Presenting the media literacy model of Islamic Republic of Iran Broadcasting Directors

fatemeh tarkhan ¹ ( Ph.D. Student in Educational Management, Babol Unit, Islamic Azad University, Babol, Iran )
aliasqar shojaei ² ( Assistant Professor, Department of Educational Management, Babol Unit, Islamic Azad University, Babol, Iran. )
abbas khorshidi ³ ( Professor of Educational Management, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran. )

Submited date : 2019-03-13 Accepted date : 2019-06-09

Keywords: Media literacy model, voice and television managers, public media literacy, specialized media literacy, media perception and media, media management and media,

Abstract :

The present study was aimed at presenting the media literacy model of the Islamic Republic of Iran Broadcasting Directors. This research is applied to the purpose of applied research, from the viewpoint of exploratory (qualitative and quantitative) data and from the research methodology to data type of the foundation (qualitative stage) and cross-sectional survey (quantitative stage). In the qualitative section of academic experts (university professors in the field of management) and organizational managers as the research community, they were considered as a research community. Using a targeted snowball method by conducting 20 interviews, the researcher has identified that the information gathered has reached saturation point. The statistical population of the research in the quantitative section was composed of 421 speeches by all Iranian audio and audio directors. For selecting the sample group, the sample size was Morgan's sample size. Based on simple random sampling, 205 managers (35 women and 170 men) are selected. The tool for collecting data was in the qualitative section of the national and international documents related to the issue as well as semi-structured exploratory interviews. The interviews progressed to theoretical saturation in the categories and research components and then stopped with the decision of the researcher. Finally, after collecting information from the interviewing sections and the sources, at this stage, data and coding data (open, axial and selective) were used to classify the data. In the qualitative section, in order to determine the internal validity (validity) of the findings, in addition to the fact that the data were selected and confirmed by studying the theoretical foundations, research background, resources, interviews with the focal subjects