Providing a comprehensive model based on the effect of behavioral indicators of Vals lifestyles on Purchase decision making styles of Asel - case study: female buyers with high and low income and financial resources in Tehran city

Subject Areas : Financial engineering

Seyed Mohamad Taghi  Hosseinikia ¹ (Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Vahid Reza  Mirabi ² (Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2022-02-26 Accepted : 2022-05-22 Published : 2022-12-22

Keywords: Behavioral styles or Vals life, Purchase decision making styles of Asel, female buyers with high and low income and financial resources,

Abstract :

Today, numerous researches in the world have shown that in order to investigate the behavior of consumers and their purchase decisions in the markets, their lifestyles and the type of purchase decision of each style should be taken into consideration. And also researches in the world show that among the behavioral factors, lifestyle is a very important factor for knowing and recognizing the behavioral tendencies of each person due to its constant and unique nature and can provide better knowledge and information to the buyers. Each consumer makes a purchase decision according to their lifestyle, and one of the effective styles in making purchase decisions is the Vals lifestyle, which can determine the situation of buyers according to two behavioral factors and financial resources. up and down), specify. And based on that, he proceeded to cluster the target markets. Therefore, the aim of this article is to present a comprehensive model based on the influence of behavioral indicators of Vals lifestyles on shopping decision making styles