Identifying dynamic capabilities in pharmaceutical industry by Grounded theory (GT)

Subject Areas : Futurology

معصومه کاظمی ¹ , Seyed Mohammad Moghimi ² , Ali Asghar Pourezzat ³

1 - دانشجوی دکتری آینده پژوهی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران. (مسئول مکاتبات) [e-mail]
2 - Professor, Department of Management and Accounting, University of Tehran
3 - Faculty of Management , University of Tehran

Received: 2018-10-13 Accepted : 2019-01-01 Published : 2019-06-22

Keywords: understand of environment, flexibility, innovation, dynamic capabilities,

Abstract :

Background: Strategy scholars have argued that capabilities can influence firm performance through a variety of means and mechanisms. Objective: Present study, based on the current state of the pharmaceutical companies and their need for dynamic capabilities, is trying to identify dynamic capabilities that make prospective and pioneering and fulfill their vision in current changing environment. Methods: In order to identify these capabilities, the qualitative approach and the Grounded theory approach have been used. In this regard, main capabilities were identified by 12 deep interviews with pharmaceutical industry experts. Findings: In the first phase of the study, 42 codes including market scanning, competitor monitoring etc. were extracted from interviews. And in coding phase, the codes obtained from previous step were classified into 13 codes of environmental scanning, creating an intelligent information system, idea generation, new product development, new process development, organizational flexibility, technological flexibility, adaptability, ability to evaluate and apply foreign knowledge, creating a communication network, managerial recognition, strategic decision making and managerial human capital. Finally, the ability to understand the environment, innovation capability, flexibility capability, attractiveness capability, and managerial capability were identified as dynamic capabilities of the pharmaceutical industry. Conclusion: Pharmaceutical companies will be able to identify the conditions and changes through the ability to understand the environment and they will be able to provide appropriate response to these conditions by innovation and flexibility capabilities, attractiveness and managerial capabilities.