Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
Subject Areas : Iranian Sociological Review
Tayebeh Zol-ala
1
(
M.A. of Social Communication Sciences, West Tehran Branch, Islamic Azad University, Tehran, Iran
)
Sara Mohamadpour
2
(
Assistant Professor of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran
)
Keywords:
Abstract :
