SHARIA SUPERVISION MODEL ON MEDIA ADVERTISING

Subject Areas : Media Management

reza razi ¹ , Afsaneh Mozaffari ² , Ali akbar Farhangi ³

1 - science and research branch
2 - دانشیار، گروه علوم ارتباطات، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران،
3 - science and research branch

Received: 2019-01-05 Accepted : 2019-02-16 Published : 2019-02-20

Keywords: media, religious norms of the media, Religious law, media propaganda,

Abstract :

Ads today form an important part of media production. The general rule is that a program compiled and selected by a religious medium containing news, propaganda, education, etc., contingently contains useful and constructive messages for the average audience, in other words, if not useful, at least Not harmful. This exploratory research has devised a comprehensive model design for the effective monitoring of the media propaganda. Shari'a is a process by which all affairs in the media are monitored by sharia observers, so that advertisements delivered to the audience do not contradict the standards and templates for a religious media based on Islamic law. For this purpose, after selecting the variables approved by the experts, after the exploratory factor analysis, five influential components of the Shari'a media were discovered. In order to investigate and study the effect of the discovered components, 400 questionnaires were distributed among the media audience and 386 were collected using the equation-solving method The structure was approved by using the graphic imus software. The obtained model of modeling and the analysis of relationships indicate that the five components of spiritual achievement of propaganda, normative system, media basket, value norms and media monitoring in this regard are influential.