The role of Islamic beliefs on the tendency to buy life insurance by emphasizing the mediating role of attitude

Subject Areas : Computational economics

Mohammad Azizi ¹ , Hamid Hosseinlo ²

1 - University of Tehran
2 - Elmi karbordi University

Received: 2022-06-29 Accepted : 2022-09-18 Published : 2022-08-23

Keywords: attitudes, life insurance, Islamic economy, Islamic beliefs, intent to purchase,

Abstract :

Islamic religion and beliefs play an important role in the intention to buy different products. The present study examines the impact of Islamic beliefs on consumers' attitudes and intentions to purchase life insurance. This research is applied in terms of purpose and descriptive and correlational in terms of data collection. The statistical population of the study was the life insurance customers of Iran insurance Company, whose number is 1379 people, using Cochran's formula, 300 people were randomly selected as a sample. The data collection tool was a standard questionnaire. Structural equation method was used for inferential analysis of data. The results showed that there is a positive and significant relationship between Islamic beliefs and attitudes toward life insurance, between consumer attitudes towards life insurance and purchase intention, and finally between product characteristics and purchase intention.