List of Articles تبلیغ

• Open Access Article
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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
  tara taefi vahidreza Mirabi Ghasemali Bazaee soheil sarmad saeidi
• Open Access Article
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  3 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
  mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
• Open Access Article
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  4 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
• Open Access Article
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  6 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
  Ahmad Borumand Hamed Davari Amirnaser Akhavan
• Open Access Article
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  7 - ارائه الگویی برای ارزیابی عوامل مؤثر بر تبلیغات شفاهی مثبت در بازار خدمات (مطالعه موردی: بانک های شهرستان اراک)
  محمد علی عبدالوند پیمان غفاری آشتیانی
• Open Access Article
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  8 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  9 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
  H. Nikoomaram K. Heidarzadeh
• Open Access Article
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  10 - Causes of Fatimid Educational-Promotional Centers’ Failure in the Development of Ismaili Sect in Egypt
  احمد بادکوبة هزاوه زینب فضلی
• Open Access Article
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  11 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
  Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
• Open Access Article
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  12 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
  fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
  10.30495/enkn.2023.71440.1062
• Open Access Article
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  13 - SHARIA SUPERVISION MODEL ON MEDIA ADVERTISING
  reza razi Afsaneh Mozaffari Ali akbar Farhangi
• Open Access Article
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  14 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
  seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
• Open Access Article
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  15 - Advertising on products body, a convergent media
  Marieh Ghezelsofla Ali Morovati
• Open Access Article
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  16 - Analyzing the Identity and Other Circuits in the Moderationist Discourse (Case Study: the Campaign Films of the 11th and 12th Presidential Elections)
  Somaye Shokati Moqarab
• Open Access Article
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  17 - The Study of the Suggested Model of Producing Commercial Advertisements in Radio
  Seyyed Amir Yusef Fakhar Hassan Khojasteh Bagherzadeh Ali Akbar Razmjoo
  10.30495/mediastudies.2022.66830.1451
• Open Access Article
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  18 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
  ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
  10.30495/mediastudies.2023.74651.1534
• Open Access Article
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  19 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
  دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
  10.30495/mediastudies.2022.60970.1389
• Open Access Article
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  20 - A persuasive strategy for advertisement on social media
  Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
  10.30495/mediastudies.2022.56163.1333
• Open Access Article
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  21 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
  Akram Salari Seyed Alireza Afshani Shadi Zabet
  10.30495/mediastudies.2023.74147.1530
• Open Access Article
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  22 - Study of the use of new technologies in lie detectors in televised election debates
  aliakbar razmjoo mohadeseh razmjoo
  10.30495/mediastudies.2022.66902.1453
• Open Access Article
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  23 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
  Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
  10.30495/mediastudies.2023.66163.1438
• Open Access Article
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  24 - لزوم ایجاد نظام اخلاق حرفه ای در تبلیغات بازرگانی
  علی اکبر فرهنگی بیتا شاه منصوری
• Open Access Article
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  25 - بررسی نقاط ضعف تبلیغات
  عبدالرضا شاه محمدی محمد حسینی
• Open Access Article
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  26 - بررسی شیوه های تبلیغات سیاسی در فضای مجازی از نظر دانشجویان ارتباطات
  محمد سلطانی فر افسانه مظفری شهناز هاشمی سمانه هداوندخانی
• Open Access Article
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  27 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
  Hashem Aghazadeh Taher Roshandel Arbatani Sama Banifazel
• Open Access Article
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  28 - The New Definition of Islamic Tabligh
  Hassan Sabilan Ardestani
• Open Access Article
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  29 - بررسی رابطه میان تماشای تبلیغات تلویزیون با میزان مصرف گرایی
  لیلا نیرومند سمیه تاجیک اسماعیلی نازنین ملکیان سبیکه شاه کوهی
• Open Access Article
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  30 - A Survey on the Effect of Television Advertisements of Tehran Province Water and Sewage Co. on Water Economization among the Citizens of Tehran
  Bita Shahmansouri Fatemeh Tavakol
• Open Access Article
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  31 - شناسایی ابزارهای مؤثر تبلیغات فرش دست باف ایران از نگاه خریداران داخلی
  سمیه تاجیک اسماعیلی ماندانا صنیعی محمد صادق اسدی رازی
• Open Access Article
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  32 - بررسی تاثیر خصوصیات ادراک شده ازتوصیه کننده تبلیغات افواهی (ارتباط گفتاری) بر انتخاب برند محصولات تکنولوژی ارتباطی
  هما درودی
• Open Access Article
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  33 - Studying and Prioritizing of Effective Elements on Reducing Digital Gap in Iran with Emphasizing on Role of Rural ICT Offices (Case Study: Villages of Qom Province)
  Hadi Abbasi kasbi Iraj Soltani
• Open Access Article
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  34 - میزان تاثیر گذاری تبلیغات تجاری تلویزیون بر مصرف گرایی مخاطبان
  لیلا نیرومند
• Open Access Article
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  35 - نقش پیام تبلیغاتی رسانه بر اساس مدل (A. I. D. A) بر روی رفتار مصرف کننده (در فروشگاه های عرضه کننده لوازم خانگی، غرب تهران)
  هما درودی
• Open Access Article
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  36 - Semiotics of Moral Outdoor Publicities in Tehran, Case Study of “War, Work, till Victory…” Publicity Collection
  Arash Taheri Afsaneh Mozaffari
• Open Access Article
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  37 - مطالعه نقش سواد رسانه ای دانشجویان در میزان تأثیرپذیری آنها از تبلیغات تجاری
  خیری زنده بودی فاطمه زنده بودی
• Open Access Article
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  38 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
  Mohammad Soltanifar Afsaneh Mozaffari Mehdi fattahi
• Open Access Article
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  39 - بررسی تأثیر تبلیغات تجاری شبکه های ماهواره ای فارسی زبان بر نگرش مخاطبین و اقدام آنها به خرید
  فیروز دیندار فرکوش آرزو حیدربیگی
• Open Access Article
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  40 - سنجش میزان توجه مردم شهر مشهد به تبلیغات بازرگانی پخش شده از سیمای محلی
  عبدالرضا شاه محمدی نسرین احمدی اسکویی
• Open Access Article
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  41 - Mental processes of consumers (athletes and non-athletes) of sports products with regard to neural function in viewing domestic and foreign brands using EEG
  Reyhaneh Ajudan Gharaee Mohammad Reza Esmaeilzadeh Ghandehari Ali Ghanae Chamanabad Ehsan Tahame
• Open Access Article
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  42 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
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  43 - Comparison of the mixed of marketing academies with volleyball clubs in Tehran province
  Zynalabedin Fallah Bahman Tayebi Mohammad Armin
  10.30495/jism.2022.21691
• Open Access Article
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  44 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  45 - نقش تبلیغات و علائم تجاری در حمایت از حق آگاهی مصرف کننده با مطالعه ی تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد
• Open Access Article
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  46 - حقوق مصرف‌کننده در مرحله پیش قراردادی با مطالعه تطبیقی در حقوق انگلیس
  پری خالدی دوبرجی عباس قاسمی حامد اکرم بهشتی
• Open Access Article
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  47 - A survey of Firoozabad school teacher’s view toward political factors which affect the rate of people’s turnout in presidential elections
  Saeed Ahmadi Abdolrasoul Ahmadi
• Open Access Article
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  48 - عوامل پیش‌بینی‌کننده تبلیغات شفاهی مشتریان در مرکز ناباروری یزد در سال 1393
  محمد رنجبر عزت آبادی مهناز ایوگی عارفه دهقانی تقتی نجمه باقیان
• Open Access Article
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  49 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
  Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
• Open Access Article
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  50 - Explaining the phenomenological pattern of the concept of health tourism with an emphasis word of mouth advertising of health centers
  mohammad ali abdolvand mehdi bani asadi
• Open Access Article
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  51 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
  mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
  10.30495/jhm.2023.72897.11126
• Open Access Article
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  52 - Conceptualizing Social Health through Viral Advertising
  shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini
  10.30495/jhm.2023.74753.11153
• Open Access Article
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  53 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  54 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
  Mohamad Rahim Esfidani Emad Rahmanian
• Open Access Article
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  55 - The effect of Relationship marketing on purchase intention the moderating effects of word-of-mouth
  عاطفه شکاری فرج اله رحیمی سیروس کراهی مقدم
• Open Access Article
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  56 - The effect of word of mouth on intention to use insurance services among customers of insurance companies in Rasht
  علی داوری Amin Mohammadi Almani امیر پورناصرانی
• Open Access Article
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  57 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
  hadis ebrahimi Malihe Javani
• Open Access Article
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  58 - Analyzing the effect of internet advertising on Iran’s industrial market, using a systemic approach and Fuzzy DEMATEL method
  ALI SHAHABI reza radfar
• Open Access Article
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  59 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
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  60 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  61 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
• Open Access Article
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  62 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi
• Open Access Article
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  63 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity
  iman hakimi
• Open Access Article
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  64 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
  Seyed Mohammad baqery azita Gholipour Godarzei
• Open Access Article
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  65 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh
• Open Access Article
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  66 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
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  67 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
  -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
• Open Access Article
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  68 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
  shahab bahrami
• Open Access Article
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  69 - The convenience of online shopping and its impact on increasing customer satisfaction
  Abbas Ahmadi seyedahmad heydari
• Open Access Article
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  70 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
  Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
• Open Access Article
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  71 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
  Mohammad Javad Taghipourian neda Ashtiani
• Open Access Article
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  72 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
  Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
• Open Access Article
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  73 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
  Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali
• Open Access Article
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  74 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
  Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
  10.30495/jomm.2022.19511
• Open Access Article
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  75 - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
  sara rostamizad K. Heidarzadeh fereshteh lotfizadeh
• Open Access Article
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  76 - Designing a Green Marketing Development Model for Organic Products
  omid mohammadi ali pirzad Seyed Najmeddin Mousavi
• Open Access Article
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  77 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
  shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
  10.30495/jomm.2023.70089.1984
• Open Access Article
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  78 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
  samin zahabi abas asadi khodayari behnaz
  10.30495/jomm.2022.69502.1972
• Open Access Article
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  79 - The Effect of Customers' Negative Emotions on Negative Electronic Word of Mouth Advertising With the Mediating Role of Revenge and Desire to Improve (Case Study: Digikala Company)
  faranak khodayari Shadan Vahabzadeh  Salumeh Rajablu
  10.30495/jomm.2022.68062.1946
• Open Access Article
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  80 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
  F. Nickfar اسماعیل حسن پور Kambiz Heidarzadeh Hanzaee hamidreza kordlouie
• Open Access Article
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  81 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
  Mahsa Ebrahimi Ehsan Abedi
• Open Access Article
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  82 - The Effect of Relationship Marketing on Purchase Intention the Moderating Effects of Word-of-Mouth
  A. Shekari F. Rahimi S. Korahi moghadam
• Open Access Article
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  83 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  84 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
  A. A. Farhangi A. Ekhlasi P. Toluei
• Open Access Article
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  85 - Right Website Model, RWM Selecting Right Website for Publication of Internet Advertisement
  K. Heidarzadeh M. Behboudi A. Ardakani
• Open Access Article
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  86 - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption
  A. A. Farhangi M. Firooziyan A. Moosavian
• Open Access Article
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  87 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
  K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
• Open Access Article
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  88 - The Affect of Selected Marketing Mix Elements on Brand Equity
  K. Heidarzadeh S. A. Zarbi
• Open Access Article
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  89 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
  S. Khanmohammadi M. Mohammadi
• Open Access Article
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  90 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
  R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
• Open Access Article
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  91 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
  H. Vazifedoost M. Carey
• Open Access Article
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  92 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
  H. Ebrahimi M. Bagheri GalehSalimi
• Open Access Article
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  93 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
  F. Ghouchani Sh. Hashemnia R. Eghbal
• Open Access Article
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  94 - Analyzing the Effect of Internet Advertising on Iran’s Industrial Market, Using Fuzzy Dematel Method and a Systemic Approach
  R. Radfar A. Shahabi
• Open Access Article
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  95 - A Proposed Model for Mobile Banking Adoption from Customers Perspective and Compare it with World Known Models
  S. Karkhanei Sh. Mohammadi
• Open Access Article
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  96 - The Effect of Word of Mouth on Intention to Use Insurance Services among Customers of Insurance Companies in Rasht
  A. Davari A. Mohammadi Almani A. Pournaserani
• Open Access Article
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  97 - The role of advertising on the community of cultural products, among of families in Tehran city
  Nazli Abdollahi محمد سلطانی‌فر عباسعلی gh
• Open Access Article
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  199 - مسجد و نماد تاریخی آن در قرن اول هجری
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  204 - نقش تبلیغات تلویزیونی در توسعه بانکداری الکترونیکی بانک تجارت
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  247 - .
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