Design and psychometric tools to determine value creation factors for corporate banking customers

Subject Areas : Marketing

Ali Asghar Farahmand ¹ , Mirfeiz Fallah ² , Gholam Reza Zomorodian ³

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Financial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-04-19 Accepted : 2022-05-15 Published : 2022-12-22

Keywords: Psychometrics, Corporate banking-, value creation-, tool design-,

Abstract :

Creating a value creation chain is essential for those bank customers who have a significant share of financial resources, opportunities and potentials in the financial markets to attract resources, allocate and invest and perform financial and economic activities. This segment of customers includes legal customers, or in other words, companies, public, private and semi-private companies. The purpose of this study is to design an appropriate tool to determine value creation factors and evaluate its validity and reliability. First, using the snowball method, experts, key specialists and customers of the company were identified in the Welfare Bank of Tehran and Isfahan provinces, which according to the theoretical saturation of the researchers, 18 people were interviewed. Then, using their opinions, 61 items of the questionnaire were extracted and by calculating the content validity ratio and content validity index, the number of acceptable items was reduced to 51 items and the reliability of the questionnaire was confirmed using Cronbach's alpha and ICC.