-
Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Designing a Brand Reputation Development Model Based on Corporate Social Responsibility with Future Study Approach in the Iranian Banking Industry
Elnaz Mehdibeiraghdar Mohammad Haghighi -
Open Access Article
5 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi -
Open Access Article
6 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
7 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
8 - Designing a model for surviving and strengthening the hotel brand in the tourism industry with future studies approach through Grounded Theory (case Study: Selected 4 and 5 star hotels in Mashhad)
behnaz daneshmand Mohammad Haghighi Azim zarei golnar shojaei -
Open Access Article
9 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
10 - Survey of the Impacts of Effecting Factors on Consumers’ Attitude & Behavior and their effects on FMCGs Company's Future Decisions about Brand Extension Strategy
Abbas Saleh Ardesteni Behrooz Ghasemi Samaneh Parsa -
Open Access Article
11 - Investigating The Effect of Brand Credibility on Customer Loyalty in the Iranian Banking Industry
K. Heidarzadeh F. Ghafari S. Farzaneh -
Open Access Article
12 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi -
Open Access Article
13 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
14 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
15 - The impact of social responsibility and perceived quality are the preferred brand in the export of bank branches Amol
Hajieh Rajabi Farjad Iman Ghasemi Hamedani -
Open Access Article
16 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses
Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani -
Open Access Article
17 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
18 - The effects of sustainable marketing activities on brand loyalty in dairy products with the intermediary effect of brand image, trust and customer satisfaction
naser azad mahtab alsadat mousavi fard -
Open Access Article
19 - Brand equity and brand image with customer loyalty in pharmaceutical companies
atiyeh moradi Hossein vazifehdust -
Open Access Article
20 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani -
Open Access Article
21 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
22 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
23 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
24 - Brand personality typology for Media organizations (Case: Iranian TV channel and Persian satellite channels)
mohammad reza parizad reza ebrahim zadeh Mehrdad Sadeghi -
Open Access Article
25 - The Role of Social Networks as a Medium to Build Brand Equity
Babak Farbodnia Ali Akbar Farhangi Mohammad Soltanifar -
Open Access Article
26 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
27 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
28 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
Hamed Abdolrasoli zal -
Open Access Article
29 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
Soheila Zarinjoy alvar Donya Bavi -
Open Access Article
30 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
31 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers
Mahboub Sheikhalizadeh Parisa Anguri -
Open Access Article
32 - The effect of open innovation on brand authenticity of football clubs through the mediation of brand image
amir derakhshan mehdi kohandel Hossein Abdulmalek said namat khalifeh -
Open Access Article
33 - Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM)
Soraya Fathallahi Elham Faridchehr Nader gharib navaz VahidReza Mirabi -
Open Access Article
34 - Investigate possibility of applying Contrarian strategy for short-term investment
زهرا جعفرزاده مجید زنجیردار مهدی کریمی تبریزی -
Open Access Article
35 - The Study Of The beneficially Contrarian Investment Strategy To Gain The Return And Analyze Sensitivity Of Financial Indicators By Using Tukey Test In Tehran Stock Exchange
محمود معین الدین شهناز نایب زاده رسول زارع مهرجردی علی فاضل یزدی -
Open Access Article
36 - آزمون بکارگیری راهبرد معاملاتی معکوس درتشکیل پورتفوی در بورس اوراق بهادار تهران
محمد تقی ضیایی بیگدلی کیومرث بهرامی -
Open Access Article
37 - Evaluating The Simultaneous Role of Investor’s Sentiment and Brand Equity on Short-Term performance of the Initial public Offerings (Evidence from the Iran Capital Market)
Nooshin Kafshi Abdolmajid Abdolbaghi -
Open Access Article
38 - Content Strategies in Social Media: Health-Oriented Brand Communities in Iran
kianoush nazari ameleh pejman jafari farhad ghaffari -
Open Access Article
39 - Analyze Marketing Factors Influencing the Desire to Choose a Hospital Brand
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
40 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi -
Open Access Article
41 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products)
aniseh ghodrati Moghadaseh Mohammadian -
Open Access Article
42 - The effect of product innovation features and brand communication on brand equity (Case study: Ramand Hungarian Mushroom Cultivation and Industry Company)
faranak khodayari behnaz khodayari leyla sheikhlar -
Open Access Article
43 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
44 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh -
Open Access Article
45 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
46 - 0
بهنام قربانی فرد -
Open Access Article
47 - Studying the relationship between brand and consumer (case study: electrical home appliance)
fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف -
Open Access Article
48 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile)
مریم کناره فرد سید علیرضا موسوی -
Open Access Article
49 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
50 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
51 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran)
shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi -
Open Access Article
52 - Media mix elements affecting service brand equity case study: bank sina
Razieh Abedini ali farhangi -
Open Access Article
53 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
hadis ebrahimi Malihe Javani -
Open Access Article
54 - Investigating the influence of customer equity framework on purchase intention of leasing companie’s customer
fereshteh sadeghi azar haris Ahmad Rahchamani -
Open Access Article
55 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
56 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
57 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
58 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
parviz alilou Hamidreza Saeednia ali Badie Zadeh -
Open Access Article
59 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
iman hakimi -
Open Access Article
60 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
61 - The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)
Hasan Ghorbani Dinani Raheleh Fattahi Maryam Jouzdani -
Open Access Article
62 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
63 - The Effect of Brand Personality and Brand Image on Word of Mouth
Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali -
Open Access Article
64 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach
Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami -
Open Access Article
65 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
shahab bahrami -
Open Access Article
66 - Studying the effect of perceived e-service quality and perceived security on brand equity
Mohsen Khunsiavash elika amirasl Majid Mohamadipour -
Open Access Article
67 - The Impact of Young Brand Identity on Brand Loyalty by Mediating Customer Satisfaction in the Mobile Industry
Maryam Ghamari Poor Zahra Amir Hoseini -
Open Access Article
68 - Place brand value and citizen's brand attachment; analyzing the role of mediator of place satisfaction
mehdi khademi fereshte amirkhani Hanieh Fathi -
Open Access Article
69 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi -
Open Access Article
70 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani -
Open Access Article
71 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
72 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi -
Open Access Article
73 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh -
Open Access Article
74 - The Effect of Market Mavens Dimensions on Hedonic Shopping
elahe shahinfar Naser Azad -
Open Access Article
75 - The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry
bahram seyedin hossein budaghi khaje nobar mojtaba ramezani -
Open Access Article
76 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
77 - Presentation of Conceptual Model of Customer Experience Management of Brand Relation Based on Foundation Data Theory
۰Keyvan ۰Ghayemalaee Hassan Esmailpour Hamidreza Saeednia Farideh Haghshenas -
Open Access Article
78 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
79 - The Impact of Brand Image, Ethical Behavior and Service Quality on Patient Loyalty Considering the Mediating Role of Patient Satisfaction (Case Study: Tehran Ophthalmology Private Centers)
amirhossein samadzadeh Mohammad ail abdolvand mohsen KhunSiavash -
Open Access Article
80 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
81 - Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran)
soraya fatholahi Elham Faridchehr nader ghareb navaz vahed reza mirabi -
Open Access Article
82 - The Effect of social media marketing activities on brand equity and customer response (Case study: Yal lock Company)
Mahta Naeimabadi MOJTABA MOAZEMI -
Open Access Article
83 - The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry
firouze hajialiakbari narges moosavi -
Open Access Article
84 - The Effect of Ethical Perceptions on the Purchase Intentions with the Role of Consumer–Corporate Identification and Brand Trust (Case Study: Samsung Mobile Customers)
mohammad ali nasimi samira pali -
Open Access Article
85 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
86 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram -
Open Access Article
87 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman -
Open Access Article
88 - The Impact of Applying Brand Positioning and Customer Experience on Loyalty (Case Study: Hamrahe Aval)
Ramezan Noori Babian Mohammad Aghayee Nader Qaribnavaz Vahid Nasehifar -
Open Access Article
89 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani -
Open Access Article
90 - Brand Authenticity in the Healthcare Industry: Analyzing of the Antecedents, Consequences and Dimensions by Using Qualitative Approach
Arash Dehghan Mohammad Javad Taghipourian Sohiela Nazarpour Marzieh Gorji -
Open Access Article
91 - Presentation and validation of brand-customer communication model in social networks
Nazanin Emamgholi Shahram Hashemnia Ozhan Karimi -
Open Access Article
92 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
93 - Providing a brand-customer relationship model on the Instagram social network
Shahram Hashemnia Ozhan Karimi Nazanin Emamgholi -
Open Access Article
94 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
sara rostamizad K. Heidarzadeh fereshteh lotfizadeh -
Open Access Article
95 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
amirhosein shahidi shahnaz nayebzadeh -
Open Access Article
96 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
97 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
Hossein Norouzi Dariush Tahmasebi Aghbelaghi -
Open Access Article
98 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
hashem Rashidi goghakhor ali Rezaian -
Open Access Article
99 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
shahoo zamanidadaneh mohamad reza Esmaili ali zarie -
Open Access Article
100 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company)
Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian -
Open Access Article
101 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani -
Open Access Article
102 - The Impact of Social Media Marketing Efforts on Customer Value in Luxury Brands (Case study: luxury brands in the clothing market)
Ebrahim ghaed Habib Shirafkan Lamso Alireza Hadadian -
Open Access Article
103 - Designing and Explaining the Entrepreneurial Marketing Model on E-Marketing with the Effect of Brand Personality Differentiation on Purchasing Intention
Abdolreza Borhaninejad Fataneh ALIZADEHMESHGANI Mousa Rezvani Chaman Zamin kamaladdin rahmani -
Open Access Article
104 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
KUMARS MOHSENIMEHR hossain budaghi khaje nobar -
Open Access Article
105 - Designing a nation branding model in the field of industrial products and services export
Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi -
Open Access Article
106 - A Review of Tourism Destination Love: Management Implications for Tourism Businesses
Abas Falahnezhad Mohammad ail abdolvand Kambiz Heidarzadeh MOHSEN khounsiavash -
Open Access Article
107 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
108 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
109 - Presenting a Brand Development Model in Tourism of Natural Places
Yasamin Golafshan Yousefi, Azam Rahiminik sina Nematizadeh mandan momeni -
Open Access Article
110 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
amir hooshang nazarpouri Mojtaba Hasanvand Nasrin Hasanvand Razie Jazaire -
Open Access Article
111 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
farinoosh lazar -
Open Access Article
112 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
babak roozbahani S. Sarmad Saeidi behrooz ghasemi -
Open Access Article
113 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
Iman Akhbarati Fariz Taherikia Seyed mehdi jalali -
Open Access Article
114 - The Relationship between Social Media Marketing and Consumer Behavior Based on Age Group with the Mediating Role of Brand Equity in Irancell Communication Services Company
Zeinab Shabaninejad Ehsaneh Nejad Mohammad Nameghi Hassan Esmailpour -
Open Access Article
115 - Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables
Zahra Rahimi Naser Azad Abdullah Naami Mahmoud Modiri -
Open Access Article
116 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
H. Karamian A. Shekarchizadeh R. Rismankarzadeh -
Open Access Article
117 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi -
Open Access Article
118 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi -
Open Access Article
119 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile)
S. A. Mousavi M. Kenarehfard -
Open Access Article
120 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
121 - Examining the Match-up Effect in Co-marketing Alliance
H. Safarzadeh N. Esmaili -
Open Access Article
122 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank)
A. A. Farhangi R. Abedini -
Open Access Article
123 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach
M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi -
Open Access Article
124 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
125 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran)
A. Zamani Moghadam Sh. Jafari far -
Open Access Article
126 - Factors Affecting Customer Retention Among Cell Phone Users
Gh. Ansariranani M. Mohamadian A. Sina Ghods, -
Open Access Article
127 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
S. Ghorbani Ghavidel S. M. Shabgo Monsef -
Open Access Article
128 - Investigating the Influence of Customer Equity Framework on Purchase Intention of Leasing Companies’ Customers
A. Rahchamani F. Sadeghi Azarharis -
Open Access Article
129 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
130 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
M. Samadi Z. Ziaei -
Open Access Article
131 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
P. Ghasemi A. Darzian Azizi -
Open Access Article
132 - Study of the Relationship between the Country of Origin and the Brand Equity Case Study: Grad
N. Alsadat Najafizadeh M. Mehrabi R. Karjalian A. Mashayekhnia -
Open Access Article
133 - Investigation of the Effects of Corporation Ability Association and Brand Awareness on Repurchase Intention and Mediator Roles of Quality Perception and Brand Resonance in Consumer Decision Marketing Process
A. R. Kia -
Open Access Article
134 - Co- brand Strategy, Based on Customers' Attitude in Laptop, Cell phone and Automobile Products
E. Shahtahmasbi Kh. Nesaei -
Open Access Article
135 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
H. Ebrahimi M. Bagheri GalehSalimi -
Open Access Article
136 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity
M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi -
Open Access Article
137 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
M. Mahmoudi Maymand A. Harandi -
Open Access Article
138 - The Influence of Organizational Climate’s Dimensions on Fulfilling of the Brand Promise(Case Study: Maskan Bank)
B. Ghorbanifard Sh. Hashemnia S. Sh. Mosavi -
Open Access Article
139 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf -
Open Access Article
140 - A New Framework For International Branding
H. Vazifehdoust N. Zarinnegar -
Open Access Article
141 - Effects on Consumer-Based Brand Equity: Evaluation of Factors
A. H. Ebrahimi B. kheiry S. Yadegari -
Open Access Article
142 - The Influence of Product Involvement on Brand Loyalty
H. R. Saeidnia S. Jamalinejad -
Open Access Article
143 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
Zeinab Ziaee Abbas Abbaspour Ali Akbar Farhangi -
Open Access Article
144 - Identify the Components of Branding in Art Galleries in Tehran
Taktom Farmanfama Mahbubeh Palangi -
Open Access Article
145 - The Effect of Developed Social Support on Customer Satisfaction and Citizenship Behavior
karim hamdi -
Open Access Article
146 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
sara hamidi Karim Hamdi Mohammad Hassan Behzadi -
Open Access Article
147 - The Role of Social Indifference in the Branding Crisis caused by Food Security Scandals in Developing Societies
Sara Hamidi Karim Hamdi Mohammad Hassan Behzadi -
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148 - The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image in the hotel industry (Case study: five star hotels Tabriz City)
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270 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
271 - Provide a brand affiliation model based on brand experience with customers of shopping malls and malls
Hamed Asl Roosta Abdollah Naami Abdolhamid Hajipoor Ahmad Sardari -
Open Access Article
272 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
273 - Model presentation for developing brand-consumer relationships in the hotel industry based on Grounded Theory
hamid alizadeh Bahram kheiri Seyed Abbas Heydari -
Open Access Article
274 - Designing and optimizing the value creation model for bank customers in the process of creating a common brand value.
hamidreza kojouri vahidreza mirabi hosin safarzadeh -
Open Access Article
275 - Presentation of a Brand Equity Model Influenced by Social Media Marketing Activities
Mohammad nafeii Leila andervazh Hamidreza saeednia -
Open Access Article
276 - Identify the parameters that determine brand value and provide a model for brand pricing and valuation
vahidreza nesabi Bahram kheiri hamidreza yazdani -
Open Access Article
277 - Identifying Operational, Cognitive, Affective and Behavioral Consequences of Brand Schizophrenia: Grounded Theory Approach
Hamid Tahmasebifard Bahram kheiri Mandan Momeni -
Open Access Article
278 - Impending of brand equity aspects on creat customers satisfaction and loyalti
Milad Farzin Majid Fani Marzieh Sadeghi -
Open Access Article
279 - Design and presentation of brand personality marketing model to enhance customer loyalty
reza begmoradi Alireza Rousta Esfandiar Doshmanziyari -
Open Access Article
280 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
281 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
hossein norouzi fatemeh darvish ali shojae -
Open Access Article
282 - Designing a model for improving the mental image, awareness and recognition of the Post Bank of Iran brand in attracting customers
Ahmad Shamsi Alireza Shirvani mashaallah valikhani -
Open Access Article
283 - Designing a social media marketing model for chain stores based on brand equity from a consumer perspective
soniya behzadinasab Leila Andervazh Ebrahim albonaiemi -
Open Access Article
284 - The Effect of Ethical Marketing on Brand Credit: Mediating a Service Recovery Strategy
Behrooz Eskandarpoor Babak Heydari Iraqi somayeh saebnia -
Open Access Article
285 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
seyed reza mousavi fard seyed reza hasani -
Open Access Article
286 - Effect of customer experience on revisit intention to FMCG industries with consideration of loyalty, hedonic values and brand equity.
faezeh mohammadi sina nematizadeh seyed abbas heydari hossein safarzadeh -
Open Access Article
287 - The Impact of Social Media Content on Brand Equity based on Firm Generated Content and User Generated Content.
Amirshayan Ghazanfari Abbas Saghaei Kambiz Heidarzadeh -
Open Access Article
288 - Identifying model of media performance with the brand equity approach in startup businesses
Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh -
Open Access Article
289 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
290 - Designing the optimal model for selecting a supplier with a focus on the brand in Sapco (Case study: Danesh Bonyan Milan Chesb Company)
shiva eslami alireza sheikh ahmad mahdijoo -
Open Access Article
291 - Investigating the effect of service marketing mix on brand value of Saderat Bank of Tehran province (case study of North Tehran region)
sasan issazadeh nesheli mohamad reza rostami -
Open Access Article
292 - بررسی تاثیر اعتبار برند بر وفاداری مشتریان در بخش خدمات ارتباطی
وحید پریچهر حمیدرضا سعیدنیا -
Open Access Article
293 - بررسی واکنش مصرف کننده در برابر استراتژی گسترش برند
بهرام خیری محمد سعید زمانی -
Open Access Article
294 - برند (نام تجاری) مبتنی بر ارزش افزوده و رفتار مشتریان
فریدون رودپشتی معصومه اسدی -
Open Access Article
295 - شناسایی اجزای DNA برند در آموزش عالی (مطالعه موردی دانشگاه آزاد اسلامی)
ناصر آزاد آزاده فاطمی فر خدیجه قائم مقامی فراهانی -
Open Access Article
296 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
شهناز نایب زاده اکرم اقبالی یاسین رادمنش -
Open Access Article
297 - بررسی تأثیر رفتارهای شهروندی سازمان بر تصویر برند
هاشم آقازاده غلامرضا جندقی زینب مولوی -
Open Access Article
298 - بررسی عوامل مؤثر بر خرید کالاهای دارای برند خصوصی (مورد مطالعه: نام تجاری اتکا)
بهروز قاسمی فاطمه آخوندی -
Open Access Article
299 - بررسی رابطه بین هویت و اعتماد برند با حمایت از برند
سیدکامران نوربخش محمود سواررخش -
Open Access Article
300 - بررسی تأثیر محرکهای ارزش برند بر ارزش برند مشتری محور (موردمطالعه : مشتریان و مخاطبان برند نایکی در شهر تهران)
سمانه نژاد یوسفی حسن اسماعیل پور -
Open Access Article
301 - مدل سنجش تاثیر مولفههای منتخب بازاریابی، بر ارزش ویژه برند
منصوره علیقلی رضا حسینیه اصفهانی -
Open Access Article
302 - ارائه مدلی برای تبیین عوامل مؤثر بر قصد رأی دادن شهروندان
علی نویسی احسانه محمدنژادنامقی نصرت الله شادنوش -
Open Access Article
303 - بررسی عوامل مؤثر بر تعویض برند در مشتریان بانکها
نادر غریب نواز غلامرضا زمردیان محمد انصاری -
Open Access Article
304 - بررسی تاثیر مستندات برند، آوازه ی برند و هویت برند بر رضایتمندی و وفاداری مشتری از برند(مطالعه موردی : بانک دی)
مصطفی عبدی نادره السادات نجفی زاده -
Open Access Article
305 - برندمداری و بهبود عملکرد شرکتها
حسین صفرزاده کبری مرادی -
Open Access Article
306 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی -
Open Access Article
307 - بررسی تأثیر دانش و روابط برند بر تصمیمهای خریدهای جاری و آتی مشتریان مواد غذایی (مورد مطالعه: شرکت مینو)
کامران نوربخش روحالله طاهری حامد قباخلو -
Open Access Article
308 - بررسی نقش تعدیلگر ارزشهای لذتگرایانه بر رابطه بین پیشامدها و پیامدهای برند
بهرام خیری شبنم ملکیان -
Open Access Article
309 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده -
Open Access Article
310 - بررسی تاثیر ارزش ادراکشده برند، درگیری مصرفکننده و رضایت مشتری بر وفاداری مشتری در صنعت بیمه (مطالعه موردی: مشتریان بیمه سامان)
جمشید صالحی صدقیانی فاطمه قاسم زاده گوری شایان بختیاری -
Open Access Article
311 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
312 - بررسی تأثیر کیفیت خدمات بر تصویر برند با نقش میانجی بازاریابی رابطه ای، ارزش ادراک شده برند و وفاداری به برند (مورد مطالعه ای: شرکت های ارائه دهنده خدمات اینترنتی و ارتباطی شهر خرم آباد)
نجم الدین موسوی راضیه فعلی محمد بوعذار -
Open Access Article
313 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
314 - Study of Effects of Financial Information on Stock Price Momentum in Winning and Losing Portfolios Using Data Mining Methods: Neural Networks and Decision Trees
hamid bodaghi razvan hejazi Mohammadreza Mehrabanpour -
Open Access Article
315 - Philosophical Attitude in Investment Return, Portfolio Management and Valuation of Companies by Financial Analysts Using Winner's Curse Theory
Alireza Heidary abbas ramzanzadeh zaidi Ali Bayat Vahab Rostami -
Open Access Article
316 - ارزشگذاری برند بانکها مبتنی بر مدلهای ارزشگذاری برند با استفاده از مدل تصمیمگیری چند معیاره Topsis (مطالعه موردی: بانک ملت، پاسارگاد و پارسیان)
پیام حنفی زاده مسعود فاضلینیا -
Open Access Article
317 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
318 - Studying Effects of Using Green Marketing Strategy on Customers Preference in Buying and Consumers Loyalty to Green Home Appliance Brand.
ali Yavari jafar beykzad -
Open Access Article
319 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
roghayyeh khorrami hossein boodaghi -
Open Access Article
320 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
321 - The Effect of Word of Mouth Advertising on Customer Preferences
siyamak farrokhi ali Yavari jafar beikzad -
Open Access Article
322 - winner stock momentum in Iran
Mehdi Elhaei Sahar Rezvan Hejazi Allah Karam Salehi Hossein Moltafet -
Open Access Article
323 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
Zahra hosseinnejad shamsodin nazemi fariborz rahimnia -
Open Access Article
324 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
325 - Investigating the Impact of Entrepreneurial Orientation on Business Growth Through Branding
farzad Fesharaky saeed sehat seyed mosavi -
Open Access Article
326 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim Hamdi -
Open Access Article
327 - روابط ساختاری هویت برند با رضایتمندی و وفاداری تماشاگران فوتبال شهرتبریز
وحید سرتیپی علی محمد صفانیا زهرا نوبخت رمضانی -
Open Access Article
328 - ارائه مدل اثر اهرمسازی برند، شهرت برند بر استفاده مجدد مشتری و ارتقاء جایگاه استراتژیک باشگاههای ورزشی
رسول نظری نرگس بنکدار گلی صفی خانی -
Open Access Article
329 - Developing the Model of the Role of Communication Marketing on the Brand Love of Iran Futsal Premier League Fans (Case Study: Mashhad Farsh Ara Sport Cultural Club
کیانوش شجیع سید مرتضی عظیم زاده فرشته ادیب روشن رضا حیدری -
Open Access Article
330 - Factors affecting brand narcissism in the sports industry
زهرا بزرگ زاده abolfazl farahani farideh ashraf ganjoei علی محمد صفانیا mohsen baqerian -
Open Access Article
331 - The Effect of Formulation of Persepolis Club Identity on Brand Equity in Iran Football Premier League
mojtaba ghorbani mehdi naderinasab ahmad raghamani -
Open Access Article
332 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption
mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya -
Open Access Article
333 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
334 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
335 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
336 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
337 - بررسی میزان تاثیر مسئولیت پذیری اجتماعی بر قصد خرید مجدد با متغیر میانجی ارزش ویژه برند و اعتماد به برند (مصرف کنندگان مواد ضد عفونی کننده دست و سطوح برند اتکا در دوران کرونا)
اکبر هوشیار علیرضا روستا محمد رضا قائدی معصومه رشاد -
Open Access Article
338 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
339 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
Hormoz Mehrani Mansoureh sadeghi Majid saftari -
Open Access Article
340 - The effect of viral, sensory and direct marketing on brand revival (case study of Arj Co.)
somayeh mazlumzade farideh hagh shenase ashani -
Open Access Article
341 - Describing the model of relationships between brand components, student behavior, credibility and value of the university brand in the Iranian educational system
Mohammad Reza Khanari Saeed Safariyan Hamedani Omeh Kolsoom Gholam Hosseinzadeh -
Open Access Article
342 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
343 - Ethical Ideology in Investment, Securities Portfolio, Expected Market Returns in IPOs by Financial Market Experts Using the Winner's Curse
Abbas Ramezanzadeh Zeidi علیرضا حیدری علی بیات Vahab Rostami -
Open Access Article
344 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
345 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
346 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
solmaz sadrjahani leila Andervazh -
Open Access Article
347 - Investigating the effect of online platform features(perceived ease of use, perceived usefulness and entertainment) on brand loyalty considering the mediating role of customer satisfaction (case study: Snap application users)
Saeed Landaran Esfahani Hadi Nosuhi Dehnavi -
Open Access Article
348 - The effect of digital marketing on purchase intention: Moderating effect of brand equity )Case study: Clients of Farsad Machine Company "manufacturer of wood industry machinery("
Mahmoud Ahmadi Sharif jahed sadani -
Open Access Article
349 - Investigation the impact of social media, acquiring knowledge from it and the moderating role of social media's strategic capability on brand innovation studied by electronic equipment manufacturing companies in Shams Abad Industrial Park
Seyedeh Ronak Khoshravesh Astaneh Mahmud Ahmadi Sharif -
Open Access Article
350 - The Effect of Content Quality of Social Networks on Brand Awareness and Purchase Intention with Filling the Online and Offline Gap Perspective
Mohammad Reza Kousheshi Mohammad Faryabi -
Open Access Article
351 - categorizing brand value index in the automotive industry of Iran
mahsa karbalaei hassan hossein vazifehdoost karim hamdi -
Open Access Article
352 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior
Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari -
Open Access Article
353 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
354 - تاثیر دانش برند و وفاداری سازمانی بر ارزش ویژه برند مبتنی بر کارکنان با نقش میانجی فرهنگ سازمانی
عباس قائدامینی هارونی مهرداد صادقی ده چشمه الهه مشرف قهفرخی سمانه کلدانی -
Open Access Article
355 - Legal approaches in supporting the valued brands of individuals in the issue of intellectual property infringement and neglect with an emphasis on the legal analysis of brand value
Mohammad Karami Seyed Mehdi MIrdadashi Kari Ali Rostamifar -
Open Access Article
356 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
357 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
358 - Modeling the structural relationships between the brand equity of a tourism destination and its brand personality; Case study: Jolfa border city in East Azerbaijan province
Adel Sarikhani Sarikhani biglou mohammad reza rezaaei Ali Rahimi -
Open Access Article
359 - Identify and prioritize brand equity components for tourism purposes (Case study of Khalkhal city)
Asgard Shahmari kalestan arash farhoudi -
Open Access Article
360 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city)
جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari -
Open Access Article
361 - تحلیلی بر نقش تصویر برند بر توسعه گردشگری شهری مطالعه موردی: کلان شهر تبریز
رحیم حیدری چیانه ناصر صنوبر حسین سعدلونیا -
Open Access Article
362 - Presenting a brand personality marketing model to increase customer loyalty in tourism destinations (Case study: Kish Island)
Reza Begmoradi alireza rousta Esfandiar Doshmanziyari -
Open Access Article
363 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
364 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
365 - Analysis of the Promoter and Preventive Factors on Development of Rural Women’s Occupation in Najaf Abad City
z. sh h. ایروانی zh. دانشور عامری -
Open Access Article
366 - Studying Driving Forces and Hampering Factors Affecting Development of Rural Women's Entrepreneurship in Miankoh District, Ardal Township
A. جمشیدی D. جمینی H. نظری سرمازه -
Open Access Article
367 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
368 - Investigating the effect on brand equity and intention to take online courses on e-learning platforms
neda tahmasbi roshan Aliakbar Aghajani afrozi Abdollah Hamidi Kolaii -
Open Access Article
369 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
370 - ارائه مدل برندسازی بین المللی مبتنی بر مدیریت برند راهبردی در صنعت آرایشی و بهداشتی ایران
Bahram Asadzadeh Moghddm Niloufar ImanKhan Majid Fattahi Majid Fani -
Open Access Article
371 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
372 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
373 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
374 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
375 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari
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