List of Articles تبلیغ

• Open Access Article
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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
  tara taefi vahidreza Mirabi Ghasemali Bazaee soheil sarmad saeidi
• Open Access Article
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  3 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
  mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
• Open Access Article
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  4 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
• Open Access Article
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  6 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Hamed Davari Amirnaser Akhavan
• Open Access Article
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  7 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  8 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  9 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  10 - Causes of Fatimid Educational-Promotional Centers’ Failure in the Development of Ismaili Sect in Egypt
  احمد بادکوبة هزاوه زینب فضلی
• Open Access Article
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  11 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  12 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
  fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
  10.30495/enkn.2023.71440.1062
• Open Access Article
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  13 - SHARIA SUPERVISION MODEL ON MEDIA ADVERTISING
  reza razi Afsaneh Mozaffari Ali akbar Farhangi
• Open Access Article
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  14 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
  seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
• Open Access Article
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  15 - Advertising on products body, a convergent media
  Marieh Ghezelsofla Ali Morovati
• Open Access Article
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  16 - Analyzing the Identity and Other Circuits in the Moderationist Discourse (Case Study: the Campaign Films of the 11th and 12th Presidential Elections)
  Somaye Shokati Moqarab
• Open Access Article
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  17 - The Study of the Suggested Model of Producing Commercial Advertisements in Radio
  Seyyed Amir Yusef Fakhar Hassan Khojasteh Bagherzadeh Ali Akbar Razmjoo
  10.30495/mediastudies.2022.66830.1451
• Open Access Article
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  18 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  19 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
  دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
  10.30495/mediastudies.2022.60970.1389
• Open Access Article
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  20 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
• Open Access Article
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  21 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
  Akram Salari Seyed Alireza Afshani Shadi Zabet
  10.30495/mediastudies.2023.74147.1530
• Open Access Article
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  22 - Study of the use of new technologies in lie detectors in televised election debates
  aliakbar razmjoo mohadeseh razmjoo
  10.30495/mediastudies.2022.66902.1453
• Open Access Article
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  23 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
  Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
  10.30495/mediastudies.2023.66163.1438
• Open Access Article
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  24 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
  علی اکبر فرهنگی بیتا شاه منصوری
• Open Access Article
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  25 - بررسی نقاط ضعف تبلیغات
  عبدالرضا شاه محمدی محمد حسینی
• Open Access Article
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  26 - بررسی شیوه های تبلیغات سیاسی در فضای مجازی از نظر دانشجویان ارتباطات
  محمد سلطانی فر افسانه مظفری شهناز هاشمی سمانه هداوندخانی
• Open Access Article
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  27 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
  Hashem Aghazadeh Taher Roshandel Arbatani Sama Banifazel
• Open Access Article
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  28 - The New Definition of Islamic Tabligh
  Hassan Sabilan Ardestani
• Open Access Article
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  29 - بررسی رابطه میان تماشای تبلیغات تلویزیون با میزان مصرف گرایی
  لیلا نیرومند سمیه تاجیک اسماعیلی نازنین ملکیان سبیکه شاه کوهی
• Open Access Article
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  30 - A Survey on the Effect of Television Advertisements of Tehran Province Water and Sewage Co. on Water Economization among the Citizens of Tehran
  Bita Shahmansouri Fatemeh Tavakol
• Open Access Article
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  31 - شناسایی ابزارهای مؤثر تبلیغات فرش دست باف ایران از نگاه خریداران داخلی
  سمیه تاجیک اسماعیلی ماندانا صنیعی محمد صادق اسدی رازی
• Open Access Article
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  32 - بررسی تاثیر خصوصیات ادراک شده ازتوصیه کننده تبلیغات افواهی (ارتباط گفتاری) بر انتخاب برند محصولات تکنولوژی ارتباطی
  هما درودی
• Open Access Article
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  33 - Studying and Prioritizing of Effective Elements on Reducing Digital Gap in Iran with Emphasizing on Role of Rural ICT Offices (Case Study: Villages of Qom Province)
  Hadi Abbasi kasbi Iraj Soltani
• Open Access Article
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  34 - میزان تاثیر گذاری تبلیغات تجاری تلویزیون بر مصرف گرایی مخاطبان
  لیلا نیرومند
• Open Access Article
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  35 - نقش پیام تبلیغاتی رسانه بر اساس مدل (A. I. D. A) بر روی رفتار مصرف کننده (در فروشگاه های عرضه کننده لوازم خانگی، غرب تهران)
  هما درودی
• Open Access Article
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  36 - Semiotics of Moral Outdoor Publicities in Tehran, Case Study of “War, Work, till Victory…” Publicity Collection
  Arash Taheri Afsaneh Mozaffari
• Open Access Article
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  37 - مطالعه نقش سواد رسانه ای دانشجویان در میزان تأثیرپذیری آنها از تبلیغات تجاری
  خیری زنده بودی فاطمه زنده بودی
• Open Access Article
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  38 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
  Mohammad Soltanifar Afsaneh Mozaffari Mehdi fattahi
• Open Access Article
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  39 - بررسی تأثیر تبلیغات تجاری شبکه های ماهواره ای فارسی زبان بر نگرش مخاطبین و اقدام آنها به خرید
  فیروز دیندار فرکوش آرزو حیدربیگی
• Open Access Article
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  40 - سنجش میزان توجه مردم شهر مشهد به تبلیغات بازرگانی پخش شده از سیمای محلی
  عبدالرضا شاه محمدی نسرین احمدی اسکویی
• Open Access Article
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  41 - Comparison of the mixed of marketing academies with volleyball clubs in Tehran province
  Zynalabedin Fallah Bahman Tayebi Mohammad Armin
  10.30495/jism.2022.21691
• Open Access Article
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  42 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  43 - نقش تبلیغات و علائم تجاری در حمایت از حق آگاهی مصرف کننده با مطالعه ی تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد
• Open Access Article
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  44 - حقوق مصرف‌کننده در مرحله پیش قراردادی با مطالعه تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد اکرم بهشتی
• Open Access Article
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  45 - A survey of Firoozabad school teacher’s view toward political factors which affect the rate of people’s turnout in presidential elections
  Saeed Ahmadi Abdolrasoul Ahmadi
• Open Access Article
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  46 - عوامل پیش‌بینی‌کننده تبلیغات شفاهی مشتریان در مرکز ناباروری یزد در سال 1393
  محمد رنجبر عزت آبادی مهناز ایوگی عارفه دهقانی تقتی نجمه باقیان
• Open Access Article
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  47 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
  Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
• Open Access Article
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  48 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  49 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
  mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
  10.30495/jhm.2023.72897.11126
• Open Access Article
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  50 - Conceptualizing Social Health through Viral Advertising
  shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini
  10.30495/jhm.2023.74753.11153
• Open Access Article
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  51 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  52 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
  Mohamad Rahim Esfidani Emad Rahmanian
• Open Access Article
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  53 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
• Open Access Article
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  54 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
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  55 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  56 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
  ALI SHAHABI reza radfar
• Open Access Article
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  57 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
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  58 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  59 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  60 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
• Open Access Article
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  61 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  62 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
  Seyed Mohammad baqery azita Gholipour Godarzei
• Open Access Article
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  63 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  64 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  65 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  66 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  67 - The convenience of online shopping and its impact on increasing customer satisfaction
  Abbas Ahmadi seyedahmad heydari
• Open Access Article
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  68 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  69 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
  Mohammad Javad Taghipourian neda Ashtiani
• Open Access Article
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  70 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
  Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
• Open Access Article
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  71 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
  Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali
• Open Access Article
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  72 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  73 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  74 - Designing a Green Marketing Development Model for Organic Products
  omid mohammadi ali pirzad Seyed Najmeddin Mousavi
• Open Access Article
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  75 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
  shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
  10.30495/jomm.2023.70089.1984
• Open Access Article
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  76 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  77 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  78 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  79 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
  A. Shekari F. Rahimi S. Korahi moghadam
• Open Access Article
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  80 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  81 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  82 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
  K. Heidarzadeh M. Behboudi A. Ardakani
• Open Access Article
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  83 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
  A. A. Farhangi M. Firooziyan A. Moosavian
• Open Access Article
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  84 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
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  85 - The Affect of Selected Marketing Mix Elements on Brand Equity
  K. Heidarzadeh S. A. Zarbi
• Open Access Article
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  86 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  87 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
  R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
• Open Access Article
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  88 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  89 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  90 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
  F. Ghouchani Sh. Hashemnia R. Eghbal
• Open Access Article
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  91 - Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach
  R. Radfar A. Shahabi
• Open Access Article
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  92 - A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models
  S. Karkhanei Sh. Mohammadi
• Open Access Article
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  93 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
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  94 - The role of advertising on the community of cultural products, among of families in Tehran city
  Nazli Abdollahi محمد سلطانی‌فر عباسعلی gh
• Open Access Article
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  95 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
  alireza sabbagh Peyman ghafari
• Open Access Article
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  96 - pathology of promotion of religion in cyberspace
  ensieh asadi Hojatollah Ayyoubi Mohammad Soltanifar
• Open Access Article
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  97 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
  Gholamreza maleki farsani Ali Rashidpoor reza ebrahimzadeh dastjerdi
• Open Access Article
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  98 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
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  102 - A Glanse on the impact of advertising on mass media consumption of household goods and cultural development
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  105 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
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• Open Access Article
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  120 - بررسی کارآیی تبلیغات در راستای گردشگری مبتنی بر جغرافیایی شهری
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  168 - .
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  176 - .
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  197 - نقش تبلیغات تلویزیونی در توسعه بانکداری الکترونیکی بانک تجارت
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  198 - تحلیل محتوی تبلیغات تجاری رادیو جوان با تاکید بر ارزش های فرهنگی و اجتماعی در زمستان 1389
  سید محمد دادگران نفیسه جعفر ابادی
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  199 - نقش رسانه ها در نهادینه کردن فرهنگ مدیریت مصرف برق
  محمد رضا رسولی
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  200 - بررسی میزان اثربخشی تبلیغات پست‌بانک در میان مشتریان خود در شهر تهران
  عبد الرضا شاه محمدی علی میرزائی پور
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  201 - مطالعه پیرامون شیوه ها و سبکهای نوین تاثیر تبلیغات تجاری تلویزیون بر رفتار مصرفی زنان شمال و جنوب تهران
  علی گرانمایه پور
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  202 - نقش تبلیغات محیطی(تبلیغات بدنه اتوبوس های درون شهری)بر ترغیب مخاطب به خرید کالا در منطقه 14 تهران
  نسیم قهرودی فرزانه عباسی
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  203 - بررسی میزان استفاده از پادکست و وودکستینگ در تبلیغات اینتر نتی(تجاری-بازرگانی)از دیدگاه مدیران شرکت های تبلیغاتی
  نسیم مجیدی قهرودی فاطمه نوری نسب عسگر ابادی
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  204 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
  Atefeh Shekari Sayyed Najmoddin Mosuavi Abdolkhalegh Gholami Chenarestan Olya
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  205 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
  sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
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  206 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
  Majid Ahmadi shahla sohrabi sara tahzibi
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  207 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
  soheila shamsadini Farhad Hanifi vahid reza mirabi
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  208 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
  Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh
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  209 - Investigating the role of effective factors of word of mouth on repurchase intention in Bank Mellat investment funds
  ghazaleh asvadi alireza rousta
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  210 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
  roohalah negahdari nya ali pirzad seyed najmeddin mousavi
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  211 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
  sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
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  212 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
  Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi
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  213 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
  Samaneh Atayee Sina Nematizadeh vahidreza Mirabi
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  214 - تعیین ارتباط بین تصویر ذهنی از فروشگاه، رضایت مصرف کننده از خرده فروشی بر تبلیغات شفاهی مثبت(مطالعه موردی: مشتریان فروشگاه های شهروند)
  پوریا حافظ تقوا حسن اسماعیل پور
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  215 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند
  شهناز نایب زاده اکرم اقبالی یاسین رادمنش
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  216 - بررسی تاثیر تبلیغات رسانه تلویزیونی بر قصد خرید مجدد مشتریان با میانجی گری متغییرهای رفتار شناختی
  هادی شفیعی حسن صفرنیا علی ملاحسینی
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  217 - تأثیر نگرش به اطلاعات ارائه شده در تبلیغات سرزبانی الکترونیکی و نگرش نسبت به وبسایت بر اثربخشی تبلیغات سرزبانی الکترونیکی(موردمطالعه:صنعت خرده فروشی-آنلاین)
  آرش استواری مهران آقایی محسن محمدی
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  218 - تأثیر تبلیغات در شبکه‌های اجتماعی بر قصد خرید در صنعت کالاهای تند‌گردش
  احسانه نژاد محمد نامقی نصرت اله شادنوش داریوش غفاری
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  219 - عوامل موثر بر پذیرش تبلیغ اینترنتی در دیدگاه مدیران تولیدی های لوازم ورزشی در کسب و کارهای کوچک و متوسط دراستان آذربایجان شرقی
  ابوالفضل نشاطی اکبر عبدالحسین زاده لعیا مختاری
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  220 - بررسی عوامل موثر بر خرید تفننی در فروشگاه‌های زنجیره ای رفاه شهر تهران
  علی شفیعی وحیدرضا میرابی
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  221 - تأثیر رنگ‌ها بر کارآیی تبلیغات
  سهیل سرمد سعیدی راحله صفار
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  222 - الگویی ساختاری برای تبلیغات شفاهی (دهان به دهان)مشتریان بر اساس مزایای ارتباطات و عوامل کیفی خدمات (مورد مطالعه:خطوط هوایی در شهر ایلام)
  الهام کریمی صادق فیض الهی حسینعلی حیدری
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  223 - بررسی تأثیر ابعاد گوناگون هدیه تبلیغاتی برقصد خرید (مورد مطالعه؛ برندهای سامسونگ، اسنوا، اپل و دل)
  مصطفی قاضی زاده ناصر یزدانی مرضیه مصطفایی
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  224 - تأثیر هزینه آموزش و هزینه تبلیغات بانکداری الکترونیکی بر افزایش جذب سپرده های بانکها (مطالعه موردی بانک صادرات استان مازندران )
  فرزانه حیدر پور ابو طالب طهماسبی گتابی
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  225 - بررسی موانع توسعه سرمایه گذاری بخش خصوصی در صنعت جهانگردی ایران
  کامبیز فرقاندوست حقیقی علی اصغر رضوانی سید هادی هاشمی سلیمانی
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  226 - Promotion Methods of the Holy Jesus (PBUH) in Verse 125 of Nahl sura in the Holy Quran
  Majid Heidarifar Morteza Sazchini Abas Usefi
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  227 - Investigate the Relationship between the Media Advertisementsand the Consumer Confidence (Case Study: Citizens over 18 Years in Ardabil)
  ali jafari Mahdieh Bakhshi
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  228 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
  korosh saeidi Ali akbar farhangi Mohammad Soltanifar
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  229 - The Role of outdoor advertising (billboards, television urban) on the participation of citizens in the implementation of the blue sky, the earth clean
  Amir Fallah Somayeh Tajik Ismaeili
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  230 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
  roghayyeh khorrami hossein boodaghi
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  231 - The Effect of Word of Mouth Advertising on Customer Preferences
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  232 - Studying the Visage of the world in " The Shahnameh of Ferdowsi " Based on the Propagandistic Literature
  Mehraneh Gholami Davoodi Ebrahim ebrahimtabar
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  233 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
  mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi
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  234 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
  Mahsa Baghaei Datis Khajeheian Mohamad rahim esfidani
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  235 - The Role of Advertisements in Body Management. (Case Study of Kermanshah citizens)
  alireza hosaini pakdehi yaghob moradi
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  236 - Designing a Paradigm Model of Ambiguous Marketing of Sports Products with a Data-Based Approach
  reza arianshakib nemat khalifeh mehdi kohandel mohedin bahari
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  237 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
  abbas khodayari seyavash khodaparast javid pourabdi
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  238 - .
  محمد کمالی گوکی Ardshir kazemi mohammadjavad soltani
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  239 - The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
  Abbas azadi Nusrat Allah Heidary Shahram Fatahi Idris Beheshti Nia Hamid Reza Saeedinejad
  10.30495/psq.2023.1990596.2218
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  240 - The Study of The Relationship between Art and Political Usage of it by Fathali Saha Qajar
  Mohammad Moeinadini
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  241 - Localization of knowledge management categories based on the basic model of knowledge building In the artistic field of the Islamic Propaganda Organization
  mahnaz khodadad fahomeh babolhavaeji Esmat Momeni n adjla hariri
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  242 - The amount of social trust on advertisements of online social networks
  Ferydoon Kamran Ali Ghiyasian Mehdi Akhtar Mohagheghi
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  243 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
  Hormoz Mehrani Mansoureh sadeghi Majid saftari
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  244 - نقش تبلیغات رسانه‌های ارتباط جمعی بر مشارکت سیاسی دانشجویان
  Jamileh Fadavi Mohammad Kieyani
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  245 - عوامل موثر بر پذیرش تبلیغات شفاهی آنلاین و انتقال آن در بین کاربران
  شهلا سهرابی محبوبه قویدست کوهپایه
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  246 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
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  247 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
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  248 - The tendency of women to turn to body management: cultural approaches, causes and challenges: "Study case: women of districts 1 and 17 of Tehran
  Mariam Vahaab mehrdad navabakhsh سروش فتحی
  10.71854/soc.2024-1127414
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  249 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
  Hamid Eskandari Bakhtyar ezatpanah Karim Hosainzadeh Dalir
  10.30495/jupm.2022.4027
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  250 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
  yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami
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  251 - Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods
  narges shadjoo bagher sarookhani mehrdad navabakhsh
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  252 - Presenting a Management Model to Evaluate the Effectiveness of New Advertisements on the Television Audience
  Mojtaba Shahrian Mehrdad Matani Ali Fallah Mohammad Reza Bagherzadeh