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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - dentification of the most important factors in the decision making of consumers in choosing domestic products with the aim of improving the pattern of using Iranian goods (In line with the year of support for national production)
Firozeh HajialiAkbari narges sadighian -
Open Access Article
3 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
4 - Macro analysis of decision making models predicting consumer buying behavior
seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust -
Open Access Article
5 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
S. Khanmohammadi M. Mohammadi -
Open Access Article
6 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
H. Vazifedoost M. Carey -
Open Access Article
7 - Navigational Characteristics Effectiveness of Web Sites on Consumer Behavior and Pre-Purchase Intentions
K. Hamdi K. Heidarzadeh B. Khodayari -
Open Access Article
8 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
9 - Analysis of Influential Factors on Consumer Behavior in Mobile Marketing
Tahereh Arbab Hojatollah Hamidi Mohsen Gharehkhani -
Open Access Article
10 - The Effect of Virtual Tribes on the Implications of Postmodern Consumer Behavior on Social Media)
Bahram Khairy Mohammad Mehdi Pouyan -
Open Access Article
11 - The position of Tehran's Megamalls in The Consumption System. A Study of Baudrillard's Concepts of Simulacre and Simulation.
Shahrooz Mandegar Langeroudi Hossein Ardalani Kaveh Bazrafkan -
Open Access Article
12 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
13 - The right to terminate contracts covered by the e-commerce law
SHOKROLAH NIKVAND Habib Asady -
Open Access Article
14 - The Effects of Constant Touch on Consumer Behavior: The Case of Iranian Mobile Phone Users
Ali A. Saeidi -
Open Access Article
15 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
Roghaye Eynollahinezhad Rahmatollah Amirahmadi Soroush Fathi -
Open Access Article
16 - Evaluation the Effect of Exchange Rate Fluctuations on Medical Care Price Indexes in Iran
Hamid Kordbache Zahra Ahmadi -
Open Access Article
17 - Designing a Model for Delaying the Purchase of Supplementary Health Insurance Based on Grounded Theory
ehsan mohsenzadeh sharifi leila Andervazh ebrahim albo naiemi -
Open Access Article
18 - Understanding the Shift: ChatGPT and its Effects on Traditional Online Purchase Determinants
Prashant Bari Sandip Solanki -
Open Access Article
19 - Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
F. Lotfizadeh -
Open Access Article
20 - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
Ch. Yin Sam Y. Cai -
Open Access Article
21 - Interactive Communication Channels and Their Appropriateness for the FMCG Business
Aasim Munir Dad -
Open Access Article
22 - Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
H. Mishra P. Sinha S. Singh S. Koul -
Open Access Article
23 - Supply Chain Analysis of Fresh Guava ( A Case Study )
H. Imtiyaz P. Soni -
Open Access Article
24 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
25 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
26 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan -
Open Access Article
27 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
effat haji hoseini abolfazl sohrabi -
Open Access Article
28 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases
Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi -
Open Access Article
29 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak)
Ali Akbar Mirzaee Mohammad Karim ghale noei -
Open Access Article
30 - Investigating the Impact of Ethical Ideologies on Consumer’s Evaluation of Product and Company with regard to Moderating Role of Corporate Social Responsibility
S. Nayebzadeh Haniyeh Jafariyan -
Open Access Article
31 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
32 - Measuring Model of Consumer’s Moral Emotions in Sport Marketing: A Scale Development
Jasem Manouchehri -
Open Access Article
33 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
34 - Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method
mehdi mahmodzade hosein zolfahgar dehnavi -
Open Access Article
35 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
36 - Consumers’ Narratives of consumption, a window to consumers mind a Systematic Literature Review approach
Mohammad Rahim Esfidani Datis khajeheian Mahmoud Mohammadian Emad Rahmanian -
Open Access Article
37 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
38 - Designing a Template for the Outcomes of Setting up a Pop-up Store in the Retail Industry of Fast-moving Consumer Goods: a Mixed Research
nesa mohammadi hamidreza saeidnia Kambiz Heidarzadeh -
Open Access Article
39 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
amirhosein shahidi shahnaz nayebzadeh -
Open Access Article
40 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
41 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
HAMIDEH reshadatjo amir ebrahimpour -
Open Access Article
42 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
mosayeb darvish -
Open Access Article
43 - Influential variables on changing consumer attitudes based on cognitive dissonance approach
fatemeh ashouri Naser Azad Abdullah naami mahmoud modiri -
Open Access Article
44 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
45 - Investigating the Relationship between Luxury Values and Consumer Attitude to Their Purchase Intention with Food Image Mediation While Traveling
Asghar Moshabaki Esfahani Ali Abedini Dariush Tahmasebi -
Open Access Article
46 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour -
Open Access Article
47 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
Abas Falahnezhad Mohammad ail abdolvand Kambiz Heidarzadeh MOHSEN khounsiavash -
Open Access Article
48 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh -
Open Access Article
49 - Designing a Retail Space Model and Self-Concept, Customer Consumerism with a Grounded Theory Approach
beyza ghasemi mehd Rouholamini Ali sorayaei -
Open Access Article
50 - Designing a neural marketing model with a consumer behavior approach in the banking industry
Maryam Khezri yazdan shirmohammadi Mirarab Beigi Alireza -
Open Access Article
51 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour -
Open Access Article
52 - Designing a beauty and fashion consumer buying behavior model using digital marketing (with emphasis on Foundation data theory)
Somayeh Hozouri mohamad ali Abdolvand Kambiz Heidarzadeh Mohsen Khunsiavash -
Open Access Article
53 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
K. Heidarzadeh Sh. Khosrozadeh -
Open Access Article
54 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
M. A. Abdolvand H. Abdolazimi -
Open Access Article
55 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
M. A. Abdolvand N. Reihani -
Open Access Article
56 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
H. Nikoomaram M. Sarabadani -
Open Access Article
57 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi -
Open Access Article
58 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
59 - Providing a Model for Identifying the Service Quality Dimensions Within Technology-Based Banking (Case study: Student’s of Islamic Azad University-Arak Branch)
N. S. Najafizadeh A. Mojoodi P. Ghasemi -
Open Access Article
60 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
K. Heidarzadeh N. Motamedi -
Open Access Article
61 - The Influence of Hedonic Values on Consumer Behaviors
K. Heidarzadeh E. Hasani Parsa -
Open Access Article
62 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
K. Hamdi F. Ghaffari A. Afsordegan -
Open Access Article
63 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
S. Khanmohammadi M. Mohammadi -
Open Access Article
64 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
65 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
66 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
M. Mohamadian R. Shafiha -
Open Access Article
67 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
K. Heidarzadeh H. Zand Hesami M. M. Hasanloo -
Open Access Article
68 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
69 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
M. Samadi H. Farsizadeh M. Nurani -
Open Access Article
70 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
S. Ghorbani Ghavidel S. M. Shabgo Monsef -
Open Access Article
71 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
H. Vazifedoost M. Carey -
Open Access Article
72 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
73 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
M. Samadi Z. Ziaei -
Open Access Article
74 - Consumer Ethnocentrism in Small Appliances Industry of Iran
M. A. Amirshahi Sh. Mazhary -
Open Access Article
75 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
B. Kheiry N. Nobandegani -
Open Access Article
76 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi -
Open Access Article
77 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
H. Javanmard S. Hoseini -
Open Access Article
78 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
79 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari -
Open Access Article
80 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. Kheiry -
Open Access Article
81 - Consumer Involvement and Purchase Decision (Cell Phone as a Case Sstudy)
O. Mahdieh N. Chubtarash -
Open Access Article
82 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. Alinejad -
Open Access Article
83 - The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province
H. Zolfaghar Dehnavi D. Rashidi -
Open Access Article
84 - Investigating the relationship between agile manufacturing and Business performance and the mediating role of cost performance
Seyed Ahmad Khalifeh Soltani fatemeh hamedi -
Open Access Article
85 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
alireza sabbagh Peyman ghafari -
Open Access Article
86 - The identity crisis and consumerism in the younger generation Research in high school girls Arak Urban Society
farhad Emamjome -
Open Access Article
87 - Develop a model to transform culture consumers into culture contributors in handicrafts
Ibrahim Yazdi ali rashidpoor Iraj Soltani -
Open Access Article
88 - Effects of management and advertisement planning in development of milk consumption culture in Iran
سید اسدالله اطهری مصطفی رهگذر -
Open Access Article
89 - A Glanse on the impact of advertising on mass media consumption of household goods and cultural development
نرگس sh باقر ساروخانی mehrdad Navabakhsh -
Open Access Article
90 - Development of Social Commerce and Analysis of Consumer Behavior
Mohamad hesam Jahanmiri -
Open Access Article
91 - A Sociological Study of Relationship between The four dimensions of ethnic identity and Consumer Behavior* (Case Study: Lorestan Province)
Mahmoud Nosrati Ahmad Rezaii -
Open Access Article
92 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
sara hamidi Karim Hamdi Mohammad Hassan Behzadi -
Open Access Article
93 - Presenting a causal model of the desire to consume green based on the need for uniqueness and the benefits of insisting on the idea: the role of consumer
Ahmad Rastegar Mohammad Hassan Seif Davoud Rastad sima alizadeh -
Open Access Article
94 - Sociological study of the role and impact of cultural consumerism lifestyle on inviromental behavior with a sustainable development approach. Case study: Citizens of Tehran metropolis
Farzaneh Farhadian babadi علیرضا‏ محسنی‏ تبریزی مصطفی‏ ‏ ازکیا -
Open Access Article
95 - The origin of idealistic thought and utopias in the two cradle of great civilizations in the east and west (Iran and Greece)
Hassan Mohammadian Mosammam Saeed Zarghami -
Open Access Article
96 - The Impact of Educational Factors inApplication Biological Control in Greenhouse products from consumer’s point of view
یحیی Ostadi Gh Yavari محمود Shojaei S.M Mirdamadi M.A Mohammadi -
Open Access Article
97 - Impact of the Theory of Consumption Values on Green Purchasing Behavior with Emphasis on Mediator Role of Environmental Concern (Case study: Consumers of green products in Tehran)
Mirza Hasan Hoseini Reza norouzi ajirloo -
Open Access Article
98 - Investigation of the impact of experience and environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment
Mahdi Farmani Mohammad Ghaffari Mostafa Zandi Nasab -
Open Access Article
99 - Self-Control, Financial Literacy and Consumer Over-Indebtedness (Case Study: Yazd Tire Industries Complex)
Mahmoud Moeinadin Mostafa Kazemi Aliabad forogh heyrani -
Open Access Article
100 - Designing an economic pattern of buying in-house goods with an emphasis on customer motivational categories (Studied by the automotive industry)
Rozita Dadkhah Ali Hajiha kambiz Heidarzadeh Hossein vazifehdust -
Open Access Article
101 - Investigation of economic uncertainty on cash holding
Mehran Matinfard Aliakbar Chaharmahali -
Open Access Article
102 - Locally Stationary Wavelet Process and Its Application in Consumer Price Index
Bistoon Hosseini Reza Poortaheri -
Open Access Article
103 - Investigation of Economic Effects of Energy Carriers Price Increases on the Composition of Consumption Expenditures of Urban Households
Seed Mohamad Mehdi Ahmadi Jamshid Pajhuyan -
Open Access Article
104 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
Najmeh dastani -
Open Access Article
105 - On the relative efficiency in general network structures
Fatemeh Boloori Jafar Pourmahmoud -
Open Access Article
106 - عملگرهای بعضی از گرافها برای شاخصهای زاگرب جهشی
نسرین دهگردی رعنا خوئیلر مرضیه سرودی -
Open Access Article
107 - Identifying the Affecting Indicators, Components and Dimensions on Self-Discrepancy and Consumers Behavior of Luxury Goods
sepideh najafi mehdi zakipour مجتبی امیری مجد -
Open Access Article
108 - The role of guarantee of legal and criminal executions in protecting consumer rights in genetically modified products
elahe soleimani Shirin Shirazian Maryam afshari -
Open Access Article
109 - The relationship of human dignity and its impact on the formation of consumer rights in Imamieh jurisprudence And the laws and regulations of , govermental discretionery punishments با برنامه Google بگویید «Translate love into French»/«ترجمه عشق به فرانسوی». نه، متشکرمبرنامه را امتحان کنید به زبان دیگری با افراد صحبت کنید. نه، متشکرمبرنامه
arsalan miri جلال ایران منش ابراهیم تقی زاده جلال سلطان احمدی -
Open Access Article
110 - Consumer Protection Survey
Mehdi Mohammadian Amiri Alireza Asgari Sayyad Mohammad Mehdi Ahmady Sayyd Hasan Abedian -
Open Access Article
111 - The Basis and Solutions for Protecting the Fundamental Rights of Customers and Recipients of Services from the View Point of Islamic Jurisprudence
zahra sarkeshekeyan Esmat al-Sadat Tabatabaei Lotfi Hormoz Asadi Kohbad -
Open Access Article
112 - Analysis of housing commoditization in Iran's housing market
Abolfazl meshkini Mohammad Reza orogi Somayeh Alipour -
Open Access Article
113 - Explaining the effects of contemporary consumption behavior in the formation of urban spaces in large-scale shopping centers (Case study: Megamall Ekbatan, Tehran)
Mehdi Moradi Kianoosh Zakerhaghighi Keramatollah Ziari -
Open Access Article
114 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
Mahmood Mohammadian Aliakbar Afjeh Maghsoud Amiri Mehrzad Kari -
Open Access Article
115 - Typology of Iranian Consumers based on Values System and Lifestyles: A Clustering Method
Zahra Saneian seyed mohammad Tabatabai-Nasab -
Open Access Article
116 - Brand Attachment in Consumer- Brand Relationship
Nahid Reihani Mohamad- Ali Abdolvand kambiz Heidarzadeh Mohsen Khounsiavash -
Open Access Article
117 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi -
Open Access Article
118 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
119 - Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior
Reyhaneh Toudeh Bahambari Hossein Hakim pour Mehdi Mahmoudzadeh Vashan Hamid Rezaeifar -
Open Access Article
120 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
Mohammad Khorsandi-Fard Reza Ismaeelzadeh -
Open Access Article
121 - A Study of Our Share in Complete Growth and Development of World with an Approach to Understanding of Anti-Marketing Importance
Esrafil Shirazi -
Open Access Article
122 - A Comparative Study Of Behavioral Responses Of Green Hotel Customers In Iran And A European Country
Majid Alizadeh Sina Nematizadeh Hassan Esmailpour -
Open Access Article
123 - ارزشگذاری منابع آب زیرزمینی در مصارف کشاورزی، مطالعه موردی: شهرستان بیجار
سمیه ذوالفقاری احمد قیدی -
Open Access Article
124 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
Alireza Rousta Elham Bahrami -
Open Access Article
125 - Explanation a model for identifying the fundamental components of consumers' impulse buying behavior With emphasis on ethics in sales using Fuzzy Best-Worst Method (FBWM) technique (Case Study: Refah Chain Stores)
Salman Abbasi Siar Mohammadali Keramati mohammadreza motadel -
Open Access Article
126 - Designing a consumer behavior strategy model in Iran's start-up industry
mona falsafi fard -
Open Access Article
127 - A Survey on Relationship between Corporate Social Responsibility and Respect for Consumers Rights (Case Study: Banking System in Bukan City)
Loghman Ebrahimi Ahmad Mansori Loghman Rahmani Ahmadabadi -
Open Access Article
128 - Prediction of Residual Gas Consumption using Temperature and Population of ConsumersUse case : Residual Consumers of Karaj
Masoud Akbari Mahdi Asghari Aliakbar Imami Satlou Parham Davari Shahnaz Salamat Thani Nahid Taherian Mansour Gholinejda -
Open Access Article
129 - Reviewing customer delight, extracting influential themes: customer delight in the sports industry
farid ganji Sardar Mohammadi -
Open Access Article
130 - Analyzing the components of brand positioning in the minds of Muslim consumers
moslem rezaie Seyyed Hassan Hataminasab shahnaz nayebzadeh -
Open Access Article
131 - the relationship between mobile consumption pattern and "No Mobile Phobia" among mobile users in Tehran
Saeid Askari Ali Delavar Ali Akbar Farhangi -
Open Access Article
132 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
Alireza Nazemibidgoli Zahra Sadeqiarani -
Open Access Article
133 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian -
Open Access Article
134 - Explanation Green Consumer Willingness through Three Component Attitude Model during COVID-19 Pandemic
Maryam Ooshaksaraie Hamid Joudi Kolouzan -
Open Access Article
135 - New packaging technology for the 21st century
sharareh shahbazi -
Open Access Article
136 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran -
Open Access Article
137 - A Survey on the Rate of Public Satisfaction about Subway Facilities in the City of Tehran Using Servqual Model
Hamid Bigdeli Rad Vahid Bigdeli Rad -
Open Access Article
138 - the Antecedent of stable and temporary Iranian consumer Animosity toward Arabic Countries and their impact on product judgment and willing to buy the foreign product
Aseye safardous Mohammad Rahim Ramezanian -
Open Access Article
139 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
Mohamadali Taghizadeh Dariush Jamshidi Alireza Rost -
Open Access Article
140 - Investigating the impact of brand storytelling on customer experience
Farzad kheiriasl mehdi zakipour -
Open Access Article
141 - Investigation of the Effect of customer satisfaction and Perceived Certainty and Risk, and Knowledge in the Purchase Intention a New Product (In study of Experimental)
Kambiz Heidarzadeh Masouneh Varamini Mohamad Babazadehbaei Seyed Mahmud Hosini Amiri -
Open Access Article
142 - Application of the Theory of Planned Behavior to examine consumer’s green purchase intention
Hessam ZandHessami Shima Parvinchi -
Open Access Article
143 - Investigating on shopping motivation of Iranian
Kambiz Heidarzadeh Azadeh Bahrami Jah -
Open Access Article
144 - The Role of Utilitarian And Hedonic Value In Apparel Shopping Satisfaction In Iran
Kambiz Heidarzadeh Neda Irani -
Open Access Article
145 - Students' Complaints Related to Available Service in Offline and Online Environments at QIAU
Abolfazl Tajzadeh Namin Monireh Mohaghegh -
Open Access Article
146 - Survey and ranking the most important factors desire of domestic consumer's in choosing foreign alternative products
Hossein Norouzi Roghayeh Ahmadi -
Open Access Article
147 - Behaviour of Individuals towards E-Waste Management in India
Somvir Arya Ajay Gupta Arvind Bhardwaj -
Open Access Article
148 - Identifying the Factors Affecting Consumer Perceptions on Product Safety and Model Presentation (Case study: Home Appliances Consumers)
Saeed Ahmadian Seyed kamran Nourbakhsh Ghasemali Bazaee Seyed Abbas Heydari -
Open Access Article
149 - Electrical Energy Management of Industrial Consumers to Increase Profitability with an Optimal Control Strategy - a case study
Mahmoud Zadehbagheri Mohammadjavad Kiani Ali Asghar Ghanbari -
Open Access Article
150 - A Review of Three Decades Using Agent-Based Modelling and Simulation in Marketing and Consumer Behavior
Zahra Sadeqi-Arani Omid Roozmand -
Open Access Article
151 - Phenomenology of cultural barriers to development in Zanjan
Leila Naderloo Robabeh Pourjabali Mahbooe Babaei -
Open Access Article
152 - Cultural factors related to ostentatious consumerism among the citizens of Tehran's 11th district
Maysam Naghashzadeh Neda Soleymani -
Open Access Article
153 - Communication and social factors affecting the consumption of smuggled cosmetics and health products (Case study: citizens over 15 years of age in West Azerbaijan province)
Mina Abdolalizadeh Torkamani Bita Shahmansoory Robabeh Pourjebeli -
Open Access Article
154 - Analytical study of civic ethics in modern world (With an emphasis on critical and postmodern sociologists’ ideas).
Samad Sabagh Firouz Rad Mitra Rahnamayan -
Open Access Article
155 - Determination of the hygienic quality of Astacus leptodactylus captured from Haft Barm lakes, Fars Province (Iran) in terms of trace metals accumulated in the product
N. Shiry A. Gholamhosseini R. Salighezadeh A. Rahbar N. Derakhshesh -
Open Access Article
156 - Assessing knowledge and practice of food producers, retailers and consumers of food labels in Bostanabad
محبوبه Ghochani فهیم Amini Tabok پرویز Nowrouz رضا Dehghanzadeh Reihani حسن Aslani -
Open Access Article
157 - Identifying Factors Effective on the Customer Tendency to Use Electronic Banking Services
Shahram Gilaninia Seyed Javad Mousavian -
Open Access Article
158 - Environmental Consciousness and Relation Quality in Islamic Business: Impact on Firm Performance
Hossein Emari Hossein Vazifehdoust Hashem Nikoomaram -
Open Access Article
159 - بررسی رابطه مؤلفههای اجتماعی- فرهنگی و آسیبپذیری اخلاقی (مطالعه موردی دانشآموزان دبیرستان ناحیه دو شهر یزد)
مهناز فرهمند حمید محمدی مهدی عالی نژاد -
Open Access Article
160 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)
Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour -
Open Access Article
161 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour -
Open Access Article
162 - بررسی مطالعه جامعه شناختی- فرهنگی عوامل موثر بر جراحی زیبایی زنان ( مطالعه موردی زنان شهرستان نور)
علی اصغر عباسی اسفجیر مصطفی قاسمی -
Open Access Article
163 - The Effect of Consumer Media on the Indicators of Rural and Nomadic Lifestyle (Case Study: Youth (20-34 Years Old) in Gilane Gharb Province in 2017)
Masoumeh Heidaryzargoosh Khalil Mirzaei Majid Kaffashi -
Open Access Article
164 - The Globalization, space and changes of expenditure culture with an emphasis on Land uses changes (Case study: Sa'aadat Abaad district, region 2 of Tehran)
Jila Sajadi Parviz Aghaei Kobra Moradi -
Open Access Article
165 - Providing marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
Seyd Mohamad Taghi Hosseinikia Vahid Reza Mirabi -
Open Access Article
166 - The Factors Affecting the Customer's Views about Services Innovation: Case Study of Parkometers Users in Qazvin City
J. Mehrabi Z. Maroof Mashat -
Open Access Article
167 - The Effect of Food Product Health Claims in Evaluating the Consumers and Developing New Products
F. Khodayari M. A. Abdolvand S. J. Tabibi H. Nikoomaram -
Open Access Article
168 - تأثیر ادراک مصرفکنندگان از کشور مبدا برند بر ارزش ویژهی برند محصولات
عباسعلی کدیور -
Open Access Article
169 - Identifying and Evaluating the Factors Affecting Excessive Buying
F. Taherikia M. Yadegari -
Open Access Article
170 - The Effect of Habit Formation on Consumers Behavior in Iran
Mir Hosein Mousavi Elnaz khojasteh Farid Dehghani -
Open Access Article
171 - Estimation of Consumers’ Welfare Changes by Using True Cost of Living Index in Iran
Ali Akbar Khosravi nejad Ebrahim Siami Araghi -
Open Access Article
172 - Estimating the Food Price and Income Elasticities in Tehran Urban Households
vida varahrami zohreh hoshmand reza yousefi haji absd -
Open Access Article
173 - Price Index Convergence in Iran Provinces
Kiumars shahbazi Frooz fallahi Amir Gholami -
Open Access Article
174 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi -
Open Access Article
175 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
maryam Taghvaee Yazdi Pantea part -
Open Access Article
176 - The relationship between individual factors and willingness to purchase environmentally friendly products
yasanallah pourashraf ata eslami abolfazl ferdowsi -
Open Access Article
177 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
Nezareh Kord parviz saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
178 - Identifying fanatical consumers’ mental models toward luxurious brands
Ramin Bagheri مهدی نعیمی نظام آباد Abdolaziz Pagheh -
Open Access Article
179 - Providing of customer attraction model in digital marketing based on visual stimuli with a classical Grounded Theory (GT) Approach
Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi -
Open Access Article
180 - A review of research in the study of ethical consumption
مهدی نعیمی نظام آباد Hossein Vazifehdust -
Open Access Article
181 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
Fereydoun Omidi -
Open Access Article
182 - Collaboration in Supply Chain 4.0 based on Trust with Fuzzy Hierarchical Analysis (Case Study: FMCG Industries)
Aminmasoud Bakhshi Movahed Alireza Aliahmadi Mohammadreza Parsanejad -
Open Access Article
183 - Typology of women's consumption behavior in the masons of Yazd
manouchehr alinejad محمدرضا حسینی Fatemeh Molaei -
Open Access Article
184 - The Relationship between Socio-cultural and economic factors and lifestyle of villages converted to cities in Iran (Case of study: New cities of Khaf and Roshtkhar counties in Khorasan Razavi state)
علی اصغر مهاجرانی مهدی یوسف نیا -
Open Access Article
185 - Typology of women's consumption behavior in the brand stores (mezon) of Yazd
Manoochehr Alinejad Mohammadreza Hoseini Fatemeh Molaei -
Open Access Article
186 - Detection of Knowledge Governing on Demographic Characteristics of Customers in Selecting Banks by through using Associative Rules in Data Mining
Naser Ghabouli Alireza Bafandeh Zendeh Samad Aali -
Open Access Article
187 - Determinants of Frozen Fish Consumption by Households in Delta State, Nigeria
Theophilus Gbigbi -
Open Access Article
188 - Value Chain of Catfish Products in Ibadan Metropolis, Oyo State
Zacchaeus Oluwafemi Abolupe Ayanboye Benedicta Oluwafemi -
Open Access Article
189 - Influence of social values and corporate responsibility in the production of dependency between consumers and products
mohamadali abdolvand nahid reyhani kambiz heydarzadeh hanzaei mohsen khonsiyavash -
Open Access Article
190 - Sociological study of the consumerist approach to the body in Iranian society (Case study: Students of Payame Noor University of Tehran)
leila fathi Mohamad Rahimi -
Open Access Article
191 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
mona manian bahram kheiri -
Open Access Article
192 - بخشبندی مشتریان محصولات سبز با استفاده از روش خود سازمانده
نرگس دل افروز سینا سیاوش مقدم -
Open Access Article
193 - ارائه مدل رفتاری خریداران واقعی محصولات ارگانیک در استان گیلان
رویا شریفی بهرام خیری یلدا رحمتی غفرانی -
Open Access Article
194 - Production Risk, Total Factor Productivity, Risk Premium, Sistan and Baluchestan
Javad Shahraki Shahram Saeedian -
Open Access Article
195 - Consumers’ Preference for Cowpea in Nigeria
Kalu Ukpai Ifegwu Joshua Olusegun Ajetomobi -
Open Access Article
196 - Application of Linear and Non-linear Programming Model to Assess the Sustainability of Water Resources in Agricultural Patterns
Seyed Abolghasem Mortazavi Reza Hezareh Sina Ahmadi Kaliji Samira Shayan Mehr -
Open Access Article
197 - Pursuing International Competitiveness in Iranian Wheat Policy
S.S. Hosseini M. Torshizi -
Open Access Article
198 - Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)
Mohammad Kavoosi Kalashami Morteza Heydari Houman Kazerani -
Open Access Article
199 - How should Rural Women's Enterprises Be Developed and Promoted?
Reza Movahedi Masoud Samian Khalil Mirzai Adel Esmaili Saloomahalleh -
Open Access Article
200 - Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria
O.E. Ayinde K. F. Omotesho J.O. Animashaun -
Open Access Article
201 - Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee -
Open Access Article
202 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal -
Open Access Article
203 - A customer oriented systematic framework to extract business strategy in Indian electricity services
Suchismita Satapathy Pravudatta Mishra -
Open Access Article
204 - The Effect of Social Capital on the Realization of Energy Consumption Optimization Policies in the Islamic Republic of Iran
Mohsen Delaviz Seyed Khodayar Mortazavi Asl -
Open Access Article
205 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi -
Open Access Article
206 - Modeling and Comparative Study of the Behavior of Consumption, Production and Investment Sectors in the Money and Capital Markets of Iran
Fatemeh Masoumi Soureh Mohammadreza Nahidi Amirkhiz AliReza Bafandeh Zendeh Yousof HajiAsghari -
Open Access Article
207 - Evaluation of the Performance of the Country's Provinces of Consumption Cooperative (Using Linear Programming Method)
J, Rezaei H. Akrami Z. Rezaei -
Open Access Article
208 - The impact of blockchain technology on the role of consumers in the electricity system in the electricity legal system of Iran and the European Union
mohamad taqi rafiei vahid vazariyan -
Open Access Article
209 - A Think on the Fair Internet Disputes Resolution
Seyyed Kamal Hosseini جواد نیک نژاد -
Open Access Article
210 - Phenomenological analysis of housing consumption pattern in luxury residential areas of TehranIn the residential sector of the construction industry
ali asghar velayati kambiz Heidarzadeh Mohammad Ali Abdulvand -
Open Access Article
211 - Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory
Fatemeh Shoghi Aghjeh Mashhad Alireza Farrokhbakht Foumani Ali Gholipour Soleimani -
Open Access Article
212 - The role of stock market shocks on macroeconomic variables in the form of dynamic stochastic general equilibrium (DSGE) model
Yazdan Gudarzi Farahani Babak Esmaili Morvarid Khajeh Vahid Mahboubi Matin -
Open Access Article
213 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya -
Open Access Article
214 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
215 - Exploring the Demographic Differences of Consumers with Different Decision-Making Styles Regarding the Purchase Behavior of Sunich Juices
Samira Ghashghayi Ghasem Bakhshandeh Roya Avalin chaharsoughi Zahra Hosseini -
Open Access Article
216 - Design of Conceptual Model for product disposition with repertory grid
hamed ghobakhloo elham faridchehr mahmood Ahmadi sharif nader gharib navaz -
Open Access Article
217 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
218 - Presenting the Postmodern Organizational Distinction Model on Consumer Self-Concept
samira gharib garkani Behrooz Ghasemi Soheil Sarmad Saidy -
Open Access Article
219 - Ranking of personal factors affecting insurance purchase Postponement
EHSAN MOHSENZADEHSHARIFI Leila Andervazh Ebrahim albonaiemi -
Open Access Article
220 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad)
saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari -
Open Access Article
221 - The effects of the type of personality in consumers purchasing power in inflationary condition of the cosmetics industry(pakshoo company case study)
shiva eslami Naser Shams ghareneh Asal Aghaz -
Open Access Article
222 - Identify the factors affecting consumer behavior through social media
masomeh jalilian Hossein Safarzadeh seyyed kamran nourbakhsh -
Open Access Article
223 - The role of decision priority and performance risk in the impact of consumer empowerment on repurchase intent
leila jalali mojtaba moazzami -
Open Access Article
224 - Designing an Export Marketing Model Considering the Consumer Behavior of Food Products (Case Study: Nuts and Nuts)
Masih Moghri Golnar Shojaei Baghini -
Open Access Article
225 - Behavior model of customers of luxury goods in the gold market: a qualitative study
saghar zarinkamar azam rahiminik Seyyed Abbas Heidari -
Open Access Article
226 - Development and explanation of dimensions of social media marketing persuasive messages on customers' purchase intention
fatemeh khajehfini, Mohammad Reza Hamidizadeh Abdollah Naami Fataneh Alizadeh Meshkani -
Open Access Article
227 - Structural model of consumer behavior of durable consumer goods (household appliances)
بهمن نقدی Abdullah Naami naser azad mohammad nasrollahniya -
Open Access Article
228 - Optimal Modelling for Decision Making of Electricity Retailer in Power Market Contracts by Considering Demand Side Management Programs
Kourosh Apornak Soodabeh Soleymani Faramarz Faghihi Babak Mozafari -
Open Access Article
229 - Optimal Energy Procurement of Smart Large Consumers Incorporating Parking Lot, Renewable Energy Sources and Demand Response Program
Mehrdad Ghahramani Kazem zare Behnam Mohammadi Ivatloo -
Open Access Article
230 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
ali jafari Mahdieh Bakhshi -
Open Access Article
231 - Investigating environmental behavior with an emphasis on material consumerism lifestyle (Tehran citizens)
farzaneh farhadian babadi alireza mohsenitabrizi mostafa azkia -
Open Access Article
232 - The role of the media in designing an integrated communication model in changing the behavior of consumers of cultural and artistic goods and services with the foundation's data approach
Ali Mollaahmadi vahidreza mirabi Ismail hasanpour qorqchi -
Open Access Article
233 - Investigating the Impact of Social Capital on the Economic Consumption Pattern (Case Study: Citizens of Qom)
vahid babrdel nourouz hashemzehi Mohammad Rahimi -
Open Access Article
234 - Consumers’ Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
Kalee Pattanayak Brijlal Mallik Sudhakar Tripathy -
Open Access Article
235 - Mycotoxins’ Toxicities - from Consumer Health Safety Concerns, to Mitigation/Treatment Strategies: A Perspective Review
Chinaza Awuchi Sarah Nwozo Mariama Salihu Grace Odongo Maryam Sarvarian Charles Okpala -
Open Access Article
236 - An Identification of Factors Influencing Compensatory Consumer Behavior Strategies Choice in Encountering Discrepancy between Actual Self and Ideal Self
elham samadzadeh mohamad ali abdolvand -
Open Access Article
237 - Identifying the Components Affecting Customer Dissatisfaction in Order to Design Competitive Strategies to be Studied: Requested Video Platforms (VOD) in Iran
Nader Jafari Haftkhani, Abbas Rahimi -
Open Access Article
238 - Impact and Effectiveness of Contemporary Consumption Culture on Architecture and Urban Planning
Ali Asgari Razie Fathi -
Open Access Article
239 - Scale Development for Decision-Making Styles of Iranian Youth
Fereshteh Lotfizadeh -
Open Access Article
240 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
مریم یوسفی فرشاد تجاری زینت نیک آئین -
Open Access Article
241 - The effect of e-commerce ethics on the behavior of sports consumers with the mediating role of virtual advertising
Mehrnoosh Danapour mehdi kohandel حسین عبدالملکی -
Open Access Article
242 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
243 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
abbas khodayari seyavash khodaparast javid pourabdi -
Open Access Article
244 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
245 - Nonlinear Modeling of the Demand Response Programs in the Power Systems, Considering Indefinite Consumer Participation
Ehsan Bahrami Mohammadreza Moradian -
Open Access Article
246 - Analysis of Factors Influencing the Behavior of Users of Social Networks Among Iranian Users
zeinab salavati سعید صحت mehran shirzad -
Open Access Article
247 - Designing a model to transform culture consumers into culture Participants in handicrafts
Ibrahim Yazdi علی رشیدپور Iraj Soltani -
Open Access Article
248 - Presenting emotional branding model in consumer purchase decision with green packaging approach
Sajjad Fatehi Sina Nematizadeh سید عباس حیدری -
Open Access Article
249 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
mahshad ameli bita yazdani Mehri Mahdikhani -
Open Access Article
250 - Sociological Analysis of the Representation of Consumerist Lifestyle on the Instagram Social Network
Amirhossein Haghparast mehrdad navabakhsh Asemeh Ghasemi -
Open Access Article
251 - Examining Economic Hardship and Cosmopolitanism on Animosity and Consumer Purchase Intention (Case Study: Products of Pars Khazar Company)
Esmaeil Akbari Shabkhoslati Elham Faridchehr Majid Ahmadi -
Open Access Article
252 - Designing a Consumer Motivation Pattern for Online Group Shopping Using Structural-Interpretive Modeling
mojtaba ramazani reza nasrollahi saeidlo davood lafz froshan keivan aliverdi nasab -
Open Access Article
253 - Categorize the Predictors of Consumer Behavior Based on Purchasing Behavior in the Beverage Industry
Reza Kiani ehsan abedi Seiied Mahmood Hashemi hamidreza yazdani -
Open Access Article
254 - Functional Food Safety and Product Liability in Iranian Legal System
Farnaz Forouzan Boroojeni -
Open Access Article
255 - actors Affecting the Attitude towards the Phenomenon of Consumerism among Tehran Citizens
akbar mohammadi Soroush Fathi Mehdi Mokhtarpour -
Open Access Article
256 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness
Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian -
Open Access Article
257 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity
Alireza Nazemibidgoli زهرا صادقی آرانی -
Open Access Article
258 - Fear caused by the epidemic covid-19 and consumer buying behavior in the different Iranian generation groups
Mahshad Ameli Bita Yazdani Mehri Mahdikhani -
Open Access Article
259 - Evaluating Support Policies to Producers and Consumers of Pistachios in Iran
Farshad Ahmadi Farshid Eshraghi farhad shirani bidabadi -
Open Access Article
260 - Factors affecting the level of consumption of local dairy products (Case study: urban households in Kermanshah)
Morteza Mohammadi Hosein Mohammadi Afsaneh Sheykhian -
Open Access Article
261 - The effect of government support policies on investment in the agricultural sector of Iran
Hossein Noroozi safdar hosseini vahideh ansari -
Open Access Article
262 - Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran
Seyed Mojtaba Mojaverian HAMID AMIRNEJAD Sina Ahmadi Kaliji -
Open Access Article
263 - Investigating the Rational Behavior and Testing the Change in Consumer Preferences of Cereals Bundle in Urban Households in Iran
Hossein Noroozi -
Open Access Article
264 - Investigating the effects of climate changes on agronomical production and welfare in the Caspian coastal plain agro-ecological zone
Nader Barani Nader Ayatollah Karami -
Open Access Article
265 - Estimation of the economic value of water for urban and agricultural use: A case study for Kowsar dam
Fatemeh Razzaghi Rasoul Rajabpour Ghasem Layani Abbas Mirzaei -
Open Access Article
266 - Investigating the Barriers of Organic Food Buying Behavior
bahareh zandi dareh gharibi Alireza Karbasi -
Open Access Article
267 - Welfare Impacts of Chemical Fertilizer Subsidy Elimination on Bread Consumers
B. Najafi Z. Farajzadeh -
Open Access Article
268 - Spillover Effects of Meat Prices Volatility in Iran
M. کاوسی کلاشمی P. KH -
Open Access Article
269 - Optimal Pattern for Allocation of Subsidies to Agricultural Sector, Consumers and Producers: Application of Interval Analytic Hierarchy Process
F. Karimi M. Zahedi Keivan -
Open Access Article
270 - The Need to Label Genetically Modified Products from the Perspective of Community Health and Consumer Rights: A Review
Ehsan Moshkelgosha Seyed Mohammad Hosseini -
Open Access Article
271 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
272 - Sociological Explanation of the Cultural Determinants of Women's Veiling Orientation Case study: Women aged 15- 49 in Shiraz
مریم Mokhtari M. S Rajaee اصغر Mirfardi -
Open Access Article
273 - The Study of Relationship Between Life Style and Consumer Behavior ( Case Study: Married Women of Shiraz )
Bijan Khajenoori Ebrahim Mosavat -
Open Access Article
274 - Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods
narges shadjoo bagher sarookhani mehrdad navabakhsh -
Open Access Article
275 - Effect of Women`s Role and Family Structure on CDMS
sahar asadzadeh manjili Fereshteh Lotfizadeh -
Open Access Article
276 - The Thematic Analysis of Use of Modern Cosmetics Patterns and Accessories among Female Students of University
Asghar Mirfardi Mina Safarpour -
Open Access Article
277 - Phenomenological Understanding of Women Lived Experience in Conspicuous Consumption
reyhaneh mosavi hossein moeini vahid sharafi -
Open Access Article
278 - Evaluating the Effect of Religiosity and Awareness of Fashion on the Intention to Purchase Hijab Products of Women in the Iranian Society
Majid Ahmadi Aalireza Rousta Zahra Gharedaghi -
Open Access Article
279 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
Ghobad Shamsi Nastaran Shahvari -
Open Access Article
280 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi -
Open Access Article
281 - Harnessing Green Energy: An Analysis of Indonesian Consumers' Adoption Behaviors
Joko Sulistio Budisantoso Wirjodirdjo Putu Dana Karningsih -
Open Access Article
282 - When Desire Turns into Need: A Baudrillardian-Lacanian Reading of Toni Morrison's The Bluest Eye
Parvaneh Shojaei Hassan Shahabi Fatemeh Pourjafari -
Open Access Article
283 - Investigating students' willingness to consume green products with an approach on environmental education
Ahmad Ali Oumouei Milan Raoof Emami Razliqi Parisa Oumouei Milan Masumeh Danesh Shakib -
Open Access Article
284 - Exchange Rate, Tradable and Non- Tradable Goods, Consumer Preferences JEL Classification: F31, C22, E44
Alireza Nadali Saleh Ghavidel Parveneh Salatin Abdolreza Talaneh -
Open Access Article
285 - Identifying and prioritizing neuromarketing components affecting consumers' decision to purchase green products (Case study: in Tehran department stores)
roghayeh cheini asli -
Open Access Article
286 - Presenting a Consumer Behavior Model Based on User-Generated Content (UGC) on Social Networks
Sepahdar Rahnama Marzyeh Zendehdel Mir Hadi Moazen Jamshidi -
Open Access Article
287 - Identification and analysis of factors affecting the preference of domestic products over foreign counterparts by Iranian consumers (case of study: food, cosmetic and electrical products)
Shahriar Azizi Hesamedin Nemati naghmeh kamrani -
Open Access Article
288 - Comparing the Normal Familiesʼ and the Families with Special Patientsʼ Consumerist Lifestyles in Arak City, Iran
Mohammad Montazeri Omid Ali Ahmadi mohamad hosein asadi
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