Presenting the Value Creation Model in SMEs Accepted in the Tehran Stock Exchange based on the Grounded theory

Subject Areas : Strategic Management Researches

Sara  monajem ¹ (PhD student, Department of Financial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran)
farzin  rezaei ² (Associate Professor, Accounting Department, Qazvin Branch, Islamic Azad University, Qazvin, Iran)
AKBAR  alem tabrizi ³ (Professor, Department of Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran)

Received: 2022-04-18 Accepted : 2022-05-11 Published : 2022-05-22

Keywords: Value Creation, Grounded Theory, Strategic Factors of Internal and External Environment, Small and Medium-Sized Enterprises (SMEs),

Abstract :

Today, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor strategic performance in companies indicates the need for value creation. Due to the extensive literature and the lack of a general model for value creation in small and medium-Sized enterprises (SMEs) listed on the Tehran Stock Exchange, the present study seeks to provide a conceptual model of value creation through the study of studies. In this research, based on the qualitative research method based on the data theory of the Strauss and Corbin model foundation, the value creation model is designed using the three-step open, axial and selective coding method and their classification with MAXQDA 2020 software. The results of data analysis and aggregation are classified in the form of 769 primary codes, 38 categories and 6 main dimensions. Underlying factors (corporate and financial), intervention factors, strategies (strategic innovation strategy, strategic financial management, change direction / reduction, strategic alliance) and consequences (economic, social and financial). Also, the proposed model leads to a better understanding of SME managers of the relationship between value creation criteria and value creation

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