The uses of subliminal messages in political propaganda

Subject Areas : sociology

Ali Riasaty ¹ ( PhD Student in Political Sociology, Department of Sociology, Islamic Azad University, Central Tehran Branch, Tehran, Iran, )
Iraj Saee Arasi ² ( Assistant Professor of Sociology, Department of Social Sciences, Abhar Branch, Islamic Azad University, Abhar, Iran (Corresponding Author) Email:[e-mail] )
Mohammad Jafar Bahrehdar ³ ( Assistant Professor, Department of Psychology, Arsanjan Branch, Islamic Azad University, Arsanjan, Iran )

Received: 2021-10-31 Accepted : 2022-03-12 Published : 2022-11-22

Keywords: propaganda, subliminal, subliminal message, subliminal induction,

Abstract :

Two emerging features and concealment of subliminal perception, suggests that essential to investigate the areas in which subliminal messages are used or can be used in the textual or semiotic contents. This research relies on a combination of qualitative content analysis, with the analysis of visual subliminal messages, and for this aim, purposeful sampling of Time magazines, Rolling Stone and political advertising clips was performed. The approach used in this study provides a comprehensive understanding of how political propaganda draws on subliminal messages? Furthermore, we found that the induction of such messages is exploited by embedding in the background, changing the resolution, size and color of images by pursuing goals such as election campaigns, assassination of personalities, changes in public opinion and the like..

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