Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model

Subject Areas : Iranian Sociological Review

Tayebeh Zol-ala ¹ , Sara Mohamadpour ²

1 - M.A. of Social Communication Sciences, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Assistant Professor of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2019-06-16 Accepted : 2019-06-16 Published : 2019-03-01

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