Typology of Iranian Consumers based on Values System and Lifestyles: A Clustering Method

Subject Areas : Business Strategy

Zahra Saneian ¹ , seyed mohammad Tabatabai-Nasab ²

1 - Department of business Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.
2 - Department of business Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.

Received: 2022-06-24 Accepted : 2022-09-11 Published : 2022-09-01

Keywords:

References:

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