Identification and clustering internal stimuli on the effectiveness of advertisement by using Delphi method and perceptron neural network (Case study on sports retailers)

Subject Areas : Agriculture Marketing and Commercialization

Tara Taefi ¹ , Vahid Reza Mirabi ² , Ghasem Ali Bazaee ³ , Soheil Sarmad saeidi ⁴

1 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2020-02-29 Accepted : 2020-05-15 Published : 2020-07-01

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