List of Articles بازاریابی

• Open Access Article
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  1 - Explaining the concept of public service marketing
  reza tayaran Mohammad  Taleghani
• Open Access Article
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  2 - A comparative study of the opinions of clients and managers of non-governmental employment agencies regarding the relationship between service marketing factors and customer attraction
  Fereydon omidi
• Open Access Article
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  3 - The Effect of Relationship Marketing On Customer Retention through Customer Engagement Considering Customer Citizenship Behavior
  Reza Pourmohammad morad rezaei dizgah
• Open Access Article
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  4 - Examining the effect of internal marketing on financial performance
  behnoosh ahmadi shooli omid rasekh
• Open Access Article
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  5 - Providing a model for the market of selling new goods by one-to-one marketing method
  AFSANEH ZAMANI MOGHADAM
• Open Access Article
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  6 - Designing a Model for Marketing Intelligence Using Interpretive Structural Modeling Approach (Case Study of Internal Automotive Industry)
  babak yavarifar mohammad Mahmudi Meymand Ozhan Karimi Seyed Musa Khademi
• Open Access Article
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  7 - The impact of SMEs Characteristics on Financial Performance Growth via the Mediating role of Prospective Marketing Intelligence and Strategic Flexibility
  Rasoul mehdikhani changiz valmohammadi
• Open Access Article
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  8 - Designing and Explaining an Effective Social Media-Based Advertising Pattern in the Educational Business Industry
  Davood Yaghoobi Seyyed Mahmood Hashemi Abdollah Naami
• Open Access Article
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  9 - Develop a Comprehensive Model for Evaluating the Factors of Electronic Marketing that Affect the Agile Supply Chain with the Approach of QFD in Iran Hamrah Aval operator
  mohammad reza motadel maryam shariati vahidreza mirabi
  10.30495/jmfr.2023.22500
• Open Access Article
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  10 - Designing a digital marketing model in new businesses based on the needs of the retail market
  Mohammad Mehdi Sadr Hashemi Ebrahim Albonaiemi Mohammad Khoda Moradi
  10.30495/jmfr.2022.66347.2654
• Open Access Article
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  11 - develop the prosess of implementing the know ledge management system in the international marketing department of the oil industry
  behrooz nemati hossine vazifeh dust karim hamdi
• Open Access Article
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  12 - Future Scenario Planning for the Impact of Organizational Excellence on Marketing Management in Universities
  Vahidreza Mirabi Nassim Heidari Jalal Haghighatmonfared
  10.30495/jmfr.2022.56706.2297
• Open Access Article
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  13 - Dynamic Analysis of Marketing Mix through Future Studies Approach
  Samira Bekr Hormoz Mehrani Masoud Qorban Hosseini sedighe Tootian
  10.30495/jmfr.2022.20263
• Open Access Article
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  14 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
  babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari
  10.30495/jmfr.2022.20718
• Open Access Article
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  15 - A Futurology Model of International Marketing Strategies Alignment in Downstream Sector of Iran Petroleum Industry
  Iman Mohammadali Tajrishi Sina Nematizadeh Hassan Esmailpur Ghasemali Bazaee
  10.30495/jmfr.2021.19486
• Open Access Article
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  16 - The Factors, Antecedents and Consequences Affecting on Formulating Political Marketing Strategies
  Hamidreza Teymori Kambiz Shahroodi Ali Esmaeilzadeh Moghory Farzin Farahbod
  10.30495/jmfr.2021.19489
• Open Access Article
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  17 - Exploring Influential Users on Social Media Using Artificial Neural Network Techniques in Python for Enhancing Online Marketing Performance
  hossein emamirad Abas Asadi
• Open Access Article
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  18 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
  Nasser Poursadegh S. Yalda Sekhavati
• Open Access Article
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  19 - Evaluation of accordance between organization strategy with marketing strategy in top ranking company of Iran food industry
  Nasser Poursadegh S. Yalda Sekhavati
• Open Access Article
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  20 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
  Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa
• Open Access Article
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  21 - Analyzing the reasons for unpopularity of ATM cards in Tehran and introducing an appropriate framework to increase the use of these cards
  D. Venus M. Mokhtaran
• Open Access Article
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  22 - Study and Effectiveness of Marketing Mix (Service) on Customer Relationship Management (Especial Ref. to Insurance Industry )
  V. R. Mirabi
• Open Access Article
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  23 - Evaluation of Direct Marketing Application in Non-profit Services Organizations (Case Study: Karaj’s Art Organizations)
  M. A. Abdolvand K. Heidarzadeh M. Najafi pirasteh
• Open Access Article
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  24 - Application of MPT & PMPT in Evaluation of Risk ( Financial-Marketing Approach to Iran Cement Industry )
  H. R. Vakilifard J. Barzigar
• Open Access Article
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  25 - Effect of Marketing Capabilities, Innovation, Entrepreneurship Tendency through Social Network Sites Variable on The Performance (Case Study: Qavamin Bank)
  Hosseini Zahiri Zahra Amirhosseini Elham Faridchehr
• Open Access Article
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  26 - Designing and explaining the brand repositioning model of companies active in the electricity industry with a mixed approach
  babak roozbahani soheyl sarmad saidi behrooz ghasemi
• Open Access Article
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  27 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
  Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri
• Open Access Article
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  28 - Evaluating and Elaborating Factors Affecting Online Marketing (Case Study: Online Marketplaces)
  Hamid Pourahmadi Parvaneh Gelard Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh
• Open Access Article
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  29 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
  mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi
• Open Access Article
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  30 - Construction and lived experience of marketing elites from the agricultural marketing model in Iran with a mixed approach and validation
  bijan Alizadeh Abdollah Naami mohammad nasrollahniya
  10.30495/enkn.2023.70258.1056
• Open Access Article
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  31 - Role of Social Network in marketing; use of the Taylor and Okazaki framework (Case Study)
  سمیه لبافی طاهر روشندل اربطانی داوود محمدی
• Open Access Article
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  32 - Identifying and Explaining the Influencing Factors on the Development of Social Marketing in Iran Broadcasting Organization (Qualitative Approach)
  mehdi ali sharifi norooz hashemzehi seyed ali rahmanzadeh seyed vahid aghili
  10.30495/mediastudies.2023.67054.1455
• Open Access Article
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  33 - A Model to Evaluate "CRM" Using Communicative Approach Between viewpoints of Subscribers, Journalist and Editors In All the Specialized Non-Governmental Journals in Tehran-Iran
  Baharak Nateghipour
• Open Access Article
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  34 - سنجش مدیریت ارتباط با مشتری مبتنی بر رویکرد ارتباطی در بین مشترکان نشریه های تخصصی غیر دولتی شهر تهران
  علی اکبر فرهنگی طهمورث حسنقلی پور بهارک ناطقی پور
• Open Access Article
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  35 - Mental processes of consumers (athletes and non-athletes) of sports products with regard to neural function in viewing domestic and foreign brands using EEG
  Reyhaneh Ajudan Gharaee Mohammad Reza Esmaeilzadeh Ghandehari Ali Ghanae Chamanabad Ehsan Tahame
• Open Access Article
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  36 - Interpretive structural model of e-marketing in Iranian sports
  Negin Roufegari nejad Abolfazl Farahani Ali Asghar Doroudian
• Open Access Article
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  37 - Service Marketing Mix and Its Effects on Stakeholders' Behaviors
  Akbar Eftekhari Aliabadi mohmad Hemmati Rozbahani
• Open Access Article
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  38 - نقش محیط‏زیست گرایی، استراتژی آمیخته بازاریابی سبز و نوآوری سبز در کسب مزیت‏های رقابتی در صنعت خدمات املاک و مستغلات
  عباس اسدی محسن جنتیان بهناز خدایاری
  10.30495/jae.2022.68031.1428
• Open Access Article
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  39 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics
  Saeid Dehyadegari nastaran douraghi ellaheh shahbi
• Open Access Article
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  40 - Identifying and Prioritizing Factors Affecting Marketing Innovation in Medical Service Organizations
  Mohammad Jahanifar Ehsaneh Nejad Mohammad Nameghi Abas Asadi Akbar Bahmani Chub basti
  10.30495/jhm.2023.73645.11138
• Open Access Article
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  41 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
  aniseh ghodrati Moghadaseh Mohammadian
• Open Access Article
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  42 - Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff
  homa doroudi sanaz moradi
• Open Access Article
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  43 - The Impact of Knowledge Management on Organizational Performance with considering mediating Role of Marketing Communications Case study of Country Airports Company
  sedigheh Mohamad-Esmaeil marzie taham
• Open Access Article
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  44 - 0
  مرضیه باقری قلعه سلیمی
• Open Access Article
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  45 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
  nadereh sadat najafi zadeh afsaneh tabzar
• Open Access Article
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  46 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
  effat haji hoseini ali asghar eivazi heshmat
• Open Access Article
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  47 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
  Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami
• Open Access Article
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  48 - Identifying and classification of tools of Integrated marketing communications (IMC) in food industry by using of the AHP-FUZZY technique (Dina food industry)
  amir abdollahi bajestani
• Open Access Article
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  49 - AIDA model simulation with an emphasis on integrated marketing communications (Case of study: Ligno activator product of Jahan Kesht Falat Sabz)
  seyyed moslem alavi Seyyed Mohammadhashem musavee Haghighi
• Open Access Article
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  50 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
  Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab
• Open Access Article
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  51 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
  reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade
• Open Access Article
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  52 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
  Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh
• Open Access Article
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  53 - The Interplay of Strategic and Green Marketing Orientation on Competitive Advantage
  Leila Aliarabi Seyed Abbas Kazemi
• Open Access Article
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  54 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
  Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh
• Open Access Article
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  55 - The relationship between the marketing of computer games and the willingness to buy with the mediating role of culturalization
  dariush tahmasebi ali abedini
• Open Access Article
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  56 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
  Mahta Naeimabadi MOJTABA MOAZEMI
• Open Access Article
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  57 - Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran
  maryam geranmayeh marziyeh geranmayeh
• Open Access Article
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  58 - Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship
  Faezeh Fendereski Mehdi Zanganeh Hosain Dideh Khani Hormoz Mehrani
• Open Access Article
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  59 - Investigating the dimensions of internal marketing on the commitment of employees of Zanjan Municipality departments with the mediating role of employees' attitude towards work
  vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
• Open Access Article
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  60 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
  Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani
• Open Access Article
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  61 - Presentation and validation of brand-customer communication model in social networks
  Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi
• Open Access Article
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  62 - Explanation the Model of Iranian Oil Products Export Performance
  zahra mahdavi mohammad ali abdolvand K. Heidarzadeh m. khoun siavash
• Open Access Article
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  63 - Influencing the Effect of Export Market Orientation on Export Performance: Mediating Role of Marketing Effectiveness and Marketing Capabilities (Case Study: Export Companies in Ahvaz)
  Atefeh Bagheri kahyesh Ghasem Bakhshandeh
• Open Access Article
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  64 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
  azadeh taj amir leila Andervazh mohammad hosseinpour
  10.30495/jomm.2022.63093.1867
• Open Access Article
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  65 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
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  66 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
  faranak khodayari hesamodin zamani
• Open Access Article
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  67 - Identifying and analyzing factors affecting the development of services with a sustainable marketing approach (case study: food industry retailers)
  amir danesh shahraki Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab
• Open Access Article
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  68 - Intellectual Paradigm and Draw a Scientific Map of International Research in the Field of Digital Marketing Tools in the Fashion and Clothing Industry
  mona koshki Shahnaz Nayebzadeh Abolfazl Davodirokabadi Karim Hamadi
  10.30495/jomm.2023.69546.1976
• Open Access Article
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  69 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
  Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian
  10.30495/jomm.2022.60843.1825
• Open Access Article
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  70 - Gap analysis of artificial intelligence deployment in advertising and marketing companies in Iran using the combined approach of ANP and DEMATEL
  Ariana Dabiri fard Jahanbakhsh Rahimi baghmalek
• Open Access Article
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  71 - Presenting the Customer Experience Management Model in Real Estate Marketing with a Mixed Approach
  Reza kochakpour nesfi H. R. Saeednia Hamid Saeedi rahim mohtaram
• Open Access Article
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  72 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
  K. Hamdi F. Ghaffari A. Afsordegan
• Open Access Article
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  73 - Examine Method for Marketing in Insurance Company
  B. Kafi F. Alizadeh Meshkani
• Open Access Article
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  74 - Examining the Match-up Effect in Co-marketing Alliance
  H. Safarzadeh N. Esmaili
• Open Access Article
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  75 - Review and Evaluate of Effective Factors on Marketing Management Absorb of Liquidity Techniques Using TOPSIS and AHP(Case Study:Tejarat Bank)
  R. Samadipour Gh. A. Bazaee
• Open Access Article
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  76 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
  K. Heidarzadeh H. Zand Hesami M. M. Hasanloo
• Open Access Article
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  77 - Determining of Influencing Factors for Identified Products Marketing (Case Study: Identified Egg in Tehran)
  I. Radipour V. Borimnejad
• Open Access Article
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  78 - Analyzing the Reasons for Unpopularity of ATM Cards and Introducing an Appropriate Framework to Iincrease the Use of These Cards
  D. Venus M. Mokhtaran
• Open Access Article
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  79 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
  K. Hamdi H. Vazifehdoost A. Haji Mohammad Ali
• Open Access Article
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  80 - Recognition and Assessment of Effective Factors Regarding Marketing of Alloy Steel Industry in Iran
  H. Ghasemi M. Taghavi M. R. Fani
• Open Access Article
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  81 - Surveying the Impact of Entrepreneurial Orientation and Marketing Information on the Performance of Small and Medium-Sized Enterprises of Markazi Province
  H. Farahani R. Sha′abani H. Ghafari
• Open Access Article
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  82 - Identification and Classification Tools Integrated Marketing Communications (IMC) in Food Industry by Using of the AHP-FUZZY Technique (Dina Food Industry)
  S. Sarmad Saeidi A. Abdollahi Bejestani
• Open Access Article
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  83 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
  M. R. Dalvi Esfahani H. Gorbani M. Bagheri GalehSalimi
• Open Access Article
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  84 - Study Relationship between Usage Marketing Metrics from Innovation View and Achievement of Objective for Customer Relationship Management Based on Gartner’s Model in Isfahan Sepah Bank
  M. R. Dalvi M. Kadkhodayi
• Open Access Article
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  85 - Give a Pattern for Designing Marketing Information System (MkIS) in Tehran Pegah Milk Factories
  H. Mehrani A. Sarafizadeh F. Hafthangi
• Open Access Article
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  86 - Evaluation of the International Traffic Management Role in the Telecommunication Company of Iran and a Proposed Model for Optimizing Management Capabilities
  B. Kafi M. Abdolkarimi
• Open Access Article
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  87 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
• Open Access Article
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  88 - A study of Matching between Marketing Problem Solving Modes and Marketing Management Support Systems in Systems Used by Auto Parts Manufacturers
  R. Baradaran Kazemzadeh M. Kiaeepour
• Open Access Article
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  89 - برآورد ارزش اقتصادی گون سفید (Astragalus gossypinus) و گون زرد (Astragalus verus) در مقایسه با درآمد حاصل از علوفه مراتع در استان اصفهان
  ولی اله رئوفی راد ستاره باقری محمد جعفری آبتین میرطالبی
• Open Access Article
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  90 - Iranian Music Marketing in The Digital Era
  Mohammad Beigi Abbasali Ghaiyoomi Sousan Alaei Niloofar Solhjoo
• Open Access Article
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  91 - Designing ethical marketing model in tourism industry(Shiraz)
  mehrnoosh khabiri محسن رنجبر Dr.ali Akhavan Ghannadi
  10.30495/jcm.2022.20122
• Open Access Article
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  92 - Design the Pattern ‘Developing Of ExportingCultural Goods’
  دکتر عباس معمارنژاد زهره حسین زادگان
• Open Access Article
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  93 - Design of a Model for Cultural Marketing Management (CMM) with Cultural Development Approach (CDA)
  اسحق رسولی
• Open Access Article
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  94 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
  mohammad rahimi Mohammad Alizadeh
  10.30495/jisds.2007.21260
• Open Access Article
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  95 - Investigating and prioritizing social marketing factors affecting the promotion of digital product sales using the best-worst (BWM) technique.
  yousof adib mehdi rouholamini Shahrbanou Gholipoor Fereydoni
• Open Access Article
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  96 - Evaluate the Effect of Marketing Mix on Perceived Value, Destination Image and Loyalty of Tourists for Sustainable Tourism Development (Case Study: Astara Coastal City)
  محمد علیزاده محمد رحیمی سعیده اسماعیلی سونیا ازهری
• Open Access Article
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  97 - The effect of ethical virtues of marketing on internet marketing and relational marketing in food customers of Kale city of Hamedan
  akbar ghorbanichegeni mohamad taherirozbahani
  10.30495/ums.2022.21831
• Open Access Article
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  98 - The effective factors on marketing behavior of pomegranate growers in Tarom Township
  Behnaz Mirzaei Ali Shams Halimeh Razmi Ali Farhadi
  10.30495/jaeer.2022.19234
• Open Access Article
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  99 - Estimating of market power and marketing margin in the Iranian horticultural products market using the non-structural approach of Lerner index (Case study of apple product)
  mojtaba barzegar devin Gholam reza yavari abolfazl mahmoodi
  10.30495/jaeer.2023.68802.10935
• Open Access Article
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  100 - Evaluation of Ecotourism Sustainability Marketing Strategies in Iran Free Zones: (A Case Study of Arvand Free Zone)
  Nasrin Zabihi Samani Abdolhadi Darzian Azizi Belgheis Bavarsad
  10.30495/jest.2022.65376.5607
• Open Access Article
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  101 - Identify the dimensions of marketing strategies in ecotourism in order to achieve sustainable economic, social and environmental development; Phenomenological research
  hosein rahimi kelver iman ghasemi hamedani
  10.30495/jest.2022.63595.5525
• Open Access Article
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  102 - Identification and ranking of the marketing mix of services in the banking industry focusing on financial services & Investment using DEMATEL
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• Open Access Article
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  103 - Designing a Business Marketing Model with a Social and Political Approach and Its Reporting Method
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  104 - Provide intelligent classification model based on perceptron artificial neural network (MLP) and hierarchical analysis (AHP) in digital marketing services to prioritize liquidity and investment risk
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• Open Access Article
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  105 - Designing and explaining the integrated marketing communication model in the financial and economic growth of the tourism industry
  Ali Mirtaheri Abdullah Naami Alireza Rousta
• Open Access Article
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  106 - Assessing the various risks of the Iranian petrochemical industry
  Jehad Barzigar Mohammad Jalili
• Open Access Article
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  107 - Presenting a strategic model of marketing capacities and its impact on financial performance in order to develop investment in Khuzestan steel industry
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• Open Access Article
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  108 - Designing a quality model of integrated marketing communications for specialized banks in Iran
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• Open Access Article
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  109 - The Application of Downside Risk and Arbitrage Pricing Model in Risk Assessment (Financial Marketing Approach to Iran's Petrochemical Industry)
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• Open Access Article
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  110 - Investigating the relationship between market orientation in order to create and develop new products on the company's financial performance (focusing on Iran Dairy Company (Pegah))
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• Open Access Article
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  111 - Assessing the effects of board structure and diversity on the performance and capability of companies in Iran: A case study of marketing capability in companies listed on the Tehran Stock Exchange
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  112 - Design and validation of an integrated marketing communication model in Stock Exchange
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  113 - Investigate the Antecedents and Consequences of Brand Love with the Approach of Contrasting Social Media Marketing Activities and Customers’ Lived Experience (Study case: Alifard Company, Sanich Industrial Group)
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• Open Access Article
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  114 - Electromagnetism-like algorithm for fuzzy flowshop batch processing machines scheduling to minimize total weighted earliness and tardiness
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• Open Access Article
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  115 - Interpretive Ranking of Marketing Functions for Sustainable Ecotourism in Free Zones of Iran
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  116 - بررسی رضایتمندی بازدیدکنندگان از عناصر آمیخته بازاریابی گردشگری برج میلاد
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  117 - ادراکات و نگرش‌های مصرف کنندگان نسبت به ارتباطات بازاریابی سبز در جامعه
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  118 - بررسی نگرش‌های مصرف کنندگان نسبت به ارتباطات بازاریابی سبز در جامعه
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  119 - Factor Analysis of Factors Affecting the Improvement of Apple Marketing in West Azerbaijan Province
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  10.30495/sarj.2022.1963416.1079
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  120 - Identifying antecedent and consequence of Market Orientation in the Dairy Industry (Case Study of Ramak Dairy Products Company)
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• Open Access Article
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  121 - Designing a green marketing process model in the pharmaceutical industry
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• Open Access Article
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  10.30495/imj.2021.686402
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  123 - E-commerce model design in sports services marketing
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  124 - Examining the components of Islamic marketing based on the product dimension in electronic businesses from the customer's point of view
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  125 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
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• Open Access Article
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  126 - The Effect of the Rate of Sensing and Responding to the Technological Changes on Business Opportunity of Corporates
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  127 - بررسی حاشیه بازاریابی ،انگور غوره و کشمش در شهرستان ابهر استان زنجان
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  128 - Providing a model for the performance of tourist hotels based on market orientation: the mediating role of strategic marketing plans (case study: Isfahan tourist hotels)
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  129 - بررسی‌ بازاریابی‌ سیب‌ در شهرستان ارومیه‌ با استفاده از الگوی
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  130 - ارزیابی ارزش کل ادراک شده مشتری ازدیدگاه ارزش اجتماعی
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  131 - Identifying the consequences of implementing marketing excellence
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  132 - رتبه بندی آمیخته بازاریابی در گردشگری مقاصد مذهبی ایران با استفاده از فنون MADM مطالعه موردی: مشهد مقدس
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  133 - بررسی رابطه بین استفاده از اینترنت با بازاریابی بیمه عمر (مورد مطالعه : نمایندگیهای بیمه ایران در استان زنجان )
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  134 - Ranking the dimensions of the social security organization's medical tourism marketing model using multi-indicator decision-making methods
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  135 - تأثیر ترفیعات در بازاریابی پیوندی بر تصمیم خرید مصرف کننده
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  136 - تعیین میزان تأثیر تاکتیکهای بازاریابی ارتباطی بر رفتار خرید مصرف کنندگان
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  137 - investigating marketing knowledge and skills the contrastive study between managers, instructors and marketing students
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• Open Access Article
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  138 - "compilation the export strategies for the industrial clusters of dried fruits with an emphasis on raisin product"
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  139 - An investigation of the connection between innovation culture and market performance considering product innovation and marketing
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  140 - Survey and ranking of barriers and limitations of green marketing in the use of herbal medicines
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  141 - Providing an electronic marketing model of digital banking in Iran and evaluating the validity of the model with mixed method approach
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  142 - Agile marketing Systemability Statistic Model
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  143 - Social Media and Communicative Marketing Strategies in Modern Banking
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  145 - Effects of relationship marketing bonds on Customer satisfaction and share of customer in banking industry
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  146 - The sociological study of effective tactics on viral marketing and its effect on purchasing behavior (Case study of Refah chain stores of East Azerbaijan province)
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  148 - The Effect of the Coronavirus Disease Pandemic on Efficiency with the Mediating Role of Marketing Capabilities and Strategic Orientation: A Case Study of Small and Medium-Sized Businesses of Tehran Province
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  149 - The Diamond Model of Digital Marketing Capabilities in Chain Stores with an Approach to Improving Productivity
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  154 - Investigating the Effect of Marketing Mix (4P) on the Sales Increase of Waterheaters Produced by Ghaynar Khazar Compay in Tabriz
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  157 - An Analysis of the Impact of Social Marketing Plans Implemented by the Municipality of Hamadan on Environmental Beliefs
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  158 - ارائه الگوی بازاریابی سبزدر موقعیت های سینمایی در ایران
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  159 - بررسی تاثیر جهت گیری بازار بر ارزش ویژه برند در بخش خدمات بازاریابی سبز (مورد مطالعه: شرکت سبز گلشن)
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  160 - بررسی رابطه جهت گیری بازار و سرمایه فکری با موفقیت محصول سبز
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  161 - نقش مدیریت ارتباط با مشتری الکترونیک در رفتارهای بازاریابی و عوامل محیطی سبز
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  162 - اهمیت برنامه‌‌ریزی‌ استراتژیک در فروش محصولات ارگانیک در شرکت‌های دانش‌بنیان
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  163 - تبیین فراتحلیل مسائل بازاریابی سبز و پایداری در صنعت CNG
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  165 - Supply Chain Integration and its Impact on Sustainability of Export and Marketing Development in Tourism Industry by Relying on the Role of Agencies (A Study in Tabriz Travel Agencies)
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  166 - Modeling the attraction of investment in Iran's sports tourism industry with an emphasis on mix marketing and sustainable development
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  167 - A Mixed Modeling of Sustainable Marketing in Iranian Sports Tourism Industry
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  168 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
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  169 - Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
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  170 - Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
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  171 - Presenting the relationship model of customer hostility with mixed elements of marketing in the Modirankhodro company
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  172 - Investigating electronic customer relationship management in marketing behaviors with regard to the mediating role of social responsibility in Golestan Gas Company
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  176 - Investigating the role of marketing mix on sales improvement the sale of agricultural products in Saqqez County
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  177 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
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• Open Access Article
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  179 - بررسی رضایتمندی بازدیدکنندگان از عناصر آمیخته بازاریابی گردشگری برج میلاد
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  180 - راهبردهای ضد بازاریابی و ارزش محصولات صنایع غذایی از دیدگاه مشتریان
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  181 - بهره‌گیری از تحلیل عاملی در ارائه مدلی از عوامل مدیریت دانش بازاریابی
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  182 - بررسی تاثیرجایگاه‌یابی مجدد برند درعملکرد برند در بازارهای بین‌المللی
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  183 - The effect of product innovation capacities, market intelligence, pricing and marketing communications on the international performance of companies with the role of mediator of competitive advantage (case study: Asa Tejarat Caspian Company in Mazandaran province)
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  185 - Evaluate the effect of marketing mix on the perceived value, destination image and loyalty of Tourists (Case Study: Khalkhal City)
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  186 - Priority Setting to Influential Factors in the Hotel Management Industry Marketing with Emphasis on AHP Method (A Case Study: Guilan Province)
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  188 - .
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  189 - طراحی مدل استراتژی بازاریابی صادرات چای برای بازارهای هدف
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  191 - طراحی استراتژی های بازاریابی محصول کیوی جهت ورود به بازارهای بین المللی به روش گراندد تئوری و روش SWOT(مطالعه موردی: شرکت امین کاسپین شمال)
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  192 - طراحی الگوی استراتژی های نوین بازاریابی محصولات جدید لبنی در ایران
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  193 - تبیین عوامل موثر در اثربخشی فروش به روش کیفی«تئوری زمینه‌ایی» (مطالعه موردی صنایع غذایی)
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  196 - Investigating the Effect of Entrepreneurial Orientation on Business Performance with the Mediating Role of Green Marketing Strategy, Green Process and Green Product Labeling in Iran Air Company
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• Open Access Article
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  197 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
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  199 - The comparison of the use of 4c customer-oriented mixed marketing in public libraries of Kermanshah based on user’s views
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• Open Access Article
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  200 - The implementation of information marketing programs in Iranian National Library and offering a proposed model: a feasibility study
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• Open Access Article
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  201 - Comparative Study of Qom’s Participative libraries and public Libraries affiliated to Foundation of Public libraries concerning the Application Level 4p Marketing Mix Style
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  202 - بررسی تأثیر رفتار فرهنگ بازاریابی کشور میزبان بر سهام سرمایه‌گذاری مستقیم خارجی
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  203 - تأثیر پایشگری محیطی و برنامه‌ریزی بازاریابی بر بهره‌وری بازاریابی مقاصد گردشگری روستایی
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  204 - the impact of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry
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  205 - Designing a marketing model in Iran's industry, mining and trade organization with a theme analysis approach
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  206 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
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  207 - Price Transmission Mechanism and its Impact on Marketing Margins of south Fish of Iran
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  208 - مزیت رقابتی داده کاوی در بانکداری الکترونیکی در برابر نااطمینانی‌های اقتصادی
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  209 - Developing a conceptual framework for the use of digital marketing in the capital market based on theories of planned behavior and technology acceptance Case study: stock brokerage companies in Tehran
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  210 - Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method
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  211 - Designing an Emotional Marketing Model with Emotional Approach in orde to Implemnt Goog Governance: Case Study of Bank Sepah Customers in North of Tehran
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  212 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
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  213 - عارضه یابی نتایج عملکرد شرکت رادیاتور ایران از منظر مشتری( مطالعه موردی در شرکت رادیاتور ایران)
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  214 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
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  215 - Designing an Integrated Development Model to Evaluate the Marketing Capabilities Criteria in Tejarat Bank: Explain the Resource-Based View
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• Open Access Article
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  216 - Designing and providing marketing services for Sepah Bank in the banking industry
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  218 - Presenting a conceptual model of corporate banking in specialized banks
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• Open Access Article
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• Open Access Article
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  223 - Investigating the effect of organizational capabilities on competitive performance with the mediating role of organizational agility
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  224 - Digital Marketing Validation Based on Marketing Intelligence in Isaco
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  225 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
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  226 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
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• Open Access Article
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  227 - Provide a native model of integrated marketing communications (IMC) based on brand promotion
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  228 - Provide a model of strategic marketing capabilities based on competitive advantage in the banking industry based on the foundation data approach
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• Open Access Article
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  232 - طراحی مدل قابلیت های بازاریابی برون گرا به منظور بهبود عملکرد بانکهای دولتی
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  235 - Investigating the effect of organizational culture and dynamic capabilities on organizational performance with regard to the role of e-commerce acceptance
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• Open Access Article
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  236 - Presenting the digital marketing development model in the trade-business sector based on the analysis of obstacles and inhibiting factors of industrial companies
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  237 - تحلیل نقش مؤلفه‌های کانال‌های توزیع در ارتقای وفاداری مشتریان
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  238 - شناخت رابطه ی ابعاد هوش رقابتی و اثربخشی فعالیت های بازاریابی
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  239 - بررسی و رتبه بندی عوامل مؤثر بر رضایتمندی مشتریان بانک شهر از ارائه خدمات و رابطه آن با وفاداری به برند (مورد مطالعه: شعب بانک شهر در تهران)
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  240 - طراحی مدل بازاریابی پزشکی با استفاده ازروش تحلیل مضمون
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  241 - شناسایی و اولویت­بندی عوامل اثربخشی تارنمای شرکت‌های خدمات بازاریابی
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  242 - مدل سنجش تاثیر مولفه‌های منتخب بازاریابی، بر ارزش ویژه برند
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  243 - مدل سنجش فرآیند مدیریت دانش بازاریابی : رویکرد آمیخته
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  244 - بررسی رابطه بین هوش رقابتی با عملکرد بازاریابی در بانک اقتصاد نوین
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  245 - بررسی و ارزیابی عوامل مؤثر بر بازاریابی صنعت آلومینیوم در شرکت آلومینیوم ایران
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  246 - تعیین استراتژی بهینه بازاریابی در صنعت بانکی با رویکرد ترکیبی ANP و TOPSIS (مورد مطالعه: بانک صادرات)
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  247 - تأثیر آمیزه بازاریابی پایداری بر موفقیت بازاریابی پایداری
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  250 - تاثیر بکارگیری تحلیل های مبتنی بر وب بر سنجش عملکرد و بهینه سازی بازاریابی دیجیتال (مطالعه موردی: شرکت های دیجیتال محور در تهران)
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  252 - بررسی دیدگاه حسابرسان درباره فعالیت‌های بازاریابی
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  284 - بررسی اثرات تفکر استراتژیک و یادگیری سازمانی بر عملکرد بازاریابی شرکت (مطالعه موردی: شرکت لبنی کاله)
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