age of the insoul of spirit into the fetus to be 4 months old. But there are opinions about five and six months. In this descriptive-analytical essay, the author, while examining the arguments of all subjects, considers Sheikh Mofid's theory of the insoul of spirit into the fetus to be strong at six months And by referring to the interpretative points of verses 12-14 of Surat al-Mumounon on the stages of creation, he brings the Sheikh's vote is close to reality.. Manuscript profile -
Open Access Article
174 - The six sigma and lean management Approaches in education
parivash Jafari, sohrab Yazdani, Six sigma and lean management are two powerful approaches for the efficiency and quality of processes,each of which include a pack of tools, basics and sp More Six sigma and lean management are two powerful approaches for the efficiency and quality of processes,each of which include a pack of tools, basics and specific principles and powerful adminstrative systems for production of qualitative services and customer - centered by omission of process errors and waste and creation of values in an organization. The present article is based on library studies and takes an analytic exploration of the contents of papers, latin and persian books with the purpose of description and clarification of theoretical bases and the principles the approaches, nativization( localization) and their application and merging into education so that we could provide an optimal basis for their application in education. Undoubtedly, with the application of tools, principles and procedures related to six sigma and lean in line with reduction of process application errors and increase of their potential, also value creation and omission of wastes, we can experience great changes in education, and achieve desirable and defficiency-free conclusions, and reach qualitative and improved goals designed for education. Manuscript profile -
Open Access Article
175 - Investigating the Relationship between knowledge Management and Organizational Culture from the Viewpoint of the Academic Staff Members of Medical Sciences University of Kerman
Amin Nikpour Sanjar SalajeghehKnowledge is considered as the major resource of organizations and is acknowledged as an asset. Organizational culture is necessary for communication, creation and using knowledge, and universities as organizations that produce knowledge should possess this aspect. The MoreKnowledge is considered as the major resource of organizations and is acknowledged as an asset. Organizational culture is necessary for communication, creation and using knowledge, and universities as organizations that produce knowledge should possess this aspect. The purpose of this research is to determine the relationship between the knowledge management and the organizational culture. The statistical population involves all of the academic staff members of Medical Sciences University of Kerman, Which was 310 during the time of doing the research. Sampling was done by regular stratified method and included the academic members of different fields and departments, from among whom 70 people were chosen based on Morgan’s table. In order to collect information, the questionnaires about organizational culture and management of knowledge were used. Descriptive and inferential statistics (correlational coefficient and x2) were used to analyze the data. The results of this descriptive research that has been done by the survey method show that there is a positive correlation between knowledge management and organizational culture. The findings of the research show that organizational mission has the highest correlational coefficient and the creation of knowledge has the least correlational coefficient Manuscript profile -
Open Access Article
176 - Investigating the application of knowledge management process in a service organization (case study)
Houshang Taghizadeh Gholamreza Soltani Fesghandis Rouhollah MahdilouyThe purpose of this paper is to assess the use of knowledge management process and its five main stages-gaining knowledge, recordeding knowledge, knowledge transfer, knowledge creation, and the application of knowledge in the organization- using fuzzy set theory. The st MoreThe purpose of this paper is to assess the use of knowledge management process and its five main stages-gaining knowledge, recordeding knowledge, knowledge transfer, knowledge creation, and the application of knowledge in the organization- using fuzzy set theory. The statistical population consists of 75 members of service organization personnel. Due to the limited number of the statistical population, no sampling has been done and all the population has been studied. In order to collect data, a questionnaire has been used, the validity and reliability of which have been tested and approved. The results of the study indicate that in the organization under study the rate of applying the five main stages (process dimensions) of knowledge management is at an average level. Also, there is a considerable difference between the present situation and the desired situation of the five main stages of knowledge management in the organization under study. Manuscript profile -
Open Access Article
177 - Measuring Knowledge Culture: A Case Study
Faraj Allah RahnavardIn a rapidly changing world, it is necessary for organizations to maximize their return of assets. One of the less applied assets is knowledge which is inherent in people and organizational groups. It is possible to create an organization which has systems, structure, a MoreIn a rapidly changing world, it is necessary for organizations to maximize their return of assets. One of the less applied assets is knowledge which is inherent in people and organizational groups. It is possible to create an organization which has systems, structure, and suitable culture for enhancing knowledge. This is what knowledge management is about to access. This article is about to analyze knowledge culture and the way of measuring such a culture in a knowledge organization. Knowledge culture addresses values and beliefs that facilitate knowledge management activities in an organization. The findings of this research in three higher education institutes indicate that knowledge culture exists at a moderate level. Although knowledge culture is different in the three institutes, the dimensions of knowledge culture are deteriorating in all of them. Hence, it is necessary to adopt an appropriate mechanism to develop knowledge culture in these organizations. Manuscript profile -
Open Access Article
178 - The Effect of Strategic Human Capital Value Creation on Labor Productivity via Career Prosperity: The Case Study of Staff at West Azerbaijan National Bank
Farhad Nezhad Irani alireza dadjouyanThe current research examined the effect of strategic human capital value creation on labor productivity of the staff working at West Azarbaijan National Bank with a focus on career prosperity. The research population in this descriptive applied survey were the 606 staf MoreThe current research examined the effect of strategic human capital value creation on labor productivity of the staff working at West Azarbaijan National Bank with a focus on career prosperity. The research population in this descriptive applied survey were the 606 staff at West Azarbaijan National Bank from whom a sample of 235 was randomly selected. The research data were collected using standardized questionnaires that were validated prior to the study. Descriptive and inferential statistical tests like Kolmogorov-Smirnov test, R-Pearson and Constructive Equations were run on the research data. The findings regarding the extent to which various features of career prosperity can boost the effect of strategic human capital value creation on labor productivity revealed the effect of organizational relations (0.60), professional self-acceptance (0.51), career autonomy (0.13), career purposefulness (0.27), relation of environment dominance (0.25) and progress in career (0.40). Manuscript profile -
Open Access Article
179 - Investigating the effects of border markets on social security, job creation and economic policies of the border cities of the west of the country (Case study: youth border cities of Kurdistan province)
Abolreza Normohammadi Masoumeh Heidari Zargoosh Marzbane Adibmanesh -
Open Access Article
180 - Investigating the Role of Creative Tourism in the Recreation and Development of Tourism in the Historic Neighborhoods of Isfahan City (Case Example: Dardasht-Sarcheshmeh, Toghchi-Shahan, Kongs, Karladan-Kliche Neighborhoods)
Mustafa Hosseini Mohsen Moradian HarandiPaying attention to urban regeneration regarding the old neighborhoods of Isfahan city can bring environmental responsibility and increase the level of identity and belonging among citizens, which in this regard, creative tourism can facilitate its achievement.As the ai MorePaying attention to urban regeneration regarding the old neighborhoods of Isfahan city can bring environmental responsibility and increase the level of identity and belonging among citizens, which in this regard, creative tourism can facilitate its achievement.As the aim of this research, this study seeks to investigate the role of creative tourism in the regeneration and development of tourism in the historical context of Isfahan city. The current research is based on library studies and field investigations in terms of developmental-applicative goal and in terms of descriptive-analytical methodology. To achieve the objectives of the research, indicators in two parts: 1- creative tourism indicators including 5 categories (social capital, quality of life, tourism talent, physical infrastructure and tourism experience) and 2- regeneration indicators in 4 categories (social, economic, cultural and physical) were extracted. In the following, to present the creative tourism development model and its effect on the development process of the city of Isfahan, using the questionnaire tool and with a sample size of 383 people, and using spss software, the work process continued. Creative was analyzed in Geoda software. In the process of urban network analysis, tools (Network Analyst Tools) have been used in the ArcGIS software environment to produce maps. The results showed that the status of 5 indicators of creative tourism at the level of the historic sites of Isfahan city is good, and only in the physical infrastructure sector, there is a lack of feeling, but the situation of the regeneration indicators of the historical sites of Isfahan city is completely inappropriate. Comparing the average state of tourism development Among the different urban localities, the creative also shows that the highest is related to Dardasht and Togchi localities with averages of 16.41 and 15.90, respectively, and the lowest is related to Kangaz and Kardalan localities, respectively, with averages of It was 12/18 and 13/84.Soil erosion is a global problem that threatens water and soil resources and land use change is one of the important factors in soil erosion intensification. The aim of this study was to evaluate the effect of land use change on soil erosion in Razeychay watershed of Meshginshahr located in Ardabil province. First, Landsat images of the study area in May 1999, and 2019 and were obtained from USGS website. In the image processing stage, atmospheric and radiometric corrections have been conducted, and then the land use maps of the study area has been prepared for study years using support vector machine (SVM) as a supervised classification method. Then, the RUSLE model was used to estimate the amount of erosion in the two time span. SPSS, Excel, Arc GIS 5.4, Archydro and ENVI 5.3 software were used to spatial analysis and data processing. Manuscript profile -
Open Access Article
181 - Assessment of Ecotourism Capability of Traditional Ghoori Ghale basin with emphasis on water resources factor
زینب Khalili جعفر Oladi S.M Hoseini nasr جاهده TekeykhahAbstract: Evaluation of ecotourism capability is mean the identify of land capability for recreation and tourism landuse with attention to importance of forest park, is necessary evaluation of recreation potential and identify of suitable regions for MoreAbstract: Evaluation of ecotourism capability is mean the identify of land capability for recreation and tourism landuse with attention to importance of forest park, is necessary evaluation of recreation potential and identify of suitable regions for recreation usage. In this study, The appropriate areas for tourism and ecotourism plans were identified in Ghoori Ghale area located at North western of Paveh with an area of 2498/46 ha Using GIS and systematic analysis model .Based on the result, No class1 mass ecotourism existed in the study area. Twenty nine percent of the area were potential for class2 alternative ecotourism 38% for class1 alternative ecotourism and 33% for alternative ecotourism.To deter mine the importance of available water resources on tourism development, Delphi method was used. For this, 100 questionnaire were distributed among tourists in Kermanshah and Ghoori Ghale area. Based on the obtained result, different type and degrees of ecotourism depend on the available water resource. To measure the effects water resource factor on ecotourism and also to enhance the systematic analysis model, The map of water resources were prepared then this map was combined with primary ecotourism potential map (obtained using systematic analysis model) to produce the final ecotourism potential map. Result of ecotourism potential evaluation showed that 6%, 28%, 35%, and 31% of the study area are appropriate for class 1 mass ecotourism, class 2 mass ecotourism, class1 alternative ecotourism and class 2 alternative ecotourism, respectively. Then, Comparison were made between the primary and final ecotourism potential maps to identify the effects of water resource on ecotourism potential of the area. Our findings showed higher effects water resource factor rather than physical factors Manuscript profile -
Open Access Article
182 - A Study on the Semiotic Role of ‘Street Planning’ in the Revitalization of Informal Settlements from the Perspective of Residents’ Perception
sheyda haghirian Mohammad Saied Izadi Mehrdad Karimimoshaver Asadollah NaghdiInformal settlements are a prevalent form of residency in developing countries, facing significant weaknesses and shortages such as a lack of accessible public open spaces. Public spaces, especially streets, play an important role in these communities by providing essen MoreInformal settlements are a prevalent form of residency in developing countries, facing significant weaknesses and shortages such as a lack of accessible public open spaces. Public spaces, especially streets, play an important role in these communities by providing essential open areas for individuals to live and interact. Recently, UN-Habitat proposed an innovative approach emphasizing the importance of streets in these districts. This approach argues that constructing more streets can solve some of the problems facing informal settlements. This study investigates the impact of streets on informal settlements and assesses their role in residents’ satisfaction. The research method used is descriptive-analytical, employing Structural Equation Modeling to study the influence of the street on residents’ subjective recreation. The results were analyzed using Smartpls. The findings indicate that economic factors significantly affect residents’ subjective satisfaction through access to streets, while civilizational factors related to quality of life do not significantly affect this satisfaction. Manuscript profile -
Open Access Article
183 - Evaluation of economic vivaciousness criteria in historic bazaars of Iran: developing a recreation point of view: the case of Qazvin historic bazaar
Ghadir Siami Akram Akhtari Takaleh Mohammad Ali KhanizadehFocusing on eroded and historic textures and trying to provide remedy for their instability is becoming a serious and pivoted subject for the ancient bazars of Iran ,therefore, relevant organizations began to order and recreate such textures, and felt the ne MoreFocusing on eroded and historic textures and trying to provide remedy for their instability is becoming a serious and pivoted subject for the ancient bazars of Iran ,therefore, relevant organizations began to order and recreate such textures, and felt the necessity for intervention in line with preserving this textures in different time series. Coherence and concordance between parts of space and their acts in historic textures of Iran has caused the fact that urban spaces come in to existence according to skeleton and spatial structure of texture in Iran. At a time, Qazvin s bazaar has been a head quarter of wealth and power in Qazvin and even in its regional needs. While in present condition it has lost its operation with respect to its assumed economic profit. This essay is trying to reach on Qazvin’s bazaar vivaciousness with recreation point of view. Research method in this essay is analytic-descriptive, and tools of collecting data include library methods, questionnaire and field methods. Sample selection is simple random and target community is traders, experts and applicants. SPSS and Expert Choice are used in this investigation and the data is analyzed via AHP and SWOT. Findings of this survey show that the most important reasons for non-existence of economic vivaciousness in bazaar is proved to be the lack of recreation and improvement in form and construction of bazaar with weight of 4. 4 and also weak cultural role of bazaar with weight of 4. 3, and bazaar can reach economic vivaciousness when it can be considered via physical, cultural-social, and applied recreation. Findings of this essay show that Qazvin’s bazaar needs operational recreation to reach on economic vivaciousness. Manuscript profile -
Open Access Article
184 - Assessment of distribution and quality of parks in Anbarabad city with Vikor model
Hossin Yaghfoori Aboozar Paidar Amirarsalan Sanjari Parks “as physical elements” have dominant roles in context of realization of recreational function in urban spaces. Realization of this function depends on two basic factors:“optimum distribution” and “ More Parks “as physical elements” have dominant roles in context of realization of recreational function in urban spaces. Realization of this function depends on two basic factors:“optimum distribution” and “function diversity”. Aim of this research is assessment of distribution and quality of parks among citizen of Anbarabad city. In this study, field observation and review, referring to statistics and information in master plan of Anbarabad are methods for data gathering. For a suitable rating, and the factual affect of each index, the weighting method of paired comparisons(AHP)has been used. For the data analysis Vikor model technique was used. The findings showed: the per capita for the park in Anbarabad city (4.4 square) in comparison with national & international standards is very low, and the parks distributed is unsuitable. The findings of Vikor model showed the best of parks in Anbarabad city are: laleh, shahrake-e- emam, mokhtarabad, abasabad. Ziarat, hossinabad, and abassabad have unsuitable quality. Assessment of indexes showed that Laleh park has the best development indexes among others. Manuscript profile -
Open Access Article
185 - Providing Tertiary Education Pattern based on Knowledge based Economy (Islamic Azad University case study)
hosein karimi Mojgan Abdollahi fatemeh parasteh ramazan jahanianKnowledgebased economy is one of the global megatrends related to higher education, where knowledge is the most fundamental source of value or wealth production and learning is its most important process.Rapid changes in knowledge technology and the emergence of new req MoreKnowledgebased economy is one of the global megatrends related to higher education, where knowledge is the most fundamental source of value or wealth production and learning is its most important process.Rapid changes in knowledge technology and the emergence of new requirements have transformed the demand for education. A variety of educational models are formed in different academic generations to respond to these demands and changes. This research has been done with the aim of identifying the determining components of university education based on knowledge-based economy and providing a suitable model.The current research was conducted with a mixed method in terms of practical purpose and in terms of nature.In this article, the results of the qualitative part of the research are presented in both library and field sections.In this regard, in an analytical way and through the background of the research, various theories of tertiary education and knowledge-based economy have been investigated and in the field part by purposeful sampling through semi-structured interviews of 15 experts including The professors and research managers of Azad University of Tehran and Alborz provinces, consisting of 9 main response questions, using Nvivo software with theme analysis method, the collected data were analyzed, and finally, the research model was created by the researcher after identifying and extracting the minimum ten main and effective components as background factors and drivers each with five components in three general categories of background factors;Driving factors and outputs and consequences of tertiary education based on knowledge-based economy were designed and presented. Manuscript profile -
Open Access Article
186 - Explaining the dimensions and components of the Iranian-Islamic approach in recreating urban green urban spaces
Javad Namjomanesh Bahman Karegar Parvaneh ZivyarThe aim of this study was to explain the dimensions and components of the Iranian-Islamic approach in recreating urban historical green spaces of descriptive-analytical type. شد. In the document analysis section, the existing documents in the Parks and Historic Green Sp MoreThe aim of this study was to explain the dimensions and components of the Iranian-Islamic approach in recreating urban historical green spaces of descriptive-analytical type. شد. In the document analysis section, the existing documents in the Parks and Historic Green Spaces Organization of Tehran Municipality, as well as the Municipality of District 7 of Tehran, are examined in detail. In the other part, it was in the form of objective and field studies that a questionnaire was used to ask these questions and the amount of information, knowledge and how the relationship between research variables. Six months of the research period were allocated to the distribution of questionnaires among citizens. According to the sample size and by selecting the largest park in terms of area in each area, the parks of Shahid Tavakoli from District 1, Duqt from District 2, Baharshiraz from District 3, Shahid Monfredniaki from District 4 and the Palace Museum from District 5 were referred to 77 questionnaires were distributed. In order to analyze the data, the results of the questionnaire were divided into two parts: descriptive statistical methods including: frequency, index and mean as indicators of central tendency, amplitude of variance, variance and standard deviation as indicators of dispersion and standard error as Distribution indices and in inferential statistics method from 10 to 30 and 2 regression are also given. Findings showed the correlation coefficient obtained from management satisfaction Manuscript profile -
Open Access Article
187 - Explaining the dimensions and components of the Iranian-Islamic approach in recreating urban historic green spaces
javad namjomanesh abbas kargar parvaneh zivyarThe present study is descriptive-analytical and includes library studies, field visits, interviews with managers and collecting citizens' views through questionnaires and surveys as well as analysis of documents in the Parks and Historic Green Spaces Organization of Teh MoreThe present study is descriptive-analytical and includes library studies, field visits, interviews with managers and collecting citizens' views through questionnaires and surveys as well as analysis of documents in the Parks and Historic Green Spaces Organization of Tehran Municipality and the District Municipality. 7 Tehran and objective and field studies that a questionnaire was used to ask these topics and the amount of information, knowledge and how the relationship between research variables. According to the sample size and by choosing the largest park in terms of area in each area, the parks of Shahid Tavakoli from District 1, Duqat from District 2, Baharshiraz from District 3, Shahid Monfredniaki from District 4 and the Palace Museum from District 5 were referred to 77 questionnaires were distributed. In order to analyze the data, the results of the questionnaire were divided into two parts, and the data were analyzed by descriptive statistics and inferential statistics. Findings showed that the obtained correlation coefficient of satisfaction with urban management with shading trees, fruit trees, visual beauty, water creek, traditional buildings with Iranian-Islamic architecture and finally with Iranian-Islamic pattern in green space at the level of 0.01 with 99% significant شد. Based on the findings, the correlation coefficient of mental health in green space with shade trees, fruit trees, visual beauty, water creek, traditional buildings with Iranian-Islamic architecture and finally with the Iranian-Islamic pattern in green space at the level of 0.01 with 99% confidence Became meaningful. Manuscript profile -
Open Access Article
188 - Archetypes of creation in the Mashi and Mashiane myth and its examples in the myths of other societies
seyed mehdi Habibi sholouhsadat arabi hashemi Sohaila Torabi farsaniMythical themes are common and recurring in different societies. These themes are called archetypes and are found in mythological narratives around the world. The myth of the creation of the Mashi and Mashiane is no exception. Since myth and history are intertwined, som MoreMythical themes are common and recurring in different societies. These themes are called archetypes and are found in mythological narratives around the world. The myth of the creation of the Mashi and Mashiane is no exception. Since myth and history are intertwined, some of the mysteries of history can be obtained by analyzing the archetypes in the myth of creation and its adaptation to other narratives of creation. The present study is an analytical research based on library data. The purpose of this study is to study and analyze the archetypes of creation in the Mashi and Mashiane myth by adapting its examples in the myths of other societies, to better understand this myth. The results indicate that in the myth of the creation of the Mashi and Mashiane the role-playing role of archetypes such as; The first giant, god-like human, the first pair, the mother earth, the body plant and the reproductive plant, etc. are observed.The research method is descriptive, analytical based on library data Manuscript profile -
Open Access Article
189 - A look at the relationship between proportions in the system of creation and architectural proportions in Islamic monuments of Iran
Majid Taheri Demneh Aboozar Majlesi Koopayi Shirin ToghyaniProportion is the relationship between dimensions, and in the visual arts it implies a proper relationship between components with each other and with the totality formed by the components. In addition to the relationship between dimensions, there are qualitative or, in MoreProportion is the relationship between dimensions, and in the visual arts it implies a proper relationship between components with each other and with the totality formed by the components. In addition to the relationship between dimensions, there are qualitative or, in other words, appropriate proportions in place of the system of creation and in human constructions. Justice at the level of the system of existence means a kind of balance and proportion in the system of existence and the placement of everything in its place, which is the same qualitative proportion, which is also called developmental justice. In this regard, by studying the concepts and examples of quantitative and qualitative proportions as well as theories related to Islamic art in a descriptive-analytical method and with logical reasoning, it was concluded that quantitative and qualitative proportions as a manifestation of God's goodness in creatures. It is found and then perceived by the artist and its reflection is manifested in human works, including architecture. The divine goodness that is manifested in the creatures manifested in art in the form of geometry, proportions, harmony, rhythm, balance, etc., is expressed by the artist. In architecture, geometry and proportions represent the divine justice and destiny and the manifestation of his goodness, which the artist has reflected. Justice in architecture and urban planning is interpreted as comprehensive and all-encompassing balance and proportion, that is, quantitative proportions and qualitative relations, and observance of proportion means beauty in its true sense. Manuscript profile -
Open Access Article
190 - The Effects of Liquidity Creation on Systemic Risk: by Concentration on Banks Balance Sheet Structure
somaye sadeghiThis study investigates the determinants factors of systemic risk in Iranian banks during 2013-2022. The contribution is on banks liquidity creation and their balance sheet structure. For this purpose, the systemic risk of banks has been estimated and ranked by marginal MoreThis study investigates the determinants factors of systemic risk in Iranian banks during 2013-2022. The contribution is on banks liquidity creation and their balance sheet structure. For this purpose, the systemic risk of banks has been estimated and ranked by marginal expected shortfall (MES) index, using dynamic multi-garch models. The results by using Panel GMM method indicate that an increase in the balance sheet liquidity creation causes the vulnerability of banks to increase. Also, the liquidity creation on the side of assets (holding non-cash assets) significantly increases the systemic risk for banks, while which on the side of debts (holding of demand deposits) reduces the banks systemic risk and their fragility. In addition, the findings indicate that the bigger the size, the more non-traditional activities (non-interest income) and the higher the ratio of non-performance loans, the higher systemic risk in banks. while the higher capital adequacy in banks, the lower the systemic risk. Manuscript profile -
Open Access Article
191 - Assessment of Factors Affecting on the Visitors' WTP and Evaluating Recreational Importance of Jajroud Area
Bahram Sahabi Mohammadhadi Hajian Bakhtiar JavaheriThe purpose of this paper is to estimate recreational value of Jajroud area and to determine factors affecting on the visitors willing to pay by using Contingent Valuation Method. To this end, a Double-Bounded Dichotomous Choice questionnaire is employed to collect the MoreThe purpose of this paper is to estimate recreational value of Jajroud area and to determine factors affecting on the visitors willing to pay by using Contingent Valuation Method. To this end, a Double-Bounded Dichotomous Choice questionnaire is employed to collect the data required by the use of a simple random sampling. Then, the role and importance of individual, social and economical factors will be investigated as well as the willingness to pay of visitors by Logit model and Maximum Likelihood Estimation method. Results indicate that more than 70 percent of respondents like to pay for recreational values of Jajroud area. In addition, the results of Logit model present that the variables of bid, age and size of families have significant negative effect on the individuals' WTP, while the variables of education, income, area attractiveness and individual concerns of environment have significant positive impact on WTP. Moreover, the optimum bid is about 5700 Rials and the annual recreational value of region is 4595 million Rials. Manuscript profile -
Open Access Article
192 - Sociological analysis of the Reflection of Kurdish Folk Musical Instruments in Divan-e- Ghaneh
Samira Kanani Mohammad Irani Nouroddin YousofiMusic is an fundamental part of the culture of any nation, and it can be clearly stated that civilized and ancient nations enjoy music in their historical and cultural background. This cultural phenomenon has always been considered by poets due to the deep connection be MoreMusic is an fundamental part of the culture of any nation, and it can be clearly stated that civilized and ancient nations enjoy music in their historical and cultural background. This cultural phenomenon has always been considered by poets due to the deep connection between poetry and music, and in their words, they have referred to music and its instruments. Kurdish language poets have also paid special attention to music and its instruments for nationalistic and literary purposes; they have referred to folk music and its instruments in different ways. Ghaneh, a famous Kurdish poet, is one of them. His divan is a rich source for the study of anthropology and popular culture. This article tries to study the function of musical instruments in Divan-e-Ghaneh in an analytical-descriptive approach based on the library method to explain the reflection of these musical instruments on the local music and folklore of the poet's region. The findings show that Ghaneh paid special attention to local musical instruments to enrich his poem. The poet has used Kurdish musical instruments, which are often local instruments, for various purposes such as making literary images, expressing social and nationalistic concepts, complaining about the world, describing various matters, mere references, and so on. Manuscript profile -
Open Access Article
193 - An Investigation to the Factors Affecting Tourists' Satisfaction Using the Fuzzy DEMATEL Model (A Case Study: Amand Dam Residential Area)
Sevda Sirousmehr Ali MalekTourism as one of the major economic drivers of the present century is considered as a very appropriate and significant source of foreign exchange earnings in the economy of a country. In this area, the satisfaction of tourists is one of the most important competitive f MoreTourism as one of the major economic drivers of the present century is considered as a very appropriate and significant source of foreign exchange earnings in the economy of a country. In this area, the satisfaction of tourists is one of the most important competitive factors and the best indicator for ensuring the growth of future profits. By choosing the metropolis of Tabriz as the capital of Islamic tourism in 2018, a large number of tourists are expected to visit the tourist destinations in the province. Regarding this, the present study seeks to identify factors affecting the satisfaction of tourists, comparing and prioritizing these indicators with the help of fuzzy DEMATEL model and ultimately the development of the results in the recreational-tourist area of the dam of Amand. The method of this research is surveying, in tersms of type, it is descriptive analyzing and in terms of purpose, it is practical. The statistical population of this study is the experts of the Organization for Heritage, Handicrafts and Tourism, Tourism Agencies and University Professors. Among these, the sample size was 24 by the Cochran sampling formula. . In this research, data collection for analysis, is through distributing the questionnaire among the experts of tourism. In Research findings show that: The most important indicator is the human resources factor. The most effected indicator is the security factor and the most effective indicator is facility. Manuscript profile -
Open Access Article
194 - Investigating the development of tourism in recreation the basic culture (Case study: Historical context of Minodari city)
Amir Alimohamadi hassan sattarisarebangholi Mahsa Faramarzi asl Mohammad reza Mohammad reza pakdelfardOne of the best ways to save cities from social and economic problems is to develop urban tourism in historical contexts with the approach of recreating the culture. In the reconstruction of the base culture, the culture factor is presented as a very important developme MoreOne of the best ways to save cities from social and economic problems is to develop urban tourism in historical contexts with the approach of recreating the culture. In the reconstruction of the base culture, the culture factor is presented as a very important development strategy on a local and global scale.There is a great connection between culture and the development of urban tourism. The development of tourism as a cultural phenomenon expands the opportunities for cultural exchange between the tourist and the host community.The city of Minodar is one of the cities that is considered in terms of valuable historical monuments in its ancient context, with rich architecture and unique features in the country and the world. In this research, with a survey approach to urban tourism development planning with emphasis on recreating the basic culture. The research method is descriptive and analytical, and relies on reviewing the research background on the one hand, examining documents related to historical context and field studies on the other hand, analyzes the problem.Findings show that the way out of the problems and revitalization of valuable historical contexts depends on the implementation of programs based on strategies and interactive policies between physical regeneration and urban cultural tourism and ensure a direct relationship between real and urban urban life. Manuscript profile -
Open Access Article
195 - Recreational and Economic Valuation of Municipal Activities in Tehran Ab-o-Atash Park
Mohammad Taqi Rahnamaei negin shokraviThis article addresses the increasing demand for parks and entertainment centers, emphasizing the necessity of analyzing them from economic and social perspectives. Despite challenges, it underscores the importance of anticipating future requirements. Evaluating the eco MoreThis article addresses the increasing demand for parks and entertainment centers, emphasizing the necessity of analyzing them from economic and social perspectives. Despite challenges, it underscores the importance of anticipating future requirements. Evaluating the economic value of these spaces is crucial for city officials and development project managers. The research focuses on assessing the recreational value of Aab-o-Aatash Park using a descriptive-analytic method and questionnaires from 160 park visitors. Findings reveal the park's high recreational value, with expenses and park quality impacting visitor numbers and facilities. This highlights the role of governors in improving park quantity and quality to enhance its economic value. The study underscores the significance of ongoing park improvements to elevate their economic and social contributions. Manuscript profile -
Open Access Article
196 - The Recreation of historical centers of cities in Iran based on tourism and integrating strategic planning and network analysis (ANP- SWOT); A case study of historical texture of Tabriz metropolis
gh ju parvin dadazadeWith respect to the formation of Islamic Iranian cities, historical centers have a crucial role and are quite important. These centers have enormous potential due to their geographical locations, availability, concentration of economic problems and cultural-historical p MoreWith respect to the formation of Islamic Iranian cities, historical centers have a crucial role and are quite important. These centers have enormous potential due to their geographical locations, availability, concentration of economic problems and cultural-historical properties; but despite the positive features of the central part of the cities, their texture suffers from physical, bio-environmental, context complexity and lack of infrastructures problems. Among the ancient Iranian cities, a sample that is important in Iranian traditional urban renewal is Tabriz. The historical center of this city has precious treasures of human culture and historical monuments, which their erosion may lead to cultural and physical structure problems as well as losing the historical identity of the city. So, the foundation of recreation projects seems to be essential to keep the historical centers. Since the recreation of these centers is in the need of considerable investment, it seems that it is better to use tourism potential to encourage the private sector and support of public sector in order to do investment for the implementing such projects. Thus, the present study used an analytical descriptive approach; library and field studies, SWOT model and network analysis (ANP) to introduce approaches to the improvement of the present condition through identifying strengths, weaknesses, opportunities and threats of tourism in the historical center of Tabriz. Based on the obtained results of the study, WT2, ST3 and WO1 strategies have three priorities for recreating the historical context of Tabriz metropolis. Manuscript profile -
Open Access Article
197 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh GhafuriThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method MoreThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method was used, and specifically, the foundation data method was used in the construction of the theory. The statistical population of this research in the qualitative part of the research consists of experts such as university professors and specialists who have been in Mapna company for many years, which ultimately led to the extraction and identification of variables. The sampling method was snowball and the criterion of sample size was to reach theoretical saturation and the main basis of data collection was conducting in-depth interviews. A total of 20 interviews were conducted. After performing the three stages of coding by using MAXQDA software, the final research model consisting of 8 general categories, 27 subcategories and 58 main concepts was obtained. In this research, identifying the factors of the model based on co-creation in the face of augmented reality and perceived risk, perceived trust, and the customer's purchase intention, and the explanation of their relationship was intended. Manuscript profile -
Open Access Article
198 - Factors Related to Knowledge Creation in Higher Education Institutions
Zahra Ali Akbari Khodayar Abili Fatemeh NarenjiHigher education has faced many challenges over the decades such as globalization, information and communication technology, social-political developments, lifelong learning, and the knowledge-based society.But these challenges play a key role in today's societies by cr MoreHigher education has faced many challenges over the decades such as globalization, information and communication technology, social-political developments, lifelong learning, and the knowledge-based society.But these challenges play a key role in today's societies by creating opportunities for knowledge creation. The main purpose of this article is to identify the factors of knowledge creation in online higher education centers and institutes. This study was conducted in the framework of an exploratory qualitative approach.14 academic and knowledgeable experts on knowledge creation and e-learning were selected by purposeful sampling strategy and interviewed in a semi-structured manner. Finally, for each of the categories a title containing all the codes of that class was selected. As a result of this study, 16 components were identified in four dimensions of managerial, organizational, individual and technological factors.These factors in management; management factors (management style and hierarchy), empowerment system, system thinking, social interaction and participation, virtual learning management systems-in organizational dimension; organizational culture, organizational structure , Knowledge network, repositories, and knowledge resources-in the technology dimension; e-learning environment , network technology, information technology infrastructure, e-learning tools and in the individual dimension; Problem solving is individual learning ), creativity and innovation. Manuscript profile -
Open Access Article
199 - Relationship between Rate of Internet Use and the Type of its use with Academic Performance of the Students in Islamic Azad University of Zanjan
Rasol Davoudi Raheleh Nourbakhsh Bonjar Naghi KamaliThe purpose of this study was to investigate relationship between rate of internet use and the type of its use with academic performance of the students in Islamic Azad University of Zanjan. To reach this goal, in addition to theoretical studies and investigating resear MoreThe purpose of this study was to investigate relationship between rate of internet use and the type of its use with academic performance of the students in Islamic Azad University of Zanjan. To reach this goal, in addition to theoretical studies and investigating research literature, data were collected by a researcher-made questionnaire. Experts approved the validity of the questionnaire and the reliability was estimated by Cronbach Alpha 0/88. The statistical population consisted of 12,309 Islamic Azad University undergraduate students, 364 people of whom were selected as the sample based on Cochran formula and through stratified random sampling method. The research method was an applied one in terms of purpose, and a correlation one as far as data gathering is concerned. Data analysis was performed through descriptive and inferential statistics. The results showed that there was a positive correlation between internet use and academic performance of undergraduate students in Islamic Azad university of Zanjan. In addition, there was a positive correlation between the way to use internet in three aspects, that is, recreational, communicational, and educational aspects and the academic performance of the students. Manuscript profile -
Open Access Article
200 - تأثیر رطوبت بر ضریب اصطکاک استاتیکی رزماری و اسطوخودوس به وسیله اصطکاک سنج الکتریکی
فرزاد جلیلیان تبار رشید غلامی علی نجات لرستانیمقدمه و هدف: افزایش روزافزون نقش اقتصادی گیاهان دارویی در جوامع امروزی، پیچیدگی فن­آوری های جدید برای تولید (کاشت، داشت و برداشت)، حمل و نقل، ذخیره سازی، فرآوری، نگهداری، ارزیابی کیفی، توزیع، بازاریابی و مصرف این محصولات، نیازمند درک دقیق و صحیح خواص فیزیکی آن­ه Moreمقدمه و هدف: افزایش روزافزون نقش اقتصادی گیاهان دارویی در جوامع امروزی، پیچیدگی فن­آوری های جدید برای تولید (کاشت، داشت و برداشت)، حمل و نقل، ذخیره سازی، فرآوری، نگهداری، ارزیابی کیفی، توزیع، بازاریابی و مصرف این محصولات، نیازمند درک دقیق و صحیح خواص فیزیکی آن­هاست. ضریب اصطکاک گیاهان بر روی سطوح مختلف، در طراحی سیلوها و مخازن نگهداری محصولات کشاورزی، تجهیزات انتقال از قبیل تسمه نقاله ها و نیز در طراحی دستگاه­های مورد استفاده در فرآوری پس از برداشت مورد نیاز می­باشد. روش تحقیق: در این تحقیق ضریب اصطکاک استاتیکی در دو سطح رطوبتی 58 و53 درصد بر پایه تر برای گیاه رزماری، 65 و 63 درصد بر پایه تر برای اسطوخودوس، بر روی سه سطح ورق گالوانیزه، شیشه و چوب چندلا مورد بررسی قرار گرفت. برای این کار دستگاهی ساخته شد که شامل یک موتور الکتریکی و سنسورهای نوری برای سنجش دقیق زمان سر خوردن محصولات و محاسبه ضریب اصطکاک آن­ها بود. نتایج و بحث: بیشترین و کمترین مقدار میانگین ضریب اصطکاک استاتیکی به­دست آمده برای رزماری در رطوبت 58 درصد بر پایه تر به ترتیب بر روی چوب چندلا، 0.87 و شیشه 0.46 بود. در حالی ­که در رطوبت 53 درصد بر پایه تر، بیشترین و کمترین مقدار میانگین ضریب اصطکاک استاتیکی به­دست آمده برای رزماری به ترتیب بر روی چوب چندلا، 0.66 و شیشه، 0.38 بود. این کاهش ضریب اصطکاک برای اسطوخودوس نیز بدین صورت به­دست آمد که کمترین میانگین ضریب اصطکاک در رطوبت 65 درصد بر پایه تر بر روی شیشه و برابر با 0.66 بود در حالی­که در رطوبت 63 درصد بر پایه تر نیز بر روی شیشه اما برابر با 0.56 به­دست آمد. توصیه کاربردی/ صنعتی: شناخت خواص مهندسی گیاهان دارویی برای ایجاد روش­های فرآوری صنعتی مناسب، امری ضروری به شمار می آید. Manuscript profile -
Open Access Article
201 - .Women’s Social Constructions of Leisure Time in urban Business-Recreation Centers
mousa ghandi reza esmaili Asghar MohammadiThe issue of leisure time activity in commercial spaces as a social construct that manifests itself differently in different times, has gained importance in recent years. The purpose of this study was to investigate the social constructions of women in leisure time in a MoreThe issue of leisure time activity in commercial spaces as a social construct that manifests itself differently in different times, has gained importance in recent years. The purpose of this study was to investigate the social constructions of women in leisure time in a business-leisure center using qualitative data. Utilizing grounded theory as the theoretical base and the saturation criterion in sampling, structured interviews were conducted with 15 women and girls. The data were analyzed using three stages of coding as well as data-base theory (Strauss's coding approach). 216 general meaningful statements were extracted from the interviews. Due to the conceptual relevance of the statements to each other in the open coding phase, 17 sub-categories were extracted from the corresponding concepts. Finally, after a closer look at the links between the concepts of subcategories, six key themes were identified: Consumer culture hegemony, manifestation of high socio-economic status, western culture acceptance, identifying with celebrities, virtual space effects, and change of lifestyle. By further abstracting these categories, a nuclear category can be described as "the way women spend their leisure time in business-leisure centers is affected by the expansion of consumer culture and western culture and identification with celebrities and the virtual world has changed the lifestyle of Shirazi women. Manuscript profile -
Open Access Article
202 - The Role of Non-Governmental Organizations and Grassroots in Recreating the Old Urban Context (Case Study: Mahdieh Neighborhood Located in West of Shahrekord)
N. Tavakoli S. Moayedfar M. ZakeryanNongovernmental organizations that are independent of the government try to defend the special interests, such as social, cultural, physical, etc. One of the needs of citizens in cities with inefficient textures is the existence of grassroots and nongovernmental groups MoreNongovernmental organizations that are independent of the government try to defend the special interests, such as social, cultural, physical, etc. One of the needs of citizens in cities with inefficient textures is the existence of grassroots and nongovernmental groups in order to recreation, because attention to these textures in order to attract private sector participation and removal of their instability has become a central issue, and non-governmental organizations are scrambling to recreate the city by preserving the original characteristics. Mahdieh neighborhood faces with problems such as skeletal deterioration of buildings, and social, cultural and environmental issues. It is introduced as an ineffective neighborhood in Shahrekord and recreation in the neighborhood with the participation of grassroots organizations, Nongovernmental organizations and the support of government institutions seems necessary. This article aims to address strengths, weaknesses, opportunities and threats in this neighborhood by using the potential of Nongovernmental organizations. It also aims to provide some strategies to improve the current situation and recreate Sustainability of the neighborhood. Desired information in this research is provided in the form of library, documentary, interviews and field studies. The results indicate that the role of external factors in the failure of the inefficiency of Mahdieh neighborhood is more than internal factors and aggressive strategy are suggested. Based on Qspm model, the best strategies in order of preference, are using the potential of councils, increasing the role of public participation, and creating applications that are needed in the neighborhood. Manuscript profile -
Open Access Article
203 - Designing a Value Co-Creation Model for the Medical Tourism Industry in Guilan Province
Maryam Hassanzadeh Narges Delafrooz Ali Gholipour Soleimani Kambiz ShahroudiGiven the natural, historical, and cultural potentials of Guilan province, a key pivot of its development is tourism, among whose different forms medical tourism is of particular importance. Co-creation is a sort of marketing strategy that emphasizes the creation and re MoreGiven the natural, historical, and cultural potentials of Guilan province, a key pivot of its development is tourism, among whose different forms medical tourism is of particular importance. Co-creation is a sort of marketing strategy that emphasizes the creation and recognition of values shared by an organization and customers to improve service quality and preserve and create value for customers. The present study aims to propose a value co-creation model with an emphasis on organization and customer in the medical tourism industry. The research is exploratory in nature and applied in the objective. The statistical population is composed of eight scientific and executive experts in tourism and eight medical tourists. The sampling method is purposive and snowball. Data, which were collected by semi-structured interviews, were analyzed by the grounded theory. After three steps of coding, the model of value co-creation with organization and customer was identified as a paradigm. The validity and reliability of the data were checked by a combination of validity measurement methods and the test-retest method. Based on the results, the strategies of organizational value co-creation were considered to include the medical tourism mix as the pivotal phenomenon, medical tourism potentials as causal conditions, and medical tourism infrastructure as contextual factors. Customer value co-creation including resources, motivations, and interactions of tourists and customer value co-creation behavior including loyalty and citizen behavior were considered as the consequences of the model. Manuscript profile -
Open Access Article
204 - Evaluation of Urban Practitioners Performance in Development of Gentrification the Urbanized Texture Verification by Multi-Subject-Multiplier Model (Case Study: Zanjan Urban Texture Verification)
MOHAMAD TAGHI HEYDARI sajad khanmoradi maryam rahmaniReconstruction of Texture Verification as a result of government investment measures with local groups occurs as an endogenous development approach. One of the most important measures of renovation is to Gentrification with numerous groups and actors in the public, priv MoreReconstruction of Texture Verification as a result of government investment measures with local groups occurs as an endogenous development approach. One of the most important measures of renovation is to Gentrification with numerous groups and actors in the public, private and even cooperative sectors. Therefore, explaining the role and function of actors in the Gentrification the Urbanized Texture Verification has a significant impact on the organization of renovation projects.This paper is a descriptive-analytical study to analyze the role of influential actors in the development of Gentrification the Urbanized Texture Verification using a vector model in Zanjan. Data collection was done by library and field method. The statistical population was selected by snowball sampling method. To analyze the data, Structural Interaction Analysis approach and multi-player multi-player model with MIC MAC and Mactor software were used.The results showed that 30 main factors in different dimensions have direct effect on the Gentrification the Urbanized Texture Verification in Zanjan. Key Proponents of Gentrification the Urbanized Texture Verification include "Housing Area; Housing Strength; Commitment; Road Use; Housing Proportional; Residential Properties; Buildings; Vitality; Cost and Income Appropriateness. According to the multi-disciplinary model, the main factor in the Gentrification of Zanjan city is the triangle of relations between the municipality-private sector and the Department of Civil Development and Rehabilitation and the main focus is on the private sector. Therefore, it is necessary to enhance renovation of Texture Verification, enhance housing strength, establish a coordination council, and monitor cooperative contracts. Manuscript profile -
Open Access Article
205 - Identifying and prioritizing the factors affecting on the satisfaction of clients in recreational and sports centers(Case study of Tehran metropolis)
payam mohammadpanahi mozafar yektayar Rahim ramezaninezhad mozhgan khodamoradporCustomers at leisure and sports centers are always on the lookout for quality and satisfying services, so keeping customer satisfaction and staying present is the most vital goal of any organization. Therefore, the purpose of this study was to identify and prioritize th MoreCustomers at leisure and sports centers are always on the lookout for quality and satisfying services, so keeping customer satisfaction and staying present is the most vital goal of any organization. Therefore, the purpose of this study was to identify and prioritize the factors affecting customer satisfaction in recreational and sports centersin Tehran.The research method was descriptive-analytical which was implemented by field method and was applied in terms of purpose. The statistical population consisted of those who referred to recreational and sports centers in 22 districts of Tehran, using Morgan table for unknown population, 384 persons were selected as the sample of the study through available sampling method. Research measurement instrument was including a self-made questionnaire which its face validity and content validity with exact considering of study literature and asking experts and authorities on the topic (10 persons), questionnaire reliability was measured by the Cranach’s alpha (α =0/80). Pearson's correlation coefficient, exploratory factor analysis, and second-order confirmatory factor analysis were used to analyze the data. The results showed that the causes of welfare services, access, personnel, physical design, physical space and maintenance factor are involved in customer satisfaction in recreational and sports centers. Therefore, it can be said that in order to maintain and develop the satisfaction of clients in recreational and sports centers and to highlight the role of these centers in enhancing physical activity and health and vitality of the community, authorities should plan and act to improve the identified factors Manuscript profile -
Open Access Article
206 - Determine the effective components in urban branding (Case study: Pareh Sar city)
Sharam Shahabi Narges Delafrooz Ali Gholipour Soleimani mohammad taleghaniIn today's developed world, cities act as competitors and strive to capture more capital market share, outstanding talent, and global attention. Urban branding is a tool for gaining a competitive advantage, increasing domestic investment, and tourism. In urban branding, MoreIn today's developed world, cities act as competitors and strive to capture more capital market share, outstanding talent, and global attention. Urban branding is a tool for gaining a competitive advantage, increasing domestic investment, and tourism. In urban branding, it is always tried to create a distinctive and unique image in the minds of the audience by creating and combining the emotional and functional characteristics of that city. Therefore, the purpose of this study is to determine the effective components in urban branding for the city of Parehsar in Guilan province. Methodologically the research design is an exploratory mix in two stages; In the first stage, was used the Foundation's data qualitative research method, and in the second stage, the descriptive-survey quantitative method and structural equations were used. Initially, semi-structured and exploratory interviews were conducted with 15 academic and executive elites who were purposefully selected based on the theoretical saturation index and were fully acquainted with the citiy. Analysis of qualitative data by foundation data method and analysis of data obtained from the questionnaire by confirmatory and exploratory factor analysis. The statistical population of the quantitative stage of this research included people or individuals who visited two cities and the number of statistical samples was 384 people for each city separately, with using Cochran's formula. Structural equation modeling using SmartPLS and SPSS21 software was used to analyze the data and test the research hypotheses. Manuscript profile -
Open Access Article
207 - An Analysis of the Urban Regeneration Indicators in Historical Area, (Case Study: Historical Area of Rasht)
Hamid Rahimi Jalal Azimi Amoli Nasrollah Molaei HashjinIntroduction: The centers and historical contexts of the cities have been exposed to the adverse effects of urban development more than other urban areas due to the new developments of urbanization and the resulting problems. Undoubtedly, the historical and ancient cont MoreIntroduction: The centers and historical contexts of the cities have been exposed to the adverse effects of urban development more than other urban areas due to the new developments of urbanization and the resulting problems. Undoubtedly, the historical and ancient context is one of the most important challenges facing cities, especially in recent decades, and is a major concern for urban management. In Iran, these tissues have not been properly dealt with and the measures taken have not had a significant effect on their improvement. Research aim: The main purpose of this research is to analyze the status of regeneration indicators in the historical contexts of Rasht city. Methodology: The method of conducting this research is descriptive-analytical. Questionnaire technique was used to collect information. Studied Areas: Rasht conty, Giulan Porvince. Results: the average of total index in Rasht city was equal to 2.79, which indicates a close to average level. Also, the findings indicate that the status of the economic dimension with an average of 3.196 is better than the other three dimensions in the historical neighborhoods of Rasht city. The environmental dimension was ranked second with an average score of 2.808. Finally, the physical and social dimensions were ranked third and fourth respectively with average scores of 2.540 and 2.474. The results of the T-test showed that the situation of regeneration indicators in the historical neighborhoods of Rasht city is not suitable, and basic management and functional measures should be taken to improve this situation. The results of the survey for the neighborhoods showed that the "Historical Bazar neighborhood" which is known as the primary core of the city, has won the first rank among other ancient and historical neighborhoods in terms of regeneration dimensions. (0.7455). this neighborhood has the highest weight from the economic point of view. (0.2013). Also, Someeh Bijar neighborhood has the lowest rank among the studied neighborhoods in terms of regeneration dimensions. (0.3707) Conclusion: The historical neighborhoods of Rasht city do not have a suitable condition and it is necessary for the urban management to take steps in this direction through the preparation and compilation of special regeneration plans. The results of the research also show that in the special regeneration plans of each neighborhood, one should focus on the inner capacities and potentials of the neighborhoods and to prevent the presentation of uniform and similar patterns and designs. Manuscript profile -
Open Access Article
208 - Designing a Model of Value System Based on War Command Management of Eight Years of Holy Defense Commanders Based on Data Base Theory
Parvane Gheibi Yousef Mohammadi moqadam Zahra Alippour darvish Abbasali QayoomiThis study was designed to explore the subjective pattern of commanders of eight years of sacred defense of the value system based on sacred defense management. The core category was obtained. The 11 key themes included: value alignment, institutional harmony and alignm MoreThis study was designed to explore the subjective pattern of commanders of eight years of sacred defense of the value system based on sacred defense management. The core category was obtained. The 11 key themes included: value alignment, institutional harmony and alignment, public service motivation, religious archetypes, exalted leaders, divine intentions, ideals, spiritual culture, strategy-based organization, integration of institutional and board leadership, charismatic recruitment The rule of God is that by further abstracting these categories into the selective coding phase, a core category called "Eight Years of Holy Defense Experience with Exalted Leadership and Vindictive Ideals, in the context of Religious Archives and Charismatic Attraction of Followers with Our Organized and Integrated Strategies Institutional and Board Following Modes extend the rule of God's law and public service motivation of human resources value creation led war "emerged, which can give all the other categories covered. Manuscript profile -
Open Access Article
209 - Legal explanation of human identity as a social variable
mohammadali azarshab zahra gohariThis article with the topic of "legal explanation of human identity as a social variable" deals with the difference in the view of human powers in Islamic civilization compared to material civilization with a descriptive, analytical and library-documentary approach. Pay MoreThis article with the topic of "legal explanation of human identity as a social variable" deals with the difference in the view of human powers in Islamic civilization compared to material civilization with a descriptive, analytical and library-documentary approach. Paying attention to the place of man in Islamic civilization, taking into account the five powers of sense, imagination, illusion, intellect and super intellect and perfections corresponding to these powers including: physical, plant, animal, intellectual and super intellectual perfections that man can to achieve, it justifies the great difference in performance between two Islamic and material civilizations. The result of the investigation is that God gave man the authority of caliphate, authority, dignity, reason and trust, along with a nature equipped with the divine spirit and the ability to change and transform; whose sum is not available in other creatures; So that with knowledge and practice, he can reach the goal of creation, which is the worship of God, and be worthy of receiving a reward. The ability to change in humans is such that with other powers that are deposited in humans, they can change their conditions and the society. Manuscript profile -
Open Access Article
210 - Evaluate the relationship between knowledge management with the consumption of cultural goods among academic librarians in Isfahan (Esfahan University, industrial and medical sciences)
محمدرحیم رسولی آزاد سمانه گوهریThis study aimed to evaluate the relationship between knowledge management and consumption of cultural goods among academic librarians in Isfahan (Isfahan University, Isfahan University and Isfahan University of Medical Sciences) applied research and the practice of fam MoreThis study aimed to evaluate the relationship between knowledge management and consumption of cultural goods among academic librarians in Isfahan (Isfahan University, Isfahan University and Isfahan University of Medical Sciences) applied research and the practice of family solidarity was conducted in 1392. The data collection tool is a questionnaire. To analyze the data obtained from the questionnaire also statistical software SPSS 19 and Amos Graphics for analysis and structural equation modeling was used to analyze the data, descriptive and inferential statistics correlation coefficients were used. The results indicate a significant relationship between two variables the study examined the relationship between the two variables and structural equation modeling are after. In a way that is both positive and significant coefficient obtained. In other words, knowledge management in a significant positive impact on the consumption of cultural goods has them. Manuscript profile -
Open Access Article
211 - عاملهای اثرگذار بر همارزشآفرینی دانشجویان جهت نهادینهسازی پایداری در ساختار دانشگاهی (مورد مطالعه: دانشگاههای کشاورزی و منابع طبیعی ایران)
فیض اله منوری فرد مسعود برادران بهمن خسروی پورفرایند همارزشآفرینی به عنوان موضوعی مبتنی بر کنش و ارتباط دو طرفهی بین افراد، موضوعی کلیدی در سراسر شبکه مدیریت محسوب میشود. پژوهشهای اخیر نیز، تأکید ویژهای بر تعامل بین افراد در راستای همارزشآفرینی نمودهاند. از این دیدگاه، تعامل بین افراد به سازماندهی منابع و Moreفرایند همارزشآفرینی به عنوان موضوعی مبتنی بر کنش و ارتباط دو طرفهی بین افراد، موضوعی کلیدی در سراسر شبکه مدیریت محسوب میشود. پژوهشهای اخیر نیز، تأکید ویژهای بر تعامل بین افراد در راستای همارزشآفرینی نمودهاند. از این دیدگاه، تعامل بین افراد به سازماندهی منابع و ارزشهای آنها کمک شایان توجّهی میکند. چرا که فرایند تبادل تجارب در فرایندهای تعاملی، زمینهی شناسایی منابع را فراهم کرده و بسترهای لازم را برای همکاری به منظور ایجاد ارزشهای مشترک طی فرایندهای تبادلی فراهم میکند. بر این پایه، هدف پژوهش حاضر که به روش مطالعهی نظاممند و تحلیلهای عمیق از مباحث مربوط به همارزشآفرینی انجام شد، شناسایی انگیزانندههای همارزشآفرینی در میان دانشجویان دانشگاههای کشاورزی و منابع طبیعی ایران جهت نهادینهسازی پایداری بود. یافتههای حاصل از آمار توصیفی نشان داد که سطح همارزشآفرینی دانشجویان با اعضای هیات علمی در زمینه پایداری، در حد متوسط است (60/43 درصد از دانشجویان). یافتههای تحلیل عاملی اکتشافی نشان داد که هفت عامل کیفیت تدریس با مقدار ویژه 479/9، حمایت مدیریتی با مقدار ویژه 762/6، سرمایه اجتماعی با مقدار ویژه 623/6، اعتماد به اعضای هیأت علمی با مقدار ویژه 787/4، خودکارآمدی با مقدار ویژه 552/4، ارزشهای حمایت زیستمحیطی با مقدار ویژه 517/4، و زیرساختهای فناوری اطلاعات و ارتباطات با مقدار ویژه 280/3 در مجموع 74/77 درصد از کل واریانس همارزشآفرینی دانشجویان با اعضای هیات علمی در جهت پایداری تبیین میکنند. Manuscript profile -
Open Access Article
212 - A Strategic Model for the Development of Medical Tourism with an Emphasis on the Co_Creation of the Organization Value and the Customer: The Case of Guilan Province
Maryam HassanzadehCreating shared value is a sort of marketing strategy that emphasizes the creation and recognition of shared values of a company and customers. The present research aims to present a strategic paradigm for the development of medical tourism with an emphasis on value syn MoreCreating shared value is a sort of marketing strategy that emphasizes the creation and recognition of shared values of a company and customers. The present research aims to present a strategic paradigm for the development of medical tourism with an emphasis on value synergy in Guilan province. The research was conducted in a mixed-methods design. The statistical population was composed of medical tourism experts and medical tourists of Guilan province in the qualitative phase and the hospital presidents and medical tourists in the quantitative phase. The sample in the qualitative phase (16 individuals) was taken by the purposive sampling technique. In the quantitative phase, it was composed of 50 hospitals taken by the consensus technique. Data were collected by semi-structured interviews in the qualitative phase and by a questionnaire in the quantitative phase. The qualitative data were analyzed by grounded theory, but the structural equation method was employed for the analysis of the quantitative data using the PLS software package. The dimensions of the model were derived in the qualitative phase. They include the strategies of organization value co-creation and medical tourism potentials, customer value co-creation, and co-creation behavior. Then, the model was tested in the quantitative phase and was supported. Organizational value co-creation plays a key role in developing an optimal image in tourists. Tourism potentials with the dimensions of culture creation, the potential of developing medical services, human resources management, and communication capability are important for the formation of co-creation. Manuscript profile -
Open Access Article
213 - بررسی نقش سرمایه اجتماعی در انگیزه اشتغالزایی دانشجویان (مطالعه موردی: دانشجویان دانشگاه آزاد اسلامی واحد کرج)
Saadi Fathollahi Galambahri Ebrahim Meykhosh Jamshid Eghbaliهدف اصلی این تحقیق بررسی نقش سرمایه اجتماعی در انگیزه اشتغال‏زایی دانشجویان بود. جامعه آماری این مطالعه از تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرج (n=3200) تشکیل شده که از بین این دانشجویان 178 نفر بر اساس فرمول کوکران به عنوان نمونه تحقیق انتخاب شدند. داده&rlm Moreهدف اصلی این تحقیق بررسی نقش سرمایه اجتماعی در انگیزه اشتغال‏زایی دانشجویان بود. جامعه آماری این مطالعه از تمامی دانشجویان دانشگاه آزاد اسلامی واحد کرج (n=3200) تشکیل شده که از بین این دانشجویان 178 نفر بر اساس فرمول کوکران به عنوان نمونه تحقیق انتخاب شدند. داده‏ها با استفاده از پرسشنامه تنظیمی که اعتبار محتوایی آن توسط اساتید گروه مدیریت و توسعه کشاورزی دانشگاه تهران مورد تأیید قرار گرفته بود، جمع‏آوری گردید. سرمایه اجتماعی در قالب چهار مؤلفه شامل اعتماد اجتماعی، انسجام اجتماعی، ارتباطات اجتماعی و مشارکت اجتماعی اندازه‏گیری شد. برای سنجش انگیزه اشتغال‏زایی دانشجویان نیز از 5 گویه استفاده گردید. برای تعیین پایایی ابزار اندازه‏گیری پس از انجام پیش آزمون (30 نفر) اقدام به تعیین ضریب آلفای کرونباخ گردید که میزان آن برای متغیرهای انگیزه اشتغال‏زایی، انسجام اجتماعی، مشارکت اجتماعی، ارتباطات اجتماعی و اعتماد اجتماعی به ترتیب 0/73، 0/76، 0/69، 0/71 و 0/72 بود. تکنیک تجزیه و تحلیل برای بررسی نقش سرمایه اجتماعی در انگیزه اشتغال‏زایی درخت تصمیم بود که نتایج نشان داد، دانشجویانی که از لحاظ سرمایه اجتماعی از اعتدال بیشتری برخوردار بودند، انگیزه اشتغال‏زایی بیشتری داشتند. Manuscript profile -
Open Access Article
214 - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method
ali tayyebi rahani محمد رضا حسینی مهدی عزیزیAbstract Background and purpose: Iran's water and electricity equipment company is currently planning and establishing an approach to improve customer experience. The purpose of this research is to improve customer experience through designing and implementing a co-cre MoreAbstract Background and purpose: Iran's water and electricity equipment company is currently planning and establishing an approach to improve customer experience. The purpose of this research is to improve customer experience through designing and implementing a co-creation approach with customers with action research method in this company. Research method: This research was applied with a qualitative approach. To collect information, library and archival document review methods, observation and interviews were used. The main strategy of the research was action research, which was repeated twice in the current research process with the aim of consolidating the learning from the research. The statistical population of the research were experts and managers related to the customer field in the company. Judgmental sampling method was used for sampling. The statistical sample included 12 managers and experts involved in the field related to the research topic. Findings: The findings showed that the planning and implementation of the value co-creation approach encourages customers to provide timely and effective feedback to the suppliers' actions, so that they can accelerate the identification and timely response by promoting organizational agility. to problems and related issues, improve the performance of the whole company. Conclusion: Implementing the approach of co-creation with customers in order to improve customer experience management should be important for the managers of the organization and they should try to make it operational. Manuscript profile -
Open Access Article
215 - Talent Management Model in the Customs Administration of the Islamic Republic of Iran
Morad Khoshdel Mofidi Mohammad Reza Bagherzadeh asadollah mehraraNowadays, there are some fundamental issues in the Customs Administration due to the necessity of keeping up with the modern administrative and systematic practices of the world. These issues are more about attracting, nurturing and retaining talent, which has raised th MoreNowadays, there are some fundamental issues in the Customs Administration due to the necessity of keeping up with the modern administrative and systematic practices of the world. These issues are more about attracting, nurturing and retaining talent, which has raised the importance of the talent management debate in this government agency. The purpose of this research is to present a comprehensive model of talent management for the Customs Administration. In order to do this research, due to the need to extract native and specialized characteristics of Customs Organization, to establish a proper framework, we first examined the existing empirical background. Then, after sorting the background, we obtained 139 indices that we selected using Delphi-fuzzy method for expert screening. By purposive sampling, 20 experts were selected. After 4 phases of de-fuzzing, 54 indices remained. The model was evaluated and validated in the Customs Administration through accessible sampling with 367 samples. Through Hierarchical Analysis (AHP) and Expert Chase software: 1. Talent Attraction (0.467) 2. Talent Retention (0.227) 3. Talent Control and Management (0.16) 4. Talent Improvement ( 0.095)Rated. Manuscript profile -
Open Access Article
216 - Petrochemical Parent Company Observatory Model with Due Attention to Subsidiaries
ali abdali gholamreza godarzi tahmores sohrabi erfan movahedifarParent company has long been one of the key topics in strategic management research, Importance of Parent Co. Studies is Because of Their Role in Creating Value of Parent Subsidiary Businesses. The purpose of this study was to use data and information on the status of c MoreParent company has long been one of the key topics in strategic management research, Importance of Parent Co. Studies is Because of Their Role in Creating Value of Parent Subsidiary Businesses. The purpose of this study was to use data and information on the status of complex businesses in order to plan and manage strategy to create and prevent the destruction of the value and perception of subsidiary businesses from the perspective of a specialized petrochemical firm. The research is of a qualitative nature and has been interviewed by experienced petrochemical industry managers through snowball sampling and the interviews have continued until the theoretical saturation of 23 interviews. The propositions of this research were extracted by the data base method and analyzed by MAXQDA software. Based on the results of the analysis of data obtained from the experts participating in the research, the observation model of the petrochemical firm's parent-level, developed at the corporate level, consists of 448 open source codes, divided into 77 common propositions. The propositions at this level are divided into 14 main categories and 5 concepts, including concepts; Financial (18%), Corporate processes (20%), Customers and stakeholders (20%), Growth and wisdom (12%) and the defense becomes passive (30%). Consequently, if the parent company can obtain comprehensive information with the right, appropriate and timely indicators in addition to identifying the influential variables of the status of its subsidiaries (children), it can be successful in strategic decision making of subsidiaries and value creation. Manuscript profile -
Open Access Article
217 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimaniThis study was conducted with the aim of designing a co-creation model of brand value with customers in the dairy industry. The research method of the current study is mixed and it is done with two types of qualitative and quantitative approaches. In the first and quali MoreThis study was conducted with the aim of designing a co-creation model of brand value with customers in the dairy industry. The research method of the current study is mixed and it is done with two types of qualitative and quantitative approaches. In the first and qualitative part of the research, in order to collect data, interview questions were developed and in-depth and semi-structured interviews were conducted with 11 experts active in marketing and dairy industry. Then, using the qualitative analysis of grand theory, some concepts of extracting and coding indicators were done. The main themes resulting from the results of qualitative analysis are: strategic value co-creation, organizational value co-creation, value co-creation with employees, customer value co-creation, brand value co-creation strategy, brand competitiveness and organizational knowledge management. Then in the second and quantitative part of the research, validation and The screening of the indicators obtained in the qualitative analysis was done using the fuzzy Delphi technique. In the third part of the research, it was attempted to present the co-creation model of brand value with the customer in the dairy industry by applying the interpretive structural modeling method. Accordingly, "brand competitiveness" is the first or dependent variable. The variable "Co-creation of customer value" is the second level and "Co-creation of brand strategic value" and "Co-creation of value with employees" are the third level. The variable "co-creation of brand organizational value" is at the fourth level and the variable "organizational knowledge management" is at the fifth level. Finally, Manuscript profile -
Open Access Article
218 - Investigating the Impact of Market Sensing Capability on Innovation through the Mediation of Knowledge Creation and the Moderating Role of Strategic Orientation To Entrepreneurship
Mansour Torkiantabar Mahmmod Ahmadisharif Haneyeh Akhondzadeh Objective: This research has been done with the aim of determining the effect of market sensing ability on innovation with regard to the mediating role of knowledge creation and the moderator of strategic orientation to entrepreneurship in the Novin insurance comp More Objective: This research has been done with the aim of determining the effect of market sensing ability on innovation with regard to the mediating role of knowledge creation and the moderator of strategic orientation to entrepreneurship in the Novin insurance company. It has been done by a descriptive-survey methodMethodology: Descriptive-survey method is correlational type. Al-Shanti and Amigwali (2021) questionnaire was used to collect the data needed for the research to measure the four components of market sensing ability, strategic orientation to entrepreneurship, knowledge creation and innovation. Questionnaire reliability in general, Cronbach's alpha coefficient was estimated to be 781/781 using the formula. The statistical population under study is all the experts and managers of the headquarters of Novin insurance Company, including 414 people, and using Cochran's sample size formula, 200 people were selected as a statistical sample. A simple random method was used to select the samples.Results: The results of applying structural equation modeling in the Lisrel software environment showed that the ability to sense the market directly and indirectly affects innovation through the mediating role of knowledge creation. Also, the results of the regression test showed that strategic orientation to entrepreneurship moderates the effect of market sensing ability on knowledge creation.Conclusion: Undoubtedly, knowledge creation as one of the dimensions and elements of knowledge management has a very valuable role in the activities of all kinds of organizations, and market sensitivity makes organizations seek to supply their customers with better and more accurate understanding of their needs. Be their wishes and expectations. Manuscript profile -
Open Access Article
219 - Evaluating Islamic Azad University’s Websites based on the Knowledge Management Criteria
Faranak Mohsenzadeh Hassan BehzadiPurpose:This study aims to assess knowledge management standards in the seventh, fourteenth and fifteenth regional branches of Iran Islamic Azad University (IAU) websites. Methodology:The present research has been done by a descriptive survey method. The statistical pop MorePurpose:This study aims to assess knowledge management standards in the seventh, fourteenth and fifteenth regional branches of Iran Islamic Azad University (IAU) websites. Methodology:The present research has been done by a descriptive survey method. The statistical population of this study is consisted of all websites of IAU in the seventh, fourteenth and fifteenth regional branches. An evaluation model known as knowledge Access, Creation and Transfer (K-ACT) was presented for evaluating the academic websites. Results: Findings show that in standard of knowledge access Sirjan branch has acquired the highest rank among all branches of the three regions. In standard of knowledge creation the website of Zahedan branch, which is placed in the 14th region, has obtained the highest rank. The latest standard is knowledge transfer that Bardsir branch has acquired the best position among all of them. Totally,among the three standards, Zahedan branch obtained the highest rank among all branches of IAU and the second position was is Sirjan branch . At the end,Hajiabad branch got the lowest position. Conclusion: Although many of academic branches in the three regions were using the internet and information technology, in general, they acted without support from science. They presented the total information of the universities on their websites and did not pay attention to different functions and services which could be done by knowledge management topic in the field of information technology. Manuscript profile -
Open Access Article
220 - Investigating the Effect of Job Regeneration on the Innovative Behavior of Employees with Regard to the Mediating Role of Perceived Self-Efficacy in the Social Security Organization of Shiraz City
Mehrzad Safarazi Vahid GholipourThis study was conducted with the aim of investigating the effect of job regeneration on innovative behavior with the mediating role of perceived self-efficacy in the social security organization of Shiraz city. This research is applied in terms of purpose and descripti MoreThis study was conducted with the aim of investigating the effect of job regeneration on innovative behavior with the mediating role of perceived self-efficacy in the social security organization of Shiraz city. This research is applied in terms of purpose and descriptive-survey in terms of the nature and form of implementation. The statistical population of this research is all employees of social security branches of Shiraz city, numbering 568 people, and using Cochran's formula, 299 people were selected as a statistical sample. In this study, the standard questionnaire of Petro et al.'s (2012), the standard questionnaire of Kanter's innovative behavior (2017) and the standard questionnaire of Riggs' self-efficacy (2016) were used to collect data, which were compiled based on a five-point Likert scale. The validity of the questionnaires was confirmed using the content validity method. Cronbach's alpha coefficient was calculated to evaluate the reliability of the questionnaires. Cronbach's alpha coefficient was more than 0.7, which shows that the questionnaire has good reliability. The partial least squares technique has been used to test the hypotheses. Smart PLS software has also been used to analyze data and extract research results. In line with the objectives of the research, five hypotheses have been developed. The results of this analysis showed that job regeneration has a significant effect on innovative behavior in the social security organization of Shiraz. Task re-creation has a significant effect on innovative behavior in the social security organization of Shiraz city. The re-creation of the relationship has a significant effect on the innovative behavior in the social security organization of Shiraz city. Cognitive regeneration has a significant effect on innovative behavior in the social security organization of Shiraz city. Perceived self-efficacy plays a mediating role in the relationship between job regeneration and innovative behavior in the social security organization of Shiraz. Manuscript profile -
Open Access Article
221 - Designing a Model of Entrepreneurship Sports -Recreation Tourism With Interpretive Structural Approach ئئئ
للللل ااااا ببب هههههه سید محمد رضا حسینی زین العابدین فلاح AbstractObjective: The present study sought to design a model of entrepreneurship, sports tourism, recreation with a structural-interpretive approach in the north of the country.Methodology: In terms of applied purpose and in terms of implementation method is desc More AbstractObjective: The present study sought to design a model of entrepreneurship, sports tourism, recreation with a structural-interpretive approach in the north of the country.Methodology: In terms of applied purpose and in terms of implementation method is descriptive-survey and correlational. For this purpose, in the first step, the constituent elements of the model of "development, entrepreneurship, sports tourism"-recreation from the theoretical literature (by systematic review method) were identified. The output of this step was to identify 88 sub-factors in the form of 7 main factors by Delphi method. In the next step, in order to establish the relationship and sequence between the factors and present their structural model, the method of interpretive structural modeling with Excel software was used.Findings: The results indicate that the factors (cultural, social and marketing) are at level one and the factors (economic, sports structure, management and executive, entrepreneurial opportunities) are at level two.Conclusion: Finally, it can be said that the basis of the entrepreneurial model of sports-recreational tourism are factors (economic, sports structure, management and executive, entrepreneurial opportunities). Manuscript profile -
Open Access Article
222 - Analysis of Current Situation of Knowladge Mamagement in Ministry of Science, Research and Technology in Iran for Presentation Approach to Progressive Them
H. Darvish R. Noruzzadeh احمدرضا HejaziNowadays, Knowledge Management is considered as one of the newest and most important topics in management. Most of organizations apply Knowledge Management for evacuating mental capacities of their employees (Mehrali Zadeh, 2009). This research, with purpose of study MoreNowadays, Knowledge Management is considered as one of the newest and most important topics in management. Most of organizations apply Knowledge Management for evacuating mental capacities of their employees (Mehrali Zadeh, 2009). This research, with purpose of studying knowledge management status in Committee District of Ministry of Sciences, Research & Technology and presenting strategies for its promotion, and also by considering status of Knowledge Management quintuple components including:. From the viewpoint of nature this research is descriptive-geodesic and is an applied research. Statistical society includes members of Faculty Board and Committee District Experts of Ministry of Sciences, Research & Technology that are 594 persons. For collecting information incontestable questionnaire is applied. Data analysis has been performed through t- student, variance analysis tests and Duncan’s moderate duplicate and also SPSS and Statistica 6/0. Validity of this questionnaire has been confirmed by guide and counselor professors and some of specialists in this field and its corrections have been regulated after gaining their viewpoints. Reliability of this questionnaire has been computed by Cronbach's alpha test and point of 0.961 shows its high reliability. Findings gained according to variance analysis and Duncan’s moderate duplicate tests in this research show that Knowledge Management status in researching, technical, and also cultural and social deputations in comparison with other deputations is in appropriate state. Knowledge Management status in Minister’s departments and student deputation is in middle level and educational, administrative and financial deputations and resources management department about executing Knowledge Management is in inappropriate state. Accordance with these findings, establishment and disassembly of Knowledge Management in Committee District of Ministry of Sciences, ResearchTechnology helps to achievement of organization goals and vocation. Manuscript profile -
Open Access Article
223 - بررسی بازآفرینی و تاریخ گرایی نو از نظر ایدئولوژی آلتوسر در ترجمه های گلستان سعدی
Elham Ehterami امیر مرزبانهدف از این تحقیق مطالعه چهار ترجمه از کتاب گلستان سعدی در طی قرون 19 , 20 و 21 در انگلستان میباشد تا بتوان تاثیر ایدئولوژی غالب در انگلستان را بر ترجمه این اثر مهم بررسی کرد. این چهار ترجمه عبارتند از گلادوین (1806), برتون (1888), پلاتس (1904) و تکستون (2008) که بر اسا Moreهدف از این تحقیق مطالعه چهار ترجمه از کتاب گلستان سعدی در طی قرون 19 , 20 و 21 در انگلستان میباشد تا بتوان تاثیر ایدئولوژی غالب در انگلستان را بر ترجمه این اثر مهم بررسی کرد. این چهار ترجمه عبارتند از گلادوین (1806), برتون (1888), پلاتس (1904) و تکستون (2008) که بر اساس بازآفرینی و تاریخ گرایی نوین از نظر ایدئولوژی آلتوسر انجام شده است. این یک تحقیق کمی و کیفی می باشد که طی آن 30 حکایت از گلستان سعدی به روش هدفمند انتخاب و مورد تحقیق قرار گرفت. تمام موارد مورد نیاز از این چهار ترجمه استخراج و با کتاب اصلی مقایسه و سپس بر اساس فرمول کا اسکوئر مورد تحلیل قرار گرفت. نتایج به دست آمده حاکی از این است که به طور کلی هیچ تفاوت معناداری بین ترجمه های مورد نظر وجود ندارد, اگر چه بیان این مطلب ضروری است که تفاوت های زیادی بین یکا یک موارد استخراج شده وجود دارد که خود می تواند دلیل محکمی بر وجود یک ایدئولوژی پنهان در ترجمه ها باشد. به این صورت که, تکستون در ترجمه خود از بیشترین موارد بازآفرینی استفاده کرده است و گلادوین از بیشترین ایدئولوژی آلتوسر. Manuscript profile -
Open Access Article
224 - Explaining the relationship between proportions in the creation system with The proportions of Iranian Islamic architecture and the reflection of mystical themes in it
Majid Taheri Damaneh Abuza Majlesi Kupaei Shirin ToghyaniThere is humanity. Justice at the level of the system of existence means a kind of balance and proportionality in the system of existence and putting everything in its place, which is the qualitative proportionality that is also called developmental justice. Appropriate MoreThere is humanity. Justice at the level of the system of existence means a kind of balance and proportionality in the system of existence and putting everything in its place, which is the qualitative proportionality that is also called developmental justice. Appropriate location, attention to the environment, use of appropriate materials, appropriateness of structure and architecture, avoiding futility and paying attention to man and all levels of his needs in architecture are among the principles of architecture, the need to pay attention to them is inevitable in the formation of rational or justice-oriented architecture. All the features that are associated with the word appropriateness or appropriateness are some examples of qualitative proportions in Iranian architecture, the proportion of the relationship between sizes, and in the visual arts, it indicates the appropriate relationship between the parts with each other and with the whole formed from the parts. Many examples of beautiful proportions and especially the golden ratio are found in nature (quantitative proportions). Also, in the architectural works of the past, especially the architectural works of Iran in the Islamic period, beautiful proportions have a deep and wide application. In addition to the relationship between sizes, qualitative proportions or in other words occasion are also considered in places of the creation system and in constructions and are considered as a manifestation of central justice. In this research, by examining the quantitative and qualitative proportions in the creation system and in Islamic architecture, the relationship between the two has been explained. In this regard, by studying the concepts and examples of quantitative and qualitative proportions as well as theories related to Islamic art in a descriptive-analytical method and with logical reasoning, the conclusion was reached that proportions in the quantitative and qualitative dimension are a manifestation of God's goodness in manifested creatures. It is found and then perceived by the artist and its reflection is manifested in human works including architecture. God's goodness that is manifested in the creations in art in the form of geometry, proportions, harmony, rhythm, balance, etc. is revealed by the artist. In architecture, geometry and proportions are the expression of God's justice and destiny and the manifestation of His goodness, which the artist has reflected. Justice in architecture and urban planning is interpreted as balance and all-round and inclusive proportions, that is, quantitative proportions and qualitative relationships, and compliance with proportion means beauty in its true sense. Manuscript profile -
Open Access Article
225 - Role of Fertility Myth in Formation of Filicide Tragedy
hasan haidari Hamid GholāmiOne of the considerable themes in mythology and epic is filicide. In the present article and according to a mythical reading, filicide is considered as the main factor of tragedy in several stories. Shāhnāmeh and some other mythical epics have carried out this Eastern r MoreOne of the considerable themes in mythology and epic is filicide. In the present article and according to a mythical reading, filicide is considered as the main factor of tragedy in several stories. Shāhnāmeh and some other mythical epics have carried out this Eastern ritual in their stories. In the stories of 'Rostam and Sohrab', 'Rostam and Esfandiar' and 'Siavash' we see the theme of filicide. Many critics have classified these stories as tragedies. But in this article another factor has been raised which can be the main reason for the formation of a tragedy in these stories. According to the myths of fertility and creation, the original mission of fathers or parents is reproduction. Through killing his own son, the father brings about the extinction of his own offspring and becomes unable to fulfill his original mission. As a result, a tragedy is created. The title of tragedy is less used about the stories with the topic of patricide, because the father has already fulfilled his mythical mission and his death is not much touched upon from a mythical point of view. By using the textual-analytical method, the present article tries to study the common structures that lead to the emergence of the tragedy of filicide, and the connection of filicide with the myth of fertility. Also, the article examines the myth of fertility as the most important factor in the formation of tragedy in these stories. Manuscript profile -
Open Access Article
226 - The Structural Similarity of the Story of Susan the Minstrel in Borzu Nāmeh with the Creation Myth in Bundahesh
Jabbār Nassiri Esshāq ToqyāniThe last half of the epic of Borzu Nāmeh by Atā bin Yaqub Nākuk Razi, is based on the battle of Susan the Minstrel (rāmeshgar) with Iranian Heroes, and because of its independent structure, it is recounted as a separate story. According to the scholars, in its infrastru MoreThe last half of the epic of Borzu Nāmeh by Atā bin Yaqub Nākuk Razi, is based on the battle of Susan the Minstrel (rāmeshgar) with Iranian Heroes, and because of its independent structure, it is recounted as a separate story. According to the scholars, in its infrastructure, the story, like other national epics, narrates the ancient Iranian myths. From mythological point of view, by using two elements of action and character, the Creation myth of Bundahesh has been re-narrated in Borzu Nāmeh. It seems that by comparing the structure of the re-narrated myth and the structure of Borzu Nāmeh, it can be judged whether some verses and stories of the epopee have been added later. In this way, by referring to the text and structure of the myth, we can comment on the authenticity of the added or deleted parts of the epopee. Contrary to the opinion of some scholars and with regard to the reflection of the Creation myth of Bundahesh in Borzu Nāmeh, it seems that the story of Susan the Minstrel had not been added later to the epopee and is part of the main body of it. Manuscript profile -
Open Access Article
227 - The Myth of the Creation of Man: Its Similarities in Iranian and Semitic Mythologies
Ebrahim Vāshāqāni Farāhāni Samirā MalekiMyth, as one of the oldest and most important creations of the human mind, is also the maker of human life. It is a symbolic narrative of all existence that explains the great and fundamental issues, such as the genesis of the universe and its components and end the wor MoreMyth, as one of the oldest and most important creations of the human mind, is also the maker of human life. It is a symbolic narrative of all existence that explains the great and fundamental issues, such as the genesis of the universe and its components and end the world. Despite the lack of historical and scientific evidences, myth for believers is a holy and supreme truth. One of the most important mythological narratives in all nations, is the myth of creation of man. Despite the intellectual, cultural and religious differences, different ethnic groups and nations share common views about the myth; there is a great resemblance between Aryan myth of creation of man, especially its Iranian version, and Semitic myth of creation. These similarities can be traced to the two religions of the Judaism and Islam. By descriptive-analytical method and based on narrations in Iranian and Semitic sources, in this article, we try to look comparatively at the myth of creation of man in Iranian and Semitic mythologies. The research shows significant similarities in these two mythologies, especially in the subject of the emergence of man from plant or soil. Sometimes, these similarities are due to the natural influence of myths, and sometimes are due to the fundamental and common beliefs of mankind that are the result of the common human biological experiences. Manuscript profile -
Open Access Article
228 - Metamorphosis of Myths in Poems of Badr Shakir al-Sayyab
masoomeh mahdavi Seid Babak Farzāneh Leilā Ghāsemi Hāji ĀbādiThe recreation, regeneration and metamorphosis of myth can be seen in contemporary poetry; that is, the contemporary poets, based on temporal context and their themes, change the components of a myth and manipulate it. By using descriptive-analytical method, the present MoreThe recreation, regeneration and metamorphosis of myth can be seen in contemporary poetry; that is, the contemporary poets, based on temporal context and their themes, change the components of a myth and manipulate it. By using descriptive-analytical method, the present study tries to show the metamorphosis myths and methods of metamorphosis in the poems of Badr Shakir al-Sayyab and to consider the contexts that have led to the transformation of myths in his poems. Sayyab is a pioneer in contemporary Arab poetry, so the present research can show new approaches in his poems and, in addition, Illustrate the methods of transformation of myths in contemporary Arabic poetry. The results show that the main methods of metamorphosis of myths (Greek and Arabic) in the poems of Sayyab are as follows: adding elements to original myths, changing the nature and function of mythical characters and components of myths, especially at the endings of them. Also, the most important goals of Sayyab in the metamorphosis of myths include: the adaptation of myths to the modern age and political- social needs. Manuscript profile -
Open Access Article
229 - The Rite of Sacrifice in Biveh-koshi; A Study Based on the Ideas of Mircea Eliade
Hodā Arabzādeh Mehrāsā RahmāniThe Rite of Sacrifice in Biveh-koshi; A Study Based on the Ideas of Mircea Eliade The concept of sacrifice is one of the major themes in Biveh-koshi (Widow Killing) a novel by Yousef Alikhani. It contributes to the coherence of the narrative and the sequence of events MoreThe Rite of Sacrifice in Biveh-koshi; A Study Based on the Ideas of Mircea Eliade The concept of sacrifice is one of the major themes in Biveh-koshi (Widow Killing) a novel by Yousef Alikhani. It contributes to the coherence of the narrative and the sequence of events in the story. Various mythologists have studied the subject of sacrifice in the culture of different ethnic groups, including Mircea Eliade, who equates sacrifice with the act of creation and the necessity of life. He believes that nothing can be created without sacrifice. Biveh-koshi is a contemporary example of the rite of sacrifice. In the novel, the successive sacrifices of the seven sons of Hazratgholi and the sacrificing a lamb instead of a virgin girl are reminiscent of mythological idea of the rite of sacrifice. In the present study, the authors, by using an analytical-comparative approach, have first interpreted the main theories of Mircea Eliade about concepts such as the myth of creation, sacrificing and the initial perfection. Then, they have analyzed the elements of the rite of sacrifice in Biveh-koshi in order to explain the views of Eliade and to evaluate their compatibility with the narrative of the story. The results of the study show that the narrative of Biveh-koshi is a manifestation of the conflict between the myths of creation and fertility. Manuscript profile -
Open Access Article
230 - The Role of Earth in the Mythologies and Beliefs of Nations; The Case Study: The Works of Sanai Ghaznavi
leila motie mohamad hadi khalegh zadeh mohamad rea masumiEarth is the symbol of coldness and renewal, the dead go underground to renew and reappear in a new form; in other words, the earth is the mother of the universe and the soil is a ground for fertility and human life. According to many verses of his poetry Divan as well MoreEarth is the symbol of coldness and renewal, the dead go underground to renew and reappear in a new form; in other words, the earth is the mother of the universe and the soil is a ground for fertility and human life. According to many verses of his poetry Divan as well as his Masnavi Hadiqat al Haqiqa, Sanai Ghaznavi is well acquainted with the ancient culture of Iran; the mythological themes are reflected in his poetry. By using descriptive-analytical method, the present article intends to examine the mythological themes related to earth in the works of Sanai Ghaznavi. The results show that Sanai, relying on rich sources of Iranian mythology and Islamic culture, has well illustrated the myths of life and creation from the earth in his works; also, he was also fully aware of the relationship of the four elements, including soil, with other elements and with the four temperaments. Manuscript profile -
Open Access Article
231 - Comparative analysis of the points of view of Christian Bobin, and Sohrawardi in Ontologie of Creation
Massumeh Ahmadi Sedigheh Sherkat MoghadamMythological views about creation describe the way man thinks about existence and creation; they often try to remove the ambiguity from the stage before creation and creation. In his literary-mystical works, Christian Bobin has dealt with the ontology of creation, somet MoreMythological views about creation describe the way man thinks about existence and creation; they often try to remove the ambiguity from the stage before creation and creation. In his literary-mystical works, Christian Bobin has dealt with the ontology of creation, sometimes in a descriptive way, and sometimes with a literary and metaphorical language. His views on the system of existence are significantly similar to Suhrawardi's views on the “controlling lights” (al-anwar al-ghahirah) and “managing lights” (al-anwar al-mudabbirah). Bobin also considers transcendental factors such as divine light and angels, along other factors, to be effective in the creation and guidance of Nature. The present article tries to deeply read Boban's literary-mystical works and to better understand his worldview in accordance with Suhrawardi's philosophy of illumination (ishrāq). The result of the research indicates that Christian Bobin, based on a kind of illuminational self-knowledge and with a poetic-mystical appraoch, believes the myth of creation is in a continuous and permanent relationship with the "face of God". His view is similar to the Quranic view that every day God is engaged in some work (Kulla Yawmin Huwa Fī Shanin, Quran: 55:29). In his works, the myth of creation refers to a chain-like and eternal birth of "being" which is associated with luminous eternity. Like Suhrawardi, Bobin sees light as the basis of "being" and the cause of its continuity; his view is a kind of quasi-illuminational view. Manuscript profile -
Open Access Article
232 - Unity of Being in Sanā'ī and Ibn Arabī’s works: A Comparative Study
خدابخش اسداللهی بهنام فتحی The aim of the present article is to examine the concept of Unity of Being (Tohid) in the thoughts of Hakim Abul-Majd Majdūd ibn Ādam Sanā'ī Ghaznavi (died around 1131), one of the earlier Sufi poets. The article primarily strives to show that the concept o More The aim of the present article is to examine the concept of Unity of Being (Tohid) in the thoughts of Hakim Abul-Majd Majdūd ibn Ādam Sanā'ī Ghaznavi (died around 1131), one of the earlier Sufi poets. The article primarily strives to show that the concept of Unity of Being (Tohid) in Sanā'ī's thought is associated with intuition. Next, it is indicated that Sanā'ī, like Ibn Arabi, believes that knowledge of God is based on assimilation and disconnecting God from creation. And finally, it is shown that according Sanā'ī, realization of Tohid is based on removal of Individualities, sincere devotion (Ekhlās), Trust in God (Tavakol), inward solitude (Tafrid) and outward separation (Tajrid). Manuscript profile -
Open Access Article
233 - The Beginning of the Universe in the Myths of the World: A Comparative Study The Beginning of the Universe in the Myths of the World: A Comparative Study
Mahdi Ahmady Seid Kazem Mousavi Ahmad Amin Seid Jamāl-din MortazaviCommenting on the universe and its beginning are the most important issues in myths. Myths of creation reflect the mentality of primitive man, they often have a purposeful structure and their goal is to remove ambiguity from the pre-creation stage. By eliminating ambigu MoreCommenting on the universe and its beginning are the most important issues in myths. Myths of creation reflect the mentality of primitive man, they often have a purposeful structure and their goal is to remove ambiguity from the pre-creation stage. By eliminating ambiguity from unknowns and expressing the process of creation, myths attempt to convey man to the infinite time. The aim of present article is to identify the similarities and differences among myths and the influence of geographic environment on myths. To achieve this aim, myths were chosen from all continents. By examining the status of pre-creation in myths, the similarities and differences among myths were identified. Despite geographical diversities, the study shows that myths are very similar to each other. These similarities show that humans have common concerns. The most important common features of myths are as follows: the beginning darkness, the existence of water and its significance in all parts of the world, the infinity of time and the existence of the beginning chaos. Although myths are influenced by their environment, the impact of the environment on the beginning stage of myths is less than that of other parts. Manuscript profile -
Open Access Article
234 - Jāmi and the Problem of Love
بهاءالدین اسکندری Nur ad-Din Abd al-Rahmān Jāmi (1414 –1992) is the Persian poet and composer of two long love stories in poemsverse, Leili and Majnoon and Yusof and Zoleikha, where he has examined the concept of love from mystical and scholastic point of vie More Nur ad-Din Abd al-Rahmān Jāmi (1414 –1992) is the Persian poet and composer of two long love stories in poemsverse, Leili and Majnoon and Yusof and Zoleikha, where he has examined the concept of love from mystical and scholastic point of view. He believes that love flows in all things and creation can only be made sense by love. Since God loved himself and intuited his own perfections and so the Creation was begun. The present article tries to illuminate ambiguities and inconsistencies that exist in his Jāmi’s interpretation of Love. Manuscript profile -
Open Access Article
235 - Zurvanian Myth of Creation and the Story of Akvān Div
Ali ShabānlooThe battle of Rostam and Akvān Div is one of mysterious stories of Shāhnāmeh. Ferdowsī has tried to explore the mysterious aspects of this story. Shāhnāmeh researchers have merely taken a comparative approach and compared Akvan Div with Vai, Arezushamana and Akumana. T MoreThe battle of Rostam and Akvān Div is one of mysterious stories of Shāhnāmeh. Ferdowsī has tried to explore the mysterious aspects of this story. Shāhnāmeh researchers have merely taken a comparative approach and compared Akvan Div with Vai, Arezushamana and Akumana. The author believes that the story of Rostam and Akvān Div has been formed on the basis of Zurvanian myth of creation. Kai Khosrow and Afrāsiāb respectively perform the role of Ahura Mazda and Ahriman, and Rostam and Akvān Div are respectively representatives of Bahman and Akumana. The story is about the third 3,000 year period of the infinite time, a mingled state of contests between the forces of Good and of Evil. Akvān Div is a symbol of Darkness and Rostam, by killing him, rescues the world. Manuscript profile -
Open Access Article
236 - The Myth of Creation from Ismā'eilism Perspective and its Terms
Gholāmrezā DehbodThe thoughts of Ismāʿīlī about Creation begin with a mythical description and form by using the ideas of Pythagoreans, Neoplatonists, kabbalists and Ikhwān al-Ṣafā (Brethren of Purity). Ismā'eilism has been formed by the theory of mysterious numbers, the theory of Ideas MoreThe thoughts of Ismāʿīlī about Creation begin with a mythical description and form by using the ideas of Pythagoreans, Neoplatonists, kabbalists and Ikhwān al-Ṣafā (Brethren of Purity). Ismā'eilism has been formed by the theory of mysterious numbers, the theory of Ideas, and paralleling between natural and divine phenomenon which confirms their religious beliefs and rightfulness of their religious leaders. Ismāʿīlī uses five terms for describing the creation as well as two and five terms for expressing other important ideas. The present article attempts to consider the thoughts of Ismāʿīlī and the views of Nasir Khusraw about the myth of creation. Manuscript profile -
Open Access Article
237 - Structure of Patriarchy in the Marriage of Iranian with non-Iranian in Shāhnāmeh
Rezā Sattāri Marziyeh HaghighiOne of the most common conjugal unions in Shāhnāmeh is the marriage of Iranian men with non-Iranian women, especially the marriage of heroes with non-Iranians that is a common occurrence. In Shāhnāmeh, the prominent Iranian heroes get married with non-Iranian women, mai MoreOne of the most common conjugal unions in Shāhnāmeh is the marriage of Iranian men with non-Iranian women, especially the marriage of heroes with non-Iranians that is a common occurrence. In Shāhnāmeh, the prominent Iranian heroes get married with non-Iranian women, mainly with Turanians. These kinds of marriage are called exogamy. According to the symbols of Shāhnāmeh, Iran is sacred and divine land but Turan is the territory of impurity and evil forces. On the other hand, according to ancient beliefs, woman is symbol of land and the earthly world and man is a divine being who is free of impurities. Since in the prevailing pattern of patriarchy in ancient Iranian mythology man has a central role in Iranian myths, therefore, in the process of transformation of myths to epics, misogynic concepts have been added to the epics. In the present article, after considering the mythic deep-structure of epics, their patriarchal components of has been analyzed. Manuscript profile -
Open Access Article
238 - Recreation of Myth: A Comparative Study in the works of Iranian Contemporary Poets and J. M. Le Clézio
امیر بانو کریمی مهناز رضایی Myth is one of the most precious treasures of human being, and it is the resource of many cultures. Myth is firmly connected with literature. It is claimed that, in the modern age, contemporary literature doesn't create new myths, but rather, it merely recreates More Myth is one of the most precious treasures of human being, and it is the resource of many cultures. Myth is firmly connected with literature. It is claimed that, in the modern age, contemporary literature doesn't create new myths, but rather, it merely recreates the old and known myths. This paper attempts to consider the relationship between myth and literature in the poems of Iranian contemprary poets such as Mahdī Akhavān Sāles, Sohrāb Sepehrī, and Ahmad Shāmlu, and compare their approach with Jean-Marie Gustave Le Clézio, in his work, "The Mexican Dream, Or, The Interrupted Thought of Amerindian Civilizations". Manuscript profile -
Open Access Article
239 - Cow in Ancient Arabic Literature: A Mythological Approach
Bāgher Ghorbāni ZarrinSacredness of animals, namely cow, is a common theme in all myths. Cow, as the first mythological animal, has an important role in different nations, which is reflected in their literature. By a mythological analysis, a new interpretation can be proposed about the role MoreSacredness of animals, namely cow, is a common theme in all myths. Cow, as the first mythological animal, has an important role in different nations, which is reflected in their literature. By a mythological analysis, a new interpretation can be proposed about the role of cow in ancient Arabic literature. Applying a comparative mythological analysis, in this article, we try to study themes like the “battle of bison and hounds”, “cows and bearing rain”, and “cow and genies” in ancient Arabic literature. Manuscript profile -
Open Access Article
240 - Evaluation of the ecological potential of tourism and protection of Nayband National Marine Park by zoning the land and offshore sections
nazli moghadam yekta R. Hejazi A. KarimiIn this study, the ecological potential of tourism and protection of the land and offshore section of Nayband National Marine Park, in the southeastern part of the Kangan city in Bushehr province was evaluated. Therefore, after identifying the environmental resources of MoreIn this study, the ecological potential of tourism and protection of the land and offshore section of Nayband National Marine Park, in the southeastern part of the Kangan city in Bushehr province was evaluated. Therefore, after identifying the environmental resources of the area, investigation and preparation of required maps using Landscape Ecology Method using Geographic Information System (GIS) was started. Using national and international criteria, ecological potential of the region for recreational activities was assessed and by overlaying of maps, suitable recreation areas were identified for both land and offshore regions. Two levels (levels 1 and 2) were identified for the land sector and 1 level for the offshore area. Taking into account the growing of the economic development around the region and considering the location of the protected and sensitive areas within the study area, the recreational package was finalized. After zoning and determining the uses of protected areas, based on the information obtained from the identification of biophysical and socioeconomic resources, the zones were presented to supplement the objectives of management and planning of programs at three levels of long term (25 to 50 years), medium term (5-25 years) and short term (5 years), of the national park. Due to the increase of the immigrant population in the region, and limited capacity of the park for recreational activities, the national park will not answer this volume of tourists. Therefore, two categories were set for the program, the first category was the removal of recreational activities from the National Marine Park of Nay Band to the areas outside the park with a higher priority and the second category was organizing the recreational activities of the park. Manuscript profile -
Open Access Article
241 - Ecological Assessment and Recommendation of Appropriate Zones for Recreational Activities along Karaj River Basin: Case Study on Shahrestanak River
L. Yadegarian A. Jozi M. ZebarjadThis study presents the appropriate zoning for recreational activities along Karaj river basin, with a case study on Shahrestanak River. Shahrestanak Village is located in Alborz Mountains and therefore is a high mountainous region. The Shahrestanak River originates fro MoreThis study presents the appropriate zoning for recreational activities along Karaj river basin, with a case study on Shahrestanak River. Shahrestanak Village is located in Alborz Mountains and therefore is a high mountainous region. The Shahrestanak River originates from northern slopes of 3930 meters high Tochal Mountain; it is 18 km long and its river discharge, according to annual statistics, is of the order of 30 million m3/s, which supplies Karaj Dam to a great extent. In this research GIS was used to prepare maps for extensive and centralized recreation zoning. Factors of slope, direction, height, soil, and climate were taken into account and classified for zoning of Karaj river basin. Results of the study showed that, 2.05% of the total area of Shahrestanak river basin has zones with adequate potential, 43.19% of the area has zones with relatively adequate potential and 54.73% of the river basin is potentially inadequate for summer intensive (centralized) tourism. Regarding winter intensive (centralized) tourism, 2.07% of Shahrestanak river basin area has zones with adequate potential, 31.67% has zones with relatively adequate potential and 66.27% of the river basin is potentially inadequate for this purpose. However, for extensive tourism, 13.16% of Shahrestanak river basin has zones with adequate potential, 88% has zones with relatively adequate potential and 17.36% of the river basin has zones with inadequate potential. As findings indicate, due to the mountainous condition and high altitude of Shahrestanak region, has a potential for extensive tourism and should be considered as a priority for the area. In addition, the zoning results indicate that only the river banks may have adequate and relatively adequate potential for summer and winter intensive (centralized) tourism. Manuscript profile -
Open Access Article
242 - Shahnameh Amin is a contemporary of Ferdowsi's Shahnameh
zahra GanbarAli Bageni Shahin ojaqh AlizadShahnameh has long been welcomed as an epic masterpiece by many poets and writers, and the most unique, selected, and translated works of this work are remembered. In contemporary times, Professor Seyyed Hassan Amin, by recreating the Shahnameh in seven volumes that has MoreShahnameh has long been welcomed as an epic masterpiece by many poets and writers, and the most unique, selected, and translated works of this work are remembered. In contemporary times, Professor Seyyed Hassan Amin, by recreating the Shahnameh in seven volumes that has lasted for thirty years, has depicted one of the lasting examples of contemporary history. The purpose of this article is to study the features of imitation in Amin’s Shahnameh based on Ferdowsi’s Shahnameh. Because this analogy, in addition to the similarities with Ferdowsi's Shahnameh, the author has written articles to complete the historical sections of Ferdowsi's Shahnameh. This research has introduced and how to tell an analogy in three historical, heroic and religious foundations with an analytical-descriptive method. Findings show that Amin’s Shahnameh is an adaptation of Ferdowsi’s Shahnameh to the modern version that both authors have spent thirty years for that time. With the difference that in Amin;s Shahnameh has continued the history after Islam until the history of the contemporary period in the style of Ferdowsi. Also, Professor Amin in this Shahnameh believes that Ferdowsi did not deal with the documentary history of ancient Iran in the Shahnameh. According to the studies, what Ferdowsi did from the point of view of the story was the same date. Manuscript profile -
Open Access Article
243 - The Study of Trade Creation and Trade Diversion in the Selected Asian Trade Organizations
Ebrahim Hosseini Nasab Samira Motaghi Afshin MotaghiThe expansion of regional trade arrangements has been coincided with the growing trend in globalization. The importance of these regional trade arrangements have grown to that extent that now many countries in developing region have considered it as an alternative optio MoreThe expansion of regional trade arrangements has been coincided with the growing trend in globalization. The importance of these regional trade arrangements have grown to that extent that now many countries in developing region have considered it as an alternative option to integrating into world economy and thus boosting their foreign trade and ensuring the mutual gain for the member countries. The very objectives of these regional trade arrangements are to reduce tariff barriers and to be the cause of increase in social welfare. But looking at the negotiations that are underway, a question that arise is that whether the formation of such trade unions, in particular in developing regions has been in line with the objective of boosting trade within member countries ?and also whether growth of intra trade has brought about growth in trade with non member countries or not? If regional trade agreements bring about increase in intra trade it is the case for trade creation but if it comes at the cost of reducing trade with non-member countries it is the case for trade diversion. Trade creation works towards the welfare improvement but trade diversion causes the loss of welfare .This paper has attempted to measure the trade creation and trade diversion in regional grouping of countries in Asia. To do so, three known Asian regional organizations namely, the Economic Cooperation Organization (ECO), Gulf Cooperation Council (GCC) and association of south East Asian nations (ASEAN) have been selected for this purpose. Towards this ends the paper has utilized an extended version of a relatively well known gravity model to measure trade creation and trade diversion in these country groupings. Data used in this study covers the period of 2002-2006. The findings of this study indicate that over the period under investigation all the three regions have revealed trade diversion. Manuscript profile -
Open Access Article
244 - ارزشگذاری اقتصادی سایتهای تفریحی با استفاده از رویکرد هزینه سفر انفرادی تکمنظوره؛ مطالعه موردی: سایت دربند تهران
رحمان خوش اخلاق سید وحید صفایی فرد بهناز ورشوساز -
Open Access Article
245 - بررسی عوامل موثر بر اشتغال زایی صنایع کوچک در استان گلستان
بیژن باصری نوریه روشنی یساقی -
Open Access Article
246 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad TaleghaniAbstractUrban branding is a strategy that gives the city an unforgettable identity and is a tool that can deliver the city's core value quickly. The present study designs and tests the urban brand creation model (Case study: Preser and Bandar Anzali cities of Guilan pro MoreAbstractUrban branding is a strategy that gives the city an unforgettable identity and is a tool that can deliver the city's core value quickly. The present study designs and tests the urban brand creation model (Case study: Preser and Bandar Anzali cities of Guilan province). The findings and results of the qualitative and quantitative data analysis are presented in two parts. The first part deals with the qualitative findings and the second part deals with the quantitative results. The statistical population of the qualitative part of the research includes urban managers, cultural and tourism heritage managers, environmental managers, tourism activists, academic elites in the field of urban brand creation and 15 samples were completed. Statistical population includes urban, tourism and cultural heritage managers as well as people or people visiting the prestigious cities of Bandar Anzali using Morgan table and sample size of 384 people. The qualitative findings of the study include causal factors, main phenomena or categories, confounding factors, strategy, contextual factors, and outcomes. The quantitative findings of the final research model showed that all factor loads were statistically significant, welfare services ranked first and tourism attractions ranked last. Manuscript profile -
Open Access Article
247 - Investigation and Identification the action factors for developing the Blue Ocean Strategy in Iran's distribution Industry, Using Marketing Mix of Service (8P) and , Four Actions Framework
Morteza farahnak Maryam DaneshmandMehrObjective of this work is to Identification investigation of action factors for developing the Oceanic Strategy in Iran's distribution Industry Using Marketing Mix of Service (8P) and Four Actions Framework. Given that the distribution industry is a service activity. Of MoreObjective of this work is to Identification investigation of action factors for developing the Oceanic Strategy in Iran's distribution Industry Using Marketing Mix of Service (8P) and Four Actions Framework. Given that the distribution industry is a service activity. Of the elements service marketing were used as basic indicators of the industry. A questionnaire has been made, distinguishing 34 item Related to this industry with comments and interviews with some professors and distributing industry managers and 162 questionnaires were diffusion among industry activists and Data were analyzed using SPSS software for the mean of each index and it was ranked according to the score.The results obtained showed that the Four Actions Framework tool (Eliminate, Reduce, Increase and creation) can have a significant impact on appropriate resource allocation and the determination of important indicators. Overall, the most effective product index and most important items were identified as product quality, online feedback system, cost and waste reduction and product basket variety. Manuscript profile -
Open Access Article
248 - Determining the Most Important Financing Strategies in the Worn-Out texture of Urban Recreation Targets and Neighborhoods, Using Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA) (Case Study: Javanmard Qasab Neighborhood, District 20 of Tehran Municipality)
SARA hadavand Mohammad Ebrahim Mohammadpour Zarandi MEHRZAD minoueiImprovement and redevelopment measures in Worn-Out texture, Urban Recreation Targets, and Neighborhoods,are a multifaceted and progressive issue, and the extent to which these reductions have been beneficial has increased in both dimensions and dimensions. This study ex MoreImprovement and redevelopment measures in Worn-Out texture, Urban Recreation Targets, and Neighborhoods,are a multifaceted and progressive issue, and the extent to which these reductions have been beneficial has increased in both dimensions and dimensions. This study examines the idea of whether data envelopment analysis models (Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA)) can be used to make the right decisions to finance these areas. This study, through reviewing the literature and examining the theoretical foundations, identifies the factors that influence the selection of financing methods for 50 Javanmard Qasab neighborhood district 20 of Tehran municipality plates (homogeneous plaque in terms of land area). Determines the government and residents and then proposes financing options for each license plate. The results of this study indicate the practical application of data envelopment analysis method (Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA)) to calculate the efficiency of financing methods. Manuscript profile -
Open Access Article
249 - Designing Model Internal Marketing with Entrepreneurial Orientation Approach to the Development of Start-up Business Economics(Mixed paradigm)
Alireza Tayebi Mehdi Karimi Zand Sayyed Abbas HeidariThe present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitat MoreThe present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitative section was experts and the population in the quantitative section was managers,experts,and knowledgeable people in the field of Internal Marketing and Start-up businesses.The Grounded Theory was used for qualitative data analysis and descriptive statistics,confirmatory statistical analysis, and structural equations were used for the quantitative analysis.In the qualitative section,the data from the in-depth semi-structured interview and the Grounded Theory and were coded in the three stages of open, axial and selective coding,the paradigmatic model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics was presented,The findings of the qualitative part indicated that Development of entrepreneurial activities,Competitive Advantage and Promote innovation as executive consequences of internal marketing of Start-up business economics Iran’s was raised.Finally,in the quantitative section,the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships.The results of the goodness of fit index showed a value of 0.665 indicating a strong fit and utility of the model Manuscript profile -
Open Access Article
250 - Designing a Framework for New Venture Creating By Approach Entrepreneurial Ecosystem
mohammad reza dehghani ashkezariAmong the entrepreneurship domains studies is determinants of the creation of new ventures. There are many micro and macro factors in the literature of the researchers, which are scattered due to a limited or very prescriptive outlook and a lack of systematic approach. MoreAmong the entrepreneurship domains studies is determinants of the creation of new ventures. There are many micro and macro factors in the literature of the researchers, which are scattered due to a limited or very prescriptive outlook and a lack of systematic approach. The purpose of present study, identify the concepts presented in the new venture creation literature and frame the conceptual on the dimensions of the entrepreneurial ecosystem. in this study, using literature review and qualitative research methodology, environmental factors influence the process of new venture creation that have been introduced in entrepreneurship literature since 1985 to 2017. 97 cases related to the title and content were collected through a few studies available in the prestigious English scientific databases for the use of relevant codes and codes. The final coding of the extraction and axial coding model was carried out. there are 54 concepts, including family factors, Neighbors and educational institutions and environmental-public factors including market and Industries factors, economic factors, spatial factors, cultural factors, social factors, and support factors was categorized. Manuscript profile -
Open Access Article
251 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi DanyaliAbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence MoreAbstractOne of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence in medical centers . Five medical centers were selected by cluster sampling method and the sample were selected from among the patients referred to these centers. To collect the data, a standard questionnaire was extracted from the base articles and compiled in accordance with the statistical population. The validity of the questionnaire was assessed and confirmed by two methods of face and content validity. The reliability of the questionnaire was also measured with Cronbach's alpha and confirmed. Questionnaires were distributed among the sample and 384 healthy questionnaires were collected. The collected data were analyzed using structural equation modeling and Amos software. Findings of the study indicate that all the features of social media, including entertainment, customization, interaction, word-of-mouth electronic advertising and up-to-dateness, had a significant effect on the dimensions of value creation. These dimensions also have a significant and positive effect on the two dimensions of citizenship behavior and participatory behavior. Manuscript profile -
Open Access Article
252 - Designing Internal Marketing Model with Entrepreneurial Approach in Start - up Businesses using Grounded Theory
Alireza Tayebi Mehdi Karimi Zand sayyedabbas heidariPurpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organizat MorePurpose–The main purpose of this study is to present an internal marketing model with an entrepreneurial approach in start- up businesses,which emphasis on human resources and employees as internal customers is one of the key business factors with of the organization and acts as a Comprehensive management process.methodology-the present research is in terms of purpose applied and research-survey in terms of nature.Data collection is qualitative-foundation data(systematic).Data were obtained through semi-structured interviews with eighteen experts and managers with a background in business,based on purposeful sampling method and to the extent of saturation of required information and theoretical adequacy.Findings-After performing three stages of coding the causes and backgrounds Research,the underlying factors of employee citizenship behavior,internal communication and technical evaluation,technology intervention factors,global markets and the structure of work strategies Strategic creation,strategic resource evaluation and value creation and finally the consequences of competitive advantage,promotion of innovation and development of entrepreneurial activities of this phenomenon were identified in the form of a paradigm model of data foundation theorizing.Research limitations/ implications -this study helps knowledge by examining the relationship between, internal marketing and entrepreneurial orientation in start-ups and plays an important role in starting start-ups and their sustainability. Manuscript profile -
Open Access Article
253 - Design and psychometric tools to determine value creation factors for corporate banking customers
Ali Asghar Farahmand Mirfeiz Fallah Gholam Reza ZomorodianCreating a value creation chain is essential for those bank customers who have a significant share of financial resources, opportunities and potentials in the financial markets to attract resources, allocate and invest and perform financial and economic activities. This MoreCreating a value creation chain is essential for those bank customers who have a significant share of financial resources, opportunities and potentials in the financial markets to attract resources, allocate and invest and perform financial and economic activities. This segment of customers includes legal customers, or in other words, companies, public, private and semi-private companies. The purpose of this study is to design an appropriate tool to determine value creation factors and evaluate its validity and reliability. First, using the snowball method, experts, key specialists and customers of the company were identified in the Welfare Bank of Tehran and Isfahan provinces, which according to the theoretical saturation of the researchers, 18 people were interviewed. Then, using their opinions, 61 items of the questionnaire were extracted and by calculating the content validity ratio and content validity index, the number of acceptable items was reduced to 51 items and the reliability of the questionnaire was confirmed using Cronbach's alpha and ICC. Manuscript profile -
Open Access Article
254 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
mehdi habibi bahram kheiri mansoureh aligholiThe present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature MoreThe present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature and form of implementation, it is an exploratory study with a mixed approach. The statistical sample in the qualitative part of the research includes 15 senior managers of Behran Oil Company and in the quantitative part it includes 253 employees of this company. For data collection, a semi-structured interview was used in the qualitative part and a questionnaire including 24 dimensions and 75 questions was used in the quantitative part. In the qualitative part of the research, database theory has been used to identify the components of the industrial marketing mix model. In this way, six categories of factors were identified along with the relevant subcategories, which are: causal conditions (customer orientation, strengthening the CRM system, and developing strategies to promote the company's brand), contextual conditions (technology, global markets, and competitive environment), intervening conditions (state customers, perceived risk and customer characteristics), Manuscript profile -
Open Access Article
255 - Investigating the Effect between Overall & Partial Efficiency of Financing Methods from the Perspective of Governance and Residents of the Worn-Out texture of Urban Recreation Targets and Neighborhoods, Using Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA) method (Case Study: Javanmard Qasab Neighborhood, District 20 of Tehran Municipality)
sara hadavand mohammad ebrahim mohammad pourzarandi mehrzad minoueiThis analytical-descriptive article seeks to explain the impact of overall and partial of efficiency governance and residents on selected financing methods in the Javanmard Qassab neighborhood. The statistical population was all residential properties located in this ne MoreThis analytical-descriptive article seeks to explain the impact of overall and partial of efficiency governance and residents on selected financing methods in the Javanmard Qassab neighborhood. The statistical population was all residential properties located in this neighborhood, of which 50 homogeneous license plates were selected in terms of land area by non-random sampling method. Using fuzzy data envelopment analysis model, Network Fuzzy Range Adjusted Measure Data Envelopment Analysis, overall and partial efficiency was calculated and classified into three groups by using the K-means Clustring technique. Findings from Pearson correlation coefficient and F-test & test of significance (Two-tailed) of variance in SPSS software environment show that there is a direct and positive relationship between overall efficiency and part of residents in all financing methods with an average correlation coefficient of 0.834 with a significant level of 99%. It is more prominent in the process of improvement and modernization. The findings show a direct relationship between overall efficiency and governance with a mean correlation coefficient of 0.570. The results suggest that there is no significant relationship between residents' performance efficiency and governance, which indicates a lack of correlation in financing between government and people's interests. Manuscript profile -
Open Access Article
256 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi FarahmandAbstractThe aim of the current research is to validate a model for using co-creation of value with customers in the banking industry. This study is cross-sectional in terms of research type. The statistical population includes Bank Mellat customers. The sample size was MoreAbstractThe aim of the current research is to validate a model for using co-creation of value with customers in the banking industry. This study is cross-sectional in terms of research type. The statistical population includes Bank Mellat customers. The sample size was estimated to be 384 people and sampling was done by simple random method. Partial least squares technique and PLS software were used to validate the value co-creation model with customers. Finally, value co-creation indicators with customers were prioritized by Swara method. The research data collection tool is a questionnaire, which has been validated with convergent validity, construct validity and divergent validity methods. The reliability of the questionnaire was also evaluated using Cronbach's alpha and composite reliability. The results of the research showed that value co-creation strategy is considered as the underlying factor of the model, which affects organizational knowledge management and human resource management. Knowledge management and human resources also affect customer experience management. In the same way, customer experience management also affects strategic value co-creation and service development skills and ultimately lead to value co-creation with customers. Manuscript profile -
Open Access Article
257 - Analysis of Cost and Asset Retrenchment Strategy on Corporates’ Financial Turnaround: Rent Creation Theory and System Dynamics Modeling
Mostafa Beheshti Seresht Mohammad Ali Dehghan Dehnavi Ali Naghi Mashayekhi Meysam AmiryCost and asset retrenchment strategy is one of the most common financial turnaround strategies followed by the firms facing performance decline and financial difficulties. In cost retrenchment, the main goal is to improve liquidity by reducing the cash outflow rate. In MoreCost and asset retrenchment strategy is one of the most common financial turnaround strategies followed by the firms facing performance decline and financial difficulties. In cost retrenchment, the main goal is to improve liquidity by reducing the cash outflow rate. In asset retrenchment, the first goal is to increase productivity through redeployment of assets and the second goal is to finance through the divestment of low-yield assets. Although this strategy has been considered by many researchers as a necessary and effective strategy in financial turnaround of the firms, the results of several empirical studies have shown in some cases this strategy is the cause of further decline and a barrier to financial turnaround. In this paper, we intend to show how the cost and asset retrenchment strategy affects Schumpeterian and Ricardian rent creation mechanisms in the firm, and to find the conditions under which it improves or deteriorates the effectiveness of financial turnaround, using the system dynamics modeling method. Manuscript profile -
Open Access Article
258 - Designing a digital marketing model in the field of capital market : A qualitative study Case study: Brokerage companies
Mostafa Hoseinzadeh shadan vahabzadeh Monshi Hamed Abasi nami HOrmoz Mehrani Abolfazl ShahrabadiThis study aims to design a digital marketing model in the field of capital markets with a qualitative approach for stockbroking companies. The present research is an applied research in terms of purpose, a type of method in terms of method, and a qualitative research m MoreThis study aims to design a digital marketing model in the field of capital markets with a qualitative approach for stockbroking companies. The present research is an applied research in terms of purpose, a type of method in terms of method, and a qualitative research method in terms of data collection method. The statistical population includes 17 experts, including CEOs of brokerage firms and their deputies and senior managers. The main data collection tools in the field section included semi-structured interviews. For data analysis, qualitative content analysis method and Max.Q.D software were used. Based on the results of qualitative analysis, three categories of comprehensive categories including customer orientation, branding and digital marketing were identified as the main components of digital marketing in the capital market. Digital marketing includes digital roadmap, and innovation in digital financial services; In relation to branding, customer-based brand equity and social media were identified; Finally, in relation to customer orientation, components such as customer knowledge management, customer engagement and value creation were identified as organizing themes. Manuscript profile -
Open Access Article
259 - Optimizing Portfolio through Extreme Value Theory in Tehran Stock Exchange
Afsaneh Sina Mirfeiz FallahshamsCreating a balance between risk and return has always been the major criterion in investment decisions in stock exchange. All investors look for an optimized compromise for their investments so that the utility function of their investment is maximized. This study aims MoreCreating a balance between risk and return has always been the major criterion in investment decisions in stock exchange. All investors look for an optimized compromise for their investments so that the utility function of their investment is maximized. This study aims at arriving at a more efficient model for optimizing investment portfolio. This model is to consider uncertainty and investment risk on the way to create a bigger return for the investors. In this way, Extreme value theory for assessing investment risk, as one of the newest assessors of value at risk (VaR) was utilized. The time of this study covers the period from 2013 to 2018. The sample includes top 50 companies in Tehran Stock Exchange. Using GARCH method and maximizing likelihood function, the type of return distribution of top companies of Tehran Stock Exchange was determined at the first step. Next, efficiency frontier for investment risk in Tehran Exchange was compared to Markovitz model`s efficient frontier, using a quadric planning model through a Extreme value theory approach. The results of this study signify that forming an optimized investment portfolio through a Extreme value model would not make any significant difference with Morkovitz Variance-Mean model. Manuscript profile -
Open Access Article
260 - Risk management in halal business: a new model of value creation
Fereidon Rahnama Roodposhti azadeh soleimaniRisk exists where there is an opportunity for return. The application of risk management strategies is a critical issue; Because it prevents the occurrence of crises. Despite the risk management, if a certain crisis occurs, the resulting damages and losses will be minim MoreRisk exists where there is an opportunity for return. The application of risk management strategies is a critical issue; Because it prevents the occurrence of crises. Despite the risk management, if a certain crisis occurs, the resulting damages and losses will be minimized. This issue is much more important in business, because it reduces financial losses and prevents wasting time to achieve the main goals of the business. One of the most important risks that businesses face and must be managed is competitive risk and the risk of reputation or branding in business. If these risks are not managed in business, they can be potential threats and unwanted effects on the credibility and reputation of the company. have Halal branding is one of the things that is important in gaining the market and remaining in the competitive environment of global trade. The growing Muslim population, economic growth and development in Muslim countries, the emergence of potential halal markets are among the factors influencing the growth of the halal industry in the world. The purpose of this research is to express this fact that in the new conditions created, in addition to the components of the survival triangle (cost, quality and performance) which is a necessary condition for the survival of the business, to the structures of the halal triangle (Sharia, acceptability and health) ) is needed as a sufficient condition in today's competitive environment. Manuscript profile -
Open Access Article
261 - Designing a wisdom model in promoting crowd decision-making in the capital market
Azizollah Askarzadeh Allah Karam Salehi saber Molla-Alizadeh-Zavardehi Reza TehraniObjective: This research was presented with the aim of designing a model of wisdom in promoting crowd decision-making in the capital market.Method: In terms of exploratory purpose and in terms of results, this research is part of developmental research and in terms of d MoreObjective: This research was presented with the aim of designing a model of wisdom in promoting crowd decision-making in the capital market.Method: In terms of exploratory purpose and in terms of results, this research is part of developmental research and in terms of data type it is part of mixed research. In the qualitative part, it has attempted to provide a wise model in order to promote crowd decision-making in the capital market using the theoretical analysis approach of the database, through interviews with 22 experts in the field of industrial and financial management, including university managers and professors. Then, in the quantitative part, with the participation of 80 professors, doctoral students, managers of different levels of the top 50 capital market companies, the qualitative model designed using structural equation modeling was evaluated.Findings: The results show that the wisdom of managers in line with the pluralism the values of shareholders and beneficiaries, affected by the risk caused by multiple information sources, in the field of cost-oriented components, like facilitating the access to organizational financial resources, market-oriented components, like facilitating the access to extra-organizational financial resources And in bio-based components, the global economy's turn towards circular economy is affected.Originality/scientific added : results show that the implementation of wise strategies to promote pluralistic social values can lead to increasing the legitimacy of the decision from the point of view of the stakeholders, the effectiveness of the competition, reducing the conflict of interest in decision-making and emphasizing the social dimensions Manuscript profile -
Open Access Article
262 - Abstract The mathnawi of Golshan Raz is the most well-known versified work of Sheikh Mahmood Shabestari which encompasses his mystical thoughts. Though not so voluminous, this book is one of the most valuable monuments of literary mystical works in which the Sufi implications have been enthusiastically talked about. Shabestari has composed this mathnawi in answer to Amir Hossein Heravi's questions. The versified story of " The Golshan Raz
Hamid Adalat Far Seyyed Mohsen Sajedi Rad Mohammad Ali Atash SowdaAbstract The mathnawi of Golshan Raz is the most well-known versified work of Sheikh Mahmood Shabestari which encompasses his mystical thoughts. Though not so voluminous, this book is one of the most valuable monuments of lite MoreAbstract The mathnawi of Golshan Raz is the most well-known versified work of Sheikh Mahmood Shabestari which encompasses his mystical thoughts. Though not so voluminous, this book is one of the most valuable monuments of literary mystical works in which the Sufi implications have been enthusiastically talked about. Shabestari has composed this mathnawi in answer to Amir Hossein Heravi's questions. The versified story of " The Golshan Raz " has the beauty of expression; it is more based on wisdom than imagery. In fact the content of this book is in short about the conquer of Mecca and some narratives from Ibn Arabi. The extension of Shabestari's familiarity in the Qur'an and traditions was so high that he uses them in the mold of allusion and simile in expressing the secrets of mysticism to prove his tenets. This article which is written in descriptive-analytic method, tries to demonstrate the impact of eloquence and its affectability in taking advantage of The Holy Qur'an and traditions. The distiches used here have been taken from the book written by Kazem Dezfulian and the numbers are applied according to the number of the page and the lines of the poems. Manuscript profile -
Open Access Article
263 - Studying the Mohammadean Creation and Disposition in the Mathnavies of PersianPoetry ( from Sanaee to Sheikh Mahmud Shabestari )
Rogayyeh Hadi Pour Maryam Mohammad Zadeh Ramin Sadeghi NejadAbstract Studying the different corners of prophet Mohammad's character, behavior and life is of great importance. The present research, by descriptive – analytic method, and with the help of documents from the text stud MoreAbstract Studying the different corners of prophet Mohammad's character, behavior and life is of great importance. The present research, by descriptive – analytic method, and with the help of documents from the text studies the creation and disposition of prophet Mohammad in the mathnavies of Persian poetry from Sanaee to Sheikh Mahmud Shabestari. The findings show that, in these mathnavies, they have talked about the prophet's disposition and international aspects more than his appearance and physical traits. In Sanaee and Nezami's poetry more attention has been paid to prophet's physical description till the end of the sixth century and there is no sign of it in the 7th and 8th centuries in the Mathnavi, Sa'di, and Sheikh Mahmud Shabestari. Sanaee and Attar had the most intention to the disposition of the messenger specifications such as shadelessness illiteracy, having priority to the other prophets' inherent traits which have been praised in the mathnavies of this era, but emphasis on his superiority on all the universe has been dealt with more than other aspects and can be found in the poetry of all other poets. Manuscript profile -
Open Access Article
264 - Theme Making Together with Fluent Inditement ( calligraphy ) Expressions in the Mathnavi of the Selselatozzahab ( The Haft Owrang of Jaami )
Nahideh Adli Ali Dehqan Rostam Amani AstmalAbstract Theme creation and poetic interpretation are of the most significant features of Farsi poetry. The poet, In this device, creates relationship between the remote and apparently non-related elements which by similaritie MoreAbstract Theme creation and poetic interpretation are of the most significant features of Farsi poetry. The poet, In this device, creates relationship between the remote and apparently non-related elements which by similarities, proximities , conflicts, participation in the function, homogeneity and literal agreement are attained. In the lifetime of Abdorrahman Jaami, there was not a new specific style in Persian poetry and the literary works of that period indicate the imitation of the great previous literary men. However, Jaami has created new themes with fluent inditements in his valuable work " The Seven Thrones " or The Haft Owrang which have not yet been investigated. The present article analyzes the theme creation with fluent inditement (calligraphy) in the first Mathnavi of the Seven Thrones (selselatozzahab) from Jaami. They are exquisite themes that , in Jaami's world of poetry are inconsistent elements in the expression of imagination, beautiful themes are created . Having provided a theoretical framework, the verses of this Mathnawi have been analyzed in descriptive- analytic method. Manuscript profile -
Open Access Article
265 - Strategic Value Creation Model through Social Interactions in Project-Base Organizations
ramyar mirzaei AMIR ASAD NASRIZAR ADEL SALAVATIOrganizations today are increasingly trying to carry out their activities as project-based. Also, creating, presenting and maintaining value are the three key components of value management in the effectiveness of organizations, especially project-based organizations. B MoreOrganizations today are increasingly trying to carry out their activities as project-based. Also, creating, presenting and maintaining value are the three key components of value management in the effectiveness of organizations, especially project-based organizations. Both approaches; hard value management (Structures, Strategies, Systems) and soft value management (employees, skills, styles) in the management paradigm can be a source of value creation and it depends on the type of management perspective that which source is to be used, here, the interaction between employees and managers is as the source of value creation. The purpose of this study is to provide a model for creating value from the manager social interactions with employees. The snowball sampling method was carried out by selecting 23 managers with more than 10 years of experience in project-oriented organizations. The results show that the manager can use 20 main categories of strategy to create value in the minds of employees when interacting. However, the categories related to contextual and intervening factors that are effective in using strategies have been taken to consideration. Also, the manager can create value in the minds of employees by integrating or combining both hard and soft approaches in project management. Manuscript profile -
Open Access Article
266 - Presenting the Value Creation Model in SMEs Accepted in the Tehran Stock Exchange based on the Grounded theory
Sara monajem farzin rezaei AKBAR alem tabriziToday, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor str MoreToday, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor strategic performance in companies indicates the need for value creation. Due to the extensive literature and the lack of a general model for value creation in small and medium-Sized enterprises (SMEs) listed on the Tehran Stock Exchange, the present study seeks to provide a conceptual model of value creation through the study of studies. In this research, based on the qualitative research method based on the data theory of the Strauss and Corbin model foundation, the value creation model is designed using the three-step open, axial and selective coding method and their classification with MAXQDA 2020 software. The results of data analysis and aggregation are classified in the form of 769 primary codes, 38 categories and 6 main dimensions. Underlying factors (corporate and financial), intervention factors, strategies (strategic innovation strategy, strategic financial management, change direction / reduction, strategic alliance) and consequences (economic, social and financial). Also, the proposed model leads to a better understanding of SME managers of the relationship between value creation criteria and value creation Manuscript profile -
Open Access Article
267 - Application of Artificial Neural Network to Estimate the Strategic Value Creation Via Relative Efficiency in the Automotive Industry
Akbar Valizadeh Oghani Nasser Fegh-hi Farahmand Farzin Modarres Khiabani Majid Bagherzadeh The purpose of this study is to investigate the effect of relative efficiency of companies on value creation in the automotive industry accepted in Tehran Stock Exchange. The data were extracted from the financial statements of selected companies during in the 2 More The purpose of this study is to investigate the effect of relative efficiency of companies on value creation in the automotive industry accepted in Tehran Stock Exchange. The data were extracted from the financial statements of selected companies during in the 2013-2017. Initially, with the implementation of the DEA model with a native model, the relative efficiency is determined for each company. Then the strategic value creation of the companies is measured by the average of the factors such as return on equity, Q Tobin ratio, return on investment, and wealth creation for shareholders. The neural network model used in this study is a multilayer perceptron with back propagation error training pattern. The results show that the implementation of the artificial neural network model in the automotive industry explains the strategic value of the companies to a satisfactory level through the relative efficiency index and other input variables. Although some of the companies are efficient, such as Rana Investments Co., Khawar Spring Co., Saipa Diesel, Bahman Group and Charkheshgar Co., But in recent years, the automotive industry has been inefficient. At the same time, companies in this industry have somehow been able to strategically create value for their shareholders and their owners. Manuscript profile -
Open Access Article
268 - Active and Practical Approach in Students' Cultural Literacy, Recreating Cultural Perception
Fatemeh Mohaghegh Farhad Emamjome Seyed Morteza Mousavian Faezeh DarmanThis article aims to answer these two basic questions: what is a new approach to the concept of cultural literacy and what techniques can be used to teach cultural literacy to students. The method used is qualitative and analytical-documentary. This research is descript MoreThis article aims to answer these two basic questions: what is a new approach to the concept of cultural literacy and what techniques can be used to teach cultural literacy to students. The method used is qualitative and analytical-documentary. This research is descriptive in terms of purpose, development-application, and descriptive in nature, and inference based on description and analysis of concepts has been used to answer research questions. The results showed that a new and active approach to the concept of cultural literacy is "the ability to read and understand culture and cultural artifacts." In comparison, this ability is like the ability to read and understand texts. Teaching this skill to students requires the use of methods such as "experience and practice", "immersion in real experiences", "instability training" and "outdoor training", all of which, through reflection and analysis, The extraction of meaning is accompanied by the student himself. Equipping students with cultural literacy with a new approach and careful planning of universities to confront students with cultural issues that await them in the real world, will re-create students' perceptions and increase the capacity for cultural change and reform. Manuscript profile -
Open Access Article
269 - Developing Brand Value Co-Creation Model in Football
bahador haghighi hossein eydi keyvan shabanimoghadamIn sporting services, the practice of delivering value to a shared value creature has changed and advocates are involved in brand value creation. Accordingly, the present study developed a brand value Co-Creation model in football. Mixed method was used to collect data MoreIn sporting services, the practice of delivering value to a shared value creature has changed and advocates are involved in brand value creation. Accordingly, the present study developed a brand value Co-Creation model in football. Mixed method was used to collect data and the population in the qualitative part was the experts in this field. Snowball sampling was conducted with 19 individuals and theoretical saturation was obtained. Based on the results of the interview, 9 concepts were found in the prerequisites section, 5 concepts in the co-creation section, and 5 in the outcomes section. A questionnaire was developed based on the qualitative part of the research. In the exploratory factor analysis, 8 antecedents of value creation and 5 dimensions of proponents of affirmative value were confirmed by eliminating low factor loadings. Furthermore, the effect of pro-value co-creation antecedents on value co-creation has been confirmed. In conclusion, it is necessary to develop a value proposition in the process of creating a brand equivalence to achieve economic and social values at the same time. Manuscript profile -
Open Access Article
270 - Identifing the Behavioral Factors Involved in Increasing Students’ Participation in Recreational Sport Activities at Islamic Azad University
هادی عبداللهی فر علی محمد صفانیا مهدی نمازی زاده شیوا آزادفداFinding the appropriate solutions for attracting students in active participating in recreational sports and to ensure their health needs a good command in knowing the effective factors in this regard. The purpose of this study was to investigate the behavioral factors MoreFinding the appropriate solutions for attracting students in active participating in recreational sports and to ensure their health needs a good command in knowing the effective factors in this regard. The purpose of this study was to investigate the behavioral factors involved in increasing students’ participation in recreational sport activities at the university. This research has an applied orientation and is a mixed research in which is exploratory from qualitative point of view and is a survey research from quantitative view point.The statistical population of the qualitative section consisted of managers and faculty members related to the research subject, 22 of whom were selected by purposive quota sampling method. The statistical population of the quantitative section was the educational managers of the Azad University units including 381 persons. According to the condition of sufficient sample size for factor analysis, 200 were selected by stratified random sampling. Data collection method is the quantitative section, Libraries and semi – structured interviewed based on saturation in data collection, and at the quantitative stage a researcher-made questionnaire whose face validity was performed to confirm the questionnaire by experts. Delphi method was used for qualitative analysis of research variables and factorial analysis and confirmatory factorial analysis then the goodness of fit indices and Freedman was used in SPSS and LISREL soft wares. The results revealed that behavioral factors influencing students' participation in university leisure activities can be classified into three structural, interactive (interpersonal) and individual components. These results can help the officials formulate sports university strategies and policies. Manuscript profile -
Open Access Article
271 - Identifying the components of academic education based on knowledge-based economics and providing a suitable model
hosein karimi Mozhgan Abdolahi Fatemeh Parasteh ramezan jahanianEducation is the main basis for creating economic power in the knowledge-based economy. Meeting educational needs requires pursuing multiple forms of knowledge acquisition. Economics helps to predict the manpower needed by different social sectors, and education is effe MoreEducation is the main basis for creating economic power in the knowledge-based economy. Meeting educational needs requires pursuing multiple forms of knowledge acquisition. Economics helps to predict the manpower needed by different social sectors, and education is effective in the quality of the population and their acquisition abilities. According to the type and quality of the content of education and research and its amount, it is effective in the speed of transforming the resource-oriented economy into an efficiency-oriented economy and finally into a knowledge-based economy as well as economic growth. The current research was conducted in terms of practical purpose, in terms of descriptive method and in terms of data collection. In this regard, the background of academic education and knowledge-based economy was investigated in an analytical way, and in the field part, a purposeful sampling method was used through a semi-structured interview of 15 experts, including professors and research managers of Azad of Tehran and Alborz, the collected data were analyzed by theme analysis method with Nvivo software after identifying and extracting at least ten main and effective components as contextual and driving factors, each with five components in three general categories. background factors; Driving factors and outputs and consequences of tertiary education based on knowledge-based economics were classified and finally quantitative method with smart.pls software was used in order to validate the research model made by the researcher, the prospects of knowledge-based economy have an effect of 0.677 on underlying factors. Background factors have an effect of 0.518 on driving factors. Driving factors have an impact on human capital by 0.551. Human capital has an effect of 0.336 on results and consequences. The results and consequences have an effect of 0.328 on the ideal goal (strengthening sustainable development). Also, obstacles and injuries have a moderating role of 0.346. Manuscript profile -
Open Access Article
272 - Quality and pathology of youth (12-17 years old) Leisurs in Lorestan province
Hossin MehrdadAbstract The current stdy deal with the quality and pathology of leisures of youths between 12 to 17 years old of Lorestan province. In so doing 620 youths (Who determined by using of Takman table, among with 360000 statistical population) and 150 youths problem MoreAbstract The current stdy deal with the quality and pathology of leisures of youths between 12 to 17 years old of Lorestan province. In so doing 620 youths (Who determined by using of Takman table, among with 360000 statistical population) and 150 youths problem experts (as whole) were selected by cluster sampling method and were given questionnaires. The result of study showed that: First, youths pass their leisures in cultural, recreation, free study, religious, skilled, desireable and undesieable roving, and sport activaties, second the major pathology of leisures are organizational-structural, cultural, insufficient public participating, economic position, weakness in giving information and shortage of motivation. Manuscript profile -
Open Access Article
273 - The Effect of Knowledge Management on Teachers’ Performance in Girl High Schools in Tehran
Mahnaz Joorabchi Ali Akbar KhosraviAbstractThis research was done to create an acquaintance with the subject of knowledgemanagement, its effects on schools success and its utilities in teachers’ activities.The population of the study in this project consisted of the whole number of girlhigh school MoreAbstractThis research was done to create an acquaintance with the subject of knowledgemanagement, its effects on schools success and its utilities in teachers’ activities.The population of the study in this project consisted of the whole number of girlhigh school students in Tehran among which we randomly chose a sample of 381girls, studying in the second grade. The research tool, with which the data weregathered, was a questionnaire in the form of four-choice items. The resulting datawere analyzed by doing descriptive and inferential statistics (independent t-test andPearson correlation coefficient). The results of the analysis showed that the more theteachers are familiar with the elements of knowledge management, the more they actin it and it brings about an enhancement in their performance. (These elementsinclude: discovery and invention of knowledge, inclusion of students’ cooperation,the share of students’ knowledge by teachers, getting benefits from technology andthe evaluation of students by teachers.) Manuscript profile -
Open Access Article
274 - The relationship between the tendency to use recreational drugs based on self-efficacy and body image with mediating success motivation in The social phenomenon of sport (among bodybuilders)
Saeed Shakeri Hossein Ebrahimi Moghaddam Khadijeh AbualmaaliAim: The main objective of this study was to explain the Structural Equation Modeling of the relationship between tendency to recreational drugs based on self - efficacy and body image with mediating success motivation in The social phenomenon of sport(among bodybuilder MoreAim: The main objective of this study was to explain the Structural Equation Modeling of the relationship between tendency to recreational drugs based on self - efficacy and body image with mediating success motivation in The social phenomenon of sport(among bodybuilders in Tehran). Method: The present study was a type of patterning based on the correlation method according to implementation method and an applied research according to the purpose of research . This research included all athletes of Tehran gymnasiums’ bodybuilders in the year 2018, which 600 sample were randomly selected. The data collection tool was a questionnaire body image (Cash T F, Mikulka P J, Brown ), The Perception of Success Questionnaire (Robert, G. G., Tresure, D. C, 1998), self-efficacy questionnaire (Schwarzer, R., & Jerusalem, M, 1981) and tendency to energy-oriented questionnaire (Habibi and et al., 2016). The data analysis method was Structural Equation Modeling using AMOS software and Baron and Kenny method was used to test the intermediate effect. Results: Findings and the results showed that there is a negative and significant relationship between self-efficacy and body image with a tendency to use recreational drugs. There was a positive and significant relationship between the body image with success motivation and there is a negative and significant relationship between self-efficacy and success motivation Conclusion: The results showed that the success motivation was not mediator in the relationship between self-efficacy and body image with the tendency to use recreational drugs, but a direct relationship between self-efficacy and body image with bodybuilders' tendency to use energy drugs. Manuscript profile -
Open Access Article
275 - Creating and validating a questionnaire on attitudes toward education and job prospects among students
Hajar Talverdi Hasan Pashasharifi Hayedh SaberieAbstractThe present study was conducted with the aim of establishing a scale for attitudes toward education and job creation among students. The first questions of the questionnaire were evaluated based on the three components of theoretical attitudes and the theory of MoreAbstractThe present study was conducted with the aim of establishing a scale for attitudes toward education and job creation among students. The first questions of the questionnaire were evaluated based on the three components of theoretical attitudes and the theory of occupational adaptation of the person with the environment. The contents of the items were reviewed by the experts. The approved item was selected. The population consisted of students from Zanjan University who were selected through a step-by-step sampling method. The factor analysis revealed that 58 percent of the variance of the scores was determined by the scale. Then, ProMax rotation was used to extract the components, and 4 items Eliminate and remove b Barsvm Tkrarvdrnhayt of three factors, namely interest in education, career planning and job identification was Christening. Cronbach's alpha Manuscript profile -
Open Access Article
276 - An Evaluation of khayyam's notion on the Basis of the corpus of his Authentic Quatrains
mehdi mahoozi There is no thinker like Omar Khayyam Neishaboury. Likewise, there is no poetry which invites us as much to dialogue, discussion, and translation as his Quatrains. I would belive that the study of Khayyam's noti More There is no thinker like Omar Khayyam Neishaboury. Likewise, there is no poetry which invites us as much to dialogue, discussion, and translation as his Quatrains. I would belive that the study of Khayyam's notion should be based on the corpus of his authentic Quatrains. In order to distinguish the Quatrains that were written by khayyam from the derivative ones, it is necessary to separate all of them by studying all this writings and comparing those Quatrains with the authentic ideas snd believes of khayyam which we withdrew from our study on all his works. In this paper constraints are introduced for identifying khayyam's authentic Quatrains. with the aid of these parameters, Quatrains which play a key-role in khayyam's thought were selected. On the basis of these results, it was possible to re-evaluate the understanding of khayyam's thought in European and Western Studies on this subject, from his own lifetime until the present day. Manuscript profile -
Open Access Article
277 - Similarity of Gnostics and Manichaean mythology with Najmoddin Razi’s Mirsad al-Ibad
Siamak NaderiMirsa al-Ibad is a mystical work and is regarded as one of the major prose works in the Persian Literature and its like is almost rare among Sufi works. According to Razi during the first and second writing of this work he has been wondering for thirty years in As MoreMirsa al-Ibad is a mystical work and is regarded as one of the major prose works in the Persian Literature and its like is almost rare among Sufi works. According to Razi during the first and second writing of this work he has been wondering for thirty years in Asia Minor, Egypt, and Rome where according to historians and scholars were the cradle of Gnostic and Manichaean thoughts and mythology therefore it is not surprising that Razi was acquainted with their mythology in this environment as he repeatedly refers to his acquaintance with the following sects such as Isma’ilis, Ebahieh, Molahedeh, and Tanasokhieh. Therefore, according to the evidence found in Mirsa al-Ibad this article is concerned with pointing out similarity in frameworks of some stories of Mirsad al-Ibad with Gnostic and Manichaean mythology. Manuscript profile -
Open Access Article
278 - Love rode in on two steeds
Hassan AnvariThis article provides a brief introduction to the story of creation of man. God commands the angels to bring some dust from the earth and that among them only the angle of death succeeds to grant God’s command by deceiving the earth. This story i MoreThis article provides a brief introduction to the story of creation of man. God commands the angels to bring some dust from the earth and that among them only the angle of death succeeds to grant God’s command by deceiving the earth. This story is included in the fifth book of Masnavi and Najm Razi’s Mersad-al-ebad for two entirely different purposes. Mowlana first speaks of the issue of good and evil and concludes that the earth’s refusal of the God’s command was for the reason not to be involved with the issue of good and evil whereas Najm Razi believes the reason to be the fear of close proximity to God stating that I have chosen the ultimate distance in order to be safe from the fear of closeness. In this narrative, interesting subtle points from both Mowlana and Najm Razi on subjects such as virtues of heart and soul, and characteristic features of angles are presented. Manuscript profile -
Open Access Article
279 - The Legend of Creation in Molaana's Masnavi and the other Mystical works
Anoosha ghahari The care of God for human beings and all that he has created are the reason of our existence in the world, But, indeed do we know how we are created? What is the purpose of our existence? Or what will be the end? The fear of t More The care of God for human beings and all that he has created are the reason of our existence in the world, But, indeed do we know how we are created? What is the purpose of our existence? Or what will be the end? The fear of these questions swells in the people's mind and say and their answers are the story of their efforts to mitigate the mankind's discouraging pains. Iranian Islamic Gnosticism has faced this important question and has evaluated it from a special aspect. The story of Adam and Eve's creation have been considered in the literary works of many well-known Gnostics, like Hallaj, Ebn-Arabi, Nasafi, Ataar, Molaana, Sanaii, etc. From the early to the next centuries of Islamic civilization. This article is attentive to details of the Gnostic's prominent ideas concerning the questions about the providential creation, the story of Adam and Eve's creation, the nature of satan, and Molaana's ideas on the subject of mankind creation and satan, are of the points which are treated in this article Manuscript profile -
Open Access Article
280 - Investigating the impact of the audit committee on the relationship between the quality of financial reporting and the creation of value for shareholders
Mehran Masoomikian Arezoo YeganeThe purpose of the present study is to investigate the effect of the audit committee on the relationship between the quality of financial reporting and value creationIt is the shareholders. In terms of the inference method, this research is descriptive-analytical. Descr MoreThe purpose of the present study is to investigate the effect of the audit committee on the relationship between the quality of financial reporting and value creationIt is the shareholders. In terms of the inference method, this research is descriptive-analytical. Descriptive research whatIt describes and interprets without interfering. This type of research involves collecting information for the purpose of testingThe hypothesis or answer to the questions is related to the current situation of the subject under study. For this important research statistical community,The companies admitted to Tehran Stock Exchange during the years 2011-2011 (1 year) that meet the necessary conditionshave According to the limits defined in the research of eligible companies, 821 companies and 361 years - observationwas collected After collecting the information, the data and figures were analyzed with the Eviuse program; The result of the first hypothesis testThe research showed that the quality of financial reporting has a positive and significant effect on the creation of shareholder value. Also, the independence of the audit committee and the expertise of the members of the audit committee on the relationship between the quality of financial reporting and the creation of shareholder valueIt has a strengthening effect. Manuscript profile
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