The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz)

Subject Areas : Jounal of Marketing Management

naderh sadat najafizadeh ¹ , maryam zahiri ²

1 - Assistant Professor, Department of Business Administration, Arak Branch, Islamic Azad University, Arak, Iran
2 - Ph.D in Business Administration, Arak Branch, Islamic Azad University, Arak, Iran

Received: 2019-02-27 Accepted : 2019-06-25 Published : 2018-01-21

Keywords: choosing a type of purchase, Time pressure, Airport, Instant purchase, Purchasing motivation,

Abstract :

The purpose of this study was to investigate the relationship between purchasing incentives and choice of purchases at the airport in 2013, and has been studied as a case study of Ahwaz International Airport. The research method is applied and descriptive correlational. The statistical population of the study was travelers who used to travel to Ahwaz International Airport. 133 people were selected as the statistical sample. SPSS software was used to analyze the data. The important findings of the research indicated that there is a significant relationship between the incentives to buy passengers and the choice of types of purchases at the airport; there is a meaningful relationship between instant purchases and the selection of purchases at the airport. The results of the research did not find a meaningful relationship between the time pressure and the choice of purchase at the airport.