Investigating and Determining the Relationship between green purchasing capabilities with Economic and Environmental Performance Considering The moderating role of firm size : A Case Study of Organic Manufacturing Companies in Guilan Province
Maryam Daneshmand-Mehr
1
(
Industrial engineering department, Islamic Azad university of Lahijan, gilan, Iran
)
Majid Bahramkhoo
2
(
Management Department, Islamic Azad University of Lahijan, gilan, iran
)
Keywords: Economic Performance, Company size, green purchasing capability, environmental performan,
Abstract :
Economic performance is one of the most important factors in achieving competitive advantage in the market of manufactured products. In recent years, attention has been focused on increasing the use of organic products. And part of the consumer market focuses on this issue. Regarding the importance of this issue, this study aimed to investigate the relationship between the ability of green purchases and economic and environmental performance considering the size of the company as a moderating factor in organic production companies in Guilan province. The statistical population of the study is 80 organic products manufacturing companies in Guilan province. Structural equations were used to analyze the data using SPSS and S-MLS software. The results show that of the ten hypotheses presented in the research, seven hypotheses were approved and three hypotheses were not approved. Confirmed hypotheses (confirmation of the relationship between green purchasing capabilities and environmental performance, confirmation of the relationship between environmental performance and economic performance, confirming the role of size of the company as a moderating factor in the relationship between green purchasing capabilities and environmental performance, confirming the role of the firm's moderator role in The relationship between green purchasing capabilities and economic performance, confirmation of the relationship between the operational capabilities of green purchases and environmental performance, the confirmation of the relationship between the dynamic capabilities of green purchases and environmental performance, the confirmation of the relationship between the dynamic capabilities of green purchases and economic performance).
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