Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province

Subject Areas : Jounal of Marketing Management

E. Goharjoo ¹ , T. Sadeghi ² , A. Zendedel ³

1 - کارشناسی ارشد مدیریت بازرگانی، دانشگاه آزاد اسلامی، واحد نیشابور، ، نیشابور، ایران
2 - دانشگاه آزاد اسلامی، واحد نیشابور، گروه مدیریت، نیشابور، ایران
3 - دانشگاه آزاد اسلامی، واحد نیشابور، نیشابور، ایران

Received: 2014-03-08 Accepted : 2014-03-08 Published : 2014-02-20

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Abstract :

This study is of descriptive and applied type of research. The aim of this study is testing the relationship between consumers’ national pride and his modes. Population includes all purchasing stations of consumers including retailers, chain markets, supplying markets in Mashhad and Neyshabur which considering its volume, 385 people were selected in multi stage sampling method. The results of data analysis were measured using descriptive and inferential statistics. For analyzing data in descriptive level SPSS version 19 and in inferential level Lizerel software were used. Finally the results indicate that there is no analytical relationship between demographics and national pride. There is no positive relationship between psychosocial factors, culture, importance of product purchasing and national pride and there is an inverse and significant relationship between necessity of product purchasing and its importance. This study has some limitations: Unavailability of authentic articles for literature, consumers’ unfamiliarity with the term “national pride”. Results of data analysis indicates of low national pride among Iranian and so low tendency toward purchasing domestic products. This issue imposes numerous losses to domestic business and economy.