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Open Access Article
1 - Designing the demand model for social networks in the interpersonal communication of Iranian users
Ahmad Ghayuomi Ali Akbar Farhangi hamidreza Hoseini DanaAbstract This research, based on economic theories, has tried to explore the demand function of social networks and face-to-face communications and examine the relationship between these two functions. For this purpose, in this research, studies on economic modeling ha MoreAbstract This research, based on economic theories, has tried to explore the demand function of social networks and face-to-face communications and examine the relationship between these two functions. For this purpose, in this research, studies on economic modeling have been attempted to extract explicit and implicit content around this theme. Analysis Unit In this study, users of Iranian social networks are. A questionnaire was used to collect information that was completed in individual and group sessions. The research community of social network users in Iran is selected based on available population of 120 people and selected in Tehran (with homogeneous characteristics). Nonlinear logarithmic regression analysis and nonlinear one-dimensional search were considered. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Manuscript profile -
Open Access Article
2 - Instagram and Lived Experience of its users
Behzad Karimi Ali Delavar Aliakbar FarhangiThe purpose of this phenomenological research was to study the lived experiences of 10 young adults in Tehran using Instagram. In this research, the contexts and conditions affecting the lived experiences of these users, such as the general characteristics of adult yout MoreThe purpose of this phenomenological research was to study the lived experiences of 10 young adults in Tehran using Instagram. In this research, the contexts and conditions affecting the lived experiences of these users, such as the general characteristics of adult youth and the technological characteristics of Instagram, are emphasized. In addition, the issue of evaluating the consequences of using Instagram by these users has been of special interest. According to the research done on Instagram, it can be said that the second and third issues, namely the effective conditions and also the evaluation of users, have been less considered in research and it seems that these issues were raised for the first time in this research. Are. The results of this exploratory study showed that for our participants, Instagram has provided a new way of seeing and being seen. In their experience, Instagram means making people's video accessible and intensifying communication; which seems to make the Instagram experience something different from the experience of other social networks. Their assessment of the effects and consequences of using this social network was full of dual emotions, experiences mixed with positive and negative emotions about the effects of using Instagram, emotions that ranged from pleasure to dissatisfaction Manuscript profile -
Open Access Article
3 - A Survey of the virtual social networking's Role on the Various Aspects of Satisfaction from the Viewpoint of Internet Users in Tehran
Hossein Molaei NoshahrThe study entitled "Survey respondents view the virtual social networking (Facebook) and their satisfaction with variousaspects " took place, is an attempt to clarify the scope of the contact angles very dark social network research in Iran. For thispurpose, 149 cluster MoreThe study entitled "Survey respondents view the virtual social networking (Facebook) and their satisfaction with variousaspects " took place, is an attempt to clarify the scope of the contact angles very dark social network research in Iran. For thispurpose, 149 cluster sampling method from Tehran five geographic regions (North, South, West, East and Central) wereselected and answered the questionnaire . Head results between the views of respondents and satisfaction of news,information, and knowledge, and social use of social media trust there are significant differences. In addition, the resultsshow Head: Between gender and satisfaction Facebook aspects of news, information and awareness, social use, but there isno significant difference between gender and satisfaction Facebook dimension of trust in the media, social difference. Manuscript profile -
Open Access Article
4 - Examining Practices of the Iranian Ethnic Representation in Virtual Social Networks
Hamideh Gohari Bahareh Bakhshi Seyed Hamid RazaviThe emergence of social networks in the modern world a unique opportunity for the groups that has no chance of being media is provided. Birth thousands of blogs, social networks and user centered media, Iranians before communicating and expressing their cultural and eth MoreThe emergence of social networks in the modern world a unique opportunity for the groups that has no chance of being media is provided. Birth thousands of blogs, social networks and user centered media, Iranians before communicating and expressing their cultural and ethnic concerns is strong. Due to the diversity of ethnic, racial, cultural and unique country that has a lot of potential to have a presence in cyberspace. Over the past few years with the advent of social networking Iranian ethnic group has the ability to display a unique opportunity for what it did not provide Ahead of you is an effort to explore ways of representing the Iranian ethnic group in Facebook. Researcher uses content analysis to examine the contents of ethnic media in this regard. The results showed that the expression of cultural notions of Iranian ethnic group in the media Manuscript profile -
Open Access Article
5 - The Role of Social Networks on Socialization and Political Participation of Political Science Students of Islamic Azad University, South Tehran Branch (2007- 2017)
Garineh Keshishyan Siraki -
Open Access Article
6 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh FarazandehConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand crea MoreConsumers have the ability to influence brands through social networking sites, enabling consumers to actively create content on these social networking sites in relation to their companies. The purpose of this study is to investigate the effective factors of brand creation that include: participatory motivations of social networking sites, consumer participation, trust, brand loyalty and loyalty in social media brand communities among students of Azad University and Dezfol. This study is practical in view of purpose and according to Collection data method is descriptive survey. The statistical population of this study include students of Azad University in Dezfol. The Sample size according to Cochran formula is obtained 384 with available sampling method. The validity was confirmed by expert and reliability is confirmed with Cronbach Alpha. In order to analyze data is used SPSS and Amos software. The result show that the Motivations for social networking sites participation positively influence consumer participation and this in turn has significant effects on brand trust and brand loyalty. As a result, both brand trust and brand loyalty have a positive effect on branding co-creation. In addition, brand trust as a mediating variable between customer participation and brand loyalty. Manuscript profile -
Open Access Article
7 - The survey of the use of different types of media and its relationship with the voting criteria among the participants of the Iranian presidential election in 2017
zahra majdizadeThe present study compares the role of three different types of media: TV, newspapers and social media in the Iranian presidential election (May, 2017) in Iran. For this purpose, in the first place the rate of various media usage for gaining information on electoral can MoreThe present study compares the role of three different types of media: TV, newspapers and social media in the Iranian presidential election (May, 2017) in Iran. For this purpose, in the first place the rate of various media usage for gaining information on electoral candidates has been considered, and then the effect of each media on the formation of voter's selection criteria has been examined. The research methodology was to send an online questionnaire to a broad number of students from Sharif University of Technology (SUT) and University of Tehran (UT) who participated in the 12th presidential election. A number of these individuals (213 students) were randomly selected to participate in this research. The analysis of the findings suggests that participants have greatly followed electoral television programs besides social networking contents. Also, social networks have had a greater impact on the participants' political awareness and they were the main sources of information for people about the presidential election candidates. Accordingly, with increasing levels of education, individuals tend to use interactive and knowledge-based media. But there is no meaningful relationship between the type of media and voter's choice criteria. Manuscript profile -
Open Access Article
8 - The Relationship between Addiction to Social Networks Mobile Phone with Sexual Identity and Relationships (Men 18 to 30 years old in Ardabil)
mohsen ameri shahrabi ali jafari mahdieh bakhshiThe purpose of this study was to investigate the relationship between Addiction to social networks mobile phone with sexual identity and relationships (men 18 to 30 years old in Ardabil). The purpose of this research is applied in terms of method, descriptive and correl MoreThe purpose of this study was to investigate the relationship between Addiction to social networks mobile phone with sexual identity and relationships (men 18 to 30 years old in Ardabil). The purpose of this research is applied in terms of method, descriptive and correlational. In terms of data collection method, the research method is survey. The statistical population of this study includes all citizens aged 18 to 30 years in Ardabil, which is 161600 people. The sample size was 384 people using Cochran formula and they were selected using multi-stage cluster sampling. For data collection, McBride and et al (2008) have used gender identity questionnaire and researcher-made addiction to social networks and emotional relationships. Data were analyzed by SPSS software version 22 and Pearson correlation coefficient was used to analyze the hypotheses. The results of the research show that there is a significant direct relationship between the addiction to mobile social networks including Telegram, Instagram and WhatsApp with a gender identity. There is also a significant reverse relationship between the addiction to mobile social networks, including Telegram, Instagram and Facebook, with emotional relationships. Manuscript profile -
Open Access Article
9 - Investigating the Relationship between Interpersonal Relationships in Instagram Social Network with Emotional Divorce in Alborz Couples
نازنین ملکیان sara Mosalaee RadThe purpose of this study is to investigate the relationship between interpersonal relationships in the social network Instagram with emotional divorce in couples in Alborz province. This research was conducted in terms of the type of applied research and from the point MoreThe purpose of this study is to investigate the relationship between interpersonal relationships in the social network Instagram with emotional divorce in couples in Alborz province. This research was conducted in terms of the type of applied research and from the point of view of descriptive-analytical research method with data collection technique. In order to collect data, field method and questionnaire tools were used. The statistical population includes cyberspace users who are engaged in divorce and have filed cases in family counseling centers during the years 97-99, which is 4500 cases in Alborz province. to calculate the sample size according to Morgan table, the sample size of 300 people has been selected. Then the data were analyzed using SPSS software. The results of this study showed that there is a significant and positive relationship between interpersonal relationships in social networks and separation and distance between couples, feelings of loneliness and isolation, the need for companionship and impatience. The more people use virtual social networks and get involved in this space, the more they try to hide and cool down the relationship with the couple, and in the long run, they will cause hypocrisy and hypocrisy between them, which eventually leads to emotional divorce. Manuscript profile -
Open Access Article
10 - Investigating the Relationship between Interpersonal Relationships in Instagram Social Network with Emotional Divorce in Alborz Couples
Sara Mosalaei Rad Nazanin MalekianThe purpose of this study is to investigate the relationship between interpersonal relationships in the social network Instagram with emotional divorce in couples in Alborz province. This research was conducted in terms of the type of applied research and from the point MoreThe purpose of this study is to investigate the relationship between interpersonal relationships in the social network Instagram with emotional divorce in couples in Alborz province. This research was conducted in terms of the type of applied research and from the point of view of descriptive-analytical research method with data collection technique. In order to collect data, field method and questionnaire tools were used. The statistical population includes cyberspace users who are engaged in divorce and have filed cases in family counseling centers during the years 97-99, which is 4500 cases in Alborz province. to calculate the sample size according to Morgan table, the sample size of 300 people has been selected. Then the data were analyzed using SPSS software. The results of this study showed that there is a significant and positive relationship between interpersonal relationships in social networks and separation and distance between couples, feelings of loneliness and isolation, the need for companionship and impatience. The more people use virtual social networks and get involved in this space, the more they try to hide and cool down the relationship with the couple, and in the long run, they will cause hypocrisy and hypocrisy between them, which eventually leads to emotional divorce. Manuscript profile -
Open Access Article
11 - Reliability, Validity and Factor Structure of Marital Jealousy Scale on the Use of the Social Networking Sites in the Married Staff of University of Kashan, Iran
Masoud Kiani zadeh MelaliThe objective of this research was to evaluate the reliability, validity and factor structure of marital jealousy scale on the use of the social networking sites (SNS). The research method was psychoanalysis and statistical population was the married men\women who MoreThe objective of this research was to evaluate the reliability, validity and factor structure of marital jealousy scale on the use of the social networking sites (SNS). The research method was psychoanalysis and statistical population was the married men\women who employee of University of Kashan, and that use social network sites daily, and from them 223 persons were selected using simple random sampling. The participants completed the Muise, Christofides, and Desmarais, SNS Jealousy Scale (2009) and Farrugia Partner Surveillance Scale (2013). For the validity of the scale, exploratory factor analysis methods and convergent validity were used. Factor analysis of the data showed that the SNS Jealousy have four factors (including sense of infidelity, suspicion, tendency in surveillance, and sense of apprehension) and have a good convergent validity (p<0/01). Correlation between tendency in surveillance subscale and Partner Surveillance Scale indicated an appropriate convergent validity (r=0/53, p<0/01). To evaluate the reliability of the scale, internal consistency was measured by Cronbach’s Alpha yielding 0.95 which means a highly reliable scale. Based on findings of the research, it can be concluded that this scale has a high reliability and validity, which can assist us in investigating marital Jealousy on the use of the social networking sites and it can be employed for future studies. Manuscript profile -
Open Access Article
12 - The role of self- regulation, self-presentation and dark triad personality in predicting Social Networking Sites addiction in students of Ardabil University of Medical Sciences
Naghi Dashti abbas abolgasemiThe aim of this study was to predict of the role of self- regulation, self-presentation and dark triad personality in students addiction to Social Networking Sites. The research method was descriptive correlational research, The study population consisted of all student MoreThe aim of this study was to predict of the role of self- regulation, self-presentation and dark triad personality in students addiction to Social Networking Sites. The research method was descriptive correlational research, The study population consisted of all students of Ardabil University of Medical Sciences (N= 3200). 234 students were sampled Multi-stage sampling method. Data was gathered using Schwarzer’s Self-Regulation Scale (1999), Ackerman’s Self-Presentation Questionnaire(1979), Jonason& Webster Dark Triad Personality Scale(2010) and Questionnaire of Online Network Social Sites(α=/787).. Multiple regression analysis showed the significant role of self-regulation and self-presentation in predict of SNS addiction. Therefore Self-regulation and self-presentation can predict addiction to Social Networking Sites. Anticipating thid psychological characteristics and by psychological interventions based on "self" or "self-regulation" we can prevent student's dependence to Social Networking Sites. Manuscript profile -
Open Access Article
13 - Psychometric Properties of the Sexual Sensation Seeking Scale among the Iranian Online Population
shalaleh hosseinnezhad hallaji Ali Khademi Marziyeh Alivandi Vafa Ahmad EsmaliThe aim of this study was to investigate the psychometric properties of the Sexual Sensation Seeking Scale among the Iranian online population. The research method was psychometric study and the statistical population included all people active in social networking site MoreThe aim of this study was to investigate the psychometric properties of the Sexual Sensation Seeking Scale among the Iranian online population. The research method was psychometric study and the statistical population included all people active in social networking sites in during 2020 year. Sample size, 601 people were selected via convenience sampling. Data collection by online survey questionnaire of Sexual Sensation Seeking Scale (Kalichman & Rompa, 1995), Hypersexual Behavior Inventory (Reid et al., 2011), and Zuckerman – kuhlman Personality Questionnaire (Aluja et al., 2006), and data were analyzed using Cronbach's alpha test, Exploratory Factor Analysis, Pearson correlation and Independent t-Test. Exploratory Factor Analysis yielded two components: Physical Sexual Sensations Seeking and Risky Sexual Sensations Seeking, which together accounted for 56.29% of the total variance. Reliability was obtained through Cronbach's alpha 0/88 for the total scale, and 0/82 and 0/79 for each factor. Moreover, the scale had adequate convergent validity and was positively related to hypersexual behavior, neuroticism–anxiety, sensation seeking, and aggression-hostility (P<0/01). Manuscript profile -
Open Access Article
14 - Hypersexual behaviors, problematic pornography use and mental health in an Iranian online sample: A structural equation model and results of cluster and discriminant function analysis
Seyed Ghasem Seyed Hashemi Majid Mahmoud Aliloo Shalaleh Hosseinnezhad Behnaz Hosseinzadeh Khanmiri Masoumeh Esmaeili ShahnaThe purpose of this study was to determine the structural relationships, cluster and discriminant function analysis of hypersexual behaviors, problematic pornography use and mental health in an Iranian online sample. The research design was descriptive-correlational and MoreThe purpose of this study was to determine the structural relationships, cluster and discriminant function analysis of hypersexual behaviors, problematic pornography use and mental health in an Iranian online sample. The research design was descriptive-correlational and the statistical population included all people active in social networking sites in during 2019 year. Sample size, 408 people were selected via convenience sampling. Data collection by online survey questionnaire of Mental Health Inventory (Veit & Ware, 1983), Problematic Pornography Consumption Scale (Bőthe et al., 2018), and Hypersexual Behavior Inventory (Reid et al., 2011), and data were analyzed using Pearson correlation coefficient, structural equation modeling, cluster and discriminant function analysis. The suggested model consists of suitable fitness with the data (RMSEA = 0.05, GFI = 0.96, CFI = 0.98, AGFI = 0.93; χ2/df = 2.29), and all relationships except the path of psychological well-being to the problematic pornography use were significant (β = -0.07, p = 0.306). Also, the results of cluster analysis based on hypersexual behavior and problematic pornography use in two clusters (high and low psychological distress) were significant (P <0.001). Discriminant analysis results showed that hypersexual behavior and problematic pornography use had the highest power in distinguish between two groups of people with high and low psychological distress (P<0.001), and 65.9% of people were correctly detected by this function. Individuals with high psychological distress had the highest mean values in all components of hypersexual behavior and problematic pornography use (n = 61, 63.5%). Manuscript profile -
Open Access Article
15 - Analysis of Iranians’ Writing Performances in Virtual and Real Environments
فرنوش حدادی Mohammad Hasan Tahririan -
Open Access Article
16 - Effects of Social Networking on Iranian EFL Learners’ Vocabulary Acquisition
Fatemeh Khansarian-Dehkordi Ahmad Ameri-Golestan -
Open Access Article
17 - The study of the impact of the disincentive factors and strategies for using social networks on the teaching and the effective learning
Hassan saemi , kourosh fathi vajargah Mohammad attaran ahmad ali foroughi abariConsidering the social networks, recognizing the most important obstacles in front of the teachers as well as achieving some strategies for using them in education were the chief aim of this study. The qualitative and the analysis of qualitative data methods, based on t MoreConsidering the social networks, recognizing the most important obstacles in front of the teachers as well as achieving some strategies for using them in education were the chief aim of this study. The qualitative and the analysis of qualitative data methods, based on the grounded theory, have been used in this study. This theory is consisted of three main elements as: concepts, contents, and issues. Using purposive sampling, 54documents were studied carefully and their significant points were noted down. According to the similarities, some codes were assigned to the similar cases. These codes, then, were used to discover the extracted issues. Depended on the sources and the documents, the primary category was determined. Establishing the relationship between the primary and the secondary category with related concepts, the grounded theory has been designed. According to the theory obtained from the theoretical documents and the resources, some of the most important obstacles recognized as: lack of suitable technical facilities, lack of educational infrastructures, and inadequate knowledge of the teachers. Three strategies have been designed among which acquiring the technical skills is the most important strategy and establishing dynamics interaction in teaching and cognitive skills related to the social networks are the second and the third ones, respectively. In the light of recognizing the obstacles and introducing the needed strategies, social networks can have a great impact on both teaching skills and learning. Manuscript profile -
Open Access Article
18 - Designing the Attitude toward Advertising Model through Mobile Social Networks
Atefeh Shekari Seyed Najmoddin Mosavi Abdolkhalegh Gholami Chenarestan Olya -
Open Access Article
19 - بررسی فراوانی استفاده از Anglicism در سخن کاربران تلگرام جوان ایرانی
داوود مشهدی حیدر رضا ملاحسینی معصومه عصایی -
Open Access Article
20 - Structural Modeling Relations of Temperament and Character Mediated by Social Network Dependence with the Amount of Emotional Divorce of Women Referred to Counseling Centers in Babol
Ghasem Yaghoubi Ali Reza Homayoni Yahya Yarahmadi Omid Moradi -
Open Access Article
21 - Achieving an Economic City Based on the Presentation of a Conceptual Model of Sensory Marketing on Social Networks (A Qualitative Approach of Theme Analysis)
Mandana Rezaei Vahid Nasehifar Reza Taghvaei Tohfeh GhobadiSimultaneous with the transformation of planning interaction and urban development market, under the influence of globalization processes and urban competition, the economic growth indicators of cities have also found a new form in such a way that some production center MoreSimultaneous with the transformation of planning interaction and urban development market, under the influence of globalization processes and urban competition, the economic growth indicators of cities have also found a new form in such a way that some production centers and factories have been able to diversify the economic base of cities through the development of high-value-added trade and commerce; however, some others have not been successful in this way. Since in our country, in practice, little attention has been paid to facilitating business and marketing processes on economic scales as well as electronic and digital platforms to achieve economic cities; therefore, this article tries to use the method of content analysis for sensory marketing, which is recently one of the newest and most important methods of marketing in the world of social networks, which has become one of the most popular tools in cyberspace these days. This research in terms of its purpose is applied and in terms of how to analyze the data is qualitative and in terms of its approach is exploratory. For this reason, a group of marketing experts was selected and were interviewed in details. In this study, the purposive sampling method was used and the process of selecting experts and conducting interviews with them continued until theoretical saturation was achieved. Sixteen interviews were conducted. Finally, the research results led to the presentation of a conceptual model of sensory marketing in social networks based on the dimensions of the five senses, emotions, thinking, action and relationship. Manuscript profile -
Open Access Article
22 - Effect of Telegram Application on Iranian Advanced EFL Learners' Vocabulary Knowledge and Attitude
Roya Zarei Laya Heidari Darani Ahmad Ameri-Golestan -
Open Access Article
23 - SHAD Social Network and EFL Learners' Writing Complexity & Accuracy
Neda Fatehi Rad Najme Khadem Hosseini -
Open Access Article
24 - Represent a Model for Managing the Educational Social Network
Ebrahim Mohammadlou Afsaneh Zamanie MoghaddamThe purpose of this study is to represent a model for managing the educational social network. The methodology of this research is applied in terms of purpose, is descriptive-correlational (non-experimental) in terms of procedure, and is cross-sectional in terms of time MoreThe purpose of this study is to represent a model for managing the educational social network. The methodology of this research is applied in terms of purpose, is descriptive-correlational (non-experimental) in terms of procedure, and is cross-sectional in terms of time. The statistical population consists of 480 senior masters from Ministry of Education in 2015. The statistical sample was calculated 205 people using Cochran Formula and selected through random sampling method. Data collection was done by the researcher-made questionnaire comprising 67 questions. The validity of the questionnaire was confirmed by the university elites point of view after the t test and correlation coefficient were applied. The factor analysis method of the main components confirmed the construct validity of the questionnaire. The reliability of the questionnaire was also confirmed by calculating the Cronbach's alpha coefficient (α=0.854). To analyze the data, descriptive and inferential statistics including Pearson correlation coefficient, independent t test and factor analysis were used. The final model was extracted from the AMOS software using structural equations of maximum likelihood method. The results showed that the standard coefficients between the hidden variables of the management model and the obvious variables of the social network structure is 0.85 and the obvious variables of the learning construct is 0.87 which showed high importance of these variables in the formation of the model and the standard coefficient between the variables of the model and the evident structural variables management is 0.40 which indicates the acceptability of these variables. These coefficients are significant with a confidence level of P<0.001. The fitting component of the model depicted that all indicators are in the desired domain. Therefore, the hypothesized model is fitted with empirical data, and the research model is thus confirmed. Manuscript profile -
Open Access Article
25 - The effect of using social networks on empowerment of teachers considering the mediating role of knowledge transfer
kolsum nami Marzieh NazariThe purpose of this study was to investigate the effect of teachers' use of social networks on empowering them with the mediating role of knowledge transfer. The purpose of this study is practical and descriptive correlational in nature. The population of the study cons MoreThe purpose of this study was to investigate the effect of teachers' use of social networks on empowering them with the mediating role of knowledge transfer. The purpose of this study is practical and descriptive correlational in nature. The population of the study consisted of 428 second-grade teachers in the second district of Bandar Abbas city. The sample size was 9 persons who were selected by stratified random sampling using Krejcie and Morgan table. Data collection tools were Spritzer Empowerment Questionnaires (1995) with 2 items, Halton et al. (1) education questionnaire with 2 items, 2-item social networks (1), face validity and content validated by experts. Cronbach's alpha coefficient was used to determine their reliability at the values of 0.5, 0.5 and 0.5, respectively. Data were analyzed using SPSS23 and LISREL8.80 software. The results showed that using social network had a direct effect on teachers' knowledge transfer. Using social networking has a direct effect on empowering teachers. Knowledge transfer has a direct effect on empowering teachers. And knowledge transfer plays a mediating role in the impact of using social networking on empowering teachers. Manuscript profile -
Open Access Article
26 - Cultural Typology of Facenama Social Networking’s Popular Users by Grounded Theory Method
saiid maadani mehdi abediniThe Information technologies have had significant impacts on society in a way that their most impacts are being on the culture sector. Barlow marks it as the most serious cultural evolution since the discovering of fire. In recent years, one of the most important inform MoreThe Information technologies have had significant impacts on society in a way that their most impacts are being on the culture sector. Barlow marks it as the most serious cultural evolution since the discovering of fire. In recent years, one of the most important information technologies is social networking which has grown incredibly in terms of attracting the users. In Iran, the social networking of Facenama could have attracted about 2 million users in 3 years and is located on top of the most popular sites in Iran. The aim of this research is to know that how many cultural types of the Facanama social networking’s user can be categorized. Since no studies have been performed on this issue and no specific theories exist about it, the grounded theory was used in this study which is based on no theories. The results showed that 5 main types of users exist in Facenama social networking, including: “lover and paying attention to romantic life”, “interested in religious life and doing religious recommendation”, “paying attention to the words of elders for a better life”, “happy, lively and joyful” and “single, isolated and heartbreak”. Manuscript profile -
Open Access Article
27 - The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
Abbas azadi Nusrat Allah Heidary Shahram Fatahi Idris Beheshti Nia Hamid Reza SaeedinejadAbstract:The main purpose of this study was to investigate the impact of social networks on the electoral behavior of citizens in terms of propaganda in the 13th presidential election, in the Qasr Shirin constituency, Sar -e Pol Zahab and Gilan Gharb in Kermanshah provi MoreAbstract:The main purpose of this study was to investigate the impact of social networks on the electoral behavior of citizens in terms of propaganda in the 13th presidential election, in the Qasr Shirin constituency, Sar -e Pol Zahab and Gilan Gharb in Kermanshah province. This research was conducted using a researcher -made questionnaire tool. The statistical population of research was citizens over the age of 5 in this constituency who participated in the 13th presidential election. In this study, multi -stage cluster sampling method was used and the sample size was specified using Cochran formula. Data were analyzed using SPSS software. The results of the analysis of the route showed that the advertising variable had an impact on citizens' election behavior with 29 %. It is also the rate of determination coefficient, which indicates that the dependent variable changes (electoral behavior) are explained by independent variables (social network and advertising). Manuscript profile
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