الگوسازی مولفه های نگرشی اثر گذار بر پذیرش مواد غذایی لبنی کارکردی در بین مصرف کنندگان شهری ایرانی

Subject Areas : Decision-making

محمد  کاوسی کلاشمی ¹ (گروه اقتصاد کشاورزی، دانشگاه گیلان،رشت، ایران)
امیرعلی  فریدی ² (گروه جغرافیای انسانی، دانشگاه تهران،تهران، ایران)
حمید  ال بلالی ³ (مرکز بین المللی مطالعات پیشرفته زراعی مدیترانه‌ای باری (CIHEAM-Bari)، والنزانو (باری)، ایتالیا)

Received: 2021-03-04 Accepted : 2021-05-18 Published : 2021-12-01

Keywords: ایران, سبک زندگی سالم, الگوسازی معادلات ساختاری, غذاهای لبنی کارکردی, مولفه عمومی خرید,

Abstract :

از آنجایی که مصرف غذاهای تولید شده به واسطه استفاده از کود و سموم شیمایی می­تواند اثرات منفی متفاوتی بر سلامت انسان داشته باشند و باعث بروز انواع بیماری­ها از جمله سرطان شود، استفاده از غذاهای کارکردی بسیار توصیه می­شود. در این پژوهش، عوامل نگرشی مؤثر بر پذیرش غذاهای لبنی کارکردی توسط مصرف‌کنندگان شهری رشت (استان گیلان، شمال ایران) مورد بررسی قرار گرفت. داده­ها از 223 خانوار در شهر رشت جمع­آوری گردید. از الگوسازی معادلات ساختاری برای بررسی اثرات مولفه عمومی خرید و همچنین فواید غذاهای لبنی کارکردی، ضرورت غذاهای لبنی کارکردی، اطمینان به غذاهای لبنی کارکردی، ایمنی غذاهای لبنی کارکردی، آگاهی سلامت و سبک زندگی سالم، در جهت خرید غذاهای لبنی کارکردی استفاده شد. نتایج نشان می‌دهد که مؤلفه‌های سبک زندگی سالم و مؤلفه­ی عمومی‌ خرید مؤثرترین عوامل در تعیین پذیرش غذاهای لبنی کارکردی توسط خانوارهای شهر رشت بوده‌اند. الگوی طراحی شده 5/79 درصد از تغییرات تمایل به خرید غذاهای لبنی کارکردی را توضیح می­دهد. با توجه به مزایای مصرف این محصولات در پیشگیری از بیماری­ها و کاهش هزینه­های سلامت، سرمایه­گذاری عمومی در کمپین­های آگاهی بخشی برای ترویج سبک زندگی سالم در بین مصرف کنندگان شهری به منظور افزایش استقبال از غذاهای لبنی کارکردی در ایران ضروری می­باشد.

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