The Factors Affecting Furniture Changing or Buying in today’s Lifestyle

Subject Areas : Jounal of Marketing Management

Yalda  Ghasemi ¹ (Master of Industrial Design, Faculty of Applied Arts, University of Arts, Tehran, Iran)
Niloofar  Shadmehri ² (Assistant Professor, Department of Industrial Design, Faculty of Applied Arts, University of Arts, Tehran, Iran)

Received: 2022-10-17 Accepted : 2023-02-03 Published : 2023-03-21

Keywords: Lifestyle, Boredom, furniture changing, furniture buying, furniture quality,

Abstract :

Introduction: The growth of the furniture industry and the importance of facilitating barriers of development and its optimization shows the need to innovation in order to gain regional markets. In this way, knowing the main factors in the formation of consumer desire to replace or buy furniture can play a key role. Achieving these items is a guarantee for more product features to meet customer expectations and thus increase product efficiency which is manifested in the form of increasing the user's desire to use them. Method: In this applied research, we investigated the factors affecting the tendency to change or buying the furniture in today's lifestyle. The sample size was 402 persons who were randomly selected and were tested by questionnaire. The reliability of the questionnaire was calculated by Cronbach's alpha coefficient which was 0/819 and it showed high credibility. Results: The results of this study showed that although the factors such as functional quality, manufacturing and, production seem to be the most important factor in purchasing furniture and then the desire to replace it, the appearance and emotional characteristics of the product are more serious factors for user’s boredom. The ability to change (in appearance) and arranging are the factors that reduce diversity and allow consumerism to be controlled. Conclusion: Respondents seem to be consciously aware of the negative value of fashion influence on their choice. However, the factors that are important to them show the impact of fashion well.

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