Specifying the Saturation Point of Advertising Budget Using Ideal Planning Model
Subject Areas : policy making
Fatemeh
Khanzadi
1
(Master of Industrial Management, Islamic Azad University,
Science and Research Branch, Tehran, Iran)
Fereydoun
Ohadi
2
(Assistant Professor, Department of Industrial Engineering, Faculty of Engineering,
Islamic Azad University of Karaj, Alborz, Iran)
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Abstract :