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Open Access Article
1 - Identifying dynamic capabilities in pharmaceutical industry by Grounded theory (GT)
معصومه کاظمی Seyed Mohammad Moghimi Ali Asghar PourezzatBackground: Strategy scholars have argued that capabilities can influence firm performance through a variety of means and mechanisms. Objective: Present study, based on the current state of the pharmaceutical companies and their need for dynamic capabilities, is trying MoreBackground: Strategy scholars have argued that capabilities can influence firm performance through a variety of means and mechanisms. Objective: Present study, based on the current state of the pharmaceutical companies and their need for dynamic capabilities, is trying to identify dynamic capabilities that make prospective and pioneering and fulfill their vision in current changing environment. Methods: In order to identify these capabilities, the qualitative approach and the Grounded theory approach have been used. In this regard, main capabilities were identified by 12 deep interviews with pharmaceutical industry experts. Findings: In the first phase of the study, 42 codes including market scanning, competitor monitoring etc. were extracted from interviews. And in coding phase, the codes obtained from previous step were classified into 13 codes of environmental scanning, creating an intelligent information system, idea generation, new product development, new process development, organizational flexibility, technological flexibility, adaptability, ability to evaluate and apply foreign knowledge, creating a communication network, managerial recognition, strategic decision making and managerial human capital. Finally, the ability to understand the environment, innovation capability, flexibility capability, attractiveness capability, and managerial capability were identified as dynamic capabilities of the pharmaceutical industry. Conclusion: Pharmaceutical companies will be able to identify the conditions and changes through the ability to understand the environment and they will be able to provide appropriate response to these conditions by innovation and flexibility capabilities, attractiveness and managerial capabilities. Manuscript profile -
Open Access Article
2 - The effect of understanding organizational justice on work engagement : Investigating the mediating role of employees' psychological security
Naghmeh Keyhanian Mohammad Sadegh Hasanzadeh Mahnaz Hemmati No'doust GilaniBackground: Although psychological security plays an important role in employees, but managers can improve the level of organizational justice by adopting the appropriate leadership style in their management style, to increase the field of attachment to work among emplo MoreBackground: Although psychological security plays an important role in employees, but managers can improve the level of organizational justice by adopting the appropriate leadership style in their management style, to increase the field of attachment to work among employees of the organization. Objective: To determine the effect of perception of organizational justice 1 on attachment to work 2 with the mediating role of mental security 3 in Tonekabon justice staff. Methods: The research is applied in terms of purpose and descriptive in terms of how to collect data. The research population of all Tonekabon justice employees was 182 people. Using a proportional stratified method, a sample of 128 people was selected based on Cochran's formula. Data analysis was performed with SPSS and PLS software. Findings: According to the research findings, all three variables have a higher average than the expected average. Results: The psychological security variable acts as a complete mediator in the impact of organizational justice on work attachment, and in fact, perceived justice of employees in the organization can increase the desire to work among employees. Manuscript profile -
Open Access Article
3 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
seyedeh fatemeh hosseini khorrami rasoul asgarpourAttracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed t MoreAttracting the customer is not possible when the goal is to sell a product to the final buyer. Instead, sellers try to attract customers by creating various stores, advertising, designing and building various showcases to offer the product. Therefore, this study aimed to investigate the effect of augmented reality on customer buying behavior with respect to the mediating role of perceived pleasure and customer satisfaction in the tourism industry. This research is of applied type, and the research method in this research is descriptive-survey type. The statistical population of the study includes the customers of Elie Gesht Company and the sample size (384 people) has been calculated using the Cochran's formula. The required information was collected using standard questionnaires. In this study, in order to determine the reliability of the questionnaire, Cronbach's alpha test was used and the data were analyzed using Smart PLS software. The method of data analysis is also partial least squares. The results show that augmented reality has a positive and significant effect on perceived pleasure and customer satisfaction in the tourism industry. Perceived pleasure also has a positive and significant effect on customer behavior. But customer satisfaction does not have a positive and significant effect on customer behavior and perceived satisfaction on customer satisfaction. Manuscript profile -
Open Access Article
4 - The Effectiveness of paragraphing of science text on Reading Comprehension, students
Atefeh FerdosipourThe main purpose of this research was to study and compare the different type’s texts and paragraphing among majoring inpsychology and education. The sample group, who were selected through random sampling, was 300 students studying atstate universities in Tehran. MoreThe main purpose of this research was to study and compare the different type’s texts and paragraphing among majoring inpsychology and education. The sample group, who were selected through random sampling, was 300 students studying atstate universities in Tehran. The subjects were randomly assigned into experimental groups after random sampling. Theinstrumentation of the study included texts, text comprehension questionnaire. The collected data were analyzing applyingANOVA test. The statistical analysis indicated that text paragraphing would increase comprehension. Manuscript profile -
Open Access Article
5 - بررسی نقش رسانه ملی در توسعه ارتباطات بین فرهنگی در میان اقوام ایرانی از دیدگاه صاحب نظران
سید علی رحمانزاده زهرا غفاری معین -
Open Access Article
6 - Investigating the Effectiveness of Brain-compatible Teaching model with Mathematics Reading Comprehension Strategy (SQRQCQ) on Correcting Students’ Computational Errors in Solving Verbal Problems
مریم السادات وزیری هامانه فرهاد حسین زاده لطفی علی ایرانمنش مهدی آژینی احمد شاهورانیThis study aimed at investigating the effectiveness of brain-compatible teaching model with mathematics reading comprehension strategy on correcting third grade students’ computational errors in solving verbal problems. In this study, quasi-experimental research m MoreThis study aimed at investigating the effectiveness of brain-compatible teaching model with mathematics reading comprehension strategy on correcting third grade students’ computational errors in solving verbal problems. In this study, quasi-experimental research method was used. A verbal question test was used as the research instrument in the study. The sample included 65 third grade female students from non-public schools that were assigned into two groups of control and experimental. The results obtained from Wilcoxon test indicated that the brain-compatible teaching model with mathematics reading comprehension strategy was effective on the third grade students’ correction of computational errors in solving verbal problems. Therefore, it can be concluded that considering and using the brain-compatible learning activities can enhance students’ educational success and motivate them to learn Mathematics. This was abstrac of this article whit Investigating the Effectiveness of Brain-compatible Teaching model with Mathematics Reading Comprehension Strategy (SQRQCQ) on Correcting Students’ Computational Errors in Solving Verbal Problems title. Manuscript profile -
Open Access Article
7 - Effect of Different Levels of Corporate Risk Disclosure on Investors' Perceptions
MohammadHossein Labibzadeh حجازی Hejazi allahkaram salehi Farshin HormoziDisclosure of the main risks of the business unit and changes in those risks, along with management plans and strategies, to address or reduce these risks and the effectiveness of risk management strategies. This disclosure of information helps financial users assess th MoreDisclosure of the main risks of the business unit and changes in those risks, along with management plans and strategies, to address or reduce these risks and the effectiveness of risk management strategies. This disclosure of information helps financial users assess the entity's risks as well as their expected consequences. The purpose of this research of Effect of Different Levels of Corporate Risk Disclosure on Investors' Perceptions. In this study, considering that there was no clear and coherent basis for the separation of levels of risk reporting, based on the methodology of the qualitative sector, an attempt was made to identify the dimensions of risk disclosure based on the content analysis process. Therefore, in terms of the result of this research, it is developmental, and in terms of its applied purpose, it is in the category of semi-experimental research. It is also a combination of research data types. In this study, a scenario-based questionnaire was used to test the hypotheses. The scope of the research in 2020, the statistical population included active investors in the Tehran Stock Exchange, 160 people were selected as a sample size and examined. The results of the research in the qualitative part indicate the existence of two main categories as levels of risk reporting of capital market companies. The results in the quantitative section also showed that the average perception of investors in the convergence of risk disclosure is higher than the divergence in risk disclosure Manuscript profile -
Open Access Article
8 - Investigation of financial inclusion and financial literacy's Role in Perceived Investment Value in Tehran Stock Exchange
maryam mirzaei zahra ShiraziyanThe most important microeconomic theory and theories of modern finance is that the value of the investment, increase profitability, rationality and perfect information, lies. But recent research shows that the value of investment in various aspects and influenced by var MoreThe most important microeconomic theory and theories of modern finance is that the value of the investment, increase profitability, rationality and perfect information, lies. But recent research shows that the value of investment in various aspects and influenced by various factors, including the role of financial inclusion and literacy. Leading financial inclusion and financial literacy study to evaluate the impact on the perceived value of investing in the stock market took place. This is a usability study of its kind, was a cross-sectional survey was conducted. The population of Hamedan an unlimited number of active investors in the stock exchange were estimated from a sample of 384 members was selected randomly and without replacement. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling was used. The results showed that inclusion and financial literacy and Mvlfhhayshan significant impact on the perceived value of the investor's investment. As well as evidence of a direct and positive impact on the inclusion of financial literacy and financial parameters were observed. Manuscript profile -
Open Access Article
9 - The Effects of Corruption Perception Index on Tax Revenues In Iran
M. Mohammadi A.H. Ghafarinejad S. AhmadiThe main purpose of this study is to explore how corruption in public sectors affects collection of tax between in Iran. We have used GMM models to find the impact of Corruption Perception Index on tax revenues collected from 1980 to 2010. The results show that lower c MoreThe main purpose of this study is to explore how corruption in public sectors affects collection of tax between in Iran. We have used GMM models to find the impact of Corruption Perception Index on tax revenues collected from 1980 to 2010. The results show that lower corruption perception indices i.e. high level of corruption has reduced every type of tax revenues except consumption and sales taxes. We have also found that GDP per capita and the degree of economic openness are positively related to the amount of tax collected. Another finding of our study is that inflation and value added of agricultural sector are negatively related to all tax revenues. -SA style='font-size:11.0pt;mso-ansi-font-size:10.0pt; font-family:Nazanin'>این مقاله با استفاده از شش مدل، به بررسی شاخص درک فساد بر درآمدهای مالیاتی و اجزا آن می­پردازد. این مدلها با استفاده از تکنیک GMM داده­های سری زمانی برای 31 سال برآورد شده است. نتایج نشان می­دهد که شاخص­های درک فساد بر انواع مالیات­ها به جز مالیات بر مصرف و فروش دارای تأثیری منفی بوده و متغیّرهای درجه باز بودن اقتصاد و درآمد سرانه نیز تأثیر مثبت و معنی­داری بر انواع درآمدهای مالیاتی دارند. همچنین ارزش افزوه بخش کشاورزی و تورم دارای تأثیر منفی و معنی­دار بر تمامی مالیات­ها میباشند. از این رو مهم ترین توصیه سیاستی این مطالعه آن است که اگردولت به منظور بالابردن سطح رفاه در پی افزایش درآمدهای مالیاتی است، بایستی با بهرهگیری از سیاست­های مناسب و با پیاده سازی اصلاحات از میزان فساد مالی و اداری بکاهد و این امر مستلزم افزایش درآمد از پایه­های مالیاتی است که کمتر در معرض فساد هستند. Manuscript profile -
Open Access Article
10 - تأثیر بی ثباتی نرخ ارز بر صادرات خرمای کشورهای عمده صادرکننده با استفاده از مدل دوربین فضایی
عاطفه دکالی سید مهدی حسینی امیر دادرس مقدم -
Open Access Article
11 - بررسی اثر درآمد نفتی بر درآمد مالیاتی کشورهای صادرکننده نفت
فاطمه نظری -
Open Access Article
12 - Causal structure model of service quality and perceived value on repurchase intention mediated by customer satisfaction (the case of pharmacies in Tehran)
Soheila Sardarintroduction: Service quality is known as a competitive advantage and impacts on customer satisfactiondirectly because of competitive markets and lack of product differentiation. Knowing the mental image of the organization by customers reveals the strengths and weaknes Moreintroduction: Service quality is known as a competitive advantage and impacts on customer satisfactiondirectly because of competitive markets and lack of product differentiation. Knowing the mental image of the organization by customers reveals the strengths and weakness points of organization, adopt strategies and enhance performances. The purpose of this article is investigating the impact of service quality and perceived value on the post-purchase intention with the mediation of customer satisfaction. Methods: two questionnaires were designed according to the SERVQUAL model and effective factors of research variables. These two questionnaires were collected from 384 customers of pharmacies in Tehran city and analyzed by structural equation modeling and Smart PLS software used. Results: The results show that service quality and perceived value affect post-purchase intention. Customer satisfaction affects post-purchase intention as a mediator. Conclusion: The share of customer satisfaction is more than the two other variables and the share of service quality is less than perceived value. Manuscript profile -
Open Access Article
13 - Identification and ranking of effective factors in competitiveness on the growth and development of the export market using fuzzy multi-criteria decision-making techniques
somayeh Hozouri Mohammad ail abdolvandThe main objective of this research is to evaluate the factors affecting competitiveness on the growth and development of the export market in the commercial and export companies. The method used in this research is applied in terms of purpose and descriptive, survey an MoreThe main objective of this research is to evaluate the factors affecting competitiveness on the growth and development of the export market in the commercial and export companies. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (230), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.86, which indicates a high level of reliability. To analyze the data, Kolmogorov-Smirnov tests, Spearman test and T-test using Spss software and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make The results indicate that this research consists of 4 main components of environmental factors (with 3 questions), internal agent (with 7 questions), resource-based approach (with 4 questions), factor of production capacity (with 3 questions) And a total of 17 sub-criteria. By using the fuzzy tops is method and designing a specific questionnaire, effective factors of competitiveness on the growth and development of the export market of food industry were ranked and prioritized. Finally, among the 17 existing subsets of "customer orientation", "consumer trends", "ability Firm in Product Marketing "and" Competitive Power "ranked highest. Manuscript profile -
Open Access Article
14 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
مهناز کاظمی سید علیرضا سید صالحیAbstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit diffe MoreAbstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit different outlooks on environmental concerns .This paper proposed definitions today on customer perceived value of green products deals. Research method was descriptive survey, the health of consumers and detergents were randomly Qazvin 472 people responded price - the social - emotional value - the value and meaning of epistemological were provided. Social value and the highest quality effects on consumer choice behavior towards green products were not worth the price to the consumer of utmost importance. The results indicate that consumers are looking for quality and freshness of a certain social consent is not sensitive to the high price of green products. These restrictions can be no real knowledge of green products as consumers Manuscript profile -
Open Access Article
15 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnaviThe aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived MoreThe aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green ( organic), The research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population study are student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted . Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as the effectiveness have a positive impact on the intention to buy green( organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile -
Open Access Article
16 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex)
Hossein Adel Abootorab Alirezaie Seyed Mahdi JalaliBackground: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online s MoreBackground: In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach. Objective: This study aimed at the role of trust and gender in online shopping with future research approach. Methods: The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software. Results: Spearman gender correlation coefficient and confidence on satisfaction and intention to buy 731.0, foresight, perceived benefits, continuity of trust, perceived risk and satisfaction on intention to buy 705.0, 636.0, 639.0, 461.0-and 817.0 so that all at a significant level less than 05.0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman gender on the intention of buying 193.0, and the significance level of 083.0 showed that this hypothesis is not confirmed. Conclusion: To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, perceived benefits and a decrease in perceived risk can increase the satisfaction and intention of purchasing again. Manuscript profile -
Open Access Article
17 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezaniOne of the main directions of development of modern banking and profitability for banks to measure customer lifetime value is considered. Since these customers core services and the importance of customers in this industry as a finance major role in the development of n MoreOne of the main directions of development of modern banking and profitability for banks to measure customer lifetime value is considered. Since these customers core services and the importance of customers in this industry as a finance major role in the development of new services and profitable plays since the model lifetime value of the customer based brand equity and indicators of banking attention In this study, researchers have presented the brand equity model of Refah Bank with emphasis on the mediating role of brand equity between perceived value and customer lifetime value. In this regard, the statistical population is targeted at specific customers of Refah Bank and the sample size is 382 based on Cochran formula. Data were collected by questionnaire and descriptive statistics using SPSS software and testing of research hypotheses and model presented by structural equations using partial least squares method (pls software). Results from customer data show that the Z-Value of the Sobel test was 20/68, because of the greater than 1.96 at 95% confidence level, the mediating variable effect. Brand equity values were corroborated by the relationship between perceived value and customer lifetime value and the mediating role of brand equity. Manuscript profile -
Open Access Article
18 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
Ali Khorsand Delche Sedigheh JalalpourNowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. Th MoreNowadays E-commerce is a significant issue in the business world. The purpose of this study is to investigate the effect of website reputation and website quality on the intention of online customer to shopping through mediating customer sentiment and perceived risk. The research methodology is in terms of the objective is an applied research and in terms of data collection is a descriptive-survey research. The statistical population of the study was customers of Digi Kala Company in Tehran and 384 subjects were selected by random sampling method. The instrumentations of the study was a researcher-made questionnaire, which is a combination of the Sharon and Young (2013) questionnaire and other researchers. The data was analyzed by SPSS and smart PLS software. The results of this study show that website reputation and website quality have a positive and significant effect on customer's online shopping intention through mediation of customer sentiment and perceived risk. Manuscript profile -
Open Access Article
19 - Identifying and ranking the variables affecting credit guarantees on the growth and development of the export market Using Group Decision Making Technique (MCDM)
Somayeh Hozouri Mohammad ail abdolvand Amir Hossein Yavari NikThe objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical popu MoreThe objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.84, which indicates a high level of reliability. To data analysis, structural equation technique tests and for grouping of the mentioned factors from AHP, group decision making techniques (MCDM) have been used and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make .The results indicate that this research consists of 6 main components of Increase production capacity (with 7 Factors), Reduce the cost of goods and services (with 3 Factors), Creating foreign exchange earnings (with 3 Factors), Improving the competitiveness of export goods and services and exporters (with 5 Factors), Facilitate the process of economic growth and development (with 3 Factors), Provide favorable conditions through its guarantees for foreign buyers (with 3 Factors), And a total of 24 sub-criteria. By using structural equation and MCDM techniques and designing a specific questionnaire, effective factors of credit guarantees on the growth and development of the export market were ranked and prioritized. Finally, among the 24 existing subsets of “Provide favorable conditions through its guarantees for foreign buyers” Based on the MCDM technique and “Reduce the cost of goods and services” Based on structural equations ranked highest. The objective of this research is to evaluate the factors affecting credit guarantees on the growth and development of the export market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0.84, which indicates a high level of reliability. To data analysis, structural equation technique tests and for grouping of the mentioned factors from AHP, group decision making techniques (MCDM) have been used and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make .The results indicate that this research consists of 6 main components of Increase production capacity (with 7 Factors), Reduce the cost of goods and services (with 3 Factors), Creating foreign exchange earnings (with 3 Factors), Improving the competitiveness of export goods and services and exporters (with 5 Factors), Facilitate the process of economic growth and development (with 3 Factors), Provide favorable conditions through its guarantees for foreign buyers (with 3 Factors), And a total of 24 sub-criteria. By using structural equation and MCDM techniques and designing a specific questionnaire, effective factors of credit guarantees on the growth and development of the export market were ranked and prioritized. Finally, among the 24 existing subsets of “Provide favorable conditions through its guarantees for foreign buyers” Based on the MCDM technique and “ Reduce the cost of goods and services” Based on structural equations ranked highest . Manuscript profile -
Open Access Article
20 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghalehEffective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a con MoreEffective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a concern. The purpose of this study is to investigate the effect of communication effectiveness on customer satisfaction with the mediating role of perceived value, perceived quality and customer trust. The research is a descriptive correlational research in terms of applied purpose and method. The statistical population of this study includes all customers of Bank Shahr in Qazvin province. The size of the target population was unlimited and according to Krejcie and Morgan table was equal to 384 people. The questionnaire was distributed electronically among the statistical population and finally 384 questionnaires were analyzed. The available sampling method was selected for data collection and the required data were collected in this study using a 21-item questionnaire. The results of the study showed that the effectiveness of communication has a positive and significant effect on customer satisfaction, customer trust, perceived value and perceived quality. Also, the effectiveness of communication indirectly leads to customer satisfaction through trust, perceived value and perceived quality. Other results are presented in the form of discussion and conclusions in the research. Manuscript profile -
Open Access Article
21 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza GhorbanianThe purpose of this study is to investigate the effect of social media personalization on perceived brand value and brand loyalty with the mediating role of brand interaction and consumer in Tehran. The research method is applied in terms of purpose and based on the dat MoreThe purpose of this study is to investigate the effect of social media personalization on perceived brand value and brand loyalty with the mediating role of brand interaction and consumer in Tehran. The research method is applied in terms of purpose and based on the data collection method, it is a descriptive survey. The statistical population of the study is all customers of SNAP in Tehran and a simple sampling method is available. Using Cochran's formula, 384 people were selected as a sample. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.829. The validity of the research tool has also been investigated by confirmatory factor analysis technique. Then, the data were analyzed by structural equation modeling using Smart PLS software. The results of examining the research hypotheses indicate that Social media personalization influences brand interaction and consumer, perceived value, behavioral intent, and pricing. On the other hand, brand interaction and consumer affect perceived value, behavioral intention and pricing. Finally, social media personalization plays a role in perceived value, behavioral intent, and appropriate pricing with the mediating role of brand interaction and consumer. Manuscript profile -
Open Access Article
22 - Mobile-Banking Adoption by Iranian Bank Clients
M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani TabarThis study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the fac MoreThis study is designed to provide some insights into factors affecting the adoption of mobile banking in (MB) Iran. Encouraging clients to use the cell phone for banking affairs, and negative trends in the adoption of this technology makes it imperative to study the factors affecting the adoption of mobile banking.Thisstudy builds a comprehensive theoretical model explaining mobile banking adoption. A survey was adminstered to validate critical factors in Iran. 361 students participated in this study. The SEM techniques used to incorporate the construct validity and testing the hypotheses. The AMOS software was used to analyze the statistics. We examined eight latent variables of perceived usefulness, perceived ease of use, need for interaction, perceived risk, perceived cost, compatibility with life style, perceived credibility and trust. We found that these constructs successfully explain adoption of mobile banking among Iranian clients. Adaptation with life style and trust are found to be the most significant antecedents explaining the adoption of mobile banking. The present research is the first study using Structural Equation Modeling in order to test MB in Iran. Moreover, we examined eight variables which in comparison to previous study that used four or five variables, show more variance. Manuscript profile -
Open Access Article
23 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. GhafelehbashiRecently, the concept of customer value has drawn increasing attention as a measure of business performance. Customer value focuses on consumer purchase decision making. Markets and companies need to understand consumer behavior becomes more than ever bef MoreRecently, the concept of customer value has drawn increasing attention as a measure of business performance. Customer value focuses on consumer purchase decision making. Markets and companies need to understand consumer behavior becomes more than ever before.The present study tests a modified customer value theory in mobile cell companies. Some factors effectively stimulate the behavioral intentions. A survey was distributed to students at Islamic Azad University.The results show that three is a significant relationship between brand class and perceived quality. Perceived quality and customer value plus purchase intention has an indirect significant relationship between price and price fairness, and customer value and price, customer value and search intention. Manuscript profile -
Open Access Article
24 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
P. Ghafari Ashtiani M. S. Horri B. GholamiWith the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s MoreWith the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile -
Open Access Article
25 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values
S. A. Seyed Salehi M. KazemiThis paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products.According to the different concerns and perspectives that consumers have towards the environment, to examine whether significan MoreThis paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products.According to the different concerns and perspectives that consumers have towards the environment, to examine whether significant differences in the levels of consumption and consumer choice behavior, there is will. Research method was descriptive survey, the society were the Cleaning and hygiene consumers and randomly472 of Qazvin people responded to the questions. Using the data collected through the questionnaire and analysis of structural equation modeling to assess the impact of each of the so indices choice behavior dealt. And reached the conclusion that the client understands all aspects of the research, including the quality, price, value, social value, emotional value, the value provided and conditional value and epistemological value. Social values and the quality is highest impact ton consumer choice behavior towards green products and worth the price to the consumer is not very important. Our results indicate that consumers are looking for high quality, fresh new products; the acquisition of social satisfaction, special conditions for the purchase of green products and is not very sensitive to the high price of green products. Manuscript profile -
Open Access Article
26 - An Investigation on Effective Factors Increase of Customer Trust in Buying Internet Goods and Services
A. Sheikhi R. Shafeai H. FaroughiThis study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted MoreThis study investigated factors influencing increased customer confidence in purchasing goods and services have been conducted. Today, security and customer confidence in purchasing goods and services most major concern is the Internet. Many studies have been conducted to understand the dimensions of trust. Since customer confidence both in terms of logical and empirical relationships is an important variable, therefore it is essential to organizations providing goods and services in order to take steps to protect customers. In this research study Lee and Turban model has been chosen as the base model. This study considered the impact of each of the six hypothesized factors perceived credibility of organizations and companies providing goods and services, electronic infrastructure and its underlying factors, personal factors, customer knowledge, field experience, risk appetite, with a descriptive methods were studied on credit. According to the characteristics of the study population Stratified sampling method was used. To determine the sample size, the method is used to estimate the sample size Cochran. A questionnaire was designed based on a Likert and the sample consisted of 384 subjects were distributed. The population was divided into three groups that Of the 384 questionnaires, 128 population among banks the sample was stratified, 128 questionnaires to randomly between customer Refah chain stores, dealers, Sony, Samsung, LG, Internet Service Provider Companies and Among the remaining 128 questionnaires shows for dealers and customers that two-month intervals Since the beginning of the September 2011 to November 2011 held in Sanandaj Fairground, Using simple random sampling, were distributed. Findings confirm that the sixth hypothesis. Manuscript profile -
Open Access Article
27 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan DehnaviThe aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived MoreThe aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), the research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population studyare student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as them effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile -
Open Access Article
28 - Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)
M. Haghighinasab S. Ghasemi M. Torkaman A. GhasemiThe thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the gove MoreThe thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran .The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile, improving the quality of services in government counter offices as well. Manuscript profile -
Open Access Article
29 - The Evaluation the Relation between Loyalty Programs, Customer Loyalty and Affiliated Components (Case Study: Drug Distribution Companies)
S. Shamsi Gooshki M. Solgi M. M. Bahram ZadehIn the recent years, the competition to attract and retain customers compels marketers to use and develop the loyalty programs. Drug distribution companies associate with a variety of customers and have a high financial turnover. These companies have high profitability MoreIn the recent years, the competition to attract and retain customers compels marketers to use and develop the loyalty programs. Drug distribution companies associate with a variety of customers and have a high financial turnover. These companies have high profitability potential and customer value over the price it pays. The main objective of this study is to investigate the impact of loyalty programs on customer loyalty in terms of customers. The statistical community is all pharmaceutical companies in Tehran that at least experience loyalty programs once during the year 1390. This study is a descriptive and survey research. Using cluster sampling, 337 customers of drug distribution companies (daro pakhsh, Hejrat and Razie) were chosen. Data were collected using a questionnaire. Results showed that loyalty programs, satisfaction, commitment, and received vale have the most influence on customer loyalty, at the 99% confidence level. Manuscript profile -
Open Access Article
30 - The Survey of the Effects of Respect and Rapport on Relationship Quality Perception of Customers of Small Healthcare Firms
H. Esmailpour H. Javan mard A. BajlanPurpose : Consequent upon the intense competitive nature of today’s business environment, service businesses are seeking for the most creative but effective means of attracting and retaining customers. One of the ways is to build quality relationship via interpers MorePurpose : Consequent upon the intense competitive nature of today’s business environment, service businesses are seeking for the most creative but effective means of attracting and retaining customers. One of the ways is to build quality relationship via interpersonal relationship with customers. The purpose of this paper is to evaluate two ways of building interpersonal relationship with customers –respect and rapport, and their impact on overall customer perceived relationship quality. Methodology : In this investigation the general population has randomly selected for among the patient of dentists all over Arak in 1390.The participants were selected among 220 people to fill in the questionaries.199 out of 220 datas were analyzed to draw the hypothesis. To analyze the datas the data-base Lisrel software was taken in to account. The reliability cooficient of given questionries derived to be 0/917 and was calculated by Korenbakhe Alpha formula. Findings : On the basis of analyzed datas it could be hypothesized that Attention and valuing to the particularity no significantly effect on the relationship quality perception. Understanding has significantly effect on the relationship quality perception. Responsibility has significantly effect on the relationship quality perception. It also hypothesized that being There was a significant relationship between respect and relationship quality. Research Limitations : The analysis has focussed on one city, so the sample, though sufficient, is restricted to one specific case. Managerial Implications : This research is of practical use to service companies (especially healthcare service providers) interested in developing effective strategies for building quality relationship with customers. Building good rapport and respecting customers are useful relational strategies to pursue. Manuscript profile -
Open Access Article
31 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. AlinejadWhat consumers know or think they know about product price levels is an important research area from both a societal as well as a marketing perspective. This study investigates objective and subjective price knowledge and the effects of price consciousnes MoreWhat consumers know or think they know about product price levels is an important research area from both a societal as well as a marketing perspective. This study investigates objective and subjective price knowledge and the effects of price consciousness, price search behavior, purchase frequency, time availability, and perceived price dispersion on the two knowledge dimensions as well as the relationship between objective and subjective price knowledge. This paper uses a sample of 270 consumers of Shahrvand supermarkets in Tehran; data were collected from a questionnaire, and structural equation modeling was used for data analysis. Price search behavior and purchase frequency had positive effects on both subjective and objective price knowledge, but time availability had no significant effect on objective or subjective price knowledge mediated by effects on price search. Furthermore, perceived price dispersion had a negative effect on objective price knowledge. Price consciousness had a positive effect on both subjective and objective price knowledge mediated by effects on price search and purchase frequency, but price consciousness had no significant direct effect on subjective price knowledge. Finally, objective price knowledge had a positive direct effect on subjective price knowledge. Manuscript profile -
Open Access Article
32 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
A. H. Ebrahimi B. kheiry S. YadegariBrand Equity in International brand variety will be evaluated annually by a reliable global organization, but assessment from customers’ points of view is very important and considerable. As companies’ eventual success and survival depends on MoreBrand Equity in International brand variety will be evaluated annually by a reliable global organization, but assessment from customers’ points of view is very important and considerable. As companies’ eventual success and survival depends on customers, therefore brand equity role is higher than physical assets, which indicates the importance of the subject. The Gil et al. Model is used by Aaker and You researches, which have experience in Spain, and for the first time, family variables have been examined in this experience. The cultural, community, psychological, and environmental differences of the different countries are considered in this study. It estimates effective elements on brand equity based on customers’ opinions that include price factors, advertising, and family promotion through evaluating brand equity dimension on customer’s realization from brand associations, loyalty, and quality. Our survey is based on simple random sampling procedure from Refah Chain Stores’ consumers in Tehran. Spiermn Unification ratio method in theory experiment and …s Analyze path for the consideration of direct and indirect influence on brand equity is employed in this survey. The results of this study indicate that price, family, advertising, and distribution have indirect influence on brand equity. Familiarity with the brand and perceived quality have direct impact on loyalty and brand equity as well. Finally, family has been recognized as the most influential element in increasing brand equity. Manuscript profile -
Open Access Article
33 - The Effect of Supply-Side Factors on diffusion of Management Accounting Innovations
Mostafa Zolghadr Hamid Haghighat Gholamreza KordestaniFactors affecting adoption of management accounting innovations have been studied in several aspects. According to theoretical literature, adoption of these innovations is highly supply oriented and in many cases, that is the result of their supply via the actors that p MoreFactors affecting adoption of management accounting innovations have been studied in several aspects. According to theoretical literature, adoption of these innovations is highly supply oriented and in many cases, that is the result of their supply via the actors that perform research and development which are necessary to support the initial development of the innovation. In this regard, the purpose of this study is to examine the effect of supply-side factors of management accounting innovations, including management consulting services firms, sources of knowledge about management accounting and internal champions on the adoption of these innovations. In addition, this research examines the impact of the perceived attributes of management accounting innovations on the relationship between supply-side factors and adoption of these innovations. For this purpose, by using the questionnaire, data about 121 companies accepted in TSE was gathered and analyzed using structural equation modeling. The results show that supply-side factors have a direct impact on the adoption of management accounting innovations. In addition, perceived attributes of innovation play a mediatory role in the relationship between the supply-side factors and adoption of them. These findings confirm the impact of market perspective on the development and diffusion of management fashions, including modern management accounting techniques. Manuscript profile -
Open Access Article
34 - Visualizing Financial Statements and Improving Users' perception of Intellectual Capital in Companies
Nassim Shahmoradi Hashem Nikoomaram Bahman Banimahd Feridoon Rahnamay RoodposhtiPresentation and transfer concepts in accounting, in most cases are based on numbers. While to obtain and extract some concepts such as intellectual capital, more calculation is needed. In this study, it has been tried to use the power of visualization as a cognitive me MorePresentation and transfer concepts in accounting, in most cases are based on numbers. While to obtain and extract some concepts such as intellectual capital, more calculation is needed. In this study, it has been tried to use the power of visualization as a cognitive means for the disclosure of intellectual capital concepts in financial statements. To this aim, using Davison's view some images were designed that were related to the concepts and were added to the associated reports in of a company in order to be experimentally tested among the MA students of accounting in 1394. To evaluate, confirmatory factor analysis was used. To test the research hypotheses two independent samples t-test were conducted. The obtained results confirm the high efficiency method used in improving the respondents perception of intellectual capital. Manuscript profile -
Open Access Article
35 - An Explanatory model for Intellectual Perception of Budgeter at Iranian Universities and Research Institutes
Farzaneh Jalali Aliabadi Bita Mashyekhi Ali Asghar Pourezzat Ezzatollah AbbasianDue to the importance of public budget in Iran, the aim of this research is to develop a model for intellectual perception of those who are involved in budget preparation at Iranian universities. For this purpose, using Grounded Theory Method and deep and unstructured i MoreDue to the importance of public budget in Iran, the aim of this research is to develop a model for intellectual perception of those who are involved in budget preparation at Iranian universities. For this purpose, using Grounded Theory Method and deep and unstructured interviews with the people who are directly involved in the budget preparation process at the sample Iranian universities, we established a paradigm model containing causal conditions, axial phenomenon, context, intervening conditions, action/interaction strategies, and the consequences. The research is done using MAXQDA software version 10 for open coding and Excel 2013 for axial and selective coding.After open, axial, and selective coding, it is extracted that the axial phenomenon in this research is "budgeting as a negotiation process". This axial phenomenon along with context and intervening conditions lead to some action or interaction strategies. Finally, the phenomenon of "slack in budget preparation" is appeared as the main consequence of this paradigm model. Manuscript profile -
Open Access Article
36 - Study of the adjusting role of social identity in the relationships between perceiving commercial social responsibility and
Maliheh Alifari Hamidreza Vakilifard Bahman Banimahd Ramazanali RoyaeeThe purpose of the present research is to study the adjusting role of social identity in the relationships between perceiving social responsibility and job attitude. The research model includes such variables as social identity, perceiving social responsibility, and job MoreThe purpose of the present research is to study the adjusting role of social identity in the relationships between perceiving social responsibility and job attitude. The research model includes such variables as social identity, perceiving social responsibility, and job attitude (job satisfaction and organizational commitment). The statistical community of the research is consisted of all the educated and experienced accountants in all organizations and offices under the nation’s service management law, out of which 196 people were chosen randomly. The method of the research is practical in terms of objective, and descriptive-correlative in terms of methodology. The required data have been collected through questionnaire. For the study of variables the t test has been utilized, considering the average of measurement scale; for the study of the differences among three or more groups of variables the one-way variance analysis (ANOVA) has been utilized; for the pairwise comparison among groups the Scheffe test was used; and for the study of the assumption of the adjusting role of social identity variable, the hierarchical regression was used, and the data were analyzed by means of spss 18 software. The research result shows that perceiving commercial social responsibility meaningfully affects job satisfaction. Also, the relationship between the commercial social responsibility and organizational commitment have been verified Manuscript profile -
Open Access Article
37 - The Moderating Role of Individuals’ Personality Type in the Effect of Social Responsibility Perception on Accountants’ Job Satisfaction and Commitment
Maliheh Alifarri Hamidreza Vakilifard Bahman Banimahd Ramazanali RoyaeeThe aim of the present study is to investigate the moderating role of personality type in the relationship between social responsibility perception and job satisfaction and organizational commitment. According to the aim of the study, the applied research method, and in MoreThe aim of the present study is to investigate the moderating role of personality type in the relationship between social responsibility perception and job satisfaction and organizational commitment. According to the aim of the study, the applied research method, and in terms of research method, descriptive – correlative was applied in which the data was gathered by using questionnaire among 196 experienced accountants in all of the offices, Units and different departments involved governmental service management rule. To investigate the variables according to the median measurement, t-test, to investigate the difference between three or more groups of variables, one-way analysis of variance (ANOVA), for paired comparison between the averages of groups, the Scheffe test and to investigate the moderating role hypothesis, the multiple hierarchical regressions was used. Finally, the gathered data was analyzed using Statistical Package for the Social Sciences 18 (SPSS). The results show that the relationship between social responsibility perception of business units and job satisfaction was confirmed and social responsibility perception of business units has a significant effect on organizational commitment. Furthermore, the findings reveal that individual’s personality type does not moderate the relationship between social responsibility perception, job satisfaction and organizational commitment. Manuscript profile -
Open Access Article
38 - Presentation of the Effect of Social Development News Coverage on the Taste of Public Opinion (Case Study: The 60-minute Program of the BBC Persian News Network)
afrosheh azadmajd mohammadreza rasouli Seyed Mohammad DadgranThe present study seeks to provide a model for covering the elements of social development news on the tastes of public opinion. In this way, using a combination method, the qualitative method and the semi-structured questionnaire technique were used to identify the com MoreThe present study seeks to provide a model for covering the elements of social development news on the tastes of public opinion. In this way, using a combination method, the qualitative method and the semi-structured questionnaire technique were used to identify the components of covering the social development news and the questionnaire, and to test the hypotheses by the data collected by the questionnaire, the quantitative method and scrolling Used. The statistical population of this research includes all reporters working in newspapers, news agencies and active sites in Tehran, which are active in 1396, and their number is 1945 out of 108 news outlets, with questionnaires with Using unsatisfactory stratified sampling method, 330 people from the statistical population were distributed. The results indicate that the variability of the coverage of social development news and the dimensions of honesty and transparency in the news, the comprehensibility of the news, the compatibility of the content and news topics with the audience's needs and addressing the audience's news needs are related to the tastes of public opinion, and only in relation Political impartiality is not associated with the tastes of public opinion Manuscript profile -
Open Access Article
39 - On The Inter Organizational Factors Influencing Organizational Job Moral Sense Among Bonyad Shahid Department Employees
Alireza Mohseni Tabrizi Mojtaba Abbasi Ghadi Ali Abbas Kamari -
Open Access Article
40 - .Investigation of flood potential Darakeh watershed using rainfall- runoff using SCS
عزت الله قنواتی فریبا ندافیونAbstract Locating flood event using traditional methods is very difficult and often leads to errors. SCS Soil Conservation Service America has developed a method for calculating runoff. According to the accuracy of SCS-CN method in this study the SCS-CN method is used. MoreAbstract Locating flood event using traditional methods is very difficult and often leads to errors. SCS Soil Conservation Service America has developed a method for calculating runoff. According to the accuracy of SCS-CN method in this study the SCS-CN method is used. The purpose of research is estimate of a flood risk using SCS-CN method. In this way, according to land use and soil hydrologic groups and area slope, curve number or CN are obtain. CN the averaging of watershed was shown 87 number. Using climatological stations, average of rainfall was 304 mm. The results show that in the southern part of the watershed due to the loss of vegetation, expansion of the city from the south, land use change and shape of the watershed to be taken, the probability of flooding is greater than the rest of the watershed. Manuscript profile -
Open Access Article
41 - The study of neighborhood division and rupture In District 1 Tehran municipality
Yousef Gorgi Mahlabani Mohammad Behzadpour Faranak Saeedifard masoome jafariObjective: The aim of this study was to study the trend of neighborhood subdivision changes in region1 of Tehran municipality especially in Darakeh and Evin neighborhoods and It ends with the creation of small neighborhoods with social and cultural cohesion. Research m MoreObjective: The aim of this study was to study the trend of neighborhood subdivision changes in region1 of Tehran municipality especially in Darakeh and Evin neighborhoods and It ends with the creation of small neighborhoods with social and cultural cohesion. Research methods: The present study was conducted with the practical purpose and refer to authoritative sources of theoretical foundations, the whole statistical population are people and Derekah neighborhood councilors. According to Cochran's formula, 383 people were found and 80 people were randomly interviewed. In this study, descriptive statistics such as concentration and dispersion indices were used to illustrate the status quo and data were analyzed using SPSS software using one-group T-test and Friedman test. The boundary changes are also illustrated with a graphical approach in the GIS environment. In this study, we return to the traditional development approach (neo-urbanism theory), utilizing sustainable development indicators to minimize environmental and social problems. Findings and Conclusion: The results indicate that the indicators of social cohesion and cultural homogeneity, the impact of social relations on the formation of ossification of old neighborhoods, neighborhood center as one of the physical elements of the neighborhood in the physical structure of the city, rules and administrative issues, change the pattern of use of roads and physical expansion of the city, and finally the economic indicators, and some suggestions have been made in this regard. Manuscript profile -
Open Access Article
42 - Analysis of Factors Affecting the Behavioral Intentions of Organic Crops Technology from the Viewpoint of Agricultural Experts of East Azarbaijan Province
yahya safi sis milad joodi damirchi Mozhdeh MalekiIndicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic MoreIndicators of growing popularity of organic food products, such as the rapid growth of organic land cultivation and the continuous growth in demand for these products, are increasing. This study aimed to analysis of factors affecting the behavioral intention of organic crops technology from the perspective of agricultural experts. The statistical population of this study is experts of East Azarbaijan Agricultural Jihad Organization (N = 837). For this statistical population, sample size of 310 was determined using Krejcie and Morgan table and were randomly studied. The data collection tool was a questionnaire. Structural equation modeling technique was used for data analysis. According to field data, there was sufficient evidence to support the significant effect of “organic crops knowledge”, “perceived usefulness” and “perceived risk” on “attitude toward organic crops”. The significant effect of "social justice", "attitude toward organic crops" and "perceived ease of use" on "behavioral intentions of organic crops technology" was also confirmed. . Based on the results, the following recommendations are proposed: more government support, specialized training courses, specialized seminars and targeted debates (especially transgenic agriculture specialists), providing the necessary background for experts to receive courses at abroad, the formation of a committee combining the three sectors of research, education and extension. Manuscript profile -
Open Access Article
43 - Factors Affecting Farmers’ Satisfaction with New Irrigation Systems in Behbehan Township
Davoud Rouzaneh Masoud Yazdanpanah Masoumeh Forouzani Arman Bakhshi jahromiWater is the major limiting factor for agriculture in an arid and semi-arid region. Demand for available water resources is fast and the competition among the various sectors of the economy for the scarce water is becoming intense. In response to these conditions, pursu MoreWater is the major limiting factor for agriculture in an arid and semi-arid region. Demand for available water resources is fast and the competition among the various sectors of the economy for the scarce water is becoming intense. In response to these conditions, pursuing various innovative technical, institutional and policy interventions to enable the efficient, equitable and sustainable utilization of the scarce water resources. In this regard, many governments introduce new irrigation systems to address water shortage in their agriculture sectors. However, the success of such policy completely depend on farmers’ adoption and this, in turn, depends on farmers’ satisfaction. In light of these facts, the aim of this paper is to investigate and measure farmers' satisfaction with a new irrigation system that ultimately leads to a better understanding of why farmers adopt or reject new irrigation system. To achieve these goals, the survey method is applied as a research method. The statistical populations were farmers who adopted the new irrigation system in Behbehan Township in Khuzestan province in southern Iran. Data were collected using a researcher made questionnaire. Validity questionnaires were approved by a panel of expert and its reliability was approved by a pilot study (0.81-0.94). Structural equation modeling showed that farmers’ satisfaction mainly was determined by value followed by perceived quality. The findings yield public policy and marketing recommendations for stimulating the adoption of new irrigation systems among farmers. The findings yield public policy and marketing recommendations for stimulating the adoption of new irrigation systems among farmers. Manuscript profile -
Open Access Article
44 - Development of a Structural Model of Conservation Agricultural Technology among Wheat Producers in Ilam Province Based on Variables of Social Capital and Social Perception
Faranak Sahrai Ahmad Rezvanfar Amir AlambaigiPresent study aimed to develop a structural model of conservation technology among wheat farmers in Ilam province based on social capital and social perception. The statistical population of the study was 3250 wheat farmers. Based on Daniel FPC's (1999) formula, and by MorePresent study aimed to develop a structural model of conservation technology among wheat farmers in Ilam province based on social capital and social perception. The statistical population of the study was 3250 wheat farmers. Based on Daniel FPC's (1999) formula, and by stratified sampling ttechnique, 270 of them were selected and the data was collected from them. For reliability, combination reliability was used. The validity of the questionnaire was assessed in three ways: formal, structural and diagnostic. The collected data were analyzed by SPSS21 and smart PLS software. Structural equation model showed that three factors of attitude, subjective norm and perceived behavior control have a strong effect on the intention that the basic theory of behavior is confirmed. Also, social capital variable have as a one dimansion of social components direct and significant effect on the intention to adopt conservation agricultural technologies, Social impression does not have a significant effect on the moderation of the relationship between intention and behavior. Manuscript profile -
Open Access Article
45 - Online customer relationship management tactics and Customer Green patronage intention: The mediating role of perceived green risk
Leila Andervazh omid ZamanPour iman ghasemi hamedaniBackground and Objective: The purpose of this research is to investigate the effect of online customer relationship management tactics on customer's willingness to support green with the mediating role of perceived green risk.Material and Methodology: This research is d MoreBackground and Objective: The purpose of this research is to investigate the effect of online customer relationship management tactics on customer's willingness to support green with the mediating role of perceived green risk.Material and Methodology: This research is descriptive-correlational in terms of practical purpose, in terms of data collection method and quantitative research. The statistical population of the research was the customers of green household appliances in Lorestan province, and due to the unknown and unlimited size of the population, 384 people were considered as the research sample using Cochran's formula. These people were randomly selected.Findings: The data collection tool was a questionnaire, the reliability of which was confirmed through Cronbach's alpha test. For data analysis, the normality test, correlation test and structural equation model were used through Imus and SPS software.Discussion and Conclusion: The results of the structural equation model test showed that the online customer relationship management tactic has a negative and significant effect on the customer's perceived green risk and a positive and significant effect on the customer's desire to support green. Also, the perceived risk has a negative and significant effect on the customer's willingness to support green. In this research, the mediating role of perceived green risk in the effect of online customer relationship management tactics on customer willingness to support green was rejected. Manuscript profile -
Open Access Article
46 - Study on morphological structure of Kutum population (Rutilus frisii kutum) in southern of Caspian Sea using Truss network system
Saeed Shafiei sabet Mohammad Reza Imanpoor Bagher Aminian fatideh Saeed GorginAbstractIntrodouction: In this study we investigated morphological structure of Cyprinidae fish, kutum(Rutilus frisii kutum Kamenskii, 1901) in Caspian Sea using truss network system.Methods: Samples were collected from two beach seine and gill net fisheries cooperation MoreAbstractIntrodouction: In this study we investigated morphological structure of Cyprinidae fish, kutum(Rutilus frisii kutum Kamenskii, 1901) in Caspian Sea using truss network system.Methods: Samples were collected from two beach seine and gill net fisheries cooperations located intwo main fishing areas of this species in the western (Bandare-Astara) and the eastern (Bandare-Kiyashahr) shore of Guilan province. Truss distance as well as eye diameter, interorbital, total length,fork length width of 23 samples were measured in ichthyological research laboratory.Findings: Our results by using Statistical analysis (One-way ANOVA) for morphologicalcharacteristics revealed that 14 morphological traits showed significant differences that showedrelatively high phenotypic diversity among samples in the two kutum populations. Morphologicalcharacters including: total length, standard length, eye diameter and landmark distances including:dorsal first spine and pectoral fin, snout and pelvic fin, the upper branch of caudal fin and the lowerbranch of caudal fin, the first upper branch of caudal fin and the last soft branch of pelvic fin, the lastsoft branch of dorsal fin and the first spin of pelvic fin, the last soft branch of dorsal fin and the upperbranch of caudal fin, the first lower branch of caudal fin and the last soft branch of pelvic fin, theposterior part of pelvic fin and the last soft branch of dorsal fin, the first upper branch of caudal finand the first spin of pelvic fin, snout and basement membrane gill and the first spin of dorsal fin andbasement membrane gill. In principle, any measured distances between landmarks may serve ascharacters for morphometric analyses. We described methodologically a geometric protocol forcyprinid fish species morphological character measurements, the truss network system, which1- MSc in Fisheries Science, Fisheries Department, Gorgan University of Agricultural Sciences and NaturalResources. Golestan, Iran. (Corresponding Author)2- Associate Professor, Fisheries Department, Gorgan University of Agricultural Sciences and NaturalResources. Golestan, Iran.3- Associate Professor, Fishing Technology Department, Mirza Kochak Vocation & Higher Education Centerfor Fisheries Sciences and Technology, Guilan, Iran.4- Associate Professor, Fisheries Department, Gorgan University of Agricultural Sciences and NaturalResources. Golestan, Iran.Abstracts of Articles in EnglishJ.Env. Sci. Tech., Vol 17, No.3, Autumn 2015200enforces systematic coverage of the form and exhaustively and redundantly archives the landmarkconfiguration. Manuscript profile -
Open Access Article
47 - Ovarian development trend in Kutum (Rutilus frisii kutum Kamenskii, 1901) during spawning season from Southwestern of Caspian Sea, Guilan province (Bandar-e Kiashahr)
Saeed Shafiei sabet Mohammadreza Imanpour Bagher Aminian fatideh Saeed GorginBackground and Objective: Studies were conducted on the changes occurring in the ovaries of adult female Kutum, (Rutilus frisii kutum Kamenskii, 1901) in Bandar-e Kiashahr in Southwestern of Caspian Sea during a yearly cycle (between two spawning period) from October 20 MoreBackground and Objective: Studies were conducted on the changes occurring in the ovaries of adult female Kutum, (Rutilus frisii kutum Kamenskii, 1901) in Bandar-e Kiashahr in Southwestern of Caspian Sea during a yearly cycle (between two spawning period) from October 2007 to May 2008. No abnormalities or pathological changes in the ovarian or body of the investigated fish were detected. The aims of this study were confirm to timing, frequency and duration of the spawning period, monitor changes in the gonado-somatic index(GSI), relate (GSI) to the histological characteristics of the ovaries and describe the stages of Kutum oocyte and ovarian development. Method: 64 kutum specimens caught and after separation to assess biological parameters such as length, body weight, gonad weight and sexual maturity stages, were measured and recorded. Gonad samples were taken monthly from the females stained with H&E stain and Samples were studied by light microscope. Different stages of oocyte development (nucleus changes, oocyte diameter and forming of yolk vesicle, yolk granules and lipid droplets) were surveyed. Findings: Gradual trend of Gonadosomatic index in kutum during biopsy showed that Gonadosomatic index (GSI) began to gradual increase in March and reached the highest value (29.47±4.2) significantly in April and then suddenly drop in early may. Discussion and Conclusion: According to the results gonad development of Kutum was synchronous group. Four maturity stages were observed during our study that included: Maturing virgin (II), Developing (III), Gravid (IV) and Spawning (V). Manuscript profile -
Open Access Article
48 - Investigation of Financial Advisors Competencies Role in Perceived Investment Value InTehran Stock Exchange
Zahra ShirazianThe most important microeconomic theory and theories of modern finance is that the value of the investment, to increase its profitability, rationality and perfect information, lies. But recent research shows that the value of the investment aspects and influenced by var MoreThe most important microeconomic theory and theories of modern finance is that the value of the investment, to increase its profitability, rationality and perfect information, lies. But recent research shows that the value of the investment aspects and influenced by various factors, including the role of financial advisor. This study aimed to investigate the role of the financial advisor in the perceived value of investment necessary competencies investors Stock Exchange of Hamadan. This kind of study is one of few studies, surveys, applied and quantitative and cross-sectional. The study population active investors in the Stock Exchange of Hamedan have been an infinite number randomly and without replacement sample of 387 members selected from among them. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling methods were used. The results showed that the competencies necessary financial advisor significant impact on the perceived value of investments of investors. As well as direct evidence of a positive impact and ethical competencies, technical and financial advisor on the perceived value of the investment was emotional. Manuscript profile -
Open Access Article
49 - The effect of the brand on investor behavior and perceived risk as Mediate
Maghsoud Amiri Rouhalah MoradiThe purpose of this article is to investigate the effect of investor based brand equity to intention investment, and the perceived risk is a mediated risk in this study. Based on the revision made of Aaker’s brand equity construct in investment decisions we use of MoreThe purpose of this article is to investigate the effect of investor based brand equity to intention investment, and the perceived risk is a mediated risk in this study. Based on the revision made of Aaker’s brand equity construct in investment decisions we use of investor based equity in this study. The population of this study is a university academics in Iran. Some studies show that youngsters influence key family decisions and purchases. This aspect is of interest to firms planning to obtain financing from capital markets to know what features within management scope affect investment decisions of youngsters, whether they can be seen as potential investors or an influencing factor in family investment decisions. We selected students from a university in Iran to study their intention investment. The sample consisted of 69 respondents, Ph.D. students from one university in Iran in 2017 that selected by cluster sampling. Structural equation modeling –partial least squares is used to test relationships between brand equity dimensions and intention to invest, with a mediating role or perceived risk. The results indicate that the investor –based brand equity significantly influences intention to invest. Research result can be useful for policymakers in the financial area, and helpful for their plans. Manuscript profile -
Open Access Article
50 - The Concept of Policy Profile Ratio (PPR) in Determining Stakeholders’ Attitudes to Changing Agriculture and Natural Resources Practices
fatemeh kateb Abazar EsmaliOuri Raoof Mostafazadeh Mearaj Sharari Zeinab HezbawiBackground and Objective: It is difficult to formulate a comprehensive plan for the development of agriculture, natural resources, and watershed management to identify all the needs and issues of different stakeholders, separately. To this end, using of policy profile a MoreBackground and Objective: It is difficult to formulate a comprehensive plan for the development of agriculture, natural resources, and watershed management to identify all the needs and issues of different stakeholders, separately. To this end, using of policy profile as a valuable tool in the watershed planning process could be helpful to identify relevant social issues, collect essential information about them, and ultimately summarize and applied these data in the agricultural and natural resources management program. Material and Methodology: The current research is descriptive-analytical in terms of method and applied research in terms of purpose. Findings: In this paper, the concept of policy profile ratio (PPR) in determining the stakeholder attitudes regarding the changing agricultural and natural resources measures, has been introduced and elaborated. In addition, a comprehensive and necessary information on the individuals, groups and organizations role on the decision making of government agencies has been provided for managers to use of stakeholder participation in decision making and implementation processes. In this approach, firstly an issue or problem and then different stakeholders of the project are identified and based on the questionnaire information; the stakeholder’s attitude will be assigned through determining their position, importance and power. Hence, the values of policy profile ratio will be computed. The values of calculated index will allow to assess the role of each practitioner or stakeholder in the problem solving or deciding on it. Discussion and Conclusion: The introduced approach can be applied to identify the strengths and weaknesses of decision-making and to take various actions to solve the problem or adopt a new approach. Manuscript profile -
Open Access Article
51 - (اصلاحات انجام شده با رنگ قرمز و under line مشخص گردیده است) ارزیابی ظرفیت تحمل گردشگری از بعد اجتماعی (مطالعه موردی: محله درکه)
سیدموسی پورموسوی مریم مدیرروستا سمیه خسروی منصوره صادقی -
Open Access Article
52 - بررسی میزان رضایت مشتریان از عملکرد دفاتر آژانس مسکن شهری (مورد مطالعه: کلان شهر تهران)
سیدخلیل سیدعلی پور علیرضا یاوری -
Open Access Article
53 - The Study of Noteworthy Fratricides in Shahnameh Based on Alfred Adler’s Theory of Inferiority Complex
Mehri TalkhabiThis paper is classified in the field of psychological literature, and in which the stories of fratricide in Shahnameh are studied through considering Alfred Adler’s theory of inferiority complex. Then, it tries to research the reactions of the characters of the s MoreThis paper is classified in the field of psychological literature, and in which the stories of fratricide in Shahnameh are studied through considering Alfred Adler’s theory of inferiority complex. Then, it tries to research the reactions of the characters of the stories to reveal what objectives direct their actions and behavior. Finally, it is concluded that the real motivation for humans' behavior is mainly their sense of superiority and immodesty which has roots in inferiority complex. Manuscript profile -
Open Access Article
54 - شناسایی نقش تجربه مشتریان در درک رفتار خرید در فروشگاههای زنجیرهای تخفیفی
گلنار شجاعی باغینی Eshagh Ghorchi beygi -
Open Access Article
55 - بررسی اثرات مثبت و منفی اطلاعات نسبتا منفی بر افشای مسئولیت اجتماعی شرکت
مصطفی حیدری هراتمه -
Open Access Article
56 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores.
Eshagh Ghorchi beygi Golnar Shojaei BaghiniToday, due to economic pressures, people's livelihoods are facing problems and prices play an effective role in this regard. Discount stores, meanwhile, have attracted the attention of many people by offering competitive and reasonable prices. But how and in what way th MoreToday, due to economic pressures, people's livelihoods are facing problems and prices play an effective role in this regard. Discount stores, meanwhile, have attracted the attention of many people by offering competitive and reasonable prices. But how and in what way this pricing of products affects the occurrence of customer behavior; This is an issue that needs to be addressed. In this regard, the present study was conducted to provide a model to identify the role of customer experience in understanding shopping behavior in discount chain stores. This research is of applied and descriptive-survey type. In this study, at first, the indicators of customer experience and purchasing behavior were identified based on literature review and Delphi technique. In this regard, the opinions of 10 experts and managers of discount stores were used. After extracting the final indicators and classifying them with the help of heuristic factor analysis, the role of customer experience in understanding purchasing behavior was investigated using the partial least squares technique. The statistical population of the research in this section is 384 people. Customers formed discount stores that were selected using the Cochran formula. Finally, the results showed that customer experience has a significant effect on understanding shopping behavior. The effect of the dimensions of the shopping experience (product features, sales features, store environment, brand, sales advantages, customer) on purchasing behavior was also confirmed. Manuscript profile -
Open Access Article
57 - بررسی اثرات مثبت و منفی اطلاعات نسبتا منفی بر افشای مسئولیت اجتماعی شرکتی
مصطفی حیدری هراتمه -
Open Access Article
58 - A Jungian Archetypal Criticism of 'adrakha al-nessian' (Overtaken by Oblivion) by Sana al-Sha'lān
Samaneh Moosapoor Yusef Hadi pour Sayyed Ebrahim ArmanArchetypal criticism of Jung is one of the most important contemporary literary criticisms. Archetypes were first presented by Carl Gustav Jung, with reliance on the research in the fields of psychology, anthropology, religion, and history of civilizations. Jung defines MoreArchetypal criticism of Jung is one of the most important contemporary literary criticisms. Archetypes were first presented by Carl Gustav Jung, with reliance on the research in the fields of psychology, anthropology, religion, and history of civilizations. Jung defines archetypes as the universal mental images existing within the individual and collective sub-conscience and named their representations as the myth. The novel 'adrakha al-nessian' (Overtaken by Oblivion) is written using postmodern techniques and includes literary techniques such as: stream of consciousness, impressionism, and traveling in time. This novel narrates the story of a young red hair and red face girl, who has been raised in a nursery from the very beginning. As the story progresses, she faces many problems and, in the end, the author depicts her at the age of 60. By reading this story, we notice the obvious presence of many psychological aspects. Al-Sha'lan's works have always been included within the list of best literary works in both national and international ceremonies, and we can also witness the existence of archetypes within this novel. This paper, using the descriptive-analytic method and the psychological criticism approach, tends to examine the archetypes effective in the mentioned novel. As the results demonstrate, archetypes such as: Anima, the old sage, and self, have affected the flow of occurrences in this novel, helping to create the proper form and theme of narration. Manuscript profile -
Open Access Article
59 - The Effect of Moral Reasoning, Exposure to Ethics and Perceived Ethical Climate on Auditors' Ethical Judgment
َAhmad Ahmadi Amin Rostami Saeedeh HeydarzadehThe purpose of this paper is to examine the effect of ethical reasoning, exposure to ethics, and the perceived ethical climate on auditors' ethical judgment. The statistical population of this research includes the partners of audit institutions that are members of the MoreThe purpose of this paper is to examine the effect of ethical reasoning, exposure to ethics, and the perceived ethical climate on auditors' ethical judgment. The statistical population of this research includes the partners of audit institutions that are members of the Certified Public Accountants Society (independent auditors working as partners), and to investigate the issue, 88 people were selected as a sample from among the members of the society using Cochran's formula. Structural equation modeling has been used to test the research hypotheses. The results of the hypothesis test showed that ethical reasoning, exposure to ethics, and the perceived ethical climate have a positive and significant effect on auditors' ethical judgment. Among the investigated factors, moral reasoning has the greatest impact, and the perceived moral atmosphere has the least effect on the ethical judgment of auditors. People can provide moral arguments according to their knowledge of moral principles and processes. On the other hand, the development of ethics as well as how to teach it can help auditors make ethical decisions when choosing different options. Also, the more ethically auditors perceive their organization's atmosphere, the more ethically they act in applying professional judgments. By examining ethical orientation as an imperative element of judgment and decision-making in the auditor's profession, this research can contribute to expanding the theoretical foundations of behavioral research in auditing as well as provide useful information for auditing policymakers to formulate auditing strategies based on. Manuscript profile -
Open Access Article
60 - Perceived Effects of Predisposing Male Adolescents to Addiction (Family, Attachment, Belief)
rohalah ahoun Ma’soumeh Esmaeily Farahnaz Shakehnia Ali reza Akhlaghi Mohammad Sadegh MontazeriThe aim of this study was to examin if perceived effects can predispose male adolescents to addiction. The population included addicted male adolescents in Tehran Reformatory and male high school students from District the two in Tehran in 2012. The sample was 33 of MoreThe aim of this study was to examin if perceived effects can predispose male adolescents to addiction. The population included addicted male adolescents in Tehran Reformatory and male high school students from District the two in Tehran in 2012. The sample was 33 of addicted male adolescents from Reformatory Who were selected via purposeful random sampling, and 33 students of male high school students which were chosen by cluster sampling. The research type was qualitative. Data were collected by an open-ended questionnaire, a semi-structured interview. Data were analyzed using content analysis. Descriptive statistical analyses and frequency tables were used. The Chi square test was used to examine the differences between groups. The addicted sample in the three factors of family, attachment and belief had more pathology than students. Chi square findings revealed a significant difference between the two groups regarding indices of their parents education, age, job, life status, number of siblings, conflict of parents, emotional deprivation, feelings of deprivation and failure, childhood deprivation, and attention to social and religious values (P 0.005). The findings have important implications concerning prevention and therapy for adolescents disposed to addiction. Manuscript profile -
Open Access Article
61 - A Comparative Study of Social Understanding in Studentâs With & Without Hearing Impairment
فهیمه جاهدیان پور شهلا البرزی همایون هارون رشیدیThe goal of the present research was the comparative study of social understanding in Student’s with & without Hearing Impairment in Shiraz. The subject of the examination in-cluded two groups of Student’s with Hearing Impairment (40 girls and 40 boys) and two groups of MoreThe goal of the present research was the comparative study of social understanding in Student’s with & without Hearing Impairment in Shiraz. The subject of the examination in-cluded two groups of Student’s with Hearing Impairment (40 girls and 40 boys) and two groups of Student’s without Hearing Impair-ment(40 girls and 40 boys). The instrument that was used in this study was Bosackiʼs(1998) Social Understanding scale. Social Understand-ing scale include 4 dimensions(conceptual role taking, empathetic sensitiveity, person percep-tion). Validity of scales was confirmed via in-ternal consistency and their reliability was proved via cronbach ’s alpha. The data analyzed with using correlation,ANOVA and multiple regression analysis.The results revealed that group differences were significant , the mean score for without hearing impairment are reported to be significantly more than with hearing impairment in social understanding. However, sex differences were no significant. Also results revealed that father’s education and job have significant relation with social understanding. The results multiple regression revealed that father’s education and job predict social understanding positively. Manuscript profile -
Open Access Article
62 - Comparison of Cognitive Emotion Regulation Strategies and Understanding Emotions in Obsessive Compulsive, Generalized Anxiety, and Social Anxiety Disorders
Azam Davoodi Hamid Taher Neshat Doost Mohammad Reza Abdi Hooshang TalebiThe purpose of the present study was to compare the cognitive emotion regulation strategies and understanding emotions in obsessive compulsive disorder, generalized anxiety disorder, social anxiety disorder, and normal people. The research method was causal-comparat MoreThe purpose of the present study was to compare the cognitive emotion regulation strategies and understanding emotions in obsessive compulsive disorder, generalized anxiety disorder, social anxiety disorder, and normal people. The research method was causal-comparative. The statistical population were all male and female patients with the disorders mentioned, in private psychiatric centers in Shiraz (2012 and 2013). 300 patients (100 patients in each disorder group) were selected through available sampling method. 100 people from those who accompanied patients considered as the normal participants. All participants completed the Cognitive Emotion Regulation Questionnaire (Garnefski et al., 2001), the 20-item Toronto Alexithymia Scale (Bagby et al., 1994), and General Health Questionnaire (Goldberg & Hillier, 1979). The results of multivariate analysis of variance and Tukey post-hoc test showed that the three patient groups reported more maladaptive cognitive emotional regulation strategies, less adaptive strategies, and lower understanding of emotions than the normal group (P >0.001). There was a significant difference among the three patient groups in using adaptive strategies and low understanding of emotions (P >0.001). In general, cognitive emotion regulation strategies and understanding emotions appear differently in these disorders. Manuscript profile -
Open Access Article
63 - Comparing subscales of emotion understanding and emotion regulation in preschool children with and without sibling
Seyyede Zoha Sakkaki Mohammad ali Mazaheri Tehrani Saeed Ghanbari soudeh AghamohammadiThe purpose of this research was to compare emotion understanding and emotion regulation between children with and without sibling. Research method was casual-comparative and statistic population consisted of 4-6 years old children who were present in kindergartens of T MoreThe purpose of this research was to compare emotion understanding and emotion regulation between children with and without sibling. Research method was casual-comparative and statistic population consisted of 4-6 years old children who were present in kindergartens of Tehran city in 2017. From among them, 60 children were selected through multi-stage cluster sampling and matched based on age and sex. Data collection instruments included “emotion matching task” (Izard, Haskins, Schultz, Trentacosta & King, 2003), “emotion situation production task” (Wang, Hutt, Kulkofsky, McDermott & Wei, 2006) and “emotion regulation checklist” (Shields & Cicchetti, 1997). Data were analyzed using one-way ANOVA. The result showed that children with sibling, scored significantly higher than only children on emotion understanding and its subscales (emotion situation knowledge, expressive emotion knowledge and receptive emotion knowledge) (p<0.05). They also scored significantly lower than only children on “lability/negativity” subscale of “emotion regulation checklist” (p<0.05) which indicates more balanced emotional reactions. The result of this study suggested that growing up with sibling during preschool years provides unique opportunity for improving children emotional competencies. Manuscript profile -
Open Access Article
64 - The Effectiveness of Concept Map Based Instruction on Concept Retention and Comperhension in Science and Social Lessons in the Elementry Sixth Grade
moosa piri javad mesrabadi hamzeh aziziThe purpose of the present research was to investigate the effectiveness of concept map based instruction on concept retention and comprehension in science and social lessons in the elementary sixth grade. The research method was quasi-experimental with pretest-posttest MoreThe purpose of the present research was to investigate the effectiveness of concept map based instruction on concept retention and comprehension in science and social lessons in the elementary sixth grade. The research method was quasi-experimental with pretest-posttest design with experimental and control groups. The participants included 120 sixth-grade elementary students (60 people experimental group and 60 people control group) from Oshnavieh city in 1393-94 academic years. The subjects were selected by multistage cluster random sampling method and they were randomly assigned to each of the experimental and control groups. The science and social studies lessons comprehension and retention academic tests were completed by the subjects. To provide valid tool, Face and Content Validity was used and to ensure reliability the method of split half was used. Analysis of research data through spss software And using descriptive statistics (mean and standard deviation) and inferential statistics (covariance analysis test) was performed. The experimental group subjects received ten sessions of concept map based instruction while simultaneously the control group subjects was continuing their regular class program. The analysis of covariance (ANCOVA) showed that the treatment group's scores on the science and social studies’ comprehension and retention post-tests were higher than control group subjects. Therefore, it can be conclude the concept map based instruction increased students' comprehension and retention performance. The present research has some pedagogical applications for elementary school teachers- especially for those teaching for sixth grade- who can utilize these strategies for better achievement in science and social studies courses. Manuscript profile -
Open Access Article
65 - Checking the reading literacy rates of the fourth grade of elementary students of Shahriyar city and the comparison with the average student performance of the fourth grade of elementary students in the whole country
Soghra Maleki Sareh ahmadiReading skill is the most important necessity for the students learning in modern life. This skill is related to abilities in subject understanding interpretation and inference of texts and reception of concept and meaning of the written message. Educational success a MoreReading skill is the most important necessity for the students learning in modern life. This skill is related to abilities in subject understanding interpretation and inference of texts and reception of concept and meaning of the written message. Educational success and achievement for each student have direct relationship with his/her capability in subject understanding. The aim of this study was checking the reading literacy rates of the 4th grade of elementary students of Shahriyar city and the comparison with the average student performance of the 4th grade of elementary students in the whole country. The research procedure in its story was section surveying which was a discretional research technique and its implement was an international standardized notebook (PERLZ), which was performed on 260 male and female students in the grade 4 in Shahriyar city. They were selected with multi-step cluster sampling method. The study findings indicated that there was not a considerable difference in operational average between the Shahriyar students and the whole country in grade three and four (inference levels). However, but in the first and second levels (recitation levels), Shahriyar students were higher than the students in the whole country were. In understanding of literary texts, the students of Shahriyar did not have a considerable difference with others, but in understanding of informative texts, they had a better operation than the students of the whole country did. Manuscript profile -
Open Access Article
66 - The study of the inductively teaching English on students learning: considering the third grade of junior high school students
ویدا فلاحی احمد رضا اوجی نژاد صدیقه قانع زهرا قانعInductively and deductively teaching methods are compared in this paper to study how they effect on English learning of third grade of junior high school students in two cities of Shiraz. The research method was of quasi-experimental type, using pre and post tests for t MoreInductively and deductively teaching methods are compared in this paper to study how they effect on English learning of third grade of junior high school students in two cities of Shiraz. The research method was of quasi-experimental type, using pre and post tests for two experimental groups. Amongst the junior high schools, in Shiraz, one boy school and one girl school were selected by randomizing. Then, in each school, two classes were selected randomly, too: one as an inductive experimental group and the next class as a deductive group. Measurement test was of the thirty -questions test about comprehension and grammar. Since this test was standardized, its validity and reliability had been confirmed the first by some teacher, professors, and head teachers in Shiraz educational organization and the second by Coronbach’s Alpha as %76. The experimental groups, then, have been taught both inductively and deductively. In the end, post-test was given to these four groups. By Using co-variance analysis and an independent group t-test, data, then, have been analyzed. The findings showed that experimental groups were significantly different in that, the scores of students, being inductively taught, were better than those of deductive one. Regardless of the last hypothesis saying that there is a significant relationship between boys and girls in comprehension, in deductive method, most hypothesis of this research have been verified. It is, therefore, concluded that inductive method is much more effective than the deductive one. Considering the coming hypothesis, it is to say that this very method has been more effective on the girls however, in the last hypothesis, this relationship is not significantly meaningful. What being resulted, therefore, is that, generally, inductive teaching method is so beneficial in English learning. Manuscript profile -
Open Access Article
67 - Investigate The Relationship Between product evaluation and Consumer Acceptance of the Intention to Repurchase in the E-commerce Environment (Case Study: Digikala)
maysam nemat homa Doroudi mehdi bazarganiIntroduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and MoreIntroduction: With the ever-increasing spread of information and communication technologies, the world is witnessing a great transformation, which is referred to as the information age. Technology-based services such as e-commerce using remote communication systems and information technology can give rise to significant benefits such as increased profitability. E-commerce has transformed the economy and society and brought many benefits to organizations, customers, and society. Analyzing purchase intention followed by purchase behavior by the consumer can save money and increase productivity in an organization. Among the factors that significantly affect purchase intention are consumer evaluation of products (perceived value, perceived product quality, and competitive price) and trust (perceived risk, perceived usefulness online credibility, and website reputation). Considering that the expectations of customers are constantly increasing, organizations are required to go beyond satisfying the primary needs of consumers and focus their attention on creating satisfaction, long-term bilateral and profitable relationships. Online shoppers are likely to view price as an important cost component and compare prices between different options. With the intensification of competition in business and rapid technological changes, as well as the increase in the power and right of consumers to choose, the success will belong to those companies that are able to understand and identify the expectations and desired values of customers in a more appropriate way and respond to them in a favorable way. This research examines the factors affecting the increase in purchases in e-commerce.Method: The current research is applied in terms of purpose because the results of the current research can be used by e-commerce managers in Iran in order to improve their strategies. In this research, the statistical population is the users who buy from the Digikala website in Iran, which the researcher does not have an accurate statistic of the number of statistical samples available, so it is considered an unlimited population. A statistical sample will be used among users as an available (non-probability) sampling method.Findings: Perceived risk has a significant effect on online trust and purchase intention. Furthermore, online trust has a significant effect on perceived usefulness. Online trust and perceived usefulness have a significant effect on purchase intention. The credibility of the website has a significant effect on the quality of the products and on online trust and on perceived value. Perceived competitive price has a negative and significant effect on product quality. The perceived competitive price has a significant effect on the listed value. Manuscript profile -
Open Access Article
68 - Design and Implementation of a Surveillance Security System Based on YOLO Algorithm and IoT Technology on Mobile Data Network
Mohamadreza Masaeli Sayed Mohammadali ZanjaniThe design and implementation of a surveillance security system based on the YOLO algorithm and Internet of Things (IoT) technology has significant advantages in terms of security, efficiency, scalability, rapid response, and reliability, compared to traditional methods MoreThe design and implementation of a surveillance security system based on the YOLO algorithm and Internet of Things (IoT) technology has significant advantages in terms of security, efficiency, scalability, rapid response, and reliability, compared to traditional methods. This paper discusses the aspects of creating a novel security system that activates an alert by detecting five categories: human, human head, gun, knife, and fall detection. The system is monitored online and can connect to the internet via a cellular data network at any location to upload images to the management panel and send a report to the user if threats are detected. The YOLOv8 algorithm is used for object training to take advantage of its user-friendly command line interface, object detection support, sample segmentation, and image classification capabilities. To increase processing speed while maintaining accuracy, the optimized model is deployed on the Raspberry Pi 4th generation board. It is clear that optimizing processing speed and using quantization techniques lead to reduced energy consumption (green energy system) and reduced operational costs of the system. To improve the speed of the model in the object detection process, the techniques of exporting, quantizing the training weights, and increasing the processor frequency (overclocking) are used. A comparison of the newly exported weights with the original training weights in terms of accuracy and speed shows that the two techniques of exporting and quantization lead to an increase in processing speed at the cost of a decrease in detection accuracy.Finally, in the training model with the proposed improvement methods, an average accuracy of mAP ≅ 0.67 with a frame rate of FPS ≅ 4.3 can be achieved. Manuscript profile -
Open Access Article
69 - Mystical Introduction to the Meaning Of “Al Khotvat”
Fatemeh Askari Hasan AbdollahiHuman has contrary bilateral mental sounds, most of human’s faults are results of conflict between these two sounds which have involved him. It has been inferred to for several times in the religious texts such as Quran, Nahjo Al Balgheh …. There have been the various i MoreHuman has contrary bilateral mental sounds, most of human’s faults are results of conflict between these two sounds which have involved him. It has been inferred to for several times in the religious texts such as Quran, Nahjo Al Balgheh …. There have been the various interpretations to made human avoid such damages of devil. The conceptual term “Al Khotvat” and “Satan’s Khotovat” are one of these interpretations. Which have been explained in Quran for several times, for example: “to chase a person”, “to follow a person”, “Evil’s effects and signs”, “progress”, “libido”, “Evil’s temptations”, they are all important to be considered. This study is to examine the vocabulary concept of the word “Al Khotvat” in the light of mystical literature. There are two axes in this study including: 1- Preface about conceptual meaning and term of “Al Kohtvat” and general study. 2- Analytical study of subject in the light of mystical, mystical literature Manuscript profile -
Open Access Article
70 - Sleep and Dream, tools for expressing mystical intuition
Khavar Qorbani Shayesteh MahmoodiThis paper, with descriptive – analytic method, has investigated the status and role of intuition in Mystics dreams.In this survey, is based general and specific meaning of intuition, namely the visibility of God and understanding the meanings of this world and other wo MoreThis paper, with descriptive – analytic method, has investigated the status and role of intuition in Mystics dreams.In this survey, is based general and specific meaning of intuition, namely the visibility of God and understanding the meanings of this world and other world.To achieve this goal, the dreams of mystics with the theme of intuition are discussed and investigated in two parts: the solving of mental concerns and problems and the intuition of future events. This study shows that one of the most important functions of dream of mystics has had solving of mental concerns and problems that are in the area of religious and mystical problems. In addition to, They express these problems through dreams, they impact on the audiences too, since these problems has been solved by the language of God, the prophet and elders of Sofia. It can be also viewed the inspired intuitions that informthe events that hadn’t happened in reality yet. Manuscript profile -
Open Access Article
71 - طنز در عاشقانه- عارفانههای حافظ از گونهای دیگر
Ahmad Hashemi Alimohammad Sajadi -
Open Access Article
72 - ورودی واژگان چندوجهی و سمعی و بصری در محیط MALL و تأثیر آن بر انگیزه زبان آموزان ایرانی و توانایی درک مطلب
Maryam Neshaee Moghaddamخواندن یکی از مهارت های انگلیسی است که زبان آموزان ایرانی به دلایل مختلف به آن نیاز دارند. همچنین کسی نمیتواند نقش واژگان را در تسلط بر زبان انگلیسی دست کم بگیرد. فناوری چندوجهی ادغام در آموزش واژگان، عصر جدیدی در آموزش زبان است که در ایران به اندازه کافی مورد مطالعه قر Moreخواندن یکی از مهارت های انگلیسی است که زبان آموزان ایرانی به دلایل مختلف به آن نیاز دارند. همچنین کسی نمیتواند نقش واژگان را در تسلط بر زبان انگلیسی دست کم بگیرد. فناوری چندوجهی ادغام در آموزش واژگان، عصر جدیدی در آموزش زبان است که در ایران به اندازه کافی مورد مطالعه قرار نگرفته است. بنابراین، پژوهش به بررسی تأثیر ورودی واژگان چندوجهی و سمعی و بصری در محیط MALL بر انگیزه و توانایی درک مطلب زبان آموزان ایرانی پرداخته است. بدین منظور، مقاله از طرح کمی استفاده کرده است. محقق در یک طرح آزمایشی، تأثیر دو نوع ورودی یعنی چندوجهی و سمعی بصری را بر توانایی خواندن و انگیزش زبان آموزان متوسطه مورد بررسی قرار داد. شرکت کنندگان 80 زبان آموز سطح متوسطه بودند که 10 جلسه آموزش داشتند. آنها به دو گروه آزمایشی تقسیم شدند که در پیش آزمون شرکت کردند. پس از پایان ورودی ها، شرکت کنندگان مجدداً آزمون درک مطلب را به عنوان پس آزمون و همچنین نظرسنجی خواندنی MRP-R برای سنجش هرگونه تغییر در انگیزه خود را داشتند. نتایج نشان داد که آموزش ها (ورودی واژگان سمعی و بصری و ورودی واژگان چندوجهی) مؤثر بوده و گروه دوم (گروه ورودی چند وجهی) نتایج بهتری داشتند. یکی دیگر از نتایج تحقیق، اثربخشی محیط MALL در انجام چنین آموزشهایی بود. یافتههای این پژوهش به ادبیات مرتبط کمک میکند تا دانش مربوط به روشهای آموزشی چندوجهی را بیافزاید. علاوه بر این، معلمان از تأثیرات چندوجهی بر دانش واژگان و مهارت خواندن زبان آموزان آگاه خواهند بود. Manuscript profile -
Open Access Article
73 - رابطه بین وابستگی به فرهنگ بومی و درک مطلب زبان آموزان زبان انگلیسی
Leila Anjomshoa Fatemeh Talebizadehهدف از انجام این مطالعه، مشاهده و ارزیابی رابطه بین وابستگی به فرهنگ بومی و درک مطلب زبان آموزان زبان انگلیسی می باشد. این مطالعه، نوعی مطالعه تحقیقاتی نیمه تجربی با استفاده از پرسشنامه است که به بررسی رابطه بین وابستگی به فرهنگ بومی و درک مطلب زبان آموزان زبان انگلیسی Moreهدف از انجام این مطالعه، مشاهده و ارزیابی رابطه بین وابستگی به فرهنگ بومی و درک مطلب زبان آموزان زبان انگلیسی می باشد. این مطالعه، نوعی مطالعه تحقیقاتی نیمه تجربی با استفاده از پرسشنامه است که به بررسی رابطه بین وابستگی به فرهنگ بومی و درک مطلب زبان آموزان زبان انگلیسی می پردازد. برای تحقق اهداف این پژوهش، 90 زبانآموز زبان انگلیسی که در دانشگاه آزاد کرمان تحصیل می کردند در این پژوهش شرکت کردند که بر اساس سطح مهارت زبانی انتخاب شده و از ابزار QNER متشکل از 5 فاکتور با 24 گویه که توسط چن و استاروستا (2000) طراحی شده بود استفاده کردند. زبان مادری شرکت کنندگان در پژوهش، زبان فارسی و گرایش تحصیلی آنها ادبیات انگلیسی، ترجمه و تدریس بود. یافته ها نشان داد که بین وابستگی به فرهنگ بومی و نمرات درک مطلب متون انگلیسی، رابطه منفی معناداری وجود دارد. در واقع، نتایج همچنین نشان داد که بین نمرات وابستگی مذهبی و درک مطلب انگلیسی، رابطه منفی معناداری وجود دارد. همچنین نشان داده شد که بین نمرات وابستگی غربی و درک مطلب انگلیسی، رابطه معناداری وجود ندارد. همچنین نتیجهگیری شد که بین نمرات وابستگی به فرهنگ ایرانی و نمرات درک مطلب انگلیسی، رابطه معناداری وجود ندارد. همچنین میتوان ادعا کرد که بین نمرات وابستگی فرهنگی و نمرات درک مطلب انگلیسی رابطه معناداری وجود ندارد. در نهایت می توان نتیجه گرفت که بین نمرات وابستگی هنری و درک مطلب انگلیسی رابطه منفی وجود دارد. به عبارت دیگر، وابستگی فرهنگی تأثیر معناداری منفی بر یادگیری زبان دوم یا زبان خارجی دارد. به این معنی که اگر وابستگی به فرهنگ بومی در زبان آموز افزایش یابد، نمرات درک مطلب کاهش می یابد و بالعکس، یا به دلیل سوگیری شخصی، زبان آموزان انعطاف کمی نسبت به رعایت فرهنگ هدف دارند که در نهایت بر روند یادگیری زبان دوم تأثیر می گذارد. همچنین نتایج این پژوهش نشان داد که بین وابستگی به فرهنگ بومی و نمرات درک مطلب رابطه منفی معناداری وجود دارد و این نشان میدهد که هر چه میزان وابستگی فرد به فرهنگ بومی بیشتر باشد، پیشرفت تحصیلی زبان آموزان کاهش مییابد. به طور مشخص تر، نشان داده شده است که نمره درک مطلب با وابستگی های مذهبی همبستگی منفی و معنادار دارد، به این معنا که هر چه وابستگی مذهبی بالاتر باشد، عملکرد درک مطلب پایین تر خواهد بود. Manuscript profile -
Open Access Article
74 - تأثیر تکرار تکلیف بر درک، یادآوری و حفظ دقت زمان در سطوح مختلف مهارت زبانی: مقایسه بین بزرگسالان و کودکان
Milad Manzari Tavakoliپژوهش حاضر به بررسی تأثیر تکرار تکلیف بهعنوان یک نوع برنامهریزی کار بر درک، یادآوری و حفظ زمانهای زبان انگلیسی در میان زبانآموزان میپردازد. علاوه بر این، این پژوهش با هدف بررسی نقش تعیین کننده سن و سطح مهارت فراگیران با توجه به نتایج تکرار تکلیف انجام شد. بدین منظو Moreپژوهش حاضر به بررسی تأثیر تکرار تکلیف بهعنوان یک نوع برنامهریزی کار بر درک، یادآوری و حفظ زمانهای زبان انگلیسی در میان زبانآموزان میپردازد. علاوه بر این، این پژوهش با هدف بررسی نقش تعیین کننده سن و سطح مهارت فراگیران با توجه به نتایج تکرار تکلیف انجام شد. بدین منظور دو گروه سنی از شرکت کنندگان زن (37 دانش آموز بزرگسال و 38 دانش آموز نوجوان) که بر اساس روش نمونه گیری هدفمند انتخاب شدند، در این پژوهش شرکت کردند. ابزارهای مورد استفاده شامل آزمون مهارت و گرامر بود. یک آزمون گرامر، محقق ساخته که به صورت آزمایشی انجام شد و پایایی آن از طریق KR-21 (0.81) تأیید شد، به عنوان پیش آزمون و پس آزمون مطالعه مورد استفاده قرار گرفت. در نهایت داده ها با استفاده از نرم افزار اس پی اس اس مورد تجزیه و تحلیل قرار گرفت و توسط محقق تفسیر شد. نتایج بهدستآمده نشان داد که درمان اتخاذ شده در این پژوهش میتواند به طور قابل توجهی به فراگیران گروه جوان کمک کند تا تسلط خود را بر استفاده از زمانهای زبان انگلیسی افزایش دهند. این موضوع از نظر آماری در مورد نمرات به دست آمده توسط فراگیران در پس آزمون درست است. در همین راستا، سطح مهارت فراگیران نیز به عنوان یک عامل تعیین کننده در مورد اثربخشی روش شناخته شد. نتایج عمدتاً نشان میدهد که یادگیری زبان زمانی بهتر به دست میآید که موضوعات جالب جدید به کلاس دانشآموزان آورده شود تا با مواد کلاسی آنها آموزش داده شود. Manuscript profile -
Open Access Article
75 - اجرای آﻣﻮزﺵ ﮐﻼﺳﯽ ﻣﻌﮑﻮس (فلیپ) در دوره ریدینگ: بررسی توانایی درک مطلب زبان آموزان ایرانی و دیدگاه های آنها
Fatemeh Ebrahimnezhad Shirvaniپژوهش حاضر به بررسی آﻣﻮزﺵ ﮐﻼﺳﯽ ﻣﻌﮑﻮس (فلیپ) در دوره خواندن زبان آموزان زبان انگلیسی و دیدگاه آنها پرداخته است. بدین منظور تعداد 30 زبان آموز مقطع پیش متوسطه بر اساس نمونه گیری در دسترس انتخاب شدند. یک پیش آزمون در ابتدای ترم انجام شد تا از داشتن پیشینه زبانی یکسان شرکت Moreپژوهش حاضر به بررسی آﻣﻮزﺵ ﮐﻼﺳﯽ ﻣﻌﮑﻮس (فلیپ) در دوره خواندن زبان آموزان زبان انگلیسی و دیدگاه آنها پرداخته است. بدین منظور تعداد 30 زبان آموز مقطع پیش متوسطه بر اساس نمونه گیری در دسترس انتخاب شدند. یک پیش آزمون در ابتدای ترم انجام شد تا از داشتن پیشینه زبانی یکسان شرکت کنندگان اطمینان حاصل شود. سپس به صورت تصادفی آنها در دو گروه آزمایش و کنترل (هر گروه 15 نفر) قرار گرفتند. این روش آموزشی در 12 جلسه با گروه آزمایش اجرا شد و گروه کنترل به روش سنتی آموزش مهارت خواندن را دریافت کردند. در پایان آموزش، پس آزمون خواندن برای هر دو گروه تعیین شد تا تأثیر مثبت آموزش فلیپ بر پیشرفت خواندن زبان آموزان تعیین شود. علاوه بر این، پرسشنامه مرتبط با گروه آزمایش برای بررسی دیدگاه آنها در مورد روش مذکور اجرا شد. با انجام این مطالعه مشخص شد که آﻣﻮزﺵ ﮐﻼﺳﯽ ﻣﻌﮑﻮس بر عملکرد خواندن دانشآموزان تأثیر مثبت دارد. پژوهش تجربی نیز بیانگر دیدگاه مثبت زبان آموزان نسبت به این روش تدریس ارتباطی است. در مجموع، رضایت کلی شرکت کنندگان از روش آﻣﻮزﺵ فلیپ در این تحقیق به دست آمد. شایان ذکر است که یافتههای کار حاضر میتواند شواهدی را در اختیار دانشآموزان و معلمان قرار دهد که نشان میدهد آموزش کلاسی ﻣﻌﮑﻮس (فلیپ) میتواند برای بهبود مهارت درک مطلب زبان آموزان مورد استفاده قرار گیرد Manuscript profile -
Open Access Article
76 - رابطه بین توانایی تفکر انتقادی و استراتژی های درک شنیداری: تمرکز بر زبان آموزان پیشرفته
Azar Bagheri Masoudzadeاین مطالعه تلاشی برای بررسی رابطه بین راهبردهای درک شنیداری دانشجویان پیشرفته EFL و توانایی تفکر انتقادی آنها بود. بدین منظور 75 زبان آموز ایرانی زبان انگلیسی از هر دو جنس به عنوان افراد مورد مطالعه انتخاب شدند. همه آنها دانش آموزان پیشرفته بودند که بر اساس نمونه گیری خ Moreاین مطالعه تلاشی برای بررسی رابطه بین راهبردهای درک شنیداری دانشجویان پیشرفته EFL و توانایی تفکر انتقادی آنها بود. بدین منظور 75 زبان آموز ایرانی زبان انگلیسی از هر دو جنس به عنوان افراد مورد مطالعه انتخاب شدند. همه آنها دانش آموزان پیشرفته بودند که بر اساس نمونه گیری خوشه ای انتخاب شدند. ابزار مورد استفاده، دو پرسشنامه مرتبط، پرسشنامه تفکر انتقادی (CTQ) و پرسشنامه راهبردهای درک شنیداری (LCSQ) بود. در روز اول، محقق دستورالعمل این نظرسنجی را به وضوح توضیح داد و به شرکت کنندگان برای ارزیابی راهبردهای به کار گرفته شده توسط آنها، CTQ ارائه شد. در روز دوم، LCSQ بین آنها توزیع شد. شرکت کنندگان باید به تمام سوالات در زمان محدود پاسخ می دادند. خوشبختانه هیچ یک از دانشجویان در فرآیند جمع آوری داده ها غایب نبودند و این عامل باعث افزایش پایایی نتایج می شود. یافته های این مطالعه نشان داد که بین راهبردهای درک شنیداری دانش آموزان پیشرفته EFL و توانایی تفکر انتقادی آنها رابطه معناداری وجود دارد. نتایج می تواند قابل توجه باشد زیرا شناسایی راهبردهایی که دانش آموزان به کار می گیرند، به آنها کمک می کند تا بر مشکلاتی که ممکن است در مهارت های زبانی مختلف با آن مواجه شوند غلبه کنند. Manuscript profile -
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77 - طراحی مدل سنجش قصد کارآفرینانه دانشجویان دانشگاه فنی و حرفه ای
مریم زهدی کامبیز حیدرزاده هنزائی محسن خون سیاوش -
Open Access Article
78 - تأثیر هویت یابی مشتری با برند بر وفاداری با تاکید بر نقش واسط کیفیت خدمات، ارزش درک شده و اعتماد در صنعت هتلداری (مطالعه موردی: هتل های پنج ستاره شهر تبریز)
جعفر بهاری مهدی کروبی شهلا بهاری مرجان بذله -
Open Access Article
79 - Attaining World Class production: Analyzing Factors Affecting Successful Implementation of Lean Six Sigma (Case Study: Household Appliances Industry)
Reza Sepahvand Mohsen Arefnezhad Mehdi Toghraie Samiromi -
Open Access Article
80 - Bullying in high school male students: The role of perception of interaction, support and social acceptance
Hamid Reza samadifard Mohammad NarimaniThe present study was conducted to investigate the relationship between perception of social interaction, perceived social support and social acceptance with bullying among male students. Study method was descriptive and correlational. The study population included all MoreThe present study was conducted to investigate the relationship between perception of social interaction, perceived social support and social acceptance with bullying among male students. Study method was descriptive and correlational. The study population included all high school male students in Ardabil city during 2015-16, which 128 of them were selected using multistage cluster sampling method. For data collection, the Glass's perception of social interaction scale (1994), Zimet's perceived social support scale (1988), Crowne & Marlowe social acceptance scale (1996) and bullying scale (2001) was used. Data were analyzed using Pearson correlation coefficient and multiple regression. Results showed that is a significant relationship between perception of social interaction, perceived social support and social acceptance with bullying among students. The results of multiple regression showed that perception of interaction, support and social acceptance predict 0.47 of the bullying variance in student (p<0.05). Thus, we can conclude that perception of interaction, support and social acceptance the variables associated with students bullying and the ability to predict it. Manuscript profile -
Open Access Article
81 - Investigating the relationship between perceived knowledge and protection motivation in the field of cybercrimes and the mediating role of internet trust in athletes of the country's premier volleyball league
Ehsan Karimi Kazem Cheragh BirjandiThe purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descrip MoreThe purpose of this study was to investigate the relationship between perceived knowledge and protection motivation in the field of cybercrime and the mediating role of internet trust in athletes of the country's premier volleyball league. The research method is descriptive and was conducted in the field. The statistical population of the research included all athletes of the country's top volleyball league in 1402, 300 people. According to Morgan's table, the sample was 169 people, and the sampling method was available . The research tools included Raju et al.'s Perceived Knowledge Questionnaire (2015), Anderson et al.'s (2010) Standard Cybercrime Protection Motivation Questionnaire, and De Jong et al.'s (2007) Standard Internet Trust Questionnaire were used. The results of the research showed that the perceived knowledge has a significant relationship with the motivation of protection in the field of cybercrimes and internet trust in the athletes of the country's premier volleyball league. Also, Internet trust plays a mediating role in the relationship between perceived knowledge and protection motivation in the field of cybercrimes in the country's top volleyball league athletes. According to the results, it is suggested that in order to reduce cybercrimes in athletes and increase trust in the opportunities available in cyberspace, first acquire the knowledge of its effective use. Manuscript profile -
Open Access Article
82 - Designing Educational model of questioning for Social Studies and investigating the efficiency of the model an understanding concepts and critical thinking
Saeid Mahmoodi bardezardi Eskandar Fathiazar Firooz Mahmoodi Rahim BadriGoal: The present study aims to design Educational model of questioning for Social Studies and to validate its efficiency in conceptual understanding and critical thinking of students grade six of primary school in educational year 95-96. Method: This research is a comb MoreGoal: The present study aims to design Educational model of questioning for Social Studies and to validate its efficiency in conceptual understanding and critical thinking of students grade six of primary school in educational year 95-96. Method: This research is a combinational one and consists of two parts: the first part is allocated to designing an appropriate model of questioning for Social Studies and the second part is related to validating the efficiency of this model in conceptual understanding and critical thinking. In qualitative section synthesis research is used to design models and in quantitative section which aims to test the efficiency of the designed model on scientific concept understanding and critical thinking of student in grade six of primary school, using and experiment we randomly chose 50 male students and divided them experimental group and control group. In order to compare critical thinking and scientific concept understanding of these two groups, Kernels test of critical thinking was used both in pre – test and post - test. The collected data were analyzed using co – variance analytical test. Results:The results in qualitative section led to designing a model with seven dimensions (fundamentals, principals, techniques, procedures, stages, questions, objective, and evaluation). The results in quantitative section indicated that the designed model improved critical thinking and understanding concepts in experiment group. Manuscript profile -
Open Access Article
83 - Studying the Effects of the Creativity-Oriented Contents of Curriculum on the Creative Understanding Growth of the Preschool Children in Tehran
Mahdi Sobhaninejad Ashraf al sadat Hosseini Background: Today it is found that creativity is teachable and this means that creativity is not specific to some particular individuals. Objective(s): This article studied the effects of the creativity-oriented contents of lesson plan (curriculum) on the growth More Background: Today it is found that creativity is teachable and this means that creativity is not specific to some particular individuals. Objective(s): This article studied the effects of the creativity-oriented contents of lesson plan (curriculum) on the growth of the creative understanding of the preschool children in the second district zone of the city of Tehran. Method(s): The method of this study was preliminary experimental or one-group pretest-post-test design. The study population included all preschool children in the second district of Tehran, with a population of over 2433. One center was randomly selected from all preschool centers that exist in the area. In that center, the preschool class number two - included 18 boys and girls - was selected as sample. Result(s): Results showed that: The amount of preschool children creativity in fluency in the post-test was higher than the pre-test significantly; And also, in originality in the post-test was higher than the pre-test significantly; which represents the effect of creativity-oriented lesson plan (curriculum) contents on preschool children’s creative understanding growth in fluency and originality. On the other hand, there was no significant difference in the amount of preschool children creativity in imagination in the post-test and the pre-test; which represents no effect of creativity-oriented lesson plan (curriculum) contents on preschool children’s creative understanding growth in imagination. Conclusion: At the end, the amount of preschool children creativity in the post-test was higher than the pre-test significantly; which represents the effect of creativity-oriented lesson plan (curriculum) contents on preschool children’s creative understanding growth. Manuscript profile -
Open Access Article
84 - Sediment and erosion studies using experimental models and compare them using statistical methods in Kan and Darakeh subbasins
Nastaran Keyhani Khalil Rezaei Seyed Hamid Vaziri Ali Naeimi Nezam AbadOne of the major problems in the integrated management of watersheds is soil erosion and Sediment. The controlof this problem requires precise studies; quantitative data to determine critical and prone to erosion areas. Thus,an analysis of rate of erosion and sediment p MoreOne of the major problems in the integrated management of watersheds is soil erosion and Sediment. The controlof this problem requires precise studies; quantitative data to determine critical and prone to erosion areas. Thus,an analysis of rate of erosion and sediment production using GIS techniques and experimental methods, such asEPM and MPSIAC seems necessary. In this study, we tried to use these two models to determine the amount ofsediment and erosion-prone areas in the two sub watersheds overlooking the city of Tehran; Kan and Darakeh torecognize where necessary for conservation operations. Finally with use geostatics operations, two models werecompared. The results show the most values of erosion are in Tuffy, Shaly Parts of sub watersheds correlatedwith sensitive formation such as Karaj. Based on map of MPSIAC model more than 50% of the total subwatersheds area was classified at class high of erosion category with 373.78 m3∕km2 per year for Kan and 483m3∕km2 per year for Darakeh sedimentation. Sub-basins’ erosion were calculated as 683.2 m3∕km2 per year forKan and 792.5 m3∕km2 per year for Darakeh by EPM models. The results of statistical compare of erosion ofMPSIAC and EPM models show that, there is no significant different between erosion estimate by MPSIACmodel and real erosion measure, but the erosion estimate by EPM model have a significant different. SomMPSIAC model may have better performance. Manuscript profile -
Open Access Article
85 - A Comparative Study of Experiential Learning Cycle in Human and Nonhuman Environments: Critical Thinking, Reading Comprehension, and Vocabulary Development
Somayeh Sahebalzamani Amin Naeimi Mehry Haddad NarafshanEducational experts posit that technology-based experiences can augment students’ academic performance and foster their critical thinking ability. In this study, the efficacy of human-mediated and non-human-mediated environments was compared in terms of Kolb’s experient MoreEducational experts posit that technology-based experiences can augment students’ academic performance and foster their critical thinking ability. In this study, the efficacy of human-mediated and non-human-mediated environments was compared in terms of Kolb’s experiential learning cycle, concerning the critical thinking, reading comprehension, and vocabulary development of young English language learners. Over a period of four months, two groups of 60 learners (30 in each group) were exposed to mediation via two modalities: teacher-made and computer-made mediators. Pre-tests and post-tests were deployed to gauge learners’ progress in critical thinking, reading comprehension, and vocabulary development. The findings evinced those learners who received technology-mediated instruction outperformed the teacher-mediated group in terms of critical thinking, vocabulary development, and reading comprehension. It is evident that learners who interacted with a computer mediator trumped those who interacted with a human-made mediator, i.e., the teacher. This could be attributed to the alluring features of non-human mediators (technology), which are evidently more compelling than their human Manuscript profile -
Open Access Article
86 - The Analytic Study of Patricide Mythology in Shahnameh and the World’s Myths
nosratolah ahmadifard Dr.ali heydari Dr.masood sepahvandi Myth has been one of the constituting elements of culture as well as ethnic and national identity of societies. Some mythologists consider it as the religion of the early civilizations and the era before the expansion of the monotheistic religions. Myths of diffe More Myth has been one of the constituting elements of culture as well as ethnic and national identity of societies. Some mythologists consider it as the religion of the early civilizations and the era before the expansion of the monotheistic religions. Myths of different nations have similarities and uniformities. The confrontation between myths against each other and their hard-fought battle together with each other have been transmitted to us today in the stories that are subject to various interpretations. In Shahnameh, the mythical characters inherit special credit and in the Avesta and Pahlavi books are of the supernatural aspect. By touching upon the first patricide myth in Shahnameh, in the current study it has been tried to show that events leading to patricide in the myths of Shahnameh and the world have overt and covert angles; however, the mythological patricide is one of their supernatural aspects. By examining the reasons for patricide and studying the similar and different aspects of mythological, epic, and historical characters of Iran and the world, it seems that gaining power and reign have the highest frequency; the gods have obvious interferences in the western world's patricide, while in the eastern world, it seldom happens due to the father’s sanctity. Other reasons include magic, love, maternal, intentional, and unintentional parenting provocations. Manuscript profile -
Open Access Article
87 - طراحی یک کمپ تفریحی-گردشگری با رویکرد معماری پایدار - مطالعه موردی (درکه، تهران)
ملیکا خیرالدین -
Open Access Article
88 - Investigating factors affecting customers' trust in the use of electronic banking of Abhar Cooperative Development Bank
Mehrdad Nasiri Parvaneh NasiriThe current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data MoreThe current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data collection. The purpose of this article is practical and it used the survey method or questionnaire to collect research data.The statistical population of the study consisted of all customers of Abhar Tose'e Ta'avon Bank who have used electronic banking services. The sample size was estimated to be 384 individuals using Cochran's formula for an infinite population. The hypotheses of the research were tested through structural equation modeling using LISREL software. The results showed that perceived security, social penetration, individual skills, and perceived compatibility have a positive and significant impact on trust in electronic banking services. Furthermore, the results indicated that perceived security has a positive and significant effect on social penetration and individual skills. On the other hand, social penetration and perceived compatibility play the role of mediator variables in the relationship between perceived security and individual skills with trust.Keywords: perceived compatibility, perceived security, individual skills, social penetration, trust. Manuscript profile -
Open Access Article
89 - ارزیابی ارزش کل ادراک شده مشتری ازدیدگاه ارزش اجتماعی
حسین بدیعی روح اله رضازاده فرزانه کاشفی -
Open Access Article
90 - Investigating the effect of ease, usefulness and perceived risk, trust and social effects on the intention to use mobile banking among the customers of Melli Mubarakeh Bank
Fatemeh Nasirzadeh Masoud GodarziAbstractThe pervasive growth of ICT has had a huge impact on the banking industry. Providing banking services to customers via mobile phone is one of the newest technologies. Accordingly, in this study, the intention is to investigate the effect of perceived convenience MoreAbstractThe pervasive growth of ICT has had a huge impact on the banking industry. Providing banking services to customers via mobile phone is one of the newest technologies. Accordingly, in this study, the intention is to investigate the effect of perceived convenience, usefulness and risk, trust and social effects on the intention to use mobile banking in the customers of Bank Melli Mobarakeh. The statistical population of customers of Bank Melli is Mobarakeh. Sample size was selected using Morgan table of 381 people based on available sampling method. A standard questionnaire was used to measure the variables. The validity of the questionnaire was evaluated diagnostically, convergently and divergently and the reliability of the questionnaire was assessed using Cronbach's alpha coefficient. The research model was tested based on structural equation method and pls software. The results showed that perceived convenience, usefulness and risk, trust and social effects had a positive and significant effect on the intention to use mobile banking.Key words: Perceived Risk, Utility, Social Impact and Purchase Intention. Manuscript profile -
Open Access Article
91 - تاثیر درگیری ذهنی و ویژگیهای شخصی افراد بر خدمات درک شده و نقش آن در انتخاب بانک (مطالعه موردی: بانک کشاورزی)
سمانه رمضانی زیارانی رضا شعبان نژاد -
Open Access Article
92 - بررسی عوامل مؤثر بر مهاجرت نیروی متخصص و ماهر از شهرستان لارستان (مورد مطالعه: شهر لار)
عادل ابراهیمی لویه فاطمه مهندس -
Open Access Article
93 - The Effect of Phonological Awareness Skills Instruction on Reading Speed and Comprehension of Second Grade Elementary Dyslexic Students
asghar latifi Abolghasem YaghobiReading properly and understanding what is read, is always a concern which in the case of failure in this area, the person will face a failure in reading. So, dyslexia is a progressive problem that hurts other educational fields. There for this research was carried out MoreReading properly and understanding what is read, is always a concern which in the case of failure in this area, the person will face a failure in reading. So, dyslexia is a progressive problem that hurts other educational fields. There for this research was carried out aiming to determine the effect of teaching the skills of phonological knowledge on the deficient reading student speed of reading and understanding the texts. The design of the study was half experimental consisting pre –test and post- test with a control group. The statistical society of the study included the entire deficient reading students at the second grade of elementary school in learning Disorder centers of Hamedan city in 1392-1393.from among of them Twenty students were chosen and they were randomly divided into two groups; an experimental group and a control group. Then , in ten forty – five – minute sessions, the phonological knowledge was taught to the experimental groups. To gather data these experiments were used : reading recognition test , deficient reading check list , phonological knowledge assignments , and Raven test. The consequences of this study showed that teaching phonology can improve the students' skill of phonological knowledge and in crease their reading speed and their power of understanding the texts. Manuscript profile -
Open Access Article
94 - Relationship between Self-efficacy, Happiness, Life Satisfaction and Perceived Social Support with Academic Achievement Motivation Case study: University students of Bandar Anzali
karim kiakojoury tiz dast taherThe purpose of this research is investigate the relationship between self-efficacy, happiness, life satisfaction and perceived social support with students academic achievement motivation. The statistical society of this study is university students of Bandar Anzali bra MoreThe purpose of this research is investigate the relationship between self-efficacy, happiness, life satisfaction and perceived social support with students academic achievement motivation. The statistical society of this study is university students of Bandar Anzali branch. Appropriate sample selected by sampling method, Morgan's table used to determine the sample size in this study that the number of samples are 246 people for the community with a frequency 3500 people. The data collection tool is a valid questionnaire. Using questionnaires self-efficacy Sherer et al (1982), happiness Oxford (1989), life satisfaction of Diener et al. (1985), perceived social support (family and friends) Prosidano and Heller's (1986) and achievement motivation Wallerand et al (1989). After collecting the questionnaire, Cronbach's alpha was used to measure reliability for each of the factors. SPS software has been used to analyze data for descriptive statistics, Pearson test and simultaneous regression. The test results showed that there is a positive and significant relationship between self-efficacy variable and academic achievement motivation; There is a positive and significant relationship between happiness variability and academic achievement motivation; There is a positive and significant relationship between life satisfaction variable and academic achievement motivation; There is a positive and significant relationship between the perceived social support variable and academic achievement motivation. Manuscript profile -
Open Access Article
95 - The study of relationship between Emotional intelligence, Job satisfaction and job morale among personnel
ramezan hasanzadeh morteza sadati fatrmeh soleimaniThe study aims to find the relationship between Emotional intelligence, job satisfaction and job morale among the personnel of Islamic Azad University, Ghaemshar branch. Considering the importance of education and development of employees and improvement of organization MoreThe study aims to find the relationship between Emotional intelligence, job satisfaction and job morale among the personnel of Islamic Azad University, Ghaemshar branch. Considering the importance of education and development of employees and improvement of organizations with affiliated personnel must be recognized and we must remove all the obstacles to achieve our goals. Emotional intelligence can be the most important factor, and general aim for this research lies in the consideration between Emotional intelligence and professional satisfaction that must be the most important factor in organization development and revenue. Out of 208 official staff of university (152 male, 56 female), with diploma, associated degree, BSC or BA and MSC or MA (Except staffs who are under diploma). Using Morgans and Kerjesi tables, 136 staffs (41 female and 95 male) were selected. The research method was correlation and the instruments included: standard questionnaires related to Emotional intelligence of Brodberi and Griyoz, standard questionnaires of job satisfaction of Visoki and Krom and the researcher's questionnaire remained for job morale. To analyze the data, descriptive statistics was used (frequency distribution tables, diagrams and percent) and the well-known statistics (Pearson's correlation coefficient, independent test, variance analysis, ANOVA and regression) was used as well. The result of this study has shown there is not any meaningful relationship in this statistical community between emotional intelligence and job satisfaction, but there is a meaningful relationship between job morale and emotional intelligence, and education and gender have not any effect on studied variables. There is not any meaningful relationship between job morale and job satisfaction Manuscript profile -
Open Access Article
96 - The Effect of Teaching Metacognitive Skills on Students, Achievement Motivation and Reading Comprehension
fatemeh bidi javad salehi mehdi namdariMetacognitions are one of the newest constructs in educational psychology, and have considerably been investigated by many educational researchers. The aim of the present research was to determine whether teaching metacognitive skills can improve the students, achieveme MoreMetacognitions are one of the newest constructs in educational psychology, and have considerably been investigated by many educational researchers. The aim of the present research was to determine whether teaching metacognitive skills can improve the students, achievement motivation and reading comprehension.The research method was quasi experimental, with pre- and post-test assessments. Two classes were selected randomly from the 2nd grade majoring in Humanities at high school in Esfarayen during the academic year of 2011. One class was randomly assigned to experimental group (N = 32; Mean age = 16.4; SD= 1.2) and the other one to control group (N = 30; Mean age = 16.6; SD = 1.1). Measures included Edwards Achievement Motivations Questionnaire (α = 0.81) and a researcher compiled test for reading comprehension (α=0.82). During 15 training sessions, the participants learned about 5 areas of metacognitive skills (i.e., aim, planning, control, evaluation, and mistakes correction). For data analysis, ANCOVA models were used. The results showed that learning about the metacognitive skills had a positive effect on the students’ achievement motivation and reading comprehension. The findings suggested that teachers can learn about and use the metacognitive skills in order to enhance their students’ achievement motivation and learning outcomes. Manuscript profile -
Open Access Article
97 - Investigating the relationship between understanding the level of ease and understanding the usefulness of information technology and the happiness and mental health of Islamshahr Azad University employees
mohsen zarghami hosein zaree batoul faghieharamThis study investigates the relationship between understanding the level of ease and understanding the usefulness of information technology and the happiness and mental health of Islamshahr Azad University employees. The main question of this study is whether it is poss MoreThis study investigates the relationship between understanding the level of ease and understanding the usefulness of information technology and the happiness and mental health of Islamshahr Azad University employees. The main question of this study is whether it is possible to predict the people’s happiness and mental health based on their understanding of the level of ease and understanding of the usefulness of information technology. In order to answer this research question, a hypothesis is proposed which states that it is possible to predict happiness and mental health of Islamshahr Azad University employees based on their understanding of the level of ease and understanding of the usefulness of information technology. Therefore, all the 320 employees of Islamshahr Azad University were considered as the potential research population of this study. As the design of this study is descriptive and it has the form of a survey, 120 employees were chosen by systematic random selection and constituted the research population. After choosing the sample, a questionnaire was prepared and administered to the subjects. This questionnaire measured happiness, mental health, understanding of the level of ease of information technology, and understanding of the usefulness of information technology. The data obtained in this way was analyzed by multivariate regression statistical model. Finally, the research findings demonstrated that as the understanding of the level of ease and understanding of the usefulness of information technology increased the happiness and mental health of the above-mentioned employees increased as well. It is worth mentioning that the above findings are significant at α=0.01. Manuscript profile -
Open Access Article
98 - Investigating human relation indices among teachers
ahmad valipour ensiyah mahmoujanloThe purpose of present research is to study the extent to which human relations indeices are used by high school teachers as judged by female students. Of 434 students, a sample of 205was selected by stratified random sampling method. The study is a descriptive re MoreThe purpose of present research is to study the extent to which human relations indeices are used by high school teachers as judged by female students. Of 434 students, a sample of 205was selected by stratified random sampling method. The study is a descriptive research. Data were collected using a researcher-made questionnaire with four dimensions and 28 questions. The validity of the questionnaire was approved by the experts and the reliability of the research was calculated to be 0.867.The results showed that on average the four indexes of communication ability , needs and talent perception , personal differences perception and mental health were higher than average. It can be said that the human relations indexes among teachers in high schools in Galugah are in favorable situation Manuscript profile -
Open Access Article
99 - Cultural Status of Yazd during the Eighth Century
mohammadkarim yusefjamali mohammad mirhosine jamal abediyanThe eighth century in Yazd should be considered as a period of cultural improvement, because many educational centers such as schools, and libraries were established in this period and religious and non-religious sciences were taught and developed in these centers by sc MoreThe eighth century in Yazd should be considered as a period of cultural improvement, because many educational centers such as schools, and libraries were established in this period and religious and non-religious sciences were taught and developed in these centers by scholars up to a point where Yazdi scientists had a say in some fields and in some others, they were not that distinctive. In the meanwhile, although Mongols’ assault caused some of these centers to be destroyed, it made Sufism to grow rapidly which was accepted by the people. The reason of it was that Sufis were not interested in material affairs. As the time went on and as the Sufis entered the government and the court, they got corrupted by bribery and became venal and thus were hated by the folks. However, Sufism was developed culturally and arts and architecture was paid more attention by the governors and the people. Some centers were also built by some great men, some of which were endowed. Manuscript profile -
Open Access Article
100 - Presenting Customer Behavior Model on Acceptance and Use of E-Banking Services by Developing and Analyzing UTAUT Theory
Yasaman Modabbernia Hossein Vazifehdust, Mohamad ali AbdolvandNowadays, the banking industry has been forced to change from traditional banking to e-banking due to the developments in information and communication technologies. Therefore, recognizing its needs and behaviors and predicting them to respond in a timely manner can hel MoreNowadays, the banking industry has been forced to change from traditional banking to e-banking due to the developments in information and communication technologies. Therefore, recognizing its needs and behaviors and predicting them to respond in a timely manner can help strengthen and maintain the customer relationship (to become a competitive advantage). But creating customer acceptance of e-banking services is still a challenge for the banking system (which has a direct impact on the profitability of banking activities). Accordingly, the main purpose of this study is to present a model of customer behavior in the acceptance and use of e-banking services. In this cross-sectional study, first, in the qualitative part of the researchers in an exploratory manner, based on a comprehensive model of technology adoption, the experts tried to identify the factors of technology acceptance and its dimensions. After applying the content analysis technique to identify the dimensions and concepts, the relationships between them and the conceptual model were extracted using Maxqda software. In this section, "trust in the bank", "perceived security", "ease of use" as affecting dimensions of "perceived risk" and "perceived desirability", "impact on society", "prior knowledge " as affecting dimensions. Then, in the quantitative part of the model, it was evaluated using the e-banking customer feedback. The results of structural equation modeling analysis through PLS software showed that among the relationships defined, "knowledge" had the least effect and "perceived utility" had the highest effect on "behavioral intentions". "Perceived risk" was defined as an independent variable in this model. Manuscript profile -
Open Access Article
101 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
Kambiz Heidarzadeh Fereshteh Rais RohaniConspicuous consumption is a fairly universal phenomenon: while possibly more pervasive in developed countries. It can be said, conspicuous consumption is more common in some cultures that have a tendency to materialism. This research provides deeper understanding of wh MoreConspicuous consumption is a fairly universal phenomenon: while possibly more pervasive in developed countries. It can be said, conspicuous consumption is more common in some cultures that have a tendency to materialism. This research provides deeper understanding of why consumers are willing to buy luxury cars. The population of this study consists of Toyota, Hyundai & Kia Motors automobile owners in the city of Tehran. The German made Mercedes Benz and the Japanese made Lexus are the luxury products of the population. The final sample consists of 390 participants, and the method is proportional stratified sampling. Structural Equation Modeling (SEM), and SPSS and LISREL software are used for the data analysis. The main findings show that the Iranian consumer perception of the luxury brand is significantly more affected by the variables of hedonism, uniqueness, and quality than the conspicuous and social values. Marketing managers of luxury brands can use the results to get more consumers to buy. The five perceived values of luxury automobiles can be used as guidelines for salesmen to sell successfully to customers. Manuscript profile -
Open Access Article
102 - Surveying Consumer Purchase Behavior Toward Foreign Versus Local Brands
alireza nalchi kaashi mohsen rasoulian hossein bujaariIn this study we examined customers behavior and the effect of individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy go MoreIn this study we examined customers behavior and the effect of individual characteristics (it means tendency to be different from others and tending to foreign brands) and brands characteristic(it means perceived quality and emotional value) on intention to buy goods with foreign brands in comparison with goods that have local brands. There are 850 customers in Iran that cooperate in this estimate.studyis to be applied and is of surveying type It used from questionnaire and sampling by Kokran formula. This study examind relationship between variables by structural equation model and reached to following this result. Need to be individual among customers is effective in tendency to foreign goods. Increased in tendency to foreign goods,canses customers think that foreign brands quality and emotional value are better. increased acceptance of foreign brands perceived quality and emotional value results in an increase in buying foreign brands. Manuscript profile -
Open Access Article
103 - The Impact of Brand Equity on Consumer Loyalty
Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza HalvaeihaAll company’s activities aimed to earn more profit; in fact it is the ultimate goal for them. But If you want permanent profit you have no choice except of obtaining strategies that lead to consumer loyalty .Of course it is a very difficult target nevertheless the MoreAll company’s activities aimed to earn more profit; in fact it is the ultimate goal for them. But If you want permanent profit you have no choice except of obtaining strategies that lead to consumer loyalty .Of course it is a very difficult target nevertheless these companies have some useful advantages like their brand equity that they can leverage them to achieve this goal. So in this study we tried to examine the impact of brand equity on consumer loyalty. For this reason a survey is undertaken among 160 customers of the three companies in food industry (in Iran). Results of the test of conceptual model indicate that in this case we have no reason to contradict the direct relationship between Brand Reliability and Brand Perception Value and consumer loyalty, and we have found no direct relationship between Brand Image and Brand Reputation and consumer loyalty. Manuscript profile -
Open Access Article
104 - The Effectiveness of Games based on Neurocognitive Executive Actions on the Skill of Understanding Time and Working Memory of Children with Reading Disorders
Atousa Masoudi Fatemeh Noora Ashrafi Tahmineh Hoseyni Hamideh Majidinia The present study was conducted with the aim of determining the effectiveness of games based on cognitive executive actions on time perception skills and working memory of children with reading disorders. This research was conducted with a semi-experimental metho More The present study was conducted with the aim of determining the effectiveness of games based on cognitive executive actions on time perception skills and working memory of children with reading disorders. This research was conducted with a semi-experimental method and with a pre-test and post-test design with a control group. The statistical population of the present study included all children with reading disorders in learning disorder centers in Tehran in the academic year of 1401. The sampling method in this research was available and with this method, 30 children with reading disorders who had a higher cut-off in the reading disorder test were selected and divided into two equal groups (15 people) and control (15 people) were randomly assigned. The research tools included the reading disorder diagnosis screening test (Shafiei et al., 2017), the computerized time reproduction test, and the Cornoldian working memory test (CWMT). The findings were analyzed using covariance analysis and the results showed the games based on neurological executive actions improved the time perception skills and working memory of the experimental group. Manuscript profile -
Open Access Article
105 - The relationship between social and cultural factors with the selection of field of study criteria among Islamic Azad University students
Neda Taj Rooshan Majid ZourofiThe purpose of this study is the examination of the relationship between social and cultural factors with the selection of field of study criteria among Islamic Azad University of Tabriz students.The nature and content work of this study is survey and descriptive and th MoreThe purpose of this study is the examination of the relationship between social and cultural factors with the selection of field of study criteria among Islamic Azad University of Tabriz students.The nature and content work of this study is survey and descriptive and the purpose of the study if applied. The population of the study is all MA and BA students in Islamic Azad University of Tabriz in 93-94 educational years (25947) of whom 379 were selected as the sample of the study using Cochran formula and stratified random sampling method. A researcher-made questionnaire was used to gather data which is based on Likert scale. In order to test the hypothesis, Pearson correlation, T tests and one way AN OVA were used. The results show that, there is a meaningful relationship between academic credentials orientation and income and labor market. Also, there is a meaningful relationship between others’ encourage and cultural capital with personal interest, social prestige, income and labor market. Manuscript profile -
Open Access Article
106 - بررسی تاثیر تدریس راهبردهای فراشناختی شنیداری در تکنیک سایه برروی درک شنیداری زبان آموزان وابسته به زمینه و مستقل از آن
پرستو علی زاده اقیانوس مونا خبیریهدف از پژوهش حاضر مقایسه تاثیر تدریس راهبردهای فراشناختی شنیداری از طریق تکنیک سایه بر درک شنیداری زبان آموزان وابسته و نابسته به زمینه بوده است. بدین منظور از بین 120 زبان آموز تعداد 85 زبان آموز زن با سطح زبان پیش متوسط و گروه سنی 18 تا 35 سال بر اساس نتایج به دست آمد Moreهدف از پژوهش حاضر مقایسه تاثیر تدریس راهبردهای فراشناختی شنیداری از طریق تکنیک سایه بر درک شنیداری زبان آموزان وابسته و نابسته به زمینه بوده است. بدین منظور از بین 120 زبان آموز تعداد 85 زبان آموز زن با سطح زبان پیش متوسط و گروه سنی 18 تا 35 سال بر اساس نتایج به دست آمده ازآزمون PET انتخاب شدند.این زبان آموزان در آزمون گروهی شکلهای نهفته GEFT شرکت کردند که بر اساس نمرات کسب شده در آزمون و بر اساس سبک یادگیری به دو گروه آزمایشی وابسته به زمینه FD و مستقل از زمینه FI طبقه بندی شدند (49 FD/ 36 FI). زبان آموزان با هر دو سبک یادگیری/FI FD در دو کلاس مجزا به مدت 5 هفته (دو بار در هفته) تحت آموزش قرار گرفتند. مهارت درک شنیداری از طریق تلفیق تکنیک سایه و راهبردهای فراشناختی به مدت 45 دقیقه در هر دو کلاس بصورت یکسان آموزش داده شد. نتایج آزمون متغیرهای غیروابسته t-test نشان داد که تفاوت معناداری در نمرات نهایی posttest بین دو گروه FD وFI وجود نداشته و در نتیجه تلفیق آموزش راهبردهای فراشناختی و تکنیک سایه می تواند برای همه زبان آموزان بدون توجه به سبک یادگیری ادراکی آنها (وابسته / نابسته به زمینه) مفید واقع شود. Manuscript profile -
Open Access Article
107 - تدریس استراتژی استنتاج لغوی وتاثیر آن بر درک مطلب خواندن زبان آموزان ایرانی
زهرا حسن زاده نسرین حدیدی تمجید سعیده آهنگریپژوهش حاضر به بررسی تاثیر استفاده از راهکارهای آموزشی استنتاج لغوی بر درک مطلب خواندن زبان آموزان ایرانی پرداخته است. به همین منظور 45 زبان آموز از آموزشگاه زبان انگلیسی سیمین واقع در شهرستان رشت از بین 60 نفر براساس تست OQP که نمراتشان بین 40 تا 47 بود به عنوان ا Moreپژوهش حاضر به بررسی تاثیر استفاده از راهکارهای آموزشی استنتاج لغوی بر درک مطلب خواندن زبان آموزان ایرانی پرداخته است. به همین منظور 45 زبان آموز از آموزشگاه زبان انگلیسی سیمین واقع در شهرستان رشت از بین 60 نفر براساس تست OQP که نمراتشان بین 40 تا 47 بود به عنوان افراد شرکت کننده در تحقیق حاضر انتخاب شدند. زبان آموزان در دو کلاس یکی بعنوان گروه آزمایش (24 نفر) و دیگری گروه کنترل (21 نفر) بودند. در گروه آزمایش راهکار استنتاج لغوی جهت پیدا کردن معانی لغات جدید و ارتقاء سطح درک مطلب خواندن آنها تدریس و بکار گرفته شد. در گروه کنترل، آموزش درک مطلب خواندن بطور سنتی با تاکید بر ترجمه لغات جدید صورت میگرفت. نتایج پیش آزمون و پس آزمون درک مطلب خواندن حاکی از بهبود این توانایی در گروه آزمایش در مقایسه با گروه کنترل بود. بر مبنای یافته ها چنین نتیجه گیری گردید که راهکار استنتاج لغوی میتواند موجب بهبود توانایی های شناختی زبان آموزان در استنتاج معانی لغات جدید باشد که این به نوبه خود درک مطلب خواندن را میتواند تسهیل کند. Manuscript profile -
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108 - بررسی تاثیرنحوه انتخاب نشانه های بافتی و نوع متن بر نحوۀ استنتاج نوجوانان و جوانان
لیلا براتی رضا بی ریااطلاعات زبانی معمولا به شکل گفتاری و نوشتاری به مخاطب انتقال میابند اما آنچه در این رابطه حائز اهمیت است پیامی است که در دل این متن نهفته است. در این رابطه از یک طرف گوینده میبایست طوری این متن را هدایت کند که مطلب برای شنونده قابل درک باشد و از طرف دیگر شنونده نی Moreاطلاعات زبانی معمولا به شکل گفتاری و نوشتاری به مخاطب انتقال میابند اما آنچه در این رابطه حائز اهمیت است پیامی است که در دل این متن نهفته است. در این رابطه از یک طرف گوینده میبایست طوری این متن را هدایت کند که مطلب برای شنونده قابل درک باشد و از طرف دیگر شنونده نیز بایستی بتواند بر مبنای عوامل گرامری٬ متنی٬ ذهنی و تجارب خود از جهان بیرون دست به استنتاج زده و به درست ترین و نزدیک ترین درکی که به منظور گوینده متن میباشد برسد تا نتیجه این رابطه گفتاری یا شنیداری قابل قبول واقع شود. این مطالعه قصد دارد به بررسی این عوامل و علت بروز چنین استنتاجهای متفاوت در میان دو گروه سنی نوجوان و جوان بپردازد. افراد مورد مطالعه در این بررسی ٦٠ نوجوان و٦٠ جوان دختر و پسر فارسی زبانی هستند که در حال یادگیری زبان انگلیسی بودند. در این مطالعه جهت بررسی نحوه استنتاج افراد دو متن داستانی و دو متن غیر داستانی برای افراد خوانده شد و پس از پرسیدن سوالاتی اسنتتاج افراد به طور دقیق ضبط گردید.از دیدگاه زبانشناسی استنتاج همانند ابزاری است که به شنونده یا مخاطب متن کمک میکند تا بتواند درس ترین معنا را از دل کلمات بیرون بکشد. بر اساس نتایج این مطالعه گروههای سنی متفاوت و جنسیتهای متفاوت بر اساس تجارب بیرونی و درونی خود و با استفاده از برخی نشانه های آوائی و بافتی متن از گفتار گوینده استنتاجهای متفاوتی دارند که بررسیهای آماری این مطالعه با تحلیل این داده ها به این نتیجه دست یافته است که نحوه انتخاب نشانه- های بافتی متن٬ جنسیت و سن افراد٬ تغییرات آهنگ کلام و نوع متن میتوانند نحوه استنتاج را تحت تائثیر قرار دهند و بر یادگیری افراد چه در زبان مادری خود(فارسی) و چه در زبان دوم (انگلیسی) تاثیر چشمگیری دارند. Manuscript profile -
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109 - تاثیر اموزش مشترک از طریق مدل معلم – کمک معلم بر روی درک مطلب زبان اموزان ایرانی
فاطمه محمدحسنی سودمند توران آهورآموزش مشترک روشی با همکاری دو معلم جهت اموزش کلاسی واحد با دانش اموزان مختلف می باشد. این تحقیق در تلاش است تا تاثیر اموزش مشترک از طریق مدل معلم – کمک معلم را بر درک مطلب زبان اموزان ایرانی بررسی کند. بدین منظور از مدل شبه ازمایشی با پیش ازمون و پس از ازمون و گرو Moreآموزش مشترک روشی با همکاری دو معلم جهت اموزش کلاسی واحد با دانش اموزان مختلف می باشد. این تحقیق در تلاش است تا تاثیر اموزش مشترک از طریق مدل معلم – کمک معلم را بر درک مطلب زبان اموزان ایرانی بررسی کند. بدین منظور از مدل شبه ازمایشی با پیش ازمون و پس از ازمون و گروه کنترل استفاده گردید و 35 دانش اموز دختردر محدوده ی سنی 15 تا 18 سال و در سطح مقدماتی از اموزشگاه سنجش نو در این تحقیق شرکت کردند. پس ازبرگزاری ازمونKET این دانش اموزان به صورت تصادفی در دو گروه ازمایشی و کنترل قرار گرفتند. گروه ازمایشی با دو معلم و گروه کنترل توسط یک معلم اموزش دیدند. هر دو گروه در پیش ازمون و پس از ازمون درک مطلب شرکت نمودند. نتایج آزمون تی-مستقل نشان داد که عملکرد درک مطلب گروه ازمایشی به طور قابل ملاحظه ای بهتر از گروه کنترل شده بود. نتایج این تحقیق می تواند برای معلمین و دانش اموزان و برنامه های اموزش زبان انگلیسی مفید باشد. Manuscript profile -
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110 - تأثیر استفاده از داستانهای دیجیتالی در ارتقاء قدرت درک مطلب شنیداری زبانآموزان ایرانی در سطح پیشمتوسط
Nasrin Hadidi لیلا حسن زادهمطالعات فراوانی در مورد نقش داستانها در آموزش و همچنین نحوة ارائه آنها به زبانآموزان انجامگرفته است که حاکی از تأثیر مثبت داستانها روی یادگیری کلی زبان خارجی هستند.داستانهای دیجیتالی با بهوجود آوردن فضایی شاد و دل انگیز باعث افزایش قدرت درک مطلب زبانآموزان Moreمطالعات فراوانی در مورد نقش داستانها در آموزش و همچنین نحوة ارائه آنها به زبانآموزان انجامگرفته است که حاکی از تأثیر مثبت داستانها روی یادگیری کلی زبان خارجی هستند.داستانهای دیجیتالی با بهوجود آوردن فضایی شاد و دل انگیز باعث افزایش قدرت درک مطلب زبانآموزان، یادگیری لغات جدید، حروف اضافه و ... میشوند. در تحقیق حاضر۴۰ﺯبانﺁموزدختر یک ﺁموزشگاه زبان در تبریز شرکت کردند. ۲۰زبانﺁموز در ﮔروه ﺁزمایش و ۲۰ زبانﺁموز درﮔروه کنترل قرار ﮔرفتند. زبانﺁموزان هر دو ﮔروه در سطح پیشمتوسط و۱۱تا ۱۴ساله بودند. در شروع دوره، از طریق امتحانPET سطح مهارت زبانی شرکت کنندﮔان بررسی شد. ازﺁنجاییکه تحقیق حاضر در خصوص درک مطلب شنیداری زبانﺁموزان بود، تنها بخشهای مربوط به دو مهارت شنیداری و خواندنی مدنظر قرار ﮔرفت و بهدنبال ﺁن یک امتحان درک مطلب شنیداری بهعنوان پیشﺁزمون به شرکت کنندﮔان داده شد تا مطمئن شویم اختلاف معناداری از نظر درک مطلب شنیداری در میان شرکت کنندﮔان در این تحقیق وجود ندارد. به هر دو ﮔروه کتاب درسی مشابهی(Interchange 1) تدریس شد. درﮔروه کنترل فقط کتاب درسی طی دو جلسه هفتگی در طول ترم تدریس شد. در گروه آزمایش نیز تدریس هفتگی به همین منوال بود، ولی هر هفته جلسه سومی جهت استفاده از داستانهای دیجیتالی مختص سطح پیشمتوسط برای گروه آزمایش برگزار میشد. زبانآموزان در این جلسات به داستانهای دیجیتالی گوش داده و آنها را تماشا کردند، ضمن اینکه تکالیفی مرتبط با هر داستان را انجام میدادند. جهت بررسی و ارزیابی فرضیه این تحقیق یک امتحان شنیداری بهعنوان پسآزمون از زبانآموزان گرفته شد تا سطح توان شنیداری هر دو گروه مقایسه گردد. نتایج حاصل ازعملکرد زبان داستانهای دیجیتالیزبانآموزان هر دو گروه در پسآزمون بیانگر افزایش قدرت درک مطلب شنیداری گروه آزمایش بود که بهنظر میرسد تأثیر مثبت داستانهای دیجیتالی در این زمینه باشد. Manuscript profile -
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111 - وسعت و عمق واژگان: نقش دانش واژگان در عملکرد درک مفاهیم زبان انگلیسی برای مقاصد آکادمیک زبان آموزان ایرانی
اسماعیل فقیه فائزه نعمتیدو ویژگی های اصلی دانش واژگان، وسعت واژگان و عمق دانش واژگان ، نقش اساسی در تحقیقات واژگان دارند. پژوهش حاضر با هدف بررسی رابطه بین دانش واژگان و درک مطلب، و به منظور بررسی ویژگی های دانش واژگان، وسعت و عمق دانش واژگان، وتاثیر بهتر آ نها در شناسایی عملکرد درک انجا Moreدو ویژگی های اصلی دانش واژگان، وسعت واژگان و عمق دانش واژگان ، نقش اساسی در تحقیقات واژگان دارند. پژوهش حاضر با هدف بررسی رابطه بین دانش واژگان و درک مطلب، و به منظور بررسی ویژگی های دانش واژگان، وسعت و عمق دانش واژگان، وتاثیر بهتر آ نها در شناسایی عملکرد درک انجام شده است. بنابراین، سه آزمون زبان درک مطلب خواندن، سطح آزمون واژگان و تست وابسته واژگان استفاده شده است. 64 دانشجو در رشته پزشکی در دانشگاه فردوسی مشهد، ایران، در این مطالعه شرکت کردند. نتایج همبستگی پیرسون و تجزیه و تحلیل چندگانه رگرسیون مشخص کرده است که نتایج آزمون در وسعت واژگان، عمق دانش واژگان، و درک مطلب رابطه مثبت داشته اند و وسعت و عمق دانش واژگان به هم مرتبط میباشند. Manuscript profile -
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112 - بررسی مقابله ای تاثیر ارئه واژگان متضاد و توصیفی در توضیحات جداگانه داخل متن بر خواندن و درک مطلب زبان آموزان زبان انگلیس
هانیه قاسمی مونا خبیریتحقیق فوق جهت بررسی مقابله ای تأثیر ارایه واژگان مخالف و توصیفات در توضیحات جداگانه داخل متن بر روی درک مطلب زبان آموزان ایرانی می باشد. این تحقیق در طول یک ترم از سال تحصیلی انجام شده است. جهت انجام دادن این تحقیق 60 دانش آموز متوسط مونث با میانگین سنی بین 18و 19 سال ا Moreتحقیق فوق جهت بررسی مقابله ای تأثیر ارایه واژگان مخالف و توصیفات در توضیحات جداگانه داخل متن بر روی درک مطلب زبان آموزان ایرانی می باشد. این تحقیق در طول یک ترم از سال تحصیلی انجام شده است. جهت انجام دادن این تحقیق 60 دانش آموز متوسط مونث با میانگین سنی بین 18و 19 سال از میان 90 دانش آموزی که عملکرد آنها از طریق آزمون آزمایشی پت بدست آمده بود انتخاب شدند. این 60 شرکت کننده به دو گروه 30 نفره با واژگان متضاد داخل متن و 30 نفره با واژگان توصیفی داخل متن تقسیم شدند. در طول فرایند این تحقیق به یک گروه متن هایی با واژگان متضاد داخل متن و به گروه دیگر متن هایی با واژگان توصیفی داخل متن ارایه داده شد. در آخر فرایند این تحقیق یک آزمون پت دیگر به هر دو گروه ارایه شد و نمرات میانگین آنها در آن آزمون از طریق روش آماری t-test نمونه های مستقل مقایسه شد. نتیجه بدست آمده سبب رد شدن فرضیه صفر شد و در نتیجه ثابت شد که یاد گیرندگان گروه واژگان توصیفی داخل متن به طور قابل توجهی در مقایسه با گروه واژگان متضاد داخل متن از درک مطلب بهتری برخوردار شدند. Manuscript profile -
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113 - رابطه بین درک خواندن زبان اموزان ایرانی، میزان دانش واژگانی و پوشش واژگانی متن: موردی از ژانرهای روایی و استدلالی
نادر اسدی آیدین لو میترا تقی نژاداین مطالعه به بررسی رابطه بین درک خواندن زبان اموزان ایرانی، میزان دانش واژگانی و پوشش واژگانی متن در ژانرهای روایی و استدلالی می پردازد. بدین منظور 120 دانشجوی مرد و زن بر اساس ازمون نلسون از میان دانشجویان دانشگاه ازادواحد تالش انتخاب شدند. تست نلسون به مظور همگ Moreاین مطالعه به بررسی رابطه بین درک خواندن زبان اموزان ایرانی، میزان دانش واژگانی و پوشش واژگانی متن در ژانرهای روایی و استدلالی می پردازد. بدین منظور 120 دانشجوی مرد و زن بر اساس ازمون نلسون از میان دانشجویان دانشگاه ازادواحد تالش انتخاب شدند. تست نلسون به مظور همگن سازی دانشجویان در مهارت خواندن گرفته شد. سپس محقق دانشجویان را با دو ازمون درک مطلب با ژانرهای استدلالی و روایی از لحاظ دانش واژگانی و پوشش واژگانی درهر متن مورد ارزیابی قرار داد. دانش وازگانی دانشجویان بوسیله لولز تست و پوشش واژگانی متن از طریق جدیدترین نوع پروفایل واژگان مورد اندزه گیری قرار گرفت. به منظور دستیابی به میزان رابطه بین متغیرها رابطه پیرسون مورد استفاده قرار گرفت. نتایج به دست امده از تحلیل ها نشانگر رابطه چشمگیری میان درک مطلب در ژانرهای مختلف , دانش واژگانی و پوشش وازگانی متن بود. Manuscript profile -
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114 - تمایل به برقراری ارتباط، هراس از ارتباط، و درک شخصی از توانایی برقراری ارتباط در زبان اول و زبان دوم در بین زبان آموزان ایرانی: یک تحقیق مقایسه ای
غزاله چراغپور سمواتی نسیم گل آقاییدر عصر آموزش زبان به صورت محاوره ای اصلی ترین هدف از زبان آموزی تشویق زبان آموز به جستجوىفرصت های ارتباطی و تمایل آنان به برقراری ارتباط در چنین موقعیت ها شناخته شده است. از آنجایی که ارتباطبین تمایل به برقراری ارتباط و متغیرهای دیگر ممکن است به طرز قابل ملاحظه ای از فر Moreدر عصر آموزش زبان به صورت محاوره ای اصلی ترین هدف از زبان آموزی تشویق زبان آموز به جستجوىفرصت های ارتباطی و تمایل آنان به برقراری ارتباط در چنین موقعیت ها شناخته شده است. از آنجایی که ارتباطبین تمایل به برقراری ارتباط و متغیرهای دیگر ممکن است به طرز قابل ملاحظه ای از فرهنگی به فرهنگ دیگرتغییر کند، مطالعه حاضر ارتباط بین تمایل به برقراری ارتباط، هراس از ارتباط و درک شخصی از توانایی برقراریارتباط در فارسی و انگلیسی را مورد بررسی قرار داد. تعداد 235 زبان آموز ایرانی بزرگسال فارسی زبان از طریقروش نمونه گیری در دسترس برای شرکت در این تحقیق انتخاب شدند. جامعه آماری متشکل از 118 زبان آموزسطح متوسط و 113 زبان آموز سطح متوسط رو به بالا بود. انتقال پذیری و قابل پیش بینی بودن متغیرهایارتباطی از زبان اول به زبان دوم توسط تحلیل درجه همبستگی و رگرسیون خطی مورد بررسی قرار گرفت. یافتهها نشان داد که در بین متغیرهای ارتباطی، هراس از ارتباط بیشتر حالت یک صفت فردی را داشت که از زباناول به زبان خارجی منتقل می شد. تمایل به برقراری ارتباط درزبان فارسی به میزان بسیار کمی این تمایل را درزبان انگلیسی پیش بینی می کرد. همچنین درک شخصی از توانایی برقراری ارتباط در فارسی فقط 15 ٪ همینمتغیر در زبان انگلیسی را پیش بینی می کرد. یافته های این تحقیق می تواند به معلم ها در درک این موضوع کهکدام متغیرهای ارتباطی حالت یک صفت فردی را دارند یا بسته به موقعیت تغییر می کنند، کمک کند. Manuscript profile -
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115 - تاثیر مقایسه ای استفاده از استراتژی های شنیداری برروی درک شنیداری زبان آموزان با آسیب بینایی در دو گروه شخصیتی واکنشی (انعکاسی) و تکانشی
فروزان بیرانوند بهدخت مال امیریاین مطالعه با هدف مقایسه تاثیر استراتژی های شنیداری از جمله فراشناختی، شناختی و اجتماعی / عاطفی بر روی درک شنیداری زبان آموزانی با سبک یادگیری تکانشی و انعکاسی با آسیب بینایی می باشد.شرکت کنندگان در این مطالعه 58زبان آموز پسر و دختر ب Moreاین مطالعه با هدف مقایسه تاثیر استراتژی های شنیداری از جمله فراشناختی، شناختی و اجتماعی / عاطفی بر روی درک شنیداری زبان آموزانی با سبک یادگیری تکانشی و انعکاسی با آسیب بینایی می باشد.شرکت کنندگان در این مطالعه 58زبان آموز پسر و دختر با آسیب بینایی با سطح پیش متوسط با گروه سنی 12-20 در غرب ایران ، خرم آباد بودند. این شرکت کنندگان به صورت غیر تصادفی از میان 10 کلاس مختلف در دسترس محقق انتخاب شدند. به منظور انتخاب شرکت کنندگان، محقق با یادگیرندگان این 10 کلاس صحبت کرد وتوافق 58 زبان آموز برای شرکت در مطالعه را بدست آورد.تست PETروی 30 دانش آموز با ویژگی های مشابه گروه هدف اجرا شد، سپس تست روی 72 زبان آموز برای همگن کردن شرکت کنندگان اجرا شد.در ادامه 58 دانش آموز انتخاب شدند.سپس منظور تقسیم شرکت کنندگان بر اساس کارایی آنها به دو گروه تکانشی و انعکاسی محقق پرسشنامه Personality Questionnaire Eysenck (1975) سه گزینه ای را اجرا کرد و شرکت کنندگان در دو گروه آزمایشی تکانشی و انعکاسی تعیین شدند. علاوه بر این محقق مطمئن شد که شرکت کنندگان این دو گروه از لحاظ درک شنیداری قبل از شروع تریتمنت همگن شده اند. در این مطالعه هر دو گروه آزمایشی درک شنیداری از طریق استراتژی های شنیداری فراشناختی، شناختی و اجتماعی / عاطفی تمرین کردند.بخش شنیداری آزمون PET به عنوان پست تست در پایان تریتمنت درهر دو گروه اجرا شد و نمرات میانگین آنها روی تست ها از طریق آزمون-t مقایسه شد. نتایج تحلیل آماری منجر به رد فرضیه صفر با این نتیجه که یادگیرندگان گروه انعکاسی، در زمینه درک شنیداری درمقایسه با یادگیرندگان گروه آزمایشی تکانشی عملکرد بهتری داشتند. Manuscript profile -
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116 - ارزیابی مهارت خواندن و درک مطلب در کتاب ویژن ۳ و زبان انگلیسی پیش دانشگاهی براساس دسته بندی فریمن (۱۴۰۰) و دیدگاه معلمان
مودت سعیدی مرتضی ماروی نیلوفر کرمیمتون موجود در کتابها به عنوان منبع غنی درونداد قابل فهم برای یادگیری زبان انگلیسی محسوب شده و عمدتا همراه با فعالیتهایی هستند که برای اطمینان حاصل کردن از درمک مطلب ارائه می شوند. با توجه به اهمیت مهارت خواندن برای دانش آموزان کلاس دوازدهم به عنوان دانشجویان آتی، مطالعه Moreمتون موجود در کتابها به عنوان منبع غنی درونداد قابل فهم برای یادگیری زبان انگلیسی محسوب شده و عمدتا همراه با فعالیتهایی هستند که برای اطمینان حاصل کردن از درمک مطلب ارائه می شوند. با توجه به اهمیت مهارت خواندن برای دانش آموزان کلاس دوازدهم به عنوان دانشجویان آتی، مطالعه ی حاضر به ارزیابی و مقایسه ی بخش مربوط به مهارت خواندن در کتاب ویژن ۳ و کتاب زبان انگلیسی پیش دانشگاهی پرداخته است. از دسته بندی فریمن برای فعالیتهای خواندن و درک مطلب استفاده شده است. برای غنا بخشیدن به بخش کمی ، ۳۲ معلم پایه ی دوازدهم که سابقه ی تدریس دو کتاب را داشتند مورد مصاحبه قرار گرفتند. نتایج نشان داد که سوالات مربوط به مهارت های زبانی بیشترین فراوانی را در هر دو کتاب داشته اند. کمترین فراوانی به ترتیب مربوط به فعالیتهای مربوط به عواطف و محتوا درکتاب قدیم و جدید بوده است. نتایج آزمون خی دو تفاوت معناداری میان این دو کتاب از نظر سه دسته فعالیت مربوط به مهارت خواندن نشان داد. تحلیل پاسخ معلمان به سوالات مصاحبه نیز تایید کننده ی نتایج بخش کمی مطالعه بود. معلمان از گنجانده شدن سوالات بیشتر مربوط به عواطف در کتاب ویژن ۳ ابراز رضایت داشتند اما بر این باور بودند که کتاب جدید باید از نظر کمیت و کیفیت متن ها و فعالیتهای مربوط به مهارت خواندن و درک مطلب مورد بازنگری قرار گیرد تا بتواند مهارتهای خواندن دانش آموزان را تقویت نماید. یافته ها برای تهیه مطالب درسی و معلمان کاربردهای آموزشی دارد. Manuscript profile -
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117 - کاربرد استراتژی فراشناختی در خواندن درمیان زبان آموزان ایرانی با مهارت های زبانی مختلف
سیما مدیرخامنه مریم بهمنیدرتحقیق حاضر استفاده از استراتژی های فراشناختی درمیان زبان آموزان ایرانی با مهارت های خواندن و درک مطلب مختلف (مهارت خواندن پیشرفته و متوسط), مورد مطالعه قرار گرفته است. همچنین میزان ارتباط بین انگیزش زبان آموزان واستفاده از استراتژی های فراشناختی نیز بررسی Moreدرتحقیق حاضر استفاده از استراتژی های فراشناختی درمیان زبان آموزان ایرانی با مهارت های خواندن و درک مطلب مختلف (مهارت خواندن پیشرفته و متوسط), مورد مطالعه قرار گرفته است. همچنین میزان ارتباط بین انگیزش زبان آموزان واستفاده از استراتژی های فراشناختی نیز بررسی شده است. .فرضیه ها ی این پژوهش عبارتند از 1) تفاوت معناداری بین دو گروه زبان آموز پیشرفته و متوسط ازنقطه نظر کاربرداستراتژی های فراشناختی وجود ندارد و 2) ارتباط معنی داری بین انگیزش زبان آموزان واستفاده از استراتژی های فراشناختی وجود ندارد .از میان زبان آموزان سطوح پیشرفته و متوسط جهاددانشگاهی کرمانشاه, 100 زبان آموز بین سنین 16تا 24 سال جهت شرکت دراین تحقیق انتخاب شده اند.داده ها از طریق نسخه ی تغییریافته ی بخش درک مطلب آزمون FCE نسخه ی تغییریافته ی بخش درک مطلب آزمون PET پرسشنامه ی استراتژی های فراشناختی ( Taraban, 2006) و یک پرسشنامه ی انگیزش بر گرفته از گاردنر (1985) بدست آمده است.داده ها تحت آزمون t-test و تجزیه و تحلیل همبستگی قرار گرفتند. نتایج بیانگر این موارد بودند:1)تفاوت معناداری بین دو گروه در زمینه ی استفاده از استراتژیهای فراشناختی وجود دارد. به عبارت دیگر زبان آموزان با مهارت خواندن بالادراین زمینه برتری دارند و 2) ارتباط معنی داری بین انگیزش زبان آموزان واستفاده از استراتژی های فراشناختی وجود دارد. Manuscript profile -
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118 - تاثیراستراتژی طرح سوال بر مبنای متن بصورت گروهی و یا انفرادی بر درک مطلب خواندن زبان آموزان ایرانی
شهونم کدخدائی Nasrin Hadidiدرک مطب خواندن یکی از مهمترین مهارتها، بویژه در بافت انگلیسی بعنوان زبان خارجی است. یک روش جهت بهبود آن کاربرد استراتژی هاست. هدف تحقیق حاضر، بررسی تاثیر استراتژی طرح سوالات بر درک مطلب خواندن زبان آموزان است. شرکت کنندگان این تحقیق 63 زبان آموز در سطح متوسط در 3 کلاس د Moreدرک مطب خواندن یکی از مهمترین مهارتها، بویژه در بافت انگلیسی بعنوان زبان خارجی است. یک روش جهت بهبود آن کاربرد استراتژی هاست. هدف تحقیق حاضر، بررسی تاثیر استراتژی طرح سوالات بر درک مطلب خواندن زبان آموزان است. شرکت کنندگان این تحقیق 63 زبان آموز در سطح متوسط در 3 کلاس در موسسه رسا در شهر بو کان بودند که بطور تصادفی در دو گروه آزمایشی و یک گروه کنترل قرار گرفتند. آنها به دو نمونه از بخش خواندن تست استاندارد پت بعنوان پیش آزمون و پس آزمون پاسخ دادند. زبان آموزان در گروه آزمایشی آ سوالات درک مطلب خواندن را بر مبنای متون داده شده بصورت انفرادی طرح می کردند. در گروه آزمایشی ب طرح سوالات در گروههای 3 نفره صورت می گرفت. در گروه کنترل ، زبان آموزان به سوالات مندرج در کتاب پاسخ می دادند. نتایج آنالیز آنووا نشان داد که زبان آموزان در گروه ب که سوالات را بصورت گروهی طرح می کردند بهتر از زبان آموزان در گروه آ که سوالات را بصورت انفرادی طرح می کردند و گروه کنترل به پس آزمون درک مطلب خواندن پاسخ دادند. یافته های این تحقیق می تواند برای معلمان زبان انگلیسی و افرادی که سر فصل دروس انگلیسی را می نویسند مفید باشد. Manuscript profile -
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119 - تاثیر موسیقی پس زمینه هنگام خواندن صامت روی درک مطلب فراگیران ایرانی انگلیسی به عنوان یک زبان خارجی
سکینه صاحبدل محمدرضا خدادوستمقالهی حاضر به بررسی تاثیر موسیقی حین خواندن آرام بر درک مطلب زبانآموزان ایرانی میپردازد. شرکتکنندگان در این پ‍ژوهش شامل 57 زبانآموز دو کلاس پایه سوم دبیرستان در محدودهی سنی 14تا 16 سال بودند که سطح مهارت آنها بر اساس آزمون استاندارد PET پیشمتوسطه بود. قبل ا Moreمقالهی حاضر به بررسی تاثیر موسیقی حین خواندن آرام بر درک مطلب زبانآموزان ایرانی میپردازد. شرکتکنندگان در این پ‍ژوهش شامل 57 زبانآموز دو کلاس پایه سوم دبیرستان در محدودهی سنی 14تا 16 سال بودند که سطح مهارت آنها بر اساس آزمون استاندارد PET پیشمتوسطه بود. قبل از اجرای دورهی آموزشی مورد نظر، هر دو گروه آزمایشی و شاهد به واسطهی یک پیشآزمون درک خواندن ارزیابی شدند. در گروه آزمایشی، محقق سوناتهای موتزارت را به عنوان موسیقی پسزمینه پخش کرد و و از زبانآموزان خواست متنها را به آرامی خوانده، به سوالات درک مطلب پاسخ دهند. در گروه شاهد نیز روند کار همین بود، با این تفاوت که هیچ موسیقی در حین خواندن آرام پخش نمیشد. پس از ده جلسه، از زبانآموزان هر دو گروه خواسته شد به سوالات بخش خواندن از یک آزمون PET مستقل ولی موازی دیگر به عنوان پسآزمون پاسخ دهند. نتایج آزمون تی مستقل نشان داد که عملکرد گروه آزمایشی در درک خواندن بهطور قابلملاحظهای از گروه شاهد بهتر بوده و گوشدادن به موسیقی حین خواندن آرام تاثیری مثبت بر درک خواندن زبانآموزان ایرانی دارد. نتایج مطالعهی حاضر برای زبانآموزان، معلمان و مربیان تربیت معلم و همچنین طراحان برنامههای درسی و مواد آموزشی کاربرد دارد. Manuscript profile -
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120 - بررسی تاثیر فعالیتهای خواندنی-تفکری هدایت شده بر روی توانایی درک مطلب سطح بندی شده
مریم حبیب اللهی اقدم ثریا بهروزی زادخواندن و درک مطلب یکی از مهارتهای ضروری در یادگیری هر زمانی است. به نظر می رسد نظام آموزشی ایران نیازمند تغییر و بازنگری در تدریس درک مطلب خواندن است. بدین منظور، تحقیق حاضر روش فعالیت خواندنی-تفکری هدایت شده را ( ارائه شده توسط استافر 1969 ) به عنوان مدلی برای تدریس خو Moreخواندن و درک مطلب یکی از مهارتهای ضروری در یادگیری هر زمانی است. به نظر می رسد نظام آموزشی ایران نیازمند تغییر و بازنگری در تدریس درک مطلب خواندن است. بدین منظور، تحقیق حاضر روش فعالیت خواندنی-تفکری هدایت شده را ( ارائه شده توسط استافر 1969 ) به عنوان مدلی برای تدریس خواندن درک مطلب سطح بندی شده ارائه کرده که انتظار می رود روش ذکر شده در جهت تقویت توانایی خواندن درک مطلب سطح بندی شده در دانش آموزان موثر باشد. در جهت اجرای اهداف این تحقیق ، در مرحله نخست 50 شرکت کننده به صورت تصادفی از دانش آموزان آموزشگاه زبانسرا در سطح متوسط انتخاب شده که در 2 گروه 25 نفری ( گروه آزمایشی و گروه کنترل ) جای گرفته اند. با الهام گیری از روش ترکیبی، در مرحله ی کمی دانش آموزان در پیش آزمون و پس آزمون شرکت کرده اند و در مرحله کیفی با 15 نفر از دانش آموزان گروه آزمایشی مصاحبه ای در خصوص تاثیر اجرای روش فعالیت خواندی – تفکری هدایت شده(متن منتخب از نوع داستانی بوده) بر روی درک مطلب سطح بندی شده صورت گرفته است . نتایج بدست آمده مبنی بر این است که روش مذکور تاثیر بسزایی در خواندن مطالب سطح بندی شده داشته است. مقاله حاضر اشاراتی بر برخی از روش های تعلیمی برای معلمین و دانش آموزان زبان خارج انگلیسی وهمچنین راه هایی برای انجام تحقیقات بعدی ارائه نموده است. Manuscript profile -
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121 - خاصیت تراکمی توانمندی خواندن و درک مطلب: مدل قطعی یا مدل احتمالی ؟
پریسا دفتری فرد آگوستین تریسانروند معمول در آموزش و ارزشیابی زبان دوم براین است که میزان توانایی خواندن فراگیران را بر اساس نمره ی کل فراگیران زبان روی آزمون خواندن تعیین میکنند. بدین صورت که آیتم ها موجود در آزمونهای خواندن از نمرات یکسان برخوردار بوده و سوالات بارم بندی متفاوت ندارند. & Moreروند معمول در آموزش و ارزشیابی زبان دوم براین است که میزان توانایی خواندن فراگیران را بر اساس نمره ی کل فراگیران زبان روی آزمون خواندن تعیین میکنند. بدین صورت که آیتم ها موجود در آزمونهای خواندن از نمرات یکسان برخوردار بوده و سوالات بارم بندی متفاوت ندارند. این روند براساس این پیش فرض هست که ماهیت سوالات خواندن تک بعدی وبازنمایی پذیراست و ماهیت تراکمی دارد به نحوی که بر اساس نمره ی کل دانشجو میتوان متوجه شد که چه سوالاتی را پاسخ داده است. اما تحقیقات بسیار کمی این نظریه را از طریق روشهای تحلیل آماری روانسنجی مورد آزمایش قرار داده اند درحالیکه همواره این نظریه مورد بحث و انتقاد بوده است. در این تحقیق آزمون آیلتس ماژول C با 503 دانشجوی ایرانی برگزار شد که از نظر توانایی خواندن متفاوت بودند. دو مدل روانسنجی قطعی و احتمالی تک بعدی برای بررسی کردن خاصیت ماهیت تراکمی سوالات خواندن و درک مطلب آیلتس بکار رفت . نتایج نشان میدهد که داده ها در این تحقیق از نظر مدل جبری مقیاس گاتمن، خاصیت بازنمایی پذیر و یا ماهیت تراکمی ندارند در حالیکه از نظر مدل احتمالی راش داده ها تک بعدی به نظر میرسند. اما نکته ی مورد توجه این است که نتیجه ی Person Map نشان میدهد کهنظم و ترتیب قرار گرفتن آیتمها مطابق با انچه تیوری خواندن ادعا میکند و آنچه که به طور معمول بر اساس پیش فرض ماهیت تراکمی مقیاس گاتمن در نمره دهی اجرا میشود نیست بنابراین این پیش فرض با توجه به نتایج Person Map تایید نمیشود. Manuscript profile -
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122 - تاثیر راهبردهای اصلاح خطا و استنباط بر روی درک مفاهیم انگلیسی و دیدگاه دانشجویان پیراپزشکی
امیر حسین سرکشیکیان اکبر علی اصغرزاده فاطمه بنا یزدیمطالعات زیادی وجود دارد که تأثیر مثبت آموزش استراتژی بر درک مطلب را نشان میدهد. این مطالعه به بررسی تأثیر دو راهبرد خواندن (یعنی تصحیح غلط و استنباط) بر درک مطلب انگلیسی در دانشجویان پیراپزشکی ایرانی با استفاده از آزمون پیش آزمون ، پس آزمون ، گروه گواه می پردازد. همچنین Moreمطالعات زیادی وجود دارد که تأثیر مثبت آموزش استراتژی بر درک مطلب را نشان میدهد. این مطالعه به بررسی تأثیر دو راهبرد خواندن (یعنی تصحیح غلط و استنباط) بر درک مطلب انگلیسی در دانشجویان پیراپزشکی ایرانی با استفاده از آزمون پیش آزمون ، پس آزمون ، گروه گواه می پردازد. همچنین نگرش آنها در مورد تأثیر و سودمندی این راهکارها بررسی شد. شرکت کنندگان شصت دانشجوی پیراپزشکی بودند که به روش نمونه گیری در دسترس از دانشگاه علوم پزشکی کاشان انتخاب شدند. آنها به طور تصادفی در یک گروه کنترل و دو گروه ازمایش قرار گرقتند. به گروه آزمایشی اول استراتژی استنباط آموزش داده شد در حالی که به گروه دوم یک استراتژی مبتنی بر تئوری بازجویی داده شد. نتایج تجزیه و تحلیل آماری پس آزمون و پرسشنامه نشان داد که گروه راهبرد استباط در پس آزمون به طور قابل توجهی بهتر عمل می کنند. همچنین نتایج داده های پرسشنامه نشان داد که راهبرد استباط به نگرش مثبت منجر می شود. علاوه بر این استنباط در رفع نیازهای دانشگاهی شرکت کنندگان مفیدتر شناخته شد. یافته های پژوهش حاکی از رویکرد مبتنی بر نیاز در آموزش زبان برای اهداف ویژه است Manuscript profile -
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123 - تاثیر مقایسه ای مدلهای MRs و CSR بر مهارت درک مطلب زبان آموزان برونگرا و درونگرا
پژمان نورزاد مهناز سعیدی سعیده آهنگریاین تحقیق مطالعه تاثیر مقابله ای مدل CSR و MRS بر درک مطلب زبان آموزان برونگرا و درونگرا میباشد. برای انجام این تحقیق از 325 زبان آموز آموزشگاه زبان معرفت یک آزمون آیلتس گرفته شد که طی آن 225 نفر انتخاب شده و به آنها آزمون شخصیت شناسی آیزنگ ارائه شد که در نهایت 15 Moreاین تحقیق مطالعه تاثیر مقابله ای مدل CSR و MRS بر درک مطلب زبان آموزان برونگرا و درونگرا میباشد. برای انجام این تحقیق از 325 زبان آموز آموزشگاه زبان معرفت یک آزمون آیلتس گرفته شد که طی آن 225 نفر انتخاب شده و به آنها آزمون شخصیت شناسی آیزنگ ارائه شد که در نهایت 150 نفر انتخاب شدند. این تعداد نهایی انتخاب شده متشکل از 75 نفز زبان آموز برونگرا و 75 نفر زبان آموز درونگرا بودند. بنابراین این تحقیق متشکل از چهار گروه تجربی و دو گروه کنترل بود: چهار گروه تجربی متشکل از 1 ) 25 زبان آموز برونگرا با مدل CSR ، 2) 25 زبان آموز برونگرا با مدلMRS ، 3) 25 زبان آموز درونگرا با مدل CSR و 4) 25 زبان آموز درونگرا با مدل MRS و همچنین دو گروه کنترل متشکل از 25 زبان آموز برونگرا و 25 زبان آموز درونگرا . از دو تست آنکووا جهت آنالیز داده های این تحقیق استفاده شد که بر مبنای نتایج آنها زبان آموزان درونگرا با مدل (MRS) بهتر از زبان آموزان برونگرا با مدل (MRS) و درونگرا و برونگرا با مدل (CSR)بودند. Manuscript profile -
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124 - ارتقاء مهارت خواندن و درک مطلب از طریق آموزش راهبردهای فراشناختی: تأثیر رشته تحصیلی و جنسیت
Zohreh Seifooriتحقیق حاضربا هدف بررسی تأثیر آموزش راهبردهای فراشناختی بر مهارت خواندن و درک مطلب دانشجویان سال اول در درس زبان عمومی انجام گرفت. آزمودنیها شامل هشت گروه دانشجویان سال اول در قالب هشت کلاس هریک با حدود سی زبانآموز در چهار رشته تحصیلی مدیریت، روانشناسی، مهندسی مکانیک Moreتحقیق حاضربا هدف بررسی تأثیر آموزش راهبردهای فراشناختی بر مهارت خواندن و درک مطلب دانشجویان سال اول در درس زبان عمومی انجام گرفت. آزمودنیها شامل هشت گروه دانشجویان سال اول در قالب هشت کلاس هریک با حدود سی زبانآموز در چهار رشته تحصیلی مدیریت، روانشناسی، مهندسی مکانیک و مهندسی کامپیوتر بودند که بهطور تصادفی به چهار گروه تحقیق و چهار گروه شاهد تعیین شدند. ابتدا با انجام آزمون استاندارسطح مبتدی و تحلیل نمرات این آزمون با استفاده از تحلیل واریانس، همگنی اولیه گروهها در انگلیسی عمومی تأیید شده و سپس مطالب آموزشی یکسانی در همه گروهها به مدت 6 جلسه تدریس شدگردید. در گروههای تحقیق یک جلسه کامل به تدریس صریح3 مجموعه راهبردهای فراشناختی و 5 راهبرد خواندن شامل درک کلیات متن، درک جزئیات متن، پیشخوانی مطلب، استفاده از نشانههای بافتی و استنتاج پرداخته شد. در طول شش جلسه آموزشی و حین تدریس فصلهای مختلف کتاب نیز آموزشهای مشابه و مختصری درابتدای هرجلسه و در حین انجام فعالیتهای آموزشی با هدف ایجاد آگاهی فراشناختی در گروههای تحقیق انجام گردید. تحلیل دادههای تحقیق حاصل از پس آزمون خواندن و درک مطلب نشان داد که آموزش راهبردهای فراشناختی در درس زبان عمومی توانسته بود خواندن و درک مطلب آزمودنیهای مؤنث ومذکر را ارتقا بخشد. گرچه دانشجویان رشته کامپیوتر بالاترین میانگین را در آزمون پایانی کسب نمودند، ضریب تأثیر پایین نشانگرتأثیر جزئی رشته تحصیلی بر نتایج بود. معلمان و اساتید زبان، مؤلفان کتابها و مطالب آموزشی و مربیان میتوانند نتایج تحقیق حاضررا مورد استفاده قرار دهند. Manuscript profile -
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125 - تاثیر سرودهای انگلیسی بر درک شنیداری زبان آموزان سطح پیش متوسط
مهین رضایی توران آهورهدف از این تحقیق مطالعه تاتیر گوش دادن به سرودهای انگلیسی بر روی درک شنیداری زبان آموزان سطح پیش متوسط بوده است.تحقیق مورد نظر شبه تجربی بوده که در آن به طور تصادفی دو کلاس انتخاب شده و پیش آزمون و پس آزمون به عمل آمده است. نمونه های تحقیق که چهل زبان آموز د Moreهدف از این تحقیق مطالعه تاتیر گوش دادن به سرودهای انگلیسی بر روی درک شنیداری زبان آموزان سطح پیش متوسط بوده است.تحقیق مورد نظر شبه تجربی بوده که در آن به طور تصادفی دو کلاس انتخاب شده و پیش آزمون و پس آزمون به عمل آمده است. نمونه های تحقیق که چهل زبان آموز دختر و پسر بودند از آموزشگاهی در شهرستان مرند انتخاب شده اند. به طور کاملا تصادفی یکی از کلاسها به عنوان گروه کنترل و کلاس دیگر به عنوان گروه آزمایش انتخاب شدند و برای سنجش همگونی گروه ها آزمون پت از زبان آموزان گرفته شد. همچنین قسمت شنیداری آزمون پت به عنوان قسمت پیش آزمون و پس آزمون در نظر گرفته شد. پانزده سرود انگلیسی در گروه آزمایش مورد استفاده قرار گرفت. شرکت کنندگان در گروه آزمایش در هر جلسه به مدت چهل و پنج دقیقه به سرودهای انگلیسی گوش داده و آنها را تمرین می کردند. این در حالی است که در گروه کنترل هیچ سرود انگلیسی نواخته نشد و این کلاس به صورت سنتی برگزار شد.در پایان از هر دو گروه نسخه ی دیگری از آزمون پت به عنوان پس آزمون گرفته شد و اطلاعات بدست آمده با استفاده از تی تست مستقل و تی تست زوجی تحلیل گردید . نتایج پیشرفت چشمگیری را به نفع گروه آزمایش نشان داد. چنین برداشت میشود که سرودها علاوه بر اینکه ابزار تفریح و تفنن میباشند میتوانند به عنوان مواد آموزشی برای درک شنیداری زبان آموزان نیز مورد استفاده قرار گیرند. Manuscript profile -
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126 - بررسی تاثیر دو روش متفاوت سنتی و ترکیبی آموزش زبان با اهداف ویژه بر دانشجویان رشته کشاورزی ایران
سیما مدیرخامنه میرحسین کاشفتحقیق حاضر با هدف بررسی تاثیر دو روش متفاوت آموزش زبان انگلیسی با اهداف ویژه، با عنوانین روش سنتی گرامر- ترجمه و یک روش گزینشی در جهت ارتقای مهارت درک مطلب دانشجویان دانشگاه انجام گرفت. فرضیه اصلی این بود که روش سنتی گرامر- ترجمه در مقایسه با یک روش جدید گزینشی که بر ار Moreتحقیق حاضر با هدف بررسی تاثیر دو روش متفاوت آموزش زبان انگلیسی با اهداف ویژه، با عنوانین روش سنتی گرامر- ترجمه و یک روش گزینشی در جهت ارتقای مهارت درک مطلب دانشجویان دانشگاه انجام گرفت. فرضیه اصلی این بود که روش سنتی گرامر- ترجمه در مقایسه با یک روش جدید گزینشی که بر ارتقای مهارت درک مطلب دانشجویان با استفاده از برخی استراتژی ها و مهارت های لازم تکیه دارد، طبق طرح براون (2003)، موثرتر به نظر می رسد. شرکت کنندگان مابین سنین 18 تا 24 سال و شامل 72 دختر و پسر دانشجوی کشاورزی بودند که به صورت نیمه تصادفی به دو گروه تجربی (سنتی و گزینشی) هر کدام شامل 36 نفر تقسیم شدند. بعد از یک پیش آزمون، اجرای روش و پس آزمون (15 هفته، دو روز در هفته) داده های بدست آمده با استفاده از روش تحلیل واریانس دو طرفه برای بررسی تاثیرات متغیر های مستقل مورد تجزیه و تحلیل قرار گرقت (با در نظر گرفتن جنسیت به عنوان متغیر تعدیل کننده). نتایج نشان دادند که روش گزینشی به طور قابل ملاحظه ای در ارتقای مهارت درک مطلب دانشجویان از روش سنتی موثرتر بود، در حالی که جنسیت تاثیر معنا داری بر درک مطلب دانشجویان نداشت. یافته های تحقیق در ارتباط با روش آموزشی موثر درک مطلب از طریق استفاده از استراتژی های شناختی و فراشناختی در محیط های آموزشی انگلیسی با اهداف ویژه مورد بحث قرار می گیرند. Manuscript profile -
Open Access Article
127 - تاثیر کدگردانی بر خواندن و درک مفاهیم زبان آموزان دوزبانه
پریسا یگانه پور Zohreh Seifooriاین پژوهش با هدف بررسی تاثیر کدگردانی بر خواندن و درک مفاهیم زبان آموزان ایرانی دوزبانه انجام گرفت. 70 دانشجوی سال اول کارشناسی انگلیسی در دو کلاس 35 نفره خواندن و درک مفاهیم 1 در این تحقیق شرکت کردند.همگنی اولیه گروهها با انجام آزمون استاندارد خواندن مورد سنجش قرار گرف Moreاین پژوهش با هدف بررسی تاثیر کدگردانی بر خواندن و درک مفاهیم زبان آموزان ایرانی دوزبانه انجام گرفت. 70 دانشجوی سال اول کارشناسی انگلیسی در دو کلاس 35 نفره خواندن و درک مفاهیم 1 در این تحقیق شرکت کردند.همگنی اولیه گروهها با انجام آزمون استاندارد خواندن مورد سنجش قرار گرفت و سپس گروهها صورت تصادفی به عنوان گروههای شاهد و تحقیق تعیین شدند. در دوره آموزشی 20 ساعته که پنج هفته به طول انجامید به آزمودنی های گروه تحقیق اجازه داده شد تا برای درک بهتر مفاهیم از کدگردانی استفاده کنند در صورتیکه درگروه کنترل کلیه ارتباطات به زبان انگلیسی و بدون کدگردانی برقرار می شد. تحلیل نتایج پس آزمون خواندن و درک مفاهیم گروهها نشانگر تفاوت معنادار نمرات میانگین آنها و پیشرفت بیشتر گروه تحقیق یا کدگردان ها نسبت به گروه شاهد بود. از آنجا که متغیرهای دیگر مانند سطح دانش زبانی، مطالب آموزشی، و معلم در هر دو کلاس یکسان بود می توان کدگردانی را به عنوانی یکی از عوامل احتمالی بهبود مهارت خواندن و درک مفاهیم گروه تحقیق تلقی کرد. کاربرد محتاطانه کدگردانی با هدف ارتقاء جنبه هایی از فرآیند آموزش مورد بحث قرار خواهد گرفت. Manuscript profile -
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128 - قدرت پیش بینی اندازه واژگان شنیداری و تصویری بر درک مطلب دیداری زبان آموزان ایرانی
سید محمدرضا امیریان سعید غنی آبادی مهلا قلیچیهدف اصلی این مطالعه پیش بینی میزان توانایی درک مطلب از طریق اندازه واژگان صوتی و تصویری در زبان آموزان ایرانی بود. برای انجام این مطالعه ,110 زبان آموز سطح متوسط از دو موسسه واقع در شهر درگز خراسان رضوی انتخاب شدند.چهار ابزار از جمله ,آزمون جایگذاری سریع آکسفورد QOPT)) Moreهدف اصلی این مطالعه پیش بینی میزان توانایی درک مطلب از طریق اندازه واژگان صوتی و تصویری در زبان آموزان ایرانی بود. برای انجام این مطالعه ,110 زبان آموز سطح متوسط از دو موسسه واقع در شهر درگز خراسان رضوی انتخاب شدند.چهار ابزار از جمله ,آزمون جایگذاری سریع آکسفورد QOPT)) , آزمون اندازه واژگان تصویر،آزمون واژگان شنیداری و تست درک مطلب در یک جلسه اجرا شد. دانش واژگان تصویری فراگیران با آزمون اندازه واژگان تصویری، دانش واژگان شنیداری با آزمون اندازه واژگان شنیداری و درک مطلب با آزمون چهارگزینه ای اندازه گیری شد. . داده های جمع آوری شده با استفاده از نرم افزار SPSS مورد تجزیه و تحلیل قرار گرفت. از روش آلفای کرونباخ و تحلیل همبستگی پیرسون برای تجزیه و تحلیل رابطه بین درک مطلب، اندازه واژگان تصویر و واژگان شنیداری بهره گرفته شد. پس از تجزیه و تحلیل همبستگی، ما به طور گام به گام تحلیل رگرسیون چندگانه را برای پیش بینی یک متغیر مستقل از دو متغیر پیش بینی کننده انجام دادیم. بطور جالب یافته ها حاکی از آن بود که هر دوی اندازه واژگان تصویری و صوتی همبستگی مثبت و معناداری با توانایی درک مطلب دیداری زبان اموزان داشتند. همچنین اثبات شد که فقط اندازه واژگان تصویری می تواند بعنوان پیش بینی کننده توانایی درک مطلب دیداری زبان آموزان در نظر گرفته شود. Manuscript profile -
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129 - راهبردهای مورد استفاده زبان آموزان ایرانی طی خواندن متنهای تخصصی
Vida Yousefianتحقیق حاضر به بررسی فراوانی و ماهیت راهبردهای مورد استفاده زبان آموزان ایرانی طی خواندن متنهای تخصصی انگلیسی می پردازد. زبان آموزان معمولا تمام مطالب ارایه شده در متن را مطالعه مینمایند. بنابراین سعی کردیم بدانیم زبان آموزان از چه راهبرهایی برای درک بهتر متن بهره می برن Moreتحقیق حاضر به بررسی فراوانی و ماهیت راهبردهای مورد استفاده زبان آموزان ایرانی طی خواندن متنهای تخصصی انگلیسی می پردازد. زبان آموزان معمولا تمام مطالب ارایه شده در متن را مطالعه مینمایند. بنابراین سعی کردیم بدانیم زبان آموزان از چه راهبرهایی برای درک بهتر متن بهره می برند. تعداد 45 دانشجوی کارشناسی رشته های متفاوت در دانشگاه آزاد اسلامی واحد فلاورجان بصورت تصادفی برای این مطالعه انتخاب شدند. یک پرسشنامه 30 سوالی به افراد تحت مطالعه ارایه شد که شامل سه بخش می گردید، 13 سوال راهبرهای کلی، 8 سوال راهبردهای حل مساله و 9 سوال راهبردهای حمایتی را بررسی می نمودند. نتایج حاصل نشان داد که زبان آموزان به میزان 5/44 درصد از راهبرهای کلی ، 29 درصد از راهبردهای حل مساله و 5/26 درصد راهبردهای حمایتی هنگام خواندن متنهای تخصصی بهره بردند . یافته های مطالعه اخیرمی تواند به مدرسان در تقویت راهبردهای مورد استفاده زبان آموزان کمک کند. همچنین زبان آموزان را در به کار بردن راهبردها به شیوه ای درست و موثریاری می نماید Manuscript profile -
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130 - بازنگری سطوح تامل معلمان ایرانی زبان انگلیسی به عنوان یک زبان خارجی: تاثیر تعاملی تجربه تدریس معلمان و مدرک تحصیلی آنها
پروین رضایی هانیه دواتگراصل نادر اسدیپژوهش تلفیقی (کمی-کیفی) حاضر پنج بعد تدریس فکورانه معلمان زبان انگلیسی در ایران را با توجه به مدرک تحصیلی و سابقه تدریس آن ها بررسی می کند. در این راستا، پرسشنامه تدریس فکورانه مشتمل بر 29 گویه حاوی پنج بعد عاطفی، شناختی، انتقادی، فراشناختی و عملی به یک نمونه 142 نفری د Moreپژوهش تلفیقی (کمی-کیفی) حاضر پنج بعد تدریس فکورانه معلمان زبان انگلیسی در ایران را با توجه به مدرک تحصیلی و سابقه تدریس آن ها بررسی می کند. در این راستا، پرسشنامه تدریس فکورانه مشتمل بر 29 گویه حاوی پنج بعد عاطفی، شناختی، انتقادی، فراشناختی و عملی به یک نمونه 142 نفری در دسترس معلمان مرد و زن ایرانی ارائه شد؛ طوریکه معلمان شرکت کننده در نظر سنجی دارای مدارک تحصیلی کارشناسی، کارشناسی ارشد و دکترا و با سابقه تدریس چهار تا 30 سال بودند. همچنین با 16 نفر از معلمان مصاحبه تدریس فکورانه به عمل آمد تا داده های عمیق و قابل اعتماد تری از اولویت ها و روش تدریس فکورانه آنان به دست آید. تحلیل مانوا ( MANOVA) بر روی داده های حاصل از تکمیل پرسشنامه نشان داد که تدریس فکورانه به شکلی معنی دار تحت تاثیر سابقه تدریس و مدرک تحصیلی می باشد. علاوه براین، تحلیل آماری نشانگر تعامل معنی دار این دو عامل مذکور با ابعاد تدریس فکورانه بود. نتایج مصاحبه ها هم حاکی از این موضوع بود که کمبود وقت، سر فصل دروس تجویز شده و اجباری، کتاب های درسی، و برنامه های آموزش غیراثربخش موانع عمده تدریس فکورانه معلمان ایرانی می باشند. یافته های تحقیق می تواند برای برنامه ریزان درسی، تهیه کنند ه های مطالب درسی، مربیان و معلمان تربیت معلم و آموزشگران زبان انگلیسی در ایران مفید باشد. Manuscript profile -
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131 - تاثیر نگاشت معنایی بر درک مطلب
المیرا تقوی کریم صادقی درتحقیق حاضر تا ثیر نسبی نگاشت(ترسیم) معنایی به عنوان یک استراتژی قبل از خواندن بر روی درک مفاهیم دانشجویان ایرانی ( رشته های غیر زبان انگلیسی ) بررسی شده است. دراین تحقیق همچنین اثر تقابلی بین جنسیت وتآ ثیر آموزش نگاشت (ترسیم) معنایی بر روی درک مفاهیم دانش More درتحقیق حاضر تا ثیر نسبی نگاشت(ترسیم) معنایی به عنوان یک استراتژی قبل از خواندن بر روی درک مفاهیم دانشجویان ایرانی ( رشته های غیر زبان انگلیسی ) بررسی شده است. دراین تحقیق همچنین اثر تقابلی بین جنسیت وتآ ثیر آموزش نگاشت (ترسیم) معنایی بر روی درک مفاهیم دانشجویان ایرانی مورد مطالعه قرار گرفته است. شرکت کنندگان حاضر در این تحقیق 120 دانشجوی مذکر ومونث کارشناسی در سطح پایین متوسط بودند که واحد زبان انگلیسی عمومی را در دانشگاه ارومیه در ترم بهار سال 2008 می گذراندند. تر از در ابتدای تحقیق وقبل از آموزش مهارت ترسیم( نگاشت ) معنایی، مهارت زبانی دانشجویان با آ زمون مهارت خواندن استانداردی سنجیده شد. سپس، شرکت کنندگان در تحقیق بصورت نیمه تصادفی به دو گروه آزمودنی و کنترل تقسیم شدند. به گروه اول آموخته شد که چگونه استراتژی نگاشت ( ترسیم) معنایی را در درک مفاهی بکار برند در حا لیکه در گروه دوم آموزش معمولی درک مفاهیم صورت می گرفت. نتایج ابتدایی بعد از برگزاری پس آزمون برای دو گروه ، یافته های قبلی را که نشان می دهند آموزش بکارگیری نگاشت معنایی اثر متبتی بر روی درک مفاهیم دارد، تائید می کند. نتایج ویافته های دیگر بطور کامل در مقاله مورد بحث قرار گرفته است. Manuscript profile -
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132 - بررسی مقایسهای موضوعات شنیداری معتبر و نوع سادهشده آن بر روی درک شنیداری و انگیزه زبانآموزان ایرانی
حسین وثوقی امیر حسین مرادتحقیق انجام شده تلاشی بود برای فهمیدن این موضوع که آیا تفاوت معنا داری بین موضوعات شنیداری معتبر و نوع ساده شده آن بر روی درک شنیداری زبان آموزان ایرانی وجود دارد. بدین منظور دو گروه 30 نفره از 250 زبان آموز مجتمع علمی فرهنگی علامه طباطبایی انتخاب شدند. این دو گرو Moreتحقیق انجام شده تلاشی بود برای فهمیدن این موضوع که آیا تفاوت معنا داری بین موضوعات شنیداری معتبر و نوع ساده شده آن بر روی درک شنیداری زبان آموزان ایرانی وجود دارد. بدین منظور دو گروه 30 نفره از 250 زبان آموز مجتمع علمی فرهنگی علامه طباطبایی انتخاب شدند. این دو گروه پس از برگزاری آزمون تعیین سطح (تهیه شده بوسیله دانشگاه آکسفورد و کمبریج) بر مبنای سطح متوسط انتخاب شدند. سپس آزمون شنیداری تافل برگزار شد تا دانش آموزانی که بین 1+ و 1- انحراف از میانگین قرار می گیرند انتخاب شوند. 65 دانش آموز در این دامنه قرار گرفتند که 60 نفر از آنها بطور تصادفی در 2 گروه ذکر شده قرار گرفتند. یک گروه از آزمودنی ها موضوعات شنیداری معتبر را می شنیدند و گروه دیگر به نوع ساده شده همان موضوعات گوش می دادند. به آزمودنی ها کتاب تاپ ناچ سطح 3 تدریس می شد. آزمودنی ها پس از شنیدن به سوالات درک مطلب پاسخ می دادند. در پایان دوره (10 جلسه) نمرات آنها بوسیله آزمون تی مقایسه می شد. نتایج نشان داد که دانش آموزان در ارائه موضوعات شنیداری ساده شده نسبت به نوع معتبر آن نمره بالاتری کسب کردند. همچنین یک پرسشنامه انگیزشی در ابتدا و انتهای دوره به آزمودنی ها جهت سنجش انگیزه آنها نسبت به موضوعات شنیداری معتبر و نوع ساده شده آن ارائه شد. نتایج حاکی از آن بود که تفاوت معنا داری در انگیزه زبان آموزان ایرانی نسبت به موضوعات شنیداری معتبر و نوع ساده شده آن وجود ندارد. Manuscript profile -
Open Access Article
133 - تأثیر تدریس استراتژی های شناختی و فراشناختی بر توانایی درک مطلب خواندن
Mohammad Ali Torabi الهام قلی نیااین مطالعه تأثیر تدریس استراتژی های شناختی و فراشناختی خواندن را برروی توانایی درک مطلب زبان آموزان ایرانی بررسی می کند.ابتدا یک تست تعیین سطح از دو گروه به تعداد شست نفر به منظور اطمینان از هم سطح بودن فراگیران گرفته شد. دو گروه متشکل از سی دانش آموز با رده سنی هفده تا Moreاین مطالعه تأثیر تدریس استراتژی های شناختی و فراشناختی خواندن را برروی توانایی درک مطلب زبان آموزان ایرانی بررسی می کند.ابتدا یک تست تعیین سطح از دو گروه به تعداد شست نفر به منظور اطمینان از هم سطح بودن فراگیران گرفته شد. دو گروه متشکل از سی دانش آموز با رده سنی هفده تا نوزده سال در مقطع متوسطه برای این مطالعه انتخاب شدند. به طور تصادفی٬ یکی از گروه ها به عنوان گروه شاهد و دیگری به عنوان گروه تجربی در نظر گرفته شدند. سپس یک پیش آزمون از زبان آموزان هر دو گروه گرفته شد و آزمون Tبر روی نمرات پیش ازمون فراگیران به منظور اطمینان بیشتر از هم سطح بودن شرکت کنندگان در مهارت خواندن اعمال شد. بعد از اطمینان از همسانی سطح ورودی گروهها ٬ استراتژی های شناختی و فرا شناختی (استفاده از عنوان و حدس زدن معنی کلمه از بافت) در طول هفت جلسه به فراگیران تدریس شد. سپس ازمون T بر روی نمرات پس ازمون هر دو گروه به منظور بررسی تأثیر تدریس استراتژی ها بر روی گروه تجربی انجام شد. نتایج نشان داد که تدریس استراتژی محور خواندن تأثیر مثبت و معنی داری بر روی توانایی درک مطلب زبان اموزان دارد. این یافته ها نشان می دهد که تدریس زبان های خارجی در محیط های اکادمیک مخصوصا برای بزرگسالان می بایست به همراه آموزش مستقیم و عملی استراتژی ها باشد. نتایج این مطالعه برای طراحان کتب درسی٬ برنامه ریزان و تربیت معلم می تواند مفید باشد. Manuscript profile -
Open Access Article
134 - The Effectiveness of the Curriculum Based on Understanding by Design on Academic Achievement and Problem Solving Perception of Sixth Grade Students of the Elementary School
seyed taher seyedi nazarlo Firooz Mahmoodi davoud tahmasebzadeh sheikhlar hossein dehganzadeThe purpose of this study was to evaluate how the Understanding by Design (UbD) curriculum affected the science achievement and problem-solving perception of sixth-grade students in science. The study took place in Shabestar city during the fall semester of the 2023-202 MoreThe purpose of this study was to evaluate how the Understanding by Design (UbD) curriculum affected the science achievement and problem-solving perception of sixth-grade students in science. The study took place in Shabestar city during the fall semester of the 2023-2024 academic year and involved 60 students who were randomly assigned to either an experimental group or a control group, with 30 students in each group. The students had similar scores on a pre-test of science knowledge. The data collection instruments were a teacher-made achievement test and a problem-solving perception questionnaire was designed by Heppner and Petersen (1982) using a 5-point Likert scale. The instruments had a split-half reliability coefficient of 87% and a Cronbach’s alpha of 85%, respectively. The experimental group received instruction using the UbD curriculum, while the control group followed the traditional curriculum. To analyze the collected data, descriptive statistics such as frequency distribution tables, minimum, maximum, mean, and standard deviation and inferential statistics such as univariate analysis of covariance) with SPSS 25 software were used.The results showed that the UbD curriculum significantly increased the students’ science achievement and problem-solving perception compared to the traditional curriculum. These findings indicate that the UbD curriculum is a more effective and engaging way of teaching science to sixth-grade students, as it fosters their understanding of the subject matter and their problem-solving perception. This study contributes to the growing body of evidence that supports the use of backward design and authentic assessment in science education. Manuscript profile -
Open Access Article
135 - A Comparison of Highly Successful, Moderately Successful, and Unsuccessful Test-Takers’ Performance on EFL Reading Comprehension Test Regarding Test Taking Strategies Use
Maryam Bahardoust Alireza AhmadiBecause of the crucial role of test taking strategies in the test taking process, this paper set out to investigate whether EFL test takers differ in using cognitive and metacognitive test taking strategies or not. In addition, the study aimed at finding how the test ta MoreBecause of the crucial role of test taking strategies in the test taking process, this paper set out to investigate whether EFL test takers differ in using cognitive and metacognitive test taking strategies or not. In addition, the study aimed at finding how the test takers might differ in their performance on different aspects of reading comprehension test. To this end, 130 female EFL learners who ranged in age from 19-21 were selected based on their availability to participate in the study. These university students were majoring in different fields of study including architecture, electronics, computer science, and hotel management. A reading comprehension test, a questionnaire, and a retrospective interview were the main instruments used to collect the data. The strategies of guessing, prior knowledge, translating, note taking, and underlining, as cognitive strategies and planning, self-management, and monitoring as metacognitive strategies were focused in this study,. Analysis of the data indicated that there was not a significant difference between highly, moderately, and unsuccessful test takers in their use of cognitive and metacognitive test taking strategies. However, based on the results of this study, there was a significant difference in the performance of highly, moderately, and unsuccessful learners on different reading comprehension items. The highly successful test takers appeared to perform more effectively than the moderately and unsuccessful test takers in responding to the reading comprehension items including main idea, factual information, vocabulary, and reference Manuscript profile -
Open Access Article
136 - Two Types of Reading Intervention: Shadow Reading vs. Collaborative Strategic Reading and EFL Learners’ Reading Comprehension Improvement
Maeyam Babapour Saeideh Ahangari Turan AhourThe purpose of this study was to investigate the effect of various reading interventions (SHR and CSR) on elementary adult EFL learners' reading comprehension. To this end, the researchers selected 3 intact elementary adult female classes including 90 learners based on MoreThe purpose of this study was to investigate the effect of various reading interventions (SHR and CSR) on elementary adult EFL learners' reading comprehension. To this end, the researchers selected 3 intact elementary adult female classes including 90 learners based on their performance on Iran Language Institute Placement Test (ILI) and randomly assigned them as the control and experimental groups. Their homogeneity was assessed based on a pre-test taken from the reading section of Key English Test(KET) and 66 learners, that is, 22 in each class were selected as the participants of the study. Later, the experimental groups were exposed to one of the intended treatments, SHR or CSR, for ten sessions, while the control group received only regular classroom reading instruction. Finally, the learners were given the same KET test used in pre-test as the post-test to measure their reading skill. The findings of one-way ANOVA revealed that CSR group surpassed the other two groups and SHR group outperformed the control group. The implications are discussed in terms of the efficacy of CSR and SHR in enhancing EFL learners' reading comprehension. Manuscript profile -
Open Access Article
137 - The Effect of Task-based Language Teaching on EFL Learners' Reading Comprehension
Reza Kalantari Mahnaz SaeidiThe ability to read in a second language is one of the most important skills required of people in multilingual and international settings. The main Purpose for reading can include reading for comprehension. Emphasis on reading ability of foreign language learners has c MoreThe ability to read in a second language is one of the most important skills required of people in multilingual and international settings. The main Purpose for reading can include reading for comprehension. Emphasis on reading ability of foreign language learners has come to be one of the most important methodological topics in the field of English to speakers of other languages, because it is considered a significant tool in leaning all academic subjects. One of the major problems is Iranian students' unwillingness in involving with reading texts, while most of the English textbooks are reading based in Iran. Reading classes seem boring for students. This is due to teachers' unawareness of making language classes meaningful and therefore enjoyable for students. Task-based language teaching is an effective methodology for improving learners' linguistic and communicative competence. This study has investigated the effect of task-based activities on EFL learners' reading comprehension. In order to accomplish the research, 60 students were chosen from a private Institute. A pre-test including 60 TOFLE questions was given to the participants. According to the pre-test, the participants were divided into two groups, namely experimental and control groups. The experimental group was taught according to the elements of task-based learning but the control group didn't receive such treatment. After 15 sessions a post test was given. Through the analysis of the obtained data, t-test, it was found that there were significant differences between control and experimental group on dependant variable, reading comprehension. Manuscript profile -
Open Access Article
138 - Service Quality Measurement and Investigation of Its Relationship with Market share Based on SERVQUAL Model (case study: Saderat Bank of Tabriz)
Mohammad Faryabi Mahmod MahmodiThis research attempts to measure the service quality and investigate the relationship between service quality and market share of Saderat Bank of Iran in Tabriz city. For this purpose, SERVQUAL model has been used which is the most reliable instrument to indicate and a MoreThis research attempts to measure the service quality and investigate the relationship between service quality and market share of Saderat Bank of Iran in Tabriz city. For this purpose, SERVQUAL model has been used which is the most reliable instrument to indicate and analyze the gaps between customers’ expectation and perception of their received banking services. To make our research more appropriate, “accessibility” was added as the service quality’s sixth dimension. So the quality of Saderat Bank of Iran services was measured through six dimensions: tangibles factors, reliability, responsiveness, assurance, empathy and accessibility. In this correlation research, 440 of Saderat Bank’s customers were selected by cluster random sampling and were administered by SERVQUAL questionnaire. Finally 400 questionnaires were correctly filled and data analyzing procedure started. The data were analyzed by descriptive analysis methods, Pearson’s correlation coefficient, correlated group T coefficient and multiple regressions. The findings of this research indicated that there was a significant difference between customers’ expectation and their perception in all of the service dimensions except reliability. Also there was a positive correlation between reliability, responsiveness and assurance with market share, and finally reliability was the most important predictor of Saderat Bank’s market share. Manuscript profile -
Open Access Article
139 - بررسی تأثیر سرمایه اجتماعی(درون گروهی و برون گروهی) بر سلامت روان دانشجویان (مورد مطالعه: دانشجویان دانشگاه تبریز)
محمدصدیق نکونام آرمان احمدی رضا عسگریسرمایه اجتماعی نوعی انباشت که همبستگی اجتماعی، تعهد اجتماعی و در نتیجه نوعی عزت نفس و سلامتی را در افراد به وجود میآورد. فرسایش سرمایه اجتماعی و نابسامانی در سطوح کلان و خرد منبع اصلی زایش و افزایش انواع مسائل و آسیبهای اجتماعی و روانی است. پژوهش حاضر با هدف بررسی تأث Moreسرمایه اجتماعی نوعی انباشت که همبستگی اجتماعی، تعهد اجتماعی و در نتیجه نوعی عزت نفس و سلامتی را در افراد به وجود میآورد. فرسایش سرمایه اجتماعی و نابسامانی در سطوح کلان و خرد منبع اصلی زایش و افزایش انواع مسائل و آسیبهای اجتماعی و روانی است. پژوهش حاضر با هدف بررسی تأثیر سرمایه اجتماعی(درون گروهی و برون گروهی) بر سلامت روان دانشجویان دانشگاه تبریز و نحوه ارتباط بین این دو متغییر صورت گرفته است. پژوهش حاضر با روش پیمایشی انجام گرفته و جامعه آماری پژوهش، کلیه دانشجویان دانشگاه تبریز در سه مقطع کارشناسی، کارشناسی ارشد و دکتری میباشد که در بین آنها، 300 نفر با استفاده از فرمول کوکران و روش نمونهگیری تصادفی مورد مطالعه قرارگرفته است. در تحقیق حاضر برای سنجش سلامت روانی از پرسشنامه سلامت عمومی (GHQ-28) گلدبرگ و پرسشنامه محقق ساخته سرمایه-اجتماعی استفاده شد. آزمونهای آماری همبستگی پیرسون، برای تجزیه و تحلیل دادهها استفاده شده است. نتایج پژوهش نشان داد که رابطه معناداری بین سرمایه اجتماعی(درون گروهی و برون گروهی) با سلامت روان وجود دارد و بین سرمایه اجتماعی (درون گروهی و برون گروهی) با اضطراب، اختلال در کارکرد اجتماعی و افسردگی رابطه معناداری به صورت معکوس وجود دارد و از دیگر نتایج تحقیق اینکه بین سرمایه اجتماعی(درون گروهی و برون گروهی) با علائم جسمانی رابطه معناداری وجود ندارد. Manuscript profile -
Open Access Article
140 - Environmental Risk Assessment in Darakeh Mountain and Recreational Area of Tehran
Sepideh Mohebi Seyed Mostafa Tayebi Sani Afshin Jafari Bagher MorsalThe purpose of this research is to identify and prioritize aspects of environmental risk in the tourism-sports area of Tehran. The evaluation of the environmental potential of the region for the purpose of tourism development was carried out using the combined method MoreThe purpose of this research is to identify and prioritize aspects of environmental risk in the tourism-sports area of Tehran. The evaluation of the environmental potential of the region for the purpose of tourism development was carried out using the combined method (Makhdoom, 2008; FAO, 2006) and the technique of superimposing information layers with the help of GIS tools. In the following, quantitative and qualitative risk assessment methods were used to determine the degree and risk levels of each of the twenty facts. The results showed that 118.73 hectares of the area are suitable for concentrated recreation and 487.72 hectares are suitable for extensive recreation and the rest has conservation value. The factors "climate changes" and "potential of natural disasters" have the highest levels of risk. On the other hand, the factor "water and soil pollution" was evaluated with a high level of risk and "air pollution" with a low level. Also, the degree of the risk factor of jeopardizing the health of the ecosystem is 3A. The risk level for the emission of pollutants in the air is equal to 20 and for the emission in soil and water is equal to 270. Manuscript profile -
Open Access Article
141 - Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed BahariMost of previous studies have been concluded that the tourism destination image and perceived value are the most important prerequisites for tourist satisfaction and it has too much impact on tourist behaviour for choosing on tourism destination. On the other hand, the MoreMost of previous studies have been concluded that the tourism destination image and perceived value are the most important prerequisites for tourist satisfaction and it has too much impact on tourist behaviour for choosing on tourism destination. On the other hand, the positive image of turism destination and tourist perception of the value of tourism destination could have many valuable outcomes. The image of tourism destination is the factor that many tourists will consider during their choosing a destination.This study aims to Examining the structural relationships of destination image, perceived value, tourist satisfaction and loyalty in the city of Tabriz has been done in the September of 2015. The required data for this study with available random sampling method from Foreign tourists that in September 2015 have visited the city of Tabriz and is collected by questionnaire instrument. The nature of the research is from kind descriptive- correlation. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. Provided results showing that Tourism destination image on perceived value, tourist satisfaction and loyalty has a significant and positive impact. perceived value on tourist satisfaction and loyalty has a significant and positive impact. As well as the impact of tourist satisfaction on tourist loyalty is positive and significant. Manuscript profile -
Open Access Article
142 - The investigation on Floristic, life form and chorotype of Medicinal plants of Darkesh area in Northern Khorassan province, Iran
مرجانه Aydani فرخ Ghahremaninejad R.A KhavariNejad محمدرضا JoharchiDarkesh area is located in northern Khorassan province and west of Bojnurd. This region is located between longitudes 56o41' to 56o49'W and latitudes 37o27' to 37o27'N. Its maximum altitude is 2455m. The regional climate is cold mountains and subhumid, and the precipita MoreDarkesh area is located in northern Khorassan province and west of Bojnurd. This region is located between longitudes 56o41' to 56o49'W and latitudes 37o27' to 37o27'N. Its maximum altitude is 2455m. The regional climate is cold mountains and subhumid, and the precipitation in this region is about 502mm. Based on floristic studies, more than 506 species, 310 genera and 76 families were determinated. Also, more than 140 species with medicinal value were collected. The families of Lamiaceae (with 26 species), Asteraceae (with 21 species) and Rosaceae (with 13 species) have higher contribution in this region. The biological forms in this region are follow: 40% Hemicryptophytes, 18/4% Therophytes, 14/25% Geophytes, 13/57% Phanerophytes and 6/42% Chamaphytes. The phytogeographical distribution of species belong to Irano-Touranian, Euro-Siberian and Mediterranean. Manuscript profile -
Open Access Article
143 - Toward a local Community Governance:An effort to introduce key concepts and componentsCase Study: Darake Neighborhood
jamile tavakolinia Mohammad Kazem Shams PouyaLooking at the urban management and administration trends shows that planning is not possible without paying attention to participatory approaches and local scale. In this regard, the local community governance was proposed as a model for effective and efficient adminis MoreLooking at the urban management and administration trends shows that planning is not possible without paying attention to participatory approaches and local scale. In this regard, the local community governance was proposed as a model for effective and efficient administration in the local community. Local community governance has the high potential for local community participation in decision-making. Basically, governance refers to the process of decision making and the process by which decisions are implemented. In this paper we analyze the components of the local community governance such as accountability, responsibility, rule of law, transparency, effectiveness and efficiency and interaction between participation and institutional trust in the Drake neighborhood. It should be added that the local community participation is considered as key to the success of community-based planning and local community governance also, trust has importance in many measures including institution-building and capacity development as well as improving governance. Also, accountability is a key requirement of good governance and can be considered as the key to the success of many initiatives and programs. Indeed, when the established mechanisms of accountability work, corruption is reduced. In this context, the theoretical and library studies and in the field a survey of 100 questionnaires were used. The results showed that the components level of the local community governance in the Drake neighborhood is lower than the average level. Furthermore, it was found that there is a direct correlation between the local community governance components, institutional trust and participation. Therefore, the local community governance and institutional trust rating will be reduced when participation rate is reduced. Manuscript profile -
Open Access Article
144 - Investigating the Effect of Graphic Advance Organizers on Enhancing the Comprehension of German Texts by Adult GFL Learners: An Eye-Tracking Study
Farnoosh Mohammadalibeigi Nader Haghani Parvaneh Sohrabi -
Open Access Article
145 - Effect of Group Dynamic Assessment on the Development of Learners’ Listening Comprehension: A Case of Female Iranian EFL Learners
Mahshid Ghenaat Fariba Rahimi Esfahani Sajad Shafiee Mehrdad Sepehri -
Open Access Article
146 - تدوین و اعتبارسنجی مدل انصاف معلم در کلاس درس زبان
Meghdad Sadeghi Valeh Jalali Neda Fatehi Radپژوهش حاضر با هدف تدوین و اعتبارسنجی مدلی از عدالت کلاسی معلم زبان انگلیسی زبان ایرانی با استفاده از طرح روشهای ترکیبی اکتشافی متوالی (QUAL + quan) انجام شد. شرکت کنندگان شامل دو گروه بودند. گروه اول 250 نفر از مدرسین زبان انگلیسی زبان ایرانی بودند که به روش نمونه گیری Moreپژوهش حاضر با هدف تدوین و اعتبارسنجی مدلی از عدالت کلاسی معلم زبان انگلیسی زبان ایرانی با استفاده از طرح روشهای ترکیبی اکتشافی متوالی (QUAL + quan) انجام شد. شرکت کنندگان شامل دو گروه بودند. گروه اول 250 نفر از مدرسین زبان انگلیسی زبان ایرانی بودند که به روش نمونه گیری در دسترس از طریق گروه های مجازی در شبکه های اجتماعی انتخاب شدند. گروه دوم شرکت کنندگان شامل 150 زبان آموز ایرانی زبان انگلیسی در سطح متوسط از موسسات زبان خصوصی مختلف در ایران بودند که از طریق نمونه گیری در دسترس از گروه های مجازی مختلف در واتس اپ یا تلگرام انتخاب شدند. ابزارهای زیر برای جمع آوری داده ها در پژوهش حاضر استفاده شد: مقیاس اطلاعات دموگرافیک و پرسشنامه بسته. تجزیه و تحلیل داده ها با استفاده از نرم افزار MAXQDA و مدل سازی معادلات ساختاری (SEM) و با استفاده از تحلیل عاملی اکتشافی و تأییدی با استفاده از نرم افزارهای SPSS و AMOS 24 انجام شد. در نهایت پایایی مدل توسعهیافته انصاف معلم زبان انگلیسی با استفاده از ضریب آلفای کرونباخ برآورد شد. بر اساس نتایج، مدل انصاف کلاس درس معلم زبان انگلیسی زبان ایرانی در چهار مؤلفه اصلی شامل انصاف در تدریس، عدالت ارزشیابی، انصاف مدیریت کلاس و انصاف در ارتباطات کلاسی تدوین شد. در نهایت، مدل پیشنهادی انصاف در کلاس معلم زبان انگلیسی معتبر و قابل اعتماد تشخیص داده شد. این یافته ها پیامدهایی برای سیاست گذاران، مربیان معلمان، مدیران آموزش معلمان و توسعه دهندگان برنامه درسی دارد. Manuscript profile -
Open Access Article
147 - Effect of Synchronous Virtual Learning Environment on Reading Comprehension of Undergraduate EFL Students
Javad Akbari Hossein Heidari Tabrizi Azizeh Chalak -
Open Access Article
148 - سطوح بازتاب در میان معلمان زبان انگلیسی زبان ایرانی: تأثیرات متقابل جنسیت، مدرک تحصیلی و تجربه معلمان
Parvin Rezaie Haniyeh Davatgari Asl Nader Asadi در جامعه امروزی، برای معلمان، به ویژه معلمان زبان های خارجی، مهم است که درک کنند که بازتاب عامل اصلی در رشد حرفه معلمی در نظر گرفته می شود. این پژوهش با توجه به متغیرهای جنسیت، مدرک تحصیلی، سابقه تدریس و تأثیر متقابل بین آنها، به بررسی ابعاد مختلف تدریس تأملی در ب More در جامعه امروزی، برای معلمان، به ویژه معلمان زبان های خارجی، مهم است که درک کنند که بازتاب عامل اصلی در رشد حرفه معلمی در نظر گرفته می شود. این پژوهش با توجه به متغیرهای جنسیت، مدرک تحصیلی، سابقه تدریس و تأثیر متقابل بین آنها، به بررسی ابعاد مختلف تدریس تأملی در بین معلمان زبان انگلیسی زبان پرداخته است. برای انجام این کار، ابتدا با استفاده از یک طرح پیمایشی ترکیبی متوالی توضیحی، یک مقیاس پنج درجه ای لیکرت، پرسشنامه آموزش انعکاسی 29 سوالی شامل (عملی، فراشناختی، انتقادی، شناختی و عاطفی) بین 142 معلم زبان انگلیسی (مرد و مرد) توزیع شد. زن) با 4 تا 30 سال سابقه حرفه ای در لیسانس، کارشناسی ارشد و دکتری. مدارک تحصیلی با توجه به تجربه تدریس، شرکتکنندگان در سه گروه دستهبندی شدند. نتایج MANOVA نشاندهنده تأثیر معنادار تجربه معلمان بر تدریس تأملی با کمترین تأثیر گزارش شده بر بعد عاطفی بود. در مرحله دوم، شانزده معلم زبان انگلیسی برای شرکت در مصاحبه دعوت شدند. نتایج مطالعه حاضر برای معلمان زبان انگلیسی مفید خواهد بود تا تدریس موثر داشته باشند و خود را بیشتر در کشف سبک های یادگیری دانش آموزان و جنبه های انتقادی زمینه تدریس مشارکت دهند. آموزش انعکاسی به معلمان کمک می کند تا استقلال خود را تقویت کنند. تجزیه و تحلیل نشان داد که کمبود زمان، برنامههای درسی تجویز شده، کتابهای درسی از پیش تعیینشده، و برنامههای آموزشی ناکارآمد معلمان، موانع اصلی بر سر راه بازتاب آنگونه که معلمان تجربه میکنند، هستند. نتایج، پیامدهای آموزشی برای معلمان زبان انگلیسی و نظریه پردازان ایرانی در حوزه آموزش زبان دارند. Manuscript profile -
Open Access Article
149 - Efficacy of Flipped Language Teaching in Enhancing Iranian EFL Learners’ Awareness of Reading Strategies: Learners’ English Proficiency and Attitude in Focus
Shohreh Farsi Masoud Zoghi Hanieh Davatgari -
Open Access Article
150 - Averting EFL Learners’ Reading Anxiety by Implementing Reading Strategies and Vocabulary Learning Strategies
Nasrin Heidari Mania Nosratinia -
Open Access Article
151 - Institutions and development in the Middle East Countries
mohammad hosein fatehi dabanloo Kambiz hojabr kiani abbas memarnejad mohsen mehraraThe main purpose of this study is to investigate the interaction between institutions and development in the Middle East countries. To testing the hypotheses the Middle East countries were divided into two groups of oil exporting and non-oil-exporting, then the research MoreThe main purpose of this study is to investigate the interaction between institutions and development in the Middle East countries. To testing the hypotheses the Middle East countries were divided into two groups of oil exporting and non-oil-exporting, then the research models as systematic and three-stage least squares have been used by the data during the period 1996 to 2014 for the two groups. Wald, Kruskal-Wallis and least significant difference tests were also utilized in appraising the interaction between institutions and development. The findings show that there is a significant difference between institutions and development interaction in the oil exporting and non-oil-exporting countries in the Middle East. In both groups, the estimated coefficient for the impact of development on institutions is more than the impact of institutions on development. Therefore, pay attention to development, automatically, in addition to improving its indices, upgrades the institutions conditions and improves the indices performance. This impact is exist by institution, also, but the variation speed is more by development. Manuscript profile -
Open Access Article
152 - Farming, the songs of reap of the Bakhteyary Society
mandana jamshidian This study investigated the culture, the way of living, beliefs, traditions, music, and the literature in the Bakhteyary society. The colloquial literature which is the spiritual art of any nation includes proverbs, riddle, songs, allegory, local poetry and work More This study investigated the culture, the way of living, beliefs, traditions, music, and the literature in the Bakhteyary society. The colloquial literature which is the spiritual art of any nation includes proverbs, riddle, songs, allegory, local poetry and work poem. The work poem consists of the singer emotions and the circumstance of the work position. The poems of the singers while they are working lonely or together indicate the people life situation, their pains, sorrow, wishes, loves and their praise. This article aims to introduce the Bakhteyary society and their poetry specially when they are reaping and they sings tonic, to collect data the internet, library and the people were used in the Khozestsn and Chahar Mahale Bakhteyary provinces where the bakhteyary tribes are living in the form of migration. Manuscript profile -
Open Access Article
153 - Speech Coding in Noisy Environments based on Human Auditory System Model
Seyed Iman Abtahi Mohammad Reza Ashouri Rassol Amir FattahiIn this paper, an analysis/synthesis system based on the natural Cochlear model and the human auditory perception properties is presented that is capable of coding the speech signal under harsh acoustic conditions. For this purpose, the corrupted signal is decomposed in MoreIn this paper, an analysis/synthesis system based on the natural Cochlear model and the human auditory perception properties is presented that is capable of coding the speech signal under harsh acoustic conditions. For this purpose, the corrupted signal is decomposed into a number of sub-bands using complex Gammatone filter bank, and the sub-band signals are individually and adaptively denoised. Temporal masking, a combination of a novel non-uniform quantization method and lossless coding algorithms are then applied to reduce the number of coefficients and compression. The proposed system is very robust and effective in dealing with different kinds of noises such as white, colored and periodic noises. Objective and Subjective quality measurements demonstrate significant improvement in the perceptual quality of synthesized speech while considerable reduction in bit-rate to approximately 14.6 Kbps is achieved. Manuscript profile -
Open Access Article
154 - The relationship between the store image and service quality perceived value and the customers purchase intention
Reyhaneh khizab Mohammadreza Hosseini Zeynab MontazeriThe aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in MoreThe aim of the present research was to investigate the relationship between the mental image of the store and the purchase intention of customers with regard to the mediating role of service quality, trust and perceived value in agricultural implement sales agencies in Gorleston province. The current research was done using descriptive/survey and correlation method. The statistical population of the research of customers of all agricultural implement sales agents in Gorleston province was determined as the volume of 384 people and the sampling method was cluster. The research data was collected by library and field method and the instrument used was a standard questionnaire. The reliability of the questionnaires was calculated and confirmed using the Cronbach's alpha method, and the validity of the instrument was confirmed using the content validity method. Also, data analysis was done using the structural equation modeling method and with the help of Lisrel software. The research results showed the significance of all the hypotheses and the research hypotheses were generally confirmed. Manuscript profile -
Open Access Article
155 - The role of service quality and perceived value on repurchase intention and customer satisfaction in Internet businesses
leila Andervazh zahra sokainiThe aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied fro MoreThe aim of the present research was the role of service quality and perceived value on repurchase intention and customer satisfaction in internet businesses. For this purpose, a main hypothesis and seven sub-hypotheses were formulated. The research method is applied from the point of view of the goal. The statistical population of the research is people who have used the services of the three-whistle application at least once. The sample size is equal to 133 people. Data analysis was carried out in two parts, descriptive and inferential statistics. Structural equation method and AMOS and SPSS software were used in inferential statistics. In order to check the fit of the research model, path analysis was used. Based on the findings, there is a significant relationship between all hypotheses at the level (P>0.05) and the effects of service quality and perceived value with the mediating role of trust in home delivery service personnel on repurchase intention and customer satisfaction in businesses. The Internet is influential. Manuscript profile -
Open Access Article
156 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
Nosratallah Shadnoush Mohammad ali Keramati Maesumeh GhafuriThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method MoreThe current research was conducted with the aim of designing a theoretical model of the effect of co-creation in facing augmented reality on perceived risk, perceived trust and customer purchase intention. In order to formulate the model, the qualitative research method was used, and specifically, the foundation data method was used in the construction of the theory. The statistical population of this research in the qualitative part of the research consists of experts such as university professors and specialists who have been in Mapna company for many years, which ultimately led to the extraction and identification of variables. The sampling method was snowball and the criterion of sample size was to reach theoretical saturation and the main basis of data collection was conducting in-depth interviews. A total of 20 interviews were conducted. After performing the three stages of coding by using MAXQDA software, the final research model consisting of 8 general categories, 27 subcategories and 58 main concepts was obtained. In this research, identifying the factors of the model based on co-creation in the face of augmented reality and perceived risk, perceived trust, and the customer's purchase intention, and the explanation of their relationship was intended. Manuscript profile -
Open Access Article
157 - Compilation of agricultural products bundling model
Abas papi Fereydoun Omidi ُSoheila Zarinjoy AlvarThe aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research MoreThe aim of this research is to Compilation of agricultural products bundling modelThis research is fundamental in terms of its purpose and qualitative in terms of method, and the foundation's data theorizing approach has been used. The participants in this research include all the experts of the exporting companies of agricultural products in Khuzestan province with at least 10 years of export experience. This research is applied in terms of objective and in terms of qualitative method and the foundation's data theorizing approach has been used. The participants in this research include all the experts of agricultural products exporting companies in Khuzestan province with at least 10 years of export experience.In this part, in the open coding stage, 389 codes extracted from 16 semi-structured interviews with knowledgeable experts and specialists in the research field were converted into 110 more abstract concepts and finally 31 dimensions and 13 main categories in the form of a paradigm model under the title of management, the following factors structure of export, political factors, economic factors, social and cultural factors, laws and government administrative system, government economic policies, export marketing strategy, government support strategies, This can create a good competitive advantage over other competitors and lead to export growth, and according to the conditions of the region, it is possible to use the maximum capacity to achieve efficiency. Used in the export of agricultural products. Manuscript profile -
Open Access Article
158 - The formation of customer loyalty from brand awareness and perceived quality through special value Borujerd Textile Factories sleepwear brand
S. Alameh Hosaini Peiman ValipourThe current research aims to form customer loyalty from brand awareness and perceived quality through special value The brand of sleeping goods is done by Borujerd textile factories. The research population is 412 customers of the sleep goods of Borujerd textile factori MoreThe current research aims to form customer loyalty from brand awareness and perceived quality through special value The brand of sleeping goods is done by Borujerd textile factories. The research population is 412 customers of the sleep goods of Borujerd textile factories. Sampling has been done from all store branches in Iran. The number of samples is random. The sample size was obtained by Cochran's 199 formula. The data collection tool in this study is a standard questionnaire that has been provided to the statistical community. The results of the calculations are given in this research. The present study is of applied type. Calculations were done in SPSS and PLS software. The findings of the research indicate that brand equity has a 70% impact on the brand awareness of Borujerd textile factories' sleep goods. Also, brand equity has a 71% impact on customer loyalty of Borujerd textile factories' sleep goods. And finally, brand equity has an effect on quality. It is understood that the sleeping goods of Borujerd textile factories have been effective by 57%. Manuscript profile -
Open Access Article
159 - The Influence of The Interaction of Soil And Structure on Rein forced Concrete Tall Buildings With Flat Slabs And Internal Resistant Core of Tube in Tube System With Consideration of Nonlinear Dynamic Analysis
Reza Hoseini ashkan khodabandehlouIn this study, 2 reinforced concrete 3D building frames for a 28-storey building are going to be considered and analyzesThese frames are in both X andYdirections with tube in tube structural system and a flat plate roof with rigid internal core in the shape of H, in a r MoreIn this study, 2 reinforced concrete 3D building frames for a 28-storey building are going to be considered and analyzesThese frames are in both X andYdirections with tube in tube structural system and a flat plate roof with rigid internal core in the shape of H, in a relatively high risk zone (A=0.3 g) on two kinds of soil, with and without soil-structure interaction.The goal of this study is to determine the maximum drift and displacement of the storeys under gravity loads(dead live) and lateral load of earthquake. A discrete model based on a buried footing Cone Model in homogeneous half space of volf and meek is used to model the soil under the foundation and also to determine dynamic stiffness coefficient and Soil damping cofficient and a substructure method with the footing rigidity assumption is used to analyze the frames with the soil-structure intraction effect. A dynamic analysis of the nonlinear timeline history of seven accelerograms is used to analyze earthquake load and geometric modeling of all frames with internal core has been done in sap2000-V17software.The results show that the maximum drift and displacement of the storeys with soil-structure interaction in X and Ydirection was not different with the one without interaction and that they are equal. By changing the type of soil with and without soil-structure interaction, the maximum drift of storeys in X direction had a descending increment process of 22 percent and in Y direction, had 25 percent is increment. Manuscript profile -
Open Access Article
160 - Shear Failure of Concrete Columns because of Interaction with Masonry Infill
Mohammad Reza Tabeshpour Komeil Karimi Afsaneh MosavyInfill walls are one of the most important elements in the buildings that should be considered in design and construction stages. In architectural design masonry infills are used to separating spaces and areas, but these elements are effective in seismic behavior becaus MoreInfill walls are one of the most important elements in the buildings that should be considered in design and construction stages. In architectural design masonry infills are used to separating spaces and areas, but these elements are effective in seismic behavior because of stiffness and strength of masonry infills adjacent to the structural frames. The interaction of masonry infill with concrete frame create short column. Shear failure is a critical kind of concrete column failure that occurs in short columns during earthquake because of low ductility and brittle behavior of these types of columns. It is important to investigate the behavior of short columns. In this paper interaction of masonry infill with concrete frame with 1 bay and 1 story is surveyed. SAP2000 and OpenSees are used for analysis and comparison. The results show that shear reinforcement of concrete columns in ordinary design is not sufficient so plastic hinges form and shear failure happen and increasing in the stiffness and strength of frame because of infill wall should be considered during both the design and construction stages. Manuscript profile -
Open Access Article
161 - Investigation of the Effect of Soil Structure Interaction on the Response of Structures with Viscoelastic Damper under Different Damping
masoud pourbaba saeid javaherzadeh fariba seyyedi mohammadiUsing additional dampers for reducing input energy of structures is an effective way for dissipating input energy of structures. Including appropriate tools in dissipating the input energy of structures is viscoelastic damper. Generally, according to the structural anal MoreUsing additional dampers for reducing input energy of structures is an effective way for dissipating input energy of structures. Including appropriate tools in dissipating the input energy of structures is viscoelastic damper. Generally, according to the structural analysis, the soil under structures is assumed to be rigid and the effect of soil structure interaction has been ignored. However, in reality, this soil is not rigid and the soil beneath the structures changes the dynamic specifications of structures and thus response of it. Structural response and damper performance depend on various components including type of earth movement and soil specifications. In this research, a few two-dimensional special concrete frames were examined. For frame modeling of additional damper, we used Kelvin method and for modeling of soil structure interaction effects with additional damper we used spring and damper equivalent method in the OpenSees app. Studied frames after rehabilitation with damper have been analyzed under dynamic nonlinear time history analysis. This analysis was done in three damping 5%, 10% and 15%. And at the end the results of soil-structure interaction impact with viscoelastic damper under different damping are studied. Manuscript profile -
Open Access Article
162 - The effect of Number and Position of Braced Frames on Failure Distribution and Column Behavior of the Dual Steel Structural System (MRF and EBF)
Alireza Faroughi Sajjad Mohammadi Abd-ol-Reza Sarvghad MoghaddamIn the seismic design of structures, determination of the number and position of braced frames, according to the architectural scheme of projects, is usually encountered with obstacles. This has made it difficult in some cases to choose the best location and number of b MoreIn the seismic design of structures, determination of the number and position of braced frames, according to the architectural scheme of projects, is usually encountered with obstacles. This has made it difficult in some cases to choose the best location and number of braced bays and especially in dual frames, has led to differences in the design forces of their adjacent members (columns). One of the seismic design requirements of lateral resisting system is to control the columns adjacent to braced bays for load combinations of intensified seismic load, which is a function of over-strength factor of the structure. This research aims to present and introduce the best structural model regarding the number and position of braced frames in a structural system, such as steel moment resisting frame and eccentric braces dual system. Though the intensified seismic load function is controlled in models which columns are connected to the braces in 2 directions, and seismic loads are applied in those 2 directions, the number of damaged hinges (Exceeding CP) is significantly increased in comparison with the models with straggly braces. Since the increase in axial force of these columns reduces their moment capacity (despite controlling the amplified seismic load provision), columns in dual systems that resist flexure, would be damaged and exceed the collapse threshold much sooner than other columns. Therefore, it is suggested that, like the publication 360, the control of these columns in an amplified earthquake should not be based solely on axial force, but on the interaction of forces. Manuscript profile -
Open Access Article
163 - Analysis of Buckling Mode and Buckling Limit Stress of Steel Box Beam-Column Members Under Axial Load and Bending Moment Interaction
mohammad kabiri mihammad norouzi The beam columns are under the influence of bending and compression, given that the buckling occurs in these members in one of the lateral, torsional and lateral-torsional forms, the bending moment and compressive axial force ratio have a More The beam columns are under the influence of bending and compression, given that the buckling occurs in these members in one of the lateral, torsional and lateral-torsional forms, the bending moment and compressive axial force ratio have a significant effect on the behavior of the buckling. This paper investigates the performance of thin-walled closed box steel boxes under different loading conditions, concentrated load in the middle of the span, and a uniform distributed load with finite element method and with two-headed joint supported conditions in the range of elastic behavior. The tenth topic of the National Building Regulations, due to the large buckling limit moment from the yield limit buckling, does not occur in any global buckling, however, it mentions the probability of occurrence of lateral buckling in the range of post-elastic deformations for seismic beams. The results of this study show that in the presence of flexural loads, the buckling mode of the sections studied varies from the lateral buckling to the lateral-torsion, and the greater the ratio of the flexural loads to the axial loads, the torsional deformations will be greater. But, in the presence of bending loads on the buckling plane, the buckling mode of the sections in a certain amount of bending load will change from the global buckling to the local buckling. Compared to the three loading, the lowest M/P ratio, which leads to a global buckling, is related to the uniform distributed loading. By choosing the correct support condition in terms of the rotation around each of the fender members, and the appropriate shape of the box section, the strength of the member under the compression axial force-bending moment can be improved Manuscript profile -
Open Access Article
164 - The Effect Of Soil And Structure Interaction On High-Rise Reinforced Concrete Buildings With Internal Resistant Core Tube In Tube System And With To Consider Nonlinear Dynamic Analysis
Armin Razzaghi ashkan khodabandehlouThis research are considered and analyzed threedimensional high rise building three frames of 28-story reinforcedconcrete in each direction X,Y structural structure of a tube in tube,In the zone of high relative risk(A=0.3g),With fixed number and bays the le MoreThis research are considered and analyzed threedimensional high rise building three frames of 28-story reinforcedconcrete in each direction X,Y structural structure of a tube in tube,In the zone of high relative risk(A=0.3g),With fixed number and bays the length,different heights and types of soil(I, III), Once without affecting soil-structure interaction Once again, the effects of soil-structure interaction are considered and analyzed. The purpose of the present study is to determine the maximum lateral displacement frames floors of gravity loads(dead,live)and earthquake loads. In order to analyze the structure of the structurethe soil-structureintraction impact of the substructure is assumed to be used for the modeling of the sub-surface soil from the cone model,the structure of the structure and the determination of the dynamic hardening coefficient and damping coefficient soil of the discrete model based on the cone model in the homogeneous space stream.In order to analyze earth quake loads in the studied models,a dynamic analysis of the nonlinear time history of the modal method under seven accelerations accelerations.The geometric modeling of the all frames with shear walls in the SAP 2000-V17 software package was performed.The results show that with increasing elevation of floors(model 1 to 3),the maximum lateral displacment floors on type I soil in the direction of X increase in the direction Y is significant increase,in model ,in the model 2 to 1by changing the type of soil type, the maximum lateral displacment floors with out and with Soil-Structure intraction in the each two direction is dramatic increase Manuscript profile -
Open Access Article
165 - The effect of earthquake frequency and geometry of the soil and rock slopes on the seismic response of adjacent structures
Karim Ghaedi Hadi DashtiThe effect of topography on the seismic response of structures, owing to the construction of adjacent buildings, has been a challenging issue in recent decades. In this study, while considering the behavioral characteristics of the soil, the effect of topographic slope MoreThe effect of topography on the seismic response of structures, owing to the construction of adjacent buildings, has been a challenging issue in recent decades. In this study, while considering the behavioral characteristics of the soil, the effect of topographic slope and height on the seismic response of the structures in their vicinity has been investigated. and the effect of earthquakes with different frequency content on the response of structures up and down the slope has been evaluated. Also, the effect of earthquakes with different frequency content on the response of the structures at the top and down the slope was evaluated. At the end, the effect of soil flexibility on the response of structures adjacent to the slope was investigated. Considering the soil-structure interaction in soft soils can increase the maximum displacement to about 100% of the initial value, but it reduces the maximum base shear to approximately 10% of the initial value. Consequently, the analysis with topographical interaction strongly affects the answers. The change of response with the change of the earthquake record is sometimes observed up to 40% in the results. Therefore, for correct interpretation, full dynamic analyses should be based and the maximum value alone cannot be relied upon in the analysis of soil topographies Manuscript profile -
Open Access Article
166 - Moderating Role of Job Relevance in Information Technology Acceptance Model among Agricultural Extension Experts in West Azarbaijan Province
Amir Alambeigi Ismaeil Ahangariconsidered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlati Moreconsidered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlational method aiming to show the external variables affecting the dimensions of perceived usefulness and ease of use, as two dimensions of information acceptance model. There is little research on this model in organizational context. Thus to develop the model, this study has focused on job relevance as a moderator between perceived ease influence on acceptance intentions and perceived usefulness. In addition, experience variable has been considered as an external variable. The statistical population was West Azerbaijan agricultural extension experts (N=180), among whom 120 people were selected randomly using the Krejcie and Morgan table. The required data were collected via questionnaire. The face validity of the questionnaire was confirmed by a panel of experts. The Chronbach's alpha coefficient was between 0.730 and 0.816 for different dimensions of questionnaire. The partial least squares method as a new approach to structural equation modeling was used for data analysis. The results showed that experience variable had significant effect on perceived usefulness and it was able to explain 77% variance of perceived usefulness. Furthermore, technology acceptance model in this study could predict 71% of the real use. Manuscript profile -
Open Access Article
167 - The Relationship between Acceptance of Information Technology and Employees’ Creativity in Isfahan Steel Mill Company
Mahboobeh Golestani Zadeh Badri Shahtalebi Akbar EtebarianThe present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of MoreThe present research analyzed the relationship between acceptance of information technology and employees’ creativity in Isfahan Steel Mill Company using descriptive correlational approach. Statistical population was all 800 employees in administrative sections of the company. 259 people were chosen as the study sample using convenience sampling method and Cochran's sample size formula. To collect data, two researcher-made questionnaires of acceptance of information technology by using the dimensions of Davis Model (1989) and the adjusted questionnaire of Randcip’s organizational creativity (1979) were used. Also, the content validity and reliability were estimated and confirmed. The results showed that there was a significant relationship between acceptance of information technology and employees’ creativity (r =0.577, P <0.01). According to stepwise regression conducted, among the variables of acceptance of information technology, the best predictor of employees’ creativity in the first step was external variables and in the second step was perceived usefulness. Manuscript profile -
Open Access Article
168 - Determining the Main Factors Causing the Tendency to E-learning among the Professors of Islamic Azad University, Islamshahr Branch
Mahmonir Alizadeh Batool Faghih Aram Amirhossein MahdizadehThe purpose of this study was to identify the main factors causing the tendency to e-learning among the professors of Islamic Azad University of Islamshahr. Considering the purpose, the study was an applied research adopting an exploratory survey approach for the data c MoreThe purpose of this study was to identify the main factors causing the tendency to e-learning among the professors of Islamic Azad University of Islamshahr. Considering the purpose, the study was an applied research adopting an exploratory survey approach for the data collection. The statistical population consisted of 300 faculty members working in different faculties in 2014. Using the stratified random sampling and according to the H. S. Bola table, 169 people were selected as the statistical sample. A researcher-made questionnaire was used to identify the factors causing the tendency to e-learning among the professors. The validity of the questionnaire was verified by professors and experts and the Chronbach's alpha was used to estimate the reliability which was 0.79. Using the SPSS software and the exploratory factor analysis, the research data were analyzed in two sections of descriptive and inferential statistics. Based on the findings, the factors including managers’ support, environmental factors, infrastructures, educational system equipment, and e-learning content had the highest impact (70%). Also, the other factors including high-speed internet, hardware facilities, and observing standards influenced the tendency to e-learning among the professors of Islamic Azad University of Islamshahr. The specific values of the first and second factors were 65.68 and 18.005, respectively. According to the variance results, the first and second priorities are respectively managers’ support and environmental factors, infrastructures, and e-learning equipment. Manuscript profile -
Open Access Article
169 - Determining the relationship between understanding the wisdom of e-learning and conflict, content And evaluation of course content
farhad shafiepoor motlagh Abbas GholtashThe purpose of this study was to determine the relationship between understanding the wisdom of e-learning with content engagement, content understanding and evaluation of course content. The research method was descriptive-correlational. The statistical population incl MoreThe purpose of this study was to determine the relationship between understanding the wisdom of e-learning with content engagement, content understanding and evaluation of course content. The research method was descriptive-correlational. The statistical population included all professors of educational sciences in Markazi and Isfahan provinces (73 people) in the academic year 1399-1400. The census sampling method was used due to the limitation of the statistical population, which finally had 66 respondents. The research tool includes 4 categories of researcher-made questionnaires, which are: 1. Questionnaire for understanding the wisdom of e-learning 2. Questionnaire for engaging the content of the course (Shafipour Motlagh, 2019) 3. Questionnaire for understanding the content of the course and 4. Questionnaire for evaluating the content of the course. The content validity of the questionnaire was provided according to the opinions of experts and the validity coefficient of the questionnaire was obtained using Cronbach's alpha equal to 0.93, 0.95, 0.92 and 0.94, respectively. Descriptive statistics (frequency, percentage) and Inferential statistics (Pearson correlation tests, stepwise multiple regression and structural equation modeling) were used. <P has been significant. The studied model has a relatively good fit. Manuscript profile -
Open Access Article
170 - The effect of teaching with multimedia on English language reading-comprehension skills
Mahan Attar Hamzeh Nazari SaremThe use of appropriate hardware and software in teaching with the help of multimedia, is a powerful tool to improve the quality and efficiency of education. Accordingly, the purpose of this study was to determine the effect of teaching with multimedia on improving the r MoreThe use of appropriate hardware and software in teaching with the help of multimedia, is a powerful tool to improve the quality and efficiency of education. Accordingly, the purpose of this study was to determine the effect of teaching with multimedia on improving the reading skills and comprehension of students in specialized language courses. The present study was a quasi-experimental study with a comparison of control and experimental groups. The statistical sample of the study included 40 final year student teachers in Shahid Bahonar College of Hamadan. The sample was divided into two equal groups (20 in the control group and 20 in the experimental group). The control group was trained by discussion method, and the experimental group was trained by multimedia method and their scores were compared using univariate analysis of covariance (ANCOVA). The results showed that there was a significant difference between the groups in favor of the experimental group. Based on this, it can be suggested that multimedia education can be used to promote teachers' ability to read and understand new material in specialized language lessons. Manuscript profile -
Open Access Article
171 - A Study of the Effect of Studing through Conceptual Map on Reading Comprehension of Third Grade High School Students
Ali Saeedi Ali Akbar Seif Hassan Asadzadeh Soqra Ebra himi QavamThe present research was performed to compare the effectiveness of studying through conceptual map with traditional method on reading comprehension. The research method was experimental with a pre-test and a post-test. Thirty-eight third-year high school students were s MoreThe present research was performed to compare the effectiveness of studying through conceptual map with traditional method on reading comprehension. The research method was experimental with a pre-test and a post-test. Thirty-eight third-year high school students were selected among all third-year students in Torbate-Heydarie in 2011-2012 academic year through random clustering method in experimental and control group. The research instruments included experimental texts, comprehension test and a researcher-made conceptual map. Both groups participated in comprehension pre-test of experimental texts. Then, the experimental group studied the pre-planned conceptual maps along with experimental texts. The control group also studied the experimental texts without using conceptual map. After performing the comprehension post-test, resulting data were analyzed using co-variance analysis test. The findings showed that presenting subjects with pre-planned conceptual maps (experimental group) significantly improved their comprehension compared to control group. In addition, to improve students comprehension, it is useful for them to study the texts along with the pre-planned conceptual maps. Manuscript profile -
Open Access Article
172 - بررسی اثربخشی ترکیب اطلاعات ،ایجاد استنتاج، وتصویرسازی بر پیشرفت زبان تخصصی دانشجویان کارشناسی حسابداری
سمیه شیخ پور آهن دانی رامین رحیمیاین تحقیق به بررسی اثربخشی ترکیب اطلاعات ،ایجاد استنتاج، وتصویرسازی بر پیشرفت زبان تخصصی دانشجویان کارشناسی حسابداری پرداخته است. 90 دانشجوی رشته حسابداری در ایران در این تحقیق مشارکت داشتند که به 3 گروه همگون شامل، 30 نفردر گروه آزمایشی(A)، 30 نفردر گروه مقایسه (B) و 3 Moreاین تحقیق به بررسی اثربخشی ترکیب اطلاعات ،ایجاد استنتاج، وتصویرسازی بر پیشرفت زبان تخصصی دانشجویان کارشناسی حسابداری پرداخته است. 90 دانشجوی رشته حسابداری در ایران در این تحقیق مشارکت داشتند که به 3 گروه همگون شامل، 30 نفردر گروه آزمایشی(A)، 30 نفردر گروه مقایسه (B) و 30 نفردر گروه مقایسه (C) بر اساس تست QPT تقسیم شدند. پیش آزمون به عمل آمده نشان داد که 3 گروه تفاوت چشمگیری در درک مطلب متون تخصصی نداشتند. درگروه آزمایشی(A) متون تخصصی با کمک روش ترکیب اطلاعات، در گروه مقایسه (B) به کمک ایجاد استنتاج ودر در گروه مقایسه (C) به کمک تصویرسازی تدرس شد. در پایان پس آزمون به عمل آمد ونتیجه بدست آمده نشان داد که هر سه استراتژی در ارتقا سطح درک مطلب متون تخصصی تاثیر داشتند ولی ترکیب اطلاعات تاثیر بیشترو تصویرسازی کمترین تاثیر را داشته است. Manuscript profile -
Open Access Article
173 - آموزش زبان انگلیسی به روش تکلیف-محور برمبنای تکنولوژی در دوره های انگلیسی برای اهداف ویژه: تمرکز بر استراتژی های فراشناختی خواندن و درک مطلب در دانشجویان ایرانی
مهناز شعله محمد رضا طالبی نژاد محسن شاهرخیدستاوردهای روشهای آموزش زبان به کمک فن آوری یا آموزش زبان به روش تکلیف-محور در یادگیری و آموزش زبان، به ویژه در دورههای انگلیسی برای اهداف ویژه در دنیای جهانی شده، ایجاب می نماید که آموزش زبان انگلیسی تکلیف-محور مبتنی بر فن آوری و تکالیف آنلاین به گونها Moreدستاوردهای روشهای آموزش زبان به کمک فن آوری یا آموزش زبان به روش تکلیف-محور در یادگیری و آموزش زبان، به ویژه در دورههای انگلیسی برای اهداف ویژه در دنیای جهانی شده، ایجاب می نماید که آموزش زبان انگلیسی تکلیف-محور مبتنی بر فن آوری و تکالیف آنلاین به گونهای طراحی شوند که به طور مناسب در برنامه های زبان تخصصی اعمال شوند. در مجموع، 87 فراگیر زبان تخصصی به یک گروه کنترل (دریافت کننده زبان تخصصی تکلیف-محور) و یک گروه آزمایش (دریافت کننده زبان تخصصی تکلیف-محور با استفاده از فن آوری) اختصاص داده شدند. یک پرسشنامه راهبردهای فراشناختی خواندن توسط پژوهشگران اصلاح و ترجمه شد. همچنین، یک پرسشنامه نگرش نسبت به رایانه برای اطمینان از اینکه آیا شرکت کنندگان گروه آزمایش علاقه مند به یادگیری از طریق فناوری هستند یا خیر استفاده شد. تجزیه و تحلیل دادههای جمع آوری شده با استفاده از نرمافزار SPSS 24 انجام شد. راهبردهای فراشناختی مهارت خواندن و درک مطلب فراگیران از طریق مجموعه ای از تحلیل واریانس ترکیبی بین آزمودنی ها (SPANOVA) مقایسه و تجزیه و تحلیل شد. نتایج نشان داد که بین روشهای استفاده شده در دو گروه و زمان اثر متقابل معنا داری وجود دارد، یعنی هر دو گروه کنترل و آزمایش تغییری در نمره راهبردهای فراشناختی خواندن و درک مطلب در دو دوره زمانی نشان دادند، اگرچه گروه کنترل عملکرد منفی داشتند، یعنی شرکت کنندگان گروه کنترل کاهش جزئی را در نمرات راهبردهای فراشناختی مهارت خواندن و درک مطلب نشان دادند. علاوه بر این، یافته ها نشان داد که در حالی که از نظر راهبردهای فراشناختی مهارت خواندن بین دو گروه کنترل و آزمایش تفاوت مشاهده شد، اما این تفاوت از نظر آماری معنی دار تلقی نشد. به عبارت دیگر، تفاوت معنا داری در راهبردهای فراشناختی مهارت خواندن برای هر دو گروه وجود نداشت، اما گروه آزمایش افزایش میانگین نمرات را نشان داد. فراگیران گروه آزمایش به هیچ سطح متفاوتی از راهبردهای فراشناختی مهارت خواندن در مقایسه با همتایان خود در گروه کنترل نرسیدند. با این وجود، از آنجایی که مطالب کتاب درسی از انتشارات "سمت" در طول یک ترم تحصیلی به فراگیران ارائه میشد، این مطالعه نشان داد که یک ترم تحصیلی زمان کافی برای کار و بهبود راهبردهای فراشناختی در مهارت خواندن و درک مطلب نیست. Manuscript profile -
Open Access Article
174 - ارزیابی درک زبان آموزان ایرانی پیرامون اجرای عادلانه کلاس درس توسط معلمان: تمرکز بر مشکلات اصلی
مقداد صادقی واله جلالی ندا فاتحی رادپژوهش حاضر سعی در بررسی درک زبان آموزان ایرانی از عدالت کلاسی معلمان و همچنین مشکلات اصلی اجرای عدالت کلاسی توسط معلمان داشت. برای انجام این کار، پژوهش حاضر از روش کیفی استفاده کرد و 30 زبانآموز ایرانی سطح متوسطه از موسسات مختلف زبان خصوصی در آن شرکت کردند. زبان آموزان Moreپژوهش حاضر سعی در بررسی درک زبان آموزان ایرانی از عدالت کلاسی معلمان و همچنین مشکلات اصلی اجرای عدالت کلاسی توسط معلمان داشت. برای انجام این کار، پژوهش حاضر از روش کیفی استفاده کرد و 30 زبانآموز ایرانی سطح متوسطه از موسسات مختلف زبان خصوصی در آن شرکت کردند. زبان آموزان از طریق نمونه گیری در دسترس از گروه های مجازی مختلف در واتسپ یا تلگرام انتخاب شدند. این پژوهش از دو مصاحبه نیمه ساختاریافته شامل پنج سوال باز طراحی شده توسط محققین بهره برده است. داده ها با استفاده از نرم افزار MAXQDA جمع آوری و مورد تجزیه و تحلیل قرار گرفتند. نتایج نشان داد که درک زبان آموزان زبان انگلیسی از عدالت کلاسی معلم شامل استفاده از تکنیک های یکسان و فعالیت های آموزشی اضافی برای همه دانش آموزان، احترام یکسان به همه دانش آموزان، عینیت معلم در نمره گذاری، تعامل معلم با همه دانش آموزان، الزام همه دانش آموزان به رعایت قوانین کلاس درس و غیره بود. علاوه بر این، ادراک زبان آموزان از مشکلات اصلی اجرای عدالت کلاسی توسط معلمانشان به عنوان محدودیت زمانی، تنوع نیازهای دانش آموزان، تفاوت در سطح اجتماعی-اقتصادی دانش آموزان و عملکرد، عدم تطابق بین معلمان و دانش آموزان، بی ادبی و بی توجهی دانش آموزان به اخلاق شناسایی شد. یافتهها میتوانند نگرشها و فعالیتهای گروههای مختلف در حوزه آموزش زبان از جمله سیاستگذاران، مربیان معلم، مدیران آموزش معلمان و توسعهدهندگان برنامه درسی را غنیتر کنند. Manuscript profile -
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175 - بررسی کتب زبان عمومی دانشگا ههای ایران از نظرانگیزش تفکر انتقادی
مریم عزیزیهدف از تحقیق حاضر ارزیابی کتاب های زبان انگلیسی عمومی تدریس شده در دانشگاههای ایران است. به منظور انجام این تحقیق ، سوالات درک مطلب 10 کتاب زبان عمومی مورد ارزیابی قرارگرفت. پس از انتخاب کتاب ها سوالات درک مطلب هر درس از هر کتاب بر اساس مدل تفکر انتقادی (Fac Moreهدف از تحقیق حاضر ارزیابی کتاب های زبان انگلیسی عمومی تدریس شده در دانشگاههای ایران است. به منظور انجام این تحقیق ، سوالات درک مطلب 10 کتاب زبان عمومی مورد ارزیابی قرارگرفت. پس از انتخاب کتاب ها سوالات درک مطلب هر درس از هر کتاب بر اساس مدل تفکر انتقادی (Facione, 2011) که دارای 6 فاکتور است، مورد بررسی قرار گرفت و پس از تجزیه وتحلیل داده ها، درصد حضور هر فاکتور انتقادی از مدل منتخب ، در هرکتاب به طور مجزا محاسبه شد. نتایج به دست آمده از این تحقیق مقدار حضور فاکتورهای انتقادی مدل مورد نظر را در 10 کتاب منتخب آشکار ساخت. علاوه بر این یافته های این مطالعه نشان می دهد که نباید انتظار پرورش دانش آموزانی دارای تفکر انتقادی توسط این کتاب ها را داشت. Manuscript profile -
Open Access Article
176 - تأثیر آگاهی از ساختار متن بر مهارت خواندن آموزندگان زبان خارجه در ایران
عزیزه چالاک نسیم صدرهدف از این تحقیق تعیین تأثیر آموزش ساختار متن، به عنوان یک استراتژی، بر مهارت خواندن آمو زندگان زبان خارجه ایرانی در مقایسه با روش سنتی آموزش مهارت خواندن بود . چهل آموزنده ایرانی با سطح زبان پیشرفته، 23 مرد و 17 زن ، در این مطالعه شرکت کردند . آن ها به دو گروه تقسیم شد Moreهدف از این تحقیق تعیین تأثیر آموزش ساختار متن، به عنوان یک استراتژی، بر مهارت خواندن آمو زندگان زبان خارجه ایرانی در مقایسه با روش سنتی آموزش مهارت خواندن بود . چهل آموزنده ایرانی با سطح زبان پیشرفته، 23 مرد و 17 زن ، در این مطالعه شرکت کردند . آن ها به دو گروه تقسیم شدند : 20 نفر در گروه شاهد و 20 نفر در گروه آزمایش . برای انتخاب دانش آموزان پیشر فته که از نظر سطح زبان و دانش ساختار متن دارای اختلاف معنی دار آماری نباشند، هر دو گروه پیش از شروع برنامه به ترتیب توسط تست تعیین سطح آکسفورد، تست آگاهی از ساختار متن و تست خواندن آزمون تافل مورد ارزیابی قرار گرفتند . سپس در طی چهار هفته هر دو گروه مهارت خ واندن زبان خارجه را توسط چهار متن یکسان آموزش دیدند . دانش آموزان در گروه شاهد به طور سنتی آموزش دیدند در حالیکه دان ش آموزان در گروه آزمایش خواندن را توسط آموزش ساختار متن فرا گرفتند . در آخر هفته چهارم دانش آموزان هر دو گروه برای تعیین تأثیر برنامه آموزشی م ورد ارزیابی قرار گرفتند . نتایج این مطالعه نشان داد که با وجودی که هر دو گروه پیشرفت معن ی داری از نظر آماری داشتند، دانش آموزان در گروه آزمایش عملکرد بهتری از خود نشان دادند. Manuscript profile -
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177 - سوالات درک مطلب در کتب درس زبان انگلیسی در دبیرستانهای ایران: دیدگاه تفکر انتقادی
زهرا شارقی مجتبی مطلبی کیا -
Open Access Article
178 - Individual-institutional dysfunction and collective cooperation: The study of farmers’ understanding in Semiram about water scarcity in urban life.
Mahmood Ghasemi Azimeh Sadat Abdullahi Shapour BehyanThis research examines the semantic understanding of Semiram farmers regarding water scarcity. The grounded theory research method, a systematic approach, was used to achieve this objective. The research participants consisted of Semiram farmers. The sampling method emp MoreThis research examines the semantic understanding of Semiram farmers regarding water scarcity. The grounded theory research method, a systematic approach, was used to achieve this objective. The research participants consisted of Semiram farmers. The sampling method employed was purposeful, resulting in 25 farmers being interviewed using a semi-structured interview format. The interviews were analyzed using the three-step coding method of grounded theory. The findings revealed that several causal conditions contribute to water scarcity in Semiram, including changing patterns, inefficient governance, and climate changes. To address water scarcity, farmers have proposed three strategies: strengthening traditions of cooperation, fostering an environmental culture, and promoting alternative industrialism. The realization of these strategies is influenced by economic policies and water resources management. Economic individualism and limited financial resources act as hindering factors for coping strategies related to water scarcity. According to the farmers' perspective, the consequences of implementing these strategies include economic life reconstruction, social life reconstruction, and environmental life reconstruction. Furthermore, individual-institutional inefficiency and cooperation emerge as central categories in the farmers' semantic understanding of water scarcity in Semiram. The result showed that water scarcity is under the influence of both individual and institutional categories. Therefore, the strategies to face it are also individual-institutional and the consequences of these strategies are also the same. Manuscript profile -
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179 - (اصلاحات انجام شده با رنگ قرمز و under line مشخص گردیده است) ارزیابی ظرفیت تحمل گردشگری از بعد اجتماعی (مطالعه موردی: محله درکه)
سیدموسی پورموسوی مریم مدیرروستا سمیه خسروی منصوره صادقی -
Open Access Article
180 - بررسی میزان رضایت مشتریان از عملکرد دفاتر آژانس مسکن شهری (مورد مطالعه: کلان شهر تهران)
سیدخلیل سیدعلی پور علیرضا یاوری -
Open Access Article
181 - بررسی چندشکلی ژنهای GDF9 و BMP15 در گوسفند مهربان برای یافتن جهشهای تأثیرگذار روی پروتیئن
ا. احمدی ف. افراز ر. طالبی ع. فرحآور س.م.ف. وحیدیبهره­گیری از ژن­های عمده­ باروری از قبیل GDF9 و BMP15 به بهبود صفات تولیدمثلی در برنامه­های اصلاح نژادی گوسفند کمک شایانی خواهد نمود. به منظور ارزیابی جهش­های نقطه­ای بر روی عملکرد پروتئین، چندشکلی ژن­های GDF9 و BMP15 بر روی 12 گوسفند مهربان Moreبهره­گیری از ژن­های عمده­ باروری از قبیل GDF9 و BMP15 به بهبود صفات تولیدمثلی در برنامه­های اصلاح نژادی گوسفند کمک شایانی خواهد نمود. به منظور ارزیابی جهش­های نقطه­ای بر روی عملکرد پروتئین، چندشکلی ژن­های GDF9 و BMP15 بر روی 12 گوسفند مهربان به وسیله توالی یابی DNA و مدل­سازی ساختار پروتئین بررسی شد. تعداد شش چندشکلی تک نوکلئوتیدی شناخته شده به عنوان جهش­های FecG (G1-G6) در اگزون شماره 1 و 2 ژن GDF9 یافت شد. از میان چندشکلی­های یافت شده، جهش G1 (GDF9 exon1 g.2118 G>A)، G1 (GDF9 exon1 g.2118 G>A) و G6 (GDF9 exon 2 g.3974 G>A) ، جایگزینی اسید­آمینه را در ساختار پروتئین نشان داده­اند. هیچ چندشکلی در اگزون 1 و 2 ژن BMP15 یافت نشد. بر اساس چندشکلی­های شناسایی شده، افراد به سه دسته هاپلوتایپی از قبیل هاپلوتایپ وحشی (بدون جهش)، هاپلوتایپ A (جهش­های همزمان G1، G2، G3 و G4) و هاپلوتایپ B (جهش­های همزمان G5 و G6) تقسیم­بندی شدند. ساختار سه بُعدی پروتئین GDF9 در هاپلوتایپ A و B به ترتیب یک چرخش 90 و 45 درجه­ای را نسبت به هاپلوتایپ نوع وحشی نشان داد. واریانتهای G1/p.Arg87His، G4/p.Glu241Lysو G6/p.Val332Ile بر روی پروتئین بی­تأثیر بودند. در حالیکه دو جهشG7/p.Val371Met وG8/p.Ser315Phe به احتمال زیاد تأثیرات مخرب بر روی پروتئین داشتند. بر اساس آنالیز درخت تکامل ژن GDF9، افراد هاپلوتایپ A و B به ترتیب به ارزش خود راه اندازی 63 و 76 از هاپلوتایپ نوع وحشی فاصله داشتند. در نتیجه، پروتین GDF9 در افراد هاپلوتایپ نوع A و B به دلیل اثرات سینرژیسم جهش­های همزمان عملکرد بالاتری را نسبت به افراد هاپلوتایپ نوع وحشی نشان می­دهد. این نوع جهش­ها با تأثیر بر روی مارپیچ و چرخش­های پروتئین GDF9 در نواحی حفاظتی، منجر به اندرکنش فیزیکی پروتئین GDF9 با پروتئین­های فاکتور تبدیل کننده رشد بتا (TGFβ) می­شوند. Manuscript profile -
Open Access Article
182 - Dynamic Analysis of Earthquake-Damaged Concrete Dam by Reservoir Modeling and Consideration of Dam Interaction with Reservoir
Reza Hajisharafi Shadi kuchackdezfuli -
Open Access Article
183 - مدل تاثیر رهبری معنوی بر معنویت در کار؛ متغیرهای میانجی عدالت سازمانی و عزت نفس سازمانی
غلامرضا رحیمی علی هدایت فسندوز -
Open Access Article
184 - تاثیر انتظارات مشتریان در استفاده (نهایی) واقعی از اینترنت بانک
امیر حسین پهلوان زهرا امیر حسینی شادی ادیبی فرد -
Open Access Article
185 - A comparative study on the competency of Teaching of Teachers of Isfahan Payame Noor Universities in order to plan the improvement of educational quality
Minou TabatabaieThe present study was conducted with the aim of comparing the competency of Teaching of Teachers of Isfahan Payame Noor Universities in order to plan the quality improvement through descriptive-survey method. The statistical population of the study consisted of faculty MoreThe present study was conducted with the aim of comparing the competency of Teaching of Teachers of Isfahan Payame Noor Universities in order to plan the quality improvement through descriptive-survey method. The statistical population of the study consisted of faculty members and students of Isfahan's Payame Noor Universities in the academic year of 2016-2017 and 175 professors and 500 students were selected by random sampling method. The data gathering tool was a researcher-made questionnaire with 22 items. In this study, the face validity of the questionnaire was confirmed by some of the professors of Payame Noor University using the members of the statistical community and content validity of the questionnaire. The reliability coefficient of the questionnaire was also obtained using Cranach’s alpha coefficient (0.82). Data were analyzed by SPSS software (T-test, independent t-test and ANOVA). The findings of the research indicated that academic level, teaching time and experience of teaching skills (before teaching, teaching, after teaching) were effective, but the field of study and gender on teaching skills (before teaching, along with Teaching, after teaching) is not effective. Manuscript profile -
Open Access Article
186 - Presenting the media literacy model of Islamic Republic of Iran Broadcasting Directors
fatemeh tarkhan aliasqar shojaei abbas khorshidiThe present study was aimed at presenting the media literacy model of the Islamic Republic of Iran Broadcasting Directors. This research is applied to the purpose of applied research, from the viewpoint of exploratory (qualitative and quantitative) data and from the res MoreThe present study was aimed at presenting the media literacy model of the Islamic Republic of Iran Broadcasting Directors. This research is applied to the purpose of applied research, from the viewpoint of exploratory (qualitative and quantitative) data and from the research methodology to data type of the foundation (qualitative stage) and cross-sectional survey (quantitative stage). In the qualitative section of academic experts (university professors in the field of management) and organizational managers as the research community, they were considered as a research community. Using a targeted snowball method by conducting 20 interviews, the researcher has identified that the information gathered has reached saturation point. The statistical population of the research in the quantitative section was composed of 421 speeches by all Iranian audio and audio directors. For selecting the sample group, the sample size was Morgan's sample size. Based on simple random sampling, 205 managers (35 women and 170 men) are selected. The tool for collecting data was in the qualitative section of the national and international documents related to the issue as well as semi-structured exploratory interviews. The interviews progressed to theoretical saturation in the categories and research components and then stopped with the decision of the researcher. Finally, after collecting information from the interviewing sections and the sources, at this stage, data and coding data (open, axial and selective) were used to classify the data. In the qualitative section, in order to determine the internal validity (validity) of the findings, in addition to the fact that the data were selected and confirmed by studying the theoretical foundations, research background, resources, interviews with the focal subjects Manuscript profile -
Open Access Article
187 - Implementing system of interlibrary cooperation and document delivery services: a study of barriers and problems available in academic libraries of West Region of Iran
ali biranvand parvaneh RanjbarPurpose: Because of restrictions such as budget, space, and manpower, libraries and information centers are forced to meet information needs of their users through resource sharing, interlibrary loan and document delivery services. Therefore, this study intends to inves MorePurpose: Because of restrictions such as budget, space, and manpower, libraries and information centers are forced to meet information needs of their users through resource sharing, interlibrary loan and document delivery services. Therefore, this study intends to investigate implementing system of interlibrary cooperation and document delivery services in academic libraries located in West Region of Iran. Methodology: To do this, it studies barriers and problems faced by aforementioned libraries.Using descriptive method and distributing questionnaires among managers and librarians in the academic libraries located in western parts of the country, Kurdistan, Ilam, Hamedan, Kermanshah, and Lorestan, needed data were collected. Findings: Based on the findings, on the average, about 88/7% of respondents agreed that the creation of interlibrary loan system and document delivery services is a necessity. Findings also indicate that factors such as technical factors (95%), human factors (92/3%), economic factors (85/9%), and organizational factors (68/8%) influence the creation, however, the barriers include: lack of information databases, lack of necessary equipment for document delivery, resistance of managers and librarians for cooperation among local libraries and lack of their belief to cooperate libraries, weakness in technological infrastructure, lack of specialists, tendency to source centralization in libraries, lack of credit securing from mother organization, are also among the important factors that discourage the establishment of such systems and services. Conclusions: According to the findings, some suggestions have been provided. Manuscript profile -
Open Access Article
188 - The Role of Undergraduate librarianship on the Attitude of Students of Library and Information Science, University of Isfahan & Medical University of Isfahan to the Internet Based on IAS Model
ahmad shabani Mahboobe Sadeghi Ali Ghotbi VarzanehObjective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianshi MoreObjective: The growing role of the internet in guiding students in Universities and higher education concerned officials about the effective use of this new technology. This research aims at determining the role of undergraduate librarianship on attitude of librarianship students in University of Isfahan and Isfahan University of Medical Sciences toward internet based on ISA model. Methodology: the research method was descriptive survey and The population consisted of all undergraduate students of librarianship in University of Isfahan and Isfahan University of Medical sciences (91 people) in 2010-2011. Due to limited population, the census method was used. To gather the data, the standard questionnaire “Internet Anxiety Scale” is used and it consists of four subscales of internet anxiety, usefulness of internet, and enjoyment of internet, and feeling of self-efficacy in using internet. To determine the validity of the questionnaire, the content validity was used. Using Cronbach’s Alpha, the reliability of the questionnaire was estimated 0.96.To analyze the data, at descriptive statistics level frequency, percentage, mean and standard deviation in the form of table and at inferential statistics single-sample t test, multivariate analysis of variance (Manova) were used. Findings: According to the findings, undergraduate librarianship had positive effect on anxiety, usefulness, enjoyment and feeling of self-efficacy in using internet. Yet its effect on reducing anxiety in men was more than women, and usefulness of internet, enjoyment of internet and feeling of self-efficacy in using internet in single students were more than married students. The university and different ages have had no effects on students’ attitudes but there was significant difference in the self-efficacy between first year students of librarianship and the final year students of librarianship. Conclusion: Undergraduate librarianship had positive effect on students’ attitudes toward these four components in mentioned universities. The officials are expected to establish and develop effective courses based on these research components. Manuscript profile -
Open Access Article
189 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers
نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابیThis study examines the impact of perceived usefulness value and social value on the intention of customers to buy on the Modiseh website. The research method is applied in terms of purpose. In terms of data collection method is descriptive. Research is also a branch of MoreThis study examines the impact of perceived usefulness value and social value on the intention of customers to buy on the Modiseh website. The research method is applied in terms of purpose. In terms of data collection method is descriptive. Research is also a branch of survey. This research is done by field method. The statistical population of the present study is the customers of Madiseh website. Since the number of customers of Modiseh online store website is unlimited, using Cochran's formula for an unlimited community, the sampling method (ie sample selection) is simple random. Cronbach's alpha was used to assess the reliability of the research questionnaires. In order to analyze the data in this study, first in the first part, descriptive statistics have been used. In the second part, in order to test the hypotheses and research questions, Kolmogorov-Smirnov test, confirmatory factor analysis and structural equation modeling were used to test the hypotheses. According to the output of Amos software in the research structural model, 95.2% of the perceived usefulness value variable, 81.5% of the perceived social value, and 83.5% of the purchase intention are predicted by independent variables. Manuscript profile -
Open Access Article
190 - تاثیر رهبری الکترونیکی برتعهد به تغییر از طریق کیفیت ارتباطات درک شده از تغییر و آمادگی برای تغییر
عباس قائدامینی هارونی مهرداد صادقی ده چشمه سیامک کورنگ بهشتی مجید ماهرانی برزانی -
Open Access Article
191 - بررسی روابط درک سیاست سازمانی، پنهان سازی دانش و خلاقیت کارکنان (نقش تعدیلگری تعهد حرفهای)
مصطفی حیدری هراتمه -
Open Access Article
192 - تأثیر اعتماد سازمانی برتعهد به تغییر از طریق کیفیت ارتباطات درک شده از تغییر وآمادگی برای تغییر
عباس قائدامینی هارونی رضا ابراهیم زاده دستجردی مهرداد صادقی ده چشمه مجید ماهرانی برزانی -
Open Access Article
193 - ارائه الگوی ارتباط با مشتری مبتنی بر نقاط تماس در سفر مشتری با رویکرد کیفی فراترکیب
فاطمه کریم وند ندا سلیمانی محمود علمی -
Open Access Article
194 - The Impact of Human Development on Environmental Sustainability in Selected Oil Exporting Countries
Mahshad Arab Marjan Damankeshideh Ahmad Jafari Samimi Alireza Daghighi Asli Ali Esmaeilzadeh MaghariIn the broadest sense, sustainability means the ability to maintain or support a process continuously over time. To maintain the sustainability and sustainable development of society, we need to meet the demands of today's generation without compromising the needs of fu MoreIn the broadest sense, sustainability means the ability to maintain or support a process continuously over time. To maintain the sustainability and sustainable development of society, we need to meet the demands of today's generation without compromising the needs of future generations. Sustainability has three dimensions: economic, social and environmental, the latter having the most decisive weight. In the 2000s and 2010s, multiple experimental studies were conducted on sustainability employing an experimental model based on the Kuznets curve. Moreover, in recent years, the two concepts of human development and sustainability have been extensively addressed in the development literature. Various studies have considered human beings as a substantial factor in the development of different societies. The composite index of human development has various dimensions that may affect sustainability and specifically environmental sustainability. Plus, exorbitant oil revenues in oil-producing and exporting countries have had a significant impact on human development in these countries. Therefore, we can classify these countries into three groups of oil-rich countries with high human development, oil-rich countries with medium human development and oil-rich countries with low human development. In this paper, to investigate the impact of the human development index in 35 major oil-exporting countries around the globe, we applied the panel data method and Kuznets function for the data from 2010 to 2019. The result of the econometric model estimation demonstrates that the greater the human development index, the higher the environmental sustainability in these countries. Manuscript profile -
Open Access Article
195 - Explaining the relationship between management، diversity and performance of athletes، with the mediating role of perceived justice in Iranian Premier League clubs
abdolrahim Khodajoo Masoud naderian Jahromi mohammad sadegh afroozeh Hosein DastbarhaghRelying on theories of social exchange and social cohesion، the aim of this study was to explain the relationship between "management"، diversity and performance of athletes، with the mediating role of justice in the clubs of the Iranian Football Premier League. This re MoreRelying on theories of social exchange and social cohesion، the aim of this study was to explain the relationship between "management"، diversity and performance of athletes، with the mediating role of justice in the clubs of the Iranian Football Premier League. This research was applied in terms of purpose، based on data collection، it was descriptive-survey. The statistical population was all the players of the teams present in the Premier Football League (N = 480) which were determined using Cochran's formula 214 people and were selected by available sampling method. Standard questionnaires were used to collect data. The validity and reliability of the questionnaire were confirmed using appropriate indicators. Structural equation modeling in AMOS software was used to analyze the data. Findings showed that diversity management and organizational justice have a positive and significant effect on sports performance and these two variables can predict 41% of its changes. Diversity management also affect the perceived justice. On the other hand، perceived justice can play a mediating role in the relationship between diversity management and sports performance، ie it can transfer some of the impact of diversity management on sports performance. Manuscript profile -
Open Access Article
196 - Impact of service access and perception of service quality on perceived value, satisfaction and loyalty in sports centers
رضا نیک بخش naser nazari AbstractThe overall purpose of this study was to determine the impact of access to services and perception of service quality on perceived value, satisfaction and loyalty in sport centers. The present study was descriptive-correlation More AbstractThe overall purpose of this study was to determine the impact of access to services and perception of service quality on perceived value, satisfaction and loyalty in sport centers. The present study was descriptive-correlational based on structural equation modeling and applied in terms of purpose. The data of this study were collected through field survey and questionnaire. The statistical population of this study consisted of all participants in sport programs of Tehran municipality sport centers in 22 districts of Tehran. The statistical sample of this study was 377 people selected by cluster sampling. The research used the perceived quality questionnaire of Alexandris et al. (2004), access to services by Chang et al. (2012), perceived value of zitmall (1988), cronin satisfaction (2000), and loyalty of Zeitmal et al. (1996). The results showed that perception of service quality had a significant positive effect on perceived value (β = 0.28, t = 2.28) in sports centers. In addition, the effect of access to services on perceived value (β = 0.58, t = 4.72) in sports centers was positive. In addition, the results showed that perceived value on customer satisfaction (β = 0.74, t = 13.38), satisfaction on customer loyalty (β = 0.80, t = 16.74) had a significant positive effect on sports center has it. Manuscript profile -
Open Access Article
197 - ارتباط درک حمایت سازمانی با تعهد سازمانی و رضایت شغلی کارکنان ادارۀ کل ورزش و جوانان استان مازندران در سال 1390
حسین پورسلطانی زرندی رامین ایرجی نقندر -
Open Access Article
198 - آموزش ضمنی و صریح راهبردهای خواندن و کاربرد راهبردهای فراشناختی توسط دانشجویان ایرانی زبان انگلیسی
Marjan Mehrpour Mostafa Zamanian Firooz Sadighi Ehsan Hadipourfardاین تحقیق کمی، آموزش ضمنی و صریح راهبردهای خواندن و ارتباط آن را از طریق کاربرد راهبردهای فراشناختی توسط دانشجویان ایرانی زبان انگلیسی بررسی می کند. بدین منظور 100 دانشجوی سال اول دانشگاهی 20 تا 35 ساله ایرانی شاغل به تحصیل در دانشگاه آزاد اسلامی واحد مرودشت به روش نمون Moreاین تحقیق کمی، آموزش ضمنی و صریح راهبردهای خواندن و ارتباط آن را از طریق کاربرد راهبردهای فراشناختی توسط دانشجویان ایرانی زبان انگلیسی بررسی می کند. بدین منظور 100 دانشجوی سال اول دانشگاهی 20 تا 35 ساله ایرانی شاغل به تحصیل در دانشگاه آزاد اسلامی واحد مرودشت به روش نمونه گیری در دسترس از میان 117 دانشجو به عنوان شرکت کننده انتخاب شدند. سپس از آزمون کلیدی انگلیسی (KET) برای بررسی همگنی آنها استفاده شد. پرسشنامه استراتژی برای یادگیری زبان (SILL) نیز به عنوان پیش آزمون و پس آزمون برای مشخص کردن نوع و توالی وقوع استراتژی های یادگیری که توسط شرکت کنندگان قبل و بعد از درمان اعمال می شود، استفاده شد. به این ترتیب شرکت کنندگان در دو گروه آزمایشی قرار گرفتند و به ترتیب راهبردهای خواندن را به صورت ضمنی و صریح دریافت کردند. نتایج بهدستآمده از تجزیه و تحلیل دادههای آماری نشان داد که راهبردهای عاطفی، راهبردهای بسیار پرکاربرد، در حالی که راهبردهای حافظه کمترین کاربرد را در گروه صریح داشتند. همچنین مشخص شد که در گروه ضمنی، راهبردهای شناختی بیشترین کاربرد را داشتند، در حالی که راهبردهای اجتماعی کمترین کاربرد را داشتند. این نتایج پیامدهای آموزشی برای معلمان زبان انگلیسی برای استفاده از رویکردهای مناسب در آموزش راهبردهای خواندن دارد، که در نهایت به دانشآموزان کمک میکند تا آگاهی و شایستگی بیشتری در درک مطلب ایجاد کنند. Manuscript profile -
Open Access Article
199 - تجزیه و تحلیل انسجام معنایی جمله واره های زبان انگلیسی در درک و تولید دانشجویان ایرانی کارشناسی ارشد
Masoomeh Benshams Firooz Sadighi Mohammad Falahati Qadimi Fumani Naser Rashidiهدف اصلی این پژوهش یافتن تاثیر جمله واره های انگلیسی بر روی انسجام متن درک مطلب و نگارش بوده است. هدف دیگر پژوهش یافتن تاثیر جنسیت و سال تحصیلی دانشجویان کارشناسی ارشد بر نمرات کلی آنها در آزمون بوده است. 200 دانشجو(112 مرد و 88 زن) به سوالات درک مطلب و نگارش جمله واره Moreهدف اصلی این پژوهش یافتن تاثیر جمله واره های انگلیسی بر روی انسجام متن درک مطلب و نگارش بوده است. هدف دیگر پژوهش یافتن تاثیر جنسیت و سال تحصیلی دانشجویان کارشناسی ارشد بر نمرات کلی آنها در آزمون بوده است. 200 دانشجو(112 مرد و 88 زن) به سوالات درک مطلب و نگارش جمله واره های انگلیسی پاسخ دادند. برای تصحیح کردن آزمون نگارش جمله واره های انگلیسی از الگوریتم میلتساکاکی (2003) استفاده شد. مصاحبه شبه ساختاری با 30 دانشجو صورت گرفت تا نتایج بدست آمده توسط محققان تایید گردد. نتایج یافته ها با استفاده از ابزارهای آماری همچون مجذور کای و روش آماری تست من ویتنی نشان داد که جمله واره های انگلیسی بر روی انسجام و پیوستگی متن تاثیر داشته است. اما جنسیت و سال تحصیلی روی نمرات کل دانشجویان تاثیری نداشته است. نتایج این مطالعه دارای پیامدهای مهم آموزشی برای معلمان زبان انگلیسی ، دانشجویان و طراحان دوره های آموزشی است. Manuscript profile -
Open Access Article
200 - تأثیر یادگیری مبتنی بر حل مسئله بر فاصله تعاملی و توانایی درک مطلب دانشجویان در طول بیماری کووید-19
سپیده برنجیفاصله تعاملی به عنوان یک مفهوم ابزاری بر فرآیند آموزش و یادگیری به ویژه در آموزش از راه دور تأثیر می گذارد. هدف این مطالعه شبه تجربی پیادهسازی یادگیری مبتنی بر حل مسئله در زمینه آموزش آنلاین زبان انگلیسی و بررسی تأثیر آن بر فاصله تعاملی و توانایی درک شرکتکنندگان در خو Moreفاصله تعاملی به عنوان یک مفهوم ابزاری بر فرآیند آموزش و یادگیری به ویژه در آموزش از راه دور تأثیر می گذارد. هدف این مطالعه شبه تجربی پیادهسازی یادگیری مبتنی بر حل مسئله در زمینه آموزش آنلاین زبان انگلیسی و بررسی تأثیر آن بر فاصله تعاملی و توانایی درک شرکتکنندگان در خواندن است. دو گروه از شرکت کنندگان از سطح پایه در این مطالعه شرکت کردند. یکی به عنوان گروه آزمایش (40 نفر) و دیگری به عنوان گروه کنترل (40 نفر) شرکت کردند. مهارت زبانی شرکت کنندگان با آزمون انگلیسی کت (KET) بررسی شد. گروه آزمایش و گروه کنترل به ترتیب از روش PBL و روش سخنرانی استفاده کردند. دو گروه پیشآزمون و پسآزمون را در تست های مربوط به فاصله تعاملی طراحی شده توسط پل، سوارت، ژانگ و مک لئود (2015) و درک مطلب طراحی شده توسط خود محقق انجام دادند. یافته ها بر اساس تحلیل واریانس چند متغیره و یک طرفه نشان داد که گروه آزمایش ازفاصله تعاملی پایین و توانایی بالا در درک مطلب برخوردار بود. اگر مدرسین میخواهند یادگیری معنادار عمیق را برانگیزند، باید توجه خود را به روشهای تدریس سازندهگرا جلب کنند. نتایج این مطالعه نشان میدهد که امکان ایجاد تغییراتی در محیط آموزشی زبان انگلیسی برای ارتقای یادگیری زبان وجود دارد و کلاس اصلیترین مکانی است که این تغییر میتواند رخ دهد. Manuscript profile -
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201 - اثرمفهوم سازی و تحلیل متن به عنوان راهکارهای تفکر انتقادی بر درک مطلب فراگیرندگان ایرانی زبان انگلیسی سطح متوسط با لحاظ جنسیت: الگوی تفکر انتقادی الدر و پل
سرور پروین نژاد Valeh Valipour رامین رحیمینقش راهکارهای مختلف تفکر انتقادی در خواندن متن منجر به مطالعات قابل توجهی شده است. این مطالعه ترکیبی با هدف بررسی تأثیرات راهکارهای تحلیل و مفهومسازی تفکر انتقادی پیشنهاد شده توسط الدر و پل (2009)، بر مهارتهای درک مطلب، و همچنین بررسی ادراک زبانآموزان زبان انگلیسی در Moreنقش راهکارهای مختلف تفکر انتقادی در خواندن متن منجر به مطالعات قابل توجهی شده است. این مطالعه ترکیبی با هدف بررسی تأثیرات راهکارهای تحلیل و مفهومسازی تفکر انتقادی پیشنهاد شده توسط الدر و پل (2009)، بر مهارتهای درک مطلب، و همچنین بررسی ادراک زبانآموزان زبان انگلیسی در سطح متوسط با توجه به جنسیت انجام شده است. بدین منظور 60 زبان آموز مونث ومذکر در محدوده سنی 25 تا 38 سال از مجموع 120 زبان آموز با استفاده از آزمون کمبریج C2 (CPE) در مؤسسه پویندگان چالوس انتخاب شدند. سپس بهطور تصادفی در دو گروه آزمایشی برای استفاده از راهکار مفهومسازی، دو گروه آزمایشی برای اجرای راهکار تحلیل متن و دو گروه شاهد برای دریافت روش مرسوم آموزش درک مطلب در مؤسسه قرار گرفتند. سپس آزمون استعداد تحصیلی (SAT) به عنوان پیش آزمون قبل از آموزش هشت هفته ای اجرا شد. پس از استفاده از شیوه های پیشنهادی، پسآزمون همراه با مصاحبه نیمه ساختاریافته با 12 فراگیر منتخب اجرا شد. داده های کمی با استفاده از آزمون تحلیل واریانس یک طرفه و آزمون تی جفتی مورد تجزیه و تحلیل قرار گرفت. نتایج نشان داد که اجرای متغیر مستقل تأثیر معنیداری بر بهبود درک مطلب داشتند. نتایج کیفی همچنین نشان داد که فراگیران دیدگاه های مثبتی نسبت به آموزش راهکارهای تفکر انتقادی اتخاذ کردند. با این حال، جنسیت نقش مهمی در استفاده از راهکارهای تفکر انتقادی در درک مطلب نداشت. پیامدهای مطالعه در پایان مقاله مورد بحث قرار گرفت. Manuscript profile -
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202 - تأثیر متقابل ظرفیت حافظه کاری با آموزش راهبرد فراشناختی ضمنی و آشکار
Parisa Mohamadpour امید طباطباییاین مطالعه به بررسی تأثیر متقابل آموزش راهبرد فراشناختی ضمنی و صریح و ظرفیت حافظه فعال فراگیران پرداخته است. بدین منظور 63 زبانآموز انگلیسی به عنوان شرکتکننده بر اساس آزمون تعیین سطح مشخص شده و به شکل تصادفی در دو گروه آزمایشی (آموزش راهبرد فراشناختی ضمنی و آشکار) و Moreاین مطالعه به بررسی تأثیر متقابل آموزش راهبرد فراشناختی ضمنی و صریح و ظرفیت حافظه فعال فراگیران پرداخته است. بدین منظور 63 زبانآموز انگلیسی به عنوان شرکتکننده بر اساس آزمون تعیین سطح مشخص شده و به شکل تصادفی در دو گروه آزمایشی (آموزش راهبرد فراشناختی ضمنی و آشکار) و دو گروه کنترل (فعال و غیرفعال) قرار گرفتند. در گروه آموزش صریح، یک مدل دستورالعمل راهبرد فراشناختی آشکار اجرا شد و گروه ضمنی دستورالعملهایی را بر اساس یک مدل دستورالعمل راهبرد فراشناختی تلویحی دریافت کرد. همه شرکتکنندگان در آزمونهای اندازه گیری عمل کرد حافظه فعال و همچنین بخش درک شنیداری PET شرکت کردند. آنها همچنین بخش شنیداری FCE را به عنوان آزمون انتقال دریافت کردند. نتایج نشان داد در حالی که دستورالعملهای راهبردی فراشناختی ضمنی و آشکار به طور معنی دار به عملکرد درک شنیداری منجر میشوند، آموزش صریح از اندازه اثر بزرگتری برخوردار است. تغییرات درک شنیداری در گروه کنترل فعال معنی دار نبود که نشان دهنده مثبت نبودن نتیجه در اثر صرفاً ارائه راهبردها بدون زمینه سازی در عمل بود. ظرفیت حافظه فعال همچنین نشان داد در پیشبینی بهبود درک شنیداری در گروه آموزش صریح قدرت بیشتری دارد. این مطالعه نشان داد آموزش راهبردی فراشناخت ضمنی برای فراگیرانی که ظرفیت محدود حافظه فعال یا ظرفیت حافظه فعال ناهمگن دارند بسیار بهتر عمل میکند. Manuscript profile -
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203 - تاثیر تدریس زبان انگلیسی به شیوه معکوس بر درک مطلب زبان آموزان: با تمرکز بر سطح مهارت فراگیران در زبان انگلیسی
Shohreh Farsi Masoud Zoghi Hanieh Davatgari Aslدر پژوهش حاضر از روش شبه آزمایشی و از طرح پیش آزمون و پس آزمون بهره گرفته شده است. هدف این پژوهش، بررسی تاثیر استفاده از تکنیک های آموزش معکوس بر مهارت خواندن و درک مطلب فراگیران ایرانی و همچنین بررسی وجود یا عدم ارتباط معنادار بین رویکرد کلاس معکوس و سطح مهارتی فراگیرا Moreدر پژوهش حاضر از روش شبه آزمایشی و از طرح پیش آزمون و پس آزمون بهره گرفته شده است. هدف این پژوهش، بررسی تاثیر استفاده از تکنیک های آموزش معکوس بر مهارت خواندن و درک مطلب فراگیران ایرانی و همچنین بررسی وجود یا عدم ارتباط معنادار بین رویکرد کلاس معکوس و سطح مهارتی فراگیران زبان انگلیسی است. جامعه آماری پژوهش، شامل 65 زبان آموز مرد و زن ایرانی بود و سطح مهارت انگلیسی آنان بر اساس آزمون تافل ( TOEFL PBT ) مشخص شد. آنها به دو گروه آزمایشی (یک گروه متوسط و یک گروه بالاتر از سطح متوسط) و دو گروه کنترل (یک گروه متوسط و یک گروه بالاتر از متوسط) تقسیم شدند. در ابتدای پژوهش شرکت کنندگان از جهت مهارت خواندن و درک مطلب بررسی شدند. در طول 14 هفته آموزش، مهارت خواندن و درک مطلب در فراگیران گروه آزمایشی به شیوه معکوس تدریس شد. در حالی که در گروه های کنترل، آموزش این مهارت به شیوه سنتی انجام شد. در پایان پژوهش برای سنجش میزان یادگیری زبان آموزان، توانایی خواندن و درک مطلب آنان در پس آزمون همسان با پیش آزمون بررسی شد. نتایج حاکی از آن است که زبان آموزان کلاس معکوس بدون توجه به سطح مهارتی شان در درک مطلب از زبان آموزان کلاس کنترل پیشی گرفتند. نتایج این پژوهش می تواند معلمان زبان دوم را به پذیرش رویکرد کلاس معکوس برای ارتقاء مهارت خواندن و درک مطلب ترغیب کند. Manuscript profile -
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204 - بکارگیری سناریو های ارزیابی هدفمند در کلاس اموزش مهارت شنیداری زبان دوم: رویکرد فراگیر محور
Elham Ghorbanpour Gholam-Reza Abbasian Ahmad Mohseniهدف از انجام این مطالعه بررسی تاثیر سناریوهای ارزیابی هدفمند تحت عناوین "ارزیابی برای یادگیری"، "ارزیابی حین یادگیری" و سناریوی "ارزیابی ترکیبی هدفمند" بر تقویت و بهبود توانایی و درک شنیداری زبان آموزان ایرانی زبان انگلیسی بوده است. در این راستا، صد نفر زبان آموز در قال Moreهدف از انجام این مطالعه بررسی تاثیر سناریوهای ارزیابی هدفمند تحت عناوین "ارزیابی برای یادگیری"، "ارزیابی حین یادگیری" و سناریوی "ارزیابی ترکیبی هدفمند" بر تقویت و بهبود توانایی و درک شنیداری زبان آموزان ایرانی زبان انگلیسی بوده است. در این راستا، صد نفر زبان آموز در قالب سه گروه آزمایشی و یک گروه شاهد در این مطالعه شبه-تجربی شرکت کردند. سه گروه آزمایشی براساس شیوه های خاص ارزیابی برای یادگیری، ارزیابی حین یادگیری و ارزیابی ترکیبی هدفمند و گروه کنترل بواسطه "ارزیابی صرف یادگیری" آموزش دیدند. تجزیه و تجلیل پارامتریک به شکل تجزیه و تحلیل واریانس یک سویه موید مزیت و تاثیر معنادار"ارزیابی ترکیبی هدفمند" در مقایسه با ارزیابی برای یادگیری و ارزیابی حین یادگیری در بهبود توانایی و درک شنیداری از یک طرف و مهمتر از آن، موید امکان سنجی و تاثیر مثبت سناریوهای مورد آموزش و آزمایش بویژه ارزیابی ترکیبی هدفمند که از رهگذر آن آموزش و ارزیابی ترکیب می شوند، در ارزیابی فرایند آموزش و پیشرفت زبان آموزان در کلاس درس می باشد Manuscript profile -
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205 - ساختار شناختی مدرسین با سابقه و تازه کار از مفهوم توجه در آموزش زبان انگلیسی
زهرا زرگران Mohammad Khatib Parviz Birjandi Massood Yazdanimoghaddam* نویسنده مسؤل: mohammadkhatib@atu.ac.ir تحقیقات انجام شده درزمینه آموزش زبان شواهد قانع کننده بسیاری در بیان اهمیت نیازبه توجه در یادگیری زبان را نشان می دهند. اما متاسفانه این تحقیقات جامع شامل درک شناختی معلمان ازمفهوم توجه در More* نویسنده مسؤل: mohammadkhatib@atu.ac.ir تحقیقات انجام شده درزمینه آموزش زبان شواهد قانع کننده بسیاری در بیان اهمیت نیازبه توجه در یادگیری زبان را نشان می دهند. اما متاسفانه این تحقیقات جامع شامل درک شناختی معلمان ازمفهوم توجه در آموزش زبان نمیشود. بنابراین شناخت معلمان در مفهوم سازی مفهوم توجه هدف اصلی این تحقیق بود . همچنین سعی شد تا نقش تجربه تدریس معلمان در مفهوم سازی توجه مورد ارزیابی قرار گیرد برای این منظور ، پرشسنامه مفهوم توجه (NCI) برای پی بردن به شناخت معلمان از مفهوم توجه در تدریس و مشخص کردن تفاوت مدرسین با تجربه و تازه کار در این رابطه تهیه شد و مجموعا تعداد 689 مدرس انگلیسی زن و مرد وارد مطالعه شدند. با استفاده از تحلیل عاملی، هفت ساختار از مفهوم توجه تحت عنوان 1) اثر آموزشی ، 2) ویژگیهای زبان آموزان ، 3) نوع ورودی ، 4) نوع مهارت ، 5) نوع تمرین 6) زمان و 7) ارزیابی به عنوان ساختارهای مفهوم توجه به دست آمدند. سپس 60 معلم از هر دو گروه مدرسین با تجربه و تازه کار پرسشنامه را پر کردند و در نهایت با استفاده از آزمون t مستقل مشخص شد که تجربه تدریس به عنوان معیار تفکیک کننده بین مدرسین در مفهوم سازی از توجه در تدریس نقش دارد. Manuscript profile -
Open Access Article
206 - تأثیر ارزیابی پویای مداخله گر بر درک مطلب زبان آموزان
Hossein Shokri Mohammad Reza Khodarezaاستراتژی های خواندن مشترک می تواند برای زبان آموزان مفید باشد به گونه ای که آنها می توانند در کارهای گروهی شرکت کنند و با همکلاسی های خود تعامل داشته باشند. در مطالعه حاضر ، تلاش شده است تا تأثیر میانجیگری با کمک همتایان در مقابل مداخله مربی در ارزیابی پویای مداخله گر ب Moreاستراتژی های خواندن مشترک می تواند برای زبان آموزان مفید باشد به گونه ای که آنها می توانند در کارهای گروهی شرکت کنند و با همکلاسی های خود تعامل داشته باشند. در مطالعه حاضر ، تلاش شده است تا تأثیر میانجیگری با کمک همتایان در مقابل مداخله مربی در ارزیابی پویای مداخله گر بر درک خواندن زبان آموزان متوسط ایران را بررسی کند. برای این منظور ، 60 زبان آموز به عنوان شرکت کنندگان اصلی تحقیق انتخاب شدند. سپس محقق آنها را به سه گروه تقسیم کرد: گروه آزمایشی A به عنوان میانجیگری همکار ، گروه آزمایشی B به عنوان مدرس راهنما ، گروه C به عنوان شاهد. پس از این ، پیش آزمون تست درک مطلب به همه گروه ها داده شد. در مرحله بعدی ، درمانی آغاز شد که در آن هر گروه از شرکت کنندگان درمان خاص خود را دریافت کردند. این درمان 12 جلسه طول کشید. یک جلسه به آزمون مهارت و پیش آزمون و یک جلسه برای پس آزمون اختصاص یافت. در پایان درمان پس آزمون انجام شد. همانطور که یافته های مطالعه حاضر نشان می دهد ، مشارکت فراگیران در ادبیات میانجیگری همتا و مداخله مربی در یک فضای پویای مداخله گرانه می تواند تأثیرات قابل توجهی بر درک آنها از خواندن داشته باشد. بر این اساس ، مفاهیم زیر را می توان برای این مطالعه در نظر گرفت. اول ، زبان آموزان می توانند در مورد تجربه یادگیری خود تصمیم بگیرند. Manuscript profile -
Open Access Article
207 - تاثیر استفاده از روش آموزش مبتنی بر یادگیری گروهی بر مهارت خواندن و درک مطلب دانش آموزان دبیرستانی ایرانی
َAzizeh Chalak Monir Tahmasebiبکارگیری روشهای شناختی متفاوت با توجه به شخصیت فراگیران و موقعیت آنها یکی از عوامل موفقیت در مهارت خواندن و درک مطلب است. در این راستا، روش مبتنی بر یادگیری گروهی از جمله روشهایی است که مهارتهای خواندن و یادگیری تیمی را در هم ادغام می کند. تحقیق حاضر، تاثیر تعامل بین فر Moreبکارگیری روشهای شناختی متفاوت با توجه به شخصیت فراگیران و موقعیت آنها یکی از عوامل موفقیت در مهارت خواندن و درک مطلب است. در این راستا، روش مبتنی بر یادگیری گروهی از جمله روشهایی است که مهارتهای خواندن و یادگیری تیمی را در هم ادغام می کند. تحقیق حاضر، تاثیر تعامل بین فراگیران و درگیر کردن آنان در فرایند یادگیری و تبادل مهارتها را بر درک مطلب دانش آموزان دبیرستانی ایرانی بررسی می کند. روش پژوهش از نوع شبه آزمایشی با دو گروه آزمایش و کنترل است که در آن، دانش آموزان دبیرستانی در اصفهان انتخاب شدند. بعد از اجرای آزمون استانداردتوانش زبانی نلسون 60 نفر که از نظر توانش زبانی تقریبا هم سطح بودند به شکل تصادفی در دو کلاس 30 نفره آزمایش و کنترل تقسیم شدند. پیش آزمون درک مطلب برگزار شده در ابتدای پژوهش تفاوت معناداری را بین دو گروه نشان نداد. مدت 10 هفته هر دو کلاس یک برنامه و هدف آموزشی مشترک را دنبال کردند، با این تفاوت که کلاس آزمایش، یادگیری در محیط گروهی و تعاملی و کلاس کنترل یادگیری سنتی و متداول را تجربه کردند. در پایان دوره آموزش، جهت بررسی تاثیر روش تدریس، از هر دو گروه آزمون نهایی مشابه آزمون مقدماتی، به عمل آمد ومیانگین نمرات با استفاده از تی تست مورد مقایسه قرار گرفت .نتایج آماری نشان داد روش تعاملی تاثیر فراوانی بر درک مطلب دانش آموزان داشت. دستاوردهای این تحقیق می تواند برای معلمان و طراحان منابع آموزشی برای افزدون شیوه های تعاملی در منابع تدریس، شیوه تدریس و فعالیت های کلاسی کارآمد باشد. Manuscript profile -
Open Access Article
208 - تأثیر تمایز در راهبردهای یاربستی محور بر درک مطالب خوانشی و اصلاح واژگان دریافتی زبان آموزان سطح متوسطه
Masood Hasani Ahmad Mohseni Bahram Mowlaieاین پژوهش سعی دارد تأثیر استفاده از راهبردهای تمایز داربستی را بر درک مطلب و بهبود واژگان دانش آموزان متوسطه مورد بررسی قرار دهد. تأثیر استفاده از راهبردهای تمایز روی داربست بر استفاده از راهبرد خواندن دانش آموزان متوسط نیز بررسی شد. محقق 40 زبان آموز زبان انگلیسی با سط Moreاین پژوهش سعی دارد تأثیر استفاده از راهبردهای تمایز داربستی را بر درک مطلب و بهبود واژگان دانش آموزان متوسطه مورد بررسی قرار دهد. تأثیر استفاده از راهبردهای تمایز روی داربست بر استفاده از راهبرد خواندن دانش آموزان متوسط نیز بررسی شد. محقق 40 زبان آموز زبان انگلیسی با سطوح متوسط را انتخاب کرد. آنها دانش آموزان مختلط از مؤسسات تهران بودند. در این مطالعه از آزمون مهارت نلسون، آزمون غربالگری، آزمون تشخیصی، آزمون پایش پیشرفت، آزمون نتیجه و پرسشنامه بسته استفاده شد. برای بخش کمی، دانش آموزان انتخاب شده به طور تصادفی به چهار گروه تقسیم شدند. دو گروه آزمایشی و بقیه گروه کنترل بودند. هر گروه شامل 10 دانش آموز بود. 15 جلسه برای درمان وجود داشت. در گروه آزمایشی مربی از راهبردهای تمایز داربستی برای بهبود درک مطلب دانشآموزان و در گروه کنترل معلمان از روشهای معمولی استفاده کردند. آزمونی که حوزه وسیع را به مهارتهای خاص تقسیم میکند، در این مورد، درک استنباطی و واژگان دریافتی قبل و بعد از مداخله اجرا شد. سوالات در دوره آموزشی مرتبط ساخته شد. نتایج پسآزمون نشان داد که «خواندن استنباطی» و «واژگان دریافتی» گروه آزمایش بهطور محسوسی بیشتر از گروه کنترل است. دادههای بخش کیفی از طریق پرسشنامه راهبرد خواندن MARSI (مختاری و ریچارد، 2002) جمعآوری شد. پرسشنامه راهبرد خواندن قبل از آموزش و شروع آموزش برای 20 شرکت کننده اجرا شد و بعد از آموزش مجددا اجرا شد. این شامل 30 آیتم بود که سه عامل را اندازهگیری میکرد: استراتژیهای خواندن جهانی (13 مورد)، استراتژیهای حل مسئله (8 مورد)، و راهبردهای خواندن پشتیبانی (9 مورد). نتایج پسآزمون نشان داد که میانگین نمرات دو خرده مقیاس «جهانی» و «حمایتی» در گروه آزمایش بهطور محسوسی بیشتر از میانگین نمرات گروه گواه است، اما برای سایر خردهمقیاسهای «حل مسئله» تفاوت معناداری وجود ندارد. Manuscript profile -
Open Access Article
209 - تأثیر ارزیابی پویای مداخله گر بر درک مطلب زبان آموزان
Hossein Shokri Mohammad Reza Khodarezaاستراتژی های خواندن مشترک می تواند برای زبان آموزان مفید باشد به گونه ای که آنها می توانند در کارهای گروهی شرکت کنند و با همکلاسی های خود تعامل داشته باشند. در مطالعه حاضر ، تلاش شده است تا تأثیر میانجیگری با کمک همتایان در مقابل مداخله مربی در ارزیابی پویای مداخله گر ب Moreاستراتژی های خواندن مشترک می تواند برای زبان آموزان مفید باشد به گونه ای که آنها می توانند در کارهای گروهی شرکت کنند و با همکلاسی های خود تعامل داشته باشند. در مطالعه حاضر ، تلاش شده است تا تأثیر میانجیگری با کمک همتایان در مقابل مداخله مربی در ارزیابی پویای مداخله گر بر درک خواندن زبان آموزان متوسط ایران را بررسی کند. برای این منظور ، 60 زبان آموز به عنوان شرکت کنندگان اصلی تحقیق انتخاب شدند. سپس محقق آنها را به سه گروه تقسیم کرد: گروه آزمایشی A به عنوان میانجیگری همکار ، گروه آزمایشی B به عنوان مدرس راهنما ، گروه C به عنوان شاهد. پس از این ، پیش آزمون تست درک مطلب به همه گروه ها داده شد. در مرحله بعدی ، درمانی آغاز شد که در آن هر گروه از شرکت کنندگان درمان خاص خود را دریافت کردند. این درمان 12 جلسه طول کشید. یک جلسه به آزمون مهارت و پیش آزمون و یک جلسه برای پس آزمون اختصاص یافت. در پایان درمان پس آزمون انجام شد. همانطور که یافته های مطالعه حاضر نشان می دهد ، مشارکت فراگیران در ادبیات میانجیگری همتا و مداخله مربی در یک فضای پویای مداخله گرانه می تواند تأثیرات قابل توجهی بر درک آنها از خواندن داشته باشد. بر این اساس ، مفاهیم زیر را می توان برای این مطالعه در نظر گرفت. اول ، زبان آموزان می توانند در مورد تجربه یادگیری خود تصمیم بگیرند. Manuscript profile -
Open Access Article
210 - The Study of Common Themes in the Myths of Fratricide
Seidamir Jahādji HosseiniFratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attent MoreFratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Fratricide, as an archetype, has a precedent as old as human life and its origin goes back to religions and the myths of Creation. According to the myth of fratricide, sense of competition and jealousy among brothers are instigated by their father paying too much attention to one of brothers or one of the brothers somehow gains a better position than the other. We can read the stories of fratricide in the texts of nations and compare their differences and similarities. The present article attempts to answer this question: How has the theme of fratricide appeared in the myths of various nations? To answer this question, at first, we consider the samples of the myth of fratricide among various nations by using descriptive-analytical method. Then the common themes of the myths and their structures are analyzed. Manuscript profile -
Open Access Article
211 - بازتاب اسطورة هابیل و قابیل در برخی از رمانهای ادبیات ایران و جهان
لیلا هاشمیان پیمان دهقانپور -
Open Access Article
212 - The Role of Executive Functions in the Development of Perception of Dangers on the Road
Mahboobe Hashemi Juzdani Zahra Tabibi Hossein KareshkiThis study examined the role of the development of the executive functions, including problem solving ability, visual search and visual memory in perception of safety and danger on the road. The design of the current study was descriptive- developmental. Using available MoreThis study examined the role of the development of the executive functions, including problem solving ability, visual search and visual memory in perception of safety and danger on the road. The design of the current study was descriptive- developmental. Using available sampling 140 children with age ranges of 8, 9 and 11 years were selected from the elementary schools located in 1 and 2 districts of Isfahan city. Perception of danger, problem solving ability, visual search, and visual memory were assessed by identifying safe/dangerous road-crossing task (Ampofo-Boateng & Thomson, 1991), the Tower of London (Shallice, 1982), the Trail Making test (Liorente & et al., 2009), and the Wechsler Digit Span test, respectively. The data were analyzed using MANOVA and stepwise regression coefficient. The results indicated that age was the strongest predictor of identifying safe/dangerous crossing sites and among the series of the executive functions, visual digit span significantly predicted the ability to identify safe/dangerous crossing sites. Since the findings supported the role of cognitive skills in the development of perception of dangers on the road, safety education programs should be designed based on the level of children’s cognitive ability. Manuscript profile -
Open Access Article
213 - Empirical Evidence for Text and Reader Interaction in Fourth Grade Accelerated Students: Is Reading Literacy a Criterion for Academic Acceleration
Hamidreza Hassanabadi Ebrahim Talaei Azadeh Seyed Mirzaei Jahaghi Goalrokh Bararpourthe most important learning needs of students are reading and reading comprehension skills and it is expected that accelerated and gifted students will have an acceptable performance in these skills. In this study, reading comprehension of 3 participants group evaluated Morethe most important learning needs of students are reading and reading comprehension skills and it is expected that accelerated and gifted students will have an acceptable performance in these skills. In this study, reading comprehension of 3 participants group evaluated that including: 1) accelerated students (N=128, females 53 and males 75), 2) non-accelerated students with the same age but in different grade (N=122, females 50 and males 72) and 3) non-accelerated students in the same grade but different age (N=114, females 47 and males 67).participants were matched based on their general intelligence, gender, educational level and occupation of the parents and the social-economic status. Reading comprehension was assessed in two informational and literary domains by two stories, the Ant and the Giraffes, from the International Study on PIRLS Literacy (2001, 2006). The data were analyzed using a mixed-design analysis of variance model. The results indicated that reading and reading comprehension performances were not significantly different between the three groups. There was no sex difference in reading and reading comprehension performances. The implications of the findings for educational policymakers, planners, and users were discussed. Manuscript profile -
Open Access Article
214 - Water quality of Darakeh River by emphasis on physical and chemical parameters
F. Farivar M. Mousavi Nadoshani F. Dolatshahi S. M. T. SadatipourThe purpose of this investigation was to distinguish the pollutant sources and physical – chemical water characteristics of Darakeh River. In this research, the water quality of Darakeh River was determined till the Municipality Zone of Tehran. Samplin MoreThe purpose of this investigation was to distinguish the pollutant sources and physical – chemical water characteristics of Darakeh River. In this research, the water quality of Darakeh River was determined till the Municipality Zone of Tehran. Sampling was performed throughout the course of the river, in twelve (12) stations and a sample of snow located in the upstream of basin, was taken as control sample . Physical and chemical parameters which were measured comprised of water temperature pH, EC, DO, BOD, COD, TDS, Ca, Mg, Na, CO2, Fe, HCO3, CO3, OH, Cl, SO4, PO4, phenol alkalinity, total hardness(TH). Water parameters of Darakeh river were compared with global water quality standards and criteria, and with the results from the snow sample, which was suitable for drinking purposes. Upon the flow of the river downwards, water is polluted from the second station and is not suitable for consumption. However, the water of this river can be utilized for agricultural purposes only. Manuscript profile -
Open Access Article
215 - ضمان درک در حوزه آرای قضایی
یوسف یعقوبی محمودآبادی منصور امینی -
Open Access Article
216 - Impact of Tourism Development on Economic Growth (Compared to Iran and Selected Countries)
Hossein Mirzaie Sanaz JaliliTourism industry forms different services in every country. Growth in tourism has led to economic growth. Also tourism industry creates employment in different sectors of the economy. In this study, the impact of tourism on economic development was reviewed panel data a MoreTourism industry forms different services in every country. Growth in tourism has led to economic growth. Also tourism industry creates employment in different sectors of the economy. In this study, the impact of tourism on economic development was reviewed panel data approach . In this paper, two groups of oil and non-oil producing countries in the Middle East has been studied. Oil exporting countries are including Iran, Saudi Arabia, United Arabic Emirate, Kuwait and Qatar and Non-oil producing countries, are including Turkey, Pakistan, Lebanon, Jordan and Egypt. Hypothesis testing proved tourism growth has led to economic growth in all of ed countries. Coefficients of test the variables, was positive for number of tourists and revenue tourism in all models we estimate it. This presumption was confirmed that tourism industry has less effect on growth in oil-exporting countries. Manuscript profile -
Open Access Article
217 - The Impact of Ethical Leadership on Empowerment: A Study of the Modifying Roles of Emotional Exhaustion and Perceived Flexibility (Case Study: Presidential Administration of the Islamic Republic of Iran)
Saeed Askari Masole Hossein MombeiniAbstract This study examines the role of ethical leadership in employee empowerment. In today's world scenario, understanding the impact of flexibility and emotional Exhaustion is essential to building the concept of empowerment. therefore, the present study examines p MoreAbstract This study examines the role of ethical leadership in employee empowerment. In today's world scenario, understanding the impact of flexibility and emotional Exhaustion is essential to building the concept of empowerment. therefore, the present study examines perceived flexibility and emotional Exhaustion as possible modifiers on the relationship between ethical leadership and employee empowerment. This research is a descriptive and survey type. a 30-item questionnaire was designed and distributed in 2021 to collect data and measure variables in order to evaluate the research model. The reliability of the questionnaire was estimated to be higher than 0.7 using Cronbach's alpha method for each part and the validity of the questionnaire was confirmed by structural validity analysis. The authors, while reviewing the theoretical foundations of the members of the statistical sample, selected them by random sampling method from among the managers of the presidential Administration of Iran in Tehran. Confirmatory factor analysis and regression analysis were performed using Smart PLS software to test the research hypotheses and examine the differences between the structures in the research. Findings showed that ethical leadership has a significant effect on psychological and structural empowerment. Also, the moderating effects of Emotional Exhaustion and Perceived Flexibility on the relationship between ethical leadership and empowerment was significant and the research hypotheses were all confirmed. Given the special characteristics of the Presidential Administration and their emphasis on ethics in order to achieve organizational perfection, the results of this study can be used by other governmental institutions. Manuscript profile -
Open Access Article
218 - رابطه بین فرهنگ سازمانی با بکار گیری روابط عمومی الکترونیک در سازمانهای فرهنگی شهر اصفهان
فرشته ملکیان مظفر چشمه سهرابی رضا اسماعیلی -
Open Access Article
219 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
Arash Beigi Zahra DashtlaaliIn the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers MoreIn the era of competition, one of the marketing communication strategies is to use celebrity endorsements on social networks. The present study was conducted with the aim of investigating the effect of customers' perception of online branding of celebrities on customers' purchase intention with the role of moderator of perceived product quality. This research is applied in terms of purpose and descriptive in nature, survey. The statistical population of the study was Iranian users of the Instagram social network in the whole country, and 384 people were selected in a non-random way through Cochran's formula. The main tool of data collection was a questionnaire, and its validity was confirmed by using scientific components by experts, and its reliability was confirmed by using Cronbach's alpha test. The findings showed: customers' perception of online branding of famous people has an effect on customers' purchase intention with the moderating role of perceived product quality. The effect of virtual interaction, ideal match and actual match with oneself on customers' purchase intention was confirmed. Also, perceived product quality moderates the effect of virtual interaction, ideal self-congruity and actual self-congruity on customers' purchase intention. Manuscript profile -
Open Access Article
220 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند
بهرام خیری محمد سعید زمانی -
Open Access Article
221 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند
منصوره علیقلی رضا حسینیه اصفهانی -
Open Access Article
222 - Comparison of the effectiveness of learning strategies of summarizing, marking, underlining and conceptual mapping on understanding the content and learning speed of female students in the second year of the experimental non-profit schools of Nobat Sobh in Tehran.
Marziyeh Mirlohi Fariborz DortajThe aim of the present study was to compare the effectiveness of summarizing, marking, marginalizing and conceptual mapping learning strategies on the understanding of the content and the learning speed of experimental second-year female students of non-profit Novat Sob MoreThe aim of the present study was to compare the effectiveness of summarizing, marking, marginalizing and conceptual mapping learning strategies on the understanding of the content and the learning speed of experimental second-year female students of non-profit Novat Sobh schools in Tehran. The design of the research was semi-experimental and pre-test-post-test with a control group. The statistical population includes all experimental second-grade female students of non-profit morning schools in Tehran in the academic year 2014-2015, 60 of them were selected as available and randomly assigned to different experimental groups and control groups. To collect information from experimental texts, a researcher-made reading comprehension questionnaire and a timer were used. SPSS 16 software and multivariate analysis of variance were used to analyze the data. The findings showed that there is a significant difference between the averages of the experimental and control groups in terms of learning speed; But there is no difference between the study speed of the experimental groups (summarization, marking and footnotes and conceptual map). There is a significant difference between the summary writing group and the control group in terms of understanding the text, but there was no significant difference between the marking and marginalizing group, conceptual map and the control group. The use of learning strategies improves the speed of learning and the use of summarizing increases students' understanding of the material. Manuscript profile -
Open Access Article
223 - مقایسه درک کلامی در دانش آموزان دختر تک زبانه و دو زبانه
مهسا فروغی فرناز کشاورزی ارشدی مهدیه صالحی -
Open Access Article
224 - The relationship between the characteristics of the board and auditor selection
محمد Namazi مجتبی SaediThe Relationship between Board of Directors' Attributes and Audit Firm ion Mohammad Namazi Mojtaba Saeedi (Received: 09/Apr/2014; Accepted: 12/Jun/2014) Abstract This paper investigates the relationship between the board of directors' characteristics and audit firms' io MoreThe Relationship between Board of Directors' Attributes and Audit Firm ion Mohammad Namazi Mojtaba Saeedi (Received: 09/Apr/2014; Accepted: 12/Jun/2014) Abstract This paper investigates the relationship between the board of directors' characteristics and audit firms' ion in companies listed in Tehran Stock Exchange. A sample of 77 companies in the total level and the level of industries were examined. In addition, a Binary classification has been used to split the audit firms into Audit Organization and other audit firms. The present study considers the percentage of non-bounded board members, educational degree, duality and changes in members as the corporate board's attributes. Binary Logistic regression has been applied to test the research hypothesis at α= 5%. The results indicate a significant relationship only between the educational degree and the audit firm's ion, and therefore no significant relationships were found for the other attributes. Key Words: Board of Directors' Attributes, ion of the Auditor, Educational Degree of the Board Members. Manuscript profile -
Open Access Article
225 - The Effect of Auditors’ Inception of Ethical Culture on Professional Values in AuditFirms
zahed ahmadzadeh ahmad Yaghoub NezhadAbstractThe purpose of this study analyzes auditors’ inception of ethical culture. In doing so, the impact of auditors’ inception of ethical culture on professional values in audit firms has been investigated.As theories of moral psychology and organizationa MoreAbstractThe purpose of this study analyzes auditors’ inception of ethical culture. In doing so, the impact of auditors’ inception of ethical culture on professional values in audit firms has been investigated.As theories of moral psychology and organizational behavior claim professional attitudes and behaviors do not depend solely on individual beliefs, but are also influenced by organizational contexts.In order to test research hypotheses, the information of partners, managers, and supervisors of Trusted Auditing Firms of Central Insurance Organization of Iran with the purposive sampling method in 2020 are gathered and analyzed. Furthermore, the questionnaire is used to gather the required data that its validity is confirmed by professional experts. Then the AMOS 24 and Spss24 software are used for analyzing purposes mainly with respect to the model of structural equation. The results of the study Confirm the significant positive relation between auditors’ perception of ethical culture in audit firms and auditors’ commitment to public interest. However, there is a negative relation between auditors’ perception of ethical culture in audit firms and their level of participation in unprofessional behavior. In addition, based on the evidence, there is a meaningful positive relation between ethical acceptance of unprofessional affairs and the participation in an unprofessional behavior.The findings show that auditors’ perception of ethical culture in audit firms could be an influential factor in reducing auditors’ moral deviation and boosting auditors’ commitment to public interest, as well. Manuscript profile -
Open Access Article
226 - بررسی عوامل موثر بر کیفیت گزارشهای حسابرسی و تاثیر عوامل مذکور بر ضریب همبستگی تغییرات قیمت و تغییرات سود سهام
احمد یعقوب نژاد محمد امیری -
Open Access Article
227 - The Role of Perceived Pressure on Accountants' Ethical Beliefs in Financial Reporting
Zeynab Yazdi Bahman Banimahd Hashem NikoomaramAbstract The purpose of this study is to investigate the effect of perceived ethical pressure on ethical beliefs in financial reporting (fraudulent financial reporting for significant and insignificant amounts, opportunistic and efficient earnings management). This res MoreAbstract The purpose of this study is to investigate the effect of perceived ethical pressure on ethical beliefs in financial reporting (fraudulent financial reporting for significant and insignificant amounts, opportunistic and efficient earnings management). This research is an applied research. The statistical population of this research is people working in the accounting profession, including financial managers, accounting supervisors, and accounting experts of private companies and companies admitted to the Tehran Stock Exchange. The data of the research was collected through a questionnaire in a random way and using the structural equation model with the approach of Partial Least Squares (PLS) was analyzed. To determine the sample size, ten times the highest index of the measurement model was used, and 201 people were selected as the sample size. Findings show that perceived ethical pressure has a negative and significant effect on ethical beliefs. Ethical beliefs also have a negative and significant effect on opportunistic and efficient earnings management, fraudulent financial reporting for significant and insignificant amount. Therefore, the pressure perceived by accountants creates stress in them and prepares the ground to neglect ethical approaches and affects their performance. It also alters one's beliefs and causes questionable behaviors in financial reporting. Numerous studies have shown that companies manipulate financial statements to achieve their goals through Income management and fraud. But what is unknown; is behavioral factors that psychologically influence the person to manipulate the financial statements. Therefore, there is a need to better understand the moral nature of a person and the factors related to it that encourage people to abandon moral beliefs and participate in unethical behaviors. This study addresses this research gap in the literature by revealing this unknown aspect of behavior on which there are incomplete studies. Manuscript profile -
Open Access Article
228 - The effect of financial literacy and risk perception on investment delection in tehran stock exchange
ATENA HASANZADEH Abdolmajid Dehghan mohsen alikhaniThe purpose of this study is to identify the factors affecting investment decisions and to investigate the relationship between the level of financial literacy of investors and their investment decisions. This is a correlation study and a questionnaire was used to colle MoreThe purpose of this study is to identify the factors affecting investment decisions and to investigate the relationship between the level of financial literacy of investors and their investment decisions. This is a correlation study and a questionnaire was used to collect data. This questionnaire identifies the factors affecting investor decisions, as well as assesses the level of financial literacy and risk perception of investors. The results show that individual mentality, accounting information, economic information, and personal financial needs affect investment decisions in Iran. While there is no meaningful relationship between financial literacy and investor decisions. It was also determined that age, gender, marital status does not have a significant relationship with investors' decisions, but the level of education has a direct and meaningful relationship with the financial literacy of investors. In addition, the result shows that taking into account the level of risk perception of investors, their risk appetite is influenced by their investment decisions. Manuscript profile -
Open Access Article
229 - The Effect of Teaching Games for Understanding (TGfU) Approach on Motivation and Confidence of Nine-year-old Boys
Fatemeh Sabzevari ShahrezaThe present study evaluated the effect of teaching games for understanding approach (TGfU) on motivation and confidence. To this aim, the nine-year-old students in two fourth-grade classes at a school in Sirjan were randomly divided into control and experimental group ( MoreThe present study evaluated the effect of teaching games for understanding approach (TGfU) on motivation and confidence. To this aim, the nine-year-old students in two fourth-grade classes at a school in Sirjan were randomly divided into control and experimental group (N= 12 for each). Participants' motivation and confidence were measured using Children's Self-Perceptions of Adequacy in and Predilection for Physical Activity (CSAPPA) questionnaire as both the pre-test and post-test. The students in the experimental group participated in an intervention program for 36 sessions each lasting for 45 minutes. Mann-Whitney test was used for comparing the scores of each factor after the intervention and the groups by removing the effect of each factor before the intervention of “Poisson regression analysis” by using GEE method". The results indicated that this approach can significantly affect motivation and confidence and its three sub-factors in the CSAPPA questionnaire. The results support the hypothesis that the use of the TGfU approach can be effective on the development of motivation and confidence in children. Manuscript profile -
Open Access Article
230 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyriThe purpose of this study is to examine the relation between customer-orientation and brand-equity in Anata manufacturing company. This study is a Correlation survey and is applied type. The chosen population were all the nutrition exporters (N=163) located in Tabriz. C MoreThe purpose of this study is to examine the relation between customer-orientation and brand-equity in Anata manufacturing company. This study is a Correlation survey and is applied type. The chosen population were all the nutrition exporters (N=163) located in Tabriz. Census method used for data collecting and for this purpose a questionnaire was distributed. For the test of the reliability, Cronbach’s alpha coefficient for the customer-orientation and brand-equity questionnaires calculated as 0.932 and 0.918 respectively. Pearson correlation test was used for data analysis. According to the results, there are significant and positive relation between the customer-orientation and brand-equity, brand awareness, perceived quality of brand, but there is no significant relation between customer orientation, brand-loyalty and brand associate. Manuscript profile -
Open Access Article
231 - Investigating the effect of perceived past returns on investing in risky stocks considering the roleMediation by the ostrich
Mohammadmahdi Aminizadeh Ahmad Khodamipour Omid PourheidariThe recent financial crisis and its consequences raise questions regarding risky behaviors and factors that cause changes in people's risk tolerance, so knowing the factors affecting risky investment decisions and the role of psychological phenomena on capital trad MoreThe recent financial crisis and its consequences raise questions regarding risky behaviors and factors that cause changes in people's risk tolerance, so knowing the factors affecting risky investment decisions and the role of psychological phenomena on capital trading behavior Investors are very important in the capital market. Therefore, according to the importance of this issue, in this research, an experimental investigation of the mediating role of the ostrich effect on the explanation of the relationship between perceived past returns and investing in risky stocks has been done. It is survey-descriptive. For this purpose, 432 questionnaires were distributed and 396 questionnaires were accepted. Data analysis was done using structural equation model in IMOS statistical software. The results show that past perceived returns have a positive and significant effect on investing in high-risk stocks and the ostrich effect. Also, the ostrich effect has a positive and meaningful effect on investing in high-risk stocks. In general, the findings show that in the relationship between perceived past returns and investing in high-risk stocks, the ostrich effect variable plays a mediating role. The results showed that investors are mainly influenced by subjective beliefs from past experiences and behavioral biases. which appears to be a potential deviation from the rational decision making of their investment decisions. Manuscript profile -
Open Access Article
232 - The effect of behavioral accounting components on the development of the understanding of justice and organizational commitment
Younes Heidari Rasoul Abdi Yaghoub Aghdam Mazraeh Ali JafariObjective: Procedural justice refers to employees' perceptions of fairness in the processes adopted within organizational procedures. Interactional justice pertains to employees' perceptions of fairness in interpersonal or procedural aspects, divided into two categories MoreObjective: Procedural justice refers to employees' perceptions of fairness in the processes adopted within organizational procedures. Interactional justice pertains to employees' perceptions of fairness in interpersonal or procedural aspects, divided into two categories: informational and interpersonal. Informational justice refers to the explanations provided to employees. Interpersonal justice relates to the degree of goodwill, dignity, and respect with which superiors interact. The use of multiple performance scales influences organizational commitment as well as distributive and procedural justice. In other words, managers believe that the use of multiple scales increases the likelihood of more accurate performance assessments. Consequently, the aim of this research is to investigate the impact of behavioral accounting components on the development of perceptions of justice and organizational commitment.Methodology: The target population of this research comprised accountants in the private and public sectors, selected through random sampling and examined over a six-month period. The research tool was standardized questionnaires, and Partial Least Squares (PLS) analysis was employed for fitting and testing research hypotheses.Findings: The results of this study demonstrate that the impact of behavioral accounting characteristics on social responsibility and the principle of controllability has a significant positive effect. Decision-making is a managerial duty and the core of management. Managerial decision-making indicates the necessary work and supports accounting information in a specific organization. Performance issues are a classic problem in companies and should be addressed by economists to determine performance.Originality / Value: The integration of behavioral sciences into accounting significantly enhances the profession's growth and brings new insights for accountants. Awareness of the relationship between individual behavior and accounting equips accountants with new tools for evaluating and solving problems in business units. This research, for the first time, examines the impact of behavioral accounting components on the development of justice perception and organizational commitment. Manuscript profile -
Open Access Article
233 - Comparison of Six Weeks of Weight Training with a Combination of Beta Hydroxy-Beta Methyl Butyrate and Creatine Supplement and Two Weeks of Non-Training on Creatine Kinase and Lactate Dehydrogenase in Male Powerlifting Athletes
Mojtaba Darvishkhadem Tahereh Bagherpour Nematollah NematiThe aim of this study was to compare six weeks of weight training with HMB and creatine supplementation and two weeks of non-training on creatine kinase and lactate dehydrogenase in male powerlifting athletes. Thirty-two male athletes aged 21 to 30 years were randomly d MoreThe aim of this study was to compare six weeks of weight training with HMB and creatine supplementation and two weeks of non-training on creatine kinase and lactate dehydrogenase in male powerlifting athletes. Thirty-two male athletes aged 21 to 30 years were randomly divided into four groups of 8 people creatine, HMB, HMB + Cr, and weight training. The training program was designed for 6 weeks and four sessions per week. HMB group 3 grams of supplement on training days and 1 gram on non-training days, creatine group on training days in 3 servings of 5 grams and 5 grams on non-training days, HMB + Cr group HMB supplement in 3 grams per day and Creatine was consumed in the same way as the creatine group. During the two weeks of training, the HMB group received 1 gr of the supplement daily, the creatine group received 5 gr of the supplement, and the HMB + Cr group received 1 gr of the HMB supplement daily and 5 grams of the creatine supplement. One-way analysis of variance with repeated measures was used to test the hypotheses. The test results showed that in the post-test between weight training groups and HMB (p = 0.000), creatine (p = 0.006) and HMB + Cr (p = 0.000) and in two weeks of inactivity, there was a significant difference in CK between the weight training group and HMB + Cr (p = 0.047). Also between weight training groups and HMB (p = 0.000), HMB + Cr (p = 0.000), creatine and HMB (p = 0.019), creatine and HMB + Cr (p = 0.001) in both Week of inactivity There was a significant difference in LDH between the weight training group and HMB + Cr (p = 0.004), creatine and HMB (p = 0.026), creatine and HMB + Cr (p = 0.001). It seems that 6 weeks of weight training with a combination of HMB and creatine supplement and 2 weeks of non-training can significantly reduce muscle injury indices in male powerlifting athletes. . Manuscript profile -
Open Access Article
234 - Comparison of Six Weeks of Weight Training with a Combination of Beta Hydroxy-Beta Methyl Butyrate and Creatine Supplement and Two Weeks of Non-training on Body Composition and Muscle Function Factors in male Powerlifting Athletes
Mojtaba Darvishkhadem Tahereh Bagherpour Nematollah NematiThis study aimed to compare six weeks of weight training with HMB and creatine supplementation and two weeks of non-training on body composition and muscle function factors in male powerlifting athletes Thirty-two male athletes aged 21 to 30 years were randomly divided MoreThis study aimed to compare six weeks of weight training with HMB and creatine supplementation and two weeks of non-training on body composition and muscle function factors in male powerlifting athletes Thirty-two male athletes aged 21 to 30 years were randomly divided into four groups of 8 people creatine, HMB, HMB + Cr, and weight training. The training program was designed for 6 weeks and four sessions per week. The HMB group had 3 grams of the supplement on training days and 1 gram on non-training days, the creatine group on training days in 3 servings of 5 grams and 5 grams on non-training days, HMB + Cr group HMB supplement in 3 grams per day, and Creatine was consumed in the same way as the creatine group. During the two weeks of training, the HMB group received 1 gr of the supplement daily, the creatine group received 5 gr of the supplement, and the HMB + Cr group received 1 gr of the HMB supplement daily and 5 gr of the creatine supplement. A Two-way analysis of variance with repeated measures was used to test the hypotheses. Comparison between groups showed that there was not a significant difference in body fat percentage, lower body muscle strength, and muscle endurance between the four groups of weight training, creatine supplementation, HMB supplementation, and HMB + Cr supplementation in the post-test and two weeks of non-training. Also, the comparison between the groups showed that There was a significant difference in upper body muscle strength in the post-test, between the HMB + Cr group and the weight training group, the HMB + Cr group and the creatine group, the HMB + Cr group and the HMB group and Also in two weeks of non-training, between HMB + Cr group and weight training group, HMB + Cr group and creatine group, HMB + Cr group and HMB group, also comparison between groups showed that in two weeks of non-training, there was a significant difference in lower body muscle endurance between the weight training group, and HMB, the weight training group and HMB + Cr. It seems that six weeks of weight training with a combination of HMB and creatine supplements and two weeks of non-training can lead to a reduction in body fat percentage and improved muscle function factors in male powerlifters. Manuscript profile -
Open Access Article
235 - سنتز آلیاژ تیتانیوم (Ti-6Al-4V)به روش آلیاژسازی مکانیکی و بررسی رفتار مکانیکی و زیست فعالی نانوکامپوزیت (Ti-6Al-4V/HA-Clay)
محمدعلی مطلبی ابراهیم کرمیان مجید کریمیان ایمپلنتهای تیتانیمی به علت سبکی و مقاومت در مقابل خوردگی در محیطهای بیولوژیکی و همچنین دانسیته نزدیک به استخوان بدن، کاربردهای پزشکی خاصی دارند. یکی از آلیاژهای تیتانیم در این زمینه Ti-6Al-4V است، که روش آلیاژسازی مکانیکی به علت نقطه ذوب و شرایط سخت ریختهگری ا More ایمپلنتهای تیتانیمی به علت سبکی و مقاومت در مقابل خوردگی در محیطهای بیولوژیکی و همچنین دانسیته نزدیک به استخوان بدن، کاربردهای پزشکی خاصی دارند. یکی از آلیاژهای تیتانیم در این زمینه Ti-6Al-4V است، که روش آلیاژسازی مکانیکی به علت نقطه ذوب و شرایط سخت ریختهگری این آلیاژها روش تولید متداولتری است. هیدروکسی آپاتیت به دلیل زیست سازگاری و زیست فعالی بالا، ترکیبی مشابه با ترکیب استخوان درترمیم استخوان بسیار مورد توجه قرار گرفته است. همچنین کلی به علت حضور یون Si که میتواند به عنوان جوانهزنی در آپاتیت سازی (استخوانسازی) عمل کند مورد توجه است. هدف از این پژوهش بررسی زمان و شرایط آسیاکاری جهت آلیاژسازی؛ همچنین بررسی اثرات زمان، دما و شرایط زینترینگ در مرحله متالورژی پودر (PM) بوده است که تأثیر آنها بر روی خواص مکانیکی و رفتار زیست بررسی میگردد. در این پژوهش، ابتدا از استخوان گاو، هیدروکسی آپاتیت طبیعی به دست آمده، سپس با استفاده از نانو پودر کلی و روش آسیا کاری پر انرژی نانو کامپوزیت کلی- هیدروکسی تبدیل گردید. در نهایت نمونههای بالک آلیاژ تیتانیم محتوی 0%، 10%، 20% و 30% درصد وزنی مخلوط سرامیکی هیدروکسی آپاتیت-کلی تهیه گردید. جهت بررسی خواص مکانیکی، آزمون اندازهگیری استحکام فشاری سرد و همچنین ارزیابی زیست فعالی، آزمون زیست فعالی بر روی نمونههای متراکم شده انجام گرفت. بررسی نتایج نشان میدهد که بهترین خواص مکانیکی و رفتار زیست فعالی در نمونه کامپوزیتی تیتانیمی محتوی 20% وزنی مخلوط نانو کامپوزیت سرامیکی مشاهده گردید؛ بنابراین این نانوکامپوزیت تیتانیمی میتواند به عنوان یک کاندیدای مناسب جهت مقاصد مهندسی پزشکی معرفی میگردد. Manuscript profile -
Open Access Article
236 - Investigating the Effect of Perceived Service Quality on Customer Loyalty Mediated by Customer Satisfaction and Corporate Image with Regard to the Role of Moderating the switching costs (Case Study: Sina Bank Branches in Mashhad)
Ahmad Tavakoli azar kafashpour Hossein NikooThe purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic su MoreThe purpose of this paper is to investigate the effects of variables, perceived service quality, corporate image and customer satisfaction on customer loyalty With Regard to the Role of Moderating the switching costs. This study is applicable and descriptive analytic survey. The population of this survey is Sina bank branches in Mashhad and a sample size of 285 persons was determined with regard to the structural equation modeling. Questionnaires were sent to 350 customers but only 295 of them were usable. Structural equation modeling, SPSS.v22 and AMOS.v22 software are used to data analysis. Findings revealed, only the assumption that was the role of moderator of these switching costs in the relationship between corporate image and customer loyalty rejected but other assumptions were confirmed. The most important factor is customer satisfaction (coefficient of 0.38) and the effect of corporate image and customer satisfaction on customer loyalty is positive and significant. In addition, the role of intermediary company image and customer satisfaction were examined so that the results confirmed the role of mediating of these variables. Manuscript profile -
Open Access Article
237 - تأثیر مرچندایزینگ بر ارزش درک شده خرید توسط مشتریان فروشگاههای ورزشی
کاظم چراغ بیرجندی افسانه میرمرادزهی -
Open Access Article
238 - تاثیرنوشابههای انرژیزا هایپ بر ادراک از فشار و خلق و خو در بسکتبالیستهای رده سنی 16 تا 18 سال
پژمان احمدی وحید فرهانی بیتا دیوسارناز -
Open Access Article
239 - اثر چالش ذهنی هنگام اجرای فعالیت هوازی وامانده ساز بر زمان دویدن، میزان درک فشار و غلظت کورتیزول سرمی ورزشکاران نخبه
محمد قادری محمد علی آذربایجانی سیروان آتشک داود قادری محمد رضا فاروقی گلاله رسولی آذر -
Open Access Article
240 - اثر چالش ذهنی به هنگام اجراى فعالیت هوازی وامانده ساز بر زمان دویدن، میزان درک فشار و غلظت کورتیزول سرمی ورزشکاران نخبه
محمد قادری محمد علی آذربایجانی سیروان آتشک داود قادری محمد رضا فاروقی گلاله رسولی آذر -
Open Access Article
241 - Effect of Caffeine-based Energy Drinks on Perceived Exertion and Mood of Basketball Players Aged 16 to 18 Years
pezhman ahmadi vahid farahani bita divsarnazIn recent years the consumption of energy drinks has increased dramatically, especially among athletes. Athletes believe that consuming energy drinks increases their performance due to their ergogenic compounds such as sugars, caffeine and taurine. The age range was 16 MoreIn recent years the consumption of energy drinks has increased dramatically, especially among athletes. Athletes believe that consuming energy drinks increases their performance due to their ergogenic compounds such as sugars, caffeine and taurine. The age range was 16 to 18 years. The statistical population of the study was 60 male high school students in the third grade of the Malard School of Physical Education, out of which 24 volunteers with the same weight (between 68 and 72 kg) were selected. Participants were randomly assigned to three groups: consumption of 250 ml hype drinks with caffeine (32 mg per 100 ml), placebo and baseline conditions. Interventions were applied for 3 weeks. In the present study, Wall Sit test was used for fatigue. Then, perception of stress through Borg index and mood status was assessed by Broms Questionnaire in two stages of pretest and posttest. The results of Friedman test and repeated analysis of variance showed that consumption of hype drinks significantly reduced perception of stress and temperament in adolescent basketball players. As a result, energy drink hype can be effective in reducing perception of stress and improving mood in adolescent basketball players. The present study also showed that perception of placebo (effect of placebo) can be effective in reducing perception of stress and mood. Manuscript profile -
Open Access Article
242 - Investigating the impact of investment behavior in Iran's capital market during the Covid-19 pandemic
Mohammad baghr Khalgi Saeed HosseipourThe purpose of this study is to determine the impact of investment behavior on financial markets during the covid-19 in companies listed on the Tehran Stock Exchange. The current research is descriptive, quantitative and applied, and the data was collected using a quest MoreThe purpose of this study is to determine the impact of investment behavior on financial markets during the covid-19 in companies listed on the Tehran Stock Exchange. The current research is descriptive, quantitative and applied, and the data was collected using a questionnaire from 120 investors in the Tehran stock market. The findings showed that the perception of risk, satisfaction and profitability rate have an effect on financial risk and general risk in relation to tolerance in the stock market. Also, the uncertainty of covid-19 moderates the relationship between risk perception and financial risk and the perception of risk and public risk relative to tolerance in the stock market, and similarly, the uncertainty of covid-19 moderates the relationship between satisfaction and financial risk and satisfaction and risk. The public adjusts the tolerance in the stock market. As financial institutions and the government take actions that indicate a reduction in financial risk, such as a reduction in investors and wealth. However, the world economy is mostly affected by Covid-19, while the financial markets are also affected. Manuscript profile -
Open Access Article
243 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool RezaeiToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for gro MoreToday, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for growth, advancement, and increasing the value of insurance companies. Based on this premise, this research aims to decode the impact of sustainable customer relationship management (SCRM) on sustainable competitive advantage (SCA) with the mediating role of perceived relationship quality and the moderating role of relational capital in the life insurance industry. This study, due to its practical objective and data collection approach, falls into the category of descriptive-survey research. The statistical population includes representatives, policyholders, and branches of MA insurance company in Tehran. A multi-stage cluster sampling method was employed, and 368 customers were selected as the study sample. Data analysis and hypothesis testing were conducted using SPSS version 26 and SmartPLS version 3 software. The research findings indicate the significant influence of sustainable CRM on perceived relationship quality and sustainable competitive advantage. Perceived relationship quality positively affects sustainable competitive advantage and acts as a mediator between sustainable CRM and sustainable competitive advantage. Relational capital cannot moderate the effect of sustainable CRM on relationship quality; however, it significantly moderates and enhances the impact of sustainable CRM on sustainable competitive advantage. Additionally, the impact of relationship quality on sustainable competitive advantage in the life insurance industry is moderated and strengthened by relational capital. Manuscript profile -
Open Access Article
244 - A Comparative Study on the Teachers' Communication Efficiency in Different Educational Levels of Girl Schools in Kerman City and Its Related Personal and Mental Factors
Afsaneh Nikoobakhat Hamidreza Alavi Marzieh Yarizanganeh Mahdieh Zahir Salehi -
Open Access Article
245 - The Role of Classroom Tasks in Improving Reading Comprehension Ability in EFL Students
Mahpareh PourahmadiAbstract The present study was an attempt to investigate the role of classroom tasks in accelerating reading comprehension ability in EFL students. To achieve this purpose, 102 freshwomen were considered as the subjects of the study. The subjects were randomly selected MoreAbstract The present study was an attempt to investigate the role of classroom tasks in accelerating reading comprehension ability in EFL students. To achieve this purpose, 102 freshwomen were considered as the subjects of the study. The subjects were randomly selected form a population of English major first year students. They were later assigned into experimental and control groups. During the course of study, the experimental group received some additional material in the form of reading tasks, while the control groups only received a placebo. Both groups were administrated three sets of tests. They were given a Key English Test (KET) as pre- and post- tests. They were also administrated a teacher made final test which was given to them at the end of the experiment. Undoubtedly, the validity and reliability of the instruments were taken into consideration. The analysis and comparison of the two groups’ scores from the instruments revealed that experimental group outperformed control group in the post-test of KET and in the final test. This led the researcher to the conclusion that such noticeable progress in the experimental group’s test score was due to the administration of reading comprehension tasks. These results provided enough evidence for the acceptance of the hypothesis formulated at the opening of the study. Manuscript profile -
Open Access Article
246 - Vocabulary Knowledge and Field Dependence/Independence Cognitive Styles
Nassim Golaghaei Mortaza Yamini Abstract This article is primarily bidirectional in that it is concerned with two fields of cognitive styles of field-dependence/independence on the one hand and breadth of vocabulary knowledge on the other hand. In other words, this research is primari More Abstract This article is primarily bidirectional in that it is concerned with two fields of cognitive styles of field-dependence/independence on the one hand and breadth of vocabulary knowledge on the other hand. In other words, this research is primarily intended to investigate the nature of the students' vocabulary knowledge in the field of passive and active knowledge of L2 words as a whole with regard to their preferred cognitive style of field –dependency/independency. The research method was that 60 juniors were selected. They were then bisected to two groups on the basis of their preferred cognitive styles of field-dependency / independency. Three types of tests, the passive version of Vocabulary Levels Test, the Productive Version of the Vocabulary Levels Test, and the Group Imbedded Figures Test were administered to a group of 60 undergraduate students majoring in the field of English Language Teaching. The conclusion drawn after the analysis of the data was that the participants in the field-independent group outperformed their field-dependent counterparts dealing with both passive and productive vocabulary levels. Finally, the findings of this research could be interpreted as being supportive of the idea that the field-dependent/independent cognitive style could be considered as an effective factor influencing the learners' vocabulary learning in the field of second language acquisition. Manuscript profile -
Open Access Article
247 - The Differential Impact of Texts with Connectors and Conjunctions on Learners' Degree of Reading Comprehension1
Hamidreza KhalajiAbstract: This study investigated the degree of reading comprehension through reading passages whose sentences were connected with connectors in comparison with another way, i.e., reading comprehension through reading passages whose sentences were connected with conjunc MoreAbstract: This study investigated the degree of reading comprehension through reading passages whose sentences were connected with connectors in comparison with another way, i.e., reading comprehension through reading passages whose sentences were connected with conjunctions. To do this, the researcher selected two reading classes and divided students randomly into two 30-student groups. Then, the study started and it continued for five sessions. Five sets of tests were administered with a one-week interval and the results were analyzed using T-tests and ANOVA procedure. The results indicated that there was a significant difference between the two groups: the experimental group, the group who read passages whose sentences were connected with connectors outdid the other group (all five tests t= 11.084, significant at p< .05). The research also proved that there is a significant difference between both groups (all tests F= 41.761, p< .05) and the results of the Scheffe tests showed that this difference is due to the methods applied not gender. Manuscript profile -
Open Access Article
248 - The Effects of Creativity, Intelligence and Personality Traits on the Appreciation of Shahriar’s and Vahabzadeh’s Poems among Single and Male Youth between the Age of 17 and 18 in Iran and Azerbaijan
Mansour Asheghi Abstract: In the present research, the researcher sought the effects of creativity, intelligence, and personality traits on the appreciation of Shahriar’s and Vahabzadeh’s poems among the single and male youth between the age 17 and 18 in Iran and Aze More Abstract: In the present research, the researcher sought the effects of creativity, intelligence, and personality traits on the appreciation of Shahriar’s and Vahabzadeh’s poems among the single and male youth between the age 17 and 18 in Iran and Azerbaijan. The main question of the research was: can creativity, intelligence, and personality characteristics decrease the degree of understanding? In order to answer the main question of the research, the following null hypothesis was created. Creativity, intelligence, and personality characteristics affect the appreciation of Shahriar’s and Vahabzadeh’s poems among single and male youth. The methodology of the present study was descriptive and survey. The population of the research included the whole youth community of Iran and Azerbaijan from which the researcher chose 120 young people from Iran and 120 young people from Azerbaijan who were male and single at the time. The instruments used in this research involved Torense creativity test, Estanford-Bineh intelligence criteria, NEO personality Traits, and rhythmic poems, all of which had more than 70 percent of validity and reliability indices. Finally, using the multivariate regression model, the findings showed that there is a meaningful positive relation between creativity, fluid analysis, flexibility and the degree of understanding, so that, with the increase in creativity, fluid analysis, knowledge, their ability to appreciate Shahriar’s and Vahabzadeh’s poems increases. Manuscript profile -
Open Access Article
249 - عوامل اجتماعی موثر بر شکلگیری کژکاریهای آموزش عالی (با تاکید بر مدرکگرایی)
Kourosh Parsamouiinاین پژوهش با هدف عوامل موثربر شکل گیری کژکاریهای آموزش عالی با تاکید بر مدرک گرایی با رویکرد کمی صورت گرفته است. جامعه آماری آن شامل کلیه اساتید و دانشجویان تحصیلات تکمیلی دانشگاههای آزاد اسلامی استان تهران میباشد که از روش نمونهگیری خوشهای برای نمونهگیری استفاده Moreاین پژوهش با هدف عوامل موثربر شکل گیری کژکاریهای آموزش عالی با تاکید بر مدرک گرایی با رویکرد کمی صورت گرفته است. جامعه آماری آن شامل کلیه اساتید و دانشجویان تحصیلات تکمیلی دانشگاههای آزاد اسلامی استان تهران میباشد که از روش نمونهگیری خوشهای برای نمونهگیری استفاده شده است، که در نهایت چهار دانشگاه (تهران شمال، تهران جنوب، تهران غرب و تهران مرکز) انتخاب و از میان این چهار واحد دانشگاهی تعداد نمونه بر اساس فرمول کوکران تعداد380 نفر انتخاب شدهاند. تجزیه و تحلیل اطلاعات از طریق آزمون ضریب همبستگی پیرسون و رگرسیون صورت گرفت و نتایج نشان داد که عوامل متعددی در شکلگیری کژکاریهای آموزش عالی نقش دارد از جمله کمیگرایی، مدرک گرایی، ضعف ساختار مدیریتی. یافتهها نشان داد که کمیگرایی به محتوای درسی در آموزش عالی با ضریب همبستگی 49 درصد، مدرکگرایی با ضریب همبستگی 82 درصد و ضعف ساختاری با 60 درصد از عوامل موثربر کژکاریهای آموزش عالی میباشد. Manuscript profile -
Open Access Article
250 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
شهلا سهرابی محبوبه قویدست کوهپایههدف از انجام این پژوهش شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران است. روش تحقیق ترکیبی(کیفی و کمی) است. همچنین از نظر هدف کاربردی، و از نظر شیوه جمعآوری داده­ها، توصیفی پیمایشی و میدانی است. ابتدا جهت شناسایی عوامل موثر بر پذیرش تب Moreهدف از انجام این پژوهش شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران است. روش تحقیق ترکیبی(کیفی و کمی) است. همچنین از نظر هدف کاربردی، و از نظر شیوه جمعآوری داده­ها، توصیفی پیمایشی و میدانی است. ابتدا جهت شناسایی عوامل موثر بر پذیرش تبلیغات شفاهی با مرور مطالعات انجام شده و جمع آوری نظرات خبرگان از طریق توزیع سه دور پرسشنامه دلفی، عوامل موثر شناسایی شدند. در این مرحله از روش نمونه گیری هدفمند استفاده شده و 12 نفر از خبرگان، انتخاب شدند. جامعه آماری مربوط به بخش کمی نیز شامل کلیه دانشجویان مشغول به تحصیل در دانشگاه آزاد اسلامی واحد شهرقدس میباشند که با استفاده از فرمول کوکران، 385 نفر به عنوان نمونه تعیین گردیده است. داده های بخش کمی از طریق پرسشنامه با طیف لیکرت جمع آوری شده است. پایایی پرسشنامه، از طریق ضریب آلفای کرونباخ محاسبه و جهت سنجش برازش مدل و روایی از تحلیل عاملی تأییدی استفاده شده است. نتایج بدست آمده از معادلات ساختاری حاکی از این است که رابطه مثبت و معنی­داری بین 9 عامل شناسایی شده با پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران وجود دارد. همچنین، عامل سودمندی درک شده با 613/0 بیشترین تاثیر و عواطف مثبت با 12/0کمترین تاثیر را نشان داده است. این پژوهش با ارائه یک مدل ترکیبی جامع، براساس نظرات خبرگان، درک مناسبی از عوامل تحت تاثیر قرار دهنده پذیرش و انتقال تبلیغ شفاهی ارائه نموده که در مطالعات گذشته کمتر به آن پرداخته شده است. Manuscript profile -
Open Access Article
251 - Normalization of Reading Comprehension Skills in Studentsof Ilam city
Zeynab Mihan DostAbstract Introduction: the purpose of reading is, understanding, and making sense of text. All the training in reading should be used to develop the ability to comprehend. Problems with are comprehension very difficult and require regular effort, slow and steady between MoreAbstract Introduction: the purpose of reading is, understanding, and making sense of text. All the training in reading should be used to develop the ability to comprehend. Problems with are comprehension very difficult and require regular effort, slow and steady between the learner and instructor. Method: in this study, the cluster sampling is used from three educational areas of Ilam city. In this study for analysis of data, the parameter of item response theory based Rasch model was employed. Results: results of this research indicated that, comprehension test have reached a high validity and appropriate reliability. Furthermore this study shows that, accuracy and sensitivity, are .95 and .98 respectively. Also based on Rasch model difficulty parameters are well suited for the investigation of comprehension test and Rasch model fits to . Moreover, test information function curve shows that comprehension test is desired. Conclusion: in this study comprehension test have psychometric properties suitable to identify the problems and comprehension failures for learners to read. Manuscript profile -
Open Access Article
252 - q
حسین زکایی سید حمید سجادی هزاوه فرشاد تجاری عبدالرضا امیرتاش -
Open Access Article
253 - Investigating factors affecting the intent to stay in nursing work in the first two years after graduation in hospital of universities Medical Sciences in Tehran in 2017-2018
Mohammad sahebalzamani fatemeh hoomani majdabadi seyedyousef salehiAbstractBackground: The shortage of nursing workforce in the health care system affects the prevention of diseases and health promotion in many countries. Therefore, managers should prevented to increase the number of graduates or to keep workforce and increase their jo MoreAbstractBackground: The shortage of nursing workforce in the health care system affects the prevention of diseases and health promotion in many countries. Therefore, managers should prevented to increase the number of graduates or to keep workforce and increase their job satisfaction in order to prevent the quality of health care due to lack of nursing staff.Objective: The purpose of this study was to investigate effective factors in preserving nursing occupation in the first two years after graduation from the perspective of employed nurses.Methods& Materials: This research is a cross-sectional descriptive study. The research community of all nurses has been planning a study of at least one year in the same hospital. The total of 362 nurses in the hospitals, 349 nurses participated in this study. This study was conducted in accordance with moral standards of cholera The Ethics Committee has been licensed. The study tool is a study of the research questionnaire.RESULTS: Most of the research units (53.75%) were not intent to stay of their job after finishing their plan. The most important factors affecting their decision to stay in the job are: the amount of salary, rewards and benefits received, attention to shifts, the family's positive attitude toward continuing nursing and the proper relationship between head nurse and physician.Conclusion: Management to maintain graduate forces can correct by creating an empathic communication atmosphere. Nursing education should provide programs to increase students' ability . Also, top management officials should to increase the income of nursing groups. Manuscript profile -
Open Access Article
254 - Investigates philosophical mindedness and curriculum ideology with teaching approaches in second high school teachers based on demographic.
sohrab mohammadipouya Mohammad Javadipour Nourozali KaramdoustThis study is investigates philosophical mindedness and curriculum ideology with teaching approaches in second high school teachers based on demographic that used descriptive survey method. The society of this study were included all teachers in second high school of th MoreThis study is investigates philosophical mindedness and curriculum ideology with teaching approaches in second high school teachers based on demographic that used descriptive survey method. The society of this study were included all teachers in second high school of theoretical branches in Nahavand city (244 persons) that finally 183 Questionnaires Collected by Census methods. Research tools include questionnaires of Philosophic Mindedness (1382), curriculum ideology (1393) and teaching approaches (2007). Questionnaires’ validity confirmed by experts and cronbach’s alpha coefficients for philosophic mindedness was 0/72 and for teaching approaches was 0/85 and retest coefficients for one of curriculum ideology Dimensions was higher than 0/69. In order to data analysis used from Spss V22 software in two parts: descriptive statistics (frequency, percentage, mean, standard deviation and graphs) and inferential statistics (Levin test, analysis of variance, univariate and multivariate) were used. The results showed that in mind philosophical and contemplative dimensions, flexibility, teacher-centered and student-centered teaching approach based on gender there were significant difference. The difference between male and female teachers in comprehensive, Scholar academic ideology, Social efficiency, learner-centered and social reconstruction wasn’t observed. Results showed that there were significant difference between the scores of flexibility dimensions based on degree of education. Manuscript profile -
Open Access Article
255 - A Comparative Study of Experiential Learning Cycle in Human and Nonhuman Environments: Critical Thinking, Reading Comprehension, and Vocabulary Development
somayeh sahebalzamani Amin Naeimi Mehry Haddad NarafshanEducational experts posit that technology-based experiences can augment students’ academic performance and foster their critical thinking ability. In this study, the efficacy of human-mediated and non-human-mediated environments was compared in terms of Kolb’s experient MoreEducational experts posit that technology-based experiences can augment students’ academic performance and foster their critical thinking ability. In this study, the efficacy of human-mediated and non-human-mediated environments was compared in terms of Kolb’s experiential learning cycle, concerning the critical thinking, reading comprehension, and vocabulary development of young English language learners. Over a period of four months, two groups of 60 learners (30 in each group) were exposed to mediation via two modalities: teacher-made and computer-made mediators. Pre-tests and post-tests were deployed to gauge learners’ progress in critical thinking, reading comprehension, and vocabulary development. The findings evinced those learners who received technology-mediated instruction outperformed the teacher-mediated group in terms of critical thinking, vocabulary development, and reading comprehension. It is evident that learners who interacted with a computer mediator trumped those who interacted with a human-made mediator, i.e., the teacher. This could be attributed to the alluring features of non-human mediators (technology), which are evidently more compelling than their human counterparts. Manuscript profile -
Open Access Article
256 - Sugar beet farmers’ Knowledge, attitudes and skills with regard to sustainable practices of on-farm soil management in Khorasan-Razavi province
Ali Asghar Shahroudi mohammad . Chizari ghlamreza Pezeshki-RaadThe aim of this study was to evaluate the sugar beet farmers’ knowledge, attitudes and skills on optimal on-farm soil management practices and to identify and determine the most important distinguishing factors of their behavior domains on soil management. The met MoreThe aim of this study was to evaluate the sugar beet farmers’ knowledge, attitudes and skills on optimal on-farm soil management practices and to identify and determine the most important distinguishing factors of their behavior domains on soil management. The methodological approach in the research was a descriptive and causal-comparative study of the survey type. The target population in the study was the sugar beet farmers of Khorasan-Razavi province (n=33000). Using a multi-stage cluster sampling technique, 380 farmers were selected as a statistical sample. Finally, 98.5% questionnaires were collected and analyzed (n=375). The content and face validity of the instrument was specified after several times of review and correction by the faculty members of agricultural extension and education, agronomy and soil science departments at Tarbiat Modarres university, several experts of Jihad e Agriculture ministry and the agricultural sector of the sugar factories in Khorasan-Razavi province. The reliability of analysis was conducted through 30 questionnaires and Cronbach’s Alpha values for the section of behavioral domains of the instrument were estimated between 0.71-0.87 using statistical SPSS software. Considering Venn diagram in relation to the triple domains of studied sugar beet farmers’ behavior, results showed that about 11.2% (42 sugar beet growers) were identified as qualified farmers. The results of the stepwise discriminant analysis with Wilks’ Lambda procedure and partial F-test criteria revealed that educational level, extension contacts, extend of irrigated cultivation, farmers’ age and social status were the most important distinguished variables of farmers’ behavioral categories. Generally, mentioned variables could correctly classify 66.9% of all subjects based on the discriminant functions. Manuscript profile -
Open Access Article
257 - Evaluation of two types of tractor steel lugged wheel in paddy soil preparation
Ali Reshadsedghi Masoud ZabolestaniIt is obvious that a tractor with ordinary rubber tyres performs poorly in wetland operations due to slip and sinkage. To overcome this problem and consequently to increase tractive efficiency and field capacity of tractor in different farm operations in rice cultivatio MoreIt is obvious that a tractor with ordinary rubber tyres performs poorly in wetland operations due to slip and sinkage. To overcome this problem and consequently to increase tractive efficiency and field capacity of tractor in different farm operations in rice cultivation, two types of tractor steel lugged wheel were manufactured.One of them was a folding type cage wheel which could be attached on each tractor rear wheel, and could provide facility for road transportation.The other one was a steel wheel with several teeth around it, named swampy steel wheel, that can be replaced each tractor rear wheel and could move in puddled soils.In this study, for folding type cage wheel evaluation, travel reduction and field capacity of tractor were measured with and without cage wheels by various tractor speeds in primary tillage operation and data analyzed as split plot based on randomized complete block design with three replications. Second type of steel wheel was evaluated from view point of capability of land leveling operation with different tractor speeds. separately. Results showed that, 1. Folding type cage wheels had significant effect on slip reduction in wet soil, thus, it increased travel speed and field capacity in tillage operation and. 2. using the second type steel lugged wheel increased tractor speed and field capacity of field operations such as land leveling, seed broadcasting and spraying in puddled soils. Manuscript profile -
Open Access Article
258 - بررسی تأثیر درک رفتار سیاسی بر انگیزه جامعه پسند با نقش میانجی اعتماد سازمانی با رهیافت راهبردی بکارگیری تاکتیک های رفتار سیاسی در سازمان (مورد مطالعه: سازمان اداری و استخدامی کشور)
هادی ابوالفتحی مژده پورآقایاری
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