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Open Access Article
1 - Futuristic Scenarios Of The Mental Image Of Large Shopping Centers In Tehran (Old Context)
Negar Salehi ZOHREH DAVOUDPOUR مریم خستو -
Open Access Article
2 - Characteristics of the audit committee and auditor opinion shopping
Kazem Shamsadini Ahmadsadegh Soltaninejad Hamze Zade Deh Balaei -
Open Access Article
3 - Diamond model of impulse buying behavior
JAVAD JOUKAR BORAZJANI Seid kamel kamali Vahid-Reza Mirabi Soheil Sarmad saeidi -
Open Access Article
4 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi -
Open Access Article
5 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
6 - Providing mathematical model to select suppliers of production in the supply chain with the approach bee algorithm
tajaddin eram Nasser fegh-hi farahmand Yaghoub Alavi Matin -
Open Access Article
7 - Presenting the related model of store environment effective elements on consumer feelings and impulsive buying: Application of Future study approach in retail industry
Bahman Fallah HoseinAbadi Hassan Esmailpur Hamid Reza Saeednia Mansoure Aligholi -
Open Access Article
8 - The Difference between Women Generation Y and Z in E-Shopping During the COVID-19 Era
Kambiz Heidarzadeh -
Open Access Article
9 - Macro analysis of decision making models predicting consumer buying behavior
seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust -
Open Access Article
10 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
11 - Customer perceptions of e-service quality in online shopping
Housein Vazifehdust Donya eskandarnia -
Open Access Article
12 - Investigating the Effect on Utilitarian Product Knowledge and Hedonic Product Knowledge on Consumer Decision Making
K. Heidarzadeh M. Norouzi -
Open Access Article
13 - The Causes of Impulse Buying: Evaluation of a Model in Iran
K. Heidarzadeh F. Taherikia -
Open Access Article
14 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
15 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
16 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpour -
Open Access Article
17 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
18 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
19 - Explaining the causal factors of online repurchase intention in chain stores
mahdi barehmoghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi -
Open Access Article
20 - شناسایی ابزارهای مؤثر تبلیغات فرش دست باف ایران از نگاه خریداران داخلی
سمیه تاجیک اسماعیلی ماندانا صنیعی محمد صادق اسدی رازی -
Open Access Article
21 - The Effective Factors on Urban Spaces Vitality (Creating a Lively Urban Space with Emphasizing the Concept “Pedestrian Mall”)
Maryam Khastoo Navid Saeidi rezvani -
Open Access Article
22 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
23 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordi -
Open Access Article
24 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
25 - Effect of High-frequent trading (HFT) of Stock liquidation
Mona Askari ferydoon Rahnamay Roodposhti M. Ali Abdolvand -
Open Access Article
26 - The Comparison of Stock Trading Strategies for Computing of Stock Return in the Short term and Long term Investment
زهرا پورزمانی محمدرضا محمدی -
Open Access Article
27 - Compare the Efficiency of Technical Analysis Strategies with Buy and Hold Rule for the Stock Purchase in Bullish and Bearish periods
mohsen rezvani aghdam zahra pourzamani -
Open Access Article
28 - The Relationship between Holding Periods for Common Stocks with Bid-Ask Spread, Market Value of the Firm and Return Volatility in Tehran Stock Exchange
علی جعفری مهسا هنرمند حمید ذوالفقاری امیر رسائیان -
Open Access Article
29 - Analyzing the investment strategies on option contract based on the Black-Scholes model-evidence from the gold coin option contracts in Iran mercantile exchange
Mahdie Amiri Akbar Mirzapour Bit o Allah Akbari Moghadam -
Open Access Article
30 - Developing a Stock Technical Trading System Integrating MLP Neural Network with Evolutionary Algorithms
Alireza Saranj Ahmadreza Ghasemi Asghar Eram Reza Tehrani -
Open Access Article
31 - Comparison between trading entities and groups in the incidence of magnetic effect on the range at Tehran Stock Exchange
Meysam Alimohammadi Ali Rostami M. Feyz Fallah Shams -
Open Access Article
32 - Designing Trading Strategies Based on Momentum & Reversal Effect, Using Stock’s Major Historical Highs and Lows
Gholamhosein Assadi S. Amirhosein Emami -
Open Access Article
33 - Market neutral statistical arbitrage strategy by factor models in Tehran stock exchange
Farimah Mokhatab Rafiei Kamyar Nourbakhsh -
Open Access Article
34 - مقایسه استراتژ یهای خرید و فروش سهام در سرمایه گذاری بلند مدت
زهرا پورزمانی فرزانه حیدرپور محمدرضا محمدی -
Open Access Article
35 - Stock Liquidity: Market Behavior on Online Trading
Behzad Kardan Mahdi Moradi S. Ali Mousavi Gowki Mahdi Yaghubi -
Open Access Article
36 - The methods of Rough set and Genetic Algorithms in the Intelligent Hybrid Trading System for Disclosure of Futures Trading Rules
Mohammadreza Vatanparast Abbas Babaei Shaban Mohammadi -
Open Access Article
37 - The Relationship between Disclosure Quality and Stock Liquidity in listed Companies on Tehran Stock Exchange
احمد یعقوب نژاد علی ذبیحی -
Open Access Article
38 - To Survey the Relation between Financial Restatement and Information Asymmetry (Evidences from companies listed in Tehran Stock Exchange)
Azam Vakili Ali Saeidi -
Open Access Article
39 - وضعیت نیازسنجی خرید دستگاههای پزشکی در دانشگاه علوم پزشکی کرمان در سال 1391
محمدرضا امیراسماعیلی مژگان امامی نادیا میرشکاری ناهید زرین صدف -
Open Access Article
40 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardar -
Open Access Article
41 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi -
Open Access Article
42 - Effective Factors on Health during of Online Shopping of Customers with the Approach of Customers spurt the Corona
mojtaba nasiri hossein vazifehdoost mohammad ali nasimi hossein didehkhani -
Open Access Article
43 - Relationship between Employing a Medical Equipment Expert and the Costs of Purchasing Medical Equipment in the Units Covered by Marand Health Center
fatemeh hobbi leiyla riahi Aniseh Nikravan -
Open Access Article
44 - Customer Online Shopping Experience of Health Services during the Covid-19 Pandemic: An Interpretive Phenomenology
elnaz pahlevani rouhollah zaboli -
Open Access Article
45 - Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender
kambiz Heidarzadeh Kobra Najafi Nasrin Solymani -
Open Access Article
46 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
کامبیز حیدرزاده آرزو جوان بخت -
Open Access Article
47 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products
Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz -
Open Access Article
48 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi -
Open Access Article
49 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
50 - Investigating effective factors on purchase intention of luxury products
matineh fathali bahram kheiri -
Open Access Article
51 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم -
Open Access Article
52 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
53 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
54 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
55 - The study of effect price of consumers and its dimensions on enjoyable shopping
پیمان غفاری آشتیانی -
Open Access Article
56 - University students’ attitudes toward online shopping in Tehran based on developing the Technology Acceptance Model and determining the effect of gender on it
mahsa hamidpour حمیدرضا سعیدنیا -
Open Access Article
57 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
58 - Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)
Nadali Soltani Mohammad Saleh Norouzi -
Open Access Article
59 - The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)
naderh sadat najafizadeh maryam zahiri -
Open Access Article
60 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
61 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak)
Ali Akbar Mirzaee Mohammad Karim ghale noei -
Open Access Article
62 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
63 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
-Sayede Somayeh Ghorbi mohammad ghasemi nameghi -
Open Access Article
64 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
65 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
66 - The Factors Affecting Furniture Changing or Buying in today’s Lifestyle
Yalda Ghasemi Niloofar Shadmehri -
Open Access Article
67 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
68 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
69 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali -
Open Access Article
70 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam -
Open Access Article
71 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
72 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
73 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
dariush tahmasebi ali abedini -
Open Access Article
74 - Design structural model of impulsive buying and its validation in chain stores
Ebrahim Salarinahand hosein hakimpor tahmineh nategh -
Open Access Article
75 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
76 - Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method
mehdi mahmodzade hosein zolfahgar dehnavi -
Open Access Article
77 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
78 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
milad moradi dizgarani Abozar Aghaei Kordshami -
Open Access Article
79 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
Ali Khorsand Delche Sedigheh Jalalpour -
Open Access Article
80 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
81 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
82 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh -
Open Access Article
83 - The impact of social factors on the intention of customers in social networks via trust in the seller and the product
Mohammad Javad Taghipourian Sahar Kasiri Ahmad Shakiba -
Open Access Article
84 - Investigating the Effect of Social Media Marketing Activities on Repurchase Intention and Sustainable Social Communication (Case Study: Atiesaz Iranian Company in Mashhad)
-Sayede Somayeh Ghorbi mohammad akbari mohamad ghasemi -
Open Access Article
85 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh -
Open Access Article
86 - Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market
Mohammad Younesi Fariz Taheri Kia Alireza Rousta Siavash Ahmadi Chehreh Bargh -
Open Access Article
87 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
Fariba Khammar Mehdi Zanganeh Hormoz Mehrani -
Open Access Article
88 - Designing an Industrial Marketing Research (B2B) Evaluation Model with Emphasis on Organizational Purchasing Behavior Pattern
کریم Esgandari leila beigloo -
Open Access Article
89 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala)
abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdani -
Open Access Article
90 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi -
Open Access Article
91 - Design and Measure the Antecedents and Consequences of Consumer Purchasing Behavior in the Selection of Environmentally Friendly Packaging with a Mixed Approach
SEYEDEH FATEMEH Alavi Foumani ALI Gholipour Soleimani hamidreza rezaei kelidbari -
Open Access Article
92 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani -
Open Access Article
93 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
94 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi -
Open Access Article
95 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh -
Open Access Article
96 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
Mahsa Ebrahimi Ehsan Abedi -
Open Access Article
97 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash -
Open Access Article
98 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
A. Shekari F. Rahimi S. Korahi moghadam -
Open Access Article
99 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
K. Heidarzadeh Sh. Khosrozadeh -
Open Access Article
100 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
A. Bajlan M. Mansoori R. Sha′abani -
Open Access Article
101 - Investigating Effective Factors on Purchase Intention of Luxury Products
B. Kheiri M. Fathali -
Open Access Article
102 - The Study of Effective Factors on Cosmetic Impulse Buying
P. Ghaffari Ashtiyani B. Akbari -
Open Access Article
103 - Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province
E. Goharjoo T. Sadeghi A. Zendedel -
Open Access Article
104 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
K. Heidarzadeh A. Javanbakht -
Open Access Article
105 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
M. A. Abdolvand M. Jani -
Open Access Article
106 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
H. Nikoomaram M. Sarabadani -
Open Access Article
107 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi -
Open Access Article
108 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
109 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
Sh. Nayebzadeh P. Shahbazi -
Open Access Article
110 - The Influence of Hedonic Values on Consumer Behaviors
K. Heidarzadeh E. Hasani Parsa -
Open Access Article
111 - Impact of Product Packaging and Family Communication Patterns on Children and Parents Buying Behavior (Children and Parents Who Go Shopping in Entertainment and Shopping Centers)
M. Miarrostami B. Kheiry -
Open Access Article
112 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi -
Open Access Article
113 - The Impact of After- Sales Services Quality on Behavioral Intentions of Buyers of Industrial Products
M. A. Abdolvand P. Alipour -
Open Access Article
114 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
k. Heidarzadeh E. Adelpour -
Open Access Article
115 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
116 - The Effect of Multi-Dimensions of Price Perceptions on Price Mavenism and Shopping Hedonism
P. Ghaffari Ashtiyani -
Open Access Article
117 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far -
Open Access Article
118 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
M. Samadi H. Farsizadeh M. Nurani -
Open Access Article
119 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis -
Open Access Article
120 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
121 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
A. Sheikhi R. Shafeai H. Faroughi -
Open Access Article
122 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi -
Open Access Article
123 - The Relationship between Self-esteem, Social Influence and Life Satisfaction with Impulse Buying Tendency
M. Jalaly Sh. Nayebzadeh S. M. Hakkaki -
Open Access Article
124 - A Survey of Factor Influencing on Consumers Acceptance for Niche Products
A. Shahram Faghihi V. Borimnejad -
Open Access Article
125 - The Study Some of the Factors Consequences in Relationship Quality Employee - Customer in the Hotel Industry by Fuzzy Logic
A. R. Mosavi M. Ashraf P. Rajaey -
Open Access Article
126 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar)
H. Soleymani -
Open Access Article
127 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
A. R. Kia -
Open Access Article
128 - Islamic Azad University Students’ Attitudes toward Online Shopping in Tehran Based on Developing the Technology Acceptance Model and Determining the Effect of Gender on It
M. Hamidpour H. R. Saeednia -
Open Access Article
129 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
F. Ghouchani Sh. Hashemnia R. Eghbal -
Open Access Article
130 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. Kheiry -
Open Access Article
131 - Examining the Impact of Feelings and Brand Perceptions in Purchasing of the Same Name Fragrances
T. Sadeghi M. Lashkary Kh. Ghaemmaghami Tabrizi -
Open Access Article
132 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
O. Mahdieh N. Chubtarash -
Open Access Article
133 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. Alinejad -
Open Access Article
134 - An Explanation of the Nature of Digital Currency and Its Buying and Selling with the Approach of Individual Jurisprudence
Abbas Jalili Marzieh Pilehvar (corresponding author) Ali Sadeghi Shahpar -
Open Access Article
135 - Value-Driven Internet Shopping: The Mental Accounting Theory Perspective (case study: Diji Kala)
Zahra Dianati Deilami Elham Balooti Ronak Darvand -
Open Access Article
136 - presenting the Social model of factors affecting of online repurchase intention considering the role of pre-purchase and post-purchase factors
Afshin Rahnama Gharehanbiglou کریم حمدی حمیدرضا سعیدنیا مهدی ایران نژاد پاریزی -
Open Access Article
137 - Study of Social Factors Influencing Customer Shopping Experience as a Predictor of Store Loyalty: Moderating Role of Physical Evidence
Kamal Ghalandari Karim Hamdi Maryam Khalili Araghi -
Open Access Article
138 - Factors Affecting the Satisfaction of Iranian Customers In Online Shopping From Instagram Stores
Bita Garshivaz Milad Padidarfard Mohammad Mehrabioun -
Open Access Article
139 - Analysis of the role of demographic (age and gender) and psychological factors on consumers' attitudes toward the consumption of organic agricultural products in the city of Orumieh
Morteza Maleki Minbashrazgah hooshmand bagheri garbollagh Fatemeh Mohammadi Mohsen Eynali -
Open Access Article
140 - Utilizing the Principles of Organic Architecture with an Approach the Concept of Iranian Traditional Architectural (The Case of Bazaars and Shopping Centers)
Malihe sharifi Nasibeh Sadafi -
Open Access Article
141 - Impact of the Theory of Consumption Values on Green Purchasing Behavior with Emphasis on Mediator Role of Environmental Concern (Case study: Consumers of green products in Tehran)
Mirza Hasan Hoseini Reza norouzi ajirloo -
Open Access Article
142 - Evaluating the Effects of Altruistic Value, Environmental Awareness, and Social Media on Green Purchasing Behavior with the Mediating Role of Normative Goal and Environmental Concern
Fereshteh Mohammadsalehi alireza rousta Majid Ahmadi -
Open Access Article
143 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA)
Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami -
Open Access Article
144 - Designing an economic pattern of buying in-house goods with an emphasis on customer motivational categories (Studied by the automotive industry)
Rozita Dadkhah Ali Hajiha kambiz Heidarzadeh Hossein vazifehdust -
Open Access Article
145 - An Investigation of Affecting Factors in Bid Ask Spread as a Measure for Information Asymmetry
Heidar Foroughnejad Mohsen Moradijoz -
Open Access Article
146 - Compare efficiency technical strategies containing exponential moving average and relative strength index with buy and hold method
Zahra Poorzamani Mohsen Rezvaniaghdam -
Open Access Article
147 - predicted profit on the possibility of revision in profit prediction
Majid Zanjirdar Saeid Ghasemi -
Open Access Article
148 - Surveying the Asymmetry of Price Impact of Block Trades in between Buying and Selling
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179 - An investigation into Purchasing, Selling-Renting and loaning economic documents in ancient Elam
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180 - An investigation into Purchasing, Selling-Renting and loaning economic documents in ancient Elam Name
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181 - Presenting consumer behavior model in Iranian shopping centers
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183 - The impact of cultural diversity on a reluctance to buy foreign goods
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185 - Explaining the role of the concept of touch in the buying behavior of customers of physical and online stores
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186 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
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190 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
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255 - Investigating the impact of crowding in the time of covid: on the relationship and satisfaction with shopping (chain stores in district 5 of Tehran)
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257 - -
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273 - A Grounded Theory Exploration of Pattern of Home-Buying in Luxury Residential Area of Tehran in The Residential Sector of Construction Industry
ali asghar velayati Kambyz Heydarzadeh Mohammad Ali Abdulvand -
Open Access Article
274 - مطالعه پیرامون شیوه ها و سبکهای نوین تاثیر تبلیغات تجاری تلویزیون بر رفتار مصرفی زنان شمال و جنوب تهران
علی گرانمایه پور -
Open Access Article
275 - Designing a process model for Content Marketing aimed at strengthening the intention to buy customers of the retail industry focusing on social media
shiva ghavami lahiji Vahidreza Mirabi Mahdi Bagheri Serajalddin Mohebbi -
Open Access Article
276 - Identifying the lifestyles of investors, the degree of mental conflict and the type of purchasing decision with a financial-behavioral approach
Sayyed Mohammadtaghi Hosseini kia Vahid Reza Mirabi -
Open Access Article
277 - Interpretive Structural Modeling of Factors Affecting the Foreign Food Products purchase intention
Maryam Zarif Sagheb Seyed Kamran Noorbakhsh Mirfeiz Fallah -
Open Access Article
278 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
Majid Ahmadi shahla sohrabi sara tahzibi -
Open Access Article
279 - Designing and explaining the model of online shopping behavior of fast consumer products with low involvement by considering the personality factors of customers
Younes Rezaii Vahidreza Mirabi Hamidreza Kordlouie -
Open Access Article
280 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
281 - The effect of shopping motivations on commercial activity: The moderating role of time pressure and impulse buying at airport
Abdollah Cheshmehkhavar Ghasem Bakhshandeh -
Open Access Article
282 - Provide a model of random buying behavior tailored to internal and external factors and characteristics of customers using the Grounded theory method (Case study: Khorramabad Welfare chain store)
seyed najmeddin mousavi maryam moumeni fatemeh akbari pasham -
Open Access Article
283 - Ranking of personal factors affecting insurance purchase Postponement
EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi -
Open Access Article
284 - The effects of the type of personality in consumers purchasing power in inflationary condition of the cosmetics industry(pakshoo company case study)
shiva eslami Naser Shams ghareneh Asal Aghaz -
Open Access Article
285 - Presenting a customer classification Pattern with a combined data mining approach (case study :Hygienic and Cosmetic products Industry )
omid Bashardoust Ezzatollah Asgharizadeh moHammadAli AfsharKazemi -
Open Access Article
286 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
ghazaleh asvadi alireza rousta -
Open Access Article
287 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
288 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
roohalah negahdari nya ali pirzad seyed najmeddin mousavi -
Open Access Article
289 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
leila jalali mojtaba moazzami -
Open Access Article
290 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra Dashtlaali -
Open Access Article
291 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
292 - مطالعه نقش اعضای خانواده در تصمیمگیری برای خرید کالاهای مصرفی با دوام
سیدرضا سیدجوادین منصور صمدی بهمن نقدی -
Open Access Article
293 - تاثیر شایستگی های تجارت اجتماعی بر تمایل رفتار خرید زنان مسلمان (مطالعه موردی: کاربران طیف زن در شبکه های اجتماعی)
عباس خدادادی سید مصطفی شاکریان مریم معظمی گودرزی امیر ابراهیم پور آزادبنی -
Open Access Article
294 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی
هادی شفیعی حسن صفرنیا علی ملاحسینی -
Open Access Article
295 - بررسی عوامل مؤثر بر خرید کالاهای دارای برند خصوصی (مورد مطالعه: نام تجاری اتکا)
بهروز قاسمی فاطمه آخوندی -
Open Access Article
296 - تأثیر تبلیغات در شبکههای اجتماعی بر قصد خرید در صنعت کالاهای تندگردش
احسانه نژاد محمد نامقی نصرت اله شادنوش داریوش غفاری -
Open Access Article
297 - بررسی عوامل موثر بر خرید تفننی در فروشگاههای زنجیره ای رفاه شهر تهران
علی شفیعی وحیدرضا میرابی -
Open Access Article
298 - تأثیر نام تجاری بر رفتار خرید مشتریان بیمه
عبداله کولوبندی مهرداد حسن زاده حامد قباخلو -
Open Access Article
299 - بررسی تأثیر دانش و روابط برند بر تصمیمهای خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو)
کامران نوربخش روحالله طاهری حامد قباخلو -
Open Access Article
300 - بررسی رفتار خرید آنی مشتریان در فروشگاههای زنجیرهای (مورد مطالعه: فروشگاههای زنجیرهای رفاه)
عبداله نعامی مجتبی محمدی پور بهمن نقدی -
Open Access Article
301 - تأثیر مدگرایی بر رفتار خرید تفننی در میان دانشجویان
کامبیز حیدرزاده بیتاالله اکبری مقدم مولود بکتاشی -
Open Access Article
302 - بررسی رابطه بین کیفیت وبسایت و قصد خرید مجدد مشتریان موردمطالعه: فروشگاه اینترنتی دیجی کالا
نیلوفر کیا مهدی کریمی زند -
Open Access Article
303 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده -
Open Access Article
304 - عوامل موثر بر خصومت پایدار و موقت مصرف کنندگان ایرانی در قبال کشورهای عربی و پیامد آن بر قضاوت نسبت به کیفیت و تمایل به خرید محصولات خارجی
بهنام شاهنگیان محمد علی عبدالوند محسن خون سیاوش -
Open Access Article
305 - عوامل مؤثر بر انگیزه خرید آنلاین مصرفکننده
حسن اسماعیل پور امیر گلدوزیان -
Open Access Article
306 - فروش آنلاین کالاهای لوکس: بررسی اثرات دسترسی آنلاین و نمایش قیمت (مطالعه موردی : مشتریان شرکت نوین چرم)
حسین نوروزی محمد صفری شاهرخ بیگی محمد رضا رخیده -
Open Access Article
307 - ارزیابی نقش گرایش به مد و محیط فروشگاه بر روی رفتار خرید تفننی مبتنی بر مد
راضیه کوکبی علیرضا سلامی حمیدرضا نعمتی -
Open Access Article
308 - Examining the psychological factors affecting impulse buying behavior in sports
hosein hasanpoor farshad tejari zinat nikaein -
Open Access Article
309 - تأثیر مالکیت شرکتهای سرمایه گذاری بر نقدشوندگی سهام
حسین نوروزی نصر مهدی مرادزاده فرد اعظم شکری -
Open Access Article
310 - The effect of an increase in disclosure resulting from the implementation of revised accounting standards on information asymmetry
H.R VAkili fard GH Talebniya مریم Naderipor -
Open Access Article
311 - The Effect of Some Corporate Governance Tools on Information Asymmetry around Quarterly Earnings Announcement with Autoregressive Vector Model
Mohsen Dastgir Javad Aghanaghi Amir Rasaiian -
Open Access Article
312 - The Factors Affecting on the Auditor's Opinion than Going Concern
Mojtaba Safi Pour Afshar Ahmad Sadegh Soltani Nejad Ebrahim Soltani Nejad -
Open Access Article
313 - برآورد اختلاف قیمت پیشنهادی خریدوفروشسهام با استفاده از الگوریتم کلونی زنبورعسل مصنوعی (ABC)
ابراهیم نادری علی اسماعیل زاده مقری -
Open Access Article
314 - Auditor Opinion Shopping and Related Party Transactions: Evidence of Tehran Stock Exchange
hasan yari Mahmoud Shahbakhsh Rafik Baghomian -
Open Access Article
315 - The Study of the Role of Selling and Buying Votes on Political Participation in Ilam Province with Emphasis on Elections of Islamic Parliament.
fahad kamalvandi Alieh shekarbeugi omid ali ahmad -
Open Access Article
316 - Using the Bid-Ask Spreads as a Proxy for Transaction Costs in adjusting the CCAPM
sedighe alizadeh mohammad nabi shahiki tash reza rosahan -
Open Access Article
317 - Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city
Seyed Mohamad Taghi Hosseinikia Vahid Reza Mirabi -
Open Access Article
318 - مقایسه بازده خرید و فروش مبتنی بر نماگرهای تکنیکی و منطق فازی و روش ترکیبی الگوریتم ژنتیک – منطق فازی
رضا راعی سیدفرهنگ حسینی -
Open Access Article
319 - سودمندی قواعد تحلیل تکنیکی در بورس اوراق بهادار تهران و چند کشور منتخب با رویکرد
ابراهیم عباسی حسام جهرامی -
Open Access Article
320 - Mining quantitative association rules with stock trading data using multi-objective Meta heuristic algorithms based on genetic algorithm
mostafa zandiyeh Sima Mardanlu -
Open Access Article
321 - بررسی مقایسه بین معاملات اشخاص حقوقی و گروهی(ددد) در بروز اثر ربایش
علی رستمی میرفیض فلاح شمس میثم علی محمدی -
Open Access Article
322 - طراحی مدلی برای شناسایی احتمال وقوع دستکاری قیمت پایانی در بورس اوراق بهادار تهران
میرفیض فلاح شمس لیالستانی ایوب بادپا اسماعیل بادپا -
Open Access Article
323 - مقایسه استراتژی های خرید و فروش سهام در سرمایه گذاری بلند مدت به روشهای فیلتر، خرید ونگهداری و میانگین متحرک بازار
زهرا پورزمانی فرزانه حیدرپور محمدرضا محمدی -
Open Access Article
324 - Evaluation the effect of stochastic fluctuations on operational risk of hedging European options: Application of Markov Switching and Black Scholes Standard
Mahmoud Zarrini seyed parviz jalili kamju Razyeh Goodarzi -
Open Access Article
325 - Investigating and Determining the Relationship between green purchasing capabilities with Economic and Environmental Performance Considering The moderating role of firm size : A Case Study of Organic Manufacturing Companies in Guilan Province
Maryam Daneshmand-Mehr Majid Bahramkhoo -
Open Access Article
326 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study of Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
327 - Designing a Model for the Role of Women in the Family Purchasing Decision-Making Process Considering the Impact of Viral Marketing (Case Study: Women in Tabriz)
Aliakbar peyvasteh Alii Gorbani Elnaz Hazem -
Open Access Article
328 - The Effect of Green Supply Chain Management on Organizational Agility (Case Study: Iran Khodro Tabriz)
Masoumeh Safdari Reza Rostamzadeh -
Open Access Article
329 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvand -
Open Access Article
330 - Providing a Practical Model for Purchasing Decisions in the Context of Environmental Uncertainty in the Housing Market
Mehdi Reyvandi mohamad haghighi Alireza Irani -
Open Access Article
331 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
مریم یوسفی فرشاد تجاری زینت نیک آئین -
Open Access Article
332 - تأثیر مرچندایزینگ بر ارزش درک شده خرید توسط مشتریان فروشگاههای ورزشی
کاظم چراغ بیرجندی افسانه میرمرادزهی -
Open Access Article
333 - اعتبارسنجی پرسشنامه سبک تصمیمگیری خریداران محصولات ورزشی
احمد محمودی ولی علیزاده علی جمشیدی -
Open Access Article
334 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
335 - ارائه مدل ریاضی جهت انتخاب کانال روابط عمومی بر مبنای مدل آیدا در بخش تولیدی صنعت ورزش
سردار محمدی نرگس اسمعیلی -
Open Access Article
336 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdi -
Open Access Article
337 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
338 - Feasibility Study of Agricultural exchange centers (market) in Rural Areas (Case: Soltan Abad District in Khushab Township Khorasan Razavi Province, Iran)
malihe Soltanabadi Hamid Jalalian hassan momen -
Open Access Article
339 - Designing a beauty and fashion consumer buying behavior model using digital marketing Based on a hybrid approach
Somayeh Hozouri mohamadali abdolvand Kambiz Heidarzadeh Mohsen Khounsiavash -
Open Access Article
340 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد -
Open Access Article
341 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
342 - ارزیابی نقش عقاید و نوع دوستی مصرف کننده در رفتار خریدسبز با اثر میانجی هنجار ذهنی
Shahla Sohrabi Akbar Houshyar -
Open Access Article
343 - Role of past experiences and events in forced purchasing behavior
Kamran Noorbakhsh abolghasem keshir -
Open Access Article
344 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
mahshad ameli bita yazdani Mehri Mahdikhani -
Open Access Article
345 - طراحی مدل خرید پرتفوی بیمه گذاران بر پایه داده کاوی با استفاده از قوانین انجمنی
bahman babazadeh baloochi kambiz shahroodi SEYED MOZAFAR MIR BARG KAR -
Open Access Article
346 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
347 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi -
Open Access Article
348 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
349 - The Impact of Selected Marketing Mix on the Purchase Intention of Customers with Mediating Effect of Brand Equity (Case Study: Hacoupian Clothing Company)
Seyed Ahmad Mortazavi Nir Ehsan Ahadmotlaghi -
Open Access Article
350 - Designing a Consumer Motivation Pattern for Online Group Shopping Using Structural-Interpretive Modeling
mojtaba ramazani reza nasrollahi saeidlo davood lafz froshan keivan aliverdi nasab -
Open Access Article
351 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian -
Open Access Article
352 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
Mahshad Ameli Bita Yazdani Mehri Mahdikhani -
Open Access Article
353 - Change from the purchasing price policy to the guaranteed price policy and its effects on cropping pattern in Qazvin plain
mehdi shabanzadeh Gholamreza peykanei seyed safdar hoseini saeid yazdanei -
Open Access Article
354 - Determining Consumers Willingness to Pay in Purchasing Safe Vegetables in Tehran
v. بریم نژاد A. هوشمندان -
Open Access Article
355 - Structure equation modeling for Personal, Situational and Psychological Traits on Impulse Buying
Fazlollah Kazemi Saeed Sorooshnia -
Open Access Article
356 - Effect of Women`s Role and Family Structure on CDMS
sahar asadzadeh manjili Fereshteh Lotfizadeh -
Open Access Article
357 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi Aalireza Rousta Zahra Gharedaghi -
Open Access Article
358 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
359 - Privatization of education in Iran: strengths, weaknesses, opportunities and threats: case study( Evaluation of the Educational services purchase plan in primary schools)
Alireza Molaie afsaneh kalbasi shahla zahabioun -
Open Access Article
360 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
علی احمدی Akbar Afarinesh Khaki Taybeh Zargar -
Open Access Article
361 - Examining Factors Influencing Consumers' Willingness to Purchase and Stated Purchasing Behavior Towards Organic Food with the Moderating Role of Purchase Frequency
Mahdi Panirian Seyyed Reza Jalalzadeh Abbas Ali Haji Karimi Sari -
Open Access Article
362 - Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
علی احمدی Akbar Afarinesh Khaki Taybeh Zargar
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