The Effects of Value Co-Creation on the Effectiveness of Digital Health Platforms: A Dynamic Process Model
Subject Areas : Health Management Servicesmohsen radpour 1 , seyed hassan hataminasab 2 , shahnaz nayebzadeh 3
1 - Ph.D Student of Business Management, Faculty of Humanities, Islamic Azad University, Yazd Branch, Yazd, Iran
2 - Associate Professor, Department of Business Management, Faculty of Humanities, Islamic Azad University, Yazd Branch, Yazd, Iran
3 - Professor, Department of Business Management, Faculty of Humanities, Islamic Azad University, Yazd Branch, Yazd, Iran
Keywords: Value Co-Creation, Digital Healthcare Platforms, System Dynamics, Health Literacy, Patient Empowerment, ,
Abstract :
Introduction: The positive and negative effects of value co-creation and patient participation in the field of digital healthcare and its feedback together and in the form of a model is a topic that has been less addressed. The main goal of this research is to investigate the effects of value co-creation on the effectiveness of digital healthcare platforms in the form of a dynamic process model. Methods: In order to achieve the goals of the research, the indicators of the effectiveness of digital health platforms were extracted from the selected information society. In the next step, using the system dynamics approach and Vensim PLE software, the cause and effect diagrams of the three subsystems of the problem were drawn, and the research model was extracted in the form of an accumulation and flow diagram. Results: In this research, patient empowerment was considered as a bridge between value co-creation and effectiveness of digital health platforms. After carrying out the research steps, cause and effect diagrams of three process readiness subsystems, value network and process achievements were extracted. Then the research model was completed by adding its complexities and dynamics in the form of accumulation and flow diagram. Conclusion: The obtained model, while depicting the dynamics of the problem, can be used as a reference for simulating and testing value co-creation development strategies in the effectiveness of digital health platforms. Although it is necessary to formulate and simulate the model to predict the effect of co-creation of value on the effectiveness of digital health platforms, but considering the prevalence of positive feedback over negative in the obtained model, it seems that paying attention to the approach of co-creation of value in the development of digital health functions has positive effects.
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