Legal approaches in supporting the valued brands of individuals in the issue of intellectual property infringement and neglect with an emphasis on the legal analysis of brand value

Subject Areas : Recent Developments in public law

Mohammad Karami ¹ , Seyed Mehdi MIrdadashi Kari ² , Ali Rostamifar ³

1 - Department of Law, Qom Branch, Islamic Azad University, Qom, Iran
2 - Department of Law, Qom Branch, Islamic Azad University, Qom, Iran
3 - Department of Law, Qeshm Branch, Islamic Azad University, Qeshm, Iran

Received: 2024-07-05 Accepted : 2024-09-07 Published : 2024-12-23

Keywords: intellectual property, intangible assets, brand, registration, brand infringement, protection.,

Abstract :

It is not easy to protect the brand in the matter of violating and ignoring the intellectual rights of the owners or owners of such assets; Because normally, various laws and regulations protect brands against "infringement" that have been registered before; Also, in order to estimate the amount of damage caused to brand owners, determining the value of the brand as well as its pricing in financial terms is an undeniable necessity in the judicial procedure of the courts. Therefore, in determining the amount of damages, the judicial authorities need to know the value of the brand. The complexity of the discussion here is that the evaluation itself is not easy either; Because brand value can represent major strategic benefits for intellectual rights owners; It is possible that "brand value" can potentially lead to the identification of its weaknesses and strengths compared to other estimated business competitors. Thus, different laws and regulations have not adopted the same position regarding the protection of brands. The findings of this research, which were compiled using descriptive analytical method and library method, showed that brands as an intangible non-objective asset that are evaluated with legal index need indicators in the issue of legal protection. Some legal systems have set conditions to protect brands; including brand registration according to international standards and its valuation; Some have responded to any violation of intellectual rights related to brands by determining punishment or compensation (civil liability) regardless of the precondition.

References:

منابع فارسی
1. کتابها
- الستی، ساناز (1383). حقوق کیفری مالکیت ادبی و هنری در ایران و بررسی تطبیقی آن با آمریکا و قراردادهای بین المللی، چاپ اول، تهران، نشر میزان.
- حمید، عبدالسلام و حمید، کامل (1400). حقوق علائم تجاری و مالکیت معنوی، چاپ اول، اهواز، انتشارات آشناگر اندیشه.
- خیری، محمد (1368). اقتباس برای فیلمنامه، چاپ اول، تهران، انتشارات سروش.
- کرمی، محمد (1399). ارزشیابی برند در حقوق ایران، چاپ اول، تهران، انتشارات دادبان.
- گرجی، ابوالقاسم (1387). حقوق معنوی از جمله حق التألیف، چاپ اول، تهران، انتشارات دادگستر.
2. مقالات
- اکبری دهنو، میثم و اکبری، آسیه (1392)، حقوق مالکیت صنعتی: تفسیری بر راهکارهای کیفری قوانین ایران، فصلنامه سیاست علم و فناوری، سال 5، شماره 3 (پیاپی 19) صص 27-45
- حمید، کامل و حمید، عبدالسلام (1400 )، حقوق حمایتی و انحصاری مالکان علائم تجاری، نهمین کنفرانس بین المللی دستاوردهای نوین پژوهشی در فقه، حقوق و علوم انسانی، تهران، (شناسه مقاله: ARSCS09_025)
3. پژوهشهای دانشگاهی
- محمدی، سیدمحمد (1396). حمایت از حقوق مالکیت فکری در حقوق ایران با مطالعه تطبیقی در حقوق انگلستان، پایان نامه مقطع کارشناسی ارشد. دانشگاه آزاد اسلامی، واحد بین المللی خرمشهر - خلیج فارس.
منابع لاتین
- Aaker, D. A. (1991). Managing Brand Equity: Capitalizing the Value of a Brand Name, New York: The Free Press.
- Bulgarelli, Francesca. (2015). Methods of Brand Valuation, Supervisor: Professor Patrick Legland.
- Catharina, Kriegbaum. (1998). Valuation of Brands - A Critical Comparison of Different Methods, Working Paper, Dresdner Beiträge zur Betriebswirtschaftslehre, No. 13/98.
- Haigh, David. (2018). New International Standard on Brand Valuation, CEO, Brand Finance plc. pp. 31-37.
- Knapp, Duane E. (2000). The Brand Mindest, New York, McGraw Hill.
- Heilbrunn, Benoît. (2014). La Valorisation du capital de marque, Dans La marque, Chapitre VI. pp. 102-118.
- Sharma, Sakshi, Brand Valuation – Approaches and Methods, 19 December 2016. At: https://www.mondaq.com/india/advertising-marketing--branding/553838/brand-valuation--approaches-and-methods