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Open Access Article
1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
Hassan Soltani mojtaba amini moghaddam -
Open Access Article
2 - The impact of digital content marketing on brand awareness through social media and customer engagement
mousa rahimi sirous keshavarz behnaz salehipour shirazi -
Open Access Article
3 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran
مهرداد رحیمیان hiro eisavei -
Open Access Article
4 - Designing a Model for Total Branding in Organizations which Hold Non-Academic Educational Events
Sepehr Tarverdian ahmad Roosta Kambiz Heydarzadeh Mohammad Rahim Esfidani -
Open Access Article
5 - Planning the future of Iran with nation branding
Amin Ardalan Hossein Vazifehdust Hashem Nikoomaram -
Open Access Article
6 - Developing a framework for assessing brand love among Iranian consumers by analyzing its antecedents and consequences
somayeh alinejad masoud keimasi mohammad ali shahhoseini -
Open Access Article
7 - Designing and explaining the urban brand model in order to create a tourism destination brand with Grounded theory approach
ROMINA RABANI Seyyed Mehdi jalali Hassan Mehrmanesh -
Open Access Article
8 - Identification and Ranking the Components and indicators of Future Purchase Intention of High-Involvement Products Using Fuzzy Delphi Logic (Case Study: LG’s Brand Products in Iran)
Iliya Amini Nezhad Hossein Vazifeh Doost Afsaneh Zamani Moghadam -
Open Access Article
9 - Predicting Pervasive branding based on qualitative and quantitative approach
Sepehr Tarverdian Ahmad Roosta Kambiz Heidarzadeh Mohammad Rahim Esfidani -
Open Access Article
10 - Future studies on customer experience management and its effective factors based on brand loyalty
Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram -
Open Access Article
11 - Investigation the Effect of Brand Social Power Dimensions on Purchasing Decisions Based on Customers’ Subjective Readiness Levels
K. Heidarzadeh S.M. Alvani K. Ghalandari -
Open Access Article
12 - Evaluation the effect of Generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making
B. Kheiry M. Haji mohammad reza -
Open Access Article
13 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh -
Open Access Article
14 - Provide a virtual buyer behavior policy model based on the online brand trust variable
kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh -
Open Access Article
15 - The Effect of Employer Branding on Employee Discretionary Efforts to Mediated Engagement and Expectations of Employees
Javad Faghihi Pour Somayeh Faghihi Pour Nooshafarin Chatrchi -
Open Access Article
16 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
mohamad Hadi Asgari Ali Einy -
Open Access Article
17 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
Alireza Naalchi Kashi Elnaz Parvizinia -
Open Access Article
18 - A Qualitative Approach to Modeling the Effectiveness of Sport Brand Placement in the Media
Mehrshad Nasimi Nasrollah Mohammadi Mohammad Ali Nasimi Saeed Amirnejad -
Open Access Article
19 - Evaluation of selected sports television programs in Iran based on program branding framework
Hossein Zare Vahid Shojaei Mohammad Hami Bahare Soleymani Tapesari -
Open Access Article
20 - The Role of Native and Local Identity in Promoting Creative City Branding (Case Study: Rasht City)
Aliakbar Salaripour Arman Hamidi Mohammad Nouripour Sadhi Mohammad Hossein Maqrour Porkar Abatari Erfan Khani Kolsarki -
Open Access Article
21 - The effect of satisfaction, quality of service and innovation on brand love among the customers of domestic and foreign elected brands
pegah omrani seyed salahedin naghshbandi -
Open Access Article
22 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar -
Open Access Article
23 - The analysis of brand management and social responsibility in terms of staff, foreign clothing brand stores
Bita Mohseni zadeh tehrani seyed salahedin naghshbandi -
Open Access Article
24 - Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Mohammad Kashani Karim Hamdi Mehrdad Navabakhsh -
Open Access Article
25 - The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude
Ehsaneh Nejad Mohammad Nameghi Abas Asadi zahra khakrizi Mohammad Ali Berangi, -
Open Access Article
26 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
Malihe siavoshi Mojgan zarghamifard Mohanna sharifi -
Open Access Article
27 - Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity
Seyed Mohammad Saleh Hashemi Apourvari yaser sobhanifard Mohammad Hossein Maziarfar -
Open Access Article
28 - The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students
Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez -
Open Access Article
29 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
zahra mohammadi faranak khodayari sedigheh tootian -
Open Access Article
30 - The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran)
Ali Akbar Khademi Hanieh Farazandeh -
Open Access Article
31 - Explaining the role of organizational citizenship behavior on customer based brand equity
Mohammad Mahmoudi Maymand Ata Harandi -
Open Access Article
32 - Surveying the effect of internal marketing and internal branding on service quality (Case study: A Server Company)
محمد حسن کامفیروزی علی بنیادی نائینی محمود دهقان مشتانی -
Open Access Article
33 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
حامد کرمیان ahmadreza shekarchizadeh reyhaneh rismankarzadeh -
Open Access Article
34 - Co- brand Strategy, based on customers' attitude in Lap top, Cell phone and automobile products
اسماعیل شاه طهماسبی khabat nesaei -
Open Access Article
35 - The impact of marketing activities on service brand equity: The mediating role of evoked experience
effat haji hoseini ali asghar eivazi heshmat -
Open Access Article
36 - Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
Fatemeh Fatahi Rasool Nazari -
Open Access Article
37 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
hosein vazifehdust behrooz gholipoor hamed abbasi -
Open Access Article
38 - Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing
Leila Beigloo Karim Esgandari -
Open Access Article
39 - Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions
Seyed Mohammad baqery azita Gholipour Godarzei -
Open Access Article
40 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company)
Neda Moradi mohammad ghaffari -
Open Access Article
41 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts
zohreh aliesmaeili Bahram Kheiri -
Open Access Article
42 - Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)
Karim Esgandari Mojtaba Ramazani samane goli -
Open Access Article
43 - The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran
Mohammad Javad Taghipourian neda Ashtiani -
Open Access Article
44 - Presenting the paradigmatic model of social marketing based on ethical marketing to create brand value in the country's social security organization
Gholamreza Tizfahmefard Hassan Esmailpour fariza taherikia leila Andervazh -
Open Access Article
45 - Investigate the role of brand charm (Case Study: Sky Airways)
Seyyed Alireza Mosavi -
Open Access Article
46 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
Mehdi Bagheri Maryam Ghiasabadi Farahani -
Open Access Article
47 - Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran
morad Roumiyani Najaf Aghaei, Amir hosein Monazami Saeed Rouniyani mina gandomi -
Open Access Article
48 - Branding co-creation through customers participation in digital media
Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh -
Open Access Article
49 - Factors Affecting Green Brand Switching Behavior to Experimental Consume Natural Cosmetic Consumers (Case Study: Cinere Products)
kiana kheiri rasol asgarpor -
Open Access Article
50 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity
Sayed mohammad Shamszadeh alavi -
Open Access Article
51 - Presenting the imitative brand model in buying behavior of luxury brands in internet businesses using Grounded Theory
Mohammad Rahimzadeh Majid Fattahi Nilofar Imankhan -
Open Access Article
52 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
faranak khodayari hesamodin zamani -
Open Access Article
53 - The Effect of Guerrilla Marketing Dimensions through Usefulness Mediation Variables and Acceptance of Information in Brand Image in Social Networks Studied By Students of Tehran Azad University of Research Sciences
Shadi Shahriari Farideh Haghshenas kashani -
Open Access Article
54 - Designing a nation branding model in the field of industrial products and services export
Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi -
Open Access Article
55 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
samin zahabi abas asadi khodayari behnaz -
Open Access Article
56 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
Azar Kafashpor Ghasem Eslami Saadat Mostafavi -
Open Access Article
57 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
amir hooshang nazarpouri Mojtaba Hasanvand Nasrin Hasanvand Razie Jazaire -
Open Access Article
58 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
babak roozbahani S. Sarmad Saeidi behrooz ghasemi -
Open Access Article
59 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
Iman Akhbarati Fariz Taherikia Seyed mehdi jalali -
Open Access Article
60 - An Investigation of Influential Factors in Choosing Brands of Washing Products by Female Isfahanis Customers
H. Karamian A. Shekarchizadeh R. Rismankarzadeh -
Open Access Article
61 - The Affect of Selected Marketing Mix Elements on Brand Equity
K. Heidarzadeh S. A. Zarbi -
Open Access Article
62 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
63 - The Effect of Country of Origin of Brand on Brand Equity
B. Ranjbarian E. Mahmoudi A. Ghasemi -
Open Access Article
64 - Surveying the Effect of Internal Marketing and Internal Branding on Service Quality (Case Study: A Server Company)
A. Bonyadi Naeini M. H. Kamfiroozi M. Dehghan Mashtani -
Open Access Article
65 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
P. Ghafari Ashtiani P. Charsetad N. Loni -
Open Access Article
66 - Critical analysis of the Iranian brand support discourse in the upstream documents of the national media under the paradigm of cultural development
Zeinab Ziaee Abbas Abbaspour Ali Akbar Farhangi -
Open Access Article
67 - The Effect of Cultural Components on Personal Brand Model Based on Individual Competencies
Sedigheh Saemian Moghadaseh Mohamadian Hamied mirmoeini Farzaneh shahrokhy -
Open Access Article
68 - Examining the Role of Human Resources in Hotel Ranking in Iran
Amir Mohsen Madani Leila Bagheri NezamAbad -
Open Access Article
69 - Identifying the dimensions and components of cultural branding development in the Iranian film industry: A social approach
azra moradi Amir hassan nedaei Nader Mohaghegh -
Open Access Article
70 - The role of social apathy in the brand crisis caused by the food safety scandal in under development societies
sara hamidi Karim Hamdi Mohammad Hassan Behzadi -
Open Access Article
71 - Conceptualization of international branding by Econometrics method
fatemeh fathollahi MOHAMMAD AZIZI maryam lashkarizadeh -
Open Access Article
72 - Identifying the Dimensions and Components of Cultural Branding Development in the Iranian Film Industry: A social Approach
Azra Moradi Amirhassan Nedaie Nader Mohaghegh -
Open Access Article
73 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city)
jafar bahari shahla bahari مرجان بذله hamed bahari -
Open Access Article
74 - Strategic Planning of Urban Branding in Tourism Industry
ROMINA RABANI Seyyed Mehdi Jalali Hassan Mehrmanesh -
Open Access Article
75 - Identity and Branding Orientations in Tehran's Urban Development Plans
Mousa Kamanroudi Kojouri Arezoo Malekshah -
Open Access Article
76 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
Mehrdad Niknami -
Open Access Article
77 - The Effect of Nano-composite Packaging Carbon Nanotube and Zinc Oxside Nanoparticles Base on Organoleptic and Microbial Properties of Mazafati Brand Dates
Parinaz Asgari omid moradi Behjat Tajodin -
Open Access Article
78 - Designing a Model of Digital Branding of Healthy Agricultural Products in Iran Using Grounded Theory Method
Abolghasem Mohammadnezhad Ali Zamini Arezo Ahmadi danyali Mahmoud Ahmadi Sharif -
Open Access Article
79 - Social media marketing and brand social identity focusing on customer engagement in the investment process
peiman alidostzoghi Ebrahim Chirani Mohammad Reza Azadehdel -
Open Access Article
80 - The Impact of Performance Criteria on Brand Value In the automotive industry
Abdolreza Tahmasebi Mirfeiz fallah Hamidreza Vakilifard Abdullah Naami -
Open Access Article
81 - Numerical Solutions of Two-dimensional Linear and Nonlinear Volterra integral equations: Homotopy Perturbation method and differential transform method
Najmeh dastani -
Open Access Article
82 - Evaluating the effective variables and presenting the special value model of the green brand from the point of view of sports tourists on the island of Kish
Ali Bagheri Farshad Tojari Ali Zare -
Open Access Article
83 - Identifying Factors Affecting Green Brand and Its Impact on Green Brand Preference and Loyalty (Case Study: Dairy Industry)
reza Norouzi ajirloo Mirza hasan Hoseini Ehsan Jamali Fatemeh Eidi -
Open Access Article
84 - Typology of the Effective Constructions in the Consensual Map of the Ideal Political Brand for Iran's Presidency by Cross-Impact Matrix
Mohammad Hossein Ghourchani Khouzani Zohreh Dehdashti Shahrokh -
Open Access Article
85 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
Ali Bagheri Farshad Tojari Ali Zare -
Open Access Article
86 - Evaluation of the Phantasm and Branding of Tourism Destinations (case study: South Khorasan Province, Iran)
Mohammad Eskandari Sani Ebrahim Rezaei -
Open Access Article
87 - Modeling the Purchase Intention of the Iranian Brand in the Home Appliance Industry
Alireza Alikhani Saeid Sharifi -
Open Access Article
88 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
Jafar Ramak homa Doroudi -
Open Access Article
89 - The role of social status of brand equity on customer invocations the brand of equatic complexes
Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh -
Open Access Article
90 - Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers
Maryam Ghiasabadi Farahani Peyman Ghafari Ashtiani Majid Shadmand -
Open Access Article
91 - Explaining the Assessment of Internal Marketing and Environmental Citizenship Behavior on the Development of Urban Tourism with the Mediating Role of Urban Branding
Majid Ahmadi Rousta Alireza Zahra Gharedaghi -
Open Access Article
92 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
Mahmood Mohammadian Aliakbar Afjeh Maghsoud Amiri Mehrzad Kari -
Open Access Article
93 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
Mehdi Rostami Hamid Foroghi Pour Reza Saboonchi -
Open Access Article
94 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
Shiva Shabani Ali Badizadeh Hamid Reza Saeedniya Kambiz Hiedarzadeh -
Open Access Article
95 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
samaneh Akhavan Foumani homa doroudi fereshte lotfizade -
Open Access Article
96 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
hamed anvaripour farshid namamian Fakhraddin Maroofi Naqhdehi Farhad Vafayi -
Open Access Article
97 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
Seyyed Kambiz Talebi Ahmadi Mojtaba Tabari Yusof Gholipour Kanani -
Open Access Article
98 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
Seyyed Reza Jalalzadeh Amir Momeni -
Open Access Article
99 - Investigating the effect of employer branding on employee job satisfaction in the private insurance industry of the country with regard to the mediating role of talent management
Manizheh Yadegari Torag Mojibi Niloofar Imankhan Ali Mehdizadeh Ashrafi -
Open Access Article
100 - Identification and Evaluation of Employer Brand Components in Iran's Small Industries (Case Study of Active Companies in Industrial Towns of East Azerbaijan Province)
Amir Laleh Hosein Gharabiglo mojtaba ramazani Soleyman Iranzadeh -
Open Access Article
101 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) For Ranking Criteria and Evaluating the Factors Affecting Brand
Amir Nayeb Sina Jabari Mahdi Yousefi Nejad Attari -
Open Access Article
102 - A Combination of Factor Analysis and Combined Approach Techniques (AHP-TOPSIS) for Ranking Criteria and Evaluating the Factors Affecting Brand
Amir Nayeb Gogani Sina Chartab Jabari Mahdi Yousefi Nejad Attari -
Open Access Article
103 - The relationship between employer brand and competitive advantage with the mediating role of service quality in sports clubs
Mozafar Yektayar Mozhgan Khodamoradpoor saman ahmdy -
Open Access Article
104 - Designing a branding model of human resources in the field of health with an Islamic approach
sahar abedini saeed sayadi -
Open Access Article
105 - Conceptualization and Design of a Digital Content Marketing Model Using Structural Equation Approach
Kamran Feizi Hormoz Mehrani Hossein Vazifehdust Ehsan Sadeh -
Open Access Article
106 - Investigating the Scope of Creative Cities in Dubai, Amsterdam, Toronto(Review Article)
Maryam Behnammoghadam Malihe Zakerian Alireza Gheiratmand -
Open Access Article
107 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran -
Open Access Article
108 - Explaining the Pattern of Identifying Urban Brands in the Direction of Developing Culture-based Tourism )Case study: Tabriz City)
Asghar Molaei Kasra Ketabollahi -
Open Access Article
109 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand
Ali Parvar Amir Rahimpour -
Open Access Article
110 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province(
Niloofar Amousa Mehdi Zakipour -
Open Access Article
111 - Designing a model of factors affecting the promotion of the image of the national brand (Iranian-made logo) in regional markets (Case study: Export of high voltage electrical equipment - transformer)
Abdul Ali Ameri Abdol allah Naami Bita Tabrizian -
Open Access Article
112 - Presenting a pattern of creating hope in the consumer to the brand (Case study: online retail)
Mohamadali Taghizadeh Dariush Jamshidi Alireza Rost -
Open Access Article
113 - Identifying and Explaining the Dimensions and Components of Primary School Brand Schools (Case Study, Principles and Teachers View of Delijan Elementary School)
fateme Momenizadeh Farhad Shafiepour Motlagh Taqi AqaHoseini -
Open Access Article
114 - Designing the model of factors determining the equity value of the company's brand and ranking them using the fuzzy Delphi method and structural equations
Vahidreza Nesabi bahram kheiri Hamidreza Yazdani -
Open Access Article
115 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
Mahdi Ghasemi Mirzaei Morteza Mousakhani -
Open Access Article
116 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
Kambiz Heidarzadeh Fereshteh Rais Rohani -
Open Access Article
117 - The Influence of Social Media on Brand Commitment and Brand Loyalty
Mohammad Ali Abdolvand Elham Honarisharif -
Open Access Article
118 - The Impact of Brand Equity on Consumer Loyalty
Mohammad Mahdi Parhizkar Saeed Ramezani Vahid Reza Halvaeiha -
Open Access Article
119 - The relationship between personality components of sport brands with risk avoidance and customer loyalty from the viewpoint of market sociology
Mehdi Rostami Hamid Froghipour Reza Sabounchi -
Open Access Article
120 - The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
yazdan shirmohammadi Parisa Abyaran zeinab hashemi baghi Gholamreza Taleghani -
Open Access Article
121 - The Impact of Internal Branding on Anti-Citizenship Behavior: The Mediating Role of Person-Organization Fit
Ahmad Kazemi Gorji Akram Hadizadeh moghadam Mohammad Hamidian Sajad Mazarei -
Open Access Article
122 - Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation
Elnaz Bayat Mohammad Ali Shah Hosseini Mojtaba Amiri Ahmad Ali Yazdanpanah -
Open Access Article
123 - Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus
Amir Laleh Hosein Gharabiglo Mojtaba Ramazani Soleyman Iranzadeh -
Open Access Article
124 - Designing an Optimal Model for Human Resource Brand in Iranian’ Estate Organizations (in Line with Human Resource Productivity)
Karim Esgandari Nasrin Jazani Gholamreza Memarzadeh Tehran Morteza Mousakhani Ali Mohtashami -
Open Access Article
125 - Meta method approach; In the significant areas of urban brand studies in the field of competitiveness
pardis pakan Toktam Hanaee -
Open Access Article
126 - Weighing and Prioritizing Branding Components of Tourism Objectives by Combining Meta synthesis Approach and Logistic Fuzzy Programming Preferences
seied mohammad hosein yousefi shanaz nayebzadeh -
Open Access Article
127 - Identify and explain the components and effective indicators of employer branding in the Statistics Center of Iran
Kousar Shakeri Karim Hamdi Hossein Vazifehdust -
Open Access Article
128 - Effects of Brand Experiences on the Customers Willingness to Pay More
K. Raissifar H. Bakhtiari M. Taheri -
Open Access Article
129 - Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
hossein hajibabaei Hassan Esmailpur -
Open Access Article
130 - Presenting an urban branding model with the approach of developing the urban tourism ecosystem in Gorgan
nafise varkiani poor mahmood reza cheragh ali -
Open Access Article
131 - Identification and Analysis of Influential Components on Sustainable Urban Revenue Generationwith an Emphasis on Urban Branding (A Case of Urumia)
hadi alizadeh Soheila hamidzadeh khiyavi karim hosseinzade dalir -
Open Access Article
132 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city)
jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari -
Open Access Article
133 - The Effect of Components of Social Media Marketing Activities Through Brand Value on Customer Responsibility in the Tourism Industry Case Study of Zanjan Province
Firozeh hajialiakbari narges moosavi -
Open Access Article
134 - Explaining the Paradigm Model of the Urban Branding Process through Analyzing the Qualitative Content of Isfahan's Strategic Branding Plan
Pardis Pakan Hadi Sarvari Maryam Daneshvar -
Open Access Article
135 - Investigating the Role of Urban Branding Model in Development of Tourism in Gilan
samaneh akhavan foumani homa doroudi Fereshteh Lotfizadeh -
Open Access Article
136 - The Evaluation of Health Tourism Branding Indicators in Mashhad Metropolis
Sanaz Saeidi Mofrad Pardis Pakan -
Open Access Article
137 - The Role of Tourism Boards in the Development of Tourism in Isfahan
shahin bakhtiarvandbakhtiari alireza sodaei Abolfazl Abkar isfahani marzieh mousavi -
Open Access Article
138 - Content Analysis of Various Types of Newsjacking by Iranian Tourism Brands: A Case of Alibaba
Zeinab Mahmoodi Pachal Ghasem Zarei Naser Seifollahi Hossein Rahimi Klour -
Open Access Article
139 - The effect of culture on luxury brand consumer behavior through the mediating role of consumer attitude (Case Study: Apple Brand)
maryam Taghvaee Yazdi Pantea part -
Open Access Article
140 - Identifying fanatical consumers’ mental models toward luxurious brands
Ramin Bagheri مهدی نعیمی نظام آباد Abdolaziz Pagheh -
Open Access Article
141 - The effect of organizational branding strategies on organizational and employee-based brand equity: The mediating role of brand-oriented leadership
Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Samaneh keldani Ghulam Reza Maleki Farsani -
Open Access Article
142 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi -
Open Access Article
143 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
Kazem Mehri Mehrdad Rahimian Bahman Ghardashi -
Open Access Article
144 - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
Gholamreza Shahbazi Soleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
145 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
Fariba Rahmati Peiman Valipour -
Open Access Article
146 - Internal Branding Model Design Islamic Azad University of Isfahan Branch (Khorasgan)
هومن امیراحمدی Mehrdad Sadeghi de cheshmeh سیامک کورنگ بهشتی -
Open Access Article
147 - Causal mapping of successful brand in Iran higher education (case study: Technical and Vocational University)
Shahnaz Nayebzadeh Arsalan Nami Seyyed Hassan Hatami-nasab Mohammad Taghi Honari -
Open Access Article
148 - Investigating the Effect of Tourism Destination Brand Involvement on the Destination Brand Equity and the Tourism Destination Revisit Intention (Yazd City as a Case Study)
amir konjkav monfared Mohamad ghaffari Amin taslimi -
Open Access Article
149 - Explaining the dimensions of experiential marketing on cultural tourism branding in Neishabur city
fatameh faramarzpour parviz saeedi -
Open Access Article
150 - Determine the effective components in urban branding (Case study: Pareh Sar city)
Sharam Shahabi Narges Delafrooz Ali Gholipour Soleimani mohammad taleghani -
Open Access Article
151 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
mona manian bahram kheiri -
Open Access Article
152 - Presenting a co-creation model of brand value with customers in the dairy industry with a future research approach
hossein shakibi Seyyed Mahmoud shabgou Monsef Ali GHolipour soleimani -
Open Access Article
153 - Designing a Model Based on Effective Actions to Control Destructive Deviant Behaviors of Human Resurces
Mojtaba Forouz Shahrestani Homa Doroudi Firoozeh Hajialiakbari -
Open Access Article
154 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method
Akram Salari SeyedAlireza Afshani Shadi Zabet -
Open Access Article
155 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi -
Open Access Article
156 - A Reflection on the Gap Between the Current and Desirable State of a Successful Brand in a Technical and Vocational University
Arsalan Nami Shahnaz Nayebzadeh Seyyed Hassan Hatami-nasab Mohammad Taghi Honari -
Open Access Article
157 - Presenting a Conceptual Model of Managers' Branding by the Meta-Synthesis Method
Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor -
Open Access Article
158 - Requirements and obstacles of the personal branding model of judicial managers in Islamic governance
Azam Sanaei Akbar Etebarian Alborz Gheitani Ali Rashidpoor -
Open Access Article
159 - Designing and Testing the City Branding Model (Case Study: Guilan Province)
shahram shahabi Narges Delafrooz Ali Gholipour Soleymani Mohammad Taleghani -
Open Access Article
160 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati -
Open Access Article
161 - The Role of Cultural Diplomacy in Japan's Nation Branding
Seyed Davood Aghaee MILAD ADIB SERESHKI -
Open Access Article
162 - The effect of employer brand and its dimensions on employees' satisfaction
Afrooz Sefidgar Hossein Vazifehdoust -
Open Access Article
163 - Investigating the effect of emotional labor on employees' brand image of the organization considering the intermediate variables of organizational commitment and service quality (Case study: BMI)
Sayyed majid sayyed Hosseini sina Nematizadeh Mirfeiz Fallah -
Open Access Article
164 - The effect of brand attitude, electronic word-of-mouth advertising on the willingness to pay, higher price with the role of customer brand identity (case study: Saderat Bank)
Ahmad Fallah Hoseini Hosein Vazifehdust Ehsaneh Nejadmohammad Nameghi -
Open Access Article
165 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
azadeh zahiri ali pirzad -
Open Access Article
166 - Identifying Factors Affecting National Brand Promotion in the Automotive Industry with Economic Approach
seyed shahab mousavi mahmud samiei nasr farhad hosseinzadeh lotfi -
Open Access Article
167 - Investigation of Brand Identity and Brand Resonance's Role in Customer Brand Engagement
zahra shirazian -
Open Access Article
168 - A model to evaluate refah bank of television advertising effectiveness with the structural equation modeling approach in community
korosh saeidi Ali akbar farhangi Mohammad Soltanifar -
Open Access Article
169 - Place Marketing through Urban Entrepreneurship Approach (Case Study: Rasht Historic Cultural Axiom)
Vahid Feizkhah Behzad Malekpour Asl -
Open Access Article
170 - The Relation between Customer-Orientation and Brand-equity(Case study: Anata Company)
sahar kheyri -
Open Access Article
171 - The Effect of Brand Evidence, Brand Attitude, Brand Hearsay on Brand Loyalty. Case Study (Leather Companies in the City of Tabriz)
Anisa Arya -
Open Access Article
172 - Strategic Review of virtual social media as a medium role in creating brand equity
Babak Farbodiam aliakbar farhangi mohamad soltanifar -
Open Access Article
173 - Identifying and Ranking the Consequences of Internal Branding with the Structural Equation Approach (Case Study of Islamic Azad University, Khorasgan Branch)
Hooman amirahmadi mehrdad sadeghi siyamak korang beheshti -
Open Access Article
174 - Culture and its role in the public diplomacy
noozar shafihi farhad ghanbari aziv kiani -
Open Access Article
175 - Explaining and Prioritizing the Brand Evaluation Indicators of the Iranian Futsal Super League Clubs
amirmasoud mohammadi nima majedi zahra nobakhat -
Open Access Article
176 - Prioritizing the Factors Affecting the Branding of the Iranian Football League
محمد ملکی سید عماد حسینی rasoul tarighi -
Open Access Article
177 - The Relationship between Neural Marketing and Instant Buying Behavior of Sports Brand Buyers
mahdi davari Bagher Morsal ali fahiminejad seydmostafa tayebi -
Open Access Article
178 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns
Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami -
Open Access Article
179 - Identifying Factors of Employer Brand in Sugarcane Industry in Khuzestan Province and Proposing its Pattern via Thematic Analysis
Rostam ALipour Mansoure Moradihaghighi Farshad Haji Alian -
Open Access Article
180 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
marzieh yarizanganeh Alireza Nik Seresht -
Open Access Article
181 - Identifying the network of strategic marketing themes of the second brand in chain stores in order to improve social development with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
182 - Investigating the impact of human resources entrepreneurial personality on the city brand with the aim of creating a sustainable income
bahram ebrahimi Mojtaba Tabari -
Open Access Article
183 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi -
Open Access Article
184 - Investigating the constituent factors of the employer's brand based on the company's social responsibility
leila gorizan Seyed Aliakbar Ahmadi Vahid Chenari -
Open Access Article
185 - Social learning and social standing are the most effective main themes of branding public managers
Azam Sanaei Akbar Etebarian Khorasgani Alborz Gheitani Ali Rashidpoor -
Open Access Article
186 - Brand Transgression and it’s Consequences in the Iranian Banking Industry
Gholamreza Shahbazi ُSoleyman Iranzadeh Bagher Asgarnezhad -
Open Access Article
187 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی -
Open Access Article
188 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى -
Open Access Article
189 - Designing a Model of Consumer Reaction to Negative Brand Events in the clothing Industry
leila Andervazh solmaz sadrjahani -
Open Access Article
190 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
تحفه قبادی لموک Zaniyar Ghorbani Alireza Pirhayati behrooz bayat -
Open Access Article
191 - Analyzing branding obstacles in family companies using structural equation modeling
amirhossein Abdolalipour FLOR NEDAYEE Hooshmand Baghery Garebolagh -
Open Access Article
192 - Legal approaches in supporting the valued brands of individuals in the issue of intellectual property infringement and neglect with an emphasis on the legal analysis of brand value
Mohammad Karami Seyed Mehdi MIrdadashi Kari Ali Rostamifar -
Open Access Article
193 - Impact of market orientation on marketing performance & financial performance with mediating role of customer relationship management & brand management
Mohammad Reza Radfar -
Open Access Article
194 - Identifying and evaluating the strategic marketing model of the second brand in All Sport sports chain stores with an emphasis on the STP process
mahnaz solati اعظم رحیمی نیک سید عباس حیدری -
Open Access Article
195 - Designing a City branding model with a tourism development approach in Shiraz
saeid saeida ardekani fatemeh ghanbari mohammad reza rezaaei Alireza Rajabipoor Meybodi -
Open Access Article
196 - Analysis of the importance of a smart city in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding
Mahyar Sajadian Mohammad Ali Firoozi Ahmad Pour Ahmad -
Open Access Article
197 - Evaluation of branding techniques in image formation of Bushehr city with emphasis on three groups of tourists, citizens and urban experts
gholamreza moradi mehran alalhesabi -
Open Access Article
198 - The Effect of Residents' Satisfaction on Tourism Destination on Oral Advertising by Mediating Place Attachment and Destination Interaction in Domestic Tourist Attraction(Study of tourists in Masouleh and Castle of Rudkhan)
yazdan Shermohammadi seed Isaac Jalalian Mandsour Rezaali Maryam Bahrami -
Open Access Article
199 - A set of effective factors in creativity (competitive advantages and existing capacities) in order to achieve urban branding (Case study: Damghan city)
Mostafa Foadiyan Zeinab Karkehabadi Saeed Kamyabi -
Open Access Article
200 - The influence of determining factors in sustainable branding of coastal tourism destinations (case study: Bushehr port)
ghplamreza amininejad mohammad gholami Hossein Mozaffari -
Open Access Article
201 - Designing a clothing brand identity model for women: Qualitative content analysis
masoud ghorbani dolatabadi Shahnaz nayebzadeh seyyed hasan hatami nasab rahim zare -
Open Access Article
202 - The effect of the expected benefits of female tourists on the choice of urban destination brand of families through the active participation of tourists (case study of Shiraz city)
Yazdan Shirmohammadi abouzar. Mokhtari amene kamali sarvestani -
Open Access Article
203 - The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)
فرهاد Shafiepoor مریم Mosivand -
Open Access Article
204 - Designing an educational branding model with Mixed method approach approach (Case study: technical and vocational institutes in Tehran)
zahra sadat montazeri reza aghamoosa abdollah naami adel fatemi -
Open Access Article
205 - Consequences of Value Co-creation Strategy in Educational Services
Fatemeh Zargaran Khouzani Hossein Rahmanseresht seyed mohammad sobhani fatemeh fakhri -
Open Access Article
206 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
ُSeyed Javad Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe tootian -
Open Access Article
207 - Designing the national sports brand model in the country's sports
HAMID MOEINFARD پریوش نوربخش سید نعمت خلیفه Abbas Khodayari -
Open Access Article
208 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia -
Open Access Article
209 - Identifying Factors Affecting the Success of Branding of Small Economic Enterprises through Participation in Sports
HANIEH Amani Ehsan Asadollahi -
Open Access Article
210 - Designing the Brand Identity Model of Citizen Sport in Iran
Ehsan hassannezhad Shandiz Mohammad Reza Esmaeilzadeh Ghandehari Seyyed morteza Azim zadeh -
Open Access Article
211 - The Impact of Brand love and Brand Commitment on Brand loyalty in the Future, Willingness to Pay more, and Word-of-Mouth Advertising in the Selection and Purchase of Smartphones
سید هادی سید فضلی vahidreza mirabi karim hamdi -
Open Access Article
212 - Analyzing the Effect of User-generated Content Management on Brand Social Engagement with the Mediating Role of Brand Trust and User Interaction
Zaniyar Ghorbani Tohfeh Ghobadi Lamuki Alireza Pirhayati Behrooz Bayat -
Open Access Article
213 - Representation of Gender Roles in Cultural Branding with Emphasis on Women Role from Cultural Psychology Perspective
Ghasem Zarei Niksa Jabari Kordlar -
Open Access Article
214 - Identifying Factors of Value Co-creation and Brand Effectiveness of Iran's Knowledge-Based Sports Companies
Ali Reza Amini Mohammad Reza Moradi Rasul Nazari
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