The Effect of Food Product Health Claims in Evaluating the Consumers and Developing New Products

Subject Areas : policy making

F. Khodayari ¹ ( PhD in Business Management, Islamic Azad University, Science and Research Branch, Tehran, Iran, )
M. A. Abdolvand ² ( Assistant Professor in Management, Islamic Azad University, Science and Research Branch, Tehran, Iran, )
S. J. Tabibi ³ ( Full Professor in Management, Islamic Azad University, Science and Research Branch, Tehran, Iran, )
H. Nikoomaram ⁴ ( Full Professor in Management, Islamic Azad University, Science and Research Branch, Tehran, Iran, )

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2012-08-01

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