The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
Subject Areas : IranAbbas azadi 1 , Nusrat Allah Heidary 2 , Shahram Fatahi 3 , Idris Beheshti Nia 4 , Hamid Reza Saeedinejad 5
1 - Department of Political Science, Faculty of Law and Political Science, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
2 - Assistant Professor, Department of Political Science, Ilam Branch, Islamic Azad University, Ilam, Iran.
3 - Assistant Professor, Department of Political Science, Kermanshah Branch, Islamic Azad University, Kermanshah.
4 - Assistant Professor, Department of Political Science, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
5 - Assistant Professor, Department of Political Science, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.
Keywords: Advertising, Social Networking, elections, election behavior, Thirteenth Presidential Period,
Abstract :
Abstract:The main purpose of this study was to investigate the impact of social networks on the electoral behavior of citizens in terms of propaganda in the 13th presidential election, in the Qasr Shirin constituency, Sar -e Pol Zahab and Gilan Gharb in Kermanshah province. This research was conducted using a researcher -made questionnaire tool. The statistical population of research was citizens over the age of 5 in this constituency who participated in the 13th presidential election. In this study, multi -stage cluster sampling method was used and the sample size was specified using Cochran formula. Data were analyzed using SPSS software. The results of the analysis of the route showed that the advertising variable had an impact on citizens' election behavior with 29 %. It is also the rate of determination coefficient, which indicates that the dependent variable changes (electoral behavior) are explained by independent variables (social network and advertising).
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