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Open Access Article
1 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
2 - The impact of social media marketing on customer participation in value creation in the Shoe and Leather Industry (case study: Novin charm Company)
sirous keshavarz mousa rahimi Fatemeh Amjadi -
Open Access Article
3 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
Fereydon omidi -
Open Access Article
4 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
Reza Pourmohammad morad rezaei dizgah -
Open Access Article
5 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
6 - Identifying and prioritizing success factors in E-CRM using OPA (Case study: Parsian Insurance)
Mahnaz Zarei Mahbubeh Shojayi -
Open Access Article
7 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City"
morteza hazrati -
Open Access Article
8 - Meta-analysis of customer communication relationships with the satisfaction of users of sports facilities
kazem mehri mehrdad Rahimain alireza taherpour -
Open Access Article
9 - Providing a model for the market of selling new goods by one-to-one marketing method
AFSANEH ZAMANI MOGHADAM -
Open Access Article
10 - Strategic model of network communication development to attract customers in the banking industry with a jihadist approach
Hamid Salari Seyyed Mahmood Hashemi Alireza Rousta -
Open Access Article
11 - Presentation a Model of Factors Affecting Adoption of Electronic Banking Based on Grounded Theory (Case Study: Maskan Bank of IRAN)
Ali Omidi Vahid Reza Mirabi Edris Mahmoudi Mohammad Hossein Ranjbar -
Open Access Article
12 - Developing and validating a marketing model for private higher education institutions: an integrated study
Roya Babaee Kasmaee Mohammd Ali Nadi -
Open Access Article
13 - Presentation of a combined data mining model using associative rules and clustering to identify the dominant patterns of customer behavior (Case study: Ansar Bank)
iman gharib Abbas Toloie Kambiz Heidarzadeh -
Open Access Article
14 - Provide Customer Relationship Management Model for Social Media-Based Businesses
Hossein Daneshmehr reza radfar Kambiz Heidarzadeh Hanzaee -
Open Access Article
15 - Prediction of Customer Satisfaction level in after-sales service in automotive industry- Dealers in Saipayadak Co.
Reyhaneh Varasteh Ahmad Ebrahimi -
Open Access Article
16 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
17 - Identifying effective strategic factors in the field of sales performance and the role of social media marketing with a future research approach
farid gharavi Hosein Vazifehdust Karimkarim Hamdi -
Open Access Article
18 - Designing and operating of BSC as a comprehensive system of performance assessment
R. Shabahang M. Ebrahimi -
Open Access Article
19 - Agile development banking and providing an instrument for Measuring organizational agility in Iranian state-own banks
Nasser Mirsepaci Shabnam Farshchi -
Open Access Article
20 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
21 - Customer perceptions of e-service quality in online shopping
Housein Vazifehdust Donya eskandarnia -
Open Access Article
22 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
محمد علی عبدالوند پیمان غفاری آشتیانی -
Open Access Article
23 - The evaluation of relationship between customer value and customer relationship management performance
K. Heidarzadeh A. Zendehdel Ali Hossin Soltani -
Open Access Article
24 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
25 - Analysing the Market Orientation’s Effects on Economic Performance in Insurance Companies
M. A. Abdolvand, K. Heidarzadeh H. Manafi -
Open Access Article
26 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
V. R. Mirabi -
Open Access Article
27 - تأثیر اجرای سیستم مدیریت کیفیت (استاندارد ایزو 9001 ) بر سطوح سیگما
سلیمان ایران زاده علی مالک -
Open Access Article
28 - Integrated banking model of Bank Melli Iran (BMI) based on the customer needs in company, private, minor and commercial dimensions
Davod Abdi Mehdi Moradi Lorens AnviehTekieh -
Open Access Article
29 - Relationship Between Application of Knowledge Management and Organizational Climate With Customer’s Satisfaction In View of Sepah East Branches Employees of Tehran
Mohesn Farmahini Farahani Hamid Shafizadeh -
Open Access Article
30 - The use of organizational capabilities to increase customer value (case study: marketing managers and experts of Sepah bank)
Hosein Vazifehdoust Maryam Abdoli -
Open Access Article
31 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpour -
Open Access Article
32 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
33 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
34 - Investigating the effect of gamification on customer interaction and shopping in online stores
zohre mostofifar -
Open Access Article
35 - a
Gholamhossien Biabani Maryam Hemati -
Open Access Article
36 - Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry
maryam abdoli Hosein Bodaghi Khajenobar Reza Rostamzadeh Farzin Modares Khiyabani -
Open Access Article
37 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
Akram Salari Seyed Alireza Afshani Shadi Zabet -
Open Access Article
38 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani -
Open Access Article
39 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
Baharak Nateghipour -
Open Access Article
40 - Virtual Security Management of Internet Banking Service and its Effect on Absorption of Tejarat Bank Customers
Alireza Talkhabi Ali Shah Hamidreza Hossieni Dana Davood Shabani Saber -
Open Access Article
41 - سنجش مدیریت ارتباط با مشتری مبتنی بر رویکرد ارتباطی در بین مشترکان نشریه های تخصصی غیر دولتی شهر تهران
علی اکبر فرهنگی طهمورث حسنقلی پور بهارک ناطقی پور -
Open Access Article
42 - بررسی رابطه بین ارتباطات غیرکلامی و رضایت مندی مشتریان در نمایندگی های شرکت خودروسازی تویوتا در شهر تهران
هما درودی عادل صمدی تبار -
Open Access Article
43 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
44 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
Donya Bavi Gholamreza Kenar kordi -
Open Access Article
45 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
46 - The effect of relationship marketing on loyalty with the mediating role of wushu weapons customer relationship management
Somayeh Mirani -
Open Access Article
47 - Ranking SERVQUAL dimensions by using of fuzzy hierarchical analysis techniques in the private banking industry (Case Study: private banks Fars Province)
Javad Gerami -
Open Access Article
48 - Bi-objective mathematical modeling for a green last-mile transportation network with an automated parcel locker
Amir-Hossein Zahedi-Anaraki Reza Tavakkoli-Moghaddam Ramin Sadeghian -
Open Access Article
49 - Customer rights Arising from the sale of defective goods with emphasis on compensation methods in Iran s law and the convention on the international sale of good
faranak moazen faranak moazen Seyed mojtaba Mirdamadi Ahad Bagherzadeh -
Open Access Article
50 - Policies of international and Iranian documents on customer rights arising from the sale of defective goods
Faranak Moazen Ahmad Shams Seyed Mojtaba Mirdamadi ahad bagherzadeh -
Open Access Article
51 - Presentation of a Two Stages Model Based on Data Mining for Evaluation of Common Customers of Bank and Insurance Companies
Hamidreza Amir hasankhani abbass toloie Alireza poorebrahimi reza radfar -
Open Access Article
52 - بررسی مدیریت ارتباط با مشتری الکترونیک و پیامدهای آن در نظام بانکی کشور و ارائه مدل بومی
مینا عبدالعلی پور حسین بوداقی خواجه نوبر پروانه گلرد رضا رستم زاده -
Open Access Article
53 - ارزیابی سطح روابط عمومی بیمارستان و ارتباط آن با وفاداری بیمار در بیمارستانهای دولتی یزد و اراک
محمد امین بهرامی محمد عقیلی راضیه منتظرالفرج بابک عشرتی -
Open Access Article
54 - Modeling Customer Evaluations of the Quality of Health Care Using Artificial Neural Network (Case Study of Birjand University of Medical Sciences)
Zahra Hashemi Marzieh Faridi Masuleh -
Open Access Article
55 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardar -
Open Access Article
56 - A Comparative Study of Dental Clinic Management in Selected Countries: Providing a Solution for Iran
Amir Hossein Masrouri Irvan Masoudi asl seyed jamaledin tabibi -
Open Access Article
57 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
58 - Patient Value: A Qualitative Study in Qazvin Social Security Organaization’s Hospitals
ZAHRA KHAMDA Pejman Jafari Seyed Jamaledin Tabibi Majid Rostami -
Open Access Article
59 - The role of Corporate Responsibility on Customer Loyalty in banking sector
Mohammad Javad Taghipourian Mahsa Mashayekhbakhsh Azadeh Mohammadpour sepideh Ataei -
Open Access Article
60 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
کامبیز حیدرزاده آرزو جوان بخت -
Open Access Article
61 - Ethical Work Climate, Employee Commitment and Proactive Customer Service Performance: Test of the Mediating Effects of Organizational Politics in Sepah Bank Branches of Shiraz Branch
Seyyed Alireza Mosavi -
Open Access Article
62 - A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
Hodjat Hamidi -
Open Access Article
63 - Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes
Askar Asgarpour Ahmad Rahchamani -
Open Access Article
64 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
homa doroudi sanaz moradi -
Open Access Article
65 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi -
Open Access Article
66 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
67 - Determination of the main factors influencing the Failure of customer relationship management projects (CRM) (Case Study: Customer Relationship Management Process Implementation Group Department of Mathematics and Computer Science, Amirkabir University of Technology)
احد بنار مریم خالقی بایگی امین حبیبی راد -
Open Access Article
68 - A model for customers switching from National Bank by applying structured equations (Case Study: National Bank branches in Ilam province)
latif emami یاسان اله پوراشرف زینب طولابی -
Open Access Article
69 - Evaluating Improvement in Bank Service Management and Customer Loyalty by Customer Knowledge Management and Mobile Banking (Case Study: Mellat Bank)
نرگس رضائی ملک محمد رضائی ملک رضا توکلی مقدم -
Open Access Article
70 - Investigation The Role Of Relationship Marketing , Experiential Marketing and Cause Marketing in Customer Loyalty
اکبر شیدائی حبشی Alireza Fazlzadeh Mohammad Faryabi -
Open Access Article
71 - Effect of failed service quality on customer loyalty in banking industry
mehrnaz nejati ahmad rahchamani -
Open Access Article
72 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
73 - Study of the Effect Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
محمد امین جمشیدیان -
Open Access Article
74 - Proposing and Analyzing a Model for the Influence of Ethical Sales Behavior on Customers Loyalty with a Case Study in Parsian Insurance Company.
Razieh Peshman حمزه کاظمی مهیاری -
Open Access Article
75 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
nadereh sadat najafi zadeh afsaneh tabzar -
Open Access Article
76 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
77 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
kambiz heidarzadeh masoumeh varamini -
Open Access Article
78 - Identification Effect Factors on Customer Relationship Management in Retail Banking
Mohammad ail abdolvand mehrnosh najafi -
Open Access Article
79 - Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method”
Mohammad ail abdolvand mehdi baniasadi -
Open Access Article
80 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
Seyyed Alireza Mosavi -
Open Access Article
81 - Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks)
mehdi badpa -
Open Access Article
82 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi -
Open Access Article
83 - The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes)
keyhan kia Vahid Reza Mirabi Amin Mozafari -
Open Access Article
84 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
Razia Azodi Fazlollah Kazemi -
Open Access Article
85 - Investigating the effect of marketing mix of services on perceived values, customer satisfaction and behavioral intentions in the restaurant
nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
86 - Segmentation and Profiling of Customers of Arvand License Plate Registered Vehicles Using Neural Network Algorithm of Self-Organizing Maps Model
nazanin abbasi maryam darvishi -
Open Access Article
87 - Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach
Khodakaram Salimifard Masoumeh Mohammadi -
Open Access Article
88 - Examining the impact of website quality, customer emotion and satisfaction on e-customers' loyalty on travel booking websites
bagher Abbas pour nadereh sadat najafi zadeh Ali Akbar Mirzaee -
Open Access Article
89 - Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques
mehdi ghazanfari aghdas badiee fatemeh moslehi -
Open Access Article
90 - Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market
somayeh Hozouri Muhammad ali abdolvand -
Open Access Article
91 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
92 - Investigating the Influential Factors on Customer Experience Management on Bank Indicators (Case Study of Maskan Bank of Kermanshah City)
Ebrahim Heshmati Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
93 - The convenience of online shopping and its impact on increasing customer satisfaction
Abbas Ahmadi seyedahmad heydari -
Open Access Article
94 - The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers
Yuosef rostampoor Jafar bargi moghaddam Hussein Sharafi -
Open Access Article
95 - Effects of social media marketing on online customer behavior Saderat Bank of Bushehr City
Jahangir Dashti Ali Akbar Mirzaee -
Open Access Article
96 - The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi Majed i Maharani Barzan -
Open Access Article
97 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
98 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
zahra feyzi peyman ghafariashtiani -
Open Access Article
99 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
100 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
101 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
102 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
103 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
104 - Investigating the relationship between customer focus and asset returns and inventory turnover ratios Companies Listed in Tehran Stock Exchange
Seyyed Alireza Mosavi -
Open Access Article
105 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
milad moradi dizgarani Abozar Aghaei Kordshami -
Open Access Article
106 - The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments
esmail shabani nejad behnaz forogh nematollahi meysam mohamdrezaei -
Open Access Article
107 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
108 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani -
Open Access Article
109 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
110 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
111 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
112 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki -
Open Access Article
113 - The Effect of trust, customer service and convenience on Intention to Shop Online by mediating role of Attitude towards Online Shopping (Case Study: Digistyle)
Sadaf Chankeshi Peyman Ghafari Ashtiani Seyed Jalaledin Hosseini Ghoncheh -
Open Access Article
114 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
mosayeb darvish -
Open Access Article
115 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
naser seifollahi Mohmmad Bahadorinejad -
Open Access Article
116 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh -
Open Access Article
117 - Investigating the Relationship between Financing Constraints and Competition in the Product Market and Customer Focus in Automotive Companies Listed On the Tehran Stock Exchange
Seyyed Alireza Mosavi mitra ghasemi panah -
Open Access Article
118 - Provide a Model for Customer Relationship Management (CRM) In Discount Chain Stores Through The Use of the Internet of Things and Big Data
Mohammadreza Rostami Eshagh ghoorchibeygi -
Open Access Article
119 - Providing the Sales Model of New Products of the Country's tire Industry through Relational Marketing Methods
masoud safizadeh afsaneh zamanimoghadam Abbas Toloei Ashlaghi -
Open Access Article
120 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi -
Open Access Article
121 - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
ERPHAN DADASHZADEH HORMOZ MEHRANI KARIM HAMDI HAMDI -
Open Access Article
122 - The Effect of Social Customer Relationship Management on Financial Performance with the Mediating Role of Customer Commitment and Customer Satisfaction (Case Study of a Private Bank in Khuzestan Province)
sajad Rabiheh ali Rezaian -
Open Access Article
123 - The Role of Store’s Fitting Room (Clothes Changing Room) at Tehran Shopping Centers on Recall Shopping Experiences: Mixed Method Approach
kobra najafi Kambiz Heidarzadeh Mohsen Khonsiavash -
Open Access Article
124 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
faranak khodayari بهزاد kh -
Open Access Article
125 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
126 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
127 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
faranak khodayari Shadan Vahabzadeh Salumeh Rajablu -
Open Access Article
128 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
129 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian -
Open Access Article
130 - Validation of Municipal Customer Participation Pattern Based on Social Trust Marketing (Case Study: Tehran Municipality)
Saeedeh Sadeghi Afjeh Hossein Budaghi Khajeh Nobar behnaz khosh tinat samad aali -
Open Access Article
131 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
farinoosh lazar -
Open Access Article
132 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram -
Open Access Article
133 - The Exploration of Verbal and Visual Characteristics of products in online stores
Babak Rashidi Ashtiani S. H. Khodadad Hoseini Beytollah Akbari Moghaddam -
Open Access Article
134 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group)
M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi -
Open Access Article
135 - The Impact of Interpersonal Relationships on Customer Satisfaction and Loyalty to The Service Provider
K. Heidarzadeh D. Hoseini Firouzabadi -
Open Access Article
136 - A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd)
S. M. Zanjirchi A. R. Konjkave Monfared S. H. Hataminasab A. Noori H. Sattarzade -
Open Access Article
137 - Investigating Factors Influencing Tejarat bank's Customer Loyalty
M. A. Abdolvand K. Abdoli -
Open Access Article
138 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions
K. Heidarzadeh A. Javanbakht -
Open Access Article
139 - Presenting Fuzzy Approach on Customer Satisfaction Measurement Case Study Roozaneh Dairying Company
M. A. Abdolvand A. Mohammadnia -
Open Access Article
140 - Identification of Obstacles and limitations Implementing Relationship Marketing in the Public Sector Insurance Companies in Iran
M. Amirshahi M. Saffianian -
Open Access Article
141 - The Examination of the Relationship between Customer Satisfaction of Service Quality in Iranian Private Banking Industry (Analysis Based on Integrated SERVQUAL Model)
H. Vazifehdoost Z. Akbarpour K. Hamdi J. Mohammadzadeh Rostami -
Open Access Article
142 - Study of the Effect of Satisfaction and Trust on Customers Loyalty in Service Organizations (Case Study: Branches of Melli Bank in City of Arak)
M. A. Jamshidian -
Open Access Article
143 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
144 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
N. S. Najafizadeh A. Mojoodi P. Ghasemi -
Open Access Article
145 - The Relationship between Risk Aversion and Brand Loyalty with Regard to the Role of Brand Trust and Brand Affect in This Relationship
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285 - The Effect of Mobile Software Features on Customer Attitude and Satisfaction
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286 - The Influence of Social Media on Brand Commitment and Brand Loyalty
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287 - Exploring the Effect of Customer Equity on the Formation of Chain Restaurant Brand
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288 - The effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers
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289 - Evaluation and Improvement in Company Manufacturing Processes based on the Six-sigma Methodology
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290 - Effects of relationship marketing bonds on Customer satisfaction and share of customer in banking industry
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291 - Recognizing and Describing the Desirable Model of Workplace Spirituality, Customer Relationship Management and Quality of Work Life
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292 - Influence of Customer Knowledge Management in Improvement Relationship with Industrial Customers (Car Parts Maker Based in the Industrial City of Qazvin)
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293 - Study affective variables in mobile customers churn
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294 - The Relation of Competitive Intelligence and Strategic Marketing Relationship with Karafarin Bank Customers’ Loyalty
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295 - Identify Factors Affecting the Development of Electronic Banking (using the Delphi technique)
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296 - The role of social media marketing activities in the development of customer equity
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297 - The relationship between service quality organizations with customer satisfaction in mind the position of the private banks
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298 - Pattern of customer relationship management strategies in customer journey with a mixed approach(Case Study: Hypermia Chain Stores)
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299 - The relationship between customer relationship management (CRM) and organizational effectiveness from the perspective of the bank Mellat staff
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300 - The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city
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301 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
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302 - A survey and comparison of students’ satisfaction from the educational Quality in Islamic Azad University in Tabriz
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303 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity
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304 - Application of Artificial Neural Networks to Recognize the Relationship between Social Capital and Customer Satisfaction
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305 - Application of Artificial Neural Networks to Identify Customers Satisfied with Car After Sales Services
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306 - Identifying Interactions among the Components of Intellectual Capital by Using Structural Equation Modeling Technique in the Iranian Banking Industry
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307 - The Effect of Aggregated Impacts of Productivity Variables in Customer-contact Employees on Customers Perceived Service Quality (Case: Private Banks in Khuzestan Province)
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Open Access Article
308 - The Study of the Effects of Knowledge Management (KM) on Customer Relationship Management (CRM) in Refah Bank (case study: Kurdistan Province)
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Open Access Article
309 - Evaluation of the Effects of Satisfaction and Website Usability in Developing Customer Loyalty, Efficiency, and Positive Word-of-mouth in the e-banking Services (Case Study: Tejarat Banks)
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310 - Identifying Factors Effective on the Customer Tendency to Use Electronic Banking Services
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311 - Saderat Bank customer classification using decision tree Based on customer value
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Open Access Article
312 - Investigating the Effect of the Processing Capacity of Accounting Information Systems on the Organizational Performance of Bonab Shahin Steel Complex
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Open Access Article
313 - Evaluating Customer Relationship Management Effectiveness Based on Fuzzy Inference System
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314 - Designing a Model for Examining the Impact of Supply Chain Integrity on Supply Chain Performance with Mediating Competitiveness in Pharmaceutical Companies
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315 - Environmental Consciousness and Relation Quality in Islamic Business: Impact on Firm Performance
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Open Access Article
316 - Examine the mediating role of Perceived quality in the impact of Quality relationship with the customer on customer loyalty in the hotel industry (Case Study: five star hotels Tabriz)
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317 - الگوی کاربرد روش QFD و ماتریس QSPM جهت کسب انواع دانش مشتریان در مدیریت دانش مشتری (در حوزه صنعت خودروسازی)
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318 - شناسایی عوامل موثر در درگیری مشتری بر قصد خرید محصولات سازگار با محیط زیست در صنعت مد و لباس پایدار
مریم غیاث ابادی فراهانی مهدی روح الامینی پیمان غفاری اشتیانی شهربانو قلی پور فریدونی -
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319 - نقش مدیریت ارتباط با مشتری الکترونیک در رفتارهای بازاریابی و عوامل محیطی سبز
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320 - بررسی تأثیر عملکردهای بازیوارسازی سبز بر مدیریت تجربه و نتایج رفتاری در میان مشتریان
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321 - Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach
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Open Access Article
322 - The Effect of E-Commerce on CRM in the Banking Industry (Case Study: The Western District of Pasargad Bank in Tehran)
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Open Access Article
323 - Investigating the effect of service quality and satisfaction on hotel customers' loyalty in Kurdistan province
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Open Access Article
324 - Providing a Model for Measuring Tourist Satisfaction with the Services of Local Food Restaurants (A Case Study of Local Food Restaurants in Tehran)
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Open Access Article
325 - Presenting a Model for Determining the Prerequisites of Customer Participation in the Hospitality Industry: a Dual Value Perspective
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Open Access Article
326 - Construction and Validation of a Tool for Measuring the Antecedents of Customer Engagement Based on Dual Value Perspective
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327 - The relationship between the store image and service quality perceived value and the customers purchase intention
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Open Access Article
328 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
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Open Access Article
329 - Investigating the impact of establishing business intelligence and flexibility on the success of the organization with the mediating role of customer relationship management
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Open Access Article
330 - Explaining the Effectiveness of Factores Affecting the Satisfaction of Small and Medium Companies from Electronic Banking Services from the Perespective of Entrepreneurship.
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331 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
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332 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
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333 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
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334 - The Impact of Sensory Marketing on Customer Loyalty in The Iranian Clothing Brand Industry: With an Emphasis on the Sensory Marketing Mix
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335 - Factors Affecting Customer Loyalty: Study on the Role of Customer Relationship Management Quality as mediation and Brand image as moderator
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336 - The Mediating Role of Customer Commitment and Trust in the Relationship Between Corporate Social Responsibility and Customers' Behavioral Intentions
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337 - ارائه مدل مدیریت دانش سازمانی در جهت رضایتمندی مشتریان و افزایش سهم بازار با رویکرد فرآیند گرا در بانک صادرات استان گلستان
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338 - بررسی تأثیر کیفیت خدمات بر رضایتمندی مسافران در صنعت حمل و نقل هوایی
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339 - بررسی میزان رضایت مشتریان از عملکرد دفاتر آژانس مسکن شهری (مورد مطالعه: کلان شهر تهران)
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340 - تأثیر کیفیت خدمات بر رضایت مشتریان در صنعت بانکداری (مطالعه موردی : شعب بانک ملی شهر تبریز)
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341 - تاثیر شهرت سازمانی بر رفتار مشتریان در شرکت بیمه البرز
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342 - تأثیر ابعاد چهارگانه مسئولیت اجتماعی بر تصویر ذهنی از شرکت و رفتار مشتریان در شرکت بیمه ایران
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343 - The impact of corporate reputation and service quality on customer loyalty
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344 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty
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Open Access Article
345 - عوامل موثر بر عملکرد مدیریت ارتباط با مشتری، مبتنی بر رفتار مشتریان
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346 - تاثیر انتظارات مشتریان در استفاده (نهایی) واقعی از اینترنت بانک
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347 - رابطه چابکی سازمانی و رضایت مندی مشتری در ادارات دولتی شهر بافت
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Open Access Article
348 - بررسی عوامل مؤثر بر تعیین هویت مشتری به وسیله برند و تأثیر آن بر روی وفاداری و طرفداری از برند (مطالعه موردی: برند همراه اول)
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349 - بررسی رابطه بین ابزارهای ترفیع تجاری و وفاداری مشتریان بانک ها (مطالعه موردی: بانکهای خصوصی استان گلستان)
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350 - بررسی و استقرار سیستم مدیریت ارتباط با مشتری در ایجاد مزیتی رقابتی پایدار برای شرکتهای IT در شرکتهای IT زنجان
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351 - Modeling factors influencing the confusion of female customers in choosing retail stores
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Open Access Article
352 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
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353 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
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Open Access Article
354 - طراحی الگوی تمایل به خرید محصولات ارگانیک مشتریان با تاکید بر رسانه های اجتماعی مبتنی بر رویکرد داده بنیاد
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Open Access Article
355 - Improving the customer experience through the implementation of a co-creation approach with the customer with action research method
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Open Access Article
356 - The effect of sales force reputation on the dimensions of experiential value-added and customer behavior (Case study: Rossen Therapy Co.)
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357 - Investigating the Role of Social Media Marketing and Experience for Loyalty Intention and Participation Intention, Considering the Mediating Role of Relationship Quality (Case Study: BaniMode Online Cosmetics Store)
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358 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
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359 - Investigating the Impact of Success Factors on Sustainable Electronic Customer Relationship Management on the Performance of an Insurance Company in the Context of Covid-19 Epidemic
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360 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran)
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Open Access Article
361 - Modeling e-Customer Relationship Management, Case Study: Banking Systems
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Open Access Article
362 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
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363 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
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364 - Segmenting and Determining the Profile of Customers of Ahvaz Agricultural Bank Branches using a Self-Organizing Neural Network Algorithm
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Open Access Article
365 - Structural equations the effect of customer relationship management on the performance of the public libraries of South Khorasan province
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Open Access Article
366 - Market segmentation of customers of public librariesbased on the loyalty to cluster analysis of k-mean (studying Lurestan, Fars and Khuzestan provinces)
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367 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
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Open Access Article
368 - Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of Ramek Dairy Products Company
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Open Access Article
369 - Analysis of macro processes of supply chain management of Persian books in libraries of Tehran University of Medical Sciences and Health Services
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Open Access Article
370 - Investigating the impact of crowding in the time of covid: on the relationship and satisfaction with shopping (chain stores in district 5 of Tehran)
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Open Access Article
371 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
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Open Access Article
372 - -
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Open Access Article
373 - بررسی تأثیر رفتار فرهنگ بازاریابی کشور میزبان بر سهام سرمایهگذاری مستقیم خارجی
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374 - بررسی عوامل موثر بر بهبود عملکرد مدیریت ارتباط با مشتری در شرکتهای وارد کننده سیستمهای صوتی و تصویری
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375 - ارائه مدل کمی توسعه کسب و کارهای نوین مبتنی بر رویکرد رفتار محله محور در کلان شهر تهران
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376 - تأثیر سرمایه فرهنگی و عوامل اجتماعی بر سبک خرید مشتریان در فروشگاه تعاونی مصرف اتکا
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377 - ارائه الگوی ارتباط با مشتری مبتنی بر نقاط تماس در سفر مشتری با رویکرد کیفی فراترکیب
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378 - Optimization of supply chain delivery to customer and demand management using knowledge management: system dynamics approach
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379 - بررسی تاثیر ویژگیهای تبلیغاتی رسانههای اجتماعی بر قصد خرید مشتری (مطالعه موردی: کاربران شرکت ایرانسل در شهر تهران)
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380 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
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Open Access Article
381 - Customer relationship management
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Open Access Article
382 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
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Open Access Article
383 - Designing Revised Balanced Score Card(BSC) in National Iranian Oil Products Distribution Company (N.I.O.P.D.C) Using Linear Programming(LP)
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384 - Investigation of the Effect of Loyalty on Customer Repurchase of Dairy Products
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Open Access Article
385 - Study of Impact Factors of Relationship Marketing in Loyalty Customers in Kerman Balan Agency
B. Alishiri M.A.F. Bonabi H. Abdollahi -
Open Access Article
386 - Concentration of Ownership and Major Customer on Tax Avoidance with an Emphasis on the Role of Corporate Governance
Fatemeh Shahrabi hossein kazemi -
Open Access Article
387 - The Effect of Customers Preferences towards WOM (Case Study: Fast Food Restaurant Industry)
Javad Rafat Reza Aghamoosa Kimia Zand Habibi -
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388 - Measuring and Priorities of service Quality with ServQual and AHP in Iran Khodro,s Training center
GH.A Poresfadan A.A SHojaie مهران SHiri -
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389 - Return in Competitive Market by Fuzzy ANP and VIKOR
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Open Access Article
390 - The Impact of CRM (Customer Relationship Management) and RM (Relationship Marketing) on the Business Performance of Tehran Ansar Bank Branches
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Open Access Article
391 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry)
Javad Rafati Mansooreh Valijani Reza Aghamoosa -
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392 - Strategic Purchasing, Supply Management, and Performance of National Iranian South Oil Company and Associated Companies
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Open Access Article
393 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value
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Open Access Article
394 - رویکرد دادهکاوی در بخشبندی بازار مشتریان به منظور اتخاذ استراتژیهای کارا (مطالعه موردی صنعت مخابرات)
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395 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi -
Open Access Article
396 - عارضه یابی نتایج عملکرد شرکت رادیاتور ایران از منظر مشتری( مطالعه موردی در شرکت رادیاتور ایران)
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397 - بررسی میزان رضایت مندی مشتریان از خدمات بانکداری الکترونیک (مطالعه موردی بانک ملی ایران شعب تهران )
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398 - delivery a model for new home business development on the basis of neighborhood oriented approach in the in Tehran Metropolis
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399 - The effects of sanctions on economics indicators of cosmetic industry.
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Open Access Article
400 - Present and test the model of factors affecting the adoption of e-banking based on Grounded theory (Case Study: Maskan Bank of IRAN)
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401 - Design and presentation of brand personality marketing model to enhance customer loyalty
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402 - Investigating the Factors Affecting the Use of Mobile Banking by Customers (Case Study: Data of Branches of National Bank of Mazandaran Province)
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403 - Modeling and Designing a Two-Objective Supply Chain Network based on Customer Relationship Management: A Case Study
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404 - Investigating the Consequences of Implementing a Centralized Registration System for Social Security Organization Insurers (Case Study: Social Security Administration West General Office)
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405 - The effect of international marketing on the improving export performance of exporting companies (case study: exporting companies)
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406 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
407 - The role of sensory marketing in the improvement of customer experience and the intention of purchase from a store (case of study: Ofogh Kourosh chain stores)
Reza Kazemi majid fattahi Niloofar Imankhan -
Open Access Article
408 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products)
Ebrahim Khademi Vahid Mirzaei -
Open Access Article
409 - Investigating the role of marketing, innovation and R & D capabilities in creating the competitive advantage of a new product: the food industry
Ebrahim Roushanghias reza sepahvand abdolkhalegh chenarestan olya ali pirzad -
Open Access Article
410 - Providing a model to identify factors affecting customer loyalty in the insurance industry (Case study: Pasargad Insurance, Mashhad)
Fahimeh khajavidehshib Golnar Shojaei Baghini -
Open Access Article
411 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
Anahita Rahmati AREZOO Ahmadi Danyali -
Open Access Article
412 - Investigating relationship between CRM customer relationship and the quality of services provided in the bank with the mediating role of the citizen's citizenship behavior
javid rakhshani zohreh madani somayeh saebnia -
Open Access Article
413 - Designing an Integrated Strategic Risk Development Model in the Banking Industry Using Interpretive Structural Modeling Approach (Case Study: One of the Large Commercial Banks)
davod khosroanjom behzad keshanchi Sayed Mehdi Ahmadi Afshar amir pourgholi -
Open Access Article
414 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
415 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
416 - Paradimic model of customer satisfaction in the bread industry
setareh Nikian Ebrahim Albonaiemi Leila Andervazh -
Open Access Article
417 - Investigating the Impact of Business Unit Lifetime (Company Age) in Multidimensional Analysis Method for Predicting Legal Credit Risk of Legal Purchase (Case Study of Commercial Banks)
Neda Razmi ali laalbar Soleyman Hasan nejad -
Open Access Article
418 - Scientific Observation of the Development of Customer Relationship Management Strategy: A Case Study of Scientmetrics
Hadi Hosseinimanesh Shahnaz Nayebzadeh Seyyed Hassan Hataminasab Mozhde Rabbani -
Open Access Article
419 - Explain a Service Quality Model with Emphasizing on Customer Satisfaction in the Restaurant Industry with Grounded Theory Approach
Abolghasem Ahmadi Azam Rahimi nik Mandan Momeni -
Open Access Article
420 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra Dashtlaali -
Open Access Article
421 - Investigating the impact of product quality management and customer orientation on organizational performance in the food industry
Mehrdad Ghiassi Seyedeh Masoumeh Ghamkhari Mohsen Sharbatiyan Hamid Pourbaba -
Open Access Article
422 - بررسی نقش علایم تجاری و سایر عوامل موثر بر وفاداری مشتری
وحیدرضا میراثی فرشاد تقوی پور بنام -
Open Access Article
423 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی
وحید پریچهر حمیدرضا سعیدنیا -
Open Access Article
424 - بررسی رابطه بین کیفیت خدمات بانکداری الکترونیکی با رضایتمندی، علایق رفتاری و استنباط مشتریان از خدمات الکترونیکی بانک ملّی (مورد مطالعه:بانک ملّی، شعب شرق تهران)
جلال حقیقت منفرد مرضیه شعبانی بهمند -
Open Access Article
425 - نحوه عملکرد سیستم مدیریت ارتباط الکترونیکی با مشتری در شعب بانک تجارت استان تهران
سیدکامران نوربخش هدی اسمعیلی -
Open Access Article
426 - تأثیر محیط فیزیکی و اجتماعی بر وفاداری مشتری با نقش میانجیگری رضایت مشتری
زهره دهدشتی شاهرخ علی محمدی -
Open Access Article
427 - بررسی تاثیر رعایت عدالت در ارائه خدمات بر رضایت مشتری با نقش میانجی اعتماد و ارزش ادراک شده در بانکداری اینترنتی (مطالعه موردی مشتریان بانک سپه در شعب شمال شهرتهران)
هرمز مهرانی منصوره صادقی -
Open Access Article
428 - عوامل کیفی موثر بر ترویج بانکداری موبایل
بهرام خیری مریم عبدلی -
Open Access Article
429 - بررسی تأثیر توانمندسازی کارکنان بر رضایت مشتریان از طریق متغیر تعدیلگر فرهنگ سازمانی (شهرداری منطقه ۱۷ تهران)
محمدرضا ربیعی مندجین مرتضی باقرزاده -
Open Access Article
430 - بررسی تاثیر اجرای فنی و سازمانی مدیریت ارتباط الکترونیکی با مشتری بر جذب مشتری (مطالعه موردی: بیمه ایران شهر تهران)
مهرداد حسن زاده دوگوری لیلا سیدرضوی -
Open Access Article
431 - تاثیر ادراک از ابعاد مسئولیت اجتماعی شرکت بر رضایت و ابقاء مشتری
یلدا رحمتی غفرانی نرگس دل افروز میترا شعبانی -
Open Access Article
432 - بررسی عوامل مؤثر بر وفاداری مشتریان به مجتمعهای تجاری
اسداله کردنائیج حسین ممبینی علیرضا بخشی زاده مهدی جهانی -
Open Access Article
433 - بررسی نقش ارزش نام تجاری بر رفتار خرید
بهروز قاسمی مهدی جوانمرد قصاب -
Open Access Article
434 - بررسی تأثیر مدل سیستمهای مدیریت ارتباط با مشتری
وحیدرضا میرابی بهرام خیری ساناز رضایی -
Open Access Article
435 - شناسایی و بررسی عوامل موثر بر رضایت مشتریان از خدمات صنعت بانکداری با استفاده از مدل سروکوال (مطالعه موردی شعب موسسه اعتباری توسعه)
سید کامران نوربخش نفیسه رستمی -
Open Access Article
436 - شناسایی عوامل تاثیرگذار برتوسعه تجارت الکترونیک با تاکید بر نقش شبکه های اجتماعی
نرگس دل افروز امیرعلی تقوی علی قاسمی سیامک جعفری -
Open Access Article
437 - ارزیابی عملکرد بهکارگیری سیستم مدیریت ارتباط الکترونیکی با مشتری (ECRM) در شرکتهای پذیرفتهشده در بورس اوراق بهادار تهران (مورد مطالعه: بانک سینا)
علیرضا صالحی میر فیض فلاح شمس قاسمعلی بازایی -
Open Access Article
438 - بررسی تأثیر رضایتمندی و وفاداری مشتریان بر روی عملکرد مالی بانک (بانک کشاورزی – شعب شهر تهران)
مسعود گودرزی لیلا فرجو اعظم سلیمانی -
Open Access Article
439 - طراحی مدل اثرات برونسپاری موفق بر کیفیت خدمات مشتریان (مورد مطالعه: دانشجویان دانشگاههای تهران)
یاسر سبحانی فرد مهدی محمدی -
Open Access Article
440 - بررسی تاثیر مستندات برند، آوازه ی برند و هویت برند بر رضایتمندی و وفاداری مشتری از برند(مطالعه موردی : بانک دی)
مصطفی عبدی نادره السادات نجفی زاده -
Open Access Article
441 - رابطه مشارکت بینبخشی با رضایت مشتریان (دانشجویان) در دانشگاه علوم تحقیقات تهران
محسن فتحی نصرت اله شادنوش احسانه نژادمحمد -
Open Access Article
442 - ارائه یک روش ترکیبی از ANP و VIKORدر زنجیره تامین سبز تحت محیط خاکستری جهت اولویت بندی مشتریان (مورد مطالعه: شرکت پخش فرآورده های نفتی منطقه فارس)
علیرضا علی نژاد جواد خلیلی -
Open Access Article
443 - بررسی میزان کیفیت خدمات خودروهای دوگانه سوز بر اساس مدل رضایت ـ وفاداری
بهرام خیری محمد فضلی -
Open Access Article
444 - بررسی عوامل روانشناختی توانمندسازی کارکنان و رضایتمندی مشتری در هتلهای کلانشهر تهران
شبنم کوهی حسین وظیفه دوست وحیدرضا میرابی -
Open Access Article
445 - بررسی تأثیر مدیریت کیفیت جامع بر بهبود عملکرد تولید با هدف ارتقاء سطح رضایت مشتری
حامد شاکریان فرشته اسدالهیان -
Open Access Article
446 - طراحی مدل جهت سنجش بلوغ CRM در سازمان با استفاده از AHP
سیدکامران نوربخش -
Open Access Article
447 - نقش استقرار مدیریت ارتباط الکترونیکی با مشتری در موفقیتهای درونی و بیرونی سازمان
بهرام خیری محمدجواد نائیجی -
Open Access Article
448 - بررسی رابطه بین کیفیت وبسایت و قصد خرید مجدد مشتریان موردمطالعه: فروشگاه اینترنتی دیجی کالا
نیلوفر کیا مهدی کریمی زند -
Open Access Article
449 - الگویی برای ارزیابی کیفیت خدمات ارایه شده به مشتریان
وحیدرضا میرابی ادوارد زادوریان -
Open Access Article
450 - برند (نام تجاری) خدماتی و فرآیند ایجاد ارزش – وفاداری مشتری
محمد علی عبدالوند شیرین شایسته -
Open Access Article
451 - تأثیر عوامل بازاریابی داخلی و کیفیت ارائه خدمات
هرمز مهرانی حمیدرضا سعیدنیا -
Open Access Article
452 - بررسی تاثیر ارزش ادراکشده برند، درگیری مصرفکننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان)
جمشید صالحی صدقیانی فاطمه قاسم زاده گوری شایان بختیاری -
Open Access Article
453 - بررسی تأثیر ابعاد مسئولیت اجتماعی شرکت بر ترجیح نام تجاری (مورد مطالعه: مشتریان هتلهای آزادی و استقلال تهران)
زهرا غلامی ناصر یزدانی مصطفی قاضی زاده -
Open Access Article
454 - شناسایی و رتبهبندی عوامل مؤثر بر رضایت مشتریان از خدمات اینترنتی شرکت مخابرات (مطالعهای بر مشتریان مخابرات شهرستان سبزوار)
مجید هلالی فرد حسین وظیفه دوست -
Open Access Article
455 - سنجش تأثیر استفاده از شبکه اجتماعی و فناوری اطلاعات و ارتباطات بر رضایت مشتری در تجارت B2B (مورد مطالعه : شرکت افرانت)
فاطمه صدرایی سینک محمدرضا بابایی محمد حسن تابش -
Open Access Article
456 - تأثیر هوش هیجانی کارکنان بر اثربخشی بازاریابی
حسین صفرزاده کامل کمالی نازنین بنکدار مازندرانی -
Open Access Article
457 - بررسی تاثیر ابعاد کیفیت خدمات الکترونیک بر رقابت پذیری بانک ها (مطالعه موردی: بانک های اقتصاد نوین،پاسارگاد،تجارت و ملت)
سیده فائزه طباطبایی جعفری ناصر یزدانی مصطفی قاضی زاده -
Open Access Article
458 - رفتار متصدیان بانکی و تأثیر آن بر تصمیمگیری مشتری
هاشم آقازاده غلامرضا جندقی زینب بزاز -
Open Access Article
459 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
460 - عوامل مشتریگرایی و مدیریت روابط مشتری
زهرا علیپور درویش حمیدرضا سعیدنیا عطیه نوری زاده قصری -
Open Access Article
461 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
نجم الدین موسوی راضیه فعلی محمد بوعذار -
Open Access Article
462 - بررسی تاثیر بین تجربه مشتری و وفاداری نگرشی و رفتاری بر میزان سرمایه گذاری مشتریان موسسه اعتباری کوثر اصفهان
مهدی نصراصفهانی -
Open Access Article
463 - Validation of value creation pattern with customers in the banking industry-Case study: Bank Mellat
Amir Ali Koushki Fataneh Alizadeh meshgani Nasser Fegh-hi Farahmand -
Open Access Article
464 - The role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs
mahdi shalbaf shirvani Ebrahim Ali Razini Rahmani Abdorahim Rahimi Nader Mohaghegh -
Open Access Article
465 - Providing a tool to study the factors affecting customer portfolio management (CPM) in the insurance industry
ali akbar jafri kambiz shahroodi seyed mahmoud shabgoo monsef narges delafrooz -
Open Access Article
466 - Designing an Inference System Based on Hierarchical Fuzzy Rules for Validating Bank Clients.
masome tadris hasani Maghsoud Amiri -
Open Access Article
467 - Summary The purpose of this study is to investigate the role of fintechs in customer retention mediated by customer satisfaction and is descriptive in nature and method and correlation in terms of relationships between variables. The statistical population included two sections of customers and employees of Bank Melli Iran branches in Tehran and the sample size was estimated 384 for customers and 248 for Bank Melli employees using stratified and
noman salehi hasan mehrmanesh jalal haghighat monfared mohammad reza kashefy neyshabouri -
Open Access Article
468 - Investigation of the financial marketing model of Melli Bank of Iran with emphasis on customer segmentation
mahdi dadras sina nematizadeh azam rahiminik -
Open Access Article
469 - An analytical review of scientific productions of financial literacy and knowledge and approaches to improve customer experience in the context of the capital market using a scientometric approach
Bibi Malihe Mahdizadeh Sayyed Hamid Khodadad Hosseini Hamed Nazapour Kashani -
Open Access Article
470 - Designing a Model for the Sale of New Goods through One-to-One Marketing Method (Case Study: Country Tire Industry)
Masaud Safizade Afsaneh ZamaniMoghadam Abbas Toloie Ashlaghi, -
Open Access Article
471 - Investigating the role of Social Responsibility, Service Quality, and Corporate Identity of Organizations and Customers on Customer Satisfaction and Loyalty (Case Study: Pasargad Bank)
abdillah naami seyedeh shima eftekhari sinjani Aliakbar Shahri Mejarshin -
Open Access Article
472 - The Impact of Organizational Culture, Organizational Strategy and Technological Innovation on the Effectiveness of Electronic Customer Relationship Management Systems.
zeynab soltani nima Jafari navimipour -
Open Access Article
473 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.
ali Yavari jafar beykzad -
Open Access Article
474 - The Effect of Customer Knowledge Management on organizational Effectiveness Considering the Mediating Role of Organizational Agility (Case Study: Sepah Bank of West Azerbaijan province
kamran Hosseinzadeh. reza rostamzadeh -
Open Access Article
475 - The Effect of Marketing Mix to Attract Loyal Customer، s to Help Customer Relationship Management System (CRM) (Case study: Kosar Credit Financial Institution)
Rasoul Salmasi Jafar Sadegh Feizi -
Open Access Article
476 - The CRM and ERP Impact on Value (Performance) Organizations Taking into Account of Mediator Integrated System and Process (Case Study: Mehvarsazan Iran Khodro Company)
Mohammad Mahmoudi meymand Fatemeh Shabannezhad -
Open Access Article
477 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
478 - The effect of organizational resource planning systems on supply chain management
kamran yeganegi sepideh Safar khani Iraj Movafagh -
Open Access Article
479 - An Analysis on the Anima Archetype in the Lyric Poem of "Mehr and Moshtari" from Assar Tabrizi
Vida Rekab Arash Moshfeghi Gholam Hossein Javanmard -
Open Access Article
480 - Investigating the effect of perceived service quality on customer satisfaction of Hakopian Company
mohammad hossein taheri -
Open Access Article
481 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi -
Open Access Article
482 - Customer response to amoral behavior of retailers (Case Study: Retailers in Tehran)
vahid gholizadeh mohamad rahim esfidani Iman Ahmadi -
Open Access Article
483 - Providing a Strategy to Improve the Quality of Customer Services in the Supply Chain
Alireza Agha gholizade sayar Mehdi Izadyar Reza Gharaeepour Fatemeh Eskandar -
Open Access Article
484 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
485 - Media Entrepreneurship in Industrial Organizations: Customer Clubs as Audience Engagement Platforms
Amir Khalafi Datis Khajeheian Ali Badizadeh -
Open Access Article
486 - Meta-Analysis o Factors Affecting Customers' Preferences in Selecting a Bank
naser Ghabouli ALIREZA Bafandeh Zendeh Samad Aali -
Open Access Article
487 - A Study on The Effect of Strategic Thinking on Total Quality Management and Customer Satisfaction in the Banking System
zahra mohammadiani Mahmoud Reza Esmaeili Hojjat Vahdati -
Open Access Article
488 - Predictive Model presentation for Customer Satisfaction from Software Support Services with Data Mining Approach
babak sohrabi Iman raeesi Samaneh Keshavarzi -
Open Access Article
489 - Investigating the Impact of Relationship Marketing (RM) Strategies on Customer Satisfaction and Customer Loyalty of Ansar Bank Clients
hosain vazifehdost hosein khajehnobar maryam abdoli -
Open Access Article
490 - Designing and Validating a Model for Integrating Customer Knowledge Management and Customer Relationship Management with a Competitive Advantage Approach in the Iranian Banking Industry
Saba Heydari Fariz TaheriKia Niloofar Imankhan -
Open Access Article
491 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
Nader Jafari Haftkhani, Abbas Rahimi -
Open Access Article
492 - The Role of Customer Knowledge Management in Creating Competitive Advantage in Small and Medium Enterprises; (Case Study: Companies in Industrial City of Khorramabad)
eliza azadbakht naser khani -
Open Access Article
493 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein Nikoo -
Open Access Article
494 - بررسی مدل ساختاری رعایت اخلاق کارکنان مجموعههای ورزشی شهرداری کرج بر سه بعد رفتاری قبل، حین و بعد از استفاده مشتریان: نقش میانجی نگرش
رسول مرادی هزاری انسیه فردی اکبر درخشان -
Open Access Article
495 - تأثیر مرچندایزینگ بر ارزش درک شده خرید توسط مشتریان فروشگاههای ورزشی
کاظم چراغ بیرجندی افسانه میرمرادزهی -
Open Access Article
496 - Evaluating the Relationship between Managers’ leadership Styles and Customer Satisfaction in Sport Clubs: The predictive role of personality attributes in the leadership styles of general managers
hashm purrezaian zinat nikaeen ali zaeri -
Open Access Article
497 - The Developing a Structural Modeling of a Customer Loyalty in Sports Services Based on Relationship Marketing
sajad moemeni gholamreza shabanibahar majid kiyani parvin mohammadi -
Open Access Article
498 - The Impact of Trust, Privacy and Service Quality on the Success of e-Customer Relationship Management in Fitness Clubs with Mediating Loyalty
mohssen mahmodi hamid foroghipoor mohammad nikravan najaf aghaei -
Open Access Article
499 - The Mediating Role of Social Networking in the Relationship between Online Retail Development with Mental Involvement and Consumers' Intention to Buy Sporting Commodity and Equipment: A Grounded Theory Study
parvin azadegan shahab bahrami korosh vaysi -
Open Access Article
500 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdi -
Open Access Article
501 - The Effect of Team Identity on Student loyalty Through Motivation
hamid samarikhalaj mona rezaei reza nikbakhsh -
Open Access Article
502 - The effect of customers' attitudes on their intentions of web rooming with the mediating role of online risk in luxury goods
mousa rahimi moein Khajeh -
Open Access Article
503 - Optimal control of customer dynamics using machine learning method with polynomial kernel
seyed Hamid Emadi Abolfazl Sadeghian مژده ربانی Hasan Dehghan Dehnavi -
Open Access Article
504 - Analysis of neuromarketing and its effect on the activity of brain waves of sports goods customers
Abas Nghizadeh Baghi فرزاد نوبخت نسرین عزیزیان کهن Akbar مهدوی Alireza Esfandiyari -
Open Access Article
505 - Relationship between strategic orientation and loyal customers emphasizing marketing capability
Mahdi Abdolazimi Heris hosseyn rahimi kalvar fatemeh hosenzadeh jenagurd -
Open Access Article
506 - Analyzing the Challenges of Integrating Artificial Intelligence and Customer Relationship Managemen
ُShirvan Keivani mojtaba heydari reza rostamzadeh -
Open Access Article
507 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool Rezaei -
Open Access Article
508 - The Role of Management Components in Training Customer Interaction in Saman Bank
Mahbobeh Shateri Yalda Delgoshaei Mohammad Naghi Emani ABBAS KHORSHIDI -
Open Access Article
509 - Evaluation of Student''''s Satisfaction in Islamic Azad University of Sanandaj Using Customer Results Indicator of European Foundation Model of Quality Management
Rafigh Hassani Mehdi Feizi -
Open Access Article
510 - Customer relationship management as a systematic strategy for deploying service-oriented universities
soghra afkaneh parivash jafari -
Open Access Article
511 - The impact of electronic service quality on customer satisfaction Bank Case Study: Mellat Bank branches in East Tehran
Mohammad Reza Sharifie Mohammad Rahim Rasouli Azad -
Open Access Article
512 - An Analysis of E-Service Quality vs. Customer Satisfaction in Melli Bank, Islamic Azad University Branch
Ruhollah Mehdinezhad Javad Ghaed mohammady -
Open Access Article
513 - effect of the quality of after sales services of Kia Motors Automobile Dealers in Tehran using the Servqual Model
ali shafiei mina jamshidi -
Open Access Article
514 - Designing and explaining the customer experience management model in creating value and revenue in the virtual tourism industry in the metaverse environment (with the method of data-based theory)
dorna abdollahi ماندان مومنی Masoumeh Latifi Benmaran -
Open Access Article
515 - interactive marketing model based on the national system of innovation in industrial tools
Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani -
Open Access Article
516 - Providing a paradigm model of customer interaction with an emphasis on electronic management of customer relations (a study of banks-affiliated universities)
Seyed Mohammad Azimi Kiumars Aria Seyed Mehdi Jalali -
Open Access Article
517 - طراحی الگوی مدیریت ارتباط با مشتری در شبکههای اجتماعی مجازی مبتنی بر بازاریابی سببی
ali reza salehi hossine vazifeh dust parviz saeedi Abdolaziz Paghghe -
Open Access Article
518 - Investigating the impact of supply chain correlation and customer orientation on sustainable management innovations with the variable role of information sharing moderator in new businesses (case study: industrial towns of Zanjan province)
Iman kheirkhah Alborz Hajikhani Rahele Jamshid Loo Seyyed Mehdi Moafi Madani -
Open Access Article
519 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
520 - The impact of social media with the help of artificial intelligence on customer engagement in the automotive industry
Nastaran Ghahremanzadeh سید عبدالله حیدریه Younos Vakil Alroaia -
Open Access Article
521 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade -
Open Access Article
522 - Identifying Factors Affecting Customer Loyalty of Sports Entertainment Service Companies
Mahdi Zarif Hassan Fahim Hossein Peymanyzad Mohamadreza Esmaelzadeh -
Open Access Article
523 - Customer Experience Management in Maritime Transport Industry
Hoda Zadvan bahram kheiri بهروز قاسمی -
Open Access Article
524 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce
Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی -
Open Access Article
525 - Identifying service quality dimensions in the digital platforms ecosystem and the influence on intention to use Based on customer experience
Asieh Nazemi Masoumeh Hoseinzade Shahri -
Open Access Article
526 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
527 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
fahameh farahbakhsh -
Open Access Article
528 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran)
مسعود صمدزاده Setareh Akhavan -
Open Access Article
529 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
530 - The Study of Effect Factors for Outsourcing Decision (Case study: Abfa Company in Mash City)
Houshang Taghizadeh ali divanbeigi -
Open Access Article
531 - Use of social media technology and its relationship with company performance with the mediating role of strategic customer relationship management capabilities
Akbar Valizadeh Oghani Nazli Rahimzadeh -
Open Access Article
532 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
zahra dashtlaali Ayatollah Mohammadi -
Open Access Article
533 - تأثیر مدیریت دانش مشتری و نوآوری بر عملکرد مالی سازمان
کبری کلاه کج فاضل پوریان فر -
Open Access Article
534 - The use of dynamic system in the analysis of customer relationship management model
somayeh hosseini MohammadReza Motadel Abbas Toloie Eshlaghy -
Open Access Article
535 - Determine of relationship between aesthetic dimensions and customer orientation of swimming pools in Golestan province
reza rezaeeshirazi Abdolsamad babaei -
Open Access Article
536 - Providing a framework for customer knowledge management with a digital marketing approach in the banking system emphasis on customer satisfaction
Mahmoud Jafari Dehkordi Mahmood Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
537 - segmenting and analyzing customer expectations of agricultural products innsranes found using the model (KANO , FAHP , FTOPSIS)
محمدرضا اسلامی eb bi sayyed mohammad reza davoodi -
Open Access Article
538 - Effect of Internal and External Features of Strawberry Products on Customer (Consumers) Satisfaction Case Study: Sanandaj
Aalo Naderi S. Nabieyan Mohamad Reza Zare Mehrjerdi Hamed Ghaderzadeh -
Open Access Article
539 - Applying data envelopment analysis and multi-criteria analysis of customer satisfaction to evaluate processed products
Maria Aliari mahmoud modiri Kaveh Khalili Damghani Kiamarth Fathi Hefeshjani -
Open Access Article
540 - Investigating the Factors Affecting the Electronic Well-Being of Female Customers on Purchasing from Electronic Brand Store during pandemic crises
Yazdan Shirmohammadi Morad Baradarn Esmail Nasiri Amene Kamali Sarvestani -
Open Access Article
541 - Developing an appropriate model for service-oriented universities and higher education institutions
صغری afkaneh پریوش jafari حسن sharifi نادر ghochian -
Open Access Article
542 - Presenting Culture – Orientation Model Based on Islamic Doctrine and Instruction in Education Organization of Iran
آیسودا goldehan فریبا karimi M.A nadi عبدالرسول Hadian Shirazi -
Open Access Article
543 - Measuring intellectual capital to develop human resources The automotive companies
محمود حقانی hasan sheibani سعید کرباسیان -
Open Access Article
544 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
545 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia -
Open Access Article
546 - بررسی تأثیر یکپارچگی زنجیره تأمین و مشتری مداری بر نوآوریهای مدیریتی پایدار با نقش متغیر تعدیلگر اشتراکگذاری اطلاعات در کسب وکارهای نو (مورد مطالعه: شهرکهای صنعتی استان زنجان)
Iman kheirkhah Alborz Hajikhani دکتر راحله جمشیدلو Seyyed Mehdi Moafi Madani
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