The Causes of Impulse Buying: Evaluation of a Model in Iran

Subject Areas : Futurology

K. Heidarzadeh ¹ , F. Taherikia ²

1 - نویسنده مسئول یا طرف مکاتبه
2 - ندارد

Received: 2008-09-29 Accepted : 2008-12-14 Published : 2010-06-22

Keywords: Impulse Buying, Money Available, Time Available, In Store Browsing, Urge To Buy&#x0D, &#x0D, Impulsivity, Positive &amp, Negative Affect,

Abstract :

One of most discussion in marketing & consumer behavior, is an important subject, is choice &selection of product & buying behavior. Behavioral scientists make an effort to create in behaviormodels. In this research, it is inspected that variables like time available, money available, shoppingenjoyment, & impulse buying tendency as latent variables (independent). The influence positiveaffect, negative affect, in- store browsing. These variables influence to urge to buy impulsivity & atlast this variable influence to impulse buying. It is designed a questionnaire with 58 qustions &compute reliability in 2 stage. Because it needs to change some sentences. It is asked from 496customers in 20 shopping mall in Tehran, & used spss 16 & lisrel 8.3 to analysis data.In first phase of analysis, it is used to conformity factor analysis in respect to confirm the relationsbetween variables, then it is used with common factor analysis to reduce questions, & next phase, & itis used to exploratory factor analysis to explorer of new relations between variables.If it is compared that between result from Beatty & Ferrell (1998) & result from this research, it isnotice that although this model is respectable, but some relation is not similar to previous researchesarticles. One of these relation that is significant, is between impulse buying tendency & impulsebuying. On the other h&, one of them is significant, but effect is reverse. It is established questioneree& a model that suitable for impulse buying in Tehran- Iran.