Presenting the model canvas of small and medium businesses (SMEs) based on the value creation network with a dynamic business modeling approach
Subject Areas : مدیریت
Mohsen Mazloumi
1
(
PhD student, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Iran
)
Jalal Haghighat Monfared
2
(
Assistant Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Iran (in charge of correspondence)
)
Mohammad Reza Kabaranzad
3
(
Associate Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Iran
)
Keywords: business model canvas, small and medium businesses, value creation, dynamic business modeling,
Abstract :
The purpose of this research is to develop the strategies of small and medium businesses (SMEs) through redesigning the value creation network (business ecosystem model) with a dynamic business modeling approach. The current research community was formed by professors and experts in the field of small and medium businesses active in the food industry of Tehran. In this research, the opinions of 15 experts were used using a non-random judgment method. The process of data analysis was done in three stages. Identifying the components of the business model through interviews and using the analysis method; Determining the weight of the factors and the cause-and-effect relationships of the model components, through the questionnaire tool; Representation of the feedback process of the system behavior based on an interconnected network of feedback loops in the form of flow state diagram using system dynamics modeling. Based on this, in the phase of identifying the dimensions and components using theme analysis and during the familiarization phase with the data, the identified speech evidences (86 cases) from the text of the interviews were labeled in the form of 22 primary codes. Then, the initial codes were categorized into nine sub-themes and finally, one main theme. Finally, after modeling using the system dynamics (SD) method, the value creation network was drawn in the form of a flow diagram.
