An Investigation to the Factors Affecting Tourists' Satisfaction Using the Fuzzy DEMATEL Model (A Case Study: Amand Dam Residential Area)
Subject Areas :Sevda Sirousmehr 1 , Ali Malek 2
1 - management faculty, management department, Islamic Azad University of Shabestar, Iran.
2 - management faculty, management department, Islamic Azad University of Shabestar, Iran.
Keywords: "tourist satisfaction", "Fuzzy DEMATEL model", "Fazzy logic", "recreational area of Amand dam",
Abstract :
Tourism as one of the major economic drivers of the present century is considered as a very appropriate and significant source of foreign exchange earnings in the economy of a country. In this area, the satisfaction of tourists is one of the most important competitive factors and the best indicator for ensuring the growth of future profits. By choosing the metropolis of Tabriz as the capital of Islamic tourism in 2018, a large number of tourists are expected to visit the tourist destinations in the province. Regarding this, the present study seeks to identify factors affecting the satisfaction of tourists, comparing and prioritizing these indicators with the help of fuzzy DEMATEL model and ultimately the development of the results in the recreational-tourist area of the dam of Amand. The method of this research is surveying, in tersms of type, it is descriptive analyzing and in terms of purpose, it is practical. The statistical population of this study is the experts of the Organization for Heritage, Handicrafts and Tourism, Tourism Agencies and University Professors. Among these, the sample size was 24 by the Cochran sampling formula. . In this research, data collection for analysis, is through distributing the questionnaire among the experts of tourism. In Research findings show that: The most important indicator is the human resources factor. The most effected indicator is the security factor and the most effective indicator is facility.
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