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    • List of Articles Advertising

      • Open Access Article
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        1 - Future Studies for Presenting Model of Personal Differentiation Role on Guerilla Advertising with Using Perceptron Artificial Neural Network
        tara taefi vahidreza Mirabi Ghasemali Bazaee soheil sarmad saeidi
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        2 - Designing and measuring the optimal pattern of referral advertising process in Iranian society
        mahsa mosalla Vahid Reza Mirabi Hassan Esmailpur
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        3 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
        S. Khanmohammadi M. Mohammadi
      • Open Access Article
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        4 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
        Ahmad Borumand Kakhki Hamed Davari امیرناصر اخوان
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        5 - Future Studies of Cultural Services in Islamic Advertising and Communication Department of Astan Quds Razavi
        Ahmad Borumand Hamed Davari Amirnaser Akhavan
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        6 - The Domain of Marketing Definition Entrepreneurial Proclivity or Market Orientation?
        H. Nikoomaram K. Heidarzadeh
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        7 - An Overview of the Impact of Content ‌ Advertising on social media on Customers' Intentions to buy in home businesses
        Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani
      • Open Access Article
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        8 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
        fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
        10.30495/enkn.2023.71440.1062
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        9 - Extraction and leveling of effective components on increasing the effectiveness of online advertising
        seyed mostafa bladian sina asareh mahdi bagheri mohammad hadi himayoon
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        10 - Advertising on products body, a convergent media
        Marieh Ghezelsofla Ali Morovati
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        11 - Investigating the Role of Social Media Marketing On the Promotion of Electronic Word-Of-Mouth Advertising of Tourist Destinations (Case Study: Tehran Province)
        ANAHITA MOHAMMADI Mohammad siadatan Mahdi Karoubi
        10.30495/mediastudies.2023.74651.1534
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        12 - Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach
        دیبا Hashemi Feharaki Reza Ebrahimzadeh Akbar Etebarian Alborz Ghitani
        10.30495/mediastudies.2022.60970.1389
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        13 - A persuasive strategy for advertisement on social media
        Ali Ghiasian Ataolah Abtahi Neda Soleimani Ali Ameri
        10.30495/mediastudies.2022.56163.1333
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        14 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study
        Akram Salari Seyed Alireza Afshani Shadi Zabet
        10.30495/mediastudies.2023.74147.1530
      • Open Access Article
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        15 - Designing an Effective Model of Localized Advertisements in Social Networks with a Qualitative Content Analysis Approach
        Zoleikha Dehghani Reza Ebrahimzadeh Mehrdad Sadeghi Mehraban Hadi peykani
        10.30495/mediastudies.2023.66163.1438
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        16 - A Model for Studying the Influence of the Media in Creating the Willingness to Invest in the Stock Market Through Advertising Messages
        Hashem Aghazadeh Taher Roshandel Arbatani Sama Banifazel
      • Open Access Article
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        17 - The New Definition of Islamic Tabligh
        Hassan Sabilan Ardestani
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        18 - Investigation of Ninth House campaign practices in tribal and non-tribal provinces from the view of Ilam and Tehran Universities teachers
        Mohammad Soltanifar Afsaneh Mozaffari Mehdi fattahi
      • Open Access Article
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        19 - Mental processes of consumers (athletes and non-athletes) of sports products with regard to neural function in viewing domestic and foreign brands using EEG
        Reyhaneh Ajudan Gharaee Mohammad Reza Esmaeilzadeh Ghandehari Ali Ghanae Chamanabad Ehsan Tahame
      • Open Access Article
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        20 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
        Mahboub Sheikhalizadeh
      • Open Access Article
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        21 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
        Hamed Abdolrasoli zal
        10.30495/jism.2022.20961
      • Open Access Article
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        22 - The Role of Public Relations Activities of the Social Security Organization on the Satisfaction of Insured Persons (Case Study of West Tehran Branch)
        Nafiseh Karami Soroush Fathi Sara Mohamadpour
      • Open Access Article
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        23 - Providing a Cultural Model to Understand the Process of Attracting TV Audiences
        Abdolreza Amir Ahmadi Mohsen Ameri Shahrabi Rozita Sepernia Abbas Ali Ghaiyoomi
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        24 - Assessment and Evaluation of Citizen's Views on the Impact of Commercial Television Advertising on Consumer Behavior (Case of Study: Ardebil City)
        Roghaye Eynollahinezhad Rahmatollah Amirahmadi Soroush Fathi
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        25 - Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
        Tayebeh Zol-ala Sara Mohamadpour
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        26 - Effect of Foreign Health Tourists’ Satisfaction from Destination on Word of Mouth Advertising in Tehran's Hospitals
        Mohammad Javad Taghipourian Umm al-Banin Eyni Mirhassanlo
      • Open Access Article
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        27 - Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system
        mohammad hosein riahi shahnaz nayebzadeh abolfazl davodi roknabadi
        10.30495/jhm.2023.72897.11126
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        28 - Conceptualizing Social Health through Viral Advertising
        shima shahhosseini bideh sayyed hasan hataminasab shahnaz nayebzadeh Mohammadreza dehghani ashkezari sayyed majid mirhosseini
        10.30495/jhm.2023.74753.11153
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        29 - Brand extension feedback: The role of advertising(Case Study: tabarok Companyproducts)
        hadis ebrahimi Malihe Javani
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        30 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
        Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
      • Open Access Article
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        31 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
        Seyyed Alireza Mosavi
      • Open Access Article
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        32 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
        Seyed Mohammad baqery azita Gholipour Godarzei
      • Open Access Article
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        33 - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
        -Sayede Somayeh Ghorbi mohammad ghasemi nameghi
      • Open Access Article
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        34 - The relationship between attitudes to endorsement advertising and brand equity with Word of Mouth Advertising
        shahab bahrami
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        35 - The convenience of online shopping and its impact on increasing customer satisfaction
        Abbas Ahmadi seyedahmad heydari
      • Open Access Article
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        36 - The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand)
        Abbas Ghaedamini Harouni Reza Ebrahimzadeh Dastjerdi Mehrdad Sadeghi deh cheshmeh Homira abdi
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        37 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
        Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
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        38 - Design and Development of a Native Model of Viral Advertising for Online Retailers Using the Grounded Theory
        Monir sadat Mirahmadi yazdan shirmohammadi Seyed Mahdi Jalali
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        39 - The Impact of Social Media Advertising Features on Costumer Purchase Intention
        Amirreza Ahmadnejad Masti kambiz heidarzadeh hanzaee fereshteh lotfizadeh
        10.30495/jomm.2022.19511
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        40 - Designing a Green Marketing Development Model for Organic Products
        omid mohammadi ali pirzad Seyed Najmeddin Mousavi
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        41 - Investigating the Scientific Outputs of the Field of Viral Marketing in the Web of Science
        shima shahhosseini bideh sayyed hasan hataminasab Shahnaz Nayebzadeh mohammadreza dehghani ashezari sayyed majid mirhosseini
        10.30495/jomm.2023.70089.1984
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        42 - The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand
        F. Nickfar اسماعیل حسن پور Kambiz Heidarzadeh Hanzaee hamidreza kordlouie
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        43 - Investigating the impact of advertising in social networks on the purchase intention of teenage customers in the restaurant industry (the study of adolescents aged 14 to 17 years old in Tehran schools)
        Mahsa Ebrahimi Ehsan Abedi
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        44 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitability
        A. A. Farhangi A. Ekhlasi P. Toluei
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        45 - Assessment of the Effects of Advertising on Increasing Sales and a Mathematical Model for Determination of this Impact on Profitabilit
        A. A. Farhangi A. Ekhlasi P. Toluei
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        46 - Intangible Advertising of Brand and Its Effect on Consumer’s Choice
        K. Heydarzadeh M. Behboudi A. Ghodsi khah M. Monsefi A. Maneshi
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        47 - The Affect of Selected Marketing Mix Elements on Brand Equity
        K. Heidarzadeh S. A. Zarbi
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        48 - Designing a Mathematical Model for Evaluating the Effectiveness of Advertising Media on Consumer Behavior
        S. Khanmohammadi M. Mohammadi
      • Open Access Article
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        49 - Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)
        R. Samadi Tirandazi R. Ahmadi A. Tizro S. Mohammadipour
      • Open Access Article
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        50 - Brand Extension Feedback: The Role of Advertising (Case Study: Tabarrok Company Products)
        H. Ebrahimi M. Bagheri GalehSalimi
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        51 - A Study of Effects of the Media Advertising as one of the Marketing Strategies on the Buyers’ Behavior in Car Industry
        F. Ghouchani Sh. Hashemnia R. Eghbal
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        52 - Allocation of advertising expenditures with three approaches,proportional distribution model, the Shapley value and the nucleolus technique based on game theory
        Reza Sheikh Houriya Seifi
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        53 - The role of advertising on the community of cultural products, among of families in Tehran city
        Nazli Abdollahi محمد سلطانی‌فر عباسعلی gh
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        54 - The effect of TV advertising on audience behavior change based on Dagmar Model (Case study: LG agencies in 5 and 11 regions of Tehran)
        alireza sabbagh Peyman ghafari
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        55 - Augmented Reality technology application in advertising and marketing
        tahere saedi raha kharazi azar afsaneh mozafari
      • Open Access Article
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        56 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
        Gholamreza maleki farsani Ali Rashidpoor reza ebrahimzadeh dastjerdi
      • Open Access Article
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        57 - Analyzing the effectiveness of Isfahan municipality's cultural environmental advertising in order to provide a model
        Diba hashemi fesharaki Reza Ebrahimzadeh akbar etebarian Alborz Ghitani
        10.30495/jcm.2022.65724.1582
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        58 - THE EFFECT OF ADVERTISING METHODS ON THE FLOURISH OF TOURISM INDUSTRY IN THE ORGANIZATION OF CULTURAL INHERITANCE, TOURISM AND CRAFTS, AND PRESENTING AN APPROPRIATE MODEL
        Z. Broumand S. R. S. Amire A. Heydari
      • Open Access Article
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        59 - Effects of management and advertisement planning in development of milk consumption culture in Iran
        سید اسدالله اطهری مصطفی رهگذر
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        60 - Investigating the impact of advertising on the behavioral patterns of tourists in social networks
        yazdan shirmohammadi Farzane Abedi
      • Open Access Article
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        61 - The Assessment of Political Advertisements of 10th Presidential Election and Presenting a Local Advertising Model
        Mohammad Jafar Javadi Seyed Vahid Aqili
      • Open Access Article
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        62 - Measuring the effect of the color of environmental advertisements on the urban landscape of Mashhad's Felestin Street
        pouya matini Hadi Sarvari
      • Open Access Article
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        63 - Studying the Relationship between Urban Advertising and Citizenship Awareness
        Amir Kazemi Shahin Mozaffari
      • Open Access Article
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        64 - Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria
        Mohsen Partovi Mohammad H. Vahidnia Hossein Aghamohammadi
        10.30495/jest.2021.58928.5301
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        65 - Analysis of Green Food Products Advertising Visual Themes of Knowledge-Based Companies in Social Media
        Farzad Zahedi Bodaghi Khajeh Noubar  Hossein Morteza Mahmoudzadeh Sohrab Yazdani
        10.30495/jest.2022.60864.5390
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        66 - Analyzing the Role of Visual Elements in Advertising Board in Modarres Street Land Scape, Metropolitan Mashhad, Iran
        Mahsa Zamiri Azadeh Sharifi noghabi
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        67 - Jurisprudential issues and rules in television commercial advertising
        Mehdi Yousef
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        68 - The Comparison of Common and Expert People’s Opinions About the Related Factors on the Effectiveness of Commercial Advertisement
        سیدمحمدرضا صمصام شریعت منوچهر کامکار سیدحمید آتش پور منوچهر کامکار
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        69 - The Analysis match of identity Form and content advertising Sport with Strategic purporsts Islamic-Iranian model of progress
        HAMID MOEINFARD Zahra Sohrabi
        10.30486/4s.2023.1983318.1116
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        70 - Validity and Reliability of an Advertising Literacy Questionnaire from the Viewpoints of an Audience using Social Approach
        Hamid Ghasemi Nazanin Rasekh Vali Narimanifar
        10.30486/4s.2023.1975544.1087
      • Open Access Article
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        71 - Designing a Native Model for Assessment of the Effectiveness of Advertising
        Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi
      • Open Access Article
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        72 - Designing the Attitude toward Advertising Model through Mobile Social Networks
        Atefeh Shekari Seyed Najmoddin Mosavi Abdolkhalegh Gholami Chenarestan Olya
        10.30495/jsm.2020.673649
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        73 - Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
        Roohalah Negahdari Nia Ali Pirzad Seyyed Najm- Al-Din Mousavi
        10.30495/jsm.2020.673653
      • Open Access Article
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        74 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
        Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi
        10.30495/jsm.2021.1943472.1562
      • Open Access Article
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        75 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
        Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar
        10.30495/jsm.2021.1943122.1549
      • Open Access Article
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        76 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
        Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
        10.30495/jsm.2022.1966066.1680
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        77 - peresenting an Appropriate Model for Effective Advertising in Companies with an Industrial Design Unit
        sara saffari Hasan Sadeghi Naeini Ata Allah Abtahi Seyed Jamaleddin Tabibi Ali Akbar Farhangi
      • Open Access Article
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        78 - the effect of brand equity and consumer attitude toward advertising to create competitive advantage (case study of 5 star hotels on kish island )
        Alireza Rousta Elham Bahrami
      • Open Access Article
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        79 - A Model of the Causal Relationships of the Effectiveness of Advertising for Exporting Non-oil Products of East Azerbaijan Province to CIS Countries
        Mojtaba Ramazani
      • Open Access Article
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        80 - Examining e-commerce opportunities in Metaverse
        jebreil marzi alamdari mohammad hasan haddadi Ahad shahabadyan
      • Open Access Article
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        81 - The Role of Marketing Innovation and Creative Advertising in Customer Purchase intention of Digikala Company
        Alireza Rousta
      • Open Access Article
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        82 - Identification and clustering internal stimuli on the effectiveness of advertisement by using Delphi method and perceptron neural network (Case study on sports retailers)
        Tara Taefi Vahid Reza Mirabi Ghasem Ali Bazaee Soheil Sarmad saeidi
      • Open Access Article
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        83 - Effect of Advertising Literacy Education on Children's Critical Thinking in Facing Commercial Messages
        Somayeh Kiarrsi Seyed Foad Ebrahimi
      • Open Access Article
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        84 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
        Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
      • Open Access Article
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        85 - The Effect of Advertising, Promotion and Interactive Marketing on Social Networks on Customer Response Through Brand Equity in Kanoon Farhangi Amoozesh
        elaheh mohamadi mahid moradi
        10.30495/educ.2023.1934724.2721
      • Open Access Article
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        86 - Presenting the pattern of cognitive and emotional elements in visual advertisements
        ALLAHYAR GHASEMI ahmad Rahchamani Hamidreza saeednia
      • Open Access Article
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        87 - Customer Relationship Satisfaction
        kaveh Ganjehe Hamid Khodadad Hosseini Fereshteh Mansouri Moayyed
      • Open Access Article
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        88 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material)
        Kamal Ghalandari Kambiz Heidarzadeh Hanzaee
      • Open Access Article
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        89 - The Effect of Internet Advertising on Electronic Banking Services
        Beitoollah Akbarimogaddam Mahdi Behbodi Farzaneh Jafari
      • Open Access Article
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        90 - The Impact of SMS Advertising on Purchase intention by attending to Brand Equity mediating role
        Morteza Maleki Minbashzargah Azim Zaree Mahbobeh Asadzade
      • Open Access Article
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        91 - Investigating the Impact of Word of Mouth Advertising on Customer Experience Management in the Dental Equipment Industry Using Fuzzy Analytic Hierarchy Process
        Shaghayegh Shakiba Tabar Sina Nematizadeh Hamidreza Saeednia
        10.22094/joie.2022.1945838.1916
      • Open Access Article
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        92 - The relationship between the Advertising media and brand equity from the Sports customer perspective in Tabriz
        Nasrin Alizadeh Pasdar Hamid Janani
      • Open Access Article
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        93 - Epistemology of Media Entrepreneurship and its Measuring in Media Organization
        Neda Soleimani Seyed Morteza Razavi
      • Open Access Article
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        94 - Investigating the role of social and cultural factors on the environmental behavior of Mazandaran youth
        Ali Asghar Gholami Ali Asghar Abbasi Asfajir Aboalghasem Heidarabadi
        10.22034/ssyj.2022.1949150.1222
      • Open Access Article
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        95 - Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model
        Fatemeh Khanzadi Fereydoun Ohadi
      • Open Access Article
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        96 - Explaining Strategic Planning of Polotourism Development in Iran
        کیومرث مولادوست Tayyebeh Yanpi
      • Open Access Article
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        97 - The Role of Tourism Boards in the Development of Tourism in Isfahan
        shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi
      • Open Access Article
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        98 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
        Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
      • Open Access Article
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        99 - The effect of customer experience management on word-of-mouth advertising with the mediating role of customer relationship management in Mashhad bodybuilding clubs
        seyed mohammad hosein hoseini ravesh amir moghaddam
      • Open Access Article
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        100 - The effect of digital advertising strategy on attitude and intention to purchase financial products and services
        MAYA mojarradardakani
      • Open Access Article
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        101 - Determining the role of brand on the relationship between consumer culture and word-of-mouth advertising
        Fereydoun Omidi
      • Open Access Article
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        102 - The effect of Western media propaganda on the national security of the Islamic Republic of Iran through identity crisis
        masoud kaveh yusof khanmohammadi
        10.30495/pir.2019.668892
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        103 - A study of the viewpoints of residents of Tehranian citizens about environmental cultural propaganda and their priorities
        HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
      • Open Access Article
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        104 - .A study of the viewpoints of residents of Tehran about cultural environmental advertisements and their priorities
        HosseinAli Ghajari Mohamadsaleh Hosseinzadeh
      • Open Access Article
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        105 - Investigating the effective elements and components of the poster advertising model in the field of public health
        Fatemeh Haghnejad Rasoul Asgarpour Ahmadreza Shekarchizadeh Reza Ebrahimzadeh Dastjerdi Shiva Samsam shariat Mohammad hossein Arman
      • Open Access Article
        • Abstract Page
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        106 - Structural Modeling of Local People Attitude towards Tourism Impacts by Modifier role of Social Advertising
        Mohammad Najjarzadeh Majid Nematolahi Hossein Balouchi
      • Open Access Article
        • Abstract Page
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        107 - The Impact of Visual Media in Promoting Rural Consumption (Case Study: Rural District of Tabadakan, Mashhad County)
        H. Sojasi Ghidari H. Mahmoodi A. Davarzani
      • Open Access Article
        • Abstract Page
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        108 - Review and Prioritization of Various Advertisement Methods by Meat Products Matrix Analytic Hierarchy Method (AHP): A Case Study of Sausages Products
        Sara Esfandi Ahmad Fatahi
      • Open Access Article
        • Abstract Page
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        109 - The effect of the media on improving the attitude of the clients and their tendency towards IR-MCI services
        shayan basir mohammad reza azadehdel Maryam Ooshaksaraie
      • Open Access Article
        • Abstract Page
        • Full-Text

        110 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
        Akram Salari SeyedAlireza Afshani Shadi Zabet
        10.71572/msds.2024.1038856
      • Open Access Article
        • Abstract Page
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        111 - Evaluation of Research Outputs Focused on the Effectiveness of Advertisements in the Health Field
        Mohammadhosein Riahi Shahnaz Nayebzadeh Abolfazl Davodi Roknabadi
        10.30495/msds.2023.1970979.1093
      • Open Access Article
        • Abstract Page
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        112 - Modeling the Effect of Advertising and Subsidy Transfer in a Three-Level Channel Using Game Theory
        Peter Ezimadu Joshua Apanapudor Sophia Ezimadu
        10.30495/jiei.2023.1965809.1245
      • Open Access Article
        • Abstract Page
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        113 - Optimal advertising and pricing decisions for complementary products
        Ata Allah Taleizadeh Masoud Charmchi
      • Open Access Article
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        114 - A mathematical model of the effect of subsidy transfer in cooperative advertising using differential game theory
        Peter E. Ezimadu
      • Open Access Article
        • Abstract Page
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        115 - Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
        Peter E. Ezimadu Chukwuma R. Nwozo
      • Open Access Article
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        116 - Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers
        Mostafa Setak Hajar Kafshian Ahar Saeed Alaei
      • Open Access Article
        • Abstract Page
        • Full-Text

        117 - Youth Attendance Foundation Data Analysis and Election Tools: A Case Study of the 11th & 12th Presidential Elections
        Mohsen Amiri سیمین حاجی پور ساردویی Mojtaba Maghsoudi Reza Kavyani
      • Open Access Article
        • Abstract Page
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        118 - Consequences of word of mouth advertisement from the perspective of fitness clubs customers in Gonad Kavoos city
        وحید وظیفه‌خواه ده‌جبار ناصر بای
        https://doi.org/10.71648/jmobs.2022.1045913
      • Open Access Article
        • Abstract Page
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        119 - Designing and evaluating a model for corporate social responsibility in the field of banking marketing with Meta- Synthesis approach
        ali mir farshid namamian fakhredi maroofi alireza moradi
      • Open Access Article
        • Abstract Page
        • Full-Text

        120 - The Exploitation of Translation in Talking Customers into Purchasing Products: A Critical Investigation of English-Persian Advertising Brochures for Household Appliances
        Abolfazl Shahali
      • Open Access Article
        • Abstract Page
        • Full-Text

        121 - Explaining Model of Attitude towards Advertising in Sporting Goods via Instagram Using Technology Acceptance Model
        Atefeh Shekari Sayyed Najmoddin Mosuavi Abdolkhalegh Gholami Chenarestan Olya
      • Open Access Article
        • Abstract Page
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        122 - Designing a model for the effectiveness of banking advertising by using the Grounded theory method (Case study: Bank Day branches in Tehran
        sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
      • Open Access Article
        • Abstract Page
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        123 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company
        Majid Ahmadi shahla sohrabi sara tahzibi
      • Open Access Article
        • Abstract Page
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        124 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP)
        soheila shamsadini Farhad Hanifi vahid reza mirabi
      • Open Access Article
        • Abstract Page
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        125 - Presenting an effective model of advertising message with emphasis on the national culture of Iran in the home appliance market.
        Seyyed Vahid Jabbarzade Seyyed Abbas Heydari Sina Nematizadeh
      • Open Access Article
        • Abstract Page
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        126 - The Factors Affecting Online Advertising on Real Purchase Using the Fuzzy Delphi Method (Case Study: Atieh Saba Holding)
        roohalah negahdari nya ali pirzad seyed najmeddin mousavi
      • Open Access Article
        • Abstract Page
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        127 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
        sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
      • Open Access Article
        • Abstract Page
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        128 - Designing an Online Advertising Model with an GIF Marketing Approach in Iran’s Tourism Hubs
        Samaneh Atayee Sina Nematizadeh vahidreza Mirabi
      • Open Access Article
        • Abstract Page
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        129 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
        korosh saeidi Ali akbar farhangi Mohammad Soltanifar
      • Open Access Article
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        130 - The Role of outdoor advertising (billboards, television urban) on the participation of citizens in the implementation of the blue sky, the earth clean
        Amir Fallah Somayeh Tajik Ismaeili
      • Open Access Article
        • Abstract Page
        • Full-Text

        131 - The Effect of Informatin Environment on impact of between Advertising Expenses and Stock Price Crash Risk
        Mahnaz Madani masood fooladi
        10.71960/jdaa.2024.1079889
      • Open Access Article
        • Abstract Page
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        132 - The Impact of Advertising on Brand Equity(Case Study: Chocolate Mamufacturing Companies of East Azerbaijan)
        roghayyeh khorrami hossein boodaghi
      • Open Access Article
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        133 - The Effect of Word of Mouth Advertising on Customer Preferences
        siyamak farrokhi ali Yavari jafar beikzad
      • Open Access Article
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        134 - Implementation of Marketing Strategies Based on Customer Lifetime and Referral Value (Case Study:broadband Internet Service Industry)
        mohamad haghighi babak hazave hesar maskan mehdi ashkani amirhosein abasi
      • Open Access Article
        • Abstract Page
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        135 - Evaluation of Motivating Factors for Users to Clicks on Banner Ads in Social Media (Case Study: Clothing Ads in Instagram)
        Mahsa Baghaei Datis Khajeheian Mohamad rahim esfidani
      • Open Access Article
        • Abstract Page
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        136 - Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution
        Hojjat Nazari Sadegh Zibakalam Mohammad Reza Parvin
        10.22034/ap.2021.1913943.1083
      • Open Access Article
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        137 - The effect of e-commerce ethics on the behavior of sports consumers with the mediating role of virtual advertising
        Mehrnoosh Danapour mehdi kohandel حسین عبدالملکی
      • Open Access Article
        • Abstract Page
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        138 - Designing a Paradigm Model of Ambiguous Marketing of Sports Products with a Data-Based Approach
        reza arianshakib nemat khalifeh mehdi kohandel mohedin bahari
      • Open Access Article
        • Abstract Page
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        139 - The impact of social networks on the election behavior of citizens in terms of propaganda in the 13th presidential election (in the constituency of Qasr Shirin, Sar -e Pol Zahab, Gilan Gharb)
        Abbas azadi Nusrat Allah Heidary Shahram Fatahi Idris Beheshti Nia Hamid Reza Saeedinejad
        10.30495/psq.2023.1990596.2218
      • Open Access Article
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        140 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
        Farnood Hasani Ataollah Abtahi Hamid Reza  Hosseini Dana Mohammad Soltanifar Mohsen  Ghadami
      • Open Access Article
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        141 - Designing an effective native advertising model: Grounded Theory
        Mina MontakhabMadani yalda rahmati ghofrani Shahrokh Yousefzade- Chabok Rahmat Ali Saberi Haghaegh
      • Open Access Article
        • Abstract Page
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        142 - Identifying effective factors in managing the behavior of famous sports figures in cyberspace
        najaf kosari رضا صابونچی Alireza zand
      • Open Access Article
        • Abstract Page
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        143 - A survey on the impact of electronic word of mouth advertising on brand image and consumer purchase intention (case study: Final buyers of Samsung Mobile phone in Islamic Azad university-Aliabad Katoul Branch)
        Hormoz Mehrani Mansoureh sadeghi Majid saftari
      • Open Access Article
        • Abstract Page
        • Full-Text

        144 - Examining the effect of service quality on repeat visits, repurchase intention and word of mouth advertising with regard to the mediating role of customer trust and satisfaction in online shopping of health and cosmetic products (case study: Mahland
        fahameh farahbakhsh
      • Open Access Article
        • Abstract Page
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        145 - The Effect of Marketing, Advertising and Information Technology on Customer Attraction Considering the Mediating Role of Business Strategy (Case Study: Razi Insurance in Chaharmahal and Bakhtiari Province)
        zahra dashtlaali Ayatollah Mohammadi
      • Open Access Article
        • Abstract Page
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        146 - The Effect of Social Media Influencers on Customers Purchase Intention with the Mediating Role of Attitude Towards Advertising
        Mehran Hoseinpor Hassan Farhadi Mahbob Shaykhalizadeh
        https://doi.org/10.30486/4S.2024.1126055
      • Open Access Article
        • Abstract Page
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        147 - A digital marketing model based on electronic advertising
        Ehsan Saliminia Musa Rezvani Chaman Zamin Marzyeh Zendehdel
      • Open Access Article
        • Abstract Page
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        148 - The tendency of women to turn to body management: cultural approaches, causes and challenges: "Study case: women of districts 1 and 17 of Tehran
        Mariam Vahaab mehrdad navabakhsh سروش فتحی
        10.71854/soc.2024-1127414
      • Open Access Article
        • Abstract Page
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        149 - Evaluation of Urban Tourism Marketing Development (Case Study: Sanandaj City)
        Hamid Eskandari Bakhtyar ezatpanah Karim Hosainzadeh Dalir
        10.30495/jupm.2022.4027
      • Open Access Article
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        150 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
        yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami
      • Open Access Article
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        151 - Sociological survey of TV advertising and its impact on the attitude of the staff of the Central Organization of Islamic Azad University (especially female employees) in consumption of household goods
        narges shadjoo bagher sarookhani mehrdad navabakhsh
      • Open Access Article
        • Abstract Page
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        152 - Presenting a Management Model to Evaluate the Effectiveness of New Advertisements on the Television Audience
        Mojtaba Shahrian Mehrdad Matani Ali Fallah Mohammad Reza Bagherzadeh
        https://doi.org/10.71815/JNAPA.2024.1183152
      • Open Access Article
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        153 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
        Ghobad Shamsi Nastaran Shahvari
        https://doi.org/10.82107/JPSM.2025.1183405
      • Open Access Article
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        154 - Urban Advertising And Its Impact On Citizens' Behavior With A Focus On Social And Cultural Changes (Case Study: City Of Isfahan)
        Ali Akbar  Shafighi Mansour  Haghighatian Asghar Mohammadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        155 - Comparative Study of the Role of the Eita Messenger and Instagram in Enhancing Customer Brand Loyalty: An Analysis of Interaction Indicators, Advertising Content, and Conversion Rates
        zahra Shafiei zahra Dashtlaali

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