Interactive Communication Channels and Their Appropriateness for the FMCG Business

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International Journal of Management and Business Research

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Downloads : 25

Manuscript ID : 564 Visit : 101 Page: 253 - 269

Article Type: Original Research

Subject Areas : General Management

Aasim Munir Dad ¹

1 - The School of Business and Management, University of Gloucestershire, Cheltenham, United Kingdom.

Received: 2013-04-23 Accepted : 2013-04-23 Published : 2012-07-01

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